Overview
- Headquarters
- Swansea, IL
- Average Client Assets
- $3.6 million
- SEC CRD Number
- 164482
Fee Structure
Primary Fee Schedule (ARCHFORD CAPITAL STRATEGIES, LLC DISCLOSURE BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | and above | 2.00% |
Minimum Annual Fee: $2,000
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $20,000 | 2.00% |
| $5 million | $100,000 | 2.00% |
| $10 million | $200,000 | 2.00% |
| $50 million | $1,000,000 | 2.00% |
| $100 million | $2,000,000 | 2.00% |
Clients
- HNW Share of Firm Assets
- 67.90%
- Total Client Accounts
- 4,113
- Discretionary Accounts
- 4,113
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients, Pension Consulting, Investment Advisor Selection, Educational Seminars
Regulatory Filings
Primary Brochure: ARCHFORD CAPITAL STRATEGIES, LLC DISCLOSURE BROCHURE (2026-03-13)
View Document Text
Archford Capital Strategies, LLC
Form ADV Part 2A – Disclosure Brochure
Effective: March 12, 2026
This Form ADV 2A (“Disclosure Brochure”) provides information about the qualifications and business practices
of Archford Capital Strategies, LLC (“Archford” or the “Advisor”). If you have any questions about the content of
this Disclosure Brochure, please contact the Advisor at (618) 416-7085.
Archford is a registered investment advisor with the U.S. Securities and Exchange Commission (“SEC”). The
information in this Disclosure Brochure has not been approved or verified by the SEC or by any state securities
authority. Registration of an investment advisor does not imply any specific level of skill or training. This
Disclosure Brochure provides information about Archford to assist you in determining whether to retain
Archford.
Additional information about Archford and its Advisory Persons is available on the SEC’s website at
adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 164482.
Archford Capital Strategies
13 Wolf Creek Drive, Suite 2, Swansea, IL 62226
archfordcapital.com
Item 2 – Material Changes
Form ADV 2 is divided into two parts: Part 2A (the "Disclosure Brochure") and Part 2B (the "Brochure
Supplement"). The Disclosure Brochure provides information about a variety of topics relating to an Advisor’s
business practices and conflicts of interest. The Brochure Supplement provides information about Advisory
Persons of Archford.
Archford believes that communication and transparency are the foundation of its relationship with Clients and
will continually strive to provide you with complete and accurate information at all times. Archford encourages
all current and prospective Clients to read this Disclosure Brochure and discuss any questions you may have
with the Advisor.
Material Changes - The following material changes have been made to this Disclosure Brochure since the last
filing and distribution to Clients:
•
•
•
Item 4, Item 5, and Item 10 have been updated to show the new Archford Trustee Services and the
relationship with Valmark Advisers, Inc.
Item 5 is updated with hourly rates for advisory and financial planning services.
Item 8 now includes risks associated with annuities.
Future Changes - From time to time, the Advisor may amend this Disclosure Brochure to reflect changes in
business practices, changes in regulations or routine annual updates as required by the securities regulators. This
complete Disclosure Brochure or a Summary of Material Changes shall be provided to you annually and if a
material change occurs in the business practices of Archford.
At any time, you may view the current Disclosure Brochure on-line at the SEC’s Investment Adviser Public
Disclosure website at adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 164482. You
may also request a copy of this Disclosure Brochure at any time, by contacting the Advisor at (618) 416-7085.
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Item 3 – Table of Contents
Item 1 – Cover Page ................................................................................................................................... 1
Item 2 – Material Changes .......................................................................................................................... 2
Item 3 – Table of Contents ......................................................................................................................... 3
Item 4 – Advisory Services ......................................................................................................................... 4
A. Firm Information ........................................................................................................................................................................ 4
B. Advisory Services Offered ........................................................................................................................................................ 4
C. Client Account Management ................................................................................................................................................... 7
D. Wrap Fee Programs .................................................................................................................................................................. 7
E. Assets Under Management ...................................................................................................................................................... 7
Item 5 – Fees and Compensation ............................................................................................................... 8
A. Fees for Advisory Services ....................................................................................................................................................... 8
B. Fee Billing ................................................................................................................................................................................ 10
C. Other Fees and Expenses ..................................................................................................................................................... 10
D. Advance Payment of Fees and Termination ....................................................................................................................... 11
E. Compensation for Sales or Recommendations of Securities ........................................................................................... 11
Item 6 – Performance-Based Fees and Side-By-Side Management ......................................................... 12
Item 7 – Types of Clients .......................................................................................................................... 12
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ................................................... 13
A. Methods of Analysis ............................................................................................................................................................... 13
B. Risk of Loss .............................................................................................................................................................................. 13
Item 9 – Disciplinary Information ............................................................................................................. 16
Item 10 – Other Financial Industry Activities and Affiliations ................................................................. 16
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............ 18
A. Code of Ethics ........................................................................................................................................................................ 18
B. Personal Trading with Material Interest ............................................................................................................................... 18
C. Personal Trading in Same Securities as Clients ................................................................................................................. 18
D. Personal Trading at Same Time as Client ........................................................................................................................... 18
Item 12 – Brokerage Practices ................................................................................................................. 19
A. Recommendation of Custodian[s] ....................................................................................................................................... 19
B. Aggregating and Allocating Trades .................................................................................................................................... 20
Item 13 – Review of Accounts .................................................................................................................. 20
A. Frequency of Reviews ............................................................................................................................................................ 20
B. Causes for Reviews ................................................................................................................................................................. 20
C. Review Reports ....................................................................................................................................................................... 20
Item 14 – Client Referrals and Other Compensation ............................................................................... 20
A. Compensation Received by Archford ................................................................................................................................. 20
B. Client Referrals from Promoters ........................................................................................................................................... 21
Item 15 – Custody .................................................................................................................................... 22
Item 16 – Investment Discretion .............................................................................................................. 22
Item 17 – Voting Client Securities ............................................................................................................ 22
Item 18 – Financial Information ............................................................................................................... 22
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Item 4 – Advisory Services
A. Firm Information
Archford Capital Strategies, LLC (“Archford” or the “Advisor”) is a registered investment advisor with the U.S.
Securities and Exchange Commission (“SEC”). The Advisor is organized as a limited liability company (“LLC”)
under the laws of the State of Delaware. Archford was founded in March 2013, and is owned by James D. Maher,
Trustee of the Jennifer M. Maher Family Trust. James D. Maher (Principal) serves as the sole trustee of the trust.
This Disclosure Brochure provides information regarding the qualifications, business practices, and the advisory
services provided by Archford.
B. Advisory Services Offered
Archford offers investment advisory services to individuals, high net worth individuals, trusts, estates, pension
and profit-sharing plans, charitable organizations, corporations, and businesses (each referred to as a “Client”
or collectively “Clients”). It is Archford’s mission to help its Clients incorporate clear, effective, and
comprehensive strategies designed to not only facilitate their finances, but their lives.
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential
conflicts of interest. Archford’s fiduciary commitment is further described in the Advisor’s Code of Ethics. For
more information regarding our Code of Ethics, see Item 11 – Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading.
Investment Management Services - Archford provides customized investment advisory solutions for its Clients.
This is achieved through continuous Client contact and interaction while providing discretionary or non-
discretionary investment management and consulting services. Archford works with each Client to identify their
investment goals and objectives as well as risk tolerance and financial situation to develop an investment strategy.
Archford primarily allocates Client assets among various independent investment managers (“Independent
Managers”), mutual funds, exchange-traded funds (“ETFs”), individual debt and equity securities, real estate
investment trusts (“REITs”), and options, as well as the securities components of variable annuities and variable life
insurance contracts. Additionally, Archford may also recommend that Clients who qualify as accredited investors,
as defined by Rule 501 of the Securities Act of 1933, or “qualified purchaser”, as defined under the Investment
Company Act of 1940, invest in privately placed securities, which may include debt, equity and/or interests in
pooled investment vehicles (e.g., hedge funds and other private investments). Archford also uses proprietary
concentrated investment models which may be recommended to Clients in accordance with the investment
objectives of its individual Clients. Where appropriate, Archford may also provide advice about any type of legacy
position or other investments held in Client portfolios.
Archford’s investment approach is primarily long-term focused, but Archford may buy, sell, or re-allocate
positions that have been held for less than one year to meet the objectives of the Client or due to market
conditions. Archford will construct, implement, and monitor the portfolio to ensure it meets the goals,
objectives, circumstances, and risk tolerance agreed to by the Client. Each Client will have the opportunity to
place reasonable restrictions on the types of investments to be held in their respective portfolio, subject to
acceptance by Archford.
Archford evaluates and selects investments for inclusion in Client portfolios only after applying its internal due
diligence process. Archford may recommend, on occasion, redistributing investment allocations to diversify the
portfolio. Archford may recommend specific positions to increase sector or asset class weightings. Archford
may recommend employing cash positions as a possible hedge against market movement. Archford may
recommend selling positions for reasons that include, but are not limited to, harvesting capital gains or losses,
business or sector risk exposure to a specific security or class of securities, overvaluation or overweighting of
the position[s] in the portfolio, change in risk tolerance of the Client, generating cash to meet Client needs, or
any risk deemed unacceptable for the Client’s risk tolerance.
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Archford may refer potential Clients to another Advisor if it is determined by Archford that another firm would
best service the needs of the potential Client.
All Client assets will be managed within their designated account[s] at the Custodian, pursuant to the terms of
the Client investment advisory agreement. For additional information, see Item 12 – Brokerage Practices.
Options Strategy - Archford offers options strategies for certain Clients through Pershing Advisor Solutions,
LLC (“Pershing”). Archford may utilize Carapace Financial Advisors, LLC (“Carapace”) to construct, monitor, and
trade option strategies for some Clients.
Advisory Annuities – Archford has established a relationship with Valmark Advisers, Inc., a registered
investment advisor licensed in states across the country, specializing in providing fee-based annuity products.
Archford will serve as a solicitor for Valmark Advisers, Inc. The advisory services concerning these annuity
products are provided by Valmark Advisers, Inc. and not by Archford. There is no obligation for our Clients to
enter into an agreement with Valmark Advisers, Inc.
Retirement Accounts – When the Advisor provides investment advice to Clients regarding ERISA retirement
accounts or individual retirement accounts (“IRAs”), the Advisor is a fiduciary within the meaning of Title I of the
Employee Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable,
which are laws governing retirement accounts. When deemed to be in the Client’s best interest, the Advisor
will provide investment advice to a Client regarding a distribution from an ERISA retirement account or to roll
over the assets to an IRA, or recommend a similar transaction including rollovers from one ERISA sponsored
Plan to another, one IRA to another IRA, or from one type of account to another account (e.g. commission-based
account to fee-based account). Such a recommendation creates a conflict of interest if the Advisor will earn a
new (or increase its current) advisory fee as a result of the transaction. No Client is under any obligation to roll
over a retirement account to an account managed by the Advisor.
Market Participation Structured Product - An offering for investment management services with Archford is
through the Advisor’s Market Participation Structured Product (“MPSP”), which utilizes Certificates of Deposit
and/or other structured products. Clients pursuing this product offering will sign an investment advisory
agreement specifically for the MPSP products and the proceeds of the Client account[s] noted in the agreement
are then invested into FDIC insured MPSPs, in accordance with the investment objectives of the Client.
Held Away Assets - Clients may engage Archford to advise on certain investment products that are not
maintained at their primary Custodian, such as variable life insurance and annuity contracts and assets held in
employer sponsored retirement plans and qualified tuition plans (i.e., 529 plans). Archford may use a third-
party platform to facilitate management of held away assets such as defined contribution plan participant
accounts. The platform allows Archford to avoid being considered to have custody of Client funds since there
is no direct access to Client log-in credentials to affect trades. Archford is not affiliated with the platform and
receives no compensation from them for using their platform. A link is provided to the Client allowing them to
connect an account(s) to the platform. Once Client account(s) is connected to the platform, the Advisor will
review the current account allocations. When deemed necessary, the Advisor will rebalance the account
considering Client investment goals and risk tolerance. Client account(s) are reviewed on at least a quarterly
basis and allocation changes will be made as deemed necessary. In these situations, Archford directs or
recommends the allocation of Client assets among the various investment options available with the respective
products. These assets are generally maintained at the underwriting insurance company, or the custodian
designated by the product’s provider.
Legacy IRA® – Archford offers a charitable IRA program where Clients over the age of 70.5 with an IRA account
may elect to have distributions directed to 501(c)(3) organizations as qualified charitable distributions (“QCDs”).
Legacy IRA® accounts are primarily limited to providing a systematic process for charitable giving.
Charitable Tracker Accounts – Archford offers 501(c)(3) organizations an account where qualified charitable
distributions, cash and stock donations are deposited. These accounts are managed on a discretionary basis
with low-cost investment strategies which consist of money market funds.
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Use of Independent Managers – Archford will recommend to Clients that all or a portion of their investment
portfolio be implemented by utilizing one or more unaffiliated money managers or investment platforms
(collectively “Independent Managers”). In certain instances, the Client will be required to enter into a separate
agreement with the Independent Manager[s]. Archford serves as the Client’s primary advisor and relationship
manager. However, the Independent Manager[s] will assume discretionary authority for the day-to-day
investment management of those assets placed in their control. Archford will assist and advise the Client in
establishing investment objectives for their account[s], the selection of the Independent Manager[s], and
defining any restrictions on the account[s]. Archford will continue to provide oversight of the Client’s account[s]
and ongoing monitoring of the activities of the Independent Manager[s]. The Independent Manager[s] will
implement the selected investment strategies based on their investment mandates. The Client may be able to
impose reasonable investment restrictions on these accounts, subject to acceptance by these third parties.
Archford does not receive any compensation from these Independent Managers, other than its investment
advisory fee as described in Item 5 – Fees and Compensation.
Under certain circumstances, Archford may accept or maintain custody of Client’s funds or securities. See Item
15 – Custody for more information.
Financial Planning Services - Archford will typically provide a variety of financial planning services to Clients
either as a component of investment management services or pursuant to a written financial planning agreement.
Services are offered in several areas of a Client’s financial situation, depending on their goals and objectives.
Generally, such financial planning services will involve preparing a financial plan or rendering a financial
consultation based on the Client’s financial goals and objectives. This planning or consulting may encompass
one or more areas of need, including, but not limited to investment planning, retirement planning, personal
savings, education savings, insurance needs and other areas of a Client’s financial situation.
In performing these services, Archford is not required to verify any information received from the Client or from
the Client’s other professionals (e.g., attorneys, accountants, etc.) and is expressly authorized to rely on such
information.
A financial plan developed for the Client will usually include general recommendations for a course of activity
or specific actions to be taken by the Client. For example, recommendations may be made that the Client start
or revise their investment programs, commence, or alter retirement savings, establish education savings and/or
charitable giving programs. Archford may also refer Clients to an accountant, attorney, or other specialist, as
appropriate for their unique situation. For certain financial planning engagements, Archford will provide a
written summary of Client’s financial situation, observations, and recommendations. Plans are typically
completed at the onset of Archford’s engagement with the Client and periodically thereafter.
Financial planning and consulting recommendations pose a conflict between the interests of Archford and the
interests of the Client. For example, the Advisor has an incentive to recommend that Clients engage Archford
for investment management services or to increase the level of investment assets with Archford, as it would
increase the amount of advisory fees paid to Archford. Clients are not obligated to implement any
recommendations made by Archford or maintain an ongoing relationship with Archford. If the Client elects to
act on any of the recommendations made by Archford, the Client is under no obligation to implement the
transaction through Archford.
Archford Trustee Services - Archford provides Clients with access to trust services through a white-labeled
partnership with an independent third-party trust company, Members Trust Company (“MTC”). Although these
services are offered under the Archford brand, the administration and management of the trust services are
handled entirely by MTC, which operates as a separate legal entity and is independently owned and regulated.
Archford is not a trustee and does not have any authority over the administration of the trust accounts. Clients
are free to choose whether or not to utilize this white-labeled product for their trust service needs or access
other trust services.
Retirement Plan Advisory Services - Archford provides retirement plan advisory services on behalf of the
retirement plans (each a “Plan”) and the company (the “Plan Sponsor”). Archford’s retirement plan advisory
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services are designed to assist the Plan Sponsor in meeting some of its fiduciary obligations to the Plan and its
Plan Participants. Each agreement is customized to the needs of the Plan and Plan Sponsor. Services generally
include:
Investment Management Services (ERISA 3(38) or ERISA 3(21))
Investment Policy Statement (“IPS”) Design and Monitoring
• Vendor Analysis
• ERISA 404(c) Assistance
• Benchmarking Services
• Plan Participant Enrollment and Education Tracking
• Performance Reporting
• Conduct Trustee Meetings
•
•
• Ongoing Investment Recommendation and Assistance
Certain of these services are provided by Archford serving in the capacity as a fiduciary under the Employee
Retirement Income Security Act of 1974, as amended (“ERISA”). In accordance with ERISA Section 408(b)(2), the
Plan Sponsor is provided with a written description of Archford’s fiduciary status, the specific services to be
rendered and all direct and indirect compensation the Advisor reasonably expects under the engagement.
C. Client Account Management
Prior to engaging Archford to provide investment advisory services, each Client is required to enter into one or
more agreements with Archford that define the terms, conditions, authority, and responsibilities of Archford
and the Client. These services may include:
• Establishing an Investment Strategy – Archford, in connection with the Client, will develop a
strategy that seeks to achieve the Client’s investment goals and objectives.
• Asset Allocation – Archford will develop a strategic asset allocation that is targeted to meet the
investment objectives, time horizon, financial situation, and tolerance for risk for each Client.
• Portfolio Construction – Archford will develop a portfolio for the Client that is intended to meet the
stated goals and objectives of the Client.
•
Investment Management and Supervision – Archford will provide investment management and
ongoing oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
Archford does not manage or place Client assets into a wrap fee program. Investment management services
are provided directly by Archford.
E. Assets Under Management
As of December 31, 2025, Archford manages $1,489,117,927 in Client assets, all of which are managed on a
discretionary basis. Clients may request more current information at any time by contacting Archford.
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Item 5 – Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided by
Archford. Each Client engaging with Archford for services described herein shall be required to enter into one
or more agreements with Archford.
A. Fees for Advisory Services
Investment Management Services - Investment advisory fees are paid quarterly, in advance of each calendar
quarter, pursuant to the terms of the investment advisory agreement. Investment advisory fees are based on the
market value of assets under management, including cash balance, at the end of the prior calendar quarter.
Investment advisory fees range up to 2.00% annually, based on several factors, including the complexity of the
services to be provided, the level of assets to be managed, and the overall relationship with Archford. All Clients
are subject to a $2,000 minimum annual fee. Archford reserves the right to negotiate or waive the minimum
annual fee for Clients depending on the amount of assets under management, services provided, etc.
The investment advisory fee in the first quarter of service is prorated from the inception date of the account[s] to
the end of the first quarter. Fees may be negotiable at the sole discretion of Archford. The Client’s fees will take
into consideration the aggregate assets under management with Advisor. All securities held in accounts managed
by Archford will be independently valued by the Custodian.
The Client may make additions to, and withdrawals from, their account[s] at any time, subject to the Advisor’s right
to terminate an account. Additions may be in cash or securities provided that the Advisor reserves the right to
liquidate any transferred securities or decline to accept securities into a Client’s account[s]. Clients may withdraw
account assets on notice to the Advisor, subject to the usual and customary securities settlement procedures.
However, the Advisor designs its portfolios as long-term investments, and the withdrawal of assets may impair the
achievement of a Client’s investment objectives. Archford may consult with its Clients about the options and
ramifications of transferring securities. However, Clients are advised that when transferred securities are
liquidated, they are subject to transaction fees, fees assessed at the mutual fund level (i.e., contingent deferred
sales charge) and/or tax ramifications. Additionally, fees with respect to certain Client holdings (e.g., held-away
assets, accommodation accounts, alternative investments, etc.), may be offered a fee rate that differs from the
range set forth above. If assets in excess of $10,000 are deposited into or withdrawn from the Client’s account[s],
The Advisor’s fee will be adjusted for the next billing period to reflect the fee difference. The Advisor may
negotiate a fee that differs from the schedule above for certain account[s] or holdings.
Options Strategy - Archford does not charge any additional fees for option strategies in excess of the Client
specific advisory fee. Carapace may charge up to 0.60% in fees for options strategies.
Market Participation Structured Product - Investment advisory fees for MPSP are up to 0.25% of the average
daily balance of the Client’s account[s], payable at the end of each quarter. MPSP’s that are based on Certificates
of Deposit[s] will have fees that are capped by Archford at the lesser of 0.25% or the available cash in the
account generated from the coupon payments of the MLSP[s]. Relationships with multiple objectives, specific
reporting requirements, portfolio restrictions and other complexities may be charged a higher fee.
Held Away Assets - Fees for advising outside accounts, such as a 401(k), may be offered as a fixed fee, separate
from the investment advisory fee above. Advisory fees will not be deducted directly from these accounts, but from
another account under management by Archford. Another form of payment for advisory fees may be discussed
by Archford and the Client and agreed upon in writing. For third-party service providers used to service held
away accounts, Archford pays these service providers 0.25% of our advisory fee. You will not pay Archford a
higher advisory fee other than what is listed in the Agreement and will not pay additional fees for use of the service
provider.
Legacy IRA® – The Client will pay Archford an annual fee at a rate of up to 0.71%. The investment advisory fee for
the Legacy IRA® accounts is payable quarterly, in advance of each calendar quarter, based on the closing market
value of assets under management in the Legacy IRA® account(s) at the end of the prior quarter. Three qualified
charitable distributions (“QCDs”) are included in the Advisor’s quarterly fees. If there are additional QCDs, an
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additional fee of $20 per distribution will be assessed. Clients could be asked to agree to an opening minimum
deposit of $10,000 and agree to maintain a minimum account balance of $500.
Charitable Tracker Accounts - Charitable organizations will pay Archford an annual fee at a rate of 0.02%. The
fee for the Charitable Tracker Account is payable quarterly, in advance of each calendar quarter, based on the
closing market value of assets under management in the account(s) at the end of the prior calendar quarter.
Use of Independent Managers – As noted in Item 4, the Advisor may implement all or a portion of a Client’s
investment portfolio utilizing one or more Independent Managers. To eliminate any conflict of interest, the
Advisor does not earn any compensation from an Independent Manager. The Advisor will only earn its
investment advisory fee as described above. Independent Managers typically do not offer any fee discounts but
may have a break point schedule which will reduce the fee with an increased level of assets placed under
management with an Independent Manager. The terms of such fee arrangements are included in the
Independent Manager’s disclosure brochure and applicable contract[s] with the Independent Manager. The
total blended fee, including the Advisor’s fee and the Independent Manager’s fee, will not exceed 2.00%
annually. Independent Managers may charge a performance fee. Please see Item 6 for more information.
Archford Trustee Services - The fees for trust services provided under the white-label arrangement are
separate from the investment advisory fee. Archford does not receive any portion of the fees earned by MTC
for these trust services. Although Archford does not share in the revenue generated by the third-party trust
company we have contracted with, there is a potential conflict of interest in recommending these trust services.
This is because Archford receives a perceived benefit from MTC through free, white-labeled trust services that
we market to Clients and prospective Clients. To address this conflict, we take several steps: we ensure that our
relationship with MTC is not based on revenue generated for them, we disclose our arrangement, obtain Client
consent, and make sure all recommendations are in the best interest of our Clients. Clients will receive a
separate fee schedule outlining the applicable trust administration fees, if applicable. These fees are set by MTC
and are not negotiable by Archford. MTC determines the fees and collects them directly.
Advisory Annuities – The fees for advisory services provided for annuities through an agreement with Valmark
Advisers, Inc. are separate from Archford’s investment advisory fee. Archford has established a relationship
with Valmark Advisers, Inc., a registered investment advisor licensed in states across the country, specializing
in providing fee-based annuity products. Archford will serve as a solicitor for Valmark Advisers, Inc. The
advisory services concerning these annuity products are provided by Valmark Advisers, Inc. and not by
Archford. There is no obligation for our Clients to enter into an agreement with Valmark Advisers, Inc.
Hourly Rates - Archford offers hourly rates for both advisory services and estate planning services. The rate
will range from $100 to $350 per hour and will be disclosed in the investment advisory agreement. Rates will
be based upon complexity and scope of service. Hourly services will be billed in arrears on actual time incurred.
Clients should understand that hourly services may cost more or less than a fixed fee or fees based on assets
under management, depending on the time required to complete the engagement.
Financial Planning Services - Archford offers financial planning on an ongoing basis for an annual fee of up to
$250,000. The fee will be determined by factors including the overall complexity and scope of service. Archford
may offset all or a portion of its financial planning fees if the Client engages in investment management services.
Archford can negotiate these fees at our sole discretion.
Retirement Plan Advisory Services - Fees may be charged an annual asset-based fee ranging from 0.15% to
2.00%, billed quarterly, in advance of each calendar quarter, pursuant to the terms of the retirement plan
advisory. In such instances, fees are based on the market value of assets under management at the end of the
prior quarter. Fees may also be charged as a fixed annual fee, usually a minimum of $4,000, billed quarterly, in
advance of each calendar quarter, pursuant to the terms of the retirement plan advisory agreement. The
advisory fee for the first quarter of service is prorated from the effective date of the agreement to the end of the
first quarter.
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Archford’s fee is exclusive of, and in addition to, any applicable securities transaction and custody fees, and other
related costs and expenses described in Item 5.C, which may be incurred by the Client. However, Archford shall
not receive any portion of these commissions, fees, and costs.
B. Fee Billing
Investment Management Services - Investment advisory fees are calculated by Archford or its delegate and
deducted from the Client’s account[s] at the Custodian. Archford or its delegate shall invoice or instruct the
Custodian as to the amount to be deducted from the Client’s account[s] at the respective quarter-end date. The
amount due is calculated by applying the quarterly rate (annual rate divided by 4) to the total assets under
management with Archford at the end of the prior quarter. Archford does not charge an investment advisory fee
on margin balances. Clients will be provided with a statement, at least quarterly, from the Custodian reflecting
deduction of the investment advisory fee. It is the responsibility of the Client to verify the accuracy of these fees as
listed on the Custodian’s brokerage statement as the Custodian does not assume this responsibility. Clients
provide written authorization permitting advisory fees deducted by Archford directly from their account[s] held
by the Custodian as part of the investment advisory agreement and separate account forms provided by the
Custodian.
Market Participation Structured Product – For MPSP, the annual rate is charged monthly based upon the market
value of the average daily account balance. Since the asset-based fee is determined by average daily account
balance, if assets are deposited into or withdrawn from an account, the base fee payable with respect to such
assets is adjusted accordingly.
Use of Independent Managers – For Client accounts implemented through an Independent Manager, including
the option strategies, most Independent Managers will assume the responsibility for calculating and deducting
their respective fees from the Client’s account[s]. Some Independent Managers may invoice Archford for their
fees. For these instances, Archford will require an addendum to the investment advisory agreement and may
charge a small additional fee.
Financial Planning Services - Ongoing financial planning fees are billed monthly or quarterly, in advance of each
calendar month or calendar quarter as negotiated and are due upon receipt.
Retirement Plan Advisory Services - Fees for retirement plan advisory services will either be deducted from the
account[s] of the Plan Participants or paid by the Plan Sponsor, depending on the terms of the agreement with
the Plan and Plan Sponsor. Record keepers will directly deduct fees from the Plan Participant’s account as
applicable, according to the terms of the agreement. Archford will directly invoice to the Plan Sponsor, as
applicable, quarterly in advance and is due upon receipt. The amount due is calculated by applying the quarterly
rate (annual rate divided by 4) to the total retirement plan assets under management with Archford at the end of
each quarter.
Participant Accounts - Certain Clients may have defined contribution and other accounts that are advised on a
discretionary or non-discretionary basis. These fees are described in the agreement between Archford and the
Client based on the scope of services and the frequency of reviews.
C. Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties, other than Archford, in connection with
investments made on behalf of the Client’s account[s]. The Client is responsible for all custody and securities
execution fees charged by the Custodian and fees charged by Independent Managers. Certain of the Advisor's
recommended Custodians do not charge securities transaction fees for ETF and equity trades in Client accounts
but typically charges for mutual funds and other types of investments. The investment advisory fee charged by
Archford is separate and distinct from these custody and execution fees.
In addition, all fees paid to Archford for investment advisory services are separate and distinct from the expenses
charged by mutual funds and ETFs to their shareholders, if applicable. These fees and expenses are described in
each fund’s prospectus. These fees and expenses will generally be used to pay management fees for the funds,
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other fund expenses, account administration (e.g., custody, brokerage, and account reporting), and a possible
distribution fee. A Client may be able to invest in these products directly, without the services of Archford, but
would not receive the services provided by Archford which are designed, among other things, to assist the Client
in determining which products or services are most appropriate for each Client’s financial situation and objectives.
Accordingly, the Client should review both the fees charged by the fund[s] and the fees charged by Archford to
fully understand the total fees to be paid. Please refer to Item 12 – Brokerage Practices for additional information.
D. Advance Payment of Fees and Termination
Investment Management Services - Archford is compensated for its services either in advance of the quarter,
before investment management services are rendered or at the end of the quarter, after investment management
services are rendered. Either party may terminate the investment advisory agreement with Archford, at any time,
by providing advance written notice to the other party. The Client may also terminate the investment advisory
agreement within five (5) business days of signing Archford’s investment advisory agreement at no cost to the
Client. After the five-day period, the Client will incur charges for bona fide advisory services rendered to the point
of termination, and such fees will be due and payable by the Client. Archford will refund any unearned, prepaid
investment advisory fees from the effective date of termination to the end of the quarter. The Client’s investment
advisory agreement with Archford is non-transferable without the Client’s prior consent.
Use of Independent Managers - If the Advisor has determined that an Independent Manager is no longer in the
Client’s best interest, or a Client should wish to terminate their relationship with the Independent Manager, the
terms for the termination will be set forth in the respective agreements between the Client or the Advisor and the
Independent Manager. Archford will assist the Client with the termination and transition as appropriate.
Financial Planning Services - Archford is compensated for ongoing financial planning services at the beginning
of the month or a quarter before advisory services are rendered. Ongoing financial planning shall remain in force
for one year from the effective date of the agreement. After the first year of service, the agreement will continue
in force until either party terminates the agreement, by written notice to the other party, which may be provided
at any time after the first year of service. The Client may also terminate the agreement within five (5) business days
of signing the Advisor’s financial planning agreement at no cost to the Client. After the five-day period, the Client
will incur charges for bona fide advisory services rendered to the point of termination, and such fees will be due
and payable by the Client.
Retirement Plan Advisory Services - Archford is compensated for its retirement plan advisory services in
advance of the quarter before advisory services are rendered. Either party may terminate the retirement plan
advisory agreement with Archford, at any time, by providing 90 days advance written notice. Upon termination,
Archford will refund any unearned, prepaid fees from the effective date of termination to the end of the quarter.
The Client’s retirement plan advisory agreement with Archford is non-transferable without the Client’s prior
consent.
E. Compensation for Sales or Recommendations of Securities
Archford does not buy or sell securities to earn commissions and does not receive any compensation for
securities transactions in any Client account, other than the investment advisory fees noted above. However,
certain Advisory Persons may earn additional compensation as described below.
Broker-Dealer Affiliation - Certain Advisory Persons of Archford are registered representatives of Valmark
Securities, Inc. ("Valmark"), a securities broker-dealer, and a member of the Financial Industry Regulatory Authority
(“FINRA”) and the Securities Investor Protection Corporation (“SIPC”). In one’s separate capacity as a registered
representative of Valmark, an Advisory Person may implement securities transactions under Valmark and not
through Archford. In such instances, an Advisory Person will receive commission-based compensation in
connection with the purchase and sale of securities, including Item 12.B1 fees for the sale of investment company
products. Compensation earned by an Advisory Person in one’s capacity as a registered representative is separate
and in addition to Archford’s advisory fees. This practice presents a conflict of interest because Advisory Persons
who are registered representatives may have an incentive to affect securities transactions for the purpose of
generating commissions rather than solely based on the Client’s needs. This conflict is mitigated in two ways. First,
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Clients are under no obligation, contractually or otherwise, to purchase securities products through an Advisory
Person. Second, Archford will not charge an ongoing investment advisory fee on any assets implemented in the
separate capacity of one of our Advisory Persons. Please see Item 10 – Other Financial Industry Activities and
Affiliations.
Insurance Agency Affiliations - Certain Advisory Persons are licensed as independent insurance professionals.
As an independent insurance professional, an Advisory Person may earn commission-based compensation for
selling insurance products, including insurance products an Advisory Person sells to Clients. Insurance
commissions earned by an Advisory Person are separate and in addition to Archford’s advisory fees. This practice
presents a conflict of interest because an Advisory Person providing investment advice on behalf of the Advisor
who is also an insurance agent has an incentive to recommend insurance products to a Client for the purpose of
generating commissions rather than solely based on Client needs. However, Clients are under no obligation,
contractually or otherwise, to purchase insurance products through an Advisory Person. See Item 10 – Other
Financial Industry Activities and Affiliations.
Valmark Advisers, Inc. - Archford has established a relationship with Valmark Advisers, Inc., a registered
investment advisor licensed in states across the country. Valmark Advisers, Inc. specializes in providing fee-based
annuity products. In our relationship with Valmark Advisers, Inc., Archford will serve as a solicitor for Valmark
Advisers, Inc. If an Archford Client signs an agreement with Valmark Advisers, Inc., where Valmark Advisers, Inc.
provides advisory services in connection with an annuity (“Annuity Client”), then the Annuity Client will be charged
an asset management fee by Valmark Advisers, Inc. This fee is separate from Archford’s advisory fee. As part of
the process, our Advisory Persons could encourage Clients to enter into an annuity agreement with Valmark
Advisers, Inc., and this creates a conflict of interest. There is no obligation for our Clients to enter into an
agreement with Valmark Advisers, Inc.
Archford Ambassador Incentive Plan - Archford has created an incentive plan called the Archford Ambassador
Incentive Plan. This plan was created to reward team members for their efforts to attract new Clients for Archford.
This Incentive Plan creates a conflict of interest because a team member recommending Archford to a Client has
an incentive to do so for monetary gain and not because it is in the Client’s best interest. Clients are under no
obligation to sign an investment advisory agreement with Archford due to a team member recommending
Archford or its services.
Item 6 – Performance-Based Fees and Side-By-Side Management
Archford does not charge performance-based fees for its investment advisory services. The fees charged by
Archford are as described in Item 5 and are not based upon the capital appreciation of the funds or securities
held by any Client.
Archford uses an Independent Manger(s) who charge a performance fees on their funds. The performance fee
is generally 30% of the fund’s profits.
Item 7 – Types of Clients
Archford offers investment advisory services to individuals, high net worth individuals, trusts, estates, pension
and profit-sharing plans, charitable organizations, corporations, and businesses. Archford generally does not
impose a minimum relationship size. Archford has a minimum annual fee of $2,000. The fee is negotiable at
Archford’s sole discretion based on the nature and complexity of ther services to be provided and the overall
relationship with Archford. Certain Independent Managers may impose a minimum fee.
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Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis
Archford primarily employs fundamental and technical analysis in developing investment strategies for its
Clients, while employing an asset allocation strategy loosely based on Modern Portfolio Theory (“MPT”).
Research and analysis from Archford are derived from numerous sources, including financial media companies,
third-party research materials, Internet sources, and review of company activities, including annual reports,
prospectuses, press releases, and research prepared by others.
Fundamental analysis utilizes economic and business indicators as investment selection criteria. These criteria
are generally ratios and trends that may indicate the overall strength and financial viability of the entity being
analyzed. Assets are deemed suitable if they meet certain criteria to indicate that they are a strong investment
with a value discounted by the market. While this type of analysis helps Archford in evaluating a potential
investment, it does not guarantee that the investment will increase in value. Assets meeting the investment
criteria utilized in the fundamental analysis may lose value and may have negative investment performance.
Archford monitors these economic indicators to determine if adjustments to strategic allocations are
appropriate. More details on Archford’s review process are included in Item 13 – Review of Accounts.
As noted above, Archford generally employs a long-term investment strategy for its Clients, as consistent with
their financial goals. Archford will typically hold all or a portion of a security for more than a year but may hold
for shorter periods for the purpose of rebalancing a portfolio or meeting the cash needs of Clients. At times,
Archford may also buy and sell positions that are more short-term in nature, depending on the goals of the
Client and/or the fundamentals of the security, sector, or asset class.
B. Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients
should be prepared to bear the potential risk of loss. Archford will assist Clients in determining an appropriate
strategy based on their tolerance for risk and other factors noted above. However, there is no guarantee that a
Client will meet their investment goals.
While the methods of analysis help Archford in evaluating a potential investment, it does not guarantee that the
investment will increase in value. Assets meeting the investment criteria utilized in these methods of analysis
may lose value and may have negative investment performance. Archford monitors these economic indicators
to determine if adjustments to strategic allocations are appropriate. More details on Archford’s review process
are included in Item 13 – Review of Accounts.
Each Client engagement will entail a review of the Client's investment goals, financial situation, time horizon,
tolerance for risk, and other factors to develop an appropriate strategy for managing a Client's account. Client
participation in this process, including full and accurate disclosure of requested information, is essential for the
analysis of a Client's account[s]. Archford shall rely on the financial and other information provided by the Client
or their designees without the duty or obligation to validate the accuracy and completeness of the provided
information. It is the responsibility of the Client to inform Archford of any changes in financial condition, goals,
or other factors that may affect this analysis.
The risks associated with a particular strategy are provided to each Client in advance of investing Client
accounts. Archford will work with each Client to determine their tolerance for risk as part of the portfolio
construction process. The following are some of the risks associated with the Advisor’s approach:
Market Risks - The value of a Client’s holdings may fluctuate in response to events specific to companies or
markets, as well as economic, political, or social events in the U.S. and abroad. This risk is linked to the
performance of the overall financial markets. Either the stock market or the value of an individual company may
go down, resulting in a decrease in the value of Client investments.
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Equity Market Risks - Investing in stocks and other equity securities are subject to the risks of the stock market.
These risks include, without limitation, the risks that stock values will decline due to daily fluctuations in the
markets, and that stock values will decline over longer periods (e.g., bear markets) due to general market declines
in the stock prices for all companies, regardless of any individual security’s prospects.
Fixed Income Risks - Investing in fixed income is generally less volatile than investing in stock (equity) markets.
Fixed income investments nevertheless are subject to risks. These risks include, without limitation, interest rate
risks (risks that changes in interest rates will devalue the investments), credit risks (risks of default by borrowers),
or maturity risk (risks that bonds or notes will change value from the time of issuance to maturity).
ETF Risks - The risk of owning an ETF generally reflects the risks of owning the underlying securities of the ETF.
The Client will bear additional expenses based on your pro rata share of the ETF’s operating expenses. The
performance of ETFs is subject to market risk, including the possible loss of principal. The price of the ETFs will
fluctuate with the price of the underlying securities that make up the funds. In addition, ETFs have a trading risk
based on the loss of cost efficiency if the ETFs are traded actively and a liquidity risk if the ETFs have a large bid-
ask spread and low trading volume. The price of an ETF fluctuates based upon the market movements and may
dissociate from the index being tracked by the ETF or the price of the underlying investments. An ETF purchased
or sold at one point in the day may have a different price than the same ETF purchased or sold a short time later.
Mutual Fund Risks - The risk of owning a mutual fund generally reflects the risks of owning the underlying
securities the mutual fund holds. The Client will bear additional expenses based on your pro rata share of the
mutual fund’s operating expenses. The performance of mutual funds is subject to market risk, including the
possible loss of principal. The price of the mutual funds will fluctuate with the value of the underlying securities
that make up the funds. The price of a mutual fund is typically set daily, therefore a mutual fund purchased at one
point in the day will typically have the same price as a mutual fund purchased later that same day.
Certain Mutual Funds also invest in the equity securities of private operating or growth companies, debt, loans,
private credit, or real estate, and are structured as a closed-end interval fund. Similar to a private fund, these
mutual funds can also bear a high degree of risk, be leveraged, speculative and volatile, and an investor could
lose all or a substantial amount of their investment. Interval funds are less liquid than a standard mutual fund,
as they usually limit shareholders to quarterly or other specific repurchase window and may also be limited as
to the dollar amount that can be liquidated in each window.
Options Contracts - Investments in options contracts have the risk of losing value in a relatively short period of
time. Option contracts are leveraged instruments that allow the holder of a single contract to control many shares
of an underlying stock. This leverage can compound gains or losses. Certain options-related strategies may
produce principal volatility and/or risk. Thus, a Client must be willing to accept this enhanced volatility, and
principal risks associated with such strategies.
Margin Borrowings - The use of short-term margin borrowings may result in certain additional risks to a Client.
For example, if securities pledged to brokers to secure a Client's margin accounts decline in value, the Client
could be subject to a "margin call", pursuant to which it must either deposit additional funds with the broker or be
the subject of mandatory liquidation of the pledged securities to compensate for the decline in value.
Alternative Investments (Limited Partnerships) - The performance of alternative investments (limited
partnerships) can be volatile and may have limited liquidity. An investor could lose all or a portion of their
investment. Such investments often have concentrated positions and investments that may carry higher risks.
Archford believes Clients should only have a portion of their assets in these investments.
Private Collective Investment Vehicles - Archford recommends that certain Clients invest in privately placed
collective investment vehicles (e.g., hedge funds, private equity funds, etc.). The managers of these vehicles have
broad discretion in selecting the investments. There are few limitations on the types of securities or other financial
instruments that may be traded, and no requirement to diversify. Hedge funds may trade on margin or otherwise
leverage positions, thereby potentially increasing the risk to the vehicle. In addition, because the vehicles are not
registered as investment companies, there is an absence of regulation. There are numerous other risks in investing
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in these securities, including limited liquidity. Clients should consult each fund’s private placement memorandum
and/or other documents explaining such risks prior to investing.
Real Estate Investment Trusts (REITs) - Archford may recommend an investment in, or allocate assets among,
various real estate investment trusts (“REITs”), the shares of which exist in the form of either publicly traded or
privately placed securities. REITs are collective investment vehicles with portfolios comprised primarily of real
estate and mortgage related holdings. Many REITs hold heavy concentrations of investments tied to commercial
and/or residential developments, which inherently subject REIT investors to the risks associated with a downturn
in the real estate market. Investments linked to certain regions that experience greater volatility in the local real
estate market may give rise to large fluctuations in the value of the vehicle’s shares. Mortgage-related holdings
may give rise to additional concerns pertaining to interest rates, inflation, liquidity, and counterparty risk.
Certificates of Deposit (CDs) - Each certificate of deposit (“CD”) is a deposit obligation of a depository institution
domiciled in the United States or one of its territories (an “Issuer”), the deposits and accounts of which are insured
by the Federal Deposit Insurance Corporation (the “FDIC”) within the limits described below. Each CD constitutes
a direct obligation of the Issuer and is not, either directly or indirectly, an obligation of Archford. Archford does
not guarantee in any way the financial condition of any Issuer, or the accuracy of any financial information provided
by the Issuer. The CDs of any one Issuer that you may purchase will be eligible for FDIC insurance up to $250,000
(including principal and accrued interest) for each insurable capacity (e.g., individual, joint, IRA, etc.). For purposes
of the $250,000 federal deposit insurance limit, you must aggregate all deposits that you maintain with the Issuer
in the same insurable capacity, including deposits you hold directly with an Issuer and deposits you hold through
other intermediaries.
Annuities - When appropriate based on a Client’s financial circumstances and objectives, we may recommend
that a Client engages Valmark Advisers, Inc., a registered investment adviser, to provide advisory services in
connection with the purchase and ongoing management of certain annuity contracts. In these situations:
• We act solely as a solicitor for Valmark Advisers, Inc.
• Valmark Advisers, Inc. enters into a separate written investment advisory agreement directly with the
Client.
• Valmark Advisers, Inc. is responsible for providing ongoing advice and management of the annuity
contract.
• The Client receives Form ADV Part 2A and related disclosure documents from Valmark Advisers, Inc.
prior to or at the time of engagement.
Archford does not provide discretionary management of annuity subaccount. We do inform Valmark Advisers,
Inc. of appropriate model allocation as well as any changes to the investment allocation based on Client
circumstances.
Investing in annuities involves significant risks. These include loss of principle. Other risks include:
•
Insurance company risk – Annuities are generally obligations of the issuing insurance company.
Guarantees are backed solely by the claims-paying ability of the insurer. Insolvency of the insurer
could result in partial or total loss of value.
• Liquidity risk – Annuities are generally intended as a long-term investment. Some annuities impose
surrender charges for withdrawals during an initial surrender period. Some may have a market value
adjustment during the surrender period. Early withdrawals may result in substantial penalties or loss
of benefits.
• Expense risk – Annuities may involve multiple layers of fees, including administrative fees, underlying
fund expenses, rider fees, etc. These expenses may materially reduce investment returns.
• Tax risk – Withdrawals from an annuity are generally taxed as ordinary income. Withdrawals prior to
age 59 ½ may be subject to a 10% penalty tax.
• Complexity risk – Optional riders, or withdrawal benefits, may involve additional costs and
contractual conditions. Failure to comply with these requirements may result in a reduction or
elimination of benefits.
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Clients should carefully consider whether an annuity purchase is appropriate given the costs, surrender
charges, liquidity restrictions, and long-term nature.
Concentrated Portfolios - Concentrated portfolios are an aggressive and highly volatile approach to trading and
investing and should be viewed as complementary to a stable, highly predictable investment approach.
Concentrated portfolios hold fewer different stocks than a diversified portfolio and are much more likely to
experience sudden dramatic price swings. In addition, the rise or drop in price of any given holding in the portfolio
is likely to have a larger impact on portfolio performance than a more broadly diversified portfolio.
Management Through Similarly Managed “Model” Accounts - Archford manages certain accounts through
the use of similarly managed “model” portfolios, whereby the firm allocates all or a portion of its Clients’ assets
among various stocks, ETFs, and mutual funds and/or other securities on a discretionary basis using one or more
of its model investment strategies. In managing assets using models, Archford remains in compliance with the
safe harbor provisions of Rule 3A-4 of the Investment Company Act of 1940.
The strategy used to manage a model portfolio may involve an above average portfolio turnover that could
negatively impact Clients’ net after-tax gains. While the firm seeks to ensure that Clients’ assets are managed in a
manner consistent with their individual financial situations and investment objectives, securities transactions
affected pursuant to a model investment strategy are usually done without regard to a Client’s individual tax
qualifications. Clients should contact Archford if they experience a change in their financial situation or if they want
to impose reasonable restrictions on the management of their accounts.
Risks Associated with Electronic Trading or Order Routing Systems - Trading through an electronic trading or
order routing system creates risks associated with system or component failure. In the event of system or
component failure, new orders may not be entered; existing orders may not be executed, modified, or canceled.
This could result in financial losses for Clients.
Past performance is not a guarantee of future returns. Investing in securities and other investments
involve a risk of loss that each Client should understand and be willing to bear. Clients are reminded to
discuss these risks with Archford.
Item 9 – Disciplinary Information
There are no legal, regulatory, or disciplinary events involving Archford or any of its management
persons. Archford values the trust Clients place in the Advisor. The Advisor encourages Clients to perform the
requisite due diligence on any advisor or service provider that the Client engages. The backgrounds of the
Advisor and its Advisory Persons are available on the Investment Adviser Public Disclosure website at
adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 164482.
Item 10 – Other Financial Industry Activities and Affiliations
Broker-Dealer Affiliation - As noted in Item 5.E, certain Advisory Persons are also registered representatives of
Valmark, a securities broker-dealer. In one’s separate capacity as a registered representative, an Advisory Person
may receive commissions for the implementation of recommendations for commissionable transactions.
Registered representatives may receive separate, yet customary commission compensation resulting from
implementing annuity product transactions on behalf of Archford Clients. Furthermore, commissions may vary by
product, and each product may have different commission rates, encouraging the financial professional to
recommend products that may pay higher commissions over the products that make the most sense for you.
Annuity products may also have different payment schedules depending on the product's nature, and the timing
of the payments may differ from that of the advisory options offered by Archford. This timing difference has the
potential to create a conflict of interest since some financial professionals may have the incentive to recommend
a product that pays commissions now, over an advisory product that pays commissions over a longer period. As
an example, all other variables held equal, a 5% commission paid by Valmark upon sale of a $100,000 annuity
product, may be more attractive to a financial professional than a one percent (1%) advisory fee charged on a
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$100,000 account paid over a period of five (5) years, despite the overall pre-tax compensation paid to the
financial professional being equal.
Clients are not under any obligation to engage these individuals when considering the implementation of these
outside recommendations. The implementation of any or all recommendations is solely at the discretion of the
Client. You are under no obligation to implement any annuity transaction through an Archford employee.
implementing
investment product transactions on behalf of
Insurance Agency Affiliations - As noted in Item 5.E, certain Advisory Persons are also licensed insurance
professionals. Implementations of insurance recommendations are separate and apart from one’s role with
Archford. As an insurance professional, an Advisory Person may receive separate, yet customary commission
compensation resulting from
investment
management Clients. Furthermore, commissions may vary by product, and each product may have different
commission rates, encouraging the financial professional to recommend products that may pay an upfront
commission or higher commissions over the products that make the most sense for you. Insurance products may
also have different payment schedules depending on the product's nature, and the timing of the payments may
differ from the advisory options offered by Archford. This timing difference has the potential to create a conflict of
interest since some financial professionals may have the incentive to recommend a product that pays commissions
now, over an advisory product that pays commissions over a longer period.
You should be aware there are other insurance products offered by other insurance agents other than those
recommended by our financial professionals. You are under no obligation to implement any insurance or
annuity transaction through an Archford employee.
Clients are not under any obligation to engage these individuals when considering the implementation of these
outside recommendations. The implementation of any or all recommendations is solely at the discretion of the
Client.
Valmark Advisers, Inc. – Archford has established a relationship with Valmark Advisers, Inc., a registered
investment advisor licensed in states across the country. Archford receives referral compensation as part of
this relationship. See Item 14 – Client Referrals and Other Compensation for more details. Because Archford
receives compensation when Clients engage in a written agreement with Valmark Advisers, Inc, Archford has
an incentive to recommend such transactions even when alternative investments may be available. Clients
should carefully consider whether an annuity purchase is appropriate given the costs, surrender charges,
liquidity restrictions, and long-term nature.
4J Technologies, Inc. D/B/A Gifting Insider™ - The Advisor is affiliated through common control with 4J
Technologies, Inc. (“4J”). Archford engages the services of 4J which licenses certain components of its intellectual
capital to Archford. As part of the overall relationship with 4J, Archford employees may provide services to 4J.
Additionally, 4J provides marketing services to 501(c)(3) charitable organizations. 4J charges the charitable
organizations the greater of a subscription fee or 4.00% fee on each QCD deposited into the Charitable Tracker
Account. The Advisor has a financial incentive to recommend QCDs to charitable accounts that have an
engagement with 4J as there is a 4.00% fee assessed on each QCD amount, paid directly to 4J. A conflict of
interest exists as both firms are under common control, and the owners may benefit from additional compensation
received as a result of the transaction. This conflict is mitigated as Clients can select any charitable organization of
their choice, thereby not obligating them to select charitable accounts managed by Archford.
Archford Trustee Services – Archford is not affiliated with MTC, a provider of white-labeled trust services.
However, Archford has entered into an agreement that permits it to offer MTC’s trust services under its own brand.
This arrangement does not create a partnership or joint venture, and Archford does not oversee MTC’s activities
or personnel.
Archford Consulting, LLC - Certain Advisory Persons of Archford may also serve as leased employees of Archford
Consulting, LLC, an affiliate of Archford. Archford Consulting is a non-advisory consulting business that assists
businesses and high net worth individuals with non-advisory support services. Clients of Archford may be offered
the services of Archford Consulting.
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Archford Filing Services, LLC - Archford Filing Services, LLC, is an affiliate of Archford. Archford Filing Services
is a non-advisory business assisting other businesses with filing requirements of the Corporate Transparency Act.
Clients of Archford may be offered the services of Archford Filing Services.
Archford Accounting, LLC - Archford Accounting, LLC (“Archford Accounting”), an affiliated entity under
common control with the Advisor, offers tax preparation and accounting services to Clients. Tax preparation and
accounting services are separate and distinct from the advisory services offered to Clients and are based on the
unique needs of each Client. The time devoted to tax preparation increases during tax season. Clients are not
obligated to engage Archford Accounting for these services in order to have an advisory relationship with the
Advisor. Prior to recommending the services of Archford Accounting, the Advisor will provide additional
disclosure information to each Client, which will include relevant details regarding material financial interests, and
compensation surrounding Archford Accounting.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
A. Code of Ethics
Archford has implemented a Code of Ethics (the “Code”) that defines the Advisor’s fiduciary commitment to
each Client. This Code applies to all persons subject to Archford’s compliance program ( “Supervised Persons”).
The Code was developed to provide general ethical guidelines and specific instructions regarding the Advisor’s
duties to each Client. Archford and its Supervised Persons owe a duty of loyalty, fairness, and good faith towards
each Client. It is the obligation of Archford Supervised Persons to adhere not only to the specific provisions of
the Code, but also to the general principles that guide the Code. The Code covers a range of topics that address
employee ethics and conflicts of interest. To request a copy of the Code, please contact the Advisor at (618)
416-7085.
B. Personal Trading with Material Interest
Archford does not act as principal in any transactions. In addition, Archford does not act as the general partner
of a fund or advise an investment company. Archford does not have a material interest in any securities traded
in Client accounts.
C. Personal Trading in Same Securities as Clients
Archford allows Supervised Persons to purchase or sell the same securities that may be recommended to and
purchased on behalf of Clients. Owning the same securities that are recommended (purchased or sold) to
Clients presents a conflict of interest that, as fiduciaries, must be disclosed to Clients and mitigated through
policies and procedures. As noted above, the Advisor has adopted, consistent with Section 204A of the
Investment Advisers Act of 1940, a Code, which addresses insider trading (material non-public information
controls) and personal securities reporting procedures. When trading for personal accounts, Supervised
Persons with access to Client information (our “Access Persons”) have a conflict of interest if trading in the same
securities. The fiduciary duty to act in the best interest of its Clients can be violated if personal trades are made
with more advantageous terms than Client trades, or by trading based on material non-public information. This
risk is mitigated by Archford requiring reporting of personal securities trades by its Access Persons for review
by the Chief Compliance Officer (“CCO”). The Advisor has also adopted written policies and procedures to
detect the misuse of material, non-public information.
D. Personal Trading at Same Time as Client
While Archford allows Supervised Persons to purchase or sell the same securities that may be recommended
to and purchased on behalf of Clients, such trades are typically aggregated with Client orders or traded
afterward.
At no time will Archford, or any Supervised Person of Archford, transact in any security to the detriment
of any Client.
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Item 12 – Brokerage Practices
A. Recommendation of Custodian[s]
Archford does not have discretionary authority to select the broker-dealer/custodian for custody and execution
services. The Client will engage the broker-dealer/custodian (herein the "Custodian") to safeguard Client assets
and authorize Archford to direct trades to the Custodian as agreed upon in the investment advisory agreement.
Further, Archford does not have the discretionary authority to negotiate commissions on behalf of Clients on a
trade-by-trade basis.
Where Archford does not exercise discretion over the selection of the Custodian, Archford will typically
recommend the Custodian[s] to Clients for custody and execution services. Clients are not obligated to use the
Custodian recommended by the Advisor and may incur extra fees or costs associated with using a custodian
not recommended by Archford. The Advisor may be limited in the services it can provide if the recommended
Custodian is not engaged. Archford may recommend the Custodian based on criteria such as, but not limited
to, reasonableness of commissions charged to the Client, services made available to the Client, its reputation
and/or location of the Custodian’s offices. Archford typically recommends that Clients establish accounts at
Charles Schwab & Co., Inc. ("Schwab") or Pershing LLC (“Pershing”). Schwab and Pershing are independent and
unaffiliated SEC-registered broker-dealers and members of FINRA/SIPC. Schwab and Pershing offer
independent investment advisors services, which include custody of securities, trade execution, clearance, and
settlement of transactions. The Advisor receives some benefits from Schwab and Pershing through its
participation in the program. Schwab and Pershing will serve as the Client’s “qualified custodian”. See Item 14
– Client Referrals and Other Compensation.
The following are additional details regarding the brokerage practices of Archford:
1. Soft Dollars - Soft dollars are revenue programs offered by broker-dealers/custodians whereby an Advisor
enters into an agreement to place security trades with a broker-dealer/custodian in exchange for research and
other services. Archford has entered into a soft dollar agreement with Pershing for benefit expenses (“Benefits”).
These Benefits will benefit Archford in how it can service its Clients, enable Archford to update and add
technology for servicing Clients and operations, and the education of employees and current or potential
Clients. Eligible services for which soft dollars can be used include but are not limited to portfolio review,
transaction monitoring, order entry management software or systems, software required for connecting
Pershing systems, technology set-up and integration, resources for completing account paperwork, termination
fees for legacy providers, training for employees, website development and updates, marketing materials, and
educational events, These Benefits are valuable to Archford and may or may not benefit our Clients. These soft
dollar expenses and Benefits will not reduce the fees which Archford charges for its services. Archford does
not participate in soft dollar programs sponsored or offered by any broker-dealer or custodian. Archford does
receive other economic benefits from Schwab and Pershing. Please see Item 14 for more information.
2. Brokerage Referrals - Archford does not receive any compensation from any third party in connection with
the recommendation for establishing an account.
3. Directed Brokerage - All Clients are serviced on a “directed brokerage basis”, where Archford will place
trades within the established account[s] at the Custodian designated by the Client. Further, all Client accounts
are traded within their respective account[s] at the Custodian, unless otherwise authorized by the Client.
Archford will not engage in any principal transactions (i.e., trade of any security from or to Archford’s own
account) or cross transactions with other Client accounts (i.e., purchase of a security into one Client account
from another Client’s account[s]). Archford will not be obligated to select competitive bids on securities
transactions and does not have an obligation to seek the lowest available transaction costs. These costs are
determined by the Custodian. While Archford generally does not assume brokerage discretion, Archford may
assume brokerage discretion for certain fixed income trades. In all instances, the custody of the Client’s assets
will remain with the Custodian.
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B. Aggregating and Allocating Trades
The primary objective in placing orders for the purchase and sale of securities for Client accounts is to obtain
the most favorable net results considering such factors as 1) price, 2) size of the order, 3) difficulty of execution,
4) confidentiality, and 5) skill required of the Custodian. Archford will execute its transactions with the Custodian
as directed by the Client, unless otherwise instructed by the Client. Archford may aggregate orders in a block
trade or trades when securities are purchased or sold through the Custodian for multiple (discretionary)
accounts. If a block trade cannot be executed in full at the same price or time, the securities actually purchased
or sold by the close of each business day must be allocated in a manner that is consistent with the initial pre-
allocation or other written statement. This must be done in a way that does not consistently advantage or
disadvantage particular Client accounts.
Item 13 – Review of Accounts
A. Frequency of Reviews
Securities in Client accounts are monitored on a regular and continuous basis by Advisory Persons of Archford.
Formal reviews are generally conducted at least annually or more frequently depending on the needs of the
Client.
B. Causes for Reviews
In addition to the investment monitoring noted in Item 13.A each Client account shall be reviewed at least
annually. Reviews may be conducted more frequently at the Client’s request. Accounts may be reviewed as a
result of major changes in economic conditions, known changes in the Client’s financial situation, and/or large
deposits or withdrawals in the Client’s account[s]. The Client is encouraged to notify Archford if changes occur
in the Client’s personal financial situation that might adversely affect the Client’s investment plan. Additional
reviews may be triggered by material market, economic or political events.
C. Review Reports
The Client will receive brokerage statements no less than quarterly from the Custodian. These brokerage
statements are sent directly from the Custodian to the Client. The Client may also establish electronic access to
the Custodian’s website so that the Client may view these reports and their account activity. Client brokerage
statements will include all positions, transactions, and fees relating to the Client’s account[s]. Archford may also
provide Clients with periodic reports regarding their holdings, allocations, and performance.
Item 14 – Client Referrals and Other Compensation
A. Compensation Received by Archford
Archford may refer Clients to various third parties to provide certain financial services necessary to meet the goals
of its Clients. Likewise, Archford may receive referrals of new Clients from a third-party.
Participation in Institutional Advisor Platform – Charles Schwab
As disclosed under Item 12, the Advisor participates in Schwab’s institutional customer program and the Advisor
may recommend Schwab to Clients for custody and brokerage services. There is no direct link between the
Advisor’s participation in the program and the investment advice it gives to its Clients, although the Advisor
receives economic benefits through its participation in the program that are typically not available to Schwab retail
investors. These Benefits include the following products and services (provided without cost or at a discount):
receipt of duplicate Client statements and confirmations; research related products and tools; consulting services;
access to a trading desk serving the Advisor participants; access to block trading (which provides the ability to
aggregate securities transactions for execution and then allocate the appropriate shares to Client accounts); the
ability to have advisory fees deducted directly from Client accounts; access to an electronic communications
network for Client order entry and account information; access to mutual funds with no transaction fees and to
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certain institutional money managers; and discounts on compliance, marketing, research, technology, and
practice management products or services provided to the Advisor by third party vendors. Schwab may also have
paid for business consulting and professional services received by the Advisor’s related persons. Some of the
products and services made available by Schwab through the program may benefit the Advisor but may not
benefit its Client accounts. These products or services may assist the Advisor in managing and administering
Client accounts, including accounts not maintained at Schwab. Other services made available by Schwab are
intended to help the Advisor manage and further develop its business enterprise. The benefits received by the
Advisor or its personnel through participation in the program do not depend on the amount of brokerage
transactions directed to Schwab. As part of its fiduciary duties to Clients, the Advisor endeavors at all times to put
the interests of its Clients first. Clients should be aware, however, that the receipt of economic benefits by the
Advisor or its related persons in and of itself creates a conflict of interest and may indirectly influence the Advisor’s
choice of Schwab for custody and brokerage services.
Participation in Institutional Advisor Platform – Pershing
The Advisor has established institutional relationships with Pershing to assist the Advisor in managing Client
account[s]. Access to Pershing’s Institutional platform is provided at no charge to the Advisor.
The Advisor receives access to software and related support without cost because the Advisor renders
investment management services to Clients that maintain assets at Pershing. The software and related systems
support may benefit the Advisor, but not its Clients directly. In fulfilling its duties to its Clients, the Advisor
endeavors at all times to put the interests of its Clients first. Clients should be aware, however, that the receipt
of economic benefits from a custodian creates a conflict of interest since these Benefits may influence the
Advisor’s recommendation of this custodian over one that does not furnish similar software, systems support,
or services.
Additionally, the Advisor may receive the following Benefits from Pershing: receipt of duplicate Client
confirmations and bundled duplicate statements; access to a trading desk that exclusively services its
institutional participants; access to block trading which provides the ability to aggregate securities transactions
and then allocate the appropriate shares to Client accounts; and access to an electronic communication
network for Client order entry and account information.
Valmark Advisers, Inc.
As disclosed under Item 10, the Advisor has entered into a written solicitor agreement with Valmark Advisers, Inc.,
a registered investment adviser. Archford refers certain Clients to Valmark Advisers, Inc. for the purpose of
evaluating and purchasing annuity products. If a Client engages Valmark Advisers, Inc., Archford receives a
solicitor fee. The fee will be outlined in the agreement between the Client and Valmark Advisers, Inc. This fee is
paid to Archford by Valmark Advisers, Inc. and is not a fee charged directly to the Client by Archford. The amount
of compensation received by Archford varies based on the amount of assets under management managed by
Valmark Advisers, Inc. for the Client. Accordingly, Archford has a financial incentive to recommend Valmark
Advisers, Inc. to our Clients, and this creates a conflict of interest. Clients are not obligated to engage Valmark
Advisers, Inc. and may choose to purchase an annuity product through other insurance professionals or providers
of their own choosing. Archford seeks to mitigate this conflict by disclosing the arrangement and recommending
Valmark Advisers, Inc. only when Archford believes the referral aligns with the Client’s investment goals,
objectives, and best interest.
Valmark Advisers, Inc. is an independent firm and is solely responsible for any annuity recommendations and
transactions. Archford does not supervise Valmark Advisers, Inc. Archford does not control the annuity
products offered and does not manage annuity contracts purchased through Valmark Advisers, Inc.
B. Client Referrals from Promoters
If a Client is introduced to Archford by either an unaffiliated or affiliated party (herein a “Promoter”), the Advisor
compensates that Promoter by a fee in accordance with Rule 206(4)-1 of the Advisers Act and any
corresponding state securities requirements. Any such compensation shall be paid solely from the investment
advisory fees earned by the Advisor and shall not result in any additional charge to the Client.
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Item 15 – Custody
In certain circumstances, Archford will have custody of Client assets. All Clients must place their assets with a
“qualified custodian”. Clients are required to engage the Custodian to retain their funds and securities and direct
Archford to utilize the Custodian for the Client’s security transactions. Archford encourages Clients to review
statements provided by the Custodian. For more information about custodians and brokerage practices, see
Item 12 – Brokerage Practices.
If the Client gives the Advisor authority to move money from one account to another account, the Advisor may
have custody of those assets. To avoid additional regulatory requirements in these cases, the Custodian and
the Advisor have adopted safeguards to ensure that the money movements are completed in accordance with
the Client’s instructions.
Surprise Independent Examination - As Archford is deemed to have custody over certain Client accounts
and/or securities as a trustee on the Adviser’s 401(k) plan and due to receiving checks from Clients or as part
of their access to Client login credentials, pursuant to securities regulations the Advisor is required to engage
an independent accounting firm to perform an annual surprise examination of those assets and accounts over
which Archford maintains custody. Archford has engaged with Ashland Partners & Company LLP (“Ashland”) to
conduct the Advisor’s surprise custody examinations. Opinions issued by Ashland are filed with the SEC and
are publicly available on the SEC’s Investment Adviser Public Disclosure website at adviserinfo.sec.gov.
Item 16 – Investment Discretion
Archford generally has discretion over the selection and number of securities to be bought or sold in Client
accounts without obtaining prior consent or approval from the Client. However, these purchases or sales may
be subject to specified investment objectives, guidelines, or limitations previously set forth by the Client and
agreed to by Archford. Discretionary authority will only be authorized upon full disclosure to the Client. The
granting of such authority will be evidenced by the Client's execution of an investment advisory agreement
containing all applicable limitations to such authority. All discretionary trades made by Archford will be in
accordance with each Client's investment objectives and goals.
Item 17 – Voting Client Securities
Archford does not accept proxy-voting responsibility for any Client. Clients will receive proxy statements directly
from the Custodian. Archford will assist in answering questions relating to proxies, however, the Client retains the
sole responsibility for proxy decisions and voting.
Archford engages an unaffiliated third party to provide Clients with class action related services. Clients may opt
out on a security specific basis or in its entirety by providing written notice to Archford.
Item 18 – Financial Information
Neither Archford nor its management have any adverse financial situations that would reasonably impair the
ability of Archford to meet all obligations to its Clients. Neither Archford nor any of its Advisory Persons have
been subject to bankruptcy or financial compromise. Archford is not required to deliver a balance sheet along
with this Disclosure Brochure as Archford does not collect fees of $1,200 or more for services to be performed
six months or more in advance.
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