View Document Text
Item 1
Cover Page
Arbor Investment Advisors
SEC File Number: 801-58281
Brochure
Dated March 30, 2026
Contact: April Y. Beason, Chief Compliance Officer
300 South Main Street
Winston-Salem, North Carolina 27101-5217
www.arborinvest.com
This brochure provides information about the qualifications and business practices of Arbor
Investment Advisors. If you have any questions about the contents of this brochure, please
contact us at (336) 777-1677 or aprilbeason@arborinvest.com. The information in this brochure
has not been approved or verified by the United States Securities and Exchange Commission or
by any state securities authority.
Additional information about Arbor Investment Advisors also is available on the SEC’s website at
www.adviserinfo.sec.gov.
References herein to Arbor Investment Advisors as a “registered investment adviser” or any
reference to being “registered” does not imply a certain level of skill or training.
ADV Part 2A Brochure
1
Item 2
Material Changes
There have been no material revisions to this Brochure since Arbor Investment Advisors’ (the
“Registrant”) last Annual Amendment filing on March 27, 2025. The Registrant’s Chief Compliance
Officer, April Y. Beason, remains available to address any questions regarding this Part 2A.
Item 3
Table of Contents
Item 1
Cover Page ............................................................................................................................ 1
Item 2 Material Changes .................................................................................................................. 2
Item 3
Table of Contents.................................................................................................................. 2
Item 4
Advisory Business ................................................................................................................. 3
Item 5
Fees and Compensation .................................................................................................... 11
Item 6
Performance-Based Fees and Side-by-Side Management .............................................. 13
Item 7
Types of Clients ................................................................................................................... 14
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ........................................ 14
Item 9 Disciplinary Information..................................................................................................... 16
Item 10 Other Financial Industry Activities and Affiliations .......................................................... 16
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading 16
Item 12 Brokerage Practices ............................................................................................................ 17
Item 13 Review of Accounts ............................................................................................................. 19
Item 14 Client Referrals and Other Compensation ....................................................................... 20
Item 15 Custody ................................................................................................................................ 20
Item 16
Investment Discretion ........................................................................................................ 21
Item 17 Voting Client Securities....................................................................................................... 21
Item 18 Financial Information ......................................................................................................... 22
ADV Part 2A Brochure
2
Item 4
Advisory Business
A. The Registrant is a limited liability company formed on January 14, 1998 in the state of
North Carolina. The Registrant became registered as an Investment Adviser Firm in
January 2001. The Registrant is owned by April Y. Beason, Erika L. Mielke, Jennifer L.
Jamison-Craver, Paige P. Birchfield, Scott D. Jones, Scott E. Cawood and William E. Hollan,
III. Mr. Cawood is the Registrant’s Chief Executive Officer and Chief Investment Officer.
B. As discussed below, the Registrant offers to its clients (individuals, pension and profit
sharing plans, business entities, trusts and charitable organizations, etc.) investment
advisory services and, to the extent specifically requested by a client, financial planning
and related consulting services.
Investment Advisory Services
The client can determine to engage the Registrant to provide discretionary and/or non-
discretionary investment advisory services on a fee-only basis. The Registrant’s annual
investment advisory fee is based upon a percentage (%) of the market value of the assets
placed under the Registrant’s management (between negotiable and 1.25%) as outlined
in Item 5 below.
Financial Planning and Consulting Services (Stand-Alone)
To the extent specifically requested by a client, the Registrant may determine to provide
financial planning and/or consulting services (including investment and non-investment
related matters, including estate planning, insurance planning, etc.) on a stand-alone fee
basis. Registrant’s planning and consulting fees are negotiable, but generally range from
a flat fee of $3,000 to $7,000, depending upon the level and scope of the service(s)
required and the professional(s) rendering the service(s). If the client chooses to renew
the financial planning engagement in subsequent years the annual renewal fee will be
determined at the time of reengagement.
Miscellaneous
Limitations of Financial Planning and Non-Investment Consulting/Implementation
Services. To the extent specifically requested, Registrant will generally provide planning
and consulting services regarding non-investment related matters, such as tax and estate
planning, insurance, etc. Registrant, in its sole discretion, based upon various factors such
as complexity and assets under management, may determine to provide such services
inclusive of its advisory fee set forth at Item 5 below (exceptions will occur based upon
assets under management, advanced planning needs, special projects, etc. for which
Registrant may charge a mutually agreeable additional fee and/or require a stand-alone
engagement). Please Note: Registrant does not serve as an attorney, accountant, or
insurance agent, and no portion of our services should be construed as same. Accordingly,
Registrant does not prepare legal documents, prepare tax returns, or sell insurance
products. To the extent requested by a client, we may recommend the services of other
professionals for non-investment implementation purpose (i.e. attorneys, accountants,
ADV Part 2A Brochure
3
insurance agents, etc.). The client is under no obligation to engage the services of any such
recommended professional. The client retains absolute discretion over all such
implementation decisions and is free to accept or reject any recommendation from
Registrant and/or its representatives. Please Also Note: If the client engages any
professional (i.e. attorney, accountant, insurance agent, etc.), recommended or otherwise,
and a dispute arises thereafter relative to such engagement, the client agrees to seek
recourse exclusively from the engaged professional. At all times, the engaged licensed
professional[s] (i.e. attorney, accountant, insurance agent, etc.), and not Registrant, shall
be responsible for the quality and competency of the services provided.
Right Capital. In conjunction with the services provided by Right Capital, Registrant may
also provide financial planning reports or other periodic comprehensive reporting
services, which can incorporate all of the client’s investment assets including those
investment assets that are not part of the assets managed by Registrant (the “Excluded
Assets”). Registrant’s service relative to the Excluded Assets is limited to reporting services
only, which does not include investment implementation. Because Registrant does not
have trading authority for the Excluded Assets, to the extent applicable to the nature of
the Excluded Assets (assets over which the client maintains trading authority vs. trading
authority designated to another investment professional), the client (and/or the other
investment professional), and not Registrant, shall be exclusively responsible for directly
implementing any recommendations relative to the Excluded Assets. The client and/or
their other advisors that maintain trading authority, and not Registrant shall be exclusively
responsible for the investment performance of the Excluded Assets. Without limiting the
above, Registrant shall not be responsible for any implementation error (timing, trading,
etc.) relative to the Excluded Assets. In the event the client desires that Registrant provide
investment management services with respect to the Excluded Assets, the client may
engage Registrant to do so pursuant to the terms and conditions of the Investment
Advisory Agreement between Registrant and the client. In addition, Right Capital also
provides access to other types of information, including financial planning concepts,
which should not, in any manner whatsoever, be construed as services, advice or
recommendations provided by Registrant.
Please Note: Retirement Rollovers-Potential for Conflict of Interest: A client or prospective
client leaving an employer typically has four options regarding an existing retirement plan
(and may engage in a combination of these options): (i) leave the money in the former
employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one is
available and rollovers are permitted, (iii) roll over to an Individual Retirement Account
(“IRA”), or (iv) cash out the account value (which could, depending upon the client’s age,
result in adverse tax consequences). If Registrant recommends that a client roll over their
retirement plan assets into an account to be managed by Registrant, such a
recommendation creates a conflict of interest if Registrant will earn new (or increase its
current) compensation as a result of the rollover. When acting in such capacity, Registrant
serves as a fiduciary under the Employee Retirement Income Security Act (ERISA), or the
Internal Revenue Code, or both. No client is under any obligation to roll over retirement plan
ADV Part 2A Brochure
4
assets to an account managed by Registrant. Registrant’s Chief Compliance Officer, April Y.
Beason, remains available to address any questions that a client or prospective client may have
regarding the potential for conflict of interest presented by such rollover recommendation.
Custodian Charges-Additional Fees: As discussed below at Item 12 below, when requested
to recommend a broker-dealer/custodian for client accounts, Registrant generally
recommends that Fidelity Investments (“Fidelity”) or Charles Schwab & Co. (“Schwab”)
serve as the broker-dealer/custodian for client investment management assets. Broker-
dealers such as Fidelity and Schwab charge transaction fees for effecting securities
transactions. In addition to Registrant’s investment advisory fee referenced in Item 5
below, the client will also incur transaction fees to purchase securities for the client’s
account (i.e., mutual funds, exchange traded funds, individual equity and fixed income
securities, etc.) Registrant’s Chief Compliance Officer, April Y. Beason, remains available to
address any questions that a client or prospective client may have regarding the above.
Please Note-Use of Mutual and Exchange Traded Funds. Registrant utilizes mutual funds
and exchange traded funds for its client portfolios. In addition to Registrant’s investment
advisory fee described below, and transaction and/or custodial fees discussed above,
clients will also incur, relative to all mutual fund and exchange traded fund purchases,
charges imposed at the fund level (e.g., management fees and other fund expenses). The
mutual funds and exchange traded funds utilized by the Registrant are generally available
directly to the public. Thus, a client can generally obtain the funds recommended and/or
utilized by Registrant independent of engaging Registrant as an investment advisor.
However, if a prospective client does so, then he/she/they will not receive Registrant's
initial and ongoing investment advisory services. Registrant’s Chief Compliance Officer, April
Y. Beason, remains available to address any questions that a client or prospective client may
have regarding the above.
Portfolio Activity. Registrant has a fiduciary duty to provide services consistent with the
client’s best interest. As part of its investment advisory services, Registrant will review
client portfolios on an ongoing basis to determine if any changes are necessary based
upon various factors, including, but not limited to, investment performance, fund
manager tenure, style drift, account additions/withdrawals, and/or a change in the client’s
investment objective. Based upon these factors, there may be extended periods of time
when Registrant determines that changes to a client’s portfolio are neither necessary nor
prudent. Of course, as indicated below, there can be no assurance that investment
decisions made by Registrant will be profitable or equal any specific performance level(s).
Please Note: Non-Discretionary Service Limitations. Clients that determine to engage the
Registrant on a non-discretionary investment advisory basis must be willing to accept that
the Registrant cannot effect any account transactions without obtaining prior consent to
any such transaction(s) from the client. Thus, in the event that Registrant would like to
make a transaction for a client’s account, and client is unavailable, the Registrant will be
ADV Part 2A Brochure
5
unable to effect the account transaction (as it would for its discretionary clients) without
first obtaining the client’s consent.
Bitcoin, Cryptocurrency, and Digital Assets. For clients who want exposure to Bitcoin,
cryptocurrencies, or digital assets, the Registrant, will advise the client to consider a
potential investment in corresponding exchange traded securities, or an allocation to
separate account managers and/or private funds that provide cryptocurrency exposure.
Bitcoin and cryptocurrencies are digital assets that can be used for various purposes,
including transactions, decentralized applications, and speculative investments. Most
digital assets use blockchain technology, an advanced cryptographic digital ledger to
secure transactions and validate asset ownership. Unlike conventional currencies issued
and regulated by monetary authorities, cryptocurrencies generally operate without
centralized control, and their value is determined by market supply and demand. While
regulatory oversight of digital assets has evolved significantly since their inception, they
remain subject to variable regulatory treatment globally, which may impact their risk
profile and liquidity. Given that cryptocurrency investments are speculative and subject
to extreme price volatility, liquidity constraints, and the potential for total loss of principal,
the Registrant does not exercise discretionary authority to purchase cryptocurrency
investments for client accounts. Any investment in cryptocurrencies must be expressly
authorized by the client. The Registrant does not recommend or advocate for the
purchase of, or investment in, Bitcoin, cryptocurrencies, or digital assets. Such
investments are considered speculative and carry significant risk. Clients who authorize
the purchase of a cryptocurrency investment must be prepared for the potential for
liquidity constraints, extreme price volatility, regulatory risk, technological risk, security
and custody risk, and complete loss of principal.
investment objective(s).
In such situations, the
Independent Managers. The Registrant may allocate a portion of the client’s investment
assets among unaffiliated independent investment managers in accordance with the
client’s designated
Independent
Manager(s) shall have day-to-day responsibility for the active discretionary management
of the allocated assets, including, to the extent applicable, proxy voting responsibility.
Registrant shall continue to render investment supervisory services to the client relative
to the ongoing monitoring and review of account performance, asset allocation and client
in recommending
investment objectives. Factors that Registrant shall consider
Independent Manager(s)
investment objective(s),
include the client’s designated
management style, performance, reputation, financial strength, reporting, pricing, and
research. Please Note: The investment management fee charged by the Independent
Manager(s) is separate from, and in addition to, Registrant’s investment advisory fee
disclosed at Item 5 below. Registrant’s Chief Compliance Officer, April Y. Beason, remains
available to address any questions that a client or prospective client may have regarding the
allocation of account assets to an Independent Manager(s), including the specific additional fee
to be charged by such Independent Manager(s).
ADV Part 2A Brochure
6
Cash Sweep Accounts. Certain account custodians can require that cash proceeds from
account transactions or new deposits be swept to and/or initially maintained in a specific
custodian designated sweep account. The yield on the sweep account will generally be
lower than those available for other money market accounts. When this occurs, to help
mitigate the corresponding yield dispersion, Registrant shall (usually within 30 days
thereafter) generally (with exceptions) purchase a higher yielding money market fund (or
other type security) available on the custodian’s platform, unless Registrant reasonably
anticipates that it will utilize the cash proceeds during the subsequent 30-day period to
purchase additional investments for the client’s account. Exceptions and/or modifications
can and will occur with respect to all or a portion of the cash balances for various reasons,
including, but not limited to the amount of dispersion between the sweep account and a
money market fund, the size of the cash balance, an indication from the client of an
imminent need for such cash, or the client has a demonstrated history of writing checks
from the account. Please Note: The above does not apply to the cash component
maintained within a Registrant actively managed investment strategy (the cash balances
for which shall generally remain in the custodian designated cash sweep account), an
indication from the client of a need for access to such cash, assets allocated to an
unaffiliated investment manager, and cash balances maintained for fee billing purposes.
Please Also Note: The client shall remain exclusively responsible for yield dispersion/cash
balance decisions and corresponding transactions for cash balances maintained in any
Registrant unmanaged accounts.
Please Note: Cash Positions. Registrant continues to treat cash as an asset class. As such,
unless determined to the contrary by Registrant, all cash positions (money markets, etc.)
shall continue to be included as part of assets under management for purposes of
calculating Registrant’s advisory fee. At any specific point in time, depending upon
perceived or anticipated market conditions/events (there being no guarantee that such
anticipated market conditions/events will occur), Registrant may maintain cash positions
for defensive purposes. In addition, while assets are maintained in cash, such amounts
could miss market advances. Depending upon current yields, at any point in time,
Registrant’s advisory fee could exceed the interest paid by the client’s money market fund.
Registrant’s Chief Compliance Officer, April Y. Beason, remains available to address any
questions that a client or prospective may have regarding the above fee billing practice.
Cybersecurity Risk. The information technology systems and networks that Registrant and
its third-party service providers use to provide services to Registrant’s clients employ
various controls that are designed to prevent cybersecurity incidents stemming from
intentional or unintentional actions that could cause significant interruptions in
Registrant’s operations and/or result in the unauthorized acquisition or use of clients’
confidential or non-public personal information. Clients and Registrant are nonetheless
subject to the risk of cybersecurity incidents that could ultimately cause them to incur
financial losses and/or other adverse consequences. Although the Registrant has
established processes to reduce the risk of cybersecurity incidents, there is no guarantee
that these efforts will always be successful, especially considering that the Registrant does
ADV Part 2A Brochure
7
not control the cybersecurity measures and policies employed by third-party service
providers, issuers of securities, broker-dealers, qualified custodians, governmental and
other regulatory authorities, exchanges and other financial market operators and
providers.
Client Privacy and Confidentiality. Registrant maintains policies and procedures designed
to help protect the confidentiality and security of client nonpublic personal information
(“NPPI”). NPPI includes, but is not limited to, social security numbers, credit or debit card
numbers, state identification card numbers, driver’s license number and account
numbers. Registrant maintains administrative, technical, and physical safeguards
designed to protect such information from unauthorized access, use, loss, or destruction.
These safeguards include controls relating to data access, information security, and
incident response, and are reviewed to address changes in risk and business. Client
information may be disclosed in response to regulatory requests, legal obligations, or as
otherwise permitted by law, and any such disclosure is made in accordance with
applicable privacy and confidentiality requirements. Registrant may engage non-affiliated
service providers in connection with providing advisory services, and such providers may
have access to client NPPI, as necessary, to perform their functions. These service
providers represent to Registrant that they maintain safeguards designed to protect client
information from unauthorized access or use and that they will provide notice to
Registrant in the event of a cybersecurity incident involving client information. While
Registrant maintains policies and procedures designed to protect client information, such
measures cannot eliminate all risk. Upon becoming aware of a data breach involving a
client’s NPPI, Registrant will notify clients of such breach as may be required by applicable
state and federal laws.
Artificial Intelligence. The Registrant may use certain Artificial Intelligence (“AI”) tools in
connection with its investment advisory services. The Registrant has adopted an AI Policy
that governs the appropriate use of AI tools to ensure that the Registrant and its
employees abide by their fiduciary duty and comply with all applicable regulations. AI
tools are not used by the Registrant as a substitute for professional judgment by the
Registrant or its employees, and all AI generated output is reviewed by the Registrant for
accuracy. All investment decisions and recommendations are made and approved by the
Registrant. The use of AI tools does not guarantee the accuracy of analyses or the success
of any investment strategy. Clients should not assume that reliance on AI tools results in
better performance or reduces risk. AI tools involve limitations and risks that the
Registrant monitors and manages. These risks include, but are not limited to, data security
concerns, potential inaccuracies, and possible algorithmic biases. To mitigate these risks,
the Registrant has implemented controls such as pre-approval requirements for AI tools,
restrictions on providing nonpublic personal information to public AI systems, vendor due
diligence, review of AI-generated materials, and employee training on appropriate AI
usage.
ADV Part 2A Brochure
8
Interval Funds/Risks and Limitations. Where appropriate, Arbor Investment Advisors
(“Arbor”) may utilize interval funds. An interval fund is a non-traditional type of closed-end
mutual fund that periodically offers to buy back a percentage of outstanding shares from
shareholders. Investments in an interval fund involve additional risk, including lack of
liquidity and restrictions on withdrawals. During any time periods outside of the specified
repurchase offer window(s), investors will be unable to sell their shares of the interval
fund. There is no assurance that an investor will be able to tender shares when or in the
amount desired. There can also be situations where an interval fund has a limited amount
of capacity to repurchase shares, and may not be able to fulfill all purchase orders. In
addition, the eventual sale price for the interval fund could be less than the interval fund
value on the date that the sale was requested. While an interval fund periodically offers
to repurchase a portion of its securities, there is no guarantee that investors may sell their
shares at any given time or in the desired amount. As interval funds can expose investors
to liquidity risk, investors should consider interval fund shares to be an illiquid investment.
Typically, the interval funds are not listed on any securities exchange and are not publicly
traded. Thus, there is no secondary market for the fund’s shares. Because these types of
investments involve certain additional risk, these funds will only be utilized when
consistent with a client’s investment objectives, individual situation, suitability, tolerance
for risk and liquidity needs. Investment should be avoided where an investor has a short-
term investing horizon and/or cannot bear the loss of some, or all, of the investment.
There can be no assurance that an interval fund investment will prove profitable or
successful. Rather, like any type of investment, an interval fund, at any specific point in
time, or over any specific time-period, can suffer losses, including the potential for
substantial losses. In light of these enhanced risks, a client may direct Arbor, in writing,
not to purchase interval funds for the client’s account.
Held-Away Accounts. Registrant provides an additional service for accounts where
Registrant has discretion and may leverage an order management system to implement
tax-efficient asset location and opportunistic rebalancing strategies on behalf of the client.
These are primarily 401(k) accounts the Registrant does not custody. Registrant regularly
reviews the available investment options in these accounts, monitors, rebalances and
implements strategies in the same way we do other accounts, though using different tools
as necessary. The order management system allows Registrant to manage client accounts
on a discretionary basis without having to obtain and maintain a client’s login credentials.
Clients using the order management system will receive a link allowing them to connect
their account(s) to the platform. Once a client account is connected to the order
management system, Registrant will monitor and rebalance or reallocate investments in
that account in the same way as it does for other (non-held-away) accounts, though using
different tools. When clients engage Registrant in this capacity, they are responsible to
keep the platform link active, so that Registrant will be able to access and manage the
respective account without delay. If Registrant determines that an order management
system link has become inactive, Registrant will use its best efforts to notify the client to
resolve the issue.
ADV Part 2A Brochure
9
Other Assets. A client may:
• Hold securities that were purchased at the request of the client or acquired prior
to the client’s engagement of the Registrant. Generally, with potential exceptions,
the Registrant does not/would not recommend nor follow such securities, and
absent mitigating tax consequences or client direction to the contrary, would
prefer to liquidate such securities. Please Note: If/when liquidated, it should not be
assumed that the replacement securities purchased by the Registrant will
liquidated positions. To the contrary, different types of
outperform the
investments involve varying degrees of risk, and there can be no assurance that
future performance of any specific investment or investment strategy (including
the investments and/or investment strategies recommended or undertaken by the
Registrant) will be profitable or equal any specific performance level(s)In addition,
there may be other securities and/or accounts owned by the client for which the
Registrant does not maintain custodian access and/or trading authority; and,
• Hold other securities and/or own accounts for which the Registrant does not
maintain custodian access and/or trading authority.
ERISA Plan Engagements
Trustee Directed Plans. Registrant may be engaged to provide investment advisory
services to ERISA retirement plans, whereby the Firm shall manage Plan assets consistent
with the investment objective designated by the Plan trustees. In such engagements,
Registrant will serve as an investment fiduciary as that term is defined under The
Employee Retirement Income Security Act of 1974 (“ERISA”). Registrant will generally
provide services on an “assets under management” fee basis per the terms and conditions
of an Investment Advisory Agreement between the Plan and the Firm.
Participant Directed Retirement Plans. Registrant may also provide investment advisory
and consulting services to participant directed retirement plans per the terms and
conditions of a Retirement Plan Services Agreement between Registrant and the Plan. For
such engagements, Registrant shall assist the Plan sponsor with the selection of an
investment platform from which Plan participants shall make their respective investment
choices (which may include investment strategies devised and managed by Registrant
that are made available to Plan participants on the Envestnet platform), and, to the extent
engaged to do so, may also provide corresponding education to assist the participants
with their decision making process. Please Note: Schwab/Envestnet Platform. The Registrant
generally provides services for participant directed retirement plans in conjunction with
the custody and platform services provided by Schwab and Envestnet, respectively. The
terms and conditions of the Plan’s engagement of Schwab and Envestnet, including
transaction fees (Schwab) and platform fees (Envestnet) payable, are set forth in separate
written agreements between the Plan and Schwab and Envestnet, respectively. Please
Further Note: The Plan is under no obligation to utilize Schwab or Envestnet, and can
engage the Registrant’s services using the custodian and/or platform provider of its
choosing.
ADV Part 2A Brochure
10
Trade Error Policy—Registrant shall reimburse accounts for losses resulting from the
Registrant’s trade errors, but shall not credit accounts for such errors resulting in market
gains. The gains and losses are reconciled within the Registrant’s custodian firm account.
On a monthly basis gains and losses are offset within the custodian firm account,
Registrant absorbs the cost of losses while gains are allocated to a designated charity.
financial situation or
investment objectives
for
Client Obligations—In performing its services, Registrant shall not be required to verify
any information received from the client or from the client’s other professionals, and is
expressly authorized to rely thereon. Moreover, each client is advised that it remains
his/her/its responsibility to promptly notify the Registrant if there is ever any change in
his/her/its
the purpose of
reviewing/evaluating/revising Registrant’s previous recommendations and/or services.
Prior to providing
investment advisory services, an
C. The Registrant shall provide investment advisory services specific to the needs of each
client.
investment adviser
representative will ascertain each client’s investment objective(s). Thereafter, the
Registrant shall allocate and/or recommend that the client allocate investment assets
consistent with the designated investment objective(s). The client may, at any time,
impose reasonable restrictions, in writing, on the Registrant’s services.
D. The Registrant does not participate in a wrap fee program.
E. As of December 31, 2025, the Registrant had $1,134,617,922 in assets under management
on a discretionary basis and $153,743,364 in assets under management on a non-
discretionary basis for a total of $1,288,361,286 in assets under management.
Item 5
Fees and Compensation
A. The client can determine to engage the Registrant to provide discretionary and/or non-
discretionary investment advisory services on a fee-only basis.
Investment Advisory Services
If a client determines to engage the Registrant to provide discretionary and/or non-
discretionary investment advisory services on a fee-only basis, the Registrant’s annual
investment advisory fee shall be based upon a percentage (%) of the market value of
assets placed under the Registrant’s management including held-away accounts (between
negotiable and 1.00%) as follows:
Market Value of Portfolio
First $1,000,000
Next $2,000,000
Next $2,000,000
Next $10,000,000
Balance above $15,000,000
% of Assets
1.00%
0.75%
0.50%
0.40%
Negotiable
ADV Part 2A Brochure
11
For clients with less than the Registrant’s minimum of $1,000,000, the Registrant’s
advisory fee will be 1.25% on all assets under management. Clients under the minimum
who also wish to engage the Registrant to provide financial planning services are subject
to the financial planning fee as outlined below.
for
the purpose of
implementation decisions and
Financial Planning and Consulting Services (Stand-Alone)
To the extent specifically requested by a client, the Registrant may determine to provide
financial planning and/or consulting services (including investment and non-investment
related matters, including estate planning, insurance planning, etc.) on a stand-alone
separate fee basis. Registrant’s planning and consulting fees are negotiable, but generally
range from a flat fee of $3,000 to $7,000, depending upon the level and scope of the
service(s) required and the professional(s) rendering the service(s). If the client chooses
to renew the financial planning engagement in subsequent years the annual renewal fee
will be determined at the time of reengagement. Prior to engaging the Registrant to
provide planning or consulting services, clients are generally required to enter into a
Financial Planning Agreement with Registrant setting forth the terms and conditions of
the engagement (including termination), describing the scope of the services to be
provided, and the portion of the fee that is due from the client prior to Registrant
commencing services. It shall remain each client’s responsibility to promptly notify
Registrant if there is ever any change in his/her/its financial situation or investment
objectives
reviewing/evaluating/revising our previous
recommendations and/or services. Please Note: Registrant does not serve as an attorney,
accountant, or insurance agent, and no portion of our services should be construed as
same. Accordingly, Registrant does not prepare legal documents, prepare tax returns, or
sell insurance products. To the extent requested by a client, we may recommend the
services of other professionals for non-investment implementation purpose (i.e.
attorneys, accountants, insurance agents, etc.). The client is under no obligation to engage
the services of any such recommended professional. The client retains absolute discretion
over all such
is free to accept or reject any
recommendation from Registrant and/or its representatives. Please Also Note: If the client
engages any professional (i.e. attorney, accountant, insurance agent, etc.), recommended
or otherwise, and a dispute arises thereafter relative to such engagement, the client
agrees to seek recourse exclusively from the engaged professional. At all times, the
engaged licensed professional[s] (i.e. attorney, accountant, insurance agent, etc.), and not
Registrant, shall be responsible for the quality and competency of the services provided.
B. Clients may elect to have the Registrant’s advisory fees deducted from their custodial
account. Both Registrant's Investment Advisory Agreement and the custodial/clearing
agreement may authorize the custodian to debit the account for the amount of the
Registrant's investment advisory fee and to directly remit that management fee to the
Registrant in compliance with regulatory procedures. In the limited event that the
Registrant bills the client directly, payment is due upon receipt of the Registrant’s invoice.
ADV Part 2A Brochure
12
The Registrant shall deduct fees and/or bill clients quarterly in advance, based upon the
market value of the assets on the last business day of the previous quarter.
C. As discussed below, unless the client directs otherwise or an individual client’s
circumstances require, the Registrant shall generally recommend that Fidelity or Schwab
serve as the broker-dealer/custodian for client investment management assets. Broker-
dealers such as Fidelity and Schwab charge brokerage commissions and/or transaction
fees for effecting certain securities transactions (i.e., transaction fees are charged for
certain no-load mutual funds, commissions are charged for exchange traded funds,
closed end funds, individual equity and fixed income securities transactions). In addition
to Registrant’s investment management fee, brokerage commissions and/or transaction
fees, clients will also incur, relative to all mutual fund and exchange traded fund
purchases, charges imposed at the fund level (e.g., management fees and other fund
expenses). Clients may pay a sub-advisory or separate account manager fee, as
applicable, in addition to Registrant’s management fee.
Registrant's annual investment advisory fee shall be prorated and paid quarterly, in
advance, based upon the market value of the assets on the last business day of the
previous quarter. The Registrant generally requires a minimum asset level of $1,000,000
for investment advisory services. For clients with less than the Registrant’s minimum of
$1,000,000, the Registrant’s advisory fee will be 1.25% on all assets under management.
Registrant, in its sole discretion, may charge a lesser investment advisory fee, waive its
minimum asset level, and/or charge a flat fee based upon certain criteria (i.e. anticipated
future earning capacity, anticipated future additional assets, dollar amount of assets to
be managed, related accounts, account composition, competition, negotiations with
client, etc.). Please Note: As result of the above, similarly situated clients could pay different
fees. In addition, similar advisory services may be available from other investment
advisers for similar or lower fees. Registrant’s Chief Compliance Officer, April Y. Beason,
remains available to address any questions that a client or prospective client may have
regarding advisory fees.
D. The Investment Advisory Agreement between the Registrant and the client will continue
in effect until terminated by either party by written notice in accordance with the terms
of the Investment Advisory Agreement. Upon termination, the Registrant shall refund the
pro-rated portion of the advanced advisory fee paid based upon the number of days
remaining in the billing quarter.
E. Neither the Registrant nor its representatives accept compensation from the sale of
securities or other investment products.
Item 6
Performance-Based Fees and Side-by-Side Management
Neither the Registrant nor any supervised person of the Registrant accepts performance-
based fees.
ADV Part 2A Brochure
13
Item 7
Types of Clients
The Registrant’s clients shall generally include individuals, pension and profit sharing
plans, business entities, trusts and charitable organizations. The Registrant generally
requires a minimum asset level of $1,000,000 for investment advisory services. Registrant,
in its sole discretion, may charge a lesser investment advisory fee, waive its minimum
asset level, and/or charge a flat fee based upon certain criteria (i.e. anticipated future
earning capacity, anticipated future additional assets, dollar amount of assets to be
managed, related accounts, account composition, competition, negotiations with client,
etc.). Please Note: As result of the above, similarly situated clients could pay different fees.
In addition, similar advisory services may be available from other investment advisers for
similar or lower fees. Registrant’s Chief Compliance Officer, April Y. Beason, remains available
to address any questions that a client or prospective client may have regarding advisory fees.
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
A. The Registrant may utilize the following methods of security analysis:
Registrant typically utilizes asset allocation models designed to demonstrate a range of
portfolio options based on a combination of asset classes. Portfolios are normally
structured utilizing exchange traded funds, no-load open-end mutual funds and closed-
end funds. Recommendations regarding individual securities are generally limited to
working with clients to determine whether to retain securities already held by the client
at the inception of Registrant’s management of the portfolio.
This
Registrant regularly obtains investment information and research materials from third
parties.
includes economic and financial market commentaries, portfolio
management selection and a variety of other investment research materials.
Registrant’s approach to investment management has evolved from Modern Portfolio
Theory (MPT) concepts. Fundamental to MPT is the notion that the level of risk each client
is willing to assume ultimately impacts the portfolio’s expected return. Registrant works
with clients to set strategic investment objectives based on their individual profile. Then
Registrant helps clients construct an asset allocation that best fits the client’s goals.
The Registrant shall utilize the following investment strategies when implementing
investment advice given to clients:
Long Term Purchases (securities held at least a year)
Short Term Purchases (securities sold within a year)
Please Note: Investment Risk—Different types of investments involve varying degrees of
risk, and it should not be assumed that future performance of any specific investment or
ADV Part 2A Brochure
14
(including
the
investments and/or
investment strategies
investment strategy
recommended or undertaken by the Registrant) will be profitable or equal any specific
performance level(s).
B. The Registrant’s methods of analysis and investment strategies do not present any
significant or unusual risks.
However, every method of analysis has its own inherent risks. To perform an accurate
market analysis the Registrant must have access to current/new market information. The
Registrant has no control over the dissemination rate of market information; therefore,
unbeknownst to the Registrant, certain analyses may be compiled with outdated market
information, severely limiting the value of the Registrant’s analysis. Furthermore, an
accurate market analysis can only produce a forecast of the direction of market values.
There can be no assurances that a forecasted change in market value will materialize into
actionable and/or profitable investment opportunities.
The Registrant’s primary investment strategies—Long Term Purchases—is a fundamental
investment strategy. However, every investment strategy has its own inherent risks and
limitations. For example, longer term investment strategies require a longer investment
time period to allow for the strategy to potentially develop. Shorter term investment
strategies require a shorter investment time period to potentially develop but, as a result
of more frequent trading, may incur higher transactional costs when compared to a
longer term investment strategy.
C. Currently, the Registrant primarily allocates (or recommends that the client allocate) client
investment assets among various exchange traded funds, no-load open-end mutual
funds, closed-end funds, individual equity and/or fixed income securities, on a
discretionary or non-discretionary basis, in accordance with the client’s designated
investment objective(s).
Concentrated Stock Positions—In some cases, clients come to the Registrant with a
significant portion of their assets invested in stock of a single company. In these cases,
the Registrant may recommend either of the following approaches or a combination of
both, depending on the circumstances:
In some cases (e.g., low basis concentrated stock positions), the Registrant may
recommend the use of derivatives and hedging strategies such as collars,
forwards, non-recourse stock loans and exchange funds which may help to provide
diversification or reduce risk and volatility by setting floors and/or ceilings on the
positions.
In other cases, the Registrant may recommend using a transition plan based on
the client’s constraints and preferences. In these cases, the Registrant generally
helps the client establish target prices and quantities over the transition period in
an effort to unwind the position in a tax efficient manner. When appropriate and
ADV Part 2A Brochure
15
agreed to by the client, the Registrant will implement a covered call strategy during
the transition period.
The client maintains exclusive responsibility for determining whether or not to adopt the
Registrant’s recommendations. If the client determines not to follow the Registrant’s
recommendations, the client maintains exclusive responsibility for any adverse investment
consequences resulting from his/her/its decision.
Item 9
Disciplinary Information
The Registrant has not been the subject of any disciplinary actions.
Item 10
Other Financial Industry Activities and Affiliations
A. Neither the Registrant, nor its representatives, are registered or have an application
pending to register, as a broker-dealer or a registered representative of a broker-dealer.
B. Neither the Registrant, nor its representatives, are registered or have an application
pending to register, as a futures commission merchant, commodity pool operator, a
commodity trading advisor, or a representative of the foregoing.
C. The Registrant does not have any relationship or arrangement that is material to its
advisory business or to its clients with any related person.
D. The Registrant does not receive, directly or indirectly, compensation from investment
advisors that it recommends or selects for its clients.
Item 11
Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
A. The Registrant maintains an investment policy relative to personal securities transactions.
This investment policy is part of Registrant’s overall Code of Ethics, which serves to
establish a standard of business conduct for all of Registrant’s Representatives that is
based upon fundamental principles of openness, integrity, honesty and trust, a copy of
which is available upon request.
In accordance with Section 204A of the Investment Advisers Act of 1940, the Registrant
also maintains and enforces written policies reasonably designed to prevent the misuse
of material non-public information by the Registrant or any person associated with the
Registrant.
ADV Part 2A Brochure
16
B. Neither the Registrant nor any related person of Registrant recommends, buys, or sells
for client accounts, securities in which the Registrant or any related person of Registrant
has a material financial interest.
C. The Registrant and/or representatives of the Registrant may buy or sell securities that are
also recommended to clients. This practice may create a situation where the Registrant
and/or representatives of the Registrant are in a position to materially benefit from the
sale or purchase of those securities. Therefore, this situation creates a potential conflict
of interest. Practices such as “scalping” (i.e., a practice whereby the owner of shares of a
security recommends that security for investment and then immediately sells it at a profit
upon the rise in the market price which follows the recommendation) could take place if
the Registrant did not have adequate policies in place to detect such activities. In addition,
this requirement can help detect insider trading, “front-running” (i.e., personal trades
executed prior to those of the Registrant’s clients) and other potentially abusive practices.
The Registrant has a personal securities transaction policy in place to monitor the
personal securities transactions and securities holdings of each of the Registrant’s “Access
Persons”. The Registrant’s securities transaction policy requires that an Access Person of
the Registrant must provide the Chief Compliance Officer or his/her designee with a
written report of their current securities holdings within ten (10) days after becoming an
Access Person. Additionally, each Access Person must provide the Chief Compliance
Officer or his/her designee with a written report of the Access Person’s current securities
holdings at least once each twelve (12) month period thereafter on a date the Registrant
selects; provided, however that at any time that the Registrant has only one Access
Person, he or she shall not be required to submit any securities report described above.
D. The Registrant and/or representatives of the Registrant may buy or sell securities, at or
around the same time as those securities are recommended to clients. This practice
creates a situation where the Registrant and/or representatives of the Registrant are in a
position to materially benefit from the sale or purchase of those securities. Therefore,
this situation creates a potential conflict of interest. As indicated above in Item 11 C, the
Registrant has a personal securities transaction policy in place to monitor the personal
securities transaction and securities holdings of each of Registrant’s Access Persons.
Item 12
Brokerage Practices
A. In the event that the client requests that the Registrant recommend a broker-
dealer/custodian for execution and/or custodial services (exclusive of those clients that
may direct the Registrant to use a specific broker-dealer/custodian), Registrant generally
recommends that investment management accounts be maintained at Fidelity or Schwab
investment
(for 401k plans-see above). Prior to engaging Registrant to provide
management services, the client will be required to enter into a formal Investment Advisory
Agreement with Registrant setting forth the terms and conditions under which Registrant
ADV Part 2A Brochure
17
shall manage the client's assets, and a separate custodial/clearing agreement with each
designated broker-dealer/custodian.
Factors that the Registrant considers in recommending Fidelity or Schwab (or any other
broker-dealer/custodian to clients) include historical relationship with the Registrant,
financial strength, reputation, execution capabilities, pricing, research, and service.
Although the commissions and/or transaction fees paid by Registrant's clients shall comply
with the Registrant's duty to seek best execution, a client may pay a commission that is
higher than another qualified broker-dealer might charge to effect the same transaction
where the Registrant determines, in good faith, that the commission/transaction fee is
reasonable. In seeking best execution, the determinative factor is not the lowest possible
cost, but whether the transaction represents the best qualitative execution, taking into
consideration the full range of broker-dealer services, including the value of research
provided, execution capability, commission rates, and responsiveness. Accordingly,
although Registrant will seek competitive rates, it may not necessarily obtain the lowest
possible commission rates for client account transactions. The brokerage commissions or
transaction fees charged by the designated broker-dealer/custodian are exclusive of, and
in addition to, Registrant's investment management fee. The Registrant’s best price
execution responsibility is qualified if securities that it purchases for client accounts are
mutual funds that trade at net asset value as determined at the daily market close.
1. Non-Soft Research and Support Benefits
Although not a material consideration when determining whether to recommend that a
client utilize the services of a particular broker-dealer/custodian, Registrant receives from
Fidelity and Schwab (or another broker-dealer/custodian, investment platform, unaffiliated
investment manager, unaffiliated product/fund sponsor, or vendor) without cost (and/or at
a discount) support services and/or products, certain of which assist the Registrant to
better monitor and service client accounts maintained at such institutions. Included within
the support services that may be obtained by the Registrant may be investment-related
research, pricing information and market data, software and other technology that provide
access to client account data, compliance and/or practice management-related
publications, discounted or gratis consulting services, discounted and/or gratis attendance
at conferences, meetings, and other educational and/or social events, marketing support,
computer hardware and/or software and/or other products used by Registrant in
furtherance of its investment advisory business operations.
There is no corresponding commitment made by the Registrant to Fidelity, Schwab or any
other entity to invest any specific amount or percentage of client assets in any specific
mutual funds, securities or other investment products as a result of the above
arrangement.
The Registrant’s Chief Compliance Officer, April Y. Beason, remains available to address any
questions that a client or prospective client may have regarding the above arrangements and
the conflict of interest presented by such arrangements.
ADV Part 2A Brochure
18
2. The Registrant does not receive referrals from broker-dealers.
3. The Registrant does not generally accept directed brokerage arrangements (when a client
requires that account transactions be effected through a specific broker-dealer). In such
client directed arrangements, the client will negotiate terms and arrangements for their
account with that broker-dealer, and Registrant will not seek better execution services or
prices from other broker-dealers or be able to "batch" the client's transactions for
execution through other broker-dealers with orders for other accounts managed by
Registrant. As a result, client may pay higher commissions or other transaction costs or
greater spreads, or receive less favorable net prices, on transactions for the account than
would otherwise be the case.
Please Note: In the event that the client directs Registrant to effect securities transactions
for the client's accounts through a specific broker-dealer, the client correspondingly
acknowledges that such direction may cause the accounts to incur higher commissions or
transaction costs than the accounts would otherwise incur had the client determined to
effect account transactions through alternative clearing arrangements that may be
available through Registrant. Higher transaction costs adversely
impact account
performance. Please Also Note: Transactions for directed accounts will generally be
executed following the execution of portfolio transactions for non-directed accounts.
The Registrant’s Chief Compliance Officer, April Y. Beason, remains available to address any
questions that a client or prospective client may have regarding the above arrangements.
B. Registrant may (but is not obligated to) combine or “batch” client orders to obtain “best
execution,” to negotiate more favorable commission rates or to allocate equitably among
Registrant’s clients differences in prices and commissions or other transaction costs that
might have been obtained had such orders been placed independently. Under this
procedure, transactions will be averaged as to price and will be allocated among
Registrant's clients in proportion to the purchase and sale orders placed for each client
account on any given day. The Registrant shall not receive any additional compensation
or remuneration as a result of such aggregation.
Item 13
Review of Accounts
A. For those clients to whom Registrant provides investment advisory services, account
reviews are conducted on an ongoing basis by the Registrant's Principals and/or
representatives. All investment advisory clients are advised that it remains their
responsibility to advise the Registrant of any changes in their investment objectives
and/or financial situation. All clients (in person or via telephone) are encouraged to review
investment objectives and account performance with the Registrant on an annual basis.
ADV Part 2A Brochure
19
B. The Registrant may conduct account reviews on an other than periodic basis upon the
occurrence of a triggering event, such as a change in client investment objectives and/or
financial situation, market corrections and client request.
C. Clients are provided with transaction confirmation notices and regular summary account
statements directly from the broker-dealer/custodian and/or program sponsor for the
client accounts. Those clients to whom Registrant provides investment advisory services
shall also receive a quarterly report from the Registrant and/or equivalent data via the
Registrant’s client portal.
Items 14
Client Referrals and Other Compensation
A. As referenced in Item 12.A.1 above, the Registrant may receive an indirect economic
benefit from Fidelity or Schwab (or another broker-dealer/custodian, vendor, etc.). The
Registrant, without cost (and/or at a discount), may receive support services and/or
products from Fidelity or Schwab.
Registrant’s clients do not pay more for investment transactions effected and/or assets
maintained at Fidelity or Schwab as a result of this arrangement. There is no
corresponding commitment made by the Registrant to Fidelity, Schwab or any other entity
to invest any specific amount or percentage of client assets in any specific mutual funds,
securities or other investment products as a result of the above arrangement.
The Registrant’s Chief Compliance Officer, April Y. Beason, remains available to address any
questions that a client or prospective client may have regarding the above arrangements.
B. If a client is introduced to the Registrant by either an unaffiliated or an affiliated promoter,
Registrant may pay that promoter a referral fee in accordance with the requirements of
Rule 206(4)-1 of the Investment Advisers Act of 1940, and any corresponding state
securities law requirements. Any such referral fee shall be paid solely from the
Registrant’s investment management fee, and shall not result in any additional charge to
the client. If the client is introduced to the Registrant by an unaffiliated promoter, the
promoter, at the time of the solicitation, shall disclose the nature of his/her/its promoter
relationship, and shall provide each prospective client with a copy of the Registrant’s
written Brochure with a copy of the written disclosure statement from the promoter to
the client disclosing the terms of the solicitation arrangement between the Registrant and
the promoter, including the compensation to be received by the promoter from the
Registrant.
Item 15
Custody
The Registrant shall have the ability to have its advisory fee for each client debited by the
custodian on a quarterly basis. Clients are provided with transaction confirmation notices
and regular summary account statements directly from the broker-dealer/custodian
ADV Part 2A Brochure
20
and/or program sponsor for the client accounts. Those clients to whom Registrant
provides investment advisory services shall also receive a quarterly report and/or
equivalent data via the Registrant’s client portal summarizing asset allocation and
performance.
Please Note: To the extent that the Registrant provides clients with periodic account
statements or reports, the client is urged to compare any statement or report provided
by the Registrant with the account statements received from the account custodian.
Please Also Note: The account custodian does not verify the accuracy of the Registrant’s
advisory fee calculation.
The Registrant provides other services on behalf of its clients that require disclosure at
ADV Part 1, Item 9. In particular, certain clients have signed asset transfer authorizations
that permit the qualified custodian to rely upon instructions from the Registrant to
transfer client funds to third parties. In accordance with the guidance provided in the SEC
Staff’s February 21, 2017 Investment Adviser Association No-Action Letter, the affected
accounts are not subjected to an annual surprise examination.
Item 16
Investment Discretion
The client can determine to engage the Registrant to provide investment advisory services
on a discretionary basis. Prior to the Registrant assuming discretionary authority over a
client’s account, client shall be required to execute an Investment Advisory Agreement,
naming the Registrant as the client’s attorney and agent in fact, granting the Registrant
full authority to buy, sell, or otherwise effect investment transactions involving the assets
in the client’s name found in the discretionary account.
Clients who engage the Registrant on a discretionary basis may, at any time, impose
restrictions, in writing, on the Registrant’s discretionary authority (i.e., limit the
types/amounts of particular securities purchased for their account, exclude the ability to
purchase securities with an inverse relationship to the market, limit or proscribe the
Registrant’s use of margin, etc.).
Item 17
Voting Client Securities
A. The Registrant does not vote client proxies. Clients maintain exclusive responsibility for:
(1) directing the manner in which proxies solicited by issuers of securities beneficially
owned by the client shall be voted, and (2) making all elections relative to any mergers,
acquisitions, tender offers, bankruptcy proceedings or other type events pertaining to the
client’s investment assets.
B. Clients will receive their proxies or other solicitations directly from their custodian. Clients
may contact the Registrant to discuss any questions they may have with a particular
solicitation.
ADV Part 2A Brochure
21
Item 18
Financial Information
A. The Registrant does not solicit fees of more than $1,200, per client, six months or more in
advance.
B. The Registrant is unaware of any financial condition that is reasonably likely to impair its
ability to meet its contractual commitments relating to its discretionary authority over
certain client accounts.
C. The Registrant has not been the subject of a bankruptcy petition.
Any Questions: The Registrant’s Chief Compliance Officer, April Y. Beason, remains
available to address any questions that a client or prospective client may have regarding
the above disclosures and arrangements.
ADV Part 2A Brochure
22