Overview
Assets Under Management: $145 million
High-Net-Worth Clients: 51
Average Client Assets: $3 million
Services Offered
Services: Portfolio Management for Individuals
Fee Structure
Primary Fee Schedule (ADV PART 2A)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $3,000,000 | 0.50% |
| $3,000,001 | and above | 0.35% |
Minimum Annual Fee: $2,500
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $5,000 | 0.50% |
| $5 million | $22,000 | 0.44% |
| $10 million | $39,500 | 0.40% |
| $50 million | $179,500 | 0.36% |
| $100 million | $354,500 | 0.35% |
Clients
Number of High-Net-Worth Clients: 51
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 100.00
Average High-Net-Worth Client Assets: $3 million
Total Client Accounts: 182
Discretionary Accounts: 181
Non-Discretionary Accounts: 1
Regulatory Filings
CRD Number: 160356
Last Filing Date: 2024-03-29 00:00:00
Website: https://3factorindexing.com
Form ADV Documents
Primary Brochure: ADV PART 2A (2025-04-01)
View Document Text
3 Factor Indexing, LLC
Firm Brochure
This brochure provides information about the qualifications and business
practices of 3 Factor Indexing, LLC. If you have any questions about the contents
of this brochure, please contact us at 650-332-2478 or bobs@3factorindexing.com.
The information in this brochure has not been approved or verified by the United
States Securities and Exchange Commission or by any State securities authority.
Additional Information about 3 Factor Indexing, LLC (“3 Factor”) also is available
on the SEC’s website at www.adviserinfo.sec.gov. 3 Factor Indexing’s CRD
number is 160356.
Please note that registration does not imply a certain level of skill or training.
7 Oakhill drive
Woodside,CA 94062
www.3factorindexing.com
Version Date: 3/31/2025
Item 2. Material Changes
1
On March 31, 2025, Annual Amendment changes:
Assets under management changed;
Bob Luxenberg has left the firm;
Address and phone changed;
Selected fees updated;
Minor edits.
The full brochure is available to prospects and clients at any time. Please contact an
advisor or request one directly from 3 Factor at 650-387-0055 or
bobs@3factorindexing.com.
2
Item 3. Table of Contents
Item 2. Material Changes
2
Item 3. Table of Contents
3
Item 4. Advisory Business
4
Item 5. Fees and Compensation
5
Item 6. Performance-Based Fees and Side-by-Side Management
6
Item 7. Types of Clients
7
Item 8. Methods of Analysis, Investment Strategies, and Risk of Loss
7
Item 9. Disciplinary Information
8
Item 10. Other Financial Industry Activities and Affiliations
8
Item 11. Code of Ethics, Participation in Transactions, and Personal Trading
9
Item 12. Brokerage Practices
10
Item 13. Reviews of Accounts
12
Item 14. Client Referrals and Other Compensation
13
Item 15. Custody
13
Item 16. Investment Discretion
13
Item 17. Voting Client Securities
13
Item 18. Financial Information
13
Item 19. Requirements for State Registered Advisors and ADV Part 2B Information
14
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Item 4. Advisory Business
A. Description of the Firm
3 Factor Indexing (“3 Factor”) was formed in 2011 to provide investment advisory
services. 3 Factor provides investment management services. 3 Factor is owned by
the Arthur Shaw, Robert Sawyer and the estate of Robert Luxenberg,
B. Types of Advisory Services
3 Factor and its advisors primarily provide investment management of client portfolios.
In providing advisory services, 3 Factor solely relies on information provided by the
client and the client’s other professional advisors. We do not verify information
provided; you are reminded it is in your best interest to provide all information requested
and notify your advisor promptly of any changes.
Investment Management
Investment Management is provided to clients as a stand-alone service. Client
portfolios are constructed with respect to the client’s established financial plan or their
age, time horizon, risk tolerance and investable assets. 3 Factor representatives will
manage client portfolios by directly choosing the securities, types of securities, and
allocations for part or all of a portfolio.
Limitations on Types of Investments
3 Factor may connect clients with firms who specialize in selected alternate
investments. Beyond that, 3 Factor generally does not provide advice on alternative
investments such as private placements, non-publicly traded securities, hedge funds, or
similar types. Upon engaging 3 Factor, and owning such a position, the client will be
informed of such limitations and may be provided with an opinion of the position.
C. Tailored Services and Client Restrictions
Advisory services provided to clients are matched to the client’s needs. We determine
the best portfolio or course of action for each client based on their hopes, goals,
dreams, age, time horizon, risk tolerance, and investable assets. Clients may request
portfolios be handled in a more aggressive or more conservative manner than
recommended if they acknowledge the risks of doing so. Clients may request in writing
certain securities or types of securities be restricted; however, if the advisor feels it will
be detrimental to the portfolio, prevent proper servicing of the account, deviate from our
normal services, or be of excessive burden, 3 Factor reserves the right to terminate the
engagement.
D. Wrap Fee Programs
We do not manage portfolios for wrap fee programs.
4
E. Assets Under Management
As of December 31, 2024, 3 Factor Indexing managed: $169,426,291.95 across 51
clients and 199 accounts on a discretionary basis; and $158,257.15 across 1 client and
1 account on a non-discretionary basis.
Item 5. Fees and Compensation
A. Fee Schedules
3 Factor Indexing charges fees in various formats including percent of assets under
management, hourly, or fixed fee. Clients engaging 3 Factor for various services may
be subject to a combination of these fees. 3 Factor Indexing offers services for a fee
that may be more or less that can be had with other parties. Lower fees for comparable
services may be available from other sources. Fees are generally non-negotiable. 3
Factor may charge a lesser or no fee to certain accounts for certain services after
considerations including but not limited to future assets managed, value of assets
managed, account composition, household accounts, client negotiations, family, etc.
You may cancel your agreement with 3 Factor within five (5) business days from the
date signed without penalty.
Investment Management Fees
Investment management fees are assessed for the management of assets provided
directly by 3 Factor.
The fees, when assessed as a percent of assets, is the greater of the blended rate of
0.50% annually (0.125% quarterly) on the first $3 million and 0.35% annually (0.0875%
quarterly) on amounts above the $3 million AUM billed quarterly in advance or $625 per
quarter. All deposits or withdrawals related to the initiation or termination of an advisory
relationship will be billed (refunded) on a pro-rated basis regardless of value. Pro-rated
fee calculations are based on calendar days. All accounts for a client household are
aggregated.
In the case that hourly fees are agreed to and charged, the fee shall be $375 per hour.
When a flat fee or retainer is agreed upon and charged, it will vary depending of the
services to be provided and may range up to $100,000 per year. When fees in excess
of $500 are collected the services agreed upon shall be delivered within six months.
B. Payment of Fees
Client fees are due promptly after the invoice is presented.
5
Fixed or hourly fees are typically paid by check at engagement in full and each quarter
in advance. For investment management clients, we may be able to withdraw fees from
an account at the custodian, with your permission and direction. In the case of hourly
fees, if any are incurred, they shall be billed at the end of the month they were incurred.
If you direct fees to be deducted directly from your account at a custodian, we will follow
the requirements below when doing so.
Fees, with your permission, will be deducted directly from each of your accounts
proportionally based on the total fee. Alternatively, you may request we deduct the fee
from a specific non-qualified account at the custodian or you may request we accept a
check for total fee via the provided online system.
When we withdraw fees from your account at the custodian we will:
● use a custodian that provides you with quarterly, at minimum, statements
showing all disbursements, including the fees
● have received written permission from you to be paid directly from the accounts
held at the custodian.
Payments are never to be made directly to an advisor representative; if you are
requested to do so, please contact us.
C. Other Fees
Fees stated are those of 3 Factor; fund expenses, transaction fees, account
maintenance fees, third party manager fees, and any other fees are in excess and
separate of 3 Factor's fees.
D. Prepayment of Fees
As a normal course of business, 3 Factor collects fees in advance. Assessed fees to be
paid in advance are potentially entitled to refunds upon receipt of a written request of
termination. Calculation of refunds is described above in Item 5A.
E. Outside Compensation for the Sale of Securities
3 Factor and its advisor representatives do not earn commissions or any compensation
for selling you securities or other investment products, including asset-based sales
charges or service fees from mutual funds
Item 6. Performance-Based Fees and Side-by-Side Management
We do not charge based on performance.
Item 7. Types of Clients
6
3 Factor generally provides investment management services to individuals, families,
trusts, and closely held businesses of theirs. The minimum household assets to
manage is $500,000; however, exceptions may be made on a case-by-case basis.
Item 8. Methods of Analysis, Investment Strategies, and Risk of Loss
A. Methods of Analysis and Investment Strategies
3 Factor’s representatives generally engage in methods based in modern portfolio
theory where the focus is on proper asset allocation and vast diversification though
exposure to several asset classes. Securities utilized to accomplish this may be
exchange traded products (ETFs or ETNs), mutual funds, separate account manager
portfolios, equities, and bonds. When a packaged product (mutual fund or exchange
traded product) is not utilized, fundamental analysis is typically used.
Sources of information may include newspapers and magazines (such as the Wall
Street Journal or Financial Times), Morningstar reports, prospectuses, independent
research reports (such as Argus, S&P, or Reuters), SEC filings, and annual reports.
Investing involves risk of loss that is borne by the investor. You should be
prepared to bear such a risk.
B. Material Risks
Long and short term purchases may be used to implement certain strategies of asset
allocation and attempting to control risk. We attempt to minimize transactions when
possible in an effort to reduce transaction costs, taxes, and other potential expenses.
3 Factor may effect transactions in many different securities with various risks and
attributes. Below is an informational listing of some, but not all, asset classes that are
traded and some of their attributes and/or the concerns regarding trading as an
individual trade or a block, especially if the block is not filled.
Investing involves the risk of loss, including principle, which the client should be
prepared to assume.
C. Risks Associated with specific Security Types
3 Factor aims to deliver widely diversified portfolios to client that may contain securities
that involve greater risk than others. Generally, these securities account for smaller
portions of the portfolio as a whole.
Trading activity in small cap and international securities is often more volatile and less
liquid than that of large cap domestic securities. This may affect the price the client
receives in the marketplace when independent or multiple transactions are made. Such
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securities may be difficult to dispose of at an acceptable price or in a short time-frame
when a client terminates an account or desires to raise cash.
3 Factor may recommend employing a Separately Managed Account (SMA) to invest in
a particular asset class, implemented by a separate investment advisory firm. Such a
firm’s fee is separately billed. When compared to the index they are intended to track,
SMAs have a higher risk of tracking error.
Upon request, 3 Factor may connect a client to a separate investment firm that provides
private equity investments or option hedging strategies. Such a firm’s fee is separately
billed. There is no guarantee such investments or strategies will be successful. 3 Factor
has no expertise in this area, and clients pursuing such approaches should carefully
review the risks articulated by other firms.
Trading fixed income products is often hindered by illiquid markets and, in many cases,
the absence of an exchange with market makers. Often there is only a limited quantity
of an issue available for purchase or sale at a given time making block trading difficult or
impossible. The bonds may be allocated to a single account, at the representative’s
discretion, when an account has a unique investment mandate, a specific need, or the
allocation completes the position requirement. Alternatively, the purchase may be
allocated at random. When it is infeasible to allocate fixed income securities across all
accounts needed, an issue (potentially from a different issuer) of similar term, rating,
credit enhancement, and structure shall be sought to fulfill the needs of the balance of
accounts in a reasonable time frame to identify such an issue. Such securities may be
difficult to dispose of at an acceptable price or in a short time-frame when a client
terminates an account or desires to raise cash.
Clients are advised that all investments incur risks including the following: Loss
of Principal Risk, Interest-rate Risk, Market Risk, Inflation Risk, Currency Risk,
Reinvestment Risk, Business Risk, Liquidity Risk, and Financial Risk.
Item 9. Disciplinary Information
3 Factor Indexing has not been involved in any disciplinary or legal events.
Item 10. Other Financial Industry Activities and Affiliations
A. Registration as a Broker-Dealer or Representative of a Broker-Dealer
Neither 3 Factor, nor its management, are registered, or have an application pending to
register, as a broker-dealer or a registered representative of a broker-dealer.
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B. Registration as a Futures Commission Merchant, Commodity Pool
Operator, or a Commodity Trading Advisor
Neither 3 Factor, nor its management, are registered, or have an application pending to
register, as a Futures Commission Merchant, Commodity Pool Operator, or a
Commodity Trading Advisor.
C. Relationships material to the Advisory Business
3 Factor Indexing has no conflicts of interest regarding the advisory services offered to
clients.
D. Selection of Other Advisors and Compensation
3 Factor receives no compensation from anyone other than the client. In certain cases
we do recommend other advisors that provide specialized services.
Item 11. Code of Ethics, Participation in Transactions, and Personal
Trading
A. Code of Ethics
We have a Code of Ethics that establishes ideals for ethical conduct grounded in the
principles of transparency and honesty. Clients and prospective clients may request a
copy of our Code of Ethics.
B. Recommendations Involving Material Financial Interests
We do not recommend securities in which we have a proprietary interest. We do not act
as principal and trade against client orders. We are not general partners of an
investment partnership or advisors to an investment company.
C. Investment in Securities Recommended to Clients
3 Factor, or a related person or controlling persons, may sometimes buy and sell for its
own account securities that it recommends to its clients. Client interests are considered
prior to placement of orders for 3 Factor representative’s accounts. We do not believe
that such transactions will have a significant impact on market prices of securities or
client opportunities in those securities.
D. Trading Securities with Client Transactions
3 Factor, or a related person or controlling persons, may sometimes buy and sell for its
own account securities that it recommends to its clients. If the client requests that 3
Factor enter trades for such securities, the client's trades are generally placed ahead of,
or with, the firm even though a representative is permitted to have a same day
transaction after a client trade in the same security. Advisor does not believe that such
transactions will have a significant impact on market prices of securities or client
9
opportunities in those securities. If, however, it is determined that transactions by the
firm, or a related person, are likely to have a significant impact on market prices, no
transactions will be allowed by such persons or any related persons until the client's
transactions have been effected. Clients of 3 Factor are provided full disclosure and
always have the unrestricted right to decline to implement any advice rendered on a
non-discretionary basis
Item 12. Brokerage Practices
A. Factors Used to Select Custodians
3 Factor may recommend the services of brokers upon a client’s request. Advisor will
typically recommend the custodian they use most to best facilitate their client service.
Such recommendations are based on client needs, total costs, ease of use for clients,
and current location of client funds. This discretionary authority extends to the selection
of external money managers for client accounts, though it is not a normal course of
business. These brokers’/custodians’ commissions may be higher or lower than those
charged by other brokers. 3 Factor does not receive any consideration from brokers in
return for recommendations. The advisor has discretionary authority to determine the
securities bought or sold, the amount of securities to be bought or sold, the broker or
dealer to be used, and commission rate paid. 3 Factor and representatives understand
the duty to achieve best execution for clients.
3 Factor will typically choose one custodian to hold client accounts, though in some
cases may use multiple. Custodians are unaffiliated companies, which must be
approved by 3 Factor’s management. The custodian may provide varying levels of
market analytics, research, quotes, market access, mutual funds, and technology to the
advisor to assist in managing client funds, not specific to any individual account.
Typically it will be the custodian or clearing broker of the custodian where the account is
opened that will become the executing broker. In some cases, a prime brokerage, step-
out, or DVP execution will be made for clients depending on need. Each custodian
maintains a separate fee schedule; the custodian recommended to a client may have
fees that are more expensive than other custodians. Clients who direct use of a non-
approved broker may not receive the same fee schedule, execution quality, execution
price (it may be better or worse) or other benefits of using a recommended custodian.
Clients who can provide a “trading” or “limited power of attorney” to trade outside of an
approved custodian will receive executions that may be greatly different than those of
clients orders executed at an approved custodian or other directed broker.
Alternatively, if a client wishes to utilize a directed broker he or she may enter the order
him/herself and there may be a potential for price disparity between them and other
clients. All recommendations to a client’s company retirement plan are on a non-
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discretionary basis. The recommendation is made to the client and it is the client’s
responsibility to make the changes with their brokerage or administrator.
1. Research and Other Soft Dollar Benefits
3 Factor does not participate in “soft-dollar” programs. 3 Factor receives from each
custodian access to their Institutional platform to facilitate the management of client
accounts. Included in all Institutional platforms are varying levels of market analytics,
research, quotes, market access, mutual funds reviews, and technology to the advisor
to assist in managing client funds, not specific to any individual account. While this
presents a conflict of interest, these nominal ‘benefits’ received are used for the good of
all clients in that they create economies of scale and efficiency, allowing our advisors to
properly handle and service the number of accounts under their management.
2. Brokerage for Client Referrals
3 Factor receives no referrals from broker-dealers or any third party in exchange for
placement of client funds at a particular entity.
3. Directed Brokerage
We strongly recommend use of the 3 Factor’s chosen custodian. In some cases, a
prime brokerage, step-out, or DVP execution will be made for clients depending on
need. Clients who direct use of a non-approved broker may not receive the same fee
schedule, execution quality, execution price (it may be better or worse) or other benefits
of using a recommended custodian. Clients who can provide a “trading” or “limited
power of attorney” to trade outside of an approved custodian will receive executions that
may be greatly different than those of clients orders executed at an approved custodian
or other directed broker. Alternatively, if a client wishes to utilize a directed broker he or
she may enter the order him/herself and there may be a potential for price disparity
between them and other clients. All recommendations to a client’s company retirement
plan are on a non-discretionary basis. The recommendation is made to the client and it
is the client’s responsibility to make the changes with their brokerage or administrator.
B. Aggregation of Trades and Block Trading
Depending on the nature of the advisory relationship, transactions may be either
executed independently or may be entered into a block, or batch trade, where all eligible
clients will receive the same execution price. Note the transactions fees levied by
custodians for execution services may be a flat or minimum rate; therefore, the per-
share cost may vary per client and account. Generally, transactions will be effected
independently. Independently executed trades will potentially receive prices different
than those of other clients and those differences may be substantial depending on the
timing of order entry. Independent transactions may be the result of use of a client
directed broker, specific client reviews, or use of a non-block trading system, even if
such is available. Individual trades such as mentioned are subject to receiving differing
11
prices than similar orders entered in the same day. Executions related to the
establishment of an account, termination of an account, addition of funds, and/or
withdrawal of funds are likely to be traded independently and thus may not receive like
transactions to other accounts.
The advisor may, but is not required to, block or batch trades. A block trade will be
used when the representative intends to trade the same security on the same side for
several accounts at approximately the same time. If an advisor uses a block trade to
execute a trade for multiple clients, it shall be allocated as if each client had separate
orders that then are aggregated to create the block. The percentage of the client’s
portfolio being transacted may differ substantially, with some accounts receiving no
shares, due to the varying investment goals, client needs, and restrictions that may
have been requested among other factors. If a block trade is partially executed,
meaning the total shares attempted were not executed, the allocation to each client will
be reduced proportionally. In such case as the reduced allocation to a client account is
deemed by the advisor to be too small, not cost effective, and/or of minimal impact to
the portfolio the representative may use his or her discretionary authority to allocate
those shares to other client accounts as if the order was not entered on said client’s
behalf. Alternatively, if only a small percentage of the original order is executed, the
smaller positions or accounts may be filled with shares from the reduced execution
based on the advisor’s discretion regarding the potential affect a minimal amount of
shares may have on a particular account. 3 Factor will make every effort to distribute all
shares in the proportions as originally planned. When entering a block trade with the
custodian in the same issue and side and there are trades to be executed away from
the custodian, the block shall be sent to the market first. Subsequent independent
transactions may not receive the same price as discussed above.
Item 13. Reviews of Accounts
A. Frequency and Nature of Reviews
Client accounts are reviewed no less than annually by Art Shaw or Robert Sawyer.
Registered investment advisor representatives who are part of 3 Factor management
may periodically conduct random account reviews. Accounts will be reviewed by a
minimum of one representative. Each reviewer is responsible for between 1-50+ clients
each. Reviewers will be instructed to identify inconsistencies between the current
holdings, the target holdings, market conditions, opinions, expectations, and any new
suitability information to the clients' accounts.
B. Other than Periodic Review Triggers
Review triggers may include updated information from clients that may materially
change their objective, life events, relatively large market movements, addition or
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withdrawal of funds, revised expectations, and any new suitability information to the
clients' accounts.
C. Content and Frequency of Regular Reports Provided to Clients
Statements are issued at least quarterly or after completed transactions by the
custodian as applicable rules and regulations may apply. 3 Factor will provide regular
performance and/or portfolio analysis reporting on a quarterly basis via email.
Item 14. Client Referrals and Other Compensation
A. Economic Benefits Provided by Third Parties for Advice to Clients
3 Factor and its representatives receive no compensation or economic benefit, directly
or indirectly, from any source for advice rendered to clients except as described in Item
12A-1.
B. Compensation Paid for Client Referrals
3 Factor does not make use of Solicitors.
Item 15. Custody
3 Factor Indexing does not take custody of client funds at any time. Custody of client
accounts is held at a “qualified custodian” per SEC Rule 206(4)-2(d)(6), or similar state
statutes and rules. Clients will receive account statements directly from the custodian
and should carefully review the statements.
Item 16. Investment Discretion
We provide investment management services on a discretionary basis. This allows 3
Factor to determine and execute a course of action in a client’s portfolio without first
consulting you. Discretionary authority facilitates trading in your accounts on your
behalf so we may promptly implement an investment strategy. The standard 3 Factor
Investment Advisor Contract and custodian application forms include a limited power of
attorney to conduct discretionary trading in client accounts. We may facilitate a non-
discretionary account on a case-by-case basis determined by the advisor and agreed to
in writing.
Item 17. Voting Client Securities
3 Factor and its representatives will not accept voting authority and at no time should be
requested to provide a recommendation regarding proxy voting. Clients will receive
proxies directly from the issuer and should directly contact the issuer with questions.
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Item 18. Financial Information
A. Balance Sheet
We do not require or request prepayment of more than $500 in fees per client more
than six month in advance. Therefore, 3 Factor is not required to include a balance
sheet.
B. Financial Condition
3 Factor has no financial impairments that would preclude us from meeting our
contractual commitments to clients.
C. Bankruptcy in the Past Ten Years
Neither 3 Factor, nor its management, have been subject of a bankruptcy filing in the
past ten years.
Item 19. Requirements for State Registered Advisors and ADV Part 2B
Information
Art Shaw is the CEO of 3 Factor Indexing
A. Educational and Business Background of Mr. Shaw
Arthur Shaw holds a Bachelor’s degree in Mathematical Economics from Brown
University, and an MBA from Stanford.
Mr. Shaw is the CEO of 3 Factor Indexing and guides overall business strategy. He is
concurrently CEO at RepairPal.
In the past, Mr. Shaw served as President and CEO of myCFO. Previously, Art was at
Charles Schwab, where he launched Schwab.com and also ran Schwab’s Strategic
Planning Group. He has also held positions with McKinsey and Chase, and ran
Connexus, an internet media startup.
B. Other Business Activities
Mr. Shaw is CEO at RepairPal, a subsidiary of Yelp. This activity takes approximately
120 hours per month, of which about 120 hours is during trading hours.
C. Performance-Based Fees and Additional Compensation
3 Factor does not charge performance fees.
D. Disciplinary Information
There are no disciplinary actions to disclose for any employees.
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E. Relationships with Issuers of Securities
We do not have any relationships with issuers of securities.
Supervision
Robert Sawyer is CCO of 3 Factor Indexing and responsible for oversight of the firm’s
practices. Robert Sawyer is responsible for the supervision of Art Shaw’s advisory
practices.
CCR Section 260.238 (k)
A material conflict of interest exists when the firm, its representatives or its employees
could reasonably be expected to be impaired in rendering unbiased or objective advice.
Conflicts of interest generally include compensation arrangements, other industry
activities or affiliations or participation in client transactions. All material conflicts
regarding the Advisor, its representatives, or its employees are disclosed here.
15
Additional Brochure: ADV PART 2B AS (2025-04-01)
View Document Text
3 Factor Indexing, LLC
Brochure Supplement (ADV Part 2B)
Supervised Persons
Arthur Shaw
7 Oakhill drive
Woodside, CA 94062
650-387-0055
art@3factorindexing.com
This brochure supplement provides information about Arthur Shaw that supplements the
3 Factor Indexing, LLC brochure. You should have received a copy of that brochure.
Please contact us at 650-387-0055, if you did not receive 3 Factor Indexing’s brochure or
if you have any questions about the contents of this supplement.
Additional information about Arthur Shaw is available on the SEC’s website at
www.adviserinfo.sec.gov.
Please note that registration does not imply a certain level of skill or training.
7 Oakhill drive
Woodside,CA 94062
www.3factorindexing.com
Version Date: 3/31/2025
1
Item 1. Cover Page –see cover
Item 2. Educational and Business Background
Educational and Business Background of Mr. Shaw
Arthur Shaw holds a Bachelor’s degree in Mathematical Economics from Brown
University, and an MBA from Stanford.
Mr. Shaw is the CEO of 3 Factor Indexing and guides overall business strategy. He is
concurrently CEO at RepairPal, a subsidiary of Yelp.
In the past, Mr. Shaw served as President and CEO of myCFO. Previously, Art was at
Charles Schwab, where he launched Schwab.com and also ran Schwab’s Strategic
Planning Group. He has also held positions with McKinsey and Chase, and ran
Connexus, an internet media startup.
Item 3. Disciplinary Information
There are no disciplinary actions to disclose for any employees.
Item 4. Other Business Activities
Mr. Shaw is CEO at RepairPal, a subsidiary of Yelp. This activity takes approximately
120 hours per month, of which about 120 hours is during trading hours.
Item 5. Additional Compensation
No additional compensation is received for providing advisory services to clients.
Item 6. Supervision
Robert Sawyer (CCO) is responsible for the supervision of Arthur Shaw’s advisory
practices. Mr. Sawyer can be reached at 650-260-4689 or bobs@3factorindexing.com.
Item 7. Requirements for State-Registered Advisors
Mr. Shaw has never been involved in an arbitration claim, and has never been found
liable in a civil, self-regulatory organization, or administrative proceeding of any kind,
nor of any infraction deemed material. There have not been any bankruptcy filings in
the past ten years by Mr. Shaw.
2
Additional Brochure: ADV PART 2B RS (2025-04-01)
View Document Text
3 Factor Indexing, LLC
Brochure Supplement (ADV Part 2B)
Supervised Persons
Robert Sawyer
7 Oakhill drive
Woodside, CA 94062
650-260-4689
bobs@3factorindexing.com
This brochure supplement provides information about Robert Sawyer that supplements
the 3 Factor Indexing, LLC brochure. You should have received a copy of that brochure.
Please contact us at 650-387-0055, if you did not receive 3 Factor Indexing’s brochure or
if you have any questions about the contents of this supplement.
Additional information about Robert Sawyer is available on the SEC’s website at
www.adviserinfo.sec.gov.
Please note that registration does not imply a certain level of skill or training.
7 Oakhill drive
Woodside,CA 94062
www.3factorindexing.com
Version Date: 3/31/2025
1
Item 1. Cover Page –see cover
Item 2. Educational and Business Background
Educational and Business Background of Mr. Sawyer
Mr. Sawyer holds a Bachelor of Arts from Northwestern University and an MBA from the
Kellogg School of Management.
Bob is the Director of Operations and CCO for 3 Factor Indexing and is also a self-
employed consultant. Prior to becoming a consultant he worked in product
management for several technology companies.
Item 3. Disciplinary Information
There are no disciplinary actions to disclose for any employees.
Item 4. Other Business Activities
Robert Sawyer is a self-employed consultant generally working across several areas.
His activities take approximately 20 hours per month; some of which is during the
normal business hours of 3 Factor Indexing.
Item 5. Additional Compensation
No additional compensation is received for providing advisory services to clients.
Item 6. Supervision
Robert Sawyer (CCO) is responsible for the oversight of the firm’s practices and
advisory practices. Arthur Shaw supervises Robert Sawyer’s activity.
Item 7. Requirements for State-Registered Advisors
Mr. Sawyer has never been involved in an arbitration claim, and has never been found
liable in a civil, self-regulatory organization, or administrative proceeding of any kind.
There have not been any bankruptcy filings in the past ten years by Mr. Sawyer.
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