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Item 1: Cover Page
Allegiance Financial Group
Advisory Services LLC
Form ADV Part 2A Brochure
March 26, 2026
Address:
374 Maple Avenue East
Suite 204
Vienna, VA 22180
Phone:
(703) 242-7900
Email:
assaf@afgas.net
Website:
https://www.afgas.net/
This brochure provides information about the qualifications and business practices of Allegiance Financial
Group Advisory Services LLC. If you have any questions about the contents of this brochure, please
contact us at the telephone number or email address listed above. The information in this brochure has
not been approved or verified by the United States Securities and Exchange Commission or by any state
securities authority. Allegiance Financial Group Advisory Services LLC is a registered investment adviser,
but registration does not imply a certain level of skill or training.
Additional information about Allegiance Financial Group Advisory Services LLC is also available on the
SEC’s website at www.adviserinfo.sec.gov and by searching for CRD# 313110.
Page 1
Item 2: Material Changes
In this Item, Allegiance Financial Group Advisory Services LLC is required to identify and discuss material
changes since the last time this brochure was updated.
There have been no material changes to this brochure from the filing dated 03/28/2025.
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Item 3: Table of Contents
Item 1: Cover Page .................................................................................................................................... 1
Item 2: Material Changes ........................................................................................................................... 2
Item 3: Table of Contents ............................................................................................................................ 3
Item 4: Advisory Business........................................................................................................................... 4
Item 5: Fees and Compensation ................................................................................................................. 6
Item 6: Performance-Based Fees & Side-By-Side Management ................................................................. 8
Item 7: Types of Clients .............................................................................................................................. 9
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss .......................................................... 10
Item 9: Disciplinary Information ................................................................................................................. 12
Item 10: Other Financial Industry Activities & Affiliations ............................................................................ 13
Item 11: Code of Ethics, Participation or Interest in Client Transactions & Personal Trading ..................... 15
Item 12: Brokerage Practices ................................................................................................................... 16
Item 13: Review of Accounts..................................................................................................................... 20
Item 14: Client Referrals and Other Compensation ................................................................................... 21
Item 15: Custody ...................................................................................................................................... 22
Item 16: Investment Discretion ................................................................................................................. 23
Item 17: Voting Client Securities ............................................................................................................... 24
Item 18: Financial Information .................................................................................................................. 25
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Item 4: Advisory Business
A. Allegiance Financial Group Advisory Services LLC (“Adviser”) is an investment adviser founded in
2021, registered with the U.S. Securities and Exchange Commission (“SEC”), and is owned by
Assaf Pinchas, Shawn Williamson, Charles Cooke, and Haley Ellis.
B. Adviser offers the following types of tailored advisory services:
i.
Investment Management: Adviser provides ongoing discretionary and non-discretionary
investment management services to its clients based upon each client’s current financial
condition, goals, risk tolerance, income, liquidity requirements, investment time horizon,
and other information that is relevant to the management of clients’ account(s). This
information will then be used to make investment decisions and recommendations that
reflect clients’ individual needs and objectives on an initial and ongoing basis. Adviser’s
recommendations will allocate portions of clients’ account(s) to various asset classes. For
non-discretionary accounts, Adviser will review all such recommendations with clients,
and clients will have the opportunity to accept or reject any recommendations. Clients
with non-discretionary accounts are under no obligation to accept or implement any
recommendation made by Adviser. For discretionary accounts, Adviser will retain the
discretion to buy, sell, or otherwise transact in securities and other investments in a
client’s accounts without first receiving the Client’s specific approval for each transaction.
Such discretionary authority is granted by a client in his or her investment management
agreement with Adviser. Clients may impose restrictions on investing in certain securities
or types of securities so long as such restrictions may reasonably be implemented by
Adviser.
ii.
Third-Party Investment Advisers: Adviser’s discretionary authority explicitly includes the
authority to retain one or more independent and unaffiliated third-party investment
advisers to manage and execute the day-to-day implementation of Adviser’s investment
management decisions (a “Third-Party Adviser”). Alternatively, Adviser may recommend
the retention of a Third-Party Adviser, and client may accept or reject such
recommendation as it deems fit. The Third-Party Adviser may be retained on Client’s
behalf or on Adviser’s behalf for so long as Adviser and/or the client deems fit, but in
either case the Third-Party Adviser will be disclosed to the client in writing in advance of
such retention. Depending on the Third-Party Adviser’s requirements and the negotiated
agreement between the Third-Party Adviser and Adviser, the client may be asked to sign
a separate agreement with such Third-Party Adviser.
iii.
Financial Planning: In connection with its investment management services, Adviser also
provides holistic financial planning services that can take the form of (a) the preparation
and delivery of a one-time financial plan, or (b) ongoing financial planning
recommendations and assistance with the implementation of such recommendations.
Depending on the particular needs of a client, financial planning services may include
topics such as retirement planning, education savings, cash flow management, debt
reduction, employee benefits analyses, estate planning, insurance analyses, risk
mitigation, tax planning, financial goal tracking, and/or business planning. Clients are free
to accept or reject Adviser’s financial planning recommendations in their sole discretion,
and are under no obligation to implement Adviser’s financial planning recommendations
through Adviser or any of its personnel.
iv.
Retirement Plan Consulting: Adviser provides ongoing retirement plan consulting
services to employer plans that are typically qualified under the Employee Retirement
Income Security Act of 1974 (“ERISA”), and will assist employer plan sponsors in
establishing, monitoring and reviewing their company’s participant-directed retirement
plan. As the needs of the plan sponsor dictate, areas of advice could include: investment
policy statement development, implementation and monitoring, analysis of investment
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options, plan structure and participant education, cost structure, risk analysis and
performance measurement. When appropriate for a particular plan, Adviser may also
recommend the retention of an independent and unaffiliated third-party retirement plan
consultant to serve as a 3(21) or 3(38) fiduciary with respect to the plan.
C. Adviser does not participate in any wrap fee programs.
D. As of December 31, 2025, Allegiance Financial Group Advisory Services LLC’s total assets
under management (AUM) were approximately $592,806,077 on a discretionary basis and
$82,192,214 on a non-discretionary basis.
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Item 5: Fees and Compensation
A. Adviser is compensated for its advisory services primarily by fees charged based on a client’s
assets under management with Adviser (for investment management and retirement plan
consulting services) and by fixed and/or hourly fees (for financial planning services). Fees are
negotiable, and each client’s specific fee schedule is included as part of the investment advisory
agreement signed by Adviser and the client. Legacy clients and friends and family of Adviser’s
employees and associates may pay lower fees. Please note that total fees based upon assets
under management using the tables below are determined by a blended calculation and are
not break-point-based.
Investment Management Fees
Adviser’s standard fee schedule for investment management services is included below, subject
to negotiation with a client:
Client Assets Under Management
Up to $1,000,000
From $1,000,001 to $5,000,000
From $5,000,001 to $10,000,000
From $10,000,001 to $20,000,000
From $20,000,001 to $50,000,000
Above $50,000,000
Annual Fee Percentage
(paid quarterly)
1.50%
1.25%
0.80%
0.70%
0.60%
0.50%
To the extent a Third-Party Adviser has been engaged with respect to investment management
services, clients will generally be responsible for the fees charged by such Third-Party Adviser.
As of the date of this brochure, the Third-Party Adviser(s) recommended by Adviser charge an
asset-based fee of up to 0.25% per annum. The specific fee payable by clients to a Third-Party
Adviser will be memorialized in a written agreement with such clients.
Financial Planning Fees
To the extent Adviser separately renders financial planning services to a client, such fees are
typically charged on a fixed and/or hourly basis in arrears based on the nature and complexity of
a client’s financial situation, and the specific financial planning services that Adviser has been
asked to provide. Fixed financial planning fees generally range from $1,000 to $100,000 per
annum, and hourly financial planning fees generally range from $300 - $600 per hour for
Adviser’s senior advisors, and $100 - $200 for Adviser’s staff.
Retirement Plan Consulting Fees
Adviser’s standard fee schedule for retirement plan consulting is included below, subject to
negotiation with a client:
Client Assets Under Management
Up to $1,000,000
From $1,000,001 to $5,000,000
From $5,000,001 to $10,000,000
From $10,000,001 to $20,000,000
From $20,000,001 to $50,000,000
Above $50,000,000
Annual Fee Percentage
(paid quarterly)
1.50%
1.25%
0.80%
0.70%
0.60%
0.50%
To the extent a Third-Party Adviser has been engaged with respect to retirement plan consulting
services, the standard fee schedule for both Adviser and the Third-Party Adviser is included
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below, subject to negotiation with a client. In such instances, the Third-Party Adviser’s fees are
payable by the client, and not by Adviser.
Adviser’s Retirement Plan Consulting Fee
Client Assets Under Management
Up to $999,999.99
From $1,000,000 to $2,999,999.99
From $3,000,000 to $4,999,999.99
From $5,000,000 to $9,999,999.99
Above $10,000,000
Annual Fee Percentage
(paid quarterly)
1.00%
0.70%
0.50%
0.40%
0.30%
Third-Party Adviser’s Retirement Plan Consulting Fee
Client Assets Under Management
Up to $999,999.99
From $1,000,000 to $2,999,999.99
From $3,000,000 to $4,999,999.99
From $5,000,000 to $9,999,999.99
Above $10,000,000
Annual Fee Percentage
(paid quarterly)
0.30%
0.27%
0.24%
0.22%
0.15%
B. Asset-based fees are generally deducted in advance on a quarterly basis from clients’ assets and
based upon the market value of such assets managed by Adviser as of the last day of the prior
calendar quarter. Fixed and hourly fees are generally payable in arrears on a monthly or quarterly
basis. Alternatively, client may elect to be invoiced for such fees and pay via check, ACH, or other
electronic means.
C.
In addition to the fees charged by Adviser, clients will incur brokerage and other transaction costs.
Please refer to Item 12: Brokerage Practices, for further information on such brokerage and other
transaction-related practices. Clients will also typically incur additional fees and expenses
imposed by independent and unaffiliated third-parties, which can include qualified custodian fees,
mutual fund or exchange traded fund fees and expenses, mark-ups and mark-downs, spreads
paid to market makers, wire transfer fees, check-writing fees, early-redemption charges, certain
deferred sales charges on previously-purchased mutual funds, margin fees, charges or interest,
IRA and qualified retirement plan fees, and other fees and taxes on brokerage accounts and
securities transactions. These additional charges are separate and apart from the fees charged
by Adviser.
D.
Initial fees are charged pro-rata based on the effective date of the agreement as between Adviser
and the client. If Adviser or client terminates the advisory agreement before the end of a quarterly
billing period, Adviser’s fees will be prorated through the effective date of the termination. Any
pre-paid fees for the remainder of the quarterly billing period after the termination will be refunded
to client pro-rata. To the extent clients are billed in arrears, the pro rata fees earned through the
effective date of the termination will be billed to the client.
E. Certain supervised persons of Adviser are also registered representatives of The Strategic
Financial Alliance, Inc. (a broker-dealer). From time to time and when appropriate for the client,
such supervised persons will earn an ordinary and customary commission from the sale of a
security to a client in such capacity as registered representatives. This creates a conflict of
interest, because such supervised persons have the potential to earn both commissions and
advisory fee revenue from a client. The supervised persons address this conflict of interest by
fully disclosing their relationships with The Strategic Financial Alliance, Inc., and informing clients
that they are under no obligation to purchase a security through The Strategic Financial Alliance,
Inc.
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Item 6: Performance-Based Fees & Side-By-Side
Management
Neither Adviser nor any of its supervised persons accepts performance-based fees (fees based on a
share of capital gains or capital appreciation of the assets of a client).
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Item 7: Types of Clients
Adviser generally provides its services to individuals, high-net-worth individuals, trusts, estates, business
entities, charitable organizations and pension and profit sharing plans. There is no minimum account
value required to open or maintain an account with Adviser.
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Item 8: Methods of Analysis, Investment Strategies & Risk
of Loss
A. The investment strategies used by Adviser when formulating investment advice or managing
assets include strategic asset allocation based on Modern Portfolio Theory. Investing in securities
involves risk of loss that clients should be prepared to bear. Past performance does not
guarantee future returns.
B. Like any investment strategy, strategic asset allocation based on Modern Portfolio Theory
involves material risks. Such material risks are described in further detail below:
i.
Investing for the long term means that a client’s account will be exposed to short-term
fluctuations in the market and the behavioral impulse to make trading decisions based on
such short-term market fluctuations. Adviser does not condone short-term trading in an
attempt to “time” the market, and instead coaches clients to remain committed to their
financial goals. However, investing for the long term can expose clients to risks borne out
of changes to interest rates, inflation, general economic conditions, market cycles,
geopolitical shifts, and regulatory changes. Interest rate risk is the risk associated with
the value of a bond relative to increases or decreases in interest rates (interest rates tend
to be inversely related to bond prices). Inflation risk is the risk that the value of a client’s
portfolio will not appreciate at least in an amount equal to inflation over time. General
micro- and macro-economic conditions may also affect the value of the securities held in
a client’s portfolio, and general economic downturns can trigger corresponding losses
across various assets classes and security types. Market cycles may cause overall
volatility and fluctuations in a portfolio’s value, and may increase the likelihood that
securities are purchased when values are comparatively high and/or that securities are
sold when values are comparatively low. Geopolitical shifts may result in market
uncertainty, lowered expected returns, and general volatility in both domestic and
international securities. Regulatory changes may have a negative impact on capital
formation and increase the costs of doing business, and therefore result in decreased
corporate profits and corresponding market values of securities.
ii.
Investing in mutual funds does not guarantee a return on investment, and shareholders of
a mutual fund may lose the principal that they’ve invested into a particular mutual fund.
Mutual funds invest into underlying securities that comprise the mutual fund, and as such
clients are exposed to the risks arising from such underlying securities. Mutual funds
charge internal expenses to their shareholders (which can include management fees,
administration fees, shareholder servicing fees, sales loads, redemption fees, and other
fund fees and expenses, e.g.), and such internal expenses subtract from its potential for
market appreciation. Shares of mutual funds may only be traded at their stated net asset
value (“NAV”), calculated at the end of each day upon the market’s close.
iii.
Investing in exchange traded funds (“ETFs”) bears similar risks and incurs similar costs to
investing in mutual funds as described above. However, shares of an ETF may be traded
like stocks on the open market and are not redeemable at an NAV. As such, the value of
an ETF may fluctuate throughout the day and investors will be subject to the cost
associated with the bid-ask spread (the difference between the price a buyer is willing to
pay (bid) for an ETF and the seller's offering (asking) price).
Clients are encouraged to carefully read the prospectus of any mutual fund or ETF to be
purchased for investment to obtain a full understanding of its respective risks and costs.
iv.
Investing in common stocks means that a client will be subject to the risks of the overall
market as well as risks associated with the particular company or companies whose
stock is owned. These risks can include, for example, changes in economic conditions,
growth rates, profits, interest rates and the market’s perception of these securities.
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Common stocks tend to be more volatile and more risky than certain other forms of
investments, especially as compared to fixed income products like bonds.
v.
Investing in bonds means that a client will be subject to the market prices of such debt
securities, which typically fluctuate depending on interest rates, credit quality, and
maturity. In general, market prices of debt securities decline when interest rates rise and
rise when interest rates fall. The longer the time to a bond’s maturity, the greater its
interest rate risk. Bonds are also subject to inflation risk, reinvestment risk, redemption
risk, and valuation risk.
vi.
Investing in real estate investment trusts (“REITs”) means that clients will be subject to
the risks associated with investments in mortgages and their related activities in addition
to the general risk of equity and financial markets. Among the factors that the REIT
industry is vulnerable to are: (1) change in government regulation, primarily the
pass-through tax treatment of REIT income, (2) the market for residential mortgage
assets, (3) the general level and term structure for interest rates. The common equity
prices of REITs have historically been more closely correlated with changes in interest
rates than other non-REIT equity securities. Additionally, REITs tend to be more illiquid in
nature, may contain additional fees, and may experience disruptions in distributions in
comparison to other types of securities.
vii.
Investments in limited partnerships are often subject to liquidity restrictions, which means
that a client may not be able to redeem his or her investment until a redemption window
is available. In addition, such investments can be more volatile and less transparent than
an exchange-listed security that trades daily in an electronic marketplace. Limited
partnerships are generally more difficult to value than exchange-listed securities, and
therefore are more reliant on individual judgment as opposed to market prices when
determining a valuation. Investors into limited partnerships are typically required to be
either accredited investors, qualified clients, or both, and should carefully consider the
specific risks described in the applicable private placement memorandum, limited
partnership agreement, and other fund-related disclosure documents.
viii.
Investments in private placements are often subject to liquidity restrictions, which means
that a client may not be able to redeem his or her investment until a redemption window
is available. In addition, such investments can be more volatile and less transparent than
an exchange-listed security that trades daily in an electronic marketplace. Private
placements are generally more difficult to value than exchange-listed securities, and
therefore are more reliant on individual judgment as opposed to market prices when
determining a valuation. Investors into private placements are typically required to be
either accredited investors, qualified clients, or both, and should carefully consider the
specific risks described in the applicable private placement memorandum, limited
partnership agreement, and other fund-related disclosure documents.
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Item 9: Disciplinary Information
There are no legal or disciplinary events that are material to a client’s or prospective client’s evaluation of
Adviser’s advisory business or the integrity of Adviser’s management.
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Item 10: Other Financial Industry Activities & Affiliations
A. Neither Adviser nor any of its management persons are registered, or have an application
pending to register, as a futures commission merchant, commodity pool operator, a commodity
trading advisor, or an associated person of the foregoing entities.
B. Neither Adviser nor any of its management persons have any relationship or arrangement with
any related person listed below that is material to its advisory business or to its clients:
i. municipal securities dealer, or government securities dealer or broker
ii.
iii.
iv.
v.
vi.
vii.
viii.
ix.
x.
investment company or other pooled investment vehicle (including a mutual fund,
closed-end investment company, unit investment trust, private investment company or
“hedge fund,” and offshore fund)
other investment adviser or financial planner
futures commission merchant, commodity pool operator, or commodity trading advisor
banking or thrift institution
accountant or accounting firm
lawyer or law firm
pension consultant
real estate broker or dealer
sponsor or syndicator of limited partnerships
C. As described in Item 5 above, certain supervised persons of Adviser are also registered
representatives of The Strategic Financial Alliance, Inc. (a broker-dealer). From time to time and
when appropriate for the client, such supervised persons will earn an ordinary and customary
commission from the sale of a security to a client in such capacity as registered representatives.
This creates a conflict of interest, because such supervised persons have the potential to earn
both commissions and advisory fee revenue from a client. The supervised persons address this
conflict of interest by fully disclosing their relationships with The Strategic Financial Alliance, Inc.,
and informing clients that they are under no obligation to purchase a security through The
Strategic Financial Alliance, Inc.
Haley Ellis is NexGen Community Awareness Coordinator at Financial Planning Association
NexGen Community Awareness Coordinator. She promotes brand and resources within the
organization. She devotes 2 hours/month outside trading hours. There are no trading hours
commitment, and zero percentage of yearly compensation expected from the business.
D. Certain supervised persons of Adviser are shareholders of SFA Holdings, Inc. (“SFAH”), which is
the parent company of The Strategic Financial Alliance, Inc. and other entities. Such
shareholders will benefit from the profits accrued to SFAH in the form of dividends, as well as the
potentially enhanced value of the stock. Supervised persons who are also registered
representatives of The Strategic Financial Alliance, Inc. are awarded stock options based on the
revenues they generate. As profits accrue from the sale of securities products and investment
advisory services of the respective registered entities, the value of SFAH stock and options to
purchase that stock can be enhanced. SFAH stock ownership and the awarding of stock options
create a conflict of interest for such supervised persons that are also shareholders. The
supervised persons and shareholders address this conflict of interest by fully disclosing their
shareholder status in this brochure, and by only making brokerage and insurance product
recommendations that are appropriate for a client’s specific financial situation.
E. As described earlier in Item 4 of this brochure, from time to time Adviser will retain or recommend
one or more Third-Party Advisers to provide investment advisory, administrative, and other
back-office services to Adviser for the benefit of Adviser and its clients. Adviser does not receive
any compensation directly from any Third-Party Adviser, but Third-Party Advisers do offer
services that are intended to directly benefit Adviser, clients, or both. Such services include (a) an
online platform through which Adviser can monitor and review client accounts, create model
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portfolios, and perform other client account maintenance matters, (b) access to technology that
allows for client account aggregation, (c) quarterly client statements, (d) invitations to educational
conferences, (e) practice management consulting, (f) full or partial sponsorship of client
appreciation or education events, and (g) occasional business meals and entertainment. The
availability of such services from a Third-Party Adviser creates a conflict of interest, to the extent
Adviser may be motivated to retain a particular Third-Party Adviser as opposed to an alternative
service provider. To the extent a Third-Party Adviser compensates SFA in consideration of client
assets that are advised and administered through the Third-Party Adviser, and SFA in-turn remits all
or a portion of such compensation back to Adviser, it creates a conflict of interest by virtue of the
additional compensation Adviser stands to earn by utilizing the Third-Party Adviser. Adviser
addresses these conflicts of interest by performing appropriate due diligence on all Third-Party
Advisers Adviser is considering retaining in order to confirm their services are in the best interests of
clients, periodically evaluating alternatives, and evaluating the merit of Third-Party Advisers without
consideration for the benefits or compensation received by Adviser.
F. Adviser’s investment adviser representatives (“IARs”) are licensed insurance agents, and from
time to time will earn an ordinary and customary commission from the sale of an insurance
product in such capacity. This creates a conflict of interest, because such IARs have the potential
to earn both an insurance commission and advisory fee revenue from a client. Adviser addresses
this conflict of interest by fully disclosing this relationship with the applicable insurance provider,
and informing clients that they are under no obligation to purchase an insurance product through
any IAR.
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Item 11: Code of Ethics, Participation or Interest in Client
Transactions & Personal Trading
A. Adviser has adopted a code of ethics that will be provided to any client or prospective client upon
request. Adviser’s code of ethics describes the standards of business conduct that Adviser
requires of its supervised persons, which is reflective of Adviser’s fiduciary obligations to act in
the best interests of its clients. The code of ethics also includes sections related to compliance
with securities laws, reporting of personal securities transactions and holdings, reporting of
violations of the code of ethics to Adviser’s Chief Compliance Officer, pre-approval of certain
investments by access persons, and the distribution of the code of ethics and any amendments to
all supervised persons followed by a written acknowledgement of their receipt.
B. Neither Adviser nor any of its related persons recommends to clients, or buys or sells for client
accounts, securities in which Adviser or any of its related persons has a material financial
interest.
C. From time to time, Adviser or its related persons will invest in the same securities (or related
securities such as warrants, options or futures) that Adviser or a related person recommends to
clients. This has the potential to create a conflict of interest because it affords Adviser or its
related persons the opportunity to profit from the investment recommendations made to clients.
Adviser’s policies and procedures and code of ethics address this potential conflict of interest by
prohibiting such trading by Adviser or its related persons if it would be to the detriment of any
client and by monitoring for compliance through the reporting and review of personal securities
transactions. In all instances Adviser will act in the best interests of its clients.
D. From time to time, Adviser or its related persons will buy or sell securities for client accounts at or
about the same time that Adviser or a related person buys or sells the same securities for its own
(or the related person’s own) account. This has the potential to create a conflict of interest
because it affords Adviser or its related persons the opportunity to trade either before or after the
trade is made in client accounts, and profit as a result. Adviser’s policies and procedures and
code of ethics address this potential conflict of interest by prohibiting such trading by Adviser or its
related persons if it would be to the detriment of any client and by monitoring for compliance
through the reporting and review of personal securities transactions. In all instances Adviser will
act in the best interests of its clients.
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Item 12: Brokerage Practices
A. Adviser considers several factors when recommending a custodial broker-dealer for client
transactions and determining the reasonableness of such custodial broker-dealer’s
compensation. Such factors include the custodial broker-dealer’s industry reputation and financial
stability, service quality and responsiveness, execution price, speed and accuracy, reporting
abilities, and general expertise. Assessing these factors as a whole allows Adviser to fulfil its duty
to seek best execution for its clients’ securities transactions. However, Adviser does not
guarantee that the custodial broker-dealer recommended for client transactions will necessarily
provide the best possible price, as price is not the sole factor considered when seeking best
execution. After considering the factors above, Adviser recommends Charles Schwab & Co., Inc.
(“Schwab”), Fidelity Custody & Clearing (“Fidelity”) and Pershing Advisor Services LLC
(“Pershing”) as the “Custodial Broker-Dealers” for client accounts.
i.
Adviser does not receive research and other soft dollar benefits in connection with client
securities transactions, which are known as “soft dollar benefits”. However, the Custodial
Broker-Dealers recommended by Adviser do provide certain products and services that
are intended to directly benefit Adviser, clients, or both. Such products and services
include (a) an online platform through which Adviser can monitor and review client
accounts, (b) access to proprietary technology that allows for order entry, (c) duplicate
statements for client accounts and confirmations for client transactions, (d) invitations to
educational conferences, (e) practice management consulting, and (f) occasional
business meals and entertainment. The receipt of these products and services creates a
conflict of interest to the extent it causes Adviser to recommend the Custodial
Broker-Dealers as opposed to an alternative, comparable broker-dealer. Adviser
addresses this conflict of interest by fully disclosing it in this brochure, evaluating the
Custodial Broker-Dealers based on the value and quality of its services as realized by
clients, and by periodically evaluating alternative broker-dealers to recommend.
ii.
Adviser does not consider, in selecting or recommending custodial broker-dealers,
whether Adviser or a related person receives client referrals from a custodial
broker-dealer or third-party.
iii.
Adviser does not routinely recommend, request, or require that a client direct Adviser to
execute transactions through a specified custodial broker-dealer other than the custodial
broker-dealers recommended by Adviser.
Charles Schwab & Co., Inc. (“Schwab”)
Adviser (“we”/“our”) does not maintain custody of your assets that we manage or on which we
advise, although we may be deemed to have custody of your assets if you give us authority to
withdraw assets from your account (see Item 15—Custody, below). Your assets must be
maintained in an account at a “qualified custodian,” generally a broker-dealer or bank. We may
recommend that our clients use Charles Schwab & Co., Inc. (Schwab), a registered broker-
dealer, member SIPC, as the qualified custodian. We are independently owned and operated
and are not affiliated with Schwab. Schwab will hold your assets in a brokerage account and
buy and sell securities when we instruct them to. While we may recommend that you use
Schwab as custodian/broker, you will decide whether to do so and will open your account with
Schwab by entering into an account agreement directly with them. We do not open the account
for you, although we may assist you in doing so.
For our clients’ accounts that Schwab maintains, Schwab generally does not charge you
separately for custody services but is compensated by charging you commissions or other fees
on trades that it executes or that settle into your Schwab account. Certain trades (for example,
many mutual funds and ETFs) may not incur Schwab commissions or transaction fees. Schwab
is also compensated by earning interest on the uninvested cash in your account in Schwab’s
Cash Features Program. These fees are in addition to the commissions or other compensation
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you pay the executing broker-dealer. Because of this, in order to minimize your trading costs,
we have Schwab execute most trades for your account. We have determined that having
Schwab execute most trades is consistent with our duty to seek “best execution” of your trades.
Best execution means the most favorable terms for a transaction based on all relevant factors,
including those listed above (see “How we select brokers/custodians”).
Schwab Advisor Services™ is Schwab’s business serving independent investment advisory
firms like us. They provide us and our clients with access to their institutional brokerage
services (trading, custody, reporting, and related services), many of which are not typically
available to Schwab retail customers. Schwab also makes available various support services.
Some of those services help us manage or administer our clients’ accounts, while others help
us manage and grow our business. Schwab’s support services are generally available on an
unsolicited basis (we don’t have to request them) and at no charge to us. Following is a more
detailed description of Schwab’s support services:
Services that benefit you. Schwab’s institutional brokerage services include access to a broad
range of investment products, execution of securities transactions, and custody of client assets.
The investment products available through Schwab include some to which we might not
otherwise have access or that would require a significantly higher minimum initial investment by
our clients. Schwab’s services described in this paragraph generally benefit you and your
account.
Services that may not directly benefit you. Schwab also makes available to us other
products and services that benefit us but may not directly benefit you or your account. These
products and services assist us in managing and administering our clients’ accounts. They
include investment research, both Schwab’s own and that of third parties. We may use this
research to service all or a substantial number of our clients’ accounts, including accounts not
maintained at Schwab. In addition to investment research, Schwab also makes available
software and other technology that:
• Provide access to client account data (such as duplicate trade confirmations and
account statements)
• Facilitate trade execution and allocate aggregated trade orders for multiple client
accounts
• Provide pricing and other market data
• Facilitate payment of our fees from our clients’ accounts
• Assist with back-office functions, recordkeeping, and client reporting
Services that generally benefit only us. Schwab also offers other services intended to help
us manage and further develop our business enterprise. These services include:
• Educational conferences and events
• Consulting on technology, compliance, legal, and business needs
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants, and
insurance providers
• Marketing consulting and support
Schwab may provide some of these services itself. In other cases, it will arrange for third- party
vendors to provide the services to us. Schwab may also discount or waive its fees for some of
these services or pay all or a part of a third party’s fees. Schwab may also provide us with other
benefits, such as occasional business entertainment of our personnel.
Fidelity Custody & Clearing (“Fidelity”)
Adviser also has an arrangement with Fidelity Custody & Clearing (“Fidelity”) through which
Fidelity provides Adviser with Fidelity’s “platform” services. The platform services include,
among others, brokerage, custodial, administrative support, record keeping and related
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services that are intended to support intermediaries like Adviser in conducting business and in
serving the best interests of their clients, but that may benefit Adviser. Adviser and Fidelity are
not affiliates, and no broker-dealer affiliated with Adviser is involved in the relationship between
Adviser and Fidelity.
Your Brokerage and Custody Costs
Fidelity charges brokerage commissions and transaction fees for effecting certain securities
transactions (i.e., transaction fees are charged for certain no-load mutual funds, commissions
are charged for individual equity and debt securities transactions). Fidelity enables Adviser to
obtain many no-load mutual funds without transaction charges and other no- load funds at
nominal transaction charges. Fidelity’s commission rates are generally considered discounted
from customary retail commission rates. However, the commissions and transaction fees
charged by Fidelity may be higher or lower than those charged by other custodians and broker-
dealers.
Services Available to Us via Fidelity
Adviser receives some benefits from Fidelity through its participation in the program. (Please
see the disclosure under Item 14 below.) Following is a more detailed description of platform
services and benefits received through Fidelity.:
Services that Benefit You. Fidelity provides access to a range of investment products,
execution of securities transactions, and custody of client assets through National Financial
Services, LLC and Fidelity Brokerage, LLC. Also, Fidelity provides discount brokerage rates
that are generally lower than retail investor rates. Fidelity services described in this paragraph
generally benefit you and your account.
Services that May Not Benefit You. Fidelity also makes available to us other products and
services that benefit us but may not directly benefit you or your account. These products and
services assist us in managing and administering our clients’ accounts, such as software and
technology that may:
Assist with back-office functions, recordkeeping, and client reporting of our clients’ accounts.
Provide access to client account data (such as duplicate trade confirmations and account
statements).
Investment research.
• Provide pricing and other market data.
• Assist with back-office functions, recordkeeping, and client reporting.
•
• Access to Fidelity’s trading desk for Advisors.
• Access to block trading.
Services that Generally Only Benefit Us. By using Fidelity, we will be offered other services
intended to help us manage and further develop our business enterprise. These services
include:
• Educational conferences and events
• Consulting on technology, compliance, legal, and business needs.
• Publications and conferences on practice management and business
succession.
• Vendor discounts to purchase business services, such as consulting, marketing
and branding, technology support and other similar business services.
B. Adviser retains the ability to aggregate the purchase and sale of securities for clients’ accounts
with the goal of seeking more efficient execution and more consistent results across accounts.
Aggregated trading instructions will not be placed if it would result in increased administrative and
other costs, custodial burdens, or other disadvantages. If client trades are aggregated by Adviser,
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such aggregation will be done so as to not to disadvantage any client and to treat all clients as
fairly and equally as possible.
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Item 13: Review of Accounts
A. The IARs of Adviser monitor client accounts on an ongoing basis, and typically review client
accounts on a quarterly basis. Such reviews are designed to ensure that the client is still on track
to achieve his or her financial goals, and that the investments remain appropriate given the
client’s risk tolerance, investment objectives, major life events, and other factors. Clients are
encouraged to proactively reach out to Adviser to discuss any changes to their personal or
financial situation.
B. Other factors that may trigger a review include, but are not limited to, material developments in
market conditions, material geopolitical events, and changes to a client’s personal or financial
situation (the birth of a child, preparing for a home purchase, plans to attend higher education, a
job transition, impending retirement, death or disability among family members, etc.).
C. The Custodial Broker-Dealers will send account statements and reports directly to clients no less
frequently than quarterly. Such statements and reports will be mailed to clients at their address of
record or delivered electronically, depending on the client’s election. If agreed to by Adviser and
client, Adviser or a third-party report provider will also send clients reports to assist them in
understanding their account positions and performance, as well as the progress toward achieving
financial goals.
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Item 14: Client Referrals and Other Compensation
A. Nobody other than clients provides an economic benefit to Adviser for providing investment
advice or other advisory services to clients. However, as described above in Item 12, the
Custodial Broker-Dealers recommended for client accounts provides certain products and
services that are intended to directly benefit Adviser, clients, or both.
As disclosed under Item 12, above, Advisor participates in the institutional customer
programs of a number Custodians, and Advisor may recommend custodians to Clients for
custody and brokerage services. There is no direct link between Advisor’s participation in
the program and the investment advice it gives to its Clients, although Advisor receives
economic benefits through its participation in the program that are typically not available
to retail investors. These benefits include the following products and services (provided
without cost or at a discount): receipt of duplicate Client statements and confirmations;
research related products and tools; consulting services; access to a trading desk serving
Advisor participants; access to block trading (which provides the ability to aggregate
securities transactions for execution and then allocate the appropriate shares to Client
accounts); the ability to have advisory fees deducted directly from Client accounts; access
to an electronic communications network for Client order entry and account information;
access to mutual funds with no transaction fees and to certain institutional money
managers; and discounts on compliance, marketing, research, technology, and practice
management products or services provided to Advisor by third party vendors.
Custodians, brokers, and TAMPs may also have paid for business consulting, marketing
consultation and support, and professional services received by Advisor’s related
persons. Some of the products and services made available by the custodians, brokers,
and TAMPs through their programs may benefit Advisor but may not benefit its Client
accounts. These products or services may assist Advisor in marketing, managing, and
administering Client accounts, including accounts not maintained or administered by the
selected programs. Other services made available by custodians, brokers, and TAMPs
are intended to help Advisor manage and further develop its business enterprise. The
benefits received by the Advisor or its personnel through participation in the programs do
not depend on the number of brokerage transactions or amount of assets directed to
these programs. As part of its fiduciary duties to Clients, Advisor endeavors at all times to
put the interests of its Clients first. Clients should be aware, however, that the receipt of
economic benefits by the Advisor or its related persons in and of itself creates a potential
conflict of interest and may indirectly influence the Advisor’s choice of custodians,
brokers, and TAMPs for custody, brokerage, and management & administrative services.
B. Neither Adviser nor a related person directly or indirectly compensates a person who is not
Adviser’s supervised person for client referrals.
In certain circumstances, Advisor will refer clients to third-party managers for 401(k)
Account services. For each such client referral, Advisor will receive from the third-party
manager a referral fee as outlined in a written agreement between Advisor and each
third-party manager. Referred clients will receive, and be asked to sign and return a copy
of, a client disclosure statement describing such third-party relationships and related
compensation.
This referral fee structure creates a conflict of interest because it incentivizes Advisor to
refer clients to such third-party managers. This conflict is mitigated through Advisor’s
evaluation of client risk tolerances and portfolio preferences, and subsequent appropriate
placement of client assets at such third-party managers
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Item 15: Custody
For clients that do not have their fees deducted directly from their account(s) and have not provided
Adviser with any standing letters of authorization to distribute funds from their account(s), Adviser will not
have any custody of client funds or securities. For clients that have their fees deducted directly from their
account(s) or that have provided Adviser with discretion as to amount and timing of disbursements
pursuant to a standing letter of authorization to disburse funds from their account(s), Adviser will typically
be deemed to have limited custody over such clients’ funds or securities pursuant to the SEC’s custody
rule and subsequent guidance thereto. At no time will Adviser accept full custody of client funds or
securities in the capacity of a custodial broker-dealer, and at all times client accounts will be held by a
third-party qualified custodian as described in Item 12, above.
If a client receives account statements from both the custodial broker-dealer and Adviser or a third-party
report provider, client is urged to compare such account statements and advise Adviser of any
discrepancies between them.
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Item 16: Investment Discretion
Adviser accepts discretionary authority to manage securities accounts on behalf of clients only pursuant
the mutual written agreement of Adviser and the client through a limited power-of-attorney, which is
typically contained in the advisory agreement signed by Adviser and the client. Clients may place
reasonable limitations on this discretionary authority so long as it contained in a written agreement and/or
limited power-of-attorney.
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Item 17: Voting Client Securities
A. Adviser does not have and will not accept authority to vote client securities.
B. Clients will receive their proxies or other solicitations directly from their custodial broker-dealer or
a transfer agent, as applicable, and should direct any inquiries regarding such proxies or other
solicitations directly to the sender.
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Item 18: Financial Information
A. Adviser does not require or solicit prepayment of more than $1,200 in fees per client, six months
or more in advance.
B. Adviser does not have custody of client funds or securities (other than for fee deduction or
third-party standing letter of authorization purposes), or require or solicit prepayment of more than
$1,200 in fees per client, six months or more in advance. Adviser has no financial condition that is
reasonably likely to impair its ability to meet contractual commitments to clients.
C. Adviser has not been the subject of a bankruptcy petition at any time during the past ten years.
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