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DISCLOSURE BROCHURE
FORM ADV PART 2A
631 W. Morse Blvd. Suite 115 Winter Park, FL 32789
PHONE: 407.585.1160 | FAX: 407.264.6706 | advuspartners.com
March 31, 2025
This brochure provides information about the qualifications and business practices of Advus Financial
Partners, LLC. If you have any questions about the contents of this brochure, please contact us at
407.585.1160, or by email at shanley@advuspartners.com. The information in this brochure has not
been approved or verified by the United States Securities and Exchange Commission (SEC) or by any
state securities authority. Registration with the SEC or any state securities authority does not imply a
certain level of skill or training.
Additional information about Advus Financial Partners, LLC, is available on the SEC’s website at
www.adviserinfo.sec.gov.
ITEM 2 - MATERIAL CHANGES
We have made the following material changes since our last annual update, filed on March 21st 2024.
• Cover page: We have moved. Our new address is set forth on the cover page.
•
•
Item 4: Advus is now owned by Foundation Risk Partners, Corp.
Item 10: We have updated this item to include information about the firm's owner,
Foundation Risk Partners, Corp., which is an insurance agency.
In addition, while there have been no other material changes to the firm’s business since the last annual
update, we have completely revised this Brochure. Accordingly, we recommend that you read it in its
entirety.
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ITEM 3
TABLE OF CONTENTS
ITEM 2 - MATERIAL CHANGES ...................................................................................................................... 2
ITEM 4 - ADVISORY BUSINESS ...................................................................................................................... 4
ITEM 5 - FEES AND COMPENSATION ........................................................................................................... 7
ITEM 6 - PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT ............................................ 10
ITEM 7 - TYPES OF CLIENTS ........................................................................................................................ 10
ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS .............................. 10
ITEM 9 - DISCIPLINARY INFORMATION ...................................................................................................... 14
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS .............................................. 14
ITEM 11 - CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND
PERSONAL TRADING .................................................................................................................. 15
ITEM 12 - BROKERAGE PRACTICES ............................................................................................................ 15
ITEM 13 - REVIEW OF ACCOUNTS .............................................................................................................. 18
ITEM 14 - CLIENT REFERRALS AND OTHER COMPENSATION ................................................................. 19
ITEM 15 - CUSTODY ..................................................................................................................................... 19
ITEM 16 - INVESTMENT DISCRETION ......................................................................................................... 20
ITEM 17 - VOTING CLIENT SECURITIES ...................................................................................................... 20
ITEM 18 - FINANCIAL INFORMATION ......................................................................................................... 20
Firm Disclosure Brochure | Dated 03.31.25 | P 3
ITEM 4 - ADVISORY BUSINESS
Advus Financial Partners, LLC ("Advus") is an investment adviser registered with the SEC. The firm was
established in 2021. In September 2024, the firm was acquired by Foundation Risk Partners, Corp., which
is ultimately owned by FRP Investors II, L.P.
Advus's primary objective is to deliver unbiased, high quality, conflict-free investment advice to our
Clients.
Wealth Planning for Individuals
Based on information provided to Advus by the Client, Advus assists the Client in designing a plan to
pursue the Client's unique wealth objectives. Considerations in the development of the wealth plan
include, but are not limited to, the Client’s short, intermediate and long-term wealth priorities, current
savings and anticipated future savings capacity, current assets and liabilities, life and family
circumstances, need for liquidity, tolerance for risk and need for insurance. Using this information,
Advus performs scenario analysis to estimate the probability that the Client’s objectives can be
achieved. If the probability of attaining the objectives falls below the minimum threshold, Advus works
with the Client to refine the plan until the probability for success exceeds the minimum threshold. The
Client may request that Advus recalculate the probability of success based on updated information
provided by the Client.
Investment Management Services for Individuals, Foundations, Endowments, Corporations
Advus provides Clients with Investment Management solutions specifically tailored to the Client’s needs
and circumstances. An Investment Management solution consists of (1) developing an investment
strategy, (2) implementing the investment strategy, (3) supervising the investment strategy, and (4)
reporting the results.
(1) Developing an Investment Strategy–
Advus will work with the Client to determine the Client’s objectives for the portfolio. Factors that
Advus will consider include, but are not limited to the Client’s return objectives, tolerance for
volatility and other forms of investment risk, time horizon, requirement for liquidity, future cash flow
requirements, asset class preferences, unique restrictions and unique tax circumstances.
(2) Implementing the Investment Strategy –
Once an investment strategy is developed and agreed upon by the Client, an “Investment Policy
Statement” is designed to aid us and the Client in understanding the general guidelines for managing
the portfolio. Included in the Investment Policy Statement is an “Asset Allocation” strategy, which
identifies the different investment approaches that will be utilized in the construct of the investment
portfolio, the long-term target weight for each Investment Style, and the allowable weight ranges for
each Investment Style.
In designing a Client’s portfolio, Advus will utilize a variety of pooled investment vehicles and
account strategies managed by investment advisors (collectively “Investment Managers”), including,
as appropriate, Investment Managers that advise mutual funds, exchange traded funds, separately
managed accounts and alternative investments.
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For each Investment Style, or sub style thereof, Advus will identify one or more recommended
Investment Managers who have passed Advus’ investment manager screening process. Each of the
recommended Investment Managers will be assigned a weight in the portfolio consistent with the
overall Asset Allocation Strategy.
Advus will, at the Client’s direction, consider existing Client investments or Client selected
investments for inclusion in the portfolio (“Client Directed Investment Mandates” or “CDIMs”). When
Client Directed Investment Mandates are utilized in an investment portfolio, Advus will attempt to
complete the portfolio around the CDIMs by replacing one or more recommended Investment
Managers in the portfolio with the CDIMs. Please reference Item 8 for additional information about
CDIMs.
Once the investment strategy and the investment portfolio have been accepted by the Client, Advus
will work with the Client to open the necessary brokerage account(s) and transfer the assets for
management into those account(s).
(3) Supervising the Investment Strategy –
Once an investment strategy has been implemented, it is supervised and actively managed on an
ongoing basis. As adjustments are warranted, either to the Asset Allocation Strategy or to the
Investment Managers utilized to implement the portfolio, Advus will take the appropriate action. If
Advus is acting in a discretionary capacity, Advus will make the adjustments to the portfolio and
notify the Client of such adjustments.
If Advus is acting in a non-discretionary capacity, Advus will notify the Client of the proposed
changes and, upon Client approval, execute such changes.
(4) Reporting the results –
Portfolio information, including portfolio performance, portfolio Asset Allocation relative to targets,
and other Client requested information, is provided to the Client at a frequency and in a format
reasonably requested by the Client.
Wealth Management for Individuals
Advus’s Wealth Management solution combines Wealth Planning and Investment Management into a
comprehensive solution that synchronizes the Client’s Wealth Plan with the Client's current financial
circumstances. As pertinent conditions change, Advus evaluates the impact to the probability of
success and suggests adjustments when warranted. Advus also works with the Client’s other advisors
to ensure the necessary information is shared amongst the advisors to maximize overall financial
efficiency.
A Special Note About Retirement Asset Rollovers and Transfers
When Advus provides investment advice to you regarding your retirement plan or individual retirement
account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security
Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The
way we make money creates some conflicts with the Client’s interests, so we operate under a special
rule that requires us to act in the Client’s best interest and not put our interests ahead of the Client’s.
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Under this special rule’s provisions, Advus must:
• Meet a professional standard of care when making investment recommendations (give
prudent advice);
• Never put our financial interests ahead of the Client’s when making recommendations (give
loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in the Client’s
best interest;
• Charge no more than is reasonable for our services;
• Provide Client’s basic information about conflicts of interest.
A Client or a prospective Client typically has four options to consider when leaving an employer as it
relates to the employer’s retirement plan:
• Leave the assets in the former employer’s plan, if permitted;
• Rollover the assets to the new employer’s retirement plan, if one is available and rollovers are
permitted;
• Rollover the assets to an Individual Retirement Account (IRA), or;
• Cash out the retirement account value (there may be tax consequences and/or IRS penalties
depending on the age of the Client).
If Advus recommends that a Client roll over the Client's retirement plan assets or other retirement assets
into an account managed by Advus, that recommendation creates a conflict of interest if Advus will earn
a new (or increased) advisory fee as a result of the rollover. As a fiduciary, Advus will only recommend
a rollover if Advus believes it is in the Client’s best interest. No client is under any obligation to roll over
retirement plan assets to an account managed by Advus.
Services for 401(K) Plans, Pension Plans, Profit Sharing Plans & Other Employee Benefit Plans
Advus helps Plan Sponsors fulfill their fiduciary obligations to their 401(k), pension, and profit sharing
plans. We assist them in maintaining compliance with ERISA, DOL and IRS regulations by providing
industry accepted best practices. Advus's services to Plan Sponsors include:
Includes Discretionary investment menu design, monitoring, benchmarking and replacement.
• 3(38) Discretionary Investment Management
•
• 3(21) Co-Fiduciary Investment Advice
•
Includes Non-Discretionary investment menu design recommendations, monitoring, benchmarking
and replacement recommendations.
Investment Policy Statement Consulting
• Asset Allocation Services (Trustee Directed Plans Only)
•
• Portfolio model design and management on either a discretionary or a non-discretionary basis
• Plan Design Consulting
• Plan Governance Consulting
• Assistance with 404(C) Compliance
• Consulting on plan errors and compliance issues
• Participant Education & Communication
• Participant Financial Wellness
• Vendor & Platform Selection Consulting
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Assets Under Management
As of December 31, 2024, Advus managed $2,914,564,494 on a discretionary basis and $152,111,412
on a non-discretionary basis.
ITEM 5 - FEES AND COMPENSATION
Wealth Planning, Investment Management and Wealth Management
Advus's Wealth Planning fees generally range from $2,500 - $20,000.
Wealth Management (Wealth Planning + Investment Management) fees range from $0 - $25,000 plus a
fee ranging from .25% to 1.65% of assets under management.
Investment Management fees generally range from .10% to 1.65% of assets under management.
These fees are negotiable. Advus will establish each Client’s fee based on each Client’s unique
circumstances, including consideration of the services Advus will be retained to provide, the amount of
the assets Advus will be retained to manage (generally, the higher the asset value, the lower the
percentage fee), the number and type of securities in which the Client is invested, the frequency and
complexity of Client requested analysis, the complexity of the Client’s overall financial circumstances
and/or the complexity of the Client’s portfolio, the desired frequency of Client meetings and/or
conference calls, the frequency of Client transactions requiring service, the Client’s reporting
requirements, and the availability of third-party Client asset data.
Each Client’s account is billed either quarterly in advance or quarterly in arrears. The method utilized will
be stated in the client’s contract. For asset-based fees, Advus calculates its fee by multiplying the
appropriate basis point fee by the average daily portfolio value during the previous quarter. For the first
billing period, the value used will be the initial deposit made into the account using a pro-rata calculation
based on the number of days remaining in the quarter.
Advus will deduct fees from the Client’s custodial account directly or will submit an invoice to the Client.
The Client may select either billing method; if neither method is specified or if the fees directly billed to
the Client remain unpaid beyond the end of the quarter when it was billed, Advus will deduct the fee from
the Client’s custodial account(s).
Consulting
If Advus and the Client agree that Advus is to provide more detailed consulting services to the Client
beyond the scope of services included in the Client Agreement, Advus will charge an additional
consulting fee for the consulting services. The type and amount of any fee charged for consulting
services is negotiable and is generally based on the complexity of the work involved. Any agreement for
a separate fee will be contained in an additional agreement between the Client and Advus.
Retirement Plan Services
Our fee is generally 0.10% - 1.00% subject to a minimum annual fee of $15,000. The fees are negotiable,
and Advus will individually determine the fee for each Client based on a number of specific factors,
which include, but are not limited to asset size, participant count, location count, plan complexity,
number of meetings per year, services to be offered, and reporting requirements.
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Billing arrangements for retirement plans can vary significantly due to recordkeeper and Client
preferences. Generally, each plan is billed quarterly in advance based upon the last day of the previous
calendar quarter account value. There are situations where Advus is paid monthly, but they are limited.
Fees can be paid by the plan sponsor or the plan’s assets, or both. Certain plan recordkeepers provide
automatic calculation and payment of invoices, whereas others require Advus to submit an invoice.
Given the constant flow of assets into and out of retirement plans, contributions and withdrawals intra
quarter are typically not considered in the calculation of fees unless the plan’s recordkeeper has the
ability to charge fees on a daily basis, in which case cash flows would be considered.
General Information About Fees
Advus's specific fee is set forth in the contract between Advus and the Client. The fee charged by Advus
will not exceed the fee agreed upon by the Client in the written contract. Advus’s fee may be established
as a flat annual fee subject to an inflation adjustment, a basis point fee applied to investment assets, a
basis point fee applied to net worth or a combination of these methods, or an hourly fee. The agreement
with the Client also will provide for an hourly or flat fee to be charged to the Client for additional services,
with Client’s prior consent. Clients should note that similar advisory services may (or may not) be
available from other investment advisers for similar or lower fees.
Contract Termination Provisions
The client may terminate the advisory relationship, without penalty, within five business days of signing
the agreement. After that, either party may terminate the advisory relationship for any reason upon the
notice period set forth in the Client's agreement, which will range from 30 to 90 days. Upon termination
of any account, any prepaid, unearned fees will be refunded on a pro-rata basis.
Other Fees and Expenses
In addition to the fees charged by Advus, Clients will incur other fees imposed by third parties, including
(but not necessarily limited to): custodial fees, execution costs or charges, transaction charges,
commissions, mark-ups and mark-downs, odd-lot differentials, exchange fees, American Depositary
Receipt fees, third-party mutual fund transaction fees, contingent redemption fees and transfer taxes
mandated by law, service fees for services requested by Clients (such as electronic fund and wire
transfer fees, certificate delivery fees, reorganization fees, etc.). Advus does not receive a share of these
third-party fees, which are separate from and in addition to Advus’s fees.
Retirement Plan Vendors – Advus’s fee does not cover recordkeeping, administration, audit, or other
costs associated with maintaining a qualified retirement plan. These charges are imposed by third
parties under separate agreements with the plan or plan sponsor.
Mutual Fund & Exchange Traded Funds (ETF) Fees – Each mutual fund or ETF selected is subject to
investment advisory, administrative, distribution, transfer agent, custodial, legal, audit, and other
customary fees and expenses related to investments in investment companies, as set forth in the
prospectuses of the funds. These fees and expenses are paid by the funds but ultimately included in the
expense ratio of the fund and borne by fund shareholders. These fees and expenses are described in
each fund’s prospectus, and/or annual report. If the fund also imposes a sales charge, a Client may pay
an initial or deferred sales charge.
Advus does not recommend mutual funds with sales charges or “load” attached to the fund. Advus does
not receive any additional compensation if a sales charge is levied.
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If an account leaves Advus, these investments may be liquidated or exchanged for a different share
class if the Client's investment, standing alone, is no longer eligible to hold the share class used by
Advus. When cash used for investment in a Advus recommended strategy comes from redemptions of
mutual fund shares, ETFs or other investments outside of Advus’s management, there may be tax
consequences or additional costs from sales charges previously paid and redemption fees incurred. All
redemption fees will be in addition to Advus’s fee on those assets.
In addition to designing our own mutual fund and/or ETF portfolios, Advus will, in certain cases, utilize
portfolio models created by third party providers. When the third-party provider’s model is used, the third
party will assist in the trade execution of these models. The cost for these services will be borne by the
product sponsors, Advus and/or the Client. Advus does not receive any compensation or any proprietary
or third-party research when a third-party provider’s model is utilized.
Each Client should review the fees charged by the funds and our fees to fully understand the total
amount of fees to be paid by the Client so that the Client can evaluate the advisory services being
provided. In certain instances, Advus’s Clients may retain the services of more than one advisor or broker
on a portion or all of their assets. In these situations, it is the responsibility of the Client to have agreed
to pay a fee for their services via a separate agreement. This fee is additional to and separate from
Advus’s fee, even though it may also be paid from your account that Advus manages. Advus’s fee does
not cover services provided by another financial advisor or broker unless specifically stated in the Client
Agreement.
Wrap Fees, Envestnet and Separately Managed Account Fees – Advus does not sponsor a wrap fee
program. Advus offers Clients the ability to participate in the Envestnet platform through Fidelity
Investments. Envestnet is a platform for, among other things, selection of third-party money managers
to manage all or part of a Client's assets. Clients participating in separately managed account programs
are charged program fees in addition to the advisory fee charged by our firm, including the investment
advisory fees of the independent advisers, which may be charged as part of a wrap fee arrangement. In
a wrap fee arrangement, Clients pay a single fee for advisory, brokerage and custodial services. In
evaluating a wrap fee arrangement, the Client should consider that, depending upon the level of the wrap
fee charged by the broker-dealer, the amount of portfolio activity in the Client’s account, and other
factors, the wrap fee can exceed the aggregate cost of the services if they were to be provided
separately. In this arrangement, the Client will enter into a contract directly with Envestnet and the fees
will be disclosed on the agreement. The platform sponsor will have the ability to debit the Client’s
account directly for the wrap fee.
If a Client uses a separate account manager that is not part of a wrap fee program, the Client may enter
into a direct contract with a separate account manager or the Client may use a Subadvisor that Advus
recommends. In either instance, the manager will have the ability to debit their fees directly from the
Client’s account. If a Client enters into a direct contract with the separate account manager, the fees
will be disclosed on the agreement. If a subadvisor is used, it is Advus’s responsibility to disclose the
fee to the Client by providing the Client with a copy of the subadvisor’s ADV Part 2A when the account
is established. Advus will review with Clients any separate program fees that may be charged to Clients.
As discussed in Section 12 below, Advus does not receive any additional compensation from any wrap
fee programs or separately managed accounts. Advus also does not receive any proprietary or third-
party research in connection with any soft dollar arrangements.
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ITEM 6 - PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
Advus does not charge performance-based fees or engage in side-by-side management.
ITEM 7 - TYPES OF CLIENTS
Advus provides advisory services to individuals, high net worth individuals, pension and profit-sharing
plans (other than plan participants), charitable organizations, and corporations and other businesses.
Advus generally requires a minimum of $1 million in assets to open or maintain an account to be
managed by the firm. Advus has the right to waive this requirement in its sole discretion.
ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
Methods Of Analysis and Investment Strategies
Advus’s Investment Policy Committee (“IPC”) is responsible for determining Client asset allocations and
selecting investment managers.
Asset Allocation – Diversification is at the foundation of Advus’s investment strategy as we believe that
Asset Allocation decisions are the largest contributor of risk and return of a portfolio. Advus allocates
among four broad asset classes: Global Equity, Fixed Income, Diversification Strategies and Cash/ Cash
Equivalents. Within each of those asset classes, Advus will generally allocate to multiple investment
styles.
In determining the asset allocation for a Client, the IPC considers Client preferences for risk, return, and
cash flow. In developing the Asset Allocation strategy, Advus considers the expected returns for each
asset class, the expected risk for each asset class and the correlation among the asset classes (“Asset
Class Characteristics”). The Asset Class Characteristics are influenced by factors like economic
conditions, corporate earnings, industry outlook, political considerations, historical data, market
valuations, dividends, the general level of interest rates, and risk-premiums for the asset classes.
Investment Selection – Advus typically does not employ in house investment management. Rather,
Advus utilizes Investment Managers in the implementation of Client investment portfolios. Advus
generally utilizes a combination of passive and active management. Passive management strategies
attempt to replicate market index performance at a low cost. Active management strategies seek to
achieve a specified objective by utilizing active decision-making strategies as opposed to passive
replication strategies.
Investment Managers can be implemented in the portfolio using one or more of the following:
• Mutual Fund – A mutual fund is a pooled investment vehicle where multiple investors combine
their money which is managed by a professional money manager according to specific
guidelines outlined in the fund’s prospectus and/or operating documents.
• Exchange Traded Fund – An exchange traded fund is a pooled investment vehicle where
multiple investors combine their money, whose shares are listed on a national securities
exchange and traded at market-determined prices.
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Most existing exchange traded funds are index funds that replicate a specific market segment
or index. However, some newer exchange traded funds are managed by a professional money
manager according to specific guidelines outlined in the fund’s prospectus and/or operating
documents.
• Separately Managed Account – Unlike a mutual fund or an exchange traded fund, the owner of
the separately managed account retains the ownership of the underlying securities. In this
situation, the Investment Manager is hired to manage these securities according to defined
objectives which may, or may not, be customized by the Client.
• Private Investment Funds/Partnerships – Private investment funds/partnerships are pooled
investment vehicles that do not solicit capital from retail investors or the general public. These
funds are only available to accredited investors. Information about the Funds, the strategy and
the risks associated with the Funds are explained in detail in each Fund’s private placement
memorandum or limited partnership agreement.
Pooled investment vehicles, and often separately managed accounts, are managed according to their
own investment objectives and are not tailored to the individualized needs of any particular investor in
the Funds. In the evaluation of an Investment Manager, Advus uses both quantitative and qualitative
research. Quantitative research focuses on the absolute and risk-adjusted historical performance of the
Investment Manager over multiple time periods. Qualitative research includes, but is not limited to, the
following:
• The investment personnel responsible for the management of the investment assets;
• The experience and tenure of that management team;
• The overall investment philosophy of the firm that employs the investment personnel as well
as the size, history, and reputation of that firm;
• Criteria the firm utilizes in the creation and reporting of any performance composites;
• The assets under management in the strategy and any capacity limitations may exist;
• The investment process employed in an attempt to achieve the objectives;
• For passively managed strategies, the correlation between the strategy and the investment
index the strategy is attempting to replicate;
• For exchange traded investments, the trading volume of the investment and the associated
liquidity; and
• Unique risks, nuances or considerations associated with the investment strategy or the firm.
As part of our process, members of the IPC meet with Investment Managers (in person or via phone
conference) periodically to keep updated on their strategies and activity related to the Client portfolios.
Advus also utilizes the general news media, third party research, existing manager relationships,
industry networking, investment letters and research papers from investment firms spanning the
investment universe, information provided by our Clients and economic publications. In addition, Advus
uses databases that allow for fundamental, returns-based, and holdings-based analysis.
Client Directed Investment Mandates. When the Client directs the initiation or maintenance of an
investment, while Advus may assist the Client with these investments, Advus does not supervise these
investments. Advus is not responsible for their selection or retention, and Advus does not provide
investment management or investment advisory services on these investments.
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Risk of Loss
Investing in securities involves the risk of loss that Clients should be prepared to bear. All investments
carry at least some degree of risk. Advus does not guarantee the future performance of a Client portfolio
or any specific level of performance in the portfolio, the success of any Investment Manager that Advus
may select, or the success of Advus’ overall management of the portfolio. No investment, or approach
to investing, is guaranteed to perform well, and there may be other investment vehicles, Investment
Managers or approaches not offered by Advus that may perform as well or better. Past performance
does not guarantee future results. You should consider these factors carefully before deciding to invest.
Some common risks associated with investing are described below:
• Credit Risk - Credit risk is an investor's risk of loss arising from a borrower who does not make
payments as promised. Such an event is called a default. Other terms for credit risk are default
risk and counterparty risk. Investor losses include lost principal and interest, decreased cash
flow, and increased collection costs, which arise in a number of circumstances.
•
Interest Rate Risk – Interest rate risk is the risk (variability in value) borne by an interest-bearing
asset, such as a loan or a bond, due to variability of interest rates. In general, as rates rise, the
price of a fixed rate bond will fall, and vice versa. Interest rate risk is commonly measured by
the bond's duration.
•
Inflation Risk – Inflation risk is an investor’s risk arising from the loss of purchasing power over
time. Inflation can erode the purchasing power of an asset. The longer the time horizon for an
investment strategy, a higher inflation rate generally increases the inflation risk of an
investment.
• Market Risk – Equity market risk represents the volatility the portfolio is likely to experience due
to the volatility of stock prices. This is the category of risk most familiar to investors.
• Liquidity Risk – Liquidity risk refers to the inability to turn an asset into cash within the
prescribed time horizon without impacting the value of the asset through discount or penalty.
• Reinvestment Rate Risk – Reinvestment rate risk describes the risk that a particular investment
might be canceled or stopped somehow, that one may have to find a new place to invest that
money with the risk being there might not be a similarly attractive investment available. This
primarily occurs if bonds (which are portions of loans to entities) are paid back earlier than
expected.
• Call Risk – Call risk is faced by a holder of a callable bond. This is the risk that the bond issuer
will take advantage of the callable bond feature and redeem the issue prior to maturity. This
means the bondholder will receive payment on the value of the bond and, in most cases, will be
reinvesting in a less favorable environment (one with a lower interest rate).
• Security Specific Risk – Security specific risk can be found in a portfolio that has a large
allocation to a single security or a limited number of securities. In those circumstances, the
success or failure of a select number of securities could have a meaningful impact, either
positive or negative, on the portfolio. Again, active managers tend to concentrate their holdings
in their highest conviction stocks. Successful selections result in reward while unsuccessful
selections result in risk.
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• Equity Sector Risk – Equity sector risk can be found in a portfolio that has made a significant
allocation to a particular economic sector. Investors who were caught in the technology bubble
of the late 1990’s fell victim to Sector Risk by over allocating their portfolio to those types of
stocks. While over and under allocation to sectors is employed as a tactic by many Investment
Managers, higher sector concentration can lead to higher risk.
• Counterparty Risk – Counterparty risk is the risk to each party of a contract that the counterparty
will not live up to its contractual obligations. Counterparty risk is a risk to both parties and
should be considered when evaluating investments that rely on contractual obligations of the
parties involved.
• Political Risk – Political risk is the risk that an investment's returns could suffer as a result of
political changes or instability in a country. Instability affecting investment returns could stem
from a change in government, legislative bodies, other foreign policy makers, or military control.
•
Currency Risk – Currency risk is a form of risk that arises from the change in price of one
currency against another. Whenever investors or companies have assets or business
operations across national borders, they face currency risk if their positions are not hedged.
• Fraud – Fraud risk is the risk that there will be a willful breach of duty to the investor, resulting
in a partial and/or total loss of investor capital and/or earnings.
In addition to the risks listed above, there are also risks that are unique to the various investment
vehicles available. Those risks are usually discussed in the Prospectus or offering documents, which
we encourage you to read.
• ETFs and ETNs – A risk of an ETF analysis is that, as in all securities investments, past
performance does not guarantee future results. A manager who has been successful may not
be able to replicate that success in the future. In addition, as we do not control the underlying
investments in an ETF, managers of different funds held by the Client may purchase the same
security, increasing the risk to the Client if that security were to fall in value. There is also a risk
that a manager may deviate from the stated investment mandate or strategy of the ETF, which
could make the holding(s) less suitable for the Client’s portfolio. Advus may recommend the
use of an ETN (an exchange traded note). In addition to the risks of an ETF, an ETN may also
expose Clients to counter party risk.
There are special risks associated with ETFs, such as: ETF shares are not individually
redeemable. The market price of ETF shares may differ from the net asset value. An active
trading market for ETF shares may not exist and if it does exist, it may not be maintained over
time. Trading of ETF shares may be halted by regulators under certain circumstances. There
may be a higher level of risk with leveraged and inverse ETFs because, to accomplish their
objectives, they may pursue a range of investment strategies through the use of swaps, futures
contracts and other derivative instruments. Certain ETFs may have elected to be treated as
partnerships for federal, state, and local income tax purposes. Accordingly, if you own one of
these ETFs, you will be taxed as a beneficial owner of an interest in a partnership. Tax
information for such ETFs will be reported to you on an IRS Schedule K1.
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You should carefully review the prospectus and other offering documents of each ETF and ETN, and
consult your tax advisor in determining the tax consequences of any investment, including the
application of state, local or other tax laws and the possible effects of changes in federal or other
tax laws.
• Mutual Funds – A mutual fund manager who has been successful may not be able to replicate
that success in the future. In addition, as we do not control the underlying investments in a
fund, managers of different funds held by the Client may purchase the same security,
increasing the risk to the Client if that security were to fall in value. There is also a risk that a
manager may deviate from the stated investment mandate or strategy of the fund, which could
make the holding(s) less suitable for the Client’s portfolio. You should carefully review the
prospectus and other offering documents of each mutual fund and consult your tax advisor in
determining the tax consequences of any investment, including the application of state, local
or other tax laws and the possible effects of changes in federal or other tax laws.
• Third Party Money Managers – A third-party manager who has been successful in the past may
not be able to replicate that success in the future. In addition, as we do not control the
underlying investments in a third-party manager’s portfolio, there is also a risk that a manager
may deviate from the stated investment mandate or strategy of the portfolio, making it a less
suitable investment for our Clients. Moreover, as we do not control the manager’s daily
business and compliance operations, we may be unaware of the lack of internal controls
necessary to prevent business, regulatory or reputational deficiencies.
• Hedge Fund – These investments tend to be illiquid. In addition to the risks previously listed,
hedge funds are not transparent. The opportunity for fraud or mismanagement of funds is
increased. You should carefully review the offering documents of each hedge fund, and consult
your tax advisor in determining the tax consequences of any investment, including the
application of state, local or other tax laws and the possible effects of changes in federal or
other tax laws.
ITEM 9 - DISCIPLINARY INFORMATION
In this Item, investment advisers are required to disclose material facts regarding any legal or
disciplinary events that would be material to the evaluation of Advus or the integrity of Advus’s
management. Advus has no disciplinary information to disclose.
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
In this Item, investment advisers are required to disclose certain financial industry activities and
affiliations.
Advus is owned by Foundation Risk Partners, Corp., which is an insurance agency. If a client requests
insurance brokerage services, we will refer the client to Foundation Risk Partners, Corp. Neither Advus
nor its personnel are compensated for insurance referrals, but this is nonetheless a conflict of interest,
because our parent company will make money from any insurance you purchase through it.
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Comparable products may be available through other insurance agencies at a lower cost to you. You
are under no obligation to purchase insurance through Foundation Risk Partners, Corp.
ITEM 11 - CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND
PERSONAL TRADING
Advus has adopted a Code of Ethics pursuant to SEC Rule 204A-1. Our goal is to protect our clients’
interests and to comply with our fiduciary duties of honesty, good faith, and fair dealing with our clients,
while at the same time allowing our employees to invest for their own accounts. The Code includes
provisions relating to the confidentiality of client information, a prohibition on insider trading, restrictions
on the acceptance of significant gifts and the reporting of certain gifts and business entertainment
items, and personal securities trading procedures, among other topics. All supervised persons must
acknowledge the terms of the Code annually and as amended. As individuals, Advus representatives are
permitted to invest in the same securities that we recommend, buy or sell for client accounts. When they
do, we require that all personal securities transactions be conducted in accordance with our Code, which
is designed to assure that personal securities transactions, activities, and interests of firm personnel do
not interfere with making decisions in the best interest of advisory clients and implementing these
decisions while, at the same time, allowing employees to invest for their own accounts. The Code
requires pre-clearance of many transactions and restricts certain trading in close proximity to client
trading activity. Nonetheless, because the Code in some circumstances would permit employees to
invest in the same securities as clients, there is a possibility that employees might benefit from market
activity by a client in a security held by an employee. The firm regularly monitors employee trading to
ensure that clients’ interests are protected in the event of any conflict of interest between Advus
employees and clients.
We will provide a copy of the Code to any Client or prospective Client upon request.
In addition, some associated persons of Advus have attained the Certified Financial Planner (“CFP”)
designation issued by the Certified Financial Planner Board of Standards, Inc. Accordingly, they are also
subject to the CFP Board’s Code of Ethics and Standards of Conduct, which is available on the CFP
Board’s website, www.cfp.net.
ITEM 12 - BROKERAGE PRACTICES
The Custodians and Brokers We Use
Advus does not maintain actual custody of your assets, although we will be deemed to have custody of
your assets if you authorize us to instruct a custodian to deduct our advisory fees directly from your
account. Your assets must be maintained in an account at a “qualified custodian,” generally a
broker/dealer or bank. All Clients have the opportunity to select the custodian of the Client's choice.
If a wealth management Client does not have a preferred custodian, we generally recommend that our
clients use Fidelity Institutional SM (“FI”), which provides clearing, custody and other brokerage services
through National Financial Services LLC and Fidelity Brokerage Services LLC, members NYSE, SIPC.
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Any client assets that are managed by a third-party money manager are held by a qualified custodian
selected by that manager; details concerning the manager’s choice of custodian will be set forth in the
manager’s disclosure Brochure, which will be provided to clients who use that manager. The choice of
another custodian must be mutually agreed upon by both you and us. If we do not mutually agree upon
a custodian, then we cannot manage your account. (We refer to a qualified custodian as a “QC.”) Advus
is not affiliated with any of these custodians.
Clients open their accounts by entering into an account agreement directly with the QC. We do not open
the account for clients, although we generally assist clients in doing so. The QC will hold your assets in
a brokerage account and buy and sell securities when we instruct them to. Even though your account is
maintained at one of the QCs listed above, we are allowed to use other brokers to execute trades for
your account as described below.
How We Select Brokers/Custodians for Our Wealth Management Clients
We have selected custodians/brokers who will hold your assets and execute transactions on terms that
we believe are, overall, most advantageous when compared to other available providers and their
services. We consider a wide range of factors, including, among others:
• Combination of transaction execution services and asset custody services (generally without a
separate fee for custody)
• Availability of lowest cost share classes of mutual funds
• Capability to execute, clear, and settle trades (buy and sell securities for your account)
• Capability to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payment, etc.)
• Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds
(“ETFs”), etc.)
• Availability of investment research and tools that assist us in making investment decisions
• Quality of services
• Competitiveness of the price of those services (commission rates, margin interest rates, other
fees, etc.) and willingness to negotiate the prices
• Reputation, financial strength, and stability
• Prior service to us and our other clients
• Availability of other products and services that benefit us, as discussed below
Your Brokerage and Custody Costs
The QC generally charges for its custody services either by charging you commissions or other fees on
trades that it executes or that settle into your QC account, by accepting payment for order flow or rebates
from the venues to which securities orders are routed, or by charging an asset-based fee. In addition, a
QC charges you a flat dollar amount as a “prime broker” or “trade away” fee for each trade that we have
executed by a different broker-dealer but where the securities bought or the funds from the securities
sold are deposited (settled) into your QC account. These fees are in addition to the commissions or
other compensation you pay the executing broker-dealer. Because of this, to minimize your trading
costs, we generally execute your trades at your QC. We have determined that having the QC execute
most trades is consistent with our duty to seek “best execution” of your trades.
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Best execution means the most favorable terms for a transaction based on all relevant factors, including
those listed above. Sometimes, a separate account manager believes that it is possible to obtain better
execution from a different broker-dealer; since there is a trade-away fee involved each time this occurs,
the separate account manager is notified and will only trade away from the QC when the manager feels
it is beneficial to the Client.
Products and Services Available to Us from QCs.
QCs provide us and our clients with access to institutional brokerage—trading, custody, reporting, and
related services—many of which are not typically available to retail customers. QCs also make available
various support services. Some of those services help us manage or administer our clients’ accounts,
while others help us manage and grow our business. QCs’ support services generally are available on
an unsolicited basis (we don’t have to request them) and at no charge to us. A detailed description of
QCs’ support services is included below.
Services That Benefit You. Institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of client assets. The investment
products available include some to which we might not otherwise have access or that would require a
significantly higher minimum initial investment by our clients. For example, Fidelity offers a managed
account platform that utilizes Envestnet as a third-party asset management provider which provides
access to separate account managers at reduced minimums and fees, which otherwise may be
unavailable to our Clients.
Services That Do Not Directly Benefit You. Other products and services are available to us that benefit
us but do not directly benefit you or your account. These products and services assist us in managing
and administering our clients’ accounts. This includes investment research that is both proprietary to
the QC and that of third parties. We use this research to service all or a substantial number of our clients’
accounts, including accounts not maintained at the QC.
In addition to investment research, the QC also makes available software and other technology that:
• Provide access to client account data (such as duplicate trade confirmations and account
statements)
• Facilitate trade execution and allocate aggregated trade orders for multiple client accounts
• Provide pricing and other market data
• Facilitate payment of our fees from our clients’ accounts
• Assist with back-office functions, recordkeeping, and client reporting
Services That Generally Benefit Only Us. QCs also offer other services intended to help us manage and
further develop our business enterprise. These services include:
• Educational conferences and events
• Consulting on technology, compliance, legal, and business needs
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants, and insurance providers
The QC provides some of these services itself. In other cases, it will arrange for third-party vendors to
provide the services to us. The QCs also discount or waive fees for some of these services or pay all or
a part of a third party’s fees. From time to time, each QC also offers us other benefits, such as occasional
business entertainment of our personnel.
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Our Interest in a QC’s Services. The availability of these services benefits us because we do not have to
produce or purchase them. We don’t have to pay for services so long as our clients collectively keep a
minimum dollar amount of their assets in accounts at the QC. That minimum dollar amount varies with
each QC. Beyond that, these services are not contingent upon our committing any specific amount of
business to a QC in trading commissions or assets in custody. The applicable minimum gives us an
incentive to recommend that you maintain your account with a particular QC, based on our interest in
receiving services that benefit our business rather than based on your interest in receiving the best value
in custody services and the most favorable execution of your transactions. These are potential conflicts
of interest. We believe, however, that our selection of the QCs listed above as custodians and brokers is
in the best interests of our clients. Our selection is primarily supported by the scope, quality, and price
of services and not by the services that benefit only us.
Trade Errors
If we make a trade error in a Client account, we will correct the error so the Client’s account does not
suffer a loss. The Client is generally not permitted to profit from the error, even if the correction results
in a profit. For example, certain custodians keep all trade profits on an error regardless of how the error
was caused.
Block Trading and Trade Allocations
As a matter of policy and practice, Advus does not generally aggregate Client trades and, therefore, we
implement Client transactions separately for each account as they occur. Consequently, certain Client
trades may be executed before others, at a different price and/or execution cost. Additionally, our Clients
may not receive volume discounts available to advisers who block Client trades. If an Advus Client
utilizes a separate account manager that Advus has recommended, it is likely that separate account
manager will aggregate trades.
Directed Brokerage
In directing Advus to use a specific custodian and/or broker/dealer (other than those recommended by
us), Clients should understand that we will not have the authority to negotiate commissions among
various custodians or obtain volume discounts. This could also affect our ability to achieve best
execution.
401(k) Plans, Pension Plans, Profit Sharing Plans and other Employee Benefit Plans
While many Trustee-directed retirement plans are also good candidates for Fidelity’s custodial services,
the custody and trading options for participant directed retirement plans can vary widely based on the
size and demographics of the plan. Participant directed plans typically utilize a daily valued
recordkeeping provider. This provider then coordinates the custody and trading of the plan’s assets,
either internally or through a third-party custodian. For our participant directed plans, Advus helps the
Client review the various recordkeeping vendors and platforms, provides cost comparisons, and assists
the Client in selecting the most appropriate recordkeeping platform for their plan.
ITEM 13 - REVIEW OF ACCOUNTS
Advus continuously and regularly reviews client accounts. Reviews are based on objectives and
parameters established by Clients, which are generally memorialized through their individual investment
policy and governance documents.
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Advus offers each client an account review at least annually (which may be in-person, by telephone, or
via video conference), conducted by one of the representatives assigned to the account relationship.
Additional review meetings may be triggered by Client request, or by material market, economic or
political events, or by changes in the Client’s financial circumstances (such as retirement, termination
of employment, physical move, or inheritance).
Clients receive account statements and trade confirmations from the custodian at least quarterly. Some
Clients also receive portfolio information online from the custodian’s website. Advus issues periodic
reports to Clients regarding the asset allocation and performance of the Client’s portfolio. The frequency
of these reports is determined by the Client.
ITEM 14 - CLIENT REFERRALS AND OTHER COMPENSATION
No one who is not a Client provides an economic benefit to Advus for providing investment advice or
other advisory services to Clients. Neither Advus nor its related persons directly or indirectly
compensate any person who is not its supervised person for client referrals. Advus personnel are
permitted to provide Clients with the names of outside professionals (e.g., attorneys, accountants,
insurance agents, etc.) upon Client request or if Advus feels it’s in the best interest of the Client. Advus
does not receive any compensation for these referrals, but there is a conflict of interest to the extent the
outside professionals refer clients to Advus because we have a financial interest in making referrals to
professionals who refer business to us. We mitigate this conflict by disclosing it in this Brochure and by
basing our referrals on our assessment of the Client's best interest.
ITEM 15 - CUSTODY
Under government regulations, we are deemed to have custody of your assets if, for example, you
authorize us to instruct a QC to deduct our advisory fees directly from your account. The QC maintains
actual custody of your assets. You will receive account statements directly from the QC at least
quarterly. They will be sent to the email or postal mailing address you provided to the QC. You should
carefully review those statements promptly when you receive them. Advus’s performance reports may
vary slightly from custodial statements based on accounting procedures, reporting dates, or valuation
methodologies of certain securities. You should notify Advus and the QC if you identify any significant
discrepancy.
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ITEM 16 - INVESTMENT DISCRETION
Advus accepts discretionary authority to manage securities accounts on behalf of Clients. This means
that we obtain written authorization from the Client to select the identity, amount, and timing of
securities to be bought or sold. The client’s written authorization is in the advisory agreement with the
firm.
When a Client does not provide the firm with this discretionary authority, the firm cannot effect any
transactions in client accounts without obtaining the Client's prior consent. Thus, if the Client is
unavailable during a market event, the firm will not be able to effect any account transactions on the
Client's behalf.
ITEM 17 - VOTING CLIENT SECURITIES
Plans for which Advus has accepted appointment as an ERISA 3(38) Investment Manager:
These ERISA Clients are required to have their separate account managers vote proxies unless the
trustees request the right to vote themselves, in writing. For participant-directed plans that utilize mutual
funds, the recordkeeping platforms typically forward proxies directly on to the retirement plan
participants. If the proxies are forwarded to the Plan Sponsor and Advus is acting as a discretionary
investment manager, Advus will vote the proxy on the Client’s behalf, as provided below. For a Proxy to
be voted by Advus, it is the Client’s responsibility to request, in writing, that Advus vote such proxy and
to forward the proxy material to Advus at least 14 business days in advance of the voting deadline.
These Clients may obtain a copy of Advus's proxy voting policies and procedures upon request.
All other Clients:
Advus does not vote proxies on behalf of its Clients other than Plans for which Advus has accepted
appointment as an ERISA 3(38) Investment Manager. All other Clients retain exclusive responsibility for
receiving and voting proxies for any and all securities maintained by the Client. Clients will receive their
proxies directly from the Clients' custodians or transfer agents. Advus does not provide advice or answer
questions about any proxy solicitations. A Client who has accounts managed by a separate account
manager may request that the separate account manager vote proxies on the Client's behalf. If the
separate account manager does not vote the proxy or the proxy involves a mutual fund or ETF, the Client
must vote the proxy.
ITEM 18 - FINANCIAL INFORMATION
In this Item, investment advisers who require or solicit payment of more than $1,200 in fees per Client,
six months or more in advance, or who have discretionary authority or custody of client funds or
securities, are required to disclose any financial condition that is reasonably likely to impair their ability
to meet their contractual obligations. Advus has no such financial condition to report. Further, in this
Item, investment advisers who require or solicit payment of more than $1,200 in fees per Client, six
months or more in advance, must provide certain financial information. Advus does not require or solicit
payment of more than $1,200 in fees per Client, six months or more in advance.
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