Overview
- Total Firm Assets
- $111 million
- Average High-Net-Worth Client Portfolio Size
- $2.2 million
Fee Structure
Primary Fee Schedule (APRICITY FINANCIAL DISCLOSURE BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $1,000,000 | 1.50% |
| $1,000,001 | $3,000,000 | 1.00% |
| $3,000,001 | and above | 0.75% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $15,000 | 1.50% |
| $5 million | $50,000 | 1.00% |
| $10 million | $87,500 | 0.88% |
| $50 million | $387,500 | 0.78% |
| $100 million | $762,500 | 0.76% |
Clients
- High-Net-Worth Share of Firm Assets
- 66.77%
- Number of High-Net-Worth Clients
- 33
- Total Client Accounts
- 182
- Discretionary Accounts
- 168
- Non-Discretionary Accounts
- 14
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Pooled Investment Vehicles, Pension Consulting
Regulatory Filings
- SEC CRD Number
- 330201
Additional Brochure: APRICITY FINANCIAL DISCLOSURE BROCHURE (2026-07-27)
View Document Text
Apricity Financial, LLC
Form ADV Part 2A – Disclosure Brochure
Effective: July 27, 2026
This Form ADV Part 2A (“Disclosure Brochure”) provides information about the qualifications and business practices
of Apricity Financial, LLC (“Apricity Financial” or the “Advisor”). If you have any questions about the content of this
Disclosure Brochure, please contact the Advisor at 855-449-7100.
Apricity Financial is a registered investment advisor with the U.S. Securities and Exchange Commission (“SEC”). The
information in this Disclosure Brochure has not been approved or verified by the U.S. Securities and Exchange
Commission or by any state securities authority. Registration of an investment advisor does not imply any specific
level of skill or training. This Disclosure Brochure provides information about Apricity Financial to assist you in
determining whether to retain the Advisor.
Additional information about Apricity Financial and its Advisory Persons is available on the SEC’s website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 330201.
Apricity Financial, LLC
Mystic, CT 06355
Phone: (855) 449-7100 | Fax: (203) 304-6369
https://apricity-advisors.com/
Item 2 – Material Changes
Form ADV 2 is divided into two parts: Part 2A (the "Disclosure Brochure") and Part 2B (the "Brochure
Supplement"). The Disclosure Brochure provides information about a variety of topics relating to an Advisor’s
business practices and conflicts of interest. The Brochure Supplement provides information about the Advisory
Persons of Apricity Financial. For convenience, the Advisor has combined these documents into a single disclosure
document.
Apricity Financial believes that communication and transparency are the foundation of its relationship with clients
and will continually strive to provide you with complete and accurate information at all times. Apricity Financial
encourages all current and prospective clients to read this Disclosure Brochure and discuss any questions you may
have with the Advisor.
Material Changes
There have been no material changes made to this Disclosure Brochure since the last annual amendment filing on
March 30th, 2026.
Future Changes
From time to time, the Advisor may amend this Disclosure Brochure to reflect changes in business practices,
changes in regulations or routine annual updates as required by the securities regulators. This complete Disclosure
Brochure or a Summary of Material Changes shall be provided to you annually and if a material change occurs.
At any time, you may view the current Disclosure Brochure on-line at the SEC’s Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 330201. You
may also request a copy of this Disclosure Brochure at any time by contacting the Advisor at (855) 449-7100.
Apricity Financial, LLC
Mystic, CT 06355
Phone: (855) 449-7100 | Fax: (203) 304-6369
https://apricity-advisors.com/
Page 2
Item 3 – Table of Contents
Item 1 – Cover Page ................................................................................................................................................. 1
Item 2 – Material Changes....................................................................................................................................... 2
Item 3 – Table of Contents ...................................................................................................................................... 3
Item 4 – Advisory Business .................................................................................................................................... 4
A. Firm Information .............................................................................................................................................................. 4
B. Advisory Services Offered ............................................................................................................................................... 4
C. Client Account Management ........................................................................................................................................... 6
D. Wrap Fee Programs ........................................................................................................................................................ 6
E. Assets Under Management ............................................................................................................................................. 6
Item 5 – Fees and Compensation ........................................................................................................................... 6
A. Fees for Advisory Services.............................................................................................................................................. 7
B. Fee Billing........................................................................................................................................................................ 7
C. Other Fees and Expenses .............................................................................................................................................. 8
D. Advance Payment of Fees and Termination ................................................................................................................... 8
E. Compensation for Sales of Securities ............................................................................................................................. 9
Item 6 – Performance-Based Fees and Side-By-Side Management ................................................................... 9
Item 7 – Types of Clients....................................................................................................................................... 10
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ......................................................... 10
A. Methods of Analysis ...................................................................................................................................................... 10
B. Risk of Loss ................................................................................................................................................................... 10
Item 9 – Disciplinary Information ......................................................................................................................... 11
Item 10 – Other Financial Industry Activities and Affiliations .......................................................................... 12
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............... 12
A. Code of Ethics ............................................................................................................................................................... 12
B. Personal Trading with Material Interest ......................................................................................................................... 12
C. Personal Trading in Same Securities as Clients ........................................................................................................... 13
D. Personal Trading at Same Time as Client .................................................................................................................... 13
Item 12 – Brokerage Practices ............................................................................................................................. 13
A. Recommendation of Custodian[s] ................................................................................................................................. 13
B. Aggregating and Allocating Trades ............................................................................................................................... 14
Item 13 – Review of Accounts .............................................................................................................................. 14
A. Frequency of Reviews ................................................................................................................................................... 14
B. Causes for Reviews ...................................................................................................................................................... 14
Item 14 – Client Referrals and Other Compensation ......................................................................................... 14
A. Compensation Received by Apricity Financial .............................................................................................................. 14
B. Compensation for Client Referrals ................................................................................................................................ 15
Item 15 – Custody .................................................................................................................................................. 15
Item 17 – Voting Client Securities ........................................................................................................................ 15
Item 18 – Financial Information ............................................................................................................................ 15
Form ADV Part 2B – Brochure Supplements ...................................................................................................... 16
Privacy Policy......................................................................................................................................................... 28
Apricity Financial, LLC
Mystic, CT 06355
Phone: (855) 449-7100 | Fax: (203) 304-6369
https://apricity-advisors.com/
Page 3
Item 4 – Advisory Business
A. Firm Information
Apricity Financial, LLC (“Apricity Financial” or the “Advisor”) is a registered investment advisor with the SEC. The
Advisor is organized as a Limited Liability Company (LLC) under the laws of Connecticut. Apricity Financial was
founded in December 2023 and is owned by Apricity Holding Company LLC. Apricity Financial is operated by Michael
Berry (Principal and Investment Advisor Representative) and Lindsey Cruz (President, Chief Compliance Officer, and
Investment Advisor Representative). This Disclosure Brochure provides information regarding the qualifications,
business practices, and the advisory services provided by Apricity Financial.
B. Advisory Services Offered
Apricity Financial offers investment advisory services to individuals, high net worth individuals, businesses, and
retirement plans (each referred to as a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary, the
Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential conflicts
of interest. Apricity Financial's fiduciary commitment is further described in the Advisor’s Code of Ethics. For more
information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading.
Wealth Management Services
Apricity Financial provides tailored wealth management solutions to its Clients. This is achieved through personal
Client contact and interaction while providing discretionary investment management services over Client portfolios
and a broad range of comprehensive financial planning. These services are described below.
Investment Management Services – Apricity Financial provides customized investment management solutions for its
Clients. This is achieved through continuous personal Client contact and interaction while providing discretionary
investment management and related advisory services. Apricity Financial works closely with each Client to identify
their investment goals, objectives, risk tolerance and financial situation in order to create an asset allocation strategy.
Apricity Financial will then construct an investment portfolio primarily consisting of low-cost, diversified exchange-
traded funds (“ETFs”) to achieve the Client’s investment goals. The Advisor may also utilize individual stocks, bonds
mutual funds, or alternative investments to meet the needs of its Clients. The Advisor may retain other types of
investments from the Client’s legacy portfolio due to fit with the overall portfolio strategy, tax-related reasons, or other
reasons as identified between the Advisor and the Client.
Apricity Financial’s investment strategies are primarily long-term focused, but the Advisor may buy, sell or re-allocate
positions that have been held for less than one year to meet the objectives of the Client or due to market conditions.
Apricity Financial will construct, implement and monitor the portfolio to ensure it meets the goals, objectives,
circumstances, and risk tolerance agreed to by the Client. Each Client will have the opportunity to place reasonable
restrictions on the types of investments to be held in their respective portfolio, subject to acceptance by the Advisor.
Apricity Financial evaluates and selects investments for inclusion in Client portfolios only after applying its internal
due diligence process. Apricity Financial may recommend, on occasion, redistributing investment allocations to
diversify the portfolio. Apricity Financial may recommend specific positions to increase sector or asset class
weightings. The Advisor may recommend employing cash positions as a possible hedge against market movement.
Apricity Financial may recommend selling positions for reasons that include, but are not limited to, harvesting capital
gains or losses, business or sector risk exposure to a specific security or class of securities, overvaluation or
overweighting of the position[s] in the portfolio, change in risk tolerance of the Client, generating cash to meet Client
needs, or any risk deemed unacceptable for the Client’s risk tolerance.
At no time will Apricity Financial accept or maintain custody of a Client’s funds or securities, except for the limited
authority as outlined in Item 15 – Custody. All Client assets will be managed within the designated account[s] at the
Custodian, pursuant to the terms of the advisory agreement. Please see Item 12 – Brokerage Practices.
Apricity Financial, LLC
Mystic, CT 06355
Phone: (855) 449-7100 | Fax: (203) 304-6369
https://apricity-advisors.com/
Page 4
Retirement Accounts – When the Advisor provides investment advice to Clients regarding ERISA retirement accounts
or individual retirement accounts (“IRAs”), the Advisor is a fiduciary within the meaning of Title I of the Employee
Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable, which are laws
governing retirement accounts. When deemed to be in the Client’s best interest, the Advisor will provide investment
advice to a Client regarding a distribution from an ERISA retirement account or to roll over the assets to an IRA, or
recommend a similar transaction including rollovers from one ERISA sponsored Plan to another, one IRA to another
IRA, or from one type of account to another account (e.g. commission-based account to fee-based account). Such a
recommendation creates a conflict of interest if the Advisor will earn a new (or increase its current) advisory fee as a
result of the transaction. No client is under any obligation to roll over a retirement account to an account managed by
the Advisor.
Financial Planning Services – Apricity Financial will typically provide a variety of financial planning and consulting
services to Clients as part of its overall wealth management services. Apricity Financial may also provide standalone
or ad hoc financial planning pursuant to a written financial planning agreement. Services are offered in several areas
of a Client’s financial situation, depending on their goals and objectives. Generally, such financial planning services
involve preparing a formal financial plan or rendering a specific financial consultation based on the Client’s financial
goals and objectives. This planning or consulting may encompass one or more areas of need, including but not limited
to, investment planning, retirement planning, personal savings, education savings, insurance needs and other areas
of a Client’s financial situation.
A financial plan developed for, or financial consultation rendered to the Client will usually include general
recommendations for a course of activity or specific actions to be taken by the Client. For example, recommendations
may be made that the Client start or revise their investment programs, commence or alter retirement savings,
establish education savings and/or charitable giving programs.
Apricity Financial may also refer Clients to an accountant, attorney or other specialists, as appropriate for their unique
situation. For certain financial planning engagements, the Advisor will provide a written summary of the Client’s
financial situation, observations, and recommendations. For consulting or ad-hoc engagements, the Advisor may not
provide a written summary. Plans or consultations are typically completed within six (6) months of contract date,
assuming all information and documents requested are provided promptly.
Financial planning and consulting recommendations pose a conflict between the interests of the Advisor and the
interests of the Client. For example, the Advisor has an incentive to recommend that Clients engage the Advisor for
investment management services or to increase the level of investment assets with the Advisor, as it would increase
the amount of advisory fees paid to the Advisor. Clients are not obligated to implement any recommendations made
by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects to act on any of the
recommendations made by the Advisor, the Client is under no obligation to implement the transaction through the
Advisor.
Private Fund Advisor Services
The Advisor also serves as an investment advisor to various pooled investment vehicles (each a “Private Fund” and
collectively “Private Funds”). These services are detailed in the offering documents for each Private Fund, which
include as applicable, operating agreements, private placement memorandum and/or term sheets, subscription
agreements, separate disclosure documents, and all amendments thereto (“Offering Documents”).
The Advisor manages each Private Fund based on the investment objectives, policies and guidelines as set forth in
the respective Offering Documents and not in accordance with the individual needs or objectives of any particular
investor therein. Each prospective investor interested in investing in a Private Fund is required to complete a
subscription agreement in which the prospective investor attests as to whether or not such prospective investor
meets the qualifications to invest in the Private Fund and further acknowledges and accepts the various risk factors
associated with such an investment.
For more detailed information on investment objectives, policies and guidelines, please refer to the respective
Private Fund’s Offering Documents.
Apricity Financial, LLC
Mystic, CT 06355
Phone: (855) 449-7100 | Fax: (203) 304-6369
https://apricity-advisors.com/
Page 5
Retirement Plan Advisory Services
Apricity Financial may provide the following retirement plan advisory services:
Investment Policy Statement (“IPS”) Support
Investment Management
• Vendor Analysis
• Employee Enrollment and Education Tracking
•
•
• Performance Reports
• Ongoing Investment Recommendation and Assistance
• ERISA 404(c) Assistance
• Benchmarking Services
Apricity Financial may provide investment advisory services on behalf of the Plan and Plan Sponsor, which may be
in either a 3(21) or 3(38) context depending on whether or not the Advisor is also providing discretionary investment
management over the Plan assets. For 3(38) services, the Advisor shall have the discretion to select the investments
for the Plan and/or make investment decisions on behalf of Plan Participants. These services are provided by the
Advisor serving in the capacity as a fiduciary under the Employee Retirement Income Security Act of 1974, as
amended (“ERISA”). In accordance with ERISA Section 408(b)(2), the Plan Sponsor is provided with a written
description of the Advisor’s fiduciary status, the specific services to be rendered and all direct and indirect
compensation the Advisor reasonably expects under the engagement.
Pursuant to California Code of Regulations Section 260.238(k), the Advisor has disclosed all material conflicts of
interests that could reasonably be expected to impair the rendering of unbiased and objective advice.
C. Client Account Management
Prior to engaging Apricity Financial to provide investment advisory services, each Client is required to enter into an
agreement with the Advisor that define the terms, conditions, authority and responsibilities of the Advisor and the
Client. These services may include:
• Establishing an Investment Strategy – Apricity Financial, in connection with the Client, will develop a strategy
that seeks to achieve the Client’s goals and objectives.
• Asset Allocation – Apricity Financial will develop a strategic asset allocation that is targeted to meet the
investment objectives, time horizon, financial situation and tolerance for risk for each Client.
• Portfolio Construction – Apricity Financial will develop a portfolio for the Client that is intended to meet the
stated goals and objectives of the Client.
•
Investment Management and Supervision – Apricity Financial will provide investment management and
ongoing oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
Apricity Financial does not manage or place Client assets into a wrap fee program. Investment management services
are provided directly by Apricity Financial.
E. Assets Under Management
As of December 31, 2025, Apricity Financial manages approximately $110,796,561 in Client assets, $87,817,922 of
which are managed on a discretionary basis and $22,978,639 on a non-discretionary basis. Clients may request
more current information at any time by contacting the Advisor.
Item 5 – Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided by the
Advisor. Each Client engaging the Advisor for services described herein shall be required to enter into a written
agreement with the Advisor.
Apricity Financial, LLC
Mystic, CT 06355
Phone: (855) 449-7100 | Fax: (203) 304-6369
https://apricity-advisors.com/
Page 6
A. Fees for Advisory Services
Wealth Management Services
Wealth management fees are paid quarterly in arrears pursuant to the terms of the wealth management agreement.
Wealth management fees are based on the market value of assets under management at the end of the calendar
quarter. Fees are based on the following blended tier schedule:
Annual Rate (%)
Assets Under Management ($)
Up to $1,000,000
$1,000,001 to $3,000,000
$3,000,001 and over
1.50%
1.00%
0.75%
Private Fund Advisor Services
Wealth Management Clients of the Advisor that are invested in the Private Fund will only be charged the asset-based
investment management fee noted above. For more detailed information on the fees and compensation received by the
Advisor and its affiliates, please refer to the Fund’s Offering Documents.
Financial Planning Services
Apricity Financial typically includes financial planning services as part of its overall wealth management fee. However,
for certain Clients, Apricity Financial will charge an annual ongoing financial planning fee ranging from $500 to $5,000
per month. Apricity Financial also offers standalone and ad hoc financial planning services for a fixed engagement fee
ranging up to $50,000 per engagement. Fees may be negotiable based on the nature and complexity of the services to
be provided and the overall relationship with the Advisor. An estimate for total costs will be determined prior to engaging
for these services.
Retirement Plan Advisory Services
Retirement plan advisory fees are charged an annual asset-based fee of up 1.00%. The Advisor does not utilize a
breakpoint fee schedule for its retirement plan advisory services. Fees may be negotiable depending on the size and
complexity of the Plan but shall not exceed the fee range stated above. Fees may be billed monthly or quarterly
(“Billing Period”) in advance or arrears pursuant to the terms of the retirement plan advisory agreement. Retirement
plan fees are based on the market value of assets under management at the end of the Billing Period.
Pursuant to California Code of Regulations Section 260.238(j), the Advisor discloses that the Client may be able to
obtain similar services from other services providers for a lower fee. The Advisor’s fees are negotiable and the total
fees for services will not exceed 3.00% annually of Client’s assets under management.
B. Fee Billing
Wealth Management Services
Wealth management fees are calculated by the Advisor or its delegate and deducted from the Client’s account[s] at the
Custodian. The Advisor shall send an invoice to the Custodian indicating the amount of the fees to be deducted from
the Client’s account[s] at the respective quarter end date. The amount due is calculated by applying the quarterly rate
(annual rate divided by 4) to the total assets under management with Apricity Financial at the end of each quarter.
Fee example: If a Client’s accounts = $1,000,000 in Assets Under Management and the wealth management fee is
1.50%, the wealth management fee is calculated as follows:
Assets Under Management
$1,000,000
Quarterly Rate
0.375%
Quarterly Fee
$3,750
Clients will be provided with a statement, at least quarterly, from the Custodian reflecting deduction of the wealth
management fee. Clients are urged to also review and compare the statement provided by the Advisor to the brokerage
statement from the Custodian, as the Custodian does not perform a verification of fees. Clients provide written
authorization permitting advisory fees to be deducted by Apricity Financial to be paid directly from their account[s] held
by the Custodian as part of the investment advisory agreement and separate account forms provided by the Custodian.
Apricity Financial, LLC
Mystic, CT 06355
Phone: (855) 449-7100 | Fax: (203) 304-6369
https://apricity-advisors.com/
Page 7
Financial Planning Services
Financial planning fees for ongoing engagements are invoiced monthly in advance. Fixed engagement fees may be
invoiced up to fifty percent (50%) of the expected total fee upon execution of the financial planning agreement. The
balance shall be invoiced upon completion of the agreed upon deliverable[s].
Retirement Plan Advisory Services
The retirement plan advisory fee is calculated by applying the quarterly rate (annual rate divided by 4) or monthly rate
(annual rate divided by 12) to the Plan's total assets. The total assets are based on the prior Billing Period end date for
advance billing or the Billing Period end date for arrears billing. The fee can either be invoiced directly to the Plan
Sponsor or deducted from the Plan's assets, with the specific methodology outlined in the retirement plan advisory
agreement.
C. Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties, other than Apricity Financial, in connection with
investments made on behalf of the Client’s account[s]. The Client is responsible for all custody and securities
execution fees charged by the Custodian, as applicable. The Advisor's recommended Custodian does not charge
securities transaction fees for ETF and equity trades in a Client's account, provided that the account meets the terms
and conditions of the Custodian's brokerage requirements. However, the Custodian typically charges for mutual funds
and other types of investments. The fees charged by Apricity Financial are separate and distinct from these custody
and execution fees.
In addition, all fees paid to Apricity Financial for investment advisory services are separate and distinct from the
expenses charged by mutual funds and ETFs to their shareholders, if applicable. These fees and expenses are
described in each fund’s prospectus. These fees and expenses will generally be used to pay management fees for
the funds, other fund expenses, account administration (e.g., custody, brokerage and account reporting), and a
possible distribution fee. A Client may be able to invest in these products directly, without the services of Apricity
Financial, but would not receive the services provided by Apricity Financial which are designed, among other things,
to assist the Client in determining which products or services are most appropriate for each Client’s financial situation
and objectives. Accordingly, the Client should review both the fees charged by the fund[s] and the fees charged by
Apricity Financial to fully understand the total fees to be paid. Please refer to Item 12 – Brokerage Practices for
additional information.
Private Fund Advisor
Investors will incur certain fees or charges imposed by third parties in connection with investments made in the Private
Funds. The Private Funds are responsible for paying their own expenses, which include but are not limited to legal,
accounting, regulatory, and other expenses relating to the formation and/or organization of the funds. These
expenses are borne by investors. Each investor is responsible for their own expenses and out-of-pocket costs
incurred in connection with the organization of, their admission to, and the maintenance of their interest in the Private
Funds. For more detailed information on the fees and compensation, please refer to the respective Private Fund’s
Offering Documents.
D. Advance Payment of Fees and Termination
Wealth Management Services
Apricity Financial is compensated for its wealth management services at the end of the quarter after services are
rendered. Either party may terminate the wealth management agreement, at any time, by providing advance written
notice to the other party. The Client may also terminate the agreement within five (5) business days of signing the
Advisor’s agreement at no cost to the Client. After the five-day period, the Client will incur charges for bona fide advisory
services rendered to the point of termination and such fees will be due and payable by the Client. The Client’s wealth
management agreement with the Advisor is non-transferable without the Client’s prior consent.
Financial Planning Services
Apricity Financial may require an advance deposit as described above. Either party may terminate the financial planning
agreement, at any time, by providing advance written notice to the other party. The Client may also terminate the
Apricity Financial, LLC
Mystic, CT 06355
Phone: (855) 449-7100 | Fax: (203) 304-6369
https://apricity-advisors.com/
Page 8
financial planning agreement within five (5) business days of signing the Advisor’s agreement at no cost to the Client.
After the five-day period, the Client will incur charges for bona fide advisory services rendered to the point of termination
and such fees will be due and payable by the Client. Upon termination, the Client shall be billed for the percentage of
the engagement scope completed by the Advisor. Upon termination, the Advisor will refund any unearned, prepaid
planning fees from the effective date of termination to the end of the billing period. The Client’s financial planning
agreement with the Advisor is non-transferable without the Client’s prior consent.
Retirement Plan Advisory Services
The Advisor may be compensated for its services at the beginning of the Billing Period before services are rendered
pursuant to the terms of the retirement plan advisory agreement. Either party may request to terminate a retirement
plan advisory agreement, at any time, by providing advance written notice to the other party. The Client shall be
responsible for fees up to and including the effective date of termination. If the fees are billed in advance, the Advisor
will refund any unearned, prepaid retirement plan advisory fees from the effective date of termination to the end of
the Billing Period. The Client’s retirement plan services agreement with the Advisor is non-transferable without the
Client’s prior consent.
E. Compensation for Sales of Securities
Apricity Financial nor its supervised persons accept compensation for the sale of securities or other investment
products, including the asset-based sales charges or services fees from the sale of mutual funds.
Apricity Advisors, LLC
Certain Advisory Persons are also licensed as an independent insurance professional through Apricity Advisors, LLC
(“Apricity Advisors”), an affiliated entity under common control and ownership as Apricity Financial. As an independent
insurance professional, certain Advisory Persons may earn commission-based compensation for selling insurance
products, including insurance products sold to Clients. Insurance commissions earned by Advisory Persons are
separate and in addition to advisory fees. This practice presents a conflict of interest as Advisory Persons have an
incentive to recommend insurance products to the Client. Clients are under no obligation, contractually or otherwise,
to purchase insurance products through Apricity Advisors or any Advisory Person. Please see Item 10 below.
Item 6 – Performance-Based Fees and Side-By-Side Management
The Advisor will receive a performance-based fee upon gains obtained in the accounts of “Qualified Clients” with
positions in certain alternative investments pursuant to the terms of the investment advisory agreement. The Advisor
will only charge a performance based fee upon realizing a certain level of returns in the investment. Only Qualified
Clients with either $1,400,000 under management with the Advisor or a net worth of $2,700,000 are eligible for this
investment opportunity.
Who is a “Qualified Client”?
The Investment Advisers Act of 1940 (the “Advisers Act”), Rule 205-3(d)(1) defines a “Qualified Client” who is
financially sophisticated and meets one or more of the following conditions:
● Client is a natural person who, or a company that, immediately after entering into the contract has at least
$1,400,000 under the management of the Advisor;
● Client is a natural person who, or a company that, immediately prior to entering into the contract has a net
worth (together, in the case of a natural person, with assets held jointly with a spouse) of more than
$2,700,000 at the time the contract is entered into.
The receipt of a performance-based fee by certain Clients results in a conflict of interest, where the Advisor has the
potential for higher compensation from a Client. Due to the potential for higher compensation, the Advisor has an
incentive to favor accounts for which the Advisor may receive performance-based compensation. The Advisor seeks
to mitigate this conflict through disclosures in the Disclosure Brochure.
Apricity Financial, LLC
Mystic, CT 06355
Phone: (855) 449-7100 | Fax: (203) 304-6369
https://apricity-advisors.com/
Page 9
Performance Fee Example – The initial investment is $100,000 and the performance fee is 20% on returns greater
than 3x the investment. After some time, the value of the investment has increased by 1000% (or $1,000,000). The
performance fee = ($1,000,000 – 3 x $100,000) x 20%.
The Advisor discloses that the performance fee will only be charged in accordance with the provisions of California
Code of Regulations Section 260.234.
Item 7 – Types of Clients
Apricity Financial offers investment advisory services to individuals, high net worth individuals, businesses, and
retirement plans. Apricity Financial generally does not impose a minimum relationship size.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis
Apricity Financial primarily employs a fundamental analysis method in developing investment strategies for its Clients.
Research and analysis from Apricity Financial are derived from numerous sources, including financial media
companies, third-party research materials, Internet sources, and review of company activities, including annual
reports, prospectuses, press releases and research prepared by others.
Fundamental analysis utilizes economic and business indicators as investment selection criteria. This criteria consists
generally of ratios and trends that may indicate the overall strength and financial viability of the entity being analyzed.
Assets are deemed suitable if they meet certain criteria to indicate that they are a strong investment with a value
discounted by the market. While this type of analysis helps the Advisor in evaluating a potential investment, it does
not guarantee that the investment will increase in value. Assets meeting the investment criteria utilized in the
fundamental analysis may lose value and may have negative investment performance. The Advisor monitors these
economic indicators to determine if adjustments to strategic allocations are appropriate. More details on the Advisor’s
review process are included below in Item 13 – Review of Accounts.
As noted above, Apricity Financial generally employs a long-term investment strategy for its Clients, as consistent
with their financial goals. Apricity Financial will typically hold all or a portion of a security for more than a year, but
may hold for shorter periods for the purpose of rebalancing a portfolio or meeting the cash needs of Clients. At times,
Apricity Financial may also buy and sell positions that are more short-term in nature, depending on the goals of the
Client and/or the fundamentals of the security, sector or asset class.
B. Risk of Loss
Investing in securities involves risks of loss that Clients should be prepared to bear. Securities may fluctuate in value
or lose value. Apricity Financial will assist Clients in determining an appropriate strategy based on their tolerance for
risk and other factors noted above. However, there is no guarantee that a Client will meet their investment goals.
Please see Item 8.B. for risks associated with the Advisor’s investment strategies as well as general risks of investing.
While the methods of analysis help the Advisor in evaluating a potential investment, it does not guarantee that the
investment will increase in value. Assets meeting the investment criteria utilized in these methods of analysis may
lose value and may have negative investment performance. The Advisor monitors these economic indicators to
determine if adjustments to strategic allocations are appropriate. More details on the Advisor’s review process are
included below in Item 13 – Review of Accounts.
Each Client engagement will entail a review of the Client's investment goals, financial situation, time horizon,
tolerance for risk and other factors to develop an appropriate strategy for managing a Client's account. Client
participation in this process, including full and accurate disclosure of requested information, is essential for the
analysis of a Client's account[s]. The Advisor shall rely on the financial and other information provided by the Client
or their designees without the duty or obligation to validate the accuracy and completeness of the provided
information. It is the responsibility of the Client to inform the Advisor of any changes in financial condition, goals or
other factors that may affect this analysis.
Apricity Financial, LLC
Mystic, CT 06355
Phone: (855) 449-7100 | Fax: (203) 304-6369
https://apricity-advisors.com/
Page 10
The risks associated with a particular strategy are provided to each Client in advance of investing Client accounts.
The Advisor will work with each Client to determine their tolerance for risk as part of the portfolio construction process.
Following are some of the risks associated with the Advisor’s investment strategies:
Market Risks
The value of a Client’s holdings may fluctuate in response to events specific to companies or markets, as well as
economic, political, or social events in the U.S. and abroad. This risk is linked to the performance of the overall
financial markets.
ETF Risks
The performance of ETFs is subject to market risk, including the possible loss of principal. The price of the ETFs will
fluctuate with the price of the underlying securities that make up the funds. In addition, ETFs have a trading risk based
on the loss of cost efficiency if the ETFs are traded actively and a liquidity risk if the ETFs has a large bid-ask spread
and low trading volume. The price of an ETF fluctuates based upon the market movements and may dissociate from
the index being tracked by the ETF or the price of the underlying investments. An ETF purchased or sold at one point
in the day may have a different price than the same ETF purchased or sold a short time later.
Bond Risks
Bonds are subject to specific risks, including the following: (1) interest rate risks, i.e. the risk that bond prices will fall
if interest rates rise, and vice versa, the risk depends on two things, the bond's time to maturity, and the coupon rate
of the bond. (2) reinvestment risk, i.e. the risk that any profit gained must be reinvested at a lower rate than was
previously being earned, (3) inflation risk, i.e. the risk that the cost of living and inflation increase at a rate that exceeds
the income investment thereby decreasing the investor’s rate of return, (4) credit default risk, i.e. the risk associated
with purchasing a debt instrument which includes the possibility of the company defaulting on its repayment
obligation, (5) rating downgrades, i.e. the risk associated with a rating agency’s downgrade of the company’s rating
which impacts the investor’s confidence in the company’s ability to repay its debt and (6) Liquidity Risks, i.e. the risk
that a bond may not be sold as quickly as there is no readily available market for the bond.
Mutual Fund Risks
The performance of mutual funds is subject to market risk, including the possible loss of principal. The price of the
mutual funds will fluctuate with the value of the underlying securities that make up the funds. The price of a mutual
fund is typically set daily therefore a mutual fund purchased at one point in the day will typically have the same price
as a mutual fund purchased later that same day.
Alternative Investments (Limited Partnerships)
The performance of alternative investments (limited partnerships) can be volatile and may have limited liquidity. An
investor could lose all or a portion of their investment. Such investments often have concentrated positions and
investments that may carry higher risks. Client should only have a portion of their assets in these investments.
Past performance is not a guarantee of future returns. Investing in securities and other investments involve
a risk of loss that each Client should understand and be willing to bear. Clients are reminded to discuss
these risks with the Advisor.
Item 9 – Disciplinary Information
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes; fraud;
false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery, counterfeiting, or
extortion; and/or dishonest, unfair or unethical practices.
Mr. Berry was the subject of a customer dispute regarding an unauthorized trade claim. The customer complained
that during a planned account rebalancing, a greater percentage of account positions were converted to cash than
was specifically authorized. The complaint was first made in November 2015 and was settled, pre-litigation, in the
amount of $13,750 February 2016.
Apricity Financial, LLC
Mystic, CT 06355
Phone: (855) 449-7100 | Fax: (203) 304-6369
https://apricity-advisors.com/
Page 11
You may independently view the background of Mr. Berry on the Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 3168996.
Item 10 – Other Financial Industry Activities and Affiliations
A. Broker-Dealer Affiliation
Neither the Advisor nor management person[s] have any active or pending registrations or affiliations with a broker-
dealer.
B. Futures Merchant
Neither the Advisor nor management person[s] have any active or pending registrations or affiliations with a futures
commission merchant, commodity pool operator, or commodity-trading advisor.
C. Material Relationships
As noted in Item 5.E, Apricity Advisors is affiliated and under common control as Apricity Financial. Certain Advisory
Persons are also licensed as an independent insurance professional of Apricity Advisors. As an independent
insurance professional, Advisory Persons may earn commission-based compensation for selling insurance products,
including insurance products sold to Clients. Insurance commissions earned by Advisory Persons are separate and
in addition to advisory fees. Sales of insurance products to New York residents will be registered with the NYS
Department of Financial Services (DFS). This practice presents a conflict of interest as Advisory Persons have an
incentive to recommend insurance products to the Client. Clients are under no obligation, contractually or otherwise,
to purchase insurance products through Apricity Advisors or its Advisory Persons.
Strata Opportunity Zone Series of Funds
Certain Advisory Persons serve as a Co-Developers of the Strata Opportunity Zone series of funds. In this capacity
these individuals identify, develop, and manage fund projects, including sourcing project elements, coordinating
partners, and overseeing development activities through commercial operation. These individuals will be
compensated for their role based upon reaching certain development milestones. This is a conflict of interest since
these individuals have a financial incentive to dedicate time and attention to duties associated with fund development.
D. Selection of Other Advisors
The Advisor does not utilize third party money managers.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
A. Code of Ethics
Apricity Financial has implemented a Code of Ethics (the “Code”) that defines the Advisor’s fiduciary commitment to
each Client. This Code applies to all persons associated with Apricity Financial (“Supervised Persons”). The Code
was developed to provide general ethical guidelines and specific instructions regarding the Advisor’s duties to each
Client. Apricity Financial and its Supervised Persons owe a duty of loyalty, fairness and good faith towards each
Client. It is the obligation of Apricity Financial’s Supervised Persons to adhere not only to the specific provisions of
the Code, but also to the general principles that guide the Code. The Code covers a range of topics that address
employee ethics and conflicts of interest. A copy of the Code of Ethics will be provided to any Client or prospective
client upon request. To request a copy of the Code, please contact the Advisor at 855-449-7100.
B. Personal Trading with Material Interest
Neither the Advisor nor a related person recommends to Clients, or buys or sells for Client accounts, securities in
which the Advisor or a related person has a material financial interest. Apricity Financial allows Supervised Persons
to purchase or sell the same securities that may be recommended to and purchased on behalf of Clients. Apricity
Financial does not act as principal in any transactions. In addition, the Advisor does not act as the general partner of
a fund, or advise an investment company. Apricity Financial does not have a material interest in any securities traded
in Client accounts.
Apricity Financial, LLC
Mystic, CT 06355
Phone: (855) 449-7100 | Fax: (203) 304-6369
https://apricity-advisors.com/
Page 12
C. Personal Trading in Same Securities as Clients
Apricity Financial allows Supervised Persons to purchase or sell the same securities that may be recommended to
and purchased on behalf of Clients. Owning the same securities that are recommended (purchase or sell) to Clients
presents a conflict of interest that, as fiduciaries, must be disclosed to Clients and mitigated through policies and
procedures. As noted above, the Advisor has adopted the Code to address insider trading (material non-public
information controls); gifts and entertainment; outside business activities and personal securities reporting. When
trading for personal accounts, Supervised Persons have a conflict of interest if trading in the same securities. The
fiduciary duty to act in the best interest of its Clients can be violated if personal trades are made with more
advantageous terms than Client trades, or by trading based on material non-public information. This risk is mitigated
by Apricity Financial conducting a coordinated review of personal accounts and the accounts of the Clients. The
Advisor has also adopted written policies and procedures to detect the misuse of material, non-public information.
D. Personal Trading at Same Time as Client
While Apricity Financial allows Supervised Persons to purchase or sell the same securities that may be recommended
to and purchased on behalf of Clients, such trades are typically aggregated with Client orders or traded afterwards.
At no time will Apricity Financial, or any Supervised Person of Apricity Financial, transact in any security to
the detriment of any Client.
Item 12 – Brokerage Practices
A. Recommendation of Custodian[s]
Apricity Financial does not have discretionary authority to select the broker-dealer/custodian for custody and
execution services. The Client will engage the broker-dealer/custodian (herein the "Custodian") to safeguard Client
assets and authorize Apricity Financial to direct trades to the Custodian as agreed upon in the investment advisory
agreement. Further, Apricity Financial does not have the discretionary authority to negotiate commissions on behalf
of Clients on a trade-by-trade basis.
Where Apricity Financial does not exercise discretion over the selection of the Custodian, it may recommend the
Custodian to Clients for custody and execution services. Clients are not obligated to use the recommended Custodian
and will not incur any extra fee or cost from the Advisor associated with using a custodian not recommended by
Apricity Financial. However, the Advisor may be limited in the services it can provide if the recommended Custodian
is not engaged. Apricity Financial may recommend the Custodian based on criteria such as, but not limited to,
reasonableness of commissions charged to the Client, services made available to the Client, and its reputation and/or
the location of the Custodian’s offices.
The Advisor will generally recommend that Clients establish their account[s] at Charles Schwab & Co., Inc.
(“Schwab”), a FINRA-registered broker-dealer and member SIPC. Schwab will serve as the Client’s “qualified
custodian”. The Advisor maintains an institutional relationship with Schwab, whereby the Advisor receives economic
benefits. Please see Item 14 – Client Referrals and Other Compensation below.
Following are additional details regarding the brokerage practices of the Advisor:
1. Soft Dollars - Soft dollars are revenue programs offered by broker-dealers/custodians whereby an advisor enters
into an agreement to place security trades with a broker-dealer/custodian in exchange for research and other
services. Apricity Financial does not participate in soft dollar programs sponsored or offered by any broker-
dealer/custodian. However, the Advisor receives certain economic benefits from the Custodian. Please see
Item 14 below.
2. Brokerage Referrals – The Advisor does not receive client referrals from a broker-dealer/custodian or third party.
Apricity Financial does not receive any compensation from any third party in connection with the recommendation for
establishing an account.
3. Directed Brokerage - All Clients are serviced on a “directed brokerage basis”, where Apricity Financial will place
trades within the established account[s] at the Custodian designated by the Client. Further, all Client accounts are
traded within their respective account[s]. The Advisor will not engage in any principal transactions (i.e., trade of any
Apricity Financial, LLC
Mystic, CT 06355
Phone: (855) 449-7100 | Fax: (203) 304-6369
https://apricity-advisors.com/
Page 13
security from or to the Advisor’s own account) or cross transactions with other Client accounts (i.e., purchase of a
security into one Client account from another Client’s account[s]). Apricity Financial will not be obligated to select
competitive bids on securities transactions and does not have an obligation to seek the lowest available transaction
costs. These costs are determined by the Custodian.
B. Aggregating and Allocating Trades
The primary objective in placing orders for the purchase and sale of securities for Client accounts is to obtain the
most favorable net results taking into account such factors as 1) price, 2) size of the order, 3) difficulty of execution,
4) confidentiality and 5) skill required of the Custodian. Apricity Financial will execute its transactions through the
Custodian as authorized by the Client. Apricity Financial may aggregate orders in a block trade or trades when
securities are purchased or sold through the Custodian for multiple (discretionary) accounts in the same trading day.
If a block trade cannot be executed in full at the same price or time, the securities actually purchased or sold by the
close of each business day must be allocated in a manner that is consistent with the initial pre-allocation or other
written statement. This must be done in a way that does not consistently advantage or disadvantage any particular
Clients’ accounts.
Item 13 – Review of Accounts
A. Frequency of Reviews
Securities in Client accounts are monitored on a regular and continuous basis by Lindsey Cruz, the Chief Compliance
Officer of Apricity Financial. Formal reviews are generally conducted at least annually or more frequently depending
on the needs of the Client.
B. Causes for Reviews
In addition to the investment monitoring noted in Item 13.A., each Client account shall be reviewed at least annually.
Reviews may be conducted more frequently at the Client’s request. Accounts may be reviewed as a result of major
changes in economic conditions, known changes in the Client’s financial situation, and/or large deposits or
withdrawals in the Client’s account[s]. The Client is encouraged to notify Apricity Financial if changes occur in the
Client’s personal financial situation that might adversely affect the Client’s investment plan. Additional reviews may
be triggered by material market, economic or political events.
C. Review Reports
The Client will receive brokerage statements no less than quarterly from the Custodian. These brokerage statements
are sent directly from the Custodian to the Client. The Client may also establish electronic access to the Custodian’s
website so that the Client may view these reports and their account activity. Client brokerage statements will include
all positions, transactions and fees relating to the Client’s account[s]. The Advisor may also provide Clients with
periodic reports regarding their holdings, allocations, and performance.
Item 14 – Client Referrals and Other Compensation
A. Compensation Received by Apricity Financial
Apricity Financial is a fee-based advisory firm, that is compensated solely by its Clients and not from any investment
product. Apricity Financial does not receive commissions or other compensation from product sponsors, broker-dealers
or any un-related third party. Apricity Financial may refer Clients to various unaffiliated, non-advisory professionals (e.g.
attorneys, accountants, estate planners) to provide certain financial services necessary to meet the goals of its Clients.
Likewise, Apricity Financial may receive non-compensated referrals of new Clients from various third-parties.
Participation in Institutional Advisor Platform
The Advisor has established an institutional relationship with Schwab through its “Schwab Advisor Services” unit, a
division of Schwab dedicated to serving independent advisory firms like The Advisor. As a registered investment
advisor participating on the Schwab Advisor Services platform, The Advisor receives access to software and related
support without cost because the Advisor renders investment management services to Clients that maintain assets
at Schwab. Services provided by Schwab Advisor Services benefit the Advisor and many, but not all services provided
by Schwab will benefit Clients. In fulfilling its duties to its Clients, the Advisor endeavors at all times to put the interests
of its Clients first. Clients should be aware, however, that the receipt of economic benefits from a custodian creates
Apricity Financial, LLC
Mystic, CT 06355
Phone: (855) 449-7100 | Fax: (203) 304-6369
https://apricity-advisors.com/
Page 14
a conflict of interest since these benefits can influence the Advisor's recommendation of Schwab over a custodian
that does not furnish similar software, systems support, or services.
B. Compensation for Client Referrals
Certain Clients may be referred to the Advisor by either an affiliated or unaffiliated party and receive, directly or
indirectly, compensation for the Client referral. In such instances, the Advisor will compensate the respective party a
fee in accordance with the applicable state securities requirements. Any such compensation shall be paid solely from
the investment advisory fees earned by the Advisor, and shall not result in any additional charge to the Client.
Item 15 – Custody
The Advisor is authorized to deduct its fees from the Client’s account[s] at the Custodian. The Client must place all
assets with a “qualified custodian”. The Client is required to engage the Custodian to retain all funds and securities
and direct the Advisor to utilize that Custodian for security transactions in the account[s]. The Client should review
statements provided by the Custodian, as the Custodian does not perform this review. For more information about
custodians and brokerage practices, see Item 12 – Brokerage Practices.
Item 16 – Investment Discretion
Apricity Financial generally has discretion over the selection and amount of securities to be bought or sold in Client
accounts without obtaining prior consent or approval from the Client. However, these purchases or sales may be
subject to specified investment objectives, guidelines, or limitations previously set forth by the Client and agreed to
by Apricity Financial. Discretionary authority will only be authorized upon full disclosure to the Client. The granting of
such authority will be evidenced by the Client's execution of an investment advisory agreement containing all
applicable limitations to such authority. All discretionary trades made by Apricity Financial will be in accordance with
each Client's investment objectives and goals.
Pursuant to California Code of Regulations, Section 260.237.2(f)(1), the Advisor must obtain prior approval from the
Client prior to executing trades or allocating investment assets for Client accounts where the Advisor does not
maintain discretionary authority.
Item 17 – Voting Client Securities
Apricity Financial does not accept proxy-voting responsibility for any Client. Clients will receive proxy statements
directly from the Custodian. The Advisor will assist in answering questions relating to proxies, however, the Client
retains the sole responsibility for proxy decisions and voting.
Item 18 – Financial Information
Neither Apricity Financial, nor its management, have any adverse financial situations that would reasonably impair
the ability of Apricity Financial to meet all obligations to its Clients. Neither Apricity Financial, nor any of its Advisory
Persons, have been subject to a bankruptcy or financial compromise. Apricity Financial is not required to deliver a
balance sheet along with this Disclosure Brochure as the Advisor does not collect advance fees of $1,200 or more
for services to be performed six months or more in the future.
Apricity Financial, LLC
Mystic, CT 06355
Phone: (855) 449-7100 | Fax: (203) 304-6369
https://apricity-advisors.com/
Page 15
Form ADV Part 2B – Brochure Supplement
for
Michael S. Berry, ChFC®
Principal and Investment Advisor Representative
Effective: July 27, 2026
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of Michael
S. Berry, ChFC® (CRD# 3168996) in addition to the information contained in the Apricity Financial, LLC (“Apricity
Financial” or the “Advisor”, CRD# 330201) Disclosure Brochure. If you have not received a copy of the Disclosure
Brochure or if you have any questions about the contents of the Apricity Financial Disclosure Brochure or this
Brochure Supplement, please contact us at 855-449-7100.
Additional information about Mr. Berry is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 3168996.
Apricity Financial, LLC
Mystic, CT 06355
Phone: (855) 449-7100 | Fax: (203) 304-6369
https://apricity-advisors.com/
Page 16
Item 2 – Educational Background and Business Experience
Michael S. Berry, ChFC®, born in 1969, is dedicated to advising Clients of Apricity Financial as the Principal. Mr.
Berry earned a Bachelor’s degree from University of Rhode Island in 1991. Additional information regarding Mr.
Berry’s employment history is included below.
Employment History:
Principal and Investment Advisor Representative, Apricity Financial, LLC
Licensed Insurance Agent, Apricity Advisors, LLC
Member, Apricity Holding Company LLC
Principal, Michael Scott Financial Group, LLC
Principal and Chief Compliance Officer, Apricity Financial, LLC
Partner, Addicus Advisory, LLC
Managing Member, MSF Investment Advisory LLC
09/2024 to Present
04/2024 to Present
02/2024 to Present
07/2011 to 01/2025
04/2024 to 09/2024
02/2022 to 03/2024
02/2013 to 04/2022
Chartered Financial Consultant™ (“ChFC®”)
The Chartered Financial Consultant™ (ChFC®) program prepares you to meet the advanced financial planning needs
of individuals, professionals, and small business owners. You'll gain a sustainable advantage in this competitive field
with in-depth coverage of the key financial planning disciplines, including insurance, income taxation, retirement
planning, investments, and estate planning. The ChFC® requires three years of full-time, relevant business
experience, nine two-hour course-specific proctored exams, and 30 hours of continuing education every two years.
Holders of the ChFC® designation must adhere to The American College’s Code of Ethics.
Program Objectives:
• Function as an ethical, competent and articulate practitioner in the field of financial planning
• Utilize the intellectual tools and framework needed to maintain relevant and current financial planning
knowledge and strategies.
• Apply financial planning theory and techniques through the development of case studies and solutions.
• Apply in-depth knowledge in a holistic manner from a variety of disciplines, namely, estate planning,
retirement planning, or non-qualified deferred compensation.
Item 3 – Disciplinary Information
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes; fraud;
false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery, counterfeiting, or
extortion; and/or dishonest, unfair or unethical practices. Mr. Berry has never been subject to any revocations or
suspensions.
Mr. Berry was the subject of a customer dispute regarding an unauthorized trade claim. The customer complained
that during a planned account rebalancing, a greater percentage of account positions were converted to cash than
was specifically authorized. The complaint was first made in November 2015 and was settled, pre-litigation, in the
amount of $13,750 February 2016.
You may independently view the background of Mr. Berry on the Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 3168996.
Item 4 – Other Business Activities
Apricity Advisors, LLC
Apricity Advisors, LLC (“Apricity Advisors”) is affiliated and under common control as the Advisor. Mr. Berry is a
licensed insurance professional through Apricity Advisors. Implementations of insurance recommendations are
separate and apart from Mr. Berry’s role with Apricity Financial. As an insurance professional, Mr. Berry will receive
customary commissions and other related revenues from the various insurance companies whose products are sold.
Mr. Berry is not required to offer the products of any particular insurance company. Commissions generated by
Apricity Financial, LLC
Mystic, CT 06355
Phone: (855) 449-7100 | Fax: (203) 304-6369
https://apricity-advisors.com/
Page 17
insurance sales do not offset regular advisory fees. This practice presents a conflict of interest in recommending
certain products of the insurance companies. Clients are under no obligation to implement any recommendations
made by Mr. Berry or the Advisor. Mr. Berry spends approximately 10% of his time per month in this capacity.
Apricity Holding Company LLC
Mr. Berry is also a Member of Apricity Holding Company LLC (“Apricity Holding Company”). Mr. Berry assumes
ownership of the Advisor via his passive investment in Apricity Holding Company.
Strata Opportunity Zone Series of Funds
Mr. Berry serves as a Co-Developer of the Strata Opportunity series of funds. In this capacity Mr. Berry identifies,
develops, and manages fund projects, including sourcing project elements, coordinating partners, and overseeing
development activities through commercial operation. Mr. Berry will be compensated for his role based upon reaching
certain development milestones. This is a conflict of interest since Mr. Berry has a financial incentive to dedicate time
and attention to duties associated with fund development.
Item 5 – Additional Compensation
Mr. Berry has additional business activities where compensation is received that are detailed in Item 4 above. Mr.
Berry does not earn economic benefits (sales awards and other prizes) from any third party for providing investment
advisory services to clients of the Advisor.
Item 6 – Supervision
Mr. Berry serves as a Principal and Investment Advisor Representative, Portfolio Advisory of Apricity Financial and
is supervised by Lindsey Cruz, the Chief Compliance Officer. Mrs. Cruz can be reached at 855-449-7100.
Apricity Financial has implemented a Code of Ethics, an internal compliance document that guides each Supervised
Person in meeting their fiduciary obligations to Clients of Apricity Financial. Further, Apricity Financial is subject to
regulatory oversight by various agencies. These agencies require registration by Apricity Financial and its Supervised
Persons. As a registered entity, Apricity Financial is subject to examinations by regulators, which may be announced
or unannounced. Apricity Financial is required to periodically update the information provided to these agencies and
to provide various reports regarding the business activities and assets of the Advisor.
Apricity Financial, LLC
Mystic, CT 06355
Phone: (855) 449-7100 | Fax: (203) 304-6369
https://apricity-advisors.com/
Page 18
Form ADV Part 2B – Brochure Supplement
for
Lindsey M. Cruz
Investment Advisor Representative, President,
and Chief Compliance Officer
Effective: July 27, 2026
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of Lindsey
M. Cruz (CRD# 5120924) in addition to the information contained in the Apricity Financial, LLC (“Apricity Financial”
or the “Advisor”, CRD# 330201) Disclosure Brochure. If you have not received a copy of the Disclosure Brochure or
if you have any questions about the contents of the Apricity Financial Disclosure Brochure or this Brochure
Supplement, please contact us at 855-449-7100.
Additional information about Mrs. Cruz is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with her full name or her Individual CRD# 5120924.
Apricity Financial, LLC
Mystic, CT 06355
Phone: (855) 449-7100 | Fax: (203) 304-6369
https://apricity-advisors.com/
Page 19
Item 2 – Educational Background and Business Experience
Lindsey M. Cruz, born in 1984, is dedicated to advising Clients of Apricity Financial as an Investment Advisor
Representative, President, and Chief Compliance Officer. Mrs. Cruz earned a Bachelor of Science - Marketing from
University of Connecticut in 2006. Additional information regarding Mrs. Cruz’s employment history is included below.
Employment History:
09/2024 to Present
Investment Advisor Representative, President and Chief Compliance Officer,
Apricity Financial, LLC
President, Apricity Advisors, LLC
Senior Manager, Addicus Advisory, LLC
Executive Director, Michael Scott Financial, LLC
04/2024 to Present
04/2020 to 04/2024
10/2012 to 03/2020
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mrs. Cruz. Mrs. Cruz has never been
involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration claims
or administrative proceedings against Mrs. Cruz. Mrs. Cruz has never been subject to any revocations or
suspensions.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes; fraud;
false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery, counterfeiting, or
extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no legal, civil or
disciplinary events to disclose regarding Mrs. Cruz.
However, we do encourage you to independently view the background of Mrs. Cruz on the Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with her full name or her Individual CRD# 5120924.
Item 4 – Other Business Activities
Apricity Advisors, LLC
Apricity Advisors, LLC (“Apricity Advisors”) is affiliated and under common control as the Advisor. Mrs. Cruz is a
licensed insurance professional through Apricity Advisors. Implementations of insurance recommendations are
separate and apart from Mrs. Cruz’s role with Apricity Financial. As an insurance professional, Mrs. Cruz will receive
customary commissions and other related revenues from the various insurance companies whose products are sold.
Mrs. Cruz is not required to offer the products of any particular insurance company. Commissions generated by
insurance sales do not offset regular advisory fees. This practice presents a conflict of interest in recommending
certain products of the insurance companies. Clients are under no obligation to implement any recommendations
made by Mrs. Cruz or the Advisor. Mrs. Cruz spends approximately 10% of her time per month in this capacity.
Strata Opportunity Zone Series of Funds
Mrs. Cruz serves as a Co-Developer of the Strata Opportunity Zone series of funds. In this capacity Mrs. Cruz
identifies, develops, and manages fund projects, including sourcing project elements, coordinating partners, and
overseeing development activities through commercial operation. Mrs. Cruz will be compensated for her role based
upon reaching certain development milestones. This is a conflict of interest since Mrs. Cruz has a financial
incentive to dedicate time and attention to duties associated with fund development.
Item 5 – Additional Compensation
Mrs. Cruz has additional business activities where compensation is received that are detailed in Item 4 above. Mrs.
Cruz does not earn economic benefits (sales awards and other prizes) from any third party for providing investment
advisory services to clients of the Advisor.
Apricity Financial, LLC
Mystic, CT 06355
Phone: (855) 449-7100 | Fax: (203) 304-6369
https://apricity-advisors.com/
Page 20
Item 6 – Supervision
Mrs. Cruz serves as an Investment Advisor Representative, President, and Chief Compliance Officer, of Apricity
Financial. Mrs. Cruz can be reached at 855-449-7100.
Apricity Financial has implemented a Code of Ethics, an internal compliance document that guides each Supervised
Person in meeting their fiduciary obligations to Clients of Apricity Financial. Further, Apricity Financial is subject to
regulatory oversight by various agencies. These agencies require registration by Apricity Financial and its Supervised
Persons. As a registered entity, Apricity Financial is subject to examinations by regulators, which may be announced
or unannounced. Apricity Financial is required to periodically update the information provided to these agencies and
to provide various reports regarding the business activities and assets of the Advisor.
Apricity Financial, LLC
Mystic, CT 06355
Phone: (855) 449-7100 | Fax: (203) 304-6369
https://apricity-advisors.com/
Page 21
Form ADV Part 2B – Brochure Supplement
for
Randy J. Long
Wealth Advisor
Effective: July 27, 2026
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of Randy
J. Long (CRD# 7801756) in addition to the information contained in the Apricity Financial, LLC (“Apricity Financial”
or the “Advisor”, CRD# 330201) Disclosure Brochure. If you have not received a copy of the Disclosure Brochure or
if you have any questions about the contents of the Apricity Financial Disclosure Brochure or this Brochure
Supplement, please contact us at 855-449-7100.
Additional information about Mr. Long is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 7801756. Mr. Long is not registered
to do business in New York or provide services to New York residents.
Apricity Financial, LLC
Mystic, CT 06355
Phone: (855) 449-7100 | Fax: (203) 304-6369
https://apricity-advisors.com/
Page 22
Item 2 – Educational Background and Business Experience
Randy J. Long, born in 1961, is dedicated to advising Clients of Apricity Financial as a Wealth Advisor. Mr. Long
earned a Bachelors of Business Administration from University of Memphis in 1983. Additional information regarding
Mr. Long’s employment history is included below.
Employment History:
Wealth Advisor, Apricity Financial, LLC
Client Relationship Manager, Addicus Advisory, LLC
Solutions Architect, Addicus, LLC
Customer Experience Manager, First Horizon Bank
03/2024 to Present
02/2022 to 02/2024
09/2020 to 01/2022
02/2007 to 06/2019
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Long. Mr. Long has never been involved
in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration claims or
administrative proceedings against Mr. Long. Mr. Long has never been subject to any revocations or suspensions.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes; fraud;
false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery, counterfeiting, or
extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no legal, civil or
disciplinary events to disclose regarding Mr. Long.
However, we do encourage you to independently view the background of Mr. Long on the Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 7801756.
Item 4 – Other Business Activities
Mr. Long is dedicated to the investment advisory activities of Apricity Financial’s Clients. Mr. Long does not have any
other business activities.
Item 5 – Additional Compensation
Mr. Long is dedicated to the investment advisory activities of Apricity Financial’s Clients. Mr. Long does not receive
any additional forms of compensation. Mr. Long does not earn economic benefits (sales awards and other prizes)
from any third party for providing investment advisory services to clients of the Advisor.
Item 6 – Supervision
Mr. Long serves as a Wealth Advisor of Apricity Financial and is supervised by Lindsey Cruz, the Chief Compliance
Officer. Mrs. Cruz can be reached at 855-449-7100.
Apricity Financial has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of Apricity Financial. Further, Apricity Financial is
subject to regulatory oversight by various agencies. These agencies require registration by Apricity Financial and its
Supervised Persons. As a registered entity, Apricity Financial is subject to examinations by regulators, which may
be announced or unannounced. Apricity Financial is required to periodically update the information provided to
these agencies and to provide various reports regarding the business activities and assets of the Advisor.
Apricity Financial, LLC
Mystic, CT 06355
Phone: (855) 449-7100 | Fax: (203) 304-6369
https://apricity-advisors.com/
Page 23
Form ADV Part 2B – Brochure Supplement
for
Christopher G. Chavez
Portfolio Manager
Effective: July 27, 2026
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Christopher G. Chavez (CRD# 7812972) in addition to the information contained in the Apricity Financial, LLC
(“Apricity Financial” or the “Advisor”, CRD# 330201) Disclosure Brochure. If you have not received a copy of the
Disclosure Brochure or if you have any questions about the contents of the Apricity Financial Disclosure Brochure
or this Brochure Supplement, please contact us at 855-449-7100.
Additional information about Mr. Chavez is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 7812972.
Apricity Financial, LLC
Mystic, CT 06355
Phone: (855) 449-7100 | Fax: (203) 304-6369
https://apricity-advisors.com/
Page 24
Item 2 – Educational Background and Business Experience
Christopher G. Chavez, born in 2000, is dedicated to advising Clients of Apricity Financial as a Portfolio Manager.
Mr. Chavez earned a Master of Science in Finance from Fordham University in 2026. Mr. Chavez also earned a
Bachelor of Science in Finance from Western Governors University in 2024. Additional information regarding Mr.
Chavez’s employment history is included below.
Employment History:
Portfolio Manager, Apricity Financial, LLC
Investment Counselor, Fisher Investments
Commodity Market Strategist, Blue Line Futures
Portfolio Analyst, Blue Line Capital
Founder, Intellect Asset Management
Real Estate Broker, Realty One of New Mexico
07/2026 to Present
08/2024 to 06/2026
01/2023 to 06/2024
01/2023 to 06/2024
11/2021 to 12/2022
07/2020 to 12/2021
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Chavez. Mr. Chavez has never been
involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration claims
or administrative proceedings against Mr. Chavez.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Chavez.
However, we do encourage you to independently view the background of Mr. Chavez on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD#
7812972.
Item 4 – Other Business Activities
Mr. Chavez is dedicated to the investment advisory activities of Apricity Financial’s Clients. Mr. Chavez does not
have any other business activities.
Item 5 – Additional Compensation
Mr. Chavez is dedicated to the investment advisory activities of Apricity Financial’s Clients. Mr. Chavez does not
receive any additional forms of compensation.
Item 6 – Supervision
Mr. Chavez serves as a Portfolio Manager of Apricity Financial and is supervised by Lindsey Cruz, the Chief
Compliance Officer. Mrs. Cruz can be reached at 855-449-7100.
Apricity Financial has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of Apricity Financial. Further, Apricity Financial is
subject to regulatory oversight by various agencies. These agencies require registration by Apricity Financial and its
Supervised Persons. As a registered entity, Apricity Financial is subject to examinations by regulators, which may
be announced or unannounced. Apricity Financial is required to periodically update the information provided to
these agencies and to provide various reports regarding the business activities and assets of the Advisor.
Apricity Financial, LLC
Mystic, CT 06355
Phone: (855) 449-7100 | Fax: (203) 304-6369
https://apricity-advisors.com/
Page 25
Privacy Policy
Effective: July 27, 2026
Our Commitment to You
Apricity Financial, LLC (“Apricity Financial” or the “Advisor”) is committed to safeguarding the use of personal
information of our Clients (also referred to as “you” and “your”) that we obtain as your Investment Advisor, as
described here in our Privacy Policy (“Policy”).
Our relationship with you is our most important asset. We understand that you have entrusted us with your private
information, and we do everything that we can to maintain that trust. Apricity Financial (also referred to as "we", "our"
and "us”) protects the security and confidentiality of the personal information we have and implements controls to
ensure that such information is used for proper business purposes in connection with the management or servicing
of our relationship with you.
Apricity Financial does not sell your non-public personal information to anyone. Nor do we provide such information
to others except for discrete and reasonable business purposes in connection with the servicing and management of
our relationship with you, as discussed below.
Details of our approach to privacy and how your personal non-public information is collected and used are set forth
in this Policy.
Why you need to know?
Registered Investment Advisors (“RIAs”) must share some of your personal information in the course of servicing
your account. Federal and State laws give you the right to limit some of this sharing and require RIAs to disclose how
we collect, share, and protect your personal information.
What information do we collect from you?
Driver’s license number
Date of birth
Social security or taxpayer identification number Assets and liabilities
Name, address and phone number[s]
Income and expenses
E-mail address[es]
Investment activity
Account information (including other institutions)
Investment experience and goals
What Information do we collect from other sources?
Custody, brokerage and advisory agreements
questionnaires
and
suitability
Other advisory agreements and legal documents
Transactional information with us or others
Account applications and forms
Investment
documents
Other information needed to service account
How do we protect your information?
To safeguard your personal information from unauthorized access and use we maintain physical, procedural and
electronic security measures. These include such safeguards as secure passwords, encrypted file storage and a
secure office environment. Our technology vendors provide security and access control over personal information
and have policies over the transmission of data. Our associates are trained on their responsibilities to protect Client’s
personal information.
We require third parties that assist in providing our services to you to protect the personal information they receive
from us.
Apricity Financial, LLC
Mystic, CT 06355
Phone: (855) 449-7100 | Fax: (203) 304-6369
https://apricity-advisors.com/
Page 26
How do we share your information?
An RIA shares Client personal information to effectively implement its services. In the section below, we list some
reasons we may share your personal information.
Basis For Sharing
Do we share?
Can you limit?
Yes
No
to: processing
Servicing our Clients
We may share non-public personal information with non-affiliated third
parties (such as administrators, brokers, custodians, regulators, credit
agencies, other financial institutions) as necessary for us to provide agreed
upon services to you, consistent with applicable law, including but not
limited
transactions; general account maintenance;
responding to regulators or legal investigations; and credit reporting.
No
Not Shared
Yes
Yes
Marketing Purposes
Apricity Financial does not disclose, and does not intend to disclose,
personal information with non-affiliated third parties to offer you services.
Certain laws may give us the right to share your personal information with
financial institutions where you are a customer and where Apricity
Financial or the client has a formal agreement with the financial institution.
We will only share information for purposes of servicing your
accounts, not for marketing purposes.
Authorized Users
Your non-public personal information may be disclosed to you and persons
that we believe to be your authorized agent[s] or representative[s].
No
Not Shared
Information About Former Clients
Apricity Financial does not disclose and does not intend to disclose, non-
public personal information to non-affiliated third parties with respect to
persons who are no longer our Clients.
State-specific Regulations
California
In response to a California law, to be conservative, we assume accounts with California addresses do
not want us to disclose personal information about you to non-affiliated third parties, except as
permitted by California law. We also limit the sharing of personal information about you with our
affiliates to ensure compliance with California privacy laws.
Changes to our Privacy Policy
We will send you a copy of this Policy annually for as long as you maintain an ongoing relationship with us.
Periodically we may revise this Policy and will provide you with a revised Policy if the changes materially alter the
previous Privacy Policy. We will not, however, revise our Privacy Policy to permit the sharing of non-public personal
information other than as described in this notice unless we first notify you and provide you with an opportunity to
prevent the information sharing.
Any Questions?
You may ask questions or voice any concerns, as well as obtain a copy of our current Privacy Policy by contacting
us at 855-449-7100.
Apricity Financial, LLC
Mystic, CT 06355
Phone: (855) 449-7100 | Fax: (203) 304-6369
https://apricity-advisors.com/
Page 27