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Part 2A of Form ADV: Firm Brochure
5200 W. 73rd Street
Edina, MN 55439
Telephone: 952-841-2222
Web Address: www.accredited.com
January 1st, 2026
This brochure provides information about the qualifications and business
practices of Accredited Investors Wealth Management (“Accredited”). If you have
any questions about the contents of this brochure, please contact us at 952-841-
2222. The information in this brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any state securities
authority.
Additional information about Accredited Investors Wealth Management is also
available on the SEC’s website at www.adviserinfo.sec.gov. You can search this
site by a unique identifying number, known as a CRD number. Our firm's CRD
number is 105439.
Item 2 Material Changes
Accredited Investors Wealth Management has no material changes to report since our last
annual update dated 3/12/24.
Clients will receive a summary of any material changes to this and subsequent Brochures by
April 30th of each year. Furthermore, we will provide you with interim summary disclosures
promptly when certain information becomes materially inaccurate.
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Item 3 Table of Contents
Page
Item 1
Cover Page
Item 2
Material Changes
2
Item 3
Table of Contents
3
Item 4
Advisory Business
4
Item 5
Fees and Compensation
6
Item 6
Performance-Based Fees and Side-By-Side Management
8
Item 7
Types of Clients
9
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
9
Item 9
Disciplinary Information
12
Item 10 Other Financial Industry Activities and Affiliations
12
Item 11
Code of Ethics, Participation or Interest in Client Transactions
12
and Personal Trading
Item 12
Brokerage Practices
13
Item 13
Review of Accounts
16
Item 14
Client Referrals and Other Compensation
17
Item 15
Custody
18
Item 16
Investment Discretion
18
Item 17
Voting Client Securities
19
Item 18
Financial Information
20
Item 19 Other Information
20
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Item 4 Advisory Business
Accredited Investors Wealth Management is an independently owned firm located in Edina,
Minnesota. Accredited began conducting business in 1987. Accredited is wholly owned by a
group of employee shareholders.
Accredited Investors Wealth Management’s advisory services include some or all the following.
The nature and extent of services is memorialized in the applicable written agreements.
WEALTH MANAGEMENT SERVICES
Accredited works with clients to offer customized, comprehensive, fee-only wealth
management solutions specific to the client’s financial needs and circumstances. Our work is
based on Ross Levin’s book, Implementing the Wealth Management Index, published by
Bloomberg Press. We have a strong emphasis on the link between money and values. Our
process is client focused and collaborative, where the client takes an active role in the decision-
making process. Each client has a dedicated team of advisors who work with them to meet
their individual wealth management needs.
Given our customized approach and diverse groups of clients, we do not create a standard
financial plan in the sense of something that is bound and put on a shelf. Rather, we evaluate
and track each client’s progress in several key areas. In general, our wealth management
services cover the following areas:
ASSET PROTECTION covers wealth management strategies that intend to preserve an
individual’s wealth and protect it from potential risks. This consists primarily of various
types of insurance: life insurance, long-term care insurance, property and casualty
insurance, and medical insurance.
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DISABILITY & INCOME MANAGEMENT focuses on planning for income and taxes.
This consists of protecting future income, analyzing current and future cash flow
objectives and needs, and income tax planning.
DEBT MANAGEMENT is focused on tracking and analysis of personal debt and net
worth. Personal debt is typically divided into home loans, such as mortgages and home
equity lines of credit, personal loans, and business debt.
ESTATE PLANNING consists of strategic planning for asset transfer at death as well as
the tracking of any documents relevant to an individual’s estate such as beneficiary
designations, trust documents, and wills. It also involves charitable planning and gifting
strategies.
INVESTMENT PLANNING is concerned with the ownership and maintenance of assets
reflected on an individual’s balance sheet as well as the appropriate investment
management for the individual’s portfolio of assets. This includes individual savings,
managed investment accounts, qualified retirement plans, business ownership, home
ownership, and non-traditional assets.
At different points in clients’ lives, the relative importance of these areas ebb and flow, and we
regularly analyze how each component fits together as part of each client’s planning strategy.
INVESTMENT ADVISORY SERVICES
Our firm provides investment advice reflecting the individual needs of the client. Through
personal discussions in which goals and objectives are established, we develop a client's
investment policy and create and manage a portfolio based on that policy. During our data-
gathering process, we determine the client’s individual objectives, time horizon, risk tolerance,
legacy goals, and liquidity needs. As appropriate, we also review and discuss a client's prior
investment history, as well as family composition and background.
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Our investment recommendations are not limited to any specific product or service and will
generally include advice regarding the following securities: Mutual Funds, Exchange-Traded
Funds (“ETFs”), Closed End Funds, Individual Equity Securities, Individual Fixed Income Securities,
Limited Partnership (LP) interests, and third-party Separately Managed Account (SMA) structures.
Clients can set specific parameters applicable to the management of their investment
portfolios, including restrictions on investing in certain securities or types of securities.
Examples include applying Environmental/Social/Governance (ESG) mandates to a certain
portion of a portfolio or restricting investments in the securities of a client’s employer. We can
customize many aspects of a client’s portfolio to meet their preferences or requirements.
With client authorization, Accredited engages third party managers for portions of client
accounts. Accredited conducts due diligence and monitors these accounts to ensure
compliance with the client’s investment management agreement. Investments involving higher
risk are recommended only when aligned with the client's objectives, risk tolerance, liquidity
needs, and suitability.
AMOUNT OF MANAGED ASSETS
As of 12/31/2024, we were actively managing $3,402,826,614 of clients' assets on a
discretionary basis plus $312,363,359 of clients' assets on a non-discretionary basis.
Item 5 Fees and Compensation
Accredited Investors Wealth Management receives no commissions, referral fees, or expense
reimbursements from any of our recommendations. Our fees are charged based on a
percentage of assets under management as follows:
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Up to $5,000,000 – 1% annually
$5,000,000 - $10,000,000 – 0.75% annually, plus fees of the first pricing level
$10,000,000 - $15,000,000 – 0.50% annually, plus fees of the first two levels
Over $15,000,000 – 0.25% annually, plus fees of the first three levels
We charge only against assets actively managed by Accredited. Therefore, assets such as cash
reserves, certain individual securities, 529 education accounts, and others, are not subject to
any management fee. A list of clients’ unmanaged assets (as applicable) is found within the
client’s portal.
Fees are calculated annually as a percentage of the market value of assets under management
and are based on the client’s anniversary date. Fees are paid quarterly, in advance, and
represent one-quarter of the agreed upon fee adjusted for applicable asset flows. Accredited
will aggregate all wealth management accounts it manages which belong to certain familial
relations of the client, typically referred to as “householding.” For purposes of determining
assets under management only, the values of such account(s) are aggregated with the account
values of the client’s same family, defined as spouse or partner and minor children. In addition,
Accredited offers the opportunity to aggregate account values of the client’s fee-paying
parents and adult children, which is referred to as “family billing.” Please refer to the written
advisory agreement for additional information. The fees for the first month under management
will be prorated. Typically, a client will authorize its custodian to deduct Accredited’s fee
directly from their account. Upon request, Accredited will send an invoice directly to the client.
Accredited’s fee schedules are non-negotiable and subject to a minimum annual fee of
$50,000. The minimum fee can be modified at Accredited’s sole discretion. There are limited
exceptions to the minimum annual fee that are considered by Accredited, including but not
limited to family relationships, life phase, anticipated liquidity events and/or composition of
wealth.
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Accredited has other past fee schedules and fee minimum arrangements in effect, which
include fee schedules and minimum annual fees that are lower than those shown above.
Accredited honors these legacy arrangements.
The client agreement can be cancelled at any time, by either party, for any reason upon receipt
of written notice. As disclosed above, certain fees are paid in advance of services provided.
Upon termination of any account, any prepaid, unearned fees will be promptly refunded. In
calculating a client’s reimbursement of fees, we will prorate the reimbursement according to
the number of days remaining in the billing period.
Fees paid to Accredited for advisory services are separate from those charged by mutual funds
or ETFs, as outlined in each fund’s prospectus. These typically include management and other
fund expenses. Clients could invest directly in mutual funds without our services but would not
receive our guidance in selecting funds suited to their financial goals.
When Accredited recommends a third-party manager, that manager’s fee is in addition to our
advisory fee. Clients should review all applicable fees- fund, manager, and Accredited- to
understand total costs and evaluate the value of our services.
Clients are also responsible for custodian and broker- dealer charges, including transaction
fees.
Please refer to the "Brokerage Practices" section (Item 12) of this Form ADV for additional
information.
Item 6 Performance-Based Fees and Side-By-Side Management
Accredited Investors Wealth Management does not charge performance-based fees. Refer to
Item 5 for our fee and compensation practices.
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Item 7 Types of Clients
Accredited Investors Wealth Management provides advisory services to the following types of
clients:
Individuals and families
•
• Trusts
• Foundations and endowments
• Charitable organizations
• Pension and profit-sharing plans (other than plan participants)
• Corporations or other businesses not listed above
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
At Accredited Investors Wealth Management, our investment decisions are guided by the
theory of mean reversion. This investment theory states that while valuations and returns for
various assets may vary substantially, over time valuations will return to their long-term
average. This leads to a clear-cut investment principle: buy low and sell high.
While in concept this philosophy is quite straightforward, its implementation requires a
disciplined approach.
We tend to not chase investment returns or move capital to “hot” sectors or assets. We focus
on long-term results by allocating capital to areas of the market where we perceive the most
attractive relative valuations and therefore the greatest potential returns.
The Investment Committee (“The IC”), which is led by our Chief Investment Officer,
incorporates this approach into our portfolio construction process. Individual client portfolio
allocations are tailored based on specific objectives and risk tolerances, and are constructed
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from a mix of appropriate assets, titled in clients’ own names, and held at third party
custodians or directly with private investment funds.
PORTFOLIO CONSTRUCTION
STRATEGIC
The firm currently has strategic asset allocations which vary based on risk and return. The mix is
determined by the long-term historical characteristics of each asset class and is therefore rarely
altered. A strategic asset allocation is selected for each client based on factors such as risk
tolerance, portfolio liquidity needs, and time horizon.
TACTICAL
Using the strategic asset allocation as a framework, the IC then looks to tactically deploy capital
based on factors such as current valuations relative to historic averages, comparisons across
asset classes, anticipated economic and market conditions, and business and financial
fundamentals.
INVESTMENT SELECTION
Finally, the IC decides on the specific investment vehicle to represent the strategic and tactical
asset allocations.
EXCHANGE-TRADED FUNDS AND MUTUAL FUNDS
The majority of the firm’s assets are held in the form of Exchange-Traded Funds (ETFs) and
mutual funds, both actively and passively managed. Although the factors change based on
market conditions and asset class, general considerations are expense ratios, fund size, firm
size, risk and return metrics, performance history, compensation practices, and style biases. We
only purchase mutual funds that we can buy without sales charges. Our asset base often allows
access to institutional share classes, which can include trading costs but usually feature lower
internal fund expenses compared to other share classes.
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PRIVATE INVESTMENT FUNDS
Accredited integrates private investments into client portfolios when appropriate and when
certain investment characteristics are unavailable through traditional public fund structures.
These investments are typically accessed through Limited Partnerships and are selected based
on factors such as client objectives, portfolio composition, liquidity needs, and time horizon.
Examples of private investment strategies include seed-stage venture capital, lower middle
market private equity, Small Business Administration licensed mezzanine debt, niche
commercial real estate, litigation finance, and secondary funds.
SEPARATELY MANAGED ACCOUNTS (SMAs)
As an alternative to traditional ETF or mutual fund formats, Accredited utilizes third-party
managed SMAs in various asset classes when appropriate to client circumstances. These
accounts, held directly in client names, may range from more conservative to more aggressive
depending upon the strategy deployed. Examples of SMA strategies include equity direct index
accounts, municipal bond ladder accounts, and tax aware leveraged long/short equity
accounts.
OTHER INVESTMENT OPTIONS
In specific client situations, the firm also utilizes other investment options, such as certificates
of deposit, or variable or immediate annuities.
INVESTMENT RISKS
Investing presents a number of risks, measurable and otherwise. Some, but not all, of the risks
include fluctuations relating to general economic conditions, interest rates, inflation, liquidity
constraints, earnings and earnings expectations, political risk including regulations and changes
in laws, and currency risks. Additional risks may arise from the use of leverage, margin, or
complex strategies, which can increase volatility and potential losses. No investment strategy
can guarantee profit or prevent loss, and all investments carry the possibility of losing principal.
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CASH MANAGEMENT
For clients with known liquidity needs, we recommend maintaining cash or cash equivalents
outside their investment portfolio to fund near-terms expenses. This approach helps reduce
portfolio risk by avoiding forced sales at unfavorable valuations. The recommended reserve
typically equals 12-36 months of spending needs, with the exact amount determined by the
Investment Committee based on market conditions and the client’s circumstances and
preferences.
Item 9 Disciplinary Information
Accredited Investors Wealth Management and its employees do not have legal or disciplinary
events to disclose.
Item 10 Other Financial Industry Activities and Affiliations
Our firm and our related persons are not engaged in other financial industry activities and have
no other industry affiliations.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Accredited Investors Wealth Management has adopted a Code of Ethics (“the Code”) which
sets forth ethical standards of conduct required of our employees, including compliance with
applicable federal securities laws. The purpose of the Code is to preclude activities which may
lead to or give the appearance of unethical business conduct.
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The Code is designed to, among other things, provide reasonable assurance that the personal
securities transactions, activities and interests of our employees will not interfere with making
decisions in the best interest of advisory clients.
Our firm and/or individuals associated with our firm buy and sell securities for their personal
accounts identical to or different from those recommended to our clients. Further, any related
person(s) can have an interest or transact in a security for their own accounts at or about the
same time that Accredited recommends or invests in that same security for a client. A conflict
of interest exists in such cases because employees could trade ahead of clients and potentially
receive more favorable prices. To monitor this conflict, Accredited requires employees to report
personal investment holdings and securities transactions. Employees are also required to
obtain prior approval of any acquisition of securities in a limited offering (e.g., private
placement) or initial public offering. Accredited reviews this information for compliance with
the Code.
Accredited staff engage in business activities outside of Accredited. For example, staff serve on
committees and boards of for-profit and not-for-profit companies. Some of these
organizations are clients of Accredited, or service providers and professional organizations that
do business with Accredited. All opportunities are approved by Compliance to ensure they are
in the interest of the firm and its clients.
A copy of our Code of Ethics is available to current and prospective clients upon request.
Item 12 Brokerage Practices
Accredited Investors Wealth Management will endeavor to select those brokers or dealers
which will provide the best services at the lowest possible cost. Brokers and dealers are
selected based on stability, reputation, ability to provide professional services, competitive
commission rates and prices, research, trading platform, and other services.
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Accredited recommends the brokerage and custodial services of Charles Schwab & Co., Inc.
(“Schwab” or “Schwab Institutional”), a FINRA-registered broker-dealer, member SIPC, to
maintain custody of clients’ assets and to effect trades for their accounts. Accredited
recommends Schwab based on a number of factors including service, fees, financial strength,
execution, and pricing. While we usually recommend clients establish accounts at Schwab, we
also have relationships with Fidelity Brokerage Services LLC (“Fidelity”) and Pershing LLC
(“Pershing”). It is the client’s decision to custody assets at a given custodian. Accredited is
independently owned and operated and not affiliated with any broker dealers.
RESEARCH AND SOFT DOLLAR ARRANGEMENTS
Accredited does not maintain any arrangements with broker-dealers or third parties for “soft
dollar benefits” in connection with client securities transactions.
Accredited receives benefits for maintaining a certain dollar threshold of client assets at a given
custodian. Unlike soft dollar benefits, these benefits do not depend on the amount of
brokerage transactions directed to the custodian. Accredited receives some or all of the
benefits listed below:
• access to client account data (such as trade confirmations and account statements)
facilitate trade execution and allocate aggregated trade orders for multiple client
•
accounts
• provide pricing and other market data
facilitate payment of Accredited Investors Wealth Management’s fees from client
•
accounts
• assist with back-office functions, record keeping and client reporting
research related products and tools
•
technology, compliance, legal, and business consulting
•
• educational conferences and events
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• publications and conferences on practice management and business succession
• access to employee benefits providers, human capital consultants, and insurance
providers
While these products and services do not come at any direct cost to client accounts, these
benefits create a potential conflict of interest. Accredited manages this potential conflict of
interest by periodically comparing the fees charged and services offered by its custodians with
those offered by other custodians.
TRADE EXECUTION
Transactions in client accounts are typically executed at the affiliated brokerage entity or
division of the custodian that holds the client’s assets. Transactions executed by a different
broker-dealer are charged a “prime broker” or “trade away” fee. Because of this, in order to
minimize trading costs, Accredited executes most trades with the client’s custodian.
TRADE AGGREGATION AND ALLOCATION
Due to the nature of the securities in which we actively trade (specifically, mutual funds and
ETFs), securities held in client accounts are generally traded on an individual basis. In the
situation that Accredited decides to purchase or sell the same securities for several clients at
approximately the same time, Accredited may (but is not obligated to) aggregate or “block
trade” those orders. Accredited aggregates orders if, in its judgement, such aggregation will
reasonably likely result in an overall economic benefit to the accounts.
TRADE ERRORS
As a fiduciary, Accredited is responsible for completing orders correctly, promptly and in the
best interests of our clients. In the event an error occurs in the handling of any client
transactions, due to Accredited’s actions, or inaction, or actions of others, Accredited’s policy is
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to seek to identify and correct any errors as promptly as possible without disadvantaging the
client or benefiting Accredited in any way.
If the error is the responsibility of Accredited, any client transaction will be corrected and
Accredited will be responsible for any client loss resulting from an inaccurate or erroneous
transaction. If a trade error results in a loss, Accredited will fully reimburse the client. If a trade
error results in a gain, either the client or the custodian will keep the gain generally as dictated
by the custodian’s trade error correction practices. Accredited maintains policies and controls
surrounding trade errors, designed to provide reasonable assurance trade errors are properly
addressed.
Item 13 Review of Accounts
WEALTH MANAGEMENT SERVICES
A review of the client’s financial situation by the client’s team occurs on a regular and as
needed basis. The frequency of client meetings is determined after a conversation with the
client and review of their situation and preferences. Client meetings typically provide an
environment in which to gather information, present analysis, and make recommendations.
However, much of the work regarding the development and execution of a client’s wealth
management strategy are performed in between meetings.
After meeting frequency is determined, agendas are set to help define focus areas for the
coming year. These agendas are flexible, and change based on the needs of the client and what
is most relevant to them at that time.
Reports and deliverables are presented in client meetings to help solidify concepts and
illustrate key findings. In addition, each client typically receives a post meeting letter
summarizing client goals, next steps, and action items.
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INVESTMENT ADVISORY SERVICES
Investment activity in clients’ portfolios is initiated based on deposits, withdrawals, transfers,
deviations from the client’s targeted asset allocation, as well as financial planning factors.
Additionally, changes in client objectives and risk tolerances will result in investment activity to
implement revised allocation targets. Periodic reviews are also performed with accounts
reviewed at least semi-annually. Reviews are performed by the Investment Manager in
consultation with the client’s Wealth Management team.
The Investment Committee reviews performance of the asset class and funds on a weekly basis
and can make a change at any time.
Accredited provides reports to clients on a quarterly basis and during scheduled meetings.
Based on client request, the reports are delivered electronically, written or both. Clients can
also access electronic investment information through Accredited’s secure, online client portal.
Item 14 Client Referrals and Other Compensation
It is Accredited’s policy not to accept or allow our related persons to accept any form of
compensation, including cash, sales awards or other prizes, from a non-client in conjunction
with the advisory services we provide to our clients.
It is Accredited Investors Wealth Management's policy not to engage solicitors or to pay
related or non-related persons for referring potential clients to our firm.
As described in Item 12, Accredited receives services from the clients’ custodians in
consideration of client assets held at the custodian.
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Item 15 Custody
Under government regulations, custody is not limited to physically holding clients’ funds
and/or securities. Advisers are deemed to have custody if they have the ability to control or
access client funds and/or securities.
As such, Accredited is deemed to have custody of client funds and securities in situations
where a client:
• Authorizes Accredited to deduct advisory fees directly from their account.
• Signs a Standing Letter of Authorization allowing Accredited to move client assets to a
3rd party.
• Provides Accredited with username and password information to access held away
accounts directly on the custodian’s website.
In these cases, clients receive monthly or quarterly account statements directly from the
independent, qualified custodians where their assets are held. Accredited urges clients to
carefully review these statements and compare those statements with statements they receive
from Accredited.
Item 16 Investment Discretion
Clients hire us to provide discretionary asset management services, in which case we place
trades in a client's account without contacting the client prior to each trade to obtain the
client's permission.
Our discretionary authority includes the ability to do the following without contacting the
client:
• Determine the security to buy or sell; and/or
• Determine the amount of the security to buy or sell
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Clients give us discretionary authority when they sign a discretionary agreement with our firm
and can limit this authority by giving us written instructions. Clients can change/amend such
limitations by once again providing us with written instructions.
Item 17 Voting Client Securities
Accredited Investors Wealth Management has policies and procedures to ensure that client
securities are voted in the best interest of the client and to address conflicts of interest. If
Accredited has proxy voting authority with respect to an account, it votes on matters including
corporate governance, adoption or amendments to compensations plans (including stock
options), and matters involving social issues and corporate responsibility. Accredited also votes
on proxies related to mergers, acquisitions, tender offers, bankruptcy proceedings or other
types of events. With respect to mutual funds, Accredited votes on matters such as the
approval of advisory contracts, distribution plans, and mergers.
If our firm has a potential conflict of interest in voting a particular security, we will notify the
client of the conflict and they will have the option to vote their own shares.
Accredited utilizes a third-party provider to assist with the administrative functions associated
with the voting of proxies including electronic delivery of ballots, online voting, and integrated
reporting and recordkeeping. All ballots pertaining to investments purchased by Accredited as
part of the client’s investment policy will be discussed and voted by the Investment Committee.
All remaining ballots for securities beneficially owned by the client, but not recommended by
Accredited, will generally be voted with the recommendation of the issuer’s senior
management team.
If a client does not authorize Accredited to vote proxies, clients receive their proxies or other
solicitations directly from the custodian or, in case of mutual fund shares, the fund’s transfer
agent.
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A copy of our complete proxy voting policies and procedures, as well as how Accredited voted
a specific proxy in the past, are available upon request.
Item 18 Financial Information
Accredited Investors Wealth Management is financially capable of meeting all contractual
commitments to clients.
Accredited Investors Wealth Management has never been the subject of a bankruptcy petition.
Item 19 Other Information
Class Actions and Other Legal Proceedings
Accredited Investors Wealth Management does not participate in legal proceedings, including
class actions, on behalf of its clients.
Recommending Service Providers
As described in Item 14, Accredited does not have any referral arrangements; however
Accredited will recommend third-party professionals, such as attorneys and accountants, to
clients. Some of these professionals are clients, individuals, or companies that do business with
Accredited. There is a potential conflict of interest to the extent Accredited seeks to provide
such third parties with preferential treatment so that in turn, the third parties provide
preferential treatment to Accredited. To manage this conflict, Accredited has multiple
professionals to whom we can recommend clients. We also work with third-party professionals
the client has an existing relationship with. All professionals go through the same selection and
management process regardless of the relationship. Accredited also requires reporting and
monitoring of these business relationships.
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