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February 2025
Form ADV Part 2A
COMPANY BROCHURE
Addis & Hill, Inc.
200 W. Lancaster Avenue
Suite 203
Wayne, Pennsylvania 19087
This brochure provides information about the
qualifications and business practices of Addis Hill. If
you have any questions about the contents of this
brochure, please contact us at 610.688.9500 or
AddisHill@AddisHill.com.
610.688.9500
AddisHill.com
IARD/CRD No.117495
Additional information about Addis Hill is also
available on the SEC’s website at
www.adviserinfo.sec.gov. The searchable IARD/CRD
number for Addis Hill is 117495. The information in
this brochure has not been approved or verified by the
United States Securities and Exchange Commission
(SEC) or by any state securities authority.
Addis Hill is a registered investment adviser. Please
note that the use of that term “registered investment
adviser” and a description of the firm and /or our
employees as “registered” does not imply a certain
level of skill or training.
Item 2: Material Changes
Advisor has no material changes.
Item 3: Table of Contents
Item 1: Cover Page Form ADV Part 2A
Item 2: Material Changes .......................................................................................................................................... 2
Item 3: Table of Contents .......................................................................................................................................... 2
Item 4: Advisory Business ......................................................................................................................................... 3
Item 5: Fees and Compensation............................................................................................................................... 4
Item 6: Performance‐Based Fees and Side‐By‐Side Management ...................................................................... 5
Item 7: Types of Clients ............................................................................................................................................. 5
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ................................................................ 5
Item 9: Disciplinary Information ............................................................................................................................... 7
Item 10: Other Financial Industry Activities and Affiliations................................................................................. 7
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ..................... 7
Item 12: Brokerage Practices .................................................................................................................................... 8
Item 13: Review of Accounts ..................................................................................................................................... 9
Item 14: Client Referrals and Other Compensation ............................................................................................ 10
Item 15: Custody....................................................................................................................................................... 10
Item 16: Investment Discretion .............................................................................................................................. 10
Item 17: Voting Client Securities ............................................................................................................................. 10
Item 18: Financial Information ............................................................................................................................... 10
Additional Information ............................................................................................................................................ 10
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Addis Hill Form ADV Part 2A Company Brochure
Item 4: Advisory Business
Owners
Addis & Hill, Inc. (herein after called Addis Hill) has been in business since March 2000 and is registered
with the state of Pennsylvania as a S Corporation and is registered as an investment adviser with the U.S.
Securities and Exchange Commission (SEC). Kent R. Addis, Jr. is a sixty percent (60%) shareholder and
Justin J. Hill is a forty percent (40%) shareholder.
Firm Description
In 2000, Addis Hill was founded to provide fee‐only personal financial planning and investment
management services to individuals and families. Addis Hill is not controlled by any other firm,
producer’s group, insurance company, or financial organization of any kind. As a result, the potential for
conflicts of interest is diminished. Addis Hill is guided by a fiduciary oath and fiduciary standards as a
member of NAPFA – The National Association of Personal Financial Advisors and The Institute for the
Fiduciary Standard.
Addis Hill’s advisory business is comprised of two parts; Financial Planning and Investment Management.
Addis Hill furnishes its advice through analysis and consultations.
Addis Hill continually integrates innovative processes, technology, and tools into its planning process.
In addition, the firm collaborates with outside professionals such as insurance professionals,
accountants, and attorneys to reduce risk and solve the challenges facing clients.
Financial Planning
Addis Hill defines financial planning as an active process designed to provide comprehensive services such
as risk management, asset allocation, tax mitigation, investment planning, insurance analysis, scenario
planning, Social Security and pension planning and more to its clients. Addis Hill begins each relationship
working under a Limited Scope Agreement. A discovery meeting is held to gather relevant information
about our client so we can learn as much as possible. Specific documents are collected by Addis Hill and all
the data is imputed into planning software, both proprietary and purchased. A debriefing meeting is held
with our client to relay what has been learned, what has been identified as challenges and opportunities,
and to discuss optimal implementation strategies. A decision to hire Addis Hill for on-going asset
management and financial planning services is made by both parties at this juncture.
Investment Management
Portfolio optimization is a data-driven approach to analyzing investments to eliminate investor
emotion and reliance on past performance when making investment decisions. The process is a
repeatable set of rules to reallocate periodically and take the subjectivity out of choosing and sizing
investments.
The goal is to minimize a portfolio's overall volatility and potentially reduce protracted portfolio
drawdowns. As a result, by controlling risk at the asset, sector, and security level, one can potentially
increase the probability of achieving long-term financial objectives more consistently.
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Addis Hill manages client assets on a discretionary basis. As of December 31, 2024, Addis Hill’s assets
under management were approximately $218,864,860 on a discretionary basis. Addis Hill charges a fee
based on a percentage of assets for on‐going portfolio management and financial advisory services.
Discretionary assets under management of Addis Hill, are invested in exchange traded funds and
individual bonds in companies such as iShares, Vanguard, State Street, Performance Trust and more.
Addis Hill does not act as a custodian of client assets. Client assets are custodied at Altruist, Schwab,
Pershing, TIAA and Transamerica for fee-only annuity contracts.
Item 5: Fees and Compensation
Addis Hill derives approximately ninety-eight (99%) percent of its advisory billings from assets
under management.
Fee Schedules
A one-time fee of $900, under a Limited Scope Agreement, will determine if there is an opportunity for
Addis Hill to provide ongoing investment management and advisory services.
Ongoing Advisory Fee and Investment Management Fee Schedule:
Annual advisory fee ranges from half of a percent (0.50%) to one and a quarter percent (1.25%)
annually depending on the amount of assets that are managed by Addis Hill. These assets are placed in
one or more of our managed ETF customized portfolios under our discretionary asset management
service. One‐twelfth of the annual fee will be billed monthly in advance. The monthly fee is based on
the account value on the last calendar day of the prior month. The fee will be paid directly to Addis Hill
from the accounts held by the custodian. Partial month fees at the beginning or end of an advisory
relationship will be prorated. The asset-based fee will cover on‐going comprehensive financial planning
and investment management services. Addis Hill’s minimum annual fee is $4000. All fees will be
disclosed up front.
The above fees are negotiable.
Advisory Billing Calculation:
The monthly fee rate is one-twelfth (1/12) of the annual fee. This is an illustrative example of the calculation
performed each month.
Account Value: $1,000,000
Annual Advisory Fee: 0.75%
Calculation: $1,000,000 x 0.75% = $7,500 $7,500 / 12 = $625 monthly fee
Other Fees
Addis Hill will employ the assistance of sub‐advisors for the management of specific portions of the
client’s portfolios. Clients are made aware of the use of sub‐advisors prior to any implementation of
investments. The sub‐advisory relationships are as follows:
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Performance Trust Capital Partners, Inc. (CRD# 107619) – 0.10% ‐ 0.15% one- time fee on initial bond
purchase.
The combination of Addis Hill and sub‐advisory fees will not exceed the industry excessive fee standard of
three percent (3%). Custodians may charge transaction fees on purchases or sales of Exchange Traded
Funds, Stocks, Bonds, Master Limited Partnerships, and Mutual Funds. In addition, there are operating
expense charges that are part of the operating expense ratio found in the fund’s prospectus. These fees
are accessed in addition and independent of the fees paid to Addis Hill. Addis Hill does not receive any
part of these fees.
Addis Hill fees are paid directly from the client’s portfolio accounts and those fees are administered
through Altruist and Pershing and Schwab and Transamerica, and TIAA for fee-only annuity products.
Addis Hill is a fee‐only firm that neither sells insurance products nor receives sales commissions in any
form.
Termination of Account
Since fees are collected on a monthly basis, in advance. Addis Hill will refund a prorated portion of the
current monthly fee to the client based on the number of days remaining in the current month if a client
or Addis Hill terminates its relationship. In addition, there can be small administration fees charged by
custodians for accounts transferring, independent of Addis Hill. Addis Hill does not receive any part of
these termination fees.
Addis Hill hereby retains the express right for whatever reason, to terminate the advisory relationship.
However, the client shall have the same express right for whatever the reason, to terminate its
relationship with Addis Hill without penalty.
Item 6: Performance‐Based Fees and Side‐By‐Side Management
Addis Hill does not use a performance‐based fee structure and side-by-side management because of the
potential conflict of interest. No fee is ever based upon capital gains or capital appreciation of assets.
Item 7: Types of Clients
Addis Hill provides investment advice mostly to individuals, as well as to trusts. Although there are no
required account minimums, clients typically have investible assets between $500,000 and
$20,000,000 and a net worth up to $25,000,000.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
General Investment Philosophy and Objectives
Consistent with Addis Hill philosophy and with the client’s respective investment styles and philosophies,
Addis Hill should make every effort to preserve capital and protect the real value of the assets. It is
understood that losses may occur, but that risk and losses will be considered at the aggregate portfolio
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level. Addis Hill should adhere to the investment management styles for which they were hired and make
reasonable efforts to control risk, recognizing that some risk is necessary to produce long-term results
that are sufficient to meet the investment objectives. Financial markets do fluctuate and there is no
guarantee that a certain return will be met. Past performance is not a guarantee of future results.
The asset class risk and return assumptions are based on various factors including historical data, market
valuations, economic expectations, market capitalizations, and financial modeling. The assumptions are
long-term in nature and are intended to be a reasonable approximation for a wide range of return
behavior that asset classes can potentially exhibit through uncertain market conditions. The asset class
assumptions are then combined in a manner consistent with the weightings of this investment strategy to
produce a range of possible returns for the time periods indicated.
Addis Hill believes that asset allocation – the overall mix of asset types within your portfolio – is an
extremely important factor in any portfolio’s behavior. There are many types of assets and many ways to
define asset categories. In basic terms though, most asset categories either: (1) entitle you to some form
of equity ownership; (2) provide an income stream in return for the use of your money; or (3) are a
combination of (1) and (2).
Risk Profile
Investing involves elements of risk, whether that risk is loss of dollars invested or erosion of the value of
wealth due to inflation or spending. In constructing an investment plan, Addis Hill considers the
willingness for clients to assume risk and performs a subjective and financial plan appraisal of the client’s
capacity to assume investment risk.
Addis Hill’s clients risk level and subsequently their portfolio’s equity/fixed income ratio are determined
through conversations held with the client and discussions about the risk needed or desired to
accommodate the financial plan. In addition, we test the risk level in the client’s financial plan to
determine the minimum risk level to achieve the desired result. A client may assume more or less risk
than a plan supports.
Constraints
Income Needs & Time Horizon
Financial goals are defined in terms of the money that clients require at specific dates in the future.
These can be in the form of monthly or annual needs, one-time lump sum distributions, or cash
reserves for emergency needs. Addis Hill considers these expected income needs and incorporates
them into the client’s overall investment allocations. Any unexpected income needs will be dealt with
carefully.
Taxes
When investment recommendations are implemented in non-qualified taxable accounts, there may be
tax costs. The impact of taxation will be considered in providing any investment recommendations,
purchases, or sales. Tax considerations fall into three areas: Tax Location, Withdrawal Order, and Wash
Sale Rule. Tax Location management evaluates where the best location for a security, with or without
dividends/capital gains and other behaviors is to be placed. Withdrawal Order considers the cost basis
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Addis Hill Form ADV Part 2A Company Brochure
and security lots when selling a security to lessen the tax liability. Wash Sale Rule considers a similar
alternate security to buy into, when selling a security to capture any gains or losses, to keep from being
out of the market.
Item 9: Disciplinary Information
There are no legal or disciplinary actions involved with either Addis Hill as an entity or Kent R. Addis, Jr. and
Justin J. Hill as individuals. There are no material facts to disclose regarding any legal or disciplinary events.
In addition, its employees have not been involved in any legal or disciplinary events related to past or
present activities.
Item 10: Other Financial Industry Activities and Affiliations
Addis Hill utilizes Performance Trust Capital Partners, Inc. for individual bonds as a sub-advisor. Prior to
utilizing a sub-advisor, Addis Hill will determine if the firm is properly licensed, notices filed or exempt.
Item 11: Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
Code of Ethics
Addis Hill has adopted a written Code of Ethics in accordance with SEC Rule 204A‐1 which has been
adopted by the state regulators. Such Code of Ethics outlines various professional responsibilities
imposed upon the principals and employees of Addis Hill, including, but not limited to ethical issues
concerning personal securities trading. A true and correct copy of the firm’s Code of Ethics is available
to clients and prospective clients upon request.
Investment Advice Relating to Retirement Accounts
When Addis Hill provides investment advice in a retirement plan account or individual retirement
account, we are fiduciaries within the meaning of Title 1 of the Employee Retirement Income Security
Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts.
The way advisors make money can create some conflicts of interest. We operate under a special rule
that requires us to act in your best interest and not put our interest ahead of yours.
Under this special rule’s provisions, we must:
Meet a professional standard of care when making investment recommendations (give
prudent advice);
Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
Avoid misleading statements about conflicts of interest, fees, and investments;
Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
Charge no more than is reasonable for our services; and
Give you basic information about conflicts of interest.
Kent R. Addis, Jr. is a member of NAPFA – The National Association of Personal Financial Advisors. As a
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member, Kent has committed to a code of ethics and Fiduciary Oath surrounding objectivity,
confidentiality, competence, suitability, disclosure, and professionalism.
William Mayer, CFP® is a certified financial planner. The certification is the standard of excellence in
rigorous education, training, and ethical standards. The CFP® Code of Ethics and Standards of
Conduct reflects his commitment to the financial services profession.
Addis Hill, the Registrant, has voluntarily subscribed to the “Best Practices for Financial Advisors”
published by The Institute for the Fiduciary Standard. The Best Practices offer a code of conduct and
outline a commitment to clients for subscribing financial advisors. They seek to clearly articulate what a
client can expect to receive from a subscribing financial advisor. These Best Practices do not replace our
regulatory compliance obligations or duties to clients under relevant laws, rules, or regulations. The
Institute for the Fiduciary Standard’s role is limited to publishing best practices as well as maintaining a
corresponding register of subscribing financial advisors. You can find a complete list of the Best Practices
on our website at AddisHill.com or TheFiduciaryInstitute.org
Insider Trading
Addis Hill is in complete compliance with The Insider Trading and Securities Fraud Enforcement Act of
1988. Specifically, Addis Hill has adopted a firm wide policy statement outlining insider trading
compliance including associated persons and other employees. This statement is distributed to all
associated persons and employees of Addis Hill and is signed and dated by each such person annually.
Supervisory Procedures
Addis Hill has adopted a written supervisory procedures statement highlighting the steps which shall be
taken to implement the firm wide policy. These materials are also distributed to all associated persons
and employees of Addis Hill, and are signed, dated and filed with the insider trading compliance
materials. There are provisions adopted for (1) restricting access to files, (2) providing continuing
education, (3) restricting and/or monitoring trading on those securities of which Addis Hill’s employees
may have non‐public information, (4) requiring all of Addis Hill’s employees to conduct their trading
through a specified broker or reporting all transactions promptly to Addis Hill, and (5) monitoring the
securities trading of the firm and its employees and associated persons. Addis Hill or individuals
associated with Addis Hill may buy or sell securities identical to those recommended to clients for their
personal accounts.
Justin Hill is acting Chief Compliance Officer of Addis Hill. Mr. Hill reviews all the activity in the personal
trading accounts of Addis Hill’s employees on a quarterly basis. The personal trades in nature are not
significant enough to affect any of the securities markets. In addition, Addis Hill has a retainer
relationship with Financial Planners Assistance Corporation to counsel on the changing securities
regulations and annual responsibilities to be in compliance with all regulations.
Item 12: Brokerage Practices
Addis Hill is an independent fee‐only firm that does not have any affiliation with product sales firms.
Addis Hill has the authority, without first obtaining specific client consent, to determine the securities to
be bought or sold, the amount of the securities to be bought or sold, and the custodian to be used. The
selection of a custodian shall be based on reputation in the industry, financial integrity, best execution of
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orders, proven track record and input from colleagues.
The firm is in compliance with SEC Regulation S‐P (Privacy) and SEC Release No. 34‐23170 (Best
Execution). The firm receives certain benefits as a result of the association with the qualified custodial
firm such as research, administrative and brokerage services. However, our utilization of a custodian is
for the primary purpose of trade execution and safe keeping of client accounts.
Again, Addis Hill does not receive any portion of the trading fees or custodial fees.
Block Trading
Addis Hill has the discretion to block trade orders for two or more clients seeking the identical security to
establish an average price for the security being purchased. The trade orders are executed in the same
fashion as a single trade but batched together when executed. The allocation of each security purchased
in a batch trade must be made in accordance with our allocation procedures specific to each client’s
portfolio.
Item 13: Review of Accounts
Periodic Client Reviews
Addis Hill offers an annual review to each client. However, the frequency of reviews is decided upon with
the advisor and client based on their wants and needs. Addis Hill’s periodic reviews with its clients
includes a comprehensive look at insurance, estate, tax planning, investment performance, scenario
planning, and more. All the client reviews are performed by Kent R. Addis, Jr.
Trigger Reviews
In addition to annual client reviews, additional reviews are triggered and initiated either by the client or
advisor according to a pre-determined schedule or when objectives change, lifestyle changes, or when
other various important changes are happening.
Regular Reports
Addis Hill performance and position reports are provided, on‐line through our client portal. The reports
are generated through data we collect through our affiliated custodians, Altrusit, Pershing, Schwab,
Transamerica, and TIAA, and believe those channels to be true and accurate. In addition, each client
receives a monthly value and activity report sent directly by their custodians, independent of Addis Hill.
We suggest comparing the reporting through the on‐line portal to statements provided by Altrusit,
Pershing, Schwab, TIAA, and Transamerica, to verify accuracy. Clients who have no internet access will
be mailed written reports to their address of record.
Investment Management Review
The underlying securities within the investment portfolio is reviewed periodically. The reviews are
internal in nature for the purpose of ensuring portfolio performance in relation to benchmarks. In
addition, to seeking new opportunities and to manage risk.
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Item 14: Client Referrals and Other Compensation
Addis Hill has no client referral or other client-based referral compensation relationships. The firm receives
no compensation, nor pay for any referrals to third parties. Addis Hill does not accept referrals or any form
of renumeration from other professionals when a prospect or client is referred to the firm.
Item 15: Custody
Addis Hill does not maintain custody of client assets. Addis Hill does maintain limited custody of client
assets for the sole purpose to withdraw of advisory fees directly from client’s accounts held by the
custodians. All assets are held at qualified custodians, who provide account value and activity statements
directly to clients at their address of record at least quarterly and often monthly. We have experience in
working with Altrusit, Pershing, Schwab, TIAA, and Transamerica. Addis Hill does provide on-line
performance and holdings reporting to clients and urges clients to periodically compare the on-line
performance and holdings against the account statements they receive from the qualified custodian.
Clients are always encouraged to carefully review all account statements provided directly to them.
Item 16: Investment Discretion
Addis Hill has discretion over client’s assets to implement investment trades/transactions in their account
in accordance with a limited power of attorney under the framework of Addis Hill’s Investment Policy
Statement. Addis Hill has the authority to determine, without obtaining specific client consent, the
securities bought and sold, and the amount of those buys and sales. Addis Hill provides all clients with a
written and executed Investment Advisory Agreement.
Altruist, Pershing, Transamerica, Schwab, Transamerica, and TIAA have full discretionary trading authority
to act on behalf of Addis Hill instructions.
Item 17: Voting Client Securities
Addis Hill will not accept or have the authority to exercise proxy power with respect to a client’s securities.
Addis Hill will not vote on any proxy statements on behalf of any client. Clients receive their proxies or
other solicitations directly from the account custodians. Addis Hill may assist you in interpreting proxy
information, but the voting is the decision of the client.
Item 18: Financial Information
Addis Hill neither custodies client's funds or securities nor collects more than $1,200 in fees per client six
months or more in advance. Addis Hill has never been subject to bankruptcy.
Additional Information
Disaster Recovery and Contingency
Addis Hill has in place policies in order to address the specific steps which we shall use and employ in
order to recover from disaster or emergency. It addresses alternative offices, equipment, system
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information back-up, and more.
Shareholder’s Agreement
Addis Hill has in place a Business Continuity plan in the event of a shareholder’s death or disability.
The Agreement is funded by both Cross Purchase and Key Man Life insurance policies.
Privacy Policy
The Gramm– Leach – Bliley Act, a federal statute, requires “financial institutions” to explain what their specific
policy is with regard to the use of information that has been collected from individuals. Addis Hill is in full
compliance and is continuously adjusting our practices to remain in compliance with our policy and
procedures. Addis Hill maintains the highest level of confidentiality with all the information we receive
clients. Each year clients receive a copy of the firm’s Privacy Policy.
Licensing
Mr. Justin J. Hill is licensed to sell insurance products. The insurance license is maintained in order to
assure compliance with laws regulating the provisions of insurance advice, not as a means to sell
insurance products. As a result of this licensing, there is a potential conflict of interest.
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