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Form ADV Part 2A
Disclosure Brochure
Cover Page
Asset Planning Corporation
Name of Registered Investment
Advisor
Address
Phone Number
Website Address
E-mail Address
Date of Last Revision
234 S. Peters Road, Suite 102 Knoxville, TN 37923
(865) 690-1231
www.APCplan.com
info@apcplan.com
August 26, 2025
This Form ADV2A (“Disclosure Brochure”) provides information about the qualifications and business
practices of Asset Planning Corporation DBA APC Financial Planning (the “Advisor”). If you have any
questions about the contents of this Disclosure Brochure, please contact the Advisor using one of the
methods listed above. APC Financial Planning is a registered investment advisor with the U.S. Securities
and Exchange Commission (“SEC”). The information in this Disclosure Brochure has not been approved
or verified by the SEC or by any state securities authority. Registration or notice filing is required for all
persons meeting the definition of investment advisor and does not imply a certain level of skill or training.
Additional information about APC Financial Planning is available on the SEC’s website at:
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 7890.
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Item 2 – Material Changes
Form ADV 2 is divided into two parts: Part 2A (the “Disclosure Brochure”) and Part 2B (the “Brochure
Supplement”). The Disclosure Brochure provides information about a variety of topics relating to an
Advisor’s business practices and conflicts of interest. The Brochure Supplement provides information
about the Advisory Persons of APC Financial Planning. For convenience, the Advisor has combined these
documents into a single disclosure document.
APC Financial Planning believes that communication and transparency are the foundation of its
relationship with Clients and will continually strive to provide you with complete and accurate
information at all times. APC Financial Planning encourages all current and prospective clients to read
this Disclosure Brochure and discuss any questions you may have with the Advisor.
Material Changes
The following material changes have been made to this Disclosure Brochure since the annual amendment
filing on February 2, 2024:
• The Advisor no longer offers cash flow planning as a separate service. Please see Item 5 for
additional information.
• The Advisor now operates under the name APC Financial Planning.
• The Advisor now uses the @apcplan.com email domain.
• The Advisor’s minimum fee for management is now $5,000. Please see Items 5 and 7 for
additional information.
• The Advisor’s website domain is now https://apcplan.com/.
Future Changes
From time to time, the Advisor may amend this Disclosure Brochure to reflect changes in business
practices, changes in regulations or routine annual updates as required by the securities regulators. This
complete Disclosure Brochure or a Summary of Material Changes shall be provided to you annually and
if a material change occurs.
You may view the current Disclosure Brochure on-line at the SEC’s Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD#
7890. You may also request a copy of this Disclosure Brochure at any time by contacting the Advisor
at (865) 690-1231 or by email at info@apcplan.com.
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Table of Contents
Cover Page .................................................................................................................................................... 1
Item 2 – Material Changes .......................................................................................................................... 2
Item 4 – Advisory Services .......................................................................................................................... 4
Item 5 – Fees and Compensation ................................................................................................................ 6
Item 6 – Performance-Based Fees and Side-By-Side Management......................................................... 7
Item 7 – Types of Clients ............................................................................................................................. 7
Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss ................................................. 8
Item 9 – Disciplinary Information .............................................................................................................. 9
Item 10 – Other Financial Industry Activities and Affiliations ............................................................... 9
Item 11 – Code of Ethics, Participation or Interest in Client Transactions, and Personal Trading .... 9
Item 12 – Brokerage Practices .................................................................................................................... 9
Item 13 – Review of Accounts ................................................................................................................... 10
Item 14 – Client Referrals & Other Compensation ................................................................................ 11
Item 15 – Custody ...................................................................................................................................... 11
Item 16 – Investment Discretion ............................................................................................................... 12
Item 17 – Voting Client Securities ............................................................................................................ 12
Item 18 – Financial Information ............................................................................................................... 12
Brochure Supplement Cover Page ........................................................................................................... 13
Privacy Policy ............................................................................................................................................. 24
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Item 4 – Advisory Services
Advisory Firm
Asset Planning Corporation DBA APC Financial Planning (the “Advisor”) is a registered investment
advisor with the U.S. Securities and Exchange Commission (“SEC”). APC Financial Planning is
corporation under the laws of the State of Tennessee and was founded by P. Kemp Fain, Jr. and has been
providing independent investment advisory services since 1975. The Advisor is owned and operated by
Joseph Ottaviano.
The following pages describe APC Financial Planning’s services, fee arrangements, and business
practices.
Advisory Services
APC Financial Planning provides wealth management and related advisory services to individuals,
charitable organizations, trusts, estates, business entities, and non-profit organizations (each a “Client”
and also “you”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a
fiduciary, the Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to
mitigate potential conflicts of interest. APC Financial Planning’s fiduciary commitment to each Client is
further described in the Advisor’s Code of Ethics. For more information regarding the Code of Ethics,
please see Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading.
Wealth management is a process designed to help you determine your financial goals and the strategies
that will increase the likelihood of reaching those goals. APC Financial Planning’s wealth management
service includes both personal financial planning and portfolio management.
The steps in the financial planning process are:
1. Understanding the Client’s personal and financial circumstances.
2. Identifying and selecting goals.
3. Analyzing the Client’s current course of action and potential alternative course(s) of
action.
4. Developing the financial planning recommendation(s).
5. Presenting the financial planning recommendation(s).
6. Implementing the financial planning recommendations (ex: portfolio management).
7. Monitoring progress and updating.
Financial planning may focus on areas including investment strategy, financial independence, education
funding, insurance, taxes, and estate planning.
The objective of portfolio management is to maximize the rate of return consistent with your financial
goals and risk tolerance. As a result of successful planning, many people accumulate portfolios of assets,
which require time and expertise to manage. Many investors lack the time required to efficiently manage
their assets. Portfolio management provides ongoing, professional supervision of your investment assets.
Also, Clients find it convenient to have a third party keep records and manage their investments for them.
You specify your risk tolerance level. APC Financial Planning reviews managed portfolios at least
quarterly and we make any needed changes to rebalance to the target asset allocation and/or to ensure best
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execution on a discretionary basis. Discretion means that we place trades without prior approval from
you.
APC Financial Planning will contact or attempt to contact you at least annually to review your financial
plan and portfolio. It is your responsibility to notify APC Financial Planning at any time there are changes
in your financial situation or life matters. You may contact APC Financial Planning as needed to discuss
your account, financial situation, or investment needs.
APC Financial Planning typically recommends that Clients select Charles Schwab & Co., Inc.
(“Schwab”), a FINRA-registered broker-dealer and member SIPC, as its “qualified custodian”
(hereinafter the “Custodian”) to serve as the primary asset record-keeper, custodian and broker-dealer for
Client accounts. Clients are not obligated to use the recommended Custodian and will not incur any extra
fee or cost from the Advisor associated with using a custodian not recommended by APC Financial
Planning. You will receive from the Custodian timely confirmations and monthly statements containing a
description of all transactions and all account activity. You will retain rights of ownership of all securities
and funds in the account[s] to the same extent as if you held the securities and funds outside APC
Financial Planning’s portfolio management service. In addition to statements from the Custodian, APC
Financial Planning sends quarterly performance reports to you. However, the Custodian statements are
always the official records for your account[s].
Participant Account Management - As part of the Advisor’s Investment Management Services, when
appropriate, the Advisor will use a third-party platform to facilitate management of held away assets such
as defined contribution plan participant accounts, with discretion. The platform allows the Advisor to
avoid being considered to have custody of Client funds since the Advisor does not have direct access to
Client log-in credentials to affect trades. The Advisor is not affiliated with the platform in any way and
does not receive compensation from them for using their platform. A link will be provided to the Client
allowing them to connect an account(s) to the platform. Once Client account(s) is connected to the
platform, the Advisor will review the current account allocations. When deemed appropriate, the Advisor
will rebalance the account considering client investment goals and risk tolerance, and changes in
allocations will take into account current economic and market trends. The goal is to improve account
performance over time and manage internal fees that harm account performance. Client account(s) will be
reviewed at least quarterly and allocation changes will be made as deemed necessary.
Other Services
APC Financial Planning occasionally holds Client seminars and workshops. These seminars may include
presentations on various investment topics or on financial planning strategies. Generally, there is not a fee
to attend.
As of December 31, 2024, APC Financial Planning has $401,455,457 in assets under management on a
discretionary basis and $5,186,948 of assets under management on a non-discretionary basis, with total
assets under management of $406,642,405.
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Item 5 – Fees and Compensation
Fees for asset management services:
Annual Fees: Fees are calculated and billed following the end of each calendar quarter. The first billing is
calculated on a prorated basis starting from the date of the services agreement (the inception date). Fees for
new portfolios are based on the following schedule:
Annual Rate (%)
1.00%
0.95%
0.85%
0.75%
0.60%
Negotiable
Portion of Assets Under Management
Up to $500,000
$500,001 to $1,000,000
$1,000,001 to $3,000,000
$3,000,001 to $5,000,000
$5,000,001 to $7,000,000
Greater than $7,000,000
*Minimum annual fee of $5,000
These fees are for wealth management and advisory services and incidental planning only and do not
include any transaction fees which may be charged separately by the Custodian or management fees paid
by mutual funds for fund management. Planning time is included in the above rates.
Clients with certain specialized investment accounts that do not require additional financial planning
(such as charitable foundations or fixed income strategies) may be offered stand-alone investment
management/advisement services. Fees for these stand-alone investment services are calculated and billed
the same as other investment advisory services at an annual fee of 0.45% of assets under management.
For APC Financial Planning’s investment advisory services, each quarterly fee is calculated on the value
of the portfolio as of the last business day of each calendar quarter. The first quarterly fee will be adjusted
pro rata based on the inception date of asset management. Portfolio management fees are not pre-paid.
Investment management services may be provided to APC Financial Planning employees and family at no
charge.
Payment of fees may be paid directly by you, or you may authorize the Custodian holding Client assets in
writing to deduct APC Financial Planning advisory fees direct from the account in accordance with billing
information prepared and submitted to the Custodian by APC Financial Planning. The Custodian will
provide account statements to you at least quarterly. Such statements will reflect all fee withdrawals by
APC Financial Planning. It is your responsibility to verify the accuracy of the fee calculation as the
Custodian will not determine whether the fee is properly calculated. APC Financial Planning will also
send a billing statement to you showing how the fee is calculated. Mutual funds recommended under APC
Financial Planning advisory services will be “no-load” or “load-waived.” See the Item 12 – Brokerage
Practices below for more information.
The Agreement for investment management services will continue until either APC Financial Planning or
you give notice of termination. APC Financial Planning requests thirty (30) days’ advance written notice.
If the effective date of termination occurs prior to the end of a calendar quarter, you will be invoiced for
fees due on a prorated basis through the effective date of termination.
Fees for financial planning services:
Fees are billed following delivery of the written plan to you or upon conclusion of the consultation.
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• Consulting services are offered at APC Financial Planning’s discretion at a rate of $250 per hour
with a two-hour minimum.
Fees are not negotiable; however, planning services may be provided to APC Financial Planning
employees and family at no charge.
The Agreement for stand-alone financial planning services terminates after delivery of the plan and
payment of the fee. The Agreement for hourly consulting services terminates upon delivery of the service
and payment of the fee. APC Financial Planning also offers a financial planning service for certain wealth
management Clients as described above.
Other fees and expenses:
Clients may incur certain fees or charges imposed by third parties, other than APC Financial Planning, in
connection with investments made on behalf of the Client’s account[s]. The Client is responsible for all
custody and securities execution fees charged by the Custodian. The investment advisory fee charged by
APC Financial Planning is separate and distinct from these custody and execution fees.
In addition, all fees paid to APC Financial Planning for investment advisory services are separate and
distinct from the expenses charged by mutual funds and exchange-traded funds to their shareholders, if
applicable. These fees and expenses are described in each fund’s prospectus. These fees and expenses
will generally be used to pay management fees for the funds, other fund expenses, account administration
(e.g., custody, brokerage and account reporting), and a possible distribution fee. A Client could invest in
these products directly, without the services of APC Financial Planning, but would not receive the
services provided by APC Financial Planning which are designed, among other things, to assist the Client
in determining which products or services are most appropriate for each Client’s financial situation and
objectives. Accordingly, the Client should review both the fees charged by the fund[s] and the fees
charged by APC Financial Planning to fully understand the total fees to be paid.
Compensation for sale of securities:
APC Financial Planning does not buy or sell securities and does not receive any compensation for securities
transactions in any Client account, other than the Investment Advisory Fees noted above.
Item 6 – Performance-Based Fees and Side-By-Side Management
APC Financial Planning does not charge performance-based fees, which are defined as fees based on a
share of capital gains on, or capital appreciation in, your account. APC Financial Planning does not
manage any proprietary investment funds or limited partnerships (for example, a mutual fund or a hedge
fund) and has no financial incentive to recommend any particular investment options to its Clients.
Item 7 – Types of Clients
APC Financial Planning provides wealth management and related advisory services to individuals, high
net worth individuals, charitable organizations, trusts, estates, business entities, and non-profit
organizations. APC Financial Planning generally imposes a minimum annual fee of $5,000 for Asset
Management services. This minimum may be waived at the Advisor’s sole discretion.
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Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss
APC Financial Planning uses strategic asset allocation strategies for portfolio management, based on
principals of diversification. Our primary investment tools are no-load mutual funds and ETFs (exchange
traded funds). From time to time, CD’s, individual bonds, or annuities may also be used for a portion of a
portfolio’s cash and fixed income allocation.
APC Financial Planning selects and evaluates mutual funds and ETFs based on their people, process,
performance, and cost. Once selected, a manager is allowed periods of under-performance if they remain
consistent to their philosophy and process. They may be replaced immediately if their implementation
strays significantly from the stated philosophy or process. Evaluation of managers entails a detailed
review of all available pertinent information, including fundamental and cyclical analyses. Performance is
measured against appropriate benchmarks, not broad market indices.
By its nature, financial planning is looking to the long-term. After your short-term cash needs and
emergency fund are evaluated, investment strategies are designed to help you achieve your long-term
financial goals.
While there is risk in all investments, some carry a greater degree of risk or higher costs. There is no
guarantee that the investment strategy selected for you will result in your goals being met, nor is there any
guarantee of profit or protection from loss. For those investments sold by prospectus, you should read the
prospectus in full.
Market Risks
The value of a Client’s holdings may fluctuate in response to events specific to companies or markets, as
well as economic, political, or social events in the U.S. and abroad. This risk is linked to the performance
of the overall financial markets.
ETF Risks
The performance of ETFs is subject to market risk, including the possible loss of principal. The price of
the ETFs will fluctuate with the price of the underlying securities that make up the funds. In addition,
ETFs have a trading risk based on the loss of cost efficiency if the ETFs are traded actively and a liquidity
risk if the ETFs has a large bid-ask spread and low trading volume. The price of an ETF fluctuates based
upon the market movements and may dissociate from the index being tracked by the ETF or the price of
the underlying investments. An ETF purchased or sold at one point in the day may have a different price
than the same ETF purchased or sold a short time later.
Mutual Fund Risks
The performance of mutual funds is subject to market risk, including the possible loss of principal. The
price of the mutual funds will fluctuate with the value of the underlying securities that make up the funds.
The price of a mutual fund is typically set daily therefore a mutual fund purchased at one point in the day
will typically have the same price as a mutual fund purchased later that same day.
Bond Risks
Bonds are subject to specific risks, including the following: (1) interest rate risks, i.e. the risk that bond
prices will fall if interest rates rise, and vice versa, the risk depends on two things, the bond's time to
maturity, and the coupon rate of the bond. (2) reinvestment risk, i.e. the risk that any profit gained must be
reinvested at a lower rate than was previously being earned, (3) inflation risk, i.e. the risk that the cost of
living and inflation increase at a rate that exceeds the income investment thereby decreasing the investor’s
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rate of return, (4) credit default risk, i.e. the risk associated with purchasing a debt instrument which
includes the possibility of the company defaulting on its repayment obligation, (5) rating downgrades, i.e.
the risk associated with a rating agency’s downgrade of the company’s rating which impacts the
investor’s confidence in the company’s ability to repay its debt and (6) Liquidity Risks, i.e. the risk that a
bond may not be sold as quickly as there is no readily available market for the bond.
Item 9 – Disciplinary Information
An investment advisor must disclose material facts about any legal or disciplinary event that is material to
a Client’s evaluation of the advisory business or of the integrity of its management personnel. APC
Financial Planning does not have any disclosure items. However, we encourage you to perform the
requisite due diligence on any advisor or service provider with whom you partner. Our backgrounds are
on the Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with our
firm name or our CRD# 7890.
Item 10 – Other Financial Industry Activities and Affiliations
The sole business of APC Financial Planning is to provide investment advisory and financial planning
services to its Clients. Neither APC Financial Planning nor its Advisory Persons are involved in other
business endeavors. APC Financial Planning does not maintain any affiliations with other firms, other
than contracted service providers to assist with the servicing of its Client’s accounts.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions, and Personal
Trading
Code of Ethics
APC Financial Planning maintains a Code of Ethics. The Code of Ethics sets forth standards of conduct
expected of associated persons (our “Supervised Persons”). The Code of Ethics requires compliance with
federal securities laws and addresses conflicts that may arise from personal trading by Supervised
Persons. The Code of Ethics is based on ethical conduct premised on fundamental principles of openness,
integrity, honesty, loyalty, professionalism and trust. Clients and prospective Clients may request a copy
of the Code of Ethics by contacting us at info@apcplan.com or (865) 690-1231.
Personal Trading
At times, APC Financial Planning and/or its Supervised Persons may take positions in the same securities
as Clients, and we will try to avoid conflicts with Clients. APC Financial Planning and its Supervised
Persons will generally be “last in” and “last out” for the trading day when trading occurs in close
proximity to Client trades. We will not violate the Advisor’s fiduciary responsibilities to our Clients.
Scalping (trading shortly ahead of Clients) is prohibited. Should a conflict occur, disclosure will be made
to you at the time of trading. Incidental trading not deemed to be a conflict would not be disclosed at the
time of trading.
Item 12 – Brokerage Practices
Recommendation of Custodian[s]
As noted above, APC Financial Planning generally recommends that Clients engage Charles Schwab &
Co., Inc., as Custodian. When considering a Custodian to recommend for Client assets, APC Financial
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Planning considers a number of factors, including, for example, the financial stability and reputation of
the Custodian, the quality of the account services support, the quality of the investment research,
transaction costs, investment strategies, settlement, custody, record keeping, and other services which
benefit the Client. Other Custodians may be used under individual Client circumstances.
APC Financial Planning is independently owned and operated and not affiliated with any of the
Custodians listed above. We do not receive any consideration for recommending their services but do
have access to certain tools and resources available to all advisors that utilize the recommended
Custodian. Clients pay transaction fees to Schwab for the purchase of certain investment products, and
these fees are in addition to fees charged by APC Financial Planning for their advisory services.
Soft Dollar Practices
Soft dollars are revenue programs offered by broker-dealers/custodians whereby an advisor enters into an
agreement to place security trades with the broker-dealer/custodian in exchange for research and other
services. APC Financial Planning does not participate in soft dollar programs sponsored or offered by any
broker-dealer/custodian. The recommended Custodians may provide APC Financial Planning with access
to its institutional trading and custody services, which are typically not available to the Custodian’s retail
investors. These services generally are available to independent investment advisors, on an unsolicited
basis, at no charge. These services are not contingent upon the Advisor trading in any Client accounts.
In evaluating whether to recommend that Clients custody their assets at the Custodians listed above, APC
Financial Planning may take into account the availability of some of the above products and services as
part of the total mix of factors it considers and not solely the nature, cost or quality of custody and
brokerage services provided by Schwab, which may create a potential conflict of interest.
APC Financial Planning will not engage in any principal transactions (i.e., trade of any security from or to
the Advisor’s own account) or cross transactions with other Client accounts (i.e., purchase of a security
into one Client account from another Client’s account[s]). APC Financial Planning will not be obligated
to select competitive bids on securities transactions and does not have an obligation to seek the lowest
available transaction costs. These costs are determined by the Custodian.
Trade Aggregation
APC Financial Planning provides individual investment advice to each Client portfolio, primarily using
mutual funds, and therefore, does not combine Client transactions in block trades in the normal course of
our trading process.
Item 13 – Review of Accounts
Investments in Client accounts are monitored on a regular and continuous basis. Formal reviews of Client
accounts are performed at least annually by Advisory Persons of APC Financial Planning. When APC
Financial Planning has prepared a written analysis for you, the analysis is delivered to you by secure
internet or traditional mail. All wealth management Clients are contacted at least annually to schedule a
review meeting.
Wealth management portfolios are reviewed at least quarterly or when economic or market conditions so
dictate. The economy, the markets and recommended investments are reviewed regularly. Portfolios are
reviewed for asset allocation and suitability of securities relative to Client investment objectives. All
portfolio management Clients have an Investment Policy Statement (“IPS”) to guide the process.
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APC Financial Planning sends quarterly reports to wealth management Clients summarizing the cash
flows in and out of the account[s], portfolio time-weighted rates of return, and an asset allocation analysis.
Additional commentary or other supplementary materials may also be included. Financial planning
Clients receive written planning analysis and/or a summary based on the specific service.
Item 14 – Client Referrals & Other Compensation
Participation in Institutional Advisor Platform
APC Financial Planning has established an institutional relationship with the Custodians to assist the
Advisor in managing Client account[s]. Access to the institutional platforms of the Custodians are
provided at no charge to the Advisor. The Advisor receives access to software and related support without
cost because the Advisor renders investment management services to Clients that maintain assets at the
Custodians. The software and related systems support may benefit the Advisor, but not its Clients
directly. In fulfilling its duties to its Clients, the Advisor endeavors at all times to put the interests of its
Clients first. Clients should be aware, however, that the receipt of economic benefits from a Custodian
creates a potential conflict of interest since these benefits may influence the Advisor’s recommendation of
this Custodian over one that does not furnish similar software, systems support, or services.
Additionally, the Advisor may receive the following benefits from the Custodians: receipt of duplicate
Client confirmations and bundled duplicate statements; access to a trading desk that exclusively services
its institutional participants; access to block trading which provides the ability to aggregate securities
transactions and then allocate the appropriate shares to Client accounts; and access to an electronic
communication network for Client order entry and account information.
Compensation for Client Referrals
The Advisor does not compensate, either directly or indirectly, any persons who are not supervised
persons, for Client referrals.
Commissions
APC Financial Planning does not receive any commission income related to advisory or financial
planning services.
Item 15 – Custody
APC Financial Planning does not accept or maintain custody of Client accounts, except for the limited
circumstances outlined below:
Deduction of Advisory Fees - To ensure compliance with regulatory requirements associated with the
deduction of advisory fees, all Clients for whom APC Financial Planning exercises discretionary authority
must hold their assets with a "qualified custodian." Clients are responsible for engaging a “qualified
custodian” to safeguard their funds and securities and must instruct APC Financial Planning to utilize that
Custodian for securities transactions on their behalf. Clients are encouraged to review statements provided
by the Custodian and compare to any reports provided by APC Financial Planning to ensure accuracy, as
the Custodian does not perform this review.
Money Movement Authorization - For instances where Clients authorize APC Financial Planning to move
funds between their accounts, APC Financial Planning and the Custodian have implemented safeguards to
ensure that all money movement activities are conducted strictly in accordance with the Client’s
documented instructions.
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Item 16 – Investment Discretion
APC Financial Planning generally has discretion over the selection and amount or number of securities to
be bought or sold in Client accounts without obtaining prior consent or approval from the Client.
However, these purchases or sales may be subject to specified investment objectives, guidelines, or
limitations previously set forth by the Client and agreed to by APC Financial Planning. Discretionary
authority will only be authorized upon full disclosure to the Client. The granting of such authority will be
evidenced by the Client’s execution of an investment advisory agreement containing all applicable
limitations to such authority.
If you accept our typical recommendation, you designate that Schwab is to be used for trading and
custody services for your account[s]. APC Financial Planning will place trades within the established
account[s] at the Custodian as directed by the Client. Further, all Client accounts are traded within their
respective account[s]. In certain instances, APC Financial Planning may “trade away” for individual bond
transactions in order to more favorable access or execution. The bonds will be delivered back to the
Custodian for custody in your account[s] under an institutional brokerage arrangement. These
authorizations will be terminated upon the termination of the services agreement.
Item 17 – Voting Client Securities
APC Financial Planning does not vote proxies. It is your responsibility to vote proxies. You are informed
within the service agreement that it is your responsibility to vote proxies. You will receive proxy
materials directly from the Custodian. Questions about proxies may be made via the contact information
on the cover page of this Disclosure Brochure.
Item 18 – Financial Information
An investment advisor must provide financial information if a threshold of fee prepayments is met; there
is a financial condition likely to impair the ability to meet contractual commitments; or, a bankruptcy
within the past ten years. APC Financial Planning does not have any disclosure items in this section. APC
Financial Planning is not required to deliver a balance sheet along with this Disclosure Brochure as the
Advisor does not collect fees of $1,200 or more for services to be performed six months or more in
advance.
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Form ADV Part 2B
Brochure Supplements
Brochure Supplement Cover Page
Investment Advisor Representatives
Date of Last Revision
Paul K. Fain III, Suzanne W. Hornick, Joseph Ottaviano,
Stephen M. Carlson, Adam Kornegay, Daniel Myers
August 26, 2025
Name of Registered Investment Advisor Asset Planning Corporation
Address
Phone Number
Website Address
234 S. Peters Road, Suite 102, Knoxville, TN 37923
865-690-1231
www.APCplan.com
These Form ADV Part 2B (“Brochure Supplements”) provide information about the Advisory Persons of
Asset Planning Corporation (“APC Financial Planning” or the “Advisor”) that supplements the APC
Financial Planning Form ADV Part 2A -Disclosure Brochure. You should have received a copy of the
Disclosure Brochure. Please contact the Advisor at (888) 690-1231 or by email at info@apcplan.com if
you did not receive APC Financial Planning’s Disclosure Brochure or if you have any questions about the
contents of these Brochure Supplements.
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Paul K. Fain, III, CFP®
Item 2 - Educational Background and Business Experience
Name:
Paul Fain
Year of Birth: 1962
Education: University of Tennessee, Knoxville, Tennessee
B.S., Education, 1985
Ohio University, Athens, Ohio
Master of Sports Administration, 1987
Business:
APC Financial Planning, Knoxville, TN
Marketing Director, 1988 - 1990
VP, Marketing, 1990 - 1992
President, IA Representative, 1992 - 2020
Executive Chairman, 2020 - 2022
Chairman Emeritus, 2022 - Present
Certified Financial Planner® (“CFP®”)
The Certified Financial Planner®, CFP®, and federally registered CFP® (with flame design) marks
(collectively, the “CFP® marks”) are professional certification marks granted in the United States by
Certified Financial Planner® Board of Standards, Inc. (“CFP® Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial
planners to hold CFP® certification. It is recognized in the United States and a number of other countries
for its (1) high standard of professional education; (2) stringent code of conduct and standards of practice;
and (3) ethical requirements that govern professional engagements with clients. Currently, more than
71,000 individuals have obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following
requirements:
• Education – Complete an advanced college-level course of study addressing the financial planning
subject areas that CFP® Board’s studies have determined as necessary for the competent and
professional delivery of financial planning services, and attain a Bachelor’s Degree from a
regionally accredited United States college or university (or its equivalent from a foreign
university). CFP® Board’s financial planning subject areas include insurance planning and risk
management, employee benefits planning, investment planning, income tax planning, retirement
planning, and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The examination
includes case studies and client scenarios designed to test one’s ability to correctly diagnose
financial planning issues and apply one’s knowledge of financial planning to real-world
circumstances;
• Experience – Complete at least three years of full-time financial planning-related experience (or
the equivalent, measured as 2,000 hours per year); and
• Ethics – Agree to be bound by CFP® Board’s Standards of Professional Conduct, a set of
documents outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements
in order to maintain the right to continue to use the CFP® marks:
14
• Continuing Education – Complete 30 hours of continuing education hours every two years,
including two hours on the Code of Ethics and other parts of the Standards of Professional
Conduct, to maintain competence and keep up with developments in the financial planning field;
and
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The
Standards prominently require that CFP® professionals provide financial planning services at a
fiduciary standard of care. This means CFP® professionals must provide financial planning
services in the best interests of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to
CFP® Board’s enforcement process, which could result in suspension or permanent revocation of their
CFP® marks.
Item 3 - Disciplinary Information
An investment advisor and its supervised persons must disclose material facts about any legal or
disciplinary event that is material to a Client’s evaluation of the advisory business or of the integrity of
the IA Rep. Paul Fain does not have additional information to disclose. However, we do encourage you to
independently view the background of Mr. Fain on the Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 1790210.
Item 4 - Other Business Activities
Paul Fain does not have additional information to disclose.
Item 5 - Additional Compensation
Paul Fain does not have additional information to disclose.
Item 6 - Supervision
Paul Fain provides investment advice under the supervision of Joseph Ottaviano, who oversees the
investment strategies for Clients. Suzanne Hornick is the Chief Compliance Officer and conducts other
supervisory reviews. Suzanne Hornick may be contacted at the phone number as shown on the cover
page.
15
Suzanne W. Hornick, CFP®
Item 2 - Educational Background and Business Experience
Name:
Suzanne Hornick
Year of Birth: 1965
Education: University of Texas, Austin, Texas
B.B.A., Accounting, 1987
Business:
APC Financial Planning, Knoxville, TN
Administrative Assistant, 1999 - 2001
Portfolio Administrator, 2001 – 2008
Portfolio Administrator, IA Representative, 2008 - 2010
Associate Planner, IA Representative, 2010 – 08/2014
Lead Planner, IA Representative, 08/2014 to 06/2021
Chief Compliance Officer, Lead Planner, IA Representative, 06/2021 to 01/2025
CCO, Director of Financial Planning, IA Representative, 01/2025 to Present
Certified Financial Planner® (“CFP®”)
The Certified Financial Planner®, CFP®, and federally registered CFP® (with flame design) marks
(collectively, the “CFP® marks”) are professional certification marks granted in the United States by
Certified Financial Planner® Board of Standards, Inc. (“CFP® Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial
planners to hold CFP® certification. It is recognized in the United States and a number of other countries
for its (1) high standard of professional education; (2) stringent code of conduct and standards of practice;
and (3) ethical requirements that govern professional engagements with clients. Currently, more than
71,000 individuals have obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following
requirements:
• Education – Complete an advanced college-level course of study addressing the financial planning
subject areas that CFP® Board’s studies have determined as necessary for the competent and
professional delivery of financial planning services, and attain a Bachelor’s Degree from a
regionally accredited United States college or university (or its equivalent from a foreign
university). CFP® Board’s financial planning subject areas include insurance planning and risk
management, employee benefits planning, investment planning, income tax planning, retirement
planning, and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The examination
includes case studies and client scenarios designed to test one’s ability to correctly diagnose
financial planning issues and apply one’s knowledge of financial planning to real-world
circumstances;
• Experience – Complete at least three years of full-time financial planning-related experience (or
the equivalent, measured as 2,000 hours per year); and
• Ethics – Agree to be bound by CFP® Board’s Standards of Professional Conduct, a set of
documents outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements
in order to maintain the right to continue to use the CFP® marks:
16
• Continuing Education – Complete 30 hours of continuing education hours every two years,
including two hours on the Code of Ethics and other parts of the Standards of Professional
Conduct, to maintain competence and keep up with developments in the financial planning field;
and
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The
Standards prominently require that CFP® professionals provide financial planning services at a
fiduciary standard of care. This means CFP® professionals must provide financial planning
services in the best interests of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to
CFP® Board’s enforcement process, which could result in suspension or permanent revocation of their
CFP® marks.
Item 3 - Disciplinary Information
An investment advisor and its supervised persons must disclose material facts about any legal or
disciplinary event that is material to a Client’s evaluation of the advisory business or of the integrity of
the IA Rep. Suzanne Hornick does not have additional information to disclose. However, we do
encourage you to independently view the background of Ms. Hornick on the Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with her full name or her Individual CRD#
4316045.
Item 4 - Other Business Activities
Suzanne Hornick does not have additional information to disclose.
Item 5 - Additional Compensation
Suzanne Hornick does not have additional information to disclose.
Item 6 - Supervision
Suzanne Hornick provides investment advice under the supervision of Joseph Ottaviano, who oversees
the investment strategies for Clients. Suzanne Hornick is the Chief Compliance Officer. As such, she
executes other supervisory reviews.
17
Joseph Ottaviano, CFP®, CKA®
Item 2 - Educational Background and Business Experience
Name:
Joe Ottaviano
Year of Birth: 1958
Education:
Bentley University
B.S., Accounting, 1980
University of Texas
Master of Business Administration, 2000
Business:
Carton Service, Inc.
Senior Vice President and Chief Financial Officer, 12/2001 – 11/2015
APC Financial Planning, Knoxville, TN
Vice President, IA Representative, 02/2016 – 10/2020
President, 10/2020 – Present
Certified Financial Planner® (“CFP®”)
The Certified Financial Planner®, CFP®, and federally registered CFP® (with flame design) marks
(collectively, the “CFP® marks”) are professional certification marks granted in the United States by
Certified Financial Planner® Board of Standards, Inc. (“CFP® Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial
planners to hold CFP® certification. It is recognized in the United States and a number of other countries
for its (1) high standard of professional education; (2) stringent code of conduct and standards of practice;
and (3) ethical requirements that govern professional engagements with clients. Currently, more than
71,000 individuals have obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following
requirements:
• Education – Complete an advanced college-level course of study addressing the financial planning
subject areas that CFP® Board’s studies have determined as necessary for the competent and
professional delivery of financial planning services, and attain a Bachelor’s Degree from a
regionally accredited United States college or university (or its equivalent from a foreign
university). CFP® Board’s financial planning subject areas include insurance planning and risk
management, employee benefits planning, investment planning, income tax planning, retirement
planning, and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The examination
includes case studies and client scenarios designed to test one’s ability to correctly diagnose
financial planning issues and apply one’s knowledge of financial planning to real-world
circumstances;
• Experience – Complete at least three years of full-time financial planning-related experience (or
the equivalent, measured as 2,000 hours per year); and
• Ethics – Agree to be bound by CFP® Board’s Standards of Professional Conduct, a set of
documents outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements
in order to maintain the right to continue to use the CFP® marks:
18
• Continuing Education – Complete 30 hours of continuing education hours every two years,
including two hours on the Code of Ethics and other parts of the Standards of Professional
Conduct, to maintain competence and keep up with developments in the financial planning field;
and
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The
Standards prominently require that CFP® professionals provide financial planning services at a
fiduciary standard of care. This means CFP® professionals must provide financial planning
services in the best interests of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to
CFP® Board’s enforcement process, which could result in suspension or permanent revocation of their
CFP® marks.
Certified Kingdom Advisor (“CKA®”)
This designation is awarded following successful completion of both the CKA® Educational Program and
the CKA® exam. The educational program takes approximately 60 hours to complete and is a university-
based, online, self-directed certificate course developed in collaboration with the Ron Blue Institute and
targeted to the practicing financial professional who desires to integrate biblical decision-making
principles into their practice. Successful completion serves as eligibility to sit for the CKA® exam. The
CKA® exam is a 5-hour, proctored exam.
Item 3 - Disciplinary Information
An investment advisor and its supervised persons must disclose material facts about any legal or
disciplinary event that is material to a Client’s evaluation of the advisory business or of the integrity of
the IA Rep. Joe Ottaviano does not have additional information to disclose. However, we do encourage
you to independently view the background of Mr. Ottaviano on the Investment Adviser Public Disclosure
website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 6618667.
Item 4 - Other Business Activities
Joe Ottaviano does not have additional information to disclose.
Item 5 - Additional Compensation
Joe Ottaviano does not have additional information to disclose.
Item 6 - Supervision
Joe Ottaviano is the President of the firm. As such, he oversees investment advice provided to Clients.
Additionally, Joe Ottaviano is monitored by Suzanne Hornick, the Chief Compliance Officer.
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Adam Kornegay, CFP®, CKA®
Item 2 - Educational Background and Business Experience
Name:
Adam Kornegay
Year of Birth: 1974
Education: University of Pennsylvania
B.S., Economics, 1996
Business:
APC Financial Planning, Knoxville, TN
Senior Associate Advisor, 10/2022 – Present
Certified Financial Planner® (“CFP®”)
The Certified Financial Planner®, CFP®, and federally registered CFP® (with flame design) marks
(collectively, the “CFP® marks”) are professional certification marks granted in the United States by
Certified Financial Planner® Board of Standards, Inc. (“CFP® Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial
planners to hold CFP® certification. It is recognized in the United States and a number of other countries
for its (1) high standard of professional education; (2) stringent code of conduct and standards of practice;
and (3) ethical requirements that govern professional engagements with clients. Currently, more than
71,000 individuals have obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following
requirements:
• Education – Complete an advanced college-level course of study addressing the financial planning
subject areas that CFP® Board’s studies have determined as necessary for the competent and
professional delivery of financial planning services, and attain a Bachelor’s Degree from a
regionally accredited United States college or university (or its equivalent from a foreign
university). CFP® Board’s financial planning subject areas include insurance planning and risk
management, employee benefits planning, investment planning, income tax planning, retirement
planning, and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The examination
includes case studies and client scenarios designed to test one’s ability to correctly diagnose
financial planning issues and apply one’s knowledge of financial planning to real-world
circumstances;
• Experience – Complete at least three years of full-time financial planning-related experience (or
the equivalent, measured as 2,000 hours per year); and
• Ethics – Agree to be bound by CFP® Board’s Standards of Professional Conduct, a set of
documents outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements
in order to maintain the right to continue to use the CFP® marks:
• Continuing Education – Complete 30 hours of continuing education hours every two years,
including two hours on the Code of Ethics and other parts of the Standards of Professional
Conduct, to maintain competence and keep up with developments in the financial planning field;
and
20
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The
Standards prominently require that CFP® professionals provide financial planning services at a
fiduciary standard of care. This means CFP® professionals must provide financial planning
services in the best interests of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to
CFP® Board’s enforcement process, which could result in suspension or permanent revocation of their
CFP® marks.
Certified Kingdom Advisor (“CKA®”)
This designation is awarded following successful completion of both the CKA® Educational Program and
the CKA® exam. The educational program takes approximately 60 hours to complete and is a university-
based, online, self-directed certificate course developed in collaboration with the Ron Blue Institute and
targeted to the practicing financial professional who desires to integrate biblical decision-making
principles into their practice. Successful completion serves as eligibility to sit for the CKA® exam. The
CKA® exam is a 5-hour, proctored exam.
Item 3 - Disciplinary Information
An investment advisor and its supervised persons must disclose material facts about any legal or
disciplinary event that is material to a Client’s evaluation of the advisory business or of the integrity of
the IA Rep. Adam Kornegay does not have additional information to disclose. However, we do encourage
you to independently view the background of Mr. Kornegay on the Investment Adviser Public Disclosure
website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 5313538.
Item 4 - Other Business Activities
Adam Kornegay does not have additional information to disclose.
Item 5 - Additional Compensation
Adam Kornegay does not have additional information to disclose.
Item 6 - Supervision
Adam Kornegay provides investment advice under the supervision of Joseph Ottaviano, who oversees the
investment strategies for Clients. Suzanne Hornick is the Chief Compliance Officer and conducts other
supervisory reviews. Suzanne Hornick may be contacted at the phone number as shown on the cover
page.
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Stephen M. Carlson
Item 2 - Educational Background and Business Experience
Name:
Steve Carlson
Year of Birth: 1966
Education:
Central Michigan University
B.S., Finance, 1988
Business:
Nature’s Way Montessori
Mathematics Teacher, 08/2007 – 05/2014
Not employed, 06/2014 – 02/2015
APC Financial Planning, Knoxville, TN
Client Service Administrator, 03/2015 – 06/2016
Client Service Administrator, IA Representative, 07/2016 – 12/2020
Investment & Portfolio Administrator, IA Representative, 12/2020 – Present
Item 3 - Disciplinary Information
An investment advisor and its supervised persons must disclose material facts about any legal or
disciplinary event that is material to a Client’s evaluation of the advisory business or of the integrity of
the IA Rep. Mr. Carlson was subject to a customer dispute in 2004, which was concluded by FINRA in
2005. We do encourage you to independently view the background of Steve Carlson on the Investment
Adviser Public Disclosure website at www.adviserinfo.sec.gov and searching for his name or by his
CRD# 1950548.
Item 4 - Other Business Activities
Steve Carlson does not have additional information to disclose.
Item 5 - Additional Compensation
Steve Carlson does not have additional information to disclose.
Item 6 - Supervision
Steve Carlson supports and communicates investment advice under the supervision of Joseph Ottaviano,
who oversees the investment strategies for Clients. Suzanne Hornick is the Chief Compliance Officer and
conducts other supervisory reviews. Suzanne Hornick may be contacted at the phone number as shown on
the cover page.
22
Daniel B. Myers
Item 2 - Educational Background and Business Experience
Name:
Daniel B. Myers
Year of Birth: 2001
Education:
Western Kentucky University, Bowling Green, Kentucky
B.S., Finance, 2024
Business:
The Brick Oven, Williamsburg, KY
Employee, 5/2022 - 8/2022
Full-Time Student, Bowling Green, KY
Full-Time Student, 7/2014 – 5/2024
Center for Financial Success, Bowling Green, KY
Financial Coach, 4/2023 – 5/2024
APC Financial Planning, Knoxville, TN
Client Service Associate, 6/2024 - Present
Item 3 - Disciplinary Information
An investment advisor and its supervised persons must disclose material facts about any legal or
disciplinary event that is material to a Client’s evaluation of the advisory business or of the integrity of
the IA Rep. Daniel Myers does not have additional information to disclose. However, we do encourage
you to independently view the background of Mr. Myers on the Investment Adviser Public Disclosure
website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 7755925.
Item 4 - Other Business Activities
Daniel Myers does not have additional information to disclose.
Item 5 - Additional Compensation
Daniel Myers does not have additional information to disclose.
Item 6 - Supervision
Daniel Myers provides investment advice under the supervision of Adam Kornegay. Suzanne Hornick is
the Chief Compliance Officer and conducts other supervisory reviews. Suzanne Hornick may be
contacted at the phone number as shown on the cover page.
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Privacy Policy
Effective date: August 26, 2025
ASSET PLANNING CORPORATION, an independent financial planning firm, is committed to safeguarding the
confidential information of its Clients. We hold all personal information provided to our firm in the strictest
confidence. These records include all personal information that we collect from you in connection with any of the
services provided by Asset Planning Corporation. We have never disclosed information to nonaffiliated third
parties, except as permitted by law, and do not anticipate doing so in the future. If we were to anticipate such a
change in firm policy, we would be prohibited under the law from doing so without advising you first. As you
know, we use health and financial information that you provide us to help you meet your personal financial goals
while guarding against any real or perceived infringements of your rights of privacy. Our policy with respect to
personal information about you is listed below.
• We limit employee and agent access to information only to those who have a business or professional
reason for knowing, and only to nonaffiliated parties as permitted by law. (For example, federal regulations
permit us to share a limited amount of information about you with a brokerage firm in order to execute
securities transactions on your behalf, or so that our firm can discuss your financial situation with your
accountant or lawyer upon your request.)
• We maintain a secure office and computer environment to ensure that your information is not placed at
unreasonable risk.
• We deliver a copy of this Privacy Policy annually for as long as you maintain an ongoing relationship with
Asset Planning Corporation. We will also deliver a copy should we make any revisions that materially
change this Privacy Policy.
• The categories of nonpublic personal information that we collect from a Client depend upon the scope of
the Client engagement. It will include information about your personal finances, information about your
health to the extent that it is needed for the planning process, information about transactions between you
and third parties, and information from consumer reporting agencies.
• For unaffiliated third parties that require access to your personal information, including financial service
companies, consultants, and auditors, we also require strict confidentiality in our agreements with them and
expect them to keep this information private. Federal and state regulators also may review firm records as
permitted under law.
• We do not provide your personally identifiable information to mailing list vendors or solicitors for any
purpose.
• Personally identifiable information about you will be maintained during the time you are a Client,
and for the required time thereafter that such records are required to be maintained by federal and
state securities laws, and consistent with the CFP Board Code of Ethics and Professional
Responsibility. After this required period of record retention, all such information will be
destroyed.
• Because, except as noted above, we do not disclose information to unaffiliated third-parties we are
not required to have "Opt-out" provisions or methods for disclosure of information (per the
exempted relief provided under section 248.13 of the Gramm-Leach-Bliley Act).
Please direct any questions regarding the above policy to Suzanne Hornick, Chief Compliance Officer, at
suzanne@apcplan.com or by simply calling us at (865) 690-1231.
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