View Document Text
Item 1: Cover Page
Part 2A of Form ADV
Firm Brochure
March 2026
Alpha Capital Management
SEC File No. 801-61613
5407 Parkcrest Dr., 2nd Floor
Austin, TX 78731
phone: 512-322-9318
email: info@alphacapm.com
website: www.alphacapm.com
This brochure provides information about the qualifications and business practices of Alpha
Capital Management. If you have any questions about the contents of this brochure, please
contact us at 800621-4885. The information in this brochure has not been approved or verified
by the United States Securities and Exchange Commission or by any state securities authority.
Registration does not imply a certain level of skill or expertise.
Additional information about Alpha Capital Management is also available on the SEC’s
website at www.adviserinfo.sec.gov
Alpha Capital Management
ADV Part 2A Firm Brochure
March 2026
Item 2: Material Changes
This Firm Brochure is our disclosure document prepared according to regulatory requirements
and rules and was last updated in February 2025.
Since our last update, we have changed the imposed minimum account size from $100,000 to
$1,000,000 in assets. Further detail regarding account minimums can be found in this brochure
in Item 7 Page 8. Also, as of August 2025, Alpha Capital Management is no longer engaged in
the third party referral program, Smart Asset.
2
Alpha Capital Management
ADV Part 2A Firm Brochure
March 2026
Item 3: Table of Contents
Item 1: Cover Page ....................................................................................................................................... 1
Item 2: Material Changes ............................................................................................................................ 2
Item 3: Table of Contents ............................................................................................................................ 3
Item 4: Advisory Business ............................................................................................................................ 4
Item 5: Fees and Compensation ................................................................................................................. 6
Item 6: Performance-Based Fees and Side-by-Side Management ........................................................ 7
Item 7: Types of Clients ............................................................................................................................... 7
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss ................................................. 8
Item 9: Disciplinary Information ............................................................................................................... 12
Item 10: Other Financial Industry Activities and Affiliations ................................................................. 12
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ...... 13
Item 12: Brokerage Practices .................................................................................................................... 14
Item 13: Review of Accounts ..................................................................................................................... 19
Item 14: Client Referrals and Other Compensation ............................................................................... 20
Item 15: Custody ........................................................................................................................................ 21
Item 16: Investment Discretion ................................................................................................................. 22
Item 17: Voting Client Securities .............................................................................................................. 22
Item 18: Financial Information .................................................................................................................. 23
3
Alpha Capital Management
ADV Part 2A Firm Brochure
March 2026
Item 4: Advisory Business
A. Alpha Capital Management
B & T Management, Inc. dba Alpha Capital Management is a Registered Investment Advisory firm
registered with the U.S. Securities and Exchange Commission (“SEC”). Alpha Capital Management
is a privately owned corporation headquartered in Austin, Texas. Michael T. Turner and Buddie C.
Ballard founded Alpha Capital Management on June 17, 2002 and are the sole and equal owners
of the business. Advisory Services Offered
Alpha Capital Management is an investment advisory firm providing:
▪ Portfolio Management on a Discretionary and Non-Discretionary basis
B.1. Portfolio Management Services
Alpha Capital Management was founded on four uncompromising principles:
▪
Independence - Our decisions are not clouded by Wall Street commissions.
▪ Discipline - We follow an investment discipline that emphasizes protection of downside
risk.
▪ Commitment - You deserve nothing less than the highest level of client service.
▪ Flexibility - We realize that each client has unique goals. We individualize your portfolio
to meet your goals.
When managing assets on a discretionary basis, we design, revise and reallocate a custom portfolio
for you. On a non-discretionary basis, we provide periodic recommendations to you and if you
approve them, we ensure that your authorized recommendations are implemented.
The investments are determined based upon your investment objectives, risk tolerance, net
worth, net income, age, time horizon, tax situation and other suitability factors. Investment
allocation is determined as a result of this information and is articulated in your Investment Policy
Statement.
Portfolios can consist of equity securities, warrants, corporate debt, commercial paper,
certificates of deposit, municipal securities, investment company shares, US government
securities, options, cash and other securities or a combination of all, which will provide
diversification and help meet your stated investment objectives. Our advice is not limited to
these types of investments.
4
Alpha Capital Management
ADV Part 2A Firm Brochure
March 2026
C. Client-Tailored Services and Client-Imposed Restrictions
Your account will be managed on the basis of your financial situation and investment objectives
and in accordance with any reasonable restrictions you impose on our management of the
account(s) for example, restricting the type or amount of security to be purchased in the
portfolio, or limiting the potential sale of specific securities.
D. Wrap Fee Programs
Alpha Capital Management does not participate in wrap fee programs (Wrap fee programs offer
services for one all-inclusive fee).
E. Retirement Services
We are deemed to be a fiduciary to advisory clients that are employee benefit plans or individual
retirement accounts (“IRAs”) pursuant to the Employee Retirement Income and Securities Act
(“ERISA”), and regulations under the Internal Revenue Code of 1986 (“the Code”), respectively. As
such, we are subject to specific duties and obligations under ERISA and the Code that include,
among other things, restrictions concerning certain forms of compensation.
We may assist you with retirement plan accounts and this assistance may present a conflict of
interest. When you leave an employer there are typically four options regarding an existing
retirement plan account and you may use a combination of these options; 1) if permitted, leave the
funds in your former employer’s plan, 2) if rollovers are permitted, and you have new employer with
a plan available, roll over the funds to your new employer’s plan, 3) roll over to an Individual
Retirement Account (“IRA”), or 4) withdraw or cash out your funds from the plan which may have
adverse tax consequences depending on your age. When we recommend that you roll over your
retirement plan assets into an account to be managed by us, such a recommendation creates a
conflict (benefit to us) when we earn an advisory fee on your rolled over funds. You are under no
obligation to roll over retirement plan assets to an account managed by us.
F. Client Assets Under Management
As of December 31, 2025, Alpha Capital Management had $ 871,430,846 million in assets under
management. Discretionary assets are $863,253,446 and non-discretionary assets are
$8,177,400.
5
Alpha Capital Management
ADV Part 2A Firm Brochure
March 2026
Item 5: Fees and Compensation
A. Methods of Compensation and Fee Schedule
A.1 Portfolio Management Program Fee Schedule
For investment management services, clients are charged in arrears quarterly based on a
percentage of assets under management with Alpha Capital Management. Generally, clients are
charged 1% per year on assets up to $1 million under discretionary management. Accounts
holding $1 million or more are assessed a fee lower than 1% at a negotiated level, based upon a
number of factors which include, but are not limited to, the type and size of the account, the
historical or projected nature of trading for the account and the number and range of other client-
related services provided to the client or household. The fee will be based on a percentage of the
net asset value of the account as reported by the custodian at the close of the previous quarter
and includes cash. Fees for non-discretionary accounts are negotiated based on the size of the
account, account holdings, and client needs.
Because Alpha Capital Management’s fee structure is negotiable, clients have different fee
schedules. Some have fee rates that decrease with an increase in assets. Some clients pay more
for discretionary accounts than clients for whom Alpha Capital Management manages assets on
a non-discretionary basis. Therefore, clients with the same amount of assets under management
with the firm are paying more or less than others. The firm does not discriminate on the level of
service it provides to clients based on the fees it receives.
Fees are calculated by multiplying the assets under management market value (as reported by the
account custodian) by the relevant percent and dividing such product by four (4). The fee
calculation is prorated for inflows and outflows of account assets if the value of inflow/outflow is
$1000 or greater in any one day based on the number of days the assets were in the account over
the actual number of days in that quarter. Fees are payable within thirty (30) days following the
end of the quarter for which said fees will be incurred. Fees for the initial quarter will be adjusted
pro-rata based upon the number of calendar days in the calendar quarter that the Agreement was
in effect. All accounts for members of a client’s family (husband, wife and dependent children) or
related businesses may be assessed on an aggregated or “household” basis. You may instruct us
to charge fees for one account to another bearing your name. We are not compensated on the
basis of a share of either capital gains or capital appreciation, or any portion of the portfolio.
Termination: Either party may terminate the Portfolio Management Agreement at any time and
for any reason, upon receipt of written notice to the other party. We will be unable to cancel
pending trades placed before receipt of such notice. Upon notice of termination, we will await
further instructions from you as to what steps you request to liquidate and/or transfer the portfolio
and remit the proceeds. Upon receiving instructions, we will instruct broker dealers, mutual fund
sponsors, and others to liquidate and/or transfer the portfolio and remit proceeds back to you or
a designated third party. A final fee will be charged, which will be prorated according to the
number of days for which we provided investment advisory services during the final quarter.
6
Alpha Capital Management
ADV Part 2A Firm Brochure
March 2026
B. Client Payment of Fees
Alpha Capital Management requires clients to authorize the direct debit of fees from their
accounts. Rare exceptions are granted for clients to be billed directly for our fees. Clients may
withdraw authorization for direct billing of our fees at any time by notifying us or their custodian
in writing.
Alpha Capital Management will deduct advisory fees directly from the client’s account provided
that (i) the client provides written authorization to the qualified custodian, and (ii) the qualified
custodian sends the client a statement, at least quarterly, indicating all amounts disbursed from
the account.
C. Additional Client Fees Charged
All fees paid for investment advisory services are separate and distinct from the fees and expenses
charged by exchange-traded funds, mutual funds, money market funds, private placements,
pooled investment vehicles, broker-dealers, and custodians retained by clients. Such fees and
expenses are described in each fund’s prospectus, each private placement or pooled investment
vehicle’s confidential offering memoranda, and by any broker-dealer or custodian retained by the
client. Custodial fees include transaction fees, margin interest, wire fees, etc. Clients are advised
to read these materials carefully before investing. A client using Alpha Capital Management is
likely to be precluded from using certain mutual funds or separate account managers because
they may not be offered by the client's custodian.
Please note that for client accounts the firm maintains, the custodian generally does not charge
clients separately for custody services but is compensated by charging commissions or other fees
on trades that it executes or that settle into the custodian’s accounts (“transaction-based fees”).
Please refer to the Brokerage Practices section (Item 12) for additional information regarding the
firm’s brokerage practices.
D. External Compensation for the Sale of Securities to Clients
Alpha Capital Management advisory professionals are compensated solely through a salary and
bonus structure. Alpha Capital Management is not paid any sales, service or administrative fees
for the sale of mutual funds or any other investment products with respect to managed advisory
assets.
Item 6: Performance-Based Fees and Side-by-Side Management
Alpha Capital Management does not charge performance-based fees so this does not apply.
Item 7: Types of Clients
Our clients are individuals, high net-worth individuals, trusts, estates and charitable
organizations.
7
Alpha Capital Management
ADV Part 2A Firm Brochure
March 2026
We have imposed a minimum account size of $1,00,000 in assets to be managed by our firm.
We will aggregate related accounts in the same household to meet account minimums.
Exception to fees, minimum account sizes and services are negotiable and may be waived under
certain circumstances such as potential for more assets, referrals, special relationships, etc. A
minimum $50 fee/quarter is required of each account or household except for employees or
employee family members.
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
A. Methods of Analysis and Investment Strategies
A.1. Methods of Analysis
Alpha Capital Management uses a variety of data sources to conduct its economic, investment
and market analysis, such as financial newspapers and magazines, economic and market
research materials prepared by others, conference calls hosted by mutual funds, corporate
rating services, annual reports, prospectuses, and company press releases. It is important to
keep in mind that there is no specific approach to investing that guarantees success or
positive returns; investing in securities involves risk of loss that clients should be prepared to
bear.
Alpha Capital Management and its investment advisor representatives are responsible for
identifying and implementing the methods of analysis used in formulating investment
recommendations to clients. The methods of analysis often include quantitative methods for
optimizing client portfolios, computer-based risk/return analysis, technical analysis, and
statistical and/or computer models utilizing long-term economic criteria.
▪ Optimization involves the use of mathematical algorithms to determine the appropriate
mix of assets given the firm’s current capital market rate assessment and a particular
client’s risk tolerance.
▪ Quantitative methods include analysis of historical data such as price and volume
statistics, performance data, standard deviation and related risk metrics, how the security
performs relative to the overall stock market, earnings data, price to earnings ratios, and
related data.
▪ Technical analysis involves charting price and volume data as reported by the exchange
where the security is traded to look for price trends.
▪ Computer models are used from time to time to derive the future value of a security based
on assumptions of various data categories such as earnings, cash flow, profit margins,
sales, and a variety of other company specific metrics.
In addition, Alpha Capital Management reviews research material prepared by others, as well as
corporate filings, corporate rating services, and a variety of financial publications.
When mutual funds are used to implement a portfolio, we choose from mutual funds available
through our clients’ account custodians. (We also frequently choose to maintain funds currently
held by clients.) We perform our own due diligence in the selection of these mutual funds which
8
Alpha Capital Management
ADV Part 2A Firm Brochure
March 2026
includes an analysis of transaction fees, redemption fees and internal expenses. We make every
effort to select funds and fund classes with the lowest cost to a client given assumptions of holding
periods. We will purchase mutual funds paying 12b-1 fees only when this is the only share class
available and we believe this is an appropriate investment. If we were to purchase such funds, the
12b-1 fees are paid to the broker dealer executing the trade, not to Alpha Capital Management,
in which case the broker dealer could possibly provide us with additional benefits, creating a
potential conflict of interest.
A.2. Risk of Loss
The advice we offer is determined by the areas of expertise of the advisory agent providing the
service and your stated objectives. You are advised to notify us promptly if there are any changes
in your financial situation or investment objectives or if you wish to impose any reasonable
restrictions upon our management services.
The principal risks of investing include, but are not limited to:
▪ General Risks: Your investments with us are not a deposit in a bank and are not insured
or guaranteed by the Federal Deposit Insurance Corporation or any other government
agency.
▪ Allocation Risk: Our allocation of investments among different asset classes, such as
equity or fixed income asset classes, is likely to have a more significant effect on your
returns when one of these classes is performing more poorly than others.
•
▪ Market Risk: Stock and bond markets often trade in random price patterns, and prices can
fall over sustained periods of time. The value of the investments we make for you will
fluctuate as the financial markets fluctuate. This could result in your account value(s)
declining over short or long term periods of time.
Focused and Concentrated Portfolio Risks: We will often invest your assets in a smaller
number of securities than other broadly diversified investment strategies. Our approach
is often referred to as “focused, concentrated, or non-diversified”. Accordingly, the money
we manage for you could possibly have more volatility and is often considered to have
more risk than a strategy that invests in a greater number of securities because changes
in the value of a single security may have a more significant effect, either negative or
positive, on your overall portfolio value. To the extent we invest your assets in fewer
securities, or we invest in non-diversified funds that take a focused or concentrated
approach, your assets are subject to greater risk of loss if any of those securities become
permanently impaired.
▪
▪ Equity Risk: Your investments will be subjected to the risk that stock prices might fall
over short or extended periods of time. Historically, the equity markets have moved in
cycles, and the value of equity securities in your portfolio might fluctuate drastically from
day to day. Individual companies might report poor results or be negatively affected by
industry and/or economic trends and developments. The prices of securities issued by
such companies are likely to suffer a decline in response. These factors will contribute to
the volatility and risk of your assets.
Interest Rate Risk: Interest rate risk is the risk that the value of a security will decline
because of a change in general interest rates. Investments subject to interest rate risk
9
Alpha Capital Management
ADV Part 2A Firm Brochure
March 2026
will usually decrease in value when interest rates rise. For example, fixed-income
securities with long maturities typically experience a more pronounced change in value
when interest rates change.
▪ Credit Risk: Your investments are subject to credit risk. An investment’s credit quality
depends on its ability to pay interest on and repay its debt and other obligations.
▪ Small-to-Medium-Capitalization Risk: We frequently invest clients’ assets in small to
medium sized companies. Shares of small to medium sized companies often have more
volatile share prices. Furthermore, the securities of small to medium companies often
have less market liquidity and their share prices can react with more volatility to changes
in the general marketplace.
▪
Junk Bond/High-Yield Security Risk: We occasionally invest clients’ assets in Junk Bonds
or High-Yield, lower rated securities. Investments in fixed-income securities that are rated
below Investment grade can be subject to greater risk of loss of principal and interest
than investments in higher-rated fixed-income securities. The market for high-yield
securities might be less liquid than the market for higher-rated securities. High-yield
securities are also generally considered to be subject to greater market risk than higher-
rated securities. The capacity of issuers of high-yield securities to pay interest and repay
principal is more likely to weaken than is that of issuers of higher-rated securities in times
of deteriorating economic conditions or rising interest rates.
▪ Prepayment Risk: Your fixed income investments are most likely to be subject to
prepayment risk. Prepayment risk occurs when the issuer of a security can repay principal
prior to the security’s maturity. Securities subject to prepayment can offer less potential
for gains during a declining interest rate environment and similar or greater potential for
loss in a rising interest rate environment. In addition, the potential impact of prepayment
features on the price of a security can be difficult to predict and result in greater volatility.
▪
Inflation Risk: This is the risk that the value of your assets or income on your investments
will be less in the future as inflation decreases the value of your money. As inflation
increases, the value (purchasing power) of your assets can decline. This risk increases as
we invest a greater portion of your assets in fixed-income securities with longer
maturities.
▪ Liquidity Risk: Liquidity risk exists when particular investments are difficult to purchase or
sell, possibly preventing us from selling out of these illiquid securities at an advantageous
price.
▪ Cybersecurity Risk: Alpha Capital Management and its service providers may be subject
to operational and information security risks resulting from cyberattacks. Cyberattacks
include, among other behaviors, stealing or corrupting data maintained online or digitally,
denial of service attacks on websites, the unauthorized release of confidential information
or various other forms of cybersecurity breaches. Cybersecurity attacks affecting Alpha
Capital Management and its service providers may adversely impact Clients. For instance,
cyberattacks may interfere with the processing of transactions, cause the release of private
information about Clients, impede trading, subject Alpha Capital Management to
regulatory fines or financial losses, and cause reputational damage. Similar types of
cybersecurity risks are also present for issuers of securities in which Clients accounts may
10
Alpha Capital Management
ADV Part 2A Firm Brochure
March 2026
invest in, qualified custodians, governmental and other regulatory authorities, exchange
and other financial market operators, or other financial institutions. Cybersecurity
incidents that could ultimately cause them to incur losses, including for example: financial
losses, cost and reputational damages, and loss from damage or interruption of systems.
Although Alpha Capital Management has established its systems to reduce the risk of
these incidents occurring, there is no guarantee that these efforts will always be
successful, especially considering that Alpha Capital Management does not directly
control the cybersecurity measures and policies employed by third-party service providers
or those of its clients.
A.3. Material Risks of Investment Instruments
Alpha Capital Management invests in open-end mutual funds and exchange-traded funds for the
vast majority of its clients. In addition, for certain clients, Alpha Capital Management is likely to
effect transactions in the following types of securities:
▪ Equity securities
▪ Mutual fund securities
▪ Exchange-traded funds
▪ Fixed income securities
▪ Corporate debt securities, commercial paper, and certificates of deposit
▪ Municipal securities
▪ U.S. government securities
B. Investment Strategy and Method of Analysis Material Risks
Our investment strategy is custom-tailored to your goals, investment objectives, risk
tolerance, and personal and financial circumstances.
B.1. Margin Leverage
Although Alpha Capital Management does not utilize leverage as part of its investment strategies,
accounts occasionally hold margin balances for a client’s convenience and/or for a small amount
and for a very short period.
B.2 Short-Term Trading
Although Alpha Capital Management, as a general business practice, does not utilize short-term
trading, there are likely to be instances in which short-term trading might be necessary or an
appropriate strategy. In this regard, please read the following:
There is an inherent risk for clients who trade frequently in that high-frequency trading creates
substantial transaction costs that in the aggregate could negatively impact account performance.
11
Alpha Capital Management
ADV Part 2A Firm Brochure
March 2026
C. Security-Specific Material Risks
There is an inherent risk for clients who have their investment portfolios heavily weighted in one
security, one industry or industry sector, one geographic location, one investment manager, or
one type of investment instrument (equities versus fixed income). Clients who have diversified
portfolios, as a general rule, incur less volatility and therefore less fluctuation in portfolio value
than those who have concentrated holdings. Concentrated holdings offer the potential for higher
gain, but also offer the potential for significant loss.
Item 9: Disciplinary Information
A. Criminal or Civil Actions
There is nothing to report on this item.
B. Administrative Enforcement Proceedings
There is nothing to report on this item.
C. Self-Regulatory Organization Enforcement Proceedings
There is nothing to report on this item.
Item 10: Other Financial Industry Activities and Affiliations
A. Broker-Dealer or Representative Registration
Neither Alpha Capital Management nor any of its employees are registered broker-dealers and
do not have an application to register pending.
B. Futures or Commodity Registration
Neither Alpha Capital Management nor its affiliates are registered as a commodity firm, futures
commission merchant, commodity pool operator or commodity trading advisor and do not have
an application to register pending.
C. Material Relationships Maintained by this Advisory Business
and Conflicts of Interest
Please see Item 12 below concerning payments we receive from Charles Schwab & Co., Inc.
(“Schwab”).
12
Alpha Capital Management
ADV Part 2A Firm Brochure
March 2026
Item 11: Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
A. Code of Ethics Description
In accordance with the Advisers Act, Alpha Capital Management has adopted policies and
procedures designed to detect and prevent insider trading. In addition, Alpha Capital
Management has adopted a Code of Ethics (the “Code”). Among other things, the Code includes
written procedures governing the conduct of Alpha Capital Management's advisory and access
persons. The Code also imposes certain reporting obligations on persons subject to the Code. The
Code and applicable securities transactions are monitored by the chief compliance officer of Alpha
Capital Management. Alpha Capital Management will send clients a copy of its Code of Ethics
upon written request.
Alpha Capital Management has policies and procedures in place to ensure that the interests of its
clients are given preference over those of Alpha Capital Management and its employees. For
example, there are policies in place to prevent the misappropriation of material non-public
information, and such other policies and procedures reasonably designed to comply with federal
and state securities laws.
B. Investment Recommendations Involving a Material Financial Interest and
Conflicts of Interest
Alpha Capital Management does not engage in principal trading (i.e., the practice of selling to
advisory clients from a firm’s inventory or buying from advisory clients into a firm’s inventory). In
addition, Alpha Capital Management does not recommend any securities to advisory clients in
which it has some proprietary or ownership interest although its personnel sometimes own the
same securities recommended to clients.
C. Advisory Firm Purchase of Same Securities Recommended to Clients
and Conflicts of Interest
Alpha Capital Management, employees and their families, trusts, estates, charitable organizations
and retirement plans established by it are able to purchase the same securities as are purchased
for clients in accordance with its Code of Ethics policies and procedures. The personal securities
transactions by advisory representatives and employees could raise potential conflicts of interest
when they trade in a security that is:
▪ owned by the client, or
▪ considered for purchase or sale for the client.
Such conflict generally refers to the practice of front-running (trading ahead of the client), which
Alpha Capital Management specifically prohibits. Alpha Capital Management has adopted policies
and procedures that are intended to address these conflicts of interest.
13
Alpha Capital Management
ADV Part 2A Firm Brochure
March 2026
These policies and procedures:
▪
require our advisory representatives and employees to act in the client’s best
interest
▪ prohibit fraudulent conduct in connection with the trading of securities in a
client account
▪ prohibit employees from personally benefitting by causing a client to act, or fail to act
in making investment decisions
▪ prohibit the firm or its employees from profiting or causing others to profit on
knowledge of completed or contemplated client transactions
▪
require allocation of investment opportunities in a fair and equitable manner
▪ provide for the review of transactions to discover and correct any trades that result in an
advisory representative or employee benefitting at the expense of a client.
Advisory representatives and employees must follow Alpha Capital Management’s procedures
when purchasing or selling the same securities purchased or sold for the client. Advisory
representatives and employees may participate with clients in “block trades” in which all
participants receive the same price.
D. Client Securities Recommendations or Trades and Concurrent Advisory
Firm Securities Transactions and Conflicts of Interest
Alpha Capital Management, its affiliates, employees and their families, trusts, estates, charitable
organizations, and retirement plans established by it effect securities transactions for their own
accounts that differ from those recommended or effected for other Alpha Capital Management
clients. Trades executed the same day in the same security will likely be subject to an average
pricing calculation (please refer to Item 12.B.3 Order Aggregation).
Item 12: Brokerage Practices
A. Factors Used to Select Broker-Dealers for Client Transactions
A.1. Custodian Recommendations
Alpha Capital Management recommends that clients establish brokerage accounts with Schwab
or Fidelity (“custodian”), FINRA registered broker-dealers, members SIPC, to maintain custody of
clients’ assets and to effect trades for their accounts. Although Alpha Capital Management
recommends that you establish accounts at the custodian, it is your decision to custody assets
with the custodian. Alpha Capital Management is independently owned and operated and not
affiliated with any custodian.
In recommending a custodian, Alpha Capital takes into consideration the nature of the services
required, the experience of the broker-dealer or custodian, the cost and quality of the services,
and the reputation of the broker-dealer or custodian. You should recognize that broker-dealers
14
Alpha Capital Management
ADV Part 2A Firm Brochure
March 2026
and/or custodians have different cost and fee structures and trade execution capabilities. As a
result, there might be disparities with respect to the cost of services and/or the transaction prices
for securities transactions executed on your behalf. You are responsible for assessing the
commissions and other costs charged by broker-dealers and/or custodians.
A.1.a. How We Select Brokers/Custodians to Recommend
Alpha Capital Management seeks to recommend a custodian/broker who will hold client assets
and execute transactions on terms that are overall most advantageous when compared to
other available providers and their services. We consider a wide range of factors, including,
among others, the following:
▪ combination of transaction execution services along with asset custody services
(generally without a separate fee for custody)
▪ capability to execute, clear, and settle trades (buy and sell securities for client accounts)
▪ capabilities to facilitate transfers and payments to and from accounts (wire transfers,
check requests, bill payment, etc.)
▪ breadth of investment products made available (stocks, bonds, mutual funds,
exchange-traded funds (ETFs), etc.)
▪ availability of investment research and tools that assist us in making investment
decisions
▪ quality of services
▪ competitiveness of the price of those services (commission rates, margin interest
rates, other fees, etc.) and willingness to negotiate them
▪
reputation, financial strength, and stability of the provider
▪
their prior service to us and our other clients
▪ availability of other products and services that benefit us, as discussed below
A.1.b. Client’s Custody and Brokerage Costs
For client accounts that the firm maintains, the custodian generally does not charge clients
separately for custody services but is compensated by charging commissions or other fees on
trades that it executes or that settle into the custodian’s accounts. The custodian’s commission
rates applicable to the firm’s client accounts have been negotiated based on the overall
relationship with the custodian. This negotiation is in part tied to the amount of assets the firm
has with the custodian. In addition to commissions, the custodian charges a flat dollar amount
as a “prime broker” or “trade away” fee for each trade that the firm has executed by a different
broker-dealer but where the securities bought or the funds from the securities sold are
deposited (settled) into the client’s custodian account. These fees are in addition to the
commissions or other compensation the client pays the executing broker-dealer. Because of
this, in order to minimize the client’s trading costs, the firm has the custodian execute most
trades for clients’ accounts.
15
Alpha Capital Management
ADV Part 2A Firm Brochure
March 2026
A.1.c. Soft Dollar Arrangements
Alpha Capital Management does not receive research or brokerage services provided in soft
dollar credits for research or brokerage services.
A.1.d. Institutional Trading and Custody Services
The custodian provides Alpha Capital Management with access to its institutional trading and
custody services, which are typically not available to the custodian’s retail investors. These
services generally are available to independent investment advisors on an unsolicited basis, at
no charge to them so long as a certain minimum amount of the advisor’s clients’ assets are
maintained in accounts at a particular custodian. The custodian’s brokerage services include
the execution of securities transactions, custody, research, and access to mutual funds and
other investments that are otherwise generally available only to institutional investors or would
require a significantly higher minimum initial investment.
A.1.e. Independent Third Parties
The custodian also makes available, arrange, and/or pay third-party vendors for the types of
services rendered to Alpha Capital Management. The custodian sometimes has in the past also
discounted or waived fees it would otherwise charge for some of these services or all or a part
of the fees of a third party providing these services to Alpha Capital Management.
A.1.f. Additional Compensation Received from Custodians
Alpha Capital Management participates in institutional customer programs sponsored by
broker-dealers or custodians. Alpha Capital Management recommends these broker-dealers
or custodians to clients for custody and brokerage services. There is no direct link between
Alpha Capital Management’s participation in such programs and the investment advice it gives
to its clients, although Alpha Capital Management receives economic benefits through its
participation in the programs that are typically not available to retail investors. These benefits
include the following products and services (provided without cost or at a discount):
▪ Receipt of duplicate client statements and confirmations
▪ Research-related products and tools
▪ Consulting services
▪ Access to a trading desk serving Alpha Capital Management participants
▪ Access to block trading (which provides the ability to aggregate securities transactions
for execution and then allocate the appropriate shares to client accounts)
▪ The ability to have advisory fees deducted directly from client accounts
▪ Access to an electronic communications network for client order entry and account
information
▪ Access to mutual funds with no transaction fees and to certain institutional money
managers
▪ Discounts on compliance, marketing, research, technology, and practice management
products or services provided to Alpha Capital Management by third-party vendors
16
Alpha Capital Management
ADV Part 2A Firm Brochure
March 2026
Some of the products and services made available by such custodian through its institutional
customer programs benefit Alpha Capital Management but do not directly benefit its client
accounts. These products or services assist Alpha Capital Management in managing and
administering client accounts, including accounts not maintained at the custodian as applicable.
Other services made available through the programs are intended to help Alpha Capital
Management manage and further develop its business enterprise. The benefits received by
Alpha Capital Management or its personnel through participation in these programs do not
depend on the amount of brokerage transactions directed to the broker-dealer.
Alpha Capital Management also participates in similar institutional advisor programs offered by
other independent broker-dealers or trust companies, and its continued participation requires
Alpha Capital Management to maintain a predetermined level of assets at such firms. In
connection with its participation in such programs, Alpha Capital Management will typically
receive benefits similar to those listed above, including research, payments for business
consulting and professional services received by Alpha Capital Management’s related persons,
and reimbursement of expenses (including travel, lodging, meals and entertainment expenses
for Alpha Capital Management’s personnel to attend conferences sponsored by the broker-
dealer or trust company).
As part of its fiduciary duties to clients, Alpha Capital Management endeavors at all times to
put the interests of its clients first. Clients should be aware, however, that the receipt of
economic benefits by Alpha Capital Management or its related persons in and of itself creates
a potential conflict of interest and might indirectly influence Alpha Capital Management’s
recommendation of broker-dealers for custody and brokerage services.
A.2. Brokerage for Client Referrals
Alpha Capital Management does not engage in the practice of directing brokerage commissions
in exchange for the referral of advisory clients.
A.3. Directed Brokerage
A.3.a. Alpha Capital Management Recommendations
Alpha Capital Management typically recommends Schwab or Fidelity as custodian for clients’
funds and securities and to execute securities transactions on its clients’ behalf.
A.3.b. Client-Directed Brokerage
Occasionally, clients have directed Alpha Capital Management to use a particular broker-dealer
to execute portfolio transactions for their account or request that certain types of securities
not be purchased for their account. Clients who designate the use of a particular broker-dealer
should be aware that they will lose any possible advantage Alpha Capital Management derives
from aggregating transactions. Such client trades are typically effected after the trades of
clients who have not directed the use of a particular broker-dealer. Alpha Capital Management
loses the ability to aggregate trades with other Alpha Capital Management advisory clients,
potentially subjecting the client to inferior trade execution prices.
17
Alpha Capital Management
ADV Part 2A Firm Brochure
March 2026
B. Aggregating Securities Transactions for Client Accounts
B.1. Best Execution
Alpha Capital Management, pursuant to the terms of its investment advisory agreement with
clients, has discretionary authority to determine which securities are to be bought and sold, the
amount of such securities, and the executing broker. Alpha Capital Management recognizes that
the analysis of execution quality involves a number of factors, both qualitative and quantitative.
Alpha Capital Management follows a process in an attempt to ensure that it is seeking to obtain
the most favorable execution under the prevailing circumstances when placing client orders. These
factors include but are not limited to the following:
▪ The financial strength, reputation and stability of the broker
▪ The efficiency with which the transaction is effected
▪ The ability to effect prompt and reliable executions at favorable prices (including the
applicable dealer spread or commission, if any)
▪ The availability of the broker to stand ready to effect transactions of varying degrees of
difficulty in the future
▪ The efficiency of error resolution, clearance and settlement
▪ Block trading and positioning capabilities
▪ Performance measurement
▪ Online access to computerized data regarding customer accounts
▪ Availability, comprehensiveness, and frequency of brokerage and research services
▪ Commission rates
▪ The economic benefit to the client
▪ Related matters involved in the receipt of brokerage services
Consistent with its fiduciary responsibilities, Alpha Capital Management seeks to ensure that
clients receive best execution with respect to clients’ transactions by blocking client trades to
reduce commissions and transaction costs. To the best of Alpha Capital Management’s
knowledge, these custodians provide high-quality execution, and Alpha Capital Management’s
clients do not pay higher transaction costs in return for such execution.
Commission rates and securities transaction fees charged to effect such transactions are
established by the client’s independent custodian and/or broker-dealer. Based upon its own
knowledge of the securities industry, Alpha Capital Management believes that such commission
rates are competitive within the securities industry. Lower commissions or better execution could
possibly be achieved elsewhere.
B.2 Security Allocation
18
Alpha Capital Management
ADV Part 2A Firm Brochure
March 2026
Since Alpha Capital Management is managing accounts with similar investment objectives, Alpha
Capital Management aggregates orders for securities for such accounts. In such event, allocation
of the securities so purchased or sold is made by Alpha Capital Management in the manner it
considers to be the most equitable and consistent with its fiduciary obligations to such accounts.
Alpha Capital Management’s allocation procedures seek to allocate investment opportunities
among clients in the fairest possible way, taking into account the clients’ best interests. Alpha
Capital Management will follow procedures to ensure that allocations do not involve a practice of
favoring or discriminating against any client or group of clients. Account performance is never a
factor in trade allocations.
Alpha Capital Management’s advice to certain clients and entities and the action of Alpha Capital
Management for those and other clients are frequently premised not only on the merits of a
particular investment, but also on the suitability of that investment for the particular client in light
of his or her applicable investment objective, guidelines and circumstances. Thus, any action of
Alpha Capital Management with respect to a particular investment could, for a particular client,
differ or be opposed to the recommendation, advice, or actions of Alpha Capital Management to
or on behalf of other clients.
B.3 Order Aggregation
Orders for the same security entered on behalf of more than one client will generally be
aggregated (i.e., blocked or bunched) subject to the aggregation being in the best interests of all
participating clients. Subsequent orders for the same security entered during the same trading
day are, if possible, aggregated with any previously unfilled orders. Subsequent orders are also
aggregated with filled orders if the market price for the security has not materially changed and
the aggregation does not cause any unintended duration exposure. All clients participating in
each aggregated order will receive the average price and, subject to minimum ticket charges and
possible step outs. Custodians we recommend do not provide commission advantages to
participants in block trades.
To minimize performance dispersion, “strategy” trades are aggregated and average priced.
B.4. Allocation of Trades
All allocations will be made prior to the close of business on the trade date. In the event an
order is “partially filled,” the allocation will be made in the best interests of all the clients in
the order, taking into account all relevant factors including, but not limited to, the size of each
client’s allocation, clients’ liquidity needs and previous allocations. In most cases, accounts
will get a pro forma allocation based on the initial allocation. This policy also applies if an order
is “over-filled.”
Item 13: Review of Accounts
19
Alpha Capital Management
ADV Part 2A Firm Brochure
March 2026
A. Schedule for Periodic Review of Client Accounts and Advisory Persons
Involved
Portfolios are managed under a quantitative methodology and are evaluated on a daily basis.
Account reviews occur upon a periodic basis or upon client request with performance reviews
conducted on a quarterly basis by either firm principal.
Reviews could be warranted more frequently due to tax law changes, market changes, market
conditions or changes in personal circumstances. Reviews initiated by the client will be for
personal objectives or for any reason client desires. The reviews will be conducted by
investment advisor representatives and will be consistent with desires of the client respecting
frequency and changing circumstances or objectives.
B. Review of Client Accounts on Non-Periodic Basis
Alpha Capital Management performs ad hoc reviews on an as-needed basis if there have been
material changes in the client’s investment objectives or risk tolerance, or a material change
in how Alpha Capital Management formulates investment advice.
C. Content of Client-Provided Reports and Frequency
Statements, confirmations and/or performance reports are furnished monthly or quarterly from
various financial services institutions/firms with which our clients transact business. These firms
include, and are not limited to, brokerages, investment companies, insurance companies, trust
companies, other registered investment advisors, banks and credit unions. Our clients receive
account statements from these entities and not our firm. We provide performance reports,
invoices, and other notifications through our client portal and/or through the mail. The monthly
account statements from the custodian indicate activity, previous portfolio balances, current
portfolio balances, and account summary. Clients also receive quarterly performance information
including portfolio value and fee summary and have access to account information online
through the account custodian website.
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided to the Advisory Firm from External Sources
and Conflicts of Interest
Other than what is disclosed in Item 12 regarding benefits the firm receives from its custodian(s),
Alpha Capital Management does not receive economic benefits for referring clients to third-
party service providers.
B. Advisory Firm Payments for Client Referrals
20
Alpha Capital Management
ADV Part 2A Firm Brochure
March 2026
In the past, Alpha Capital Management received client referrals from Charles Schwab & Co., Inc.
("Schwab") through our participation in the Schwab Advisor Network ("the Service"). We pay
Schwab a participation fee on all referred clients' accounts. Participation Fees are a percentage
of the value of the assets in the client's account. We are paying Schwab a Participation Fee so
long as the referred client's account remains under our management. We charge clients referred
through the Service fees or costs greater than the fees or costs we charge clients with similar
portfolios who were not referred through the Service. We usually increase the management fee
charged to the Schwab Advisor Network clients’ accounts by the amount of the Schwab
participation fee. We generally pay Schwab a non-Schwab custody fee if custody of a referred
client's account is not maintained by, or assets in the account are transferred from Schwab. The
non-Schwab custody fee is a one-time payment equal to a percentage of the assets placed with
a custodian other than Schwab. The non-Schwab custody fee is higher than the participation
fees we generally would pay in a single year. Thus, we will have an incentive to recommend that
client accounts be held in custody at Schwab. The participation and non-Schwab custody fees
are based on the amount of assets in accounts of our firm’s clients who were referred by Schwab
and those referred clients' family members living in the same household. Thus, we will have
incentive to encourage household members of clients referred through the Service to maintain
custody of their accounts at Schwab.
Alpha Capital Management compensates third parties for client referrals (“solicitors”). Alpha
Capital Management has entered into agreements with endorsers who refer prospective
advisory clients to us in return for a portion of the ongoing investment advisory fee. Such
arrangements comply with the updated marketing Rule 206(4)-1 under the investment Advisers
Act of 1940, the rules set forth by the respective state jurisdictions, and the terms of Alpha Capital
Management’s agreements with the solicitor(s). When a prospect is referred to us by a
compensated solicitor, Alpha Capital Management will disclose the nature of the arrangement
at the time of the referral by providing the client with a copy of this Form ADV Part 2A and a
copy of the disclosure statement. If a solicitor is paid more than $1,000 over a 12-month period,
the solicitor must enter into a written agreement with Alpha Capital Management to receive
compensation for referrals. A solicitor only receives compensation after a prospect executes our
client agreement and becomes a client. The solicitor is paid a percentage of our collected
advisory fee as specified in their agreement. A referred client pays no additional fee for the
referral. To the contrary, the advisory fee we earn is reduced by the amount paid to the third
party. Clients may request details regarding a particular solicitor’s referral agreement by
contacting us at the contact information provided on the first page of this document. Referral
fees will cease once the solicited client relationship with Alpha Capital Management is
terminated.
Item 15: Custody
Client funds and securities will always be maintained with a “qualified custodian” as required
under Rule 206(4)-2 under the Advisers Act and we will not take physical possession of any funds
or securities. No employee is permitted to act as executor or trustee for any client account.
Clients receive at least quarterly account statements directly from their custodian containing a
description of all activity, cash balances and portfolio holdings in the client’s account. Clients are
urged to compare billing statements provided by Alpha Capital Management to the custodian
21
Alpha Capital Management
ADV Part 2A Firm Brochure
March 2026
statement for accuracy. Any discrepancies should be brought to the firm’s attention. The
custodian’s statement is the official record of the account.
Because Alpha Capital Management is authorized to deduct fees from clients’ accounts,
regulations deem this a form of custody which does not require disclosure on the Form ADV Part
1. Some of our clients have given us standing instructions to move assets to a named third party
where the timing and amount of the movement are not predefined. In these cases, we are
deemed to have custody over those assets, but are not required to have these accounts surprise
examined on an annual basis.
Item 16: Investment Discretion
Clients grant a limited power of attorney to Alpha Capital Management with respect to trading
activity in their accounts by signing the appropriate custodian limited power of attorney form. In
those cases, Alpha Capital Management will exercise full discretion as to the nature and type of
securities to be purchased and sold, the amount of securities for such transactions, and the
executing broker to be used. Investment limitations may be designated by the client as outlined
in the investment advisory agreement. Please see the applicable third-party manager’s disclosure
brochure for detailed information relating to discretionary authority.
Item 17: Voting Client Securities
Alpha Capital Management does not take discretion with respect to voting proxies on behalf of
its clients. Alpha Capital Management will endeavor to make recommendations to clients on
voting proxies regarding shareholder vote, consent, election or similar actions solicited by, or
with respect to, issuers of securities beneficially held as part of Alpha Capital Management
supervised and/or managed assets.
Except as required by applicable law, Alpha Capital Management will not be obligated to render
advice or take any action on behalf of clients with respect to assets presently or formerly held in
their accounts that become the subject of any legal proceedings, including bankruptcies.
From time to time, securities held in the accounts of clients will be the subject of class action
lawsuits. Alpha Capital Management has no obligation to determine if securities held by the client
are subject to a pending or resolved class action lawsuit. Alpha Capital Management also has no
duty to evaluate a client’s eligibility or to submit a claim to participate in the proceeds of a securities
class action settlement or verdict. Furthermore, Alpha Capital Management has no obligation or
responsibility to initiate litigation to recover damages on behalf of clients who have been injured
as a result of actions, misconduct, or negligence by corporate management of issuers whose
securities are held by clients.
Where Alpha Capital Management receives written or electronic notice of a class action lawsuit,
settlement, or verdict affecting securities owned by a client, it will forward all notices, proof of
claim forms, and other materials to the client. Electronic mail is acceptable where appropriate
and where the client has authorized contact in this manner.
22
Alpha Capital Management
ADV Part 2A Firm Brochure
March 2026
Item 18: Financial Information
There is no financial condition that is reasonably likely to impair Alpha Capital Management’s
ability to meet its contractual commitments to its clients.
23