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CCFORM ADV PART 2A DISCLOSURE
BROCHURE
25, LLC
Office Address:
135 West Adams Avenue
Saint Louis, MO 63122
Phone: (314) 530-2858
Website: www.25financial.com
April 2, 2025
Item 2: Material Changes
Annual Update
The Material Changes section of this brochure will be updated annually or when material changes
occur since the previous release of the Firm Brochure. Each year, we will ensure that you receive a
summary of any material changes to this and subsequent brochures by April 30th. We will further
provide you with our most recent brochure at any time at your request, without charge. You may
request a brochure by contacting us at (314) 530-2858.
Material Changes since the Last Update
25, LLC was established as a new Registered Investment Advisor in February 2022 with the Securities
and Exchange Commission (“SEC”), under the rules and regulations of the US Investment Advisers
Act of 1940, as amended (the "Advisers Act"). The material change that has taken place since the
March 28, 2024, amendment of this document was:
• The range of fees for some services has been adjusted. Please see Item 5 Fees for further
information.
• Additional services have been added. Please see Item 4 for further information.
• The firm added the disclosure that they may receive compensation for client referrals.
• See Item 14 Client Referrals and Other Compensation for details on how the firm may be
reimbursed for certain advertising and other expenses.
Item 3: Table of Contents
Form ADV - Part 2A - Firm Brochure
Item 1: Cover Page
Item 2: Material Changes ................................................................................................................ ii
Annual Update ...................................................................................................................................ii
Material Changes since the Last Update ........................................................................................... ii
Full Brochure Available..................................................................................................................... ii
Item 3: Table of Contents ............................................................................................................... iii
Item 4: Advisory Business ................................................................................................................ 5
Firm Description ................................................................................................................................ 5
Types of Advisory Services ............................................................................................................... 5
Client Tailored Services and Client Imposed Restrictions ................................................................ 6
Wrap Fee Programs .......................................................................................................................... 6
Client Assets under Management ..................................................................................................... 6
Item 5: Fees and Compensation ..................................................................................................... 7
Method of Compensation and Fee Schedule ..................................................................................... 7
Client Payment of Fees ..................................................................................................................... 8
Additional Client Fees Charged ........................................................................................................ 8
Prepayment of Client Fees ................................................................................................................ 8
External Compensation for the Sale of Securities to Clients ............................................................. 8
Item 6: Performance-Based Fees and Side-by-Side Management ........................................ 9
Item 7: Types of Clients ................................................................................................................... .9
Description ........................................................................................................................................ 9
Account Minimums ........................................................................................................................... 9
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss................................. 9
Methods of Analysis .......................................................................................................................... 9
Investment Strategy ........................................................................................................................10
Security Specific Material Risks ......................................................................................................10
Item 9: Disciplinary Information.................................................................................................12
Criminal or Civil Actions ................................................................................................................ 12
Administrative Enforcement Proceedings ...................................................................................... 12
Self- Regulatory Organization Enforcement Proceedings............................................................... 12
Item 10: Other Financial Industry Activities and Affiliations .............................................. 12
Broker-Dealer or Representative Registration .............................................................................. 12
Futures or Commodity Registration ............................................................................................... 12
Material Relationships Maintained by this Advisory Business and Conflicts of Interest .............. 12
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest............. 13
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading ............................................................................................................................................... 13
Code of Ethics Description .............................................................................................................. 13
Investment Recommendations Involving a Material Financial Interest and Conflict of Interest. 14
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of Interest 14
Client Securities Recommendations or Trades and Concurrent Advisory Firm Securities
Transactions and Conflicts of Interest............................................................................................ 14
Item 12: Brokerage Practices ....................................................................................................... 14
Factors Used to Select Broker-Dealers for Client Transactions ...................................................... 14
Aggregating Securities Transactions for Client Accounts ............................................................. 15
Item 13: Review of Accounts ........................................................................................................ 15
Schedule for Periodic Review of Client Accounts or Financial Plans & Advisory Persons
Involved .......................................................................................................................................... 15
Review of Client Accounts on Non-Periodic Basis ......................................................................... 16
Content of Client Provided Reports and Frequency ....................................................................... 16
Item 14: Client Referrals and Other Compensation ............................................................... 16
Economic Benefits Provided to the Advisory Firm from External Sources &Conflicts of Interest
....................................................................................................................................................... 16
Advisory Firm Payments for Client Referrals ................................................................................. 16
Item 15: Custody .............................................................................................................................. 16
Account Statements ......................................................................................................................... 16
Item 16: Investment Discretion ................................................................................................... 16
Discretionary Authority for Trading .............................................................................................. 16
Item 17: Voting Client Securities.................................................................................................. 17
Proxy Votes .................................................................................................................................... 17
Item 18: Financial Information .................................................................................................... 17
Balance Sheet ................................................................................................................................. 17
Financial Conditions Reasonably Likely to Impair Advisory firm's Ability to Meet Commitments to Clients
....................................................................................................................................................... 17
Bankruptcy Petitions during the Past Ten Years .......................................................................... 17
Item 4: Advisory Business
Firm Description
25, LLC is a Registered Investment Advisor (“RIA”) based in St. Louis, MO and incorporated
under the laws under the State of Missouri. The entity was formed in 2018 as a DBA (“doing
business as”) under a prior RIA, however 25, LLC became independently registered with the
Securities and Exchange Commission in February 2022. The principal owners are Randall
Larson and Jeffrey Larson.
Types of Advisory Services
ASSET MANAGEMENT
25, LLC offers discretionary asset management services to advisory Clients. 25, LLC will offer
Clients ongoing asset management services through determining individual investment
goals, time horizons, objectives, and risk tolerance. Investment strategies, investment
selection, asset allocation, portfolio monitoring and the overall investment program will be
based on the above factors. The Client will authorize 25, LLC discretionary authority to
execute selected investment program transactions as stated within the Investment Advisory
Agreement.
ONGOING FINANCIAL PLANNING
Ongoing financial planning services include a comprehensive evaluation of an investor's
current and projected financial state and will be provided by using currently known variables
to help project future cash flows, asset values and withdrawal plans. 25, LLC will use current
net worth, tax liabilities, asset allocation, and future retirement and estate plans in
developing financial plans.
Clients should expect to receive the following:
• Two formal meetings (in person or virtual). These meetings will typically be held
January - March and September - November.
• One to two phone calls to discuss alternatives/coordinate tax planning with CPAs, etc.
Typical topics reviewed in a financial plan may include but are not limited to:
• Financial goals: Based on an individual's or a family's clearly defined financial goals,
including funding a college education for the children, buying a larger home, starting
a business, retiring on time or leaving a legacy. Financial goals should be quantified
and set to milestones for tracking.
• Personal net worth statement: A snapshot of assets and liabilities serves as a
benchmark for measuring progress towards financial goals.
• Cash flow analysis: An income and spending plan determines how much can be set
aside for debt repayment, savings and investing each month.
• Retirement strategy: A strategy for achieving retirement independent of other
financial priorities. Including a strategy for accumulating the required retirement
capital and its planned lifetime distribution.
• Comprehensive risk management plan: Identify risk exposures and provide the
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•
necessary coverage to help protect the family and its assets against financial loss. The
risk management plan includes a full review of life and disability insurance, personal
liability coverage, property and casualty coverage, and catastrophic coverage.
Long-term investment plan: Include a customized asset allocation strategy based on
specific investment objectives and a risk profile. This investment plan sets guidelines
for selecting, buying and selling investments and establishing benchmarks for
performance review.
• Tax reduction strategy: Identify ways to minimize taxes on personal income to the
extent permissible by the tax code. The strategy should include identification of tax-
favored investment vehicles that can reduce taxation of investment income.
• Estate preservation: Help update accounts, review beneficiaries for retirement
accounts and life insurance, provide a second look at your current estate planning
documents, and prompt you to update your plan when the legal environment changes
or you have major life events such as a marriage, death, or births.
• Student loan advice: Consolidation, refinancing, loan forgiveness, etc.
• Advice on benefit packages: Pensions, 401(k) contributions and matching, defined
benefits plans, and loans
• Working in conjunction with CPA's: Facilitate tax planning strategies as well as
efficiency in getting them the necessary documents
• Retirement planning advice: Answering the question on when clients can retire.
• 529 Plan Advice: Should they be funded or used, if so how much
• Advice on personal loans or mortgages: Structure and rate and how much house a
Client can afford, considering budget and cash flow.
• Advice on life insurance and/or disability insurance: Whether or not a client should
continue to fund current policy or replace because of costs or structure of policies.
The Client is under no obligation to act upon 25, LLC's recommendations. If the Client elects
to act on any of the recommendations, the Client is under no obligation to affect the
transaction through 25, LLC. Initial financial plans will be completed and delivered inside of
sixty (60) days, contingent upon timely delivery of all required documentation.
DUE DILIGENCE
25, LLC offers due diligence services to various third party companies and may be
reimbursed/compensated for these activities. See Item 14 for further information.
Client Tailored Services and Client Imposed Restrictions
The goals and objectives for each Client are documented in our Client files. Investment
strategies are created that reflect the stated goals and objectives. Clients may impose
restrictions on investing in certain securities or types of securities by providing written
notification.
Wrap Fee Programs
25, LLC does not sponsor any wrap fee programs.
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Client Assets under Management
As of January 3, 2025, the firm had $303,000,000 in discretionary assets and $112,000,000 non-
discretionary assets under management.
Item 5: Fees and Compensation
Method of Compensation and Fee Schedule
ASSET MANAGEMENT
25, LLC offers discretionary direct asset management services to advisory Clients. 25, LLC
charges an annual investment advisory fee based on the total assets under management as
follows:
Assets Under Management
Up to $250,000
$250,0001 to $500,000
$500,001 to $2,000,000
Over $2,000,000
Annual Fee
1.50%
1.25%
1.00%
0.90%
Monthly Fee
.125%
.104%
.083%
.075%
*Asset management fees for some types of investments such as alternative investments may be charged at up
to 2.00% annual fee due to the complexity involved in advising these types of assets. All fees will be agreed to
in writing.
The annual fee is negotiable based upon certain criteria (e.g., historical relationship, type of
assets, anticipated future earning capacity, anticipated future additional assets, dollar
amounts of assets to be managed, related accounts, account composition, negotiations with
Clients, etc.). Fees are billed monthly in arrears based on an average daily balance of the
account for the previous month. The calculation for the average daily balance is based on
the formula (A/D) x (F/P).
A = the sum of the daily balances in the billing period
D = number of days in the billing period
F = annual management fee
P = number of billing periods per year
Lower fees for comparable services may be available from other sources. Clients may
terminate their account within five (5) business days of signing the Investment Advisory
Agreement with no obligation and without penalty. After the initial five (5) business days, the
agreement may be terminated by 25, LLC with thirty (30) days written notice to Client and by
the Client at any time with written notice to 25, LLC. For accounts opened or closed mid-
billing period, fees will be prorated based on the day’s services are provided during the given
period. All unpaid earned fees will be due to 25, LLC. Client shall be given thirty (30) days
prior written notice of any increase in fees. Any increase in fees will be acknowledged in
writing by both parties before any increase in said fees occurs.
ONGOING FINANCIAL PLANNING
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25, LLC charges a fixed fee based on complexity and unique Client needs for financial
planning. Prior to the planning process the Client will be provided an estimated plan fee.
Services are completed and delivered inside of sixty (60) days contingent upon timely delivery
of all required documentation. Client may cancel within five (5) business days of signing
Agreement with no obligation and without penalty. If the Client cancels after five
(5) business days, any unearned fees will be refunded to the Client, or any unpaid earned
fees will be due to 25, LLC. 25, LLC reserves the right to waive the fee should the Client
implement the plan through 25, LLC. Ongoing services will remain in effect year over year
unless cancelled in writing by either party by giving the other party thirty (30) days written
notice.
FIXED FEES
Financial Planning Services are offered based on a flat fee between $2,000 and
$5,000.
Fees for financial plans are billed quarterly in arrears.
Client Payment of Fees
Fees for asset management services are deducted from a designated Client account to
facilitate billing or they may pay 25, LLC directly. The Client must provide written
authorization into direct debiting of their investment account.
Fees for financial plans will be billed to the Client and paid directly to 25, LLC.
Additional Client Fees Charged
Custodians may charge transaction fees other related costs on the purchases or sales of
mutual funds, equities, bonds, options and exchange-traded funds. Mutual funds, money
market funds and exchange-traded funds also charge internal management fees, which are
disclosed in the fund's prospectus. 25, LLC does not receive any compensation from these
fees. All of these fees are in addition to the management fee you pay to 25, LLC. For more
details on the brokerage practices, see Item 12 of this brochure.
Prepayment of Client Fees
25, LLC does not require any prepayment of fees of more than $1200 per Client, six
months or more in advance.
If the Client cancels after five (5) business days, any unearned fees will be refunded to the
Client, or any unpaid earned fees will be due to 25, LLC.
External Compensation for the Sale of Securities to Clients
Investment Advisor Representatives of 25, LLC receive external compensation for the sale of
securities and investment related products such as insurance to clients as Registered
Representatives of Great Point Capital, LLC, a broker-dealer, and as licensed insurance
agents. These represent conflicts of interest because it gives an incentive to recommend
products based on the commission received. As Registered Representatives, they do not
charge advisory fees for the services offered through Great Point Capital, LLC. These conflicts
are mitigated by disclosures, procedures, and 25, LLC's fiduciary obligation to place the best
interest of the Client first. Clients are not required to purchase any products or services.
Clients have the option to purchase these products through another Registered
Representative or insurance agent of their choosing.
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Item 6: Performance-Based Fees and Side-by-Side Management
25, LLC does not participate in side-by-side management. Side-by-side management refers to the
practice of managing accounts that are charged performance-based fees while at the same time
managing accounts that are not charged performance-based fees. However, 25, LLC may
participate in performance-based fees or carried interest in some instances. These are fees based
on a share of capital gains or appreciation of client assets. Specifically, 25, LLC may receive
additional compensation through a portion of the Manager’s carried interest profits. In accordance
with the Management Agreement, should certain performance thresholds be met, 25, LLC would
receive a share of the gain (i.e., “profits interest”) from the General Partner or alternative
investment partners. At no point would performance-based fees be paid out of investor accounts.
Item 7: Types of Clients
Description
25, LLC generally provides investment advice to individuals and high net worth Clients.
Client relationships vary in scope and length of service.
Account Minimums
25, LLC does not require a minimum to open an account.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Security analysis methods may include fundamental analysis, technical analysis, charting, and
cyclical analysis. Investing in securities involves risk of loss that Clients should be prepared
to bear. Past performance is not a guarantee of future returns.
Fundamental analysis concentrates on factors that determine a company's value and
expected future earnings. This strategy would normally encourage equity purchases in
stocks that are undervalued or priced below their perceived value. The risk assumed is that
the market will fail to reach expectations of perceived value.
Technical analysis attempts to predict a future stock price or direction based on market
trends. The assumption is that the market follows discernible patterns and if these patterns
can be identified then a prediction can be made. The risk is that markets do not always
follow patterns and relying solely on this method may not take into account new patterns
that emerge over time.
Charting analysis strategy involves using and comparing various charts to predict long and
short-term performance or market trends. The risk involved in using this method is that
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only past performance data is considered without using other methods to crosscheck data.
Using charting analysis without other methods of analysis would be making the
assumption that past performance will be indicative of future performance. This may not
be the case.
Cyclical analysis assumes that the markets react in cyclical patterns which, once identified,
can be leveraged to provide performance. The risks with this strategy are twofold: 1) the
markets do not always repeat cyclical patterns; and 2) if too many investors begin to
implement this strategy, then it changes the very cycles these investors are trying to
exploit.
Investment Strategy
The investment strategy for a specific Client is based upon the objectives stated by the Client
during consultations. The Client may change these objectives at any time by providing
written notice to 25, LLC. Each Client executes a Client profile form or similar form that
documents their objectives and their desired investment strategy.
Security Specific Material Risks
All investment programs have certain risks that are borne by the investor. Our investment
approach constantly keeps the risk of loss in mind. Investors face the following investment
risks and should discuss these risks with 25, LLC:
• Market Risk: The prices of securities in which clients invest may decline in response to
certain events taking place around the world, including those directly involving the
companies whose securities are owned by a fund; conditions affecting the general
economy; overall market changes; local, regional or global political, social or economic
Investors
instability; and currency, interest rate and commodity price fluctuations.
should have a long-term perspective and be able to tolerate potentially sharp declines
in market value.
•
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds become less
attractive, causing their market values to decline.
•
Inflation Risk: When any type of inflation is present, a dollar today will buy more than a
dollar next year, because purchasing power is eroding at the rate of inflation.
• Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar
against the currency of the investment's originating country. This is also referred to as
exchange rate risk
• Reinvestment Risk: This is the risk that future proceeds from investments may have
to be reinvested at a potentially lower rate of return (i.e. interest rate). This primarily
relates to fixed income securities.
•
Liquidity Risk: Liquidity is the ability to readily convert an investment into cash.
Generally, assets are more liquid if many traders are interested in a standardized
product. For example, Treasury Bills are highly liquid, while real estate properties are
not.
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• Management Risk: The advisor's investment approach may fail to produce the intended
results. If the advisor's assumptions regarding the performance of a specific asset class
or fund are not realized in the expected time frame, the overall performance of the
client's portfolio may suffer.
• Equity Risk: Equity securities tend to be more volatile than other investment choices.
The value of an individual mutual fund or ETF can be more volatile than the market as a
whole. This volatility affects the value of the client's overall portfolio. Small- and
mid-cap companies are subject to additional risks. Smaller companies may
experience greater volatility, higher failure rates, more limited markets, product
lines, financial resources, and less management experience than larger companies.
lower trading volume, which may
Smaller companies may also have a
disproportionately affect their market price, tending to make them fall more in
response to selling pressure than is the case with larger companies.
•
Fixed Income Risk: The issuer of a fixed income security may not be able to make interest
and principal payments when due. Generally, the lower the credit rating of a security, the
greater the risk that the issuer will default on its obligation. If a rating agency gives a debt
security a lower rating, the value of the debt security will decline because investors will
demand a higher rate of return. As nominal interest rates rise, the value of fixed
income securities held by a fund is likely to decrease. A nominal interest rate is the sum
of a real interest rate and an expected inflation rate.
•
•
Investment Companies Risk: When a client invests in open end mutual funds or ETFs, the
client indirectly bears their proportionate share of any fees and expenses payable
directly by those funds. Therefore, the client will incur higher expenses, which may be
duplicative. In addition, the client's overall portfolio may be affected by losses of an
underlying fund and the level of risk arising from the investment practices of an
underlying fund (such as the use of derivatives). ETFs are also subject to the following
risks: (i) an ETF's shares may trade at a market price that is above or below their net asset
value or (ii) trading of an ETF's shares may be halted if the listing exchange's officials
deem such action appropriate, the shares are de-listed from the exchange, or the
activation of market-wide "circuit breakers" (which are tied to large decreases in stock
prices) halts stock trading generally. Adviser has no control over the risks taken by the
underlying funds in which client invests.
Foreign Securities Risk: Funds in which clients invest may invest in foreign securities.
Foreign securities are subject to additional risks not typically associated with
investments in domestic securities. These risks may include, among others, currency risk,
country risks (political, diplomatic, regional conflicts, terrorism, war, social and economic
instability, currency devaluations and policies that have the effect of limiting or
restricting foreign investment or the movement of assets), different trading practices,
less government supervision, less publicly available information, limited trading markets
and greater volatility. To the extent that underlying funds invest in issuers located in
emerging markets, the risk may be heightened by political changes, changes in taxation,
or currency controls that could adversely affect the values of these investments.
Emerging markets have been more volatile than the markets of developed countries with
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more mature economies.
•
Trading Risk: Investing involves risk, including possible loss of principal. There is no
assurance that the investment objective of any fund or investment will be achieved.
Item 9: Disciplinary Information
Criminal or Civil Actions
25, LLC and its management have not been involved in any criminal or civil action.
Administrative Enforcement Proceedings
25, LLC and its management have not been involved in administrative enforcement
proceedings.
Self- Regulatory Organization Enforcement Proceedings
25, LLC and its management have not been involved in any self-regulatory organizational
enforcement proceedings that are material to a Client's or prospective Client's evaluation of
25, LLC or the integrity of its management.
Item 10: Other Financial Industry Activities and Affiliations
Broker-Dealer or Representative Registration
25, LLC is not registered as a broker- dealer, however, Members of 25, LLC are registered
representatives of Great Point Capital, LLC, a FINRA/SIPC broker-dealer.
Futures or Commodity Registration
Neither 25, LLC nor its affiliated representatives are registered or have an application
pending to register as a futures commission merchant, commodity pool operator, or a
commodity trading advisor.
Material Relationships Maintained by this Advisory Business and Conflicts of Interest
IARs with 25, LLC may also have financial affiliated businesses as independent insurance
agents, Registered Representatives of Great Point Capital, LLC.
insurance agents, Registered Representatives, and/or
Investment Advisor
As
Representatives, the applicable IARs will receive separate yet typical compensation.
These practices represent conflicts of interest because it gives an incentive to recommend
products based on the commission or fee amount received. These conflicts are mitigated by
disclosures, procedures and the firm's fiduciary obligation to place the best interest of the
Client first and the Clients are not required to purchase any products. Clients have the option
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to purchase these products through another insurance agent, Registered Representative, or
Investment Advisor Representative of their choosing.
In addition to his other business activities, Mr. Larson is the owner and real estate agent
with Larson Residential Real Estate LLC, a real estate company and an owner of a non-profit
company, Martureo, Inc. There is no conflict of interest as advisory clients of 25, LLC are not
solicited for services for Larson Residential Real Estate, LLC or Martureo, Inc.
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest
25, LLC does not select or recommend other investment advisors.
Item 11: Code of Ethics, Participation or Interest in Client Transactions and
(affiliated persons
include employees and/or
Personal Trading
Code of Ethics Description
independent
The affiliated persons
contractors) of 25, LLC have committed to a Code of Ethics ("Code"). The purpose of our Code
is to set forth standards of conduct expected of 25, LLC affiliated persons and addresses
conflicts that may arise. The Code defines acceptable behavior for affiliated persons of 25,
LLC. The Code reflects 25, LLC and its supervised persons' responsibility to act in the best
interest of their Client.
One area which the Code addresses is when affiliated persons buy or sell securities for their
personal accounts and how to mitigate any conflict of interest with our Clients. We do not
allow any affiliated persons to use non-public material information for their personal profit
or to use internal research for their personal benefit in conflict with the benefit to our Clients.
25, LLC's policy prohibits any person from acting upon or otherwise misusing non-public or
inside information. No advisory representative or other affiliated person, officer or director
of 25, LLC may recommend any transaction in a security or its derivative to advisory Clients
or engage in personal securities transactions for a security or its derivatives if the advisory
representative possesses material, non-public information regarding the security.
25, LLC's Code is based on the guiding principle that the interests of the Client are our top
priority. 25, LLC's officers, directors, advisors, and other affiliated persons have a fiduciary
duty to our Clients and must diligently perform that duty to maintain the complete trust and
confidence of our Clients. When a conflict arises, it is our obligation to put the Client's
interests over the interests of either affiliated persons or the company.
The Code applies to "access" persons. "Access" persons are affiliated persons who have
access to non-public information regarding any Clients' purchase or sale of securities, or non-
public information regarding the portfolio holdings of any reportable fund, who are involved
in making securities recommendations to Clients, or who have access to such
recommendations that are non-public.
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25, LLC will provide a copy of the Code of Ethics to any Client or prospective Client upon
request.
Investment Recommendations Involving a Material Financial Interest and Conflict of
Interest
25, LLC and its affiliated persons do not recommend to Clients securities in which we have a
material financial interest.
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts
of Interest; Client Securities Recommendations or Trades and Concurrent Advisory
Firm Securities Transactions and Conflicts of Interest
25, LLC does not have a material financial interest in any securities being recommended. 25,
LLC and its affiliated persons may buy or sell securities that are also held by Clients, at the
same time as the purchases and sales for Clients. In order to mitigate conflicts of interest
such as trading ahead of Client transactions, affiliated persons are required to disclose all
reportable securities transactions as well as provide 25, LLC with copies of their brokerage
statements.
Item 12: Brokerage Practices
Factors Used to Select Broker-Dealers for Client Transactions
25, LLC will recommend the use of a particular broker-dealer based on their duty to seek
best execution for the client, meaning they have an obligation to obtain the most
favorable terms for a client under the circumstances. The determination of what may
constitute best execution and price in the execution of a securities transaction by a
broker involves a number of considerations and is subjective. Factors affecting brokerage
selection include the overall direct net economic result to the portfolios, the efficiency
with which the transaction is affected, the ability to affect the transaction where a large
block is involved, the operational facilities of the broker-dealer, the value of an ongoing
relationship with such broker and the financial strength and stability of the broker. 25,
LLC will recommend appropriate brokers based on a number of factors including but not
limited to their relatively low transaction fees and reporting ability.
25, LLC relies on its broker to provide its execution services at the best prices available.
Lower fees for comparable services may be available from other sources. Clients pay for
any and all custodial fees in addition to the advisory fee charged by 25, LLC. 25, LLC does not
receive any portion of the trading fees.
25, LLC will recommend the use of Fidelity, Charles Schwab, and IRA Resources.
• Research and Other Soft Dollar Benefits
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The Securities and Exchange Commission defines soft dollar practices as arrangement
under which products or services other than execution services are obtained by 25,
LLC from or through a broker-dealer in exchange for directing Client transactions to
the broker-dealer. Although 25, LLC has no formal soft dollar arrangements, 25, LLC
may receive products, research and/or other services from custodians or broker-
dealers connected to client transactions or "soft dollar benefits". As permitted by
Section 28(e) of the Securities Exchange Act of 1934, 25, LLC receives economic
benefits as a result of commissions generated from securities transactions by the
custodian or broker-dealer from the accounts of 25, LLC. 25, LLC cannot ensure that a
particular client will benefit from soft dollars or the client's transactions paid for the
soft dollar benefits. 25, LLC does not seek to proportionately allocate benefits to
client accounts to any soft dollar benefits generated by the accounts.
• Brokerage for Client Referrals
25, LLC does not receive client referrals from any custodian or third party in exchange
for using that broker-dealer or third party.
• Directed Brokerage
Clients who direct brokerage outside our recommendation may be unable to achieve
the most favorable execution of client transactions as client directed brokerage
may cost clients more money. For example, in a directed brokerage account, you may
pay higher brokerage commissions because we may not be able to aggregate
orders to reduce transaction costs, or you may receive less favorable prices.
Aggregating Securities Transactions for Client Accounts
25, LLC is authorized in its discretion to aggregate purchases and sales and other transactions
made for the account with purchases and sales and transactions in the same securities for
other Clients of 25, LLC. All Clients participating in the aggregated order shall receive an
average share price with all other transaction costs shared on a pro-rated basis. If
aggregation if not allowed or infeasible and individual transactions occur (e.g., withdrawal
or liquidation requests, odd-lot trades, etc.) an account may potentially be assessed higher
costs or less favorable prices than those where aggregation has occurred.
Item 13: Review of Accounts
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory
Persons Involved
Account reviews are performed quarterly by a Principal of the firm. Account reviews are
performed more frequently when market conditions dictate. Reviews of Client accounts
include, but are not limited to, a review of Client documented risk tolerance, adherence to
account objectives, investment time horizon, and suitability criteria, reviewing target
allocations of each asset class to identify if there is an opportunity for rebalancing, and
reviewing accounts for tax loss harvesting opportunities.
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Financial plans generated are updated as necessary and determined by the ongoing
meetings with the Client.
Review of Client Accounts on Non-Periodic Basis
Other conditions that may trigger a review of Clients' accounts are changes in the tax laws,
new investment information, and changes in a Client's own situation.
Content of Client Provided Reports and Frequency
Clients receive written account statements no less than quarterly for managed accounts.
Account statements are issued by the custodian. Client receives confirmations of each
transaction in account from custodian and an additional statement during any month in
which a transaction occurs. Performance reports will be provided by 25, LLC at least quarterly
to Clients with assets under management.
Item 14: Client Referrals and Other Compensation
25, LLC does not compensate any individual or firm for client referrals. The firm may receive
compensation from other individuals/entities. In some instances, the firm will be
reimbursed/compensated by some third-party companies for advertising dollars, due
diligence, or other qualifying factors. The firm will monitor this compensation according to its’
policies to ensure this compensation does not have a material effect on investment decisions.
The fiduciary duty to the client will be considered in all circumstances. In these instances, the
Sponsor agrees to pay 25 Financial up to 1% of all capital raised for reimbursement of Due
Diligence and Marketing expenses. This fee is to be paid within 30 days of receipt of funds by
the Sponsor unless otherwise negotiated.
Item 15: Custody
Account Statements
25, LLC does not have physical custody of any client funds and/or securities and does not take
physical custody of client accounts at any time. Client funds and securities will be held with a
bank, broker dealer, or other independent qualified custodian. However, by granting the firm
written authorization to automatically deduct fees from client accounts, the firm is deemed to
have limited custody. In addition, the firm is classified as having custody for the possession of
client usernames and passwords for some clients that wish for us to manage their 401k or other
held-away account(s). The Client login credentials are used solely for the purposes of making
trades to manage the account(s), and these credentials are provided to us by the Client. As a
result of this form of Custody, the firm is required to get an annual independent surprise audit by
a qualified CPA.
You will receive account statements from the independent, qualified custodian holding your
funds at least quarterly. The account statement from your custodian will indicate the amount of
advisory fees deducted from your account(s) each billing cycle. Clients should carefully review
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statements received from the custodian.
Item 16: Investment Discretion
Discretionary Authority for Trading
Before 25, LLC can buy or sell securities on your behalf, you must first sign our discretionary
management agreement, a limited power of attorney, and/or trading authorization forms. By
choosing to do so, you may grant the firm discretion over the selection and amount of securities
to be purchased or sold for your account(s) without obtaining your consent or approval prior
to each transaction. Clients may impose limitations on discretionary authority for investing in
certain securities or types of securities (such as a product type, specific companies, specific
sectors, etc.), as well as other limitations as expressed by the Client. Limitations on
discretionary authority are required to be provided to the IAR in writing. Please refer to the
“Advisory Business” section of this Brochure for more information on our discretionary
management services.
Item 17: Voting Client Securities
Proxy Votes
25, LLC does not vote proxies on securities. Clients are expected to vote their own proxies.
The Client will receive their proxies directly from the custodian of their account or from a
transfer agent.
When assistance on voting proxies is requested, 25, LLC will provide recommendations to
the Client. If a conflict of interest exists, it will be disclosed to the Client. If the Client requires
assistance or has questions, they can reach out to the investment advisor representatives of
the firm at the contact information on the cover page of this document.
Item 18: Financial Information
Balance Sheet
A balance sheet is not required to be provided to Clients because 25, LLC does not serve as
a custodian for Client funds or securities and 25, LLC does not require prepayment of fees
of more than $1,200 per Client, six months or more in advance.
Financial Conditions Reasonably Likely to Impair Advisory Firm's Ability to Meet Commitments to
Clients
25, LLC has no condition that is reasonably likely to impair our ability to meet contractual
commitments to our Clients.
Bankruptcy Petitions during the Past Ten Years
25, LLC has not had any bankruptcy petitions in the last ten years.
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