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March 31, 2025
17 Capital Partners, LLC
DBA Pearl Capital Management
4417 N. 40th St., Suite 300
Phoenix, AZ 85018
pearlcapitalmanagement.com
Telephone: (602) 718-1177
Item 1: Firm Brochure (Form ADV Part 2A)
This brochure provides information about the qualifications and business practices of 17 Capital Partners, LLC
(dba Pearl Capital Management), (hereinafter “17 Capital Partners, LLC (dba Pearl Capital Management)” or the
“Firm”). If you have any questions about the contents of this brochure, please contact the Firm at the telephone
number listed above. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission (SEC) or by any state securities authority. Additional information about
the Firm is available on the SEC’s website at www.adviserinfo.sec.gov. The Firm is a registered investment
adviser. Registration does not imply any level of skill or training.
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Item 2: Material Changes
In this Item, 17 Capital Partners, LLC (dba Pearl Capital Management) is required to discuss any material
changes that have been made to the brochure since the last update dated March 29, 2024.
Clients and prospective clients can always receive the most current disclosure brochure for 17 Capital Partners,
LLC (dba Pearl Capital Management), at any time by contacting their investment advisor representative.
• Fee range changed for Financial Planning services
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Item 3 Table of Contents
Item 1: Firm Brochure (Form ADV Part 2A) ...................................................................................................... 1
Item 2: Material Changes ................................................................................................................................... 2
Item 3 Table of Contents .................................................................................................................................... 3
Item 4 Advisory Business................................................................................................................................... 4
Item 5. Fees and Compensation ......................................................................................................................... 7
Item 6. Performance-Based Fees and Side-by-Side Management ....................................................................... 9
Item 7. Types of Clients .................................................................................................................................... 9
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss .............................................................. 10
Item 9. Disciplinary Information ..................................................................................................................... 13
Item 10. Other Financial Industry Activities and Affiliations ............................................................................ 13
Item 11. Code of Ethics ................................................................................................................................... 13
Item 12. Brokerage Practices ........................................................................................................................... 14
Item 13. Review of Accounts .......................................................................................................................... 17
Item 14. Client Referrals and Other Compensation .......................................................................................... 18
Item 15. Custody............................................................................................................................................. 18
Item 16. Investment Discretion ........................................................................................................................ 19
Item 17 Voting Client Securities ....................................................................................................................... 19
Item 18. Financial Information ........................................................................................................................ 19
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Item 4 Advisory Business
17 Capital Partners, LLC (DBA Pearl Capital Management), offers a variety of advisory services, which include
financial planning and investment management services. Prior to 17 Capital Partners, LLC (dba Pearl Capital
Management) rendering any of the foregoing advisory services, clients are required to enter into one or more
written agreements with 17 Capital Partners, LLC (dba Pearl Capital Management) setting forth the relevant terms
and conditions of the advisory relationship (the “Advisory Agreement”).
17 Capital Partners, LLC (dba Pearl Capital Management) has been registered as an investment adviser since
February 2016 and is wholly owned by Jenna Biancavilla. As of March 7, 2025, 17 Capital Partners, LLC (dba
Pearl Capital Management) had $ $212,155,759.84 in assets under management, $ $204,689,971.59 of which was
managed on a discretionary basis and $ $7,465,788.25 of which was managed on a non-discretionary basis.
While this brochure generally describes the business of 17 Capital Partners, LLC (dba Pearl Capital Management),
certain sections also discuss the activities of its Supervised Persons, which refer to the Firm’s officers, partners,
directors (or other persons occupying a similar status or performing similar functions), employees or any other
person who provides investment advice on 17 Capital Partners, LLC (dba Pearl Capital Management) behalf and
is subject to the Firm’s supervision or control.
Financial Planning Services
17 Capital Partners, LLC (dba Pearl Capital Management) provides clients a broad range of financial planning
services, which may include any or all of the following functions:
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Business Planning
Retirement Planning
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Cash Flow Forecasting
Risk Management
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Trust and Estate Planning
Charitable Giving
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Financial Reporting
Distribution Planning
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Investment Consulting
Tax Planning
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Manager Due Diligence
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Insurance Planning
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Real Estate Analysis
Divorce Strategies
In performing these services, 17 Capital Partners, LLC (dba Pearl Capital Management) is not required to verify
any information received from the client or from the client’s other professionals (e.g., attorneys, accountants, etc.,)
and is expressly authorized to rely on such information.
17 Capital Partners, LLC (dba Pearl Capital Management) recommends certain clients engage the Firm for
additional related services, its Supervised Persons in their individual capacities as mortgage loan originators,
and/or other professionals to implement its recommendations. Clients are advised that a conflict of interest exists
for the Firm to recommend that clients engage 17 Capital Partners, LLC (dba Pearl Capital Management) or its
affiliates to provide (or continue to provide) additional services for compensation, including investment
management services.
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Clients retain absolute discretion over all decisions regarding implementation and are under no obligation to act
upon any of the financial planning recommendations made by 17 Capital Partners, LLC (dba Pearl Capital
Management). Clients are advised that it remains their responsibility to promptly notify the Firm of any change
in their financial situation or investment objectives for the purpose of reviewing, evaluating or revising 17 Capital
Partners, LLC (dba Pearl Capital Management)’s recommendations and/or services.
Investment Management Services
17 Capital Partners, LLC (dba Pearl Capital Management) manages client investment portfolios on a discretionary
basis. 17 Capital Partners, LLC (dba Pearl Capital Management) primarily allocates client assets among various
mutual funds, exchange traded funds (“ETFs”), individual debt and equity securities, options and independent
investment managers (“Independent Managers”) in accordance with their stated investment objectives. In
addition, 17 Capital Partners, LLC (dba Pearl Capital Management) also recommends that certain eligible clients
invest in privately placed securities, which may include debt, equity and/or interests in pooled investment vehicles
(e.g., hedge funds). Where appropriate, the Firm also provides advice about any type of legacy position or other
investment held in client portfolios, but clients should not assume that these assets are being continuously
monitored or otherwise advised on by the Firm unless specifically agreed upon.
Clients can engage 17 Capital Partners, LLC (dba Pearl Capital Management) to manage and/or advise on certain
investment products that are not maintained at their primary custodian, such as assets held in employer sponsored
retirement plans and qualified tuition plans (i.e., 529 plans). In these situations, 17 Capital Partners, LLC (dba
Pearl Capital Management) directs or recommends the allocation of client assets among the various investment
options available with the product. These assets are generally maintained at the custodian designated by the
product’s provider.
17 Capital Partners, LLC (dba Pearl Capital Management) tailors its advisory services to meet the needs of its
individual clients and seeks to ensure, on a continuous basis, that client portfolios are managed in a manner
consistent with those needs and objectives. 17 Capital Partners, LLC (dba Pearl Capital Management) consults
with clients on an initial and ongoing basis to assess their specific risk tolerance, time horizon, liquidity constraints
and other related factors relevant to the management of their portfolios. Clients are advised to promptly notify 17
Capital Partners, LLC (dba Pearl Capital Management) if there are changes in their financial situation or if they
wish to place any limitations on the management of their portfolios. Clients can impose reasonable restrictions or
mandates on the management of their accounts if 17 Capital Partners, LLC (dba Pearl Capital Management)
determines, in its sole discretion, the conditions would not materially impact the performance of a management
strategy or prove overly burdensome to the Firm’s management efforts.
Retirement Plan Management Services
17 Capital Partners, LLC (dba Pearl Capital Management) provides retirement plan consulting services to
employer-sponsored retirement plans. These services typically include assistance to plan sponsors in establishing,
monitoring, and reviewing their participant-directed retirement plan. These services may also include advice
regarding investment options, plan structure, and participant education depending on the needs of the plan sponsor.
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In the process of providing this service, 17 Capital Partners, LLC (dba Pearl Capital Management) will
typically:
1. Work with the plan sponsor to establish an Investment Policy Statement (“IPS”) which
summarizes the investment goals and objectives as well as the broad strategies to be employed
to meet those goals and objectives. 17 Capital Partners, LLC (dba Pearl Capital Management)
will monitor;
2. Monitor the performance of investments in the plan, evaluate the existing investment options,
and recommend appropriate changes to investment options; and
3. Develop asset allocation models to be used by plan participants to meet their investment
objectives, time horizon, risk tolerance, and financial situation.
All retirement plan services shall be in compliance with applicable state and federal laws. This applies to any
plans or client accounts subject to the Employee Retirement Income Security Act of 1974, as amended (“ERISA”).
17 Capital Partners, LLC (dba Pearl Capital Management) acknowledges its fiduciary duty as described in ERISA
Section 3(21) or 3(38), as applicable in accordance with the services described in the ERISA Fiduciary Investment
Advisory Contract.
Use of Independent Managers
As mentioned above, 17 Capital Partners, LLC (dba Pearl Capital Management) selects certain Independent
Managers to actively manage a portion of its clients’ assets. The specific terms and conditions under which a
client engages an Independent Manager may be set forth in a separate written agreement with the designated
Independent Manager. In addition to this brochure, clients may also receive the written disclosure documents of
the respective Independent Managers engaged to manage their assets.
17 Capital Partners, LLC (dba Pearl Capital Management) evaluates a variety of information about Independent
Managers, which includes the Independent Managers’ public disclosure documents, materials supplied by the
Independent Managers themselves and other third-party analyses it believes are reputable. To the extent possible,
the Firm seeks to assess the Independent Managers’ investment strategies, past performance and risk results in
relation to its clients’ individual portfolio allocations and risk exposure. 17 Capital Partners, LLC (dba Pearl
Capital Management) also takes into consideration each Independent Manager’s management style, returns,
reputation, financial strength, reporting, pricing and research capabilities, among other factors.
17 Capital Partners, LLC (dba Pearl Capital Management) continues to provide services relative to the
discretionary selection of the Independent Managers. On an ongoing basis, the Firm monitors the performance of
those accounts being managed by Independent Managers. 17 Capital Partners, LLC (dba Pearl Capital
Management) seeks to ensure the Independent Managers’ strategies and target allocations remain aligned with its
clients’ investment objectives and overall best interests.
17 Capital Partners, LLC (dba Pearl Capital Management) generally utilizes the following Independent Managers:
Azimuth Capital Management LLC (“Azimuth”); Aristotle Capital Management, LLC (“Aristotle”); and Van
Hulzen Asset Management Institutional (“Van Hulzen”).
Educational Seminars
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17 Capital Partners DBA Pearl Capital Management may periodically provide educational seminars for its current
and potential clients. While the content may be informed by current events and emerging financial planning related
issues, these seminars will be educational in nature and will not be tailored to any individual client’s needs but
rather give general information. Access to these seminars will be free to all current and potential clients.
Item 5. Fees and Compensation
17 Capital Partners, LLC (dba Pearl Capital Management) offers services on a fee-only basis, which include fees
based upon assets under management, and a flat fee for financial planning services.
Investment Management Fees
17 Capital Partners, LLC (dba Pearl Capital Management) offers investment management services for an annual
fee based on the amount of assets under the Firm’s management. This management fee is negotiable and varies
between zero and 200 basis points (0.00 % – 2.00 %), depending upon the size and composition of a client’s
portfolio and the type of services rendered. The fee, which is determined and agreed to at the time of engagement,
is set forth in the Advisory Agreement and is periodically reevaluated.
The annual fee is prorated and charged quarterly, either in advance or in arrears, based upon the market value of
the assets being managed by 17 Capital Partners, LLC (dba Pearl Capital Management) on the last day of the
previous billing period.
For the initial period of an engagement, the fee is calculated on a pro rata basis. In the event the Advisory
Agreement is terminated, the fee for the final billing period is prorated through the effective date of the termination
and the outstanding or unearned portion of the fee is charged or refunded to the client, as appropriate.
Notwithstanding the foregoing, clients may terminate the Advisory Agreement without penalty for a full refund
of 17 Capital Partners, LLC (dba Pearl Capital Management)’s fees within five business days of signing the
Advisory Agreement.
Additionally, for asset management services the Firm provides with respect to certain client holdings (e.g., held-
away assets, accommodation accounts, alternative investments, etc.), 17 Capital Partners, LLC (dba Pearl Capital
Management) may negotiate a fee rate that differs from the range set forth above. Clients are advised that a
conflict of interest exists for the Firm to recommend that clients engage 17 Capital Partners, LLC (dba Pearl
Capital Management) for additional services for compensation, including rolling over retirement accounts or
moving other assets to the Firm’s management. Clients retain absolute discretion over all decisions regarding
engaging the Firm and are under no obligation to act upon any of the recommendations.
Retirement Plan Management Fees
For its retirement plan management services, 17 Capital Partners, LLC (dba Pearl Capital Management) charges
an asset-based fee that is tiered based on the total of assets managed within the plan in accordance with the fee
schedule described in the ERISA Fiduciary Investment Advisory Contract. The fee schedule for each plan is
negotiable.
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The annual fee is prorated and charged quarterly, either in advance or in arrears, based upon the market value of
the assets being managed by 17 Capital Partners, LLC (dba Pearl Capital Management) on the last day of the
previous billing period.
For the initial period of an engagement, the fee is calculated on a pro rata basis. In the event the ERISA Fiduciary
Investment Advisory Contract is terminated, the fee for the final billing period is prorated through the effective
date of the termination and the outstanding or unearned portion of the fee is charged or refunded to the client, as
appropriate. Notwithstanding the foregoing, clients may terminate the ERISA Fiduciary Investment Advisory
Contract without penalty for a full refund of 17 Capital Partners, LLC (dba Pearl Capital Management)’s fees
within five business days of signing the Advisory Agreement.
Financial Planning Fees
For its financial planning services, 17 Capital Partners, LLC (dba Pearl Capital Management) charges a flat fee.
Generally, 17 Capital Partners, LLC (dba Pearl Capital Management) will charge a financial planning client a flat
fee of $5,000 - $20,000 a year. Fees are paid in four quarterly payments due at the start of each quarter (January,
April, July, & October), with the first full payment due at the beginning of the subsequent quarter after client
onboards. Fixed fees are commensurate with asset-based fees and may be negotiated for our financial planning
services. Fixed fee arrangements under the client agreement are for a period of one year. Fixed fees may be deducted
and invoiced in the same fashion as asset based fees described above or we may directly invoice you for the financial
planning services.
All fixed fees for services offered by the firm will be determined in advance based on the agreement between the
client and the firm and based on the information provided by the client at that time.
Fixed fees paid in advance will be prorated to the date of termination and the excess refunded to the client by check
as soon as practicable.
Additional Fees and Expenses
In addition to the advisory fees paid to 17 Capital Partners, LLC (dba Pearl Capital Management), clients also
incur certain charges imposed by other third parties, such as broker-dealers, custodians, trust companies, banks
and other financial institutions (collectively “Financial Institutions”). These additional charges include securities
brokerage commissions, transaction fees, custodial fees, margin costs, fees attributable to alternative assets,
reporting charges, fees charged by the Independent Managers (as further detailed below), charges imposed directly
by a mutual fund or ETF in a client’s account, as disclosed in the fund’s prospectus (e.g., fund management fees
and other fund expenses), deferred sales charges, odd-lot differentials, transfer taxes, wire transfer and electronic
fund fees, and other fees and taxes on brokerage accounts and securities transactions. The Firm’s brokerage
practices are described at length in Item 12, below.
The Independent Managers utilized by the 17 Capital Partners, LLC (dba Pearl Capital Management) charge the
following fees, which clients incur in addition to the advisory fees paid to the Firm:
Independent Manager
Annual Fee
Azimuth
0.50% - 1.00%
Aristotle
Van Hulzen
0.50% - 1.00%
0.50% - 1.00%
Account Additions and Withdrawals
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Clients can make additions to and withdrawals from their account at any time, subject to 17 Capital Partners, LLC
(dba Pearl Capital Management)’s right to terminate an account. Additions can be in cash or securities provided
that the Firm reserves the right to liquidate any transferred securities or declines to accept particular securities into
a client’s account. Clients can withdraw account assets on notice to 17 Capital Partners, LLC (dba Pearl Capital
Management), subject to the usual and customary securities settlement procedures. However, the Firm designs its
portfolios as long-term investments and the withdrawal of assets may impair the achievement of a client’s
investment objectives. 17 Capital Partners, LLC (dba Pearl Capital Management) may consult with its clients
about the options and implications of transferring securities. Clients are advised that when transferred securities
are liquidated, they may be subject to transaction fees, short-term redemption fees, fees assessed at the mutual
fund level (e.g., contingent deferred sales charges) and/or tax ramifications. Fee Discretion
17 Capital Partners, LLC (dba Pearl Capital Management) may, in its sole discretion, negotiate to charge a lesser
fee based upon certain criteria, such as anticipated future earning capacity, anticipated future additional assets,
dollar amount of assets to be managed, related accounts, account composition, pre-existing/legacy client
relationship, account retention and pro bono activities.
Direct Fee Debit
Clients provide 17 Capital Partners, LLC (dba Pearl Capital Management) and/or certain Independent Managers
with the authority to directly debit their accounts for payment of the investment advisory fees. The Financial
Institutions that act as the qualified custodian for client accounts, from which the Firm retains the authority to
directly deduct fees, have agreed to send statements to clients not less than quarterly detailing all account
transactions, including any amounts paid to 17 Capital Partners, LLC (dba Pearl Capital Management). Where
required, 17 Capital Partners, LLC (dba Pearl Capital Management) also sends to clients a written invoice
itemizing the fee, including the formula used to calculate the fee, the time period covered by the fee and the
amount of assets under management on which the fee was based.
Use of Margin
17 Capital Partners, LLC (dba Pearl Capital Management) can be authorized to use margin in the management of
the client’s investment portfolio. In these cases, the fee payable will be assessed net of margin such that the market
value of the client’s account and corresponding fee payable by the client to 17 Capital Partners, LLC (dba Pearl
Capital Management) will not be increased.
Educational Seminars
Access to these seminars will be free to all current and potential clients.
Item 6. Performance-Based Fees and Side-by-Side Management
17 Capital Partners, LLC (dba Pearl Capital Management) does not provide any services for a performance- based
fee (i.e., a fee based on a share of capital gains or capital appreciation of a client’s assets).
Item 7. Types of Clients
17 Capital Partners, LLC (dba Pearl Capital Management) offers services to individuals (including high-net- worth
individuals), pension and profit-sharing plans, trusts, estates, charitable organizations, corporations, and business
entities.
Minimum Account Requirements
17 Capital Partners, LLC (dba Pearl Capital Management) imposes a minimum account size of $250,000.
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However, this account minimum may be waived at the firm’s discretion. Certain Independent Managers may,
however, impose more restrictive account requirements and billing practices from the Firm. In these instances,
17 Capital Partners, LLC (dba Pearl Capital Management) may alter its corresponding account requirements
and/or billing practices to accommodate those of the Independent Managers.
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
17 Capital Partners, LLC (dba Pearl Capital Management) utilizes a combination of charting, fundamental,
technical, cyclical, and quantitative methods of analysis while employing an asset allocation strategy based on a
derivative of Modern Portfolio Theory (“MPT”).
Charting analysis involves the use of patterns in performance charts. For 17 Capital Partners, LLC (dba Pearl
Capital Management), this technique is used to search for patterns used to help predict favorable conditions for
buying and/or selling a security.
Fundamental analysis involves an evaluation of the fundamental financial condition and competitive position of
a particular fund or issuer. For 17 Capital Partners, LLC (dba Pearl Capital Management), this process typically
involves an analysis of an issuer’s management team, investment strategies, style drift, past performance,
reputation and financial strength in relation to the asset class concentrations and risk exposures of the Firm’s
model asset allocations. A substantial risk in relying upon fundamental analysis is that while the overall health
and position of a company may be good, evolving market conditions may negatively impact the security.
Technical analysis involves the examination of past market data rather than specific issuer information in
determining the recommendations made to clients. Technical analysis may involve the use of mathematical based
indicators and charts, such as moving averages and price correlations, to identify market patterns and trends which
may be based on investor sentiment rather than the fundamentals of the company. A substantial risk in relying
upon technical analysis is that spotting historical trends may not help to predict such trends in the future. Even if
the trend will eventually reoccur, there is no guarantee that 17 Capital Partners, LLC (dba Pearl Capital
Management) will be able to accurately predict such a reoccurrence.
Cyclical analysis is similar to technical analysis in that it involves the assessment of market conditions at a macro
(entire market or economy) or micro (company specific) level, rather than focusing on the overall fundamental
analysis of the health of the particular company that 17 Capital Partners, LLC (dba Pearl Capital Management) is
recommending. The risks with cyclical analysis are similar to those of technical analysis.
Quantitative analysis deals with measurable factors as distinguished from qualitative considerations such as the
character of management or the state of employee morale, such as the value of assets, the cost of capital, historical
projections of sales, and so on.
Modern Portfolio Theory (“MPT”) is a mathematical based investment discipline that seeks to quantify expected
portfolio returns in relation to corresponding portfolio risk. The basic premise of MPT is that the risk of a
particular holding is to be assessed by comparing its price variations against those of the market portfolio.
However, MPT disregards certain investment considerations and is based on a series of assumptions that may not
necessarily reflect actual market conditions. As such, the factors for which MPT does not account (e.g., tax
implications, regulatory constraints and brokerage costs) may negate the upside or add to the actual risk of a
particular allocation. Nevertheless, 17 Capital Partners, LLC (dba Pearl Capital Management)’s investment
process is structured in such a way to integrate those assumptions and real-life considerations for which MPT
analytics do not account.
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Investment Strategies
17 Capital Partners, LLC (dba Pearl Capital Management) uses long term trading, short term trading, short sales,
margin transactions and options trading (including covered options, uncovered options, or spreading strategies).
Risk of Loss
Market Risks
Investing involves risk, including the potential loss of principal, and all investors should be guided accordingly.
The profitability of a significant portion of 17 Capital Partners, LLC (dba Pearl Capital Management)’s
recommendations and/or investment decisions may depend to a great extent upon correctly assessing the future
course of price movements of stocks, bonds and other asset classes. There can be no assurance that 17 Capital
Partners, LLC (dba Pearl Capital Management) will be able to predict those price movements accurately or
capitalize on any such assumptions.
Mutual Funds and ETFs
An investment in a mutual fund or ETF involves risk, including the loss of principal. Mutual fund and ETF
shareholders are necessarily subject to the risks stemming from the individual issuers of the fund’s underlying
portfolio securities. Such shareholders are also liable for taxes on any fund-level capital gains, as mutual funds
and ETFs are required by law to distribute capital gains in the event they sell securities for a profit that cannot be
offset by a corresponding loss.
Shares of mutual funds are generally distributed and redeemed on an ongoing basis by the fund itself or a broker
acting on its behalf. The trading price at which a share is transacted is equal to a fund’s stated daily per share net
asset value (“NAV”), plus any shareholders fees (e.g., sales loads, purchase fees, redemption fees). The per share
NAV of a mutual fund is calculated at the end of each business day, although the actual NAV fluctuates with
intraday changes to the market value of the fund’s holdings. The trading prices of a mutual fund’s shares may
differ significantly from the NAV during periods of market volatility, which may, among other factors, lead to
the mutual fund’s shares trading at a premium or discount to actual NAV.
Shares of ETFs are listed on securities exchanges and transacted at negotiated prices in the secondary market.
Generally, ETF shares trade at or near their most recent NAV, which is generally calculated at least once daily for
indexed based ETFs and potentially more frequently for actively managed ETFs. However, certain inefficiencies
may cause the shares to trade at a premium or discount to their pro rata NAV. There is also no guarantee that an
active secondary market for such shares will develop or continue to exist. Generally, an ETF only redeems shares
when aggregated as creation units (usually 20,000 shares or more). Therefore, if a liquid secondary market ceases
to exist for shares of a particular ETF, a shareholder may have no way to dispose of such shares.
Use of Independent Managers
As stated above, 17 Capital Partners, LLC (dba Pearl Capital Management) selects certain Independent Managers
to manage a portion of its clients’ assets. In these situations, 17 Capital Partners, LLC (dba Pearl Capital
Management) continues to conduct ongoing due diligence of such managers, but such recommendations rely to a
great extent on the Independent Managers’ ability to successfully implement their investment strategies. In
addition, 17 Capital Partners, LLC (dba Pearl Capital Management) does not have the ability to supervise the
Independent Managers on a day-to-day basis.
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Use of Private Collective Investment Vehicles
17 Capital Partners, LLC (dba Pearl Capital Management) recommends that certain clients invest in privately
placed collective investment vehicles (e.g., hedge funds, private equity funds, etc.). The managers of these
vehicles have broad discretion in selecting the investments. There are few limitations on the types of securities or
other financial instruments which may be traded and no requirement to diversify. Hedge funds may trade on
margin or otherwise leverage positions, thereby potentially increasing the risk to the vehicle. In addition, because
the vehicles are not registered as investment companies, there is an absence of regulation. There are numerous
other risks in investing in these securities. Clients should consult each fund’s private placement memorandum
and/or other documents explaining such risks prior to investing.
Options
Options allow investors to buy or sell a security at a contracted “strike” price at or within a specific period of time.
Clients may pay or collect a premium for buying or selling an option. Investors transact in options to either hedge
(i.e., limit) losses in an attempt to reduce risk or to speculate on the performance of the underlying securities.
Options transactions contain a number of inherent risks, including the partial or total loss of principal in the event
that the value of the underlying security or index does not increase/decrease to the level of the respective strike
price. Holders of options contracts are also subject to default by the option writer which may be unwilling or
unable to perform its contractual obligations.
Real Estate Investment Trusts (REITs)
17 Capital Partners, LLC (dba Pearl Capital Management) recommends an investment in, or allocate assets among,
various real estate investment trusts (“REITs”), the shares of which exist in the form of either publicly traded or
privately placed securities. REITs are collective investment vehicles with portfolios comprised primarily of real
estate and mortgage related holdings. Many REITs hold heavy concentrations of investments tied to commercial
and/or residential developments, which inherently subject REIT investors to the risks associated with a downturn
in the real estate market. Investments linked to certain regions that experience greater volatility in the local real
estate market may give rise to large fluctuations in the value of the vehicle’s shares. Mortgage related holdings
may give rise to additional concerns pertaining to interest rates, inflation, liquidity and counterparty risk.
Precious Metal Funds
17 Capital Partners, LLC (dba Pearl Capital Management) recommends the investment in precious metals (such
as gold and silver) through the purchase of mutual funds. In addition to the general risks of investing in mutual
funds and securities, such funds have additional risks: i) the funds are non-diversified so that it is hurt
disproportionately by poor performance of limited holdings; and ii) similarly, a concentration in a certain industry
such as metals and minerals, results in more volatility than funds that invest more broadly. Precious metals can
be affected by sharp price volatility caused by global economic, financial and political factors. Resource
availability, government regulation, and economic cycles could also adversely affect those industries.
Exchange-Traded Notes (ETNs)
17 Capital Partners, LLC (dba Pearl Capital Management) recommends an investment in, or allocate assets among,
various exchange traded notes (“ETNs”). ETNs are unsecured debt securities which are listed on securities
exchanges and transacted at negotiated prices in the secondary market. ETNs are designed to track the
performance of a corresponding benchmark. An ETN is essentially a contract between an issuer and the
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ETN holder, whereby the issuer, upon maturity, agrees to pay an amount relative to the returns of the underlying
benchmark. In addition to the risks associated with the specific benchmark, ETN holders are also subject to
various counterparty concerns. In this respect, the value of an ETN may be adversely impacted by a downgrade
to the issuer’s credit rating and/or an unwillingness or inability of the issuer to perform its contractual obligations.
Use of Margin
While the use of margin borrowing can substantially improve returns, it may also increase overall portfolio risk.
Margin transactions are generally effected using capital borrowed from a Financial Institution, which is secured
by a client’s holdings. Under certain circumstances, a lending Financial Institution may demand an increase in
the underlying collateral. If the client is unable to provide the additional collateral, the Financial Institution may
liquidate account assets to satisfy the client’s outstanding obligations, which could have extremely adverse
consequences. In addition, fluctuations in the amount of a client’s borrowings and the corresponding interest rates
may have a significant effect on the profitability and stability of a client’s portfolio.
Item 9. Disciplinary Information
17 Capital Partners, LLC (dba Pearl Capital Management) has not been involved in any legal or disciplinary events
that are material to a client’s evaluation of its advisory business or the integrity of its management.
Item 10. Other Financial Industry Activities and Affiliations
Jenna Biancavilla is the owner of SVVY, LLC (CRD # 325358). Svvy is a solicitor only Registered Investment
Adviser and does not provide any investment advice to clients. Since Svvy just acts as a solicitor to users of the
Svvy platform Jenna Biancavilla is not registered as an Investment Adviser Representative with Svvy.
Shyla Bassey is a realtor with eXp Realty. This role is not investment-related. Clients are in no way
required to utilize the services of Shyla Bassey in her capacity as a Realtor with eXp Realty.
Licensed Mortgage Loan Originator/ Branch Manager
Jenna Biancavilla is a licensed NMLS Mortgage Loan Originator and producing branch manager of Geneva
Financial, LLC (“Geneva”), a multi-state licensed mortgage broker/banker which may offer certain mortgage
products on a commissionable basis. A conflict of interest exists to the extent that 17 Capital Partners, LLC (dba
Pearl Capital Management) recommends the services of Geneva where Jenna Biancavilla is entitled to mortgage
commissions or other additional compensation. The Firm has procedures in place whereby it seeks to ensure that
all recommendations are made in its clients’ best interest regardless of any such affiliations. Clients have the
option of engaging Jenna Biancavilla for these services; however, they are under no obligation to do so.
Item 11. Code of Ethics
17 Capital Partners, LLC (dba Pearl Capital Management) has adopted a code of ethics in compliance with
applicable securities laws (“Code of Ethics”) that sets forth the standards of conduct expected of its Supervised
Persons. 17 Capital Partners, LLC (dba Pearl Capital Management)’s Code of Ethics contains written policies
reasonably designed to prevent certain unlawful practices such as the use of material non-public information by
the Firm or any of its Supervised Persons and the trading by the same of securities ahead of clients in order to take
advantage of pending orders.
The Code of Ethics also requires certain of 17 Capital Partners, LLC (dba Pearl Capital Management)’s personnel
to report their personal securities holdings and transactions and obtain pre-approval of certain investments (e.g.,
initial public offerings, limited offerings). However, the Firm’s Supervised Persons are permitted to buy or sell
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securities that it also recommends to clients if done in a fair and equitable manner that is consistent with the Firm’s
policies and procedures. This Code of Ethics has been established recognizing that some securities trade in
sufficiently broad markets to permit transactions by certain personnel to be completed without any appreciable
impact on the markets of such securities. Therefore, under limited circumstances, exceptions may be made to the
policies stated below.
When the Firm is engaging in or considering a transaction in any security on behalf of a client, no Supervised
Person with access to this information may knowingly effect for themselves or for their immediate family (i.e.,
spouse, minor children and adults living in the same household) a transaction in that security unless:
•
the transaction has been completed;
•
the transaction for the Supervised Person is completed as part of a batch trade with clients; or
•
a decision has been made not to engage in the transaction for the client.
These requirements are not applicable to: (i) direct obligations of the Government of the United States;
(ii) money market instruments, bankers’ acceptances, bank certificates of deposit, commercial paper, repurchase
agreements and other high quality short-term debt instruments, including repurchase agreements; (iii) shares issued
by mutual funds or money market funds; and (iv) shares issued by unit investment trusts that are invested
exclusively in one or more mutual funds.
Clients and prospective clients may contact 17 Capital Partners, LLC (dba Pearl Capital Management) to request
a copy of its Code of Ethics.
Item 12. Brokerage Practices
Recommendation of Broker-Dealers for Client Transactions
17 Capital Partners, LLC (dba Pearl Capital Management) recommends that clients utilize the custody, brokerage
and clearing services of RBC Advisor Services, a division of RBC Capital Markets, LLC (“RBC”), Capital Group-
American Funds, Vantage Retirement Plans, LLC (“Vantage”), Mainstar Trust, and/or John Hancock
(collectively, “the Financial Institutions”) depending, in part, upon services rendered to the client.
The final decision to custody assets is at the discretion of the client, including those accounts under ERISA or
IRA rules and regulations, in which case the client is acting as either the plan sponsor or IRA accountholder. 17
Capital Partners, LLC (dba Pearl Capital Management) is independently owned and operated and not affiliated
with the Financial Institutions. The Financial Institutions provide 17 Capital Partners, LLC (dba Pearl Capital
Management) with access to its institutional trading and custody services, which are typically not available to
retail investors.
Factors which 17 Capital Partners, LLC (dba Pearl Capital Management) considers in recommending the Financial
Institutions or any other broker-dealer to clients include their respective financial strength, reputation, execution,
pricing, research and service. The Financial Institutions enable the Firm to obtain many mutual funds without
transaction charges and other securities at nominal transaction charges. The commissions and/or transaction fees
charged by The Financial Institutions may be higher or lower than those charged by other entities.
The commissions paid by 17 Capital Partners, LLC (dba Pearl Capital Management)’ clients to the Financial
Institutions comply with the Firm’s duty to obtain “best execution.” Clients may pay commissions that are
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higher than another qualified Financial Institution might charge to effect the same transaction where 17 Capital
Partners, LLC (dba Pearl Capital Management) determines that the commissions are reasonable in relation to the
value of the brokerage and research services received. In seeking best execution, the determinative factor is not
the lowest possible cost, but whether the transaction represents the best qualitative execution, taking into
consideration the full range of a Financial Institutions’ services, including among others, the value of research
provided, execution capability, commission rates and responsiveness. 17 Capital Partners, LLC (dba Pearl Capital
Management) seeks competitive rates but may not necessarily obtain the lowest possible commission rates for
client transactions.
Consistent with obtaining best execution, brokerage transactions are directed to certain broker-dealers in return
for investment research products and/or services which assist 17 Capital Partners, LLC (dba Pearl Capital
Management) in its investment decision-making process. Such research will be used to service all of the Firm’s
clients, but brokerage commissions paid by one client may be used to pay for research that is not used in managing
that client’s portfolio. The receipt of investment research products and/or services as well as the allocation of the
benefit of such investment research products and/or services poses a conflict of interest because 17 Capital
Partners, LLC (dba Pearl Capital Management) does not have to produce or pay for the products or services. 17
Capital Partners, LLC (dba Pearl Capital Management) periodically and systematically reviews its policies and
procedures regarding its recommendation of Financial Institutions in light of its duty to obtain best execution.
Software and Support Provided by Financial Institutions
17 Capital Partners, LLC (dba Pearl Capital Management) receives without cost from the Financial Institutions
administrative support, computer software, related systems support, as well as other third-party support as further
described below (together "Support") which allow 17 Capital Partners, LLC (dba Pearl Capital Management) to
better monitor client accounts maintained at the Financial Institutions and otherwise conduct its business.
17 Capital Partners, LLC (dba Pearl Capital Management) receives the Support without cost because the Firm
renders investment management services to clients that maintain assets at the Financial Institutions. The Support
is not provided in connection with securities transactions of clients (i.e., not “soft dollars”). The Support benefits
17 Capital Partners, LLC (dba Pearl Capital Management), but not its clients directly. Clients should be aware
that 17 Capital Partners, LLC (dba Pearl Capital Management)’ receipt of economic benefits such as the Support
from a broker-dealer creates a conflict of interest since these benefits may influence the Firm’s choice of broker-
dealer over another that does not furnish similar software, systems support or services. In fulfilling its duties to its
clients, 17 Capital Partners, LLC (dba Pearl Capital Management) endeavors at all times to put the interests of its
clients first and has determined that the recommendation of the Financial Institutions is in the best interest of
clients and satisfies the Firm's duty to seek best execution.
Specifically, 17 Capital Partners, LLC (dba Pearl Capital Management) receives the following benefits from the
Financial Institutions: i) receipt of duplicate client confirmations and bundled duplicate statements; ii) access to a
trading desk that exclusively services its institutional traders; iii) access to block trading which provides the ability
to aggregate securities transactions and then allocate the appropriate shares to client accounts; and iv) access to
an electronic communication network for client order entry and account information.
In addition, the Firm receives funds to be used toward qualifying third-party service providers for research,
marketing, compliance, technology and software platforms and services. These services include: professional
compliance, legal and business consulting, publications and conferences on practice management, information
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technology, business succession, regulatory compliance, employee benefits providers, and human capital
consultants, insurance and marketing.
For client accounts maintained in their custody, the Financial Institutions generally do not charge separately for
custody services but are compensated by account holders through commissions or other transaction-related or
asset-based fees for securities trades that are executed through the Financial Institutions or that settle into accounts
held at the Financial Institutions.
The Financial Institutions also make available to the Firm other products and services that benefit the Firm but
may not benefit its clients’ accounts. These benefits may include national, regional or Firm specific educational
events organized and/or sponsored by the Financial Institutions. Other potential benefits may include occasional
business entertainment of personnel of 17 Capital Partners, LLC (dba Pearl Capital Management) by the Financial
Institutions’ personnel, including meals, invitations to sporting events, including golf tournaments, and other
forms of entertainment, some of which may accompany educational opportunities.
Many of these products and services assist 17 Capital Partners, LLC (dba Pearl Capital Management) in managing
and administering clients’ accounts. These include software and other technology (and related technological
training) that provide access to client account data (such as trade confirmations and account statements), facilitate
trade execution (and allocation of aggregated trade orders for multiple client accounts), provide research, pricing
information and other market data, facilitate payment of the Firm's fees from its clients’ accounts, and assist with
back-office training and support functions, recordkeeping and client reporting. Many of these services generally
may be used to service all or some substantial number of the Firm’s accounts, including accounts not maintained
at the Financial Institutions. The Financial Institutions also make available to 17 Capital Partners, LLC (dba Pearl
Capital Management) other services intended to help the Firm manage and further develop its business enterprise.
These services may include professional compliance, legal and business consulting, publications and conferences
on practice management, information technology, business succession, regulatory compliance, employee benefits
providers, human capital consultants, insurance and marketing. In addition, the Financial Institutions may make
available, arrange and/or pay vendors for these types of services rendered to the Firm by independent third parties.
The Financial Institutions may discount or waive fees they would otherwise charge for some of these services or
pay all or a part of the fees of a third-party providing these services to the Firm. While, as a fiduciary, 17 Capital
Partners, LLC (dba Pearl Capital Management) endeavors to act in its clients’ best interests, the Firm's
recommendation that clients maintain their assets in accounts at the Financial Institutions may be based in part on
the benefits received and not solely on the nature, cost or quality of custody and brokerage services provided by
the Financial Institutions, which creates a potential conflict of interest.
Brokerage for Client Referrals
17 Capital Partners, LLC (dba Pearl Capital Management) does not consider, in selecting or recommending
broker-dealers, whether the Firm receives client referrals from the Financial Institutions or other third party.
Trade Aggregation
Transactions for each client will be effected independently, unless 17 Capital Partners, LLC (dba Pearl Capital
Management) decides to purchase or sell the same securities for several clients at approximately the same time.
17 Capital Partners, LLC (dba Pearl Capital Management) may (but is not obligated to) combine or “batch” such
orders to obtain best execution, to negotiate more favorable commission rates or to allocate equitably among the
Firm’s clients’ differences in prices and commissions or other transaction costs that might not have been
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obtained had such orders been placed independently. Under this procedure, transactions will be averaged as to
price and allocated among 17 Capital Partners, LLC (dba Pearl Capital Management)’ clients pro rata to the
purchase and sale orders placed for each client on any given day. To the extent that the Firm determines to
aggregate client orders for the purchase or sale of securities, including securities in which 17 Capital Partners,
LLC (dba Pearl Capital Management)’ Supervised Persons may invest, the Firm does so in accordance with
applicable rules promulgated under the Advisers Act and no action guidance provided by the staff of the U.S.
Securities and Exchange Commission. 17 Capital Partners, LLC (dba Pearl Capital Management) does not receive
any additional compensation or remuneration as a result of the aggregation.
In the event that the Firm determines that a prorated allocation is not appropriate under the particular
circumstances, the allocation will be made based upon other relevant factors, which include: (i) when only a small
percentage of the order is executed, shares may be allocated to the account with the smallest order or the smallest
position or to an account that is out of line with respect to security or sector weightings relative to other portfolios,
with similar mandates; (ii) allocations may be given to one account when one account has limitations in its
investment guidelines which prohibit it from purchasing other securities which are expected to produce similar
investment results and can be purchased by other accounts; (iii) if an account reaches an investment guideline
limit and cannot participate in an allocation, shares may be reallocated to other accounts (this may be due to
unforeseen changes in an account’s assets after an order is placed); (iv) with respect to sale allocations, allocations
may be given to accounts low in cash; (v) in cases when a pro rata allocation of a potential execution would result
in a de minimis allocation in one or more accounts, the Firm may exclude the account(s) from the allocation; the
transactions may be executed on a pro rata basis among the remaining accounts; or (vi) in cases where a small
proportion of an order is executed in all accounts, shares may be allocated to one or more accounts on a random
basis.
Item 13. Review of Accounts
Account Reviews
17 Capital Partners, LLC (dba Pearl Capital Management) monitors client portfolios on a continuous and ongoing
basis while regular account reviews are offered on at least a semi-annual basis. Such reviews are conducted by
the Firm’s Principal, Jenna Biancavilla. All investment advisory clients are encouraged to discuss their needs,
goals and objectives with 17 Capital Partners, LLC (dba Pearl Capital Management) and to keep the Firm informed
of any changes thereto. The Firm contacts ongoing investment advisory clients at least annually to review its
previous services and/or recommendations and quarterly to discuss the impact resulting from any changes in the
client’s financial situation and/or investment objectives.
Account Statements and Reports
Clients are provided with transaction confirmation notices and regular summary account statements directly from
the Financial Institutions where their assets are custodied. From time-to-time or as otherwise requested, clients
may also receive written or electronic reports from 17 Capital Partners, LLC (dba Pearl Capital Management)
and/or an outside service provider, which contain certain account and/or market-related information, such as an
inventory of account holdings or account performance. Clients should compare the account statements they
receive from their custodian with any documents or reports they receive from 17 Capital Partners, LLC (dba Pearl
Capital Management) or an outside service provider.
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Item 14. Client Referrals and Other Compensation
Client Referrals
17 Capital Partners DBA Pearl Capital Management has relationships with certain outside solicitors (hereinafter,
"solicitors") for client referrals. We compensate the solicitor for referring clients to us and either pay a monthly
membership and advertising fee for leads or we share a percentage of the management fee paid to us by a solicited
client with the solicitor. The solicitor’s role under this agreement is limited solely to the introduction of prospective
investors. The solicitor does not provide prospective clients with an assessment of the merits or shortcomings of
any particular investment professional or their investment strategies. The solicitor is a lead generation service and
does not provide investment advice. You will not pay additional fees because of this referral arrangement.
Other Compensation
The Firm receives economic benefits from Financial Institutions. The benefits, conflicts of interest and how they
are addressed are discussed above in response to Item 12.
Item 15. Custody
The Advisory Agreement and/or the separate agreement with any Financial Institution authorize 17 Capital
Partners, LLC (dba Pearl Capital Management) and/or the Independent Managers to debit client accounts for
payment of the Firm’s fees and to directly remit that those funds to the Firm in accordance with applicable custody
rules. The Financial Institutions that act as the qualified custodian for client accounts, from which the Firm retains
the authority to directly deduct fees, have agreed to send statements to clients not less than quarterly detailing all
account transactions, including any amounts paid to 17 Capital Partners, LLC (dba Pearl Capital Management).
In addition, as discussed in Item 13, 17 Capital Partners, LLC (dba Pearl Capital Management) will also send, or
otherwise make available, periodic supplemental reports to clients. Clients should carefully review the statements
sent directly by the Financial Institutions and compare them to those received from 17 Capital Partners, LLC (dba
Pearl Capital Management).
Standing Letters of Authorization
17 Capital Partners, LLC (dba Pearl Capital Management) does not currently hold any standing letters of
authorization (“SLOA”). If 17 Capital Partners were to acquire and SLOAs, the Firm will meet the following
requirements:
17 Capital Partners, LLC (dba Pearl Capital Management) may have custody due to clients giving the Firm limited
power of attorney in a standing letter of authorization (“SLOA”) to disburse funds to one or more third parties as
specifically designated by the client. In such circumstances, the Firm will implement the steps in the SEC’s no-
action letter on February 21, 2017 which includes (in summary): i) client will provide instruction for the SLOA
to the custodian; ii) client will authorize the Firm to direct transfers to the specific third party; iii) the custodian
will perform appropriate verification of the instruction and provide a transfer of funds notice to the client promptly
after each transfer; iv) the client will have the ability to terminate or change the instruction; v) the Firm will have
no authority or ability to designate or change the identity or any information about the third party; vi) the Firm
will keep records showing that the third party is not a related party of the Firm or located at the same address as
the Firm; and vii) the custodian will send the client an initial and annual notice confirming the SLOA instructions.
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Item 16. Investment Discretion
17 Capital Partners, LLC (dba Pearl Capital Management) is given the authority to exercise discretion on behalf
of clients. 17 Capital Partners, LLC (dba Pearl Capital Management) is considered to exercise investment
discretion over a client’s account if it can effect and/or direct transactions in client accounts without first seeking
their consent. 17 Capital Partners, LLC (dba Pearl Capital Management) is given this authority through a power-
of-attorney included in the agreement between 17 Capital Partners, LLC (dba Pearl Capital Management) and the
client. Clients may request a limitation on this authority (such as certain securities not to be bought or sold). 17
Capital Partners, LLC (dba Pearl Capital Management) takes discretion over the following activities:
• The securities to be purchased or sold;
• The amount of securities to be purchased or sold;
• When transactions are made; and
• The Independent Managers to be hired or fired.
Item 17 Voting Client Securities
The Firm does not perform proxy voting services on the client’s behalf. Clients are encouraged to read through
the information provided with the proxy voting documents and to make a determination based on the information
provided. Upon the client’s request, Firm representatives may provide limited clarifications of the issues presented
in the proxy voting materials based on his or her understanding of issues presented in the proxy voting materials.
However, clients have the ultimate responsibility for making all proxy voting decisions. Independent Managers
may vote proxies on the client’s behalf and clients should refer to their agreements with them to determine this.
Item 18. Financial Information
17 Capital Partners, LLC (dba Pearl Capital Management) is not required to disclose any financial information
due to the following:
The Firm does not require or solicit the prepayment of more than $1200 in fees six months or more in advance of
services rendered;
The Firm does not have a financial condition that is reasonably likely to impair its ability to meet contractual
commitments to clients; and
The Firm has not been the subject of a bankruptcy petition at any time during the past ten years.
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