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Cover Page – Item 1
Accredited Investor Services, LLC
Doing Business As
AIS Planning
622 Roosevelt Road
Suite 160
St. Cloud, MN 56301
Phone: (320) 252-6552
Fax: (320) 252-6534
Email: meet@aisplanning.com
www.aisplanning.com
May 13, 2025
Form ADV Part 2A Brochure
Accredited Investor Services, LLC, doing business as AIS Planning (“AIS Planning”) is a registered
investment adviser. An “investment adviser” means any person who, for compensation, engages in the
business of advising others, either directly or through publications or writings, as to the value of securities
or as to the advisability of investing in, purchasing, or selling securities, or who, for compensation and as
part of a regular business, issues or promulgates analyses or reports concerning securities. Registration
with the United States Securities and Exchange Commission (“SEC”) or any state securities authority does
not imply a certain level of skill or training.
This brochure provides information about the qualifications and business practices of AIS Planning. If you
have any questions about the contents of this Brochure, please contact us at (320) 252-6552. The
information in this Brochure has not been approved or verified by the SEC or by any state securities
authority.
Additional information about AIS Planning is available on the SEC’s website at www.adviserinfo.sec.gov.
AIS Planning
Form ADV Part 2A Brochure
Page 2
Material Changes - Item 2
The purpose of this page is to inform you of any material changes since the previous version of this
Disclosure Brochure.
On March 7, 2025, we submitted our annual updating amendment filing for fiscal year 2024. We have
updated Item 4 of our Form ADV Part 2A Brochure to disclose discretionary assets under management
of approximately $334,822,289 and non-discretionary assets under management of approximately $0.
We review and update our Disclosure Brochure at least annually to make sure that it remains current.
If you would like to receive a copy of our Form ADV Part 2 Brochure, please contact us at (320) 252-
6552.
AIS Planning
Form ADV Part 2A Brochure
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Table of Contents - Item 3
Contents
Cover Page – Item 1 .................................................................................................................................. 1
Material Changes - Item 2 ......................................................................................................................... 2
Table of Contents - Item 3 ........................................................................................................................ 3
Advisory Business - Item 4 ........................................................................................................................ 4
Fees and Compensation - Item 5 .............................................................................................................. 9
Performance-Based Fees and Side-By-Side Management - Item 6 ........................................................ 14
Types of Clients - Item 7 .......................................................................................................................... 14
Methods of Analysis, Investment Strategies and Risk of Loss - Item 8 ................................................... 14
Disciplinary Information - Item 9 ............................................................................................................ 22
Other Financial Industry Activities or Affiliations - Item 10 .................................................................... 22
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading - Item 11 ........... 23
Brokerage Practices – Item 12 ................................................................................................................ 24
Review of Accounts - Item 13 ................................................................................................................. 25
Client Referrals and Other Compensation - Item 14 .............................................................................. 25
Custody - Item 15 .................................................................................................................................... 26
Investment Discretion - Item 16 ............................................................................................................. 27
Voting Client Securities - Item 17............................................................................................................ 27
Financial Information - Item 18 .............................................................................................................. 27
Requirements of State-Registered Advisers - Item 19 ............................................................................ 27
Miscellaneous ......................................................................................................................................... 28
AIS Planning Privacy Notice .................................................................................................................... 28
AIS Planning
Form ADV Part 2A Brochure
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Advisory Business - Item 4
Accredited Investor Services, LLC, doing business as AIS Planning, is a registered investment adviser
based in St. Cloud, Minnesota. We are a limited liability company formed under the laws of the State
of Minnesota, and we have been providing investment advisory services since 2008. Registration with
the SEC or any state securities authority does not imply any level of skill or education.
Cathy L. Juilfs, Jason C. Hallonquist, and Nathan Goebel are the principal owners of AIS Planning.
Cathy L. Juilfs is the Chief Executive Officer and Chief Compliance Officer of the firm.
Currently, we offer financial planning, investment management, and qualified retirement plan
consulting services personalized to each client. You will see the term “Associated Person” throughout
this Brochure to refer to anyone from our firm who is an officer, employee, or individual providing
investment advice on behalf of our firm. Such persons are properly authorized and/or registered as
investment adviser representatives ("IAR") in all required jurisdictions.
Initial Onboarding Process
Our initial onboarding process starts with an analysis of the client’s financial situation and needs and
the formulation of an action plan. Through this process, we strive to gain an understanding of who
you are and what you care about, so we may advise and act in ways that meet your unique needs and
objectives.
Financial Planning Advice
Our financial planning process is based on an effort to gain a deep understanding of client needs,
personal values, and objectives to provide personalized investment advice that is designed to help
clients achieve their financial goals. We believe that time spent getting to know our clients and their
finances in detail is an important investment towards delivering quality advice. We do this by
gathering information, reviewing data, and working through our analytic tools and processes to
understand and assess the various facets of the client’s life and wealth.
Financial planning advice and services may include, but are not limited to:
Insurance review and assessment
• Net worth and cash flow assessment and coaching
• Emergency account and cash flow planning
• Debt analysis and reduction strategy
• Behavioral risk analysis
• Retirement savings review
•
• Education planning, funding, and monitoring
• Retirement income planning and coordination
• Estate and beneficiary planning (in coordination with the client’s attorney)
• Tax planning (in coordination with the client’s tax accountant)
• Outside asset review, advice, and monitoring
• Wealth transfer strategies
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Our advice is based on your financial situation and the financial information you provide to our firm.
You must provide all items that are necessary or desirable for AIS Planning to perform the fiduciary
and ministerial tasks required of us, including information that accurately reflects fees on assets that
may be rolled over into accounts managed by AIS Planning. If your financial situation, goals,
objectives, or needs change, you must notify us promptly. You may choose to accept or reject our
recommendations. If you decide to proceed with our recommendations, you may do so either
through our firm or by using the advisory/brokerage firm of your choice.
Ongoing Investment Management
With the client’s best interest in mind, AIS Planning provides access to a broad spectrum of
investment solutions. We focus on delivering a personalized approach to developing and maintaining
a customized portfolio, utilizing academic-based disciplines for asset allocation, diversification, and
tax awareness. Our firm offers discretionary portfolio management services to our clients.
Discretionary portfolio management means we will make investment decisions and place portfolio
reallocation orders in your account without contacting you prior to each transaction. These decisions
would be made based upon your stated investment objectives. If you wish, you may limit our
discretionary authority by, for example, setting a limit on the type of securities that can be purchased
for your portfolio. Simply provide us with your restrictions or guidelines in writing.
Currently, our investment management services are offered in conjunction with a sub adviser. The
sub adviser assists our firm with back-office support, trading, report preparation, and billing. We use
model portfolios developed by the sub adviser and/or other registered investment advisers. These
other investment advisers are responsible for the research and security selection within model
portfolios, day-to-day trading, billing calculation, and other back-office operations. AIS Planning is
responsible for the supervision of the account, portfolio reallocations and rebalancing, and ongoing
client interaction and servicing. At this time, AIS Planning uses the following programs:
SEI Investments Management Corporation (“SIMC”)
SIMC gives us the ability to place client portfolios in their proprietary models, along with models
created by AIS Planning and models provided by other investment advisers. All clients will be
provided with a current copy of SIMC’s Form ADV Part 2 Brochure at the inception of services.
This document provides important disclosures about SIMC’s services, portfolio models, fees,
conflicts of interest, disciplinary history (if any), and other important information that would help
clients understand the scope of sub advisory services provided by SIMC.
All accounts are managed in accordance with the client’s investment needs. Investments may
include various types of securities such as equity securities, Exchange Traded Funds (ETFs), mutual
funds, corporate debt securities, municipal securities, and U.S. Government securities. Other
types of investments may also be recommended where such investments are appropriate based
on the client’s stated goals and objectives.
American Funds Model Portfolios
The American Funds Model Portfolios Program (“American Funds Program”) is a mutual fund
advisory service that provides clients the opportunity to allocate assets among various asset
classes that cover a variety of investment objectives. The American Funds Program is an asset
allocation-based mutual fund investment program that invests exclusively in American Funds
mutual funds.
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Investments and allocations are determined and based upon the client’s predefined objectives, risk
tolerance, time horizon, financial horizon, financial information, and other various suitability factors.
Further restrictions and guidelines imposed by the client may affect the composition and
performance of a client’s portfolio. For these reasons, performance of the portfolio may not be
identical to other clients of AIS Planning. On an ongoing basis, AIS Planning reviews the client’s
financial circumstances and investment objectives, and instructs SIMC or American Funds to make the
necessary adjustments to the client’s portfolio.
Associated Persons of AIS Planning will periodically, as agreed upon with each client, review reports to
measure the client’s portfolio against the client’s financial situation and objectives, communicate
information to SIMC or American Funds as warranted, and assist the client in understanding and
evaluating the services provided by SIMC and American Funds. Clients are expected to notify AIS
Planning of any changes in their financial situation, investment objectives, or account restrictions.
Third-Party Investment Management Services
Historically, we have recommended the services of various third-party investment managers. These
recommendations were made after an analysis of other investment advisers’ advisory platforms with
the goal of meeting the client’s financial needs and objectives.
We monitor the strategies offered through third-party investment management platforms to ensure
that the objectives align with clients’ investment objectives and risk tolerance. By authorization
incorporated in the service agreement, third-party investment management platforms are granted
discretionary authority to manage assets.
All third-party investment managers that our firm recommends to its clients must either be exempt
from registration or registered as investment advisers with the Securities and Exchange Commission
or with the appropriate state authorities. AIS Planning will continuously monitor the performance of
the third-party investment managers to ensure their performance and investment style remains
aligned with the investment goals and objectives of the client.
Project-Specific Services
AIS Planning provides project-specific services that focus on the specific needs and concerns of the
client. Project specific services may include giving advice on investments and investment-related
matters. These services may include the identification of financial goals and objectives, collection and
assessment of all relevant data, identification of financial problems and formulation of solutions, and
the preparation of a financial plan with specific recommendations. The services we provide will
typically focus on the following areas:
Investment management
• Financial independence (retirement planning)
•
• Net worth planning
• Estate planning
• Family meetings
• Education planning
•
Insurance reviews
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• Tax strategy planning, review of tax returns
• Executive deferred compensation plans/pension pay-out elections
• Social Security planning
• Business consulting
• General investment and asset allocation advice
If your financial situation, goals, objectives, or needs change, you must notify us promptly.
Qualified Retirement Plan Consulting / Fiduciary Services
AIS Planning provides consulting and/or fiduciary services to qualified retirement, profit sharing, cash
balance, and 401(k) plans. AIS Planning will also offer these services, where appropriate, to individuals
and trusts, estates, and charitable organizations.
AIS Planning is registered as an investment advisor and represents that it is not subject to any
disqualification as set forth in Employee Retirement Income Security Act of 1974 (“ERISA”) Section
411. Generally, services provided under the AIS Planning’s qualified retirement plan consulting and
fiduciary services, include, but are not limited to:
• Assisting the Plan Administrator/Plan Sponsor in the development of an Investment Policy
Statement (“IPS”) that establishes the investment policies and objectives for the Plan. The
Plan Administrator/Plan Sponsor shall have the ultimate responsibility and authority to adopt
and amend the Plan’s IPS;
• Assisting the Plan Administrator/Plan Sponsor in defining the goals and objectives for the
•
•
administration of the Plan and in the Plan Administrator/Plan Sponsor’s shaping the IPS to the
demographics of the participant census;
If selected to provide Section 3(21) investment advisor services under Section 4.B. herein, AIS
Planning will provide non-discretionary investment advice to the Plan Administrator/Plan
Sponsor about asset classes and investment alternatives available to the Plan in accordance
with the Plan’s investment policies and objectives. By providing non-discretionary investment
advice, AIS Planning acts in the capacity of an ERISA Section 3(21) fiduciary and does NOT act
in the capacity of an ERISA Section 3(38) fiduciary and, further, does not choose investment
selections. AIS Planning merely provides advice and recommendations to the Plan Trustee(s)
regarding Plan investment options. The Plan Administrator/Plan Sponsor shall have the final
decision–making authority regarding the initial selection, retention, removal, and addition of
Plan investment options. AIS Planning will assist the Plan Trustee(s) with the Plan Trustee (s’)
selection of a broad range of investment options consistent with ERISA Section 404(c) and the
regulations thereunder;
If selected to provide Section 3(38) investment management services under Section 4.B.
herein, AIS Planning will provide discretionary investment management to the Plan
Administrator/Plan Sponsor about asset classes and investment alternatives available to the
Plan in accordance with the Plan’s investment policies and objectives. By providing
discretionary investment management, AIS Planning acts in the capacity of an ERISA Section
3(38) fiduciary, thereby making reasonable investment decisions on behalf of the Plan
Trustee(s). These reasonable investment decisions shall include the initial selection, retention,
removal, and addition of Plan investment options. Any selection of investment options shall
be diverse and broad as well as in compliance with ERISA Section 404(c) and the regulations
thereunder;
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•
•
If selected to provide Section 3(21) investment advisor services under Section 4.B. herein, AIS
Planning will provide non-discretionary investment advice to the Plan Administrator/Plan
Sponsor with respect to the selection of a qualified default investment alternative (“QDIA”)
for participants who otherwise fail to make an investment election. The Plan
Administrator/Plan Sponsor acknowledges that it is responsible for determining whether the
Plan should have a QDIA and deciding upon the type of investment that will serve as a QDIA
(e.g., target date, fund, balanced fund, or managed account), as permitted by ERISA Section
404(c)(5) and the regulations promulgated thereunder. Once the Plan Administrator/Plan
Sponsor has made that determination, AIS Planning will assist the Plan Sponsor in selecting
the investments to serve as the QDIA. The Plan Administrator/Plan Sponsor retains the sole
responsibility to provide all notices to participants required under ERISA Section 404(c)(5);
If selected to provide Section 3(38) investment management services under Section 4.B.
herein, AIS Planning will provide discretionary investment management to the Plan
Administrator/Plan Sponsor with respect to the selection of a qualified default investment
alternative (“QDIA”) for participants who otherwise fail to make an investment election. As a
3(38), AIS Planning shall decide upon the type of investment that will serve as a QDIA (e.g.,
target date, fund, balanced fund, or managed account), as permitted by ERISA Section
404(c)(5) and the regulations promulgated thereunder. Once chosen by AIS Planning, then AIS
Planning shall select the investments to serve as the QDIA. The Plan Administrator/Plan
Sponsor retains the sole responsibility to provide all notices to participants required under
ERISA Section 404(c)(5);
• AIS Planning will keep the Plan Administrator/Plan Sponsor informed of any search for
investment managers/funds to replace or fill asset class gaps in accordance with the IPS. The
Plan Administrator/Plan Sponsor shall have the final decision–making authority regarding the
initial selection, retention, removal, and addition of investment options, if AIS Planning is
operating as a Section 3(21) investment advisor; otherwise, as a Section 3(38) investment
manager, AIS Planning shall have the final decision–making authority regarding the initial
selection, retention, removal and addition of investment options;
• AIS Planning will assist the Plan Trustee(s) in the Plan Trustee(‘s)(s’) monitoring investment
options by preparing periodic investment reports that document investment performance,
consistency of fund management, and conformance to the guidelines set forth in the IPS and
make recommendations to maintain or remove and replace investment options; and
• AIS Planning will meet with the Plan Administrator/Plan Sponsor on a professionally
reasonable periodic basis, not less than annually but not more frequently than quarterly, to
discuss Plan administration reports and Plan operational issues.
AIS Planning also provides non fiduciary services to the plan. These services include, but are not
limited to, Plan Support Services, Recordkeeper & Third-Party Administration Selection and
monitoring, Conversion Services, Fiduciary and Non-Fiduciary Planning Services to Plan Participants
and certain recordkeeping services. Each Plan’s specific services will vary. However, all services will be
outlined in the executed Retirement Plan Service Agreement.
Wrap Fee Programs
A wrap fee program combines asset management, advisory services, and trade execution for a single
fee. We do not sponsor or manage, or participate in any wrap fee programs.
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Assets Under Management
As of February 4, 2025, we manage approximately $334,822,289 in client assets on a discretionary
basis and approximately $0 in client assets on a non-discretionary basis.
Fees and Compensation - Item 5
AIS Planning may charge, depending on your specific contract, a set-up fee, annual planning fees,
project specific fees, hourly fees, or fees based on assets under advisement and/or fees based on
assets managed by TPAs for its advisory services.
Initial Onboarding Process Fees
At the inception of a client relationship, AIS Planning generally charges a maximum negotiable fee of
up to $10,000, which covers the initial onboarding process. Fees are payable upon execution of the
financial services agreement. The exact fee payable by the client will be clearly set forth in the
executed agreement. AIS planning also reserves the right to waive the onboarding fee. AIS Planning
expects to complete this service within six months. We do not require prepayment of over $1,200, six
or more months in advance.
Financial Planning Service Fees
If a client chooses our financial planning offering, AIS Planning charges a fixed fee, which generally
ranges from $200/month for lower net worth/less complex clients to $15,000/quarter for higher net
worth/more complex clients. The exact amount depends upon the complexity and scope of required
services. Fixed fees are paid in arrears. The exact fee payable by the client will be clearly set forth in
the executed agreement. Advisory fees may be increased from time to time by providing advance
written notice to the client.
Ongoing Investment Management Fees
Ongoing investment management fees are determined based on the total amount of client assets
directly under the care of AIS Planning. Fees are charged quarterly or monthly in arrears, based on the
account balance at the end of the billing period as indicated in each client’s service agreement. The
fee for accounts custodied at American Funds will be calculated based on the average daily balance of
the account. Fees are only changed upon written notification to the client. The maximum fee is 1.00%
per year, and is negotiable depending on the size and complexity of the client’s accounts, services
required, and historically grandfathered fee schedules. The specific fee schedule is established in the
client’s agreement with the firm. Advisory fees shall apply to cash balances unless agreed otherwise.
Third-Party Investment Management Services Fees
AIS Planning shares in the fee paid to the third-party investment managers. The management fee is
disclosed in the third-party investment manager’s disclosure documents. These fees may or may not
be negotiable. AIS Planning's compensation may differ depending upon the firm’s individual
agreement with each third-party investment manager. AIS Planning or its Associated Persons may
have an incentive to recommend one third-party investment manager over another with whom it has
less favorable compensation arrangements or other advisory programs offered by third-party
investment managers with which it has no compensation arrangements.
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Project-Specific Services Fees
Project-specific fees are quoted based on the time, scope, and complexity of the project. Our
minimum engagement fee is $300/hour, with a minimum of $1,800. The total fee is based on the
estimated time required to provide the contracted services and billed incrementally based on agreed
upon deliverables. AIS Planning is responsible for notifying you in advance if/when estimated project
fees are expected to be exceeded due to changes in time, scope and/or complexity of the project.
Qualified Retirement Plan Services
AIS Planning charges the following fees for Qualified Retirement Plan Services:
Initial onboarding fee: Up to $1,000
Minimum fiduciary services fee:
• $7,500 for 3(21) fiduciary services
• $15,000 for 3(38) fiduciary service
The Plan can select one of the 3 payment options listed below:
1. Monthly deduction via signed ACH payment authorization form to the Plan Sponsor
2. Quarterly deduction via signed ACH payment authorization form to the Plan Sponsor
3. Monthly payment in arrears through investment custodian to the Plan participants
Plan Assets Fee’s payable as follows:
Monthly or Quarterly in Arrears through Investment Custodian to the Plan Participants. Per AUA Fee
Schedules below.
Plan Asset Balance
$0 - $1,000,000
$1,000,001 - $2,500,000
$2,500,001 - $5,000,000
$5,000,001 - $10,000,000
$10,000,001 - $25,000,000
$25,000,001 - $50,000,000
$50,000,001 and up
3(21) Fiduciary Annual Fee %
0.75%
0.68%
0.60%
0.55%
0.45%
0.35%
negotiated
3(38) Fiduciary Annual Fee %
0.90%
0.82%
0.72%
0.66%
0.54%
0.42%
negotiated
Fiduciary Advisory Participant Services: The fee is 20 basis points on the total Plan assets and is paid
to AIS Planning directly out of the Plan assets. These fees are allocated among participants’ individual
accounts in proportion to each account balance as indicated by the Retirement Plan Service
Agreement.
For purposes of determining and calculating Fees, the market value of Plan assets means the average
value of assets as reported by the recordkeeper/investment custodian over each month’s time.
Note that AIS Planning will not charge more than is reasonable for its services. Any fees based on the
Plan’s monthly average value of assets shall be charged within the first five (5) days after the end of
the previous month or quarter, as further indicated below. Other fees and fee payment arrangement
can be negotiated on a case by case basis. However, such fees and payment arrangements will be
outlined in the Retirement Plan Service Agreement.
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IRA Rollover Considerations
In conjunction with the advisory services offered, we may provide education or recommendations
related to the rollover of an employer sponsored retirement plan. A plan participant leaving
employment has several options. Each choice offers advantages and disadvantages, depending on
desired investment options and services, fees and expenses, withdrawal options, required minimum
distributions, tax treatment, and the investor's unique financial needs and retirement plans. The
complexity of these choices may lead an investor to seek assistance from us.
When our firm or our Associated Person(s) recommend an investor roll over plan assets into an
Individual Retirement Account (“IRA”), we and our Associated Person(s) may earn an asset-based fee
as a result. However, no compensation is received if assets are retained in the plan. Thus, we have an
economic incentive to encourage an investor to roll plan assets into an IRA. In most cases, your fees
and expenses will increase because fees will apply to assets rolled over to an IRA and ongoing services
will be extended to these assets.
Further, you may incur other levels of fees and expenses, including, but not limited to, investment-
related expenses imposed by other service providers and mutual fund managers not affiliated with us,
as well as other fees and expenses charged by the custodian, third-party administrator, and/or
record-keeper. We make no representations or warranties relating to any costs or expenses
associated with the services provided by any third parties, and you understand that these fees are in
addition to the fee paid to us for the rollover advice.
In cases where we provide you with rollover advice as defined by the Department of Labor, which
may also include setting up and/or completing the rollover transaction, we do not serve as a
custodian, and we do not provide legal or tax advice to you. In addition, we do not have any
responsibilities or potential liabilities in connection with assets not related to the rollover and
investments that are not managed by us.
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries. As such, we must act in your best interest, and we must not
put our interests ahead of your interests. Additionally, we must: meet a professional standard of care
when making investment recommendations (give prudent advice); never put our financial interests
ahead of yours when making recommendations (give loyal advice); avoid misleading statements
about conflicts of interest, fees, and investments; follow polices, and procedures designed to ensure
that we give advice that is in your best interest; charge no more than is reasonable for our services;
and give you basic information about any conflicts of interest.
We rely on all information you provide to us, whether financial or otherwise, without independent
verification. We request that you promptly notify us in writing of any material change in the financial
and other information provided to us, and to promptly provide any such additional information as
may be reasonably requested by us.
Due to the volatile and unpredictable nature of financial markets, we do not guarantee any future
performance, any specific level of performance, or the success of any recommendations or strategies
that we may take or recommend for you, or the success of our overall recommendations. Investment
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recommendations are subject to various market, currency, economic, political, and business risks, and
that investment decisions will not always be profitable.
Additional Fees and Expenses
Fees are charged as described above and are not based on a share of capital gains in the account of an
advisory client.
Negotiability of Fees: We allow Associated Persons servicing the account to negotiate the exact
investment management fees within the range disclosed in our Form ADV Part 2A Brochure. As a
result, the Associated Person servicing your account may charge more or less for the same service
than another Associated Person of our firm. Further, our annual investment management fee may be
higher than that charged by other investment advisors offering similar services/programs.
Billing on Cash Positions: The firm treats cash and cash equivalents as an asset class. Accordingly,
unless otherwise agreed in writing, all cash and cash equivalent positions (e.g., money market funds,
etc.) are included as part of assets under management. At any specific point in time, depending upon
perceived or anticipated market conditions/events (there being no guarantee that such anticipated
market conditions/events will occur), the firm may maintain cash and/or cash equivalent positions for
defensive, liquidity, or other purposes. While assets are maintained in cash or cash equivalents, such
amounts could miss market advances and, depending upon current yields, at any point in time, the
firm’s advisory fee could exceed the interest paid by the client’s cash or cash equivalent positions.
Periods of Portfolio Inactivity: The firm has a fiduciary duty to provide services consistent with the
client’s best interest. As part of its investment advisory services, the firm will review client portfolios
on an ongoing basis to determine if any changes are necessary based upon various factors, including
but not limited to investment performance, fund manager tenure, style drift, account
additions/withdrawals, the client’s financial circumstances, and changes in the client’s investment
objectives. Based upon these and other factors, there may be extended periods of time when the firm
determines that changes to a client’s portfolio are neither necessary nor prudent. Notwithstanding,
unless otherwise agreed in writing, the firm’s annual investment advisory fee will continue to apply
during these periods, and there can be no assurance that investment decisions made by the firm will
be profitable or equal any specific performance level(s).
All fees paid to AIS Planning for portfolio management services are separate and distinct from the
fees and expenses charged by mutual funds or exchange traded funds to their shareholders. These
fees and expenses are described in each fund's prospectus and generally include a management fee,
other fund expenses, and a possible distribution fee. If the fund also imposes sales charges, a client
may pay an initial or deferred sales charge.
A client could invest in a mutual fund or security directly, without the services of AIS Planning. In that
case, the client would not receive the services provided by AIS Planning which are designed, among
other things, to assist in determining which investments are most appropriate to each client's
financial condition and objectives. Accordingly, the client should review both the fees charged by the
funds and the fees charged by AIS Planning to fully understand the total amount of fees to be paid by
the client and to thereby evaluate the management services provided.
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AIS Planning generally recommends no-load mutual funds to client. The funds are sold without a
commission or sales charge. The reason for this is that the shares are distributed directly by the
investment company instead of going through a secondary party. This is the opposite of a load fund,
which charges a commission at the time of the fund's purchase, at the time of its sale, or for as long as
the investor holds the fund.
Advisory recommendations are based on your financial situation and information disclosed to us at
the time the services are provided. We make certain assumptions with respect to interest and
inflation rates and the use of past trends and performance of the market and economy. Past
performance is in no way an indication of future performance. As your financial situation, goals,
objectives, or needs change, you must notify us promptly.
Either party may terminate the Agreement by written notice to the other. In the event the client
terminates AIS Planning’s consulting services, the balance of prepaid unearned fees (if any) shall be
refunded to the client.
Sales Compensation
AIS Planning is a licensed insurance agency and certain of our Associated Persons are licensed
insurance agents. AIS Planning and our dually licensed Associated Persons can affect transactions in
insurance products and earn commission-based compensation for these activities. Clients are
instructed that the fees paid to the firm for advisory services are separate and distinct from the
commissions earned by us and our dually licensed Associated Persons. Commissions from the sale of
insurance products will not be used to offset or credited against advisory fees.
The sale of annuity contracts or insurance products offered by Associated Persons are intended to
complement AIS Planning’s advisory services. However, a conflict of interest exists due to the receipt
of dual forms of compensation because Associated Persons have an incentive to recommend
insurance products based on the compensation to be received, rather than on a client’s needs. We
address this conflict of interest by recommending insurance products only where we, in good faith,
believe that it is appropriate for the client’s particular needs and circumstances and only after a full
presentation of the recommended insurance product to our client. In addition, we explain the
insurance underwriting process to our clients to illustrate how the insurer also reviews the client’s
application and disclosures prior to the issuance of a resulting insuring agreement. Clients to whom
the firm offers advisory services are informed that they are under no obligation to purchase insurance
services. Clients who do choose to purchase insurance services are under no obligation to use our
licensed Associated Persons and may use the insurance brokerage firm and agent of their choice.
Where fixed annuities are sold, clients should also note that the annuity sales result in substantial up-
front commissions and ongoing trails based on the annuity’s total value. In addition, many annuities
contain surrender charges and/or restrictions on access to your funds. Payments and withdrawals can
have tax consequences. Optional lifetime income benefit riders are used to calculate lifetime
payments only and are not available for cash surrender or in a death benefit unless specified in the
annuity contract. In some annuity products, fees can apply when using an income rider. Annuity
guarantees are based on the financial strength and claims-paying ability of the issuing insurance
company. We urge our clients to read all insurance contract disclosures carefully before making a
purchase decision. Rates and returns mentioned on any program presented are subject to change
without notice. Insurance products are subject to fees and additional expenses.
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We strive to identify all potential and actual conflicts of interest between you, our firm, and our
Associated Persons in this Disclosure Brochure. If additional conflicts arise in the future, we will notify
you in writing and/or provide you an updated Disclosure Brochure.
Any material conflicts of interest between you and our firm, and the Associated Persons of our firm,
are outlined in this Brochure. If additional material conflicts arise in the future, we will notify you in
writing or supply you with an updated Brochure.
Performance-Based Fees and Side-By-Side Management - Item 6
Performance-based fees are based on a share of capital gains on or capital appreciation of the client’s
assets. AIS Planning and its Associated Persons do not accept performance-based fees.
Types of Clients - Item 7
We offer investment advisory services to individuals, qualified retirement and profit-sharing plans,
trusts, estates, charitable organizations, corporations, and other business entities.
We have a minimum annual fee requirement inclusive of all Management Fees, Fixed Fees, and
Onboarding Fees. The minimum fee shall be no less than $2,500 per year. However, AIS Planning
reserves the right to waive or lower this minimum.
Methods of Analysis, Investment Strategies and Risk of Loss - Item 8
Asset allocation models used by the sub advisers and/or other third-party investment managers
(listed under Item 4 above) are developed in accordance with investment programs developed by
these entities. Clients should refer to the relevant sub advisers' and/or third-party investment
manager’s Form ADV Part 2 Brochures or comparable disclosure documents for more information
about the methods of analysis and investment strategies used by those firms. As disclosed above, AIS
Planning will assist clients in selecting third-party investment managers whose investment programs
and strategies have been reviewed by AIS Planning and determined appropriate for AIS Planning’s
clients based on their individual circumstances and investment goals. We also obtain research from
various third-party research providers and subscription services.
The following are different methods of analysis that we may use when providing you with investment
advice:
• Fundamental analysis is a method of evaluating a company or security by attempting to
measure its intrinsic value. In other words, trying to determine a company’s or a security’s
true value by looking at all aspects of the business, including both tangible factors (e.g.,
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machinery buildings, land, etc.) and intangible factors (e.g., patents, trademarks, “brand”
names, etc.). Fundamental analysis also involves examining related economic factors (e.g.,
overall economy and industry conditions, etc.), financial factors (e.g., company debt, interest
rates, management salaries and bonuses, etc.), qualitative factors (e.g., management
expertise, industry cycles, labor relations, etc.), and quantitative factors (e.g., debt-to-equity
and price-to-equity ratios). The end goal of performing fundamental analysis is to produce a
value that an investor can compare with the security's current price in hopes of determining
what sort of position to take with that security (underpriced = buy, overpriced = sell or short).
This method of security analysis is considered the opposite of technical analysis. Fundamental
analysis is about using real data to evaluate a security's value. Although most analysts use
fundamental analysis to value stocks, this method of valuation can be used for just about any
type of security.
• Technical analysis is a technique that relies on the assumption that current market data (such
as charts of price, volume, and open interest) can help predict future market trends, at least
in the short term. It assumes that market psychology influences trading and can predict when
stocks will rise or fall. Technical trading models are mathematically driven based upon
historical data and trends of domestic and foreign market trading activity, including various
industry and sector trading statistics within such markets. Technical trading models, through
mathematical algorithms, attempt to identify when markets are likely to increase or decrease
and identify appropriate entry and exit points. The primary risk of technical trading models is
that historical trends and past performance cannot predict future trends, and there is no
assurance that the mathematical algorithms employed are designed properly, updated with
new data, and can accurately predict future market, industry, and sector performance.
Our firm, the sub-advisers and/or other third-party investment managers managing your account,
may use one or more of the following investment strategies when advising you on investments:
•
Long Term Purchases – securities purchased with the expectation that the value of those
securities will grow over a relatively long period, generally greater than one year. Using a
long-term purchase strategy generally assumes the financial markets will go up in the long-
term which may not be the case. There is also the risk that the segment of the market that
you are invested in or perhaps just your particular investment will go down over time even if
the overall financial markets advance. Purchasing investments long-term may create an
opportunity cost - "locking-up" assets that may be better utilized in the short-term in other
investments.
• Short Term Purchases – securities purchased with the expectation that they will be sold within
a relatively short period of time, generally less than one year, to take advantage of the
securities' short-term price fluctuations. Using a short-term purchase strategy generally
assumes that we can predict how financial markets will perform in the short-term which may
be very difficult and will incur a disproportionately higher amount of transaction costs
compared to long-term trading. There are many factors that can affect financial market
performance in the short-term (such as short-term interest rate changes, cyclical earnings
announcements, etc.), but they may have a smaller impact over longer periods.
• Trading – securities are sold within 30 days. The principal type of risk associated with trading
is market risk. There can be no assurance that a specific investment will achieve its
investment objectives and past performance should not be seen as a guide to future returns.
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The value of investments and the income derived may fall as well as rise and investors may
not recoup the original amount invested. Other factors, such as changes in exchange control
regulation, tax laws, withholding taxes, international, political and economic developments,
and government, economic or monetary policies, may affect investments as well.
Additionally, trading is speculative. Market movements are difficult to predict and are
influenced by, among other things, government trade, fiscal, monetary and exchange control
programs and policies; changing supply and demand relationships; national and international
political and economic events; changes in interest rates; and the inherent volatility of the
marketplace. In addition, governments from time to time intervene, directly and by
regulation, in certain markets, often with the intent to influence prices directly. The effects of
governmental intervention may be particularly significant at certain times in the financial
instrument markets and such intervention (as well as other factors) may cause these markets
to move rapidly.
• Margin Transactions – margin strategies allow an investor to purchase securities on credit and
to borrow on securities already in their custodial account. Interest is charged on any
borrowed funds for the period that the loan is outstanding. When you purchase securities,
you may pay for the securities in full or you may borrow part of the purchase price from your
broker-dealer. If you intend to borrow funds in connection with your account, you will be
required to open a margin account, which will be carried by the broker-dealer of your
account. The securities purchased in such an account are the broker-dealer’s collateral for its
loan to you. If the securities in a margin account decline in value, the value of the collateral
supporting this loan also declines, and, as a result, a brokerage firm is required to take action,
such as issue a margin call and/or sell securities or other assets in your accounts, in order to
maintain necessary level of equity in the account. It is important that you fully understand the
risks involved in obtaining loans or trading securities on margin. These risks are applicable to
any margin account that you may maintain, including any margin account that may be
established as a part of our advisory services and held by your custodian and/or broker-
dealer. These risks include the following:
1. You can lose more funds than you deposit in your margin account.
2. The custodian and/or broker-dealer can force the sale of securities or other assets in
your account.
3. The custodian and/or broker-dealer can sell your securities or other assets without
contacting you.
4. You may not be able to choose which securities or other assets in your margin
account are liquidated or sold to meet a margin call.
5. The custodian and/or broker-dealer may move securities held in your cash account to
your margin account and pledge the transferred securities.
6. You may not be entitled to an extension of time on a margin call.
The advice provided by AIS Planning will vary depending on each client’s specific financial situation
and goals. This brief statement does not disclose all of the risks and other significant aspects of
investing in financial markets. In light of the risks, you should fully understand the nature of the
contractual relationships into which you are entering and the extent of your exposure to risk. Certain
investing strategies may not be suitable for everyone. You should carefully consider whether the
strategies employed would be appropriate for you in light of your experience, objectives, financial
resources and other relevant circumstances.
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General Investment Risk: All investments come with the risk of losing money. Investing involves
substantial risks, including complete possible loss of principal plus other losses. Investments, unlike
savings and checking accounts at a bank, are not insured by the government to protect against
market losses. Different market instruments carry different types and degrees of risk and you should
familiarize yourself with the risks involved in the particular market instruments you intend to invest
in.
Loss of Value: There can be no assurance that a specific investment will achieve its investment
objectives and past performance should not be seen as a guide to future returns. The value of
investments and the income derived may fall as well as rise and investors may not recoup the original
amount invested. Investments may also be affected by any changes in exchange control regulation,
tax laws, withholding taxes, international, political and economic developments, and government,
economic or monetary policies.
Interest Rate Risk: Fixed income securities and funds that invest in bonds and other fixed income
securities may fall in value if interest rates change. Generally, the prices of debt securities rise when
interest rates fall, and their prices fall when interest rates rise. Longer-term debt securities are usually
more sensitive to interest rate changes.
Credit Risk: Investments in bonds and other fixed income securities are subject to the risk that the
issuer(s) may not make required interest payments. An issuer suffering an adverse change in its
financial condition could lower the credit quality of a security, leading to greater price volatility of the
security. A lowering of the credit rating of a security may also offset the security's liquidity, making it
more difficult to sell. Funds investing in lower quality debt securities are more susceptible to these
problems and their value may be more volatile.
Foreign Exchange Risk: Foreign investments may be affected favorably or unfavorably by exchange
control regulations or changes in the exchange rates. Changes in currency exchange rates may
influence the share value, the dividends or interest earned and the gains and losses realized.
Exchange rates between currencies are determined by supply and demand in the currency exchange
markets, the international balance of payments, governmental intervention, speculation, and other
economic and political conditions. If the currency in which a security is denominated appreciates
against the U.S. Dollar, the value of the security will increase. Conversely, a decline in the exchange
rate of the currency would adversely affect the value of the security.
Risks Associated with Investing in Equities: Investments in equities generally refers to buying shares
of stocks by an individual or firms in return for receiving a future payment of dividends and capital
gains if the value of the stock increases. There is an innate risk involved when purchasing a stock that
it may decrease in value and the investment may incur a loss.
Recommendation of Particular Types of Securities: As disclosed under the Advisory Business section
in this brochure, we recommend all types of securities and we do not necessarily recommend one
particular type of security over another since each client has different needs and different tolerance
for risk. Each type of security has its own unique set of risks associated with it and it would not be
possible to list here all of the specific risks of every type of investment. Even within the same type of
investment, risks can vary widely. However, in very general terms, the higher the anticipated return of
an investment, the higher the risk of loss associated with that investment.
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Concentrated Position Risk: Certain Associated Persons may recommend that clients concentrate
account assets in an industry or economic sector. In addition to the potential concentration of
accounts in one or more sectors, certain accounts may, or may be advised to, hold concentrated
positions in specific securities. Therefore, at times, an account may, or may be advised to, hold a
relatively small number of securities positions, each representing a relatively large portion of assets in
the account. As a result, the account will be subject to greater volatility than a more sector-
diversified portfolio. Investments in issuers within an industry or economic sector that experiences
adverse economic, business, political conditions or other concerns will impact the value of such a
portfolio more than if the portfolio’s investments were not so concentrated. A change in the value of
a single investment within the portfolio will affect the overall value of the portfolio and will cause
greater losses than it would in a portfolio that holds more diversified investments.
Preferred Securities Risk: Preferred securities have similar characteristics to bonds in that preferred
securities are designed to make fixed payments based on a percentage of their par value and are
senior to common stock. Like bonds, the market value of preferred securities is sensitive to changes in
interest rates as well as changes in issuer credit quality. Preferred securities, however, are junior to
bonds with regard to the distribution of corporate earnings and liquidation in the event of
bankruptcy. Preferred securities that are in the form of preferred stock also differ from bonds in that
dividends on preferred stock must be declared by the issuer’s board of directors, whereas interest
payments on bonds generally do not require action by the issuer’s board of directors, and
bondholders generally have protections that preferred stockholders do not have, such as indentures
that are designed to guarantee payments – subject to the credit quality of the issuer – with terms and
conditions for the benefit of bondholders. In contrast preferred stocks generally pay dividends, not
interest payments, which can be deferred or stopped in the event of credit stress without triggering
bankruptcy or default. Another difference is that preferred dividends are paid from the after-tax
profits, while bond interest is paid before taxes.
Risks Associated with Investing in Mutual Funds: Mutual funds are professionally managed collective
investment systems that pool money from many investors and invest in stocks, bonds, short-term
money market instruments, other mutual funds, other securities, or any combination thereof. The
fund will have a manager that trades the fund's investments in accordance with the fund's investment
objective. While mutual funds generally provide diversification, risks can be significantly increased if
the fund is concentrated in a particular sector of the market, primarily invests in small cap or
speculative companies, uses leverage (i.e., borrows money) to a significant degree, or concentrates in
a particular type of security (i.e., equities) rather than balancing the fund with different types of
securities. The returns on mutual funds can be reduced by the costs to manage the funds. In addition,
while some mutual funds are “no load” and charge no fee to buy into, or sell out of, other types of
mutual funds do charge such fees which can also reduce returns.
Risks Associated with Investing in Exchange Traded Funds (ETF): Investing in stocks & ETF's carries
the risk of capital loss (sometimes up to a 100% loss in the case of a stock holding bankruptcy).
Investments in these securities are not guaranteed or insured by the FDIC or any other government
agency. Detailed information about the risks associated with each ETF is provided in the relevant
ETF’s prospectus. Below are some specific risks related to the ETFs recommended by our firm:
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• Leveraged and Inverse ETF Risk: A leveraged ETF generally seeks to deliver multiples of the
daily performance of the index or benchmark that it tracks. An inverse ETF generally seeks to
deliver the opposite of the daily performance of the index or benchmark that it tracks. Inverse
ETFs often are marketed as a way for investors to profit from, or at least hedge their exposure
to, downward-moving markets. Some ETFs are both inverse and leveraged, meaning that they
seek a return that is a multiple of the inverse performance of the underlying index. To
accomplish their objectives, leveraged and inverse ETFs use a range of investment strategies,
including swaps, futures contracts and other derivative instruments. Leveraged, inverse, and
leveraged inverse ETFs are more volatile and riskier than traditional ETFs due to their
exposure to leverage and derivatives, particularly total return swaps and futures. At times, we
will recommend leveraged and/or inversed ETFs, which may amplify gains and losses.
Most leveraged ETFs are typically designed to achieve their desired exposure on a daily (in a
few cases, monthly) basis, and reset their leverage daily. A "single day" is measured from the
time the leveraged ETF calculates its net asset value ("NAV") to the time of the leveraged
ETF's next NAV calculation. The return of the leveraged ETF for periods longer than a single
day will be the result of each day's returns compounded over the period. Due to the effect of
this mathematical compounding, their performance over longer periods of time can differ
significantly from the performance (or inverse performance) of their underlying index or
benchmark during the same period of time. For periods longer than a single day, the
leveraged ETF will lose money when the level of the Index is flat, and it is possible that the
leveraged ETF will lose money even if the level of the Index rises. Longer holding periods,
higher index volatility and greater leverage all exacerbate the impact of compounding on an
investor's returns. During periods of higher Index volatility, the volatility of the Index may
affect the leveraged ETF's return as much as or more than the return of the Index itself.
Therefore, holding leveraged, inverse, and leveraged inverse ETFs for longer periods of time
increases their risk due to the effects of compounding and the inherent difficulty in market
timing. Leveraged ETFs are riskier than similarly benchmarked ETFs that do not use leverage.
Non-traditional ETFs are volatile and not suitable for all investors. Positions in nontraditional
ETFs should be monitored closely due to their volatile nature and inability to track the
underlying index over an extended period of time. Clients should carefully read the
prospectus for a leveraged and inverse ETF to fully understand the cost structures, risks and
features of these complex products.
• Buffer ETFs: Buffer ETFs are also known as defined-outcome ETFs, since the ETF is designed to
offer downside protection for a specified period of time. These ETFs are modeled after
options-based structured notes, but are generally cheaper, and offer more liquidity. Buffer
ETFs are designed to safeguard against market downturns by employing complex options
strategies. Buffer ETFs typically charge higher management fees that are considerably more
than the index funds whose performance they attempt to track. Additionally, because buffer
funds own options, they do not receive dividends from their equity holdings. Both factors
result in the underperformance of the Buffer ETF compared to the index they attempt to
track. Clients should carefully read the prospectus for a buffer ETF to fully understand the cost
structures, risks and features of these complex products.
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Environment, Social and Governance Investment Criteria Risk: If a portfolio is subject to certain
environmental, social and governance (ESG) investment criteria it may avoid purchasing certain
securities for ESG reasons when it is otherwise economically advantageous to purchase those
securities, or may sell certain securities for ESG reasons when it is otherwise economically
advantageous to hold those securities. In general, the application of portfolio’s ESG investment
criteria may affect the portfolio’s exposure to certain issuers, industries, sectors and geographic
areas, which may affect the financial performance of the portfolio, positively or negatively, depending
on whether these issuers, industries, sectors or geographic areas are in or out of favor. An adviser or
vendor can vary materially from other ESG advisers and vendors with respect to its methodology for
constructing ESG portfolios or screens, including with respect to the factors and data that it collects
and evaluates as part of its process. As a result, an adviser’s or vendor’s ESG portfolio or screen may
materially differ from or contradict the conclusions reached by other ESG advisers or vendors with
respect to the same issuers. Further, ESG criteria is dependent on data and is subject to the risk that
such data reported by issuers or received from third party sources may be subjective, or may be
objective in principal but not verified or reliable.
Cybersecurity Risks: Our firm and our service providers are subject to risks associated with a breach
in cybersecurity. Cybersecurity is a generic term used to describe the technology, processes, and
practices designed to protect networks, systems, computers, programs, and data from cyber-attacks
and hacking by other computer users, and to avoid the resulting damage and disruption of hardware
and software systems, loss or corruption of data, and/or misappropriation of confidential
information.
In general, cyber-attacks are deliberate; however, unintentional events may have similar effects.
Cyber-attacks may cause losses to clients by interfering with the processing of transactions, affecting
the ability to calculate net asset value or impeding or sabotaging trading. Clients may also incur
substantial costs as the result of a cybersecurity breach, including those associated with forensic
analysis of the origin and scope of the breach, increased and upgraded cybersecurity, identity theft,
unauthorized use of proprietary information, litigation, and the dissemination of confidential and
proprietary information. Any such breach could expose our firm to civil liability as well as regulatory
inquiry and/or action. In addition, clients could be exposed to additional losses as a result of
unauthorized use of their personal information.
While our firm has established a business continuity plan and systems designed to prevent cyber-
attacks, there are inherent limitations in such plans and systems, including the possibility that certain
risks have not been identified. Similar types of cybersecurity risks are also present for issuers of
securities, investment companies and other investment advisers in which we invest, which could
result in material adverse consequences for such entities and may cause a client's investment in such
entities to lose value.
Pandemic Risk: Large-scale outbreaks of infectious disease can greatly increase morbidity and
mortality over a wide geographic area, crossing international boundaries, and causing significant
economic, social, and political disruption. It is difficult to predict the long-term impact of such events
because they are dependent on a variety of factors including the global response of regulators and
governments to address and mitigate the worldwide effects of such events. Workforce reductions,
travel restrictions, governmental responses and policies and macroeconomic factors will negatively
impact investment returns.
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Recommendation of Other Advisers: In the event we recommend a third-party investment adviser to
manage all or a portion of your assets, we will advise you on how to allocate your assets among
various classes of securities or third-party investment managers, programs, or managed model
portfolios. As such, we will primarily rely on investment model portfolios and strategies developed by
the third-party investment advisers and their portfolio managers. If there is a significant deviation in
characteristics or performance from the stated strategy and/or benchmark, we may recommend
changing models or replacing a third-party investment adviser.
The primary risk associated with investing with a third party is that, while a particular third party may
have demonstrated a certain level of success in the past, it may not be able to replicate that success
in future markets. In addition, as we do not control the underlying investments in third party model
portfolios, there is also a risk that a third party may deviate from the stated investment mandate or
strategy of the portfolio, making it a less suitable investment for our clients. To mitigate this risk, we
seek third parties with proven track records that have demonstrated a consistent level of
performance and success over time.
A third party’s past performance is not a guarantee of future results and certain market and economic
risks exist that may adversely affect an account’s performance that could result in capital losses in
your account. Please refer to the third-party investment adviser’s advisory agreements, Form ADV
Brochure, and associated disclosure documents for details on their specific investment strategies,
methods of analysis, and associated risks.
Cryptocurrency Risk: Cryptocurrency (e.g., bitcoin and ether), often referred to as “virtual currency”,
“digital currency”, or “digital assets”, is designed to act as a medium of exchange. Cryptocurrency is
an emerging asset class. There are thousands of cryptocurrencies, the most well-known of which is
bitcoin. Certain of the firm’s clients may have exposure to bitcoin or another cryptocurrency, directly
or indirectly through an investment such as an ETF or other investment vehicles.
Cryptocurrency operates without central authority or banks and is not backed by any government.
Cryptocurrencies may experience very high volatility and related investment vehicles may be affected
by such volatility. As a result of holding cryptocurrency, certain of the firm’s clients may also trade at a
significant premium or discount to NAV. Cryptocurrency is also not legal tender. Federal, state or
foreign governments may restrict the use and exchange of cryptocurrency, and regulation in the U.S.
is still developing. The market price of many cryptocurrencies, including bitcoin, has been subject to
extreme fluctuations. If cryptocurrency markets continue to be subject to sharp fluctuations,
investors may experience losses if the value of the client’s investments decline. Similar to fiat
currencies (i.e., a currency that is backed by a central bank or a national, supra-national or quasi-
national organization), cryptocurrencies are susceptible to theft, loss and destruction. Cryptocurrency
exchanges and other trading venues on which cryptocurrencies trade are relatively new and, in most
cases, largely unregulated and may therefore be more exposed to fraud and failure than established,
regulated exchanges for securities, derivatives and other currencies. The SEC has issued a public
report stating U.S. federal securities laws require treating some digital assets as securities.
Cryptocurrency exchanges may stop operating or permanently shut down due to fraud, technical
glitches, hackers or malware. Due to relatively recent launches, most cryptocurrencies have a limited
trading history, making it difficult for investors to evaluate investments. Generally, cryptocurrency
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transactions are irreversible such that an improper transfer can only be undone by the receiver of the
cryptocurrency agreeing to return the cryptocurrency to the original sender. Digital assets are highly
dependent on their developers and there is no guarantee that development will continue or that
developers will not abandon a project with little or no notice. Third parties may assert intellectual
property claims relating to the holding and transfer of digital assets, including cryptocurrencies and
their source code. Any threatened action that reduces confidence in a network’s long-term ability to
hold and transfer cryptocurrency may affect investments in cryptocurrencies.
Many significant aspects of the U.S. federal income tax treatment of investments in cryptocurrency
are uncertain and an investment in cryptocurrency may produce income that is not treated as
qualifying income for purposes of the income test applicable to regulated investment companies.
Certain cryptocurrency investments may be treated as a grantor trust for U.S. federal income tax
purposes, and an investment by the firm’s clients in such a vehicle will generally be treated as a direct
investment in cryptocurrency for tax purposes and “flow-through” to the underlying investors.
Disciplinary Information - Item 9
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to your evaluation of us or the integrity of our management.
There is no history of reportable material legal or disciplinary events by our firm, our management, or
advisory representatives.
Other Financial Industry Activities or Affiliations - Item 10
AIS Planning is a licensed insurance agency that sells fixed insurance products. Cathy L. Juilfs,
President/CEO, Jason C Hallonquist, Senior Advisor, and other Associated Persons of AIS Planning, are
licensed insurance agents and can affect transactions in various insurance products, including life,
health, disability, long-term care, and annuities, among others. These individuals earn commissions
for these activities. The sale of annuity contracts or insurance products offered by Associated Persons
are intended to complement AIS Planning’s advisory services. However, a conflict of interest exists
due to the receipt of dual forms of compensation because Associated Persons have an incentive to
recommend insurance products based on the compensation to be received, rather than on a client’s
needs. AIS Planning has policies and procedures in place to monitor all client transactions and all
client transaction costs will be disclosed to the client. Clients to whom the firm offers advisory
services are informed that they are under no obligation to use the firm’s Associated Persons for
insurance services and may use the insurance brokerage firm and agent of their choice.
Where AIS Planning finds an Associated Person has not acted in the best interest of the client, AIS
Planning may cancel the transaction. Alternatively, AIS Planning may deduct the commission costs
from the advisory fee paid by the client. In any event, all client transaction costs will be disclosed to
the client.
Ms. Juilfs & Mr. Hallonquist spend less than 1% of their time in their capacities as insurance agents.
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Recommendation of third-party investment managers
Historically, we have recommended the services of various third-party investment managers as part
of our asset allocation and investment strategy. AIS Planning shares in the compensation received by
the third-party investment manager for managing your account. The compensation arrangement
presents a conflict of interest due to a financial incentive to recommend the services of the third-
party investment manager based on the compensation received. You are not required to use the
services of any third-party investment manager we recommend.
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading - Item 11
Description of Our Code of Ethics
AIS Planning has adopted a Code of Ethics (the “Code”) to address investment advisory conduct. The
Code focuses primarily on fiduciary duty, personal securities transactions, insider trading, gifts, and
conflicts of interest. The Code includes AIS Planning’s policies and procedures developed to protect
clients’ interests in relation to the following topics:
• The duty at all times to place the interests of clients first;
• The requirement that all personal securities transactions be conducted in such a manner that
is consistent with the Code of Ethics;
• The responsibility to avoid any actual or potential conflict of interest or misuse of an
employee’s position of trust and responsibility;
• The fiduciary principle that information concerning the identity of security holdings and
financial circumstances of clients is confidential; and
• The principle that independence in the investment decision-making process is paramount.
You can request a copy of our Code of Ethics by calling us at (320) 252-6552 or mailing a request to
our principal office.
Personal Trading Practices
At times, AIS Planning and/or its Associated Persons may take positions in the same securities as
clients, which may pose a conflict of interest with clients. AIS Planning and its Associated Persons will
generally be “last in” and “last out” for the trading day when trading occurs in close proximity to
client trades. We will not violate our fiduciary responsibilities to our clients. Front running (trading
shortly ahead of clients) is prohibited. Should a conflict occur because of materiality (i.e., a thinly
traded stock), disclosure will be made to the client(s) at the time of trading. Incidental trading not
deemed to be a conflict (i.e., a purchase or sale which is minimal in relation to the total outstanding
value, and as such would have negligible effect on the market price) would not be disclosed at the
time of trading.
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Brokerage Practices – Item 12
Suggestion of Broker
Clients invested through the various programs developed by SEI Investments Management
Corporation ("SIMC"), are required to custody accounts with SEI Trust Company, (“SEI”), a wholly
owned subsidiary of SEI Investments. SEI is a federally registered thrift institution. Trades executed
through SEI for SEI funds are placed free of charge, as an accommodation to clients. However,
accounts may be subject to an annual custodial fee of up to $1,000. The exact fee will be listed in SEI’s
account opening document. Clients invested in the American Funds Program are required to custody
accounts with American Funds.
All brokerage commissions, custodial fees and service charges, stock transfer fees, and other similar
charges incurred in connection with transactions for a client’s account will be paid out of the assets in
a client’s account or billed separately to the client (by the custodian) and is in addition to the
investment management fees paid to AIS Planning.
Research and Other Soft Dollar Benefits
Although not considered “soft dollar” compensation, AIS Planning may receive benefits from SEI/SIMC
or American Funds such as research services, reports, software, and institutional trading support.
Best Execution
AIS Planning will diligently comply with all federal securities laws regarding “best execution” to
ascertain the best markets for securities, and to buy or sell in such markets so prices to clients are as
favorable as possible under prevailing market conditions.
We are bound by ERISA and the Internal Revenue Code, and as such, are committed to avoiding
misleading statements about fees, investments, and services we provide, while disclosing basic
information about potential conflicts of interest that may arise while providing financial planning
services.
AIS Planning understands its duty for best execution and considers all factors in making
recommendations to its clients. These research services may be useful in servicing all AIS Planning
clients, and may not be used in connection with any particular account that may have paid
compensation to the firm in providing such services. While AIS Planning may not always obtain the
lowest commission rate, AIS Planning believes the rate is reasonable in relation to the value of the
brokerage and research services provided.
Brokerage for Client Referrals
AIS Planning does not receive client referrals from broker-dealers and custodians in which we have an
institutional advisory arrangement. Also, we do not receive other benefits from a broker-dealer in
exchange for client referrals.
Directed Brokerage
Clients invested through the various programs developed by SIMC are required to custody accounts
with SEI and clients invested in the American Funds Program are required to custody accounts with
American Funds. The client may direct brokerage to a specified broker-dealer other than the firm
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recommended by AIS Planning. However, the client will not be able to participate in the firm’s
recommended investment programs.
In client directed brokerage arrangements, it is up to the client to negotiate the commission rate, as
AIS Planning will not. The client may not be able to negotiate the most competitive rate and as a
result, may pay more than the rate available through the custodian used by AIS Planning. In client-
directed brokerage arrangements, the client may not be able to participate in aggregated (“blocked”)
trades, which may help reduce the cost of execution. Where the client does not otherwise designate a
broker dealer, AIS Planning recommends broker dealers with competitive commission rates.
Review of Accounts - Item 13
AIS Planning will monitor your portfolio’s performance on a continuous basis. Portfolio performance is
reviewed, at a minimum, on a quarterly basis. AIS Planning offers portfolio management clients an in-
person portfolio review meeting on an annual basis. We will also monitor the TPAs to ensure their
performance and investment style remains aligned with your investment goals and objectives.
The Associated Person assigned to each client relationship will conduct a formal account review once
every calendar year. The Chief Compliance Officer will oversee the Associated Persons' monitoring of
portfolios and financial plans for investment objectives and other supervisory review.
A financial plan is a snapshot in time and no on-going reviews are conducted. We recommend clients
engage us on an annual basis to update their financial plans.
Clients will receive statements directly from their account custodian(s) on at least a quarterly basis.
Additionally, the TPA managing the client's account may provide performance reports.
Client Referrals and Other Compensation - Item 14
We do not receive economic benefits from third parties in exchange for providing investment advice
or other advisory services to our clients. However, as disclosed in the Research and Other Soft Dollar
Benefits section above, we receive research and other benefits from SEI and SIMC.
Economic Benefits Received from Vendors and Product Sponsors
Occasionally, our firm and our Associated Persons will receive additional compensation from vendors.
Compensation could include such items as gifts; an occasional dinner or ticket to a sporting event;
reimbursement in connection with educational meetings with an Associated Person, reimbursement
for consulting services, client workshops, or events; or marketing events or advertising initiatives,
including services for identifying prospective clients. Receipt of additional economic benefits presents
a conflict of interest because our firm and Associated Persons have an incentive to recommend and
use vendors based on the additional economic benefits obtained rather than solely on the client’s
needs. We address this conflict of interest by recommending vendors that we, in good faith, believe
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are appropriate for the client’s particular needs. Clients are under no obligation contractually or
otherwise, to use any of the vendors recommended by us.
Recommendation of third-party investment managers
Historically, we have recommended the services of various third-party investment managers as part
of our asset allocation and investment strategy. AIS Planning shares in the compensation received by
the third-party investment manager for managing your account. The compensation arrangement
presents a conflict of interest due to a financial incentive to recommend the services of the third-
party investment manager based on the compensation received. You are not required to use the
services of any third-party investment manager we recommend.
We and our related persons do not compensate, either directly or indirectly, any person or entity who
is not our supervised person for client referrals.
Custody - Item 15
We do not have physical custody of any of your funds and/or securities. Your funds and securities will
be held with a bank, broker-dealer, or other independent, qualified custodian.
In most cases, the third-party investment adviser (“TPA”) calculates and deducts advisory fees directly
from the client’s custodial account(s) pursuant to an authorization provided by you directly to the
TPA. The TPA remits a portion of the fees to AIS Planning. In such cases, AIS planning does not get
involved in the fee calculation or deduction process.
Occasionally, AIS planning will directly instruct the custodian to debit your account(s) for the payment
of certain advisory fees, such as fees for financial planning services. In such cases, AIS Planning is
deemed to exercise custody over your funds or securities.
With respect to third party standing letters of authorization (“SLOA”) where a client grants us
authority to direct custodians to disburse funds to one or more third party accounts, we are deemed
to have custody pursuant to Rule 206(4)-2 (the “Custody Rule”). We have taken steps to have controls
and oversight in place to comply with the no-action letter issued by the SEC on February 21, 2017 (the
“SEC no-action letter”). We are not required to comply with the surprise examination requirements of
the Custody Rule if we are in compliance with the representations noted in the SEC no-action letter.
Where our firm acts pursuant to a SLOA, we believe we are making a good faith effort to comply with
the representations noted in the SEC no-action letter. Additionally, since many of the representations
noted in the SEC no-action letter involve the qualified custodian’s operations, we will collaborate
closely with our custodian(s) to ensure that the representations are met.
You will receive account statements from the independent, qualified custodian(s) holding your funds
and securities at least quarterly. The account statements from your custodian(s) will indicate the
amount of our advisory fees deducted from your account(s) each billing period.
We urge our clients to review their account statements for accuracy. The custodial statement is the
official record of your account for tax purposes. If you have questions about your statements, or if
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you did not receive a statement from the qualified custodian, please call our office number located on
the cover page of this brochure.
Investment Discretion - Item 16
Our firm offers Ongoing Investment Management services to its advisory clients on a discretionary
basis. Clients must grant the firm discretionary authority in the Financial Service Agreement.
Discretionary portfolio management means we will make investment decisions and place portfolio
reallocation orders in your account without contacting you prior to each transaction.
If you wish, you may limit our discretionary authority by, for example, setting a limit on the type of
securities that can be purchased for your portfolio. Simply provide us with your restrictions or
guidelines in writing.
Voting Client Securities - Item 17
Proxy Voting
AIS Planning will not vote proxies on behalf of client accounts, although, at the client’s request, AIS
Planning may offer clients advice regarding corporate actions and the exercise of proxy voting rights
and/or materials.
Questions about proxies may be made via the contact information on the cover page.
Financial Information - Item 18
We are required in this Item to provide you with certain financial information or disclosures about AIS
Planning’s financial condition.
AIS Planning does not require the prepayment of over $1,200 six or more months in advance.
Additionally, AIS Planning has no financial commitment that impairs its ability to meet contractual and
fiduciary commitments to clients, and has not been the subject of a bankruptcy proceeding.
Requirements of State-Registered Advisers - Item 19
This section is not applicable because our firm is SEC registered.
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Miscellaneous
Class Action Lawsuits
From time to time, securities held in the accounts of clients will be the subject of class action lawsuits.
AIS Planning has no obligation to determine if securities held by the client are subject to a pending or
resolved class action lawsuit. It also has no duty to evaluate a client’s eligibility or to submit a claim to
participate in the proceeds of a securities class action settlement or verdict. Furthermore, the firm has
no obligation or responsibility to initiate litigation to recover damages on behalf of clients who may
have been injured as a result of actions, misconduct, or negligence by corporate management of issuers
whose securities are held by clients.
Where the firm receives written or electronic notice of a class action lawsuit, settlement, or verdict
affecting securities owned by a client, it will forward all notices, proof of claim forms, and other
materials to the client. Electronic mail is acceptable where appropriate, and if the client has authorized
contact in this manner.
AIS Planning Privacy Notice
This notice is being provided to you in accordance with the Securities and Exchange Commission’s rule
regarding the privacy of consumer financial information (“Regulation S-P”). Please take the time to
read and understand the privacy policies and procedures that we have implemented to safeguard
your non-public personal information.
INFORMATION WE COLLECT
AIS Planning must collect certain personally identifiable financial information about its customers to
provide financial services and products. The personally identifiable financial information that we
gather during the normal course of doing business with you may include:
information we receive from you on applications or other forms;
information about your transactions with us, our affiliates, or others;
information we receive from a consumer reporting agency.
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•
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INFORMATION WE DISCLOSE
We do not disclose any non-public personal information about our customers or former customers to
anyone, except as permitted or required by law, as necessary to provide services to you, or if you
have given us permission in writing. In accordance with Section 248.13 of Regulation S-P, we may
disclose all of the information we collect, as described above, to certain non-affiliated third parties
such as our attorneys, accountants, auditors, and persons or entities that are assessing our
compliance with industry standards. We enter into contractual agreements with all non-affiliated
third parties that prohibit such third parties from disclosing or using the information other than to
carry out the purposes for which we disclose the information.
Regulation S-AM: Under Regulation S-AM, we are prohibited from using eligibility information that
we receive from an affiliate to make a marketing solicitation unless: (1) the potential marketing use of
that information has been clearly, conspicuously and concisely disclosed to the consumer; (2) the
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consumer has been provided a reasonable opportunity and a simple method to opt out of receiving
the marketing solicitations; and (3) the consumer has not opted out. We do not receive information
regarding marketing eligibility from affiliates to make solicitations.
Regulation S-ID: Regulation S-ID requires our firm to have an Identity Theft Protection Program
(“ITPP”) that controls reasonably foreseeable risks to customers or to the safety and soundness of our
firm from identity theft. We have developed an ITPP to adequately identify and detect potential red
flags to prevent and mitigate identity theft.
CONFIDENTIALITY AND SECURITY
We restrict access to non-public personal information about you to those Employees who need to
know that information to provide financial products or services to you. We maintain physical,
electronic, and procedural safeguards that comply with federal standards to guard your non-public
personal information.
ACCURACY
AIS Planning strives to maintain accurate personal information in our client files at all times. However,
as personal situations, facts and data change over time, we encourage our clients to provide feedback
and updated information to help us meet our goals.