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American Wealth Management
570 Hammill Lane, Reno, Nevada 89511
(775) 332-7000
December 30, 2025
FORM ADV Part 2A Brochure Disclosure
IARD/CRD No: 12205 SEC File No: 801-70453
This brochure provides information about the qualifications and business practices of American Wealth
Management. If you have any questions about the contents of this brochure, please contact us. The information
in this brochure has not been approved or verified by the United States Securities and Exchange Commission or
by any state securities authority. Additional information about American Wealth Management is also available
on the Securities and Exchange Commission website at www.adviserinfo.sec.gov.
American Wealth Management is a Registered Investment Adviser. Registration with the United States
Securities and Exchange Commission or any state securities authority does not imply a certain level of skill
or training.
American Wealth Management 570 Hammill Lane, Reno, Nevada 89511 | (775) 332-7000 | (800) 288-2772 | financialhealth.com
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Material Changes
Form ADV Part 2A, Item 2
This summary of material changes identifies only the material changes to AWM’s Form ADV disclosure
brochure since its last update on December 30, 2024.
Item 4 – Advisory Business
Assets – Updated the assets as of October 31, 2025
Other non-material changes may have been made to this brochure and as such, we encourage you to
read this brochure in its entirety. We will provide you with our current brochure at any time without
charge, upon request.
American Wealth Management 570 Hammill Lane, Reno, Nevada 89511 | (775) 332-7000 | (800) 288-2772 | financialhealth.com
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Table of Contents
Form ADV Part 2A, Item 3
Item 1 – Cover Page ………………………………………………………………………………………………………….………………. 1
Item 2 – Material Changes ………………………………………………………………………………………………………………… 2
Item 3 – Table of Contents ………………………………………………………………………………………………………………… 3
Item 4 – Advisory Business ……………………………………………………………………………………………………………….. 4
Item 5 – Fees and Compensation ………………………………………………………………………………………………………. 7
Item 6 – Performance Based Fees and Side-By-Side Management ……………………………………………………. 8
Item 7 – Types of Clients …………………………………………………………………………………………………………………… 8
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ………………………………………………. 9
Item 9 – Disciplinary Information ……………………………………………………………………………………………………… 18
Item 10 – Other Financial Industry Activities and Affiliations ……………………………………………………………. 18
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ………… 18
Item 12 – Brokerage Practices …………………………………………………………………………………………………………… 19
Item 13 – Review of Accounts ……………………………………………………………………………………………………………. 20
Item 14 – Client Referrals and Other Compensation ………………………………………………………………………..… 20
Item 15 – Custody ……………………………………………………………………………………………………………………………… 20
Item 16 – Investment Discretion ………………………………………………………………………………………………………… 21
Item 17 – Voting Client Securities ………………………………………………………………………………………………………. 21
Item 18 – Financial Information …………………………………………………………………………………………………………. 21
Item 19 – Additional Information ………………………………………………………………………………………………………. 21
American Wealth Management 570 Hammill Lane, Reno, Nevada 89511 | (775) 332-7000 | (800) 288-2772 | financialhealth.com
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Advisory Business
Form ADV Part 2A, Item 4
American Wealth Management (AWM) was founded in 1988 and is a SEC registered investment advisor.
AWM is a privately held C Corporation with Laif Meidell the principal owner of the firm.
Types of Advisory Services
AWM provides seven principal types of advisory services:
AWM provides discretionary investment management services directly to individual clients.
AWM provides financial planning services.
AWM provides advice to individual clients regarding investment selection of their employer-
sponsored retirement plans through the Retirement Allocation Program.
AWM provides separately managed account services to Financial Advisors and their clients.
AWM provides model strategies to model strategist platforms, financial advisors, and/or an
overlay manager appointed by the sponsor, who use the models to manage their client accounts.
AWM provides investment management services using AWM’s proprietary quantitative investment process
where appropriate. Client accounts are custodied at Pershing Advisor Solutions, LLC, a Bank of NY Mellon
company and Charles Schwab & Co., Inc.
Discretionary Investment Management Services
The Advisor will determine whether AWM’s services are suitable for a client and, if so, assist the client to
select a suitable investment strategy. In order to make its recommendations, the Advisor will typically
require the client to complete an investor questionnaire, profile or similar document.
AWM’s role is to manage the client’s account in accordance with the investment strategy the client selects,
subject to any reasonable restrictions the client may impose on management of the account. AWM will
generally execute and date Client Agreements, and commence trading, as soon as practicable following
receipt of all required documentation and information, unless the client instructs AWM otherwise in writing.
Wrap Fee Programs
Rule 204-3(g)(4) of the Investment Advisers Act defines wrap fee program to be a “program under which and
client is charged a specific fee or fees not based directly on transactions in a client’s account for investment
advisory services including portfolio management or advice and executions of client transactions.” In other
words, it is called a Wrap Fee Program because the charge for the investment advice and the transactions to
implement the investment advice are wrapped into one fee.
AWM typically does not manage client accounts using a wrap fee structure, except for those strategies that may
have a higher expected turnover. Additionally, some strategies that are managed on separately managed
account platforms use the wrap fee structure. AWM charges a fee based on the total assets under management
within a family relationship. Trading costs are paid by the client.
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Assets
AWM provides discretionary advisory services for $760,503,793 million in client assets, as of October 31, 2025.
Financial Planning Services
AWM provides comprehensive personal financial planning services for a fee. Our investment management
services may be part of the implementation process that occurs once the initial planning has been
accomplished. Use of our investment management services is not required to use the financial planning
services and vice versa.
The financial planning process generally involves some or all of the following (although some steps may be
modified, added or deleted upon the circumstances and individual needs of the client):
Clarify the client’s present circumstances by collecting and assessing materially relevant personal and
financial data.
Identify the client’s financial, business and life goals, challenges, concerns and planning assumptions.
Analyze a range of possible solutions and discuss alternatives.
Provide customized and specific recommendations regarding one or more of the following,
where applicable:
Preparing for or living in retirement
Investment strategies
Income tax impacts on investment management
Stock option analysis and planning
Life and or disability insurance
Savings program and planning
Education planning and funding
Charitable gifting
Debt management
Employee benefit usage
Budgeting and cash flow planning
The gathering of information, the review of alternatives and plan development are all done in close conjunction
with the client and usually based on a series of meetings or discussions which may include one or more of the
following areas:
The client’s objectives and financial goals.
A review of the client’s assets, debts, income and expenses, and income taxes.
A review, analysis and recommendation regarding one or more of the subject planning areas
previously listed.
A summary of findings.
A task list for the client.
Our financial planning services are tailored to the needs of the client and can vary from informal advice in
connection with our asset management services, to a formal written financial plan. If a written financial plan
is to be provided, then clients will receive a copy of a written financial plan that is developed and which
serves as the basis for discussions during the time we work together. If there are questions, these are
reviewed in our on-going discussions, or between meetings, through whatever means of communication is
most convenient for the client and AWM. When acceptable to the client, we make active use of the
American Wealth Management 570 Hammill Lane, Reno, Nevada 89511 | (775) 332-7000 | (800) 288-2772 | financialhealth.com
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telephone, email, and other forms of electronic or written communication as well as face-to-face meetings.
Proper planning is not a onetime event. Life’s circumstances change, goals change and opportunities
available change over time. Any plan needs to be adjusted and updated to reflect these changes or it
becomes outdated. Therefore, in our normal planning relationship, we encourage clients to meet periodically
with us to review and update the client’s information, to measure progress in key financial areas, and to
develop strategies designed to address any changing circumstances.
The initial planning should always be seen as the beginning step in a lifelong process. In essence, we attempt
to follow up, monitor and make changes in the plan when and if we receive information from the client and as
circumstances indicate.
Once an initial plan is completed, which may be written or verbal, the client has several options with regards
to ongoing financial planning services; 1) the client may feel that the questions which required the service in
the first place have been adequately addressed and that there is no need for further involvement with
AWM; 2) the client may wish to have access to ongoing services provided, such that regular or periodic
meetings occur to discuss changes in the client’s financial situation or in the financial environment; or 3) the
client may wish to wait to initiate contact with AWM as new questions arise. Compensation for future
services may be at our then hourly rates, at an agreed project rate or on retainer depending on the
situation. It is important to note that clients can stop the planning process at any point and terminate the
business relationship with AWM.
Personal financial planning (the analysis, report, and subsequent modifications and services) is a service
separate from our investment management services. Clients have full discretion as to the extent to which, if
at all, they choose to implement the recommendations discussed in the financial planning phase. There are
no requirements to use any specific broker-dealer, agency or custodian for investment, insurance or
implementation services, although clients usually use our recommended service provider, which also
provides AWM more compensation and/or benefit.
Planning services may also include a reasonable amount of time and activities necessary to work with
client’s attorney and/or accountant in reaching agreement on solutions. But the client should note that we
are not responsible for attorney, tax planner/preparer or accountant services and/or fees charged to the
client as a result of the above activities. Furthermore, a financial plan does not include recommendations of
specific individual investments, preparation of any kind of income tax, gift or estate tax returns or
preparation of any legal documents, including will or trusts. Specific investment recommendations are
considered part of the implementation phase of the relationship. The others may constitute legal,
accounting or tax advice which is not provided by AWM.
Employer-Sponsored Retirement Plans
AWM also provides investment recommendations, through a Retirement Allocation Program, to participants
in employer-sponsored retirement plans regarding the mutual funds available under the plans for a fixed
annual fee. Clients are able to select from a range of equity and balanced risk strategies, depending on
their investment objectives and risk tolerances.
Each client receives notification of their recommended mutual fund purchases and sales at the beginning of
each month or as the market dictates, depending on their selected strategy. The client is then responsible
for implementing the recommended transactions.
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Third-Party Investment Management Programs
AWM manages third-party investment management program accounts in the same way as any other AWM
managed account. In all cases, AWM will receive a separate investment management fee, or a portion of the
program fee, for providing these investment management services. The Advisors sponsoring the program(s)
generally determine the documents, terms and conditions of the programs, which therefore vary. Clients
may obtain information regarding these programs from the Advisor-sponsors.
Model Strategist Programs
In these cases, AWM provides model investment portfolios to the sponsor of the model strategist program or
the overlay manager appointed by the sponsor. The sponsor or overlay manager then uses the model
investment portfolios to manage client accounts, including effecting all securities transactions in the
accounts. AWM anticipates that the sponsor or overlay manager will generally follow the model investment
portfolios AWM provides. However, the sponsor or overlay manager has full investment discretion to invest
client accounts in accordance with the model investment portfolios and may deviate from the model
investment portfolios and select other investments.
Since AWM is not responsible for trading, reporting and similar matters in these programs, AWM
typically charges a lower fee for these services.
The sponsors of the model strategist programs determine the documents, terms and conditions of the
programs, which therefore vary. Clients may obtain information regarding these programs directly from the
sponsors.
Miscellaneous Advisory Services
AWM provides its investment management services with respect to variable annuity contracts clients own. In
so doing, AWM allocates client assets among the various fund sub-accounts available for investment under
the contracts. AWM uses its proprietary research to determine which funds the client should invest in,
within the framework of the client’s investment objective.
AWM also provides investment management services to those assets held at the fund family. AWM uses its
proprietary research to determine which funds the client should invest in, within the framework of the client’s
investment objective.
Fees and Compensation
Form ADV Part 2A, Item 5
All fees are negotiable with the typical account management fee billed at approximately one percent (1%),
per annum, billed quarterly, in arrears. Lower fees may be available for larger accounts. Clients pay all
trading costs in their account. For any of the investment advisory services offered by AWM, lower fees for
comparable services may be available from other sources. In addition, AWM’s Advisory Affiliates may
receive commissions resulting from securities or insurance transactions. They may also receive 12b-1 service
fees from certain mutual funds as disclosed in the prospectus. These 12b-1 service fees are generally not
credited against program fees but will be credited back to the account in ERISA (Employee Retirement
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Income Security Act), usually Profit Sharing and Pension Plan accounts. Such fees may create a conflict of
interest as the Advisory Representative may receive a 12b-1 fee in addition to the investment advisory fee.
Fees will be fully disclosed to clients and clients are under no obligation to purchase these securities through
the Investment Advisory Representative of M.S. Howells & Co. and American Wealth Management.
The minimum account size is generally $300,000 but may be lower in certain circumstances.
Investment Management Fees are withdrawn quarterly and in arrears from the client’s custodial account
pursuant to the client agreement, concurrently with the mailing of notice to the client. The billing notice will
provide the value of the account, the amount to be deducted and the method of calculation. Fees for the
first quarter are charged on a pro-rata basis. Please refer to the Investment Management Agreement (“IMA”)
for more detail.
Payment of fees is generally requested after the service is provided. Fees are determined according to each
individual arrangement. Generally, if a portion of the fees is paid in advance with the balance to be paid
upon completion of the services or the financial plan, fees paid prior to the commencement of services will
be refunded if no work has yet been performed. If work has commenced, AWM reserves the right to charge
a reasonable fee for its services and time already expended, subject to a full refund if services are canceled
in the first five (5) business days. The Financial Planning Agreement terminates upon delivery of the
Financial Plan.
As part of the strategies it offers, AWM or its related persons may invest client assets or recommend that
clients invest in shares or other interests in certain investment companies or investment products which AWM
or its related persons advise or provide other services to and from which AWM and its advisory affiliates
receive advisory, administrative and/or distribution fees.
Performance-Based Fees and Side-By-Side Management
Form ADV Part 2A, Item 6
AWM does not enter into performance-based fee arrangements. AWM does not engage in side-by-side
management.
Types of Clients
Form ADV Part 2A, Item 7
AWM’s clients include individuals, pension and profit-sharing plans, trusts, estates, charitable organizations,
corporations and business entities.
Generally, the minimum value of assets required to open an AWM managed account depends on the type of
investment strategy selected by the client. AWM generally requires a minimum of $300,000 although at its sole
discretion, AWM may allow accounts with smaller balances.
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Methods of Analysis, Investment Strategies and Risk of Loss
Form ADV Part 2A, Item 8
Methods of Analysis
AWM generally implements client investment strategies by investing the account assets in funds, including
exchange-traded funds (ETFs) and mutual funds. Individual stock and bonds may be purchased depending on
client needs. AWM’s tactical investment strategies focus on total return. In line with this, AWM does not
generally take tax considerations into account in making tactical investment decisions. Some of AWM’s
investment strategies also may involve high portfolio turnover, which increases transaction costs, lowers
returns and may have negative tax consequences in taxable accounts. AWM’s core investment strategies tend
to have lower turnover and be more tax sensitive.
AWM makes independent discretionary investment decisions for its clients’ accounts. In making its
investment decisions, AWM reviews quantitative data generated by its proprietary system, a research tool
which analyses, among other things, relative price momentum and trends to rank various equity investment
styles, sectors, international regions and countries and alternative and fixed income asset classes or groups.
AWM’s review of the rankings generated by its proprietary system is central to its independent discretionary
investment decision-making process. In most cases, AWM’s investment decisions will reflect the rankings,
but they will not always do so. For example, AWM may not make investments suggested by the rankings if
AWM believes it would create too much concentration, it may retain securities to limit portfolio turnover, or
the Chief Investment Officer and portfolio managers may make other investment decisions based on their
investment experience and judgment.
AWM’s proprietary research tool, analyzes a large amount of price information which AWM obtains from
third- party sources. AWM does not guarantee the accuracy of this information or that it will be correctly
captured or analyzed by the system. Any errors in the information, its capture or the analytical process may
result in different rankings, which may influence or cause AWM to make different investment decisions.
AWM will not be liable for investment decisions resulting from inaccurate price information or errors in
capturing or analyzing information.
Investment Strategies and Risk of Loss
AWM’s strategies, like most investment strategies, involve the risk of loss. In light of this, clients should be
prepared to bear losses in their accounts. Clients should not assume that future performance results will be
profitable or equal the AWM’s past performance. The use of AWM’s strategies may be appropriate for certain
clients as part of their overall investment strategy. However, the use of investment strategies is not a
substitute for personalized investment advice and clients should consult with an experienced financial advisor,
either AWM or someone else acting in that capacity, before implementing any strategy.
AWM’s investment strategies are generally implemented using ETF’s, which are subject to risks similar to those
of other publicly-traded shares, including loss of principal, price volatility, competitive industry pressures,
global political and economic developments, possible trading halts and index tracking error. In some cases,
AWM’s strategies invest in mutual funds, which share many of these risks. While mutual funds are not
publicly-traded, and are therefore not subject to possible trading halts, investments in mutual funds do
involve the risks of loss of principal, price volatility, competitive industry pressures, global political and
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economic developments, and index tracking error. Funds with concentrated holdings will be subject to greater
market volatility than those that invest more broadly. In all cases, investment returns will fluctuate and are
subject to market volatility, so that a client’s shares, when sold, may be worth more or less that the original
cost. Various types of investments involve different kinds of risk and there is no assurance that any
investment strategy will be profitable. AWM’s tactical investment strategies may experience a high level of
portfolio turnover, with may increase transaction costs, lower returns and have negative consequences in
taxable accounts.
Although index funds are designed to provide investment results that generally correspond to the price and
yield performance of their respective underlying indices, the funds may not be able to exactly replicate the
performance of the indices because of fund expenses and other factors.
Although many ETFs are registered under the Investment Company Act like traditional mutual funds, some
ETFs, in particular that invest in commodities, are not registered as investment companies under the
Investment Company Act. These types of ETFs may be formed as limited partnerships or grantor trusts and
may have unique tax consequences. When owning certain asset classes, like commodities, the strategy may
invest in ETFs organized as partnerships or trusts, which report tax information to investors in the form of
Schedule K-1s or grantor trust statements. Clients may want to consider the tax reporting of investments in
these types of entities before they invest.
Comparison of AWM’s returns to the returns of one or more specific indices is for illustrative purposes only
and does not imply that any composite will have investments which reflect the composition of the indices.
Some of AWM’s investment strategies are less diversified than these indices, which may increase both the
volatility and risk of client accounts. An investor cannot invest directly in an index. An index’s performance
does not reflect the deduction of transaction costs, management fees or other costs which would reduce
returns.
AWMs Tactical Investment Process
AWM’s proprietary quantitative investment process is designed to identify long-term price trends, while
avoiding so-called “head fakes”, i.e., short-term movements in prices that are not in line with long-term
trends. As a result, some investment losses will typically occur in a severe market decline before AWM
reduces the equity exposure in client accounts. In the same way, the system will by design generally not
suggest re-entering the market in response to the early stages of the recovery, so that there will typically be a
period of time before client accounts fully benefit from rising equity prices. AWM’s investment strategies
involve a high level of portfolio turnover, which may increase transaction costs, lower returns, and have
negative tax consequences in taxable accounts. Flexfolio is a trademark of AWM and is used to describe some
of its tactical strategies.
Balanced Strategies
AWM manages three general balanced strategies (1) Global Core Allocation, (2) Global Core-Tactical
Allocation, and (3) Global Tactical. The following five risk profile allocations between equity and fixed income
are available within each balanced strategy 95/5, 75/25, 60/40, 45/55, and 30/70.
These strategies may invest in sector funds which may be adversely affected by the performance of the
specific sector or group of industries on which they are based, and may make small cap investments, which
American Wealth Management 570 Hammill Lane, Reno, Nevada 89511 | (775) 332-7000 | (800) 288-2772 | financialhealth.com
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are subject to greater volatility than those in other asset categories. The strategies also make international
investments, which are subject to additional risks, such as currency fluctuation, confiscatory policy, political
instability or potential illiquidity, including investing in emerging markets, which may accentuate these risks.
In addition, they make fixed income investments, which are subject to various risks, including changes in
interest rates, credit quality, market valuations, liquidity, prepayment, corporate events, tax ramifications and
other risks.
Specifically, bonds are subject to market and interest rate risk if sold prior to maturity. Bond values and
yields will decline as interest rates rise and bonds are subject to availability and change in price. In addition,
the strategy may also invest in commodity funds, which may be subject to volatility in the value of futures
contracts and other instruments relating to underlying commodities, together with fluctuations in the price
of the underlying commodities themselves, as well as leverage, liquidity, counterparty and credit risks. The
portfolios may also invest in alternative investment strategies through mutual funds or ETFs.
Most of AWM’s tactical strategies are designed to provide a measure of downside protection in severe equity
market declines by reducing normal equity exposure by up to 100%. In AWM’s view, it is not possible to fully
“time” the market, always selling at the “top”, and re-entering at the market “low”. AWM’s tactical strategies
are therefore not intended to prevent all losses in client accounts and will not do so. It does not seek to
reduce the risk of losses in normal equity market corrections or declines. Instead, AWM’s tactical strategies
seek to limit portfolio losses by reducing equity exposure in client accounts in more extreme market
conditions, so preserving more assets to participate in any ensuing market recoveries.
While AWM’s tactical strategies are designed to reduce the magnitude of losses in severe equity market
declines, there can be no guarantee that it will successfully do so. If AWM does not correctly identify price
trends in the equity markets, client investment portfolios may not receive the measure of protection AWM’s
tactical strategies are designed to provide. In addition, since AWM does not intend to reduce equity
exposure in the Core Balanced strategies, or a portion of the Core/Tactical Balanced strategies, a significant
portion of the assets in these accounts will at all times remain invested and exposed to the risks associated
with the equity markets.
Global Core-Tactical
The macro core tactical strategy may invest in U.S., international and emerging equities, fixed income and
alternative ETF. The asset allocation is determined based on portfolio optimization and macro-economic
outlook. The strategy is designed to provide a downside protection in severe equity market declines by
reducing equity exposure up to 70%.
Global Tactical
Global Tactical may invest in sector funds which may be adversely affected by the performance of the specific
sector or group of industries on which they are based, and may make small cap investments, which are
subject to greater volatility than those in other asset categories. Although index funds are designed to provide
investment results that generally correspond to the price and yield performance of their respective underlying
indices, the funds may not be able to exactly replicate the performance of the indices because of the fund
expenses and other factors. The strategies also make international investments, which are subject to
additional risks, such as currency fluctuation, confiscatory policy, political instability or potential illiquidity,
including investing in emerging markets, which may accentuate these risks. In addition, they make fixed
income investments, which are subject to various risks, including changes in interest rates, credit quality,
American Wealth Management 570 Hammill Lane, Reno, Nevada 89511 | (775) 332-7000 | (800) 288-2772 | financialhealth.com
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market valuations, liquidity, prepayment, corporate events, tax ramifications and other risks. Specifically,
bonds are subject to market and interest rate risk if sold prior to maturity. Bond values and yields will decline
as interest rates rise and bonds are subject to availability and change in price.
Flexfolio U.S. Sector
Flexfolio U.S. Sector Strategy may invest in U.S. sectors which may be adversely affected by the performance
of the specific sector or group of industries on which they are based. The strategy will make an equal
portfolio allocation to each sector that meets the investment criteria. As the number of sectors that meet
the criteria diminishes, the dollars will be reallocated equally to the remaining sectors. Once the number of
sectors that meet the investment criteria drops below four, the portfolio will invest the excess cash in money
markets or short term bonds. The largest allocation to any one sector will not exceed approximately 25%.
Flexfolio Global Sector
Flexfolio Global Sector Strategy may invest in global sectors which may be adversely affected by the performance
of the specific sector or group of industries on which they are based. The strategy will make an equal portfolio
allocation to each sector that meets the investment criteria. As the number of sectors that meet the criteria
diminishes, the dollars will be reallocated equally to the remaining sectors. Once the number of sectors that
meet the investment criteria drops below four, the portfolio will invest the excess cash in money markets or short
term bonds. The largest allocation to any one sector will not exceed approximately 25%.
Flexfolio U.S. Factors
Flexfolio US Factors may invest in U.S. market capitalization weighted funds and factor weighted funds which
may be adversely affected by the performance of the specific sector or group of industries on which they are
based, and may make mid cap and small cap investments, which are subject to greater volatility than those in
other asset categories. The strategy will make an equal portfolio allocation to each fund that meets the
investment criteria. As the number of funds that meet the criteria diminishes, the dollars will be reallocated
equally to the remaining funds. Once the number of funds that meet the investment criteria drops below
four, the portfolio will invest the excess cash in money markets or short-term bonds. The largest allocation to
any one fund will not exceed approximately 25%.
Flexfolio Defender
The Flexfolio Defender Allocation strategy brings together and U.S. sector, global tactical equity, and tactical fixed
income strategy modules into one portfolio. The strategy seeks to manage risk through both strategic and
tactical allocation to a diversified group of equity, fixed income, and alternative exchange traded funds
(ETFs). The strategy may move 100% of the equity component to cash during declining market cycles.
When necessary, the fixed income portion for the portfolio can also shift 100% to cash or short-term bonds
due to market volatility and rising interest rates. The strategy may invest in sector funds which may be
adversely affected by the performance of the specific sector or group of industries on which they are based,
and may make small cap investments, which are subject to greater volatility than those in other asset
categories. The strategies also make international investments, which are subject to additional risks, such as
currency fluctuation, confiscatory policy, political instability or potential illiquidity, including investing in
emerging markets, which may accentuate these risks. In addition, they make fixed income investments, which
are subject to various risks, including changes in interest rates, credit quality, market valuations, liquidity,
American Wealth Management 570 Hammill Lane, Reno, Nevada 89511 | (775) 332-7000 | (800) 288-2772 | financialhealth.com
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prepayment, corporate events, tax ramifications and other risks. Specifically, bonds are subject to market
and interest rate risk if sold prior to maturity. Bond values and yields will decline as interest rates rise and
bonds are subject to availability and change in price.
Dividend Core-Tactical
The Dividend Core-Tactical Allocation strategy brings together high dividend equity, U.S. sector, global tactical
equity, and tactical fixed income, strategy modules into one portfolio. The strategy seeks to manage risk through
both strategic and tactical allocation to a diversified group of equity, fixed income, and alternative exchange traded
funds (ETFs). The strategy may move between 65% to 80% of the equity component to cash during declining
market cycles, depending on the portfolio’s strategic equity allocation. When necessary, the fixed income portion
for the portfolio can also shift 100% to cash or short-term bonds due to market volatility and rising interest rates.
The strategy may invest in sector funds which may be adversely affected by the performance of the specific sector
or group of industries on which they are based, and may make small cap investments, which are subject to greater
investments, which are
volatility than those in other asset categories. The strategies also make international
subject to additional risks, such as currency fluctuation, confiscatory policy, political
instability or potential
illiquidity, including investing in emerging markets, which may accentuate these risks. In addition, they make fixed
income investments, which are subject to various risks, including changes in interest rates, credit quality, market
valuations, liquidity, prepayment, corporate events, tax ramifications and other risks. Specifically, bonds are
subject to market and interest rate risk if sold prior to maturity. Bond values and yields will decline as interest rates
rise and bonds are subject to availability and change in price.
Dividend Growth
The High Dividend Equity portfolio seeks to invest in a diversified blend of approximately 20 U.S. Large Cap stocks
with higher-than-average dividend yields. These companies have strong balance sheets and are paying dividends
that typically exceed the S&P 500 index. The portfolio is subject to market risk and is designed for the investors
looking for a modest amount of growth and income over the longer term.
Quality Growth
The Growth Equity portfolio seeks to invest in a blend of approximately 20 U.S. Large Cap stocks. These
companies have both above average financial strength and have favorable earnings and price trends. The
portfolio is subject to market risk and is designed for investors looking for growth over the longer term.
Market Cap Growth
The Market Cap Growth strategy seeks to invest in an equal weighting of the top 10 to 20 holdings in either the
S&P 500 index or Nasaq-100 index. The portfolio holdings will change according to the changes in the S&P 500
or Nasdaq-100 index respectively. The portfolio is subject to market risk and is designed for investors looking for
growth over the long term.
Diversified Income
Diversified Income invests in fixed income investments, which are subject to various risks, including changes
in interest rates, credit quality, market valuations, liquidity, prepayment, corporate events, tax ramifications
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and other risks. Specifically, bonds are subject to market and interest rate risk if sold prior to maturity. Bond
values and yields will decline as interest rates rise and bonds are subject to availability and change in price.
The strategy may also make international investments, which are subject to additional risks, such as currency
fluctuation, confiscatory policy, political instability or potential illiquidity, including investing in emerging
markets, which may accentuate these risks.
Flexfolio Tactical Income
Tactical Income Strategy invests in fixed income investments through mutual funds and/or exchange traded
funds (ETFs) and is designed to limit downside volatility. Fixed income investments are subject to various
risks, including changes in interest rates, credit quality, market valuations, liquidity, prepayment, corporate
events, tax ramifications and other risks. Specifically, bonds are subject to market and interest rate risk if
sold prior to maturity. Bond values and yields will decline as interest rates rise and bonds are subject to
availability and change in price. The strategy may make international investments, which are subject to
additional risks, such as currency fluctuation, confiscatory policy, political instability or potential illiquidity,
including investing in emerging markets, which may accentuate these risks.
Municipal Income
The Municipal Income Strategy is a laddered bond portfolio that attempts to diversify among municipalities,
states, and types of bonds. The portfolio purchases individual municipal bonds with the intent to hold the
bond until its maturity, in order to minimize the effects of market volatility and interest rate risk over the
longer term.
Bond Ladder
The Bond Ladder Strategy is a laddered bond portfolio that attempts to diversify among investment grade
and high yield bonds with different maturities. The portfolio may purchase the Invesco BulletShares ETFs
with the intent to hold each ETF until its maturity, in order to minimize the effects of market volatility and
interest rate risk over the long-term.
Allocation Risk. The Fund’s particular allocations may have a significant effect on the Fund’s performance.
Allocation risk is the risk that the selection of exchange-traded products (ETPs) and the allocation of assets
among such ETPs will cause the Fund to underperform other funds with a similar investment objective that do
not allocate their assets in the same manner or the market as a whole.
Exchange-Traded Note Risk. ETNs are senior, unsecured, unsubordinated debt securities issued by an
underwriting bank that are designed to provide returns that are linked to a particular reference asset or
benchmark less investor fees. ETNs have a maturity date and generally are backed only by the creditworthiness
of the issuer. As a result, the value of an ETN may be influenced by time to maturity, level of supply and
demand for the ETN, volatility and lack of liquidity in the underlying market (e.g., the commodities market),
changes in the applicable interest rates, and changes in the issuer’s credit rating and economic, legal, political
or geographic events that affect the underlying market. ETNs also may be subject to commodities market risk
and credit risk.
Exchange-Traded Product Risk. Through its investments in ETPs, the Fund is subject to the risks associated with
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the ETPs’ investments or reference assets/benchmark components, including the possibility that the value of
the securities or instruments held by or linked to an ETP could decrease. These risks include any combination
of the risks described below, as well as certain of the other risks described in this section. The Fund’s exposure
to a particular risk will be proportionate to the Fund’s overall allocation and the ETPs’ asset allocation.
Commodity Risk. The commodities industries can be significantly affected by the level and volatility of
commodity prices; world events including international monetary and political developments; import
controls and worldwide competition; exploration and production spending; and tax and other
government regulations and economic conditions.
Concentration Risk. An ETP may, at various times, concentrate in the securities of a particular industry,
group of industries, or sector, and when a fund is over-weighted in an industry, group of industries, or
sector, it may be more sensitive to any single economic, business, political, or regulatory occurrence
than a fund that is not over-weighted in an industry, group of industries, or sector.
Credit Risk. Certain of the ETPs are subject to the risk that a decline in the credit quality of a portfolio
investment could cause the ETP’s share price to fall. The ETPs could lose money if the issuer or
guarantor of a portfolio investment or the counterparty to a derivatives contract fails to make timely
principal or interest payments or otherwise honor its obligations.
Emerging Markets Risk. There is an increased risk of price volatility associated with an ETP’s
investments in emerging market countries, which may be magnified by currency fluctuations relative
to the U.S. dollar.
Equity Risk. The prices of equity securities in which an ETP invests in or is exposed to rise and fall daily.
These price movements may result from factors affecting individual companies, industries or the
securities market as a whole. In addition, equity markets tend to move in cycles which may cause stock
prices to fall over extended periods of time.
Fixed Income Risk. An ETP’s investments in fixed income securities are subject to the risk that the
securities may be paid off earlier or later than expected. Either situation could cause the ETP to hold
securities paying lower- than-market rates of interest, which could hurt the Fund’s yield or share price.
Foreign Currency Risk. Currency movements may negatively impact the value of an ETP security even
when there is no change in the value of the security in the issuer’s home country. Under normal
circumstances, the ETPs do not intend to hedge against the risk of currency exchange rate
fluctuations, but some ETPs may reserve the right to do so if there is extreme volatility in currency
exchange rates.
Foreign Securities Risk. An ETP’s investments in securities of foreign issuers involve certain risks
including, but not limited to, risks of adverse changes in foreign economic, political, regulatory and
other conditions, or changes in currency exchange rates or exchange control regulations (including
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limitations on currency movements and exchanges). In certain countries, legal remedies available to
investors may be more limited than those available with respect to investments in the United States. In
addition, the securities of some foreign companies may be less liquid and, at time, more volatile than
securities of comparable U.S. companies.
Growth Investing Risk. An ETP may pursue a “growth style” of investing. Growth stocks can be volatile
for several reasons. Since those companies usually invest a high portion of earnings in their businesses,
they may lack the dividends of value stocks that can cushion stock prices in a falling market. The prices
of growth stocks are based largely on projections of the issuer’s future earnings and revenues. If a
company’s earnings or revenues fall short of expectations, its stock price may fall dramatically.
High-Yield Risk. An ETP may invest in high-yield securities and unrated securities of similar credit
quality (commonly known as “junk bonds”). High-yield securities generally pay higher yields (greater
income) than investment in higher quality securities; however, high-yield securities and junk bonds
may be subject to greater levels of interest rate, credit and liquidity risk than funds that do not invest
in such securities and are considered predominantly speculative with respect to an issuer’s continuing
ability to make principal and interest payments.
Income Risk. An ETP may derive dividend and interest income from certain of its investments. This
income can vary widely over the short- and long-term. If prevailing market interest rates drop,
distribution rates of an ETP’s income producing investments may decline which then may adversely
affect the Fund’s value.
Interest Rate Risk. An ETP’s investments in fixed income securities are subject to the risk that interest
rates rise and fall over time. As with any investment whose yield reflects current interest rates, an
ETP’s yield will change over time. During periods when interest rates are low, an ETP’s yield (and total
return) also may be low. To the extent that the investment advisor (or sub-advisor) of an ETP
anticipates interest rate trends imprecisely, the ETP could miss yield opportunities or its share price
could fall.
Large-Capitalization Risk. An ETP may invest in large-cap companies. Returns on investments in stocks
of large U.S. companies could trail the returns on investments in stocks of smaller and midsized
companies.
Mid-Capitalization Risk. An ETP may invest in mid-cap companies. Mid-sized companies may be more
volatile and more likely than large-capitalization companies to have limited product lines, markets or
financial resources, or depend on a few key employees. Returns on investments in stocks of mid-size
companies could trail the returns on investments in stocks of larger or smaller companies.
Small-Capitalization Risk. An ETP may invest in small-cap companies. Small-capitalization companies
may be more vulnerable than larger, more established organizations to adverse business or economic
developments. In particular, small- capitalization companies may have limited product lines, markets,
and financial resources and may be dependent upon a relatively small management group. These
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securities may be listed on an exchange or trade over-the-counter and may or may not pay dividends.
During a period when small-cap stocks fall behind other types of investments — large-cap stocks, for
instance — the ETP’s performance could be reduced.
Value Investing Risk. Because it may invest indirectly in value stocks, the Fund could suffer losses or
produce poor results relative to other funds, even in a rising market, if the underlying ETF’s
investment advisor or underlying ETP’s issuers assessment of a company’s value or prospects for
exceeding earnings expectations or market conditions is wrong.
Liquidity Risk. Liquidity risk exists when particular Fund investments are difficult to purchase or sell. This can
reduce the Fund’s returns because the Fund may be unable to transact at advantageous times or prices.
Market Risk. Due to market conditions, the Fund’s investments may fluctuate significantly from day to day.
This volatility may cause the value of your investment in the Fund to decrease.
Portfolio Turnover Risk. The Fund may experience relatively high portfolio turnover, which may result in
increased transaction costs and lower Fund performance.
Tax Risk. In order to qualify for the favorable U.S. federal income tax treatment accorded to regulated
investment companies (“RICs”), the Fund must derive at least 90% of its gross income in each taxable year from
certain categories of income (“qualifying income”) and must satisfy certain asset diversification requirements.
Certain of the Fund’s investments may generate income that is not qualifying income. If the Fund were to fail
to meet the qualifying income test or asset diversification requirements and fail to qualify as a RIC, it would be
taxed in the same manner as an ordinary corporation, and distributions to its shareholders would not be
deductible by the Fund in computing its taxable income.
Trading Risk. Shares of the Fund may trade above or below their net asset value (“NAV”). The trading price of
the Fund’s shares may deviate significantly from their NAV during periods of market volatility. In addition,
trading in shares of the Fund may be halted because of market conditions or for reasons that, in view of the
NYSE Arca, Inc. (the “Exchange”), make trading in shares inadvisable.
Tax Information. The Fund makes distributions that may be taxed as ordinary income, qualified dividend
income or capital gains (or a combination thereof), unless you are investing through a tax-advantaged
arrangement such as a 401(k) plan or an individual retirement account (“IRA”), which may be taxed upon
withdrawal.
Payments to Broker-Dealers and Other Financial Intermediaries. Investors purchasing shares in the
secondary market through a brokerage account or with the assistance of a broker may be subject to brokerage
commissions and charges. If you purchase Fund shares through a broker-dealer or other financial intermediary
(such as a bank), the Fund or AWM may pay the intermediary for the sale of Fund shares and related services.
These payments may create a conflict of interest by influencing broker-dealers or other intermediaries and
your salesperson to recommend the Fund over another investment.
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Disciplinary Information
Form ADV Part 2A, Item 9
AWM has no disciplinary information to disclose.
Other Financial Industry Activities and Affiliations
Form ADV Part 2A, Item 10
Certain representatives of American Wealth Management (AWM) also sell products and services through their
affiliations with insurance agencies and their broker-dealer M.S. Howells & Co.
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Form ADV Part 2A, Item 11
AWM and its officers, directors and employees may buy or sell securities that AWM buys or sells for clients.
In most cases, these transactions occur in clients’ accounts opened by AWM or the officer, director or employee.
As a result, the AWM officer, director or employee account participates in the same transactions, at the same
time and on the same terms as any other client account.
In the less frequent instance where transactions of this type take place in an outside account, the Chief
Compliance Officer’s review of all personal transactions reports ensures that these transactions do not
disadvantage clients in any way.
As required to the Investment Advisers Act of 1940, AWM has adopted a Code of Ethics that describes the
standards of conduct expected of its directors, officer and employees. The Code of Ethics covers the use of
material non-public information, limitations on gifts and entertainment and personal securities transactions of
officers, directors and employees. The Code of Ethics requires that AWM and certain of AWM’s officers,
directors, and employees report their proprietary or personal securities holdings and transactions and obtain
pre-approval of certain investments such as initial public offerings and limited offerings.
Upon request, AWM will provide any client or prospective client with a copy of its Code of Ethics.
Brokerage Practices
Form ADV Part 2A, Item 12
Brokerage Discretion
AWM has entered into an agreement with Pershing Advisor Solutions, LLC (PAS) and Charles Schwab & Co.,
Inc. (Schwab) to provide custody and trading execution services within its clients’ accounts. This decision was
made based on account management technology, software compatibility, and competitive transaction costs.
Clients are typically required to pay the transactions costs within their accounts in addition to the annual
management fee.
AWM has not entered into any soft dollar relationship with PAS or Schwab or any other broker-dealer. PAS
or Schwab may provide AWM with free research and other services that may enhance AWM’s portfolio
management capabilities with respect to its clients generally, although their research and other services will
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not necessarily directly benefit the client paying the brokerage fees or commissions. Similarly, AWM may
receive computer software and/or systems support from PAS and Schwab which enhances AWM ability to
manage client accounts maintained at PAS and Schwab. However, AWM does not direct brokerage
transactions to PAS or Schwab in order to receive free research or service.
AWM may receive certain services from PAS or Schwab that generally benefit only AWM and not its clients.
These services include, but are not limited to, educational conferences and events (including PAS or Schwab
events where certain fees may be discounted or waived in order for AWM to attend); technology,
compliance, legal and business consulting services; access to publications and conferences on practice
management and business succession; and other general services. PAS or Schwab may provide some of these
services itself. In other cases, PAS or Schwab will arrange for third-party vendors to provide the services to
AWM, as applicable. PAS or Schwab may also provide us with other benefits such as occasional business
entertainment of our personnel. Certain of the benefits mentioned above are offered to AWM in exchange
for our commitment to cause a specified amount of AWM client assets to be placed or maintained in PAS’ or
Schwab’s custody, which could raise potential conflicts of interest or other material effects on the advice we
provide to our clients.
Block Trades
AWM will frequently purchase or sell the same security at the same time for a number of clients having the
same investment strategy. In these cases, trades in the same security for clients will be aggregated or
“blocked” into a single order in an effort to obtain the best executions available with or through PAS or
through Schwab, or to allocate equitable among AWM’s clients differences in prices that may have been
obtained or incurred if client orders were individually placed. In block trades, all transactions (including any
partial fills) will be averaged as to price and allocated among AWM’s clients in proportion to the purchase and
sale orders placed for each client on any given day. Where AWM block trades, including securities in which
AWM and its officers, directors and employees may invest, AWM will do so in accordance with the SEC No-
Action Letter, SMC Capital, Inc. AWM will not receive any additional compensation in connection with block
trades.
Trade Error Policy
AWM seeks to address trade errors fairly and equitably. If a trading error is discovered before the trade is
settled, AWM will correct the error outside of client accounts so that no client account is affected by the
trade. Unless the Broker-Dealer / Custodian accepts responsibility for the error, any gain or loss will go into
AWM’s error account. AWM’s policy regarding trade errors discovered pre-settlement creates a conflict of
interest because it benefits from gains by using them to offset losses. If a trade error is discovered after the
trade has settled, AWM will correct the error and the client will retain the gain, unless the client advises AWM
that they do not wish to retain the gain. If AWM is responsible for the error, AWM will contribute funds or
securities to the client’s account to place the client in the same financial position they would have been in the
absence of the error. If the Broker-Dealer/Custodian is responsible for the error, AWM will request the
Broker-Dealer / Custodian to make the client whole.
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Review of Accounts
Form ADV Part 2A, Item 13
AWM’s portfolio managers and operations analysts review client accounts on an ongoing basis. Status reports
and billing statements are issued quarterly for investment management accounts. Reports and reviews may be
oral or written and available via mail or electronic delivery depending on the nature and scope of services desired
by the client.
Client Referrals and Other Compensation
Form ADV Part 2A, Item 14
AWM has no active solicitation of referral arrangements with broker-dealers or other third parties and has made a
decision not to enter into any new agreements.
AWM may receive an economic benefit from PAS or Schwab in the form of support products and general services
made available to us and other independent investment advisors that have their clients maintain accounts at PAS or
Schwab. These products and services, and how they benefit AWM, are described in Item 12 – Brokerage Practices. The
availability to AWM of PAS or Schwab products and services is not based on AWM giving particular investment advice,
such as buying particular securities for our clients
Custody
Form ADV Part 2A, Item 15
AWM does not take physical or constructive custody of client assets other than to deduct fees for advisory
services.
Clients receive monthly or quarterly account statements directly from Pershing Advisor Solutions LLC or
Charles Schwab & Co., Inc. These statements include the account balances, positions held and transactions
that were made throughout the period and will reflect a deduction for the quarterly advisory fee.
AWM also produces written performance reports that it sends to its clients. The reports shows transactions in
client accounts during the relevant period, provides account positions, time-weighted returns, a summary of
investment advisory fees, and additional relevant information. AWM reports may vary from the custodial
statements based on accounting procedures, reporting dates, or valuation methodologies of certain securities.
We strongly encourage clients to carefully review and compare all statements, and to contact AWM with any
questions or if there is ever a material difference between the statements received.
Investment Discretion
Form ADV Part 2A, Item 16
AWM has authority to determine which securities are bought or sold and the amount of securities to be bought
and sold for all client accounts that AWM manages on a discretionary basis. However, this authority may be
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limited with respect to some accounts by investment restrictions or other limitations imposed by the client.
Before assuming discretionary authority, AWM requires the client(s) sign an investment management agreement
granting AWM limited power of attorney and authority to supervise and direct the investment of the account,
making and implementing investment decisions, all without prior consultation with the client, in accordance with
the investment objective and specified services within the agreement.
Voting Client Securities
Form ADV Part 2A, Item 17
AWM declines to vote proxies for its clients including individuals, pension and profit-sharing plans, trusts, estates,
charitable organizations, corporations, and business entities. Clients will receive their proxies or other solicitations
directly from the custodian or the transfer agent.
Financial Information
Form ADV Part 2A, Item 18
AWM has no financial information to disclose.
Additional Information
Form ADV Part 2A, Item 19
AWM has no additional information.
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