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Item 1 – Cover Page
1207 W. Mary Street,
Austin, TX 78704
(512) 853-9597
www.994group.com
January 28, 2026
This Brochure provides information about the quali(cid:976)ications and business practices of MJR Financial
LLC (“994 Group,” “us,” “we,” “our”). If you have any questions about the contents of this Brochure,
please contact us at (512) 853-9597 or via email at pete.markovich@994group.com. The information
in this Brochure has not been approved or veri(cid:976)ied by the United States Securities and Exchange
Commission (“SEC”) or by any state securities authority.
information about 994 Group
is also available via
Additional
the SEC’s website
www.adviserinfo.sec.gov. You can search this site by using a unique identifying number, known as a
CRD number. The CRD number for 994 Group is 289923. The SEC’s web site also provides
information about any persons af(cid:976)iliated with 994 Group who are registered, or are required to be
registered, as Investment Adviser Representatives of 994 Group.
994 Group is a Registered Investment Adviser. Registration of an Investment Adviser does not imply
any level of skill or training. The oral and written communications of an Adviser provide you with
information that you may use to determine whether to hire or retain them.
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Item 2 – Material Changes
Since our last annual updating amendment on February 13, 2024, we have made the following
material changes to the (cid:976)irm:
Our of(cid:976)ice location has moved to 1207 W Mary St, Austin, TX 78704.
In the future, this section of the Brochure will discuss only the speci(cid:976)ic material changes that were
made to the Brochure and will provide you with a summary of all material changes that have occurred
since the last (cid:976)iling of this Brochure. This section will also identify the date of our last annual
Brochure update.
We will ensure that you receive a summary of any material changes to this and subsequent Brochures
within 90 days of the close of our business’ (cid:976)iscal year end, which is December 31st. We will provide
other ongoing disclosure information about material changes as they occur. We will also provide you
with information on how to obtain the complete brochure. Our Brochure may be requested at any
time, without charge, by contacting Pete Markovich at (512) 853-9597.
Item 3 – Table of Contents
Contents
Item 1 – Cover Page ................................................................................................................................................................ 1
Item 2 – Material Changes .................................................................................................................................................... 2
Item 3 – Table of Contents .................................................................................................................................................... 2
Item 4 – Advisory Business Introduction ...................................................................................................................... 5
Services ................................................................................................................................................................................... 5
Asset Management ............................................................................................................................................................. 5
Third-Party Money Managers ....................................................................................................................................... 7
Sub-Adviser ........................................................................................................................................................................... 8
Financial Planning .............................................................................................................................................................. 8
Business Consulting Services ........................................................................................................................................ 9
Assets Under Management ............................................................................................................................................. 9
Item 5 – Fees and Compensation ...................................................................................................................................... 9
Asset Management Fee Schedule ................................................................................................................................. 9
Sub-Adviser ......................................................................................................................................................................... 10
Automatic Payment of Fee ............................................................................................................................................ 10
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Advisor Compensation ................................................................................................................................................... 11
Other Compensation ....................................................................................................................................................... 11
Financial Planning and/or Consulting Fees........................................................................................................... 11
Business Consulting Services ...................................................................................................................................... 12
Third-Party Fees ............................................................................................................................................................... 12
Third-Party Money Managers ..................................................................................................................................... 12
Item 6 – Performance-Based Fee and Side-by-Side Management ..................................................................... 13
Item 7 – Types of Client(s) ................................................................................................................................................. 13
Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss .......................................................... 13
Investment Philosophy and Methods ....................................................................................................................... 13
Fundamental Analysis Method ................................................................................................................................... 13
Modern Portfolio Theory Method .............................................................................................................................. 13
Diversi(cid:976)ication .................................................................................................................................................................... 14
Rebalancing......................................................................................................................................................................... 14
Investment Research Tools ........................................................................................................................................... 14
Investment Vehicles ......................................................................................................................................................... 14
Investment Risks .............................................................................................................................................................. 14
Risks Speci(cid:976)ic to Bonds and Bond Funds ................................................................................................................ 15
Overall Risks ....................................................................................................................................................................... 16
Item 9 – Disciplinary Information .................................................................................................................................. 16
Item 10 – Other Financial Industry Activities and Af(cid:976)iliations ........................................................................... 16
Other Financial Industry Af(cid:976)iliations ........................................................................................................................ 16
Selection of Other Advisers .......................................................................................................................................... 16
Item 11 – Code of Ethics, Participation or Interest in Client Accounts and Personal Trading ............... 17
General Information ........................................................................................................................................................ 17
Participation or Interest in Client Accounts .......................................................................................................... 17
Personal Trading ............................................................................................................................................................... 17
Privacy Statement ............................................................................................................................................................ 18
Con(cid:976)licts of Interest ......................................................................................................................................................... 18
Item 12 – Brokerage Practices.......................................................................................................................................... 19
Factors Used to Select Custodians ............................................................................................................................. 19
Soft Dollars .......................................................................................................................................................................... 19
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Best Execution ................................................................................................................................................................... 20
Brokerage for Client Referrals ..................................................................................................................................... 20
Directed Brokerage .......................................................................................................................................................... 20
Trading .................................................................................................................................................................................. 20
Item 13 – Review of Accounts .......................................................................................................................................... 20
Reviews ................................................................................................................................................................................. 20
Reports ................................................................................................................................................................................. 21
Item 14 – Client Referrals and Other Compensation .............................................................................................. 21
Item 15 – Custody .................................................................................................................................................................. 21
Standing Letter of Authorization ............................................................................................................................... 21
Item 16 – Investment Discretion ..................................................................................................................................... 22
Item 17 – Voting Client Securities ................................................................................................................................... 23
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Item 4 – Advisory Business Introduction
Our Advisory Business
994 Group is a registered investment adviser that offers investment advice regarding securities and
other (cid:976)inancial services to clients. We provide management services to individuals, high-net-worth
individuals, and trusts.
We provide our investment advice through Investment Adviser Representatives (“IAR”) associated
with us. These individuals are appropriately licensed, quali(cid:976)ied, and authorized to provide advisory
services on our behalf. 994 Group was founded in 2017 by Pete Markovich who serves as Chief
Compliance Of(cid:976)icer and Managing Member. The Adviser’s principal owners and managing members
are Pete Markovich and Kristen LeClair. We are committed to the precept that by placing the clients’
interests (cid:976)irst, we will add value to the asset management process and earn the clients’ trust and
respect. We value long-term relationships with our clients whom we regard as strategic partners in
our business.
Services
994 Group offers investment advice regarding securities, and other (cid:976)inancial services to clients.
We provide various asset management and (cid:976)inancial planning services, with an emphasis on building
portfolios designed to meet the needs of our clients. Our focus is on helping you develop and execute
plans that are designed to build and preserve your wealth. We are available during normal business
hours either by telephone, email, or in person by appointment to answer your questions.
At this time, we do not participate in a wrap fee program.
Asset Management
Asset management is the professional management of securities (stocks, bonds, and other securities)
and assets (e.g., real estate) in order to meet your speci(cid:976)ied investment goals. With an Asset
Management Account, you engage us to assist you in developing a portfolio designed to meet your
unique investment objectives. The investments in the portfolio account may include mutual funds,
stocks, bonds, ETFs, alternative investments, etc.
We will meet with you to discuss your (cid:976)inancial circumstances, investment goals and objectives, and
to determine your risk tolerance. We will ask you to provide statements summarizing current
investments, income and other earnings, recent tax returns, retirement plan information, other assets
and liabilities, wills and trusts, insurance policies, and other pertinent information.
Based on the information you share with us, we will analyze your situation and recommend an
appropriate asset allocation or
investment strategy. Our recommendations and ongoing
management are based upon your investment goals and objectives, risk tolerance, and the investment
portfolio you have selected.
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We will monitor the account, execute trades as necessary, and communicate with you regularly. Your
circumstances will be monitored, at least annually, in account reviews. These reviews will be
conducted in person, by telephone conference, and/or via a written inquiry/ questionnaire. We will
work with you on an ongoing basis to evaluate your asset allocation as well as rebalance your
portfolio to keep it in line with your goals as necessary. We will be reasonably available to help you
with questions about your account.
We will:
Review your present (cid:976)inancial situation
Monitor and track assets under management
Assist you in setting and monitoring goals and objectives initially and as your situation
changes
Provide portfolio statements, periodic rate of return reports, asset allocation statements, and
rebalance statements as needed
Advise on asset selection
Provide research and information on performance and fund management changes, and
macro-economic trends.
Build and monitor your risk pro(cid:976)ile on an ongoing basis.
Provide personal consultations as necessary upon your request or as needed.
You are obligated to notify us promptly when your (cid:976)inancial situation, goals, objectives, or needs
change. If we do not receive prompt updates when your (cid:976)inancial situation, goals, objectives, or needs
change, we are not able to take those changes into account when providing investment advice.
You shall have the ability to impose reasonable restrictions on the management of your account,
including the ability to instruct us not to purchase certain mutual funds, stocks or other
securities. These restrictions may be a speci(cid:976)ic company security, industry sector, asset class, or any
other restriction you request.
Under certain conditions, securities from outside accounts may be transferred into your advisory
account; however, we may recommend that you sell any security if we believe that it is not suitable
for the current recommended investment strategy. You are responsible for any taxable events in these
instances. Certain assumptions may be made with respect to interest and in(cid:976)lation rates and the use
of past trends and performance of the market and economy. Past performance is not indicative of
future results.
If you decide to implement our recommendations, we will help you open a custodial account(s). The
funds in your account will be held in a separate account, in your name, at an independent custodian,
and not with us.
We require our clients to use Charles Schwab & Co, Inc. as the quali(cid:976)ied custodian for client account(s).
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Charles Schwab & Co is a member SIPC (“Charles Schwab”), and unaf(cid:976)iliated SEC registered broker-
dealer and FINRA member. We are independently owned and operated and not af(cid:976)iliated with Charles
Schwab.
You will enter into a separate custodial agreement with the custodian which authorizes the custodian
to take instructions from us regarding all investment decisions for your account. We will select the
securities bought and sold and the amount to be bought and sold, within the parameters of the
objectives and risk tolerance of your account. You will be noti(cid:976)ied of any purchases or sales through
trade con(cid:976)irmations and statements that are provided by the custodian, either Charles Schwab. These
statements list the total value of the account, itemize all transaction activity, and list the types,
amounts, and total value of securities held. You will at all times maintain full and complete ownership
rights to all assets held in your account, including the right to withdraw securities or cash, proxy
voting and receiving transaction con(cid:976)irmations.
We manage accounts on a discretionary and non-discretionary basis. If we manage your account on
a discretionary basis, then you have given us the authority to determine the following without your
pre-approval:
Securities to be bought or sold for the account
Amount of securities to be bought or sold for the account
Broker-dealer to be used for a purchase or sale of securities for your account
Commission rates to be paid to a broker or dealer for your securities transaction.
If we manage your accounts on a non-discretionary basis, we need your express consent prior to
engaging in any of the activities described above. Consent may not be provided via email, voicemail
or any other form of communication in which identity may not be veri(cid:976)ied. No non-discretionary
trades will be made without verifying identity.
Trading may be required to meet initial allocation targets, after substantial cash deposits that require
investment allocation, and/or after a request for a withdrawal that requires liquidation of a
position. Additionally, your account may be rebalanced or reallocated periodically in order to
reestablish the targeted percentages of your initial asset allocation. This rebalancing or reallocation
will occur at least annually or on the schedule we have determined together. You will be responsible
for any and all tax consequences resulting from any rebalancing or reallocation of the account. We
are not tax professionals and do not give tax advice. However, we will work with your tax
professionals to assist you with tax planning.
We are available during regular business hours to answer your questions by telephone, email, or in
person by appointment.
Third-Party Money Managers
We may determine that opening an account with a professional third-party money manager is in your
best interest. We have access to several approved third-party money managers, who will be
employed to manage your account with a separate contract.
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These programs allow you to obtain portfolio management services that typically require higher
minimum account sizes outside of the program. The money managers selected under these programs
will have discretion to determine the securities they buy and sell within the account, subject to
reasonable restrictions imposed by you. Due to the nature of these programs, each of the
independent money managers is obligated to provide you with a separate disclosure document. You
should carefully review this document for important program-speci(cid:976)ic details, including pricing.
Under these programs, we may:
Assist in the identi(cid:976)ication of investment objectives
Recommend speci(cid:976)ic investment style and asset allocation strategies
Assist in the selection of appropriate money managers and review performance and progress
Recommend reallocation among managers or styles within the program
Recommend the hiring and (cid:976)iring of money managers utilized by you.
You should read the ADV Part 2 disclosure document of the money manager you select for complete
details on the charges and fees you will incur.
Sub-Adviser
994 Group partnered with Dimensional Fund Advisors for subadvisor services, a third-party manager
option. This option will be presented to High-Net-Worth clients where circumstances require
Dimensional Fund Advisors separate account management.
Financial Planning
We provide services such as investment planning, general (cid:976)inancial planning, income tax planning,
education planning, business succession and general business planning, retirement planning, risk
management, legacy planning, and life event planning on a (cid:976)lat fee basis for clients whose
circumstances require it. Financial planning is a comprehensive relationship that incorporates
many different aspects of your (cid:976)inancial status into an overall plan structured to best meet your goals
and objectives. The (cid:976)inancial planning relationship consists of face-to-face meetings and ad hoc
meetings with you and/or your other advisors (attorneys, accountants, etc.), as necessary.
In performing (cid:976)inancial planning services, we typically examine and analyze your overall (cid:976)inancial
situation, which may include issues such as taxes, insurance needs, overall debt, credit, business
planning, retirement savings, and reviewing your current investment program. Our services may
focus on all or only one of these areas depending upon the scope of our engagement with you.
It is essential that you provide the information and documentation we request regarding your income,
investments, taxes, insurance, estate plan, etc. We will discuss your investment objectives, needs and
goals, but you are obligated to inform us of any changes. We do not verify any information obtained
from you, your attorney, accountant, or other professionals.
If you engage us to perform these services, you will receive a written agreement detailing the services,
fees, terms, and conditions of the relationship. You will also receive this Brochure. You are under no
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obligation to implement recommendations through us. You may implement your (cid:976)inancial plan
through any (cid:976)inancial organization of your choice.
We obtain information from a wide variety of publicly available sources. We do not have any inside
private information about any investments that are recommended. All recommendations developed
by us are based upon our professional judgment. We cannot guarantee the results of any of our
recommendations. Choosing which advice to follow is your decision.
If you decide to implement our investment recommendations, we will help you open a custodial
account(s). The funds in your account will generally be held in a separate account, in your name, at
an independent custodian, and not with us. We require our individual advisory clients to use Charles
Schwab as the custodian for client account(s). Where 994 Group provides 321 Nondiscretionary
Fiduciary Services to retirement plan sponsors, we may mutually agree with the plan sponsor to open
participant accounts at a mutually agreed upon custodian and recordkeeper.
Business Consulting Services
We provide services such as marketing, leadership, and (cid:976)inancial consulting to small businesses.
These services may be or performed for a negotiated (cid:976)lat fee. If you engage us to perform these
services, it is essential that you provide the information and documentation we request regarding the
relevant aspects of the business. Based upon the services mutually agreed upon, you will be provided
a detailed statement of work which will outline duties performed, information needed, and
approximate timelines for completion. All recommendations developed as consultants are developed
by our own professional judgment, and we cannot guarantee any of the results of our
recommendations. Choosing to implement our advice is your decision.
Assets Under Management
As of December 31, 2025, we provided discretionary asset management services for 779 accounts
totaling $243,270,265.24 in assets under management, and 4 non-discretionary accounts totaling
$1,387,215.88 in assets under management.
Item 5 – Fees and Compensation
We provide asset management and (cid:976)inancial planning services for a fee.
Either party may terminate the relationship with a thirty (30) day written notice. Upon termination
of any account, any prepaid fees that are in excess of the services performed will be promptly
refunded to you. Any fees that are due, but have not been paid, will be billed to you and are due
immediately.
Asset Management Fee Schedule
Our minimum account opening balance is $5,000.00, which may be negotiable based upon certain
circumstances. The fee charged is based upon the total household account value. Multiple accounts
of immediately related family members, at the same mailing address, may be considered one
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consolidated account for billing purposes. Fees are charged quarterly in advance. Clients will be
billed each quarter, as agreed upon in Appendix A, based on the previous quarter-end balance of the
account(s) under management. For the billing period in which the client account is opened or closed,
the Adviser will pro rate fees based on the number of days already elapsed or remaining in the billing
period. Fees will be calculated as follows:
Tiered Fee Schedule*
AUM
Fee
$0-$499,999.99
1.00%
$500,000.00 -$999,999.99
.90%
$1,000,000.00 - $1,499,999.99
.80%
$1,500,000.00 - $1,999,999.99
.70%
$2,000,000.00 - $2,499,999.99
.60%
$2,500,000.00 – $4,999,999.99
.50%
$5,000,000.00 (+)
.40%
*Note:
The fees shown above are annual fees and may be negotiable based upon certain circumstances. No
increase in the annual fee shall be effective without prior written noti(cid:976)ication to the client. 994 Group
believes the advisory fee is reasonable considering the fees charged by other investment advisers
offering similar services/programs.
A (cid:976)lat fee may also be negotiated as long as it does not exceed the fee schedule above. If a (cid:976)lat fee is
negotiated, that fee will be listed in the Advisory Agreement and Disclosure Statement.
Sub-Adviser
Certain clients may pay a separate fee for sub-advisory services. In the case of sub-advisory services,
we will provide a contract addendum outlining the additional fee.
Our fee schedule is the same regardless of the type of investment selected.
Automatic Payment of Fee
We require that the Client provide us with written authorization to instruct the custodian to deduct
the fees we charge from the Client’s account. Fee withdrawals will occur no more frequently than
quarterly from the Client's account, unless the Client speci(cid:976)ically instructs otherwise.
The Custodian will send to the Client a statement, on a quarterly basis, indicating all amounts
disbursed from the account, including the fee paid directly to 994 Group. 994 Group's access to the
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Assets of the account will be limited to trading and the withdrawals authorized above. Upon request,
994 Group will send to the Client an invoice in addition to the Custodian statement re(cid:976)lecting the
amount of the fee, the quarter ending balance for the Client's Account on which the fee was based,
and the speci(cid:976)ic manner in which the fee was calculated. Representatives will be available to clients
to discuss fees paid to the (cid:976)irm as requested by clients.
Advisor Compensation
Our investment advisor representatives receive a base salary and a quarterly distribution based upon
overall (cid:976)irm (cid:976)inancials. The (cid:976)irm’s (cid:976)inancials are largely dependent upon your and other clients’ assets
that we manage. This compensation creates a con(cid:976)lict of interest, because we have an incentive to
encourage you to open an account with higher asset balances. We do not have solicitation or referral
agreements, so no referral fees are ever earned.
Other Compensation
Our IARs receive no additional compensation.
Financial Planning and/or Consulting Fees
994 Group provides a comprehensive (cid:976)inancial plan for a (cid:976)ixed fee of $1,500-$20,000, which may be
negotiable depending upon the nature and complexity of the client's circumstances. An estimate for
total hours will be determined at the start of the advisory relationship. Fee to be paid one time,
quarterly, or on a negotiated schedule. Investment plans will be presented to you within 90 days of
the contract date, provided that all information needed to prepare the investment plan has been
promptly provided to us. We do not accept prepayment of more than $500 in fees per client, six
months or more in advance. The (cid:976)inancial planning agreement will terminate once you receive the
(cid:976)inal plan.
The Financial Planning Agreement will show the fee you will pay.
If the plan is implemented through us, we may receive compensation from the sale of AUM advisory
services recommended in the (cid:976)inancial plan. This compensation would be in addition to the (cid:976)inancial
planning fee you pay. The fees and expenses you pay for the purchase of these products may be more
or less than the expenses you would pay should you decide to implement our recommendations
through another investment advisory (cid:976)irm or broker-dealer and are typically determined by the
broker-dealer or investment company sponsoring the product. Therefore, a con(cid:976)lict of interest may
exist between our interests and your interests since we may recommend products that pay us
compensation. We may have an incentive to recommend particular products based on the potential
compensation rather than your needs. This potential con(cid:976)lict is addressed in our Code of Ethics.
Based upon your needs, we may also provide consultations throughout the year to advise and counsel
you about other (cid:976)inancial issues. We can help you with transition planning, major transaction
analysis, coordinated with cash (cid:976)low needs, retirement needs, estate planning needs, income tax
planning, life and disability insurance needs, investment needs, and college education planning.
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Business Consulting Services
The fee for business consulting services is based on the scope and complexity of the (cid:976)inancial
engagement. This fee and the scope of the engagement are agreed to in writing before the
engagement begins.
Third-Party Fees
Our fees do not include brokerage commissions, transaction fees, and other related costs and
expenses. You may incur certain charges imposed by custodians, third party investment companies,
and other third-parties. These include fees charged by managers, custodial fees, deferred sales
charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and
taxes on brokerage accounts and securities transactions. Mutual funds, money market funds and
exchange-traded funds (ETFs) also charge internal management fees, which are disclosed in the
fund’s prospectus. These fees may include, but are not limited to, a management fee, upfront sales
charges, and other fund expenses. Certain strategies offered by us may involve investment in mutual
funds and/or ETFs. Load and no-load mutual funds may pay annual distribution charges, sometimes
referred to as “12(b)(1) fees.” These 12(b)(1) fees come from fund assets, and thus indirectly from
clients’ assets. We do not receive any compensation from these fees. All of these fees are in addition
to the management fee you pay us. You should review all fees charged to fully understand the total
amount of fees you will pay. Services similar to those offered by us may be available elsewhere for
more or less than the amounts we charge. Our brokerage practices are discussed in more detail under
Item 12 – Brokerage Practices.
Third-Party Money Managers
We have access to several approved third-party money managers, which may be employed to manage
your account with a separate contract. If we determine that opening an account with an institutional
third-party money manager is in your best interest, then you will pay a separate asset management
fee that will be charged by that manager(s), which will range from 0.15% to 0.29% of assets under
management. Third-party money manager fees will be clearly de(cid:976)ined in the contract you sign with
the third-party money manager and in the third-party money manager’s ADV Part 2A Brochure. The
third-party money managers we recommend will not directly charge you a higher fee than they would
have charged without us introducing you to them. Under no circumstances will the combined fees
charged by the Adviser and third-party money manager(s) exceed 3% of the client’s(s’) assets under
management.
To determine the exact amount of the fees you will incur through your relationship with the third-
party money manager, you should review the contract you sign with the third-party money manager
and the third-party money manager’s ADV Part 2A. All third-party money manager fees, and the
separate written disclosures made to you regarding these fees, comply with applicable state statutes
and rules. The separate written disclosures that the third-party money manager must provide
include: a copy of the third-party money manager’s Form ADV Part 2, all relevant Brochures, and a
copy of the third-party money manager’s privacy policy.
Third-party money managers establish and maintain their own separate billing procedures over
which we have no control. In general, they will directly debit their advisory fees from the client’s(s’)
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managed account and will describe this procedure in their separate written disclosure documents.
To better understand the third-party money manager’s billing procedures, you should review the
contract you sign with the third-party money manager and the third-party money manager’s separate
written disclosure documents.
Our fee schedule is the same regardless of the type of investment selected.
Item 6 – Performance-Based Fee and Side-by-Side Management
We do not charge any performance-based fees. These are fees based on a share of capital gains, or
capital appreciation of the assets of a client.
Item 7 – Types of Client(s)
We provide investment advisory services to individuals, high net worth individuals, small businesses,
corporations, non-pro(cid:976)it organizations, and trusts.
Our minimum household opening balance is $5,000.00, which may be negotiable based upon certain
circumstances.
Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss
Investment Philosophy and Methods
994 Group believes capital markets are largely ef(cid:976)icient over long term cycles, though shocks,
surprises, or external events can cause unpredictable price inef(cid:976)iciency and randomness. Given this
market view, we use Fundamental Analysis and Modern Portfolio Theory to structure and manage
our client portfolios for their respective time horizons.
Fundamental Analysis Method
Fundamental analysis is a technique that attempts to determine value by focusing on the underlying
data and factors that affect a business, holding, or sector and its prospects for future success. With a
consistent, data-driven approach, fundamentals drive decision making and value assessment as
opposed to day-to-day price movements.
Modern Portfolio Theory Method
In general, we assume clients and investors are risk-averse, meaning they prefer a portfolio return
with less risk over the same portfolio return with more risk. Modern Portfolio Theory is a technique
attempting to maximize potential statistical expected return for a given portfolio with the least
amount of risk. Through diversi(cid:976)ication and combining assets with varying correlations to one
another, Modern Portfolio Theory aims to eliminate unsystematic (de(cid:976)inition below) risk.
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Diversi(cid:976)ication
As a result of our portfolio methods, 994 Group structures portfolios with multiple layers of
diversi(cid:976)ication: asset class (stocks, bonds, real estate, cash), asset style (value, growth), asset size
(small, medium, large), asset location (U.S., ex- U.S.), term length (short-term, long-term), and credit
quality (investment grade, high yield).
Rebalancing
994 Group believes that rebalancing is one of the keys to long-term portfolio performance.
Rebalancing trims asset classes that have performed well and reallocates those dollars into asset
classes that have underperformed on a relative basis. Ultimately, rebalancing is buying low and selling
high on a disciplined basis. Rebalancing also helps to keep the overall risk of a portfolio in line with
the designed targets for clients.
Rebalancing is performed annually or as needed and adheres to percentage drift tolerance ranges for
the various investments. Observing percentage tolerance ranges for rebalancing decisions helps to
limit transaction costs as well as capital gain generation within client portfolios. We believe that net
return (net of trading fees, market movement, and taxes) rather than gross return is a more accurate
representation of the performance our clients care most about. As such, when trades are executed in
client accounts, we look to capture losses when possible; if not, long-term gains are preferable over
short-term gains.
Investment Research Tools
In order to perform this analysis, we use many resources, such as:
LSA Portfolio Analytics
Ycharts
Annual reports, prospectuses, (cid:976)ilings, and economic commentaries by industry thought
leaders
Investment Vehicles
994 Group predominantly uses Mutual Funds and Exchange Traded Funds (“ETF”) in client portfolios.
Mutual Funds and ETFs are pooled investment vehicles, meaning each ticker symbol provides
exposure to numerous securities. The primary difference between the two is the price. The market
price of the ETF’s shares may trade at a premium or a discount to their net asset value, unlike a Mutual
Fund, which always trades at its net asset value.
Investment Risks
The following is a list of some general risks associated with investing regardless of implementation
structure (ETFs, Mutual Funds, individual security risk)
Country Risk – The possibility that political events (a war, national elections), (cid:976)inancial
problems (rising in(cid:976)lation, government default), or natural disasters (an earthquake, a poor
harvest) will weaken a country’s economy and cause investments in that country to decline.
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Currency Risk -The possibility that returns could be reduced for Americans investing in
foreign securities because of a rise in the value of the U.S. dollar against foreign
currencies. Also called exchange-rate risk.
Income Risk – The possibility that a (cid:976)ixed-income fund’s dividends will decline as a result of
falling overall interest rates.
Industry Risk – The possibility that a group of stocks in a single industry will decline in price
due to developments in that industry.
In(cid:976)lation Risk – The possibility that increases in the cost of living will reduce or eliminate a
fund’s real in(cid:976)lation-adjusted returns.
Manager Risk -The possibility that an actively managed mutual fund’s investment adviser will
fail to execute the fund’s investment strategy effectively resulting in the failure of stated
objectives.
Market Risk -The possibility that stock fund or bond fund prices overall will decline over short
or even extended periods. Stock and bond markets tend to move in cycles, with periods when
prices rise and other periods when prices fall.
Principal Risk -The possibility that an investment will go down in value, or “lose money,” from
the original or invested amount.
Unsystematic Risk – The possibility that one holding, whether company or otherwise,
experiences a downturn due to the circumstances of that individual position and not the
overall macro economy. Modern Portfolio Theory aims to eliminate unsystematic risk through
diversi(cid:976)ication.
Systematic Risk - risk that affects the entire market. Systematic risk is faced by all companies,
securities, and investors, and cannot be diversi(cid:976)ied away.
Risks Speci(cid:976)ic to Bonds and Bond Funds
Bond funds generally have higher risks than money market funds, largely because they typically
pursue strategies aimed at producing higher yields such as government, corporate, or municipal
bonds. Risks associated with bond funds include:
Call Risk – The possibility that falling interest rates will cause a bond issuer to redeem—or
call—its high-yielding bond before the bond’s maturity date.
Credit Risk — the possibility that companies or other issuers whose bonds are owned by the
fund may fail to pay their debts (including the debt owed to holders of their bonds). Credit
risk is less of a factor for bond funds that invest in insured bonds or U.S. Treasury bonds. By
contrast, those who invest in the bonds of companies with poor credit ratings generally will
be subject to higher risk.
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Interest Rate Risk — the risk that the market value of the bonds will go down when interest
rates go up. Because of this, you can lose money in any bond fund, including those that invest
only in insured bonds or Treasury bonds.
Prepayment Risk — the chance that a bond will be paid off early. For example, if interest rates
fall, a bond issuer may decide to pay off (or “retire”) its debt and issue new bonds that pay a
lower rate. When this happens, the fund may not be able to reinvest the proceeds in an
investment with as high a return or yield.
Overall Risks
Clients need to remember that past performance is no guarantee of future results. All funds carry
some level of risk. You may lose some or all of the money you invest, including your principal, because
the securities held by a fund go up and down in value. Dividend or interest payments may also
(cid:976)luctuate, or stop completely, as market conditions change.
While past performance does not necessarily predict future returns, it can tell you how volatile (or
stable) a fund has been over a period of time. Generally, the more volatile a fund, the higher the
investment risk. If you’ll need your money to meet a (cid:976)inancial goal in the near-term, you probably
can’t afford the risk of investing in a fund with a volatile history because you will not have enough
time to ride out any declines in the stock market. Diversi(cid:976)ication does not guarantee returns, it is a
strategy to aid in managing individual security risk.
Item 9 – Disciplinary Information
Registered Investment Advisers are required to disclose all material facts regarding any legal
or disciplinary events that would be material to your evaluation of us or the integrity of our
management. We do not have any information to disclose concerning 994 Group or any of
our IARs. We adhere to high ethical standards for all IARs and associates.
Item 10 – Other Financial Industry Activities and Af(cid:976)iliations
Neither 994 Group nor any of its management persons is registered as a broker-dealer or registered
as a representative of a broker-dealer, nor does it have any pending application to register. In addition,
neither 994 Group nor its management persons are af(cid:976)iliated with any broker-dealer.
994 Group and its management persons are not registering as a commodity pool operator, futures
commission merchant, or commodity trading advisor.
Other Financial Industry Af(cid:976)iliations
The IARs of 994 Group have no outside business activities and/or af(cid:976)iliations to disclose.
Selection of Other Advisers
If 994 Group determines that opening an account with a professional third-party money manager is
in your best interest, then you will pay an asset management fee to us in addition to a separate asset
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management fee that will be charged by the third-party money manager(s). Details of these fees
are/will be described in Item 5 – Fees and Compensation.
Item 11 – Code of Ethics, Participation or Interest in Client Accounts and
Personal Trading
General Information
We have adopted a Code of Ethics for all supervised persons of the (cid:976)irm describing the (cid:976)irm’s high
standards of business conduct, and (cid:976)iduciary duty to you, our client. The Code of Ethics includes
provisions relating to the con(cid:976)identiality of client information, a prohibition on insider trading, a
prohibition of rumor mongering, restrictions on the acceptance of signi(cid:976)icant gifts, the reporting of
certain gifts and business entertainment items, and personal securities trading procedures. All of our
IARs must acknowledge the terms of the Code of Ethics annually, or as amended.
Participation or Interest in Client Accounts
Our Compliance policies and procedures prohibit anyone associated with 994 Group from having an
interest in a client account or participating in the pro(cid:976)its of a client’s account without the approval of
the CCO.
The following acts are prohibited:
Employing any device, scheme or arti(cid:976)ice to defraud
Making any untrue statement of a material fact
Omitting to state a material fact necessary in order to make a statement, in light of the
circumstances under which it is made, not misleading
Engaging in any fraudulent or deceitful act, practice or course of business
Engaging in any manipulative practices
Clients and prospective clients may request a copy of the (cid:976)irm’s Code of Ethics by contacting the CCO.
Personal Trading
994 Group may trade securities in our account that we have recommended to you as long as we place
our orders after your orders. This policy is meant to prevent us from bene(cid:976)iting as a result of
transactions placed on behalf of advisory accounts.
Certain af(cid:976)iliated accounts may trade in the same securities with your accounts on an aggregated basis
when consistent with our obligation of best execution. When trades are aggregated, all parties will
share the costs in proportion to their investment. We will retain records of the trade Order
(specifying each participating account) and its allocation. Completed Orders will be allocated as
speci(cid:976)ied in the initial trade order. Partially (cid:976)illed Orders will be allocated on a pro rata basis. Any
exceptions will be explained on the Order.
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994 Group has a personal securities transaction policy in place to monitor the personal securities
transactions and securities holdings of “Access Persons”. The policy requires that an Access Person of
the (cid:976)irm provide the Chief Compliance Of(cid:976)icer or his/her designee with a written report of their
current securities holdings within ten (10) days after becoming an Access Person. Additionally, each
Access Person must provide the Chief Compliance Of(cid:976)icer or his/her designee with a written report
of the Access Person’s current securities holdings at least once each twelve (12) month period
thereafter on a date the Adviser selects; provided, however that at any time that the Adviser has only
one Access Person, he or she shall not be required to submit any securities report described above.
We have established the following restrictions in order to ensure our (cid:976)iduciary responsibilities
regarding insider trading are met:
No securities for our personal portfolio(s) shall be bought or sold where this decision is
substantially derived, in whole or in part, from the role of IARs of 994 Group, unless the
information is also available to the investing public on reasonable inquiry. In no case, shall
we put our own interests ahead of yours.
Privacy Statement
We are committed to safeguarding your con(cid:976)idential information and hold all personal information
provided to us in the strictest con(cid:976)idence. These records include all personal information that we
collect from you or receive from other (cid:976)irms in connection with any of the (cid:976)inancial services they
provide. We also require other (cid:976)irms with whom we deal with to restrict the use of your
information. Our Privacy Policy is available upon request.
Con(cid:976)licts of Interest
994 Group’s IARs may employ the same strategy for their personal investment accounts as it does for
its clients. However, IARs may not place their orders in a way to bene(cid:976)it from the purchase or sale of
a security.
We act in a (cid:976)iduciary capacity. If a con(cid:976)lict of interest arises between you and us, we shall make every
effort to resolve the con(cid:976)lict in your favor. Con(cid:976)licts of interest may also arise in the allocation of
investment opportunities among the accounts that we advise. We will seek to allocate investment
opportunities according to what we believe is appropriate for each account.
We also adhere to the (cid:976)iduciary standards of ERISA for all ERISA accounts. We adhere to the Impartial
Conduct Standards which include the “best interest” standard, reasonable compensation, and no
misrepresentation of information. We have policies and procedures in place to monitor our
adherence to our (cid:976)iduciary obligation. We strive to do what is in the best interests of all the accounts
we advise.
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Item 12 – Brokerage Practices
Factors Used to Select Custodians
In recommending a custodian/broker-dealer, we look for a company that offers relatively low
transaction fees, access to desired securities, trading platforms, and support services. We require that
our clients use Charles Schwab as the quali(cid:976)ied custodian for their accounts when utilizing our asset
management services.
Soft Dollars
The custodians, Charles Schwab, may provide us with certain brokerage and research products and
services that qualify as "brokerage or research services" under the rules. These research products
and/or services will assist the IAR in its investment decision-making process. Such research
generally will be used to service all of the IAR’s clients, but brokerage commissions paid by the client
may be used to pay for research that is not used in managing the client’s account. The account may
pay to a broker-dealer a commission greater than another quali(cid:976)ied broker-dealer might charge to
affect the same transaction where the IAR determines in good faith that the commission is reasonable
in relation to the value of the brokerage and research services received.
Because soft dollar bene(cid:976)its could be considered to provide a bene(cid:976)it to the adviser that might cause
the client to pay more than the lowest available commission without receiving the most bene(cid:976)it, they
are considered a con(cid:976)lict of interest in recommending or directing custodial and third-party
managerial services. 994 Group mitigates these con(cid:976)licts of interest through strong oversight of soft-
dollar arrangements by the Chief Compliance Of(cid:976)icer, in order to assure the soft dollar bene(cid:976)its serve
the best interests of the client.
There may be other bene(cid:976)its from recommending Charles Schwab, or other third party managers such
as software and other technology that (i) provide access to client account data (such as trade
con(cid:976)irmations and account statements); (ii) facilitate trade execution and allocate aggregated trade
orders for multiple client accounts; (iii) provide research, pricing and other market data; (iv) facilitate
payment of fees from its clients' accounts; and (v) assist with back-of(cid:976)ice functions, recordkeeping
and client reporting.
Other services may include, but are not limited to, performance reporting, (cid:976)inancial planning, contact
management systems, third-party research, publications, access to educational conferences,
roundtables and webinars, practice management resources, access to consultants and other third-
party service providers who provide a wide array of business-related services and technology with
whom 994 Group may contract directly. 994 Group may receive seminar expense reimbursements
from product sponsors which may be based on the sales of products to their clients.
Soft dollar bene(cid:976)its may be proportionally allocated to any accounts that may generate different
amounts of soft dollar bene(cid:976)its.
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Best Execution
rates,
We have an obligation to seek the best execution for you. In seeking best execution, the determinative
factor is not the lowest possible commission cost, but whether the transaction represents the best
qualitative execution, taking into account the full range of a broker-dealer’s services, including the
value of research provided, execution capability, commission
reputation, and
responsiveness. Therefore, we will seek competitive commission rates, but we may not obtain the
lowest possible commission rates for account transactions.
Brokerage for Client Referrals
In selecting and/or recommending broker-dealers, we do not take into consideration whether or not
we will receive client referrals from the broker-dealer or a third party.
Directed Brokerage
We do not permit directed brokerage. We will require you to use Charles Schwab as the custodial
(cid:976)irm. Not all (cid:976)irms require that their clients use a particular brokerage (cid:976)irm.
Trading
Transactions for each client account will be effected independently, unless we decide to purchase or
sell the same securities for several clients at approximately the same time. We may (but are not
obligated to) combine or “batch” such Orders to obtain best execution, to negotiate more favorable
commission rates or to allocate equitably among our clients’ differences in prices and commission or
other transaction costs. Under this procedure, transactions will be price-averaged and allocated
among our clients in proportion to the purchase and sale orders placed for each client account on any
given day.
Transactions placed in an asset management account by a third-party manager will be executed
through their broker-dealer or custodian. In determining best execution for these transactions, the
third-party manager is looking at whether the transaction represents the best qualitative execution,
taking into consideration the full range of a broker-dealer’s services, including the value of research
provided, execution capability, commission rates, and responsiveness. While they look for
competitive commission rates, they may not obtain the lowest possible commission rates for account
transactions. The aggregation and allocation practices of mutual funds and third-party managers that
we recommend to you are disclosed in the respective mutual fund prospectuses and third-party
manager disclosure documents which will be provided to you.
Item 13 – Review of Accounts
Reviews
Reviews are conducted at least annually or as agreed to by us as the client’s availability and situation
warrants. Reviews will be conducted by the primary investment advisor representative listed on the
account or (cid:976)inancial plan. You may request more frequent reviews and may set thresholds for
triggering events that would cause a review to take place. Generally, we will monitor for changes and
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shifts in the economy, changes to the management and structure of a mutual fund or company in
which client assets are invested, and market shifts and corrections.
Reports
You will be provided with account statements re(cid:976)lecting the transactions occurring in the account on
at least a quarterly basis by the custodian. These statements will be written or electronic depending
upon what you selected when you opened the account. The custodian will provide you with paper or
electronic con(cid:976)irmations for each securities transaction executed in the account. You are obligated to
notify us of any discrepancies in the account(s) or any concerns you have about the account(s).
Item 14 – Client Referrals and Other Compensation
We do not receive any economic bene(cid:976)it from someone who is not a client for providing investment
advice or other advisory services to our clients, nor do we directly or indirectly pay any compensation
to any non-supervised person if they refer clients to us.
Item 15 – Custody
We do not have physical custody of any accounts or assets. However, we may be deemed to have
constructive custody of your account(s) if we have the ability to deduct your advisory fees from the
custodian. We use Charles Schwab as the custodian and/or broker-dealer for all of your
accounts. You should receive monthly or quarterly statements from the broker-dealer or custodian
that holds and maintains your investment assets, depending on the billing frequency we have agreed
upon. We urge you to carefully review such statements and compare this of(cid:976)icial custodial record to
the account statements that we may provide to you. Our statements may vary from custodial
statements based on accounting procedures, reporting dates, or valuation methodologies of certain
securities. If you notice any discrepancies, please contact 994 Group.
We will not deduct our fee from your advisory account. Instead, we send information to your
custodian to debit your fees and to pay them to us. You will authorize the custodian in writing to pay
us directly. We require that the client authorize direct deduction of our fee. Upon request, 994 Group
will send to the Client an invoice in addition to the Custodian statement re(cid:976)lecting the amount of the
fee, the quarter or month ending balance for the Client's Account on which the fee was based, and the
speci(cid:976)ic manner in which the fee was calculated. Representatives will be available to clients to discuss
fees paid to the (cid:976)irm as requested by clients. The custodian will send statements to you showing all
disbursements for your account, including the amount of the advisory fee.
Standing Letter of Authorization
994 Group is deemed to have custody of client funds or securities as a result of maintaining standing
letters of authorization (SLOA) for the purpose of distributing funds from a client’s account. For those
accounts in which we have the ability to initiate distributions from a client’s account, via journal, ACH
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or wire to a third-party, which is an account held in the name of someone other than the client, we
will ensure the following conditions have been met in order for us to be in compliance with SEC and
State Custody Rules and ensure the safe keeping of our client’s funds:
1. The client provides an instruction to the quali(cid:976)ied custodian, in writing, that includes the
client’s signature, the third-party’s name, and either the third-party’s address or the third-
party’s account number at a custodian to which the transfer should be directed.
2. The client authorizes the investment adviser, in writing, either on the quali(cid:976)ied custodian’s
form or separately, to direct transfers to the third-party either on a speci(cid:976)ied schedule or from
time to time.
3. The client’s quali(cid:976)ied custodian performs appropriate veri(cid:976)ication of the instruction, such as
a signature review or other method to verify the client’s authorization, and provides a transfer
of funds notice to the client promptly after each transfer.
4. The client has the ability to terminate or change the instruction to the client’s quali(cid:976)ied
custodian.
5. The investment adviser has no authority or ability to designate or change the identity of the
third-party, the address, or any other information about the third-party contained in the
client’s instruction.
6. The investment adviser maintains records showing that the third-party is not a related party
of the investment adviser or located at the same address as the investment adviser.
7. The client’s quali(cid:976)ied custodian sends the client, in writing, an initial notice con(cid:976)irming the
instruction and an annual notice recon(cid:976)irming the instruction.
Item 16 – Investment Discretion
We manage assets on a discretionary and non-discretionary basis.
The decision as to whether to grant discretionary authority is made by you at the time of account
opening and is detailed in the Advisory Agreement. Prior to the Adviser assuming discretionary
authority, clients must execute the Advisory Agreement.
If you have granted us discretionary authority through your Advisory Agreement, this means you
have given us the authority to determine the following without your consent:
Securities to be bought or sold for your account
Amount of securities to be bought or sold for your account
Broker-dealer to be used for a purchase or sale of securities for your account
Commission rates to be paid to a broker or dealer for your securities transaction.
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In all cases, however, this discretion is exercised in a manner consistent with your stated investment
objectives for your account and in accordance with any restrictions placed on the account(s). When
active asset management services are provided on a discretionary basis the client will enter into a
separate custodial agreement with the custodian. The custodian agreement will include a limited
power of attorney to trade in the client’s account(s) which authorizes the custodian to take
instructions from us regarding all investment decisions for your account.
When selecting securities and determining amounts, we observe the investment policies, limitations
and restrictions you have set. For registered investment companies, our authority to trade securities
may also be limited by certain federal securities and tax laws that require diversi(cid:976)ication of
investments and favor the holding of investments once made.
If you have not given us the authority to manage your account on a discretionary basis, then we cannot
trade in your account without your express permission.
The third-party money manager and/or custodians may have discretion over your account. The
Advisory Agreement and ADV Part 2 of the third-party money manager and the custodial new account
documentation will detail this in full.
Item 17 – Voting Client Securities
As a matter of (cid:976)irm policy and practice, we do not have any authority to and do not vote proxies on
behalf of advisory clients. You retain the responsibility for receiving and voting proxies for any and
all securities maintained in your portfolios. We may provide advice to you regarding your voting of
proxies. The custodian will forward you copies of all proxies and shareholder communications
relating to your account assets.
Item 18 – Financial Information
We are required to provide you with certain (cid:976)inancial information or disclosures about our (cid:976)inancial
condition. We have no (cid:976)inancial commitment that would impair our ability to meet any contractual
and (cid:976)iduciary commitments to you, our client. We have not been the subject of any bankruptcy
proceedings. In no event shall we charge advisory fees that are both in excess of (cid:976)ive hundred dollars
and more than six months in advance of advisory services rendered.
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