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Firm Brochure
(Part 2A of Form ADV)
ASSET PLANNING SERVICES, INC.
509 W. 21ST AVENUE
COVINGTON, LA 70433
PHONE (985) 867-8679
FAX (985) 867-8038
aps@assetplanningservices.net
This brochure provides information about the qualifications and business
practices of ASSET PLANNING SERVICES, INC. If you have any questions
about the contents of this brochure, please contact us at: (985) 867-8679 or
by email at aps@assetplanningservices.net. The information in this
brochure has not been approved or verified by the United States Securities
and Exchange Commission or by any state securities authority.
Additional information about ASSET PLANNING SERVICES, INC. is
available on the SEC’s website at www.adviserinfo.sec.gov
ASSET PLANNING SERVICES, INC. is a registered investment adviser.
Registration does not imply a certain level of skill or training.
February 23, 2026
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Item 2: Material Changes to Asset Planning Services, Inc.
Firm Brochure
Annual Update
The firm will update the Material Changes section of the brochure when there
are material changes to the brochure.
Material Changes since the Last Update
The firm has updated the brochure to reflect new information on the number of
its clients and the amount of assets under management as of December 31, 2025.
As of December 31, 2025, ASSET PLANNING SERVICES, INC. managed
$365,570,218 in assets for clients. $323,764,207 is managed on a discretionary
basis, and $41,806,011 is managed on a non-discretionary basis.
Full Brochure Available
Whenever you would like to receive a complete copy of our Firm Brochure,
please contact us by telephone at: (985) 867-8679 or by email at:
aps@assetplanningservices.net.
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Table of Contents
Item 1: Cover Page ........................................................................................................ 1
Item 2: Material Changes .............................................................................................. 2
Annual Update ........................................................................................................... 2
Material Changes since the Last Update ................................................................... 2
Full Brochure Available .............................................................................................. 2
Item 3: Table of Contents ............................................................................................. 3
Item 4: Advisory Business ........................................................................................... 6
Firm Description ......................................................................................................... 6
Principal Owner .......................................................................................................... 6
Types of Advisory Services ........................................................................................ 6
Tailored Relationships ............................................................................................... 7
Financial and Estate Planning Services ..................................................................... 7
Investment Management Services ............................................................................. 8
Business Consultant Services.................................................................................... 8
Retirement Plan Services .......................................................................................... 9
Tax Preparation Services ........................................................................................... 9
Asset Management .................................................................................................... 9
Item 5: Fees and Compensation ................................................................................ 10
Description ............................................................................................................... 10
Fee Billing ................................................................................................................ 10
Other Fees ............................................................................................................... 11
Expense Ratios ........................................................................................................ 11
Termination of Agreement ....................................................................................... 11
Item 6: Performance-Based Fees ............................................................................... 11
Sharing of Capital Gains .......................................................................................... 11
Item 7: Types of Clients .............................................................................................. 12
Description ............................................................................................................... 12
Account Minimums ................................................................................................... 12
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Item 8: Methods of Analysis, Investment Strategies and Risk of Loss .................. 12
Methods of Analysis ................................................................................................. 12
Investment Strategies .............................................................................................. 12
Risk of Loss ............................................................................................................. 13
Item 9: Disciplinary Information ................................................................................. 14
Legal and Disciplinary .............................................................................................. 14
Item 10: Other Financial Industry Activities and Affiliations ................................... 14
Affiliations ................................................................................................................ 14
Item 11: Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading ......................................................................................................... 14
Code of Ethics .......................................................................................................... 14
Participation or Interest in Client Transactions ......................................................... 15
Personal Trading. ..................................................................................................... 15
Item 12: Brokerage Practices ..................................................................................... 15
Selecting Brokerage Firms ....................................................................................... 15
Best Execution ......................................................................................................... 16
Soft Dollars .............................................................................................................. 16
Order Aggregation ................................................................................................... 17
Trade Errors ............................................................................................................. 17
Item 13: Review of Accounts ...................................................................................... 18
Periodic Reviews ..................................................................................................... 18
Review Triggers ....................................................................................................... 18
Regular Reports ....................................................................................................... 18
Item 14: Client Referrals and Other Compensation.................................................. 18
Incoming Referrals ................................................................................................... 18
Referrals Out............................................................................................................ 18
Other Compensation ................................................................................................ 18
Item 15: Custody ......................................................................................................... 18
Account Statements ................................................................................................. 18
Performance Reports ............................................................................................... 19
Custody of Client Assets .......................................................................................... 19
Financial Statements ............................................................................................... 19
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Item 16: Investment Discretion .................................................................................. 19
Discretionary Authority for Trading ........................................................................... 19
Limited Power of Attorney ........................................................................................ 20
Item 17: Voting Client Securities. ............................................................................... 20
Proxy Votes.............................................................................................................. 20
Item 18: Financial Information ................................................................................... 20
Financial Condition .................................................................................................. 20
CLAUDE PAUL DUET, JR. ...................................................................................... 21
JILLIAN CARUTHERS NELSON ............................................................................. 24
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Item 4: Advisory Business
Firm Description
ASSET PLANNING SERVICES, INC., (“FIRM NAME”) was founded in 1979.
in
financial and estate planning and provides
ASSET PLANNING SERVICES, INC. is a comprehensive financial and estate
planning advisory firm with one office located in Covington, Louisiana. The firm
specializes
investment
management, business consulting, accounting, and tax return preparation
services for its clients. The firm is a fee only advisory firm and receives no
commissions or payments from any source other than its clients.
As an integral part of its services, the firm provides advice regarding
investments and actively manages clients’ investment accounts, mostly on a
discretionary basis. Therefore, the firm has registered with the SEC as an
investment adviser and has affected notice filings as required with the states of
Florida, Louisiana and Texas.
The firm’s clients include individuals, retirement plans, trusts, estates, as well
as corporations and other business entities. The firm’s clients primarily are
concentrated in the Gulf South region of the United States although the firm
does have clients throughout the United States.
Approximately 50% of the firm’s time is dedicated to providing investment
advisory services. The balance of 50% is split between financial and estate
planning services, including accounting and tax return preparation.
Principal Owner
Claude P. Duet, Jr. is the firm’s 100% stockholder.
Types of Advisory Services
INC. provides
investment supervisory
ASSET PLANNING SERVICES,
services, also known as asset management services, manages investment
advisory accounts not involving investment supervisory services, and furnishes
investment advice through consultations.
ASSET PLANNING SERVICES, INC. also furnishes advice to clients on
matters not involving securities, specifically financial and estate planning
advice, including the preparation of tax returns and accounting services, as well
as business planning advice.
As of December 31, 2025, ASSET PLANNING SERVICES, INC. managed
$365,570,218 in assets for clients. $323,764,207 is managed on a discretionary
basis, and $41,806,011 is managed on a non-discretionary basis.
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Tailored Relationships
ASSET PLANNING SERVICES, INC. was founded with the purpose of
providing assistance in the planning of a client's overall financial and estate
affairs. Our goal is to present alternatives and work with the client to determine
the optimum course of action for the realization of the client's financial and
estate planning objectives, taking into consideration client needs, earning
power, financial resources, and particular aversion to risk.
Such planning requires a clear understanding of the client's current situation,
and the firm usually engages in an initial review of the client’s assets, liabilities,
income, expenses, potential income and estate taxes, trust agreements, will,
investments, insurance, personal and family obligations, and employee
benefits. The initial review also considers subjective factors such as the client's
prior investment experience, ability and desire to manage assets, comfort with
risk, and knowledge of investments. The initial review typically concludes with
the oral and/or written presentation of specific observations and
recommendations on the client’s situation and the discussion of these items
with the client, frequently in a series of meetings. For example, with regard to
a client’s investments, the discussions consist of an evaluation of the client’s
existing investments and reallocation suggestions if appropriate. The level of
detail involved in the presentation and discussions depends on the complexity
of the client’s situation and the client’s willingness to participate in the process.
Clients may impose restrictions on investing in certain securities or types of
securities.
The various areas of client concern and our recommendations are discussed
orally and in writing in a series of meetings. Upon agreement regarding specific
recommendations, a course of action is implemented.
Agreements may not be assigned without client consent.
We note that proper financial and estate planning requires a high degree of
specialization in certain areas. Therefore, our firm maintains relationships with
and often engages specialist consultants in many areas on behalf of our clients.
Such outside advisers include investment advisory firms, attorneys, certified
public accountants, third party retirement plan administrators, banking
specialists, insurance specialists, real estate specialists, and business and real
estate appraisers. We will disclose conflicts of interest to clients in the unlikely
event they should occur.
Financial and Estate Planning Services
ASSET PLANNING SERVICES, INC.’s financial and estate planning advisory
services typically begin with a meeting or series of meetings designed to collect
pertinent information and explore client goals. We then prepare observations
and recommendations which we present to the client orally and/or in writing.
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Our advice usually encompasses cash and tax flow management, needs
analysis for insurance, education, and retirement, investment strategy, and
estate planning. After we review our observations and recommendations with
a client, we then assist the client in the implementation of steps the client
agrees to take. The initial planning process is complete when the items
requiring implementation are accomplished.
Ongoing financial and estate planning services are provided after the initial
planning process is complete. We will review a client’s goals and personal
situation periodically to help the client reach his goals. We are available for
consultation as needed and encourage clients to contact us before making
major financial decisions and whenever there are major changes to a client’s
personal situation and goals. Some major changes require a new fee
arrangement, but our firm always discusses and notifies clients of any proposed
changes to the fee arrangement in advance.
Investment Management Services
Most clients choose to have ASSET PLANNING SERVICES, INC. manage
their assets in order to obtain ongoing in-depth advice and planning. Investment
management services include the design and continuing review of investment
portfolios. We will evaluate clients’ existing investments, make appropriate
recommendations, and offer suggestions for new investments. Assets will be
allocated consistent with a client’s financial objectives, constraints, risk
tolerance, and prevailing economic conditions. Investments will be kept in the
client’s name with ASSET PLANNING SERVICES, INC. having limited trading
authorization within the account.
We scrutinize and reevaluate client portfolios on a regular basis. We make
appropriate "buy, sell, hold" decisions as we believe they are needed, using our
asset allocation methodology. We monitor existing assets to the extent that we
are qualified and agree to include the assets in our monitoring system. Clients
receive quarterly reports which list investments, asset allocation placement,
and investment performance data.
Business Consultant Services
ASSET PLANNING SERVICES, INC. also offers business consultant services
to clients. These services are particular to the nature of the client's business as
well as his personal financial and estate planning needs. We usually begin with
an evaluation of the business which includes financial projections based upon
trends over the last several years. Ongoing periodic meetings are often
scheduled in order to provide an environment for discussing financial results of
business practices and development of organization and management. Family
businesses are reviewed to consider alternatives regarding maintaining the
ownership and management of the business within the family.
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Retirement Plan Services
ASSET PLANNING SERVICES, INC. provides its clients with qualified and
non-qualified retirement plan assistance in conjunction with an independent
third party administrator. When we believe a client will benefit from adopting a
retirement plan, we refer the client to an independent third party administrator
for the preparation of plan documents. Once the plan is adopted, we assist the
client with recordkeeping and in providing information necessary for plan
accounting and compliance on a periodic basis as required by the independent
third party administrator. We also assist our clients in making decisions on the
contribution and plan feature options as presented by the independent third
party administrator on a periodic, usually annual, basis.
When we provide investment advice regarding a client’s retirement plan
account or individual retirement account, we are fiduciaries within the meaning
of Title I of the Employee Retirement Income Security Act and/or Internal
Revenue Code, as applicable, which are laws governing retirement accounts.
The way we make money creates some conflicts with the client’s interests, so
we operate under a special rule that requires us to act in the client’s best
interest. Under this special rule’s provisions, we must meet a professional
standard of care when making investment recommendations and never put our
financial interest ahead of the client’s when making recommendations. We
must also avoid misleading statements about conflicts of interest, fees and
investments.
Tax Preparation and Accounting Services
ASSET PLANNING SERVICES, INC. offers tax preparation services to clients.
We also provide accounting services that primarily are incidental to our tax
preparation and financial planning services. Eligible federal and state income
tax returns are filed electronically with client consent and without an additional
fee.
Asset Management
ASSET PLANNING SERVICES, INC., in its role as an investment adviser,
offers its clients investment advice and management services on a wide range
of investment vehicles. While these investment vehicles include equity
securities, warrants, corporate debt securities (including commercial paper),
certificates of deposit, municipal securities, investment company securities
such as variable life insurance, variable annuities, exchange traded funds, and
mutual fund shares, United States government securities, option contracts on
securities and commodities, futures contracts on tangibles and intangibles, as
well as interests in partnerships investing in real estate and oil and gas
interests, the lion’s share of the firm’s investment advisory services focuses on
publicly traded equity and fixed income securities, exchange traded funds, and
no load, no commission mutual funds.
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We note that fund companies charge each fund shareholder an investment
management fee that is disclosed in the fund prospectus. Discount brokerages
may charge a transaction fee for the purchase of some funds.
Additionally, discount brokerages may charge fees for equity and fixed income
security trades. ASSET PLANNING SERVICES, INC. does not receive any
compensation, in any form, from fund companies or from brokerage firms.
Initial public offerings (IPOs) are not available through ASSET PLANNING
SERVICES, INC.
Item 5: Fees and Compensation
Description
ASSET PLANNING SERVICES, INC.’s fees can be determined according to
several different methods which are described below. The fees applicable to
the firm’s relationship with its clients are governed by the client agreement with
the respective clients.
A.
ONGOING INVESTMENT MANAGEMENT:
Maximum of 1.50% per annum of Monitored Portfolio Assets
B.
FLAT RATE FEE:
A flat dollar fee in lieu of a percentage may be proposed in
certain instances, particularly for Business Planning, Financial
Planning, Retirement Planning Services, Accounting, or Tax
Return Preparation. A flat dollar fee in lieu of a percentage fee
may be proposed where the assets are expected to vary
greatly over the period of the agreement or the business,
financial and/or estate planning is of primary importance.
Client fees can include agreed upon ongoing financial advice.
A combination of the above fees can be charged when the work includes
several different areas of assistance. Fees are negotiable.
Fee Billing
Investment management fees are billed quarterly, in arrears, meaning that we
invoice you after the three-month billing period has ended. Payment in full is
expected upon invoice presentation although a client who is not satisfied
with our work always has the option of nonpayment. Fees usually are
deducted from a designated client account(s) to facilitate billing, but a client
may elect to pay fees directly. The client must consent in advance to direct
debiting of his investment account(s).
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Other Fees
Custodians may charge transaction fees on purchases or sales of securities,
including certain mutual funds and exchange-traded funds. These transaction
charges are usually small and incidental to the purchase or sale of a security.
In our view, the selection of the security is more important than the nominal fee
that the custodian charges to buy or sell the security. However, in most
instances, our firm recommends “no-load” mutual funds.
Custodians also may charge fees for allowing clients to hold certain alternative,
non-publicly traded securities in their accounts. Our firm does not purchase any
such securities but sometimes consents to clients holding these securities in
managed accounts as a courtesy.
Expense Ratios
Mutual funds generally charge a management fee for their services as
investment managers. The management fee is called an expense ratio. For
example, an expense ratio of 0.50 means that the mutual fund company
charges 0.5% for its services. These fees are in addition to the fees paid by the
client to ASSET PLANNING SERVICES, INC.
Performance figures quoted by mutual fund companies in various publications
are after their fees have been deducted.
Exchange-traded funds generally carry expense ratios as well.
Termination of Agreement
ASSET PLANNING SERVICES, INC.’s clients may terminate their agreements
with our firm at any time by notifying the firm of the desire to cancel. The firm
also reserves the right to terminate any agreement without cause at any time
by notice to the client.
Item 6: Performance-Based Fees
Sharing of Capital Gains
Fees are not based on a share of the capital gains or capital appreciation of
managed securities.
ASSET PLANNING SERVICES, INC. does not use a performance-based fee
structure because of the potential conflict of interest. Performance-based
compensation may create an incentive for an adviser to recommend an
investment that may carry a higher degree of risk to the client.
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Item 7: Types of Clients
Description
ASSET PLANNING SERVICES, INC.’s clients include individuals, retirement
plans, trusts, estates, as well as corporations and other business entities. The
firm’s clients primarily are concentrated in the Gulf South region of the United
States although the firm does have clients throughout the United States.
Client relationships vary in scope and length of service.
Account Minimums
The firm does not maintain or require account minimums.
Item 8: Methods of Analysis, Investment Strategies and Risk
of Loss
Methods of Analysis
ASSET PLANNING SERVICES, INC. employs fundamental and technical
analysis in reviewing and selecting securities for client accounts. In addition to
the firm’s own research, the firm relies on research available to it on account of
its relationship with Schwab Institutional.
Investment Strategies
ASSET PLANNING SERVICES, INC. recommends investment strategies to its
clients that are consistent with the clients’ individual financial situations and
objectives. Because of the nature of the firm’s clients, this approach most
commonly results in a balanced portfolio, one which allocates its assets among
equities, bonds, and money market funds in proportions congruent with an
assessment of the expected returns and risks for these investment vehicles.
We change the proportions from time to time as market conditions and our risk-
adjusted return expectations shift. Our first goal usually is to preserve capital.
Our second goal commonly is to generate capital appreciation and income. We
also change the proportions invested in the different investment vehicles when
client cash flow circumstances dictate change, i.e. if the client requires periodic
or regular distributions from the portfolio to meet personal cash flow needs.
In the equities part of the portfolio, we seek to purchase equity securities and/or
mutual funds/exchange-traded funds that we believe will provide opportunities
for growth in the value of the portfolio and/or which provide dividend income
plus some growth for the client’s portfolio. Of course, it is important to note that
equity markets tend to move in cycles, experiencing periods of rising prices and
periods of falling prices. This equity market risk often frustrates our attempts to
realize the appreciation in equity prices that we anticipate. It also can cause
losses to principal.
In the bond component of the portfolio, we seek to purchase fixed income
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securities and/or mutual funds/exchange-traded funds that we believe offer
attractive and timely payments of interest and principal. We seek to control
credit risk, which is the risk that a bond issuer will fail to pay interest and
principal in a timely manner, by investing almost entirely in investment grade
securities. Fixed income securities, however, are still subject to interest rate
risk which is the risk that a bond’s price will decline because of rising interest
rates. It is possible to lose principal investing in bonds because of these risks.
Money market instruments are short-term, liquid investments and include U.S.
Treasury bills and notes, municipal bonds, commercial paper, and negotiable
certificates of deposit, all with short maturities. These vehicles offer a high level
of principal protection and a modest level of income. Investing in these vehicles
is less likely to result in losses to principal than investing in equities and
intermediate or long-term bonds, but it nevertheless carries the risk of loss
under adverse market conditions. We typically employ these vehicles in a
portfolio to protect capital when we believe that the risks associated with
equities or bonds do not justify investments in those vehicles or to protect
dollars that are needed for anticipated personal cash flows, i.e. regular or
occasional distributions to clients.
The investment strategy for a specific client is based upon the objectives stated
by the client during consultations. The client may change these objectives at
any time.
Risk of Loss
All investment programs have certain risks that are borne by the investor. Our
investment approach constantly keeps the risk of loss in mind. Investors face
the following investment risks:
Interest-rate Risk: Fluctuations in interest rates may cause investment
prices to fluctuate. For example, when interest rates rise, yields on
existing bonds become less attractive, causing their market values to
decline.
Market Risk: The price of a security, bond, or mutual fund may drop in
reaction to tangible and intangible events and conditions. This type of
risk is caused by external factors independent of a security’s particular
underlying circumstances. For example, political, economic and social
conditions may trigger market events.
Inflation Risk: When any type of inflation is present, a dollar today will
not buy as much as a dollar next year, because purchasing power is
eroding at the rate of inflation.
Currency Risk: Overseas investments are subject to fluctuations in the
value of the dollar against the currency of the investment’s originating
country. This is also referred to as exchange rate risk.
Reinvestment Risk: This is the risk that future proceeds from
investments may have to be reinvested at a potentially lower rate of
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return (i.e. interest rate). This primarily relates to fixed income securities.
Business Risk: These risks are associated with a particular industry or a
particular company within an
industry. For example, oil-drilling
companies depend on finding oil and then refining it, a lengthy process,
before they can generate a profit. They carry a higher risk of profitability
than an electric company, which generates its income from a steady
stream of customers who buy electricity no matter what the economic
environment is like.
Liquidity Risk: Liquidity is the ability to readily convert an investment into
cash. Generally, assets are more liquid if many traders are interested in
a standardized product. For example, Treasury Bills are highly liquid,
while real estate properties are not.
Financial Risk: Excessive borrowing to finance a business’ operations
increases the risk of profitability, because the company must meet the
terms of its obligations in good times and bad. During periods of financial
stress, the inability to meet loan obligations may result in bankruptcy
and/or a declining market value.
Item 9: Disciplinary Information
Legal and Disciplinary
The firm and its employees have not been involved in legal or disciplinary
events related to past or present investment clients.
Item 10: Other Financial Industry Activities and Affiliations
Affiliations
ASSET PLANNING SERVICES, INC. has no arrangements with any related
person who is a broker-dealer, investment company, other investment adviser,
financial planning firm, commodity pool operator, commodity trading adviser or
futures commission merchant, banking or thrift institution, accounting firm, law
firm, insurance company or agency, pension consultant, real estate broker or
dealer, or an entity that creates or packages limited partnerships.
Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
Code of Ethics
ASSET PLANNING SERVICES, INC. has an ethical, professional, and legal
duty to act at all times as a fiduciary to its clients. This means that the firm puts
the interest of its clients ahead of its own, and carefully manages for any
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perceived or actual conflict of interest that may arise in relation to its advisory
services.
ASSET PLANNING SERVICES, INC. has adopted a Code of Ethics, which is
designed to ensure that we meet our fiduciary obligation to clients, enhance
our culture of compliance within the firm, and detect and prevent any violations
of securities laws. The firm will provide a copy of the Code of Ethics to any
client or prospective client upon request.
Participation or Interest in Client Transactions
ASSET PLANNING SERVICES, INC. and its employees may buy or sell
securities that are also held by clients. Employees may not trade their own
securities ahead of client trades. Employees must comply with the provisions
of the ASSET PLANNING SERVICES, INC. Compliance Manual.
Personal Trading
INC’s Chief
Claude Duet serves as ASSET PLANNING SERVICES,
Compliance Officer. He regularly reviews all employee trades, and the
Assistant Compliance Officer, Jillian Nelson, regularly reviews his trades. The
personal trading reviews ensure that the personal trading of employees does
not affect the markets and that clients of the firm receive preferential treatment.
Since most employee trades are small mutual fund trades or exchange-traded
fund trades, the trades do not affect the securities markets.
Item 12: Brokerage Practices
Selecting Brokerage Firms
for such services. ASSET PLANNING SERVICES,
the proven
integrity and
ASSET PLANNING SERVICES, INC. does not have any affiliation with product
sales firms. Specific custodian recommendations are made to clients based on
INC.
their need
recommends custodians based on
financial
responsibility of the firm and the best execution of orders at reasonable
commission rates.
ASSET PLANNING SERVICES, INC. recommends discount brokerage firms
and trust companies (qualified custodians), such as Charles Schwab
Institutional.
ASSET PLANNING SERVICES, INC. does not receive fees or commissions
from any of these arrangements.
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Best Execution
ASSET PLANNING SERVICES, INC. regularly reviews the execution of trades
at each custodian each quarter. The review is documented in the ASSET
PLANNING SERVICES, INC. Compliance Manual. Trading fees charged by the
custodians also are reviewed on a quarterly basis. ASSET PLANNING
SERVICES, INC. does not receive any portion of the trading fees.
Soft Dollars
ASSET PLANNING SERVICES, INC. maintains a policy of full and complete
disclosure to clients of its soft dollar arrangements. Soft dollar arrangements
are those in which broker-dealers provide products and services in recognition
of the allocation of brokerage to the broker-dealers.
At this time, the firm custodies the vast majority of its clients’ accounts at
Schwab Institutional and conducts transactions in these accounts by virtue of
its discretionary investment management authority. These transactions
generate commissions and fees paid to Schwab Institutional from the accounts.
As part of its arrangement with Schwab Institutional, the firm has access to
trading and operations services typically not available to Schwab Institutional
retail investors. It is the firm’s understanding that these services generally are
available to independent investment advisers (such as the firm) at no charge
so long as a total of $10 million of client assets are maintained at Schwab
Institutional. The firm easily meets this threshold.
The Schwab Institutional services available to the firm under its arrangement
includes research, brokerage, custody, as well as access to mutual funds and
other investments otherwise available only to institutional investors or requiring
higher minimum initial investments. Schwab Institutional also makes available
other products and services that benefit the firm and may not directly benefit its
clients’ accounts. Some of these other products and services assist the firm in
managing and administering client accounts. These include software and other
technology that provide access to client account data (such as trade
confirmations and account statements), provide research, pricing information
and other market data, facilitate payment of the firm’s fees from its clients’
accounts, and assist with back-office support, recordkeeping, and client
reporting. Many of these services generally may be used to service all or a
substantial number of the firm’s client accounts, including accounts not
maintained at Schwab Institutional.
include
information
technology consulting,
Schwab Institutional also provides the firm with information and consulting
services intended to help the firm manage and further develop its business.
These services
regulatory
compliance publications and presentations, and mock regulatory inspections
and internal control reviews by an independent third party. Schwab Institutional
16
typically discounts or waives the fees it otherwise would charge for some of
these services or pays all or part of the fees of a third party providing the
services to the firm.
The availability to the firm of the products and services discussed above is not
contingent upon the firm committing to Schwab Institutional any specific
amount of business (assets in custody or trading).
All of the firm’s soft dollar arrangements are subject to the periodic review and
approval of the firm’s Chief Compliance Officer. At this time, the firm has no
soft dollar arrangements and no obligation to generate commissions through
any broker.
Order Aggregation
Although Schwab Institutional currently serves as broker-dealer for the firm’s
clients’ discretionary accounts, the firm itself exercises considerable control
over trading. In its discretionary accounts, the firm conducts mutual fund trades,
fixed income security trades, small individual equity security trades, and
individual equity security batch trades through Schwab Advisor trading
platform. Because the firm conducts the vast majority of its clients’ individual
security transactions as batch trades, it has established specific procedures for
handling batch trades. These procedures are designed to ensure that clients
receive competitive prices for purchases and sales and to ensure that clients are
treated fairly among one another. The firm generally allocates equities
purchased or sold among participating clients on a pro rata basis. Each
participating client generally receives the average price of equities purchased
or sold. Batch trading enables clients to receive the same price on equities
purchased or sold.
Trade Errors
From time-to-time the firm may make an error in submitting a trade order. When
this occurs, the firm may place a correcting trade with the broker-dealer which
has custody of the account. If an investment gain results from the correcting
trade, the gain will remain in the account unless the same error involved other
client account(s) that should have received the gain. It is not permissible for the
client to retain the gain, or the firm confers with the client and the client decides
to forgo the gain (e.g. due to tax reasons). If the gain does not remain in the
client account and Charles Schwab & Company is the custodian, Schwab will
donate the amount of any gain $100 and over to charity. If a loss occurs greater
than $100, the firm will pay for the loss. Schwab will maintain the loss or gain
(if such gain is not retained in the client account) if it is under $100 to minimize
and offset its administrative time and expenses. Generally, if related trade
errors result in both gains and losses in an account, they may be netted. In
sum, in the event of a trading error which generates a loss, it is the firm’s policy
to take whatever steps are necessary to make the client whole.
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Item 13: Review of Accounts
Periodic Reviews
Account reviews are performed at least quarterly by advisors Claude Duet and
Jillian Nelson. Account reviews are performed more frequently when market
conditions dictate.
Review Triggers
Other conditions that may trigger a review are changes in the tax laws, new
investment information, and changes in a client's situation.
Regular Reports
Investment management clients receive quarterly reports from the firm. These
reports include information on the current allocation, position, and value of all
assets at the end of each quarter as well as information on all transactions in
each account during the reporting period.
Item 14: Client Referrals and Other Compensation
Incoming Referrals
ASSET PLANNING SERVICES, INC. has been fortunate to receive many client
referrals over the years. The referrals came from current clients, attorneys,
accountants, employees, personal friends of employees and other similar
sources. The firm does not compensate referring parties for these referrals.
Referrals Out
ASSET PLANNING SERVICES, INC. does not accept referral fees or any form
of remuneration from other professionals when a prospect or client is referred
to it.
Other Compensation
ASSET PLANNING SERVICES, INC. is a fee only advisory firm and receives
no commissions or payments from any source other than its clients.
Item 15: Custody
Account Statements
All client assets are held at qualified custodians, which means the custodians
provide account statements directly to clients at their address of record at least
quarterly and most often monthly.
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Performance Reports
Clients are urged to compare the account statements received directly from
their custodians to the performance report statements provided quarterly by
ASSET PLANNING SERVICES, INC.
Custody of Client Assets
Claude Duet is Trustee for two clients’ accounts and therefore has custody of
the assets in these accounts. The CCO and ACO shall ensure that the firm
maintains the following records for these accounts: a journal of all securities
transactions, movements, debits and credits; a separate ledger; copies of
confirmations of all transactions; and a record, by security, showing the client’s
interest and the location of the security. The firm engages the services of
LaPorte, A Professional Accounting Corporation, to conduct the required
annual surprise audits under the custody rule.
Financial Statements
ASSET PLANNING SERVICES, INC. frequently prepares and provides its
clients with detailed financial statements. On many occasions, the statements
contain approximations of values for client bank accounts, real estate, interests
in closely held businesses, and similar assets. These values are not always
accurate and very often are estimates based on dated information. The firm
uses the estimated values for long-term planning purposes where the exact
values of these assets are not material to the planning tasks.
Item 16: Investment Discretion
Discretionary Authority for Trading
ASSET PLANNING SERVICES, INC. accepts discretionary authority to
manage securities accounts on behalf of most clients. Under this
arrangement, the client grants authority to the firm to determine, without
obtaining specific client consent for each trade, the securities to be bought or
sold and the amount of the securities to be bought or sold. We note that
discretionary trading authority generally facilitates placing trades in client
accounts on the client’s behalf so that we may promptly implement the
investment policy that the client previously has approved.
With respect to the firm exercising investment discretion over an account, this
authority is granted through a limited power of attorney granted by the client
to ASSET PLANNING SERVICES, INC. through a client-executed custodial
application. All clients retain the right and ability to remove any and all of
ASSET PLANNING SERVICES, INC.’s discretionary authorities over the
client’s account at any time.
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Clients may impose restrictions on investing in certain securities or types of
securities.
For some clients, ASSET PLANNING SERVICES, INC. may provide ongoing
investment advice with respect to non-discretionary accounts as agreed upon
by the firm and the client and as documented in the client agreement.
Under either arrangement, the client always approves of the custodian to be
used and the commission rates paid to the custodian. ASSET PLANNING
SERVICES, INC. does not receive any portion of the transaction fees or
commissions paid by the client to any custodian.
Limited Power of Attorney
A limited power of attorney is a trading authorization for this purpose. Clients
for whom the firm manages discretionary accounts sign limited powers of
attorney authorizing the firm to conduct trading activities within the clients’
accounts.
Item 17: Voting Client Securities
Proxy Votes
ASSET PLANNING SERVICES, INC. does not take any action or render any
advice with respect to the voting of proxies solicited by or with respect to the
issuers of securities in which client assets may be invested. The voting of
proxies is the client’s responsibility.
Item 18: Financial Information
Financial Condition
ASSET PLANNING SERVICES, INC. does not have any financial impairment
that will preclude the firm from meeting its contractual commitments to clients.
The firm is not required to provide a balance sheet because it does not allow
or require prepayment of fees.
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This brochure supplement provides information about Claude Paul Duet, Jr. that
supplements the Asset Planning Services, Inc. brochure. You should have
received a copy of that brochure. Please contact Claude Paul Duet, Jr. if you did
not receive Asset Planning Services, Inc.’s brochure or if you have any questions
about the contents of this supplement.
Additional information about Claude Paul Duet, Jr. is also available on the SEC’s
website at www.adviserinfo.sec.gov.
Asset Planning Services, Inc.
Form ADV Part 2B – Individual Disclosure Brochure
for
Claude Paul Duet, Jr.
Personal CRD Number: 4332316
Investment Adviser Representative
Asset Planning Services, Inc.
509 W. 21st Avenue
Covington, LA 70433
(985) 867-8679
aps@assetplanningservices.net
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Item 2: Educational Background and Business Experience
Name:
Claude Paul Duet, Jr.
Born: 1944
Educational Background and Professional Designations:
Education:
B.A., Louisiana State University New Orleans – 1967
Masters Degree, Louisiana State University New Orleans – 1970
Doctorate, University of Georgia – 1972
Post Doctoral Studies, Finance, University of New Orleans and
Louisiana State University - 1996-1998
Business Background:
1979 – Present
President
Asset Planning Services, Inc.
1999
Adjunct Professor, Finance Department
University of New Orleans
1985 - 1990
President
Asset Planning Systems, Inc.
Item 3: Disciplinary Information
There are no legal or disciplinary events that are material to a client’s or prospective
client’s evaluation of this advisory business.
Item 4: Other Business Activities
Claude Paul Duet, Jr. is not engaged in any investment-related business or occupation
(other than this advisory firm).
Item 5: Additional Compensation
Claude Paul Duet, Jr. does not receive any economic benefit from any person, company,
or organization, other than Asset Planning Services, Inc. in exchange for providing clients
advisory services through Asset Planning Services, Inc.
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Item 6: Supervision
As Chief Compliance Officer of Asset Planning Services, Inc., Claude Paul Duet, Jr.
supervises all activities of the firm and adheres to all required regulations regarding the
activities of an Investment Adviser Representative, as well as all policies and procedures
outlined in the firm’s Code of Ethics and compliance manual. The phone number for
Claude Paul Duet, Jr. is (985) 867-8679.
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This brochure supplement provides information about Jillian Caruthers Nelson
that supplements the Asset Planning Services, Inc. brochure. You should have
received a copy of that brochure. Please contact Claude Paul Duet, Jr. if you did
not receive Asset Planning Services, Inc.’s brochure or if you have any questions
about the contents of this supplement.
Additional information about Jillian Caruthers Nelson is also available on the
SEC’s website at www.adviserinfo.sec.gov.
Asset Planning Services, Inc.
Form ADV Part 2B – Individual Disclosure Brochure
for
Jillian Caruthers Nelson
Personal CRD Number: 4428527
Investment Adviser Representative
Asset Planning Services, Inc.
509 W 21st Avenue
Covington, LA 70433
(985) 867-8679
jnelson@assetplanningservices.net
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Item 2: Educational Background and Business Experience
Name:
Jillian Caruthers Nelson
Born: 1978
Educational Background and Professional Designations:
Education:
BBA Finance, Millsaps College - 2001
Business Background:
11/2016 - Present
Portfolio Manager
Asset Planning Services, Inc.
09/2003 - 11/2016
Senior financial analyst
Johnson Rice & Company
07/2001 - 08/2003
Financial analyst
Morgan Keegan
Item 3: Disciplinary Information
There are no legal or disciplinary events that are material to a client’s or prospective
client’s evaluation of this advisory business.
Item 4: Other Business Activities
Jillian Caruthers Nelson is not engaged in any investment-related business or occupation
(other than this advisory firm).
Item 5: Additional Compensation
Jillian Caruthers Nelson does not receive any economic benefit from any person,
company, or organization, other than Asset Planning Services, Inc. in exchange for
providing clients advisory services through Asset Planning Services, Inc.
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Item 6: Supervision
As a representative of Asset Planning Services Inc, Jillian Caruthers Nelson is supervised
by Claude Duet, the firm's Chief Compliance Officer. Claude Duet is responsible for
ensuring that Jillian Caruthers Nelson adheres to all required regulations regarding the
activities of an Investment Adviser Representative, as well as all policies and procedures
outlined in the firm’s Code of Ethics and compliance manual. The phone number for
Claude Duet is (985) 867-8679.
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