Overview
- Headquarters
- Boston, MA
- Average Client Assets
- $3.8 million
- Minimum Account Size
- $1,000,000
- SEC CRD Number
- 172749
Fee Structure
Primary Fee Schedule (ATWATER 2025 AMENDED FORM ADV PART 2A)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $1,000,000 | 1.00% |
| $1,000,001 | $5,000,000 | 0.85% |
| $5,000,001 | $10,000,000 | 0.65% |
| $10,000,001 | and above | 0.45% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $10,000 | 1.00% |
| $5 million | $44,000 | 0.88% |
| $10 million | $76,500 | 0.76% |
| $50 million | $256,500 | 0.51% |
| $100 million | $481,500 | 0.48% |
Clients
- HNW Share of Firm Assets
- 94.61%
- Total Client Accounts
- 322
- Discretionary Accounts
- 322
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Regulatory Filings
Additional Brochure: ATWATER 2026 AMENDED FORM ADV PART 2A (2026-03-12)
View Document Text
Firm Brochure ADV Part 2A
Item 1 – Cover Page
Atwater Wealth Management, Inc.
Registered Investment Adviser
176 Federal Street, 5th Floor | Boston, Massachusetts | 02110
(617) 723-1439 - phone
(857) 350-3617 - fax
www.atwaterwealth.com
12 March 2026
NOTICE TO PROSPECTIVE CLIENTS: READ THIS DISCLOSURE BROCHURE IN ITS
ENTIRETY
All the material within this Brochure must be reviewed by those who are considering becoming a
client of our firm. This Brochure provides information about the qualifications and business
practices of Atwater Wealth Management, Inc. If you have any questions about the contents of
this Brochure, please contact us at (617) 723-1439 or cgaffney@atwaterwealth.com. Atwater
Wealth Management, Inc.’s IARD firm number is 172749.
In accordance with federal and state regulations, this Brochure is on file with the appropriate
securities regulatory authorities as required. The information provided within this Brochure is not
to be construed as an endorsement or recommendation by state securities authorities in any
jurisdiction within the United States, or by the United States Securities and Exchange Commission
(SEC). The information in this Brochure has not been approved or verified by the SEC or by any
state securities authority. Registration of a registered investment adviser does not imply any level
of skill or training. Additional information about Atwater Wealth Management, Inc. also is available
on the SEC’s website at www.adviserinfo.sec.gov.
Page 1 of 15
Firm Brochure ADV Part 2A
Item 2 – Material Changes
At least annually, this Item number will discuss only specific material changes that are made to
the Brochure and provide clients with a summary of such changes. We will also reference the
date of our last annual update of our Brochure. We will ensure that you receive a summary of any
material changes to this and subsequent Brochures within 120 days of the close of our business’
fiscal year. We may further provide other ongoing disclosure information about material changes,
as necessary. We will further provide you with a new Brochure as necessary based on changes
or new information, at any time, without charge.
This document dated 12 March 2026 contains no material changes since our last annual updating
amendment dated 13 March 2025. However, we have made the following changes:
• We are increasing the max hourly rate from $400 to $500 under Item 5.
• We are increasing the asset minimum for new clients from $1m to $2m under Item 7.
Additionally, we have made other changes that we do not consider material, solely to clarify or
enhance existing disclosures.
Currently, our Disclosure Brochure may be requested by contacting us at the number listed on
the cover page of this Brochure or at cgaffney@atwaterwealth.com. We welcome visitors to our
website at www.atwaterwealth.com for a comprehensive overview of our firm and the professional
services we offer.
Additional information about Atwater Wealth Management, Inc. is also available via the SEC’s
website www.adviserinfo.sec.gov. The SEC’s website also provides information about any
persons affiliated with Atwater Wealth Management, Inc. who are registered, or are required to
be registered, as investment adviser representatives of Atwater Wealth Management, Inc.
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Firm Brochure ADV Part 2A
Item 3 – Table of Contents
Part 2A
Item 1 – Cover Page ................................................................................................................................. 1
Item 2 – Material Changes ..................................................................................................................... 2
Item 3 – Table of Contents ..................................................................................................................... 3
Item 4 – Advisory Business ................................................................................................................... 4
Item 5 – Fees and Compensation ........................................................................................................ 6
Item 6 – Performance-Based Fees and Side-by-side Management ............................................ 7
Item 7 – Types of Clients ........................................................................................................................ 7
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ................................... 7
Item 9 – Disciplinary Information ....................................................................................................... 10
Item 10 – Other Financial Industry Activities and Affiliations .................................................... 10
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading ...................................................................................................................................................... 11
Item 12 – Brokerage Practices ............................................................................................................ 11
Item 13 – Review of Accounts ............................................................................................................ 13
Item 14 – Client Referrals and Other Compensation .................................................................... 14
Item 15 – Custody .................................................................................................................................. 14
Item 16 – Investment Discretion ......................................................................................................... 15
Item 17 – Voting Client Securities ...................................................................................................... 15
Item 18 – Financial Information .......................................................................................................... 15
Item 19 – Requirements for State Registered Advisers ............................................................... 15
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Firm Brochure ADV Part 2A
Item 4 – Advisory Business
Atwater Wealth Management, Inc. (“AWM,” “Atwater,” “the Firm,” “our,” or “we”) is an independent
investment advisory firm. The firm’s founding member Caroline Gaffney started AWM in 2008 and
organized the firm as a corporation in 2013. AWM registered as an independent investment
adviser at both the state and federal level since December 23, 2014. Currently, we are registered
as an investment adviser with the SEC and have notice filed with the appropriate states in which
notice filings are required.
AWM provides fee-only investment advisory services primarily to individual clients and high-net
worth individuals.
Investment strategies and recommendations are tailored to the individual needs of each client.
Although AWM generally exercises limited investment discretion for each account that it advises,
the portfolio composition within the same investment objective may, at any given time, differ as to
composition. As a result, the performance of an account within a particular investment objective
may differ from other accounts within that same investment objective. Clients should not expect
that the performance of their portfolios will be identical to that of another client. These differences
in portfolio composition are attributable to a variety of factors, including, but not limited to, the type
of account, clients’ restrictions and guidelines, sizes, and significant account activity (e.g.,
significant number of contributions and/or withdrawals).
In addition to investment advisory services, we also provide targeted financial advisory services
on an as-needed basis. The financial advisory services include, but are not limited to, cash flow
planning, retirement needs analysis, tax-efficient distribution strategies, gift and estate planning,
insurance planning, annuity reviews, and education planning.
As of December 31, 2025, AWM has $248,226,322 under management. All were managed on a
discretionary basis, and $0 is managed on a non-discretionary basis.
Asset Management
We have an affirmative duty of care, loyalty, honesty, and good faith to act in the best interests of
our clients. AWM must abide by honest and ethical business practices including, but not
limited to:
• Not inducing trading in a client's account that is excessive in size or frequency in view of the
financial resources and character of the account;
• Making recommendations with reasonable belief that they are appropriate based on the
information furnished by the client;
• Placing discretionary orders only after obtaining client’s written trading authorization contained
within the advisory agreement or via separate amendment;
• Not borrowing money or securities from, or lending money or securities to a client;
• Not placing an order for the purchase or sale of a security if the security is not registered, or
the security or transaction is not exempt from registration in the specific state;
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Firm Brochure ADV Part 2A
We ensure that we will:
• Allocate securities in a manner that is fair and equitable to all clients.
• Not effect principal or agency-cross transactions for client accounts.
IRA Rollover Recommendations
For purposes of complying with the DOL's Prohibited Transaction Exemption 2020-02 ("PTE
2020-02"), when applicable, we are providing the following acknowledgment to clients. When we
provide investment advice to clients regarding their retirement plan account or individual
retirement account, we are a fiduciary within the meaning of Title I of the Employee Retirement
Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing
retirement accounts. The way we make money creates some conflicts with client interests. We
operate under an exemption that requires us to act in the clients’ best interest and not put our or
our employees’ interest ahead of the clients. Under this exemption, we must:
• meet a professional standard of care when making investment recommendations (give
prudent advice),
• never put our or our employees’ financial interests ahead of the clients when making
recommendations (give loyal advice),
• avoid making misleading statements about conflicts of interest, fees, and investments,
follow policies and procedures designed to ensure that our and our employees give
•
advice that is in the clients’ best interest,
• charge no more than is reasonable for services, and
• give the clients basic information about conflicts of interest.
We benefit financially from the rollover of the clients’ assets from a retirement account to an
account that we manage or provide investment advice, because the assets increase our assets
under management and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover
when our and our employees believe it is in the client’s best interest.
Wrap Fee Program
AWM offers a Wrap Fee Program sponsored by LPL Financial as a platform, whereby AWM pays
the transaction charges for all our clients who participate in AWM’s wrap fee program. Clients
participating in a wrap fee arrangement pay a single fee for advisory, brokerage and custodial
services. Atwater does not pass this charge on to the client, nor does Atwater increase its fee to
compensate for these charges. AWM absorbs the transaction charges as a business expense.
More information about the Wrap Fee Program can be found in our Wrap Fee Brochure ADV Part
2A, Appendix 1.
The overall cost you will incur if you participate in our wrap fee program may be higher or lower
than you might incur by paying transaction costs separately. To compare the cost of the wrap fee
program with non-wrap fee portfolio management services, you should consider the frequency of
trading activity associated with our investment strategies, the brokerage commissions charged
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other broker/dealers, and the advisory fees charged by investment advisers. We will review with
clients any separate program fees that may be charged to clients.
There is no difference in how wrap fee accounts are managed. All accounts are managed in the
same manner as disclosed in our Brochure ADV Part 2A and in our Wrap Fee Brochure ADV Part
2A, Appendix 1.
Hourly Consulting Services
AWM may provide consulting services on an hourly or fixed fee basis. These services may
include, as selected by the client in the consulting agreement, advice regarding tax planning,
investment planning, retirement planning, estate planning, cash flow/budget planning, business
planning, education planning, and personal financial planning. The services consider information
collected from the client such as financial status, investment objectives, and tax status, among
other data. AWM may or may not deliver to the client a written analysis or report as part of the
services. Consulting fees are tailored to the individual needs of the client based on the
investment objective chosen by the client. The engagement terminates upon final consultation
with and/or delivery of written analysis or report to the client. The specific manner in which fees
are charged is established in a client’s written agreement with us.
Item 5 – Fees and Compensation
The specific way fees are charged by the firm is established in a client’s written agreement and
account application between the client and AWM and is based on the following fee schedule.
Fee Schedule:
Annual Advisory Fee%
Account Balance
First $1,000,000.00
Next $1,000,001.00 - $5,000,000.00
Next $5,000,001.00 - $10,000,000.00
Next $10,000,001.00 +
1.00%
0.85%
0.65%
0.45%
Our fees are payable quarterly, in advance. Fees are calculated based on the quarter end balance
of the portfolio, as determined by the custodian, at the end of the previous quarter. We will
generate invoices for all investment advisory clients on a quarterly basis. Each invoice reflects
the amount to be debited by the custodian and paid to us for the upcoming quarter’s investment
advisory fee, per the Account Agreement signed by the client at the inception of the agreement.
Our clients authorize the account custodian to debit their client account for our investment
advisory fee. At the inception of the relationship and each quarter thereafter, we will notify your
custodian of the amount of the fee due and payable to us through our fee schedule and contract.
The custodian does not validate or check our fee, its calculation, or the assets on which the fee
is based. The custodian will “deduct” the fee from your account(s) or, if you have more than one
account, from the account you have designated to pay our advisory fees.
Fees may be negotiable based on previous relationships and other factors, such as aggregate
level of assets with our firm, anticipated future earnings capacity at our firm, anticipated future
additional assets at our firm, account composition at our firm, negotiations with the client, etc.
Therefore, clients with similar assets under management and investment objectives may pay
higher or lower fees than other clients. No increase in our fee(s) shall be effective without prior
written notification to clients of at least thirty (30) days.
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Each quarter you will receive a statement directly from your custodian showing all transactions,
positions, and credits/debits into or from your account; the statements after the quarter-end will
reflect these transactions, including the advisory fee paid by you to us.
In some instances, we and the client may agree on a fee schedule different from that set forth
above.
The Account Agreement may be terminated at any time upon notice by either party. Fees paid in
advance will be prorated to the date of termination and any unearned portion of the fee will be
refunded to the client.
Fees for consulting and financial planning services are charged on an hourly or fixed fee basis.
The maximum hourly fee to be charged to any client will not exceed $500. Fixed fees range from
$2,500.00 to $10,000.00. Fees for such services are negotiable. Fees are due upon execution of
an Agreement with AWM, and we will deliver the financial plan and services within the first six
months. The client generally makes a check payable to AWM for consulting and financial planning
services. The total estimated fee, as well as the ultimate fee charged, is based on the scope and
complexity of the engagement. AWM is not under any obligation to repay any portion of the fees
paid prior to the termination of this agreement. Lower fees for comparable services may be
available from other sources.
Our fees are exclusive of brokerage commissions, transaction fees, and other related costs and
expenses which shall be incurred by the client. Clients may incur certain charges imposed by
custodians, brokers, third party investment and other third parties such as fees charged by
managers, custodial fees, deferred sales charges, odd-lot differentials, transfer taxes, wire transfer
and electronic fund fees, and other fees and taxes on brokerage accounts and securities
transactions. Mutual funds and exchange traded funds also charge internal management fees,
which are disclosed in a fund’s prospectus. Such charges, fees and commissions are exclusive of
and in addition to Atwater’s fee, and we do not receive any portion of these fees and costs.
Item 6 – Performance-Based Fees and Side-by-side Management
Neither the firm nor any supervised persons accept performance-based fees, fees based on a
share of capital gains or capital appreciation of the assets of a client such as a hedge fund or
other pooled investment vehicle.
Item 7 – Types of Clients
AWM provides investment advice to individuals and high net worth individuals.
We ordinarily require a minimum of $2,000,000 in manageable assets to open and maintain an
account. Exceptions may be made under certain circumstances (e.g., for related accounts and
for the accounts of our personnel and their family members).
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
We emphasize continuous and regular account supervision. As part of our asset management
service, we generally create a portfolio consisting of exchange traded funds (“ETFs”), mutual funds,
and separately managed accounts. We will also review and manage individual stocks or bonds, stock
options, and other public and private securities or investments as appropriate.
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The client’s individual investment strategy is tailored to their specific needs and may include some
or all the previously mentioned securities. Each portfolio will be initially designed to meet a particular
investment goal, which we determine to be suitable for the client’s circumstances. Once the
appropriate portfolio has been determined, we review the portfolio at least quarterly and if necessary,
rebalance the portfolio based upon the client’s individual needs, stated goals and objectives. Each
client can place reasonable restrictions on the types of investments to be held in the portfolio.
The firm uses a combination of fundamental and technical analysis to formulate investment advice
when managing assets. Depending on the analysis, the firm will implement a long- or short-term
trading strategy based on the objectives and risk tolerance of a particular client.
Fundamental analysis involves an evaluation of the financial condition and competitive position
of a particular fund or issuer which typically involves an analysis of an issuer’s management team,
investment strategies, style, past performance, reputation, and financial strength in relation to the
asset class concentrations and risk exposures of the firm’s model asset allocations. A substantial
risk in relying upon fundamental analysis is that while the overall health and position of a company
may be good, evolving market conditions may negatively impact the security.
Technical analysis involves the examination of past market data rather than specific issuer
information in determining the recommendations made to clients. Technical analysis may involve
the use of mathematical-based indicators and charts, such as moving averages and price
correlations, to identify market patterns and trends which may be based on investor sentiment
rather than the fundamentals of the company. A substantial risk in relying upon technical analysis
is that identifying historical trends may not help to predict such trends in the future. Even if the
trend will eventually reoccur, there is no guarantee that AWM will be able to accurately predict
such a reoccurrence. Past performance does not guarantee future results, and results will vary.
General Risks Disclosures
• Legal and Regulatory Matters Risks: Legal developments which may adversely impact
investing and investment-related activities can occur at any time. “Legal Developments”
means changes and other developments concerning foreign, as well as US federal, state and
local laws and regulations, including adoption of new laws and regulations, amendment or
repeal of existing laws and regulations, and changes in enforcement or interpretation of
existing laws and regulations by governmental regulatory authorities and self-regulatory
organizations (such as the SEC, the US Commodity Futures Trading Commission, the Internal
Revenue Service, the US Federal Reserve and the Financial Industry Regulatory Authority).
Our management of accounts may be adversely affected by the legal and/or regulatory
consequences of transactions affected for the accounts. Accounts may also be adversely
affected by changes in the enforcement or interpretation of existing statutes and rules by
governmental regulatory authorities or self-regulatory organizations.
• System Failures and Reliance on Technology Risks: Our investment strategies, operations,
research, communications, risk management, and back-office systems rely on technology,
including hardware, software, telecommunications, internet-based platforms, and other
electronic systems. Additionally, parts of the technology used are provided by third parties
and are, therefore, beyond our direct control. We seek to ensure adequate backups of
hardware, software, telecommunications, internet-based platforms, and other electronic
systems, when possible, but there is no guarantee that our efforts will be successful. In
addition, natural disasters, power interruptions and other events may cause system failures,
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which will require the use of backup systems (both on- and off-site). Backup systems may not
operate as well as the systems that they back up and may fail to properly operate, especially
when used for an extended period. To reduce the impact a system failure may have, we
continually evaluate our backup and disaster recovery systems and perform periodic checks
on the backup systems’ conditions and operations. Despite our monitoring, hardware,
telecommunications, or other electronic systems malfunctions may be unavoidable, and result
in consequences such as the inability to trade for or monitor client accounts and portfolios. If
such circumstances arise, the Investment Committee will consider appropriate measures for
clients.
• Cybersecurity Risk: A portfolio is susceptible to operational and information security risks due
to the increased use of the internet. In general, cyber incidents can result from deliberate
attacks or unintentional events. Cyberattacks include, but are not limited to, infection by
computer viruses or other malicious software code, gaining unauthorized access to systems,
networks, or devices through “hacking” or other means for the purpose of misappropriating
assets or sensitive information, corrupting data, or causing operational disruption.
Cybersecurity failures or breaches by third-party service providers may cause disruptions and
impact on the service providers’ and our business operations, potentially resulting in financial
losses, the inability to transact business, violations of applicable privacy and other laws,
regulatory fines, penalties, reputational damage, reimbursement, or other compensation
costs, and/or additional compliance costs. While we have established business continuity
plans and risk management systems designed to prevent or reduce the impact of such
cyberattacks, there are inherent limitations in such plans and systems due in part to the
everchanging nature of technology and cyberattack tactics.
• Pandemic Risks: The novel coronavirus rapidly became a pandemic and resulted in
disruptions to the economies of many nations, individual companies, and the markets in
general, the impact of which was material. This created closed borders, quarantines, supply
impacting global markets in an
chain disruptions and general anxiety, negatively
unforeseeable manner. The impact of the novel coronavirus and other such future infectious
diseases in certain regions or countries may be greater or less due to the nature or level of
their public health response or due to other factors. Health crises caused by the recent
coronavirus outbreak or future infectious diseases may exacerbate other pre-existing political,
social, and economic risks in certain countries. The impact of such health crises may be quick,
severe and of unknown duration. These pandemics, and other epidemics and pandemics that
may arise in the future, could result in continued volatility in the financial markets and could
have a negative impact on investment performance.
• Emerging Technology: From time to time, we can use emerging technologies, such as artificial
intelligence (“AI”), as a complement to operational and investment research processes. We
can also invest in companies developing or leveraging emerging technology. Emerging
technology and AI are wide-ranging terms and include a broad spectrum of technologies and
applications, such as machine learning, deep learning, neural networks, and natural language
processing, that are quickly evolving. Such emerging technology and AI present unique risks.
For example, the automation of tasks previously performed by humans can potentially lead to
job displacement and economic disruption. Data privacy concerns arise when AI systems
collect and analyze vast amounts of personal data, which can be misused or inadequately
protected. Additionally, the rapid development of these technologies often outpaces the
creation of appropriate regulations, resulting in ethical challenges such as bias in AI algorithms
and the potential for misuse in surveillance, investment decisions or other biases. New
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security vulnerabilities can also emerge as AI tools are developed, making systems potentially
more susceptible to cyberattacks when using emerging AI technologies.
Please note, investing in securities involves risk of loss that clients should be prepared to bear.
There are different types of investments that involve varying degrees of risk, and it should not be
assumed that the future performance of any specific investment or investment strategy will be
profitable or equal to any specific performance level(s). Past performance is not indicative of
future results.
The firm’s methods of analysis and investment strategies do not represent any significant or
unusual risks. However, all strategies have inherent risks and performance limitations such as:
• Market Risk: the risk that the value of securities may go up or down, sometimes rapidly or
unpredictably, due to factors affecting securities markets generally or industries.
•
Interest Rate Risk: the risk that fixed income securities will decline in value because of an
increase in interest rates; a bond or a fixed income fund with a longer duration will be more
sensitive to changes in interest rates than a bond or bond fund with a shorter duration.
• Credit Risk: the risk that an investor could lose money if the issuer or guarantor of a fixed
income security is unable or unwilling to meet its financial obligations.
The above list of risk factors is not intended to be a complete list or explanation of the risks
involved in an investment strategy. You are encouraged to consult your financial advisor, legal
counsel, and tax professional on an initial and continuous basis in connection with selecting and
engaging in the services provided by us. In addition, due to the dynamic nature of investments
and markets, strategies may be subject to additional and different risk factors not discussed
above.
Item 9 – Disciplinary Information
AWM has never been the subject of an investment-related or legal complaint. To the best of our
knowledge, no employee has ever been the subject of an investment-related regulatory complaint
or litigation.
Item 10 – Other Financial Industry Activities and Affiliations
AWM is not engaged in any other financial industry activities other than giving investment and
financial advisory advice. AWM does not sell products or services other than investment advice
to its clients. AWM does not have any arrangements that are material to its advisory business or
its clients with a related person who is a broker-dealer, investment company, other investment
adviser, financial planning firm, futures commission merchant, commodity pool operator,
commodity trading adviser, bank or thrift institution, accounting firm, law firm, insurance company
or agency, pension consultant, real estate broker or dealer or an entity that creates or packages
limited partnerships.
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Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading
AWM maintains a Code of Ethics, which serves to establish a standard of business conduct for
all employees that are based upon fundamental principles of openness, integrity, honesty, and
trust.
The Code of Ethics includes guidelines regarding personal securities transactions of its
employees and investment advisor representatives. The Code of Ethics permits employees and
investment advisors or related persons to invest for their own personal accounts in the same or
different securities that an investment advisor representative may purchase for clients in program
accounts. This presents a conflict of interest because trading by an employee or investment
advisor representatives in a personal securities account in the same or different security on or
about the same time as trading by a client could potentially disadvantage the client. AWM
addresses this conflict of interest by requiring in its Code of Ethics that employees and investment
advisor representatives report certain personal securities transactions and holdings to the Chief
Compliance Officer for review.
An investment adviser is considered a fiduciary. As a fiduciary, it is an investment adviser’s
responsibility to provide fair and full disclosure of all material facts and to always act solely in the
best interest of each of our clients. We have a fiduciary duty to all clients. Our fiduciary duty is
considered the core underlying principle for our Code of Ethics which also includes Insider Trading
and Personal Securities Transactions Policies and Procedures. We require all our supervised
persons to conduct business with the highest level of ethical standards and to comply with all
federal and state securities laws at all times. Upon employment or affiliation and at least annually
thereafter, all supervised persons will sign an acknowledgement that they have read, understand,
and agree to comply with our Code of Ethics. Our firm and supervised persons must conduct
business in an honest, ethical, and fair manner and avoid all circumstances that might negatively
affect or appear to affect our duty of complete loyalty to all clients. This disclosure is provided to
give all clients a summary of our Code of Ethics. However, if a client or a potential client wishes
to review our Code of Ethics in its entirety, a copy will be provided promptly upon request.
It is the expressed policy of our firm that no person employed by us may purchase or sell any
security prior to a transaction being implemented for an advisory account, thereby preventing an
employee from benefiting from transactions placed on behalf of advisory accounts.
Neither AWM nor a related person recommends to clients, or buys or sells for client accounts,
securities in which AWM investment advisors, employees, or a related person has a material
financial interest.
Item 12 – Brokerage Practices
AWM will supervise and direct the investments of the client accounts subject to such limitations
as the client imposes in writing, if any. With respect to the client’s account and without prior
consultation with the client, AWM will (a) direct the purchase, sale, exchange, conversion, and
otherwise trade ETFs, mutual funds and other securities including money market instruments, (b)
direct the number of securities purchased, sold, exchanged, and otherwise traded; and (c) place
orders for the execution of such securities transactions.
All client assets are held by third-party custodians. AWM recommends that clients use LPL
Financial to custody our client’s assets. AWM does receive support services from LPL Financial,
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Firm Brochure ADV Part 2A
many of which assist AWM to better monitor and service program accounts maintained at LPL
Financial. These support services and/or products may be received without cost, at a discount,
and/or at a negotiated rate, and may include the following:
investment-related research,
•
• pricing information and market data,
• software and other technology that provide access to client account data,
• compliance and/or practice management-related publications,
• consulting services,
• attendance at conferences, meetings, and other educational and/or social events,
• marketing support,
• computer hardware and/or software, and
• other products and services used by the firm in furtherance of its investment advisory
business operations.
These support services are generally available to independent investment advisors and are not
the result of soft dollar arrangements or any other express arrangements with LPL Financial.
AWM will continue to receive the services regardless of the volume of client transactions executed
with LPL Financial. Clients do not pay more for these support services because of this
arrangement. There is no corresponding commitment made by AWM to LPL Financial or any
other entity to invest any specific amount or percentage of client assets in any specific securities
because of the arrangement.
As a result of receiving these services, AWM may have an incentive to continue to use or expand
the use of LPL Financial services. Our firm examined this conflict of interest when we chose to
enter the relationship with LPL and we have determined that the relationship is in the best interest
of our firm’s clients and satisfies our fiduciary obligations, including our duty to seek best
execution.
LPL Financial charges brokerage commissions and transaction fees for affecting certain securities
transactions (i.e., transaction fees are charged for certain no-load mutual funds, commissions are
charged for individual equity and debt securities transactions).
LPL Financial may charge ticket prices that are higher than another qualified broker-dealer might
charge to affect the same transaction where we determine in good faith that the commission is
reasonable in relation to the value of the brokerage and research services received. In seeking
best execution, the determinative factor is not the lowest possible cost, but whether the
transaction represents the best qualitative execution, taking into consideration the full range of a
broker-dealer’s services, including the value of research provided, execution capability,
commission rates, and responsiveness. Accordingly, although we will seek competitive rates, to
the benefit of all clients, we may not necessarily obtain the lowest possible commission rates for
specific client account transactions.
LPL Financial is AWM’s sole and exclusive broker-dealer to execute transactions in client
accounts. Clients should understand that not all advisors require their clients to direct brokerage
to one custodian. By directing brokerage to LPL Financial we may be unable to achieve the most
favorable execution of client transactions, which may cost clients more money. Additionally, we
do not allow clients to direct brokerage away from LPL Financial.
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Firm Brochure ADV Part 2A
Allocation of Investment Opportunities and Orders
We have adopted the following policies and procedures related to the fair allocation of investment
opportunities. These policies are designed to help ensure that each client receives fair and
equitable treatment in the investment process.
• Transactions for each client account are generally executed independently, considering the
client’s unique financial situation, even when trading the same security. However, when
feasible, we may aggregate transactions in the same security across multiple client accounts
to facilitate best execution. In such cases, all clients included in the aggregated trade receive
the same average share price.
• When orders cannot be aggregated, we employ a trading process that is fair among all clients,
regardless of size.
• Accounts in which our employees or affiliates have a beneficial interest, or accounts in which
conflict of interest exists, do not receive preferential treatment.
• All clients receive fair and equitable treatment for investment opportunities that are too limited
to be effectively allocated among all accounts.
When orders are generated, the decision on which accounts should participate, and in what
amount, is based on the type of security or other asset, the present or desired structure of the
various portfolios and the nature of the client’s goals. Other factors include risk tolerance, tax
status, permitted investment techniques and, for fixed-income accounts, the size of the account
and other practical considerations. As a result, we may have different price limits for buying or
selling a security in different accounts. Portfolio information systems, portfolio reports and quality
control reports permit us to consider these factors as appropriate.
When our investment professionals decide to sell a security regardless of tax considerations, both
taxable and tax-deferred accounts are eligible for sale simultaneously. In situations where tax
gains influence the sale, securities in the tax-deferred accounts may be placed for sale first, as
additional time is needed to consider the tax implications for each taxable account. Conversely,
when tax losses influence the sale, AWM may prioritize taxable clients first, as the loss has a
specific impact each year. In any event, the prioritization process is applied consistently over time.
Item 13 – Review of Accounts
AWM conducts account reviews on an ongoing basis. Accounts are reviewed under the direction
and oversight of Caroline Gaffney, CEO, Chief Investment Officer, and Chief Compliance Officer.
All investment supervisory clients are advised that it remains their responsibility to advise AWM
of any changes in their investment objectives and/or financial situation. All clients (in person or
via telephone) are encouraged to review financial planning issues (to the extent applicable),
investment objectives and account performance with AWM on at least an annual basis.
Account reviews may also be conducted based on the occurrence of a triggering event, such as
a change in client investment objectives and/or financial situation, market corrections and client
requests.
The annual meeting may occur by phone, in person, via e-mail, or via video conference and
Page 13 of 15
Firm Brochure ADV Part 2A
documentation will be maintained to evidence that at a minimum the following topics were
reviewed:
Investment objective and goals
• Client’s financial status
• Risk tolerance
• Time horizon
•
• Asset allocation and/or account holdings
Clients are provided, at least quarterly, with written transaction confirmation notices and regular
written summary account statements directly from their portfolio custodian. AWM may also
provide a written report summarizing account activity and performance.
Item 14 – Client Referrals and Other Compensation
AWM does not have any agreements in place to pay solicitors a portion of advisory fees. AWM
does not directly or indirectly compensate any person who is not a supervised person for client
referrals.
Item 15 – Custody
AWM does not have custody of client funds or securities. LPL Financial serves as the custodian
of client assets on behalf of AWM.
LPL Financial as the custodian sends statements at least quarterly to clients showing all
disbursements in account including the amount of the advisory fees paid to advisor, the value of
client assets upon which advisor’s fee was based, and the specific way advisor’s fee was
calculated. Clients provide authorization to LPL Financial permitting advisory fees to be deducted
from client advisory account. AWM, utilizing a third-party billing software system, calculates the
advisory fees and directs LPL to deduct them from client’s account every quarter. In addition to
the custodian statement, AWM provides an investment statement at client meetings which
includes performance and asset allocation information. You should compare the account
statements you receive from LPL Financial with those you receive from us.
AWM may also provide advisory services on assets held at different third-party custodians. There
are certain securities that are held at third parties, and not at LPL Financial. For example, hedge
funds and separately managed accounts are often held directly with the investment sponsor. For
those outside positions, clients will receive confirmations and statements directly from the
investment sponsor.
For outside positions not custodied at LPL Financial, LPL Financial may receive information (e.g.,
number of shares held and market value) from the investment sponsor and display that
information on statements and reports prepared by LPL Financial. Such information also may be
used to calculate performance in performance reports prepared by LPL Financial.
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Firm Brochure ADV Part 2A
Item 16 – Investment Discretion
Discretionary Management
We receive limited discretionary authority from the client at the outset of an advisory relationship
to select the identity and number of securities to be bought or sold. Such authority is provided in
our contract with each client. In all cases, however, such discretion is to be exercised in a manner
consistent with the stated investment objectives for the client account. Client investment
guidelines may or may not limit the scope of potential investments. As a result, clients can impose
restrictions on investing in certain securities or types of securities. When selecting securities and
determining amounts, we observe the investment policies, limitations, and restrictions of the
client. Investment guidelines and restrictions must be provided to us in writing.
Item 17 – Voting Client Securities
AWM does not vote client proxies, but third-party money managers selected or recommended by
our firm may vote proxies for clients. Clients will otherwise receive their proxies or other
solicitations directly from their custodian. Clients may contact AWM at the number listed on the
cover page of this Brochure to discuss any questions they may have with a particular solicitation.
AWM does not accept authority to act with respect to legal proceedings relating to securities held
in the account.
Item 18 – Financial Information
AWM does not require or solicit prepayment of more than $1,200.00 in advisory fees per client,
six months or more in advance.
There are currently no financial conditions that are reasonably likely to impair the firm’s ability to
meet contractual commitments to clients. At no time has AWM been the subject of a bankruptcy
petition.
Item 19 – Requirements for State Registered Advisers
We are an SEC registered investment adviser; this section does not apply to us.
Page 15 of 15
Additional Brochure: ATWATER 2026 ANNUAL WRAP BROCHURE (2026-03-12)
View Document Text
Wrap Fee Brochure ADV Part 2A Appendix 1
Item 1 – Cover Page
Atwater Wealth Management, Inc.
Registered Investment Adviser
176 Federal Street – 5th Floor | Boston, Massachusetts | 02110
(617) 723-1439 – phone
(857) 350-3617 - fax
www.atwaterwealth.com
12 March 2026
NOTICE TO PROSPECTIVE CLIENTS: READ THIS DISCLOSURE BROCHURE IN ITS
ENTIRETY
All the material within this Brochure must be reviewed by those who are considering becoming a
client of our firm. This wrap fee brochure provides information about the qualifications and
business practices of Atwater Wealth Management, Inc. If you have any questions about the
contents of this Brochure, please contact us at (617) 723-1439 or cgaffney@atwaterwealth.com.
Atwater Wealth Management, Inc.’s IARD firm number is 172749.
In accordance with federal and state regulations, this Brochure is on file with the appropriate
securities regulatory authorities as required. The information provided within this Brochure is not
to be construed as an endorsement or recommendation by state securities authorities in any
jurisdiction within the United States, or by the United States Securities and Exchange Commission
(SEC). The information in this Brochure has not been approved or verified by the SEC or by any
state securities authority. Registration of a registered investment adviser does not imply any level
of skill or training. Additional information about Atwater Wealth Management, Inc. also is available
on the SEC’s website at www.adviserinfo.sec.gov.
Page 1 of 12
Wrap Fee Brochure ADV Part 2A Appendix 1
Item 2 – Material Changes
At least annually, this Item number will discuss only specific material changes that are made to
the wrap fee brochure (“Brochure”) and provide clients with a summary of such changes. We will
also reference the date of our last annual update of our Brochure. We will ensure that you receive
a summary of any material changes to this and subsequent Brochures within 120 days of the
close of our business’ fiscal year. We may further provide other ongoing disclosure information
about material changes, as necessary. We will further provide you with a new Brochure as
necessary based on changes or new information, at any time, without charge.
This document dated 12 March 2026 contains no material changes since our last annual updating
amendment dated 27 February 2025. However, we have made the following changes:
• We are increasing the max hourly rate from $400 to $500 under Item 4.
• We are increasing the asset minimum for new clients from $1m to $2m under Item 5.
Additionally, we have made other changes that we do not consider material, solely to clarify or
enhance existing disclosures.
Currently, our Disclosure Brochure may be requested by contacting us at the number listed on
the cover page of this Brochure or at cgaffney@atwaterwealth.com. We welcome visitors to our
website at www.atwaterwealth.com for a comprehensive overview of our firm and the
professional services we offer.
Additional information about Atwater Wealth Management, Inc. is also available via the SEC’s
website www.adviserinfo.sec.gov. The SEC’s website also provides information about any
persons affiliated with Atwater Wealth Management, Inc. who are registered, or are required to
be registered, as investment adviser representatives of Atwater Wealth Management, Inc.
Page 2 of 12
Wrap Fee Brochure ADV Part 2A Appendix 1
Item 3 – Table of Contents
Item 1 – Cover Page ..................................................................................................................... 1
Item 2 – Material Changes ............................................................................................................ 2
Item 3 – Table of Contents ............................................................................................................ 3
Item 4 – Services, Fees and Compensation ................................................................................. 4
Item 5 – Account Requirements and Types of Clients .................................................................. 7
Item 6 – Portfolio Manager Selection and Evaluation ................................................................... 7
Item 7 – Client Information Provided to Portfolio Managers ....................................................... 10
Item 8 – Client Contact with Portfolio Managers ......................................................................... 11
Item 9 – Additional Information ................................................................................................... 11
Item 10 – Requirements for State Registered Advisers .............................................................. 12
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Wrap Fee Brochure ADV Part 2A Appendix 1
Item 4 – Services, Fees and Compensation
Services
Atwater Wealth Management, Inc. (“AWM,” “Atwater,” “the Firm,” “our,” or “we”) is an independent
investment advisory firm. The firm’s founding member Caroline Gaffney started AWM in 2008
and organized the firm as a corporation in 2013. AWM registered as an independent investment
adviser at both the state and federal level since December 23, 2014. Currently, we are registered
as an investment adviser with the SEC and have notice filed with the appropriate states in which
notice filings are required.
AWM offers a Wrap Fee Program sponsored by LPL Financial as a platform whereby AWM pays
the transaction charges for all our clients who participate in the wrap fee program. Atwater does
not pass this charge on to the client, nor does Atwater increase its fee to compensate for these
charges. AWM absorbs the transaction charges as a business expense.
There is no difference in how wrap fee accounts and non-wrap fee accounts are managed. All
accounts are managed in the same manner as disclosed in our Brochure ADV Part 2A and in this
Wrap Fee Brochure ADV Part 2A, Appendix 1.
In the AWM Wrap Fee Program, we provide fee-only investment advisory services only to
individual clients and high-net worth individuals.
Investment strategies and recommendations are tailored to the individual needs of each client.
Although AWM generally exercises limited investment discretion for each account that it advises,
the portfolio composition within the same investment objective may, at any given time, differ as to
composition. As a result, the performance of an account within a particular investment objective
may differ from other accounts within that same investment objective. Clients should not expect
that the performance of their portfolios will be identical to that of another client. These differences
in portfolio composition are attributable to a variety of factors, including, but not limited to, the type
of account, clients’ restrictions and guidelines, sizes, and significant account activity (e.g.,
significant number of contributions and/or withdrawals).
In addition to investment advisory services, we also provide targeted financial advisory services
on an as-needed basis. The financial advisory services include, but are not limited to, cash flow
planning, retirement needs analysis, tax-efficient distribution strategies, gift and estate planning,
insurance planning, annuity reviews, and education planning.
Hourly Consulting Services
AWM may provide consulting services on an hourly or fixed fee basis. These services may include,
as selected by the client in the consulting agreement, advice regarding tax planning, investment
planning, retirement planning, estate planning, cash flow/budget planning, business planning,
education planning, and personal financial planning. The services consider information collected
from the client such as financial status, investment objectives and tax status, among other data.
AWM may or may not deliver to the client a written analysis or report as part of the services.
Consulting fees are tailored to the individual needs of the client based on the investment objective
chosen by the client. The engagement terminates upon final consultation with the client. The
specific way fees are charged is established in a client’s written agreement with us.
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We emphasize continuous and regular account supervision. As part of our asset management
service, we generally create a portfolio, consisting of exchange traded funds (“ETFs”), mutual funds
and separately managed accounts. We will also review and manage individual stocks or bonds,
stock options, and other public and private securities or investments as appropriate.
The client’s individual investment strategy is tailored to their specific needs and may include some
or all the previously mentioned securities. Each portfolio will be initially designed to meet a particular
investment goal, which we determine to be suitable to the client’s circumstances. Once the
appropriate portfolio has been determined, we review the portfolio at least quarterly and if necessary,
rebalance the portfolio based upon the client’s individual needs, stated goals and objectives. Each
client can place reasonable restrictions on the types of investments to be held in the portfolio.
Assets for accounts in AWM’s wrap fee program are held at LPL Financial (“LPL”) as custodian.
LPL also acts as executing broker/dealer for transactions placed in program accounts and
provides other administrative services as described throughout this Brochure.
Fees
The specific way fees are charged by the firm is established in a client’s written agreement and
account application between the client and AWM and is based on the following fee schedule.
Fee Schedule:
Account Balance
Annual Advisory Fee%
First $1,000,000.00
Next $1,000,001.00 - $5,000,000.00
Next $5,000,001.00 - $10,000,000.00
Next $10,000,001.00 +
1.00%
0.85%
0.65%
0.45%
Our fees are payable quarterly, in advance. Fees are calculated based on the quarter end balance
of the portfolio, as determined by the custodian, at the end of the previous quarter. We will
generate invoices for all investment advisory clients on a quarterly basis. Each invoice reflects
the amount to be debited by the custodian and paid to us for the upcoming quarter’s investment
advisory fee, per the Account Agreement signed by the client at the inception of the agreement.
Our clients authorize the account custodian to debit their client account for our investment
advisory fee. At the inception of the relationship and each quarter thereafter, we will notify your
custodian of the amount of the fee due and payable to us through our fee schedule and contract.
The custodian does not validate or check our fee, its calculation, or the assets on which the fee
is based. The custodian will “deduct” the fee from your account(s) or, if you have more than one
account, from the account you have designated to pay our advisory fees.
Fees may be negotiable based on previous relationships and other factors, such as aggregate
level of assets with our firm, anticipated future earnings capacity at our firm, anticipated future
additional assets at our firm, account composition at our firm, negotiations with the client, etc.
Therefore, clients with similar assets under management and investment objectives may pay
higher or lower fees than other clients. No increase in our fee(s) shall be effective without prior
written notification to clients of at least thirty (30) days.
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Wrap Fee Brochure ADV Part 2A Appendix 1
Each quarter you will receive a statement directly from your custodian showing all transactions,
positions, and credits/debits into or from your account; the statements after the quarter-end will
reflect these transactions, including the advisory fee paid by you to us.
In some instances, we and the client may agree on a fee schedule different from that set forth
above.
Fees for consulting and financial planning services are charged on an hourly or fixed fee basis.
The maximum hourly fee charged to any client will not exceed $500. Fixed fees range from
$2,500.00 to $10,000. Fees for such services are negotiable. Fees are due upon execution of an
Agreement with AWM. The client generally makes a check payable to AWM for consulting and
financial planning services. The total estimated fee, as well as the ultimate fee charged, is based
on the scope and complexity of the engagement. AWM is not under any obligation to repay any
portion of the fees paid prior to the termination of this agreement. Lower fees for comparable
services may be available from other sources.
Other Types of Fees and Charges
In the AWM Wrap program, clients pay a single annual advisory fee for advisory services and
execution of transactions. Clients do not pay brokerage commissions, markups, or transaction
charges for execution of transactions in addition to the advisory fee. Mutual funds and exchange
traded funds charge internal management fees, which are disclosed in a fund’s prospectus.
Such charges are exclusive of and in addition to Atwater’s fee, and we do not receive any
portion of these fees and costs.
LPL, as the custodian and broker-dealer providing brokerage and execution services on program
accounts, may impose certain fees and charges which are not included within the wrap fee
charged by AWM.
Further information regarding fees assessed by a mutual fund, or other third party, is available in
the appropriate prospectus, which is available upon request from the Advisor or from the product
sponsor directly.
Other Important Considerations
• The advisory fee is an ongoing wrap fee for investment advisory services, the execution of
transactions and other administrative and custodial services. In some wrap fee programs,
factors that bear upon the cost of the account in relation to the cost of the same services
purchased separately include the type and size of the account, historical and/or expected size
or number of trades for the account, and number and range of supplementary advisory and
client-related services provided to the client. In AWM’s wrap fee program, the fee is only based
on assets under management according to the fee schedule above. Type, size, historical or
expected size or number of trades, and number and range of supplementary advisory and
client-related services provided to the client are not factors in the ongoing wrap fee.
• The investment products available to be purchased in the program can be purchased by
clients outside of a program account, through broker-dealers or other investment firms not
affiliated with AWM.
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Item 5 – Account Requirements and Types of Clients
AWM ordinarily requires a minimum of $2,000,000.00 in manageable assets to open and maintain
an account. We will permit a lower minimum account size in certain instances (e.g., for related
accounts and for the accounts of our personnel and their family members).
AWM provides investment advice only to individuals and high net worth individuals.
As of December 31, 2025, AWM has $$248,226,322 under management. All were managed on
a discretionary basis, and $0 is managed on a non-discretionary basis.
Item 6 – Portfolio Manager Selection and Evaluation
In the AWM Wrap program, we do not select, review, or recommend other investment advisors
or portfolio managers. AWM is responsible for the investment advice and management offered to
clients.
We emphasize continuous and regular account supervision in the AWM Wrap program. As part of
our asset management service, we generally create a portfolio, consisting of exchange traded funds
(“ETFs”), mutual funds and separately managed accounts. We will also review and manage
individual stocks or bonds, stock options, and other public and private securities or investments as
appropriate.
The client’s individual investment strategy is tailored to their specific needs and may include some
or all the previously mentioned securities. Each portfolio will be initially designed to meet a particular
investment goal, which we determine to be suitable for the client’s circumstances. Once the
appropriate portfolio has been determined, we review the portfolio at least quarterly and if necessary,
rebalance the portfolio based upon the client’s individual needs, stated goals and objectives. Each
client can place reasonable restrictions on the types of investments to be held in the portfolio.
Wrap fee programs allow for a maximum fee of up to 2.0%, and advisors sometimes receive a
portion of the wrap fee for services provided. This type of wrap fee program may cost more or
less than purchasing such services separately.
AWM’s wrap fee program charges fees according to the fee schedule published above. Fees paid
to AWM are for investment management services or consulting/financial planning fees as agreed
to prior to an engagement.
There may be additional fees on assets held in the wrap program, such as mutual fund expenses
and mark-ups, mark-downs, or spreads paid to market makers. A more detailed description of
these fees and circumstances is detailed above in Item 4 above.
There are no differences between how the AWM wrap fee program is managed and how other
AWM accounts are managed. AWM has clients who do not participate in the AWM wrap fee
program and therefore the client pays the transaction charges directly from their account, as
disclosed in our Brochure ADV Part 2A and in our Wrap Fee Brochure ADV Part 2A, Appendix 1.
AWM does not accept performance-based fees, fees based on a share of capital gains or capital
appreciation of the assets of a client such as a hedge fund or other pooled investment vehicle.
Neither the firm nor any supervised persons manage side-by-side accounts that are charged a
performance-based fee.
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Wrap Fee Brochure ADV Part 2A Appendix 1
The firm uses a combination of fundamental and technical analysis to formulate investment advice
when managing assets. Depending on the analysis, the firm will implement a long- or short- term
trading strategy based on the objectives and risk tolerance of a particular client.
Fundamental analysis involves an evaluation of the financial condition and competitive position
of a particular fund or issuer which typically involves an analysis of an issuer’s management team,
investment strategies, style, past performance, reputation, and financial strength in relation to the
asset class concentrations and risk exposures of the firm’s model asset allocations. A substantial
risk in relying upon fundamental analysis is that while the overall health and position of a company
may be good, evolving market conditions may negatively impact the security.
Technical analysis involves the examination of past market data rather than specific issuer
information in determining the recommendations made to clients. Technical analysis may involve
the use of mathematical- based indicators and charts, such as moving averages and price
correlations, to identify market patterns and trends which may be based on investor sentiment
rather than the fundamentals of the company. A substantial risk in relying upon technical analysis
is that identifying historical trends may not help to predict such trends in the future. Even if the
trend will eventually re-occur, there is no guarantee that AWM will be able to accurately predict
such a recurrence. Past performance does not guarantee future results and results will vary.
General Risks Disclosures
• Legal and Regulatory Matters Risks: Legal developments which may adversely impact
investing and investment-related activities can occur at any time. “Legal Developments”
means changes and other developments concerning foreign, as well as US federal, state and
local laws and regulations, including adoption of new laws and regulations, amendment or
repeal of existing laws and regulations, and changes in enforcement or interpretation of
existing laws and regulations by governmental regulatory authorities and self-regulatory
organizations (such as the SEC, the US Commodity Futures Trading Commission, the Internal
Revenue Service, the US Federal Reserve and the Financial Industry Regulatory Authority).
Our management of accounts may be adversely affected by the legal and/or regulatory
consequences of transactions affected for the accounts. Accounts may also be adversely
affected by changes in the enforcement or interpretation of existing statutes and rules by
governmental regulatory authorities or self-regulatory organizations.
• System Failures and Reliance on Technology Risks: Our investment strategies, operations,
research, communications, risk management, and back-office systems rely on technology,
including hardware, software, telecommunications, internet-based platforms, and other
electronic systems. Additionally, parts of the technology used are provided by third parties
and are, therefore, beyond our direct control. We seek to ensure adequate backups of
hardware, software, telecommunications, internet-based platforms, and other electronic
systems, when possible, but there is no guarantee that our efforts will be successful. In
addition, natural disasters, power interruptions and other events may cause system failures,
which will require the use of backup systems (both on- and off-site). Backup systems may not
operate as well as the systems that they back up and may fail to properly operate, especially
when used for an extended period. To reduce the impact a system failure may have, we
continually evaluate our backup and disaster recovery systems and perform periodic checks
on the backup systems’ conditions and operations. Despite our monitoring, hardware,
telecommunications, or other electronic systems malfunctions may be unavoidable, and result
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Wrap Fee Brochure ADV Part 2A Appendix 1
in consequences such as the inability to trade for or monitor client accounts and portfolios. If
such circumstances arise, the Investment Committee will consider appropriate measures for
clients.
• Cybersecurity Risk: A portfolio is susceptible to operational and information security risks due
to the increased use of the internet. In general, cyber incidents can result from deliberate
attacks or unintentional events. Cyberattacks include, but are not limited to, infection by
computer viruses or other malicious software code, gaining unauthorized access to systems,
networks, or devices through “hacking” or other means for the purpose of misappropriating
assets or sensitive information, corrupting data, or causing operational disruption.
Cybersecurity failures or breaches by third-party service providers may cause disruptions and
impact on the service providers’ and our business operations, potentially resulting in financial
losses, the inability to transact business, violations of applicable privacy and other laws,
regulatory fines, penalties, reputational damage, reimbursement, or other compensation
costs, and/or additional compliance costs. While we have established business continuity
plans and risk management systems designed to prevent or reduce the impact of such
cyberattacks, there are inherent limitations in such plans and systems due in part to the
everchanging nature of technology and cyberattack tactics.
• Pandemic Risks: The novel coronavirus rapidly became a pandemic and resulted in
disruptions to the economies of many nations, individual companies, and the markets in
general, the impact of which was material. This created closed borders, quarantines, supply
chain disruptions and general anxiety, negatively
impacting global markets in an
unforeseeable manner. The impact of the novel coronavirus and other such future infectious
diseases in certain regions or countries may be greater or less due to the nature or level of
their public health response or due to other factors. Health crises caused by the recent
coronavirus outbreak or future infectious diseases may exacerbate other pre-existing political,
social, and economic risks in certain countries. The impact of such health crises may be quick,
severe and of unknown duration. These pandemics, and other epidemics and pandemics that
may arise in the future, could result in continued volatility in the financial markets and could
have a negative impact on investment performance.
• Emerging Technology: From time to time, we can use emerging technologies, such as artificial
intelligence (“AI”), as a complement to operational and investment research processes. We
can also invest in companies developing or leveraging emerging technology. Emerging
technology and AI are wide-ranging terms and include a broad spectrum of technologies and
applications, such as machine learning, deep learning, neural networks, and natural language
processing, that are quickly evolving. Such emerging technology and AI present unique risks.
For example, the automation of tasks previously performed by humans can potentially lead to
job displacement and economic disruption. Data privacy concerns arise when AI systems
collect and analyze vast amounts of personal data, which can be misused or inadequately
protected. Additionally, the rapid development of these technologies often outpaces the
creation of appropriate regulations, resulting in ethical challenges such as bias in AI algorithms
and the potential for misuse in surveillance, investment decisions or other biases. New
security vulnerabilities can also emerge as AI tools are developed, making systems potentially
more susceptible to cyberattacks when using emerging AI technologies.
Please note, investing in securities involves risk of loss that clients should be prepared to bear.
There are different types of investments that involve varying degrees of risk, and it should not be
assumed that the future performance of any specific investment or investment strategy will be
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profitable or equal to any specific performance level(s). Past performance is not indicative of
future results.
The firm’s methods of analysis and investment strategies do not represent any significant or
unusual risks. However, all strategies have inherent risks and performance limitations such as:
• Market Risk: the risk that the value of securities may go up or down, sometimes rapidly or
unpredictably, due to factors affecting securities markets generally or industries.
•
Interest Rate Risk: the risk that fixed income securities will decline in value because of an
increase in interest rates; a bond or a fixed income fund with a longer duration will be more
sensitive to changes in interest rates than a bond or bond fund with a shorter duration.
• Credit Risk: the risk that an investor could lose money if the issuer or guarantor of a fixed
income security is unable or unwilling to meet its financial obligations.
The above list of risk factors is not intended to be a complete list or explanation of the risks
involved in an investment strategy. You are encouraged to consult your financial advisor, legal
counsel, and tax professional on an initial and continuous basis in connection with selecting and
engaging in the services provided by us. In addition, due to the dynamic nature of investments
and markets, strategies may be subject to additional and different risk factors not discussed
above.
LPL performs certain administrative services for AWM, including generation of quarterly
performance reports for program accounts. Clients will receive an individual quarterly
performance report, which provides performance information on a time-weighted basis. The
performance reports are intended to inform clients as to how their investments have performed
for a period, both on an absolute basis and compared to leading investment indices.
Voting Client Securities
AWM does not vote client proxies, but third-party money managers selected or recommended by
our firm may vote proxies for clients. Clients will otherwise receive their proxies or other
solicitations directly from their custodian. Clients may contact AWM at the number listed on the
cover page of this Brochure to discuss any questions they may have with a particular solicitation.
AWM does not accept authority to act with respect to legal proceedings relating to securities held
in the account.
Item 7 – Client Information Provided to Portfolio Managers
In the AWM Wrap program, AWM is responsible for account management; there is no separate
portfolio manager involved. We obtain the necessary financial data from the client and assist the
client in setting an appropriate investment objective for the account. AWM obtains this information
by having the client complete an advisory agreement and other documentation. Clients are
encouraged to contact the Advisor if there have been any changes in the client’s financial situation
or investment objectives or if they wish to impose any reasonable restrictions on the management
of the account or reasonably modify existing restrictions. Clients should be aware that the
investment objective selected for the program is an overall objective for the entire account and
may be inconsistent with a particular holding and the account’s performance at any time. Clients
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should be aware that the achievement of the stated investment objective is a long-term goal for
the account.
Item 8 – Client Contact with Portfolio Managers
Client should contact Advisor at any time with questions regarding program account.
Item 9 – Additional Information
Disciplinary Information
None
Other Financial Industry Activities and Affiliations
None
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
AWM maintains a Code of Ethics, which serves to establish a standard of business conduct for
all employees that are based upon fundamental principles of openness, integrity, honesty, and
trust.
The Code of Ethics includes guidelines regarding personal securities transactions of its
employees and investment advisor representatives. The Code of Ethics permits employees and
investment advisors or related persons to invest for their own personal accounts in the same or
different securities that an investment advisor representative may purchase for clients in program
accounts. This presents a conflict of interest because trading by an employee or investment
advisor representatives in a personal securities account in the same or different security on or
about the same time as trading by a client could potentially disadvantage the client. AWM
addresses this conflict of interest by requiring in its Code of Ethics that employees and investment
advisor representatives report certain personal securities transactions and holdings to the Chief
Compliance Officer for review.
An investment adviser is considered a fiduciary. As a fiduciary, it is an investment adviser’s
responsibility to provide fair and full disclosure of all material facts and to always act solely in the
best interest of each of our clients. We have a fiduciary duty to all clients. Our fiduciary duty is
considered the core underlying principle for our Code of Ethics which also includes Insider Trading
and Personal Securities Transactions Policies and Procedures. We require all our supervised
persons to conduct business with the highest level of ethical standards and to comply with all
federal and state securities laws at all times. Upon employment or affiliation and at least annually
thereafter, all supervised persons will sign an acknowledgement that they have read, understand,
and agree to comply with our Code of Ethics. Our firm and supervised persons must conduct
business in an honest, ethical, and fair manner and avoid all circumstances that might negatively
affect or appear to affect our duty of complete loyalty to all clients. This disclosure is provided to
give all clients a summary of our Code of Ethics. However, if a client or a potential client wishes
to review our Code of Ethics in its entirety, a copy will be provided promptly upon request.
It is the expressed policy of our firm that no person employed by us may purchase or sell any
security prior to a transaction being implemented for an advisory account, thereby preventing an
employee from benefiting from transactions placed on behalf of advisory accounts.
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Neither AWM nor a related person recommends to clients, or buys or sells for client accounts,
securities in which AWM investment advisors, employees, or a related person has a material
financial interest.
Review of Accounts
AWM conducts account reviews on an ongoing basis. Accounts are reviewed under the direction
and oversight of Caroline Gaffney, CEO and Chief Investment Officer, and Chief Compliance
Officer. All investment supervisory clients are advised that it remains their responsibility to advise
AWM of any changes in their investment objectives and/or financial situation. All clients (in person
or via telephone) are encouraged to review financial planning issues (to the extent applicable),
investment objectives and account performance with AWM on at least an annual basis.
Account reviews may also be conducted based on the occurrence of a triggering event, such as
a change in client investment objectives and/or financial situation, market corrections and client
requests.
The annual meeting may occur by phone, in person, via e-mail, or via video conference and
documentation will be maintained to evidence that at a minimum the following topics were
reviewed:
Investment Objective and Goals
• The client’s financial status
• Risk Tolerance
• Time Horizon
•
• Asset Allocation and/or Account Holdings
Clients are provided, at least quarterly, with written transaction confirmation notices and regular
written summary account statements directly from their portfolio custodian. AWM may also
provide a written report summarizing account activity and performance.
Client Referrals and Other Compensation
AWM does not have any agreements in place to pay solicitors a portion of advisory fees. AWM
does not directly or indirectly compensate any person who is not a supervised person for client
referrals.
Financial Information
AWM does not require or solicit prepayment of more than $1,200 in advisory fees per client, six
months or more in advance.
There are currently no financial conditions that are reasonably likely to impair the firm’s ability to
meet contractual commitments to clients. At no time has AWM been the subject of a bankruptcy
petition.
Item 10 – Requirements for State Registered Advisers
We are an SEC registered investment adviser; this section does not apply to us.
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