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APOLLON FINANCIAL, LLC
FORM ADV PART 2A – DISCLOSURE BROCHURE
Item 1 – Cover Page
111 Coleman Blvd, Suite 402
Mount Pleasant, SC 29464
(843) 579-0018
www.apollonfinancial.com
This Form ADV 2A (“Disclosure Brochure”) provides information about the qualifications and
business practices of Apollon Financial, LLC (“Apollon Financial” or the “Advisor”). If you
have any questions regarding the contents of this brochure, please do not hesitate to contact your
advisor or the Apollon Financial’s Chief Compliance Officer, Michael Herman by telephone at
(843) 579-0018 or by email at mike.herman@apollonwealth.com. The information in this
Disclosure Brochure has not been approved or verified by the United States Securities and
Exchange Commission (“SEC”) or by any state securities authority.
Apollon Financial is a registered investment advisor. Registration with the SEC or any state
securities authority does not imply a certain level of skill or training. Additional information
about Apollon Financial is available on the SEC’s website at www.adviserinfo.sec.gov by
searching with the Advisor’s firm name or CRD# 321217
September 16, 2025
Item 2 – Material Changes
Form ADV Part 2 requires registered investment advisors to amend their Disclosure Brochure when
information becomes materially inaccurate. If there are any material changes to an advisor’s
Disclosure Brochure, the advisor is required to notify you and provide you with a description of the
material changes.
There are no material changes to report at this time.
Future Changes
From time to time, the Advisor may amend this Disclosure Brochure to reflect changes in business
practices, changes in regulations or routine annual updates as required by the securities regulators.
This complete Disclosure Brochure or a Summary of Material Changes shall be provided to you
annually and if material changes occur.
At any time, you may view the current Disclosure Brochure on-line at the SEC’s Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching with the Advisor’s firm name or
CRD# 291902. You may also request a copy of this Disclosure Brochure at any time, by contacting
the Advisor at (843) 579-0018 or by email at info@apollonfinancial.com.
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Item 3 – Table of Contents
Item 1 – Cover Page ........................................................................................................................................................... 1
Item 2 – Material Changes................................................................................................................................................. 2
Item 3 – Table of Contents ................................................................................................................................................. 3
Item 4 - Advisory Business................................................................................................................................................. 3
A. Description of the Advisory Firm .............................................................................................................................. 4
B. Types of Advisory Services ...................................................................................................................................... 4
C. Client-Tailored Advisory Services ........................................................................................................................ 155
D. Assets Under Management ................................................................................................................................. 166
Item 5 – Fees and Compensation .................................................................................................................................... 16
A. Fee Schedule for Advisory Service ........................................................................................................................ 16
B. Payment of Fees .................................................................................................................................................... 23
C. Clients Responsible for Fees Charged by Financial Institutions and External Money Managers .......................... 24
D. Prepayment of Fees .............................................................................................................................................. 25
E. Outside Compensation for the Sale of Securities or Other Investment Products to Clients ................................... 26
Item 6 – Performance-Based Fees and Side-by-Side Management .............................................................................. 27
Item 7 – Types of Clients ................................................................................................................................................. 27
Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss ...................................................................... 27
A. Methods of Analysis and Risk of Loss ................................................................................................................. 277
B. Material Risks Involved ........................................................................................................................................ 288
Item 9 – Disciplinary Information .................................................................................................................................. 38
Item 10 – Other Financial Industry Activities and Affiliations .................................................................................... 38
Item 11 – Code of Ethics, Participation or Interest in Client Transactions ................................................................ 42
A. Description of Code of Ethics ................................................................................................................................. 42
Item 12 – Brokerage Practices ......................................................................................................................................... 42
A. Factors Used to Select Custodians and/or Broker-Dealers .................................................................................... 42
B. Execution/Directed Brokerage for Discretionary Managed Accounts ..................................................................... 47
Item 13 – Review of Accounts .......................................................................................................................................... 50
A. Frequency and Nature of Periodic Reviews and Who Makes Those Reviews ....................................................... 50
B. Other Reviews ....................................................................................................................................................... 51
C. Content and Frequency of Regular Reports Provided to Clients ........................................................................... 51
D. Securities Litigation and Class Action Securities Claims………………………………………………………………..51
Item 14 – Client Referrals and Other Compensation .................................................................................................... 51
Item 15 – Custody ............................................................................................................................................................. 54
Item 16 – Investment Discretion ..................................................................................................................................... 54
Item 17 – Voting Client Securities................................................................................................................................... 55
Item 18 – Financial Information ..................................................................................................................................... 55
A. Balance Sheet........................................................................................................................................................ 55
B. Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual Commitments to Clients ................ 55
C. Bankruptcy Petitions in Previous Years ................................................................................................................. 55
Form ADV Part 2B of Apollon Wealth Management Investment Committee Members (Separate Appendix)
Additional Enclosures
Wrap Fee Brochure (Separate Appendix)
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Item 4 – Advisory Business
A. Description of the Advisory Firm
Apollon Financial, LLC (“Apollon Financial” or the “Advisor”) is a limited liability company
organized in the State of Delaware. Apollon Financial is an investment advisor registered with the
United States Securities and Exchange Commission (“SEC”). Apollon Financial’s registration with
the SEC became active on June 2, 2022. Apollon Financial is wholly owned by Apollon Holdings,
LLC.
Our firm offers services through our network of investment advisor representatives (“Advisor
Representatives” or “IARs”). IARs may have their own trade names and logos that are used for
marketing purposes and may appear on marketing materials or client statements. These are trade
names that Apollon Financial is Doing Business As (“DBA”), for purposes of providing its advisory
services. The IARs using the separate DBA’s are under the supervision of Apollon Financial, as are
the advisory services offered by the IAR. Foxen Financial and Apollon-CenterPoint are examples of
DBAs used to conduct advisory services for Apollon Financial.
All statements in this brochure, including those made in the present tense, describe the
prospective business of Apollon Financial. If you have any questions regarding the contents of
this Disclosure Brochure, please do not hesitate to contact our Chief Compliance Officer, Michael
Herman by telephone at (843) 579-0018 or by email at mike.herman@apollonwealth.com.
B. Types of Advisory Services
Apollon Financial offers investment advisory services to individuals, high net worth individuals,
families, family offices, trusts, estates, businesses, charitable organizations, retirement plans and
pooled investment vehicles (each a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations.
As a fiduciary, the Advisor upholds a duty of loyalty, fairness and good faith towards each Client
and seeks to mitigate potential conflicts of interest, by putting the best interests of its clients ahead
of its own interest. Apollon Financial’s fiduciary commitment is further described in the Advisor’s
Code of Ethics. For more information regarding the Code of Ethics, please see Item 11 – Code of
Ethics, Participation or Interest in Client Transactions and Personal Trading.
Financial Planning and Consulting Services
Apollon Financial provides a variety of comprehensive financial planning and consulting services to
its Clients. Such engagements are offered pursuant to the execution of an agreement entered into
between Apollon Financial and the Client. Generally, such financial planning services will involve
preparing a financial plan or rendering a financial consultation based on the Client’s financial goals
and objectives. This planning or consulting may encompass one or more areas of need, including,
but not limited to cash flow analysis, investment planning, retirement planning, estate planning,
personal savings, educational savings, and other areas of a Client’s financial situation. For certain
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Clients, Apollon Financial offers specialized planning for businesses of Clients that focuses on exit
strategies and succession plans.
A financial plan developed for, or financial consultation rendered to, the Client will typically include
recommendations for a course of activity or specific actions to be taken by the Client. For example,
recommendations may be made that the Client start or revise their investment programs, commence,
or alter retirement savings, establish education savings and/or charitable giving programs. Apollon
Financial may recommend its own services and/or other professionals to implement its
recommendations. Clients are advised that a conflict of interest exists if Apollon Financial
recommends its own services, as such a recommendation may increase the advisory fees paid to
Apollon Financial. The Client is under no obligation to act upon any of the recommendations made
by Apollon Financial or its IARs under a financial planning or consulting engagement to engage the
services of any such recommended professional, including Apollon Financial itself. Apollon
Financial will not provide investment advisory services, including any ongoing investment
recommendations for Client assets for which it does not receive written authority from the
Client for such advisory services.
As part of the planning process, when applicable, Apollon Financial runs projections on how a
Client’s assets may change in the future under different scenarios. The attributes applied through
this analysis process are done so collaboratively between the Client and their IAR. It’s important
to note that any future projections are just examples of what can happen in the future under
different circumstances, and performance is not guaranteed. There is no way to actually predict
what a Client’s assets will be in the future. There are many different variables that impact the
Client’s actual outcome, including but not limited to future investment performance, withdrawals,
contributions, taxes, insurance, and other factors. When generating planning projections, capital
market assumptions are applied. These assumptions help to provide an estimate of how the assets
may change in value in the future based on how they are invested. Capital market assumptions are
just an estimate and should not be viewed as an accurate prediction of the future. The actual
performance of invested assets will be higher or lower than the assumptions. Apollon Financial
applies different capital market assumptions when generating planning projections for Clients. The
reason for different assumptions is based on a number of variables, including differences in the
methodology for the financial planning software used (i.e. eMoney versus Money Guide Pro versus
other software), historical preference of acceptable principals applied by the IAR, adjustments
requested by the Client to assess different scenarios, changes to the source of capital market
assumption data, changes to the firms opinion of what may happen in the future, and other reasons.
Planning output should never solely be relied upon as the basis for all future cash flow needs and
projections. They strictly provide a snapshot in time, based on the attributes applied to generate the
assumptions.
For certain Clients, such as small businesses, Apollon Financial may provide specialized needs
analyses, planning, business valuation analysis, business performance reviews or other services as
may be required by such Clients. Clients may hire Apollon Financial to provide financial guidance
services on a one-time basis or continually until canceled. Client deliverables, including written
financial plans or recommendations for implementation of financial guidance will be presented
within six (6) months of the date of the Client’s execution of an investment management agreement
with Apollon Financial.
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Apollon Financial does not provide tax preparation and filing services or legal advice. Clients are
urged to consult with a tax professional or attorneys for any tax or legal advice. Certain Apollon
Financial IARs may also provide tax related services to Clients; however, these services are
provided as an outside business activity that is not affiliated with or conducted through Apollon
Financial, and such services are not subject to the supervision or oversight of Apollon Financial or
any of its affiliates.
IAR’s that are responsible for delivering financial planning services to Apollon Financial’s clients
are generally required to have both a high school and college education, or equivalent experience,
and have passed the Uniform Investment Adviser Law Examination (Series 65 or Series 66), or
other relevant qualifying examinations, or to have obtained a professional designation such as
Charted Financial Analyst or CERTIFIED FINANCIAL PLANNER™, or other valid educational
background or professional designations as permitted by regulations.
General Description of Investment Management Services
Apollon Financial provides investment management services to its Clients using a variety of asset
classes and investment vehicles that typically include mutual funds, exchange traded funds
(“ETFs”), equity securities, fixed income securities, and other related securities. Client accounts are
generally invested in strategies, with similar accounts invested in the same securities. Accounts are
also managed at a custom level, with security selection varying from one Client to another. Apollon
Financial IARs work with Clients to understand the Client’s risk tolerance, investment objectives,
investment attribute preferences, and to determine an appropriate asset portfolio
construction. Apollon Financial IARs determine an appropriate portfolio for each of their clients.
Depending on how the Client’s assets are allocated, they are managed in different ways.
One of the ways assets are managed is through centrally-managed strategies, with well-defined
strategy mandates. Apollon Financial’s Investment Committee oversees these strategies to ensure
the assets are managed as expected and according to the strategy mandates defined by Apollon
Financial, where applicable. The other way assets are managed is through local Apollon Financial
offices. For local office management, Apollon Financial’s IARs retain primary portfolio
management decision-making responsibilities, with additional oversight by Apollon Financial’s
Local Office Due Diligence Sub-Committee.
Members of the Investment Committee and IAR’s that retain portfolio management decision making
responsibilities are generally required to have both a high school and college education or equivalent
experience. In addition, all personnel who provide investment financial guidance are required to
have financial, analytical or portfolio management experience, or to have passed the Uniform
Investment Adviser Law Examination (Series 65 or Series 66), or other relevant qualifying
examinations, or to have obtained a professional designation such as Charted Financial Analyst or
CERTIFIED FINANCIAL PLANNER™, or other valid educational background or professional
designations as permitted by regulations.
Generally, Client assets are managed in investment strategies in which multiple accounts are
invested in the same securities with the same allocation. Client assets may also be managed on a
custom and/or non-discretionary basis. All Clients have the ability to request reasonable restrictions
on how their account is allocated, but Apollon Financial may not be able to accommodate all
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restrictions based on specific mandates of particular strategies. If Apollon Financial cannot
accommodate a requested restriction, the Client will be notified and given the option to withdraw
their request, or the Client can work with their IAR to find an investment solution that meets the
Client’s expectations. If Apollon Financial is unable to accommodate a Client’s requested
restrictions, the Client will need to find another firm to help meet their financial objectives.
Unless the Client specifically directs otherwise in their written investment management agreement
(the “IMA”), the Client grants Apollon Financial authority to:
use its discretion in determining the types of securities bought and sold, along with the
percent allocation,
direct trades to the custodial agent,
reallocate the Client’s portfolio to keep it in line with the Client’s investment goals and risk
tolerances,
rebalance the Client’s account periodically to conform to the asset allocation expectations of
the individual account,
replace the custodial agent if deemed necessary, after obtaining the Client’s consent,
select the broker-dealer for execution of securities transactions,
hire and fire Sub-Managers,
act as the Client’s agent and attorney-in-fact to receive prospectuses, periodic reports,
transaction confirmations, proxy materials, any Sub-Manager Form ADV, Form ADV, Part
2A, and other communications from issuers of securities, as applicable, and
deduct investment management fees directly from the Client’s account.
The frequency and timing of transactions made in Client accounts may vary significantly, depending
on the investment options chosen. Certain investment strategies offered by Apollon Financial were
created to limit the amount of trading activity. Other strategies are tactical and adjust depending on
micro and macroeconomic indicators. The Apollon investment team will typically screen
investments using both qualitative and quantitative factors to determine the best fund(s) for each
asset class. Qualitative factors include, but are not limited to, the fund’s portfolio management team
and any turnover, the stability and financial condition of the firm, and its investment
process. Quantitative factors include, but are not limited to, the fund’s expense ratio, performance
returns, tracking error versus its benchmark, fund AUM and average trading volume, and other
risk/return statistics. See important risk disclosures relating to the management of assets, under Item
8, below.
There are several reasons that would cause one client to have a different performance outcome than
another client, where their assets are invested in a similar manner. Examples of situations where
there would be a difference include, but are not limited to:
Due to custodial restrictions, not all mutual fund share classes are available at each
custodian. Therefore, different share classes of the same mutual fund may be purchased for
different clients. This creates a conflict of interest, since some clients may pay higher mutual
fund expenses than other clients, based on where their accounts are held in custody. To mitigate
this conflict, in no instance will Apollon Financial have any benefit based on the share class that
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is used, Apollon Financial and will attempt to find the lowest share class available. Additionally,
Clients have the right to change the custodian for their account to access lower costs investment
options, where Apollon Financial can reasonably associate with the custodian to provide
advisory services.
Custodians may have different mutual fund selling agreements, so certain funds may be
available only at certain custodians. If a fund is not available at a custodian, Apollon may select
an alternate fund within that custodian’s fund universe.
Certain Exchange Trades Funds (ETFs and ETNs) have no transaction fees at certain custodians.
When this is the case, Apollon Financial may replace the model ETF for a similar ETF, in an
attempt to reduce costs.
Client request to hold specific securities in their accounts will impact the holdings in the account
that is managed to the model.
The investment advisor overseeing the account may request changes to the model for certain
Clients, which will impact the performance of the account that is otherwise managed to the
model.
The account is managed in a custom manner, different from other Client accounts, for reasons
including but not limited to the management of legacy investments, tax considerations, and
Client requested accommodations.
Apollon Financial also manages a set of Environmental, Social and Governance (ESG) risk-based
models across different client risk profiles. In addition to applying the same quantitative and
qualitative factors to screen investments, Apollon Financial also considers the fund’s sustainability
ratings from third-party research providers as a key criteria to selecting underlying funds. While
Apollon Financial leverages third-party research, the Apollon Financial investment team will also
conduct its own independent review of individual funds it considers for inclusion in the ESG
models. Certain asset classes may not have a universe of funds that can differentiate themselves with
sustainability ratings, so the Apollon Financial team will lean more towards its quantitative and
qualitative factors in those cases. For the ESG models, Apollon will use both open end mutuals
funds and ETFs. As part of its Direct Indexing investment strategies, Apollon Financial offers ESG
overlays where Clients may choose from a list of ESG factors they want to consider. Attempts to
limit exposure are made on a best efforts basis, in those instances where a meaningful portion of a
company’s revenue is reliant on that ESG factor and the data is available. Apollon Financial relies
on ESG classification of holdings provided by the mutual fund, stock or ETF issuer and does
not independently verify that underlying investments are categorized appropriately.
As part of Apollon Financial’s management of Client assets, there is a possibility that a wash sale
might occur. A wash sale negates the taxable advantage of realizing investment losses from the sale
of securities. Other strategies attempt to improve the taxable consequence of the assets invested,
using tax loss harvesting and other tax management strategies, including Direct Indexing. When
deploying tax loss harvesting and other tax management strategies, Apollon Financial does not
guarantee the ability to reduce the taxable consequence from managing assets. Further, attempts to
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reduce the taxable consequence of a portfolio may cause a disparity in the performance of the
managed account, because certain assets may not be sold, when they might have been sold if taxes
weren’t considered. Clients are urged to work with their IAR to help choose the investment
strategy that best meets their goals and objectives.
When deciding the appropriate method for executing transactions, Apollon Financial may choose to:
execute all Client transactions at the same time in a block transaction,
stage transactions, and/or
submit each Client’s transaction independently.
When trades are placed in a “block” all Client shares as part of that block are aggregated and
provided an average execution price. At times, because of the size of a transaction, Apollon
Financial, at its discretion, may choose to stage transactions. Staging transactions means that
Apollon Financial, or its trading agent, will submit the transactions for execution at varying times
and/or days. This is done to minimize the price movement of the security attributable to the
transaction.
Other than its authority to request the deduction and payment of agreed upon management fees from
the Client’s account, Apollon Financial does not take or exercise custody of Client assets. Apollon
Financial may help facilitate standing letters of instructions that are on file with an account
custodian, but may not initiate or make changes to the payment instructions for funds being issued to
a third party, without the Client’s consent.
Discretionarily managed accounts typically hold a portion of the account in cash or cash like
securities. The cash is important for a number of reasons, including but not limited to providing a
reasonable buffer to allow for the rebalancing of accounts, to address cash flow needs of the Client,
as a means to reduce risk exposure, and to help settle expected purchases. Cash is typically held in
the custodian cash sweep account. The interest rate paid to Clients by the account custodian
for assets held in sweep accounts may vary significantly from custodian to custodian and can
be significantly less than the rate of return available in non-sweep accounts. Clients may
request to have cash moved to a different account, with a higher yield, but reducing the cash below a
reasonable buffer can cause an account to have insufficient cash available to settle transactions. To
address this concern, Apollon Financial typically has a target cash balance of approximately 1 to 5
percent of the account value. As noted, the actual cash position may be significantly higher at times.
Apollon Financial may invest Client assets in Initial Public Offerings (IPOs). When an IPO is made
available to Apollon Financial, it is typically in a limited capacity. Typically, an indication of
interest is required to be submitted to the underwriter of the IPO. The investment will only be made
available to a limited number of Clients that have specifically expressed an interest in investing in
IPOs, have had historical experience investing in IPOs or whose IAR believes that the IPO meets the
Client’s investment objectives.
Apollon Financial Clients can invest in unit investment trusts (UITs), including UITs that its
advisory affiliate acts as the portfolio consultant to, When Apollon Financial Client assets are
invested in these UITs there is a conflict of interest as its affiliate Apollon Wealth Management is
paid a portfolio consulting fee and Apollon Financial is paid an investment management fee from
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the Client. To address this conflict, fees are disclosed to the client in advance of the purchase, and
they can decide to not invest in the UIT.
Non-Discretionary Account Management
Clients may hire Apollon Financial to manage their assets in a non-discretionary capacity. Non-
discretionary management of assets fall into two categories, a Client’s expectation that transactions
are pre-cleared by them before executing changes to a portfolio and transactions that require a Client
to sign third-party documents prior to entering into a transaction, such as the purchase of alternative
investments (i.e. a private placement or limited partnership). When a Client requests that all
transactions be pre-cleared, they do so through their investment management agreement with
Apollon Financial.
Sub-Manager Limited Discretion, Provided to Apollon Financial
For certain strategies, on a limited discretionary basis, Apollon Financial outsources a portion of the
investment selection to independent professional asset managers, who are not affiliated with Apollon
Financial, who serve as sub-advisers (“Sub-Manager,” “External Manager,” or “Sub-Advisor”).
A Sub-Manager’s responsibility varies and may include the authority to:
exercise discretion to determine the types of securities bought and sold, along with the
percentage allocation
apply their discretion on when to buy and sell
apply their discretion on the timing of transactions
select the broker-dealer for execution of securities transactions, if appropriate, and
take other portfolio management actions that Apollon Financial delegates or deems
appropriate.
Apollon Financial has also hired third-party non-affiliated advisers to provide research to assist with
the investment management of Client assets. These non-affiliated advisers, Sub-Managers, do not
have any authority to exercise discretion over the management of Apollon Financial’s Client’s
assets.
The Client may be required to enter into a separate agreement with the Sub-Manager[s], which will
set forth the terms and conditions of the Client’s engagement of the Sub-Manager. Clients grant
Apollon discretionary authority to select Sub-Managers. Apollon Financial also assists in
establishing the Client’s investment objectives for the assets managed by the Sub-Manager, monitors
and reviews the account performance and defines any restrictions on the account. The investment
management fees charged by the designated Sub-Manager[s], or research provider, together with the
fees charged by the corresponding designated broker-dealer/custodian of the Client’s assets, may be
exclusive of, and in addition to, the annual advisory fee charged by Apollon Financial.
When working with Sub-Managers, their activities are overseen by the Apollon Financial
Investment Committee.
As part of the discretionary investment management agreement the Client executes with Apollon
Financial, the Client appoints Apollon Financial as a limited power of attorney for the Client’s assets
that are invested through Sub-Managers. The limited power of attorney grants Apollon Financial the
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right to receive certain documents from the Sub-Manager on the Client’s behalf, including but not
limited to prospectuses, shareholder reports, privacy notices, proxies and Part 2A of the Sub-
Manager’s Form ADV, and other documents. This limited power of attorney granted by the Client
may be rescinded by the Client at any time upon written notice to Apollon Financial.
Upon request, Apollon Financial will provide Clients with information about any Sub-Manager
participating with Apollon Financial to provide Client services. This information may include
content provided by a Sub-Manager explaining its investment style, or an explanation from Apollon
Financial describing the Sub-Manager’s investment style. Additionally, Apollon Financial will
provide Clients with a copy of the Sub-Managers Form ADV, Part 2 upon request.
In some instances, the Advisor may utilize Affiliated registered investment adviser’s (“RIAs”) (as
noted in Item 10) models when a Client’s investment objectives are well suited. This practice
presents a conflict of interest as the Advisor will benefit from compensation and revenue generated
through the RIA’s models. To mitigate this conflict of interest, the Advisor will only utilize the
models when Apollon Financial believes they are an appropriate option to help meet the Client’s
needs. Clients are under no obligation to invest in these models. There is no assurance that other
investment options will cost less.
LPL Financial Program
Apollon Financial provides advisory services through certain programs sponsored by LPL
Financial LLC (LPL), a registered investment advisor and broker-dealer. Below is a brief
description of each LPL advisory program available to Apollon Financial. For more information
regarding the LPL programs, including more information on the advisory services and fees that
apply, the types of investments available in the programs and the potential conflicts of interest
presented by the programs please see the program account packet (which includes the account
agreement and LPL Form ADV program brochure) and the Form ADV, Part 2A of LPL or the
applicable program.
Advisory Services
Manager Access Select Program
Manager Access Select offers clients the ability to participate in the Separately Managed
Account Platform (the “SMA Platform”) or the Model Portfolio Platform (the “MP Platform”).
In the SMA Platform, Apollon Financial will assist client in identifying a third-party portfolio
manager (SMA Portfolio Manager) from a list of SMA Portfolio Managers made available by
LPL, and the SMA Portfolio Manager manages client’s assets on a discretionary basis. Apollon
Financial will provide initial and ongoing assistance regarding the SMA Portfolio Manager
selection process.
In the MP Platform, clients authorize LPL to direct the investment and reinvestment of the
assets in their accounts, in accordance with the selected model portfolio provided by LPL’s
Research Department or a third-party investment advisor.
A minimum account value of $50,000 is required for Manager Access Select, however, in
certain instances, the minimum account size may be lower or higher.
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Optimum Market Portfolios Program (OMP)
OMP offers clients the ability to participate in a professionally managed asset allocation
program using Optimum Funds shares. Under OMP, client will authorize LPL on a
discretionary basis to purchase and sell Optimum Funds pursuant to investment objectives
chosen by the client.
Apollon Financial will assist the client in determining the suitability of OMP for the client and
assist the client in setting an appropriate investment objective. Apollon Financial will have
discretion to select a mutual fund asset allocation portfolio designed by LPL consistent with the
client’s investment objective. LPL will have discretion to purchase and sell Optimum Funds
pursuant to the portfolio selected for the client. LPL will also have authority to rebalance the
account.
A minimum account value of $10,000 is required for OMP. In certain instances, LPL
will permit a lower minimum account size.
Personal Wealth Portfolios Program (PWP)
PWP offers clients an asset management account using asset allocation model portfolios
designed by LPL. Advisor will have discretion for selecting the asset allocation model
portfolio based on client’s investment objective. Advisor will also have discretion for
selecting third party money managers (PWP Advisors), mutual funds and ETFs within
each asset class of the model portfolio. LPL will act as the overlay portfolio manager on
all PWP accounts and will be authorized to purchase and sell on a discretionary basis
mutual funds, ETFs and equity and fixed income securities.
A minimum account value of $250,000 is required for PWP. In certain instances, LPL
will permit a lower minimum account size.
Model Wealth Portfolios Program (MWP)
MWP offers clients a professionally managed mutual fund asset allocation program.
Apollon Financial will obtain the necessary financial data from the client, assist the
client in determining the suitability of the MWP program and assist the client in setting
an appropriate investment objective. Apollon Financial will initiate the steps necessary
to open an MWP account and have discretion to select a model portfolio designed by
LPL’s Research Department consistent with the client’s stated investment objective.
LPL’s Research Department, a third-party portfolio strategist and/or Advisor, through its
IAR, may act as a portfolio strategist responsible for selecting the mutual funds or ETFs
within a model portfolio and for making changes to the mutual funds or ETFs selected.
The client will authorize LPL to act on a discretionary basis to purchase and sell mutual
funds and ETFs and to liquidate previously purchased securities. The client will also
authorize LPL to effect rebalancing for MWP accounts.
MWP requires a minimum asset value for a program account to be managed. The
minimums vary depending on the portfolio(s) selected and the account’s allocation
amongst portfolios. The lowest minimum for a portfolio is $25,000. In certain instances,
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a lower minimum for a portfolio is permitted.
Small Market Solution (SMS) Program
Under SMS, LPL Research (a team of investment professionals within LPL) creates and
maintains a series of different investment menus (“Investment Menus”) consisting of a
mix of different asset classes and investment vehicles (“investment options”) for clients
that sponsor and maintain participant-directed defined contribution plans (“Plan
Sponsors”). The Plan Sponsor is responsible for selecting the Investment Menu that it
believes is appropriate based on the demographics and other characteristics of the Plan
and its participants. LPL Research is responsible for the selection and monitoring of the
investment options made available through Investment Menus. The investment options
that are offered through SMS are limited to the specific investments available through
the record keeper that the Plan Sponsor selects. The Plan Sponsor may only select an
Investment Menu in its entirety and does not have the option to remove or substitute an
investment option.
In addition to the services described above, Plan Sponsor may also select from a number
of consulting services available under SMS that are provided by Apollon Financial.
These consulting services may include, but are not limited to: general education, and
support regarding the Plan and the investment options selected by Plan Sponsor;
assistance regarding the selection of, and ongoing relationship management for, record
keepers and other third-party vendors; Plan participant enrollment support; and
participant-level education regarding investment in the Plan. These consulting services
do not include any individualized investment advice to the Plan Sponsor or Plan
participants with respect to Plan assets.
Guided Wealth Portfolios (GWP)
GWP offers clients the ability to participate in a centrally managed, algorithm-based
investment program, which is made available to users and clients through a web-based,
interactive account management portal (“Investor Portal”). Investment recommendations to
buy and sell exchange- traded funds and open-end mutual funds are generated through
proprietary, automated, computer algorithms (collectively, the “Algorithm”) of
FutureAdvisor, Inc. (“FutureAdvisor”), based upon model portfolios constructed by LPL
and selected for the account as described below (such model portfolio selected for the
account, the “Model Portfolio”). Communications concerning GWP are intended to occur
primarily through electronic means (including but not limited to, through email
communications or through the Investor Portal), although Apollon Financial will be
available to discuss investment strategies, objectives or the account in general in person or
via telephone. A preview of the Program (the “Educational Tool”) is provided for a period
of up to forty-five
(45) days to help users determine whether they would like to become advisory clients and
receive ongoing financial advice from LPL, FutureAdvisor and Apollon Financial by
enrolling in the advisory service (the “Managed Service”). The Educational Tool and
Managed Service are described in more in the GWP Program Brochure. Users of the
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Educational Tool are not considered to be advisory clients of LPL, FutureAdvisor or
Apollon Financial, do not enter into an advisory agreement with LPL, FutureAdvisor or
Apollon Financial, do not receive ongoing investment advice or supervisions of their
assets, and do not receive any trading services.
A minimum account value of $5,000 is required to enroll in the Managed Service.
SWM Program
LPL’s SWM program allows for transaction fees to be paid for by the Client or by
Apollon Financial. Clients should be aware that Apollon Financial pays LPL fees for the
transaction fees in most instances. The fees paid by Apollon Financial are typically a
fixed percent of the Client’s assets invested in the SWM account, which is also called
asset-based fees. Because Apollon Financial pays for the transactions in SWM accounts,
Clients should understand that the cost to Advisor may be higher than investment options
where Apollon Financial does not pay these fees. As such, Apollon Financial has an
incentive to recommend investment options other than SWM accounts, where it does not
pay these fees.
In many instances, LPL makes available mutual funds in a SWM account that offer
various classes of shares, including shares designated as Class A Shares and shares
designed for advisory programs, which can be titled, for example, as “Class I,”
“institutional,” “investor,” “retail,” “service,” “administrative” or “platform” share
classes (“Platform Shares”). The Platform Share class offered for a particular mutual fund
in SWM may not be the least expensive share class that the mutual fund makes available,
and was selected by LPL in certain cases because the share class pays LPL compensation
for the administrative and recordkeeping services LPL provides to the mutual fund.
Client should understand that another financial services firm may offer the same mutual
fund at a lower overall cost to the investor than is available through SWM. In other
instances, a mutual fund may offer only Class A Shares, but another similar mutual fund
may be available that offers Platform Shares. Class A Shares typically pay LPL a 12b-1
fee for providing shareholder services, distribution, and marketing expenses (“brokerage-
related services”) to the mutual funds. Platform Shares generally are not subject to 12b-1
fees. As a result of the different expenses of the mutual fund share classes, it is generally
more expensive for a client to own Class A Shares than Platform Shares. An investor in
Platform Shares will pay lower fees over time, and keep more of his or her investment
returns than an investor who holds Class A Shares of the same fund.
Apollon Financial does not get paid any mutual fund 12b-1 fees and is not incentivized to offer,
or purchase, a certain share class versus another. Apollon Financial pays asset-based fees to LPL
based on the value of the entire account, regardless of the securities held in the account and does not
have a direct incentive to choose one share class versus another. The asset-based fee is determined by
LPL. When determining the asset-based fee, LPL may consider what underlying assets are typically
held in SWM accounts, including which mutual fund share classes. While LPL may use this as a
factor, along with other considerations, there are no expectations or obligations that Apollon Financial
use one asset class versus another. It is solely LPL’s decision to determine the underlying assets and
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the share class.
At no time will Apollon Financial accept or maintain custody of a Client’s funds or securities,
except for the limited authority as outlined in Item 15 – Custody. All Client assets will be
managed within the designated account[s] at the Custodian, pursuant to the terms of the advisory
agreement. Please see Item 12 – Brokerage Practices.
Retirement Plan Advisory Services
Apollon Financial provides retirement plan advisory services on behalf of the retirement plans (each
a “Plan”) and the company (the “Plan Sponsor”). The Advisor’s retirement plan advisory services
are designed to assist the Plan Sponsor in meeting its fiduciary obligations to the Plan and its Plan
Participants. Each engagement is customized to the needs of the Plan and Plan Sponsor. Services can
include:
Vendor Analysis
Plan Participant Enrollment and Education Tracking
Investment Oversight Services (ERISA 3(21))
Discretionary Investment Management (ERISA 3(38))
Performance Reporting
Ongoing Investment Recommendation and Assistance
ERISA 404(c) Assistance
Benchmarking Services
These services are provided by Apollon Financial as a fiduciary under the Employee Retirement
Income Security Act of 1974, as amended (“ERISA”). In accordance with ERISA Section 408(b)(2),
the Plan Sponsor is provided with a written description of Apollon Financial’s fiduciary status, the
specific services to be rendered and all direct and indirect compensation the Advisor expects to
receive under the engagement.
For certain retirement plans that Apollon Financial provides plan advisory services, Apollon
Financial also acts as the discretionary manager for individual plan participants of the plan. When
this is the case the plan participant is responsible for paying Apollon Financial an advisory fee that is
separate and distinct from the fee paid to Apollon Financial by the Plan Sponsor. This presents a
conflict of interest, as Apollon Financial is paid from the plan and from the participant. To address
this conflict, the participant is under no obligation to hire Apollon Financial to provide the additional
services. To receive individualized investment management services, the plan participant is required
to enter into a separate Investment Management Agreement with Apollon Financial.
C. Client-Tailored Advisory Services
Client portfolios are managed based on individual Client’s financial situation and investment
objectives. Apollon Financial consults with Clients on an initial and ongoing basis to assess their
specific risk tolerances, time horizon, liquidity constraints and other related factors relevant to the
management of their portfolios. If Clients’ financial situations change, or if their investment
objectives or risk tolerances change, Clients are advised to promptly notify Apollon Financial of
such changes. Clients may impose reasonable restrictions on the management of their accounts if
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Apollon Financial determines, in its sole discretion, that the conditions would not materially impact
the performance of a management strategy or prove overly burdensome for Apollon Financial’s
management efforts.
D. Assets Under Management
As of December 31, 2024, Apollon Financial manages $890,408,924.42 in Client assets on a
discretionary basis.
Item 5 – Fees and Compensation
A. Fee Schedule for Advisory Service
Investment Management Services
Apollon Financial charges an annual advisory fee based upon the assets under management or a flat
dollar fee that is agreed upon with each Client and set forth in an agreement executed by Apollon
Financial and the Client. Assets under management fees range up to 3.0% annually.
Non-Wrap accounts that are invested with Sub-Advisors and in certain investment strategies will be
subject to additional costs, as described below. Additionally, accounts may be subject to an account
minimum, as described in the specific Client’s IMA with Apollon Financial. The account minimum
can cause the total annual effective fee rate to be higher than 3.00%. When an account minimum has
been disclosed and agreed to in the Client’s IMA, the account minimums are typically reviewed
quarterly, based on the anticipated annual fee rate expected to be received by Apollon. If the Client’s
assets under management are below the minimum expected one quarter and subsequently increase in
value throughout the year, the total fee collected could be above the agreed upon fee rate and the
annualized account minimum.
Clients invested in Apollon Financial’s Direct Indexing investment strategy are assessed a 0.10%
fee, which is in addition to the annual advisory fee charged, as described above. As described in
section 5.B below, Advisory fees are deducted from the Client’s custodial account and Clients can
verify the fees by reviewing the account activity in their Custodial statement for management fees
assessed.
Apollon Financial’s advisor fees are negotiable and are based on several factors as described below.
The advisory fee for the initial quarter (or part thereof) is payable on a pro rata basis based on the
initial value of assets deposited into an account managed by Apollon Financial and the number of
calendar days in the partial quarter and is paid in the month following the establishment of the Client
account. For subsequent quarters, the advisory fee is typically payable in advance, based upon the
market value of the assets being managed by Apollon Financial Management on the last day of the
previous billing period. In certain instances, based on the specific investment management program
that a Client invests, the Clients may be billed in arrears rather than advance and/or monthly rather
than quarterly. Apollon Financial charges a pro-rated amount for new assets added during a quarter
and credits any pre-paid fees for account withdrawals during a quarter. Accounts may be subject to
an account minimum, as described in the specific Client’s IMA with Apollon Financial.
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Notwithstanding the foregoing, Apollon Financial and the Client may choose to negotiate an annual
advisory fee that varies from the schedule set forth above. Factors upon which a different annual
advisory fee may be based include, but are not limited to, the size and nature of the relationship, the
services rendered, the nature and complexity of the products and investments involved, the amount
of time anticipated to be spent servicing the client, local office precedent based on historical fees
charged to other similar Clients, the amount of assets under management and travel requirements.
The advisory fee charged by the Advisor will apply to all the Client’s assets under management,
unless specifically excluded in the Client agreement. The advisory fee may include financial
planning services described above, or the Client may be charged separately for financial planning
services, as agreed to in a separate Financial Based Planning Agreement.
Clients have five (5) business days from the date of execution of the Client agreement to terminate
Apollon Financial’s services. The investment management agreement between Apollon Financial
and the Client may be terminated at will by either Apollon Financial or the Client upon written
notice. Apollon Financial does not impose termination fees when the Client terminates the
investment advisory relationship, except when agreed upon in advance.
Apollon Financial’s advisory fee does not cover mark-ups or mark-downs for fixed income
transactions. Fixed income transactions usually are cleared net, without any commissions. However,
the broker-dealers executing fixed income transactions typically assess mark-ups or other trading
related costs that are embedded into the price of the security allocated to Client accounts. Apollon
Financial’s fee also does not cover transaction fees or “trade away” fees imposed for trades placed
away from the custodians. External Managers (or Sub-Advisors) of fixed income securities may
trade through other broker-dealers to obtain best execution. Apollon Financial does not receive any
portion of transaction fees charged by broker-dealers.
For Non-Wrap accounts, the advisory fees described herein generally do not include fees charged
by Sub-Advisors (also referred to as “Sub-Manager(s),” or “External Manager(s)”). When a Sub-
Advisor is hired to manage Client assets, the Client is assessed an additional Sub-Advisor fee. The
Sub-Advisor fee typically ranges from 0.05% to 2.25% of the Client’s assets under management and
is generally billed quarterly. Sub-Advisor fees do not typically include the cost of custody, trading,
and reporting fees. The Sub-Advisor fees are paid solely to the Sub-Manager, Apollon Financial
does not retain any portion of the additional Sub-Advisor fee. Sub-Advisory fees are deducted from
the Client’s custodial account and Clients can verify the fees by reviewing the account activity in
their Custodial statement for management fees assessed. Clients will be deemed to have approved the
Sub-Advisor fees, unless they object by sending written notice to Apollon Financial within thirty (30)
days from the date of the custodian statement showing the cost. For additional information about the
Sub-Advisor fees, the Sub-Advisor’s Form ADV, fact sheets, or other information about the strategy,
Clients should contact their Apollon Financial Advisor. If and when Advisor pays the Sub-Advisors
fee as part of its advisory fee (Wrap accounts) and not as a separately assessed fee, the Advisor has
an incentive to charge higher advisory fees and/or place the Client’s assets in less expensive
managed portfolios so that a greater portion of the advisory fee is retained by Advisor. To address
this conflict of interest, the Advisor’s primary consideration is to help invest in what it believes to be
the best investment option for each individual client. See additional detail in the Wrap Fee
addendum to this Form ADV.
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Apollon Financial also offers models where Clients are assessed a supplemental cost that Apollon
Financial retains and that is in addition to the fee rate agreed to in the Apollon Financial Investment
Management Agreement (IMA), including Apollon Financial’s Direct Indexing Strategy. Clients
invested in Apollon Financial’s Direct Indexing investment strategy are assessed a 10 basis point
(0.10%) fee, which is in addition to the annual advisory fee charged, as described above. Apollon
Financial’s offers models where its affiliate Apollon Wealth Management acts as the sub-advisor,
including through its CJ Lawrence division. Clients invested in accounts managed by the CJ
Lawrence division are charged an additional 30 basis point (0.30%) fee.
As described in section 5.B below, Advisory fees are deducted from the Client’s custodial account
and Clients can verify the fees by reviewing the account activity in their Custodial statement
for management fees assessed. When Apollon Financial retains an additional cost, it makes more
money. This is a conflict of interest. To address this conflict, Clients can ask to invest in different
models where Apollon Financial does not get paid an additional amount. If a different model is
chosen where Apollon Financial does not receive additional compensation, there is no guarantee that
the Client will pay a lower fee.
Apollon Financial may invest Client assets in strategies with a supplemental cost that replaces the
fee rate agreed to in the Client’s IMA. This is the case where the program sponsor pays Apollon
Financial directly. For these investment programs, Apollon Financial will not charge the Client
separately for its advisory services. When Apollon Financial is paid directly from the investment
provider, the investment advisory fee rate is based only on the assets invested in each program,
without taking into consideration other assets that Apollon Financial may be managing for the
Client. Custody, trading, reporting and third-party investment management fees and expenses are
not included as part of the supplemental cost noted for these programs. The following chart shows
examples of strategies where a different cost is assessed, the actual advisory fee can vary by fund:
STRATEGY
Delaware Statutory Trusts (DST’s)*
Opportunity Zones (OZ’s)*
ADVISORY FEE RATE
0.80% up to $1,000,000 and 0.75%
over $1,000,000
0.80% up to $1,000,000 and 0.75%
over $1,000,000
Non-Public Real Estate Investment Trust (REIT’s)* 0.80% up to $1,000,000 and 0.75%
over $1,000,000
0.10%
CF Cash, LLC - FDIC insured cash management
offering administered by StoneCastle Network,
LLC**
*Fees are typically paid monthly to Apollon Financial. Due to the illiquid nature of the
underlying assets for this investment, the security may not be actively valued and the fee
assessed is typically based on the initial value of investment made by the Client. The fee rates do
not take into consideration other assets managed by Apollon.
**For deposits made to the CF Cash, LLC cash offering, Apollon Financial acts as an
intermediary to introduce clients to the investment offering for which Apollon Financial is paid
an Administrative Fee in the amount of 0.10%. Fees are paid monthly to Apollon Financial
based on the average daily balance of the Client’s account. Client should refer to the investment
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program information provided by StoneCastle Network, LLC for specific information about how
assets are managed.
Fees for Programs Sponsored by LPL
The account fee charged to the client for each LPL advisory program is negotiable, subject to the
following maximum account fees:
2.5%
Manager Access Select
OMP
PWP
MWP
SMS
GWP
2.5%
2.5%
2.65%**
0.95%***
1.35%****
** The MWP account fee consists of an LPL program fee, a strategist fee (if applicable)
and an advisor fee of up to 2.00%. Accounts remaining under the legacy fee structure may
be charged one aggregate account fee, for which the maximum account fee is 2.50%. See
the MWP program brochure for more information.
** The SMS fee consists of an LPL program fee of 0.20% (subject to a minimum program fee
of
$250), and an advisor fee of up to 0.75%.
*** GWP Managed Service clients are charged an account fee consisting of an LPL
program fee of 0.35% and an advisor fee of up to 1.00%. In the future, a strategist fee may
apply. However, LPL Research currently serves as the sole portfolio strategist and does
not charge a fee for its services. FutureAdvisor is compensated directly by LPL for its
services, including the Algorithm and related software, through an annual sub-advisory fee
(tiered based on assets under management by FutureAdvisor, at a rate ranging from 0.10%
to 0.17%). As each asset tier is reached, LPL’s share of the compensation shall increase
and clients will not benefit from such asset tiers.
GWP Educational Tool provides access to sample recommendations at no charge to users.
However, if users decide to implement sample recommendations by executing trades, they will be
charged fees, commissions, or expenses by the applicable broker or adviser, as well as underlying
investment fees and expenses.
Account fees are payable quarterly in advance, except that the SMS fee is paid in arrears on the
frequency agreed to between client and Apollon Financial.
Excluding SMS and GWP, LPL serves as program sponsor, investment advisor and broker-dealer
for the LPL advisory programs. In the Managed Service of GWP, LPL is appointed by each client
as custodian of account assets and broker-dealer with respect to processing securities transactions
for the accounts. In general, FutureAdvisor, in its capacity as investment advisor, will submit
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transactions through LPL; however, FutureAdvisor may choose to execute transactions through a
broker-dealer other than LPL, subject to its duty to seek to achieve best execution. When
securities transactions are effected through LPL, there are no brokerage commissions charged to
the account. If FutureAdvisor chooses to execute a transaction through a broker-dealer other than
LPL, the execution price may include a commission or fee imposed by the executing broker-
dealer. In evaluating whether to execute a trade through a broker-dealer other than LPL, Future
Advisor will consider the fact that the account will not be charged a commission if the transaction
is effected through LPL.
Apollon Financial and LPL may share in the account fee and other fees associated with program
accounts. Associated persons of Apollon Financial may also be registered representatives of LPL.
Under SMS, LPL serves as investment advisor but not the broker-dealer. Apollon Financial and
LPL may share in the advisory portion of the SMS fee.
Certain Conflicts of Interest
Apollon Financial receives compensation as a result of a client’s participation in an LPL program.
Depending on, among other things, the type and size of the account, type of securities held in the
account, changes in its value over time, the ability to negotiate fees or commissions, the historical
or expected size or number of transactions, and the number and range of supplementary advisory
and client-related services provided to the client, the amount of this compensation may be more or
less than what the Apollon Financial would receive if the client participated in other programs,
whether through LPL or another sponsor, or paid separately for investment advice, brokerage and
other services.
The account fee may be higher than the fees charged by other investment advisors for similar
services. For instance, FutureAdvisor offers direct-to-consumer services similar to GWP.
Therefore, clients could generally pay a lower advisory fee for algorithm-driven, automated
(“robo”) investment advisory services through FutureAdvisor or other robo providers. However,
clients using such direct robo services will forgo opportunities to utilize LPL-constructed model
portfolios or to work directly with a financial advisor.
Clients should consider the level and complexity of the advisory services to be provided when
negotiating the account fee (or the advisor fee portion of the account fee, as applicable) with
Apollon Financial. With regard to accounts utilizing third-party portfolio managers under
aggregate, all-in-one account fee structures (including MAS, PWP and the legacy MWP fee
structure), because the portion of the account fee retained by Apollon Financial varies depending
on the portfolio strategist fee associated with a portfolio, Apollon Financial has a financial
incentive to select one portfolio instead of another portfolio.
Please refer to the relevant LPL Form ADV program brochure for a more detailed discussion of
conflicts of interest.
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Financial Planning & Consulting Services
Apollon Financial offers its Clients financial planning services. The fees for financial planning and
consulting services are described in an agreement executed with Apollon Financial. Fees are
assessed as a one-time fixed fee (charged in advance, at the conclusion of the project, or a
combination in advance and at the conclusion of the project), or as an annual fixed fee, or as a
percent of the Clients assets. The agreement executed with each Client explains the fee that will
charged and the method for paying for the services. The Client agreement may only cover financial
planning and consulting services, or it may be included as part of a discretionary investment
management agreement. The fee is negotiable and is based on a number of factors, which include
but are not limited to the services that Apollon Financial is hired to provide, the estimated time that
the services are expected to take to provide, the knowledge experience and skill of those performing
the service on behalf of Apollon Financial, the size and nature of the relationship, the services
rendered, the nature and complexity of the financial planning service, the amount of time anticipated
to be spent servicing the client, local office precedent based on historical fees charged to other
similar Clients and travel requirements. Planning fees typically start at $5,000 and can cost in
excess of $50,000, depending on the scope and complexity of the engagement. The scope and
charges of all work is agreed-upon in, writing, by Apollon Financial and the Client before any
services begin.
Retirement Plan Advisory Services
Fees for retirement plan advisory services are charged an annual asset-based fee of up to 2.00% and
may be billed either monthly or quarterly (the “Billing Period”) and may be billed in advance or
arrears, pursuant to the terms of the retirement plan advisory agreement. Retirement plan fees are
based on the market value of assets under management at the end of the respective Billing Period.
Fees may be negotiable depending on the size and complexity of the Plan.
Operations and Technology Fees
Apollon Financial works with various third-party service providers, including but not limited to
Orion Advisor Technology and SmartX Advisory Solutions, LLC to help support the supervision,
discretionary management of client accounts, and operational needs of managing and servicing
Advisory accounts. These service providers perform various functions which include but are not
limited to portfolio accounting services, normalizing data feeds of client accounts holdings and
activity from multiple custodians, account rebalancing and management, third party money manager
placement tools, fee billing, trading and portfolio reporting. The third-party service providers charge
fees based on the number of accounts and/or fees based on a percentage of assets in the accounts
they service and/or a flat fee.
Examples of the technology costs include:
TECHNOLOGY PLATFORM*
SUPPLEMENTAL COST
Orion Portfolio Accounting System
SmartX Advisory Solutions, LLC
$12.50 per account per quarter**
5 basis points, or $1 per account per month***
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*Not all technology platforms are used to provide services to all clients. When the technology is
used, Apollon Financial, within its discretion, may waive the technology cost. The waiver of
such costs is based on, among others, the size of the overall client relationship, the nature of the
relationship, the number of accounts, and usage.
**The cost assessed by Orion varies based on the way data feeds to their system from the
account custodian and may be lower than the supplemental cost noted.
*** SmartX Advisory Solutions, LLC charges a basis point fee for assets that are traded
through the SmartX platform. The fees are based on the total amount of assets that Apollon
Financial is trading through the SmartX platform, at a blended schedule of 5 bps (0.05%) up to
$1 billion, 4 bps from $1 to $5 billion and 3bps over $5 billion. Separately, for accounts not
traded through this platform (billing only accounts), SmartX charges $1 per month per account.
The current Supplemental Cost Disclosure describing technology and separate account
strategy fees can be accessed through this link:
https://apollonfinancial.com/pdf/supplemental_cost_disclosure.pdf?_t=1707178469
Mutual Fund and ETF Fees
Client accounts invested in mutual funds and ETFs are subject to all fees and expenses applicable to
an investment in the funds, including fixed fees, asset-based fees, performance-based fees, carried
interest, incentive allocation, and other compensation, fees, expenses and transaction charges
payable to the managers in consideration of the managers’ services to the funds and fees paid for
advisory, administration, distribution, shareholder servicing, sub accounting, custody, sub transfer
agency, and other related services, or “12b-1” fees. Mutual fund and ETF fees and expenses,
including any redemption fees for liquidating any fund shares, are described in the relevant fund
prospectuses, and are paid by the funds but are ultimately borne by Clients as shareholders in the
funds. These fees and expenses are in addition to the advisory fees each advisory account pays to
Apollon Financial and any applicable transaction fees. Broker-dealers make available mutual fund
share classes on their platforms at their sole discretion. Different mutual funds with similar
investment policies, and different share classes within those funds, will have different expense
levels. Generally, a fund or share class with a lower minimum investment requirement has higher
expenses, and therefore a lower return, than a fund or share class with a higher minimum investment
requirement. The share classes made available by various broker-dealers and which Apollon
Financial selects for advisory accounts will not necessarily be the lowest cost share classes for which
Clients might be eligible or that might otherwise be available if Clients invested in mutual funds
through another firm or through the mutual funds directly. Additionally, as noted in Section 4 above,
due to custodial restrictions, not all mutual fund share classes are available at each custodian.
Therefore, different share classes of the same mutual fund may be purchased for different clients.
Mutual fund and ETF fees and expenses will result in a Client paying multiple fees with respect to
mutual funds and ETFs held in an advisory account and Clients may be able to obtain these services
elsewhere at a lower cost.
If mutual funds are selected for inclusion in advisory accounts, those mutual funds are typically
either no-load funds or load-waived mutual funds. At times, mutual funds with a sales load may be
transferred to Apollon Financial as part of new assets included under Apollon Financial’s
management. When this is the case, Apollon Financial endeavors to sell the mutual funds, or
22
conduct a tax-free exchange of the fund to a lower cost share class, as soon as practicable. In certain
instances, the Advisor may determine that it is not in the Client’s best interest to liquidate or
exchange a fund. When this is the case, a share class with additional costs may be managed by
Apollon Financial. Additionally, as noted above, when LPL acts as a Sub-Manager with discretion
to choose the securities purchased in Client accounts, it may choose a mutual fund share class that is
not the best available. If a Mutual Fund has any 12b-1 fee associated with it, Apollon Financial
will not, under any circumstances, ever retain that fee.
See also Section 12 below discussing Held Away assets.
B. Payment of Fees
Investment Management Services
Apollon Financial deducts its advisory fee from a Client’s investment account(s) held at his/her
custodian, or another related account of the Client. Upon engaging Apollon Financial to manage
such account[s], a Client grants Apollon Financial this limited authority through a written instruction
to the custodian of his/her account[s]. The Client is responsible for verifying the accuracy of the
calculation of the advisory fee; the custodian will not determine whether the fee is accurate or
properly calculated. See Item 5.A. herewith for further information on fee billing. A Client may
utilize the same procedure for financial planning or consulting fees if the Client has investment
account[s] held at a custodian.
For certain private fund investments, Apollon Financial will debit its fee for providing investment
management services with respect to these relationships directly from a brokerage account
designated by the Client held at the Custodian. Where the fee cannot be debited from a designated
brokerage account, the Client is responsible for paying Apollon Financial’s fees by check. The
valuation used by Apollon Financial to calculate the advisory fees charged is based on the value
provided by the account custodian, whenever possible. Typically, Apollon Financial’s fees are based
on quarter end value. For investments that are not actively valued, the Apollon Financial’s fees may
be based on the original investment value. For private investments that are billed based on quarter
end value, the Advisor may not receive quarter-end investment valuations prior to its fee billing
calculation. In such instances, Apollon Financial will use the most recent month-end or quarter-end
valuation available for the calculation of investment advisory fees. Apollon Financial does not
retroactively adjust the fee assessed to Clients based on future valuation changes or adjustments that
are made by the account custodian or private fund provider. Apollon Financial periodically tests the
valuation provided by the account custodian versus the valuation provided by the product sponsor.
When and if Apollon Financial finds a materially different valuation, after determining the most
accurate valuation, adjustments may be made, at Apollon Financial’s discretion, and will be
reflected in the fee calculations for the next quarterly period.
For billing purposes, Apollon Financial typically does not reduce the Client’s account value for any
loans taken by the Client against their account, including margin and secure lines of credit.
Although Clients are required to have their investment advisory fees deducted from their accounts,
in some cases, Apollon Financial will directly bill a Client for investment advisory fees if it
determines that such billing arrangement is appropriate given the circumstances.
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The custodian of the Client’s accounts provides each Client with a statement, at least
quarterly, indicating separate line items for all amounts disbursed from the Client's
account[s], including any fees paid directly to Apollon Financial. Clients are urged to review
their custodial account statement to confirm the accuracy of fees assessed and to review the
transactions that have taken place in their account. If there are any questions about the fees
or activity, Clients are asked to contact Apollon Financial to discuss the questions.
Clients may make additions to and withdrawals from their account[s] at any time, subject to Apollon
Financial’s right to terminate an account. Additions may be in cash or securities provided that the
Advisor reserves the right to liquidate transferred securities or decline to accept particular securities
into a Client’s account[s]. Clients may withdraw account assets at any time on notice to Apollon
Financial, subject to the usual and customary securities settlement procedures. However, the Advisor
designs its portfolios as long-term investments, and the withdrawal of assets may impair the
achievement of a Client’s investment objectives. Apollon Financial may consult with its Clients
about the options and implications of transferring securities. Clients are advised that when
transferred securities are liquidated, they may be subject to transaction fees, short-term redemption
fees, fees assessed at the mutual fund level (e.g., contingent deferred sales charges) and/or tax
ramifications.
Strategies Making Payment Direct to Apollon Financial
The advisory fee is typically payable monthly, based upon the market value of the initial investment,
or if actively valued, based on the current account value. Fees will be paid to Apollon Financial by
the program sponsor, as authorized in an agreement or letter of direction between the product
sponsor and the Client.
Financial Planning & Consulting Services
Financial planning fees are typically paid by paying a portion of the fee up-front upon execution of
the financial planning agreement, and the balance paid upon completion of the agreed upon
deliverables. Financial planning fees for ongoing planning are charged in accordance with the terms
of the financial planning agreement. If the Client chooses to engage Apollon without the services
recurring, after the services agreed to in a financial planning agreement are performed, a new
agreement is typically required to be signed by the Client. Apollon Financial will not collect an
advance fee of $1,200 or more for services that will take six (6) months or more to complete.
Retirement Plan Advisory Services
Retirement plan advisory fees may be directly invoiced to the Plan Sponsor or deducted from the
assets of the Plan, depending on the terms of the retirement plan advisory agreement.
C. Clients Responsible for Fees Charged by Financial Institutions and External Money
Managers
In addition to Apollon Financial’s advisory fee, Clients will be responsible for the fees and expenses
of the custodian[s], underlying mutual funds, External Managers and their platform manager (if
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any), managing member and underlying managers of the Fund, transfer taxes, odd lot differentials,
exchange fees, interest charges, ADR processing fees, and any charges, taxes or other fees mandated
by any federal, state or other applicable law, retirement plan account fees (where applicable),
electronic fund and wire fees.
do not charge securities transaction fees for ETF and equity trades in a Client's account, provided
that the account meets the terms and conditions of the Custodians’ brokerage requirements. Clients
should review the applicable prospectuses for additional information about fund fees and expenses.
For External Managers, Clients should review each manager’s Form ADV Part 2A disclosure
brochure and the custodial account statement, along with any supplemental cost disclosures
(“Apollon Financial’s Supplemental Cost Disclosure”) or the contract they sign with the External
Manager (in a dual contract relationship) for additional information about fees and expenses
charged.
D. Prepayment of Fees
Investment Management Services
As noted in Item 5(A) above, advisory fees due Apollon Financial are paid in advance. Either party
may terminate the investment management agreement, at any time, by providing advance written
notice to the other party. The Client may also terminate the investment management agreement
within five (5) business days of signing the Advisor’s agreement at no cost to the Client. After the
five-day period, the Client will incur charges for bona fide advisory services rendered to the point of
termination and such fees will be due and payable by the Client. Upon the termination of a Client’s
advisory relationship, Apollon Financial will issue a refund equal to any unearned management fee
for the remainder of the quarter. The Client may specify how he/she would like such refund issued
(i.e., a check sent directly to the Client, or a check sent to the Client’s custodian for deposit into
his/her account). The Client’s IMA with the Advisor is non-transferable without the Client’s prior
consent.
Financial Planning & Consulting Services
Apollon Financial typically requires an advance deposit as described above. Either party may
terminate the financial planning agreement by providing advance written notice to the other party.
The Client may also terminate the financial planning agreement within five (5) business days of
signing the Advisor’s agreement at no cost to the Client. After the five-day period, the Client will
incur charges for bona fide advisory services rendered to the point of termination and such fees will
be due and payable by the Client. Upon termination, the Client shall be billed for the percentage of
the scope of engagement completed by the Advisor, per the Advisors discretion to estimate the time
spent up until the point of the request to terminate services. The Advisor will refund any unearned,
prepaid planning fees from the effective date of termination. The Client’s financial planning
agreement with the Advisor is non-transferable without the Client’s prior consent.
Retirement Plan Advisory Services
Apollon Financial may be compensated for its services in advance of the Billing Period in which
advisory services are rendered. Either party may request to terminate the retirement plan advisory
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agreement, at any time, by providing advance written notice to the other party. The Client shall be
responsible for investment advisory fees up to and including the effective date of termination. Upon
termination, the Advisor will refund any unearned, prepaid investment advisory fees from the
effective date of termination to the end of the quarter. The Client’s retirement plan services
agreement with the Advisor is non-transferable without the Client’s prior consent.
E. Outside Compensation for the Sale of Securities or Other Investment Products to Clients
Apollon Financial does not buy or sell securities and does not receive any compensation for
securities transactions in any Client account, other than the investment advisory fees noted above.
Apollon Financial may advise certain Clients to include insurance as part of their portfolio. While
Apollon Financial is affiliated with an insurance agency, Advisor Insurance Solutions, LLC, Apollon
Financial does not own, nor is it affiliated with, any insurance company or insurance
provider. Certain Investment Advisor Representatives (IAR) may be licensed as insurance agents
with Advisor Insurance Solutions, or another insurance agency. Advisors may also be licensed with
a broker-dealer to offer variable insurance products, as described below.
When an IAR recommends an insurance product and acts as the agent for the sale of that product to
the Client, the IAR is paid a commission for such sale. This creates a conflict of interest, as the
Advisor has an incentive to recommend the purchase of the insurance product when earning
additional compensation for the purchase. To address this conflict, if a recommendation is made to a
Client about the purchase, redemption or exchange of an insurance policy, Clients are not obligated
in any way to execute the recommendations made through Advisor Insurance Solutions and/or any
insurance agent affiliated with Apollon Financial and/or any insurance agency with which its IARs
may be licensed. Clients should understand that insurance product recommendations provided by
insurance agents are not subject to the same fiduciary standard as investment recommendations
provided by investment advisors.
Certain IARs of Apollon Financial may also be registered representatives of LPL Financial LLC
("LPL Financial"), a securities broker-dealer, and a member of the Financial Industry Regulatory
Authority (“FINRA”) and the Securities Investor Protection Corporation (“SIPC”). In an IARs
separate capacity as a registered representative of LPL Financials, the individual will implement
securities transactions under LPL Financial using the business name Apollon Financial, In such
instances, the individual will receive commission-based compensation in connection with the
purchase and sale of securities, as well as a share of any ongoing distribution or service (trail) fees,
including 12b-1 fees for the sale of investment company products. Compensation earned by the
individual in his or her capacity as a registered representative is separate from the Advisor’s
advisory fee charged on Client assets held in advisory accounts. The receipt of such compensation
by an individual presents a conflict of interest, as an individual who is a registered representative of
a broker-dealer has an incentive to effect securities transactions for the purpose of generating
commissions and 12b-1 fees rather than solely based on Client needs. Moreover, Clients may be able
to obtain these products less expensively through sources other than through LPL Financial that do
not generate compensation for the individual. In limited situations, Apollon Financial may be hired
to manage the sub-accounts of a variable annuity that was purchased by a client through a broker-
dealer that paid a commission to a registered representative. This advisory service is separate and
distinct from the initial transaction to purchase the annuity. Apollon Financial charges an advisory
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fee for this service. Apollon Financial addresses these conflicts through disclosure and does not
charge advisory fees on assets where the IAR, acting in their capacity as registered representatives
of a broker-dealer, receives ongoing brokerage compensation. Further, Clients are under no
obligation to implement any recommendation provided by the Advisor or the IARs. See Item 10 –
Other Financial Industry Activities and Affiliations herein.
Item 6 – Performance-Based Fees and Side-by-Side Management
Apollon Financial does not charge performance-based fees or participate in side-by-side
management. Performance-based fees are fees that are based on a share of a capital gains or capital
appreciation of a Client’s account[s]. Side-by-side management refers to the practice of managing
accounts that are charged performance-based fees while at the same time managing accounts that are
not charged performance-based fees. Apollon Financial’s fees are calculated as described in Item 5
above.
Item 7 – Types of Clients
Apollon Financial offers investment advisory services to individuals, high net worth individuals,
families, family offices, trusts, estates, businesses, charitable organizations, retirement plans, and
other investment advisors. The amount of each type of Client is available on Apollon Financial’s
Form ADV Part 1A. These amounts may change over time and are updated at least annually by the
Advisor. Apollon Financial requires a minimum relationship size of $250,000 to effectively
implement its investment process. This amount may be waived or reduced at the Advisor’s sole
discretion.
Rollover Recommendations
Apollon Financial’s IARs may recommend that certain Clients rollover their retirement plan assets
to an account managed by Apollon Financial. When recommending that a Client transfer their
assets to a different retirement plan (Rollover), Apollon Financial’s IAR conducts an analysis to
assess whether the Rollover is in the Client’s best interest. The recommendation of Rollovers by
Apollon Financial is done in compliance with Department of Labor (DOL) Prohibited Transaction
Exemptions (PTE) 2020-02 and in compliance with ERISA section 408(b)2. As part of its
compliance with of PTE 2020-02 and section 408(b)2, Apollon Financial provides Client’s with
additional disclosures, when applicable, which describe material conflicts of interest, the options
available to the plan participant, and other important considerations.
Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss
A. Methods of Analysis and Risk of Loss
A primary step in Apollon Financial’s investment strategy is getting to know the Clients – to
understand the Client’s financial condition, risk profile, investment goals, tax situation, liquidity
constraints – and assemble a complete picture of their financial situation. To aid in this
understanding, Apollon Financial offers financial planning services to its Clients that are highly
customized and tailored. While Apollon Financial may manage Client assets without the client
entering into financial planning services, Apollon believes that this comprehensive approach is an
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important step to understanding the client’s expectations for how their assets will be managed. Once
Apollon Financial has a true understanding of its Clients’ needs and goals, the investment process
can begin, and the Advisor can recommend strategies and investments that it believes are aligned
with the Client’s goals and risk profile.
Apollon Financial primarily employs fundamental analysis methods in developing investment
strategies for its Clients. Research and analysis from Apollon Financial are based on numerous
sources, including third-party research materials and publicly available materials, such as company
annual reports, prospectuses, and press releases. Apollon Financial may also manage client assets in
Tactical strategies, which use market-timing to switch back and forth between asset classes in an
attempt to take advantage of pricing anomalies or strong market sectors. As a point of comparison,
buy and hold investment strategies typically do not try to time the market. Tactical decisions to
change an investment allocation may be based on technical or fundamental reasons. The timing can
be based strictly on a model, on an adviser exercising their discretion, or a combination of both.
Apollon Financial uses hypothetical back tested performance to create, analyze and manage how
certain models would have performed in the past, which can play an important role for assessing
how a model may perform under different market conditions. Hypothetical back-testing is never
used as the sole determining factor for the ongoing management of an investment model. The
portfolio manager actively monitors and adjusts the model based on real market conditions.
Apollon Financial has agreements with third party service providers to provide service and support
to Client accounts, include providing education articles, white paper, and other marketing materials,
as well as model investment allocation recommendations. Apollon Financial manages certain Client
accounts based on the third party’s model investment allocation recommendations. For these Client
accounts, the third party does not have discretionary authority. Apollon Financial is responsible for
assessing the recommendations and implementing the models based on the needs and objectives of
the Client. Apollon Financial may assess a supplemental fee for models that it receives third party
model allocations, as described in a supplemental disclosure in the Client’s IMA.
Apollon Financial employs a long-term investment strategy for its Clients, as consistent with their
financial goals. Apollon Financial will typically hold all or a portion of a securities position for more
than a year but may hold for shorter periods for the purpose of rebalancing a portfolio or meeting the
cash needs of Clients. At times, the Advisor may also buy and sell positions that are more short-term
in nature, depending on the goals of the Client and/or the fundamentals of the security, sector or
asset class. Overall investment strategies recommended to each Client emphasize long-term
ownership of a diversified portfolio of marketable and non-marketable investments intended to
provide superior after-tax, inflation- adjusted, economic returns.
Client portfolios with similar investment objectives and asset allocation goals may own different
securities and investments. The Client’s portfolio size, tax sensitivity, desire for simplicity, income
needs, long-term wealth transfer objectives, time horizon and choice of custodian are all factors that
influence Apollon Financial’s investment recommendations.
B. Material Risks Involved
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Investing in securities involves a risk of loss. A Client can lose all or a substantial portion of
his/her investment. A Client should be willing to bear such a loss. Some investments are
intended only for sophisticated investors and can involve a high degree of risk.
The mutual funds, ETFs, equities and fixed income securities, and External Managers that the
Advisor frequently invests Client assets with or recommends to Clients generally own securities and
therefore also involve the risk of loss that is inherent in investing in securities. The extent of the risk
of ownership of fund shares depends on the type and number of securities held by the fund. Mutual
funds invested in fixed income securities are subject to the same interest rate, inflation, and credit
risks associated with the fund’s underlying bond holdings. Fixed income securities may decrease in
value as a result of many factors, for example, increases in interest rates or adverse developments
with respect to the creditworthiness of the issuer. Risks also may be significantly increased if a
mutual fund pursues an alternative investment strategy. An investment in an alternative mutual fund
involves special risks such as risk associated with short sales, leveraging the investment, use of
derivatives, potential adverse market forces, regulatory changes, and potential illiquidity. Investing
in alternative strategies presents the opportunity for significant losses. Returns on mutual fund
investments are reduced by management costs and expenses.
An ETF’s risks include declining value of the securities held by the ETF, adverse developments in
the specific industry or sector that the ETF tracks, capital loss in geographically focused funds
because of unfavorable fluctuation in currency exchange rates, differences in generally accepted
accounting principles, or economic or political instability, tracking error, which is the difference
between the return of the ETF and the return of its benchmark and trading at a premium or discount,
meaning the difference between the ETF’s market price and NAV. Mutual funds and ETFs also are
subject to the individual risks described in their prospectus. Although many mutual funds and ETFs
may provide diversification, risks can be significantly increased if a mutual fund or ETF is
concentrated in a particular sector of the market, primarily invests in small cap or speculative
companies, uses leverage to a significant degree, or concentrates in a particular type of security. One
of the main advantages of mutual funds and ETFs is that they give individual investors access to
professionally managed, diversified portfolios of equities, bonds, and other securities.
Although the goal of diversification is to combine investments with different characteristics so that
the risks inherent in any one investment can be balanced by assets that move in different cycles or
respond to different market factors, diversification does not eliminate the risk of loss. In some
circumstances, price movements may be highly correlated across securities and funds. A specific
fund may not be diversified and a Client portfolio may not be diversified. Additionally, when
diversification is a Client objective, there is risk that the strategies that the Advisor uses may not be
successful in achieving the desired level of diversification. There is also risk that the strategies,
resources, and analytical methods that the Advisor uses to identify mutual funds and ETFs will not
be successful in identifying investment opportunities.
The following events also could cause mutual funds, ETFs, equities and fixed income securities and
other investments managed for Clients, as well as those managed by External Managers, to decrease
in value, including unknown events such as:
Market Risk: The price of an equity security, bond, or mutual fund may drop in reaction to
tangible and intangible events and conditions. This type of risk is caused by external factors
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independent of a security’s particular underlying circumstances. For example, changes in
political, economic, and social conditions may trigger adverse market events.
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate. For
example, when interest rates rise, yields on existing bonds become less attractive, causing
their market values to decline.
Event Risk: An adverse event affecting a particular company or that company’s industry
could depress the price of a Client’s investments in that company’s stocks or bonds. The
company, government or other entity that issued bonds in a Client’s portfolio could become
less able to, or fail to, repay, service or refinance its debts, or the issuer’s credit rating could
be downgraded by a rating agency. Adverse events affecting a particular country, including
political and economic instability, could depress the value of investments in issuers
headquartered or doing business in that country.
Liquidity Risk: Securities that are normally liquid may become difficult or impossible to sell
at an acceptable price during periods of economic instability or other emergency conditions.
Some securities may be infrequently or thinly traded even under normal market conditions.
Leverage Risk: The use of leverage may lead to increased volatility of a fund’s or ETF’s
NAV and market price relative to its common shares. Leverage is likely to magnify any
losses in the fund’s portfolio, which may lead to increased market price declines.
Fluctuations in interest rates on borrowings or the dividend rates on preferred shares that take
place from changes in short- term interest rates may reduce the return to common
shareholders or result in fluctuations in the dividends paid on common shares. There is no
assurance that a leveraging strategy will be successful.
Domestic and/or Foreign Political Risk: The events that occur in the U.S. relating to politics,
government, and elections can affect the U.S. markets. Political events occurring in the home
country of a foreign company such as revolutions, nationalization, and currency collapse can
have an impact on the security.
Inflation Risk: Countries around the globe may be more, or less, prone to inflation than the
U.S. economy at any given time. Companies operating in countries with higher inflation
rates may find it more difficult to post profits reflecting their underlying health.
Currency Risk: Overseas investments are subject to fluctuations in the value of the U.S.
dollar against the currency of the investment’s originating country. This is also referred to as
exchange rate risk.
Reinvestment Risk: This risk is that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e., interest rate). This primarily relates to
fixed income securities.
Operational Risk: Mutual fund advisors and other ETF service providers may experience
disruptions or operating errors such as processing errors or human errors, inadequate or
30
failed internal or external processes, or systems or technology failures, which could
negatively impact the ETF or mutual fund.
Regulatory/Legislative Developments Risk: Regulators and/or legislators may promulgate
rules or pass legislation that places restrictions on, adds procedural hurdles to, affects the
liquidity of, and/or alters the risks associated with certain investment transactions or the
securities underlying such investment transactions. Such rules/legislation could affect the
value associated with such investment transactions or underlying securities.
Illiquid Securities: Investments in hedge funds and other private investment funds may
underperform publicly offered and traded securities because such investments:
o
typically require investors to lock‐up their assets for a period and may be unable to meet
redemption requests during adverse economic conditions;
o have limited or no liquidity because of restrictions on the transfer of, and the absence of a
market for, interests in these funds;
o are more difficult for to monitor and value due to a lack of transparency and publicly
available information about these funds;
o may have higher expense ratios and involve more inherent conflicts of interest than
publicly traded investments; and
o
involve different risks than investing in registered funds and other publicly offered and
traded securities. These risks can include those associated with more concentrated, less
diversified investment portfolios, investment leverage and investments in less liquid and
non‐traditional asset classes.
Risks Associated with Tactical Investment Strategies
Tactical investment strategies are subject to the same general risks as other investment strategies and
additional considerations. The following are some, but not all, of the additional risks that tactical
strategies are subject to:
Over Concentration Risk: Investment may be allocated to favor one investment over
another for an extended period. For example, if a strategy target allocation is 60% in
equities and 40% in bonds, the tactical allocation at varying times could be
significantly different, such as 0% in equities and 100% in bonds or cash, or 100% in
equities and 0% in bonds or cash.
Cash Investment Risk: Investment strategies may allocate a significant portion of the
investment holdings to cash, or cash equivalent investments for a significant period of
time (no defined period). The client is typically billed the advisory fee for all
investment holdings at all times, even when investments are held in cash.
Market Timing Risk: The tactical strategy may not accurately time investment
changes. It may be delayed in getting in or out of riskier assets. This delay can cause
significant underperformance.
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Tax Risk: Tactical investment strategies do not typically take into consideration tax
consequences from trading. This may lead to excessive short-term profits or losses,
and wash sales.
Account Volatility Risk: The timing of transactions and underlying securities that are
traded may generate significant changes in account balances, in the short, medium and
long term.
Risks Associated with Hypothetical Back Tested Performance
“Back-testing” is a process of simulating historical investment returns by applying a set of rules for
buying and selling securities, and other assets, backward in time, testing those rules, and
hypothetically investing in the securities and other assets that are chosen.
These assumptions may not have the same results in real market conditions in the future. Back-
tested, hypothetical, or simulated performance results have inherent limitations. Reasons for this
include but are not limited to:
The model is created to optimize how accounts would have performed in the past.
The back tested assumptions are changed with hindsight and adjusted to optimize the
potential outcomes, but future conditions may not be the same as historical and the model
may react differently in real life situations in the future; results may vary with each use and
over time.
These assumptions may not have the same results in real market conditions in the future.
The back-testing of performance differs from the actual account performance because the
investment strategy may be adjusted at any time, for any reason and can continue to be
changed until desired or better performance results are achieved.
Past hypothetical back-test results are neither an indicator nor a guarantee of future returns. Actual
results will vary from the analysis. Past performance should not be taken as an indication or
guarantee of future performance, and no representation or warranty, expressed or implied is made
regarding future performance.
Risks Associated with Options Contracts
Investments in options contracts have the risk of losing value in a brief period of time. Option
contracts are leveraged instruments that allow the holder of a single contract to control many shares
of an underlying stock. This leverage can compound gains or losses. The value of contracts is based
on the underlying security, time value and volatility. Changes in each of these factors influence the
value of the options contract.
Past performance of a security or a fund is not necessarily indicative of future performance or risk of
loss.
Use of External Managers
Apollon Financial may select certain External Managers to manage a portion of its Clients’ assets. In
these situations, Apollon Financial conducts due diligence of such managers, but the success of such
recommendations relies to a great extent on the External Managers’ ability to successfully
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implement their investment strategies. In addition, Apollon Financial may not have the ability to
supervise the External Managers on a day-to-day basis.
Unusual Risks of Specific Securities
Private Fund Investments & Investments in Life Settlements
Private investment funds, including those that invest in life settlements, involve various risk factors,
including, but not limited to, potential for complete loss of principal, liquidity constraints and lack of
transparency. A complete discussion of these risks is set forth in each fund’s respective offering
documents, which will be provided to each Client for review and consideration. Unlike liquid
investments that a Client may maintain, private investment funds do not provide daily liquidity or
pricing.
The following summaries some of the key risks for private fund investments. Investors are urged to
read the specific fund memorandum for a complete list of risks:
No Assurance. There can be no assurance that the Series or any Portfolio Fund will be
successful in achieving its investment objective or that the strategies pursued by The Series
Advisor or any Underlying Manager will be successful.
Valuation. Generally, there will be no readily available market prices for interests in the
Portfolio Funds held by the Series. The Series’ valuation procedures provide that the fair
value of the Series’ assets allocated to Portfolio Funds ordinarily will be the value
determined for each Portfolio Fund in accordance with the Portfolio Fund’s valuation
policies. Furthermore, for those assets for which the valuations are provided by the
Underlying Manager, the Managing Member will have little or no means of independently
verifying valuations provided by such Underlying Managers. If such valuations are
inaccurate for any reason, the Series’ valuation will also be inaccurate.
Valuation overstatement or understatement risk: The Series will use a Valuation
methodology deemed appropriate using industry standards. If those industry standards
change or if there are new regulatory requirements, these changes could have a material
impact on the Series. The valuation of Life Settlements is based on projected cash flows,
which depend upon an unknown length of time for which the insured will live. If a life
expectancy estimate underestimates how long an insured may live, the Series may experience
a lower investment return. Inaccurate forecasting of an insured's life expectancy could result
from, among other things: advances in medical treatment resulting in deaths occurring later
than forecast, inaccurate diagnosis or prognosis, changes of lifestyle habits, or the
individual's ability to fight disease resulting in improved health, fraud, or misrepresentation
by the insured. Although qualified physicians' estimates may be used, such a valuation will
ultimately be a matter of informed judgment, there is no guarantee the Net Asset Value will
not be overstated or understated, and the Underlying Managers cannot accept responsibility
for consequent incorrect valuations.
Validity of (adjusted) life expectancy tables: Each Life Settlement, through the Underlying
Managers, will be valued using various industry recognized valuation tables. There is no
33
guarantee that the valuation of a Life Settlement will be not overstated or understated in the
event that outdated statistics are used and the Series Advisor, The Managing Member or the
Administrator cannot accept responsibility for consequent incorrect valuation of a Life
Settlement as the Series will estimate the performance based on data received from the third
parties of the Underlying Managers.
Fraud risk: Although the Managing Member and Series Advisor will conduct a reasonable
level of due diligence in advance of investing in an Underlying Manager, there is a risk that
the Managing Member, Series Advisor or Underlying Manager may be defrauded. Among
other types of fraud that may exist at the Underlying Manager level, an insured may
misrepresent the status of his/her illness, may fail to disclose all beneficiaries, or may sell a
Life Settlement to more than one purchaser. If the Series is exposed to such fraud, the return
on investment may be adversely affected.
Availability risk: The continuity of the Series is dependent on its ongoing ability to purchase
Life Settlement policies, through the Underlying Managers. Changes in circumstances may
result in a reduced supply of Life Settlements. Such changes could result from, among other
things: (i) improvement in the economy overall, generating higher investment returns to
insureds; (ii) improvements in health insurance coverage, limiting the need of insureds to
obtain funds to pay the cost of their medical treatment; (iii) a change in law requiring the
Underlying Managers to apply more stringent credit standards in purchasing Life
Settlements; (iv) the entry into the market of less reputable third- party brokers who submit
inaccurate or false Life Settlement information on behalf of insureds; (v) the establishment of
new licensing requirements for the market participants and a delay in complying, or an
inability to comply, with such new requirements; or (vi) refusal of the insurance company
that issued the policy to consent to its transfer. A change in the availability of Life
Settlements could adversely affect the Series’ ability to execute its investment strategy and
meet its investment objective. The Series will therefore be dependent on its ability to find an
adequate supply of Life Settlements, through the Underlying Managers.
Life Settlement pricing risks: Beginning in 2004, the Life Settlements market witnessed an
inflow of funding. Most of these investment groups have elected to use either the life
expectancy at the lower confidence level, or they have used some variations of the mortality
curves provided by life expectancy firms. This practice of purchasing Life Settlements with
shorter life expectancies derived from a lower confidence level has created a competitive
pricing arena. An increase in the competitiveness in pricing may make it more difficult for
the Series to purchase Life Settlements, through the Underlying Managers, in an expedient
manner and result in lower margins on the investments.
Missing insured: There is a risk that an insured with whom it has been entered into a contract
for a Underlying Manager may go missing, or that there may be a delay in ascertaining that
an insured has died, or in obtaining the required documentation needed to claim the insured's
death benefit. The Underlying Managers could incur substantial delays in collecting death
benefits which would affect investment performance. In some States, the regulator may limit
the frequency of contact that the Underlying Managers, through its tracking firms, can make
to the insured in order to obtain his/her medical records, hence further causing delays.
Counterparty risk: There is a counterparty risk in respect of the solvency of the insurance
company during the period a Life Settlement is held to maturity. There is no guarantee that
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the insurance companies will meet their obligations to make payment on maturity. The
Underlying Managers attempt to manage counterparty risk by limiting the exposure to any
single insurance company obligor, and by only buying policies written by insurers that meet
its rating requirements.
The Series relies on the Underlying Managers to locate and evaluate Life Settlements to be
purchased, to administer the Life Settlements, and to process claims. If, as a result of
insolvency or liquidation, or otherwise, the Underlying Managers were to cease servicing
Life Settlements, it may be difficult to find a suitable successor adviser. Any successor
adviser may have less experience and be less capable in evaluating Life Settlements,
processing claims, and managing collection systems.
Tax Risks: policy maturities may be subject to large tax withholdings which will reduce the
returns of investors. Where appropriate, the Underlying Managers, will implement structures
that are available to reduce that withholding rate
Risks Associated with Delaware Statutory Trusts (“DSTs”)
DSTs are structured to take advantage of the tax deferral opportunity permitted by Section
1031 of the United States Internal Revenue Code. Investments in DSTs are available only to
accredited investors. Each DST has features that may create other tax consequences for the
investor, such as state tax obligations or generation of passive income. Limitations on
withdrawal rights create a higher liquidity risk and as such, investments in DSTs should be
viewed as a long-term investment. The duration of such investments is more sensitive to
interest rates and includes the possibility of more volatility than other investments. Clients
should review the DST Private Placement Memorandum as provided by the Advisor. The
taxable nature of DSTs may change over time, based on changes to law and government
interpretation of the taxable considerations of assets.
Risk Associated with Initial Public Offerings
Investments in initial public offerings (or shortly thereafter) may involve higher risks than
investments issued in secondary public offerings or purchases on a secondary market due to
a variety of factors, including, without limitation, the limited number of shares available for
trading, unseasoned trading, lack of investor knowledge of the issuer and limited operating
history of the issuer. In addition, some companies in initial public offerings are involved in
relatively new industries or lines of business, which may not be widely understood by
investors. Some of these companies may be undercapitalized or regarded as developmental
stage companies, without revenues or operating income, or the near-term prospects of
achieving them. These factors may contribute to substantial price volatility for such
securities and, thus, to the value of the company's shares.
Risks Associated with Closed-End Funds
Closed-end funds typically use a high degree of leverage. They may be diversified or non-
diversified. Risks associated with closed-end fund investments include liquidity risk, credit
risk, volatility and the risk of magnified losses resulting from the use of leverage.
Additionally, closed-end funds may trade below their net asset value.
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Risks Associated with Structured Notes
Complexity. Structured notes are complex financial instruments. Clients should understand
the reference asset[s] or index[es] and determine how the note’s payoff structure incorporates
such reference asset[s] or index[es] in calculating the note’s performance. This payoff
calculation may include leverage multiplied on the performance of the reference asset or
index, protection from losses should the reference asset or index produce negative returns,
and fees. Structured notes may have complicated payoff structures that can make it difficult
for Clients to accurately assess their value, risk, and potential for growth through the term of
the structured note. Determining the performance of each note can be complex and this
calculation can vary significantly from note to note depending on the structure. Notes can be
structured in a wide variety of ways. Payoff structures can be leveraged, inverse, or inverse-
leveraged, which may result in larger returns or losses. Clients should carefully read the
prospectus for a structured note to fully understand how the payoff on a note will be
calculated and discuss these issues with us. Structured notes are obligations issued by an
underwriter. As such, these investments include risks relating to the creditworthiness and
ability of the underwriter to honor the obligations of the structured note and its ability to
repay investors.
Market Risk
Some structured notes provide for the repayment of principal at maturity, which is often referred
to as “principal protection.” This principal protection is subject to the credit risk of the issuing
financial institution. Many structured notes do not offer this feature. For structured notes that do
not offer principal protection, the performance of the linked asset or index may cause Clients to
lose some, or all, of their principal. Depending on the nature of the linked asset or index, the
market risk of the structured note may include changes in equity or commodity prices, changes in
interest rates or foreign exchange rates, or market volatility.
Issuance Price and Note Value
The price of a structured note at issuance will likely be higher than the fair value of the
structured note on the date of issuance. Issuers now disclose an estimated value of the
structured note on the cover page of the offering prospectus, allowing investors to gauge the
difference between the issuer’s estimated value of the note and the issuance price. The
estimated value of the notes is likely lower than the issuance price of the note to investors
because issuers include the costs for selling, structuring or hedging the exposure on the note
in the initial price of their notes. After issuance, structured notes may not be re-sold on a
daily basis and thus may be difficult to value given their complexity.
Liquidity: The ability to trade or sell structured notes in a secondary market is often very
limited as structured notes (other than exchange-traded notes known as ETNs) are not listed
for trading on security exchanges. As a result, the only potential buyer for a structured note
may be the issuing financial institution’s broker-dealer affiliate or the broker-dealer
distributor of the structured note. In addition, issuers often specifically disclaim their
intention to repurchase or make markets in the notes they issue. Clients should, therefore, be
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prepared to hold a structured note to its maturity date, or risk selling the note at a discount to
its value at the time of sale.
Credit Risk
Structured notes are unsecured debt obligations of the issuer, meaning that the issuer is obligated
to make payments on the notes as promised. These promises, including any principal protection,
are only as good as the financial health of the structured note issuer. If the structured note issuer
defaults on these obligations, investors may lose some, or all, of the principal amount they
invested in the structured notes as well as any other payments that may be due on the structured
notes.
Options Risk
Various option strategies give the holder the right to acquire or sell underlying securities at
the contract strike price up until expiration of the option. Selling (“writing” or “granting”) an
option entails considerably greater risk than purchasing options. Although the premium
received by the seller is fixed, the seller may sustain a loss well in excess of that amount. The
seller will be liable for additional margin to maintain the position if the market moves
unfavorably. The seller will also be exposed to the risk of the purchaser exercising the option
and the seller being obligated to either settle the option in cash or to acquire or deliver the
underlying interest. If the option is on a future, the seller will acquire a position in a future
with associated liabilities for margin. If the option is "covered" by the seller holding a
corresponding position in the underlying interest or a future or another option, the risk may
be reduced. If the option is not covered, the risk of loss can be unlimited.
Cybersecurity Risk
The computer systems, networks and devices used by Apollon Financial and service providers to us
and our Clients to conduct routine business operations employ a variety of protections designed to
prevent damage or
interruption from computer viruses, network failures, computer and
telecommunication failures, infiltration by unauthorized persons and security breaches. Despite the
various protections utilized, systems, networks, or devices potentially can be breached. A Client could
be negatively impacted as a result of a cybersecurity breach.
Cybersecurity breaches can include unauthorized access to systems, networks, or devices; infection
from computer viruses or other malicious software code; and attacks that shut down, disable, slow,
or otherwise disrupt operations, business processes, or website access or functionality. Cybersecurity
breaches may cause disruptions and impact business operations, potentially resulting in financial
losses to a Client; impediments to trading; the inability by us and other service providers to transact
business; violations of
applicable privacy and other laws; regulatory fines, penalties, reputational damage, reimbursement
or other compensation costs, or additional compliance costs; as well as the inadvertent release of
confidential information.
Similar adverse consequences could result from cybersecurity breaches affecting issuers of securities
in which a Client invests; vendors Apollon Financial works with; governmental and other regulatory
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authorities; exchange and other financial market operators, banks, brokers, dealers, and other
financial institutions; and other parties. In addition, substantial costs may be incurred by these
entities to prevent any cybersecurity breaches in the future.
Item 9 – Disciplinary Information
Registered investment advisors are required to disclose all material facts regarding any legal or
disciplinary events that would be material to a Client’s evaluation of Apollon Financial and the
integrity of Apollon Financial’s management. Apollon Financial has no information applicable to
this subject.
The Advisor encourages Clients to perform the requisite due diligence on any advisor or service
provider that the Client engages. The backgrounds of the Advisor and its IARs are available on the
Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with the
Advisor’s firm name or CRD# 321217.
Item 10 – Other Financial Industry Activities and Affiliations
Back Office Support Services
The Advisor may provide back-office support services to other Registered Investment Advisors and
may make available billing, reporting, and investment operational services. The Advisor is paid
solely on a revenue basis and fees are not tied, in any way, to the level of trading activity in any
Client account.
Recommendation of External Managers
Apollon Financial may recommend that Clients use External Managers based on the Client’s needs
and suitability. Apollon Financial does not receive separate compensation, directly or indirectly,
from such External Managers for recommending that Clients use their services. External Managers
may make available to Apollon Financial’s IARs educational events, support educational events that
Apollon Financial offers to its Supervised Persons, and support the firm’s marketing efforts. When
doing so, there are never any specific sales targets or investment commitments for paying for
attendance at educational events or supporting Apollon Financial’s marketing efforts.
Licensed Insurance Agents
As detailed in Item 5.E., certain IARs may be licensed insurance agents affiliated with entities
owned by Apollon Holdings, LLC, including Advisor Insurance Solutions, and may offer certain
insurance products on a commissionable basis. A conflict of interest exists to the extent that Apollon
Financial recommends the purchase of insurance products where its IARs may be entitled to
insurance commissions or other additional compensation. Clients are under no obligation to
purchase insurance products through any person affiliated with Apollon Financial.
Registered Representatives.
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IARs of the Advisor implement securities transactions, acting in their capacity as registered
representatives, on a commission basis through LPL Financial. In such instances, the individual will
receive commission-based compensation in connection with the purchase and sale of securities, as
well as a share of any ongoing distribution or service (trail) fees, including 12b-1 fees for the sale of
investment company products. Compensation earned by the individual in his or her capacity as a
registered representative is separate from and in addition to the Advisor’s advisory fee charged on
Client assets held in advisory accounts. The receipt of such compensation by an individual presents
a conflict of interest, as an Advisory Person who is a registered representative has an incentive to
effect securities transactions for the purpose of generating commissions and 12b-1 fees rather than
solely based on Client needs. Moreover, Clients may be able to obtain these products less
expensively through sources other than LPL Financial that do not generate compensation for the
Advisory Person. The Advisor addresses this conflict through disclosure. The Advisor additionally
notes that Clients are under no obligation to purchase securities products through LPL Financial or
the individuals, may choose brokers or agents not affiliated with the Advisor or LPL Financial, and
in some cases could purchase products directly from fund companies without paying brokerage
compensation.
Merchant Wealth Management Holdings, LLC
Merchant Wealth Management Holdings, LLC ("Merchant Wealth"), a subsidiary of Merchant
Investment Management, LLC ("Merchant Investment"), owns a minority, non-controlling interest
in the Advisor. Merchant Investment, through subsidiaries other than Merchant Wealth, has
ownership interests in various companies that provide investment and other consulting services to
financial firms, including investment advisors ("Investment Solutions"). For purposes of this
Disclosure Brochure "Merchant Organization” refers to Merchant Investment Management, LLC
(“Parent Company”) and all of its affiliates. The Advisor is provided access to use these Investment
Solutions, where the Advisor may utilize the Investment Solutions pursuant to an engagement that
the Advisor enters into directly with the third party providing the investment solution. These
Investment Solutions may include, but are not limited to, third party money managers, private
investments, pooled investment vehicles, or other investment products for which a commission is
earned. Engagement of and with these Investment Solutions poses a potential conflict of interest due
to the minority ownership interest that Merchant Investment's various subsidiaries own in the third
parties providing these Investment Solutions. Through Merchant Investment's minority ownership
interests in the third parties that provide these Investment Solutions, Merchant Investment will
benefit from additional revenue that is generated when the Advisor engages any of these third-party
service providers. Accordingly, the Advisor may have an incentive to engage one or more of these
Investment Solutions. To ensure these conflicts of interest are addressed, the Advisor has
implemented a risk control and disclosure framework, the objective of which is for the Advisor to
select Investment Solutions that are in the best interest of the Client. This includes having all
Investment Solutions offered through Apollon Financial approved by the Firm’s Investment
Committee. The Advisor is not controlled by Merchant Wealth or Merchant Investment and is
operated independently where Merchant Investment and all other related subsidiaries are not
involved with the services offered by the Advisor and maintains its own office space.
CAZ Merchant WP I Fund, L.P. & Other Merchant Investors
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The Advisor may recommend that Clients invest in the CAZ Merchant WP I Fund, L.P. (“Merchant
WP I”). CAZ Investments Equity MWP (“CAZ MWP”) serves as the General Partner, where the
Merchant Organization does not have any affiliation. Merchant WP I solely invests in Merchant
Wealth Partners, LLC, (the “Company”) whose investment objective is to invest in registered
investment advisors and financial services vendors.
As stated above, Merchant Organization has a minority ownership interest in Apollon Financial,
meaning the Advisor is recommending a proprietary investment. The Advisor stands to benefit from
any additional capital invested in the Merchant WP I, as these funds may be used for additional
funding for the Advisor or to make available additional Investment Solutions, as disclosed above. In
addition, Merchant Organization stands to benefit financially from additional investments made into
Merchant WP I, as this would result in additional capital invested with Merchant Organization.
Ultimately, the Advisor has an incentive to invest Client funds into Merchant WP I.
Due to the nature of the conflicts of interest involved with the recommendation of the Merchant WP
I, the Advisor has developed policies and procedures to ensure mitigation of the conflict. Prior to
recommending Merchant WP I, the Advisor ensure the following is completed:
I.
Perform due diligence on the Merchant WP I and ensure that the recommendation to
implement is appropriate to help meet the Client’s needs and objectives;
II.
provide the Client with a copy of a separate written Disclosure Statement outlining the
appropriate conflicts of interest; and
III.
obtain explicit acknowledgement and consent of the receipt and understanding of a separate
written Disclosure Statement.
The Merchant organization has additional investors beyond the Merchant WP I, including other
private investment funds that are invested in by clients of Apollon Financial. One example is the
CoVenture Hybrid Capital Solutions Fund LP. When investments are made by such funds into the
Merchant organization, Apollon Financial would not have any prior knowledge that the fund is
making the investment. If and when Apollon Financial becomes aware of a fund that its clients own
having made an investment in the Merchant organization, Apollon Financial’s investment committee
will evaluate the fund based on its investment merits, in the same way that it would if there was not
an investment in the Merchant organization.
Sextant Securities, LLC
The Advisor, in which Merchant Investment has an [indirect] minority, non-controlling ownership
interest [through Merchant Wealth], may engage Sextant Securities, LLC ("Sextant"), an affiliated
Broker-Dealer owned by Merchant Investment, to access certain investment products, which may
include, but not be limited to, private equity funds, open-ended and close-ended mutual funds, and
other products for which Sextant earns a commission if they are sold (herein "Security Offering").
As a result of Merchant Investment's ownership of Sextant, Merchant Investment may benefit from
revenue and/or placement fees received by Sextant if the Advisor invests any Client funds into a
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Security Offering. Sextant may receive compensation through certain private investment
opportunities. Accordingly, the Advisor may have an incentive to invest Client funds in a Security
Offering. Neither the Advisor nor its Supervised Persons will receive any additional compensation
for investing Client funds in a Security Offering or Sextant. In addition, there is no requirement for
the Advisor to recommend to a Client a Security Offering offered through Sextant.
Prior to recommending a Security Offering, the Advisor will conduct appropriate due diligence to
ensure that any recommendation to invest Clients funds into a Security Offering aligns with the
Client's investment needs and objectives. In addition, the Advisor will provide additional disclosure
information to each Client, which will include relevant details regarding material financial interests
and compensation surrounding the Security Offering.
Maxim Private Funds
The Advisor may recommend that Clients invest in the Maxim series of limited partnership funds
(herein "Maxim"), securities offered by Sextant. Individual owners of Merchant Wealth, in their
separate capacity, have material ownership interests in Maxim. As a result, these individuals stand to
benefit financially from additional investments made in Maxim and from returns generated by
Maxim. These individual owners of Maxim, who also have an indirect ownership interest in the
Advisor, would benefit financially in their individual capacity if the Advisor invests Client funds in
Maxim. As a result, the Advisor may have an incentive to invest Client funds in Maxim.
Maxim invests in non-traded REITs that may be in speculative areas of the real estate market or
incorporate debt, which is generally excluded from the investment recommendations made directly
by the Advisor, as disclosed in Item 8 above. Prior to the recommendation of Maxim, the Advisor
conducts appropriate due diligence to ensure any recommendation to a Client to invest in Maxim
aligns with the Client's investment needs and objectives.
The Advisor will conduct appropriate due diligence to ensure any recommendation to a Client to
invest in Maxim aligns with the Client's investment needs and objectives. In addition, neither the
Advisor nor its IARs will receive any additional compensation for investing Client funds into
Maxim. Lastly, there is no requirement for the Advisor to recommend Maxim to Clients, nor are
Clients obligated to invest in Maxim.
Lonsdale Investment Management and Opto Investments
Lonsdale Investment Management (LIM) and Opto Investments (Opto) provide a curated list of
illiquid alternative investment offerings and act as the sponsor of various investment vehicles that
issue securities. The Advisor may recommend that Clients invest in the LIM/Opto limited
partnership funds (herein "LIM/Opto"), securities. Individual owners of Merchant Wealth, in their
separate capacity, have material ownership interests in LIM/Opto. As a result, these individuals
stand to benefit financially from additional investments made in LIM/Opto and from returns
generated by LIM/Opto. These individual owners of Merchant, who also have an indirect ownership
interest in the Advisor, would benefit financially in their individual capacity if the Advisor invests
Client funds in LIM/Opto. As a result, the Advisor may have an incentive to invest Client funds in
LIM/Opto.
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The Advisor will conduct appropriate due diligence to ensure any recommendation to a Client to
invest in LIM/Opto LP’s aligns with the Client's investment needs and objectives. In addition,
neither the Advisor nor its IARs will receive any additional compensation for investing Client funds
into LIM/Opto. Lastly, there is no requirement for the Advisor to recommend LIM/Opto to Clients,
nor are Clients obligated to invest in LIM/Opto.
Affiliated Registered Investment Advisors
The Advisor’s parent company, Apollon Holdings, LLC, has ownership in various registered
investment advisors, including Apollon Financial, LLC, Terra Wealth Management, LLC and BH
Asset Management, LLC. These affiliated investment advisers are registered with securities
regulators and offer a range of advisory services. Apollon Financial provides various operational,
investment management, technology and other back-office support to these investment advisors.
Additionally, when deemed to be in a Clients best interest, the Advisor will refer Clients or
prospective clients to these affiliated investment advisers. If a Client is referred to affiliated
investment adviser, the Client will be required to enter into an advisory agreement directly with that
affiliated investment adviser, or the services may be provided through a Sub-Manager Agreement
between Apollon Financial and the affiliated investment adviser. This practice presents a conflict of
interest as the Advisor’s parent company will benefit from compensation and revenue generated
through the affiliated investment adviser. To mitigate this conflict of interest, client can choose to
work with a different investment advisor, other than the Advisor’s affiliate.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions
A. Description of Code of Ethics
Apollon Financial has a Code of Ethics (the “Code”) which requires Apollon Financial’s employees
and independent contractors (“Supervised Persons”) to comply with their legal obligations and fulfill
the fiduciary duties owed to the Advisor’s Clients. Among other things, the Code of Ethics sets forth
policies and procedures related to conflicts of interest, outside business activities, gifts and
entertainment, compliance with insider trading laws and policies and procedures governing personal
securities trading by Supervised Persons.
Personal securities transactions of Supervised Persons present conflicts of interest with the price
obtained in Client securities transactions or the investment opportunity available to Clients. The
Code addresses these conflicts by prohibiting securities trades that would breach a fiduciary duty to
a Client and requiring, with certain exceptions, Supervised Persons to report their personal securities
holdings and transactions to Apollon Financial for review by the Advisor’s Chief Compliance
Officer. The Code also requires Supervised Persons to obtain pre-approval of certain investments,
including initial public offerings and limited offerings.
Apollon Financial will provide a copy of the Code of Ethics to any Client or prospective Client upon
request.
Item 12 – Brokerage Practices
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A. Factors Used to Select Custodians and/or Broker-Dealers
Apollon Financial does not take custody of Client assets (other than deducting management fees
when authorized) and is not a broker-dealer. Apollon Financial may recommend that Clients use
certain non-affiliated third parties for custodian and brokerage services. Apollon Financial is not
affiliated with any company that it refers Clients to for custody and/or brokerage services. Examples
of companies that Apollon Financial may refer Clients to for custodian and brokerage services
include, but are not limited to, LPL Financial (“LPL”), Charles Schwab & Co., Inc. (“Schwab”),
Fidelity Clearing and Custody Solutions, a division of Fidelity Brokerage Services LLC (together
with all affiliates, “Fidelity”), and Pershing Advisor Solutions, a division of Pershing, LLC
(“Pershing”)
While Apollon Financial may recommend a custodian to Clients, Clients are not obligated to
follow its recommendation. It is the Client’s decision on where they custody their assets. If a
Client chooses to custody their assets at a custodian other than what is recommended by Apollon
Financial, the firm’s ability to manage the Client’s assets may be restricted, see
“Execution/Directed Brokerage” below.
In deciding to recommend a particular Custodian, some of the factors that Apollon Financial
considers include:
combination of transaction execution services along with asset custody service;
order execution and the ability to provide accurate and timely execution, clearing and
settlement of trades;
capabilities to facilitate transfers and payments to and from accounts;
the reasonableness and competitiveness of services, including commission rates and other
fees and transaction costs;
access to a broad range of investment products, including stocks, bonds, mutual funds, and
exchange-traded funds;
availability of investment research and tools that assist the Advisor in making investment
decisions;
quality of services;
access to trading desks;
technology that integrates within Apollon Financial’s environment, including interfacing
with Apollon Financial’s portfolio management system;
a dedicated service or back-office team and its ability to process requests from Apollon
Wealth on behalf of its Clients;
ability to provide Apollon Financial with access to Client account information through an
institutional website;
ability to provide Clients with electronic access to account information and investment and
research tools;
reputation, financial strength, and stability;
ancillary services made available to Clients, including banking and asset-based lines of credit;
and
the historical place where the assets were held in custody prior to the Client becoming a Client
of Apollon Financial.
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Soft Dollars
Custodians that Apollon Financial recommends to its Clients may also provide certain services that
may benefit Apollon Financial and its business in general, rather than benefit specific Clients. Such
benefits include, but are not limited to, sharing in Advisor recruitment expenses and other business
growth initiatives; and payment directly to vendors supporting Apollon Financial’s business
including research providers, trade administration, portfolio accounting systems, and other
technology and services supporting Apollon Financial’s management of Client assets.
Apollon Financial receives products and services from firms providing custodial services that benefit
Apollon Financial but that may not benefit all Clients. These services are typically offered to all
investment advisers working with the custodian and do not have a specific cost tied to the benefit.
Some of these products and services assist Apollon Financial in managing and administering Client
accounts. These products and services include software and other technology that provide access to
Client account data (such as trade confirmations and account statements); services that facilitate
trade execution (and allocation of aggregated trade orders for multiple Client accounts); research,
pricing information and other market data; products and services that facilitate payment of Apollon
Financial’s fees from its Client accounts; assistance with back office functions, recordkeeping and
Client reporting; receipt of duplicate account statements and confirmations; research related products
and tools; consulting services; access to a trading desk serving Apollon Financial participants; access
to block trading (which provides the ability to aggregate securities transactions for execution and
then allocate the appropriate shares to Client accounts); the ability to have advisory fees deducted
directly from Client accounts; access to an electronic communications network for Client order entry
and account information; access to mutual funds with no transaction fees and to certain institutional
money managers; and discounts on compliance, marketing, research, technology, and practice
management products or services provided to Apollon Financial by third party vendors. Generally,
many of these services may be used to service all or a substantial number of Client accounts.
Custodians also make available to Apollon Financial other services intended to help Apollon
Financial manage and further develop its business enterprise but that do not directly benefit its
Clients. These services include consulting, offering publications and conferences on practice
management, information technology, third-party research, business succession, regulatory
compliance, and marketing. In addition, custodians may arrange and/or pay for these types of
services rendered to Apollon Financial by independent third-parties. In certain instances, custodians
discount or waive fees they would otherwise charge for some of these services or pay all or a part of
the fees of other third-parties providing such services to Apollon Financial. Custodians may also
contribute to educational events held by Apollon Financial for its supervised persons. Occasionally,
Client account custodians and other third-party vendors may make charitable contributions to non-
profit organizations on Apollon Financial’s behalf. These contributions benefit Apollon Financial
but do not benefit its Clients.
Custodians may offer reduced transaction costs to supervised persons of Apollon Financial that
custody their personal assets at the custodian. These transaction costs may be less than the costs that
are typically made available through the custodian’s retail service divisions.
Apollon Financial, in some instances, enters into agreements where a service provider agrees to pay
for the services of a third-party vendor. Apollon Financial currently maintains such agreements with
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Fidelity, Schwab, and Pershing. This includes agreements with Schwab and Fidelity to provide a
monetary reimbursement for third party vendor services, including marketing, technology and
consulting or Research expenses.
To offset the costs of transitioning new Client assets, the Client’s account custodian may agree to
reimburse the Client for all, or a portion of their account transfer fees, may pay Apollon transition
assistance capital in the form of a forgivable loan, and/or may agree to pay third-party service
providers to assist with the transition of assets. For the custodian to pay transaction costs, certain
minimum asset transition thresholds may be required. If the minimum asset transition amounts are
not met, the reimbursement will not be made, and the Client will be responsible for paying their
transition expense. The payment of transition expense by a custodian creates a conflict of interest as
the reduced expense may be a deciding factor to transition assets to Apollon Financial. Thus,
Apollon Financial may have an incentive to recommend a custodian that will cover this expense
over one that does not. To address this conflict of interest, prospective Clients can choose to not
transfer their assets from their existing custodian or choose a different custodian than the one
recommended by Apollon Financial. Choosing a different custodian may restrict Apollon
Financial’s ability to manage the Client’s assets.
While, as a fiduciary, Apollon Financial seeks to act in its Clients’ best interests, Apollon
Financial’s recommendation that Clients maintain their assets in accounts at a particular custodian
may be based in part on the benefit to Apollon Financial, including the availability of some of the
foregoing products and services and not solely on the nature, cost, or quality of custody and
brokerage services provided. This may benefit Apollon Financial more than individual Clients.
Apollon Financial may have an incentive to select or recommend a broker-dealer based on its
interest in receiving these benefits, rather than the Client’s interest in receiving the most favorable
execution. It is possible that Clients would pay lower commissions by using a broker-dealer that
does not provide any benefit to Apollon Financial. A conflict of interest exists when the services
provided by the custodian are based on the amount of Client assets that Apollon Financial maintains
with the third-party service provider. To address this conflict, Apollon Financial will not
compromise its best execution and fiduciary responsibility to its Clients.
Custodians are incentivized to provide resources to Apollon Financial, including financial benefits,
in an attempt to attract new assets. The Custodians profit from assets under their custody in
different ways, including but not limited to capturing the spread on cash rates paid through a sweep
account and alternative cash options, benefiting from the revenue of their affiliated broker-dealer,
the receipt of marketing fee payments from product providers including mutual funds, and other
sources of revenue. As noted above, to address the conflict of interest of transition incentives
provided to Apollon Financial, prospective Clients can choose a different custodian than the one
recommended by Apollon Financial. Choosing a different custodian may restrict Apollon
Financial’s ability to manage the Client’s assets.
Apollon Financial does not have to pay for custodian and broker-dealer services, or receives benefits
they offer to Apollon Financial, but most Custodians have a minimum amount of assets that Apollon
Financial must hold in custody to maintain custodial services with them. For example, Schwab has
an expectation that Apollon Financial will keep at least $10 million of Client assets in accounts at
Schwab. Beyond that, the services provided by the Custodians are not contingent upon Apollon
Financial committing any specific amount of business in trading commissions or assets in custody.
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The minimum assets under management expectations gives Apollon Financial an incentive to
recommend that Clients maintain their account with the specific custodian. This is a potential
conflict of interest, but the asset minimum expectation for assets held in custody with the respective
custodians typically represents a very small portion of Apollon Financial’s total assets under
management.
Considerations Relating to LPL Custody Services
While LPL Financial does not participate in, or influence the formulation of, the investment
advice Apollon Financial provides, certain supervised persons of Apollon Financial are Dually
Registered Persons. Dually Registered Persons are restricted by certain FINRA rules and policies
from maintaining client accounts at another custodian or executing client transactions in such
client accounts through any broker- dealer or custodian that is not approved by LPL Financial. As
a result, the use of other trading platforms must be approved not only by Apollon Financial, but
also by LPL Financial.
Clients should also be aware that for accounts where LPL Financial serves as the custodian,
Apollon Financial is limited to offering services and investment vehicles that are approved by LPL
Financial, and may be prohibited from offering services and investment vehicles that may be
available through other broker-dealers and custodians, some of which may be more suitable for a
client’s portfolio than the services and investment vehicles offered through LPL Financial.
Clients should understand that not all investment advisers recommend that clients custody their
accounts and trade through specific broker-dealers.
Clients should also understand that LPL Financial is responsible under FINRA rules for
supervising certain business activities of Apollon Financial and its Dually Registered Persons that
are conducted through broker-dealers and custodians other than LPL Financial. LPL Financial
charges a fee for its oversight of activities conducted through these other broker-dealers and
custodians. This arrangement presents a conflict of interest because Apollon Financial has a
financial incentive to recommend that you maintain your account with LPL Financial rather than
with another broker-dealer or custodian to avoid incurring the oversight fee.
LPL Transition Assistance Benefits
LPL Financial provides various benefits and payments to Dually Registered Persons that are new
to the LPL Financial platform to assist the representative with the costs (including foregone
revenues during account transition) associated with transitioning his or her business to the LPL
Financial platform (collectively referred to as “Transition Assistance”). The proceeds of such
Transition Assistance payments are intended to be used for a variety of purposes, including but
not necessarily limited to, providing working capital to assist in funding the Dually Registered
Person’s business, satisfying any outstanding debt owed to the Dually Registered Person’s prior
firm, offsetting account transfer fees (ACATs) payable to LPL Financial as a result of the Dually
Registered Person’s clients transitioning to LPL Financial’s custodial platform, technology set-up
fees, marketing and mailing costs, stationary and licensure transfer fees, moving expenses, office
space expenses, staffing support and termination fees associated with moving accounts.
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The amount of the Transition Assistance payments are often significant in relation to the overall
revenue earned or compensation received by the Dually Registered Person at [his/her] prior firm.
Such payments are generally based on the size of the Dually Registered Person’s business
established at [his/her] prior firm and/or assets under custody on the LPL Financial. Please refer to
the relevant Part 2B brochure supplement for more information about the specific Transition
Payments your representative receives.
Transition Assistance payments and other benefits are provided to associated persons of Apollon
Financial in their capacity as registered representatives of LPL Financial. However, the receipt of
Transition Assistance by such Dually Registered Persons creates conflicts of interest relating to
Apollon Financial’s advisory business because it creates a financial incentive for Apollon
Financial’s representatives to recommend that its clients maintain their accounts with LPL
Financial over other custodians. In certain instances, the receipt of such benefits is dependent on a
Dually Registered Person maintaining its clients’ assets with LPL Financial and therefore Apollon
Financial has an incentive to recommend that clients maintain their account with LPL Financial in
order to generate such benefits.
Apollon Financial attempts to mitigate these conflicts of interest by evaluating and recommending
that clients use LPL Financial’ s services based on the benefits that such services provide to our
clients, rather than the Transition Assistance earned by any particular Dually Registered Person.
Apollon Financial considers LPL Financial’ s best execution capabilities when recommending or
requiring that clients maintain accounts with LPL Financial. However, clients should be aware of
this conflict and take it into consideration in making a decision whether to custody their assets in a
brokerage account at LPL Financial.
B. Execution/Directed Brokerage for Discretionary Managed Accounts
Clients typically provide Apollon Financial with the discretion to select the broker-dealer for
execution of securities transactions. Apollon Financial determines the securities to be bought or sold,
the price, the timing, and the selection of broker-dealer it believes can provide best execution of
Client transactions. Apollon Financial’s portfolio managers will direct transactions to designated
broker-dealers based on their execution capabilities; however, the use of a designated broker may or
may not always allow Apollon Financial and/or Sub-Managers to obtain best price and execution of
portfolio transactions. Transactions in Clients’ accounts for certain asset classes supervised by a
Sub-Manager may be directed to broker-dealers that the Sub-Manager believes can provide better
execution of Client orders. While Apollon Financial believes the broker-dealer it has selected will
provide best execution and services, it is possible that better execution may be obtained through
another broker-dealer. Apollon Financial may be incentivized to trade will a certain broker-dealer
regardless of execution quality to avoid incurring the charges that may accompany trading with other
broker-dealers.
Transactions for each Client account will be affected independently unless Apollon Financial
decides to purchase or sell the same securities for several Client accounts at approximately the same
time. Apollon Financial may (but is not obligated to) combine or “batch” such orders to obtain best
execution, to negotiate more favorable commission rates or to allocate equitably, among Apollon
Financial Clients, differences in prices and commissions or other transaction costs that might have
been obtained had such orders been placed independently. Under this procedure, transactions will be
averaged as to price and will be allocated among Apollon Financial’s Clients in proportion to the
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purchase and sale orders placed for each Client account on any given day. To the extent that Apollon
Financial determines to aggregate Client orders for the purchase or sale of securities, including
securities in which Apollon Financial’s associated person(s) may invest, Apollon Financial shall
generally do so in accordance with the parameters set forth in SEC No-Action Letter, SMC Capital,
Inc. Apollon Financial shall not receive any additional compensation or remuneration as a result of
the aggregation.
When deciding the appropriate method for executing transactions, Apollon Financial may choose to
execute all Client transactions at the same time in a block transaction, stage transactions, and/or
submit each Client’s transaction independently.
When trades are placed in a “block,” all Client shares as part of that block are aggregated and
provided an average execution price. At times, because of the size of a transaction, Apollon
Financial, at its discretion, may choose to stage transactions. Staging transactions means that
Apollon Financial, or its trading agent, will submit the transactions for execution at varying times
and/or days. This is done to minimize the price movement of the security attributable to the
transaction. However, as a result of staging, Clients may receive less favorable execution prices than
if their trades were not aggregated, which will impact the performance of the Client’s accounts.
If transactions for Client accounts are effected through a broker-dealer that refers Clients to Apollon
Financial, the potential for conflict of interest may arise since Apollon Financial is incentivized to
refer Clients to that broker-dealer to obtain more referrals.
Held Away Assets
In certain circumstances, Client’s may request that Apollon Financial manage assets that are held in
custody at a location that Apollon Financial cannot be added as a discretionary Advisor, including
401(k)’s, 403(b)’s, HSA’s, Variable Annuities and 529 Plans. These assets can be referred to “Held
Away” assets. In these situations, Apollon Financial may recommend that the Client utilize the
services of a third-party service provider that electronically connects to the custodian to collect
information about the Client’s assets, including holdings and transactions. The third-party service
provider’s system also provides Apollon Financial with the ability to place discretionary transactions
on the Client’s behalf. When using this service, at no time will Apollon Financial retain client login
credentials, or directly access the Client’s account at the custodian. Apollon Financial will begin
providing discretionary management of the assets when the Client adds the Held Away assets to the
third-party service provider’s system. With respect to advisory fees, when Client’s hire Apollon
Financial to provide advisory services for Held Away assets, the Client is responsible for paying
Apollon Financial’s advisory fees, at the rate described in the IMA with the Client, typically from an
account other than the account that the Held Away assets are held.
Brokerage for Client Referrals
Apollon Financial does not select or recommend broker-dealers based solely on whether it may
receive Client referrals from a broker-dealer or third party.
Client-Directed Brokerage
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Generally, in the absence of specific instructions to the contrary, for brokerage accounts that Clients
engage Apollon Financial to manage on a discretionary basis, Apollon Financial has full discretion
with respect to securities transactions placed in the accounts. This discretion includes the authority,
without prior notice to the Client, to buy and sell securities for the Client’s account and establish and
affect securities transactions through the Custodian of the Client’s account or other broker-dealers
selected by Apollon Financial. In selecting a broker-dealer to execute a Client’s securities
transactions, Apollon Financial seeks prompt execution of orders at favorable prices.
A Client, however, may instruct Apollon Financial to maintain custody his/her account at a specific
broker-dealer and/or direct some or all of his/her brokerage transactions to a specific broker-dealer
(subject to Apollon Financial’s right to decline and/or terminate the engagement). In directing
brokerage transactions, a Client should consider whether the commission expenses, execution,
clearance, settlement capabilities, and custodian fees, if any, are comparable to those that would
result if Apollon Financial exercised its discretion in selecting the broker-dealer to execute the
transactions. Directing brokerage to a particular broker-dealer may involve the following
disadvantages to a directed brokerage Client:
Apollon Financial’s ability to negotiate commission rates and other terms on behalf of such
Clients could be impaired;
such Clients could be denied the benefit of Apollon Financial’s experience in selecting
broker-dealers that are able to efficiently execute difficult trades;
opportunities to obtain lower transaction costs and better prices by aggregating (batching)
the Client’s orders with orders for other Clients could be limited; and
the Client could receive less favorable prices on securities transactions because Apollon
Financial may place transaction orders for directed brokerage Clients after placing batched
transaction orders for other Clients.
In addition to accounts managed by Apollon Financial on a discretionary basis where the Client has
directed the brokerage of his/her account(s), certain institutional accounts may be managed by
Apollon Financial on a non-discretionary basis and are held at custodians selected by the
institutional Client. The decision to use a particular custodian and/or broker-dealer resides with the
institutional Client. Apollon Financial endeavors to understand the trading and execution capabilities
of any such custodian and/or broker-dealer, as well as its costs and fees. Apollon Financial may
assist the institutional Client in facilitating trading and other instructions to the custodian and/or
broker-dealer in carrying out Apollon Financial’s investment recommendations.
Trade Errors
Apollon Financial’s goal is to execute trades seamlessly and in the best interests of the Client. In the
event a trade error occurs, Apollon Financial endeavors to identify the error in a timely manner,
correct the error so that the Client’s account is in the position it would have been had the error not
occurred, and, after evaluating the error, assess what action(s) might be necessary to prevent a
recurrence of similar errors in
the future.
Trade errors are typically corrected using a “trade error” account or similar account at the Custodian.
In the event an error is made in a Client account held elsewhere, Apollon Financial works directly
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with the broker in question to take corrective action. In all cases, Apollon Financial will take the
appropriate measures to return the Client’s account to its intended position.
LPL Access to Confidential Information
As discussed previously, certain associated persons of the Apollon Financial are registered
representatives of LPL Financial. As a result of this relationship, LPL Financial may have access
to certain confidential and personally identifiable information (e.g., social security number,
account number, financial information, investment objectives, transactions and holdings) about
Apollon Financial’s clients, even if client does not establish any account through LPL. If you
would like a copy of the LPL Financial privacy policy, please contact Apollon Financial.
Oversight Fee for Assets Held Away
As stated previously, individuals associated with Apollon Financial are licensed as registered
representatives of LPL Financial. As a result of this licensing relationship, LPL Financial is
responsible for supervising certain activities of Apollon Financial to the extent Apollon Financial
manages assets at a broker/dealer and custodian other than LPL Financial. LPL Financial charges a
fee for this oversight. This presents a conflict of interest in that Apollon Financial has a financial
incentive to recommend that you maintain your account with LPL Financial rather than another
custodian in order to avoid the oversight fee. However, to the extent Apollon Financial
recommends you use LPL Financial for such services, it is because Apollon Financial believes
that it is in your best interest to do so based on the quality and pricing of the execution, benefits of
an integrated platform for brokerage and advisory accounts, and other services provided by LPL
Financial.
Item 13 – Review of Accounts
A. Frequency and Nature of Periodic Reviews and Who Makes Those Reviews
Apollon Financial monitors investment advisory portfolios as part of a continuous and ongoing
process. Apollon Financial advisors seeks to have at least one annual meeting with each Client to
conduct a formal review of the Clients’ account. These reviews may include the following:
compare the account’s allocation with stated goals and Client cash-flows at time of review;
review holdings and consider alternatives;
monitor the size of individual securities relevant to their sectors, asset classes, and overall
account size;
analyze an account’s composition and performance, income, appreciation, gains/losses, and
asset allocation; and
assess its performance.
Factors that may trigger an additional review, other than a periodic review, include: material market,
economic or political events, known significant changes in a Client’s financial situation and/or
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objectives, and large deposits or withdrawals form the accounts. Clients are encouraged to notify
Apollon Financial if changes occur in the Client’s personal financial situation that might adversely
affect the Client’s investment plan.
B. Other Reviews
Apollon Financial may perform compliance and/or supervisory reviews of a sampling of Client
accounts. Examples of reviews that Apollon Financial may perform include comparing an account’s
strategy and/or allocation to the account’s stated objectives, reviewing commission and transaction
costs borne by the account, and reviewing the billing rate and charges.
C. Content and Frequency of Regular Reports Provided to Clients
Clients will receive brokerage statements that report the assets under Apollon Financial’s
management no less than quarterly from the qualified custodian. These brokerage statements are
sent directly from the custodian to the Client. The Client may also establish electronic access to the
custodian’s website so that the Client may view these reports and their account activity. Client
brokerage statements will include all positions, transactions and fees relating to the Client’s
account[s]. The Client’s advisor may also provide Clients with periodic reports regarding their
holdings, allocations, and performance. Statements provided by Apollon Financial may contain
assets managed by Apollon Financial as well as non-managed assets. Performance information on
statements provided by Apollon Financial may be based on time weighted returns or on internal
rates of return. There is no guarantee that the historical performance included in statements is
accurate. Apollon Financial cannot guarantee the accuracy of information included in either the
custodian statements or in statements that it provides. The information included in statements
Apollon Financial provides is on a best efforts only and is not always validated by Apollon
Financial. Clients are urged to review their brokerage statements for accuracy and rely on the
statement provided by their account custodian as the most reliable detail of their account
holdings and transaction history.
D. Securities Litigation and Class Action Securities Claims
Apollon Financial engages the services of Chicago Clearing Corporation to manage the processing
and collection of class action securities claims on behalf of its Clients. Chicago Clearing
Corporation monitors each claim that is made for any securities transactions while under Apollon
Financial’s management. They collect the applicable documentation, interpret the terms of each
settlement, file the appropriate claim, interact with the administrators, and distribute the award to
the individual claimant. Chicago Clearing Corporation charges a contingency fee of 12.5% of the
claim which is subtracted from the award at the time of payment. If Clients choose to participate in
this service, Apollon Financial provides information relating to each claim to Chicago Clearing
Corporation to assist in their class action research. Clients have the ability to elect to opt out of this
service and process claims themself, where Chicago Clearing Corporation will not monitor or
process any class action suits from which the opting out Client may be entitled to awards.
Item 14 – Client Referrals and Other Compensation
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Continuing Education & Product Training
From time-to-time, Apollon Financial organizes educational and training meetings for its supervised
persons. Certain product providers, non-affiliated managers and vendors are permitted to make
presentations to Apollon Financial’s supervised persons. The presentations may or may not provide
continuing education credits, such as for insurance licensing. These providers may contribute to the
cost of putting on these sessions at hotels or other meeting facilities. These products and services,
how they benefit us, and the related conflicts of interest are described above in Item 12 Brokerage
Practices. The availability of these products and services is not based on Apollon Financial providing
particular investment advice.
Soft Dollars and Other Benefits
Apollon Financial may receive additional benefits from third parties. See additional disclosures
relating to Soft Dollars in the “Soft Dollar” section above in Item 12 Brokerage Practices.
Recruiting Expenses
As a part of Apollon Financial’s business, the firm hires outside parties (recruiters) to help find
investment advisors interested in joining Apollon Financial or using Apollon Financial’s platform
services. The recruiters are typically paid a fee based on a percentage of the total revenue of the
advisor or business referred to Apollon Financial. At times, others may contribute to the recruiting
expense Apollon Financial might incur, including custodians of Client assets such as Pershing. When
a third-party contributes to the recruiting expense, Apollon Financial has an incentive to refer the
Client to the third-party custodian over another custodian. This presents a conflict of interest. To
resolve this conflict, upon the Client’s request, Apollon Financial will accommodate an alternative
Custodian, where appropriate.
Client Referrals
Apollon Financial pays its supervised persons for helping to recruit new Advisors and offices. For
those individuals responsible for recruiting, some or all their salary and incentive compensation is
typically based on the addition of new business, tied to the growth of the firm’s investment advisory
revenue and/or assets under management. To provide incentives to Advisors to join Apollon
Financial, the firm may pay an Advisor, or their former business, additional compensation when the
Advisor joins Apollon Financial. Advisors affiliate with Apollon Financial in several ways.
One such way that Apollon Financial incentives Advisors when an Advisor joins as a recruit, which
can include an upfront signing bonus in the form of a forgivable or non-forgivable loan. When and if
a loan is paid, the amount is typically based on the expected revenue that the new Advisor will
generate after joining Apollon Financial. The bonus paid is individually negotiated between the new
Advisor and Apollon Financial.
Advisors are also paid draw base compensation. If the Advisor does not meet the draw amount,
based on advisor fees earned, their compensation may be reduced, or they may be required to repay a
portion of their overpayment.
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A third way Advisors are compensated is based on the Advisor, or a business that they maintain
ownership interest. In this instance, they are paid additional compensation based on whether certain
pre-determined asset transition thresholds are met, through execution of an Asset Purchase
Agreement, or similar transaction agreement. The additional compensation is paid in part as a
percentage of the advisory fees generated or anticipated to be generated. The amount of the payment
typically is a multiple of the expected net revenue that will be generated from the assets that are
transferred to Apollon Financial. In return for the payment, goodwill of the Advisor’s business is
purchased, along with the right to future revenue generated. The amount is individually negotiated
with each Advisor, or the business, that transfers assets to Apollon Financial.
Compensation considerations based on the percentage of Clients who transfer their business to
Apollon Financial, or the anticipated revenue that is expected to be generated from Clients who
transfer, raises conflicts of interest, including the concern that the Advisor has an incentive to
recommend that Clients transfer their assets to Apollon Financial over another investment adviser.
Apollon Financial believes that Clients are not impacted financially by these arrangements because
the advisory fees they have paid in the past typically do not increase when transitioning their
business to Apollon Financial. Additionally, to address this conflict of interest, Clients are under no
obligation to transition their advisory relationship under Apollon Financial’s management. They can
choose to move their assets to a different investment advisor, or have no advisor.
Apollon Financial may, at times, pay a de-minimis amount, up to $1000 in a twelve-month period, to
Clients and third parties who refer Clients to it. These payments are typically a flat fee, a reduction
of advisory Client advisory fees, or gift, and are not based on a percentage of the actual or
anticipated earnings that Apollon Financial would generate or expect to generate from any new
Clients gained.
In an effort to attract new clients to the firm, Apollon Financial advertises and markets using various
outlets, including social media, websites, seminars, webinars and the radio. Apollon Financial may
pay individuals to invite prospective clients to free seminars or meetings.
Apollon Financial also receives referrals from third parties that are not affiliated with Apollon
Financial and individuals that are notice filed as IARs of Apollon Financial (“Promoters”). The
Promoters may be paid a flat fee for referrals, or a percentage of the fees that the Client pays to
Apollon Financial. In these situations, in accordance with SEC Rule 206(4)-1 of the Advisers Act, a
promoter agreement is executed between Apollon Financial and the third party. Apollon Financial
initially and annually confirms that the Promoter is not statutorily disqualified from providing
investment adviser services. Additionally, Apollon Financial will disclose to the referred client (i)
whether the Promoter is a current client or a person other than a current client, (ii) whether it is a
paid promotion, including the material terms of any compensation, and (iii) a brief statement of any
material conflicts.
Referrals to Other Investment Advisors & Service Providers
Apollon Financial may refer Clients to other investment advisors and third parties, including
CPA firms, attorney’s, payroll service providers, third party administrators, personal and
business loan issuers, and other providers that offer services to support Client financial needs. In
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certain situations, Apollon Financial has a conflict of interest in that Apollon Financial or its
Supervised Persons will receive a fee payment, or discount for services that it receives from the
service provider for the referral of the Client by Apollon Financial. To address this conflict of
interest, Apollon typically provides more than one service provider for the Client to choose from.
Additionally, Clients are under no obligation to engage the services of other investment advisors.
Transition Assistance
Apollon Financial and/or its Dually Registered Persons are incented to join and remain affiliated
with LPL Financial and to recommend that clients establish accounts with LPL Financial through the
provision of Transition Assistance (discussed in Item 12 above). LPL also provides other
compensation to Apollon Financial and its Dually Registered Persons, including but not limited to,
bonus payments, repayable and forgivable loans, stock awards and other benefits.
The receipt of any such compensation creates a financial incentive for your representative to
recommend LPL Financial as custodian for the assets in your advisory account. We encourage you
to discuss any such conflicts of interest with your representative before making a decision to
custody your assets at LPL Financial.
Item 15 – Custody
All Clients must utilize a “qualified custodian” as detailed in item 12. Clients are required to engage
the custodian to retain their funds and securities and direct Apollon Financial to utilize the custodian
for the Client’s securities transactions. Apollon Financial’s IMA with Clients and/or the Clients’
separate agreement with the Custodian may authorize Apollon Financial through such Custodian to
debit the Client’s account for Apollon Financial’s fee and to directly remit that fee to Apollon
Financial in accordance with applicable custody rules.
If the Client gives the Advisor authority to move money from one account to another account, the
Advisor may have custody of those assets. To avoid additional regulatory requirements, the
Custodian and the Advisor have adopted safeguards to ensure that the money movements are
completed in accordance with the Client’s instructions.
The Custodian recommended by Apollon Financial has agreed to send a statement to the Client, at
least quarterly, indicating all amounts disbursed from the account including the amount of
management fees paid directly to Apollon Financial. Apollon Financial encourages Clients to review
the official statements provided by the custodian, and to compare such statements with investment
reports received from Apollon Financial. For more information about Custodians and brokerage
practices, see Item 12 – Brokerage Practices.
Item 16 – Investment Discretion
Clients have the option of providing Apollon Financial with investment discretion on their behalf,
pursuant to a grant of a limited power of attorney contained in Apollon Financial’s Client
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agreement. By granting Apollon Financial investment discretion, a Client authorizes Apollon
Financial to direct securities transactions and determine which securities are bought and sold, the
total amount to be bought and sold, and the costs at which the transactions will be effected. Clients
may impose reasonable limitations in the form of specific constraints on any of these areas of
discretion with the consent and written acknowledgement of Apollon Financial. See also Item 4(C),
Client-Tailored Advisory Services.
Item 17 – Voting Client Securities
Apollon Financial does not typically accept the authority to and does not vote proxies on behalf of
Clients. Clients retain the responsibility for receiving and voting proxies for all and any securities
maintained in Client portfolios. In the event that Apollon Financial is inadvertently assigned proxy
voting authority on a Client’s custodial account, it will take steps to have the instructions modified
so that the Client is responsible for voting.
Item 18 – Financial Information
A. Balance Sheet
Apollon Financial does not require prepayment of more than $1,200 in fees per Client, six months or
more in advance, and therefore does not need to include a balance sheet with this Brochure.
B. Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual
Commitments to Clients
Neither Apollon Financial nor its management has any financial conditions that are reasonably likely
to impair its ability to meet contractual commitments to Clients.
Bankruptcy Petitions in Previous Years
Apollon Financial has not been the subject of any bankruptcy proceeding.
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