Overview
- Headquarters
- Plymouth, MN
- Total Firm Assets
- $408 million
- Average High-Net-Worth Client Portfolio Size
- $1.6 million
- Minimum Account Size
- $50,000
Fee Structure
Primary Fee Schedule (ADVISORY SOLUTIONS GROUP - PALOUSE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $5,000,000 | 0.60% |
| $5,000,001 | and above | 0.40% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $6,000 | 0.60% |
| $5 million | $30,000 | 0.60% |
| $10 million | $50,000 | 0.50% |
| $50 million | $210,000 | 0.42% |
| $100 million | $410,000 | 0.41% |
Clients
- High-Net-Worth Share of Firm Assets
- 41.66%
- Number of High-Net-Worth Clients
- 106
- Total Client Accounts
- 2,062
- Discretionary Accounts
- 2,062
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients, Investment Advisor Selection
Regulatory Filings
- SEC CRD Number
- 339919
Additional Brochure: ADVISORY SOLUTIONS GROUP - PALOUSE (2026-08-21)
View Document Text
ADVISORY SOLUTIONS GROUP, LLC
505 North Highway 169, Suite 900
Plymouth, MN 55441
763-417-1700
Advisory Solutions Group – Palouse Portfolios
Form ADV Part 2A Disclosure Brochure
March 16, 2026
Item 1. Cover Page
This brochure provides information about the qualifications and business practices of Advisory Solutions Group, LLC. If you have any questions about the
contents of this brochure, please contact us at 763-417- 1700. The information in this brochure has not been approved or verified by the United States Securities
and Exchange Commission or by any state securities authority. Additional information about Advisory Solutions Group, LLC is also available on the SEC’s
website at www.adviserinfo.sec.gov.
Any references to Advisory Solutions Group, LLC as a registered investment adviser do not imply a certain level of skill or training.
Item 2. Material Changes
Advisory Solutions Group, LLC (“ASG”) is filing this initial Form ADV Part 2A for its Advisory Solutions Group–Palouse Portfolios (“ASG-
Palouse Portfolios” or “Portfolios”) on March 16, 2026.
Material changes made to this brochure in the future will be noted on this page.
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Item 3. Table of Contents
Item 1. Cover Page .......................................................................................................................................................... 1
Item 2. Material Changes ................................................................................................................................................ 2
Item 3. Table of Contents ................................................................................................................................................ 3
Item 4. Advisory Business ............................................................................................................................................... 4
Item 5. Fees and Compensation ..................................................................................................................................... 5
Item 6. Performance Based Fees and Side-By-Side Management ................................................................................ 7
Item 7. Types of Clients ................................................................................................................................................... 7
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss ........................................................................... 8
Item 9. Disciplinary Information ..................................................................................................................................... 13
Item 10. Other Financial Industry Activities and Affiliations .......................................................................................... 13
Item 11. Code of Ethics, Participation, or Interest in Client Transactions and Personal Trading ................................... 14
Item 12. Brokerage Practices ........................................................................................................................................ 15
Item 13. Review of Accounts ......................................................................................................................................... 17
Item 14. Client Referrals and Other Compensation ...................................................................................................... 18
Item 15. Custody ........................................................................................................................................................... 18
Item 16. Investment Discretion ...................................................................................................................................... 19
Item 17. Voting Client Securities ................................................................................................................................... 19
Item 18. Financial Information ....................................................................................................................................... 20
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Item 4. Advisory Business
Advisory Solutions Group, LLC (also referred to as “ASG,” the “firm,” “we” or “our” throughout this document), is a Minnesota limited liability
company, and commenced operations in 2026 as an investment adviser registered with the U.S. Securities and Exchange Commission.
Advisory Solutions Group, LLC is a wholly owned subsidiary of Wealth Enhancement Group, LLC (“WEG”). As of January 2026, private
investment vehicles affiliated with TA Associates Management, L.P. (“TA Associates”) and Onex Partners each indirectly hold a controlling
interest in WEG. Further information about TA Associates and Onex Partners Manager LP (each of which is also a registered investment
adviser) is set forth in their respective Forms ADV filed with the U.S. Securities and Exchange Commission, available at
www.adviserinfo.sec.gov.
As one of its advisory services, ASG offers ASG-Palouse Portfolios to clients when appropriate. This ADV Part 2A brochure is provided to
clients who utilize this advisory service. The specific services provided through ASG-Palouse Portfolios are detailed below.
ASG provides discretionary investment advisory services primarily for individuals, corporations, public and private pension plans,
endowments, and foundations. Discretionary client portfolios may invest in equities, fixed income, open- or closed-end mutual funds,
exchange-traded funds (ETFs) or a combination of the above, depending upon the ASG-Palouse investment strategy selected by the client.
A portion of the client’s portfolio may also be invested in short-term instruments (such as cash equivalents or money market funds) as a result
of the normal buying and selling discipline in the portfolio management process (taking into account prevailing market conditions and the
ASG-Palouse investment strategy discipline).
Discretionary clients deposit account assets with their selected custodian and then they typically work with their financial consultant to
determine an investment strategy based on personal circumstances, objectives, and risk tolerance. Clients choosing ASG to provide
investment advisory services sign an investment advisory agreement giving ASG the authorization to effect security transactions on behalf
of their portfolio. Portfolio Managers at ASG provide investment advice specific to assets placed under management and the strategy selected.
Within the Investment Management Agreement, the client must provide specific financial information as well as their desired investment
strategy. ASG permits discretionary clients to impose restrictions on the types of securities purchased for their accounts.
The discretionary portfolios are individually managed and monitored based on subjective and objective analysis of fundamental and technical
factors. In addition, cyclical analysis is used to determine what may appear to be appropriate investments based upon economic and industry
business cycles. Account positions are monitored continuously and portfolio changes are made as deemed appropriate. Because accounts
are managed individually, portfolios with the same or similar investment objectives may differ as to securities held and performance achieved.
ASG may be retained as an investment manager under a so-called "wrap-fee" arrangement for separately managed account programs
sponsored by certain unaffiliated broker-dealers (the "Program Sponsors"). Under such wrap-fee arrangements, Program Sponsors may
recommend that a client retain ASG as an investment advisor, pay investment advisory fees on behalf of the client (a percentage of which
are shared with ASG as compensation for its services), monitor and evaluate ASG-Palouse’s performance, execute the client's portfolio
transaction without commission charge, and provide custodial services for the client's assets, all for a single fee paid by the client to the Program
Sponsor. Wrap-fee arrangements generally involve the client entering into an investment advisory agreement with the Program Sponsor
while ASG enters into a sub-advisory agreement with the Program Sponsor. The wrap programs and the sponsor in which ASG currently
provides services are: Masters Investment Consulting Services (Masters) and Diversified Managed Allocations (DMA) through Wells Fargo
Advisors, LLC.
For more information regarding any of the wrap-fee programs offered by any of the Program Sponsors in which ASG-Palouse participates,
please see Schedule D of each Program Sponsor's Form ADV Part 1A as well as Appendix 1 of their Form ADV Part 2A. ASG manages
wrap-fee clients in the same manner that it manages non-wrap-fee clients.
In addition, ASG-Palouse has entered into agreements with other financial firms (Model Program Sponsors) to provide model portfolio
investment recommendations. These Model Program Sponsors use the information supplied by ASG-Palouse to provide investment
management services to their clients. The Model Program Sponsors retain discretion to accept, modify, or reject ASG-Palouse’s
recommendations and are responsible for executing any trades. The Model Program Sponsors’ clients are not ASG-Palouse clients.
ASG is not responsible for certain functions typically completed by or with a broker-dealer/custodian, (i.e., calculation of required minimum
distribution, referring of other financial solutions such as life insurance, annuities, other financial planning, etc., processing of deposits and
withdrawals, wiring of funds, custodial address-of-record changes, calculation of breakpoint discounts for mutual fund investments, tax
reporting, initial selection of money market funds, asset allocation studies, SIPC or account protection coverage, etc.); this list is in no way
meant to be all- encompassing. Clients should review the financial stability and insurance carried by their chosen custodian. ASG carries no
liability for any loss resulting from any financial instability, insolvency of the custodian, or acts of the employees of the custodian. Insurance
carried by the custodian may or may not provide full protection for losses. Clients should contact their financial consultant with questions
regarding their custodian.
ASG does not offer or provide tax, legal, or accounting advice, nor is ASG responsible for tax reporting for clients. Dividends, interest, and
capital gains generated in a Client's account may be subject to taxation. Implementation of, or a change to the investment strategy may create
a taxable event for the client. Cost basis (as provided by the client) information provided in ASG’s quarterly reports (as applicable) is provided
for information purposes only and should not be used for tax preparation. All tax or legal related inquiries should be directed to a qualified tax
professional or legal counsel.
Assets designated as "unsupervised" within an ASG-Palouse Portfolio are neither managed nor charged a management fee by ASG (fees
for those in a wrap program may differ-see Item 5. Management Fees-Wrap Programs). ASG assumes no responsibility for these assets.
ASG-Palouse Portfolio Clients should always deposit securities or funds directly with their respective custodians, not with ASG.
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ASG-Palouse Portfolios
Claim compliance with the Global Investment Performance Standards (“GIPS”) and prepares and presents information on the
historical performance of its strategies in compliance with GIPS standards. The GIPS disclosure presentations include important
disclosure information relevant to the performance of ASG-Palouse Portfolios various strategies. ASG-Palouse Portfolios
encourages you to reference the applicable GIPS disclosure information when reviewing the historical performance of ASG-Palouse
Portfolios strategies.
Asset Allocation and Model Implementation
Our approach uses broadly diversified portfolios and a systemic strategy to manage investments. The Asset Allocation Portfolios
primarily include mutual funds. However, other investments such as exchange-traded funds, exchange-listed equity securities,
certificates of deposit, municipal securities, U.S. government securities and money market funds may be utilized when suitable and
appropriate.
Assets Under Management
Defined as regulatory assets by the SEC, the amount of regulatory assets under management by ASG as a whole totaled $0 as of the
time of this filing, as this is a newly created entity. Regulatory assets under management and assets under advisement in the ASG-
Palouse Portfolio’s are also $0 at the time of this initial filing. The assets classified as assets under advisement participate in the
previously described Model Programs. For the Model Programs, ASG only offers investment recommendations and has no control
over the implementation of investment decisions or trading authority for these assets.
Item 5. Fees and Compensation
Management Fees-General Conditions
See appropriate section below for information specific to the type of Managed Account Program
ASG’s fee for managing ASG-Palouse portfolios is paid every three months, generally in advance based on the value of the account
on the last business day of the preceding calendar quarter. Fees can be negotiated and may be offered by ASG at lower rates
depending upon the circumstances and size of the account. Lower fees for comparable services may be available from other
sources.
Annual Fee
Account Value
0.85% of the first
$10 Million
SMALL/MID VALUE
0.80% of the next
$15 Million
Negotiable over
$25 Million
0.75% of the first
$5 Million
LARGE-CAP VALUE
0.50% of the excess over
$5 Million
0.75% of the first
$5 Million
LARGE-CAP VALUE TOTAL
RETURN
0.50% of the excess over
$5 Million
0.60% of the first
$5 Million
DIVERSIFIED INCOME &
BALANCED
0.40% of the excess over
$5 Million
0.75% of the first
$5 Million
ALL-CAP TILT
0.50% of the excess over
$5 Million
0.75% of the first
$5 Million
ETF MODEL PORTFOLIO
0.50% of the excess over
$5 Million
Either party may terminate the Investment Management Agreement at any time upon written notice. Termination of the agreement
does not affect or preclude the consummation of any transaction initiated prior to termination. In the event of termination, a pro-rata
management fee will be calculated based on the date of notification to ASG or in the case of a wrap account based on the date as
determined by the Program Sponsor. The client will then be charged the pro-rata fee or refunded the unused portion in the event that
the client had already paid their full quarterly management fee.
ASG’s fee (or ASG’s portion of a wrap fee) does not include any transaction costs, execution, or other service, brokerage, or custody
charges. Fees may be waived or reduced for the accounts of ASG and ASG employees and their family members.
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Management Fees-Non-Wrap Programs
The annual compensation received by ASG is based upon a percentage of the market value of the assets under management using
trade date accounting. The management fees charged by ASG are separate and distinct from the fees and expenses charged by
the client's broker-dealer, custodian, or fund (if mutual funds are held in a client's account).
If the account is accepted after the first day of a calendar quarter, the fee for the initial quarter will be pro-rated based on the number
of days left in the quarter and the opening balance of the account as provided by the client's broker-dealer/custodian. The effective
date for billing on new accounts is generally the date in which ASG accepts the Investment Management Agreement.
Payment of fees can be made directly by the client by check or wire or ACH transfer; or the client may authorize, in writing, their
qualified custodian to debit fees from their account. The client's qualified custodian must send to the client a statement, at least
quarterly, identifying the amount of funds and each security in the account at the end of the period and set forth all transactions in
the account during that period.
Clients occasionally request that their account be placed in a frozen or suspended status and temporarily removed from active
management. In the event of a freeze for legal reasons (for example death, title change, divorce, etc.), a pro- rata refund of the fee,
which had been paid in advance, will be made for the period that the account was in frozen status. In circumstances that are for
non-legal reasons, ASG will continue to charge the management fee. It is the responsibility of the client to notify ASG when an
account is to be placed in or removed from frozen status; however, ASG will accept indications of account status change from the
financial consultant (which are followed with a letter sent by ASG to the client confirming the change in status).
Management Fees-Wrap Programs
A Wrap Program involves a single fee (wrap fee) paid by the client to the Program Sponsor for all investment advisory, custodial,
and other services. The Program Sponsor is responsible for calculating the wrap fee, a portion of which is forwarded to ASG as
management fees. The annual fee paid by the client to the Program Sponsor can be up to 2.75% of the client’s assets under
management, from which ASG’s portion of the fee is paid by the Program Sponsor. The Program Sponsor may calculate its fees
based on trade date or settlement date accounting. New accounts are billed based on the date the account is approved (which may
differ from the ASG inception date) for eligible assets (as determined by the Program Sponsor) for a prorated portion of the quarter;
the Program Sponsor may include the next full quarter with the initial billing. Certain Wrap Programs may charge a minimum fee, an
additional fee for contributions during the quarter, and generally do not refund for significant withdrawals, for assets moved to an
unsupervised status, or for periods that an account may be frozen or suspended. Please consult the Program Sponsor's Disclosure
Brochure/Document for details regarding billing procedures.
Brokerage Fees
Fee-in-lieu-of-commission brokerage fee arrangements or Wrap Program Fee arrangements may not include certain additional costs
or charges to clients associated with securities transactions, including but not limited to dealer mark-ups or mark-downs, auction fees,
odd-lot differentials, exchange fees, transfer taxes, electronic fund and wire transfer fees, specialized account fees (i.e., checking or
IRA maintenance fees), interest on debit account balances, fees and expenses charged or incurred by ownership of mutual funds
in the account, any charges mandated by law and, if applicable, certain prototype/custodial fees in connection with trust services
rendered by the client's broker-dealer/custodian. These brokerage fees (total wrap fee or otherwise) are not controlled in any way by
ASG and ASG may not be aware of the total brokerage compensation.
Clients may wish to consider these types of fee arrangements if they appear suitable to meet the client's investment objectives. In
some circumstances, it is possible that the fee charged to clients to participate in the various programs offered by brokers may result
in higher overall charges to a client than if the fee were to be completely unbundled and commissions were to be charged separately.
Furthermore, other brokers/custodians and investment advisors may offer similar fee arrangements that may be more or less costly.
In evaluating such an arrangement, the client will want to give special attention to the Disclosure Brochure/Document (if applicable)
of the broker-dealer or custodian. Further disclosure regarding these arrangements is provided in the Brokerage Practices section
below.
Generally, for accounts requiring trading of fixed-income securities, the securities are purchased and sold on a net basis and the
executing broker may retain compensation in connection with such transactions.
Besides paying investment management fees to ASG, as well as the fees paid to brokers as described elsewhere in previous
paragraphs, clients pay management fees on assets invested in mutual funds, which pay advisory fees to the managers of such
funds. These mutual funds include money market funds that may or may not be affiliated with the client’s brokers/custodians as well
as closed or open-end funds and exchange traded funds (“ETFs”) that ASG may purchase for investment for clients. In the event
that a client opens an account with ASG in which all or a portion of the account is invested in a mutual fund(s), ASG may sell all or
a portion of such investment and that investment may be subject to early redemption fees. Clients are urged to review the Prospectus
and Statement of Additional Information of each mutual fund for a more complete description of the fund’s fees and expenses.
Other Compensation (Model Portfolios)
ASG does not maintain any standard fee schedule with respect to Model Portfolio accounts; the fees paid to ASG and termination
conditions are subject to the terms agreed upon in the service agreement between ASG and the engaged party.
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Rollover Recommendations
As part of our investment advisory services to you, we may recommend that you roll assets from your employer’s retirement plan,
such as a 401(k), 457, or ERISA 403(b) account (collectively, a “Plan Account”), to an individual retirement account, such as a
SIMPLE IRA, SEP IRA, Traditional IRA, or Roth IRA (collectively, an “IRA Account”) that we will manage on your behalf. We may also
recommend rollovers from IRA Accounts to Plan Accounts, from Plan Accounts to Plan Accounts, and from IRA Accounts to IRA
Accounts. When we provide any of the foregoing rollover recommendations we are acting as fiduciaries within the meaning of Title
I of the Employee Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable, which are
laws governing retirement accounts.
If you elect to roll the assets to an IRA that is subject to our management, we will charge you an asset-based fee as set forth in the
advisory agreement you executed with our firm. This creates a conflict of interest because it creates a financial incentive for our firm
to recommend the rollover to you (i.e., receipt of additional fee-based compensation). You are under no obligation, contractually or
otherwise, to complete the rollover. Moreover, if you do complete the rollover, you are under no obligation to have the assets in an
IRA managed by our firm. Due to the foregoing conflict of interest, when we make rollover recommendations, we operate under a
special rule that requires us to act in your best interests and not put our interests ahead of yours.
Under this special rule’s provisions, we must:
➢ Meet a professional standard of care when making investment recommendations (give prudent advice);
➢ Never put our financial interests ahead of yours when making recommendations (give loyal advice);
➢ Avoid misleading statements about conflicts of interest, fees, and investments;
➢ Follow policies and procedures designed to ensure that we give advice that is in your best interests;
➢ Charge no more than a reasonable fee for our services; and
➢ Give you basic information about conflicts of interest.
Many employers permit former employees to keep their retirement assets in their company plan. Also, current employees can
sometimes move assets out of their company plan before they retire or change jobs. In determining whether to complete the rollover
to an IRA, and to the extent the following options are available, you should consider the costs and benefits of a rollover.
Note that an employee will typically have four options in this situation:
1. Leaving the funds in your employer’s (former employer’s) plan;
2. Moving the funds to a new employer’s retirement plan;
3. Cashing out and taking a taxable distribution from the plan; or
4. Rolling the funds into an IRA rollover account.
Each of these options has positives and negatives. Because of that, along with the importance of understanding the differences
between these types of accounts, we will provide you with a written explanation of the advantages and disadvantages of both
account types and the basis for our belief that the rollover transaction we recommend is in your best interests.
As an alternative to providing you with a rollover recommendation, we may instead take an entirely educational approach in
accordance with the U.S. Department of Labor’s Interpretive Bulletin 96-1. Under this approach, our role will be limited only to
providing you with general educational materials regarding the pros and cons of rollover transactions. We will make no
recommendation to you regarding the prospective rollover of your assets and you are advised to speak with your trusted tax and
legal advisors with respect to rollover decisions. As part of this educational approach, we may provide you with materials discussing
some or all of the following topics: the general pros and cons of rollover transactions; the benefits of retirement plan participation; the
impact of pre-retirement withdrawals on retirement income; the investment options available inside your Plan Account; and high
level discussion of general investment concepts (e.g., risk versus return, the benefits of diversification and asset allocation, historical
returns of certain asset classes, etc.). We may also provide you with questionnaires and/or interactive investment materials that
may provide a means for you to independently determine your future retirement income needs and to assess the impact of different
asset allocations on your retirement income. You will make the final rollover decision.
Item 6. Performance Based Fees and Side-By-Side Management
Item 6 of the Form ADV Part 2 instructions are not applicable to our brochure because we do not charge or accept performance-based fees
that can be defined as fees based on a share of capital gains on or capital appreciation of the assets held within a client’s account.
Item 7. Types of Clients
ASG provides discretionary investment advisory services primarily for individuals, corporations, public and private pension plans,
endowments, and foundations.
ASG’s standard minimum account size within ASG-Palouse Portfolios is $50,000. ASG reserves the right to waive the required minimum
based on individual client needs or circumstances.
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All discretionary clients are required to enter into a written Investment Management Agreement, and under such agreement may be required
to provide additional documentation/personal information prior to the establishment of an advisory relationship. The agreements required by
Program Sponsors and/or ASG for wrap-fee accounts may vary from those listed here.
Clients should note that all or a portion of the securities in their account may be sold during the course of management of the account. The
client is responsible for all tax liabilities arising from such transactions and encouraged to seek the advice of a qualified tax professional. New
accounts and/or additions to existing accounts may not be immediately fully invested. The level of investment depends on the number of
attractive securities that are present at the time the account is funded. Depending on market conditions it may take 3-6 months to fully integrate
an account or additional funding. Clients that have sought and obtained approval from their broker-dealer/custodian to utilize the writing of or
the purchase of puts and calls must understand that there are tax implications and risks associated with option trading strategies; such risks
are disclosed in the Options Disclosure booklet provided by their broker-dealer/custodian prior to approval of option trading.
Clients must keep ASG apprised of changes to their address. Clients that fail to do so waive any claims resulting from the failure to receive
communications from ASG. Address changes from the client should be made in writing and include signatures for all appropriate parties on
the account. ASG accepts address changes from client custodians. Upon receipt, ASG will verify the change with the appropriate custodian.
ASG is not able to alter custodial address-of-record data; clients must contact their custodian to instruct such changes.
To help the government fight the funding of terrorism, money laundering and identity theft activities, ASG has adopted Anti-Money Laundering
and Identity Theft Red Flag policies and procedures. As part of those procedures, ASG may request clients to provide documentation to
verify their identity.
Model Programs
ASG also offers investment advisory services to Model Program Sponsors in the form of ASG-Palouse model portfolios based on
one or more of its investment strategies. Program Sponsors utilize the model portfolios to provide investment services to their clients
in the same manner as the wrap-fee arrangements described above. However, it is up to the Model Program Sponsor to accept,
modify, or reject ASG’s recommendations. ASG has no role with respect to the execution of trading in such accounts.
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
Equity Investment
Generally, individual equity analysis is made using company shareholder reports, filings made with the Securities and Exchange
Commission, company press releases, articles in newspapers, magazines and other financial publications, research materials
prepared by others, and may include company visits, conference calls, and/or interviews with company management. Analysis of
individual companies may include several measures of valuation, such as price/earnings ratios, price/sales ratios, price/cash flow
ratios, dividend yield, the relationship of stock price to book value, as well as analyzing reserve values in the case of natural resource
companies or other methods of security analysis. The focus of this analysis is to form an opinion as to whether the present price of
an equity security appears undervalued in light of the investment fundamentals and current investor psychology.
Fixed Income Investment
Fixed income investment management centers upon assessments of economic activity, Federal Reserve policy, capital market fund
flows, and the influences upon interest rates by developments overseas. From this analysis, forecasts are made for short and long
term interest rates using U.S. Treasury securities as a benchmark. Added yield is evaluated versus risk. Interest rate differentials
between corporate, U.S. Government Agency, U.S. Treasury, and municipal securities are considered in allocating assets among
these classes of debt instruments. Analyses of economic, political and capital market developments, as well as the investment goals
of each client, determine which maturity range of fixed income investments appear suitable for each client. Corporate bonds and
municipal investments are selected primarily upon the maturity date and quality rating that appears appropriate for clients'
investment objectives. Fixed income investments may include preferred stock and bond funds. While fixed income securities can play
an important role in stabilizing diversified portfolios, no security is entirely risk-free; safety of principal is not guaranteed and such
investments are subject to interest rate, inflation, credit, liquidity, early redemption, and default risks. A rise or fall in interest rates
will affect prices of fixed income securities. ASG generally classifies commercial paper with a maturity of 6 months or less in a sub
category of cash and cash equivalents.
The following is a discussion of the strategies that ASG-Palouse is currently offering new clients:
Small/Mid Value Strategy
ASG-Palouse’s Small/Mid Value Strategy objective is to seek long-term capital appreciation by investing in companies with market
capitalizations below $20 billion.
ASG-Palouse’s Small/Mid Value investment process utilizes both top-down and bottom-up research methodologies. Top-down
research involves the analysis of economic trends, monetary policy, international developments, as well as other factors, to reach
conclusions regarding the likely direction of the domestic equity markets and which sectors or industry groups may offer new
opportunities. The bottom-up process involves analyzing individual companies to assess performance potential relative to the
equity’s current market valuation.
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ASG-Palouse’s bottom-up process starts by screening the universe of common equities within the strategy’s market capitalization
range. While screening criteria are tailored to each industry group, our preliminary analysis generally focuses on earnings power,
price multiples and balance sheet metrics. We analyze all candidate companies relative to their industry groups, market sectors,
and the small- to mid-cap equity universe as a whole. We then assess the performance potential for the candidate company by
performing deep fundamental analysis in the context of investment themes derived by our top down analysis. We analyze each
candidate’s ten-year financial history paying close attention to trends in revenue, margins, earnings per share, cash flow per share,
book value per share, tangible book value per share and capital structure. We also pay close attention to the sensitivity of the
business to macroeconomic and industry specific factors over time. Once company analysis is complete, we assign a target price
range for the stock using one or more appropriate valuation methods. We generally arrive at target prices using forecasted earnings
or cash flows and a target multiplier that incorporates our assessment of the company’s earnings growth potential and risk profile. If
we believe that there is significant upside potential to a stock’s target price range, we then consider it for inclusion in client portfolios.
Portfolio sales may be generated when the company's price reaches the top of its projected valuation level. Sales may also result if
a negative event changes the fundamentals of the company or if the original thesis for buying the stock has changed or no longer
applies. Proceeds from sales can be invested in securities with better investment potential or may be placed in cash reserves
awaiting investment in better opportunities.
Additional risk associated with this strategy (in addition to those noted previously): historically, smaller capitalization securities have
experienced greater volatility and may be less liquid than larger capitalization securities.
Large-Cap Value Strategy
The Large-Cap Value Strategy objective is to seek long-term capital appreciation in larger capitalization companies that are currently
undervalued.
ASG-Palouse utilizes both top-down and bottom-up methodologies in its research process. Top-down research involves the analysis
of economic trends, monetary policy, international developments, as well as other factors, to reach conclusions regarding the likely
direction of the domestic equity markets and which sectors or industry groups may offer new opportunities. The bottom-up process
involves analyzing individual companies that may be part of a sector or industry group deemed potentially attractive by our top down
research.
We begin that process by looking at companies from the vantage point of being an owner in that business. We analyze the potential
upside for the company within the industry, the financial statements, the management team, publicly available research, and other
factors that may determine the attractiveness of the business. We review the relationships of price/earnings, price/cash flow,
price/sales, and price/book to project reasonable estimated ranges of valuation. By combining our estimated valuation ranges with
estimates of earnings and cash flow, we are then able to project high and low ranges for these equity securities. Since the market
appears to be a forecasting mechanism, we use future four quarter projected earnings and cash flow, and by comparing the current
price of the stock with the projected valuation range we are able to determine an estimated risk/reward ratio
Portfolio sales may be generated when the company's price reaches the top of its projected valuation level or when the risk/reward
ratio becomes unattractive. Sales may also result if a negative event changes the fundamentals of the company or if the original
thesis for buying the stock has changed or no longer applies. Proceeds from sales can be invested in securities with more attractive
risk/reward ratios or may be placed in cash reserves awaiting investment in better opportunities.
Large-Cap Value Total Return Strategy
ASG-Palouse’s Large-Cap Value Total Return Strategy objective is to seek long-term capital appreciation in larger capitalization
companies that are undervalued, as well as to seek income from dividend paying securities.
ASG-Palouse utilizes both top-down and bottom-up methodologies in its research process. Top-down research involves the analysis
of economic trends, monetary policy, international developments, as well as other factors, to reach conclusions regarding the
likely direction of the domestic equity markets and which sectors or industry groups may offer new opportunities. The bottom-up
process involves analyzing individual companies that may be part of a sector or industry group deemed potentially attractive by our
top down research.
ASG-Palouse begins the process by looking at companies from the vantage point of being an owner in that business. We analyze
the potential upside for the company within the industry, the financial statements, the management team, publicly available research,
and other factors that may determine the attractiveness of the business. We review the relationships of price/earnings, price/cash
flow, price/sales, and price/book and dividend yield to project reasonable estimated ranges of valuation. By combining our estimated
valuation ranges with estimates of earnings and cash flow, we are then able to project high and low ranges for these equity securities.
Since the market appears to be a forecasting mechanism, we use future four quarter projected earnings and cash flow, and by
comparing the current price of the stock with the projected valuation range we are able to determine an estimated risk/reward ratio.
The Investment Strategy Committee meets, as necessary, to review the potential investment and if deemed attractive, the company
is added to the Focus List and purchased for client portfolios as appropriate. The portfolio managers may use some technical
analysis such as analyzing momentum and price trends to determine appropriate entry and exit points for the company holding.
Portfolio sales may be generated when the company's price reaches the top of its projected valuation level or when the risk/reward
ratio becomes unattractive. Sales may also result if a negative event changes the fundamentals of the company or if the original
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thesis for buying the stock has changed or no longer applies. Proceeds from sales can be invested in securities with more attractive
risk/reward ratios or may be placed in cash reserves awaiting investment in better opportunities.
Additional risks associated with this strategy (in addition to those noted previously): the income generated by the securities held in
this strategy may decline and there is no guarantee that dividend-paying securities will continue to pay dividends.
ASG-Palouse’s existing clients may have previously selected strategies not listed here, such as Large-Cap Value Balanced and
Large-Cap Value Total Return Balanced. The risks associated with those strategies would be consistent with those provided in this
discussion. ASG-Palouse’s Large-Cap Value Balanced strategy utilizes the Large-Cap Value style coupled with a portion of the
portfolio invested in fixed income securities, while ASG-Palouse’s Large-Cap Value Total Return Balanced strategy utilizes the
Large-Cap Value Total Return style coupled with a portion of the portfolio invested in fixed income securities. The target weighting
for the fixed income portion of the balanced strategies is generally 30%; actual weighting may vary depending on market conditions.
Fixed income investments may include preferred stocks, taxable and non-taxable bonds of varying maturities and quality ratings,
as well as bond mutual funds, as deemed appropriate based on the investment objectives of the client and current market conditions.
These strategies are no longer offered to new clients.
Diversified Income Strategy
ASG-Palouse’s Diversified Income Strategy objective is to provide income from diversified market segments by opportunistically
focusing on investments with higher income potential while at the same time attempting to avoid those asset classes that we believe
have greater downside risk. Particular attention is paid to achieving the maximum income relative to the underlying risk/reward ratio.
The investment process begins with a top-down approach by assessing which income producing asset classes provide the most
desirable risk reward scenario on a relative basis. Flexibility among asset classes allows the portfolio managers to focus on
market segments that appear more desirable and avoid those with less perceived opportunity. Many factors are included in this
analysis such as current fiscal and monetary policies, current interest rates, relative yields on dividend producing equities, and our
current economic outlook. Once the weightings of the various asset classes are determined, the portfolio management team then
begins its rigorous fundamental research process on
individual investments within those asset classes. The equity analysis will
focus on a company’s ability to maintain or grow its dividend, although capital appreciation will also be considered. Fixed income or
preferred stock analysis includes interest rate outlook, yield curve analysis, and credit analysis. The portfolio may also be invested in
specialty asset classes utilizing ETFs and REITS for their unique characteristics. The team then generates a focus list of those
prospective holdings that meet their criteria, and those considered by the team to have the best income potential and highest relative
value become portfolio holdings. The portfolio is monitored and tactical adjustments will be made as relative value parameters change
among asset classes or industry groups.
Additional risks associated with this strategy (in addition to those noted previously): the income generated by the securities held in
this strategy may decline; this strategy may include investments in lower quality, higher yielding fixed income securities which may
be subject to greater price fluctuation than higher quality fixed income securities, the asset allocation selected by ASG-Palouse may
not perform as anticipated, there is no guarantee that dividend-paying securities will continue to pay dividends. The asset allocation
in the client’s account may vary substantially depending on various factors, including market conditions.
All-Cap Tilt Strategy
ASG-Palouse’s All-Cap Tilt Strategy objective is to seek enhanced index performance by combining an actively managed portfolio
of small to mid-capitalization stocks with a passive equity investment tracking the S&P 500® Index.
ASG-Palouse’s All-Cap Tilt investment process utilizes a bottom-up research methodology to select stocks for the strategy’s active
portfolio component. The bottom-up process involves analyzing individual companies to assess performance potential relative to
the equity’s current market valuation. The passive portfolio portion of the strategy is invested in an ETF that tracks the S&P 500
Index.
We begin the bottom-up process by screening the universe of common equities within the small- to mid-cap equity range. While
screening criteria are tailored to each industry group, our preliminary analysis generally focuses on earnings power, price multiples
and balance sheet metrics. We analyze all candidate companies relative to their industry groups, market sectors, and the small- to
mid-cap equity universe as a whole.
We then assess the performance potential for the candidate company by performing deep fundamental analysis in the context of
investment themes derived by our top down analysis. We analyze each candidate’s ten-year financial history paying close attention
to trends in revenue, margins, earnings per share, cash flow per share, book value per share, tangible book value per share and
capital structure. We also pay close attention to the sensitivity of the business to macroeconomic and industry specific factors over
time.
Once company analysis is complete, we assign a target price range for the stock using one or more appropriate valuation methods.
We generally arrive at target prices using forecasted earnings or cash flows and a target multiplier that incorporates our assessment
of the company’s earnings growth potential and risk profile. If we believe that there is significant upside potential to a stock’s target
price range, we then consider it for inclusion in client portfolios.
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Portfolio sales may be generated when the company's price reaches the top of its projected valuation level. Sales may also result if
a negative event changes the fundamentals of the company or if the original thesis for buying the stock has changed or no longer
applies. Proceeds from sales can be invested in securities with better investment potential or may be placed in cash reserves
awaiting investment in better opportunities.
ETF Strategy
The primary objective of our ETF Model portfolio is to build an individualized portfolio utilizing ETFs to gain broad diversification, and
to seek to enhance performance with active asset allocation. For those clients who are uncomfortable with individual equities, and
are seeking market diversification, we construct a custom ETF portfolio that reflects an investor’s goals and tolerance for risk. ASG-
Palouse’s ETF Model Portfolio starts with a client interview and/or survey to gather all financial and personal pertinent information.
With an understanding of our client’s risk tolerance, financial goals, and present and future needs, our investment team constructs
a customized portfolio utilizing commission-free ETFs.
Risk of Loss
All investing involves a risk of loss. Clients must be willing and able to assume the risks of investing and understand that the value
of a client's account changes daily and can be effected by a number of factors including, but not limited to, general market conditions,
sector risks, liquidity risks, currency risk, other political, social, or economic developments, specific matters relating to the
companies held in client accounts, business failure, action by the security inconsistent with expectations, credit risk, early
redemption, changing interest rates and credit ratings. Past performance is not necessarily an indication of future results; ASG-
Palouse cannot guarantee the future performance of a client's account, or the profitability of any individual investment decisions.
The basic foundation of the ASG-Palouse investment process is fundamental analysis of sectors, industries, and companies in
order to determine areas that may appear attractive for investment. There are risks associated with ASG-Palouse’s methods of
analysis, for example the price of an investment can change regardless of factors considered during the evaluation process,
assumptions used in the analysis may prove incorrect, or the publicly available information that ASG-Palouse relies on in its analysis
may be inaccurate or misleading.
There are certain additional risks associated with investing in securities through the ASG-Palouse portfolios:
➢ Market Risk or Systemic Risk: Risk that affects the entire market and is non-diversifiable.
➢ Equity (Stock) Market Risk: Common stocks are susceptible to general stock market fluctuations and to volatile increases
and decreases in value as market confidence and perceptions of their issuers change. If you held common stock, or common
stock equivalents, of any given issuer, you would generally be exposed to greater risk than if you held preferred stocks and
debt obligation of the issuer.
➢ Company Risk: When investing in stock positions, there is always a certain level of company or industry- specific risk that is
inherent in each investment. This is also referred to as a non-systemic risk and it can be reduced through appropriate
diversification. There is the risk that the company will perform poorly or have its value reduced based on factors specific to
the company or its industry. For example, if a company’s employees go on strike or the company receives unfavorable media
attention for its actions, the value of the company may be reduced.
the entire premium paid
if
the option expires unexercised or
➢ Options Risk: Options on securities may be subject to greater fluctuations in value than an investment in the underlying
securities. Purchasing and writing put and call options are highly specialized activities and entail greater than ordinary
investment risks. Investing in portfolios that utilize put and call options involves significant risks and may not be suitable for all
clients. If your account engages in strategies where the Adviser acts as a seller (writer) of put options, you may incur losses
if the value of the underlying security or reference index declines below the option’s strike price. If your account engages in
strategies where the Adviser acts as a seller (writer) of call options, you may incur losses if the value of the underlying security
or reference index rises above the option’s strike price. In certain market conditions, losses associated with writing options
may be substantial. If your account engages in strategies where the Adviser acts as a purchaser of put or call options, you risk
losing
is not otherwise closed prior
to expiration. Options transactions are subject to market risk, liquidity risk, and pricing volatility, and may be affected by
changes in interest rates, market conditions, or other economic factors. There can be no assurance that any options strategy
employed in your account will be successful or achieve its intended investment objectives, and you may experience losses,
including the loss of principal.
➢
➢ Credit Risk: When investing in bonds, there is the risk that the issuer will default on the bond and be unable to make payments.
➢
Inflation Risk: Individuals who depend on set amounts of periodically paid income face the risk that inflation will erode their
spending power. Fixed income investors receive set, regular payments that face the same inflation risk.
Interest Rate Risk: The risk that an investment’s value will change due to a change in the absolute level of interest rates.
Interest rate risk affects the value of bonds more directly than stocks, and it is a major risk to all bondholders. As interest rates
rise, bond prices fall and vice versa.
➢ ETF and Mutual Fund Risk: When a client invests in an exchange-traded fund (ETF) or mutual fund, it will bear additional
expenses based on the pro rata share of the ETF’s or mutual fund’s operating expenses, including the potential duplication of
management fees. The risk of owning an ETF or mutual fund generally reflects the risks of owning the underlying securities
the ETF or mutual fund holds. Clients may also incur brokerage transaction costs when purchasing ETFs.
➢ Alternative Investments Risk: Accredited investor that invest in private alternative investments bear additional risks in regard
to decreased transparency, lessened regulations, longer investment horizons, periods of limited or no liquidity, higher
expenses, and generally more complex investment strategies.
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➢ Variable Annuity (VA) Risk: When a client invests in a VA, it will bear additional expenses based on the product and the
riders that are added to the VA contract. A VA will normally have a surrender schedule; if liquidated before the elapse of the
surrender period, there will be a fee assessed by the VA carrier. This fee is called a surrender charge. It is important that
clients read the prospectus of the VA product before purchasing a VA and that they consult with the ASG financial advisor
regarding the fees associated with a VA.
➢ Management Risk: An investment’s value varies with the success and failure of the investment strategies, research, analysis,
and determination of portfolio securities. If investment strategies do not produce the expected returns, the value of the
investment will decrease.
➢ Liquidity Risk: Liquidity risk is the risk that may occur due to the inability to convert a security or hard asset to cash without
a loss of capital and/or income in the process. Liquidity risk generally arises when a business or individual with near-term or
even immediate cash needs, holds a valuable asset that it cannot trade or sell at market value due to a lack of buyers, a
previously agreed to lengthy holding period (e.g. 10 years) or due to an inefficient market where it is difficult to bring buyers
and sellers together.
➢ Structured Note Risk: Structured notes do not pay interest, dividend payments, provide voting rights or guarantee any return
of principal at maturity unless specifically provided through products that are designed with this purpose in mind. Most
structured note payments are based on the performance of an underlying index (i.e., S&P 500) and if the underlying index
were to decline 100% then the payment may result in a loss of a portion or all a client’s principal. Notes are not insured through
any governmental agency or program and the return of principal and fulfilment of the terms negotiated on behalf of clients is
dependent on the financial condition of the third party issuing the note and the issuer’s ability to pay its obligations as they
become due. Structured notes purchased for clients will not be listed on any securities exchange. There may be no secondary
market for such structured notes, and neither the issuer nor the agent will be required to purchase notes in the secondary
market. Some of these structured financial products are callable by the issuer only, therefore the issuer (not the investor) can
choose to call in the structured notes and redeem them before maturity. In addition, the maximum potential payment on
structured notes will typically be limited to the redemption amount applicable for a payment date, regardless of the appreciation
in the underlying index associated with the note. Since the level of the underlying index at various times during the term of the
structured notes held by clients could be higher than on the valuation dates and at maturity, clients may receive a lower
payment if redeemed early or at maturity than if a client would have invested directly in the underlying index. While the payment
at maturity of any structured notes would be based on the full principal amount of any note sold by the issuer, the original
issue price of any structured note purchased for clients includes an agent’s commission and the cost of hedging the issuer’s
obligations under the note. As a result, the price, if any, at which an issuer will be willing to purchase structured notes from
clients in a secondary market transaction, if at all, will likely be lower than the original issue price and any sale before the
maturity date could result in a substantial loss. Structured notes will not be designed to be short-term trading instruments so
clients should be willing to hold any notes to maturity.
➢ Cryptocurrency ETF Risk: Cryptocurrency markets are known for their extreme volatility. Prices can experience significant
and rapid fluctuations within short periods. Factors such as market demand, regulatory developments, macroeconomic trends,
technological advancements, and geopolitical events can contribute to this volatility. As a result, investors may experience
substantial gains or losses. The regulatory environment for cryptocurrencies is evolving and varies across jurisdictions.
Governments and regulatory authorities may introduce new laws, regulations, or policies that impact the legality, use, and
taxation of cryptocurrencies. Changes in regulatory frameworks can have a profound effect on the value and accessibility of
cryptocurrencies, potentially leading to substantial losses for investors. Cryptocurrencies are notoriously challenging to value
and can be influenced by public perception and sentiment. Positive or negative news, social media trends, and community
sentiment can impact market dynamics. The lack of traditional fundamentals and reliance on sentiment can contribute to rapid
and unpredictable price movements. Investors should be aware that market perception may not always align with underlying
technological developments or fundamentals. The technology underpinning cryptocurrencies, including blockchain, is still
relatively new and may be subject to unforeseen technical issues or vulnerabilities. Investors should be aware of the potential
for technological risks that could impact the value of their investments. Despite what the name implies, there is no guarantee
that the price of Cryptocurrency Spot-ETFs will not deviate from the current price of the underlying asset (such as Bitcoin).
While Cryptocurrency ETFs will trade on major exchanges such as the NYSE/CBOE/NASDAQ/etc. like stocks and other ETFs,
cryptocurrencies themselves trade on exchanges that vary in terms of security, reliability, and regulatory compliance. Some
of these associated exchanges may be susceptible to technical issues, outages, or security breaches. Additionally, regulatory
actions against specific exchanges may impact the ability to trade certain assets. Unlike traditional financial markets,
cryptocurrency investments may not benefit from the same investor protection mechanisms, investing in cryptocurrencies
involves a high level of risk and is not suitable for everyone.
➢ ESG, SRI, and Other Thematic Investing Risk: Environmental, Social, and Governance (ESG) investing, Socially
Responsible Investing (SRI), and other forms of sustainable, impact, or religion-based investing carry interpretation risks.
Definitions of what qualifies as an environmental or social impact investment can vary significantly among investors, issuers,
and managers. There is a risk that issuers may label a security as “Green,” “Social,” “Sustainable,” or similar without adhering
to established standards such as the Green Bond Principles, Social Bond Principles, or Sustainability Bond Guidelines.
Currently, there is no universally binding third-party certification for these labels. Similarly, portfolio managers and third-party
asset managers may apply ESG, SRI, or religious criteria based on their own methodologies, which may not align with your
expectations or values.
➢ Non-Diversification Risk: A “non-diversified” strategy is not subject to the same requirements that apply to diversified
strategies or portfolios. As a result, it may concentrate a larger portion of its assets in a single issuer’s securities and hold
fewer total investments. This concentration increases risk—if the value of a concentrated investment declines, the overall
strategy may experience a more significant loss than a more diversified portfolio would under similar circumstances.
Concentrated positions often exhibit higher price volatility. Illiquid or esoteric assets may lack transparent pricing, increasing
the risk of mis valuation. Portfolio Imbalance Risk: Without visibility into the full asset allocation, your investment strategy may
unintentionally overlap or counteract other holdings, leading to inefficiencies or excessive risk exposure. Liquidating a
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concentrated position may trigger substantial capital gains taxes. For employer stock, adverse developments in the company
can disproportionately affect your wealth.
Item 9. Disciplinary Information
ASG has not been involved in any legal or disciplinary events that are material to the evaluation of our advisory business or the integrity of
our management.
Item 10. Other Financial Industry Activities and Affiliations
Neither ASG nor any of its management personnel are registered with a futures commission merchant, commodity pool operator, or
commodity trading advisor.
ASG and its management personnel do not have material arrangements with a related person, that is:
1. A municipal securities dealer, government securities dealer or broker;
2. Except as described below, an investment company or other pooled investment vehicle (including a mutual fund, closed-
end investment company, unit investment trust, private investment company or “hedge fund,” and offshore fund);
3. Registered security-based swap dealer or participant;
4. A futures commission merchant, commodity pool operator, or commodity trading advisor;
5. A banking or thrift institution;
6. An accountant or accounting firm;
7. A lawyer or law firm;
8. A pension consultant;
9. A real estate broker or dealer; or
10. A sponsor or syndicator of limited partnerships.
Relationship with Affiliated Registered Investment Adviser
ASG is affiliated with Wealth Enhancement Advisory Services, LLC (WEAS), a registered investment adviser with the Securities &
Exchange Commission.
ASG is affiliated with NorthCrest Asset Management LLC, a registered investment adviser with the Securities & Exchange
Commission.
Relationship with Affiliated and Unaffiliated Broker - Dealers
ASG is affiliated with Wealth Enhancement Brokerage Services, LLC, member FINRA/SIPC (“WEBS”), a registered introducing
broker-dealer. Certain members of ASG’s management team are Registered Representatives of WEBS. ASG clients are under no
obligation to purchase or sell securities through WEBS.
Some associated persons of ASG are also separately licensed as registered representatives of other non-affiliated registered
broker/dealers, where they can earn a commission when selling commissionable securities products. ASG clients are under no
obligation to purchase or sell securities recommended through any non-affiliated broker/dealer. The conflicts of interest these
arrangements present and how we deal with them are described in detail under Item 5, above.
Relationship with Affiliated and Unaffiliated Insurance Agents
American Benefits Planning Group, LLC (“ABPG”), a wholly owned subsidiary of Wealth Enhancement Group, is a licensed
insurance agency.
Some associated persons of ASG are also independently licensed insurance agents of various unaffiliated insurance agencies, who
can sell insurance products and can earn a commission when selling insurance products. The conflicts of interest these
arrangements present and how we deal with these conflicts are described in detail under Item 5, above.
Relationship with Affiliated Trust Company
ASG affiliate, Wealth Enhancement Trust Services, Inc. (“WETS”) is a wholly owned subsidiary of Wealth Enhancement and a
South Dakota Chartered Trust Company, and in such capacity may offer services for a fee to investment advisory clients of ASG.
WETS offerings are recommended to clients of ASG on an individual basis and based upon a good faith judgment of a client’s
specific needs. The recommendation could result in conflicts of interest for ASG as an affiliate. ASG will directly benefit from a client
utilizing an affiliate’s services based upon its recommendation because it will generate revenue for the affiliated subsidiary and
ASG. Further, ASG employees may receive compensation related to ASG clients who use WETS offerings. The direct financial
incentive creates another conflict of interest.
Fees for trust services may be separate and distinct from the advisory fee charged by ASG.
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Relationship with Affiliated Tax and Consulting Services
Wealth Enhancement Tax & Consulting Services ASG affiliate, Wealth Enhancement Tax & Consulting Services, LLC (“WETCS”)
is a wholly owned subsidiary of WEG and in such capacity may offer services for a fee or complimentary to investment advisory
clients of ASG.
WETCS offerings are recommended to clients of ASG on an individual basis and based upon a good faith judgment of a client’s
specific needs. The recommendation could result in conflicts of interest for ASG as an affiliate. WEG will directly benefit from a
client utilizing an affiliate’s services based upon its recommendation because it will generate revenue for the affiliated subsidiary
and WEG.
Equity Ownership
Certain Investment Adviser Representatives (“IARs”) of ASG hold equity ownership interests in the firm and may also participate in
other firm supported programs including but not limited to forgivable notes, debt instruments, or similar financial arrangements. The
equity interests can be bought through direct purchases, received as part of acquisition consideration are or granted as part of
compensation arrangements, including incentive-based equity awards tied to increases to assets under management, and advisory
fees. This creates a financial incentive for IARs to recommend that you add assets to your account, recommend higher fee
schedules, and advise against withdrawals, all of which will increase their compensation. To address this conflict, ASG discloses all
material conflicts and maintains policies designed to ensure recommendations are based on your needs and objectives.
Item 11. Code of Ethics, Participation, or Interest in Client Transactions and Personal Trading
Code of Ethics Summary and Offer
Advisory Services Group, LLC recognizes that the personal investments of the supervised persons of our firm demand the
application of the highest standards of conduct and must be carried out in a way that does not conflict with the interests of our
clients. We therefore have established a Code of Ethics designed to, among other things, limit or restrict the participation of
supervised persons’ investments through personal trading rules, reporting requirements, Compliance monitoring, and explicit
prohibition on activity such as insider trading and other forms of prohibited or unethical business conduct.
Section 204A-1 of the Investment Advisers Act of 1940 requires all Investment Advisers to establish, maintain and enforce a Code
of Ethics. The Act defines an Investment Adviser as a fiduciary, and as a fiduciary, it is an Investment Adviser’s responsibility to
provide full and fair disclosure of all material facts and to act solely in the best interest of each of its clients at all times. ASG has a
fiduciary duty to all clients. This fiduciary duty is considered the core underlying principle for ASG’s Code of Ethics. ASG requires
its supervised persons to conduct business with the highest level of ethical standards and to comply with all federal and state
securities laws at all times.
Upon employment or affiliation, and annually, supervised persons acknowledge that they have read, understand, and agree to
comply with ASG’s Code of Ethics. ASG has the responsibility to make sure that our advisors place the interests of all clients ahead
of ASG’s or its supervised person’s own investment interests. Our advisors disclose all material facts and potential conflicts of
interest to clients before conducting any services. ASG and its supervised persons must conduct business in an honest, ethical, and
fair manner and avoid all circumstances that might negatively affect or appear to affect our duty of complete loyalty to all clients.
Clients may review the material facts and potential conflicts of interest disclosure within this summary. Clients may review the ASG
Code of Ethics in its entirety by written request.
Annual Review of Compliance Policies, Procedures, and Systems
Pursuant to Securities and Exchange Commission guidelines, ASG performs an annual review of its Code of Ethics, supervisory
procedures, and internal systems to ensure that client interactions, investment management functions, compliance controls, and
reporting systems are properly aligned and operating in a regulatory compliant manner.
Personnel Trading Policy
As a condition of employment, ASG associated persons are required to comply with ASG’s Code of Ethics policy. The Code of
Ethics, as described above, establishes rules of conduct for ASG associated persons relating to their personal securities trading
activities. ASG and/or ASG financial advisors may purchase or own the same securities and investments that ASG and/or ASG
financial advisors recommend to the clients. Because of this, the Code of Ethics is designed to prevent activities which could lead
to or give an appearance of conflicts of interest, insider trading and other forms of prohibited or unethical business conduct.
At times, the interest of ASG or related persons’ investment accounts may coincide with the interest of clients’ account to the
extent a purchase or sale in the same security may benefit ASG, ASG financial advisors, associated person of ASG and client
account(s). In addition to the Code of Ethics policy, ASG has adopted policies and procedures to ensure that such conflicts are
fully disclosed and that neither ASG, its financial advisors, nor associated persons may trade ahead of, or otherwise against, the
interest of clients. It is the policy of ASG that the interests of client accounts are placed ahead of the interests of ASG accounts,
as well as ASG financial advisor, and associated person’s personal accounts.
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ASG requires financial advisors and associated persons to obtain pre-clearance of certain securities transactions and private
held-away investments, report transactions in their personal trading accounts quarterly and to report all securities positions which
they have a beneficial interest at least annually. All of which are reviewed by the firm to manage potential conflicts. The foregoing
policies and procedures are not applicable to transactions in any account for which neither ASG nor its IARs have any direct or
indirect influence or control; and transactions in securities that are direct obligations of the U.S. government, bankers’
acceptances, bank certificates of deposit, commercial paper, and high-quality, short-term debt instruments, including repurchase
agreements or shares issued by registered open-end investment companies.
ASG recognizes that some securities being considered for purchase or sale on behalf of its client’s trade in sufficiently broad
markets to be without any appreciable impact on the markets of such securities. Under certain limited circumstances, exceptions
may be made to ASG’s Code of Ethics.
ASG has also established policies and procedures to ensure that its supervised persons comply with applicable provisions of The
Insider Trading and Securities Fraud Enforcement Act of 1988 (ITSFEA). To avoid conflicts of interest with clients and to ensure
compliance with ITSFEA, ASG, among other things, does the following:
➢ Provides ongoing continuing education regarding avoiding conflicts of interest and complying with ITSFEA.
➢ Requires supervised persons to report quarterly securities trading in personal accounts for covered securities (i.e., individual
stocks, bonds, ETFs).
➢ Prohibits supervised persons from executing securities transactions for clients or on their personal accounts based on
➢
information that is not available to the public upon reasonable inquiry.
Informs clients that they are not required to purchase securities through ASG or its financial advisors, although if they choose
to purchase securities through their ASG financial advisor, the transaction must be affected through an ASG-approved trading
platform.
Item 12. Brokerage Practices
Our Clients’ assets are held by independent third-party qualified custodians. We do recommend certain custodians to Clients however, Clients
are not obligated to use any particular custodian recommended by us. We reserve the right to decline acceptance of any Client account for
which the Client directs the use of a particular custodian if we believe that this choice would hinder either our fiduciary duty to the Client or
our ability to service the account. See Directed Brokerage below for additional information related to Client directed custodians.
In recommending custodians, we will comply with its fiduciary duty to seek best execution and with the Securities Exchange Act of 1934.
We will take into account such relevant factors as:
➢ Price;
➢ The custodian’s facilities, reliability and financial responsibility;
➢ The ability of the custodian to effect transactions, particularly with regard to such aspects as timing, order size and execution
of order;
➢ The research and related brokerage services provided by such custodian to us, notwithstanding that the account may not be
the direct or exclusive beneficiary of such services; and
➢ Any other factors that we consider to be relevant.
Our custodians provide to us investment research products and/or services which assist us in our investment decision-making process. Such
research generally will be used to service all Client accounts. The receipt of investment research products and/or services poses a conflict
of interest because we do not have to produce or pay for the products or services.
We also receive computer software and related systems support, which allow us to better monitor accounts. We receive software and related
support without cost because our Clients maintain assets with these custodians. The software and related systems support benefits us but
may not benefit our Clients directly. Our receipt of these types of benefits from a custodian creates a conflict of interest since these benefits
may influence our recommendation of one custodian over another that does not furnish similar software, systems support, or services.
Additionally, we receive receipt of duplicate client confirmations and bundled duplicate statements; access to a trading desk that exclusively
services the custodians’ respective institutional division participants; access to block trading which provides the ability to aggregate securities
transactions and then allocate the appropriate shares to accounts; and access to an electronic communication network for order entry and
account information.
Many of the above benefits are generally considered to be “soft dollar” arrangements. As a result of receiving such products and services for
no cost, we have an incentive to recommend to Clients custodians that offer soft dollar arrangements. However, these types of arrangements
are similar and common to the custodial relationships of other registered investment advisory firms in the industry. We periodically evaluate
custodians to determine whether the benefits we receive are reasonable in relation to the value of services provided to our Clients.
ASG provides investment advisory services to individuals (or related individuals) that are providing necessary business services to ASG. In
the event that a potential client does not have an existing brokerage/custodial relationship, ASG takes into consideration the client’s needs
for expertise and service when offering the client brokerage options. The potential for a financial consultant to provide ongoing client referrals
back to ASG is not taken into consideration, although ASG will generally refer clients to financial consultants with whom it already has clients.
This often occurs as a result of ASG’s interaction with these financial consultants for existing clients and therefore ASG’s understanding of
the level of service and expertise offered by the financial consultant.
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Directed Brokerage
Clients have various brokerage options, including utilizing the services of a referring financial consultant, any other financial consultant
that the client desires, or any firm suggested by ASG to provide custody and execution services for clients. Clients often, however,
designate the broker to be used for effecting transactions in their account since, in most cases ASG-Palouse Portfolios clients are
participants in fee-in-lieu-of-commission brokerage fee programs or Wrap Programs; as a result, ASG views and terms these
arrangements as directed brokerage. Transactions for these clients are effected through the client's broker-dealer/custodian, with no
commissions being charged on these transactions, since the broker-dealer/custodian is compensated according to the terms of the
client's fee agreement with their broker-dealer/custodian. In these situations, ASG is not free to seek the best price and execution for
clients; therefore, no assurance can be given that ASG will be able to obtain the best price or execution for client whose assets are
subject to these arrangements.
In directed brokerage relationships, the client is responsible for negotiating brokerage compensation and other transaction costs with
the financial consultant. A client may negotiate a brokerage compensation rate that exceeds the rate that could be obtained from another
brokerage firm, or that ASG’s other clients may pay. Furthermore, ASG may not be able to aggregate trades for the clients' account
with those of other ASG clients obtaining volume discounts and the price a client pays or receives for a security may be different from
the price paid or received by ASG’s other clients who utilize different brokers/custodians. The directed broker and the broker-dealer
stand to benefit from providing custody and execution services.
ASG’s ability to trade fixed income securities for directed accounts may be limited by the inventory of that broker-dealer. Clients must
satisfy themselves that the directed broker can provide adequate price and execution for most or all transactions and that the brokerage
compensation negotiated by the client is appropriate given the services that may be provided by the financial consultant, potentially
including but not limited to, personal advice, retirement, estate, and education planning, manager selection, performance measurement,
account and tax reporting, custodial and trade execution capabilities.
With respect to ERISA clients any direction by the plan sponsor must be in the best interests and for the exclusive benefit of the plan
participants.
The limitations inherent in the directed brokerage arrangement may limit ASG’s ability to achieve best execution; to utilize alternative
trading platforms (electronic trading networks and other trading firms compensated by charging commissions) and take away ASG’s
ability to negotiate commission discounts. It is the client's responsibility to determine the suitability of their directed brokerage
arrangement.
Clients may have been able to negotiate a lower brokerage compensation or commission rate if they had not directed their brokerage
to the referring financial consultant's firm.
ASG has entered into a support services agreement with Fidelity Brokerage Services LLC and National Financial Services LLC (together
referred to as “Fidelity”). Under this agreement, Fidelity pays ASG a support fee based on a portion of Client assets in the custody of
Fidelity. However, ASG and Fidelity have agreed that no support fee payments will be made with respect to investments in transaction
fee funds and Fidelity sponsored funds. Under this arrangement, ASG provides numerous and substantial services to RIA firms that
would normally be provided by the custodian (for example, back office, administrative and clerical services). While this arrangement
results in cost savings for the custodian and increased costs for us, the receipt of this additional compensation may create an incentive
for ASG to recommend funds available through the Fidelity platform for which (i) Fidelity is not a sponsor or manager, and (ii) transaction
fees are not imposed (together, “NTF Funds”). It would not be unusual for the majority of investments made through the Fidelity platform
to be in NTF Funds, for which ASG would receive support fees. These conflicts of interest may influence our recommendation of one
custodian over another that does not furnish similar benefits. However, these conflicts are mitigated by our fiduciary duty to put our
Clients’ interests first. We review what types of funds are available for use in Client portfolio allocations and seek those that are the
most suitable, appropriate and in the Client’s best interest. ASG has adopted and maintains a best execution review program and
periodically evaluates whether receipt of any support fees or noncash benefits affects our duty to seek best execution. ASG’s investment
selection is driven by the client’s best interest; we do not select funds or custodians to increase support fees.
Trade Allocation
We may aggregate trades for Clients. The allocations of a particular security will be determined by us before the trade is placed with
the broker. When practical, Client trades in the same security will be bunched in a single order (a “block”) in an effort to obtain best
execution at the best security price available. When employing a block trade:
➢ We will make reasonable efforts to attempt to fill Client orders by day-end.
➢
➢
If the block order is not filled by day-end, we will allocate shares executed to underlying accounts on a pro rata basis, adjusted
as necessary to keep Client transaction costs to a minimum. Employee and non-employee accounts managed in ASG-
Palouse Portfolios will be allocated after Client accounts are fully allocated.
If a block order is filled (full or partial fill) at several prices through multiple trades, an average price and commission will be
used for all trades executed;
➢ All participants receiving securities from the block trade will receive the average price.
➢ Multiple blocks may be executed within a single day. However, only trades executed within the block on the single day may
be combined for purposes of calculating the average price.
ASG-Palouse utilizes a portfolio weightings basis (based on market value, rounded to appropriate lot sizes) when purchasing or
selling securities to assure the fairest and most equitable allocation. An allocation may be further adjusted for client- imposed
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restrictions, general market exposure for clients, cash levels, minimum ticket brokerage commission charges, concentration risk,
tax strategy, etc.
It is expected that this trade aggregation and allocation policy will be applied consistently. However, if application of this policy
results in unfair or inequitable treatment to some or all of our Clients, we may deviate from this policy.
ASG informs the Model Program Sponsor of changes to the model but does not execute trades on behalf of the Model Program
Sponsor. The Model Program Sponsor has discretion to execute the submitted model changes and may receive an execution that
varies from ASG-Palouse discretionary clients.
Trading for an Individual Client - When a trade is to be executed for an individual account and the trade is not in the best interests
of other accounts, then the trade will be entered for that individual account. This is true even if the portfolio manager believes that a
larger size block trade would lead to better overall price for the security.
On occasion ASG may deem it appropriate for one client to purchase a particular security and yet the same day, appropriate for
another client to sell that same security. Clients should understand that ASG’s interest lies in obtaining best execution for both
clients. ASG will not instruct the trader to execute a cross-trade; rather ASG will enter the trades separately for execution on the
open market at market prices, seeking the most favorable execution for all accounts involved.
ASG-Palouse’s fixed income allocation process involves taking into consideration, among other things, the existing fixed income
securities in client accounts, the available inventory of a particular security, the amount in which accounts deviate from their targeted
allocation, appropriate position sizes, and cash levels, ultimately seeking fair and equitable treatment over time.
Finally, it is our policy to minimize the occurrence of trade errors. Should any trade errors which are attributable to ASG occur, we
shall take any steps necessary to put the Client in the position it should have been as if the trade error never occurred. In the event
we determine that a bona fide trade error has occurred which is attributable to ASG, we will correct the trade error using funds from
our error account. Depending on the internal trade error policies and procedures of the particular custodian, our error account may
be debited if the correction results in a loss. Likewise, our error account may be credited if the correction results in a gain. This
situation creates a conflict of interest as ASG has an incentive to recommend particular custodians over others that may not have a
similar policy.
Item 13. Review of Accounts
Investment Management involves frequent monitoring and occasional rebalancing of client portfolios at both the individual account level
and/or at the household level. Account reviews are made on an ongoing basis by the Chief Investment Officer and Portfolio Managers. In
addition to monitoring market conditions, events affecting a particular security, individual client circumstances and other changes in the
political or economic environment may trigger additional reviews of client accounts. In addition, security and cash balances are reconciled
monthly with statements furnished by the custodian of client assets.
Background information regarding the Chief Investment Officer and Portfolio Managers can be found in Part 2B of the Form ADV (the
“Brochure Supplement”) which will be provided to each client.
Clients receive confirmations from their broker-dealer/custodian of all securities transactions in their account. However, some brokerage firms
offer clients the ability to waive their right to receive confirmations. In either instance, clients will receive from their broker-dealer/custodian
an account statement not less than quarterly that lists all transactions in their account (i.e., provided in any month in which there is activity,
or at least quarterly). Some custodians are providing clients with the ability to obtain their confirmations and/or statements electronically.
Clients are responsible for ensuring consistent retrieval of these records and for providing a secure location (host) for such retrieval.
Custodians are required to provide statements to clients on at least a quarterly basis. However, in some cases, the client's brokerage program
provides additional quarterly reporting that supplements the client’s standard monthly account statement. Morgan Stanley and Wells Fargo
Advisors provide such supplemental quarterly reporting to clients and some individual financial consultants at these firms may also request
that ASG provide statements to their clients.
In situations where the client's brokerage program does not provide supplemental quarterly reporting (in addition to their standard monthly or
quarterly account statement), ASG will provide a quarterly portfolio appraisal report that lists individual security positions, shares/par, cost
basis (as provided by client), market value, current income, and portfolio performance. Other reports regarding the portfolio including
transaction summaries are available upon client request or may be provided to the client at the ASG’s discretion. Clients should compare
ASG records to those of their custodian. Copies of the client’s ASG quarterly reports are also provided to the client's financial consultant.
Clients also receive an investment strategy commentary, which summarizes economic trends, and other factors that may influence ASG’s
management of the ASG-Palouse Portfolios. Client consultations may be held on whatever schedule the client, the portfolio manager and/or
the client's financial consultant may consider desirable. ASG is willing to provide reports and other communications as requested by the client
and/or financial consultant.
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Item 14. Client Referrals and Other Compensation
Compensation Paid for Client Referrals
ASG does compensate individuals or entities who refer clients to ASG in compliance with the SEC Marketing Rule and applicable
State Law requirements Any arrangement with an external promoter will be governed by a formal written agreement, and referred
clients will receive a Promoter Arrangement Disclosure Statement outlining the arrangement and the fee structure.
Certain IARs of ASG have entered into promoter agreements that pay cash compensation to third-party intermediaries in exchange
for their promotion, referral, and endorsement of our advisory services to prospective clients.
We have entered into agreements with independent recruiting firms to provide our sales team with contact information for
independent investment advisor firms who may be candidates for our RIA Firm service model. In the event an advisor candidate
engages us to provide services, we provide compensation to the independent recruiting firm. These independent recruiting firms
are deemed “Promoter” arrangements under SEC’s “marketing rule” (SEC Rule 206(4)-1), promulgated under the Investment
Advisers Act of 1940 (the “Act”).
The compensation for promoter or referral arrangements may take the form of a retainer, a flat advertising fee, a fee per referral, or
a percentage of the advisory fees we collect from referred client accounts and may be paid to the promoter on a one-time or recurring
basis. Unless otherwise explicitly disclosed in writing, the compensation paid to a promoter will be borne entirely by us. Referred
firms and their end clients do not pay any additional or increased advisory fees as a result of having been referred to our firm by a
third-party promoter.
We will only engage third-party promoters in accordance with the requirements of the SEC’s “marketing rule” (SEC Rule 206(4)-1),
promulgated under the Investment Advisers Act of 1940. Any promoters engaged for this purpose will disclose to you at or
reasonably prior to the time of their referral or endorsement of ASG (i) that they will receive compensation from ASG as a result of
their endorsement of our firm; (ii) a description of the material terms of the compensation they will receive; and (iii) a brief statement
discussing the conflicts of interest arising out of the compensation arrangement and/or the relationship between ASG and the third-
party promoter. Clients referred to our firm by a third-party promoter are encouraged to inquire with us if they have any questions
about the foregoing arrangements.
ASG may also offer one-time spot bonuses to employees for referring new clients.
Other Compensation
As disclosed under Item 12 (above), we (or our Affiliates) may receive “soft dollars” from certain custodians. The conflicts of interest
these types of arrangements present and how we deal with these conflicts are described in detail under Item 12, above.
As disclosed under Items 5 and 10 above, some representatives of ASG are also independently licensed insurance agents, who
can sell insurance products and can earn a commission when selling insurance products. These representatives may be licensed
with affiliated or nonaffiliated insurance agencies. The conflicts of interest these arrangements present and how we deal with these
conflicts are described in detail under Item 5, above.
Some associated persons, including management personnel, of ASG are also separately licensed as a registered representative of
Wealth Enhancement Brokerage Services, LLC (“WEBS”), a registered securities broker/dealer, member of the Financial Industry
Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC). ASG is affiliated with and under common
control with WEBS. ASG clients are under no obligation to purchase or sell securities through WEBS.
Some associated persons of ASG are also separately licensed as registered representatives of other non-affiliated registered
broker/dealers, where they can earn a commission when selling commissionable securities products. ASG clients are under no
obligation to purchase or sell securities recommended through any non-affiliated broker/dealer. The conflicts of interest these
arrangements present and how we deal with them are described in detail under Item 5, above.
Item 15. Custody
ASG has the ability to debit fees, and we may have the ability to disburse or transfer certain client funds pursuant to Standing Letters of
Authorization executed by Clients. We do not otherwise have custody of the assets in the account. It should be noted that discretionary
authorization to trade in client accounts is deemed by regulators to be custody. ASG adheres to the SEC’s conditions for Standing Letters of
Authorization (SLOA). Under these conditions, the authority granted does not constitute custody requiring a surprise examination because
the qualified custodian and the client maintain the required independent safeguards and controls.
ASG shall have no liability to a Client for any loss or other harm to any property in the account, including any harm to any prop erty in the
account resulting from the insolvency of the custodian or any acts of the agents or employees of the custodian and whether or not the full
amount or such loss is covered by the Securities Investor Protection Corporation (“SIPC”) or any other insurance which may be carried by
the custodian. The Client understands that SIPC provides only limited protection for the loss of property held by a custodian.
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ASG has established procedures to ensure that all client funds and securities are held at a qualified custodian in a separate account for each
client under that client’s name. Clients or an independent representative of the client will direct, in writing, the establishment of all accounts
and therefore are aware of the qualified custodian’s name, address and the way the funds or securities are maintained. Clients receive
standard account statements from the custodian of their accounts generally on a monthly basis, but in any event, no less than quarterly. Our
IARs may also provide Clients with periodic written reports summarizing the account activity and performance. We urge all Clients to carefully
review statements from the custodian and compare these to any reports that we may provide to you. Our reports may vary from custodial
statements based on accounting procedures, reporting dates, or valuation methodologies of certain securities.
End Clients receive account statements from the custodian of their accounts on a monthly or quarterly basis.
Item 16. Investment Discretion
Generally, retail Clients grant ASG, our Investment Adviser Representatives (“IARs”), and our Portfolio Manager’s ongoing and continuous
discretionary authority to execute investment recommendations in accordance with an agreed-upon investment strategy or plan, without the
Client’s prior approval of each specific transaction. Under discretionary authority, the Client allows us to:
➢ Purchase and sell securities and other instruments in their account(s);
➢ Arrange for delivery and payment in connection with such transactions;
➢ Select and retain sub-advisors;
➢ Act on behalf of the Client in matters necessary or incidental to the handling of the account, including monitoring certain assets.
When discretionary authority is granted, ASG, its IARs and Portfolio Managers have trading authority and, in some cases, the authority to
determine commission rates paid by the Client. Discretionary trading authority enables ASG to determine the type of securities and the
number of securities that can be bought or sold in an account without obtaining the Client’s consent before each transaction.
Clients may provide standing instructions to ASG to:
➢ Refrain from investing in a particular industry or sector;
➢ Limit the amounts of specific securities;
➢ Request third-party checks; and
➢ Rebalance portfolios periodically.
The only restrictions on this discretionary authority are those set by the Client on a case-by-case basis. It should be noted that investment
restrictions could adversely affect the performance of the client's account. Furthermore, industry restrictions may be subject to interpretation
based on an individual client's value system or whether the restricted industry is considered a primary or secondary business of an underlying
security. ASG will make best efforts to accommodate adherence to such restrictions, however the client must notify ASG if they wish to modify
their restriction instructions to include restricting investment in a specific security. ASG may choose not to accept or terminate an account if
clients have imposed overly restrictive limitations on their account and it is determined that such instructions would significantly hinder ASG’s
ability to manage the account consistent with the stated investment objectives.
In the event that a client utilizes the services of another investment adviser prior to engaging the services of ASG, ASG will not be responsible
for the actions of the previous advisor, regardless of whether or not the client transfers in securities to their ASG-Palouse managed account
that were purchased by the previous advisor. Furthermore, in the event that a client transfers securities into their managed account (either
at inception or thereafter), ASG will not be responsible for the actions relating to the original acquisition of the security or securities.
In limited circumstances, an IAR will not have discretionary authority to determine or make changes to a Client’s stated investment strategy
without the Client’s prior approval. However, ASG will still have complete discretion to implement its trading strategies to update the portfolio
allocation within that stated investment strategy, without the Client’s prior approval. In such cases, ASG will require authorization from the
Client or Program Sponsor before making any changes to the Client’s investment strategy.
Item 17. Voting Client Securities
For ASG-Palouse Portfolios, ASG has developed Proxy Voting Policies to ensure that proxies for which ASG has been delegated voting
authority are voted consistently and in the best interest of ASG clients. Delegation of proxy voting to ASG is at the sole discretion of the client
and is applicable to all securities held in the client’s account (supervised and unsupervised).
The client must contact their broker-dealer/custodian to instruct appropriate coding of proxy instructions consistent with their wishes for
delegation of proxy voting authority. ASG requests documentation of proxy voting authority from the broker-dealers/custodians at inception
of new accounts. ASG considers receipt of proxy materials as authorization, by the client, for ASG to vote proxies on the client’s behalf. If
clients wish to rescind this delegation of voting authority, they must contact their broker-dealer/custodian as well as notify ASG of this change;
at this point proxy materials would be delivered to clients from the broker-dealer/custodian, transfer agent, or other party. Clients should note
that events causing the broker-dealer/custodian to require new paperwork for an existing account may cause the coding for the proxy voting
materials to default back to the client.
ASG will not be responsible or liable for failing to vote any proxies where ASG did not receive the proxies or related shareholder
communications in a timely manner.
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ASG has retained Institutional Shareholder Services (ISS) as an expert in the proxy voting and corporate governance areas to assist in the
due diligence process related to making appropriate proxy voting decisions as well as vote processing and recordkeeping. ASG utilizes the
proxy voting guidelines established by ISS as these guidelines are consistent with ASG’s policies. ASG’s guidelines are not rigid policy
positions nor are they intended to address all potential voting issues. ASG may elect to abstain from voting if it is determined that such action
is in clients' best interests. The ISS and ASG guidelines will be reviewed at least annually. ASG may change these guidelines in response to
general corporate governance practices without providing prior notice of the changes to clients.
Given the size and nature of ASG’s business it is rare when a conflict of interest arises. Furthermore, by engaging the services of ISS to
provide guidance on proxy voting matters and consistently applying the guidelines across proxy proposals potential conflicts of interest are
minimized. However, in the event that a material conflict of interest is identified (i.e., a ASG employee may personally benefit if the proxy is
voted in a certain direction), that employee is removed from the proxy voting process as applicable and ASG will process the vote as
recommended by ISS (being an independent third party). ASG employees may own positions in the companies for which ballots are to be
cast. Generally, such ownership is immaterial versus the total shares outstanding for the company. However, in the event of significant
ownership, the Board will vote the ballots as stated above when a conflict of interest is identified.
A copy of ASG’s Proxy Voting Policies for ASG-Palouse Portfolios may be obtained upon request by contacting ASG. In addition, clients may
obtain a record of how proxies were voted on an aggregate basis, direct the vote on a particular account for a specific security (assuming
timely notice is provided and ASG’s vote has not already been cast), or request information regarding a particular ballot by contacting ASG
at the address listed on Page 1 of this Form ADV Part 2A.
ASG does not accept responsibility in matters relating to class actions, including, without limitation, approval of class settlements,
bankruptcies or otherwise and will not complete or submit any paperwork on behalf of clients with regard to such matters.
Item 18. Financial Information
This item is not applicable to the ASG Disclosure Brochure as we do not require or solicit prepayment of more than $1,200 in fees per client
6 months or more in advance. Additionally, ASG is not required to include a balance sheet for our most recent fiscal year. Finally, ASG is not
subject to a financial condition that is reasonably likely to impair our ability to meet contractual commitments to clients and we have not been
the subject of a bankruptcy petition at any time.
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Additional Brochure: ADVISORY SOLUTIONS GROUP LLC ADV 2A (2026-08-21)
View Document Text
Advisory Solutions Group, LLC
505 North Highway 169, Suite 900
Plymouth, MN 55441
(763) 417-1700
www.advisorysolutions.com
Doing Business As (“DBA”) FocusPoint Solutions
Form ADV | Part 2A Disclosure Brochure
August 2026
Item 1 Cover Page
This brochure provides information about the qualifications and business practices of Advisory Solutions Group, LLC, also doing business as
FocusPoint Solutions. If you have any questions about the contents of this brochure, please contact us at 763-417- 1700. The information in this
brochure has not been approved or verified by the United States Securities and Exchange Commission or by any state securities authority. Additional
information about Advisory Solutions Group, LLC is also available on the SEC’s website at www.adviserinfo.sec.gov.
Any references to Advisory Solutions Group, LLC as a registered investment adviser do not imply a certain level of skill or training.
Item 2. Material Changes
The following is a summary of material changes made to the brochure since its last filing dated February 2026.
•
Item 4 of the brochure, “Advisory Business” was updated to reflect an increase of assets under management
from $0.00 to $303,233,457
•
Item 4 of the brochure, “Advisory Business” was updated to reflect the addition of Management of Held-
Away assets
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Item 3. Table of Contents
Item1. Cover Page ........................................................................................................................................................... 1
Item 2. Material Changes ................................................................................................................................................ 2
Item 3. Table of Contents ................................................................................................................................................ 3
Item 4. Advisory Business ............................................................................................................................................... 4
Item 5. Fees and Compensation ..................................................................................................................................... 6
Item 6. Performance Based Fees and Side-By-Side Management ................................................................................ 8
Item 7. Types of Clients ................................................................................................................................................... 8
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss ........................................................................... 8
Item 9. Disciplinary Information ..................................................................................................................................... 10
Item 10. Other Financial Industry Activities and Affiliations .......................................................................................... 11
Item 11. Code of Ethics, Participation, or Interest in Client Transactions and Personal Trading ................................... 12
Item 12. Brokerage Practices ........................................................................................................................................ 13
Item 13. Review of Accounts ......................................................................................................................................... 14
Item 14. Client Referrals and Other Compensation ...................................................................................................... 15
Item 15. Custody ........................................................................................................................................................... 15
Item 16. Investment Discretion ...................................................................................................................................... 16
Item 17. Voting Client Securities ................................................................................................................................... 17
Item 18. Financial Information ....................................................................................................................................... 17
Privacy of Client Financial Information .......................................................................................................................... 18
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Item 4. Advisory Business
Advisory Solutions Group, LLC (also referred to as “ASG,” the “firm,” “we” or “our” throughout this document), is a Minnesota limited
liability company, and commenced operations in 2026 as an investment adviser registered with the U.S. Securities and Exchange
Commission.
Advisory Solutions Group, LLC is a wholly owned subsidiary of Wealth Enhancement Group, LLC (“WEG”). As of January 2026, private
investment vehicles affiliated with TA Associates Management, L.P. (“TA Associates”) and Onex Partners each indirectly hold a
controlling interest in WEG. Further information about TA Associates and Onex Partners Manager LP (each of which is also a registered
investment adviser) is set forth in their respective Forms ADV filed with the U.S. Securities and Exchange Commission, available at
www.adviserinfo.sec.gov.
We offer personalized services including financial planning and consulting, and portfolio management for retail clients. We also provide
turnkey management services and business solutions to both non-affiliated and affiliated registered investment advisory firms
(collectively “RIA firms”), as well as asset allocation and asset model implementation as directed by the RIA Firm for their retail clients.
(“RIA clients”)
Our investment advisory services are coordinated through our network of Investment Advisor Representatives (“IARS”). IARs may
have their own legal business entities whose trade names and logos are used for marketing purposes and may appear on marketing
materials or client statements. The client should understand that the businesses are legal entities of the IARs and not of our firm, ASG,
and the advisory services of the IARs are provided through our firm, ASG.
Services offered to ASG’ IARs retail clients (“clients”) include:
Investment Management
Asset Management Service Program begins with an ASG’s IARs evaluating and assessing the client’s investment positions and
recommend investments based on the client’s investment objectives, risk tolerance and financial circumstances (client investment
profile). ASG’s IARs will establish an investment account composed of publicly traded and privately listed securities and investments
that meet the client’s financial need. ASG manages client investments on either a discretionary or non-discretionary basis, based on
the agreement on record with the IARs and the clients.
In addition, ASG’s IARs will periodically, but no less than annually, attempt to connect with the client, either in person or via conference
call, to discuss account performance and any updates to the client’s objectives or financial circumstances.
ASG provides investment management services that focus on long-term and short-term strategies which include quantitative,
momentum, and fundamental analysis. Portfolios and the allocation of assets within are constructed using various types of securities
that include but are not limited to mutual funds, exchange-traded funds, equity and fixed income, options, and other general securities.
ASG also provides investment advice on both publicly traded as well as privately listed securities and investments.
Clients may impose restrictions on investing in certain securities or types of securities. We consider such restrictions when formulating
the client’s investment strategy. See item 8 for a description of our investment strategy.
ASG does not participate in a wrap fee program.
Financial Planning and Consulting
ASG offers advisory services in the form of financial planning and consulting to clients under a separate Financial Planning Agreement.
Financial planning and consulting services do not involve active management of client accounts but instead focus on a client’s overall
financial situation. Financial planning and consulting can be described as helping individuals determine and set their long-term financial
goals through investments, tax planning, asset allocation, risk management (i.e., insurance), retirement planning, and other areas. The
role of the IAR in this situation is to find ways to help the client understand their overall financial situation and help the client set and
work toward their financial objectives. Our IARs discuss with their client important information such as their risk tolerance, time horizon,
and projected needs for the future, to formulate an investment strategy. Our IARS meet with clients as needed, but no less than
annually, to review portfolio performance, discuss current issues, and re-assess goals and plans.
Services offered to RIA Firm clients as a part of the turnkey business solution:
Turnkey business solution services are marketed under our Doing Business As (“DBA”) name, FocusPoint Solutions (“FPS”). We
provide services to both existing RIA Firms as well as to RIA Firms who wish to transition their business from a commission-based
model to a fee-based model. The RIA firms are solely responsible for determining that transitioning a client from a commission-based
model to a fee base model is in the client’s best interest. In either circumstance, FPS operates primarily in a support capacity, providing
transparent, behind-the-scenes services that enable RIA firms to build and manage their businesses efficiently.
Asset Allocation and Model Implementation
As directed by RIA Firms or IARs, we provide numerous asset allocation model portfolios. Our approach uses broadly diversified
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portfolios and a systemic strategy to manage investments. The Asset Allocation Portfolios primarily include mutual funds. However,
other investments such as exchange-traded funds, exchange-listed equity securities, certificates of deposit, municipal securities, U.S.
government securities and money market funds may be utilized when suitable and appropriate to meet the guidelines provided us by
the RIA Firms. Additionally, we support RIA Firms with research, reporting and portfolio analysis. See Item 8 for a description of methods
of analysis.
These models are designed with varying risk and return characteristics using multiple asset classes. The RIA Firms and IARs utilize
these models to manage their RIA clients and IAR Clients’ (Collectively known as “End Client”) accounts respectively, on a discretionary
or non-discretionary basis. We provide detailed research and analysis on the model portfolios and communicate on a daily, weekly,
monthly, and quarterly basis with RIA Firms. In connection with the implementation of investment models on a non-discretionary basis,
we make periodic recommendations regarding changes in the models for the RIA Firm’s consideration and approval. RIA Firms or IARs
approve these recommended changes and rebalancing of the investment models either affirmatively or by negative consent if the RIA
Firm does not object to the recommendation after 5 business days. For Palouse Capital Management investment models, negative
consent is 5 business days for FPS asset allocation fund/ETF holdings, and 1 business day for Palouse individual stock. We do not
directly provide advisory services to or have any direct relationship with these End Clients. We do not have discretionary authority over
and do not manage the accounts on behalf of any End Clients under the non-discretionary arrangement. Under a discretionary
arrangement, FPS retains the discretionary authority to buy, hold, and sell investments in the client’s portfolio, which may include
modifying portfolio allocations, and rebalancing client accounts back to their original client-authorized allocation. Rebalancing may also
occur when an ASG IAR, RIA firm and/or the client gives instructions to FPS Investment Management Department to change the client’s
target allocations or when a client makes additions to or withdrawals from their account(s). FPS, upon instructions from the RIA Firm
or IAR, will transmit appropriate instructions of changes to the custodian. End Clients may impose reasonable restrictions on investing
in certain securities or types of securities.
Individual advice and services are tailored by RIA Firms or IARs to the stated objectives of their End Client. The RIA Firm or IARs
discuss critically important information with their End Client in detail such as their risk tolerance, time horizon, and projected future
needs, to formulate an investment policy. The RIA Firm or IARs send instructions to us in accordance with this policy which objectively
and suitably guides the management of the End Client’s account. RIA Firms or IAR meet with End Clients as needed to review portfolio
performance, discuss current issues, and re-assess goals and plans.
Management of Held-Away Assets
ASG uses a third-party platform, Pontera, to facilitate management of held away assets, such as 401(k) plan participant accounts, with
discretion. Pontera provides ASG financial advisors with their own log-in credentials, pursuant to request and authorization by ASG
client(s), of which ASG client’s, through their own log-in credentials, will connect their held-away account(s) to the Pontera platform.
ASG financial advisors are provided with view only and trading access, to provide advice and manage the assets. ASG financial
advisors do not have the authority to withdraw assets or make changes to ASG’s client’s profile, like address changes.
Fully Outsourced Virtual Back Office
We provide initial account setup services including tracking and follow-up of incoming transfers for RIA firms and IARs. On an ongoing
basis, we facilitate distributions, downloading, reconciliation, along with directed trading and approved rebalancing. The RIA Firm and
IARs have access to all their own End Client investment account information, including reporting capability.
End Clients authorize their RIA Firm or IARs to utilize FPS to “service” their account, including billing and the deduction of fees. Those
End Clients agree to allow the RIA Firm to share non-public, personal information with us for the purpose of administering and managing
their account. We execute a confidentiality agreement and do not share End Clients’ information with any unauthorized person or entity.
The use of ASG does not result in any additional fees charged to the End Clients. We deduct our fee from the total advisory fee charged
to an End Client by the RIA Firm. RIA Firms’ fee schedules are disclosed to the End Clients in their Brochures.
Business Consulting and Marketing
We work with the RIA Firm and IARs to help them develop an efficient business strategy. Areas of focus include improving time
management and productivity, leveraging technology, a tailored suite of marketing support options, increasing profitability, and creating
more free time.
Strategic Alliances
Through exclusive arrangements with various experts, we make available a support network to RIA Firms and IARs for marketing and
financial planning case writing.
Assets Under Management
Defined as regulatory assets by the SEC, the amount of assets under management by ASG, and FPS, total $0 as of the time of this filing,
as this is a newly created entity.
Assets Under Administration/Advisement
The amount of assets under management by ASG, and FPS, total $303,233,457 as of the time of this filing.
Advisory Solutions Group, LLC
ADV Part 2A Brochure | 5
Item 5. Fees and Compensation
Client Fees
The fee assessed to client account(s) for portfolio management will be detailed in the client agreement. The maximum annual fee
charged for these services is 2.50% on all assets under management. Fees for services are negotiable and depend upon the complexity
of the service.
Client’s portfolio management accounts are billed quarterly or monthly, in arrears or in advance based on the client agreement on file.
Intra-period account openings will be debited the prorated fee for the number of days advisory services were provided in the period.
For advance billing, the fee is calculated based on the billable account values within the applicable accounts in the client household on
the last business day of the previous billing period. Such fees shall become due and payable the following business day. If you make
a deposit of additional assets into your Account during a billing period, you will pay a fee on the market value of the additional assets,
calculated based on the net deposit and prorated for the number of days, including the date of the deposit, remaining in the billing
period. The additional fee will be due during the billing period after the date of the net deposit. If you make a withdrawal from your
Account during a billing period, you will receive a pro rata adjustment or refund of your prepaid fee on the next billing period. For arrears
billing, the fee is calculated based on the billable account values within the applicable accounts in the client household on the last
business day of the previous billing period. Adjustments for deposits or withdrawals during the billing period are not applicable with
arrears billing. Fees are paid to us directly from the client’s account by the custodian upon our submission of an invoice. Payment of
fees may result in the liquidation of Client’s securities if there is insufficient cash in the account. The fee is based on the market value
of the Client’s account on the last trading day of the prior quarter. Client can also be charged up to $35.00 per trade as an administrative
fee for directed trades. Notwithstanding the foregoing, fees are generally negotiable. Upon termination, any earned but unbilled fees
will be payable immediately. Any fees paid in advance will be returned on a pro rata basis based up on the number of days active
during that billing period.
Clients may be required to pay other miscellaneous charges or fees directly to the custodian (e.g. wire fees) as stated in the custodial
agreements. Additionally, mutual funds and/or exchange traded funds have additional internal expenses which generally include a fund
management fee, other fund expenses, and a possible distribution fee. In addition, some funds charge a redemption fee on shares
bought and sold within a short period. Funds describe their expenses in their prospectuses, summary prospectuses, or product
descriptions. Clients are advised that these fees are separate, and additional expenses incurred by the Client. See Item 12 for additional
information on Brokerage Practices.
We provide Financial Planning and Consulting Services on issues relating to investment management, retirement planning, estate
planning, tax planning, and insurance. Fees for Financial Planning and Consulting Services range up to $25,000 and depend upon the
nature and complexity of the services desired. Our IAR may prepare a financial plan based on the client's goals and objectives that
have been discussed with the IAR and information provided.
Our fees may include the time necessary to work with Client’s attorney, accountant or other third-party professionals in reaching
agreement on financial planning or investment solutions, as well as assisting those advisors in implementation of all appropriate
documents. However, we are not responsible for attorney, accountant or other third-party professional fees charged to Client as a result
of these activities.
In some instances, we may recommend that all or a portion of Client assets be managed by an unrelated Third-Party Asset Manager
(“TPAM”) or sub-advisor. These arrangements are more fully disclosed in Item 10 below.
All retail client agreements may be terminated at any time by providing us with 30 days written notice. Upon termination, any fees that
have been earned by us but not yet paid will be immediately due and payable. Clients are also responsible for all applicable charges
including, but not limited to, account administrative fees, account closure fees and all trading costs due to the termination, including
any fees the mutual funds may assess. Upon request, we will provide a good-faith estimate of these fees.
Payment of fixed fee projects shall be made as agreed by the parties. Hourly rate projects are generally invoiced by us with payment
due by the Client upon receipt of the invoice. We may estimate the number of hours necessary to complete a project, and we may
collect a portion of this estimate up front and invoice the balance. Upon termination of any hourly or fixed fee project, any prepaid but
unearned fees will be promptly refunded to the Client.
Certain IARs of ASG are also independently licensed to sell insurance products through various carriers. A conflict of interest arises
when insurance related business is transacted with advisory Clients through an IAR of ASG. In their capacity as an Insurance Agent,
they will receive commissions or other fees from products sold to Clients. As such, Clients are advised that they are under no obligation
to use any individual associated with ASG for insurance products or services and may use any insurance firm or agent they choose.
Fees paid to ASG are separate and distinct from the commissions earned by any individual in connection with the sale of insurance or
other securities products and ASG does not receive any compensation for products sold by these IARs.
Certain associated persons of ASG are dually registered (“Dually Registered Persons”) as registered representatives of unaffiliated
broker-dealers. These are independent broker-dealer firm and Member of the Financial Industry Regulatory Authority (“FINRA”) and
the Securities Investor Protection Corporation (“SIPC”). Therefore, it is possible for clients to have both fee-based advisory accounts
through ASG and commission-based accounts through our Dually Registered Persons via their registration the unaffiliated broker-
dealer. In these circumstances, our Dually Registered Persons may receive fees and commissions for the sales of certain securities
Advisory Solutions Group, LLC
ADV Part 2A Brochure | 6
products, typically but not limited to variable annuities, to clients. However, in no instance will a client pay commissions in addition to
advisory fees in any single account. The dual registration of our associated persons inherently represents a conflict of interest, insofar
as such individuals could recommend a fee-based (advisory) account over a commission-based (brokerage) account, or vice versa,
based on the potential level of compensation to be received.
Registered Investment Adviser Firm Clients (FocusPoint Solutions Clients)
We provide services to RIA Firms primarily under the following tiered fee schedule.
.55% on assets up to $10,000,000
.50% on assets between $10,000,001 - $15,000,000
.45% on assets between $15,000,001 - $20,000,000
Maximum Annual Fees:
o
o
o
RIA Firms with over $20,000,000 in assets are charged a flat .45% fee on all assets with a $20,000 per quarter minimum fee for FPS
services. Additional fees can be charged to the RIA Firm include an initial advisor set up fee of $10,000, a model installation fee of
$2,000 per Advisor model, and an annual technology set up and maintenance fee of $2,500. Notwithstanding the above, fees are
generally negotiable. Actual fees charged will be disclosed within the agreement with each RIA Firm.
The RIA Firm must obtain authorization from the RIA Client to deduct fees from their accounts. The RIA Firm then assigns the right to
us. As part of our service to RIA Firms, we will bill the custodian and deduct the RIA Firm’s fee from RIA Client accounts. Payment of
fees may result in the liquidation of RIA Client’s securities if there is insufficient cash in the account. We then deduct our fee from the
total and forward the balance to the RIA Firm. Fees are generally charged quarterly in arrears to RIA Firms. The FPS fee is based on
the market value of the RIA Client’s account on the last trading day of the prior quarter. That said, FPS may adapt its fee process as
needed to better accommodate how the RIA Firm calculates its own advisory fees. (For example, if an RIA Firm calculates and bills its
fees in advance, FPS may alter its billing process to match and therefore also bill in advance to be consistent with the RIA Firm’s
process.) If a process other than the above stated arrears process (using the market value of the RIA Client’s account on the last
trading day of the prior quarter) is to be used, FPS will discuss this procedural change with the RIA Firm prior to implementation.
Additionally, we provide RIA Firms with a quarterly invoice showing the value of the assets, amount of the fee, and how the fee was
calculated. A technology fee will be charged to RIA Firms for these services. Any fees we charge to RIA Firms are fully disclosed in our
service agreements.
RIA Firms do not pay any commissions or trading fees on any trades recommended by us.
RIA Firms generally pay all FPS service fees quarterly in arrears. Upon termination of any account, any fees which have been earned
by us but not yet paid will be immediately due and payable. Any prepaid fees which remain unearned will be refunded. Whether fees
have been earned or unearned will be made at the sole discretion of FPS.
All service agreements may be terminated by providing us with 30 days advance written notice. Upon termination, RIA Firm is
responsible for all applicable charges including, but not limited to, full quarterly service and account administrative fees.
Rollover Recommendations: RIA Firms have the sole and exclusive responsibility of complying with the U.S. Department of Labor’s
Prohibited Transaction Exemption 2020-02 and/or Interpretive Bulletin 96-1 regarding rollover recommendations.
End Clients
Market value includes all account values and transaction information as of the end of each quarter (not adjusted by any margin debit).
To determine value, securities and other instruments traded on a market for which actual transaction prices are publicly reported are
generally valued at the last reported sale price on the principal market in which they are traded. Mutual Funds are only valued once per
day after the close of the market. FPS reports the market value of investments as provided to us by our Custodians. Whenever valuation
information for specific, illiquid, foreign, private or other investments is not available through the custodian, our approach will be to
value at zero. We take this approach in order to ensure that a position is not overvalued, which could potentially inaccurately inflate
billing calculations. Alternatively, we may also seek to obtain and document price information from at least one independent source,
whether it be a broker-dealer, bank, pricing service or other source.
The quarterly fee will be equal to the agreed upon annual rate, multiplied by the market value of the account for that quarter. This
number is then divided by four. Fees for a partial quarter at the commencement or termination of an agreement will be prorated based
on the number of days the account was open during the quarter. Quarterly fee adjustments for additional assets received into an
account during a quarter or for partial withdrawals may also be provided as negotiated. We may modify the terms of the fee agreement
by giving Clients 30 days advance notice.
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ADV Part 2A Brochure | 7
Item 6. Performance Based Fees and Side-By-Side Management
Item 6 of the Form ADV Part 2 instructions are not applicable to our brochure because we do not charge or accept performance-based
fees that can be defined as fees based on a share of capital gains on or capital appreciation of the assets held within a client’s account.
Item 7. Types of Clients
ASG IARs provide services to the following types of retail clients (“clients”)
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high-net-worth individuals,
individuals,
businesses,
pension and profit-sharing plans,
foundations,
trusts,
estates and charitable organizations.
We generally do not impose a minimum size for establishing a relationship.
ASG, under the DBA FocusPoint Solutions (“FPS”) also provides turnkey management services and business solutions to both
non-affiliated and affiliated registered investment advisory firms (collectively “RIA firms”), as well as asset allocation and asset
model implementation as directed by the RIA Firm for their retail clients. (“RIA clients”). FPS operates primarily as a back-office
and investment management resource, implementing strategies as directed by the RIA Firm for its RIA clients.
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
We create broadly diversified portfolios in the global fixed-income and equity markets, combined with periodic rebalancing. Our IARs
create an investment strategy with each of their Clients, outlining the investment philosophy, management procedures, and long-term
goals for the investor. Portfolio design is tailored to each Client’s risk tolerance and preferences.
Types of Investments
As part of our core investment approach, we offer advice on investments including mutual funds, exchange-traded funds, equity
securities, debt securities, certificates of deposit, municipal securities, U.S. government securities and money market funds when
suitable and appropriate. In limited circumstances, and only when suitable and appropriate, we may offer advice on digital assets
primarily via exchange traded products (ETPs/ETFs) and publicly traded securities. ASG does not directly custody or trade crypto
assets. Each type of security has its own unique set of risks associated with it, and it would not be possible to disclose all of the specific
risks of every type of investment in this brochure. In those limited situations where it is suitable and appropriate to meet a particular
Client’s needs, we may also utilize margin to manage an account. Margin occurs when a client pays for part of a purchase and borrows
the rest from the brokerage firm that custodies the account. If our Clients have any questions regarding the risks associated with a
particular investment, they are encouraged to contact us.
Mutual funds are professionally managed collective investment companies that pool money from many investors and invest in stocks,
bonds, short-term money market instruments, other mutual or exchange traded funds, other securities or any combination thereof. The
fund will have a manager that trades the fund’s investments in accordance with the fund's investment objective. While mutual funds
generally provide diversification, risks can be significantly increased if the fund is concentrated in a particular sector of the market,
primarily invests in small cap or speculative companies, uses leverage (i.e., borrows money) to a significant degree, or concentrates in
a particular type of security (i.e., equities) rather than balancing the fund with different types of securities. Other fund risks include
foreign securities and currency risk, emerging markets risk, small-cap, mid-cap and large-cap risk, trading risk, and turnover risk that
can increase fund expenses and may decrease fund performance. Brokerage and transactions costs incurred by the fund will reduce
returns.
ETFs are investment funds traded on stock exchanges, like stocks or equities. An ETF holds assets such as stocks, commodities, or
bonds and trades at approximately the same price as the net asset value of its underlying assets over the course of the trading day.
Most ETFs track an index, such as the S&P 500. However, some ETFs are fully transparent and actively managed funds. Market risk
is, perhaps, the most significant risk associated with ETFs. This risk is defined by the day-to-day fluctuations associated with any
exchange traded security, where fluctuations occur in part based on the perception of investors.
Individual equity securities (also known simply as “equities” or “stock”) are assessed for risk in numerous ways. Price fluctuations and
market risk are the most significant risk concerns. As such, the value of your investment can increase or decrease over time.
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ADV Part 2A Brochure | 8
Furthermore, you should understand that stock prices can be affected by many factors including, but not limited to, the overall health
of the economy, the health of the market sector or industry of the issuing company, and national and political events. When investing
in stock, it is important to focus on the average returns achieved over a given period of time, across a well-diversified portfolio.
Individual debt securities (or “bonds”) are typically safer investments than equity securities, but their risk can also vary widely based on
the financial health of the issuer; the risk that the issuer might default; when the bond is set to mature; and, whether or not the bond
can be “called” prior to maturity. When a bond is called, it may not be possible to replace it with a bond of equal character paying the
same rate of return.
Primarily we invest with a focus on Long Term Purchases, where securities are purchased with the expectation that the value of those
securities will grow over a relatively long period of time, generally greater than one year. Sometimes we will employ a Short-Term
Purchase strategy where securities are purchased with the expectation that they will be sold within a relatively short period of time,
generally less than one year, to take advantage of the securities’ short term price fluctuations. Short-term trading (in general, selling
securities within 30 days of purchasing the same securities) is not a fundamental part of our overall investment strategy, but can be
utilized when appropriate.
In limited situations we may work with put and call option strategies in order to mitigate market risk when suitable and appropriate for
an individual Client’s portfolio.
Methods of Analysis
We may use one or more of the following methods of analysis when formulating investment advice:
Top-Down Global Macro-Economic analysis involves a big-picture analysis of the prevailing economic, demographic and social trends
followed by a more focused analysis at the country level, then the industry level and ultimately the specific security level.
Mutual Fund/Exchange Traded Fund Analysis involves qualitative analysis looking at factors such as the background and experience
of the fund manager and/or the fund company (style, consistency, risk-adjusted performance, management expenses, average daily
trading volume, etc.).
Fundamental analysis involves the analysis of financial statements, the general financial health of companies, and/or the analysis of
management or competitive advantages. This type of analysis concentrates on factors that determine a company’s value and expected
future earnings. This strategy would normally encourage equity purchases in stocks that are undervalued or priced below their perceived
value. The risk assumed is that the market will fail to reach expectations of perceived value.
Risk of Loss
All strategies, managed by ASG, involve the risk of loss. Clients should be prepared to bear losses in their accounts. Investments
fluctuate daily and ASG cannot guarantee that investment decisions will limit losses or achieve their portfolio’s objective.
The portfolios subject the investor to various risks inherent with their objective. These include but are not limited to market risks, foreign
investment risk, currency risk, interest rate risk, and trading risk associated with alternative investments or strategies and allocation
risk.
Clients should understand that past performance is not indicative of future results. Therefore, current and prospective clients should
never assume that future performance of any specific investment or investment strategy will be profitable. Investing in any type of
security (including stocks, mutual funds, and bonds) involves risk of loss. Depending on the different types of investments, there may
be varying degrees of risk. You need to be prepared to bear investment loss including loss of original principal.
Because of the inherent risk of loss associated with investing, ASG and ASG financial advisors cannot represent, guarantee, or even
imply that our services and methods of analysis can or will:
1) Predict future results; or
2) Successfully identify market tops or bottoms or insulate you from losses due to market corrections or declines.
There are certain additional risks associated with investing in securities through the ASG investment management program:
• Market Risk or Systemic Risk: Risk that affects the entire market and is non-diversifiable.
•
Equity (Stock) Market Risk: Common stocks are susceptible to general stock market fluctuations and to volatile
increases and decreases in value as market confidence and perceptions of their issuers change. If you held common
stock, or common stock equivalents, of any given issuer, you would generally be exposed to greater risk than if you
held preferred stocks and debt obligation of the issuer.
• Company Risk: When investing in stock positions, there is always a certain level of company or industry- specific risk
that is inherent in each investment. This is also referred to as a non-systemic risk and it can be reduced through
appropriate diversification. There is the risk that the company will perform poorly or have its value reduced based on
factors specific to the company or its industry. For example, if a company’s employees go on strike or the company
receives unfavorable media attention for its actions, the value of the company may be reduced.
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• Options Risk: Options on securities may be subject to greater fluctuations in value than an investment in the
underlying securities. Purchasing and writing put and call options are highly specialized activities and entail greater
than ordinary investment risks.
• Credit Risk: When investing in bonds, there is the risk that the issuer will default on the bond and be unable to make
•
•
•
payments.
Inflation Risk: Individuals who depend on set amounts of periodically paid income face the risk that inflation will erode
their spending power. Fixed income investors receive set, regular payments that face the same inflation risk.
Interest Rate Risk: The risk that an investment’s value will change due to a change in the absolute level of interest
rates. Interest rate risk affects the value of bonds more directly than stocks, and it is a major risk to all bondholders.
As interest rates rise, bond prices fall and vice versa.
ETF and Mutual Fund Risk: When a client invests in an exchange-traded fund (ETF) or mutual fund, it will bear
additional expenses based on the pro rata share of the ETF’s or mutual fund’s operating expenses, including the
potential duplication of management fees. The risk of owning an ETF or mutual fund generally reflects the risks of
owning the underlying securities the ETF or mutual fund holds. Clients may also incur brokerage transaction costs
when purchasing ETFs.
•
• Alternative Investments Risk: Accredited investor that invest in private alternative investments bear additional risks
in regard to decreased transparency, lessened regulations, longer investment horizons, periods of limited or no
liquidity, higher expenses, and generally more complex investment strategies.
Variable Annuity (VA) Risk: When a client invests in a VA, it will bear additional expenses based on the product and
the riders that are added to the VA contract. A VA will normally have a surrender schedule; if liquidated before the
elapse of the surrender period, there will be a fee assessed by the VA carrier. This fee is called a surrender charge.
It is important that clients read the prospectus of the VA product before purchasing a VA and that they consult with
the ASG financial advisor regarding the fees associated with a VA.
•
•
• Management Risk: An investment’s value varies with the success and failure of the investment strategies, research,
analysis, and determination of portfolio securities. If investment strategies do not produce the expected returns, the
value of the investment will decrease.
Liquidity Risk: Liquidity risk is the risk that may occur due to the inability to convert a security or hard asset to cash
without a loss of capital and/or income in the process. Liquidity risk generally arises when a business or individual with
near-term or even immediate cash needs, holds a valuable asset that it cannot trade or sell at market value due to a
lack of buyers, a previously agreed to lengthy holding period (e.g. 10 years) or due to an inefficient market where it is
difficult to bring buyers and sellers together.
Structured Note Risk: Structured notes do not pay interest, dividend payments, provide voting rights or guarantee
any return of principal at maturity unless specifically provided through products that are designed with this purpose in
mind. Most structured note payments are based on the performance of an underlying index (i.e., S&P 500) and if the
underlying index were to decline 100% then the payment may result in a loss of a portion or all a client’s principal.
Notes are not insured through any governmental agency or program and the return of principal and fulfilment of the
terms negotiated on behalf of clients is dependent on the financial condition of the third party issuing the note and the
issuer’s ability to pay its obligations as they become due. Structured notes purchased for clients will not be listed on
any securities exchange. There may be no secondary market for such structured notes, and neither the issuer nor the
agent will be required to purchase notes in the secondary market. Some of these structured financial products are
callable by the issuer only, therefore the issuer (not the investor) can choose to call in the structured notes and redeem
them before maturity. In addition, the maximum potential payment on structured notes will typically be limited to the
redemption amount applicable for a payment date, regardless of the appreciation in the underlying index associated
with the note. Since the level of the underlying index at various times during the term of the structured notes held by
clients could be higher than on the valuation dates and at maturity, clients may receive a lower payment if redeemed
early or at maturity than if a client would have invested directly in the underlying index. While the payment at maturity
of any structured notes would be based on the full principal amount of any note sold by the issuer, the original issue
price of any structured note purchased for clients includes an agent’s commission and the cost of hedging the issuer’s
obligations under the note. As a result, the price, if any, at which an issuer will be willing to purchase structured notes
from clients in a secondary market transaction, if at all, will likely be lower than the original issue price and any sale
before the maturity date could result in a substantial loss. Structured notes will not be designed to be short-term trading
instruments so clients should be willing to hold any notes to maturity.
• Cryptocurrency ETF Risk: Cryptocurrency markets are known for their extreme volatility. Prices can experience
significant and rapid fluctuations within short periods. Factors such as market demand, regulatory developments,
macroeconomic trends, technological advancements, and geopolitical events can contribute to this volatility. As a
result, investors may experience substantial gains or losses. The regulatory environment for cryptocurrencies is
evolving and varies across jurisdictions. Governments and regulatory authorities may introduce new laws, regulations,
or policies that impact the legality, use, and taxation of cryptocurrencies. Changes in regulatory frameworks can have
a profound effect on the value and accessibility of cryptocurrencies, potentially leading to substantial losses for
investors. Cryptocurrencies are notoriously challenging to value and can be influenced by public perception and
sentiment. Positive or negative news, social media trends, and community sentiment can impact market dynamics.
The lack of traditional fundamentals and reliance on sentiment can contribute to rapid and unpredictable price
movements. Investors should be aware that market perception may not always align with underlying technological
developments or fundamentals. The technology underpinning cryptocurrencies, including blockchain, is still relatively
new and may be subject to unforeseen technical issues or vulnerabilities. Investors should be aware of the potential
for technological risks that could impact the value of their investments. Despite what the name implies, there is no
guarantee that the price of Cryptocurrency Spot-ETFs will not deviate from the current price of the underlying asset
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ADV Part 2A Brochure | 10
•
(such as Bitcoin). While Cryptocurrency ETFs will trade on major exchanges such as the NYSE/CBOE/NASDAQ/etc.
like stocks and other ETFs, cryptocurrencies themselves trade on exchanges that vary in terms of security, reliability,
and regulatory compliance. Some of these associated exchanges may be susceptible to technical issues, outages, or
security breaches. Additionally, regulatory actions against specific exchanges may impact the ability to trade certain
assets. Unlike traditional financial markets, cryptocurrency investments may not benefit from the same investor
protection mechanisms, investing in cryptocurrencies involves a high level of risk and is not suitable for everyone.
ESG, SRI, and Other Thematic Investing Risk: Environmental, Social, and Governance (ESG) investing, Socially
Responsible Investing (SRI), and other forms of sustainable, impact, or religion-based investing carry interpretation
risks. Definitions of what qualifies as an environmental or social impact investment can vary significantly among
investors, issuers, and managers. There is a risk that issuers may label a security as “Green,” “Social,” “Sustainable,”
or similar without adhering to established standards such as the Green Bond Principles, Social Bond Principles, or
Sustainability Bond Guidelines. Currently, there is no universally binding third-party certification for these labels.
Similarly, portfolio managers and third-party asset managers may apply ESG, SRI, or religious criteria based on their
own methodologies, which may not align with your expectations or values.
• Non-Diversification Risk: A “non-diversified” strategy is not subject to the same requirements that apply to diversified
strategies or portfolios. As a result, it may concentrate a larger portion of its assets in a single issuer’s securities and
hold fewer total investments. This concentration increases risk—if the value of a concentrated investment declines,
the overall strategy may experience a more significant loss than a more diversified portfolio would under similar
circumstances. Concentrated positions often exhibit higher price volatility. Illiquid or esoteric assets may lack
transparent pricing, increasing the risk of misvaluation. Portfolio Imbalance Risk: Without visibility into the full asset
allocation, your investment strategy may unintentionally overlap or counteract other holdings, leading to inefficiencies
or excessive risk exposure. Liquidating a concentrated position may trigger substantial capital gains taxes. For
employer stock, adverse developments in the company can disproportionately affect your wealth.
Item 9. Disciplinary Information
The Firm has not been involved in any legal or disciplinary events that are material to the evaluation of our advisory business or the
integrity of our management.
Item 10. Other Financial Industry Activities and Affiliations
Neither the Firm nor any of its management personnel are registered with a futures commission merchant, commodity pool operator, or
commodity trading advisor.
The Firm and its management personnel do not have material arrangements with a related person, that is:
1. A municipal securities dealer, government securities dealer or broker;
2. Except as described below, an investment company or other pooled investment vehicle (including a mutual fund, closed-
end investment company, unit investment trust, private investment company or “hedge fund,” and offshore fund);
3. Registered security-based swap dealer or participant;
4. A futures commission merchant, commodity pool operator, or commodity trading advisor;
5. A banking or thrift institution;
6. An accountant or accounting firm;
7. A lawyer or law firm;
8. A pension consultant;
9. A real estate broker or dealer; or
10. A sponsor or syndicator of limited partnerships.
Relationship with Affiliated Registered Investment Adviser
ASG and FPS are affiliated with Wealth Enhancement Advisory Services, LLC (WEAS), a registered investment adviser with the
Securities & Exchange Commission.
ASG and FPS are affiliated with NorthCrest Asset Management LLC, a registered investment adviser with the Securities & Exchange
Commission.
Relationship with Affiliated and Unaffiliated Broker - Dealers
ASG and FPS are affiliated with Wealth Enhancement Brokerage Services, LLC, member FINRA/SIPC (“WEBS”), a registered
introducing broker-dealer. Certain members of ASG’s management team are Registered Representatives of WEBS. ASG and FPS
clients are under no obligation to purchase or sell securities through WEBS.
Some associated persons of ASG and FPS are also separately licensed as registered representatives of other non-affiliated registered
broker/dealers, where they can earn a commission when selling commissionable securities products. ASG and FPS clients are under
no obligation to purchase or sell securities recommended through any non-affiliated broker/dealer. The conflicts of interest these
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ADV Part 2A Brochure | 11
arrangements present and how we deal with them are described in detail under Item 5 above.
Relationship with Affiliated and Unaffiliated Insurance Agents
American Benefits Planning Group, LLC (“ABPG”), a wholly owned subsidiary of Wealth Enhancement Group, is a licensed insurance
agency. Some associated persons of ASG and FPS are also independently licensed insurance agents of various unaffiliated insurance
agencies, who can sell insurance products and can earn a commission when selling insurance products. The conflicts of interest these
arrangements present and how we deal with these conflicts are described in detail under Item 5, above.
Relationship with Affiliated Trust Company
ASG and FPS affiliate, Wealth Enhancement Trust Services, Inc. (“WETS”) is a wholly owned subsidiary of Wealth Enhancement and
a South Dakota Chartered Trust Company, and in such capacity may offer services for a fee to investment advisory clients of ASG and
FPS. WETS offerings are recommended to clients of ASG and FPS on an individual basis and based upon a good faith judgment of a
client’s specific needs. The recommendation could result in conflicts of interest for ASG and FPS as an affiliate. ASG and FPS will
directly benefit from a client utilizing an affiliate’s services based upon its recommendation because it will generate revenue for the
affiliated subsidiary and ASG or FPS. Further, ASG and FPS employees may receive compensation related to ASG and FPS clients
who use WETS offerings. The direct financial incentive creates another conflict of interest.
Fees for trust services may be separate and distinct from the advisory fee charged by ASG and FPS.
Relationship with Affiliated Tax and Consulting Services
ASG and FPS affiliate, Wealth Enhancement Tax & Consulting Services, LLC (“WETCS”) is a wholly owned subsidiary of WEG and in
such capacity may offer services for a fee or complimentary to investment advisory clients of ASG and FPS.
WETCS offerings are recommended to clients of ASG and FPS on an individual basis and based upon a good faith judgment of a
client’s specific needs. The recommendation could result in conflicts of interest for ASG and FPS as an affiliate. ASG and FPS will
directly benefit from a client utilizing an affiliate’s services based upon its recommendation because it will generate revenue for the
affiliated subsidiary and ASG or FPS.
Equity Ownership
Certain Investment Adviser Representatives (“IARs”) of ASG hold equity ownership interests in the firm and may also participate in
other firm supported programs including but not limited to forgivable notes, debt instruments, or similar financial arrangements. The
equity interests can be bought through direct purchases, received as part of acquisition consideration are or granted as part of
compensation arrangements, including incentive-based equity awards tied to increases to assets under management, and advisory
fees. This creates a financial incentive for IARs to recommend that you add assets to your account, recommend higher fee schedules,
and advise against withdrawals, all of which will increase their compensation. To address this conflict, ASG discloses all material
conflicts and maintains policies designed to ensure recommendations are based on your needs and objectives.
Item 11. Code of Ethics, Participation, or Interest in Client Transactions and Personal Trading
Code of Ethics Summary and Offer
Advisory Services Group, LLC recognizes that the personal investments of the supervised persons of our firm demand the application
of the highest standards of conduct and must be carried out in a way that does not conflict with the interests of our clients. We therefore
have established a Code of Ethics designed to, among other things, limit or restrict the participation of supervised persons’ investments
through personal trading rules, reporting requirements, Compliance monitoring, and explicit prohibition on activity such as insider
trading and other forms of prohibited or unethical business conduct.
Section 204A-1 of the Investment Advisers Act of 1940 requires all Investment Advisers to establish, maintain and enforce a Code of
Ethics. The Act defines an Investment Adviser as a fiduciary, and as a fiduciary, it is an Investment Adviser’s responsibility to provide
full and fair disclosure of all material facts and to act solely in the best interest of each of its clients at all times. The Firm has a fiduciary
duty to all clients. This fiduciary duty is considered the core underlying principle for the Firm’s Code of Ethics. The Firm requires its
supervised persons to conduct business with the highest level of ethical standards and to comply with all federal and state securities
laws at all times.
Upon employment or affiliation, and annually, supervised persons acknowledge that they have read, understand, and agree to comply
with the Firm’s Code of Ethics. The Firm has the responsibility to make sure that our advisors place the interests of all clients ahead of
the Firm’s or its supervised person’s own investment interests. Our advisors disclose all material facts and potential conflicts of interest
to clients before conducting any services. The Firm and its supervised persons must conduct business in an honest, ethical, and fair
manner and avoid all circumstances that might negatively affect or appear to affect our duty of complete loyalty to all clients. Clients
may review the material facts and potential conflicts of interest disclosure within this summary. Clients may review the Firm’s Code of
Ethics in its entirety by written request.
Annual Review of Compliance Policies, Procedures, and Systems
Pursuant to Securities and Exchange Commission guidelines, the Firm performs an annual review of its Code of Ethics, supervisory
procedures, and internal systems to ensure that client interactions, investment management functions, compliance controls, and
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reporting systems are properly aligned and operating in a regulatory compliant manner.
Personnel Trading Policy
As a condition of employment, the Firm’s associated persons are required to comply with the Code of Ethics policy. The Code of
Ethics, as described above, establishes rules of conduct for Firm associated persons relating to their personal securities trading
activities. The Firm and/or its financial advisors may purchase or own the same securities and investments that the Firm and/or its
financial advisors recommend to the clients. Because of this, the Code of Ethics is designed to prevent activities which could lead to
or give an appearance of conflicts of interest, insider trading and other forms of prohibited or unethical business conduct.
At times, the interest of the Firm or related persons’ investment accounts may coincide with the interest of clients’ account to the
extent a purchase or sale in the same security may benefit the Firm, Firm financial advisors, associated person of the Firm and client
account(s). In addition to the Code of Ethics policy, the Firm has adopted policies and procedures to ensure that such conflicts are
fully disclosed and that neither the Firm, its financial advisors, nor associated persons may trade ahead of, or otherwise against, the
interest of clients. It is the policy of the Firm that the interests of client accounts are placed ahead of the interests of Firm accounts,
as well as Firm financial advisor, and associated person’s personal accounts.
The Firm requires financial advisors and associated persons to obtain pre-clearance of certain securities transactions and private
held-away investments, report transactions in their personal trading accounts quarterly and to report all securities positions which
they have a beneficial interest at least annually. All of which are reviewed by the firm to manage potential conflicts.
The foregoing policies and procedures are not applicable to transactions in any account for which neither the Firm nor its IARs have
any direct or indirect influence or control; and transactions in securities that are direct obligations of the U.S. government, bankers’
acceptances, bank certificates of deposit, commercial paper, and high-quality, short-term debt instruments, including repurchase
agreements or shares issued by registered open-end investment companies.
The Firm recognizes that some securities being considered for purchase or sale on behalf of its client’s trade in sufficiently broad
markets to be without any appreciable impact on the markets of such securities. Under certain limited circumstances, exceptions
may be made to the Firm’s Code of Ethics. The Firm has also established policies and procedures to ensure that its supervised
persons comply with applicable provisions of The Insider Trading and Securities Fraud Enforcement Act of 1988 (ITSFEA). To avoid
conflicts of interest with clients and to ensure compliance with ITSFEA, the Firm, among other things, does the following:
• Provides ongoing continuing education regarding avoiding conflicts of interest and complying with ITSFEA.
• Requires supervised persons to report quarterly securities trading in personal accounts for covered securities (i.e., individual
stocks, bonds, ETFs).
• Prohibits supervised persons from executing securities transactions for clients or on their personal accounts based on
•
information that is not available to the public upon reasonable inquiry.
Informs clients that they are not required to purchase securities through the Firm or its financial advisors, although if they
choose to purchase securities through their ASG or FPS financial advisor, the transaction must be affected through an ASG-
approved trading platform.
Item 12. Brokerage Practices
Our Clients’ assets are held by independent third-party qualified custodians. We do recommend certain custodians to Clients however,
Clients are not obligated to use any particular custodian recommended by us. We reserve the right to decline acceptance of any Client
account for which the Client directs the use of a particular custodian if we believe that this choice would hinder either our fiduciary duty
to the Client or our ability to service the account.
In recommending custodians, we will comply with its fiduciary duty to seek best execution and with the Securities Exchange Act of
1934. We will take into account such relevant factors as:
• Price;
•
•
•
The custodian’s facilities, reliability and financial responsibility;
The ability of the custodian to effect transactions, particularly with regard to such aspects as timing, order size and execution
of order;
The research and related brokerage services provided by such custodian to us, notwithstanding that the account may not be
the direct or exclusive beneficiary of such services; and
• Any other factors that we consider to be relevant.
Our custodians provide to us investment research products and/or services which assist us in our investment decision-making process.
Such research generally will be used to service all Client accounts. The receipt of investment research products and/or services poses
a conflict of interest because we do not have to produce or pay for the products or services.
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We also receive computer software and related systems support, which allow us to better monitor accounts. We receive software
and related support without cost because our Clients maintain assets with these custodians. The software and related systems
support benefits us but may not benefit our Clients directly. Our receipt of these types of benefits from a custodian creates a conflict
of interest since these benefits may influence our recommendation of one custodian over another that does not furnish similar
software, systems support, or services. Additionally, we receive receipt of duplicate client confirmations and bundled duplicate
statements; access to a trading desk that exclusively services the custodians’ respective institutional division participants; access to
block trading which provides the ability to aggregate securities transactions and then allocate the appropriate shares to accounts;
and access to an electronic communication network for order entry and account information.
Many of the above benefits are generally considered to be “soft dollar” arrangements. As a result of receiving such products and
services for no cost, we have an incentive to recommend to Clients custodians that offer soft dollar arrangements. However, these
types of arrangements are similar and common to the custodial relationships of other registered investment advisory firms in the
industry. We periodically evaluate custodians to determine whether the benefits we receive are reasonable in relation to the value of
services provided to our Clients.
FPS has entered into a support services agreement with Fidelity Brokerage Services LLC and National Financial Services LLC
(together referred to as “Fidelity”). Under this agreement, Fidelity pays FPS a support fee based on a portion of Client assets in the
custody of Fidelity. However, FPS and Fidelity have agreed that no support fee payments will be made with respect to investments
in transaction fee funds and Fidelity sponsored funds. Under this arrangement, FPS provides numerous and substantial services to
RIA firms that would normally be provided by the custodian (for example, back office, administrative and clerical services). While this
arrangement results in cost savings for the custodian and increased costs for us, the receipt of this additional compensation may
create an incentive for FPS to recommend funds available through the Fidelity platform for which (i) Fidelity is not a sponsor or
manager, and (ii) transaction fees are not imposed (together, “NTF Funds”). It would not be unusual for the majority of investments
made through the Fidelity platform to be in NTF Funds, for which FPS would receive support fees. These conflicts of interest may
influence our recommendation of one custodian over another that does not furnish similar benefits. However, these conflicts are
mitigated by our fiduciary duty to put our Clients’ interests first. We review what types of funds are available for use in Client portfolio
allocations and seek those that are the most suitable, appropriate and in the Client’s best interest. The Firm has adopted and
maintains a best execution review program and periodically evaluates whether receipt of any support fees or noncash benefits
affects our duty to seek best execution. FPS’s investment selection is driven by the client’s best interest; we do not select funds or
custodians to increase support fees.
We may aggregate trades for Clients. The allocations of a particular security will be determined by us before the trade is placed with
the broker. When practical, Client trades in the same security will be bunched in a single order (a “block”) in an effort to obtain best
execution at the best security price available. When employing a block trade:
• We will make reasonable efforts to attempt to fill Client orders by day-end.
•
•
If the block order is not filled by day-end, we will allocate shares executed to underlying accounts on a pro rata basis, adjusted
as necessary to keep Client transaction costs to a minimum.
If a block order is filled (full or partial fill) at several prices through multiple trades, an average price and commission will be
used for all trades executed;
• All participants receiving securities from the block trade will receive the average price.
• Multiple blocks may be executed within a single day. However, only trades executed within the block on the single day may
be combined for purposes of calculating the average price.
It is expected that this trade aggregation and allocation policy will be applied consistently. However, if application of this policy results
in unfair or inequitable treatment to some or all of our Clients, we may deviate from this policy.
Finally, it is our policy to minimize the occurrence of trade errors. Should any trade errors which are attributable to the Firm occur, we
shall take any steps necessary to put the Client in the position it should have been as if the trade error never occurred. In the event we
determine that a bona fide trade error has occurred which is attributable to the Firm, we will correct the trade error using funds from our
error account. Depending on the internal trade error policies and procedures of the particular custodian, our error account may be
debited if the correction results in a loss. Likewise, our error account may be credited if the correction results in a gain. This situation
creates a conflict of interest as the Firm has an incentive to recommend particular custodians over others that may not have a similar
policy.
Item 13. Review of Accounts
Investment Management involves frequent monitoring and occasional rebalancing of client portfolios at both the individual account level
and/or at the household level. This may occur quarterly (or as often as the client may prefer) and reviews of portfolio assets and client
contact at least on an annual basis. We have a number of IARs who are assigned as the primary representative to a particular Client’s
account. The IAR assigned to a particular Client’s account will be responsible for the periodic reviews to that account. Clients will be
provided the Supplemental Brochure (Form ADV Part 2B) of any IARs providing advice related to their account.
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ADV Part 2A Brochure | 14
More frequent reviews may be triggered by a number of reasons including: a change in Client's investment objectives; tax
considerations; large deposits or withdrawals; large sales or purchases; or changes in the economic climate.
Investment advisory Clients receive standard account statements from the custodian of their accounts generally on a monthly basis,
but in any event, no less than quarterly. Advisor Affiliates may also provide Clients with periodic written reports summarizing the account
activity and performance. Along with these reports, we discuss the asset allocation of the portfolio compared to the portfolio target
allocations.
Financial Planning Clients will typically receive a complete written financial plan unless otherwise agreed at the start of the engagement.
Dependent upon the level and scope of Financial Planning services being provided, Advisor Affiliates will meet with clients at least twice
per year or more often as a major life event occurs.
RIA Firm clients have a contractual relationship with their RIA Clients and determine the review policies within their firms. In order to
aid RIA Firm clients with their RIA Client review process, we provide access for the RIA Firm to review all their RIA Clients’ accounts
and to provide extensive reporting to their RIA Clients as they desire. We provide analysis and reporting to the RIA Firm on a daily,
weekly, monthly, and quarterly basis regarding model portfolios and recommended holdings.
The independent custodian provides the RIA Firms’ End Clients with a monthly statement reflecting current positions, purchase and
sales, and all other activity in the account.
At least annually, ASG IARs will contact clients to offer them a review of their investment objectives, liquidity needs, investment time
horizon, risk tolerance, and life changes. The client reviews are noted in our client relationship management system (CRM). Various
reports are generated for client review, which the ASG IAR shares and discusses with the client during the review. The outcome of the
review is noted in our CRM. Clients are encouraged to contact ASG IARs promptly if there has been any change in the client’s financial
status, to determine if there should be a change in investment objectives and investment strategies ASG employs. Clients may contact
their ASG IAR at any time during normal business hours to discuss the client’s account, financial situation, or investment needs. Clients
may impose reasonable restrictions on the client’s account.
Item 14. Client Referrals and Other Compensation
Compensation Paid for Client Referrals
The Firm does compensate individuals or entities who refer clients to the Firm in compliance with the SEC Marketing Rule and
applicable State Law requirements Any arrangement with an external promoter will be governed by a formal written agreement, and
referred clients will receive a Promoter Arrangement Disclosure Statement outlining the arrangement and the fee structure.
Certain IARs have entered into promoter agreements that pay cash compensation to third-party intermediaries in exchange for their
promotion, referral, and endorsement of our advisory services to prospective clients.
We have entered into agreements with independent recruiting firms to provide our sales team with contact information for independent
investment advisor firms who may be candidates for our RIA Firm service model. In the event an advisor candidate engages us to
provide services, we provide compensation to the independent recruiting firm. These independent recruiting firms are deemed
“Promoter” arrangements under SEC’s “marketing rule” (SEC Rule 206(4)-1), promulgated under the Investment Advisers Act of 1940
(the “Act”).
The compensation for promoter or referral arrangements may take the form of a retainer, a flat advertising fee, a fee per referral, or a
percentage of the advisory fees we collect from referred client accounts and may be paid to the promoter on a one-time or recurring
basis. Unless otherwise explicitly disclosed in writing, the compensation paid to a promoter will be borne entirely by us. Referred firms
and their end clients do not pay any additional or increased advisory fees as a result of having been referred to our firm by a third-party
promoter.
We will only engage third-party promoters in accordance with the requirements of the SEC’s “marketing rule” (SEC Rule 206(4)-1),
promulgated under the Investment Advisers Act of 1940. Any promoters engaged for this purpose will disclose to you at or reasonably
prior to the time of their referral or endorsement of ASG (i) that they will receive compensation from ASG as a result of their endorsement
of our firm; (ii) a description of the material terms of the compensation they will receive; and (iii) a brief statement discussing the conflicts
of interest arising out of the compensation arrangement and/or the relationship between ASG and the third-party promoter. Clients
referred to our firm by a third-party promoter are encouraged to inquire with us if they have any questions about the foregoing
arrangements. The Firm may also offer one-time spot bonuses to employees for referring new clients.
Other Compensation
As disclosed under Item 12 (above), we (or our Affiliates) may receive “soft dollars” from certain custodians. The conflicts of interest
these types of arrangements present and how we deal with these conflicts are described in detail under Item 12, above.
As disclosed under Items 5 and 10 above, some representatives of the Firm are also independently licensed insurance agents, who
can sell insurance products and can earn a commission when selling insurance products. These representatives may be licensed with
affiliated or nonaffiliated insurance agencies. The conflicts of interest these arrangements present and how we deal with these conflicts
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ADV Part 2A Brochure | 15
are described in detail under Item 5, above.
Some associated persons, including management personnel, of ASG and FPS are also separately licensed as a registered
representative of Wealth Enhancement Brokerage Services, LLC (“WEBS”), a registered securities broker/dealer, member of the
Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC). The Firm is affiliated with
and under common control with WEBS. Firm clients are under no obligation to purchase or sell securities through WEBS.
Some associated persons of ASG and FPS are also separately licensed as registered representatives of other non-affiliated registered
broker/dealers, where they can earn a commission when selling commissionable securities products. Firm clients are under no
obligation to purchase or sell securities recommended through any non-affiliated broker/dealer. The conflicts of interest these
arrangements present and how we deal with them are described in detail under Item 5, above.
Item 15. Custody
The Firm has the ability to debit fees, and we may have the ability to disburse or transfer certain client funds pursuant to Standing
Letters of Authorization executed by Clients. We do not otherwise have custody of the assets in the account. It should be noted that
discretionary authorization to trade in client accounts is deemed by regulators to be custody. The Firm adheres to the SEC’s conditions
for Standing Letters of Authorization (SLOA). Under these conditions, the authority granted does not constitute custody requiring a
surprise examination because the qualified custodian and the client maintain the required independent safeguards and controls.
The Firm shall have no liability to a Client for any loss or other harm to any property in the account, including any harm to any property
in the account resulting from the insolvency of the custodian or any acts of the agents or employees of the custodian and whether or
not the full amount or such loss is covered by the Securities Investor Protection Corporation (“SIPC”) or any other insurance which may
be carried by the custodian. The Client understands that SIPC provides only limited protection for the loss of property held by a
custodian.
The Firm has established procedures to ensure that all client funds and securities are held at a qualified custodian in a separate account
for each client under that client’s name. Clients or an independent representative of the client will direct, in writing, the establishment
of all accounts and therefore are aware of the qualified custodian’s name, address and the way the funds or securities are maintained.
Clients receive standard account statements from the custodian of their accounts generally on a monthly basis, but in any event, no
less than quarterly. Our IARs may also provide Clients with periodic written reports summarizing the account activity and performance.
We urge all Clients to carefully review statements from the custodian and compare these to any reports that we may provide to you.
Our reports may vary from custodial statements based on accounting procedures, reporting dates, or valuation methodologies of certain
securities.
End Clients receive account statements from the custodian of their accounts on a monthly or quarterly basis.
Item 16. Investment Discretion
Generally, retail Clients grant ASG and FPS, and our Investment Adviser Representatives (“IARs”), ongoing and continuous
discretionary authority to execute investment recommendations in accordance with an agreed-upon investment strategy or plan, without
the Client’s prior approval of each specific transaction. Under discretionary authority, the Client allows us to:
• Purchase and sell securities and other instruments in their account(s);
• Arrange for delivery and payment in connection with such transactions;
• Select and retain sub-advisors;
• Act on behalf of the Client in matters necessary or incidental to the handling of the account, including monitoring certain
assets.
When discretionary authority is granted, the Firm and its IARs have trading authority and, in some cases, the authority to determine
commission rates paid by the Client. Discretionary trading authority enables the Firm to determine the type of securities and the number
of securities that can be bought or sold in an account without obtaining the Client’s consent before each transaction.
Clients may provide standing instructions to the Firm to:
• Refrain from investing in a particular industry or sector;
•
Limit the amounts of specific securities;
• Request third-party checks; and
• Rebalance portfolios periodically.
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ADV Part 2A Brochure | 16
The only restrictions on this discretionary authority are those set by the Client on a case-by-case basis.
In limited circumstances, an IAR will not have discretionary authority to determine or make changes to a Client’s stated
investment strategy without the Client’s prior approval. However, the Firm will still have complete discretion to implement its
trading strategies to update the portfolio allocation within that stated investment strategy, without the Client’s prior approval. In
such cases, the Firm will require authorization from the Client before making any changes to the Client’s investment strategy.
The Firm will act in accordance with any agreed-upon investment strategy, regardless of whether authority is discretionary or
non-discretionary. Further, we make it a practice to question Clients to determine if there are any limitations to our authority on
such matters.
For RIA Firm or IAR clients for whom we do not have discretionary authority to execute any investment recommendations, the
non-discretionary authority in an Advisory or Services Agreement entered into with each RIA Firm or IAR requires us to obtain
the RIA Firm’s or IAR’s approval prior to executing investment recommendations.
Item 17. Voting Client Securities
The Firm does not determine or provide advice on how End Clients should vote proxies. Retail clients and End Clients of our
RIA Firm clients generally receive proxies and other solicitations directly from the custodian or transfer agent. If any proxy
materials are received by the Firm on behalf of any client, they will be sent directly to Client or the RIA Firm. All end clients
remain responsible to vote the proxy. It is the RIA Firm’s responsibility to disclose their proxy voting policies and procedures to
their RIA Clients.
The Firm does not accept any authority or responsibility to take any action regarding any claim or potential claim in any
bankruptcy proceeding, class action securities litigation or other litigation or proceeding relating to securities held at any time
in a client account, including, without limitation, to filing of proofs of claim or other documents related to such proceeding, or
the investigation, initiation, supervision or monitoring of class action or other litigation involving client assets. Any documents
received in relation to a class action lawsuit will be forwarded to the client or the appropriate RIA Firm. The Firm neither instructs
nor provides advice to any party whether or not to participate as a member of class action lawsuits and will not automatically
file claims on a party’s behalf. If an RIA FIRM notifies the Firm that an End Client wishes to participate in a class action lawsuit,
we will provide the RIA Firm with transaction information pertaining to the End Client’s account necessary for filing a file a proof
of claim in a class action.
Item 18. Financial Information
This item is not applicable to the ASG or FPS Disclosure Brochure as we do not require or solicit prepayment of more than $1,200 in
fees per client 6 months or more in advance. Additionally, the Firm is not required to include a balance sheet for our most recent fiscal
year. Finally, the Firm is not subject to a financial condition that is reasonably likely to impair our ability to meet contractual
commitments to clients and we have not been the subject of a bankruptcy petition at any time.
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ADV Part 2A Brochure | 17
Advisory Solutions Group DBA: FocusPoint Solutions
Privacy of Client Information
At Advisory Solutions Group (“ASG”), also doing business as FocusPoint Solutions (“FPS”) maintaining the trust and confidence of our clients
is a high priority. That is why we want you to understand how we protect your privacy as we collect and use your information to provide
products and services that support your investment needs. We are strongly committed to fulfilling the trust that is the very foundation of your
expectations. Therefore, we have adopted and adhere to the following policy regarding the privacy of our clients’ non-public personal
information.
1. NON-PUBLIC PERSONAL INFORMATION THAT WE COLLECT
We collect non-public personal information about our clients from various sources which include:
•
•
Information we receive from the completion of our new account form, fact-finding questionnaires, and product applications;
Investment transactions with us, our affiliates, and those product sponsors with whom we have selling agreements or other
arrangements for the provision of services to clients;
• Consumer reporting agencies; and
•
Affiliated and non-affiliated product sponsors whose products are owned by our clients.
2. USE OF NON-PUBLIC PERSONAL INFORMATION
We disclose, to the extent collected as defined above, non-public personal information to affiliated and non-affiliated companies that provide
contracted services in order to service our clients more effectively and efficiently. We ensure contractual restrictions on the affiliated and non-
affiliated companies’ use and disclosure of the non-public personal information we disclose. Affiliated companies are defined as companies
related by common ownership or control. Non-affiliated companies are defined as companies not related by common ownership or control.
Affiliated and non-affiliated companies with whom we disclose non-public personal information include, but are not limited to:
ASG and FPS affiliated companies;
•
• Mutual fund companies, insurance companies and other product sponsors to effect purchases and sales and allow for the
servicing of client accounts;
The broker-dealer through whom we execute securities transactions;
•
• Clearing agencies through whom we clear and settle securities transactions;
•
•
•
Third-party investment advisory firms with whom we have relationships for the management of client advisory accounts;
Broker-dealer firms having regulatory requirements to supervise certain activities of representatives who are also registered
with a broker-dealer;
Banks and other financial institutions with whom we have arrangements for the marketing and sale of our products and
services; and
• Companies that provide services to us that assist with the maintenance of required books and records or to facilitate
mailings on our behalf.
We do not disclose your information to non-affiliated companies who intend to market their products to you.
3. PROTECTION OF NON-PUBLIC PERSONAL INFORMATION
We have established information security practices and procedures to prevent unauthorized use or access to nonpublic personal information.
Access to non-public personal information is made available to our employees who process or service transactions and fulfil compliance,
legal or audit functions. Our computer systems utilize password protection to prevent access by unauthorized personnel, and we employ
other physical, electronic, and procedural safeguards to ensure the protection of non-public personal information in accordance with state
and federal privacy regulations.
4. “OPT-OUT” OF NON-AFFILIATED THIRD-PARTY DISCLOSURES
ASG does not share your nonpublic personal information with non-affiliated third parties for their own marketing purposes. We may disclose
information to non-affiliated third parties as permitted by law to service your account or conduct our business.
If you prefer to limit our sharing of your nonpublic personal information with non-affiliated third parties beyond what is permitted by law, you
may submit a written request to the address listed below.
In certain states, including California, North Dakota, and Vermont, we will obtain your affirmative consent before sharing your nonpublic
personal information with non-affiliated third parties when required by applicable law.
If your financial professional leaves ASG, we may share limited information as permitted by law to facilitate the continued servicing of your
account, unless you instruct us otherwise.
Nevada Residents: We are providing you this notice pursuant to state law. You may be placed on our internal "Do Not Call List" by contacting
by contacting us at the phone number or address below, or by contacting the Bureau of Consumer Protection, Office of the Nevada Attorney
General, 555 E. Washington St., Suite 3900, Las Vegas, NV 89101; 702-486-3132; AgInfo@ag.nv.gov.
5. CONTACT US
If you have any questions about our Privacy Policy, or if you have any questions concerning your account, please contact us at 800-492-
1222. If you prefer, you may write to us at Advisory Solutions Group, LLC, Attn: Compliance, 505 North Highway 169, Suite 900, Plymouth,
MN 55441. We appreciate your business and look forward to serving your financial service needs.