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Item 1:
Cover Sheet
FORM ADV PART 2A INFORMATIONAL BROCHURE
ALERE PLANNING LLC
6 Duck Lane
Isle of Palms, SC 29451
Additional Office Locations
6860 Dallas Parkway, Suite 110
Plano, TX 75024
9515 Deerco Road, Suite 700
Timonium, MD 21093
William J. Weglein Jr.
410-252-0088
December 2025
This brochure provides information about the qualifications and business practices of Alere Planning
LLC. If you have any questions about the contents of this brochure, please contact us at 410-252-0088.
The information in this brochure has not been approved or verified by the United States Securities and
Exchange Commission or by any state securities authority. Our registration does not imply a certain
level of skill or training.
Additional information about Alere Planning LLC (CRD# 286121) is also available on the SEC’s website
at www.adviserinfo.sec.gov.
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Item 2:
Statement of Material Changes
Alere Planning LLC is required to disclose any material changes to this ADV Part 2A since filing its most
recent annual amendment in February 2025. Alere Planning LLC has the following material changes to
report:
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Item 1 – Alere Planning LLC moved its primary office location to Isle of Palms, SC. The firm also
added another office in Maryland. The office in Towson, MD is closed as of November 30, 2025.
Please see the Cover Page of this brochure for more information.
We will ensure that you receive a summary of any material changes to this and subsequent disclosure
brochures within 120 days after our firm’s fiscal year ends. Our firm’s fiscal year ends on December 31, so
you will receive the summary of material changes no later than April 30 each year. At that time, we will also
offer or provide a copy of the most current disclosure brochure. We may also provide other ongoing
disclosure information about material changes as necessary.
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Item 3:
Table of Contents
TABLE OF CONTENTS
Item 1: Cover Sheet ..................................................................................................................................... 1
Item 2: Statement of Material Changes ....................................................................................................... 2
Item 3: Table of Contents ............................................................................................................................ 3
Item 4: Advisory Business ........................................................................................................................... 4
Item 5: Fees and Compensation ................................................................................................................... 6
Item 6: Performance-Based Fees ................................................................................................................. 9
Item 7: Types of Clients .............................................................................................................................. 9
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ........................................................9
Item 9: Disciplinary Information ............................................................................................................... 13
Item 10: Other Financial Industry Activities and Affiliations ..................................................................... 13
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............... 15
Item 12: Brokerage Practices ....................................................................................................................... 16
Item 13: Review of Accounts ...................................................................................................................... 18
Item 14: Client Referrals and Other Compensation ..................................................................................... 18
Item 15: Custody ......................................................................................................................................... 19
Item 16: Investment Discretion .................................................................................................................... 20
Item 17: Voting Client Securities ................................................................................................................ 20
Item 18: Financial Information .................................................................................................................... 20
Form ADV Part 2B’s ................................................................................................................................................. 21
Privacy Notice ............................................................................................................................................................ 29
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INFORMATIONAL BROCHURE
ALERE PLANNING LLC
Item 4:
Advisory Business
Alere Planning LLC (“Alere”) has been in business since February 2017. William J. Weglein Jr. is the
firm’s only principal owner.
Alere provides personalized financial planning and investment management services to individuals,
families, trusts, and charitable organizations and foundations, pensions, and corporations. We believe
our experience provides a unique approach to managing our clients’ financial lives. Our goal is to
provide clients with direction, clarity of thinking and a sense of confidence as they experience and/or
prepare for life’s various transitions and surprises.
Potential clients are typically introduced as they face life transitions that are complex and emotional
including retirement, career changes, business sale or transition, loss of a loved one, family changes,
inheritance, or even medical concerns that change their intended financial path. Change can be
stressful; however, when managed effectively may lead to opportunity and growth. We believe our
structured process helps clients better understand and embrace the strategies and actions necessary to
meet their goals regardless of where they are in life.
Financial Planning
Alere’s planning process begins with a discovery meeting where time is taken to gather information,
understand client expectations and determine the right fit for pursuing a working relationship. The
planning process includes assessing a client’s overall financial well-being, collaboratively designing a
financial life plan and implementing the agreed upon strategies and actions. Particular attention is
paid to the client’s needs and comfort level with their current trajectory as well as potential changes or
course corrections. The process continues with the development of a blueprint for a continued team
effort to manage ongoing plan execution. The client may elect to have Alere manage their investments.
Asset Management
When we perform asset management services, we will do so on a discretionary basis. This means that
while we will continue an ongoing relationship with each client, being involved in various stages of
their lives and decisions to be made, but we will not seek specific approval of changes to client
accounts. Because we take discretion when managing accounts, clients engaging us will be asked to
execute a Limited Power of Attorney (granting us the discretionary authority over the client accounts)
as well as an agreement that outlines the responsibilities of both the client and Alere. Advisory services
are tailored to the specific needs of an individual client. Clients may place reasonable restrictions on
the management of assets, including specific securities or types of securities. However, clients should
understand that significant restrictions may decrease the ability of Alere to meet the client’s goals, and
potentially increase the costs associated with managing the client’s portfolio.
In limited circumstances, we may provide asset management services on a non-discretionary basis,
which means we will manage the clients’ accounts as we do for our discretionary clients, except we
will consult with the client prior to implementing any investment recommendation. Clients should be
aware that some recommendations may be time-sensitive, in which case recommendations not
implemented because we are unable to reach a non-discretionary client may not be made on a timely
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basis and therefore client’s account may not perform as well as it would have had Alere been able to
reach the client for a consultation on the recommendation.
SEI Managed Account Solutions
Alere has a small number of clients in the SEI Managed Account Solutions (MAS) Program. MAS is a
wrap fee program available to Independent Advisors. Alere is no longer offering this Program to new
clients, however clients currently in the MAS program with Alere are allowed to continue in the
Program.
SEI Investments Management Corporation (SIMC) charges a bundled fee that includes advisory,
brokerage and custody services. Clients invested in Distribution Focused Strategies are also charged a
separate administrative fee that is not part of the bundled fee as explained in the fees section below in
Item 5. SIMC sponsors and is advisor to MAS, which is made available to Alere who may allocate
their clients’ assets for investments into the programs. SIMC enters into a tri-party investment
management agreement (“Managed Account Agreement”) with Alere and its client which provides for
the management of client assets allocated to MAS in accordance with the terms of the Managed
Account Agreement. Pursuant to the Managed Account Agreement, the client appoints Alere as its
investment advisor to assist the client in selecting an appropriate investment strategy and selecting
available sub-advisors that have been assigned to the strategy by SIMC. The client appoints SIMC to
manage the assets in each portfolio in accordance with the strategy recommended by Alere and
selected by the Client.
Retirement Plan Consulting Services
The fiduciaries of self-directed retirement plans (which can include 401(k) plans) are required to,
among other things, determine a selection of investments from which the plan’s participants choose
for their personal allocation in their individual participant account. Alere may provide assistance to
plan sponsors in meeting this obligation through a consultative relationship including the selection of
the plan investment options in accordance with the plan’s objectives, as well as the ongoing monitoring
of those options to assist the plan sponsor in determining when changes to these options are needed.
This advice is rendered on a non-discretionary basis, meaning the plan sponsor is free to accept or
reject Alere’s recommendations. In addition, if requested by the plan sponsor, Alere may assist with
the review of plan service providers.
Wrap Fee Programs
Alere offers advisory services through wrap fee and non-wrap fee programs. Whenever a fee is
charged to a client for services described in this brochure, Alere will receive all or a portion of the fee
charged. In the traditional non-wrap management programs, advisory services are provided for a fee,
but transaction costs are billed separately on a per-transaction basis.
Assets Under Management
As of December 31, 2024, Alere Planning LLC has $184,179,403 in assets under management, in 468
accounts. Of these accounts, 467 accounts are managed on a discretionary basis, representing
$183,959,231 in assets under management, and 1 account, representing $220,172 is managed on a
non-discretionary basis.
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Item 5:
Fees and Compensation
A.
Fees Charged
All investment management clients will be required to execute an Investment Management Agreement
that will describe the type of management services to be provided and the fees, among other items.
Clients are advised that they may pay fees that are higher or lower than fees they may pay another
advisor for the same services. Clients are under no obligation at any time to engage or to continue to
engage, Alere for investment services. If you do not receive a copy of this brochure at least 48 hours
prior to the execution of an Agreement, you may terminate the agreement within the first five (5)
business days without penalty.
Asset Management
Generally, fees vary from 0.65% to 1.25% per annum of the market value of a client’s assets managed
by Alere. The advisory fee is paid monthly, in advance, and calculated based on the net value of the
account as of the last market day of the previous month.
Fees are negotiable, and the fee range stated is a guide. The fee chosen within that range is determined
in part by the nature of the account, including the size of the account, complexity of asset structures,
etc.
Assets Under Management
Up to $500,000
$500,001 to $1,000,000
$1,000,001 to $2,000,000
$2,000,001 to $3,000,000
$3,000,001 +
Annual Rate
1.25%
1.00%
0.85%
0.75%
0.65%
SEI Managed Account Solutions
As stated in Item 4, Alere has a small number of clients in the SEI Managed Account Solutions (MAS)
Program. MAS is a wrap fee program available to Independent Advisors. Alere is no longer offering
this Program to new clients, however clients currently in the MAS program with Alere are allowed to
continue in the Program.
Alere charges an advisory fee in addition to, but separate from, the MAS fees from SEI. SIMC does
not establish, review or approve those fees. The advisory fee is paid monthly, in arrears, and calculated
based on the net value of the account as of the last market day of the previous month. Fees are
negotiable, and the fee range shown above is a guide. The fee chosen within that range is determined in
part by the nature of the account, including the size of the account, complexity of asset structures, etc.
In MAS, Clients pay a fee to SIMC for its advisory services, the trade execution provided by SIMC’s
affiliate SEI Investments Distribution Co. (“SIDCO”) and the advisory services of Portfolio Managers.
SIMC’s fees are a percentage of the daily market value of the Client’s Managed Account Portfolio
assets. SIMC’s fees are calculated and payable quarterly in arrears and net of any income, withholding
or other taxes. SIMC will deduct fees directly from the Client’s custody account.
If MAS is implemented using SEI Mutual Fund Models, Clients will pay the product fees for the funds
in each model as specified in the funds’ prospectus.
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Clients participating in MAS must custody their assets at SEI Private Trust Company (“SPTC”) and
therefore will be subject to custody fees charged by SPTC. The bundled wrap fee charged for
participation in MAS includes these custody fees, with the exception of a termination fee that SPTC
charges upon the termination of a Client’s account. SIMC and/or its affiliates may voluntarily waive
certain custody fees for its Clients.
Financial Planning
In circumstances when financial planning is done on a stand-alone basis, the fees charged are based
on the fee agreed upon by the adviser and client. The arrangement is typically provided on a fixed fee
basis, and the fixed fees will generally range from $1,000 to $2,500. Financial planning fees are
negotiable. These fees are dependent on the nature of the engagement and are decided upon on a case-
by-case basis. At the discretion of Alere, financial planning services may be done on an hourly basis
with a rate of $250 per hour. In certain circumstances where ongoing financial planning and/or asset
management services are provided to clients, at the discretion of the advisor, such services may be
provided on a monthly fixed fee basis.
Retirement Plan Consulting Services
Generally, fees are 0.25% to 1.00% per annum of the market value of the plan’s assets under the
direction of Alere. These are the only fees, either direct or indirect, that Alere reasonably expects to
receive from the plan. Fees are negotiable, in the sole discretion of Alere. Additionally, at the
discretion of Alere, the arrangement may be on a fixed fee basis. Retirement Plan Consulting fees are
negotiable and are dependent on the nature of the engagement.
B.
Fee Payment
Asset Management:
For clients whose assets are managed by the firm, investment advisory fees will be debited directly
from each client’s account. The advisory fee is paid monthly, in advance, and the value used for the
fee calculation is the net value as of the last market day of the previous month. For example, if your
annual fee is 1.00%, each month we will multiply the value of your account by 1.00%, then divide by
the number of days in that calendar year and multiply that number by days in the month to calculate
our fee. To the extent there is cash in your account, it will be included in the value for the purpose of
calculating fees only if the cash is part of an investment strategy. Once the calculation is made, we
will instruct your account custodian via written notice to deduct the fee from your account and remit
it to Alere. While almost all of our clients choose to have their fee debited from their account, we will
invoice clients upon request.
Clients whose fees are directly debited will provide written authorization to debit advisory fees from
their accounts held by a qualified custodian chosen by the client. Each month, the client will receive
a statement from their account custodian showing all transactions in their account, including the fee.
Financial Planning: Financial planning fees will be due upon receipt of invoice from Alere.
Retirement Plan Consulting Services:
For plans whose assets are under the direction of Alere, fees may be debited directly from the plan or
participant accounts or paid directly by the plan sponsor. The fee is paid quarterly, in advance, and the
value used for the fee calculation is the market value of the plan's assets on the last day of the previous
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billing month. Once the calculation is made, we will instruct the custodian to deduct the fee from your
account and remit it to Alere.
In the case Retirement Plan Consulting Services are performed on a fixed fee basis, the fee is paid
quarterly in advance.
C.
Other Fees
There are a number of other fees that can be associated with holding and investing in securities. You
will be responsible for fees including transaction fees for the purchase or sale of a mutual fund or
Exchange Traded Fund, or commissions for the purchase or sale of a stock. Expenses of a fund will
not be included in management fees, as they are deducted from the value of the shares by the mutual
fund manager. For complete discussion of expenses related to each mutual fund, you should read a
copy of the prospectus issued by that fund. Alere can provide or direct you to a copy of the prospectus
for any fund that we recommend to you.
Please make sure to read Item 12 of this informational brochure, where we discuss broker-dealer and
custodial issues.
D.
Pro-rata Fees
If you become a client during a month, you will pay a management fee for the number of days left in
that month. If you terminate our relationship during a month, you will be entitled to a refund of any
management fees for the remainder of the month. Once your notice of termination is received, we will
assess pro-rated fees for the number of days between the end of the prior billing period and the date of
termination to be paid in whatever way you direct (check, wire).
E.
Compensation for the Sale of Securities.
To permit Alere clients to have access to as many investment solutions as possible, certain
professionals of Alere are registered representatives of Purshe Kaplan Sterling Investments, Inc.
(“PKS”), a FINRA member broker-dealer. The relationship with PKS allows these professionals to
provide additional products to clients’ portfolios that would not otherwise be available. Because PKS
supervises the activities of these professionals as registered representatives of PKS, the relationship
may be deemed material. However, PKS is not affiliated with Alere or considered a related party.
PKS does not make investment decisions for client accounts. Registered representative status enables
these professionals to receive customary commissions for the sales of various securities, including
those recommended to clients. Commissions charged for these products will not offset management
fees owed to Alere.
Receipt of commissions for investment products that are recommended to clients gives rise to a conflict
of interest for the representative, in that the individual who will receive the commissions is also the
individual that is recommending that the client purchase a given product. This conflict is disclosed to
clients verbally and in this brochure. Clients are advised that they may choose to implement any
investment recommendation through another broker-dealer that is not affiliated with Alere. Alere
attempts to mitigate this conflict by requiring that all investment recommendations have a sound basis
for the recommendation, and by requiring employees to acknowledge their fiduciary responsibility
toward each client.
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Item 6:
Performance-Based Fees
Alere will not charge performance-based fees.
Item 7:
Types of Clients
Clients advised may include individuals, families, trusts, and charitable organizations and foundations,
pensions and corporations. Alere requires each client to place at least $150,000 with the firm. This
minimum may be waived at the discretion of Alere.
Item 8:
Methods of Analysis, Investment Strategies and Risk of Loss
It is important for you to know and remember that all investments carry risks. Investing in securities
involves risk of loss that clients should be prepared to bear.
Each client’s portfolio will be invested according to that client’s investment objectives, which are
ascertained through the financial planning process. The goal with asset management is to take the
financial planning blueprint and drive it forward, towards the client’s goals. Once we ascertain your
objectives for each account, we will develop a set of asset allocation guidelines, and then in most cases
place the assets in one of our investment strategies, each with a different asset allocation strategy. We
utilize technical analyses, which means that we will review the past behaviors of the security and the
markets in which it trades for signals as to what might happen in the future. Using fundamental
analysis, we base our conclusions on predominantly publicly available research, such as regulatory
filings, press releases, competitor analyses, and in some cases research we receive from our custodian
or other market analyses.
The investment strategies are not investment products. Clients may have different needs than others
within the same investment program. Although each investment program will have similar allocation
percentages, not all clients will have the exact same percentages of each underlying investment.
The investment strategies that we recommend are based on the needs of the client as compared with
the typical behavior of that security type or manager, current market conditions, the client’s current
financial situation, financial goals, and the timeline to meet those goals. Because we develop an
investment strategy based on your personal situation and financial goals, your asset allocation
guidelines may be similar to or different from another client. To ensure that each household is being
managed as efficiently as possible, Alere has developed portfolios that are aimed to work in tandem
with one another, through the use of multiple accounts. Due to the synergies between certain
portfolios, clients may often be invested in more than one model, while still focusing on the target rate
of return for the household.
We may periodically recommend changes to the investment strategies and client portfolios to meet the
guidelines of the asset allocation for the program or an individual client’s objectives. It is important to
remember that because market conditions can vary greatly, your asset allocation guidelines are not
necessarily strict rules. Rather, we review accounts individually, and may deviate from the guidelines
as we believe necessary. We may utilize both active and passive portfolios depending on the client’s
objectives.
When Alere makes changes to an investment strategy, these changes may not be made simultaneously.
Rather, some accounts may be modified before others. This may result in accounts being traded earlier
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inadvertently having an advantage over accounts traded later.
The investment strategies utilized include:
Growth: This strategy will experience the greatest price volatility over shorter time periods (i.e. days,
months or quarters). Its main goal is to provide investors with growth commensurate with the risk, and
fluctuations are expected. The portfolios will emphasize global stocks, REITS, and MLPs.
Income: This strategy is best suited for investors who need income. The main goals are to provide
income while expecting some volatility to maximize returns and keep up with inflation.
Core: This strategy will focus on investing in specific mutual funds and ETFs, with an emphasis on
capital preservation.
Risk of Loss
There are always risks to investing. Clients should be aware that all investments carry various
types of risk including the potential loss of principal that clients should be prepared to bear. It is
impossible to name all possible types of risks. Among the risks are the following:
• Political Risks. Most investments have a global component, even domestic stocks. Political
events anywhere in the world may have unforeseen consequences to markets around the world.
• General Market Risks. Markets can, as a whole, go up or down on various news releases or for
no understandable reason at all. This sometimes means that the price of specific securities could go
up or down without real reason, and may take some time to recover any lost value. Adding additional
securities does not help to minimize this risk since all securities may be affected by market fluctuations.
• Currency Risk. When investing in another country using another currency, the changes in the
value of the currency can change the value of your security value in your portfolio.
• Regulatory Risk. Changes in laws and regulations from any government can change the value
of a given company and its accompanying securities. Certain industries are more susceptible to
government regulation. Changes in zoning, tax structure or laws impact the return on these
investments.
• Tax Risks Related to Short Term Trading: Clients should note that Alere may engage in short-
term trading transactions. These transactions may result in short term gains or losses for federal and
state tax purposes, which may be taxed at a higher rate than long term strategies. Alere endeavors to
invest client assets in a tax efficient manner, but all clients are advised to consult with their tax
professionals regarding the transactions in client accounts.
• Purchasing Power Risk. Purchasing power risk is the risk that your investment’s value will
decline as the price of goods rises (inflation). The investment’s value itself does not decline, but its
relative value does, which is the same thing. Inflation can happen for a variety of complex reasons,
including a growing economy and a rising money supply.
• Business Risk. This can be thought of as certainty or uncertainty of income. Management comes
under business risk. Cyclical companies (like automobile companies) have more business risk because
of the less steady income stream. On the other hand, fast food chains tend to have steadier income
streams and therefore, less business risk.
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• Financial Risk. The amount of debt or leverage determines the financial risk of a company.
• Default Risk. This risk pertains to the ability of a company to service their debt. Ratings provided
by several rating services help to identify those companies with more risk. Obligations of the U.S.
government are said to be free of default risk.
• Margin Risk. “Margin” is a tool used to maximize returns on a given investment by using
securities in a client account as collateral for a loan from the custodian to the client. The proceeds of
that loan are then used to buy more securities. Margin carries a higher degree of risk than investing
without margin.
• Risks specific to private placements, sub-advisors and other managers. If we invest some of
your assets with another advisor, including a private placement, there are additional risks. These
include risks that the other manager is not as qualified as we believe them to be, that the investments
they use are not as liquid as we would normally use in your portfolio, or that their risk management
guidelines are more liberal than we would normally employ.
•
Information Risk. All investment professionals rely on research in order to make conclusions
about investment options. This research is always a mix of both internal (proprietary) and external
(provided by third parties) data and analyses. Even an adviser who says they rely solely on proprietary
research must still collect data from third parties. This data, or outside research is chosen for its
perceived reliability, but there is no guarantee that the data or research will be completely accurate.
Failure in data accuracy or research will translate to a compromised ability by the adviser to reach
satisfactory investment conclusions.
• Small Companies. Some investment opportunities in the marketplace involve smaller issuers.
These companies may be starting up or are historically small. While these companies sometimes have
potential for outsized returns, they also have the potential for losses because the reasons the company
is small are also risks to the company’s future. For example, a company’s management may lack
experience, or the company’s capital for growth may be restricted. These small companies also tend
to trade less frequently that larger companies, which can add to the risks associated with their securities
because the ability to sell them at an appropriate price may be limited as compared to the markets as a
whole. Not only do these companies have investment risk, if a client is invested in such small
companies and requests immediate or short-term liquidity, these securities may require a significant
discount to value in order to be sold in a shorter time frame.
• Concentration Risk. While Alere selects individual securities, including mutual funds, for client
portfolios based on an individualized assessment of each security, this evaluation comes without an
overlay of general economic or sector specific issue analysis. This means that a client’s equity
portfolio may be concentrated in a specific sector, geography, or sub-sector (among other types of
potential concentrations), so that if an unexpected event occurs that affects that specific sector or
geography, for example, the client’s equity portfolio may be affected negatively, including significant
losses.
• Transition risk. As assets are transitioned from a client’s prior advisers to Alere there may be
securities and other investments that do not fit within the asset allocation strategy selected for the
client. Accordingly, these investments will need to be sold in order to reposition the portfolio into the
asset allocation strategy selected by Alere. However, this transition process may take some time to
accomplish. Some investments may not be unwound for a lengthy period of time for a variety of
reasons that may include unwarranted low share prices, restrictions on trading, contractual restrictions
on liquidity, or market-related liquidity concerns. In some cases, there may be securities or
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investments that are never able to be sold. The inability to transition a client's holdings into
recommendations of Alere may adversely affect
the client's account values, as Alere’s
recommendations may not be able to be fully implemented.
• Restriction Risk. Clients may at all times place reasonable restrictions on the management of
their accounts. However, placing these restrictions may make managing the accounts more difficult,
thus lowering the potential for returns.
• Risks Related to Investment Term & Liquidity. Securities do not follow a straight line up in
value. All securities will have periods of time when the current price of the security is not an accurate
measure of its value. If you require us to liquidate your portfolio during one of these periods, you will
not realize as much value as you would have had the investment had the opportunity to regain its value.
Further, some investments are made with the intention of the investment appreciating over an extended
period of time. Liquidating these investments prior to their intended time horizon may result in losses.
• REITs: In limited circumstances, Alere may recommend that portions of client portfolios be
allocated to real estate investment trusts, otherwise known as “REITs”. A REIT is an entity, typically
a trust or corporation, that accepts investments from a number of investors, pools the money, and then
uses that money to invest in real estate through either actual property purchases or mortgage loans.
While there are some benefits to owning REITs, which include potential tax benefits, income and the
relatively low barrier to invest in real estate as compared to directly investing in real estate, REITs also
have some increased risks as compared to more traditional investments such as stocks, bonds, and
mutual funds. First, real estate investing can be highly volatile. Second, the specific REIT chosen may
have a focus such as commercial real estate or real estate in a given location. Such investment focus
can be beneficial if the properties are successful, but lose significant principal if the properties are not
successful. REITs may also employ significant leverage for the purpose of purchasing more
investments with fewer investment dollars, which can enhance returns but also enhances the risk of
loss. The success of a REIT is highly dependent upon the manager of the REIT. Clients should ensure
they understand the role of the REIT in their portfolio.
• MLPs: Alere may recommend that portions of client portfolios be allocated to master limited
partnerships, otherwise known as “MLPs”. An MLP is a publicly traded entity that is designed to
provide tax benefits for the investor. In order to preserve these benefits, the MLP must derive most,
if not all, of its income from real estate, natural resources and commodities. While MLPs may add
diversification and tax favored treatment to a client’s portfolio, they also carry significant risks beyond
more traditional investments such as stocks, bonds and mutual funds. One such risk is management
risk-the success of the MLP is dependent upon the manager’s experience and judgment in selecting
investments for the MLP. Another risk is the governance structure, which means the rules under which
the entity is run. The investors are the limited partners of the MLP, with an affiliate of the manager
typically the general partner. This means the manager has all of the control in running the entity, as
opposed to an equity investment where shareholders vote on such matters as board composition. There
is also a significant amount of risk with the underlying real estate, resources or commodities
investments. Clients should ask Alere any questions regarding the role of MLPs in their portfolio.
•
International Investing: Investing outside of the United States, especially in emerging markets,
can have special or enhanced risks. The most obvious are political risk (changes in local politics can
have a vast impact on the markets in that country as well as regulations affecting given issuers) and
currency risk (changes in exchange rates between the dollar and the local denominations can materially
affect the value of the security even if the underlying fundamentals and market price are stagnant).
There are other risks, including enhanced liquidity risk, meaning that while domestic equities and
mutual funds are generally easily liquidated (though there may be a risk of loss due to the timing of
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the sale), equities in other jurisdictions may be subject to the circumstances of lower overall market
volume and fewer companies on an emerging exchange. In addition, there may be less information
and less transparency in a foreign market or from a foreign company. Foreign markets impose different
rules than domestic markets, which may not be to an investor's advantage. Also, companies in foreign
jurisdictions are generally able to avail themselves of local laws and venues, meaning that legal
remedies for U.S. investors may not be as easily obtained as in the U.S.
• BDCs (Business Development Companies): Business Development Companies (BDCs) are a
specific subset of investment companies that receive preferential tax treatment provided they meet
certain investment restrictions and other regulatory requirements. Because BDCs are managed by third
parties and are frequently chosen for the perceived strength of their managers, the investment thesis,
and tax treatment, the risks associated with a BDC investment generally follow directly from the
manager, in that the manager ultimately controls the investments, and can adversely impact the tax
treatment of the vehicle. Additional risks exist and may be specific to the particular BDC. Accordingly,
investors should carefully review the BDC’s prospectus and any addendums thereto.
•
Excess Cash Balance Risk: Client accounts may have cash balances in excess of $250,000,
which is the insurance limit of the Federal Deposit Insurance Corporation. For cash balances in excess
of that amount, there is an enhanced risk that operation related counterparty risk related to the account
custodian could cause losses in the account. We mitigate this risk by carrying cash balances in amounts
either subject to protection or as limited as you, the client, directs. You may elect to participate in a
“cash sweep” program through your account custodian which automatically moves excess cash from
your investment account into a cash account and then invests that cash into cash-based investments,
such as money market funds. We do not receive compensation of any kinds for facilitating your
participation in such cash sweep accounts.
• Cryptocurrencies: A cryptocurrency, crypto-currency, or crypto is a digital currency designed
to work as a medium of exchange through a computer network that is not reliant on any central
authority, such as a government or bank, to uphold or maintain it. Individual coin ownership records
are stored in a digital ledger, which is a computerized database using cryptography to secure
transaction records, to control the creation of additional coins, and to verify the transfer of coin
ownership. Despite their name, cryptocurrencies are not necessarily considered to be currencies in the
traditional sense and while varying categorical treatments have been applied to them, including
classification as commodities, securities, as well as currencies, cryptocurrencies are generally viewed
as a distinct asset class in practice. We view this emerging asset class as highly speculative with
substantial risk of loss of principal. Coin prices relative to the U.S. dollar have a history of fluctuating
significantly over time. Furthermore, there is significant regulatory risk as government entities clarify
the legal and regulatory framework for this new technology. Database security (sometimes referred to
as “digital wallets”) is also a risk that can result in the theft of digital coins through global cybercrime
networks.
Item 9:
Disciplinary Information
There are no disciplinary items to report.
Item 10:
Other Financial Industry Activities and Affiliations
A. Broker-dealer
13
To permit Alere clients to have access to as many investment solutions as possible, certain
professionals of Alere are registered representatives of Purshe Kaplan Sterling Investments, Inc.
(“PKS”), a FINRA member broker-dealer. The relationship with PKS allows these professionals
to provide additional products to clients’ portfolios that would not otherwise be available. Because
PKS supervises the activities of these professionals as registered representatives of PKS, the
relationship may be deemed material. However, PKS is not affiliated with Alere or considered a
related party. PKS does not make investment decisions for client accounts. Registered
representative status enables these professionals to receive customary commissions for the sales
of various securities, including those recommended to clients. Commissions charged for these
products will not offset management fees owed to Alere.
Receipt of commissions for investment products that are recommended to clients gives rise to a
conflict of interest for the representative, in that the individual who will receive the commissions
is also the individual that is recommending that the client purchase a given product. This conflict
is disclosed to clients verbally and in this brochure. Clients are advised that they may choose to
implement any investment recommendation through another broker-dealer that is not affiliated
with Alere. Alere attempts to mitigate this conflict by requiring that all investment
recommendations have a sound basis for the recommendation, and by requiring employees to
acknowledge their fiduciary responsibility toward each client.
Certain professionals of Alere are separately licensed as independent insurance agents. As such,
these professionals may conduct insurance product transactions for Alere clients, in their capacity
as licensed insurance agents, and will receive customary commissions for these transactions in
addition to any compensation received in his capacity as employees of Alere. Commissions from
the sale of insurance products will not be used to offset or as a credit against advisory fees. These
professionals therefore have incentive to recommend insurance products based on the
compensation to be received, rather than on a client’s needs. The receipt of additional fees for
insurance commissions is therefore a conflict of interest, and clients should be aware of this conflict
when considering whether to engage Alere or utilize these professionals to implement any insurance
recommendations. Alere attempts to mitigate this conflict of interest by disclosing the conflict to
clients, and informing the clients that they are always free to purchase insurance products through
other agents that are not affiliated with Alere, or to determine not to purchase the insurance product
at all. Alere also attempts to mitigate the conflict of interest by requiring employees to
acknowledge in the firm’s Code of Ethics, their individual fiduciary duty to the clients of Alere,
which requires that employees put the interests of clients ahead of their own.
Financial Institution Marketing Program
Alere has established a marketing arrangement with UBANK, a Texas chartered bank, whereby
investment advisory services of Alere will be marketed through UBANK, provided that such
marketing is done in compliance with applicable SEC and state regulations. Further, Alere will
have an investment adviser representative conducting business from UBANK locations. As a result,
there is a conflict of interest when recommending Alere for advisory services. A prospective client
referred to Alere by UBANK is under no obligation to utilize the investment advisory services of
Alere. A prospective client referred by UBANK is urged to make his or her own independent
investigation and evaluation of Alere.
B. Futures Commission Merchant/Commodity Trading Advisor
Neither the principal of Alere, nor any related persons are registered, or have an application
14
pending to register, as a futures commission merchant, commodity pool operator, a commodity
trading advisor, or an associated person of the foregoing entities.
C. Relationship with Related Persons
To permit Alere clients to have access to as many investment solutions as possible, certain
professionals of Alere are registered representatives of Purshe Kaplan Sterling Investments, Inc.
(“PKS”), a FINRA member broker-dealer. The relationship with PKS allows these professionals
to provide additional products to clients’ portfolios that would not otherwise be available. Because
PKS supervises the activities of these professionals as registered representatives of PKS, the
relationship may be deemed material. However, PKS is not affiliated with Alere or considered a
related party. PKS does not make investment decisions for client accounts. Registered
representative status enables these professionals to receive customary commissions for the sales
of various securities, including those recommended to clients. Commissions charged for these
products will not offset management fees owed to Alere.
Receipt of commissions for investment products that are recommended to clients gives rise to a
conflict of interest for the representative, in that the individual who will receive the commissions
is also the individual that is recommending that the client purchase a given product. This conflict
is disclosed to clients verbally and in this brochure. Clients are advised that they may choose to
implement any investment recommendation through another broker-dealer that is not affiliated
with Alere. Alere attempts to mitigate this conflict by requiring that all investment
recommendations have a sound basis for the recommendation, and by requiring employees to
acknowledge their fiduciary responsibility toward each client.
D. Recommendations of other Advisers
Alere does not utilize nor select other advisers or third-party managers at this time. All assets are
managed by Alere.
Item 11:
Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading
A. A copy of our Code of Ethics is available upon request. Our Code of Ethics includes discussions
of our fiduciary duty to clients, political contributions, gifts, entertainment, and trading guidelines.
B. Not applicable. Alere does not recommend to clients that they invest in any security in which
Alere or any principal thereof has any financial interest.
C. On occasion, an employee of Alere may purchase for his or her own account securities which are
also recommended for clients. Our Code of Ethics details rules for employees regarding personal
trading and avoiding conflicts of interest related to trading in one’s own account. To avoid placing
a trade before a client (in the case of a purchase) or after a client (in the case of a sale), all employee
trades are reviewed by the Compliance Officer. All employee trades must either take place in the
same block as a client trade or sufficiently apart in time from the client trade so the employee
receives no added benefit. Employee statements are reviewed to confirm compliance with the
trading procedures.
D. On occasion, an employee of Alere may purchase for his or her own account securities which are
15
also recommended for clients at the same time the clients purchase the securities. Our Code of
Ethics details rules for employees regarding personal trading and avoiding conflicts of interest
related to trading in one’s own account. To avoid placing a trade before a client (in the case of a
purchase) or after a client (in the case of a sale), all employee trades are reviewed by the
Compliance Officer. All employee trades must either take place in the same block as a client trade
or sufficiently apart in time from the client trade so the employee receives no added benefit.
Employee statements are reviewed to confirm compliance with the trading procedures.
Item 12:
Brokerage Practices
A.
Recommendation of Broker-Dealer
Alere does not maintain custody of client assets, though Alere may be deemed to have custody if a
client grants Alere authority to debit fees directly from their account (see Item 15 below). Assets will
be held with a qualified custodian, which is typically a bank or broker-dealer. Alere recommends that
investment accounts be held in custody by Schwab Advisor Services (“Schwab”) or SEI, each of which
are qualified custodians. Alere is independently owned and operated and is not affiliated with Schwab
nor SEI. Schwab or SEI will hold your assets in a brokerage account and buy and sell securities when
Alere instructs them to, which Alere does in accordance with its agreement with you. While Alere
recommends that you use Schwab or SEI as custodian/broker, you will decide whether to do so and
will open your account with Schwab or SEI by entering into an account agreement directly with them.
Alere does not open the account for you, although Alere may assist you in doing so. Even though your
account is maintained at Schwab or SEI, we can still use other brokers to execute trades for your
account as described below (see “Your brokerage and custody costs”).
How we select brokers/custodians
We seek to recommend a custodian/broker that will hold your assets and execute transactions on terms
that are, overall, most advantageous when compared with other available providers and their services.
We consider a wide range of factors, including both quantitative (Ex: costs) and qualitative (execution,
reputation, service) factors. We do not consider whether Schwab or any other broker-dealer/custodian,
refers clients to Alere as part of our evaluation of these broker-dealers.
Your brokerage and custody costs
For our clients’ accounts that Schwab maintains, Schwab generally does not charge you separately for
custody services but is compensated by charging you commissions or other fees on trades that it
executes or that settle into your Schwab account. In addition to commissions, Schwab charges you a
flat dollar amount as a “prime broker” or “trade away” fee for each trade that we have executed by a
different broker-dealer but where the securities bought or the funds from the securities sold are
deposited (settled) into your Schwab account. These fees are in addition to the commissions or other
compensation you pay the executing broker-dealer. Because of this, in order to minimize your trading
costs, we have Schwab execute most trades for your account. We have determined that having Schwab
execute most trades is consistent with our duty to seek “best execution” of your trades. Best execution
means the most favorable terms for a transaction based on all relevant factors, including those listed
above (see “How we select brokers/custodians”).
Products and services available to us from Schwab
Schwab Advisor Services™ (formerly called Schwab Institutional®) is Schwab’s business serving
independent investment advisory firms like Alere. They provide Alere and our clients with access to
16
its institutional brokerage services (trading, custody, reporting, and related services), many of which
are not typically available to Schwab retail customers. Schwab also makes available various support
services. Some of those services help Alere manage or administer our clients’ accounts, while others
help Alere manage and grow our business. Schwab’s support services are generally available on an
unsolicited basis (we don’t have to request them) and at no charge to Alere. Following is a more
detailed description of Schwab’s support services:
Services that benefit you
Schwab’s institutional brokerage services include access to a broad range of investment products,
execution of securities transactions, and custody of client assets. The investment products available
through Schwab include some to which we might not otherwise have access or that would require a
significantly higher minimum initial investment by our clients. Schwab’s services described in this
paragraph generally benefit you and your account.
Services that may not directly benefit you.
Schwab also makes available to us other products and services that benefit us but may not directly
benefit you or your account. These products and services assist us in managing and administering our
clients’ accounts. They include investment research, both Schwab’s own and that of third parties. We
may use this research to service all or a substantial number of our clients’ accounts, including accounts
not maintained at Schwab. In addition to investment research, Schwab also makes available software
and other technology that:
• Provide access to client account data (such as duplicate trade confirmations and account
statements)
• Facilitate trade execution and allocate aggregated trade orders for multiple client accounts
• Provide pricing and other market data
• Facilitate payment of our fees from our clients’ accounts
• Assist with back-office functions, recordkeeping, and client reporting
Services that generally benefit only us.
Schwab also offers other services intended to help us manage and further develop our business
enterprise. These services include:
• Educational conferences and events
• Consulting on technology, compliance, legal, and business needs
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants, and insurance providers
Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors
to provide the services to us. Schwab may also discount or waive its fees for some of these services or
pay all or a part of a third party’s fees. Schwab may also provide us with other benefits, such as
occasional business entertainment of our personnel.
Our interest in Schwab’s services
The availability of these services from Schwab benefits us because we do not have to produce or
purchase them. We don’t have to pay for Schwab’s services. These services are not contingent upon
us committing any specific amount of business to Schwab in trading commissions or assets in custody.
17
We may have an incentive to recommend that you maintain your account with Schwab, based on our
interest in receiving Schwab’s services that benefit our business rather than based on your interest in
receiving the best value in custody services and the most favorable execution of your transactions. This
is a potential conflict of interest. We believe, however, that our selection of Schwab as custodian and
broker is in the best interests of our clients. Our selection is primarily supported by the scope, quality,
and price of Schwab’s services (see “How we select brokers/ custodians”) and not Schwab’s services
that benefit only us.
We do not consider whether Schwab or any other broker-dealer/custodian, refers clients to Alere as
part of our evaluation of these broker-dealers.
B.
Aggregating Trades
Commission costs per client may be lower on a particular trade if all clients in whose accounts the
trade is to be made are executed at the same time. This is called aggregating trades. Instead of placing
a number of trades for the same security for each account, we will, when appropriate, executed one
trade for all accounts and then allocate the trades to each account after execution. If an aggregate trade
is not fully executed, the securities will be allocated to client accounts on a pro rata basis, except where
doing so would create an unintended adverse consequence (For example, if a pro rata division would
result in a client receiving a fraction of a share, or a position in the account of less than 1%.)
Directed Brokerage
Alere allows clients to direct brokerage. “Directing” brokerage means choosing to maintain all or some
of their assets with a broker-dealer that is not recommended by Alere. Alere may be unable to achieve
most favorable execution of client transactions if clients choose to direct brokerage. This may cost
clients’ money because without the ability to direct brokerage Alere may not be able to aggregate
orders to reduce transactions costs resulting in higher brokerage commissions and less favorable prices.
Not all investment advisers allow their clients to direct brokerage.
Item 13:
Review of Accounts
All accounts and corresponding financial plans will be managed on an ongoing basis, with formal
reviews with the client by a member of senior management, specifically the managing member, on at
least an annual basis. However, it is expected that market conditions, changes in a particular client’s
account, or changes to a client’s circumstances will trigger a review of accounts.
The annual report in writing will include information related to portfolio performance. Clients will
receive statements directly from their account custodian, as well as copies of all trade confirmations
directly from their account custodian. Clients will also receive a bill itemizing the fees to be debited,
including the formula used to calculate the fee, the amount of assets the fee is based, and the time
period covered by the fee.
Item 14:
Client Referrals and Other Compensation
A. Economic Benefit Provided by Third Parties for Advice Rendered to Client.
Please refer to Item 12, where we discuss recommendation of Broker-Dealers.
B. Compensation to Non-Advisory Personnel for Client Referrals.
18
Clients may be introduced to Alere via other third parties. If a client is introduced to Alere by either
an unaffiliated or an affiliated solicitor, Alere may pay that solicitor a referral fee in accordance with
the requirements of Rule 206(4)-1 of the Investment Advisers Act of 1940, and any corresponding
state securities law requirements. Unaffiliated or affiliated solicitors will be licensed in accordance
with applicable state laws. Any such referral fee shall be paid solely from Alere’ investment
management fee, and shall not result in any additional charge to the client. If the client is introduced
to Alere by an unaffiliated solicitor, the solicitor, at the time of the solicitation, shall disclose the nature
of the solicitor relationship, and shall provide each prospective client with a copy of Alere’ ADV, and
a copy of the written disclosure statement from the solicitor to the client disclosing the terms of the
solicitation arrangement between Alere and the solicitor, including the compensation to be received
by the solicitor from Alere.
Alere has established a marketing arrangement with UBANK, a Texas chartered bank, whereby Alere
pays a referral fee to UBANK, which is a portion of the gross advisory fees collected by Alere with
respect to transactions attributable to the operation of the Financial Institution Marketing Program. As
a result, the employees of UBANK have a conflict of interest when recommending Alere for advisory
services. A prospective client referred to Alere by UBANK is under no obligation to utilize the
investment advisory services of Alere. A prospective client referred by UBANK is urged to make his
or her own independent investigation and evaluation of Alere.
A client referred to Alere by UBANK should understand the following:
1) Alere is not a bank or any other type of financial depository institution.
2) With respect to the securities recommended or selected by Alere, such securities are not insured by
the Federal Deposit Insurance Corporation (FDIC) or the National Credit Union Administration
(NCUA); are not endorsed or guaranteed by the bank or credit union; and are subject to investment
risks, including possible loss of principal invested.
Item 15:
Custody
Custody, as it applies to investment advisors, has been defined by regulators as having access or
control over client funds and/or securities. In other words, custody is not limited to physically holding
client funds and securities. If an investment adviser has the ability to access or control client funds or
securities, the investment adviser is deemed to have custody and must ensure proper procedures are
implemented.
Clients whose fees are directly debited will provide written authorization to debit advisory fees from
their accounts held by a qualified custodian chosen. Alere is deemed to have custody of client funds
and securities whenever Alere is given the authority to have fees deducted directly from client
accounts. Alere is also deemed to have custody of client funds and securities when Alere has standing
authority (also known as a standing letter of authorization or “SLOA”) to move money from a client’s
account to a third-party account. It should be noted that authorization to trade in client accounts is not
deemed by regulators to be custody.
For accounts in which Alere is deemed to have custody, Alere has established procedures to ensure all
client funds and securities are held at a qualified custodian in a separate account for each client under
that client’s name. Clients, or an independent representative of the client, will direct, in writing, the
establishment of all accounts and therefore are aware of the qualified custodian’s name, address and
19
the manner in which the funds or securities are maintained. Finally, account statements and trade
confirmations are delivered directly from the qualified custodian to each client, or the client’s
independent representative, at least quarterly. Clients should carefully review those statements and are
urged to compare the statements against reports received from Alere. When clients have questions
about their account statements, they should contact Alere or the qualified custodian preparing the
statement.
Each month, clients will receive a statement from their account custodian that contains all transaction
information, dividend and interest activity and deposit/withdrawal activity in their account, including
the advisory fee that was debited from their account, among other activity. Clients will also have
access, through the online Morningstar Client Portal, to the client’s Management Fee Statement which is a
billing statement that itemizes the fee that was debited, including the formula used to calculate the fee,
the amount of assets the fee is based, and the time period covered by the fee. The billing statement also
discloses that the fee was not independently calculated by the custodian. Alere does not print or mail
statements to clients.
Item 16:
Investment Discretion
When Alere is engaged to provide asset management services on a discretionary basis, we will monitor
your accounts to ensure that they are meeting your asset allocation requirements. If any changes are
needed to your investments, we will make the changes. These changes may involve selling a security
or group of investments and buying others or keeping the proceeds in cash. You may at any time place
restrictions on the types of investments we may use on your behalf, or on the allocations to each
security type. You may receive at your request written or electronic confirmations from your account
custodian after any changes are made to your account. You will also receive monthly statements from
your account custodian. Clients engaging us on a discretionary basis will be asked to execute a Limited
Power of Attorney (granting us the discretionary authority over the client accounts) as well as an
Investment Management Agreement that outlines the responsibilities of both the client and Alere.
Item 17:
Voting Client Securities
Copies of our Proxy Voting Policies are available upon request.
From time to time, shareholders of stocks, mutual funds, exchange traded funds or other securities may
be permitted to vote on various types of corporate actions. Examples of these actions include mergers,
tender offers, or board elections. Clients are required to vote proxies related to their investments, or to
choose not to vote their proxies. Alere will not accept authority to vote client securities. Clients will
receive their proxies directly from the custodian for the client account. Alere will not give clients
advice on how to vote proxies.
Item 18:
Financial Information
Alere does not require the prepayment of fees more than six (6) months or more in advance and
therefore has not provided a balance sheet with this brochure.
There are no material financial circumstances or conditions that would reasonably be expected to
impair our ability to meet our contractual obligations to our clients.
20
Form ADV Part 2B’s
FORM ADV PART 2B BROCHURE SUPPLEMENT
William J. Weglein Jr.
ALERE PLANNING LLC
6 Duck Ln.
Isle of Palms, SC 29451
410-252-0088
December 2025
This Brochure Supplement provides information about William J. Weglein Jr. that supplements the
Alere Planning LLC Brochure. You should have received a copy of that Brochure. Please contact us at
410-252-0088 if you have any questions about the contents of this supplement. Registration does not
imply any certain level of skill or training.
Additional information about William J. Weglein Jr. is available on the SEC’s website at
www.adviserinfo.sec.gov.
21
Item 2:
Educational Background and Business Experience
William J. Weglein Jr.
Born: 1962
CRD #4675284
EDUCATION:
B.S. in Mathematics, University of Maryland, 1985
M.A. in Business Administration with Finance Concentration, Loyola University Maryland, 1991
BUSINESS EXPERIENCE:
Alere Planning LLC
Principal Owner and Chief Compliance Officer, 02/2017 – Present
Purshe Kaplan Sterling Investments
Registered Representative, 02/2017 – Present
Mirus Planning Mid Atlantic LLC
Principal Owner, 09/2012 – 02/2017
Securities America, Inc.
Registered Representative, 09/2012 – 02/2017
Summit Financial Group
Financial Advisor, 02/2007 – 08/2012
LPL Financial
Registered Representative, 02/2007 – 08/2012
Item 3:
Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary
events that would be material to your evaluation of each supervised person providing investment advice. No
information is applicable to this Item for Mr. Weglein.
Item 4:
Other Business Activities
Mr. Weglein is a registered representative of Purshe Kaplan Sterling Investments, Inc. (“PKS”). Alere
Planning LLC (“Alere”) is not affiliated with PKS other than as a registered representative. PKS is a registered
broker‐dealer and a FINRA member. Because PKS supervises the activities of these professionals as registered
representatives of PKS, the relationship may be deemed material. However, PKS is not affiliated with Alere
or considered a related party. PKS does not make investment decisions for client accounts. Registered
representative status enables these professionals to receive customary commissions for the sales of various
22
securities, including those recommended to clients. Commissions charged for these products will not offset
management fees owed to Alere.
Receipt of commissions for investment products that are recommended to clients gives rise to a conflict of
interest for the representative, in that the individual who will receive the commissions is also the individual
that is recommending that the client purchase a given product. This conflict is disclosed to clients verbally and
in this brochure. Clients are advised that they may choose to implement any investment recommendation
through another broker-dealer that is not affiliated with Alere. Alere attempts to mitigate this conflict by
requiring that all investment recommendations have a sound basis for the recommendation, and by requiring
employees to acknowledge their fiduciary responsibility toward each client.
Certain professionals of Alere are separately licensed as independent insurance agents. As such, these
professionals may conduct insurance product transactions for Alere clients, in their capacity as licensed
insurance agents, and will receive customary commissions for these transactions in addition to any
compensation received in his capacity as employees of Alere. Commissions from the sale of insurance products
will not be used to offset or as a credit against advisory fees. These professionals therefore have incentive to
recommend insurance products based on the compensation to be received, rather than on a client’s needs. The
receipt of additional fees for insurance commissions is therefore a conflict of interest, and clients should be
aware of this conflict when considering whether to engage Alere or utilize these professionals to implement
any insurance recommendations. Alere attempts to mitigate this conflict of interest by disclosing the conflict
to clients, and informing the clients that they are always free to purchase insurance products through other
agents that are not affiliated with Alere, or to determine not to purchase the insurance product at all. Alere also
attempts to mitigate the conflict of interest by requiring employees to acknowledge in the firm’s Code of Ethics,
their individual fiduciary duty to the clients of Alere, which requires that employees put the interests of clients
ahead of their own.
Item 5:
Additional Compensation
Please see response to Item 4, above.
Item 6:
Supervision
Mr. Weglein is a principal of the firm, and also the firm’s Chief Compliance Officer. He has no direct
supervisor. However, all employees of Alere are required to follow the supervisory guidelines and procedures
manual which is designed to ensure compliance with securities laws in the states where Alere is registered.
23
Form ADV Part 2B’s
FORM ADV PART 2B BROCHURE SUPPLEMENT
Anthony Assadi
ALERE PLANNING LLC
6 Duck Ln.
Isle of Palms, SC 29451
Additional Office Locations
6860 Dallas Parkway, Suite 110
Plano, TX 75024
9515 Deerco Road, Suite 700
Timonium, MD 21093
410-252-0088
December 2025
This Brochure Supplement provides information about Anthony Assadi that supplements the Alere
Planning LLC Brochure. You should have received a copy of that Brochure. Please contact us at 410-
252-0088 if you have any questions about the contents of this supplement. Registration does not imply
any certain level of skill or training.
information about Anthony Assadi
is available on
the SEC’s website at
Additional
www.adviserinfo.sec.gov.
24
Item 2:
Educational Background and Business Experience
Anthony Assadi
Born: 1985
CRD #4834324
EDUCATION:
B.S. in Exercise Science, Towson University, 2007
MBA in Finance, University of Maryland, 2011
BUSINESS EXPERIENCE:
Alere Planning LLC
Investment Advisor Representative, 11/2017 – Present
NTT Data
Senior Manager, 09/2016 – 07/2019
DST Systems
Product Manager, 03/2012 – 06/2016
Equity Services Inc.
Registered Representative, 10/2008 – 03/2012
PROFESSIONAL DESIGNATIONS:
Chartered Financial Analyst
The Chartered Financial Analyst (CFA) designation is a globally respected, graduate-level investment
credential established in 1962 and awarded by the CFA Institute, the largest global association of investment
professionals.
To earn the CFA designation, candidates must (1) pass three sequential, six-hour examinations, (2) have at
least four years of qualified professional investment experience, (3) join the CFA Institute as members, and
(4) commit to abide by, and annually reaffirm, their adherence to the CFA Institute Code of Ethics and
Standards of Professional Conduct.
High Ethical Standards - The CFA Institute Code of Ethics and Standards of Professional Conduct, enforced
through an active professional conduct program, requires CFA charterholders to:
•
•
•
Place their clients' interests ahead of their own
Maintain independence and objectivity
Act with integrity
25
•
•
Maintain and improve their professional competence
Disclose conflicts of interest and legal matters
Global Recognition - Passing the three CFA exams is a difficult feat that requires extensive study (successful
candidates report spending an average of 300 hours of study at each level). Earning the CFA charter
demonstrates mastery of many of the advanced skills needed for investment analysis and decision-making in
today's quickly evolving global financial industry. As a result, employers and clients are increasingly seeking
CFA charterholders, often making the charter a prerequisite for employment.
Additionally, regulatory bodies in 19 countries recognize the CFA charter as a proxy for meeting certain
licensing requirements. More than 125 colleges and universities around the world have incorporated a majority
of the CFA Program curriculum into their own finance courses.
Comprehensive and Current Knowledge - The CFA Program curriculum provides a comprehensive framework
of knowledge for investment decision making and is firmly grounded in the knowledge and skills used every
day in the investment profession. The three levels of the CFA Program test proficiency in a wide range of
fundamental and advanced investment topics, including ethical and professional standards, fixed-income and
equity analysis, alternative and derivative investments, economics, financial reporting standards, portfolio
management, and wealth planning.
The CFA Program curriculum is updated every year by experts from around the world to ensure that candidates
learn the most relevant and practical new tools, ideas, and investment management skills to reflect the dynamic
and complex nature of the profession.
Certified Financial Planner (CFP®)
The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP (with flame design) marks
(collectively, the “CFP® marks”) are professional certification marks granted in the United States by Certified
Financial Planner Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial
planners to hold CFP® certification. It is recognized in the United States and a number of other countries for its
(1) high standard of professional education; (2) stringent code of conduct and standards of practice; and (3)
ethical requirements that govern professional engagements with clients. Currently, more than 71,000
individuals have obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
• Education – Complete an advanced college-level course of study addressing the financial planning
subject areas that CFP Board’s studies have determined as necessary for the competent and professional
delivery of financial planning services, and attain a Bachelor’s Degree from a regionally accredited
United States college or university (or its equivalent from a foreign university). CFP Board’s financial
planning subject areas include insurance planning and risk management, employee benefits planning,
investment planning, income tax planning, retirement planning, and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case
studies and client scenarios designed to test one’s ability to correctly diagnose financial planning issues
and apply one’s knowledge of financial planning to real world circumstances;
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• Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
• Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents
outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements
in order to maintain the right to continue to use the CFP® marks:
• Continuing Education – Complete 30 hours of continuing education hours every two years, including
two hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards
prominently require that CFP® professionals provide financial planning services at a fiduciary standard
of care. This means CFP® professionals must provide financial planning services in the best interests of
their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP
Board’s enforcement process, which could result in suspension or permanent revocation of their CFP®
certification.
CFP Acknowledgment: Mr. Assadi acknowledges his responsibility as a CFP® Certificant to adhere to the
standards that have been established in the CFP Board’s Standards of Professional Conduct. If you become
aware that Mr. Assadi’s conduct may violate the Standards of Professional Conduct, you may file a
complaint with the CFP Board at www.CFP.net/complaint.
Item 3:
Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary
events that would be material to your evaluation of each supervised person providing investment advice. No
information is applicable to this Item for Mr. Assadi.
Item 4:
Other Business Activities
Certain professionals of Alere are separately licensed as independent insurance agents. As such, these
professionals may conduct insurance product transactions for Alere clients, in their capacity as licensed
insurance agents, and will receive customary commissions for these transactions in addition to any
compensation received in his capacity as employees of Alere. Commissions from the sale of insurance products
will not be used to offset or as a credit against advisory fees. These professionals therefore have incentive to
recommend insurance products based on the compensation to be received, rather than on a client’s needs. The
receipt of additional fees for insurance commissions is therefore a conflict of interest, and clients should be
aware of this conflict when considering whether to engage Alere or utilize these professionals to implement
any insurance recommendations. Alere attempts to mitigate this conflict of interest by disclosing the conflict
to clients, and informing the clients that they are always free to purchase insurance products through other
agents that are not affiliated with Alere, or to determine not to purchase the insurance product at all. Alere also
attempts to mitigate the conflict of interest by requiring employees to acknowledge in the firm’s Code of Ethics,
their individual fiduciary duty to the clients of Alere, which requires that employees put the interests of clients
ahead of their own.
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Item 5:
Additional Compensation
Other than salary, annual bonuses, or regular bonuses, Mr. Assadi does not receive any economic benefit from
any person, company, or organization, in exchange for providing clients advisory services through Alere.
Item 6:
Supervision
Mr. Assadi is supervised by the firm’s Chief Compliance Officer, William J. Weglein Jr. Additionally, all
employees of Alere are required to follow the supervisory guidelines and procedures manual which is designed
to ensure compliance with securities laws in the states where Alere is registered.
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Alere Planning LLC
Privacy Notice
This notice is being provided to you in accordance with the Securities and Exchange Commission’s rule
regarding the privacy of consumer financial information (“Regulation S-P”). Please take the time to read and
understand the privacy policies and procedures that we have implemented to safeguard your nonpublic
personal information.
INFORMATION WE COLLECT
Alere Planning must collect certain personally identifiable financial information about its clients
to ensure that it offers the highest quality financial services and products. The personally identifiable
financial information which we gather during the normal course of doing business with you may include:
1.
information we receive from you on applications or other forms;
2.
information about your transactions with us, our affiliates, or others;
3.
information collected through an Internet “cookie” (an information collecting device from a web
server); and
4.
information we receive from a consumer reporting agency.
INFORMATION WE DISCLOSE
We do not disclose any nonpublic personal information about our clients or former clients to anyone,
except as permitted by law. We do not disclose your personal information to any third party for the purpose
of allowing that party to market other products to you. In accordance with Section 248.13 of Regulation S-
P, we may disclose all of the information we collect, as described above, to certain nonaffiliated third parties
such as attorneys, accountants, auditors and persons or entities that are assessing our compliance with
industry standards. We enter into contractual agreements with all nonaffiliated third parties that prohibit
such third parties from disclosing or using the information other than to carry out the purposes for which we
disclose the information.
CONFIDENTIALITY AND SECURITY
We restrict access to nonpublic personal information about you to those employees who need to
know that information to provide financial products or services to you. We maintain physical, electronic,
and procedural safeguards that comply with federal standards to guard your nonpublic personal information.
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