View Document Text
ADG Wealth Management Group, LLC
433 Metairie Road
Suite 500
Metairie, LA 70005
(504) 267-9880
(866) 719-4113
Adgwealth.com
August 2025
PART 2A OF FORM ADV: FIRM BROCHURE
ITEM 1: COVER PAGE
This brochure provides information about the qualifications and business practices of ADG
Wealth Management Group, LLC, a Registered Investment Advisor. If you have any questions
about the contents of this brochure, please contact us at (504) 267-9880. The information in
this brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority.
Additional information about ADG Wealth Management Group, LLC is available on the SEC’s
website at www.adviserinfo.sec.gov.
*The designation of RIA, Registered Investment Advisor, does not imply a certain level of
skill or training.
1
Item 2 Material Changes
• This Brochure, dated August 2025, serves as a replacement to all previous brochures.
There have been the following material changes to the firm brochure:
o There has been an ownership change of ADG Wealth Management Group, LLC.
o The brochure has been amended to show that the firm maintains custody of
some client assets.
o American Funds has been added as a custodian.
2
ITEM 3 TABLE OF CONTENTS
Item 1 Cover Page
1
Item 2 Material Changes
2
Item 3 Table of Contents
3
Item 4 Advisory Business
4
Item 5 Fees and Compensation
5
Item 6 Performance-Based Fees and Side-By-Side Management
8
Item 7 Types of Clients
8
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
8
Item 9 Disciplinary Information
14
Item 10 Other Financial Industry Activities and Affiliations
14
15
Item 11 Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
Item 12 Brokerage Practices
15
Item 13 Review of Accounts
16
Item 14 Client Referrals and Other Compensation
17
Item 15 Custody
17
Item 16 Discretion
18
Item 17 Voting Client Securities
18
Item 18 Financial Information
18
3
ITEM 4 ADVISORY BUSINESS
ADG Wealth Management Group, LLC is a Registered Investment Advisor offering investment
advice, financial planning, and portfolio management services to our clients. Our firm has
been in business since 2010 and we have been registered with the SEC since 2015. Our firm
is owned by Pierre Adams (50%) and Nicholas Danna, IV (50%).
Types of Advisory Services We Offer
Portfolio Management Services. As an active money manager, we use technical and
fundamental indicators in determining the strength and value of the market. We then
reposition your accounts into areas that we expect to be the strongest going forward. We
may also reposition a client’s assets to cash as a defensive strategy.
Our portfolio management services are based on security analysis which includes charting,
fundamental, and technical methods. Economic and market data is compiled and reviewed
on a weekly basis. We use moving averages to monitor the performance of investments.
Analysis focuses on historical data regarding past performance of securities as well as
expectations regarding future performance. A changing buy or sell signal produced by
moving averages would trigger a review of a client’s portfolio.
Financial Planning Services. As part of our comprehensive financial planning services, we
provide advice on life insurance, health insurance, long-term care insurance and disability
insurance. Additionally, financial planning services could include advice related to estate tax,
income tax, and retirement or business planning. Financial Planning information will be
obtained through personal interviews with clients concerning their current financial status,
future goals and attitudes towards risks. Clients are under no obligation to act on our
recommendation. If they elect to act on any or all of the recommendations, they are under no
obligation to complete the transactions through our firm.
Retirement Plan Consulting. We offer consulting services to employer sponsored
retirement plans. Services are specific to the plan and among other things, may include
education services to the plan fiduciaries, investment education to plan participants, advice
pertaining to investment options within the plan and the ongoing monitoring of the plan’s
investment managers and recordkeepers.
Referrals to Third Party Money Managers. Our firm may use the services of a third party
money manager for the management of client accounts. Prior to referring clients, our firm
will provide initial due diligence on third party money managers and ongoing reviews of
their management of client accounts. In order to assist in the selection of a third party
manager, we will gather information about your investment objectives and risk tolerance as
well as any reasonable restrictions to be imposed upon the management of the account.
4
Tailoring of Advisory Services
We offer individualized investment management services to our clients. Our Strategic Asset
Management (SAM) portfolio can be customized to meet the needs of each individual client.
More information about the SAM Portfolio can be found in Item 8. Additionally, we can
accommodate requests for reasonable restrictions on assets held at our firm.
Participation in Wrap Fee Programs
The firm has developed several advisory services and programs to give you as much
flexibility as possible. Wrap fee programs allow clients to pay a specified fee for portfolio
management and trade execution services. ADG does not sponsor a wrap fee program but
does make participation in a wrap fee program available through third party managers.
Additionally, ADG acts as a portfolio manager for clients by utilizing the Advisor Managed
Portfolios Platform available through Osaic Wealth, Inc (Osaic). ADG is compensated by
advisory fees charged through the wrap program.
ADG also offers advisory services outside of a wrap fee program through Fidelity
Investments, Charles Schwab, John Hancock, and Nationwide. The specific advisory program
selected by you may cost you more or less than purchasing the services offered in each
program separately. Factors that bear upon the cost of a particular advisory program in
relation to the cost of the same services purchased separately include, but may not be limited
to, the type and size of the account, and the historical and/or expected size or number of
trades for the account.
Regulatory Assets Under Management
As of December 31, 2024 the firm managed $310 million in client assets. Of that amount,
$250 million is managed in discretionary accounts and $59 million is managed in non-
discretionary accounts.
ITEM 5 FEES AND COMPENSATION
All fees charged for advisory services should be calculated and charged in accordance with
the terms of the client signed investment advisory agreement or financial planning
agreement.
The Advisor typically charges clients directly for active money management services.
Management fees are negotiable and will not exceed 2% per year.
Fidelity Investments as Custodian. Advisory fees are billed in arrears, either quarterly or
semi-annually. The fee is based on the account balance at the end of the billing period.
Account balances used for billing may or may not equal the statement balance due to a
variety of factors, primarily related to dividends and interest earned, but not yet received.
5
Client fees are typically deducted from client accounts. Clients also have the option to pay
the fee directly or to request the fee be deducted from an alternate account.
Charles Schwab as Custodian. Advisory fees are billed in arrears, either quarterly or semi-
annually. The fee is based on the account balance at the end of the billing period. Account
balances used for billing may or may not equal the statement balance due to a variety of
factors, primarily related to dividends and interest earned but not yet received. Client fees
are typically deducted from client accounts. Clients also have the option to pay the fee
directly or to request the fee be deducted from an alternate account.
American Funds as Custodian. Advisory fees are billed in arrears, either quarterly or semi-
annually. The fee is based on the account balance at the end of the billing period. Account
balances used for billing may or may not equal the statement balance due to a variety of
factors, primarily related to dividends earned but not yet received. Client fees are typically
taken from an alternate account. Clients also have the option to pay the fee directly.
National Financial Services (via Osaic Wealth, Inc.) as Custodian. We offer Advisor
Managed Portfolios as an account where no separate transactions charges apply and a single fee
is paid for all advisory services and transactions ("Wrap Account"). We also offer Advisor
Managed Portfolios with separate advisory fees and transaction charges (“Non-Wrap Account”).
As such, in addition to the quarterly account fee described below for advisory services, you will
also pay separate per-trade transaction charges. You will pay a monthly or quarterly account fee,
in advance, based upon the market value of the assets held in your account as of the last business
day of the preceding calendar month or quarter. Your account fees are negotiable and will be
debited from your account by our custodian. If you terminate your participation in this program,
you will be entitled to a pro-rata refund of any prepaid monthly or quarterly fees based upon the
number of days remaining in the month or quarter after the date upon which the notice of
termination is received. Each of our Advisory Representatives negotiates his or her own account
fee schedule. Mutual funds and ETFs invested in the account have their own internal fees which
are separate and distinct from the program account fees (for more information on these fees, see
the applicable fund prospectus).
Nationwide (Formerly Jefferson National) as Custodian. For fee-based annuity accounts
held at Nationwide, client fees are billed in arrears on a quarterly basis. The fee is based on
the account balance at the end of the billing period. Account balances used for billing may or
may not equal the statement balance due to a variety of factors, primarily related to interest
earned but not yet received. Client fees are typically deducted from client accounts. Clients
also have the option to pay the fee directly or to request the fee be deducted from an alternate
account.
Other Fees and Expenses
In addition to annual advisory fees, you will also be responsible for transaction costs
associated with the purchase of mutual funds, exchange traded funds, stocks, and bonds.
Other client fees will vary by custodian but may include, but are not limited to, IRA
6
maintenance fees, inactivity fees, wire fees, and annuity subscription fees. Please refer to the
information provided by your custodian for details regarding fees specific to your account.
Advisor may be paid a fixed fee for general financial planning and consulting services.
Because financial planning services can vary in complexity, we do not have a set fee schedule
for these services. Financial planning fees may by paid in advance or in arrears and may be
billed as a flat fee or at an hourly rate. Please refer to the fee schedule detailed in the financial
planning agreement signed by the client.
Termination of Advisory Services
The advisory agreement may be terminated at any time by notice in writing by either party.
Termination shall be effective when received by all parties to said Agreement or ten (10)
business days from the date of termination notice, whichever occurs sooner, or if a later
termination date is specified in the notice, on that specified date. Advisor will not accept any
termination instructions, including account liquidation instructions, unless provided in
writing by the Client. Client is responsible for termination fees and account transfer fees
charged by the custodian.
For advisory clients, fees paid in advance will be prorated to the date of termination, and any
unearned portion thereof will be refunded to Client. For 3(21) fiduciary arrangements, client
will be billed for the services provided during the quarter in which the services ceased. No
assignment, as the term is defined in the Investment Advisors Act of 1940, of the Agreement
shall be made by Advisor without prior consent of Client.
Commissionable Securities Sales
Representatives of our firm are registered representatives of Osaic Wealth Inc., a registered
broker-dealer and member of FINRA/SIPC. As such, they are able to accept compensation
for the sale of securities other than investment products, including distribution or service
(“trail”) fees from the sale of mutual funds. Clients should be aware that the practice of
accepting commissions for the sale of securities presents a conflict of interest and gives our
firm and/or our representatives an incentive to recommend investment products based on
the compensation received. Our firm generally addresses commissionable sales conflicts
that arise when explaining to clients these sales create an incentive to recommend based on
the compensation to be earned and/or when recommending commissionable mutual funds,
explaining that “no-load” funds are also available. Our firm does not prohibit clients from
purchasing recommended investment products through other unaffiliated brokers or
agents.
7
ITEM 6 PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
Advisor does not charge performance-based fees or other fees based on a share of capital
gains on or capital appreciation of assets of a client.
ITEM 7 TYPES OF CLIENTS
Advisor generally provides investment advice to individuals, high net worth individuals, trusts,
corporations, or business entities.
ITEM 8 METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
As an active money manager, Advisor, uses technical and fundamental indicators in
determining the strength and value of the market. Advisor then repositions the client’s
accounts into areas that the Advisor expects to be the strongest going forward. Advisor can
also reposition a client’s assets to cash as a defensive strategy.
Advisor’s security analysis includes charting, fundamental and technical methods. Economic
and market data is compiled and reviewed on a weekly basis. Advisor uses moving averages
to monitor the performance of investments. Analysis focuses on historical data regarding
past performance of funds and/or partnership sponsors as well as expectations regarding
future performance. A changing buy or sell signal produced by moving averages would
trigger a review of a client’s portfolio. Investment strategies used to implement any
investment advice given to clients include long-term purchases and/or short-term
purchases. Investing in securities involves risk of loss that clients should be prepared to bear.
Investment in any asset class comes with inherent risks and uncertainties that could result
in loss of value. The value of fixed income securities and equity securities are impacted by
the expected risks and returns of other asset classes, including money markets, CDs and each
other. Risk factors for fixed income securities include, but are not limited to, credit risk,
interest rate risk, and liquidity risk. Risk factors for equity securities include, but are not
limited to, adverse economic conditions, changes to the outlook for corporate earnings,
changes in interest or currency rates, political uncertainty, and adverse investor sentiment.
Because equities represent ownership interest in companies, they are inherently volatile.
Equity and fixed income securities are also issued and traded around the world offering
global diversification but a near infinite number of investment options as well. Equity
securities are also grouped relative to market capitalization and style, growth versus value.
Due to these complexities, Advisor utilizes various third party research to help determine
asset allocation and to assist with security and manager selection.
8
Investment Strategies
Advisor’s Bond Rotation Model is comprised of various positions and may include a
combination of Fixed Income Securities, Mutual Funds, Exchange Traded Funds, Closed End
Funds, Annuity Subaccounts, and the Cash/Money Market position. The investments utilized
in the model will primarily invest in fixed income instruments, including but not limited to
U.S. treasury bonds, municipal bonds, corporate bonds, mortgage backed securities, high
yield bonds, floating rate bonds, and international government bonds. A client’s account can
be positioned, in whole or in part, to any of the aforementioned fixed income positions.
Allocations will be determined by a combination of technical and fundamental analysis.
Advisor can utilize the Cash/Money market position in a down market in order to minimize
the loss to a client. Investment in this model comes with inherent risks and uncertainties that
could result in loss of value. Risk factors for fixed income securities include, but are not
limited to, credit risk (the ability or willingness of a borrower to repay interest and
principal), interest rate risk (increases in interest rates generally cause fixed income prices
to decline), and liquidity risk (the difficulty in purchasing or selling could cause values to
decline). The value of fixed income securities could also be impacted by the expected risks
and returns of other asset classes, including money markets, CDs, and equities. Risk factors
for equity securities include, but are not limited to, adverse economic conditions, changes to
the outlook for corporate earnings, changes in interest or currency rates, political
uncertainty, and adverse investor sentiment. Because equities represent ownership interest
in companies, they are inherently volatile. The value of equity securities could also be
impacted by the expected risks and returns of other asset classes, including money markets,
CDs, and fixed income securities.
Advisor’s Fixed Income Model (Municipal Bonds) is comprised of various positions and
may include a combination of Fixed Income Securities, Mutual Funds, Exchange Traded
Funds, Closed End Funds, Annuity Sub-Accounts, and the Cash/Money Market position. The
investments utilized in the model will primarily invest in fixed income instruments whose
interest is generally exempt from federal income taxes. Investment in this model comes with
inherent risks and uncertainties that could result in loss of value. Risk factors for fixed
income securities include, but are not limited to, credit risk (the ability or willingness of a
borrower to repay interest and principal), interest rate risk (increases in interest rates
generally cause fixed income prices to decline), and liquidity risk (the difficulty in purchasing
or selling could cause values to decline). The value of fixed income securities could also be
impacted by the expected risks and returns of other asset classes, including money markets,
CDs, and equities.
The Advisor’s Fixed Income Model (Qualified) is comprised of various positions and may
include a combination of Fixed Income Securities, Mutual Funds, Exchange Traded Funds,
Closed End Funds, Annuity Sub-Accounts, and the Cash/Money Market position. The
investments utilized in the model will primarily invest in fixed income instruments,
including but not limited to U.S. treasury bonds, taxable municipal bonds, corporate bonds,
mortgage backed securities, high yield bonds, floating rate bonds, and international
government bonds. Investment in this model comes with inherent risks and uncertainties
that could result in loss of value. Risk factors for fixed income securities include, but are not
9
limited to, credit risk (the ability or willingness of a borrower to repay interest and
principal), interest rate risk (increases in interest rates generally cause fixed income prices
to decline), and liquidity risk (the difficulty in purchasing or selling could cause values to
decline). The value of fixed income securities could also be impacted by the expected risks
and returns of other asset classes, including money markets, CDs, and equities.
The Advisor’s Fixed Income Model (Non-Qualified) is comprised of various positions and
may include a combination of Fixed Income Securities, Mutual Funds, Exchange Traded
Funds, Closed End Funds, Annuity Sub-Accounts, and the Cash/Money Market position. The
investments utilized in the model will primarily invest in fixed income instruments
including, but not limited to, U.S. treasury bonds, municipal bonds, corporate bonds,
mortgage backed securities, high yield bonds, floating rate bonds, and international
government bonds. Investment in this model comes with inherent risks and uncertainties
that could result in loss of value. Risk factors for fixed income securities include, but are not
limited to, credit risk (the ability or willingness of a borrower to repay interest and
principal), interest rate risk (increases in interest rates generally cause fixed income prices
to decline), and liquidity risk (the difficulty in purchasing or selling could cause values to
decline). The value of fixed income securities could also be impacted by the expected risks
and returns of other asset classes, including money markets, CDs, and equities.
The Advisor’s Strategic Advisory Model is comprised of various positions. The portfolio
may consist of a combination of Equities, Fixed Income Securities, Mutual Funds, Exchange
Traded Funds, Closed End Funds, Annuity Sub-Accounts, the Cash/Money Market position,
and/or Alternative Investments. The portfolio may also include positions the Client
acquired/held prior to his/her relationship with Advisor, though the Client seeks ongoing
investment advice relative to those positions. Client and Advisor mutually agree that it is
beneficial to both Client and Advisor to enter into the Agreement. Investment in this model
comes with inherent risks and uncertainties that could result in loss of value. Risk factors for
fixed income securities include, but are not limited to, credit risk (the ability or willingness
of a borrower to repay interest and principal), interest rate risk (increases in interest rates
generally cause fixed income prices to decline), and liquidity risk (the difficulty in purchasing
or selling could cause values to decline). The value of fixed income securities could also be
impacted by the expected risks and returns of other asset classes, including money markets,
CDs, and equities. Risk factors for equity securities include, but are not limited to, adverse
economic conditions, changes to the outlook for corporate earnings, changes in interest or
currency rates, political uncertainty, and adverse investor sentiment. Because equities
represent ownership interest in companies, they are inherently volatile. The value of equity
securities could also be impacted by the expected risks and returns of other asset classes,
including money markets, CDs, and fixed income securities.
The Advisor’s Equity Rotation Model is comprised of various positions and may include a
combination of Equities, Mutual Funds, Exchange Traded Funds, Closed End Funds, Annuity
Subaccounts, and the Cash/Money Market position. There is the U.S. equity allocations, the
international equity allocations, the emerging/frontier market allocations, and the
cash/money market allocations. Based on signals produced by moving averages as well as
fundamental analysis, a client’s account can be invested in any or all of these asset classes. The
10
maximum allocation for U.S. equities and for cash/money market is 100%, for international
equities is 75%, and for emerging/frontier equities is 50%. The Advisor can utilize the
Cash/Money Market position in a down market in order to minimize the loss to a client.
Investment in this model comes with inherent risks and uncertainties that could result in
loss of value. Risk factors for equity securities include, but are not limited to, adverse
economic conditions, changes to the outlook for corporate earnings, changes in interest or
currency rates, political uncertainty, and adverse investor sentiment. Because equities
represent ownership interest in companies, they are inherently volatile. The value of equity
securities could also be impacted by the expected risks and returns of other asset classes,
including money markets, CDs, and fixed income securities. Risk factors for fixed income
securities include, but are not limited to, credit risk (the ability or willingness of a borrower
to repay interest and principal), interest rate risk (increases in interest rates generally cause
fixed income prices to decline), and liquidity risk (the difficulty in purchasing or selling could
cause values to decline). The value of fixed income securities could also be impacted by the
expected risks and returns of other asset classes, including money markets, CDs, and
equities.
The Advisor’s Growth & Income Model is comprised of various positions that may include
a combination of Equities, Fixed Income Securities, Mutual Funds, Exchange Traded Funds,
Closed End Funds, Annuity Sub-Accounts, the Cash/Money Market position, and/or
Alternative Investments. The investments utilized in the model will invest in both equity
instruments (including, but not limited to US stocks, international stocks, growth & value,
large & small, and sector funds) and fixed income instruments (including, but not limited to,
U.S. treasury bonds, municipal bonds, corporate bonds, mortgage backed securities, high
yield bonds, floating rate bonds, and international government bonds). This model is growth
oriented and will tend to own more stocks than bonds. Investment in this model comes with
inherent risks and uncertainties that could result in loss of value. Risk factors for fixed
income securities include, but are not limited to, credit risk (the ability or willingness of a
borrower to repay interest and principal), interest rate risk (increases in interest rates
generally cause fixed income prices to decline), and liquidity risk (the difficulty in purchasing
or selling could cause values to decline). The value of fixed income securities could also be
impacted by the expected risks and returns of other asset classes, including money markets,
CDs, and equities. Risk factors for equity securities include, but are not limited to, adverse
economic conditions, changes to the outlook for corporate earnings, changes in interest or
currency rates, political uncertainty, and adverse investor sentiment. Because equities
represent ownership interest in companies, they are inherently volatile. The value of equity
securities could also be impacted by the expected risks and returns of other asset classes,
including money markets, CDs, and fixed income securities.
The Advisor’s Income & Growth Model is comprised of various positions that may include
a combination of Equities, Fixed Income Securities, Mutual Funds, Exchange Traded Funds,
Closed End Funds, Annuity Sub-Accounts, the Cash/Money Market position, and/or
Alternative Investments. The investments utilized in the model will invest in both equity
instruments (including, but not limited to US stocks, international stocks, growth & value,
large & small, and sector funds) and fixed income instruments (including, but not limited to,
11
U.S. treasury bonds, municipal bonds, corporate bonds, mortgage backed securities, high
yield bonds, floating rate bonds, and international government bonds). This model is income
oriented and will tend to own similar amounts of stocks and bonds and will tend to own
stocks with dividends. Investment in this model comes with inherent risks and uncertainties
that could result in loss of value. Risk factors for fixed income securities include, but are not
limited to, credit risk (the ability or willingness of a borrower to repay interest and
principal), interest rate risk (increases in interest rates generally cause fixed income prices
to decline), and liquidity risk (the difficulty in purchasing or selling could cause values to
decline). The value of fixed income securities could also be impacted by the expected risks
and returns of other asset classes, including money markets, CDs, and equities. Risk factors
for equity securities include, but are not limited to, adverse economic conditions, changes to
the outlook for corporate earnings, changes in interest or currency rates, political
uncertainty, and adverse investor sentiment. Because equities represent ownership interest
in companies, they are inherently volatile. The value of equity securities could also be
impacted by the expected risks and returns of other asset classes, including money markets,
CDs, and fixed income securities.
Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear. While the
stock market may increase and your account(s) could enjoy a gain, it is also possible that the
stock market may decrease and your account(s) could suffer a loss. In addition, the methods
of analysis, investment strategies and assets classes may have the following associated risks:
Capital Risk: Capital risk is one of the most basic, fundamental risks of investing; it is the
risk that you may lose 100% of your money. All investments carry some form of risk and the
loss of capital is generally a risk for any investment instrument.
Credit Risk: Credit risk is the probable risk of loss resulting from a borrower's failure to
repay a loan or meet contractual obligations. Traditionally, it refers to the risk that a lender
may not receive the owed principal and interest, which results in an interruption of cash
flows and increased costs for collection.
Economic Risk: The prevailing economic environment is important to the health of all
businesses. Some companies, however, are more sensitive to changes in the domestic or
global economy than others. These types of companies are often referred to as cyclical
businesses. Countries in which a large portion of businesses are in cyclical industries are
thus also very economically sensitive and carry a higher amount of economic risk. If an
investment is issued by a party located in a country that experiences wide swings from an
economic standpoint or in situations where certain elements of an investment instrument
are hinged on dealings in such countries, the investment instrument will generally be subject
to a higher level of economic risk.
12
Financial Risk: Financial risk is the possibility that shareholders or other financial
stakeholders will lose money when they invest in a company that has debt if the company’s
cash flow proves inadequate to meet its financial obligations.
Fixed Income Securities Risk: Typically, the values of fixed-income securities change
inversely with prevailing interest rates. Therefore, a fundamental risk of fixed-income
securities is interest rate risk, which is the risk that their value will generally decline as
prevailing interest rates rise, which may cause your account value to likewise decrease, and
vice versa. How specific fixed income securities may react to changes in interest rates will
depend on the specific characteristics of each security. Fixed-income securities are also
subject to credit risk, prepayment risk, valuation risk, and liquidity risk. Credit risk is the
chance that a bond issuer will fail to pay interest and principal in a timely manner, or that
negative perceptions of the issuer’s ability to make such payments will cause the price of a
bond to decline.
Inflation Risk: Inflation risk involves the concern that in the future, your investment or
proceeds from your investment will not be worth what they are today. Throughout time, the
prices of resources and end-user products generally increase and thus, the same general
goods and products today will likely be more expensive in the future. The longer an
investment is held, the greater the chance that the proceeds from that investment will be
worth less in the future than what they are today. Said another way, a dollar tomorrow will
likely get you less than what it can today.
Interest Rate Risk: Certain investments involve the payment of a fixed or variable rate of
interest to the investment holder. Once an investor has acquired or has acquired the rights
to an investment that pays a particular rate (fixed or variable) of interest, changes in overall
interest rates in the market will affect the value of the interest-paying investment(s) they
hold. In general, changes in prevailing interest rates in the market will have an inverse
relationship to the value of existing, interest paying investments. In other words, as interest
rates move up, the value of an instrument paying a particular rate (fixed or variable) of
interest will go down. The reverse is generally true as well.
Legal/Regulatory Risk: Certain investments or the issuers of investments may be affected
by changes in state or federal laws or in the prevailing regulatory framework under which
the investment instrument or its issuer is regulated. Changes in the regulatory environment
or tax laws can affect the performance of certain investments or issuers of those investments
and thus, can have a negative impact on the overall performance of such investments.
Liquidity Risk: Certain assets may not be readily converted into cash or may have a very
limited market in which they trade. Thus, you may experience the risk that your investment
or assets within your investment may not be able to be liquidated quickly, thus, extending
the period of time by which you may receive the proceeds from your investment. Liquidity
risk can also result in unfavorable pricing when exiting (i.e. not being able to quickly get out
of an investment before the price drops significantly) a particular investment and therefore,
can have a negative impact on investment returns.
13
Manager Risk: There is always the possibility that poor security selection will cause your
investments to underperform relative to benchmarks or other funds with a similar
investment objective.
Market Risk: The value of your portfolio may decrease if the value of an individual company
or multiple companies in the portfolio decreases or if our belief about a company’s intrinsic
worth is incorrect. Further, regardless of how well individual companies perform, the value
of your portfolio could also decrease if there are deteriorating economic or market
conditions. It is important to understand that the value of your investment may fall,
sometimes sharply, in response to changes in the market, and you could lose money.
Investment risks include price risk as may be observed by a drop in a security’s price due to
company specific events (e.g. earnings disappointment or downgrade in the rating of a bond)
or general market risk (e.g. such as a “bear” market when stock values fall in general). For
fixed-income securities, a period of rising interest rates could erode the value of a bond since
bond values generally fall as bond yields go up. Past performance is not a guarantee of future
returns.
Past Performance: Charting and technical analysis are often used interchangeably.
Technical analysis generally attempts to forecast an investment’s future potential by
analyzing its past performance and other related statistics. In particular, technical analysis
often times involves an evaluation of historical pricing and volume of a particular security
for the purpose of forecasting where future price and volume figures may go. As with any
investment analysis method, technical analysis runs the risk of not knowing the future and
thus, investors should realize that even the most diligent and thorough technical analysis
cannot predict or guarantee the future performance of any particular investment instrument
or issuer thereof.
ITEM 9 DISCIPLINARY INFORMATION
There is no pending or historical criminal or civil action in a domestic, foreign or military
court of competent jurisdiction involving Advisor or a management member of Advisor.
There is no pending or historical administrative proceeding before the SEC, any other federal
regulatory agency, any state regulatory agency, or any foreign financial regulatory authority
involving Advisor or a management member of Advisor. There is no pending or historical
self-regulatory organization (SRO) proceeding involving Advisor or a management member
of Advisor.
ITEM 10 OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Investment advisor representatives are representatives of Osaic Wealth Inc., a registered
broker/dealer and member of FINRA/SIPC, based in Atlanta, Georgia. Osaic Wealth Inc. is
also registered as an investment advisor.
14
ADG is a sub-advisor to WealthHarbor Capital Group, who is registered as an investment advisor
with the SEC. Additionally, Nicholas Danna, IV and Pierre Adams are partners and Investment
Advisor Representatives of Wealthharbor Capital Management Group, LLC. This relationship
establishes Wealthharbor Capital Group, LLC as an affiliated firm of ADG.
ITEM 11 CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND
PERSONAL TRADING
We recognize that the personal investment transactions of members and employees of our
firm demand the application of a high Code of Ethics and require that all such transactions
be carried out in a way that does not endanger the interest of any client. At the same time,
we believe that if investment goals are similar for clients and for members and employees of
our firm, it is logical and even desirable that there be common ownership of some securities.
Therefore, in order to prevent conflicts of interest, we have in place a set of procedures with
respect to transactions effected by our members, officers and employees for their personal
accounts. In order to monitor compliance with our personal trading policy, we have a
quarterly securities transaction reporting system for all of our associates.
Furthermore, our firm has established a Code of Ethics which applies to all of our associated
persons. An investment adviser is considered a fiduciary. As a fiduciary, it is an investment
adviser’s responsibility to provide fair and full disclosure of all material facts and to act solely
in the best interest of each of our clients at all times. Our fiduciary duty is considered the
core underlying principle for our Code of Ethics which also includes Insider Trading and
Personal Securities Transactions Policies and Procedures. We require all of our supervised
persons to conduct business with the highest level of ethical standards and to comply with
all federal and state securities laws at all times. Upon employment or affiliation and at least
annually thereafter, all supervised persons will sign an acknowledgement that they have
read, understand, and agree to comply with our Code of Ethics. Our firm and supervised
persons must conduct business in an honest, ethical, and fair manner and avoid all
circumstances that might negatively affect or appear to affect our duty of complete loyalty to
all clients. This disclosure is provided to give all clients a summary of our Code of Ethics.
However, if a client or a potential client wishes to review our Code of Ethics in its entirety, a
copy will be provided promptly upon request.
Neither our firm nor a related person recommends to clients, or buys or sells for client accounts,
securities in which our firm or a related person has a material financial interest.
ITEM 12 BROKERAGE PRACTICES
We recommend broker-dealers with which clients may establish accounts to be managed by
the Firm. In recommending these broker-dealers, the Firm takes into account the range and
quality of services provided by the broker-dealer to the client and to the Firm in its capacity
as discretionary investment manager for the client’s account. Some items for consideration
include, but are not limited to, the broker-dealer’s computer software and support systems,
15
timeliness of trade execution, record keeping services provided, financial condition, and
business reputation.
We may recommend that clients establish brokerage accounts with Osaic Wealth Inc.,
member FINRA/SIPC, Schawb, and/or Fidelity Brokerage Services LLC (“Fidelity”). The
firm is not affiliated with nor compensated by any of the above custodians/investment firms.
ADG is a registered investment adviser. In addition, the principals of ADG are registered
representatives of Osaic Wealth Inc., a registered broker/dealer and member of FINRA/SIPC,
based in Atlanta, Georgia. Clients are not required to use Osaic. for the purchase of any
investment/financial products. If they do so, Advisor makes full disclosure to them of any
applicable fees or commissions that apply to the investment/financial products. Clients are
free to implement advisory recommendations through any firm.
The Firm generally will direct transactions in securities for the account of a client to the
broker-dealer firm that the client has selected as its broker-dealer and account custodian,
provided that the Firm reasonably believes that such broker-dealer will provide best
execution for such transactions. With “best execution” the determining factor is not the
lowest possible commission cost, but whether the transaction represents the best qualitative
execution. Clients may pay commission or fees that are higher or lower than those that may
be obtained from elsewhere for similar services.
All fees are fully disclosed and are available to clients either in writing or in electronic form
from the custodian’s website.
ITEM 13 REVIEW OF ACCOUNTS
Advisor monitors accounts on, at minimum, a quarterly basis. Advisor does so in conjunction
with carrying out the investment analysis and implementation of each model. The client has
full access via the custodian’s website through which they can monitor every detail of their
personal accounts. Clients are advised to notify the Advisor of any change in circumstance
which would potentially affect a change in investment objectives. Such notification would
begin a process encompassing a client meeting and discussion to clarify the clients’ position
and determine any changes in investments or models which seems appropriate.
In addition, our principals review accounts with clients. Meetings are scheduled with clients
either in person or over the phone no less than annually. At that time, discussions are held
regarding any changes clients wish to implement or concerns they may have. The review
may include analysis and discussion of statements provided by the custodian. Financial Plans
are updated as frequently as the client deems necessary.
16
ITEM 14 CLIENT REFERRALS AND OTHER COMPENSATION
The firm does not directly or indirectly compensate any person who is not advisory
personnel for client referrals. ADG does not accept referral fees or any form of remuneration
from other professionals when a prospect or client is referred to them.
ITEM 15 CUSTODY
Clients will receive account statements from the custodians, including mutual fund
companies, variable annuity companies, Osaic or other qualified custodians on a minimum
of a quarterly basis. Clients should review those statements carefully.
Our firm maintains custody of client funds in a limited capacity. Under guidance from the SEC
regarding Standing Letters of Authorization (SLOAs), an adviser who has the power to
disburse client funds to a third party under a standing letter of instruction is deemed to have
custody. As such, our firm has adopted the following safeguards in conjunction with the
account custodian:
• The client provides an instruction to the qualified custodian, in writing, that includes
the client’s signature, the third party’s name, and either the third party’s address or the
third party’s account number at a custodian to which the transfer should be directed.
• The client authorizes the investment adviser, in writing, either on the qualified
custodian’s form or separately, to direct transfers to the third party either on a specified
schedule or from time to time.
• The client’s qualified custodian performs appropriate verification of the instruction,
such as a signature review or other method to verify the client’s authorization, and
provides a transfer of funds notice to the client promptly after each transfer.
• The client has the ability to terminate or change the instruction to the client’s qualified
custodian.
• The investment adviser has no authority or ability to designate or change the identity
of the third party, the address, or any other information about the third party contained
in the client’s instruction.
• The investment adviser maintains records showing that the third party is not a related
party of the investment adviser or located at the same address as the investment
adviser.
• The client’s qualified custodian sends to the client, in writing, an initial notice
confirming the instruction and an annual notice reconfirming the instruction.
17
ITEM 16 INVESTMENT DISCRETION
Clients have the option of providing our firm with investment discretion on their behalf,
pursuant to an executed investment advisory client agreement. For those client accounts
where Advisor will have investment discretion, the client has given the Advisor written
discretionary authority with respect to the securities to be bought or sold and the amount of
securities to be bought or sold. Details of this relationship are fully disclosed to the client
before any advisory relationship has commenced. Limitations may be imposed by the client
in the form of specific restrictions on any of these areas of discretion with our firm’s written
acknowledgement.
ITEM 17 VOTING CLIENT SECURITIES
We do not have the authority to vote client securities. Clients retain the responsibility for
receiving and voting proxies for any and all securities maintained in client portfolios. The
client may contact us with questions regarding a particular solicitation they received.
ITEM 18 FINANCIAL INFORMATION
Advisor does not require or solicit prepayment of more than $1,200 in fees per client, six (6)
months or more in advance. Advisor has not been the subject of a bankruptcy petition at any
time during the past ten years.
18