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Form ADV Part 2A Brochure
American Financial Advisors, Inc.
1031 W Morse Blvd., Ste. 110
Winter Park, FL 32789
Mailing address:
501 N Orlando Ave., Ste. 313-169
Winter Park, FL 32789
407-207-9006
888-679-9779
www.afadvisors.com
November 3, 2025
This brochure provides information about the qualifications and business practices of American
Financial Advisors, Inc. If you have any questions about the contents of this Brochure, please
contact us at 407-207-9006 or 888-679-9779 and/or ktorres@afadvisors.com. The information in
this Brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority.
Additional information about American Financial Advisors, Inc. also is available on the SEC’s
website at www.adviserinfo.sec.gov. The searchable IARD/CRD number for American
Financial Advisors, Inc. is 108530.
Any references to American Financial Advisors, Inc. as a registered investment adviser or its
related persons as registered advisory representatives does not imply a certain level of skill or
training.
American Financial Advisors, Inc.
ITEM 2 - MATERIAL CHANGES
On February 13, 2025, we submitted our annual updating amendment filing for fiscal year 2024. We
amended Item 4 of our Form ADV Part 2A Brochure to report discretionary assets under management
of $0 and $1,043,473,812 in non-discretionary assets under management.
On November 1, 2025, we updated our principal office and place of business to:
1031 W Morse Blvd., Ste. 110
Winter Park, FL 32789
Our mailing address is now:
501 N Orlando Ave., Ste. 313-169
Winter Park, FL 32789
If you would like to receive a complete copy of our current brochure free of charge at any time, please
contact us at (407) 207-9006.
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ITEM 3
TABLE OF CONTENTS
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Item 5-
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Item 6 -
Item 7 -
Item 8 -
Item 9 -
Item 10 -
Item 11 -
Advisory Business
Asset Management Services
Financial Planning and Consulting Services
Services to 401(k) Plan Sponsors
General Information
Fees and Compensation
Asset Management Services
Financial Planning and Consulting Services
Performance-Based Fees and Side by Side Management
Types of Clients
Methods of Analysis, Investment Strategies and Risk of Loss
Disciplinary Information
Other Financial Industry Activities and Affiliations
Code of Ethics, Participation of Interest in Client Transaction
And Personal Trading
Brokerage Practices
Review of Accounts
Client Referrals and Other Compensation
Custody
Investment Discretion
Voting Client Securities
Financial Information
Requirements for State Registered Advisors
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Item 13 -
Item 14 -
Item 15 -
Item 16 -
Item 17 -
Item 18 -
Item 19 -
ADV Part 2B Brochure Supplements
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ITEM 4 - ADVISORY BUSINESS
American Financial Advisors, Inc. (hereinafter referred to as “American Financial”) is an investment
advisory firm offering a variety of advisory services customized to your individual needs.
A. American Financial was incorporated in 1989. As of January 2020, Matthew Boyce and William
Mertes own 50% each of American Financial. Karen S. Torres is the Chief Compliance Officer
of American Financial Advisors, Inc.
B. American Financial’s primary service is asset management. Additionally, American Financial
offers financial planning and consulting services. The services are more fully described below.
C. American Financial tailors the advisory services it offers to your individual needs. You may
impose restrictions and/or limitations on the investing in certain securities or types of securities.
American Financial will gather various information from you through the use of an Investor
Questionnaire and Risk Tolerance Questionnaire. Additionally, an Investment Policy Statement
(“IPS”) will be created specific to your managed account. The information gathered by
American Financial will assist American Financial to provide you with the requested services
and customize the services to your financial situation. Depending on the services you have
requested, American Financial will gather various financial information and history from you
including, but not limited to:
Investment objectives
Investment horizon
• Retirement and financial goals
•
•
• Financial needs
• Cash flow analysis
• Cost of living needs
• Education needs
• Savings tendencies
• Other applicable financial information required by American Financial in order to
provide the investment advisory services requested.
D. American Financial does not participate in wrap fee programs.
E. As of December 31, 2024, we have $0 in discretionary assets under management and
$1,043,473,812 in non-discretionary assets under management.
Asset Management Services
Investment strategies are consistent for all clients and are determined by the Investment Committee
which is comprised of Matthew Boyce, CFP®, William Mertes, CFA, and Mark Bras, CFP®,
CDFA®. Data regarding each client is maintained in a Client Relationship Management system that
is accessible by all team members. This CRM is password protected and on-line. Individual
Advisory Representatives are not permitted to trade client accounts. All trading is done by Matt
Boyce and Bill Mertes who have access to the TRX trading system, which does all the trading
through Charles Schwab. American Financial does not recommend individual stocks or bonds.
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Implementation of client Investment Policy Statements is done through no-load asset class and index
funds.
American Financial Advisors provides you with a formal, written Investment Policy Statement (IPS)
that is based on your answers to an Investment Policy Statement questionnaire you will be asked to
complete. This formal written Investment Policy Statement (IPS) will outline your objectives, time
frame, risk tolerance, and asset allocation. This document will control the investment of your funds
and can be reviewed if your personal situation changes. The Investment Policy Statement will
outline to you the allocation that will be implemented for you and how the account will be managed.
To initiate the management services, you must enter into the AFAdvantage Account Agreement.
American Financial’s Investment Sub-Committee comprised of William Mertes, CFA and Matthew
Boyce, CFP, have designed a group of model portfolios with a goal to address various risk profiles,
investment objectives and investment goals. Therefore, your portfolio may be invested identically to
or similarly to other clients. Generally, after analysis of the your situation, American Financial will
assist you to determine one or more model portfolios in which to allocate your investable assets for
management. After evaluating your information gathered by American Financial, American Financial
will determine which of its model portfolios would be most suitable for you. From there, American
Financial customizes your portfolio allocation taking into consideration your limitations or
restrictions, and your financial situation, goals and objectives.
You are advised that transactions in the account, account reallocations, and rebalancing may trigger
taxable events, with the exception of IRA accounts, 403(b) accounts, and other qualified retirement
accounts.
American Financial provides continuous and ongoing management of your account. American
Financial manages your accounts on a nondiscretionary basis. Therefore, American Financial will not
make changes to the allocation of your account without prior consultation with you and your expressed
agreement. The allocation of your account will not be changed unless you agree and sign a revised
written asset allocation change form. However, American Financial will periodically rebalance your
account to bring the account back into alignment with the original allocation. This is not considered
discretionary authority and is done to maintain your agreed upon allocation.
Financial Planning and Consulting Services
American Financial offers a wide array of financial services from individual consultation on specific
topics such as debt reduction to the preparation and implementation of a comprehensive financial plan
including insurance planning, education planning, retirement strategies, and estate considerations.
Additionally, American Financial can assist corporate clients by conducting educational programs for
the participants in qualified retirement plans (401k) regarding the plan’s provisions and options.
Plans are based on your financial situation at the time and are based on financial information disclosed
by you to American Financial. You are advised that certain assumptions may be made with respect to
interest and inflation rates and use of past trends and performance of the market and economy.
However, past performance is in no way an indication of future performance. American Financial
cannot offer any guarantees or promises that your financial goals and objectives will be met. Further,
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you must continue to review the plan and update the plan based upon changes in your financial
situation, goals, or objectives or changes in the economy. Should your financial situation or investment
goals or objectives change, you must notify American Financial promptly of the changes. You are
advised that the advice offered by American Financial may be limited and is not meant to be
comprehensive. Therefore, you may need to seek the services of other professionals such as an
insurance adviser, attorney and/or accountant.
You are not obligated to implement advice through American Financial or Advisory Representatives.
American Financial Advisors, Inc. does not sell insurance products nor does it provide legal or tax
advice.
Services to 401(k) Plan Sponsors
American Financial Advisors, Inc. as an investment advisor to 401(k) Plan Sponsors (“The Client”)
performs the following Fiduciary Services:
(i)
(ii)
Provides non-discretionary investment advice to the Client about asset classes and
investment alternatives available for the Plan in accordance with the Plan’s investment
policies and objectives. Client shall have the final decision –making authority regarding
the initial selection, retention, removal and addition of investment options.
Assists the Client with the selection of a broad range of investment options consistent with
ERISA section 404(c) and the regulations thereunder.
(iii) Assists the Client in the development of an investment policy statement (IPS). The IPS
establishes the investment policies and objectives for the Plan. Client shall have the
ultimate responsibility and authority to establish such policies and objectives and to adopt
and amend the investment policy statement.
(iv) Assists in monitoring investment options by preparing periodic investment reports that
document investment performance, consistency of fund management and conformance to
the guidelines set forth in the IPS and make recommendations to maintain or remove and
replace investment options.
(v) Meets with the Client on a periodic basis to discuss the reports and the investment
(vi)
recommendations.
Provides non-discretionary investment advice to the Plan Sponsor with respect to the
selection of a qualified default investment alternative (“QDIA”) for participants who re
automatically enrolled in the Plan or who otherwise fail to make an investment election.
The Client retains the sole responsibility to provide all notices to participants required
under ERISA section 401(c)(5).
Non-Fiduciary Services:
American Financial Advisors, Inc. will perform the following non-fiduciary services:
(i)
Assist in the education of the participants in the Plan about general investment principles
and the investment alternatives available under the Plan. Client understands that Adviser’s
assistance in participant investment education shall be consistent with and within the scope
of (d) (i.e. the definition of investment education) of Department of Labor Interpretive
Bulletin 96-1. As such, the Adviser is not providing fiduciary advice (as defined in ERISA)
to the participants. Adviser shall not provide investment advice concerning the prudence
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(ii)
of any investment option of combination of investment options for a particular participant
or beneficiary under the Plan.
Assist in the group enrollment meetings designed to increase retirement plan participation
among employees and investment and financial understanding by the employees. Adviser
may provide these services or, alternatively, may arrange for the Plan’s other providers to
offer these services, as agreed upon between the Adviser and the Client.
General Information
You are advised the investment recommendations and advice offered by American Financial are not
legal advice or accounting advice. You should coordinate and discuss the impact of financial advice
with your attorney and/or accountant. You are advised that it is necessary to inform American
Financial promptly with respect to any changes in your financial situation and investment goals and
objectives. Failure to notify American Financial of any such changes could result in investment
recommendations not meeting your needs.
Item 5 - FEES AND COMPENSATION
Asset Management Services
A. Fees are negotiable and are not based on a share of capital gains upon or capital appreciation of
the funds or any portion of the funds. Client fees may be lower than the standard fee schedules.
You may make additional deposits to the Account or make partial withdrawals from the Account.
You are advised that withdrawals to the account can affect American Financial’s ability to
manage the account due to reduced ability to adequately diversify the account, smaller accounts
may be impacted more by market shifts, and distortion in the allocation of the assets in the
Account. Further, withdrawals may distort the asset allocation and impact the performance of
the account. Additional assets of $10,000 (based on a lump sum deposit) or more deposited into
the Account after it is opened will be charged a pro-rata fee based upon the number of days
remaining in the then current calendar quarter. Alternatively, partial withdrawals in lump sums
of $10,000 or more from an account will result in a fee credit being applied to the next quarter’s
fee calculation. No fee adjustments will be made for Account appreciation or depreciation.
American Financial aggregates or households your managed accounts together to determine your
quarterly fee. American Financial may change the fee schedule below upon 30-days prior written
notice to you.
Our Fee Schedule
Account Size
$0 to $1,000,000
$1,000,001 to $2,000,000
$2,000,001 to $5,000,000
$5,000,001 and above
Annual Fee
1.08%
0.88%
0.73%
0.58%
Additionally, if you have assets that are held in the managed account but are excluded from the
AFAdvantage Account Agreement or if you have assets for which you have requested American
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Financial to include in reports, such assets will not be managed, monitored or subject to oversight
of American Financial. American Financial’s services will be limited to providing administration
to execute a transaction specifically requested and/or to include such assets on a report for a
consolidated view.
B. Advisory fees will generally be collected directly from your account, provided you have given
American Financial written authorization. You will be provided with an account statement
reflecting the deduction of the advisory fee direct from the account custodian. If the Account
does not contain sufficient funds to pay advisory fees, American Financial has limited authority
to sell or redeem securities in sufficient amounts to pay advisory fees. You may reimburse the
account for advisory fees paid to American Financial, except for ERISA and IRA accounts.
C.
In addition to the advisory fees above, you may pay fees for custodial services, account
maintenance fees, transaction fees, and other fees associated with maintaining the account.
American Financial does not share in any portion of such fees.
D. Advisory fees will be charged in advance on a calendar quarterly basis. The initial fee calculation
will begin upon receipt of all new account paperwork including but not limited to the
AFAdvantage Agreement, Charles Schwab new account form, and the funding of the account.
The initial fee will be prorated based on the number of days remaining in the calendar quarter
and will be billed at the time of the next quarterly billing. Thereafter, advisory fees will be due
and assessed at the beginning of each calendar quarter based on the value of the account under
management as of the close of business on the last business day of the preceding calendar quarter.
You may purchase the securities recommended by American Financial directly or through other
brokers or agents not affiliated with American Financial. If you select another broker firm for
custodial and/or brokerage services, you will not be able to receive asset management services
from American Financial.
Termination Provisions
You may terminate investment advisory services obtained from American Financial, without penalty,
upon written notice within five (5) business days after entering into the advisory agreement with
American Financial. You will be responsible for any fees and charges incurred from third parties as
a result of maintaining the Account such as transaction fees for any securities transactions executed
and Account maintenance or custodial fees. Any advisory fees paid to American Financial will be
refunded on the basis of prorating the fees for services that have not been performed. Thereafter, you
may terminate investment advisory upon written notice to American Financial. Fees will continue to
accrue until the termination of the account which occurs when American Financial is removed from
the account by Charles Schwab at the request of the client or when funds are transferred out of the
account. Should you terminate investment advisory services during a quarter which would result in
your forfeiting prepaid fees, you will be entitled to a prorated refund of any prepaid quarterly advisory
fee based upon the number of days remaining in the quarter after the termination date. Refunded fees
will be processed during the billing cycle for the following calendar quarter.
Periods of Portfolio Inactivity
The firm has a fiduciary duty to provide services consistent with the client’s best interest. As part of
its investment advisory services, the firm will review client portfolios on an ongoing basis to determine
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if any changes are necessary based upon various factors, including but not limited to investment
performance, fund manager tenure, style drift, account additions/withdrawals, the client’s financial
circumstances, and changes in the client’s investment objectives. Based upon these and other factors,
there may be extended periods of time when the firm determines that changes to a client’s portfolio
are neither necessary nor prudent. Notwithstanding, unless otherwise agreed in writing, the firm’s
annual investment advisory fee will continue to apply during these periods, and there can be no
assurance that investment decisions made by the firm will be profitable or equal any specific
performance level(s).
Financial Planning and Consulting Services
You are advised that fees for planning services are strictly for planning services. They do not include
fees for asset management.
Fees are negotiable. Your fees will be dependent on several factors including time spent with
American Financial, number of meetings, complexity of your situation, amount of research, services
requested and staff resources.
After an initial consultation for which there is no fee, you are charged a fixed plan fee or may be billed
for planning. Typically, hourly fees are utilized when the project or services can’t be fully and readily
defined by American Financial or where the services are more consultative in nature.
Estimates of time and anticipated fee are provided to you. The fee is billed after the work is completed
and you are in receipt of the written report or presented with the analysis and recommendations
verbally. Fees are negotiable.
Fixed Fees: Ranging from $325 to $5000.
Hourly Fees: $325/hour for professional services and $175 for staff time
The Advisory Agreement terminates upon the delivery of the Plan, analyses and/or recommendations
which delivery maybe in writing or verbally in a meeting between you and American Financial. You
may terminate services at anytime without penalty within five (5) business days of execution of the
advisory agreement with American Financial and upon written notice being received by American
Financial. Thereafter, you may cancel or terminate services at any time upon written notice being
delivered and received by American Financial. Should termination occur before presentation of the
plan, analyses, and/or recommendations, you will be charged based on the time expended by American
Financial and based on the hourly rates disclosed above. Since the billing is in arrears, refunds do not
apply.
401(k) Plan Sponsor Fees
Fees are negotiated with the Client, but AFA’s fees will not exceed 1.75% per year of Plan assets. Plan
fees vary due to a number of variables including complexity, size of plan, number of participants, etc.
IRA Rollover Considerations
As a normal extension of financial advice, we provide education or recommendations related to the
rollover of an employer-sponsored retirement plan. A plan participant leaving employment has several
options. Each choice offers advantages and disadvantages, depending on desired investment options
and services, fees and expenses, withdrawal options, required minimum distributions, tax treatment,
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and the investor's unique financial needs and retirement plans. The complexity of these choices may
lead an investor to seek assistance from us.
An Associated Person who recommends an investor roll over plan assets into an Individual Retirement
Account (“IRA”) may earn an asset-based fee as a result, but no compensation if assets are retained in
the plan. Thus, we have an economic incentive to encourage an investor to roll plan assets into an IRA.
In most cases, fees and expenses will increase to the investor as a result because the above-described
fees will apply to assets rolled over to an IRA and outlined ongoing services will be extended to these
assets.
We are fiduciaries under the Investment Advisers Act of 1940 and when we provide investment advice
to you regarding your retirement plan account or individual retirement account, we are also fiduciaries
within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal
Revenue Code, as applicable, which are laws governing retirement accounts. We have to act in your
best interests and not put our interest ahead of yours. At the same time, the way we make money
creates some conflicts with your interests.
Item 6 - PERFORMANCE-BASED FEES AND SIDE BY SIDE MANAGEMENT
This section is not applicable to American Financial since American Financial does not charge
performance-based fees and, therefore, no side by side managed accounts.
Item 7 - TYPES OF CLIENTS
American Financial’s services are geared toward clients who are high net worth (i.e. clients with a net
worth of $1,000,000) and clients who are other than high net worth, as well as retirement accounts,
trust accounts and private foundations.
Item 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
A.
“The greater the trustee’s departure from one of the valid passive strategies (emphasis ours),
the greater is likely to be the burden of justification and also of continuous monitoring.”1 The
American Law Institute Restatement of the Law Third, Trusts Prudent Investor Rule (St. Paul
Minnesota: American Law Institute Publishers, 1992) paragraph 227, comment h.
AFA is committed to a passive investment strategy based on more than 80 years of academic
research that has determined that more than 95% of a portfolio’s return is the result of asset
class selection rather than security choice or market timing. Our clients’ Investment Policy
Statements are implemented through the use of a diversified portfolio of asset class funds.
Cost, track record, duration of management style and team, as well as expectation of future
profitability, are all considered. Only passively managed no-load, low cost, asset class and
index funds are considered.
1 The American Law Institute Restatement of the Law Third, Trusts
Prudent Investor Rule (St. Paul Minnesota: American Law Institute Publishers, 1992) paragraph 227,
comment h.
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Rebalancing: We review our portfolios for rebalancing opportunities. The goal of rebalancing
is to realign the portfolios to their original predetermined and agreed upon allocation, while at
the same time being meaningful of transaction costs. We analyze our portfolios on a quarterly
basis, usually in the second complete week of every quarter. (January, April, July, October).
B. You are advised investing in securities involves risk of loss, including the potential loss of
principal. Therefore, your participation in the asset management philosophy offered by
American Financial will require you to be prepared to bear the risk of loss and fluctuating
performance.
American Financial does not represent, warrantee or imply that the services or methods of
analysis used by American Financial can or will predict future results, successfully identify
market tops or bottoms, or insulate you from losses due to major market corrections or crashes.
Past performance is no indication of future performance. No guarantees can be offered that your
goals or objectives will be achieved. Further, no promises or assumptions can be made that the
advisory services offered by American Financial will provide a better return than other
investment strategies.
C. Primarily, American Financial will utilize mutual funds and exchange-traded funds.
Additionally, model portfolios may consist mostly or entirely of Dimensional Fund Advisors
(DFA) mutual funds. DFA mutual funds are not generally directly available to members of the
public and generally are only available through an adviser who has been reviewed by DFA. Not
all registered investment advisors can access Dimensional Fund Advisors mutual funds. While
DFA does not endorse the financial advisors who are permitted to work with DFA, a registered
investment advisor who wishes to work directly with DFA must be accepted as an advisor. To
be accepted by DFA, the advisor must attend a series of educational programs and agree in
practice to comply with DFA’s passive investment philosophy.
The risks with mutual funds include the costs and expenses within the fund that can impact
performance, change of managers, and fund straying from its objective. Open-ended mutual
funds do not typically have a liquidity issue and the price does not fluctuate throughout the
trading day. Mutual fund fees are described in the fund's prospectus, which the custodian mails
directly to the client following any purchase of a mutual fund that is new to the client's account.
In addition, a prospectus is available online at each mutual fund company's Web site. At the
client's request at any time American Financial will direct the client to the appropriate Web page
to access the prospectus.
ETFs trade on an auctionable market. Therefore, there is more price fluctuation with ETFs than
with mutual funds since ETFs trade throughout the day, whereas mutual funds are priced once a
day. Also, since most ETFs only mirror a market index, such as the S&P 500, they won't
outperform the index. The risks with stocks and bonds are that their prices fluctuate throughout
the day. Stocks can drop in value and become worthless. The risks with bonds are interest rate,
inflation and credit risk. Credit risk is the risk that the bond issuer will be unable to make its
payments on time or at all, effectively default on the bonds.
D. Additional risks include the following:
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• Risks Associated with Investing in Inverse and Leveraged Funds: Leveraged mutual
funds and ETFs generally seek to deliver multiples of the daily performance of the
index or benchmark that they track. Inverse mutual funds and ETFs generally seek to
deliver the opposite of the daily performance of the index or benchmark that they track.
Inverse funds often are marketed as a way for investors to profit from, or at least hedge
their exposure to, downward-moving markets. Some Inverse funds are both inverse and
leveraged, meaning that they seek a return that is a multiple of the inverse performance
of the underlying index. To accomplish their objectives, leveraged and inverse funds
use a range of investment strategies, including swaps, futures contracts, and other
derivative instruments. Leveraged, inverse, and leveraged inverse funds are more
volatile and riskier than traditional funds due to their exposure to leverage and
derivatives, particularly total return swaps and futures. At times, we will recommend
leveraged and/or inversed funds, which may amplify gains and losses.
Most leveraged funds are typically designed to achieve their desired exposure on a
daily (in a few cases, monthly) basis, and reset their leverage daily. A "single day" is
measured from the time the leveraged fund calculates its net asset value ("NAV") to
the time of the leveraged fund's next NAV calculation. The return of the leveraged fund
for periods longer than a single day will be the result of each day's returns compounded
over the period. Due to the effect of this mathematical compounding, their performance
over longer periods of time can differ significantly from the performance (or inverse
performance) of their underlying index or benchmark during the same period of time.
For periods longer than a single day, the leveraged fund will lose money when the level
of the Index is flat, and the leveraged fund may lose money even if the level of the
Index rises. Longer holding periods, higher index volatility, and greater leverage all
exacerbate the impact of compounding on an investor's returns. During periods of
higher Index volatility, the volatility of the Index may affect the leveraged fund's return
as much as or more than the return of the Index itself. Therefore, holding leveraged,
inverse, and leveraged inverse funds for longer periods of time increases their risk due
to the effects of compounding and the inherent difficulty in market timing. Leveraged
funds are riskier than similarly benchmarked funds that do not use leverage. Non-
traditional funds are highly volatile and not suitable for all investors. They provide the
potential for significant losses.
• Risks Associated with Investing in Buffer ETFs: Buffer ETFs are also known as
defined-outcome ETFs since the ETF is designed to offer downside protection for a
specified period of time. These ETFs are modeled after options-based structured notes,
but are generally cheaper, and offer more liquidity. Buffer ETFs are designed to
safeguard against market downturns by employing complex options strategies. Buffer
ETFs typically charge higher management fees that are considerably more than the
index funds whose performance they attempt to track. Additionally, because buffer
funds own options, they do not receive dividends from their equity holdings. Both
factors result in the underperformance of the Buffer ETF compared to the index they
attempt to track. Clients should carefully read the prospectus for a buffer ETF to fully
understand the cost structures, risks, and features of these complex products.
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• Structured Notes: Below are some specific risks related to the structured notes
recommended by our firm:
o Complexity: Structured notes are complex financial instruments. Clients should
understand the reference asset(s) or index(es) and determine how the note’s
payoff structure incorporates such reference asset(s) or index(es) in calculating
the note’s performance. This payoff calculation may include leverage
multiplied by the performance of the reference asset or index, protection from
losses should the reference asset or index produce negative returns, and/or fees.
Structured notes may have complicated payoff structures that can make it
difficult for clients to accurately assess their value, risk and potential for growth
through the term of the structured note. Determining the performance of each
note can be complex and this calculation can vary significantly from note to
note depending on the structure. Notes can be structured in a wide variety of
ways. Payoff structures can be leveraged, inverse, or inverse-leveraged, which
may result in larger returns or losses. Clients should carefully read the
prospectus for a structured note to fully understand how the payoff on a note
will be calculated and discuss these issues with our firm.
o Market risk. Some structured notes provide for the repayment of principal at
maturity, which is often referred to as “principal protection.” This principal
protection is subject to the credit risk of the issuing financial institution. Many
structured notes do not offer this feature. For structured notes that do not offer
principal protection, the performance of the linked asset or index may cause
clients to lose some, or all, of their principal. Depending on the nature of the
linked asset or index, the market risk of the structured note may include changes
in equity or commodity prices, changes in interest rates or foreign exchange
rates, and/or market volatility.
o Issuance price and note value: The price of a structured note at issuance will
likely be higher than the fair value of the structured note on the date of issuance.
Issuers now generally disclose an estimated value of the structured note on the
cover page of the offering prospectus, allowing investors to gauge the
difference between the issuer’s estimated value of the note and the issuance
price. The estimated value of the notes is likely lower than the issuance price of
the note to investors because issuers include the costs for selling, structuring,
and/or hedging the exposure on the note in the initial price of their notes. After
issuance, structured notes may not be re-sold on a daily basis and thus may be
difficult to value given their complexity.
o Liquidity: The ability to trade or sell structured notes in a secondary market is
often very limited, as structured notes (other than exchange-traded notes known
as ETNs) are not listed for trading on securities exchanges. As a result, the only
potential buyer for a structured note may be the issuing financial institution’s
broker-dealer affiliate or the broker-dealer distributor of the structured note. In
addition, issuers often specifically disclaim their intention to repurchase or
make markets in the notes they issue. Clients should, therefore, be prepared to
hold a structured note to its maturity date or risk selling the note at a discount
to its value at the time of sale.
o Credit risk: Structured notes are unsecured debt obligations of the issuer,
meaning that the issuer is obligated to make payments on the notes as promised.
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These promises, including any principal protection, are only as good as the
financial health of the structured note issuer. If the structured note issuer
defaults on these obligations, investors may lose some, or all, of the principal
amount they invested in the structured notes as well as any other payments that
may be due on the structured notes.
• Environmental, Social, and Governance Investment Criteria Risk: If a portfolio is
subject to certain environmental, social and governance (ESG) investment criteria it
may avoid purchasing certain securities for ESG reasons when it is otherwise
economically advantageous to purchase those securities, or may sell certain securities
for ESG reasons when it is otherwise economically advantageous to hold those
securities. In general, the application of the portfolio’s ESG investment criteria may
affect the portfolio’s exposure to certain issuers, industries, sectors and geographic
areas, which may affect the financial performance of the portfolio, positively or
negatively, depending on whether these issuers, industries, sectors or geographic areas
are in or out of favor. An adviser can vary materially from other advisers with respect
to its methodology for constructing ESG portfolios or screens, including with respect
to the factors and data that it collects and evaluates as part of its process. As a result,
an adviser’s ESG portfolio or screen may materially differ from or contradict the
conclusions reached by other ESG advisers concerning the same issuers. Further, ESG
criteria are dependent on data and are subject to the risk that such data reported by
issuers or received from third-party sources may be subjective, or it may be objective
in principle but not verified or reliable.
• Cybersecurity Risks: Our firm and our service providers are subject to risks associated
with a breach in cybersecurity. Cybersecurity is a generic term used to describe the
technology, processes, and practices designed to protect networks, systems, computers,
programs, and data from cyber-attacks and hacking by other computer users, and to
avoid the resulting damage and disruption of hardware and software systems, loss or
corruption of data, and/or misappropriation of confidential information. In general,
cyber-attacks are deliberate; however, unintentional events may have similar effects.
Cyber-attacks may cause losses to clients by interfering with the processing of
transactions, affecting the ability to calculate net asset value or impeding or sabotaging
trading. Clients may also incur substantial costs as the result of a cybersecurity breach,
including those associated with forensic analysis of the origin and scope of the breach,
increased and upgraded cybersecurity, identity theft, unauthorized use of proprietary
information, litigation, and the dissemination of confidential and proprietary
information. Any such breach could expose our firm to civil liability as well as
regulatory inquiry and/or action. In addition, clients could be exposed to additional
losses as a result of unauthorized use of their personal information. While our firm has
established a business continuity plan and systems designed to prevent cyber-attacks,
there are inherent limitations in such plans and systems, including the possibility that
certain risks have not been identified. Similar types of cyber security risks are also
present for issuers of securities, investment companies and other investment advisers
in which we invest, which could result in material adverse consequences for such
entities and may cause a client's investment in such entities to lose value.
• Pandemic Risk: Large-scale outbreaks of infectious disease can greatly increase
morbidity and mortality over a wide geographic area, crossing international boundaries,
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American Financial Advisors, Inc.
and causing significant economic, social, and political disruption. It is difficult to
predict the long-term impact of such events because they are dependent on a variety of
factors including the global response of regulators and governments to address and
mitigate the worldwide effects of such events. Workforce reductions, travel
restrictions, governmental responses and policies and macroeconomic factors will
negatively impact investment returns.
Item 9 - DISCIPLINARY INFORMATION
There is no reportable disciplinary information required for American Financial or its management
persons that is material to your evaluation of American Financial, its business or its management
persons.
Item 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
A. American Financial is not and does not have a related person who is a: futures commission
merchant, commodity pool operator, commodity trading advisor, or an associated person of the
foregoing entities. Further, American Financial is not and does not have a related person who
is: broker/dealer or other similar type of broker or dealer; investment company or other pooled
investment vehicle, other investment adviser or financial planner; futures commission merchant
or commodity pool operator; banking or thrift institution; accountant or accounting firm; lawyer
or law firm; insurance company or agency; pension consultant; real estate broker or dealer; or
sponsor or syndicator of a limited partnership.
B. American Financial does not select or recommend other investment advisers and receive
compensation as a result of the recommendation.
Item 11 - CODE OF ETHICS, PARTICIPATION OF INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
Code Of Ethics
A. American Financial has a fiduciary duty to you to act in your best interest and always place
your interests first and foremost. American Financial takes seriously its compliance and
regulatory obligations and requires all staff to comply with such rules and regulations as well
as American Financial’s policies and procedures. Further, American Financial strives to
handle your non-public information in such a way to protect information from falling into
hands that have no business reason to know such information and provides you with American
Financial’s Privacy Policy. As such, American Financial maintains a code of ethics for its
Advisory Representatives, supervised persons and staff. The Code of Ethics contains
provisions for standards of business conduct in order to comply with federal securities laws,
personal securities reporting requirements, pre-approval procedures for certain transactions,
code violations reporting requirements, and safeguarding of material non-public information
about your transactions. Further, American Financial’s Code of Ethics establishes American
Financial’s expectation for business conduct. A copy of our Code of Ethics will be provided
annually, either electronically or upon request.
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American Financial Advisors, Inc.
B. Neither American Financial nor its associated persons recommends to clients or buys or sells for
client accounts any securities in which we have a material financial interest.
C. American Financial and its associated persons may buy or sell securities identical to those
securities recommended to you. Therefore, American Financial and/or its associated persons
may have an interest or position in certain securities that are also recommended and bought or
sold to you. American Financial and its associated persons will not put their interests before
your interest. American Financial and its associated persons may not trade ahead of you or trade
in such a way to obtain a better price for themselves than for you or other clients.
D. American Financial is required to maintain a list of all securities holdings for its associated
persons and develop procedures to supervise the trading activities of associated persons who
have knowledge of your transactions and their related family accounts at least quarterly. Further,
associated persons are prohibited from trading on non-public information or sharing such
information.
You have the right to decline any investment recommendation. American Financial and its
associated persons are required to conduct their securities and investment advisory business in
accordance with all applicable Federal and State securities regulations.
Prohibition on Use of Insider Information
American Financial has adopted policies and procedures to prevent the misuse of “insider”
information (i.e. material n, non-public information). A copy of such policies and procedures is
available to any person upon request.
Item 12 - BROKERAGE PRACTICES
Custodian(s) and Broker(s) We Use
Our firm will not maintain custody of your assets that we manage, although we are deemed to have
custody of your assets if you give us authority to withdraw assets from your account (see Item 15—
Custody, below). Your assets must be maintained in an account at a “qualified custodian,” generally
a broker-dealer, bank, or trust company, for example. We routinely recommend that our clients use
Charles Schwab & Co., Inc. (“Schwab”), a registered broker-dealer, member SIPC, as the qualified
custodian.
We are independently owned and operated and are not affiliated with Schwab. Schwab will hold your
assets in a brokerage account and buy and sell securities when we or you instruct them to. While we
recommend that you use Schwab as custodian/broker, you will decide whether to do so and will open
your account with Schwab by entering into an account Agreement directly with them. Conflicts of
interest associated with this arrangement are described below as well as in Item 14 (Client Referrals
and Other Compensation). You should consider these conflicts of interest when selecting your
custodian.
We do not open the account for you, although we may assist you in doing so. Not all advisors require
their clients to use a particular broker-dealer or other custodian selected by our firm. Even though your
account is maintained at Schwab, and we anticipate that most trades will be executed through Schwab,
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American Financial Advisors, Inc.
we can still use other brokers to execute trades for your account as described below (see “Your
Brokerage and Custody Costs”).
How We Select Brokers/Custodians
When considering whether the terms that Schwab provides are, overall, most advantageous to you
when compared with other available providers and their services, we take into account a wide range
of factors, including:
• Combination of transaction execution services and asset custody services (generally without a
separate fee for custody)
• Capability to execute, clear, and settle trades (buy and sell securities for your account)
• Capability to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payments, etc.)
• Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds
(ETFs), etc.)
• Availability of investment research and tools that assist us in making investment decisions
• Quality of services
• Competitiveness of the price of those services (commission rates, margin interest rates, other
fees, etc.) and willingness to negotiate the prices
• Reputation, financial strength, security and stability
• Prior service to us and our clients
• Services delivered or paid for by Schwab
• Availability of other products and services that benefit us, as discussed below
Your Brokerage and Custody Costs
For our clients’ accounts that Schwab maintains, Schwab generally does not charge you separately for
custody services but is compensated by charging you commissions or other fees on trades that it
executes or that settle into your Schwab account. Certain trades (for example, certain mutual funds
and ETFs) do not incur Schwab commissions or transaction fees. Schwab is also compensated by
earning interest on the uninvested cash in your account in Schwab’s Cash Features Program. In
addition to transaction fees, Schwab charges you a flat dollar amount as a “prime broker” or “trade
away” fee for each trade that we have executed by a different broker-dealer but where the securities
bought or the funds from the securities sold are deposited (settled) into your Schwab account. These
fees are in addition to the commissions or other compensation you pay the executing broker-dealer.
Because of this, in order to minimize your trading costs, we will have Schwab execute most trades for
your account.
We are not required to select the broker or dealer that charges the lowest transaction cost, even if that
broker provides execution quality comparable to other brokers or dealers. Although we are not
required to execute all trades through Schwab, we have determined that having Schwab execute most
trades is consistent with our duty to seek “best execution” of your trades. Best execution means the
most favorable terms for a transaction based on all relevant factors, including those listed above (see
“How We Select Brokers/Custodians”). By using another broker or dealer you may pay lower
transaction costs.
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American Financial Advisors, Inc.
Research and Other Soft Dollar Benefits
Although the following products and services are not purchased with “soft dollar” credits, we will
receive certain economic benefits (soft dollar benefits) from Schwab in the form of access to Schwab’s
institutional brokerage and support services at no additional cost or a discounted cost. Below is a
detailed description of Schwab’s support services:
Products and Services Available to Us from Schwab
Schwab Advisor Services™ is Schwab’s business serving independent investment advisory firms like
ours. They provide our clients and us with access to their institutional brokerage services (trading,
custody, reporting, and related services), many of which are not typically available to Schwab retail
customers. However, certain retail investors may be able to get institutional brokerage services from
Schwab without going through us. Schwab also makes available various support services. Some of
those services help us manage or administer our clients’ accounts, while others help us manage and
grow our business. Schwab’s support services are generally available on an unsolicited basis (we don’t
have to request them) and at no charge to us.
Services that Benefit You: Schwab’s institutional brokerage services include access to a broad range
of investment products, execution of securities transactions, and custody of client assets. The
investment products available through Schwab include some to which we might not otherwise have
access or that would require a significantly higher minimum initial investment by our clients.
Schwab’s services described in this paragraph generally benefit you and your account.
Services that Do Not Directly Benefit You: Schwab also makes available to us other products and
services that benefit us but do not directly benefit you or your account. These products and services
assist us in managing and administering our clients’ accounts and operating our firm. They include
investment research, both Schwab’s own and that of third parties. We use this research to service all
or a substantial number of our clients’ accounts, including accounts not maintained at Schwab. In
addition to investment research, Schwab also makes available software and other technology that:
• provide access to client account data (such as duplicate trade confirmations and account
statements)
facilitate trade execution and allocate aggregated trade orders for multiple client accounts
facilitate payment of our fees from our clients’ accounts
•
• provide pricing and other market data
•
• assist with back-office functions, recordkeeping, and client reporting
Services that Generally Benefit Only Us: Schwab also offers other services intended to help us manage
and further develop our business enterprise. These services include:
• Educational conferences and events
• Consulting on technology and business needs
• Consulting on legal and compliance-related needs
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants, and insurance providers
• Marketing consulting and support
• Recruiting and custodial search consulting
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American Financial Advisors, Inc.
Schwab provides some of these services itself. In other cases, it will arrange for third-party vendors to
provide the services to us. Schwab also discounts or waives its fees for some of these services or pays
all or a part of a third party’s fees. Schwab also provides us with other benefits, such as occasional
business entertainment for our personnel. If you did not maintain your account with Schwab, we would
be required to pay for those services from our own resources.
Our firm understands its duty for best execution and considers all factors in making recommendations
to clients. These research services may be useful in servicing all clients and may not be used in
connection with any particular account that may have paid compensation to the firm providing such
services. While we may not always obtain the lowest commission rate, we believe the rate is reasonable
in relation to the value of the brokerage and research services provided.
Our Interest in Schwab’s Services
The availability of these services from Schwab benefits us because we do not have to produce or
purchase them. We don’t have to pay for Schwab’s services.
Schwab has also agreed to pay for certain technology, research, marketing, and compliance consulting
products and services on our behalf once the value of our clients’ assets in accounts at Schwab reaches
certain thresholds.
The fact that we receive these benefits from Schwab is an incentive for us to recommend the use of
Schwab rather than making such a decision based exclusively on your interest in receiving the best
value in custody services and the most favorable execution of your transactions. This is a conflict of
interest. We believe, however, that taken in the aggregate our recommendation of Schwab as custodian
and broker is in the best interests of our clients. Our selection is primarily supported by the scope,
quality, and price of Schwab’s services (see “How We Select Brokers/Custodians”) and not Schwab’s
services that benefit only us.
Item 13 - REVIEW OF ACCOUNTS
A.
If you are participating in the Asset Management Services you will be invited to participate in at
least an annual review. You may request more frequent reviews and may set thresholds for
triggering events that would cause a review to take place. Your Advisory Representative will
monitor for changes or shifts in the economy, changes to the management and structure of a
mutual fund or company in which your assets are invested, and market shifts and corrections.
Additionally, all managed accounts are reviewed on a weekly basis.
If you are participating in Financial, Retirement and College Planning Services you will not
receive regular reviews. American Financial recommends you have at least an annual review
and update to any plans. However, the time and frequency of the reviews is solely your decision.
Other than the initial plan or analysis, there will be no other reports issued.
Reviews are conducted by the adviosry representative assigned to the account.
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American Financial Advisors, Inc.
B. You are advised that you must notify your Advisory Representative promptly of any changes to
your financial goals, objectives or financial situation as such changes may require him review
the potfolio allocation and make recommendations for changes.
C. You will be provided statements at least quarterly direct from the account custodian.
Additionally, you will receive confirmations of all transactions occuring direct from the account
custodian. Additionally, American Financial will provide you with a consolidated report of your
managed account on a quaterly basis. You should compare the report with statements received
direct from the account custodian. Should there be any discrepancy the account custodian’s
report will prevail.
Item 14 - CLIENT REFERRALS AND OTHER COMPENSATION
A. Product vendors recommended by American Financial may provide monetary and non-monetary
assistance with client events, provide educational tools and resources. American Financial does
not select products as a result of any monetary or non-monetary assistance. The selection of
product is first and foremost. American Financial’s due diligence of a product does not take into
consideration any assistance it may receive. Therefore, this is not considered a conflict of interest
but a benefit for you and American Financial.
As described in Item 12 above, we receive economic benefits from Schwab in the form of
support products and services they make available to us and other independent investment
advisors whose clients maintain their accounts at Schwab. The availability of custodial
products and services is not dependent upon or based on the specific investment advice we
provide our clients, such as buying or selling specific securities or specific types of securities
for our clients. The products and services provided by Schwab, how they benefit us, and the
related conflicts of interest are described above (see Item 12 – Brokerage Practices).
B. American Financial has arrangements with other investment advisers or financial entities
(referred to as “Solicitors”). Solicitors will refer clients who may be candidates for investment
advisory services to American Financial. In return for the referrals, American Financial will
compensate the Solicitors for the referrals. Compensation to the Solicitors is dependent on the
clients entering into advisory agreements with American Financial for advisory services.
Compensation to a Solicitor will be an agreed upon percentage of American Financial’s advisory
fees or a fixed referral fee. American Financial’s referral program is in compliance with the
federal regulations as set out in 17 CFR Section 275.206(4)-3. The solicitation/referral fees are
paid pursuant to written agreements retained by both the American Financial and the Solicitors.
The Solicitors will be required to provide the referred clients with a copy of American Financial’s
Disclosure Brochure and a Solicitor Disclosure Statement prior to or at the time of entering into
any advisory contract with American Financial. The Solicitors are not permitted to offer clients
any investment advice on behalf of American Financial. Clients’ advisory fee will not be
increased as a result of compensation being shared with Solicitor.
Item 15 - CUSTODY
With the exception of deduction of American Financial’s advisory fees from your accounts, American
Financial does not take custody of your funds or securities.
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American Financial Advisors, Inc.
Under government regulations, we are deemed to have custody of your assets if, for example, you
authorize us to instruct your account custodian to deduct our advisory fees directly from your account
or if you grant us authority to move your money to another person’s account. Your account custodian
maintains actual custody of your assets. You will receive account statements directly from your
account custodian at least quarterly. They will be sent to the email or postal mailing address you
provided. You should carefully review those statements promptly when you receive them.
Item 16 - INVESTMENT DISCRETION
As stated above, American Financial does not accept discretionary authority over your account.
However, your account will be rebalanced periodically to bring the account allocation in align with
the original agreed upon allocation.
Item 17 - VOTING CLIENT SECURITIES
American Financial does not vote your securities. Unless you suppress proxies, securities proxies will
be sent directly to you by the account custodian or transfer agent. You may contact American
Financial about questions you may have an opinions on how to vote the proxies. However, the voting
and how you vote the proxies is solely your decision.
Item 18 - FINANCIAL INFORMATION
A. American Financial will not require you to prepay more than $1200 and more than six (6) months
in advance of receiving the advisory service.
B. American Financial does not have a financial condition that is reasonably likely to impair its ability
to meet contractual commitments.
C. Neither American Financial, nor any of its Advisory Representatives, has ever been the subject of
a bankruptcy petition.
Item 19 - REQUIREMENTS FOR STATE REGISTERED ADVISERS
This section is not applicable to American Financial. American Financial is not state registered.
American Financial is registered with the Securities and Exchange Commission.
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American Financial Advisors, Inc.
Form ADV Part 2B Brochure Supplement
Mark Bras, CFP®, CDFA®
American Financial Advisors, Inc.
1031 W Morse Blvd., Ste. 110
Winter Park, FL 32789
Mailing address:
501 N Orlando Ave., Ste. 313-169
Winter Park, FL 32789
407-207-9006
888-679-9779
www.afadvisors.com
November 3, 2025
This brochure supplement provides information about Mark Bras that supplements the
American Financial Advisors, Inc. brochure. You should have received a copy of that brochure.
Please contact Karen Torres, Chief Compliance Officer if you did not receive American
Financial Advisors, Inc.’s brochure or if you have any questions about the contents of this
supplement.
information about Mark Bras
is available on
the SEC’s website at
Additional
www.adviserinfo.sec.gov.
November 3, 2025
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American Financial Advisors, Inc.
Mark Bras, CFP®, CDFA®
Educational Background and Business Experience
Year of Birth: 1960
Education:
Name of School
Degree
Major
Royal Military Academy
Oklahoma City University
Year
Graduated
1983
1988
BS
MBA
Aeronautical Engineering
International Business
Certified Divorce Financial Analyst® designation - 2019
A Certified Divorce Financial Analyst® (CDFA®) professional assists clients and legal professionals
with financial issues related to a divorce. A CDFA® professional's role is to take information
provided by clients and legal professionals, analyze divorce proposals, and present the results of the
analysis. A CDFA® professional will also show the financial results of different options suggested
by their clients and/or legal professionals. CDFA® professionals provide Strategy and Litigation
Support in addition to their role as a Financial Expert, Data Collector/Budget Preparer, Client
Expectations Manager and Evidence Presenter.
Certified Financial Planner™ designation – 2010
The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP (with flame design)
marks (collectively, the “CFP® marks”) are professional certification marks granted in the United
States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires
financial planners to hold CFP® certification. It is recognized in the United States and a number of
other countries for its (1) high standard of professional education; (2) stringent code of conduct and
standards of practice; and (3) ethical requirements that govern professional engagements with clients.
Currently, more than 62,000 individuals have obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following
requirements:
• Education – Complete an advanced college-level course of study addressing the financial
planning subject areas that CFP Board’s studies have determined as necessary for the
competent and professional delivery of financial planning services, and attain a Bachelor’s
Degree from a regionally accredited United States college or university (or its equivalent from
a foreign university). CFP Board’s financial planning subject areas include insurance planning
and risk management, employee benefits planning, investment planning, income tax planning,
retirement planning, and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The examination,
administered in 10 hours over a two-day period, includes case studies and client scenarios
designed to test one’s ability to correctly diagnose financial planning issues and apply one’s
knowledge of financial planning to real world circumstances;
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American Financial Advisors, Inc.
• Experience – Complete at least three years of full-time financial planning-related experience
(or the equivalent, measured as 2,000 hours per year); and
• Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of
documents outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics
requirements in order to maintain the right to continue to use the CFP® marks:
• Continuing Education – Complete 30 hours of continuing education hours every two years,
including two hours on the Code of Ethics and other parts of the Standards of Professional
Conduct, to maintain competence and keep up with developments in the financial planning
field; and
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The
Standards prominently require that CFP® professionals provide financial planning services at
a fiduciary standard of care. This means CFP® professionals must provide financial planning
services in the best interests of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to
CFP Board’s enforcement process, which could result in suspension or permanent revocation of their
CFP® certification.
Business Background:
Name of Employer
Type of Business
Title
Airline
American Airlines Inc.
American Financial Advisors Registered
Period of
Employment
6/1989 - Present
3/2007- Present
Foothill Securities, Inc.
Investment Advisor
Broker/Dealer
06/2009 to 4/2016
Captain/Pilot
Investment Adviser
Representative
Registered
Representative
ING Financial Partners
Broker/Dealer
7/2007-6/2009
Registered
Representative
Licenses
Series 6
USASLE Series 63
NASAA Investment Advisor (Series 65)
2007
2007
2007
Disciplinary Information
Mark is not subject to legal or disciplinary events that are material to a client or prospective client’s
evaluation of him or the services offered by him.
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American Financial Advisors, Inc.
Other Business Activities
Mark is not actively engaged in ay other investment-related business or occupation. However, he is
employed as a pilot by American Airlines.
Additional Compensation
Mark does not receive any economic benefit (i.e. sales awards and other prizes) for providing advisory
services from a non-client.
Supervision
Supervision and oversight of the activities conducted through American Financial is conducted by
Karen Torres, Chief Compliance Officer of American Financial. Karen can be contacted at 407-207-
9006. Karen reviews all transactions conducted in clients’ accounts. Additionally, all account
information required to establish an account for a client must flow through Karen. Karen has
procedures in place to be aware of any outside business activities engaged in by supervised persons of
American Financial, oversee communications with the public, and review personal trading activities
of supervised persons as well as in any account over which they have direct or indirect beneficial
interest. Furthermore, Karen has written policies and procedures and has implemented systems for
work flow to maintain consistency of services. Investment decisions are made as a group and not by
a sole person. Consequently, there is uniformity in the advice given and Karen has full knowledge of
management activity.
In order to establish a checks and balances system, another designated person oversees the personal
trading activities of Karen.
Requirements for State-Registered Advisers
This section is not applicable since American Financial Advisors, Inc. is a federally registered
investment adviser.
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American Financial Advisors, Inc.
Form ADV Part 2B Brochure Supplement
Matthew J. Boyce, CFP®
American Financial Advisors, Inc.
1031 W Morse Blvd., Ste. 110
Winter Park, FL 32789
Mailing address:
501 N Orlando Ave., Ste. 313-169
Winter Park, FL 32789
407-207-9006
888-679-9779
www.afadvisors.com
November 3, 2025
This brochure supplement provides information about Matthew Boyce that supplements the
American Financial Advisors, Inc. brochure. You should have received a copy of that brochure.
Please contact Karen Torres, Chief Compliance Officer if you did not receive American
Financial Advisors, Inc.’s brochure or if you have any questions about the contents of this
supplement.
Additional information about Matthew Boyce is available on the SEC’s website at
www.adviserinfo.sec.gov.
November 3, 2025
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American Financial Advisors, Inc.
Matthew J. Boyce, CFP®
Educational Background and Business Experience
Year of Birth: 1972
Education:
Name of School
Degree
Major
Florida Southern College
Year
Graduated
1995
BA
Accounting
Certified Financial Planner™ designation – 2001
The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP (with flame design)
marks (collectively, the “CFP® marks”) are professional certification marks granted in the United
States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires
financial planners to hold CFP® certification. It is recognized in the United States and a number of
other countries for its (1) high standard of professional education; (2) stringent code of conduct and
standards of practice; and (3) ethical requirements that govern professional engagements with clients.
Currently, more than 62,000 individuals have obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following
requirements:
• Education – Complete an advanced college-level course of study addressing the financial
planning subject areas that CFP Board’s studies have determined as necessary for the
competent and professional delivery of financial planning services, and attain a Bachelor’s
Degree from a regionally accredited United States college or university (or its equivalent from
a foreign university). CFP Board’s financial planning subject areas include insurance planning
and risk management, employee benefits planning, investment planning, income tax planning,
retirement planning, and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The examination,
administered in 10 hours over a two-day period, includes case studies and client scenarios
designed to test one’s ability to correctly diagnose financial planning issues and apply one’s
knowledge of financial planning to real world circumstances;
• Experience – Complete at least three years of full-time financial planning-related experience
(or the equivalent, measured as 2,000 hours per year); and
• Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of
documents outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics
requirements in order to maintain the right to continue to use the CFP® marks:
• Continuing Education – Complete 30 hours of continuing education hours every two years,
including two hours on the Code of Ethics and other parts of the Standards of Professional
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American Financial Advisors, Inc.
Conduct, to maintain competence and keep up with developments in the financial planning
field; and
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The
Standards prominently require that CFP® professionals provide financial planning services at
a fiduciary standard of care. This means CFP® professionals must provide financial planning
services in the best interests of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to
CFP Board’s enforcement process, which could result in suspension or permanent revocation of their
CFP® certification.
Business Background:
Name of Employer
Type of Business
Title
Period of
Employment
American Financial Advisors,
Inc.
Registered
Investment Adviser
06/1995 to
Present
Foothill Securities, Inc.
Broker/Dealer
President, Chief Financial
Officer, Investment
Adviser Representative
Registered Representative
06/2009 to 4/2016
ING Financial Partners, Inc.
Broker/Dealer
Registered Representative 06/1995 to
06/2009
Licenses
General Securities Representative (Series 7)
USASLE Series 63
NASAA Investment Advisor (Series 65)
Life/Health/Variable Annuity
CFP, Certified Financial Planner
1995
1995
1996
1996
2001
Disciplinary Information
Matt is not subject to legal or disciplinary events that are material to a client or prospective client’s
evaluation of him or the services offered by him.
Other Business Activities
Matt is not actively engaged in ay other investment-related business or occupation. Further, he is not
actively engaged in any other business or occupation for compensation. “Actively engaged” is deemed
to mean the business activity represents less than 10 percent of his time and income.
Additional Compensation
Matt does not receive any economic benefit (i.e. sales awards and other prizes) for providing advisory
services from a non-client.
November 3, 2025
28
American Financial Advisors, Inc.
Supervision
Supervision and oversight of the activities conducted through American Financial is conducted by
Karen Torres, Chief Compliance Officer of American Financial. Karen can be contacted at 407-207-
9006. Karen reviews all transactions conducted in clients’ accounts. Additionally, all account
information required to establish an account for a client must flow through Karen. Karen has
procedures in place to be aware of any outside business activities engaged in by supervised persons of
American Financial, oversee communications with the public, and review personal trading activities
of supervised persons as well as in any account over which they have direct or indirect beneficial
interest. Furthermore, Karen has written policies and procedures and has implemented systems for
work flow to maintain consistency of services. Investment decisions are made as a group and not by
a sole person. Consequently, there is uniformity in the advice given and Karen has full knowledge of
management activity.
In order to establish a checks and balances system, another designated person oversees the personal
trading activities of Karen.
Requirements for State-Registered Advisers
This section is not applicable since American Financial Advisors, Inc. is a federally registered
investment adviser.
November 3, 2025
29
American Financial Advisors, Inc.
Form ADV Part 2B Brochure Supplement
William A. Mertes, CFA
American Financial Advisors, Inc.
1031 W Morse Blvd., Ste. 110
Winter Park, FL 32789
Mailing address:
501 N Orlando Ave., Ste. 313-169
Winter Park, FL 32789
407-207-9006
888-679-9779
www.afadvisors.com
November 3, 2025
This brochure supplement provides information about William Mertes that supplements the
American Financial Advisors, Inc. brochure. You should have received a copy of that brochure.
Please contact Karen Torres, Chief Compliance Officer if you did not receive American
Financial Advisors, Inc.’s brochure or if you have any questions about the contents of this
supplement.
Additional information about William Mertes is available on the SEC’s website at
www.adviserinfo.sec.gov.
November 3, 2025
30
American Financial Advisors, Inc.
William A. Mertes, CFA
Educational Background and Business Experience
Year of Birth: 1973
Education:
Name of School
Degree
Major
Marist College
CFA/AIMR
Year
Graduated
1995
2003
BS
CFA
Accounting
Chartered Financial
Analyst
Designation
Chartered Financial Analyst designation – 2003
The Chartered Financial Analyst (CFA) charter is a globally respected graduate-level investment
credential established in 1962 and awarded by the CFA Institute, the largest global association of
investment professionals.
There are currently more than 90,000 CFA charterholders working in 135 countries. To earn the CFA
charter, candidates must: 1) Pass three sequential, six hour examinations; 2) have at least four (4) years
of qualified professional investment experience; 3) join CFA Institute as members; and 4) commit to
abide by, and annually reaffirm, their adherence to the CFA Institute Code of Ethics and Standards of
Professional Conduct.
High Ethical Standards
The CFA Institute Code of Ethics and Standards of Professional Conduct, enforce, through an active
professional conduct program, require CFA charterholders to:
-Place their clients’ interests ahead of their own
-Maintain independence and objectivity
-Act with integrity
-Maintain and improve their professional competence
-Disclose conflicts of interest and legal matters
Global Recognition
Passing the three CFA exams requires extensive study. Successful candidates report spending an
average of 300 hours of study per level. Earning the CFA charter demonstrates mastery of many of
the advanced skills needed for investment analysis and decision-making in today’s quickly evolving
global financial industry. As a result, employers and clients are increasingly seeking CFA
charterholders- often making the charter a prerequisite for employment.
Additionally, regulatory bodies in 19 countries recognize the CFA charter as a proxy for meeting
certain licensing requirements and more than 125 colleges and universities around the world have
incorporated a majority of the CFA Program curriculum into their own finance courses.
November 3, 2025
31
American Financial Advisors, Inc.
Comprehensive and Current Knowledge
The CFP Program curriculum provides a comprehensive framework of knowledge for investment
decision-making and is firmly grounded in the knowledge and skills used every day in the investment
profession. The three levels of the CFP Program test a proficiency with a wide range of fundamental
and advance investment topics, including ethical and professional standards, fixed income and equity
analysis, alternative and derivative investments, economics, financial reporting standards, portfolio
management and wealth planning.
The CFA Program is updated every year by experts from around the world to ensure that candidates
learn the most relevant and practical new tools, ideas, and investment and wealth management skills
to reflect the dynamic and complex nature of the profession.
To learn more about the CFA Charter, visit www.cfainstitute.org.
Business Background:
Name of Employer
Type of Business
Title
Period of
Employment
07/1995 to Present
American Financial Advisors,
Inc.
Registered
Investment Adviser
Chief Investment Officer,
Investment Adviser
Representative
Foothill Securities, Inc.
Broker/Dealer
Registered Representative
06/2009 to 4/2016
ING Financial Partners, Inc.
Broker/Dealer
Registered Representative 06/1996 to 6/2009
Licenses
General Securities Representative (Series 7)
USASLE Series 63
NASAA Investment Advisor (Series 65)
CFA/AIMR
2000
1996
1999
2003
Disciplinary Information
Bill is not subject to legal or disciplinary events that are material to a client or prospective client’s
evaluation of him or the services offered by him.
Other Business Activities
Bill is not actively engaged in ay other investment-related business or occupation. Further, he is not
actively engaged in any other business or occupation for compensation. “Actively engaged” is deemed
to mean the business activity represents less than 10 percent of his time and income.
November 3, 2025
32
American Financial Advisors, Inc.
Additional Compensation
Bill does not receive any economic benefit (i.e. sales awards and other prizes) for providing advisory
services from a non-client.
Supervision
Supervision and oversight of the activities conducted through American Financial is conducted by
Karen Torres, Chief Compliance Officer of American Financial. Karen can be contacted at 407-207-
9006. Karen reviews all transactions conducted in clients’ accounts. Additionally, all account
information required to establish an account for a client must flow through Karen. Karen has
procedures in place to be aware of any outside business activities engaged in by supervised persons of
American Financial, oversee communications with the public, and review personal trading activities
of supervised persons as well as in any account over which they have direct or indirect beneficial
interest. Furthermore, Karen has written policies and procedures and has implemented systems for
work flow to maintain consistency of services. Investment decisions are made as a group and not by
a sole person. Consequently, there is uniformity in the advice given and Karen has full knowledge of
management activity.
In order to establish a checks and balances system, another designated person oversees the personal
trading activities of Karen.
Requirements for State-Registered Advisers
This section is not applicable since American Financial Advisors, Inc. is a federally registered
investment adviser.
November 3, 2025
33
American Financial Advisors, Inc.
Form ADV Part 2B Brochure Supplement
Charles W. Owston Jr.
American Financial Advisors, Inc.
1031 W Morse Blvd., Ste. 110
Winter Park, FL 32789
Mailing address:
501 N Orlando Ave., Ste. 313-169
Winter Park, FL 32789
407-207-9006
888-679-9779
www.afadvisors.com
November 3, 2025
This brochure supplement provides information about Charles W. Owston Jr. that
supplements the American Financial Advisors, Inc. brochure. You should have received a copy
of that brochure. Please contact Karen Torres, Chief Compliance Officer if you did not receive
American Financial Advisors, Inc.’s brochure or if you have any questions about the contents
of this supplement.
Additional information about Charles W. Owston Jr. is available on the SEC’s website at
www.adviserinfo.sec.gov.
November 3, 2025
34
American Financial Advisors, Inc.
Charles W. Owston Jr.
Educational Background and Business Experience
Year of Birth: 1958
Education:
Name of School
Degree
Major
Year
Graduated
1978-1980 BS/BA
Finance
University of Central
Florida
University of Florida
1977-1978
Business Background:
Name of Employer
Type of Business
Title
Period of
Employment
08/2014 to Present
American Financial Advisors,
Inc.
Florida Capital Bank
09/2005 to present
Investment Adviser
Representative
Commercial Banking
Executive
Senior Vice President
11/1984 to 08/2005
Wells Fargo Bank (formally
Wachovia Bank and First
Union)
Suntrust Bank
Vice President
06/1980 to11/1984
Registered
Investment Adviser
Commercial and
Mortgage Banking
Corporate &
Commercial
Banking
Commercial
Banking
Licenses
NASAA Investment Advisor (Series 65)
2014
Disciplinary Information
Charles is not subject to legal or disciplinary events that are material to a client or prospective client’s
evaluation of him or the services offered by him.
Other Business Activities
Charles is not actively engaged in any other investment-related business or occupation, however,
Charles is employed by Florida Capital Bank, N.A. as a commercial and real estate lender. American
Financial Advisors, Inc. and Florida Capital Bank, N.A. are not affiliated companies.
Additional Compensation
Charles does not receive any economic benefit (i.e. sales awards and other prizes) for providing
advisory services from a non-client.
November 3, 2025
35
American Financial Advisors, Inc.
Supervision
Supervision and oversight of the activities conducted through American Financial is conducted by
Karen Torres, Chief Compliance Officer of American Financial. Karen can be contacted at 407-207-
9006. Karen reviews all transactions conducted in clients’ accounts. Additionally, all account
information required to establish an account for a client must flow through Karen. Karen has
procedures in place to be aware of any outside business activities engaged in by supervised persons of
American Financial, oversee communications with the public, and review personal trading activities
of supervised persons as well as in any account over which they have direct or indirect beneficial
interest. Furthermore, Karen has written policies and procedures and has implemented systems for
work flow to maintain consistency of services. Investment decisions are made as a group and not by
a sole person. Consequently, there is uniformity in the advice given and Karen has full knowledge of
management activity.
In order to establish a checks and balances system, another designated person oversees the personal
trading activities of Karen.
Requirements for State-Registered Advisers
This section is not applicable since American Financial Advisors, Inc. is a federally registered
investment adviser.
November 3, 2025
36
American Financial Advisors, Inc.
Form ADV Part 2B Brochure Supplement
James R. Cable
American Financial Advisors, Inc.
1031 W Morse Blvd., Ste. 110
Winter Park, FL 32789
Mailing address:
501 N Orlando Ave., Ste. 313-169
Winter Park, FL 32789
407-207-9006
888-679-9779
www.afadvisors.com
November 3, 2025
This brochure supplement provides information about James R. Cable that supplements the
American Financial Advisors, Inc. brochure. You should have received a copy of that
brochure. Please contact Karen Torres, Chief Compliance Officer if you did not receive
American Financial Advisors, Inc.’s brochure or if you have any questions about the contents
of this supplement.
Additional information about James Cable is available on the SEC’s website at
www.adviserinfo.sec.gov.
November 3, 2025
37
American Financial Advisors, Inc.
James R. Cable
Educational Background and Business Experience
Year of Birth: 1957
Education:
Name of School
Degree
Major
Year
Graduated
1978-1980 BS
Bus. Admin.
Marketing
1976-1978 Associates
California State University
of Long Beach
Orange Coast College
California
Degree
Business Background:
Name of Employer
Type of Business
Title
Period of
Employment
10/2014 to Present
American Financial Advisors,
Inc.
American Airlines
Coastwise Capital, LLC
1984 to 09/2022
02/2012 to 10/2014
11/2008 to 02/2012
Western International
Securities
Registered
Investment Adviser
Airline
Registered
Investment Adviser
Registered
Investment Adviser
Investment Adviser
Representative
Airline Captain
Investment Adviser
Representative
Investment Adviser
Representative
Licenses
2013
NASAA Investment Advisor – (Series 65)
Life/Health Insurance Licenses - Nevada
Disciplinary Information
James is not subject to legal or disciplinary events that are material to a client or prospective client’s
evaluation of him or the services offered by him.
Other Business Activities
James is a licensed insurance agent. You are not obligated to purchase insurance or securities products
through James. However, if you implement insurance recommendations through him, he will receive
commissions. The insurance business is a minority of his business and the amount of income he
receives from insurance business fluctuates depending on the amount of sales. You are advised there
may be other insurance products and services available through other insurance professionals at a
lower cost than those products available through James. American Financial Advisors, Inc. does not
receive any compensation from Jim Cable’s insurance business. American Financial Advisors, Inc.
does not sell insurance products.
November 3, 2025
38
American Financial Advisors, Inc.
Additional Compensation
James does not receive any economic benefit (i.e. sales awards and other prizes) for providing advisory
services from a non-client.
Supervision
Supervision and oversight of the activities conducted through American Financial is conducted by
Karen Torres, Chief Compliance Officer of American Financial. Karen can be contacted at 407-207-
9006. Karen reviews all transactions conducted in clients’ accounts. Additionally, all account
information required to establish an account for a client must flow through Karen. Karen has
procedures in place to be aware of any outside business activities engaged in by supervised persons of
American Financial, oversee communications with the public, and review personal trading activities
of supervised persons as well as in any account over which they have direct or indirect beneficial
interest. Furthermore, Karen has written policies and procedures and has implemented systems for
work flow to maintain consistency of services. Investment decisions are made as a group and not by
a sole person. Consequently, there is uniformity in the advice given and Karen has full knowledge of
management activity.
In order to establish a checks and balances system, another designated person oversees the personal
trading activities of Karen.
Requirements for State-Registered Advisers
This section is not applicable since American Financial Advisors, Inc. is a federally registered
investment adviser.
November 3, 2025
39
American Financial Advisors, Inc.
Form ADV Part 2B Brochure Supplement
Alexander J. Bras
American Financial Advisors, Inc.
1031 W Morse Blvd., Ste. 110
Winter Park, FL 32789
Mailing address:
501 N Orlando Ave., Ste. 313-169
Winter Park, FL 32789
407-207-9006
888-679-9779
www.afadvisors.com
November 3, 2025
This brochure supplement provides information about Alexander Bras that supplements the
American Financial Advisors, Inc. brochure. You should have received a copy of that
brochure. Please contact Karen Torres, Chief Compliance Officer if you did not receive
American Financial Advisors, Inc.’s brochure or if you have any questions about the contents
of this supplement.
Additional information about Alexander Bras is available on the SEC’s website at
www.adviserinfo.sec.gov.
November 3, 2025
40
American Financial Advisors, Inc.
Alexander J. Bras
Educational Background and Business Experience
Year of Birth: 1989
Education:
Name of School
Degree
Major
UCF
Year
Graduated
2014
BA
Business
Business Background:
Name of Employer
Type of Business
Title
Period of
Employment
10/2019 to Present
Registered
Investment Adviser
Financial Services
Investment Adviser
Representative
Pilot Support Services
11/2013 to Present
American Financial Advisors,
Inc.
American Financial Support
Services
Foothill Securities, Inc.
Broker Dealer
04/2015 to 07/2016
Walt Disney Corporation
Theme park
Registered
Representative
Lifeguard
07/2011 to 08/2014
Licenses
NASAA Investment Advisor – (Series 65)
SIE
Series 6
2019
2016
2015
Disciplinary Information
Alexander is not subject to legal or disciplinary events that are material to a client or prospective
client’s evaluation of him or the services offered by him.
Other Business Activities
Alexander is not actively engaged in ay other investment-related business or occupation. Further, he
is not actively engaged in any other business or occupation for compensation. “Actively engaged” is
deemed to mean the business activity represents less than 10 percent of his time and income.
Additional Compensation
Alexander does not receive any economic benefit (i.e. sales awards and other prizes) for providing
advisory services from a non-client.
November 3, 2025
41
American Financial Advisors, Inc.
Supervision
Supervision and oversight of the activities conducted through American Financial is conducted by
Karen Torres, Chief Compliance Officer of American Financial. Karen can be contacted at 407-207-
9006. Karen reviews all transactions conducted in clients’ accounts. Additionally, all account
information required to establish an account for a client must flow through Karen. Karen has
procedures in place to be aware of any outside business activities engaged in by supervised persons of
American Financial, oversee communications with the public, and review personal trading activities
of supervised persons as well as in any account over which they have direct or indirect beneficial
interest. Furthermore, Karen has written policies and procedures and has implemented systems for
work flow to maintain consistency of services. Investment decisions are made as a group and not by
a sole person. Consequently, there is uniformity in the advice given and Karen has full knowledge of
management activity.
In order to establish a checks and balances system, another designated person oversees the personal
trading activities of Karen.
Requirements for State-Registered Advisers
This section is not applicable since American Financial Advisors, Inc. is a federally registered
investment adviser.
November 3, 2025
42
American Financial Advisors, Inc.
Form ADV Part 2B Brochure Supplement
Andrew M. Bras
American Financial Advisors, Inc.
1031 W Morse Blvd., Ste. 110
Winter Park, FL 32789
Mailing address:
501 N Orlando Ave., Ste. 313-169
Winter Park, FL 32789
407-207-9006
888-679-9779
www.afadvisors.com
November 3, 2025
This brochure supplement provides information about Andrew M. Bras that supplements the
American Financial Advisors, Inc. brochure. You should have received a copy of that
brochure. Please contact Karen Torres, Chief Compliance Officer if you did not receive
American Financial Advisors, Inc.’s brochure or if you have any questions about the contents
of this supplement.
Additional information about Andrew M. Bras is available on the SEC’s website at
www.adviserinfo.sec.gov.
November 3, 2025
43
American Financial Advisors, Inc.
Andrew M. Bras
Educational Background and Business Experience
Year of Birth: 1992
Education:
Name of School
Degree
Major
Vanderbilt University
University of Florida
Year
Graduated
2016
2015
MA
BA
Finance
Finance
Business Background:
Name of Employer
Type of Business
Title
Period of
Employment
10/2019 to Present
Investment Adviser
Representative
President
Pilot Support Services
06/2016 to Present
11/2015 to Present
Registered
American Financial Advisors,
Inc.
Investment Adviser
Aviation Financial Analytics Analytical Services
Financial Services
American Financial Support
Services
Licenses
NASAA Investment Advisor – (Series 65)
2019
Disciplinary Information
Andrew is not subject to legal or disciplinary events that are material to a client or prospective client’s
evaluation of him or the services offered by him.
Other Business Activities
Andrew is not actively engaged in any other investment-related business or occupation. Further, he
is not actively engaged in any other business or occupation for compensation. “Actively engaged” is
deemed to mean the business activity represents less than 10 percent of his time and income.
Additional Compensation
Andrew does not receive any economic benefit (i.e. sales awards and other prizes) for providing
advisory services from a non-client.
November 3, 2025
44
American Financial Advisors, Inc.
Supervision
Supervision and oversight of the activities conducted through American Financial is conducted by
Karen Torres, Chief Compliance Officer of American Financial. Karen can be contacted at 407-207-
9006. Karen reviews all transactions conducted in clients’ accounts. Additionally, all account
information required to establish an account for a client must flow through Karen. Karen has
procedures in place to be aware of any outside business activities engaged in by supervised persons of
American Financial, oversee communications with the public, and review personal trading activities
of supervised persons as well as in any account over which they have direct or indirect beneficial
interest. Furthermore, Karen has written policies and procedures and has implemented systems for
work flow to maintain consistency of services. Investment decisions are made as a group and not by
a sole person. Consequently, there is uniformity in the advice given and Karen has full knowledge of
management activity.
In order to establish a checks and balances system, another designated person oversees the personal
trading activities of Karen.
Requirements for State-Registered Advisers
This section is not applicable since American Financial Advisors, Inc. is a federally registered
investment adviser.
November 3, 2025
45