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Item 1 – Cover Page
AZNAR FINANCIAL ADVISORS, LLC
21 Lakeview Drive
Morris Plains, NJ 07950
www.aznaradvisors.com
Form ADV Part 2
February 11, 2026
This brochure provides clients and prospective clients with information about Aznar Financial Advisors, LLC and
the qualifications, business practices, and nature of its services that should be carefully considered before
becoming an advisory client. The contents of this brochure have not been approved or verified by the Securities
and Exchange Commission (SEC), or any other state or federal authority. While the firm is an investment adviser
registered with the state of New Jersey, such registration does not imply a certain level of skill or training on the
part of the firm or its associated personnel.
If you have any questions about the contents of this brochure, please contact Aznar Financial Advisors, LLC by
telephone at (973) 540-8850. Additional information about the firm is available on the SEC’s website at
www.adviserinfo.sec.gov.
Important Information: Throughout this document, Aznar Financial Advisors, LLC shall also be referred to as the
“firm,” “our,” “we” or “us.” These terms are utilized for the reader’s ease of use while reviewing the brochure
and are not meant to imply the firm is larger than it actually may be at the time of publication. The client or
prospective client may also be referred to as “you,” “your,” etc., and refers to a client engagement involving a
single person as well as two or more persons.
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Item 2 – Material Changes
The following are material changes to Aznar Financial Advisors, LLC’s Brochure since it last updated this
Brochure for its annual updating amendment on February 6, 2025:
• There are no material changes to report.
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Item 3 – Table of Contents
Item 1 – Cover Page ..................................................................................................................................................................... 1
Item 2 – Material Changes ........................................................................................................................................................... 2
Item 3 – Table of Contents........................................................................................................................................................... 3
Item 4 – Advisory Business .......................................................................................................................................................... 4
Client Assets Under Management and Advisement .................................................................................................................... 4
Item 5 – Fees and Compensation ................................................................................................................................................. 5
Item 6 – Performance-Based Fees and Side-By-Side Management ............................................................................................. 7
Item 7 – Types of Clients .............................................................................................................................................................. 7
Item 8 – Method of Analysis, Investment Strategies and Risk of Loss .........................................................................................8
Item 9 – Disciplinary Information ..............................................................................................................................................10
Item 10 – Other Financial Industry Activities and Affiliations .................................................................................................... 10
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .............................................. 10
Item 12 – Brokerage Practices .................................................................................................................................................. 11
Item 13 – Review of Accounts .................................................................................................................................................. 13
Item 14 – Client Referrals and Other Compensation ................................................................................................................. 13
Item 15 – Custody ..................................................................................................................................................................... 13
Item 16 – Investment Discretion ................................................................................................................................................14
Item 17 – Voting Client Securities ............................................................................................................................................. 14
Item 18 – Financial Information ................................................................................................................................................ 14
Part 2B: Brochure Supplement (Advisory Personnel) ................................................................................................................ 15
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Item 4 – Advisory Business
Aznar Financial Advisors, LLC (“Aznar Financial Advisors, LLC” or the "firm") provides fee-only financial planning
and investment management services to individuals, families, trusts and estates. Services provided by the firm
may be general in nature or focused on particular areas of interest or need, depending upon each client's unique
circumstances or specific request. Advice is provided through consultation with the client and may include:
determination of financial objectives, identification of financial problems, cash flow management, tax planning,
insurance review, investment management, education funding, retirement planning, and estate planning.
Aznar Financial Advisors, LLC is located in the state of New Jersey and is registered as an investment adviser
with the U.S. Securities and Exchange Commission. Ms. Hards (noted in the accompanying Part 2B) is the only
shareholder of the firm.
Client Assets Under Management and Advisement
As of December 31, 2025, our firm managed $169,646,794 of assets on a discretionary basis.
Introductory Review
For prospective clients, a complimentary meeting is typically conducted by Marnie B. Hards. This initial meeting
may take place in person or over the telephone and is intended to discuss the firm’s services and see whether
the firm and the prospective client are a good fit for a relationship.
Should the prospective client wish to engage Aznar Financial Advisors, LLC for its services, the prospective
client and the firm must enter into a written agreement. Once an engagement has been entered, additional
information will be gathered from the client, such as the client’s financial needs, goals, investments, and other
important factors.
Financial advice or plans provided are based upon the information disclosed by the client or the client’s legal
agent and incorporate the client's financial situation at the time the plan is presented. In performing its
services, the firm is not required to verify any information received from the client or from the client's agents.
Financial Planning and Investment Consultation Services
The firm offers financial planning services and investment consultation relating to the various components the
client may desire. A financial plan may include, but is not limited to: a net worth statement; a cash flow
statement; a review of investment accounts, including reviewing asset allocation and providing repositioning
recommendations; strategic tax planning; a review of retirement accounts and plans including
recommendations; a review of insurance policies and recommendations for changes, if necessary; one or more
retirement scenarios; estate planning review and recommendations; and education planning with funding
recommendations.
Aznar Financial Advisors, LLC does not provide specific securities recommendations as part of a financial plan;
these services are provided as part of an ongoing investment management and financial planning relationship,
which will be discussed later in this section.
When financial planning services focus only on certain areas of client interest or need, the client must
understand that their overall financial situation or needs may not be fully addressed due to limitations they
have established.
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The client retains absolute discretion over all implementation decisions and is free to accept or reject any
recommendation made by the firm. Further, it remains each client's responsibility to promptly notify Aznar
Financial Advisors, LLC if there is a material change in his or her financial situation or investment objectives for
the purpose of Aznar Financial Advisors, LLC reviewing, evaluating, or revising the firm's recommendations or
services.
Aznar Financial Advisors, LLC does not provide accounting, legal or property and casualty insurance advice.
With the client's consent, the firm may work with the client's other advisers, (such as accountants and
attorneys, etc.) to assist with coordination and implementation of agreed upon strategies. The client should be
aware that their other advisers will charge them separately for their services and these fees will be in addition
to those of the firm.
Engagements involving financial planning and investment consultation services are concluded upon delivery of
the requested service; however, the client is encouraged to revisit the firm’s recommendations periodically and
is free to engage the firm in the future. Unless the firm is engaged for ongoing services through a written
agreement that includes review and updates, it would be the client's responsibility to monitor and review his
or her own financial plan and portfolio.
Financial Planning and Investment Management Services
Aznar Financial Advisors, LLC provides investment supervisory services to its clients through portfolios deemed
appropriate to each client's investment objectives and tolerance for risk. These services are provided according
to an executed investment management and financial planning agreement between the client and the firm.
Many clients choose to have Aznar Financial Advisors, LLC manage their assets under this investment
management and financial planning agreement to obtain ongoing advice and planning. Under this type of
service agreement, the client should feel encouraged to raise any changes to their financial situation or
investment objectives and Aznar Financial Advisors, LLC will remain available to discuss those changes. Realistic
and measurable goals are set and objectives to reach those goals are defined. As goals and objectives change
over time, suggestions are made and implemented on an ongoing basis.
The scope of work and fee for an ongoing investment management and financial planning agreement is
provided to the client in writing prior to the start of the relationship. An investment management and financial
planning agreement generally includes cash flow management; insurance review; investment management
(including performance reporting); education planning; retirement planning; estate planning; and personal tax
planning, as well as the implementation of recommendations within each area.
The firm will assist the investment management and financial planning client in preparing an investment policy
statement (IPS) reflecting the client's investment objectives, time horizon, policy constraints and risk tolerance.
The IPS will be designed to be specific enough to provide guidance to the firm while concurrently allowing
flexibility to respond to changing market conditions. Since the IPS will to a large extent be a product of
information and data provided by the client, the client is responsible for review and final approval of the
statement.
Item 5 – Fees and Compensation
Financial Planning and Investment Consultation Services
The fee for a financial plan is predicated upon the facts known at the start of the engagement. Firm fees for a
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financial plan engagement begin at $5,000. A $450 payment is required in advance, with the balance due upon
delivery of the financial plan. Since financial planning is a discovery process, situations occur wherein the client is
unaware of certain financial exposures or predicaments. In the event that the client’s situation is substantially
different than disclosed at the initial meeting, a revised fee will be provided for mutual agreement. The client
must approve the change of scope in advance of the additional work being performed when a fee increase is
necessary. Any remaining fees will be due upon delivery of the financial plan.
Financial Planning and Investment Management Services
Clients pay quarterly Fees which are calculated based on the total fair market value of the Managed Portfolio
on a tiered basis at the annual rate specified below. The Managed Portfolio includes all client and co-client’s
investable assets; taxable, tax-free and tax-deferred accounts, 401k and 403b plans, deferred compensation
plans, IRAs and Roth IRAs, Section 529 plans and cash, CD, checking and savings accounts. The fee for the initial
calendar year will be based on the fair market value of assets in the Managed Portfolio as of the ending month
date closest to the date of this Agreement and prorated as necessary for the remainder of the initial calendar
year. Advisory fees for each subsequent calendar year will be based on the fair market value of the assets in
the Managed Portfolio as of the preceding December 31st.
Investable Assets
Up to $1,000,000.
On amounts from $1,000,001 to $2,000,000.
On amounts from $2,000,001 to $4,000,000.
On amounts from $4,000,001 to $7,000,000.
On amounts over $7,000,001.
Annual Fee
1.00%
0.85%
0.70%
0.55%
0.40%
Clients are subject to a minimum quarterly fee of $3,000. Fees are negotiable at the discretion of the adviser.
For the avoidance of doubt, fluctuations in the client’s portfolio during the year will not change the fees
payable by the client.
The client or the investment manager may terminate an Agreement by written notice to the other party.
Householding Accounts
At its discretion, the firm may aggregate accounts (including multiple accounts) for the same individual or two
or more "household accounts" within the same family, or accounts where a family member has power of
attorney over another family member's account. If, however, investment objectives are substantially different
for any two or more related accounts requiring different investment approaches, the firm reserves the right to
apply its fee schedule separately to each account.
Billing Cycle and Fee Assessments
Asset-based fees for investment supervisory services are billed quarterly in advance and, Aznar Financial
Advisors, LLC is authorized to debit its fee directly from the client’s account at their custodian. Market value is
generally determined by the client's custodian or brokerage firm. In the absence of a market value, Aznar
Financial Advisors, LLC may seek an independent third-party opinion or may make a good faith determination.
The firm or the client’s account’s custodian or both will send the client a written notice of the fees to be
deducted. The client notice will include the amount of the fee to be deducted from the account; denoting the
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covered time period, and fee(s) to be deducted.
For those accounts held by service providers with which the firm does not maintain an agreement, clients will be
directly billed, with fees due upon receipt.
Other Fees and Expenses
In addition to Aznar Financial Advisors, LLC’s fees described above, clients will be responsible for the fees and
expenses associated with investing. These include: (1) Any transactional or custodial fees assessed by the
selected custodian or clearing firm and/or individual retirement account, or qualified retirement plan account
termination fees are borne by the client and are as provided in the current, separate fee schedule of the
service provider; and (2) investment expenses associated with the mutual funds and ETFs held in the account
and are disclosed in each fund’s prospectus (including management fees). The firm does not receive “trail” or
12b-1 fees from any investment company. Clients are encouraged to read prospectuses before investing.
Termination of Services
Either party may terminate the agreement at any time, which will typically be in writing.
A new client may terminate an agreement with the firm within five business days after the signing of the
services agreement without penalty or charge. Thereafter, a pro rata portion of any prepaid, unearned fees will
be promptly returned.
A client may terminate any of the aforementioned agreements at any time by notifying Aznar Financial
Advisors, LLC in writing and paying the rate for the time spent on the investment advisory engagement prior to
notification of termination. If the client made an advance payment, Aznar Financial Advisors, LLC would refund
any unearned portion of the advance payment.
At termination, it is the client's responsibility to ensure an immediate transfer is completed of any portfolio or
account to the receiving service provider. The firm is not responsible for future allocations, transactions, etc.,
upon termination notice.
Firm Services
The firm will use its best judgment and good faith effort in rendering its services to its clients. Aznar Financial
Advisors, LLC cannot warrant or guarantee any particular level of account performance, or that account will be
profitable over time. Past performance is not necessarily indicative of future results.
Clients are expected to provide an adequate level of information and supporting documentation to the firm
throughout the engagement. This allows the firm to determine the appropriateness of its financial planning
and/or investment strategy for the client and/or account; source of funds, income level, client or legal agent’s
authority to act on behalf of the account, among others.
Item 6 – Performance-Based Fees and Side-By-Side Management
The firm does not charge performance-based fees, which are fees based upon a share of capital gains or capital
appreciation.
Item 7 – Types of Clients
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Aznar Financial Advisors, LLC provides its services primarily to individuals and families. The firm does not require
minimum dollar value of assets. The firm, does, however, charge minimum fees as described in Item 5: Fees and
Compensation, above. Aznar Financial Advisors, LLC reserves the right to waive or reduce certain fees based on
unique individual circumstances, special arrangements, preexisting relationships or as otherwise determined by
the firm principal. The firm also reserves the right to decline services to any prospective client for any reason.
Item 8 – Method of Analysis, Investment Strategies and Risk of Loss
Method of Analysis
If the firm is engaged to provide investment consultation or supervisory services, the client’s current financial
situation, needs, goals, objectives and tolerance for risk are initially evaluated. Asset allocation and
investment policy decisions are made and discussed with the client to, in the adviser's best judgment, meet
the client’s objectives while minimizing risk exposure.
The firm employs fundamental analysis that involves using data to evaluate a security's intrinsic value. For
example, fundamental analysis of a bond's value could involve evaluating economic factors including interest
rates, the current state of the economy, and information about the bond issuer’s credit ratings. Fundamental
analysis of a stock takes into account revenues, earnings, future growth, return on equity, profit margins and
other data to evaluate a company's value and its potential for future growth.
Investment Strategies
Aznar Financial Advisors, LLC maintains the following core investment beliefs:
Active Versus Passive
We believe primarily in passive investing. Passively managed funds should serve as the building block of a
portfolio since these funds allow individuals to participate intelligently in the stock market, by offering
diversification and low expenses. We primarily invest in mutual funds managed by Dimensional Fund
Advisors (DFA) and the Vanguard Group as well as Exchange Traded Funds as the building blocks of our
clients’ portfolio.
Asset Allocation
We believe that asset allocation is a significant determinant of long-term portfolio performance. Because we
do not believe in market timing, we do not recommend the use of sector managers. We believe in
maintaining a strategic allocation and only infrequently revise that allocation. We believe in rebalancing to
the strategic allocation. However, the influence of taxes and transaction costs leads us to conclude that
rebalancing with fairly wide bands is the most appropriate solution.
Time Diversification
We believe that the relative risk of increasing equity exposure decreases as the time horizon of the goal
increases. We do not believe that any “investment” should be made for a goal with less than a five-year time
horizon. Funds required in fewer than five years should be placed in money markets or fixed income
securities (e.g., CDs, Treasuries) with maturity dates equal to or less than the goals’ time horizons.
Growth versus Value
We believe in the conclusion of the Fama/French research that, over time, value equity portfolios will
provide superior performance. However, we also believe that eliminating growth allocations will result in a
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divergence from the broad markets that clients may find unacceptable. We therefore believe in incorporating
both growth and value in our portfolios but include a value tilt to take advantage of this value premium.
Ongoing Management
We believe that there should be regular review of a client’s situation to determine if he is continuing to move
in the direction of achieving his goals. This includes revisions in strategic allocations as a result of revised
assumptions or changing client circumstances or goals. Our responsibility is to help our clients “stays the
course” and do so with a minimum of emotional pain. We believe that the focus should always be the client
and the achievement of his goals, not the performance of the portfolio.
In Summary
We believe that although you cannot control the performance of the market, you can control the expenses you
incur when you invest and the timing of the taxes you pay as you invest. We believe that you can regulate the
amount of risk that you take with an appropriately diversified portfolio of cash, bond and stock funds. We
recommend no-load, low cost, tax-efficient (when necessary) mutual funds and exchange traded funds in an
effort to minimize costs and turnover.
Risk of Loss
While Aznar Financial Advisors, LLC believes its strategies and investment selection is designed to potentially
produce the highest possible return for a given level of risk, it cannot guarantee that an investment objective
or planning goal will be achieved. Some investment decisions made by the firm and/or client may result in
loss, which may include loss of the original principal invested.
All investment programs have certain risks that are borne by the investor. Aznar Financial Advisors, LLC’s
investment approach keeps the risk of loss in mind.
The firm relies upon the accuracy and validity of the information or capabilities being provided by selected
vendors, rating services, market data, and the issuers themselves. The firm cannot predict events, actions
taken or not taken, or the validity of all information it has researched or provided which may or may not affect
the advice to or investment management of a client account or financial plan.
Whenever employing a passive, efficient markets strategy, an investor should consider the potential risk that
their broader allocation may generate lower-than-expected returns than that from a specific asset, and that
the risk on each type of asset is a deviation from the average return from the asset class. The firm believes this
variance from the “expected return” is generally low under normal market conditions if the portfolio is made
up of diverse, non-correlated assets.
Investment vehicles such as ETFs have the potential to be affected by “active risk” or “tracking error risk,”
which might be defined as a deviation from their stated benchmark (index). Since the core of a portfolio may
attempt to closely replicate a stated benchmark, the source of this deviation may come from a “sample index”
ETF that may not closely align with the stated benchmark.
In these instances, the firm may choose to reduce the weighting of a holding or use a “replicate index” ETF as
part of its core holdings to minimize the effects of the tracking error in relation to the overall portfolio.
Further, while many ETFs/ETNs are known for their potential tax-efficiency and higher “qualified dividend
income” (QDI) percentages, there are certain asset classes or holding periods within an ETF/ ETN that may not
benefit. Shorter holding periods as well as certain commodities and currencies may be considered “non-
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qualified” under certain tax code provisions, therefore, the holding’s QDI will be considered if tax-efficiency is
an important aspect of the portfolio.
Item 9 – Disciplinary Information
Neither Aznar Financial Advisors, LLC nor any of its associated personnel have been the subject of a reportable
legal or disciplinary event pursuant to the Investment Advisers Act or any similar state statute.
Item 10 – Other Financial Industry Activities and Affiliations
Neither Aznar Financial Advisors, LLC nor its associated persons are affiliated with any other financial industry
entity. The firm’s policies require it and its personnel to conduct business activities in a manner that avoid actual
or potential conflicts of interest between the firm, employees and clients, or that may otherwise be contrary to
law. The firm will provide disclosure to its client prior to and throughout the term of an engagement of any
conflicts of interest which will or may reasonably compromise its impartiality or independence.
The firm is an associate of the National Association of Personal Financial Advisors and Marnie B. Hards is a CFP®
certificant.
Aznar Financial Advisors, LLC maintains a Business Continuity and Succession Plan and seeks to avoid a
disruption of service to clients in the event of an unforeseen loss of key personnel, due to disability or death. To
that end, Aznar Financial Advisors, LLC has entered into a succession agreement with Buckingham Strategic
Wealth, LLC, effective March 16, 2021. Aznar Financial Advisors, LLC can provide additional information to any
current or prospective client upon request to Marnie B. Hards, Principal at (973) 540-8850 or
marnie@aznaradvisors.com.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Code of Ethics
The firm has adopted a Code of Ethics that sets forth the policies of ethical conduct for all personnel and
accepts the obligation not only to comply with the mandates and requirements of all applicable laws and
regulation but also to take responsibility to act in an ethical and professionally responsible manner in all
professional services and activities. The firm’s policies include the prohibition against insider trading,
circulation of rumors, certain political contribution activities, among others.
Firm personnel that are CFP® certificant holders also adhere to the Certified Financial Planner Board of
Standards and Code of Ethics.
All material conflicts of interest are disclosed to clients prior to and throughout the term of an engagement
that will or may reasonably compromise the firm’s impartiality or independence. Aznar Financial Advisors, LLC
will provide a copy of its Code of Ethics to any client or prospective client upon request.
Participation or Interest in Client Transactions
Neither Aznar Financial Advisors, LLC nor any related person are authorized to recommend to a client, or effect
a transaction for a client, involving any security in which the firm or a related person has a material financial
interest, such as in the capacity as an underwriter, adviser to the issuer, etc. Additionally, employees are
prohibited from taking or providing a loan from a client unless it is an approved financial institution, or the
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natural person is an immediate family member.
Personal Trading
The firm and its related persons may buy or sell securities similar to those recommended to clients for their
accounts.
The firm may also make recommendations or take action with respect to investments for its clients that may
differ in nature or timing from recommendations made to or actions taken for other clients or its employees.
However, at no time will Aznar Financial Advisors, LLC or any related party receive preferential treatment over
its clients.
Item 12 – Brokerage Practices
You are under no obligation to act on the recommendations of Aznar Financial Advisors, LLC and are free to select
any broker/dealer or investment advisor you’d like to implement our recommendations. In other words, you are
not required to work with us. However, if you want to hire us for our financial planning and investment
management services, we will be responsible for executing your account transactions and therefore responsible
for attaining the best execution possible under the prevailing circumstances. We typically recommend Charles
Schwab & Co., Inc. (“Schwab”), a registered broker-dealer, member SIPC, as the qualified custodian.
Aznar Financial Advisors, LLC is independently owned and operated and is not affiliated with Schwab. Schwab will
hold your assets in a brokerage account and buy and sell securities when we instruct them to. While we
recommend that you use Schwab as a custodian, you will decide whether to do so and will open your account
with Schwab by entering into an account agreement directly with them. We do not open the account for you,
although we may assist you in doing so.
Products and services available to the Firm from Schwab
Schwab Advisor Services™ is Schwab’s business serving independent investment advisory firms like us. Schwab
provides Aznar Financial Advisors, LLC and our clients with access to institutional brokerage – trading, custody,
reporting and related services – many of which are not typically available to Schwab retail customers. Schwab
also makes available various support services. Some of those services help us manage or administer our clients’
accounts while others help us manage and grow our business. Schwab’s support services described below are
generally available on an unsolicited basis (i.e., we do not have to request them) and at no charge to us. Here is a
more detailed description of Schwab’s support services:
Services that Benefit Clients Directly
Schwab’s institutional brokerage services include access to a broad range of investment products, execution of
securities transactions, and custody of client assets. The investment products available through Schwab include
some to which we might not otherwise have access or that would require a significantly higher minimum initial
investment by our clients. Schwab’s services described in this paragraph generally benefit each client.
Services that May Not Directly Benefit Clients
Schwab also makes available to us other products and services that benefit us but may not directly benefit a
specific client. These products and services assist us in managing and administering our clients’ accounts. They
include investment research, both Schwab’s own and that of third parties. We use this research to service all or a
substantial number of our clients’ accounts. In addition to investment research, Schwab also makes available
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software and other technology that:
• Provides access to client account data (such as trade confirmations and account statements);
• Facilitates trade execution and allocate aggregated trade orders for multiple client accounts;
• Provides pricing and other market data;
• Facilitates payment of our fees from our clients’ accounts; and
• Assists with back-office functions, recordkeeping and client reporting.
Services that Generally Benefit Only Us
Schwab also offers other services intended to help us manage and further develop our business enterprise.
These services include (among others) the following:
• Educational conferences and events
• Technology, compliance, legal, and business consulting
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants and insurance providers
Schwab will provide some of these services itself or will arrange for third-party vendors to provide the services to
us. Schwab may also discount or waive its fees for some of these services or pay all or a part of a third-party’s
fees. Schwab may also provide us with other benefits, such as occasional business entertainment of our
personnel.
Our Interest in Schwab's Services
The availability of the services described above from Schwab benefits us because we do not have to produce or
purchase them. They are not contingent upon Aznar Financial Advisors, LLC committing any specific amount of
business to Schwab in trading commissions or assets in custody. The fact that we receive these benefits from
Schwab is an incentive for us to recommend the use of Schwab rather than making such a decision based
exclusively on your interest in receiving the best value in custody services and the most favorable execution of
your transactions. This is a conflict of interest. We believe, however, that taken in the aggregate our
recommendation of Schwab as a custodian and broker is in the best interest of our clients. Our selection is
primarily supported by the scope, quality and price of Schwab’s services, and not Schwab’s services that benefit
only us.
Client Referrals
All compensation paid to the firm is paid directly by the client and, therefore, the firm does not receive any
additional compensation when its clients engage a recommended custodian or other service provider.
Directed Brokerage
The client may direct the firm (in writing) to use another particular broker-dealer to execute some or all
transactions for the client’s account. In these circumstances, the client is responsible for negotiating, in
advance, the terms and/or arrangements for their account with their selected broker-dealer. The firm will not
be obligated to seek better execution services or prices from these other broker-dealers, or be able to
aggregate client transactions for execution through other custodians with orders for other accounts managed
by the firm. As a result, the client may pay higher commissions or other transaction costs, experience greater
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spreads, or receive less favorable net prices, on transactions for the account than would otherwise be the case.
Further, pursuant the firm’s obligation of best execution, it may decline a client’s request to direct brokerage if
the firm believes any directed brokerage arrangement would result in additional operational difficulties, risk, or
expense for the firm.
Trade Aggregation
Transactions for each client will generally be affected independently unless the firm decides to purchase or sell
the same securities for several clients at approximately the same time often termed “aggregated” or
“batched” orders. The firm may (but is not obligated to) aggregate orders in an attempt to seek best
execution, negotiate favorable transaction rates, or to allocate equitably among client accounts should there
be differences in prices and commissions or other transaction costs that might have been obtained had such
orders been separately placed. Client accounts where trade aggregation is disallowed or infeasible may be
assessed higher transaction costs than those that are batched.
Within aggregated orders, transactions will generally be averaged as to price and allocated among the clients
on a pro rata basis on any given day and the firm will attempt to do so in accordance with applicable industry
rules. The firm shall not receive any additional compensation or remuneration as a result of the aggregated
transactions.
In the event the firm determines that a prorated allocation is not appropriate under the particular
circumstances, the allocation will be made based upon other relevant factors, which may include (in no
particular order):
• when only a small percentage of the order is executed, shares may be allocated to the account I
smallest order or the smallest position or to an account that is out of line with respect to security or
sector weighting relative to other portfolios with similar mandates;
•
• allocations may be given to one account when one account has limitations in its investment guidelines
which prohibit it from purchasing other securities which are expected to produce similar investment
results and can be purchased by other accounts;
if an account reaches an investment guideline limit and cannot participate in an allocation, shares may
be reallocated to other accounts, such as that which might occur due to unforeseen changes in
account's assets after the order is placed;
• with respect to sale allocations, allocations may be given to accounts low in cash;
• when a pro rata allocation of a potential execution would result in a de minimis allocation in one or more
accounts, an account may be excluded from the allocation and transactions may be executed on a pro
rata basis among the remaining accounts; or
• when a small proportion of an order is executed in all accounts, shares may be allocated to one o more
accounts on a random basis, with an eye toward the “randomness” of the process (i.e., not always A-to-Z or
vice versa, etc.).
The firm reviews both its trade aggregation procedures and allocation processes on a periodic basis to ensure
it remains within stated policies and/or regulation.
Item 13 – Review of Accounts
Agreements for incidental advisory services do not automatically include ongoing account reviews and updates.
Unless the firm is engaged for long-term services through a written agreement that includes reviews and updates,
it would be the client's responsibility to monitor and review his or her own portfolio.
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Investment supervisory accounts are periodically reviewed throughout the year by the firm principal.
Additional reviews may be triggered by news or research related to a specific holding, a change in the firm's
view of the investment merits of a holding, or news related to the macroeconomic climate affecting a sector or
holding within that sector. Accounts may also be reviewed when being considered for an additional holding or
an increase in a current position. Account cash levels above that deemed appropriate for the investment
environment, given the client's stated risk tolerance and objectives, may also trigger a review.
Item 14 – Client Referrals and Other Compensation
The firm does not currently pay a direct or indirect fee for referrals.
As earlier stated, Aznar Financial Advisors, LLC is an associate of the National Association of Personal Financial
Advisors (NAPFA). On the NAPFA website, interested parties (prospective clients) may search for participant
firms (such as Aznar Financial Advisors, LLC) or individual planners within a selected state. Firms’ contact
information is listed by proximity to the location specified by the website user. This passive website list
provides a means for an interested person to contact a firm or individual planner via electronic mail or
telephone number so that the interested person may interview the participant firm or an individual planner.
Members of the public may also choose to telephone NAPFA support staff to inquire about a firm or individual
planner within their area and would receive the same information.
Prospective clients locating a firm or individual planner in this manner are not actively marketed by NAPFA, nor
do they pay more for their services than a client who may be referred to a participating planner or firm in
another fashion, such as a personal referral from another adviser client.2
Item 15 – Custody
Client funds and securities will be maintained by unaffiliated, qualified custodians (such as Charles Schwab & Co.,
Inc.), banks, broker-dealers, mutual fund company, or transfer agent and not with or by Aznar Financial Advisors,
LLC or any of its associates.
Firm policies restrict the firm and its associated persons from acting as trustee for or having full power of
attorney over a client account (with the exception of close family members).
Investment account clients are provided with transaction confirmations and summary account statements sent
directly from their selected service provider. Typically, these statements are provided on a monthly or
quarterly basis, or as transactions occur.
Clients may receive reports from the firm that summarize performance of account holdings, and clients are
urged to compare account statements received from their service provider with those reports they receive
from Aznar Financial Advisors, LLC.
Standing Letters of Authorization to Third Parties
An advisor may have custody of assets if they have SLOAs to third parties, thereby requiring the advisor to
disclose that they have custody of client funds. However, an advisor may not subject to the independent
surprise examination requirement of the Custody Rule as long as they meet the seven (7) conditions below:
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1. The client provides an instruction to the custodian, in writing, that includes the client’s
signature, the third-party’s name, and either the third party’s address or the third party’s
account number at a custodian to which the transfer should be directed.
2. The client authorizes the advisor, in writing, either on the custodian’s form or separately, to
direct transfers to the third party either on a specified schedule or from time to time.
3. The client’s custodian performs appropriate verification of the instruction, such as a signature
review or other method to verify the client’s authorization, and provides a transfer of funds
notice to the client promptly after each transfer.
4. The client has the ability to terminate or change the instruction to their chosen custodian.
5. The advisor has no authority or ability to designate or change the identity of the third-party,
the address, or any other information about the third party contained in the client’s
instruction.
6. The client’s custodian sends the client, in writing, an initial notice confirming the instruction
and an annual notice confirming the instruction.
7. The advisor maintains records showing that the third party is not a related party to the advisor
or located at the same address as the advisor.
Item 16 – Investment Discretion
The firm generally provides investment supervisory services to clients via a discretionary account agreement. This
authority allows the firm to implement investment decisions on behalf of the account without prior client
authorization in order to meet the account objectives.
All account restrictions, limitations, and rescissions will be made in writing by the client and approved in
writing by the firm principal. A record will be made and retained per regulation for each of these actions.
Item 17 – Voting Client Securities
Proxy Voting
The firm does not vote client proxies. Clients maintain exclusive responsibility for directing the manner in
which proxies solicited by issuers of securities beneficially owned by the client shall be voted as well as making
all other elections relative to mergers, acquisitions, tender offers or other events pertaining to the client's
investment assets.
Other Corporate Actions
The firm will have no power, authority, responsibility, or obligation to take any action with regard to any claim
or potential claim in any bankruptcy proceeding, class action securities litigation or other litigation or
proceeding relating to securities held at any time in a client account, including, without limitation, to file
proofs of claim or other documents related to such proceeding, or to investigate, initiate, supervise or monitor
class action or other litigation involving client assets.
Firm’s Receipt of Materials
If the firm receives correspondence for a client relating to the voting of their securities, class action litigation,
or other corporate actions, it will typically forward the correspondence to the client or another their counsel
if so directed.
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Item 18 – Financial Information
Due to the nature of the firm’s services, an audited balance sheet is not required nor included in this disclosure. No
further material financial information is required or provided.
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Part 2B: Brochure Supplement (Advisory Personnel)
Managing Member/Firm Principal/Financial Planner/Investment Adviser Representative
Marnie B. Hards, MBA, CFP®
Educational Background and Business Experience
Education
Master of Business Administration, Major in Finance, Fairleigh Dickinson University, Madison, NJ
Certificate in Financial Planning, Fairleigh Dickinson University, Madison, NJ
BS in Hotel Administration, Concentration in Finance, Cornell University, Ithaca, NY
Experience
Principal, Aznar Financial Advisors, LLC, Morris Plains, NJ (1999 – Present)
Senior Financial Analyst, Booz Allen Hamilton, Parsippany, NJ (1998 – 1999)
Associate, PricewaterhouseCoopers, Florham Park, NJ (1998)
Financial Planner, Ayco Company, LLP, Florham Park, NJ (1997 – 1998)
Disciplinary Information
None
Other Business Activities
Ms. Hards has no outside business activities to report.
Additional Compensation
The firm prohibits employees from accepting or receiving additional economic benefit, such as sales awards or
other prizes, for providing advisory services to its clients. Ms. Hards sometimes receives compensation for her
role at Fairleigh Dickinson University.
Supervision
Ms. Hards serves in multiple capacities with the firm, including Managing Member, Chief Compliance Officer,
Financial Planner and Investment Adviser Representative. The firm recognizes that not having all
organizational duties segregated creates a conflict of interest.
Questions relative to the firm, staff, its services, or this Form ADV Part 2 may be made to the attention of Ms.
Hards at (973) 540-8850. Additional information about the firm, other advisory firms, or associated
investment adviser representatives is available on the Internet at www.adviserinfo.sec.gov.
A search of this site for firms or their associated personnel can be accomplished by name or a unique firm
identifier, known as an IARD number. The IARD number for Aznar Financial Advisors, LLC is 121388.
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About the CFP® Professional Designation
The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP (with flame design) marks (collectively, the “CFP® marks”) are
professional certification marks granted in the United States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners to hold CFP®
certification. It is recognized in the United States and a number of other countries for its (1) high standard of professional education; (2)
stringent code of conduct and standards of practice; and (3) ethical requirements that govern professional engagements with clients.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
•
•
•
•
Education – Complete an advanced college-level course of study addressing the financial planning subject areas that CFP Board’s
studies have determined as necessary for the competent and professional delivery of financial planning services, and attain a
bachelor’s degree from a regionally accredited United States college or university (or its equivalent from a foreign university). CFP
Board’s financial planning subject areas include insurance planning and risk management, employee benefits planning,
investment planning, income tax planning, retirement planning, and estate planning;
Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case studies and client scenarios
designed to test one’s ability to correctly diagnose financial planning issues and apply one’s knowledge of financial planning to real
world circumstances;
Experience – Complete at least three years of full-time financial planning-related experience (or the equivalent, measured as 2,000
hours per year); and
Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents outlining the ethical and practice
standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in order to maintain the
right to continue to use the CFP® marks:
•
•
Continuing Education – Complete 30 hours of continuing education hours every two years, including two hours on the Code of
Ethics and other parts of the Standards of Professional Conduct, to maintain competence and keep up with developments in the
financial planning field; and
Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards prominently require that CFP®
professionals provide financial planning services at a fiduciary standard of care. This means CFP® professionals must provide
financial planning services in the best interests of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP Board’s enforcement process,
which could result in suspension or permanent revocation of their CFP® certification.
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