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Part 2A of Form ADV: Firm Brochure
Ascentis Wealth Management, LLC
5001 Spring Valley Rd, Suite 810W
Dallas, TX 75244
July 2025
This brochure provides information about the qualifications and business practices of Ascentis Wealth, LLC. If you have
any questions about the contents of this brochure, please contact our Chief Compliance Officer, Matthew Reynolds, at
matthew.reynolds@ascentiswealth.com. The information in this brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any state securities authority.
Additional information about Ascentis Wealth Management is also available on the SEC’s website at www.adviserinfo.sec.gov.
References herein to as a “registered investment adviser” or any reference to being “registered” does not imply a
certain level of skill or training.
Form ADV Part 2 Brochure
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Item 2
Material Changes
The Firm has rebranded from ORG Wealth Partners, LLC. To Ascentis Wealth Management, LLC
The following is a summary of material changes made to this Brochure:
The Chief Compliance Officer was updated from Justine Kidwell to Matthew Reynolds.
The Firm’s ownership structure has changed, with Michael Mansur having majority ownership of Ascentis
Operations, LLC, which is the parent company of Ascentis Wealth Management through a private Irrevocable
Trust.
Item 5 was updated to add a fee schedule.
Item 12 was updated to remove Raymond James Financial and Prudential Investment Management.
Form ADV Part 2 Brochure
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Table of Contents
Item 3
Contents
Item 1
Cover Page .................................................................................................................................... 1
Item 2 Material Changes .......................................................................................................................... 2
Item 3
Table of Contents .......................................................................................................................... 3
Item 4
Advisory Business .......................................................................................................................... 5
A. Ascentis Wealth Management, LLC ................................................................................................... 5
B. Types of Advisory Services Offered ................................................................................................... 5
C.
Tailored Relationships ....................................................................................................................... 7
D. Participation in Wrap Fee Programs .................................................................................................. 7
E. Assets Under Management ............................................................................................................... 7
Item 5
Fees and Compensation ................................................................................................................ 8
A.
Ascentis Compensation .................................................................................................................... 8
B. Billing of Fees ................................................................................................................................. 10
C. Other Fees ..................................................................................................................................... 11
Item 6
Performance-Based Fees and Side-By-Side Management ........................................................... 11
Item 7
Types of Clients .......................................................................................................................... 11
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ...................................................... 11
A. Methods of Analysis and Investment Strategies ............................................................................. 11
B. Risk of Loss ..................................................................................................................................... 12
C. Other Fees ..................................................................................................................................... 14
Item 9 Disciplinary Information ............................................................................................................. 14
Item 10
Other Financial Industry Activities and Affiliations .................................................................. 15
Item 11
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............. 15
A. Ascentis Wealth Management Code of Ethics ............................................................................... 15
B. Participation or Interest in Client Transactions ............................................................................... 15
C. Personal Trading ............................................................................................................................ 16
Item 12
Brokerage Practices ................................................................................................................ 16
A. Broker-Dealer Selection ................................................................................................................. 16
B. Trade Errors ................................................................................................................................... 20
C. Order Aggregation, Allocation, and Rotation Practices ................................................................... 20
Item 13
Review of Accounts ................................................................................................................ 21
Form ADV Part 2 Brochure
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A. Periodic Reviews ............................................................................................................................ 21
Item 14
Client Referrals and Other Compensation .............................................................................. 21
A. Other Compensation...................................................................................................................... 21
B. Referrals......................................................................................................................................... 22
Item 15
Custody .................................................................................................................................. 22
Item 16
Investment Discretion ............................................................................................................ 22
Item 17
Voting Client Securities .......................................................................................................... 23
Item 18
Financial Information ............................................................................................................. 23
Form ADV Part 2 Brochure
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Advisory Business
Item 4
A. Ascentis Wealth Management, LLC
Ascentis Wealth Management, LLC. (“Ascentis Wealth,” “Ascentis, “or the “Adviser”) is limited liability
company formed on March 2, 2024. The Adviser is an investment adviser registered with the Securities
and Exchange Commission (“SEC”) under the Investment Advisers Act of 1940, as amended (the
“Investment Advisers Act”). The direct majority owner of Ascentis Wealth is Ascentis Operations, LLC.
See Item 10 of this document for additional discussion concerning the firm’s affiliates.
Our firm’s office is located at 5001 Spring Valley Rd, Suite 810W, Dallas, TX, 75244.
B. Types of Advisory Services Offered
Financial Planning
The Adviser’s financial planning process begins with an intensive fact-finding session which helps the
Adviser become familiar with the client’s current financial situation (including among other things,
income taxes, investments, insurance, estate affairs and family circumstances), as well as their personal
goals and priorities for the next several years. Then, working from this comprehensive information, the
Adviser makes specific goal-oriented recommendations. The Adviser’s specific goal-oriented
recommendations are designed to educate and allow a client to coordinate his/her financial affairs more
efficiently, increase cash flow, prudently reduce income taxes, and attempt to improve his/her overall net
worth. Once this has been discussed with the client, the recommendations that the client feels
comfortable with are scheduled for implementation with specific deadlines to be met. The Adviser
continues to assist the client based on an annual review of services in all applicable areas of financial
planning including estate, retirement, cash flow and tax planning.
Investment Consulting
The Adviser works to provide institutional retirement plans and the plan sponsors with diversified
investment options for plan participants to choose from. In addition, as requested by the plan sponsor,
the Adviser shall provide plan participants with general information seminars and/or educational
materials that describe the various investment alternatives available under the plan, information about
investing in general, including information about different types of investments, such as allocation
strategies, and historical returns. Interactive materials designed to help participants identify an
appropriate investment strategy are provided.
Investment Management
We offer discretionary and non-discretionary investment management services. Investment management
services offered by the Adviser are specifically tailored to meet the needs of each client. Prior to
delivering investment advisory services, the Adviser will ascertain each client’s specific investment
objective. The Adviser will allocate, or recommend that the client allocate, their investment assets
consistent with the designated investment objective.
Please note: It is always the client’s responsibility to promptly notify the Adviser if there is any change in
their financial situation or investment objective. This notification of change allows the Adviser an
opportunity to review, evaluate, or revise the previous recommendations or services.
Managed Discretionary Assets
If you engage our firm on a discretionary basis, we require you to grant us discretionary authority to
manage your account. Discretionary authorization will allow our Investment Advisor Representatives
(“IAR’s”) to weigh the Client’s objectives with current market conditions and act on a client’s account
Form ADV Part 2 Brochure
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without further authorization. Ascentis Wealth has engaged Ascentis Asset Management, LLC, the sub-
adviser for certain client accounts. As discussed further- in Item 10, Ascentis Wealth Management,
LLC is affiliated by common ownership with Ascentis Asset Management, LLC. Clients may impose
reasonable restrictions on any of the Adviser’s investment advisory services at any time, but
restrictions must be delivered to the Adviser in writing and must be signed by the client.
Managed Non-Discretionary Assets
In addition to providing investment management of client assets on a discretionary basis, the Adviser, for
a separate and additional fee, provides certain limited services to clients with respect to “Managed Non-
Discretionary Assets.” These services consist solely of the following:
• The Adviser is available to consult with the client on a semi-annual basis (or more often if
requested by the client) regarding Managed Non-Discretionary Assets. However, the client is
solely responsible for all decisions and consequences on the client’s Managed Non-discretionary
Assets, including decisions on whether to retain or sell all or a portion of the Managed Non-
Discretionary Assets. This responsibility remains solely with the client regardless of whether any
security is reflected on account reports prepared by the Adviser.
• The Adviser is available to service Managed Non-Discretionary Assets, such as setting up and
monitoring regular distributions and special one-time distribution requests.
• The Adviser can process any trades on the Managed Non-Discretionary Assets, but only when
requested to do so by the client. Upon receipt of any client’s request, The Adviser will endeavor,
but cannot guarantee, that any such transaction will be affected on the day received or at any
specific time or price.
Limitations for Non-Discretionary Assets
Clients that engage the Adviser on a non-discretionary investment advisory basis must be willing to accept
that the Adviser cannot affect any account transactions without obtaining prior consent to any such
transaction(s) from the client. Thus, in the event of a market correction during which the client is
unavailable, Ascentis Wealth will be unable to affect any account transactions (as it would for its
discretionary accounts) without first obtaining the client’s consent.
Third-Party Money Mangers
After the Adviser has gathered information about the client’s specific investment objective, the Adviser will
assist the Client in selecting a Third-Party Money Manager (“TPMM”) to deliver an investment model
(“strategy”) or manage a separate account for the Client. IAR’s utilize multiple factors in selecting a
prudent TPMM to recommend to a client, including but not limited to performance, investment objectives,
and fees. These factors are considered in relation to the Client’s specific investment objective to help
determine the suitability of the TPMM. When a client engages a TPMM we recommend, we do not directly
manage that portion of the Client’s portfolio assets and are not involved in selecting the securities to be
bought and sold, or the timing of the same. The day-to-day portfolio management decisions are provided
by the TPMM and then executed by us at the Client’s custodian or executed directly by the TPMM if
managed in a separate account.
In the event that the use of multiple TPMMs is recommended to a client, each TPMM has differing minimum
account requirements as well as a variety of fee ranges. If a client uses a TPMM in a separate account, we
periodically review the Client’s financial situation, objectives, and restrictions; and communicate relevant
information to the TPMM and assist the client in understanding and evaluating the services provided by the
TPMM. Some TPPMs maintain their own separate execution, clearing, and custodial relationships.
If we determine that a selected TPMM is not managing the Client’s portfolio in a manner consistent with
Form ADV Part 2 Brochure
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the Client’s IPS and investment objectives, or if the financial situation of the Client changes, we
recommend a new TPPM.
Additional Services
The Adviser may furnish advice on matters not involving securities, such as:
Insurance Review & Planning Corporate Retirement Plan Guidance
• Retirement Income Planning Withdrawal Rate Analysis
•
• Estate & Charitable Gift Planning
• Business Successions
• Personal Financial Planning
• Education Planning
• Cash Flow & Budgeting
• Employee Benefits & 401(k) Guidance
• Tax Planning
C. Tailored Relationships
At the Adviser, advisory services are tailored to the specific needs of each Client. Prior to providing
advisory services, the Adviser will ascertain each Client’s investment goals and objectives. The Adviser
then allocates and/or recommends that the client allocates investment assets consistent with the
designated investment objective. The client may, at any time, impose reasonable restrictions on the
Adviser’s services, but restrictions must be delivered to the Adviser in writing and must be signed by the
Client.
In performing services for the Client, the Adviser is not required to verify any information it received from
the client or from the Client’s other professionals and the Adviser is expressly authorized by the Client to
rely on this information. Each client is advised that it remains the Client’s responsibility to promptly notify
the Adviser if there is ever any change in the Client’s financial situation or investment objectives for the
purpose of reviewing, evaluating, or revising the Adviser’s previous recommendations or services to the
Client.
D. Participation in Wrap Fee Programs
The Adviser offers services through both wrap fee programs and non-wrap fee programs. Certain other
fees are not included in the wrap fee and are paid for separately by the client. These fees include
custodial fees, charges imposed directly by a mutual fund, index fund, or exchange traded fund which shall
be disclosed in the fund’s prospectus (i.e., fund management fees and other fund expenses), mark- ups
and mark-downs, spreads paid to market makers, fees for trades executed away from the custodian, wire
transfer fees and other fees and taxes on brokerage accounts and securities transactions. These fees are
not included within the wrap fee you are charged by our firm, and the client would be charged these fees
if appliable. Please refer to the Adviser’s Wrap Fee Brochure for additional information.
Generally, we consider wrap fee programs through which investment advisory services and execution of
your transactions are provided for specified fees that are not based directly upon transactions in your
account. Our firm and our investment team do not manage wrap fee accounts differently from other
programs.
E. Assets Under Management
The Adviser Manages a total of $202,629,051 managed in a discretionary fashion, and the remainder is
managed in a non- discretionary manner.
Form ADV Part 2 Brochure
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Fees and Compensation
Item 5
The information below provides an overview of the fees and compensation we generally receive for the
services we provide. Please refer to your agreement with Ascentis for information about the specific fees
to be imposed with respect to your account and the other terms and conditions that will govern your
relationship with Ascentis. Our fees are generally negotiable. Fees may vary because of negotiations,
discussions and/or factors that may include, but are not limited to, the circumstances of the client, the
size and scope of the overall client relationship, client investment guidelines, additional or differing levels
of service, or as may be otherwise agreed with specific clients.
A. Ascentis Compensation
Financial Planning Fees
Ascentis Wealth offers either hourly or fixed fee arrangements to all clients for its financial planning
services. Fixed fees are computed based upon a good-faith estimate of the hours required to perform
services. Ascentis attempts to maintain parity with hourly and fixed charges while allowing some
flexibility in estimation, considering case complexity and client-specific circumstances. Financial planning
fees are negotiated on an individual basis at the time of the engagement for such services. Factors
considered in determining the fees charged generally include, without limitation, the type of financial
planning services provided such as retirement planning, legacy planning, tax planning, insurance, and
special needs planning. An initial meeting is scheduled with a prospective client at no cost or obligation.
The purpose of the meeting is to inform the prospective client of the types of services the Adviser
provides and to generally discuss what the client desires from such a financial planning relationship. If
the prospective client is interested in exploring the Adviser’s services in more detail, the Adviser will
review the prospective client’s recent income tax returns and make a listing of his/her assets and
liabilities. At a subsequent session, the prospective client is given an idea of the specific value of
pursuing this financial planning process and is quoted a fee for the financial planning services to be
provided. The financial planning fee is quoted on a project basis and covers projected time and expenses
associated in working with this client for a twelve-month period. This includes gathering data,
developing the written plan, reviewing the plan with appropriate advisers, discussing the plan with the
client, implementation, and continuing to review, monitor and update the client’s affairs throughout the
ensuing twelve months.
The financial planning fee is based upon several factors, including net worth, gross income, complexity of
one’s financial affairs, and the time necessary to meet each individual client’s goals and priorities. Certain
unforeseen expenses may not be included in the financial planning fee and would be billed directly.
Once the client verbally agrees to the personal financial planning process, the process to develop the
written documents begins. Once the financial plan is completed and the appropriate advisers have
reviewed the plan, a meeting is scheduled to discuss the plan and the specific items to be implemented
with the client. The client takes from this meeting the written plan.
The client will be invoiced for the services provided. Payments are expected within 30 days of the invoice
date through an approved payment method offered by Ascentis Wealth as outlined on the invoice. The
financial planning fee shall be mutually agreed upon in advance by and between the client and Ascentis.
Any such fee shall be separate from the asset-based investment management fee. The Adviser reserves
the right to waive a portion of or the entire financial planning fee.
Form ADV Part 2 Brochure
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The agreement will remain in effect until terminated in writing by either party.
Platform Fees
When a client is invested with the Bridgeport platform, the Adviser receives compensation in the form of
a fee, this fee is not shared with the advisor.
Investment Management Fees
The Adviser bases its annual investment management fee on a percentage of assets under
management. The Adviser charges an annual fee of up to 2.00% of the assets under management. The
Adviser may choose to charge a lower asset-based fee at its sole discretion.
Fee Schedule
The client agrees to pay the following fees:
• The management fees are deducted on a quarterly or monthly basis.
• Fees are determined by which program and Advisor the client chooses.
Fee Percentage Rate
Up to 1.50%
Up to 1.00%
Up to 0.90%
Up to 0.80%
Household Assets
<$1MM
$1MM – $5MM
$5MM – $10MM
$10MM – unlimited
• Platform fees (e.g., Liberty Fi, Envestnet, etc.)
•
Investment management fees payable to third parties. Model portfolio advisors could include
affiliates of Ascentis.
o Ascentis Wealth may invest client assets in models that are created by affiliates of
Ascentis Wealth and the affiliates could be compensated on models used by Ascentis
Wealth clients.
Fee Calculation Basis
The value used to calculate the investment management fee will be based on the average daily balance
computed at the close of business each trading day or the value of the assets on the last day of the prior
quarter. Your specific billing will be referenced above and is detailed in your investment management
agreement.
Payment of Fees
Ascentis Wealth generally requires clients to authorize the direct debit of advisory service fees from their
accounts. However, certain exceptions may be granted, subject to Ascentis Wealth’s written consent, to
permit clients to be billed directly for advisory service fees. The client may withdraw this authorization for
direct debit of the advisory service fee at any time by notifying Ascentis Wealth or the custodian in writing.
If the cash portion of an account is insufficient to pay the advisory service fee, Ascentis Wealth may direct
the custodian to liquidate assets selected by Ascentis Wealth to pay such fees.
Average Daily Balance Billing
The figure used in the fee calculation is the average daily balance of the previous quarter computed at
the close of business each trading day. In computing Average Daily Balance in the account, shares of any
mutual funds are valued at their respective net asset value as calculated on the valuation date in
accordance with each fund’s prospectus. The value of stocks, bonds, options, and other securities is the
closing price provided by custodians and/or reputable pricing services. You should not deem valuation,
for fee calculation purposes, as a guarantee with respect to marketability/liquidation value of those
assets.
Form ADV Part 2 Brochure
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Last Day of the Previous Quarter Billing
The figure used in the fee calculation is the value of assets on the last day of the previous quarter, as
valued by the custodian.
Payment of Fees
The fees listed above are payable by the client to Ascentis Wealth Quarterly- in advance, based upon
the fee calculation method detailed in the client’s investment management agreement for the previous
quarter.
Third-Party Money Manager Fees
Fees charged by Third-Party Money Managers may be similar to, more or less, than fees assessed by
Ascentis Wealth. The Client will pay any TPMM engaged pursuant to the foregoing fees charged by the
managers, which are separate from and in addition to the Adviser’s fees. Clients referred to as a TPMM
for the management of a separate account are directed to the disclosure documents.
Negotiated Fees
The Adviser, in its sole discretion, may reduce its investment management fee based upon certain factors,
like anticipated future earning capacity, anticipated future additional assets, dollar amount of assets to be
managed, related accounts, account composition, negotiations with client and other considerations.
Other Fees
Clients not participating in a wrap fee program will incur transaction charges for trades executed in their
accounts. These transaction charges are separate from our fees and will generally be disclosed in the
brokerage or custodian agreement in place with respect to your account. Clients may incur certain charges
imposed by custodians, brokers, and other third parties such as custodial fees, deferred sales charges, odd-
lot differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage
accounts and securities transactions. Also, clients will pay the following separately incurred expenses:
charges imposed directly by an investment model, mutual fund, index fund, or ETF, which expenses and
charges are generally disclosed in the fund's prospectus (e.g., fund management fees, distribution fees and
other fund expenses). Clients may be responsible for paying fees charged by sub-advisers, money managers,
Platforms, and/or Platform managers that have been engaged to manage their account as described in the
investment management agreement. Such charges, fees, and commissions are exclusive of, and in addition
to, our fee. Ascentis, or our affiliate, receives a portion of fees charged by Platforms and for certain
investment models. Item 10 further describes this arrangement, and the conflicts of interest presented.
This brochure describes our non-wrap fee advisory services; clients utilizing our wrap fee portfolio
management should see the separate Wrap Fee Program Brochure for additional details regarding third
party fees.
Item 12 further describes the factors that we consider in selecting or recommending broker-dealers for
client transactions and determining the reasonableness of their compensation (e.g., commissions).
B. Billing of Fees
Ascentis Wealth’s investment management fees shall be assessed quarterly, in advance, based upon the
fee calculation method detailed in the client’s investment management agreement for the prior quarter.
New accounts will be assessed as a prorated fee dependent upon the number of days remaining in the
quarter.
The Adviser clients must provide their consent in advance to direct debiting of investment management
fees from their custodial account. The Investment Advisory Agreement and the custodial/clearing
Form ADV Part 2 Brochure
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agreement authorize the custodian to debit the client account for the amount of the Adviser’s investment
management fee, and to directly remit that investment management fee to the Adviser in compliance
with regulatory procedures. The Adviser may send each client an itemized fee invoices each quarter –
please see Item 15 for additional information. In the limited event that the Adviser bills the client directly,
payment in full is expected upon presentation of the invoice. In the event an agreement is terminated,
the client will receive a prorated refund for fees paid in advance.
C. Other Fees
Unless clients direct otherwise or an individual client’s circumstances require, the Adviser generally
recommends one of several unaffiliated custodians (e.g., Charles Schwab & Co., Sanders Morris Harris.
etc.) serve as the broker-dealer/custodian for client investment accounts. Broker dealers such as those
listed above may charge brokerage commissions and/or transaction fees for affecting certain securities
transactions. For example, these custodians may charge commissions for individual equity and fixed
income securities transactions, or fees may be charged for certain no-load mutual fund transactions. In
addition to the Adviser’s investment management fee, custodial brokerage commissions and/or
transaction fees, clients will also incur, relative to all mutual fund and exchange traded fund purchases,
charges imposed at the fund level (e.g., management fees and other fund expenses).
Performance-Based Fees and Side-By-Side Management
Item 6
Ascentis Wealth does not advise any client accounts that are subject to performance-based fee arrangements.
Types of Clients
Item 7
The Adviser predominantly offers its services to individuals, high net worth individuals, pension and
profit-sharing plans and participants, trusts, estates, charitable Organizations, corporations, or business
entities.
The Adviser may reduce or waive its minimum asset requirement based upon certain factors, like
anticipated future earning capacity, anticipated future additional assets, dollar amount of assets to be
managed, related accounts, account composition, negotiations with client and other considerations.
Other exceptions may apply to employees of the Adviser and their relatives, or relatives of existing
clients.
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis and Investment Strategies
The Adviser’s security analysis methods may include fundamental analysis, technical analysis, charting
and cyclical analysis.
The main sources of information for analysis include financial newspapers and magazines, inspections of
corporate activities, research materials prepared by others, corporate rating services, annual reports,
prospectuses, filings with the Securities and Exchange Commission, and company press releases.
Additional research tools and sources of information that the Adviser may use include mutual fund and
stock information provided by unaffiliated third parties (e.g., Morningstar, etc.) and many other reports
located on the Internet using the World Wide Web.
The Adviser may utilize the following investment strategies when implementing investment advice given
to clients:
Form ADV Part 2 Brochure
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Long Term Purchases: (securities held at least a year)
Short Term Purchases: (securities sold within a year)
Trading: (securities sold within thirty (30) days)
•
•
•
• Options (contract for the purchase or sale of a security at a predetermined price during a specific period of
time)
Strategic and Tactical Asset Allocation may be utilized with domestic mutual funds, exchange-traded
funds, or stocks and bonds as the core investments. Global mutual funds, sector funds and specialty
exchange-traded funds may be added as satellite positions. Portfolios may be further diversified among
large, medium, and small sized investments in an effort to control the risk associated with traditional
markets. Investment strategies designed for each client are based upon specific objectives stated by the
client during consultations. Clients may change their specific objectives at any time. Each client executes
an Investment Policy Statement that documents their specific objectives and their desired investment
strategy.
Please Note: Different types of investments involve varying degrees of risk, and it should not be assumed
that future performance of any specific investment or investment strategy recommended or undertaken
by the Adviser will be profitable or equal any specific performance level. Investing in securities involves
risk of loss that clients should be prepared to bear.
B. Risk of Loss
Risk is inherent in any investment in securities and the Adviser does not guarantee any level of return on
a client’s investments. There is no assurance that a client’s investment objectives will be achieved. A
client may be subject to certain risks, including, but not limited to, the risks described below. The risks
discussed below vary by investment style or strategy and may or may not apply to a client. A client should
also review the prospectuses or other disclosure documents for the securities purchased for the client’s
account, as they will contain important information about the risks associated with investing in such
securities.
Investment strategies recommended by the Adviser may also be subject to some or all of the following
types of risk:
•
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate. For
example, when interest rates rise, yields on existing bonds become less attractive, causing their
market values to decline.
•
• Market Risk: The price of a security, bond, ETF, or mutual fund may drop in reaction to tangible
and intangible events and conditions. This type of risk is caused by external factors independent
of a security’s particular underlying circumstances. For example, political, economic, and social
conditions may trigger market events.
Inflation Risk: When any type of inflation is present, a dollar today will not buy as much as a dollar
next year, because purchasing power is eroding at the rate of inflation.
• Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar against
the currency of the investment’s originating country. This is also referred to as exchange rate risk.
• Reinvestment Risk: This is the risk that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e., interest rate). This primarily relates to fixed
income securities.
• Business Risk: These risks are associated with a particular industry or a particular company within
an industry. For example, oil-drilling companies depend on finding oil and then refining it, a
lengthy process, before they can generate a profit. They may carry a higher risk of profitability
Form ADV Part 2 Brochure
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•
than an electric company, which generates its income from a steady stream of customers who
buy electricity no matter what the economic environment is like.
Liquidity Risk: Liquidity is the ability to readily convert an investment into cash. Generally, assets
are more liquid if many investors are interested in buying or selling a standardized product. For
example, Treasury Bills are highly liquid, while real estate properties are not.
• Financial Risk: Excessive borrowing to finance a business’ operations increases the risk of
profitability, because the company must meet the terms of its obligations in good times and bad.
During periods of financial stress, the inability to meet loan obligations may result in bankruptcy
and/or a declining market value.
• Risks of Investments in ETFs, Mutual Funds, and Other Investment Pools: Ascentis Wealth may
invest client portfolios in ETFs, mutual funds, and other investment pools (“Funds”).
Investments in Funds are generally less risky than investing in individual securities because of
their diversified portfolios; however, these investments are still subject to risks associated with
the markets in which they invest. In addition, Funds’ success will be related to the skills of their
managers and their performance in managing their Funds. Registered Funds are also subject to
risks due to regulatory restrictions applicable to registered investment companies under the
Investment Company Act of 1940, as amended.
• Fixed Income Risks: Ascentis Wealth may invest portions of client assets directly in fixed income
instruments, such as bonds and notes, or may invest in Funds that invest in bonds and notes.
While investing in fixed income instruments, either directly or through Funds, is generally less
volatile than investing in stock (equity) markets, fixed income investments nevertheless are
subject to risks. These risks include, without limitation, interest rate risks (risks that changes in
interest rates will devalue the investments), credit risks (risks of default by borrowers), or
maturity risk (risks that bonds or notes will change value from the time of issuance to maturity).
Ascentis Wealth may invest portions of client assets into securities that are rated below
investment grade (commonly known as “high yield” or “junk bonds”). Securities which are in the
lower-grade categories generally offer a higher current yield than is offered by higher-grade
securities of similar maturities, but they also generally involve greater risks, such as greater credit
risk, greater market risk and volatility, and greater liquidity concerns. These investments are
generally considered to be speculative based on the issuer’s capacity or incapacity to pay
interest and repay principal.
• Financial Planning Risks: Financial planning is inherently speculative, and Ascentis Wealth
makes no guarantee regarding the success or feasibility of any financial plan. The information
forming the basis of any financial plan will be derived from sources that Ascentis Wealth
believes are reliable, including information provided by the client, and the accuracy of such
information is not guaranteed or independently verified by the Advisor. Certain financial
planning services may include educational information regarding the effect of taxes or
recommendations with respect to insurance coverage types and amounts. Clients should
understand that this tax and insurance information is general in nature. Nothing recommended
or outlined by Ascentis Wealth should be used by a client as a substitute for competent legal,
accounting, or tax counsel provided by
the client’s personal attorney, accountant, and/or tax advisor. Additionally, Ascentis Wealth
strongly recommends that each client reviews each area of potential and/or actual insurance
coverage need with the client’s insurance agent to ensure that adequate coverage exists.
• Cybersecurity Risk: As technology becomes more integrated into Ascentis Wealth
operations, Ascentis Wealth will face greater operational risks through breaches in cybersecurity.
A breach in cybersecurity refers to both intentional and unintentional events that may cause
Ascentis Wealth to lose proprietary information, suffer data corruption, or lose operational
capacity. This in turn could cause Ascentis Wealth to incur regulatory penalties, reputational
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damage, additional compliance costs associated with corrective measures, and/or financial loss.
Cybersecurity threats may result from unauthorized access to Ascentis Wealth digital
information systems (e.g., through “hacking” or malicious software coding) but may also result
from outside attacks such as denial-of-service attacks (i.e., efforts to make network services
unavailable to intended users). In addition, because Ascentis Wealth works closely with third-
party service providers (e.g., administrators, transfer agents, and custodians), cybersecurity
breaches at such third-party service providers may subject Ascentis Wealth to many of the same
risks associated with direct cybersecurity breaches. The same is true for cybersecurity breaches
at any of the issuers in which Ascentis Wealth may invest. While Ascentis Wealth and their third-
party service providers have established information technology and data security programs and
have in place business continuity plans and other systems designed to prevent losses and
mitigate cybersecurity risk, there are inherent limitations in such plans and systems, including
the possibility that certain risks have not been identified or that cyber-attacks may be highly
sophisticated.
• Private Equity (PE) Funds and Private placement Securities Risks are inherently illiquid; they
cannot be easily sold or exchanged for cash without a substantial loss in value. Investors are
usually required to commit their capital for extended periods. Private equity funds typically
charge high fees, including management fees and performance fees (carried interest). These fees
can erode returns, especially if the fund's performance does not meet expectations. Private
Equity funds are subject to higher degrees of risk and may not be suitable for all investors. Their
performance is heavily dependent on the skill and experience of the management team. Private
equity funds commonly use leverage (borrowed funds) to enhance returns, which can increase
the potential for significant losses, especially in downturns. In addition, Private Equity
investments often lack transparency. Detailed information about the fund's operations and
investments is not readily available, making it challenging to evaluate the valuations of private
companies.
• Private Placement Securities have similar characteristics and carry risks akin to those of Private
Equity Funds. However, Private Placements are typically offered to institutional clients or
accredited investors.
Please Note: In light of these risks of loss and potentially enhanced volatility, clients may direct the
Adviser, in writing at any time, not to employ any or all of the investment strategies recommended by
Ascentis Wealth for their account.
C. Other Fees
Unless clients direct otherwise or an individual client’s circumstances require, the Adviser generally
recommends one of several unaffiliated custodians (e.g., Charles Schwab & Co., Sanders Morris Harris
etc.) serve as the broker-dealer/custodian for client investment accounts. Broker dealers such as those
listed above may charge brokerage commissions and/or transaction fees for affecting certain securities
transactions. For example, these custodians may charge commissions for individual equity and fixed
income securities transactions, or fees may be charged for certain no-load mutual fund transactions. In
addition to the Adviser’s investment management fee, custodial brokerage commissions and/or
transaction fees, clients will also incur, relative to all mutual fund and exchange traded fund purchases,
charges imposed at the fund level (e.g., management fees and other fund expenses).
Disciplinary Information
Item 9
Investment Advisors are required to disclose legal or disciplinary events that are material to a client’s or
prospective client’s evaluation of the Advisor’s business or the integrity of the Advisor’s management.
Ascentis Wealth has no such disclosures to provide.
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Other Financial Industry Activities and Affiliations
Item 10
The Adviser is not registered as a securities broker-dealer, futures commission merchant, commodity pool operator or
commodity trading advisor. Some representatives of the firms are also registered representatives of Broker Dealers.
Advisors that are also registered representatives of a broker dealer can offer securities and receive normal and
customary commissions as a result of securities transactions. Therefore, a conflict of interest would arise as these
commissionable securities sales could create an incentive to recommend products based on the compensation they
would earn and may not necessarily be in the best interests of the clients.
Affiliated Firms
Ascentis Wealth is under common control with:
• Ascentis Asset Management, LLC
• Golden State Equity Partners, LLC
• ORG Partners
These affiliates may offer services to our clients. No client is required to use any affiliate, and all
recommendations are made in the client’s best interest.
Insurance Sales
Many of the financial professionals at our firm are licensed insurance agents. Ascentis Wealth, at times, recommends
the use of various insurance products where we believe it is in your best interest. You should be aware that these
services pay a commission or other compensation and present a conflict of interest, as commissionable products
conflict with the fiduciary duties of a registered investment adviser. Ascentis Wealth always seeks to act in the best
interest of the client; including the sale of commissionable products to advisory clients, and we will disclose the
commission prior to the sale. You are in no way required to implement the plan through any representative of
Ascentis Wealth in such an individual’s capacity as an insurance agent.
Management Disclosures
Matthew Reynolds, Outsourced Chief Compliance Officer, of Ascentis Wealth. Matthew is President of Bristal Lane
Group, and which performs consulting services for broker dealers and registered investment advisors, including
registrant. Matthew is also President and CFO for Thurston Capital, LLC, which is parent of Bristal Lane Group.
Michael Mansur, President of Ascentis Wealth. Michael has ownership in Ascentis Operations, LLC, which is the direct
owner of Ascentis Wealth, Ascentis Asset, Golden State Equity Partners, and ORG Partners.
Clint Sorenson, Chief Investment Officer, has ownership in Ascentis Operations LLC, which is the direct owner of
Ascentis Wealth, Ascentis Asset, Golden State Equity Partners, and ORG Partners.
Code of Ethics, Participation or Interest in Client Transactions and Personal
Item 11
Trading
A. Ascentis Wealth Code of Ethics
We have adopted a Code of Ethics pursuant to Advisers Act Rule 204A-1. A basic tenet of our Code of
Ethics is that the interests of clients are always placed first. The Code of Ethics includes standards of
business conduct requiring Access Persons to comply with the federal securities laws and the fiduciary
duties an investment adviser owes to its clients. The Code of Ethics also requires that all Access Persons
comply with ethical restraints relating to clients and their accounts, including restrictions on gifts and
provisions intended to prevent violations of laws prohibiting insider trading.
The goal of our Code of Ethics is to ensure that personal investing activities by our employees are
Form ADV Part 2 Brochure
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consistent with our fiduciary duty to its clients. The Code of Ethics includes standards of business conduct
requiring Access Persons to comply with the federal securities laws and the fiduciary duties an investment
adviser owes to its clients. The Code applies to all Access persons that are considered to be supervised by
Ascentis Wealth . Personnel are considered to be Access Persons under the Code including the following:
• Directors, officers, and partners of the Firm (or other persons occupying a similar status or
performing similar functions).
• Employees of the Firm;
• Any other person who provides advice on behalf of the Firm and is subject to the Firm’s
supervision and control.
Our Code of Ethics is available to you upon request. You may obtain a copy of our Code of Ethics by
contacting our Chief Compliance Officer, Matthew Reynolds, at matthew.reynolds@ascentiswealth.com.
Participation or Interest in Client Transactions
Ascentis Wealth and/or its representatives may engage in securities transactions for their own accounts,
including the same or related securities that are recommended to or owned by clients of the Adviser.
Because Advisors can invest in the same securities as clients, there is a possibility that an Advisor will
benefit from a client’s trading activity in a security held by the Advisor.
B. Personal Trading
To address the potential for conflict of interests, the Adviser has adopted a Code that applies to its
representatives who have access to non-public information relating to advisory client accounts (“Access
Persons”). The Code prohibits Access Persons from using knowledge about advisory client account
transactions to profit personally, directly, or indirectly, by trading in his/her personal accounts. To help
monitor any conflict of interest, all Access Persons are required to submit quarterly personal securities
transactions and annual holdings reports for review by the Chief Compliance Officer. or delegated
compliance personnel.
Brokerage Practices
Item 12
A. Broker-Dealer Selection
We seek to recommend a custodian/broker who will hold your assets and execute transactions on terms
that are overall most advantageous when compared with other available providers and their services. We
consider a wide range of factors, including these:
• Combination of transaction execution services along with asset custody services
(generally without a separate fee for custody)
• Capability to execute, clear, and settle trades (buy and sell securities for your account)
• Capabilities to facilitate transfers and payments to and from accounts (wire transfers,
check requests, bill payment, etc.)
• Breadth of investment products made available (stocks, bonds, mutual funds, exchange
traded funds (ETFs), etc.)
• Availability of investment research and tools that assist us in making investment decisions
• Quality of services
• Competitiveness of the price of those services (commission rates, margin interest rates,
other fees, etc.) and willingness to negotiate them
• Reputation, financial strength, and stability of the provider
• Their prior service to us and our other clients
• Availability of other products and services that benefit us
•
Ascentis Wealth does not maintain custody of your assets that we manage, although we may be deemed
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to have custody of your assets if you give us authority to withdraw assets from your account (see Item 14
– Custody, below). Your assets must be maintained in an account at a “qualified custodian,” generally a
broker-dealer or bank. We recommend that our clients use Charles Schwab & Co., Inc. (Schwab), and
Sanders Morris Harris (“SMH”), these firms are SEC-registered broker-dealers, members of FINRA/SIPC.
Schwab and SMH are qualified custodians. We are independently owned and operated and are not
affiliated with these broker dealers.
We also recommend the brokerage and custodial services of Sanders Morris Harris, LLC (“SMH”), member
FINRA/SIPC. SMH is an unaffiliated SEC-registered broker-dealer and FINRA member.
Research and Other Soft Dollar Benefits.
The Adviser does not receive research in addition to execution services from a broker-dealer in
connection with its clients’ securities transactions. These research benefits are commonly referred to as
“soft dollar benefits.” The Adviser may from time to time receive generic market commentaries or market
research from broker-dealer firms. However, the receipt of those materials is not tied to the execution of
client transactions.
The Adviser seeks to select broker-dealers based upon the broker’s or dealer’s ability to provide the best
execution, and the Adviser will not cause clients to pay commissions (or markups or markdowns) higher
than those charged by other broker-dealers for the purpose of obtaining soft dollar benefits.
Your Brokerage and Custody Costs
We recommend the brokerage and custodial services of Schwab Advisor Services division of Charles
Schwab & Co., Inc. (“Schwab”), a registered broker-dealer, member SIPC, to maintain custody of
clients’ assets and to effect trades for their accounts. The final decision to custody assets with Schwab
is at the discretion of our clients, including those accounts under ERISA or IRA rules and regulations, in
which case the client is acting as either the plan sponsor or IRA accountholder. We are independently
owned and operated and not affiliated with Schwab. Schwab provides us with access to its institutional
trading and custody services, which are typically not available to Schwab retail investors. These
services generally are available to independent investment advisors on an unsolicited basis, at no
charge to advisors. Schwab’s services include brokerage services that are related to the execution of
securities transactions, custody, research, including that in the form of advice, analyses and reports,
and access to mutual funds and other investments that are otherwise generally available
only to institutional investors or would require a significantly higher minimum initial investment. Our firm
and/or our supervised persons receive benefits.
Schwab also makes available to Ascentis other products and services that benefit us but may not
benefit our clients’ accounts. These benefits may include national, regional or Ascentis specific
educational events organized and/or sponsored by Schwab Advisor Services. Other potential benefits
may include occasional business entertainment of personnel of Ascentis by Schwab Advisor Services
personnel, including meals, invitations to sporting events, including golf tournaments, and other forms
of entertainment, some of which may accompany educational opportunities.
Other of these products and services assist us in managing and administering clients’ accounts. These
include software and other technology (and related technological training) that provide access to client
account data (such as trade confirmations and account statements), facilitate trade execution (and
allocation of aggregated trade orders for multiple client accounts), provide research, pricing information
and other market data, facilitate payment of Ascentis’ fees from its clients’ accounts, and assist with
back- office training and support functions, recordkeeping, and client reporting. Many of these services
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generally may be used to service all or some substantial number of Ascentis’ accounts, including
accounts not maintained at Schwab Advisor Services.
Schwab Advisor Services also makes available to Ascentis other services intended to help Ascentis
manage and further develop its business enterprise. These services may include professional
compliance, legal and business consulting, publications and conferences on practice management,
information technology, business succession, regulatory compliance, employee benefits providers,
human capital consultants, insurance, and marketing. In addition, Schwab makes available, arranges
and/or pays vendors for these types of services rendered to Ascentis by independent third parties.
Schwab Advisor
Services may discount or waive fees they would otherwise charge for some of these services or pay all or a part of the
fees of a third-party providing these services to Ascentis.
Sanders Morris Harris:
Our firm recommends that clients establish brokerage accounts with the Sanders Morris Harris (“SMH”),
a registered broker-dealer, member SIPC, to maintain custody of clients’ assets and to effect
trades for their accounts. The final decision to custody assets with SMH is at the discretion of the
client, including those accounts under ERISA or IRA rules and regulations, in which case the client is
acting as either the plan sponsor or IRA accountholder. Ascentis is independently owned and operated
and not affiliated with SMH. SMH provides Ascentis with access to trading and custody services, which
are typically not available to SMH retail investors. These services generally are available to
independent investment advisors on an unsolicited basis, at no charge to advisors. SMH’s services
include brokerage services that are related to the execution of securities transactions, custody,
research, including that in the form of advice, analyses and reports, and access to mutual funds and
other investments that are otherwise generally available only to institutional investors or would
require a significantly higher minimum initial investment.
SMH also makes available to Ascentis other products and services that benefit Ascentis but may not
benefit its clients’ accounts. These benefits may include national, regional or Ascentis specific
educational events organized and/or sponsored by SMH Services. Other potential benefits may
include occasional business entertainment of personnel of Ascentis by SMH Services personnel,
including meals, invitations to sporting events, including golf tournaments, and other forms of
entertainment, some of which may accompany educational opportunities.
While, as a fiduciary, we endeavor to act in our clients’ best interests, our recommendation that clients
maintain their assets in accounts at Schwab/SMH may be based in part on the benefit to Ascentis of
the availability of some of the foregoing products and services and other arrangements and not solely
on the nature, cost or quality of custody and brokerage services provided by Schwab/SMH, which
creates a potential conflict of interest.
Brokerage for Client Referrals
We do not receive client referrals from broker-dealers in exchange for cash or other compensation, such
as brokerage services or research. Our affiliate, Ascentis Asset Management, does have a fee sharing
agreement with SMH that allows that entity to receive a share of the revenue that SMH earns from
margin loan spreads and remarketing fees from money market-sweep products generated by clients
referred to SMH. Although Ascentis does not receive compensation directly, this fee sharing agreement
does benefit our affiliate and as such creates a conflict when we refer to clients to SMH.
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Directed Brokerage
The Adviser will comply with any guidelines and/or limitations reasonably requested by a client relating to
brokerage for the client’s account that are contained in the client’s investment management agreement.
when possible, the Adviser will also observe any non-binding statement of client preferences with
respect to brokerage direction.
If a client directs the Adviser to use a particular broker-dealer for execution of the client’s trade orders (a
“directed brokerage arrangement”), and the Adviser agrees to the arrangement, a client should
understand that the Adviser may be unable to achieve best execution for the client’s transactions. Any
costs related to the directed brokerage arrangement are not included in the Adviser’s fee, and the client
is solely responsible for monitoring, evaluating, and reviewing the arrangement with the directed broker-
dealer and paying any commissions or markups or markdowns or other costs imposed by the directed
broker-dealer. Additionally, the Adviser generally will not aggregate the client’s directed brokerage trade
orders with orders for other clients of the Adviser or include such orders in its trade rotation process.
If the Adviser aggregates a client’s directed brokerage trade orders with trade orders for other clients of
the Adviser, the Adviser may employ the use of “step-outs” to satisfy the client’s directed brokerage
arrangement. A “step-out” occurs when an executing broker executes the trade and then “steps out” the
trade to a clearing broker (which would be the directed broker-dealer in a directed brokerage
arrangement) that confirms and settles the trade. In such a case, a client will bear the costs of any
commissions, markups or markdowns imposed by the executing broker-dealer in addition to the costs of
any commissions, markups or markdowns imposed by the directed broker-dealer.
If a client directs the Adviser to use a particular broker-dealer, and if the broker-dealer referred the client
to the Adviser or if the particular broker-deal refers other clients to the Adviser in the future, the Adviser
may benefit from the client’s directed brokerage arrangement. Because of these potential benefits, the
Adviser may have an economic interest in having the client continue the directed brokerage
arrangement. The benefits that the Adviser receives may conflict with the client’s interest in having the
Adviser recommend that the client utilize another broker-dealer to execute some or all transactions for
the client’s account.
Before directing the Adviser to use a particular broker-dealer, a client should carefully consider the
possible costs or disadvantages of directed brokerage arrangements.
B. Trade Errors
The Firm nor its Advisors will share in any gains resulting from the trade error. The Custodians Charles
Schwab is in the practice of donating trade error gains to a charity of their choice. Should the trade error
result in a loss, the Firm will charge back the losses to the Advisor.
C. Order Aggregation, Allocation, and Rotation Practices
In order to seek best execution for clients, the Adviser may aggregate contemporaneous buy and sell
orders for the accounts over which it has discretionary authority. This practice of bunching trades may
enable the Adviser to obtain more favorable execution, including better pricing and enhanced investment
opportunities, than would otherwise be available if orders were not aggregated. Bunching transactions
may also assist the Adviser in potentially avoiding an adverse effect on the price of a security that could
result from simultaneously placing a number of separate, successive, or competing, client orders.
It is within the Adviser’s sole discretion to bunch transactions and its decision is subject to its duty to seek
best execution. The Adviser will aggregate a client’s trade orders only when the Adviser deems it to be
Form ADV Part 2 Brochure
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appropriate and in the best interests of the client and permitted by regulatory requirements.
All advisory clients participating in a bunched transaction will receive the same execution price for the
security bought or sold. Average prices may be used when allocating purchases and sales to a client’s
accounts because such securities may be purchased and sold at different prices in a series of bunched
transactions. As a result, the average price received by a client may be higher or lower than the price the
client may have received had the transaction been effected for the client independently from the
bunched transaction. In addition, a client’s transaction costs may vary depending upon, among other
things, the type of security bought or sold, and the commission or markup or markdown charged by the
executing broker-dealer.
The amount of securities available in the marketplace, at a particular price at a particular time, may not
satisfy the needs of all clients participating in a bunched transaction and may be insufficient to provide
full allocation across all client accounts. To address this possibility, the Adviser has adopted trade
allocation policies and procedures that are designed to make securities allocations to discretionary client
accounts in a manner such that all such clients receive fair and equitable treatment. If a bunched
transaction cannot be executed in full at the same price or time, the securities actually purchased or sold
by the close of each business day will generally be allocated pro rata among the clients participating in
the bunched transaction. Adjustments to this pro rata allocation may be made, at the discretion of the
Adviser, to take into consideration account specific investment restrictions, undesirable position size,
account portfolio weightings, client tax status, client cash positions and client preferences. Adjustments
may also be made to avoid a nominal allocation to client accounts.
When the Adviser is not able to aggregate trades, the Adviser generally uses a trade rotation process that
is designed to be fair and equitable to its clients.
Item 13
Review of Accounts
A. Periodic Reviews
IARs are required to conduct quarterly reviews of client statements to ensure 1) the statement is
alignment with the Investor Advisory Agreement and agreed contractual fee schedule, 2) the clients’
accounts are in line with their investment objectives, appropriately positioned based on market
conditions, and investment policies, if applicable. On an annual basis, Ascentis monitors client accounts
to ensure IARs are adhering to the requirements noted above. Ascentis does not provide written reports
to clients, however, IARs may create consolidated-performance statements. It is important to note the
custodian’s statements supersede any reports generated by your IAR.
We may review client accounts more frequently than described above. Among the factors that may
trigger an off-cycle review include major market or economic events, the client’s life events, or requests
by the client.
Financial Planning clients do not receive reviews of their written plans unless they take action to schedule
a financial consultation with us. We do not provide ongoing services to financial planning clients, but are
willing to meet with such clients upon their request to discuss updates to their plans, changes in their
circumstances, etc. Financial Planning clients do not receive written or verbal updated reports regarding
their financial plans unless they separately contract with us for a post-financial plan meeting or update to
their initial written financial plan.
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Client Referrals and Other Compensation
Item 14
A. Other Compensation
Custodians
As stated above, we recommend that clients establish brokerage accounts with the Schwab, and SMH, to
maintain custody of clients’ assets and to effect trades in their accounts. The final decision to custody
assets with these firms is at the discretion of our clients, including those accounts under ERISA or IRA
rules and regulations, in which case the client is acting as either the plan sponsor or IRA accountholder.
These firms may provide us with access to its institutional trading and custody services, which are
typically not available to retail investors.
These services generally are available to independent investment advisors on an unsolicited basis, at no
charge to advisors. These services may include brokerage services that are related to the execution of
securities transactions, custody, research, including that in the form of advice, analyses and reports, and
access to mutual funds and other investments that are otherwise generally available only to institutional
investors or would require a significantly higher minimum initial investment.
These firms may also make available to Ascentis other products and services that benefit us but may not
benefit our clients’ accounts. These benefits may include national, regional or Ascentis specific
educational events organized and/or sponsored by these firms. Other potential benefits may include
occasional business entertainment of personnel of Ascentis by the above firms, including meals,
invitations to sporting events, including golf tournaments, and other forms of entertainment, some of
which may accompany educational opportunities.
These products and services assist us in managing and administering clients’ accounts. These include
software and other technology (and related technological training) that provide access to client account
data (such as trade confirmations and account statements), facilitate trade execution (and allocation of
aggregated trade orders for multiple client accounts), provide research, pricing information
and other market data, facilitate payment of Ascentis’ fees from its clients’ accounts, and assist with back-
office training and support functions, recordkeeping and client reporting. Many of these services
generally may be used to service all or some substantial number of Ascentis’ accounts, including
accounts not maintained by the above firms.
These firms may also make available to Ascentis other services intended to help Ascentis manage and
further develop its business enterprise. These services may include professional compliance, legal and
business consulting, publications and conferences on practice management, information technology,
business succession, regulatory compliance, employee benefits providers, human capital consultants,
insurance, and marketing. In addition, the above firms may make available, arrange and/or pay vendors
for these types of services rendered to Ascentis by independent third parties. The above firms may
discount or waive fees they would otherwise charge for some of these services or pay all or a part of the
fees of a third- party providing these services to Ascentis.
Our affiliate, Ascentis Asset Management, does have a fee sharing agreement with SMH that allows that
entity to receive a share of the revenue that SMH earns from margin loan spreads and remarketing fees
from money market-sweep products generated by clients referred to SMH. Although Ascentis does not
receive compensation directly, this fee sharing agreement does benefit our affiliates and as such creates
a conflict when we refer to clients to SMH.
While, as a fiduciary, we endeavor to act in our clients’ best interests, our recommendation that clients
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maintain their assets in accounts at any of the above custodians may be based in part on the benefit to
Ascentis, or it’s affiliates, of the availability of some of the foregoing products and services and other
arrangements and not solely on the nature, cost or quality of custody and brokerage services provided by
Schwab or SMH which creates a potential conflict of interest.
B. Referrals
Ascentis Wealth may provide compensation to individuals who refer clients in some instances. When
applicable, the compensation paid is a percentage of the client’s fee payments or the value of the client’s
account. The amount of compensation will vary, with the specific level determined based upon
consideration of various factors. Ascentis Wealth may pay these fees to unaffiliated solicitors which they
have entered into a written agreement with.
Custody
Item 15
Pursuant to Rule 206(4)-2 under the Advisers Act, because we may directly deduct advisory fees from
client accounts as part of our billing process, we are deemed to have limited custody of client funds. The
qualified custodian you hold your assets with maintains actual custody of your assets. You will receive
account statements directly from the custodian at least Quarterly. They will be sent to the email or postal
mailing address you provided to the custodian. You should carefully review those statements promptly
when you receive them.
Investment Discretion
Item 16
Clients have the option of providing our firm with investment discretion on their behalf, pursuant to an
executed investment advisory client agreement. By granting investment discretion, we are authorized to
execute securities transactions including the selection and amount of securities to be purchased or sold
for your account(s) without obtaining your consent or approval prior to each transaction. Limitations may
be imposed by the client in the form of specific constraints on any of these areas of discretion with our
firm's written acknowledgment.
Voting Client Securities
If a client enters into non-discretionary arrangements with Ascentis, we will obtain your approval prior to
the execution of any transactions for your account(s). Clients have an unrestricted right to decline to
implement any advice provided by our firm on a non-discretionary basis.
Item 17
We do not and will not accept the proxy authority to vote client securities. Clients will receive proxies or
other solicitations directly from their custodian or a transfer agent. In the event that proxies are sent to
our firm, we will forward them on to you and ask the party who sent them to mail them directly to you in
the future. Clients may call, write, or email us to discuss questions they may have about particular proxy
votes or other solicitations.
Financial Information
Item 18
Ascentis Wealth does not require prepayment of more than $1,200 in fees and for more than six months in
advance, does not take custody of client funds or securities and does not have a financial condition that is
likely to impair our ability to meet our commitments to our clients.
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