Overview
- Headquarters
- Dallas, TX
- Total Firm Assets
- $852 million
- Average High-Net-Worth Client Portfolio Size
- $1.1 million
Fee Structure
Primary Fee Schedule (APEIRON ADV PART 2A)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $250,000 | 1.95% |
| $250,001 | $500,000 | 1.85% |
| $500,001 | $1,000,000 | 1.75% |
| $1,000,001 | $2,000,000 | 1.65% |
| $2,000,001 | and above | 1.55% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $18,250 | 1.82% |
| $5 million | $81,250 | 1.62% |
| $10 million | $158,750 | 1.59% |
| $50 million | $778,750 | 1.56% |
| $100 million | $1,553,750 | 1.55% |
Clients
- High-Net-Worth Share of Firm Assets
- 69.13%
- Number of High-Net-Worth Clients
- 526
- Total Client Accounts
- 2,387
- Discretionary Accounts
- 2,381
- Non-Discretionary Accounts
- 6
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Pension Consulting, Investment Advisor Selection
Regulatory Filings
- SEC CRD Number
- 289273
Additional Brochure: APEIRON ADV PART 2A (2026-05-26)
View Document Text
Apeiron RIA
10000 North Central Expressway
Ste. 700, Dallas, TX 75231
(972) 421‐2068
http://www.apeironplanning.com
May 20, 2026
This Brochure provides information about the qualifications and business practices of Apeiron RIA. If you
have any questions about the contents of this Brochure, please contact us at (972) 421‐2068 or via email
at info@apeironplanning.com. The information in this Brochure has not been approved or verified by the
United States Securities and Exchange Commission (“SEC”) or by any state securities authority.
Apeiron RIA is a Registered Investment Adviser. Registration of an Investment Adviser does not imply any
level of skill or training. The oral and written communications of an Adviser provide you with information
that you may use to determine whether to hire or retain them.
information about Apeiron RIA
is also available on
Additional
the SEC’s website at
www.adviserinfo.sec.gov. You can search this site by using a unique identifying number, known as a CRD
number. The CRD number for Apeiron RIA is 289273. The SEC’s web site also provides information about
any persons affiliated with Apeiron RIA who are registered, or are required to be registered, as Investment
Adviser Representatives of Apeiron RIA.
Apeiron RIA
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Item 2 – Material Changes
There are the following material updates since the last annual updating amendment dated March 25,
2026.
The firm has updated Item 14 to include the use of testimonials.
The firm has updated Item 4 and 5 to include charging fee’s based on client’s net worth.
The firm has added the recommendation of structured products. (Items 4, 5 and 8)
Item 3 – Table of Contents
Item 1: Cover Page
Item 2 – Material Changes ....................................................................................................................2
Item 3 – Table of Contents ...................................................................................................................2
Item 4 – Advisory Business Introduction ...............................................................................................3
Item 5 – Fees and Compensation ..........................................................................................................5
Item 6 – Performance Based Fee and Side by Side Management ...........................................................8
Item 7 – Types of Client(s) ....................................................................................................................8
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ...................................................9
Item 9 – Disciplinary Information ....................................................................................................... 12
Item 10 – Other Financial Industry Activities and Affiliations ............................................................... 12
Item 11 – Code of Ethics, Participation or Interest in Client Accounts and Personal Trading .................. 13
Item 12 – Brokerage Practices ............................................................................................................ 15
Item 13 – Review of Accounts ............................................................................................................. 16
Item 14 – Client Referrals and Other Compensation ............................................................................ 16
Item 15 – Custody .............................................................................................................................. 17
Item 16 – Investment Discretion ......................................................................................................... 18
Item 17 – Voting Client Securities ....................................................................................................... 18
Item 18 – Financial Information .......................................................................................................... 18
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Item 4 – Advisory Business Introduction
Our Advisory Business
Apeiron RIA LLC is a Registered Investment Adviser (“Adviser”) which offers investment advice regarding
securities, insurance, and other financial services to our clients. We are registered through and regulated
by the United States Securities and Exchange Commission (“SEC”).
Apeiron RIA, LLC (hereinafter “ARIA”) was founded in 2011, and the current owners are JMARS Financial,
LLC who is owned by James Marsden and The Hammel Group, Inc who is owned by Scott Hammel. James
Marsden also serves as the firm’s Chief Compliance Officer. We offer advisory services to individuals, high
net worth individuals, trusts, estates, corporate pension and profit‐sharing plans corporations, small
businesses, churches, and other institutional clients. Our firm does not have a minimum account opening
balance.
Portfolio Management
Through its Investment Advisor Representatives (“IAR”) ARIA offers ongoing Portfolio Management
Services (“Portfolio Management”) based on the individual goals, objectives, time horizon, and risk
tolerance of each client. ARIA provides Portfolio Management through the Portfolio Manager (“PM”), Third
Party Money Manager (“TPMM”), or Unified Managed Account (“UMA”) Programs. In either Program the
IAR will assess the client’s current financial picture and construct a plan to aid in the selection of a portfolio
that is tailored to and matches each client's specific situation. Assessment of a client’s financial situation
can be through an interview, written assessment, or through an Investment Policy Statement – which will
determine the Portfolio Management services to be provided. Portfolio Management may include, but is
not limited to, investment strategy; personal investment policy; asset allocation; asset selection; trading;
risk tolerance and portfolio monitoring.
ARIA will request discretionary authority from clients in order to select securities and execute transactions
without permission from the client prior to each transaction. Clients may impose reasonable restrictions
on investing in certain securities or types of securities in accordance with their values or beliefs. However,
if the restrictions prevent ARIA from properly servicing the client account, or if the restrictions would
require ARIA to deviate from its standard suite of services, ARIA reserves the right to decline the investment
relationship.
ARIA can provide ongoing investment advisory services through its comprehensive wealth management
program, which can include portfolio management and financial planning. Clients engage the Firm for asset
management services and may also receive financial planning and consulting as part of the overall advisory
relationship. Financial planning services may be included as part of a bundled fee arrangement or, in certain
cases, may be billed as a separate fee in addition to asset management fees. Bundled advisory fees may be
calculated based on a client’s net worth rather than solely on assets under management or included with
the AUM fee. The specific fee structure applicable to each client, including whether financial planning is
included in the advisory fee or charged separately, is described in Item 5 of this Brochure and outlined in
the client’s advisory agreement.
ARIA may suggest the utilization of a turn-key TPMM Program for investment management. TPMMs
recommended by ARIA include Adhesion, 55IP, Envestnet, SEI Private Trust Company, iCapital, First Trust,
and Institutional Securities Corp, although this list is subject to change. Some UMAs recommended are
offered through Charles Schwab’s UMAX (“UMAX”) turn-key asset management program. If client opts to
utilize a UMA, ARIA will have discretion within the UMA to select investments or third-party investment
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advisors (“Sub-Advisors”), who will select, on a discretionary basis, the investments for Clients. ARIA may
also recommend the use of private investment or equity funds. If a client opts to participate in a private
investment fund it is important to know these investments generally involve various risk factors, including,
but not limited to, potential for complete loss of principal, liquidity constraints and lack of transparency. A
complete discussion of the risks of private investments is set forth in each fund’s offering documents, which
will be provided to each client for review and consideration.
Investments recommended or selected by ARIA (or selected Sub-Advisors) include stocks, mutual funds,
closed end funds, fixed income securities, real estate funds (including REITs), insurance products including
fee-based annuities, hedge funds, private equity funds, ETFs (including ETFs investing in the gold and
precious metal sectors), treasury inflation protected/inflation linked bonds, commodities, non-U.S.
securities, venture capital funds, private placements, structured products, third-party investment advisors
or other investments available through the custodian or UMA recommended to the client by ARIA.
Financial Planning
Financial plans and financial planning may include, but are not limited to, investment planning; retirement
planning; legacy planning; charitable planning; divorce planning; life insurance; retirement account
recommendations; estate planning; tax concerns; college planning; business planning; and debit/credit
planning. Some of the Estate Planning will be outsourced to an estate planning attorney or through third-
party software designed to assist clients in creating customized estate planning documents. Please be
advised that, as a non-legal, non-CPA advisory firm, we do not provide legal or tax advice. While we offer
general information and education on estate planning concepts, including the purpose of common
documents and their alignment with financial goals, these tools are intended for informational purposes
only. We strongly recommend consulting with a licensed attorney or certified public accountant to review
your estate plan and ensure it meets your specific needs and complies with relevant laws.
Most financial planning activities are included in the asset management process. Standalone financial
planning for a fee is also available. Written financial plans or financial consultations provided to clients by
ARIA usually include general recommendations for a course of activity or specific actions to be taken by
clients. It is ultimately the decision of the client to act on recommendations provided by ARIA.
All recommendations developed by us are based upon our professional judgment. We cannot guarantee
the results of any of our recommendations.
Retirement and Pension Plan Consulting
For our firm’s Retirement Plan accounts, our service begins with an analysis of the current retirement plan
structure, custodian, third‐party administrator, daily record keeper, investments, managed investment
models, and fees. The analysis is designed to determine if we can add value to the plan and what areas, if
any, may be deficient from both a regulatory perspective and from a financial advisory perspective. We
will offer you one or more of the following services: Plan design and asset selection consultation; Develop
and annually review Investment Policy Statement (“IPS”); Develop investment menu according to the IPS;
Review plan sponsor’s stated financial criteria for each investment option; Monitor each investment
option according to the IPS; Quarterly portfolio statements, rate of return reports, asset allocation
statements; Provide investment research and performance information on investment options;
Investment option replacement guidance; Personal consultations with the plan sponsor as necessary;
Develop Plan Investment Committee Charter, as needed; Fiduciary due diligence assistance; Attendance
at Plan Committee and other meetings; Annual Fiduciary Plan Review; Fiduciary education services to Plan
Committee; Participant education, guidance, and enrollment; Vendor coordination assistance;
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Benchmarking services.
When delivering Employee Retirement Income Security Act of 1974, as amended (“ERISA”) fiduciary
services, we will perform those services for the retirement plan as a fiduciary under ERISA Section
3(21)(A)(ii) and will act in good faith and with the degree of diligence, care and skill that a prudent person
rendering similar services would exercise under similar circumstances.
In our capacity as a 3(21) plan fiduciary, we will conduct research to determine appropriate investment
selections and allocations and to project potential ranges of returns and market values over various time
periods and using various cash flows to assist the plan sponsor in determining the appropriate investment(s)
for the retirement plan.
Other Services
We may recommend and sell life, disability, health, and long‐term care insurance. We will receive the
usual and customary commissions associated with these sales from the insurance company. You will not
pay a separate fee for these and your advisory fee will not be reduced by any payments we receive from
these sales.
Written Acknowledgement of Fiduciary Status
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement
Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing
retirement accounts. The way we make money creates some conflicts with your interests, so we
operate under a special rule that requires us to act in your best interest and not put our interest ahead
of yours. Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give
prudent advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
As of December 31, 2025, Apeiron RIA LLC manages approximately $852,000,000, where
$807,000,000 is managed on a discretionary basis and $45,000,000 is managed on a non-discretionary
basis.
Item 5 – Fees and Compensation
Portfolio Management Fees
Apeiron RIA does not require a minimum account balance. The fee charged by the firm is based upon the
amount of money you invest, and the fee rate, rate schedule, and terms are negotiated individually by IAR’s
of the firm and can therefore vary by IAR based on the investment program selected, the custodian used,
and other factors determined by the individual IAR. The firm makes no representation related to the
competitiveness of fees among its IAR’s or compared to other firms, and clients should note that they may
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be able to find comparable services from other IAR’s within the firm or from other firms at a lower cost or
fee. Clients in the Portfolio Manager Program will execute an Investment Advisory Agreement
(“Agreement”) that outlines services provided, as well as a description of the fees (“Advisory Fees”) charged
by ARIA. Advisory Fees are withdrawn directly from the client’s accounts with client’s written authorization
or may be invoiced to the client and paid by check. Clients may select the method by which they are billed.
Additionally, clients should note that a conflict of interest exists in that an IAR collects additional revenue
when under certain programs compared to others and under certain billing terms compared to others. For
example, services purchased through the firm’s wrap fee program could potentially cost clients less than
purchasing similar services from the firm on a stand‐alone basis, in that brokerage costs (if any) are paid on
behalf of the client through the wrap program. However, since most trading done by the firm is made with
no transaction costs, there is relatively little if any cost difference between wrap versus non‐wrap
structures. Generally, whether wrap or non‐wrap structure is offered is based on the program used by the
IAR, although an IAR may for example elect to recommend a non‐wrap structure for accounts with client
directed securities (i.e., securities selected by the client rather than the IAR) which will incur transaction
fees not covered by the firm. For information regarding the firm’s wrap fee program, see the firm’s
Appendix 1 Wrap Fee Brochure.
In addition to our Advisory Fees, in non-wrap accounts, clients are also responsible for the transaction
charges, fees and other expenses charged by the firm (“Custodian”) who holds the client’s Assets. Advisory
Fees are separate and distinct from the fees and expenses charged by investments like mutual funds and
exchange traded funds (ETFs). In these cases, the fees and expenses are described in each fund's prospectus
or available through common financial websites. These fees will generally include a management fee, other
fund expenses, and a possible distribution fee. Like the internal expenses charged by mutual funds and
ETFs, Sub-Advisors accessible through UMAs charge a fee (“Manager Fee”) that are in addition to the
Advisory Fees charged by ARIA. Clients who select the UMA Program will execute an Investment Advisory
Agreement that reflects the UMA relationship and will describe the Manager Fees, and further information
is available through the UMA websites and/or through the IAR at ARIA. Additionally, the investments
selected for the clients are not exclusively available to ARIA and could be obtained through other
unaffiliated firms, potentially at a lower fee.
ARIA may bill in advance or in arrears and typically monthly. For accounts billed in advance, ARIA uses the
account balance on the last business day of the month prior to billing for the market value of the assets
upon which the Advisory Fees are based. If the account is closed prior to the end of the period for which it
has been billed in advance, the client will receive a pro-rata refund. In some cases, cash flows deposits or
withdrawals will also receive a pro-rata fee or credit in the following month’s bill. In other situations, cash
flows will not be adjusted. For accounts billed in arrears ARIA uses the account balance on the last business
day of the month prior to billing for the market value of the assets upon which the Advisory Fees are based.
To ensure accounts are billed appropriately, fees are adjusted to reflect cash inflows and outflows during a
billing period. For example, if a contribution is made during a billing period, the contribution amount is only
billed for the number of days it was in the account. Alternately, if withdrawals are made during the billing
period, the withdrawn amounts are only billed up to the date they leave the account. The Advisory
Agreement will explain in further detail whether accounts are billed in advance or arrears and how the
Advisor Fees are calculated.
The following is the ARIA standard fee schedule:
Total Assets Under Management Maximum Annual Fees
$ 0 to $ 250,000
$ 250,001 to $ 500,000
1.95 %
1.85 %
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$ 500,001 to $ 1,000,000
$ 1,000,001 to $ 2,000,000
$ 2,000,001 and up
1.75 %
1.65 %
1.55 %
These fees are generally negotiable, and the final fee schedule is identified in the Agreement. In some cases,
ARIA may charge a flat dollar amount or flat annual percentage as noted in the Agreement, but the
maximum Advisory Fee will not exceed 1.95%. Clients may terminate the agreement without penalty for a
full refund of ARIA's fees within five business days of signing the Investment Advisory Contract. Thereafter,
clients may terminate the Investment Advisory Contract generally with 5 days' written notice.
ARIA offers wealth management services, which include asset management and financial planning. These
services may be provided under different fee structures depending on the client engagement. In some
cases, asset management and financial planning are provided together for a single bundled advisory fee
based on a client’s net worth (as reasonably determined by the Firm using client-provided information).
This bundled fee does not exceed 0.50% and is billed monthly in arrears pursuant to the client’s advisory
agreement. In other arrangements, financial planning services are included as part of the Firm’s asset
management services and covered under the asset-based (AUM) advisory fee. Additionally, financial
planning and consulting services may, in certain circumstances, be provided under a separate fee
arrangement in addition to asset management services. When charged separately, financial planning fees
can be collected in advance or arrears as described in the client’s advisory agreement. Please also see the
Financial Planning fee section below for separate fee details.
No increase in the annual fee shall be effective without prior written notification to you. Although we
believe our advisory fee is reasonable considering the fees charged by other investment advisers offering
similar services/programs, we cannot guarantee that our fees will be lower than other advisers.
Fees for structured products are not passed through to the client from the TPMM. The deal terms are a
result of the net of fee amount invested. The terms change per note and are indicated in the prospectus.
For example, client has 100k, a hypothetical fee for a note might be .25% or $250 (subject to change based
on that deal's parameters). This would leave $99,750 to deploy in the various instruments to create the
note. There are no additional fees from the issuer.
ARIA will charge the same fees to the clients as agreed in the client agreement. Some advisors use different
fee structures but the highest possible fee at each asset tier is listed in the standard fee schedule above.
Retirement Plan Consulting Fees
Advisory fees for the plan are paid to us by the plan, or directly from the plan sponsor, or in some cases a
combination of both. These fees are generally collected by the plan record keeper or vendor and paid
directly to our firm. For initial and subsequent years, the fee paid for our services will be a flat annual fee
up to $100,000 or a fee based upon the amount of assets under management, up to 1.00%. Fees based
upon the amount of assets under management will be calculated as follows:
Percentage
Portfolio Size (AUM)
1.00%
0.75%
0.50%
0.25%
Negotiable
Apeiron RIA
$0‐$1,000,000
$1,000,001‐$5,000,000
$5,000,001‐20,000,000
$20,000,001‐$50,000,000
$50,000,001+
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This fee includes services as an ERISA section 3(21) or 3(38) fiduciary with respect to client’s plan.
Apeiron RIA, LCC’s advisory agreement with each plan sponsor outlines the timing of fees collected and
the process of fee remittal to our firm.
Financial Planning/Consulting Fees
We charge Financial Planning fees up to $50,000, which shall be negotiable depending upon certain
circumstances. The maximum hourly fee for these services is up to $500.
Regarding estate planning, Apeiron RIA typically charges up to $2,000, but in some cases may waive the
fee at the Advisor’s discretion or bundle it in with financial planning. Financial Planning fees are generally
paid monthly, quarterly, semiannual, or annual installments and are paid via check, by direct debit from
the client’s account at the custodian ACH debit from the client’s checking account, or credit card via
AdvicePay, and the financial planning agreement will state whether financial planning fees are paid in
advance or in arrears.
Clients may terminate the agreement without penalty, for full refund of ARIA’s fees, within five business
days of signing the Financial Planning Agreement. Thereafter, clients may terminate the Financial Planning
Agreement generally upon written notice.
Other Compensation
In their separate capacity as licensed insurance agents (as described in Item 10), our IARs may recommend
and sell life, disability, health, and long‐term care insurance and will receive the usual and customary
commissions in addition to any agreed upon advisory fee.
While our IAR’S endeavor always to put the interest of our clients first as part of our fiduciary duty, the
possibility of receiving additional income creates a conflict of interest and may affect his judgment when
making recommendations. We require that all IARs disclose this conflict of interest when such
recommendations are made. Also, we require IARs to disclose that Clients may purchase recommended
insurance products from other insurance agents not affiliated with ARIA.
Item 6 – Performance Based Fee and Side by Side Management
We do not charge any performance‐based fees. These are fees based on a share of capital gains on or
capital appreciation of the assets of a client.
Item 7 – Types of Client(s)
We provide portfolio management services to individuals, high-net-worth individuals, trusts, estates,
corporate pension and profit‐sharing plans, corporations, small businesses, churches and other
institutional clients.
We have no minimum account opening balance.
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Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Generally, we believe in a holistic approach to our financial planning and investment management
practice. As part of our analysis, we analyze your risk profile and goals to help us determine the
appropriate asset allocations to use for your assets. Your IAR may create a custom asset allocation
designed just for your specific goals which addresses the level of risk you are comfortable assuming and
that will be fluid so that it can change where your individual circumstances change. We may also use one
of our third‐party money manager’s portfolios. Asset allocation can range from conservative income to
very aggressive growth-oriented approaches. These portfolios are also fluid so that they can change as a
client’s goals change.
Methods of Analysis
ARIA’s and third-party manager’s investment analysis and strategies may incorporate any, all or a
combination of the following techniques: fundamental analysis, modern portfolio theory, technical
analysis, and cyclical analysis as part of our overall investment management discipline; the implementation
of these analyses as part of our investment advisory services to you may include any, all, or a combination
of the following: Fundamental Analysis: Fundamental analysis is a technique that attempts to determine a
security’s value by focusing on the underlying factors that affect a company's actual business and its
prospects. Fundamental analysis is about using real data to evaluate a security's value. It refers to the
analysis of the economic well‐being of a financial entity as opposed to only its price movements. The end
goal of performing fundamental analysis is to produce a value that we can compare with the security's
current price, with the aim of figuring out what sort of position to take with that security (underpriced =
buy, overpriced = sell or short). Modern Portfolio Theory (MPT): We use Modern Portfolio Theory to help
select the funds we use in your account. Modern portfolio theory tries to understand the market, rather
than looking for what makes each investment opportunity unique. Investments are described statistically,
in terms of their expected long‐term return rate and their expected short‐term volatility. The volatility is
equated with "risk," measuring how much worse than average an investment's bad years are likely to be.
The end goal is to identify your acceptable level of risk tolerance, and then to find a portfolio with the
maximum expected return for that level of risk.
Technical Analysis
Technical Analysis is a technique that attempts to determine a security’s value by developing models and
trading rules based upon price and volume transformation. Technical analysis assumes that a market’s price
reflects all relevant information, so the analysis focuses on the history of a security’s trading behavior
rather than external drivers such as economic, fundamental and news events. The practice of technical
analysis incorporates the importance of understanding how market participants perceive and act upon
relevant information rather than focusing on the information itself. Ultimately, technical analysts develop
trading models and rules by evaluating factors such as market trends, market participant behaviors, supply
and demand and pricing patterns and correlations. As with other types of analysis, the predictive nature of
technical analysis can vary greatly; models and rules are often modified and updated as new patterns and
behaviors develop. Past performance is not an indicator of future return. Cyclical Analysis: While we do not
attempt to time the market, we may use cyclical analysis in conjunction with other strategies to help
determine if shifts are required in your investment strategies depending upon long and short‐term trends
in financial markets and the performance of the overall national and global economy.
Investment Strategies
To perform this analysis, we use many resources, such as: Various technology platforms for example
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Morningstar, Riskalyze, Research Affiliates, etc.; Financial newspapers and magazines (e.g., Wall Street
Journal, Forbes, etc.); Annual reports, prospectuses, filings; Company presses releases and websites
Investment strategies we use to implement any investment advice given to you include, but are not limited
to: Long term purchases (securities held at least a year); Short term purchases (securities sold within a year);
Trading (securities sold within 30 days); Short sales; Margin Transactions; Option writing, including covered
options, uncovered options or spreading strategies (Options writing or trading involves a contract to
purchase a security at a given price, not necessarily at market value, depending on the market. This strategy
includes the risk that an option may expire out of the money resulting in minimal or no value and the
possibility of leveraged loss of trading capital due to the leveraged nature of stock options).
Risk of Loss
We cannot guarantee our analysis methods will yield a return. In fact, a loss of principal is always a risk.
Investing in securities involves a risk of loss that you should be prepared to bear. You need to understand
that investment decisions made for your account by us are subject to various market, currency, economic,
political, and business risks. The investment decisions we make for you will not always be profitable nor
can we guarantee any level of performance.
A list of all risks associated with the strategies, products, and methodology we offer are listed: Alternative
Investment Risk: Investing in alternative investments is speculative, not suitable for all clients, and
intended for experienced and sophisticated investors who are willing to bear the high economic risks of
the investment, which can include: Loss of all or a substantial portion of the investment due to leveraging,
short‐selling or other speculative investment practices; lack of liquidity in that there may be no secondary
market for the fund, and none expected to develop; volatility of returns; absence of information regarding
valuations and pricing; delays in tax reporting; less regulation and higher fees than mutual funds. Bond
Fund Risk: Bond funds generally have higher risks than money market funds, largely because they typically
pursue strategies aimed at producing higher yields of the risks associated with bond funds include: call
Risk (the possibility that falling interest rates will cause a bond issuer to redeem, or call, its high‐yielding
bond before the bond's maturity date).Credit Risk (the possibility that companies or other issuers whose
bonds are owned by the fund may fail to pay their debts, including the debt owed to holders of their
bonds). Credit risk is less of a factor for bond funds that invest in insured bonds or U.S. Treasury bonds.
By contrast, those that invest in the bonds of companies with poor credit ratings generally will be subject
to higher risk. Interest Rate Risk (the risk that the market value of the bonds will go down when interest
rates go up). Because of this, you can lose money in any bond fund, including those that invest only in
insured bonds or Treasury bonds. Prepayment Risk (the chance that a bond will be paid off early). For
example, if interest rates fall, a bond issuer may decide to pay off (or "retire") its debt and issue new
bonds that pay a lower rate. When this happens, the fund may not be able to reinvest the proceeds in an
investment with as high a return or yield. Fundamental Analysis Risk: Fundamental analysis, when used in
isolation, has several risks: There are an infinite number of factors that can affect the earnings of a
company, and its stock price, over time. These can include economic, political, and social factors, in
addition to the various company statistics; the data used may be out of date; It is difficult to give
appropriate weightings to the factors; it assumes that the analyst is competent; it ignores the influence of
random events such as oil spills, product defects being exposed, and acts of God and so on. Modern
Portfolio Theory (MPT) Risk: Modern Portfolio Theory tries to understand the market as a whole and
measure market risk to reduce the inherent risks of investing in the market. However, with every financial
investment strategy there is a risk of a loss of principal. Not every investment decision will be profitable,
and there can be no guarantee of any level of performance. Cyclical Analysis Risk: Looking at market cycles
in conjunction with other investment strategies can be useful when making investment decisions.
However, market cycles are not always predictable. Each financial investment strategy has benefits and
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ADV Part 2A
risks. Not every investment decision will be profitable, and there can be no guarantee of any level of
performance. Exchange Traded Fund (“ETF”) Risk: Most ETFs are passively managed investment
companies whose shares are purchased and sold on a securities exchange. An ETF represents a portfolio
of securities designed to track a particular market segment or index. ETFs are subject to the following risks
that do not apply to conventional funds: The market price of the ETF’s shares may trade at a premium or
a discount to their net asset value; An active trading market for an ETF’s shares may not develop or be
maintained; and there is no assurance that the requirements of the exchange necessary to maintain the
listing of an ETF will continue to be met or remain unchanged. Insurance Product Risk: The rate of return
on variable insurance products is not stable, but varies with the stock, bond, and money market
subaccounts that you choose as investment options. There is no guarantee that you will earn any return
on your investment and there is a risk that you will lose money. Before you consider purchasing a variable
product, make sure you fully understand all its terms. Carefully read the prospectus. Some of the major
risks include: Liquidity and Early Withdrawal Risk (there may be a surrender charges for withdrawals within
a specified period, which can be six to eight years). Any withdrawals before a client reaches the age of 59
½ are generally subject to a 10 percent income tax penalty in addition to any gain being taxed as ordinary
income. Sales and Surrender Charges – Asset‐based sales charges or surrender charges. These charges
normally decline and eventually are eliminated the longer you hold your shares. For example, a surrender
charge could start at 7 percent in the first year and decline by 1 percent per year until it reaches zero. Fees
and Expenses (there are a variety of fees and expenses which can reach 2% and more such as: mortality
and expense risk charges, administrative fees, underlying fund expenses, charges for any special features
or riders).Bonus Credits (some products offer bonus credits that can add a specified percentage to the
amount invested ranging from 1 percent to 5 percent for each premium payment). Bonus credits,
however, are usually not free. To fund them, insurance companies typically impose high mortality and
expense charges and lengthy surrender charge periods. Guarantees (insurance companies provide several
specific guarantees). For example, they may guarantee a death benefit or an annuity payout option that
can provide income for life. These guarantees are only as good as the insurance company that gives them.
Market Risk (the possibility that stock fund or bond fund prices overall will decline over short or even
extended periods). Stock and bond markets tend to move in cycles, with periods when prices rise and
other periods when prices fall. Principal Risk (the possibility that an investment will go down in value, or
"lose money," from the original or invested amount). Mutual Funds Risk: Following is a list of some general
risks associated with investing in mutual funds. Country Risk (the possibility that political events (a war,
national elections), financial problems (rising inflation, government default), or natural disasters (an
earthquake, a poor harvest) will weaken a country's economy and cause investments in that country to
decline). Currency Risk (the possibility that returns could be reduced for Americans investing in foreign
securities because of a rise in the value of the U.S. dollar against foreign currencies. Also called exchange‐
rate risk). Income Risk (the possibility that a fixed‐income fund's dividends will decline because of falling
overall interest rates). Industry Risk (the possibility that a group of stocks in a single industry will decline
in price due to developments in that industry). Inflation Risk (the possibility that increases in the cost of
living will reduce or eliminate a fund's real inflation‐adjusted returns). Manager Risk (the possibility that
an actively managed mutual fund's investment adviser will fail to execute the fund's investment strategy
effectively resulting in the failure of stated objectives). Market Risk (the possibility that stock fund or bond
fund prices overall will decline over short or even extended periods. Stock and bond markets tend to move
in cycles, with periods when prices rise and other periods when prices fall). Principal Risk (the possibility
that an investment will go down in value, or "lose money," from the original or invested amount). Options
Risk: Options are contracts to purchase a security at a given price, risking that an option may expire out
of the money resulting in minimal or no value. An uncovered option is a type of options contract that is
not backed by an offsetting position that would help mitigate risk. The risk for a “naked” or uncovered put
is not unlimited, whereas the potential loss for an uncovered call option is limitless. Spread option
positions entail buying and selling multiple options on the same underlying security, but with different
strike prices or expiration dates, which helps limit the risk of other option trading strategies. Option
Apeiron RIA
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ADV Part 2A
writing also involves risks including but not limited to economic risk, market risk, sector risk, idiosyncratic
risk, political/regulatory risk, inflation (purchasing power) risk and interest rate risk. Stock Fund Risk:
Overall "market risk" poses the greatest potential danger for investors in stocks funds. Stock prices can
fluctuate for a broad range of reasons, such as the overall strength of the economy or demand for
products or services. Private Placements carry a substantial risk as they are subject to less regulation than
are publicly offered securities, the market to resell these assets under applicable securities laws may be
illiquid, due to restrictions, and liquidation may be taken at a substantial discount to the underlying value
or result in the entire loss of the value of such assets. Structured notes are debt securities issued by
financial institutions with performance linked to an underlying index or indices. Specifically, the return is
typically based on a single equity, a basket of equities, equity indices, interest rates, commodities, or
foreign currencies. The performance of a structured note is linked to the performance of the underlying
investment, so risk factors applicable to that investment will also apply to the structure note. Investing in
structured notes also carries liquidity risk, credit risk, and market risk. There is also the risk of capital loss
and additional complexity beyond more direct investment in the underlying asset. Technical Analysis risk:
Technical analysis is derived from the study of market participant behavior and its efficacy is a matter of
controversy. Methods vary greatly and can be highly subjective; different technical analysts can
sometimes make contradictory predictions from the same data. Models and rules can incur sufficiently
high transaction costs. Overall Risks: Clients need to remember that past performance is no guarantee of
future results. All funds carry some level of risk. You may lose some or all the money you invest, including
your principal, because the securities held by a fund goes up and down in value. Dividend or interest
payments may also fluctuate, or stop completely, as market conditions change. Before you invest, be sure
to read a fund's prospectus and shareholder reports to learn about its investment strategy and the
potential risks. Funds with higher rates of return may take risks that are beyond your comfort level and
are inconsistent with your financial goals. While past performance does not necessarily predict future
returns, it can tell you how volatile (or stable) a fund has been over a period. Generally, the more volatile
a fund, the higher the investment risk. If you'll need your money to meet a financial goal in the near‐term,
you probably can't afford the risk of investing in a fund with a volatile history because you will not have
enough time to ride out any declines in the stock market.
Past performance is not indicative of future results. Investing in securities involves a risk of loss that all
clients should be prepared to bear.
Item 9 – Disciplinary Information
Registered Investment Advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to your evaluation of us or the integrity of our management.
We do not have any information to disclose concerning ARIA or any of our IARs. We adhere to high ethical
standards for all IARs and associates.
Item 10 – Other Financial Industry Activities and Affiliations
Neither ARIA nor any of its management persons are registered as a broker‐dealer or registered as a
representative of a broker‐dealer, nor does it have any pending application to register. In addition, neither
ARIA nor its management persons are affiliated with any broker‐ dealer.
ARIA and its management persons are not registering as a commodity pool operator, futures commission
merchant, or commodity trading advisor.
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Registration Relationships Material to this Advisory Business and Possible
Conflicts of Interests
Investment adviser representatives of ARIA are licensed insurance agents. This activity creates a conflict
of interest since there is an incentive to recommend insurance products based on commissions or other
benefits received from the insurance company, rather than on the client’s needs. Additionally, the offer
and sale of insurance products by supervised persons of ARIA are not made in their capacity as a fiduciary,
and products are limited to only those offered by certain insurance providers. ARIA addresses this conflict
of interest by requiring its supervised persons to act in the best interest of the client at all times, including
when acting as an insurance agent. ARIA periodically reviews recommendations by its supervised persons
to assess whether they are based on an objective evaluation of each client’s risk profile and investment
objectives rather than on the receipt of any commissions or other benefits. ARIA will disclose in advance
how it or its supervised persons are compensated and will disclose conflicts of interest involving any advice
or service provided. At no time will there be tying between business practices and/or services (a condition
where a client or prospective client would be required to accept one product or service conditioned upon
the selection of a second, distinctive tied product or service). No client is ever under any obligation to
purchase any insurance product. Insurance products recommended by ARIA’s supervised persons may
also be available from other providers on more favorable terms, and clients can purchase insurance
products recommended through other unaffiliated insurance agencies.
A representative of ARIA is also an owner of L&H CPAs and Advisors. Clients are under no obligation to
use the services of L&H CPAs and Advisors LLC. ARIA will work with its clients’ chosen accounting firm to
provide advisory services. ARIA does compensate this registered employee for client referrals.
Selection of Other Advisers
ARIA will share compensation with third party manager(s) from the advisory fees collected from the client.
Details of these fees are/will be described in Item 5 – Fees and Compensation. The Adviser does not charge
a different fee for using a third‐party manager.
Item 11 – Code of Ethics, Participation or Interest in Client Accounts and
Personal Trading
General Information
We have adopted a Code of Ethics for all supervised persons of the firm describing its high standards of
business conduct, and fiduciary duty to you, our client. The Code of Ethics includes provisions relating to
the confidentiality of client information, a prohibition on insider trading, a prohibition of rumor
mongering, restrictions on the acceptance of significant gifts, the reporting of certain gifts and business
entertainment items, and personal securities trading procedures. All of our supervised persons must
acknowledge the terms of the Code of Ethics annually, or as amended.
Participation or Interest in Client Accounts
Our Compliance policies and procedures prohibit anyone associated with Apeiron RIA from having an
interest in a client account or participating in the profits of a client’s account without the approval of the
CCO.
The following acts are prohibited: Employing any device, scheme, or artifice to defraud; Making any untrue
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ADV Part 2A
Page 13 of 17
statement of a material fact; Omitting to state a material fact necessary to make a statement, considering
the circumstances under which it is made, not misleading; Engaging in any fraudulent or deceitful act,
practice, or course of business; Engaging in any manipulative practices.
Clients and prospective clients may request a copy of the firm's Code of Ethics by contacting the CCO.
Personal Trading
We may recommend securities to you that we will purchase for our own accounts. We may trade
securities in our account that we have recommended to you as long as we place our orders after your
orders. This policy is meant to prevent us from benefiting as a result of transactions placed on behalf of
advisory accounts.
Certain affiliated accounts may trade in the same securities with your accounts on an aggregated basis
when consistent with our obligation of best execution. When trades are aggregated, all parties will share
the costs in proportion to their investment. We will retain records of the trade Order (specifying each
participating account) and its allocation. Completed Orders will be allocated as specified in the initial
trade order. Partially filled Orders will be allocated on a pro rata basis. Any exceptions will be explained
on the Order.
ARIA has a personal securities transaction policy in place to monitor the personal securities transactions
and securities holdings of “Access Persons”. The policy requires that an Access Person of the firm provide
the Chief Compliance Officer or his/her designee with a written report of their current securities holdings
within ten (10) days after becoming an Access Person. Additionally, each Access Person must provide the
Chief Compliance Officer or his/her designee with a written report of the Access Person’s current
securities holdings at least once each twelve (12) months period thereafter on a date the Adviser selects;
provided, however that at any time that the Adviser has only one Access Person, he or she shall not be
required to submit any securities report described above.
We have established the following restrictions in order to ensure our fiduciary responsibilities regarding
insider trading are met: No securities for our personal portfolio(s) shall be bought or sold where this
decision is substantially derived, in whole or in part, from the role of IAR(s) of Apeiron RIA, unless the
information is also available to the investing public on reasonable inquiry. In no case, shall we put our own
interests ahead of yours.
Privacy Statement
We are committed to safeguarding your confidential information and hold all personal information
provided to us in the strictest confidence. These records include all personal information that we collect
from you or receive from other firms in connection with any of the financial services they provide. We
also require other firms with whom we deal with to restrict the use of your information. Our Privacy Policy
is available upon request.
Conflicts of Interest
ARIA’s IARs may employ the same strategy for their personal investment accounts as it does for its clients.
However, IARs may not place their orders in a way to benefit from the purchase or sale of a security.
We act in a fiduciary capacity. If a conflict of interest arises between us and you, we shall make every
effort to resolve the conflict in your favor. Conflicts of interest may also arise in the allocation of
investment opportunities among the accounts that we advise. We will seek to allocate investment
opportunities according to what we believe is appropriate for each account. We strive to do what is
equitable and in the best interests of all the accounts we advise.
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Item 12 – Brokerage Practices
Factors Used to Select Custodians
In recommending a custodian/broker‐dealer, we look for a company that offers relatively low transaction
fees, access to desired securities, trading platforms, and support services. We will recommend either the
custodian SEI Private Trust Co., and Charles Schwab & Co., Inc. Advisor Services, as the firm to custody
client assets although this may change over time.
Soft Dollars
We do not receive any soft dollars from broker‐dealers, custodians or third-party money managers.
Best Execution
We have an obligation to seek best execution for you. In seeking best execution, the determinative factor
is not the lowest possible commission cost but whether the transaction represents the best qualitative
execution, taking into consideration the full range of a broker‐dealer’s services, including the value of
research provided, execution capability, commission rates, reputation and responsiveness. Therefore, we
will seek competitive commission rates, but we may not obtain the lowest possible commission rates for
account transactions.
Brokerage for Client Referrals
In selecting and/or recommending broker‐dealers, we do not take into consideration whether or not we
will receive client referrals from the broker‐dealer or third party.
Directed Brokerage
Clients are permitted to use the custodian of their choosing. Not all advisory firms permit you to direct
brokerage. If you elect to select your own broker‐dealer or custodian and direct us to use them, you may
pay higher or lower fees than what is available through our relationships. Generally, we will not negotiate
lower rates below the rates established by the executing broker‐dealer or custodian for this type of
directed brokerage account, unless we believe that such rate is unfair or unreasonable for the size and
type of transaction. In all instances, we will seek best execution for you.
Trading
Transactions for each client account generally will be affected independently, unless we decide to
purchase or sell the same securities for several clients at approximately the same time. We may (but are
not obligated to) combine or “batch” such orders to obtain best execution, to negotiate more favorable
commission rates or to allocate equitably among our clients’ differences in prices and commission or other
transaction costs. Under this procedure, transactions will be price‐averaged and allocated among our
clients in proportion to the purchase and sale orders placed for each client account on any given day.
Transactions placed in an asset management account by a third-party manager will be executed through
their broker‐dealer or custodian. In determining best execution for these transactions, the third-party
manager is looking at whether the transaction represents the best qualitative execution, taking into
consideration the full range of a broker‐dealer’s services, including the value of research provided,
execution capability, commission rates, and responsiveness. While they look for competitive commission
rates, they may not obtain the lowest possible commission rates for account transactions. The aggregation
and allocation practices of mutual funds and third-party managers that we recommend to you are
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ADV Part 2A
Page 15 of 17
disclosed in the respective mutual fund prospectuses and third-party manager disclosure documents
which will be provided to you.
Item 13 – Review of Accounts
Reviews
Suitability reviews will be conducted at least annually or as agreed to by us. Reviews will be conducted by
the Chief Compliance Officer. You may request more frequent reviews and may set thresholds for
triggering events that would cause a review to take place. Generally, we will monitor for changes and
shifts in the economy, changes to the management and structure of an equity or company in which client
assets are invested, and market shifts and corrections.
Reports
The client will receive statements and confirmations from the custodian. We do not provide any
supplemental reporting.
Item 14 – Client Referrals and Other Compensation
Apeiron RIA will, from time to time, contract directly with and receive payments from broker/dealers,
insurance companies, investment companies, and other registered investment advisers to provide
investment advisory consulting services to the clients of those contracted financial institutions. Such
contractual engagements do not include assuming discretionary authority over brokerage accounts or the
monitoring of securities positions. Services offered to financial institution clients may include a general
review of client investments holdings, which may or may not result in our investment adviser
representative making specific securities recommendations or offering general investment advice.
Additionally, we receive compensation from third party managers for client referrals, and we pay
compensation to a registered employee that is also affiliated with L&H CPAs and Advisors, LLC, for client
referrals.
We also receive economic benefits from our custodian in the form of the support products and services
that are made available to us and to other independent investment advisors. These products and services,
how they benefit us, and the related conflicts of interest are described in Item 12 above. The availability
to us of these economic benefits is not based on us giving particular investment advice, such as buying or
recommending particular securities for our clients. Furthermore, our representatives are required to
make all investment decisions and recommendations based solely on the interests of the applicable client.
Charles Schwab & Co., Inc. Advisor Services provides us with access to Charles Schwab & Co., Inc. Advisor
Services’ institutional trading and custody services, which are typically not available to Charles Schwab &
Co., Inc. Advisor Services retail investors. These services generally are available to independent
investment advisers on an unsolicited basis, at no charge to them so long as a total of at least $10 million
of the adviser’s clients’ assets are maintained in accounts at Charles Schwab & Co., Inc. Advisor Services.
Charles Schwab & Co., Inc. Advisor Services includes brokerage services that are related to the execution
of securities transactions, custody, research, including that in the form of advice, analyses and reports,
and access to mutual funds and other investments that are otherwise generally available only to
institutional investors or would require a significantly higher minimum initial investment. For our client
accounts maintained in its custody, Charles Schwab & Co., Inc. Advisor Services generally does not charge
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ADV Part 2A
Page 16 of 17
separately for custody services but is compensated by account holders through commissions or other
transaction-related or asset-based fees for securities trades that are executed through Charles Schwab &
Co., Inc. Advisor Services or that settle into Charles Schwab & Co., Inc. Advisor Services accounts.
Charles Schwab & Co., Inc. Advisor Services also makes available to us other products and services that
benefit us but may not benefit its clients’ accounts. These benefits may include national, regional or our
specific educational events organized and/or sponsored by Charles Schwab & Co., Inc. Advisor Services.
Other potential benefits may include occasional business entertainment of personnel of us by Charles
Schwab & Co., Inc. Advisor Services personnel, including meals, invitations to sporting events, including
golf tournaments, and other forms of entertainment, some of which may accompany educational
opportunities. Other of these products and services assist us in managing and administering clients’
accounts. These include software and other technology (and related technological training) that provide
access to client account data (such as trade confirmations and account statements), facilitate trade
execution (and allocation of aggregated trade orders for multiple client accounts, if applicable), provide
research, pricing information and other market data, facilitate payment of our fees from its clients’
accounts (if applicable), and assist with back-office training and support functions, recordkeeping and
client reporting. Many of these services generally may be used to service all or some substantial number
of our accounts. Charles Schwab & Co., Inc. Advisor Services also makes available to us other services
intended to help us manage and further develop its business enterprise. These services may include
professional compliance, legal and business consulting, publications and conferences on practice
management, information technology, business succession, regulatory compliance, employee benefits
providers, and human capital consultants, insurance and marketing. In addition, Charles Schwab & Co.,
Inc. Advisor Services may make available, arrange and/or pay vendors for these types of services rendered
to us by independent third parties. Charles Schwab & Co., Inc. Advisor Services may discount or waive fees
it would otherwise charge for some of these services or pay all or a part of the fees of a third-party
providing these services to us. We are independently owned and operated and not affiliated with Charles
Schwab & Co., Inc. Advisor Services.
Our firm may ask existing clients to share feedback or provide testimonials about their experience with
our services on Google and other platforms. These testimonials are not compensated in any way—clients
do not receive fees, discounts, gifts, or any other form of benefit for participating.
We mayuse testimonials for advertising or promotional purposes.
Item 15 – Custody
We do not have physical custody of any accounts or assets. However, we are deemed to have constructive
custody of your account(s) since we have the ability to deduct your advisory fees from the custodian. You
should receive at least quarterly statements from the broker‐dealer or custodian that holds and maintains
your investment assets. We urge you to carefully review such statements.
We will not deduct our fee from your advisory account. Instead, we send information to your custodian
to debit your fees and to pay them to us. You will authorize the custodian in writing to pay us directly. In
addition, each time a fee is directly deducted from your account, we will concurrently: send the custodian
an invoice specifying the amount of the fee to be deducted from your account. The custodian will send
statements to you showing all disbursements for your account, including the amount of the advisory fee.
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ADV Part 2A
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Item 16 – Investment Discretion
We manage assets on a discretionary basis. We will receive discretionary authority from you at the time
of account opening. Our discretionary authority will be detailed in the Advisory Agreement. Prior to
assuming discretionary authority, clients must execute the Advisory Agreement.
Since we manage assets on a discretionary basis, you have given us the authority to determine the
following without your consent: Securities to be bought or sold for your account; amount of securities to
be bought or sold for your account; broker‐dealer to be used for a purchase or sale of securities for your
account; commission rates to be paid to a broker or dealer for your securities transaction.
In all cases, however, this discretion is exercised in a manner consistent with your stated investment
objectives for your account.
Item 17 – Voting Client Securities
As a matter of firm policy and practice, we do not have any authority to and do not vote proxies on behalf
of advisory clients. You retain the responsibility for receiving and voting proxies for any and all securities
maintained in your portfolios. We may provide advice to you regarding your voting of proxies. The
custodian will forward you copies of all proxies and shareholder communications relating to your account
assets.
Item 18 – Financial Information
We do not solicit fees of more than $1,200, per client, six months or more in advance. We are required to
provide you with certain financial information or disclosures about our financial condition. We have no
financial commitment that would impair our ability to meet any contractual and fiduciary commitments
to you, our client. We have not been the subject of any bankruptcy proceedings.
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ADV Part 2A
Page 18 of 17
Additional Brochure: APEIRON ADV PART 2A APPENDIX (2026-05-26)
View Document Text
Apeiron RIA
10000 North Central Expressway, Suite 700
Dallas, TX 75231
(972) 421‐2068
http://www.apeironplanning.com
Form ADV Part 2A Appendix 1
Wrap Fee Brochure
May 20, 2026
This wrap fee program brochure provides information about the qualifications and business practices of
Apeiron RIA. If you have any questions about the contents of this Brochure, please contact us at (972) 421‐
2068 or via email at info@apeironplanning.com. The information in this Brochure has not been approved
or verified by the United States Securities and Exchange Commission or by any state securities authority.
Apeiron RIA. is a Registered Investment Adviser. Registration of an investment adviser does not imply any
level of skill or training. The oral and written communications of an adviser provide you with information
that you may use to determine whether to hire or retain them.
information about Apeiron RIA
is also available on
Additional
the SEC’s website at
www.adviserinfo.sec.gov. You can search this site by using a unique identifying number, known as CRD
number. The CRD number for Apeiron RIA is 289273. The SEC’s web site also provides information about
any persons affiliated with Apeiron RIA who are registered, or are required to be registered, as Investment
Adviser Representatives of Apeiron RIA.
ADV Part 2A Appendix 1
Page 1 of 15
Apeiron RIA
Item 2 – Material Changes
There are the following material changes in this brochure from the last annual updating amendment to
this Wrap Fee Program Brochure on March 25, 2026 are described below. Material changes relate to
Apeiron RIA LLC's policies, practices or conflicts of interest.
The firm has updated Item 9 to include the use of testimonials.
Pursuant to SEC Rules, we will deliver you a summary of any material changes to this and subsequent
Brochures within 120 days of the close of our fiscal year. We will provide other ongoing disclosure
information about material changes as necessary. We may also provide other disclosure information
about material changes as necessary.
Currently, our Brochure may be requested at any time, without charge, by contacting our office at (972)
421‐2068.
Additional information about the firm is also available via the SEC’s web site www.adviserinfo.sec.gov.
The SEC’s web site also provides information about any persons affiliated with the firm who are registered,
or are required to be registered, as investment adviser representatives of the firm.
Apeiron RIA
ADV Part 2A Appendix 1
Page 2 of 15
Item 3 – Table of Contents
Item 1: Cover Page
Item 2 – Material Changes ...................................................................................................................... 2
Item 3 – Table of Contents ..................................................................................................................... 3
Item 4 – Services, Fees and Compensation .............................................................................................. 4
Item 5 – Account Requirements and Types of Clients .............................................................................. 9
Item 6 – Portfolio Manager Selection and Evaluation .............................................................................. 9
Item 7 – Client Information Provided to Portfolio Managers .................................................................. 12
Item 8 – Client Contact with Portfolio Managers ................................................................................... 12
Item 9 – Additional Information ........................................................................................................... 12
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ADV Part 2A Appendix 1
Page 3 of 15
Item 4 – Services, Fees and Compensation
Apeiron RIA LLC dba Apeiron RIA “ARIA” is a Registered Investment Adviser (“Adviser”) which offers this
wrap fee program for its advisory clients. We are registered through and regulated by the United States
Securities and Exchange Commission (“SEC”).
ARIA was founded in 2011, and the current owners are JMARS Financial, LLC who is owned by James
Marsden and The Hammel Group, Inc who is owned by Scott Hammel, James Marsden also serves as the firm’s
Chief Compliance Officer. We offer portfolio management services to individuals, high net worth
individuals, trusts, estates, corporate pension and profit‐sharing plans, charitable organizations,
foundations, endowments, corporations, small businesses, churches, and other institutional clients.
Investment advice is provided by Investment Adviser Representatives (“IAR”) associated with the firm.
These individuals are required to be appropriately licensed, qualified, and authorized to provide advisory
services while associated with the firm.
Factors Used to Select Custodians
Schwab’s Brokerage Services In addition to the advisory services, the wrap fee program includes certain
brokerage services of Charles Schwab & Co., Inc. (“Schwab”) a broker-dealer registered with the
Securities and Exchange Commission and a member of FINRA and SIPC. We are independently owned
and operated and not affiliated with Schwab. Schwab will act solely as a broker-dealer and not as an
investment advisor to you. It will have no discretion over your account and will act solely on instructions
it receives from us [or you]. Schwab has no responsibility for our services and undertakes no duty to you
to monitor our firm’s management of your account or other services we provide to you. Schwab will hold
your assets in a brokerage account and buy and sell securities and execute other transactions when we
[or you] instruct them to. We do not open the account for you.
In recommending a custodian/broker‐dealer, we look for a company that offers relatively low transaction
fees, access to desired securities, trading platforms, and support services. We will recommend either the
custodian SEI Private Trust Co., and Charles Schwab & Co., Inc. Advisor Services, as the firm to custody
client assets although this may change over time.
Charles Schwab & Co., Inc. Advisor Services provides us with access to Charles Schwab & Co., Inc. Advisor
Services’ institutional trading and custody services, which are typically not available to Charles Schwab &
Co., Inc. Advisor Services retail investors. These services generally are available to independent investment
advisers on an unsolicited basis, at no charge to them so long as a total of at least $10 million of the adviser’s
clients’ assets are maintained in accounts at Charles Schwab & Co., Inc. Advisor Services. Charles Schwab &
Co., Inc. Advisor Services includes brokerage services that are related to the execution of securities
transactions, custody, research, including that in the form of advice, analyses and reports, and access to
mutual funds and other investments that are otherwise generally available only to institutional investors or
would require a significantly higher minimum initial investment. For our client accounts maintained in its
custody, Charles Schwab & Co., Inc. Advisor Services generally does not charge separately for custody
services but is compensated by account holders through commissions or other transaction-related or asset-
based fees for securities trades that are executed through Charles Schwab & Co., Inc. Advisor Services or
that settle into Charles Schwab & Co., Inc. Advisor Services accounts.
Apeiron RIA
ADV Part 2A Appendix 1
Page 4 of 15
Charles Schwab & Co., Inc. Advisor Services also makes available to us other products and services that
benefit us but may not benefit its clients’ accounts. These benefits may include national, regional or our
specific educational events organized and/or sponsored by Charles Schwab & Co., Inc. Advisor Services.
Other potential benefits may include occasional business entertainment of personnel of us by Charles
Schwab & Co., Inc. Advisor Services personnel, including meals, invitations to sporting events, including golf
tournaments, and other forms of entertainment, some of which may accompany educational opportunities.
Other of these products and services assist us in managing and administering clients’ accounts. These include
software and other technology (and related technological training) that provide access to client account
data (such as trade confirmations and account statements), facilitate trade execution (and allocation of
aggregated trade orders for multiple client accounts, if applicable), provide research, pricing information
and other market data, facilitate payment of our fees from its clients’ accounts (if applicable), and assist
with back-office training and support functions, recordkeeping and client reporting. Many of these services
generally may be used to service all or some substantial number of our accounts. Charles Schwab & Co., Inc.
Advisor Services also makes available to us other services intended to help us manage and further develop
its business enterprise. These services may include professional compliance, legal and business consulting,
publications and conferences on practice management, information technology, business succession,
regulatory compliance, employee benefits providers, and human capital consultants, insurance and
marketing. In addition, Charles Schwab & Co., Inc. Advisor Services may make available, arrange and/or pay
vendors for these types of services rendered to us by independent third parties. Charles Schwab & Co., Inc.
Advisor Services may discount or waive fees it would otherwise charge for some of these services or pay all
or a part of the fees of a third-party providing these services to us. We are independently owned and
operated and not affiliated with Charles Schwab & Co., Inc. Advisor Services.
Wrap Fee Program Disclosures
The benefits under a wrap fee program depend, in part, upon the size of the account, the
costs associated with managing the account, and the frequency or type of securities transactions executed
in the account.
investments,
fixed
For example, a wrap fee program may not be suitable for all accounts,
including but not
limited to accounts holding primarily, and for any substantial period of time, cash or cash
equivalent
funds, or any
income securities or no-transaction-fee mutual
other type of security that can be traded without commissions or other transaction fees.
for advisory
is appropriate for you,
In order to evaluate whether a wrap [or bundled] fee arrangement
you should compare the agreed-upon Wrap Program Fee and any other costs associated
in our Wrap Fee Program with the amounts that would be charged by
with participating
fees, brokerage and execution
other advisers, broker-dealers, and custodians,
costs, and custodial services comparable to those provided under the Wrap Fee Program.
Conflict of Interest. When managing a client's account on a wrap fee basis, we receive as
compensation for our investment advisory services, the balance of the total wrap [or program] fee
you pay after custodial, trading and other management costs (including execution and transaction
fees) have been deducted. Accordingly, we have a conflict of interest because we have a financial
incentive to maximize our compensation by seeking to reduce or minimize the total costs incurred
in your account(s) subject to a wrap fee.
fee
arrangement
incentives
for
our
For
trade
example,
less
our wrap
frequently or select
investments
that
creates
that
reduce our costs, and
firm
to
in some
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cases increase expenses that are borne by the client.
fees
do
so without
paying
commissions
to
Schwab. We
are
available
Additionally, Schwab generally does not charge commissions or transaction
for online
trades of U.S. exchange-listed equities, U.S. exchange-listed ETFs, and no-transaction-fee
(“NTF”) mutual funds. This means that, in most cases, when we buy these types of securities, we
to
can
discuss Schwab’s execution related pricing with you so that you can compare the total costs of
entering into a wrap fee arrangement versus a non-wrap fee arrangement.] If you choose to enter
into a wrap fee arrangement, your total cost to invest could exceed the cost of paying for
brokerage and advisory services separately.
Relative Cost of Wrap Fee Program
A wrap fee is not based directly on the number of transactions in your account. Various factors influence
the relative cost of our wrap fee program to you, including the cost of our investment advice , custody and
brokerage services if you purchased them separately, the types of investments held in your account, and
the frequency, type and size of trades in your account. The program could cost you more or less than
purchasing our investment advice and custody/brokerage services separately.
incentive to execute transactions
Fees and Costs not included
Our wrap fee covers our advisory services and the brokerage and execution services provided by Schwab.
As a result, we have an
for your account at Schwab.
Our wrap fee does not cover all fees and costs. The fees not included in the wrap fee include charges
imposed directly by a mutual fund, index fund, or exchange traded fund which shall be disclosed in the
fund’s prospectus (i.e., fund management fees and other fund expenses), mark-ups and mark-downs,
spreads paid to market makers, fees (such as a commission or markup) for trades executed away from
[Schwab/Custodian] at another broker-dealer, wire transfer fees and other fees and taxes on brokerage
accounts and securities transactions.
Wrap Fee Program
We provide asset management services to individuals and businesses. Our focus is on helping you develop
and execute plans that are designed to build and preserve your wealth. We currently provide our asset
management services in investment programs that bundle or “wrap” services (investment advice, trade
execution, custody, etc.) together and charge a single fee based on the value of assets under management.
This is a program that allows us to create an investment model portfolio and manage it within your investment
guidelines and financial parameters. This program enables you to pursue your investment objectives with us
as manager all in one consolidated portfolio. We will assess the client’s current financial picture and construct
a plan to aid in the selection of a portfolio that is tailored to and matches each client's specific situation.
Assessment of a client’s financial situation can be through an interview, written assessment, or through an
Investment Policy Statement – which will determine the Portfolio Management services to be provided.
Portfolio Management may include, but is not limited to, investment strategy; personal investment policy;
asset allocation; asset selection; trading; risk tolerance and portfolio monitoring. The investments in the
portfolio account may include mutual funds, stocks, bonds, ETFs, closed end funds, etc.
We will meet with you to discuss your financial circumstances, investment goals and objectives, and to
determine your risk tolerance. We will ask you to provide statements summarizing current investments,
income and other earnings, recent tax returns, retirement plan information, other assets and liabilities,
wills and trusts, insurance policies, and other pertinent information.
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Based on the information you share with us, we will analyze your situation and recommend an appropriate
Wrap Fee Program. You will be provided with a targeted allocation of assets by class.
As part of our asset management services provided with our Wrap Fee Programs, we will: review your present
financial situation; monitor and track assets under management; provide portfolio statements, asset
allocation statement, rebalanced statements as needed; advise on asset selection; determine market
divisions through asset allocation models; provide research and information on performance and fund
management changes; build a risk management profile for you; monitor our portfolios for style drift and
benchmark performance, and provide portfolio rebalancing as necessary; assist you in setting and monitoring
goals and objectives; provide personal consultations as necessary upon your request or as needed.
You must notify us promptly when your financial situation, goals, objectives, personal circumstances, or
needs change.
You shall have the ability to impose reasonable restrictions on the management of your account, including
the ability to instruct us not to purchase certain mutual funds, stocks or other securities. These restrictions
may be a specific company security, industry sector, asset class, or any other restriction you request.
Under certain conditions, securities from outside accounts may be transferred into your advisory account;
however, we may recommend that you sell any security if we believe that it is not suitable for the current
recommended investment strategy. You are responsible for any taxable events in these instances. Certain
assumptions may be made with respect to interest and inflation rates and the use of past trends and
performance of the market and economy. Past performance is not indicative of future results.
We manage assets on a discretionary basis, which means you have given us the authority to determine
the following without your consent: securities to be bought or sold for your account; amount of securities
to be bought or sold for your account; broker‐dealer to be used for a purchase or sale of securities for
your account; commission rates to be paid to a broker or dealer for your securities transaction.
Trading may be required to meet initial allocation targets, after substantial cash deposits that require
investment allocation, and/or after a request for a withdrawal that requires liquidation of a position.
Additionally, your account may be rebalanced or reallocated periodically in order to reestablish the
targeted percentages of your initial asset allocation. This rebalancing or reallocation will occur on the
schedule we have determined together. You will be responsible for any and all tax consequences resulting
from any rebalancing or reallocation of the account. We are not tax professionals and do not give tax
advice. We also work with the tax professionals of your choice to assist you with tax planning.
We will help you open a custodial account(s). The funds in your account will be held in a separate account,
in your name, at an independent custodian, and not with us.
You will also receive our Advisory Agreement which describes what services you will receive and what
fees you will be charged. We are available during normal business hours either by telephone, fax, email,
or in person by appointment to answer your questions.
Fees and Compensation
A wrap fee program allows you to pay a specified fee for portfolio management services and the execution
of transactions. The fee is not based directly upon transactions in your account. The fee is bundled with
our costs for executing transactions in your account(s).
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Apeiron RIA does not require a minimum account balance. The fee charged by the firm is based upon the
amount of money you invest, the fee rate, rate schedule, and terms are negotiated individually by IAR’s
of the firm and can therefore vary by IAR based on the investment program selected, the custodian used,
and other factors determined by the individual IAR. The firm makes no representation related to the
competitiveness of fees among its IAR’s or compared to other firms, and clients should note that they may
be able to find comparable services from other IAR’s within the firm or from other firms at a lower cost
or fee. Additionally, clients should note that a conflict of interest exists in that an IAR collects additional
revenue when under certain programs compared to other programs within the firm and under certain
billing terms compared to those other programs offered with in the firm. For information regarding
investment management services provide outside the firm’s wrap fee program, see the firm’s Part 2A
Brochure.
Fees for fee investment management engagements under the wrap program are calculated based on
assets under management. The firm may charge a single flat rate or may charge a multi‐tiered rate which
reduces for higher account balances. The maximum fee rate however is 1.95% of assets under
management, and fees are negotiable. With some exceptions, multi‐tiered fee arrangements, multiple
accounts of one household (i.e., at the same mailing address), held at the same custodian, will be
considered one consolidated account in order to qualify for fee discounting. Clients should therefore note
that a conflict of interest exists in that an IAR collects additional revenue when offering billing terms that
do not consolidate accounts for purposes of fee discounting or when charging a higher fixed fee over a
potentially lower tiered fee, and so an IAR has an incentive to charge fees in a manner that results in a
higher fee.
The following is the ARIA standard fee schedule:
Total Assets Under Management Maximum Annual Fees
$ 0 to $ 250,000
$ 250,001 to $ 500,000
$ 500,001 to $ 1,000,000
$ 1,000,001 to $ 2,000,000
$ 2,000,001 and up
1.95 %
1.85 %
1.75 %
1.65 %
1.55 %
ARIA will bill in arrears and typically monthly. ARIA uses the account balance on the last business day of the
month prior to billing for the market value of the assets upon which the Advisory Fees are based. To ensure
accounts are billed appropriately, fees are adjusted to reflect cash inflows and outflows during a billing
period. For example, if a contribution is made during a billing period, the contribution amount is only billed
for the number of days it was in the account. Alternately, if withdrawals are made during the billing period,
the withdrawn amounts are only billed up to the date they leave the account. The Advisory Agreement will
explain in further detail how the Advisor Fees are calculated.
No increase in the annual fee shall be effective without prior written notification to you. Your account at
the custodian may also be charged for certain additional assets managed for you by us but not held by the
custodian (i.e., variable annuities, mutual funds, 401(k)s).
The fees we charge will be deducted directly from your account at the custodian, and the ongoing fee
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ADV Part 2A Appendix 1
deduction instruction will require your written authorization. You will be provided with a monthly or
quarterly statement reflecting deduction of the advisory fees.
Services purchased through this program could potentially cost clients less than purchasing similar
services from the firm on a stand‐alone basis, in that brokerage costs (if any) are paid on behalf of the
client through the wrap program. However, since most trading done by the firm is made with no
transaction costs, there is relatively little if any cost difference between wrap versus non‐wrap structures.
Generally, whether wrap or non‐wrap structure is offered is based on the program used by the IAR,
although an IAR may for example elect to recommend a non‐wrap structure for accounts with client
directed securities (i.e., securities selected by the client rather than the IAR) which will incur transaction
fees not covered by the firm.
Nevertheless, since the firm absorbs certain transaction costs in wrap program accounts, it should be
noted that we may have a financial incentive not to place trade orders in those accounts, so clients should
be aware that this potential conflict of interest may exist.
Clients are encouraged to compare the costs they may incur in this wrap program vs. a typical investment
management account, as the anticipated level of trading activity will impact the costs associated with
each type of arrangement. Although we believe our advisory fee is reasonable considering the fees
charged by other investment advisers offering similar services/programs, we cannot guarantee that our
fees will be lower than other advisers. Clients should note that they may be able to find comparable
services from other IAR’s within the firm or from other firms at a lower cost or fee.
As of December 31, 2025, Apeiron RIA LLC manages approximately $852,000,000, where $807,000,000 is
managed on a discretionary basis and $45,000,000 is managed on a non-discretionary basis.
Item 5 – Account Requirements and Types of Clients
There are no minimum account size requirements
The Adviser provides portfolio management services to individuals, high net worth individuals, trusts,
estates, corporations, trusts, endowments, non‐profits, and small business owners.
Item 6 – Portfolio Manager Selection and Evaluation
Portfolio Managers
In some instances, the IAR will select outside portfolio managers to management the investments under
this wrap fee program. In other instances, the IAR will not select outside portfolio managers to
management the investments under this wrap fee program and the IAR will be the sole portfolio manager
for this wrap fee program. The IAR’s background information can be found in the Form ADV Part 2B
Brochure Supplement provided.
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The IARs’ review performance information provided through the Custodian and other third-party vendors
like Orion.
Advisory Business
With respect to the wrap program, the Client has the ability to impose reasonable restrictions on the
management of your account, including the ability to instruct us not to purchase certain mutual funds,
stocks or other securities. These restrictions may be a specific company security, industry sector, asset
class, or any other restriction requested.
If such investment restrictions are implemented, the client will experience a different investment return
than what will be realized by the particular model itself. Such performance may be better or worse than
the particular model. For these reasons, if a client wishes to make a request concerning restrictions based
on specific securities, it may be more appropriate for the Client to participate in other portfolio
management programs. It should be noted, any standardized reports of model performance will not
reflect the performance of the particular model with restrictions applied. However, performance reports
of the Client’s account will accurately reflect the Client’s actual account performance with restrictions.
Performance‐Based Fees and Side‐by‐Side Management
The Adviser does not charge any performance‐based fees. These are fees based on a share of capital gains
on or capital appreciation of the assets of a client. The Adviser does not perform side‐by‐side
management.
Methods of Analysis, Investment Strategies and Risk of Loss
We believe in a holistic approach to our investment management practice. We primarily use asset
allocation model portfolios to address your goals and objectives. As part of our analysis, we analyze your
risk profile and goals to help us determine the appropriate asset allocations to use for your assets. We
may create a custom asset allocation designed just for your specific goals which addresses the level
of risk you are comfortable assuming and that will be fluid so that it can change where your individual
circumstances change. We may also use one of third‐party manager’s model portfolios. Asset allocation
model portfolios cover everything from conservative income to very aggressive growth-oriented
approaches. These portfolios are also fluid so that they can change as a client’s goals change.
ARIA’s investment analysis and strategies may incorporate any, all or a combination of the following
techniques:
Methods of Analysis
We use fundamental analysis, and modern portfolio theory analysis as part of our overall investment
management discipline; the implementation of these analyses as part of our investment advisory services
to you may include any, all, or a combination of the following:
Fundamental Analysis
Fundamental analysis is a technique that attempts to determine a security’s value by focusing on the
underlying factors that affect a company's actual business and its future prospects. Fundamental analysis
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is about using real data to evaluate a security's value. It refers to the analysis of the economic well‐being
of a financial entity as opposed to only its price movements.
The end goal of performing fundamental analysis is to produce a value that we can compare with the
security's current price, with the aim of figuring out what sort of position to take with that security
(underpriced = buy, overpriced = sell or short).
Modern Portfolio Theory (MPT)
We use Modern Portfolio Theory to help select the funds we use in your account.
Modern portfolio theory tries to understand the market as a whole, rather than looking for what makes
each investment opportunity unique. Investments are described statistically, in terms of their expected
long‐term return rate and their expected short‐term volatility. The volatility is equated with "risk,"
measuring how much worse than average an investment's bad years are likely to be. The end goal is to
identify your acceptable level of risk tolerance, and then to find a portfolio with the maximum expected
return for that level of risk.
Investment Strategies
In order to perform this analysis, we use many resources, such as: Morningstar, financial newspapers and
magazines (e.g., Wall Street Journal, Forbes, etc.), annual reports, prospectuses, filings; company press
releases and websites.
The investment strategies we use to implement any investment advice given to you include but are not
limited to: long term purchases ‐securities held at least a year; short term purchases ‐ securities sold within
a year; trading ‐securities sold within 30 days; short sales; margin Transactions; option writing. (Including
covered options, uncovered options or spreading strategies. Options writing or trading involves a contract
to purchase a security at a given price, not necessarily at market value, depending on the market. This
strategy includes the risk that an option may expire out of the money resulting in minimal or no value and
the possibility of leveraged loss of trading capital due to the leveraged nature of stock options.)
Risk of Loss
We cannot guarantee our analysis methods will yield a return. In fact, a loss of principal is always a risk.
Investing in securities involves a risk of loss that you should be prepared to bear. You need to understand
that investment decisions made for your account by us are subject to various market, currency, economic,
political, and business risks. The investment decisions we make for you will not always be profitable nor
can we guarantee any level of performance.
Voting Client Securities
As a matter of firm policy and practice, we do not have any authority to and does not vote proxies on
behalf of Clients. Clients retain the responsibility for receiving and voting proxies for any and all securities
maintained in your portfolios. We are authorized to instruct the custodian to forward you copies of all
proxies and shareholder communications relating to your account assets. Further, the Adviser will not be
required to take any action or render any advice with respect to any securities held in the Account, which
are named in or subject to class action lawsuits. The Adviser will, however, forward to the Client any
information the Firm receives regarding class action legal matters involving any security held in the
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Account and discuss such information if the Client so desires.
Item 7 – Client Information Provided to Portfolio Managers
The Adviser has access to all Client information obtained by the Adviser with respect to the particular
client accounts that they manage. The Adviser does not provide Client information to any other portfolio
managers.
Item 8 – Client Contact with Portfolio Managers
The primary point of contact for Clients with respect to this wrap fee program is their IAR. Clients are
always free to directly contact their IAR with any questions or concerns they have about their portfolios
or other matters.
Item 9 – Additional Information
Disciplinary Information
Registered Investment Advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to your evaluation of us or the integrity of our management.
We do not have any information to disclose concerning Apeiron RIA or any of our IARs. We adhere to high
ethical standards for all IARs and associates. We strive to do what is in your best interests.
Other Financial Industry Activities and Affiliations
A representative of ARIA is also an owner of L&H CPAs and Advisors. Clients are under no obligation to
use the services of L & H CPAs and Advisors LLC. Apeiron RIA will work with its client’s chosen accounting
firm to provide advisory services. ARIA does compensate this registered employee for client referrals.
Code of Ethics, Participation or Interest in Client Accounts and Personal
Trading
General Information
We have adopted a Code of Ethics for all supervised persons of the firm describing its high standards of
business conduct, and fiduciary duty to you, our client. The Code of Ethics includes provisions relating to
the confidentiality of client information, a prohibition on insider trading, a prohibition of rumor
mongering, restrictions on the acceptance of significant gifts, the reporting of certain gifts and business
entertainment items, and personal securities trading procedures. All of our supervised persons must
acknowledge the terms of the Code of Ethics annually, or as amended.
Participation or Interest in Client Accounts
We may recommend securities to you that we have purchased for our own accounts. We may trade
securities in our account that we have recommended to you as long as we place our orders after your
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orders. This policy is meant to prevent us from benefiting as a result of transactions placed on behalf of
advisory accounts.
The following acts are prohibited: employing any device, scheme, or artifice to defraud; making any untrue
statement of a material fact; omitting to state a material fact necessary in order to make a statement, in
light of the circumstances under which it is made, not misleading; engaging in any fraudulent or deceitful
act, practice or course of business; engaging in any manipulative practices; participating in client accounts.
Clients and prospective clients may request a copy of the firm's Code of Ethics by contacting the Chief
Compliance Officer.
Personal Trading
We may recommend securities to you that we will purchase for our own accounts. We may trade
securities in our account that we have recommended to you as long as we place our orders after your
orders. This policy is meant to prevent us from benefiting as a result of transactions placed on behalf of
advisory accounts.
Certain affiliated accounts may trade in the same securities with your accounts on an aggregated basis
when consistent with our obligation of best execution. When trades are aggregated, all parties will share
the costs in proportion to their investment. We will retain records of the trade Order (specifying each
participating account) and its allocation. Completed Orders will be allocated as specified in the initial trade
order. Partially filled Orders will be allocated on a pro rata basis. Any exceptions will be explained on the
Order.
We have established the following restrictions to ensure our fiduciary responsibilities regarding insider
trading are met:
• No securities for our personal portfolio(s) shall be bought or sold where this decision is
substantially derived, in whole or in part, from the role of IAR(s) of Apeiron RIA, unless the
information is also available to the investing public on reasonable inquiry. In no case, shall we put
our own interests ahead of yours.
ARIA has a personal securities transaction policy in place to monitor the personal securities transactions
and securities holdings of “Access Persons”. The policy requires that an Access Person of the firm provide
the Chief Compliance Officer or his/her designee with a written report of their current securities holdings
within ten (10) days after becoming an Access Person. Additionally, each Access Person must provide
the Chief Compliance Officer or his/her designee with a written report of the Access Person’s current
securities holdings at least once each twelve (12) months period thereafter on a date the Adviser selects;
provided, however that at any time that the Adviser has only one Access Person, he or she shall not be
required to submit any securities report described above.
Conflicts of Interest
ARIA representatives may employ the same strategy for personal investment account as they do for
clients. However, orders will not be placed in a way to benefit from the purchase or sale of a security.
We act in a fiduciary capacity. If a conflict of interest arises between us and you, we shall make every
effort to resolve the conflict in your favor. Conflicts of interest may also arise in the allocation of
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ADV Part 2A Appendix 1
investment opportunities among the accounts that we advise. We will seek to allocate investment
opportunities according to what we believe is appropriate for each account. We strive to do what is
equitable and in the best interests of all the accounts we advise.
Review of Accounts
Reviews will be conducted at least annually by the Client’s IAR. You may request more frequent reviews
and may set thresholds for triggering events that would cause a review to take place. Generally, we will
monitor for changes and shifts in the economy, changes to the management and structure of a mutual
fund or company in which client assets are invested, and market shifts and corrections. Additional reviews
may be conducted by our Chief Compliance Officer.
Reports
You will be provided with account statements reflecting the transactions occurring in the account on at
least a quarterly basis. These statements will be written or electronic depending upon what you selected
when you opened the account. You will be provided with paper confirmations for each securities
transaction executed in the account. You are obligated to notify us of any discrepancies in the account(s)
or any concerns you have about the account(s).
Client Referrals and Other Compensation
ARIA may contract directly with and receive payments from broker/dealers, insurance companies,
investment companies, and other registered investment advisers to provide investment advisory
consulting services to the clients of those contracted financial institutions. Such contractual engagements
do not include assuming discretionary authority over brokerage accounts or the monitoring of securities
positions. Services offered to financial institution clients may include a general review of client
investments holdings, which may or may not result in our investment adviser representative making
specific securities recommendations or offering general investment advice.
Additionally, we may receive compensation from third party managers for client referrals, and we may
pay compensation to a registered employee that is also affiliated with L&H CPAs and Advisors, LLC, for
client referrals.
We may also receive economic benefits from our custodian in the form of the support products and
services that are made available to us and to other independent investment advisors. These products and
services, how they benefit us, and the related conflicts of interest are described in Item 12 of Form ADV
Part 2A. The availability to us of these economic benefits is not based on us giving particular investment
advice, such as buying or recommending particular securities for our clients. Furthermore, our
representatives are required to make all investment decisions and recommendations based solely on the
interests of the applicable client.
Our firm may ask existing clients to share feedback or provide testimonials about their experience with
our services on Google and other platforms. These testimonials are not compensated in any way—clients
do not receive fees, discounts, gifts, or any other form of benefit for participating.
We may use testimonials for advertising or promotional purposes.
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Custody
We do not have physical custody of any accounts or assets. However, we are deemed to have constructive
custody of your account(s) since we have the ability to deduct your advisory fees from the custodian. You
should receive at least quarterly statements from the broker‐dealer or custodian that holds and maintains
your investment assets. We urge you to carefully review such statements.
We will not deduct our fee from your advisory account. Instead, we send information to your custodian
to debit your fees and to pay them to us. You will authorize the custodian in writing to pay us directly. In
addition, each time a fee is directly deducted from your account, we will concurrently: send the custodian
an invoice specifying the amount of the fee to be deducted from your account; and send you an invoice
specifying and itemizing the fee. Itemization includes the formula used to calculate the fee, the amount
of assets under management the fee is based on, and time period covered by the fee. The custodian will
send statements to you showing all disbursements for your account, including the amount of the advisory
fee.
Investment Discretion
We manage assets on a discretionary basis. We will receive discretionary authority from you at the time
of account opening. Our discretionary authority will be detailed in the Advisory Agreement. Prior to
assuming discretionary authority, clients must execute the Advisory Agreement.
Since we manage assets on a discretionary basis, you have given us the authority to determine the
following without your consent: securities to be bought or sold for your account, amount of securities to be
bought or sold for your account; broker‐dealer to be used for a purchase or sale of securities for your
account; commission rates to be paid to a broker or dealer for your securities transaction.
In all cases, however, this discretion is exercised in a manner consistent with your stated investment
objectives for your account.
Financial Information
We do not solicit fees of more than $1,200, per client, six months or more in advance. We are required to
provide you with certain financial information or disclosures about our financial condition. We have no
financial commitment that would impair our ability to meet any contractual and fiduciary commitments
to you, our client. We have not been the subject of any bankruptcy proceedings.
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