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Item 1 – Cover Page
B.A. Schrock Wealth Management, Inc.
131 College Street
Wadsworth, Ohio 44281
330-473-1060
www.baschrock-fg.com
Date of Disclosure Brochure: November 2022
____________________________________________________________________________
This disclosure brochure provides information about the qualifications and business practices of B.A.
Schrock Wealth Management, Inc. (also referred to as we, us and B.A. Schrock Wealth Management
throughout this disclosure brochure). If you have any questions about the contents of this disclosure
brochure, please contact Benjamin A. Schrock at 330-473-1060 or ben@baschrock-fg.com. The
information in this disclosure brochure has not been approved or verified by the United States Securities
and Exchange Commission or by any state securities authority.
Additional information about B.A. Schrock Wealth Management is also available on the Internet at
www.adviserinfo.sec.gov. You can view our firm’s information on this website by searching for B.A. Schrock
Wealth Management, Inc. or our firm’s CRD number 304694.
*Registration as an investment adviser does not imply a certain level of skill or training.
B.A. Schrock Wealth Management, Inc.
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Form ADV Part 2A Disclosure Brochure
Item 2 – Material Changes
Since the last disclosure brochure dated February 2022, there have been no material changes made to
this brochure:
In the future, this item will discuss only specific material changes that are made to the disclosure brochure
and provide readers with a summary of such changes. We will also reference the date of the last annual
update of this disclosure brochure.
We will ensure that you receive a summary of any material changes to this and subsequent disclosure
brochures within 120 days after our firm’s fiscal year ends. Our firm’s fiscal year ends on December 31,
so you will receive the summary of material changes no later than April 30 each year. At that time, we will
also offer or provide a copy of the most current disclosure brochure. We may also provide other ongoing
disclosure information about material changes as necessary.
B.A. Schrock Wealth Management, Inc.
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Form ADV Part 2A Disclosure Brochure
Item 3 – Table of Contents
Item 1 – Cover Page ..................................................................................................................................... 1
Item 2 – Material Changes ............................................................................................................................ 2
Item 3 – Table of Contents ............................................................................................................................ 3
Item 4 – Advisory Business ........................................................................................................................... 5
Introduction................................................................................................................................................ 5
Description of Advisory Services .............................................................................................................. 5
Limits Advice to Certain Types of Investments ......................................................................................... 8
Participation in Wrap Fee Programs ......................................................................................................... 8
Tailor Advisory Services to Individual Needs of Clients ............................................................................ 9
Client Assets Managed by B.A. Schrock Wealth Management ................................................................ 9
Item 5 – Fees and Compensation ................................................................................................................. 9
Fees for Investment Advisory Services ..................................................................................................... 9
Third-Party Money Managers.................................................................................................................. 11
Seminars ................................................................................................................................................. 11
Item 6 – Performance-Based Fees and Side-By-Side Management .......................................................... 11
Item 7 – Types of Clients ............................................................................................................................ 12
Minimum Investment Amounts Required ................................................................................................ 12
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ..................................................... 12
Methods of Analysis ................................................................................................................................ 12
Investment Strategies ............................................................................................................................. 14
Primarily Recommend One Type of Security .......................................................................................... 15
Risk of Loss ............................................................................................................................................. 15
Item 9 – Disciplinary Information ................................................................................................................. 16
Item 10 – Other Financial Industry Activities and Affiliations ...................................................................... 16
Third-Party Money Managers.................................................................................................................. 16
Affiliated Insurance Agency..................................................................................................................... 17
Item 11 – Code of Ethics, Participation in Client Transactions and Personal Trading ............................... 17
Code of Ethics Summary ........................................................................................................................ 17
Affiliate and Employee Personal Securities Transactions Disclosure .................................................... 17
Item 12 – Brokerage Practices .................................................................................................................... 18
Brokerage Recommendations................................................................................................................. 19
Directed Brokerage ................................................................................................................................. 20
Soft Dollar Benefits ................................................................................................................................. 20
Block Trading Policy ................................................................................................................................ 20
Agency Cross Transactions .................................................................................................................... 21
Item 13 – Review of Accounts..................................................................................................................... 21
Account Reviews and Reviewers ............................................................................................................ 21
Statements and Reports ......................................................................................................................... 21
Item 14 – Client Referrals and Other Compensation .................................................................................. 22
Item 15 – Custody ....................................................................................................................................... 23
Item 16 – Investment Discretion ................................................................................................................. 23
Item 17 – Voting Client Securities ............................................................................................................... 24
Item 18 – Financial Information ................................................................................................................... 24
Item 19 – Requirements for State-Registered Advisers ............................................................................. 24
Customer Privacy Policy Notice .................................................................................................................. 25
B.A. Schrock Wealth Management, Inc.
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Form ADV Part 2A Disclosure Brochure
Business Continuity Plan ............................................................................................................................ 26
FORM ADV PART 2B BROCHURE SUPPLEMENT - Benjamin A. Schrock ............................................. 27
FORM ADV PART 2B BROCHURE SUPPLEMENT - Colleen G Goodwillie ............................................. 30
FORM ADV PART 2B BROCHURE SUPPLEMENT - Keith E. Lockwood ................................................. 33
FORM ADV PART 2B BROCHURE SUPPLEMENT – Daniel J. Oaklief ................................................... 35
FORM ADV PART 2B BROCHURE SUPPLEMENT - Joseph A. Rodella ................................................. 38
B.A. Schrock Wealth Management, Inc.
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Form ADV Part 2A Disclosure Brochure
Item 4 – Advisory Business
B.A. Schrock Wealth Management is an investment adviser registered with the State of Ohio and is a
corporation formed under the laws of the State of Ohio.
• Benjamin A. Schrock is the Managing Member and 100% owner of B.A. Schrock Wealth
Management. Full details of the education and business background of Benjamin A. Schrock are
provided at Item 19 of this Disclosure Brochure.
• B.A. Schrock Wealth Management was approved as an investment adviser in October 2019.
Introduction
The investment advisory services of B.A. Schrock Wealth Management are provided to you through an
appropriately licensed individual who is an investment adviser representative of B.A. Schrock Wealth
Management (referred to as your investment adviser representative throughout this brochure).
Description of Advisory Services
B.A. Schrock offers comprehensive investment advisory services that combines our Asset management
Service and our Financial Planning Services in to one comprehensive program.
Please understand that a written agreement, which details the exact terms of the service, must be signed
by you and B.A. Schrock Wealth Management before we can provide you the services described below.
We will provide you with a copy of our Form ADV Part 2A Disclosure Brochure and of the Form ADV Part
2B Brochure Supplement. If the appropriate disclosure statement was not delivered to you at least 48
hours prior to the client entering into any written or oral advisory contract with this investment adviser,
then you have the right to terminate the contract without penalty within five business days after entering
into the contract.
Asset Management Services – B.A. Schrock Wealth Management offers asset management services,
which involves B.A. Schrock Wealth Management providing you with continuous and ongoing supervision
over your specified accounts.
You must appoint our firm as your investment adviser of record on specified accounts (collectively, the
“Account”). The Account consists only of separate account(s) held by qualified custodian(s) under your
name. The qualified custodians maintain physical custody of all funds and securities of the Account, and
you retain all rights of ownership (e.g., right to withdraw securities or cash, exercise or delegate proxy
voting and receive transaction confirmations) of the Account.
The Account is managed by us based on your financial situation, investment objectives and risk
tolerance. We actively monitor the Account and provide advice regarding buying, selling, reinvesting or
holding securities, cash or other investments of the Account.
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We will need to obtain certain information from you to determine your financial situation and investment
objectives. You will be responsible for notifying us of any updates regarding your financial situation, risk
tolerance or investment objective and whether you wish to impose or modify existing investment
restrictions; however, we will contact you at least annually to discuss any changes or updates regarding
your financial situation, risk tolerance or investment objectives. We are always reasonably available to
consult with you relative to the status of your Account. You have the ability to impose reasonable
restrictions on the management of your accounts, including the ability to instruct us not to purchase
certain securities.
It is important that you understand that we manage investments for other clients and may give them
advice or take actions for them or for our personal accounts that is different from the advice we provide to
you or actions taken for you. We are not obligated to buy, sell or recommend to you any security or other
investment that we may buy, sell or recommend for any other clients or for our own accounts.
Conflicts could arise in the allocation of investment opportunities among accounts that we manage. We
strive to allocate investment opportunities believed to be appropriate for your account(s) and other
accounts advised by our firm among such accounts equitably and consistent with the best interests of all
accounts involved. However, there can be no assurance that a particular investment opportunity that
comes to our attention will be allocated in any particular manner. If we obtain material, non-public
information about a security or its issuer that we may not lawfully use or disclose, we have absolutely no
obligation to disclose the information to any client or use it for any client’s benefit.
B.A. Schrock Wealth Management offers two optional platforms in providing asset management services
to clients:
1. The B.A. Schrock Wealth Management asset management program – in this program the
investment advisor representatives of the firm will provide individualized asset management
services to their client accounts using T.D. Ameritrade as the custodian for the client assets. The
firm is responsible for performing investment research and making investment decisions that are
in the best interest of our clients.
2. B.A. Schrock Wealth Management also participates in the Model Market Center platform offered
by T.D. Ameritrade. Under this program your investment advisor representative will place the
client assets in a Model Portfolio that best fits the client’s investment objectives and risk
tolerances which has been designed by money managers that are not affiliated with T.D.
Ameritrade. Under this program the Model Market Center platform will provide us with trade
signals based upon current market conditions. Upon receipt of the trade signal B.A. Schrock
Wealth Management will decide whether to accept or decline the information and place
transactions accordingly.
Financial Planning Services – For our Asset Management clients B.A. Schrock Wealth Management
also offers financial planning services, which involve preparing a written financial plan covering specific or
multiple topics. These services are only available to clients that also contract with B.A. Schrock Wealth
Management for our asset management services. When providing financial planning services, the role of
your investment adviser representative is to find ways to help you understand your overall financial
situation and help you set financial objectives. We provide modular written financial plans which only
cover those specific areas of concern mutually agreed upon by you and us. A modular written financial
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plan is limited or segmented and does not involve the creation of a full written financial plan. You should
be aware that there are important issues that may not be taken into consideration when your investment
adviser representative develops his or her analysis and recommendations under a modular written
financial plan. Written financial plans prepared by us do not include specific recommendations of
individual securities.
Our financial planning services do not involve implementing any transaction on your behalf or the active
and ongoing monitoring or management of your investments or accounts. You have the sole
responsibility for determining whether to implement our financial planning recommendations. To the
extent that you would like to implement any of our investment recommendations through B.A. Schrock
Wealth Management or retain B.A. Schrock Wealth Management to actively monitor and manage your
investments, you must execute a separate written agreement with B.A. Schrock Wealth Management for
our asset management services.
Referral of Third-Party Money Managers - B.A. Schrock Wealth Management offers advisory services
by referring clients to a third-party money manager offering asset management and other investment
advisory services. The third-party managers are responsible for continuously monitoring client accounts
and making trades in client accounts when necessary. As a result of the referral, we are paid a portion of
the fee charged and collected by the third-party money managers in the form of solicitor fees. Each
solicitation arrangement is performed pursuant to a written solicitation agreement and is in compliance
with SEC Rule 206(4)-3 and applicable state securities rules and regulations. Prior to introducing any
client to another investment adviser, B.A. Schrock Wealth Management will be responsible in determining
if the third-party manager is is properly registered, notice filed, or exempt from registration with the state
securities regulatory authority of the client’s resident state.
Under this program, we assist you with identifying your risk tolerance and investment objectives. We
recommend third-party money managers in relation to your stated investment objectives and risk
tolerance, and you may select a recommended third-party money manager or model portfolio based upon
your needs. You must enter into an agreement directly with the third-party money manager who provides
your designated account with asset management services.
We are available to answer questions that you may have regarding your account and act as the
communication conduit between you and the third-party money manager. The third-party money
manager may take discretionary authority to determine the securities to be purchased and sold for your
account. We do not have any trading authority with respect to your designated account managed by the
third-party money manager.
Although we review the performance of numerous third-party investment adviser firms, we enter into only
a select number of relationships with third-party investment adviser firms that have agreed to pay us a
portion of the overall fee charged to our clients. Therefore, B.A. Schrock Wealth Management has a
conflict of interest in that it will only recommend third-party investment advisors that will agree to
compensate us for referrals of our clients.
Clients are advised that there may be other third-party managed programs not recommended by our firm,
that are suitable for the client and that may be more or less costly than arrangements recommended by
our firm. No guarantees can be made that a client’s financial goals or objectives will be achieved by a
third-party investment adviser recommended by our firm. Further, no guarantees of performance can
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ever be offered by our firm (Please refer to Item 8 – Methods of Analysis, Investment Strategies and Risk
of Loss for more details.)
Seminars
B.A. Schrock Wealth Management may occasionally provide seminars in areas such as financial
planning, retirement planning, estate planning, college planning and charitable planning. Seminars are
always offered on an impersonal basis and do not focus on the individual needs of participants.
Limits Advice to Certain Types of Investments
B.A. Schrock Wealth Management provides investment advice on the following types of investments:
Interests in Partnerships Investing in Real Estate
• Mutual Funds
• Exchange Traded Funds (ETFs)
• Exchange-listed Securities
• Securities Traded Over-the-Counter
• Corporate Debt Securities
• Certificates of Deposit
• Municipal Securities
• Variable Annuities
• Variable Life Insurance
• US Government Securities
•
Although we generally provide advice only on the products previously listed, we reserve the right to offer
advice on any investment product that may be suitable for each client’s specific circumstances, needs,
goals and objectives.
It is not our typical investment strategy to attempt to time the market, but we may increase cash holdings
modestly as deemed appropriate based on your risk tolerance and our expectations of market
behavior. We may modify our investment strategy to accommodate special situations such as low basis
stock, stock options, legacy holdings, inheritances, closely held businesses, collectibles, or special tax
situations.
(Please refer to Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss for more
information.)
Participation in Wrap Fee Programs
B.A. Schrock Wealth Management offer asset management services exclusively through a wrap fee
program. A wrap fee program is defined as any advisory program under which a specified fee or fees not
based directly upon transactions in a client’s account is charged for investment advisory services (which
may include portfolio management or advice concerning the selection of other investment advisers) and
the execution of client transactions. Whenever a fee is charged to a client for services described in this
brochure we will receive all or a portion of the fee charged.
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Tailor Advisory Services to Individual Needs of Clients
B.A. Schrock Wealth Management’s advisory services are always provided based on your individual
needs. This means, for example, that when we provide asset management services, you are given the
ability to impose restrictions on the accounts we manage for you, including specific investment selections
and sectors. We work with you on a one-on-one basis through interviews and questionnaires to
determine your investment objectives and suitability information. Our financial planning services are
always provided based on your individual needs. When providing financial planning services, we work
with you on a one-on-one basis through interviews and questionnaires to determine your investment
objectives and suitability information.
We will not enter into an investment adviser relationship with a prospective client whose investment
objectives may be considered incompatible with our investment philosophy or strategies or where the
prospective client seeks to impose unduly restrictive investment guidelines.
Client Assets Managed by B.A. Schrock Wealth Management
As of February 4, 2022, B.A. Schrock Wealth Management has $90,915400 in assets under
management. All assets are managed on a discretionary basis.
Item 5 – Fees and Compensation
In addition to the information provided in Item 4 – Advisory Business, this section provides additional
details regarding our firm’s services along with descriptions of each service’s fees and compensation
arrangements. It should be noted that lower fees for comparable service may be available from other
sources. The exact fees and other terms will be outlined in the agreement between you and B.A. Schrock
Wealth Management.
As stated above, B.A. Schrock offers comprehensive investment advisory services that combines our
Asset management Service and our Financial Planning Services in to one comprehensive program. No
separate fee will be charged for any Financial Planning services provided. These services will be referred
to as Investment Advisory Services.
Fees for Investment Advisory Services
Fees charged for our comprehensive Investment Advisory Services are charged based on a percentage
of assets under management, billed in arrears (at the end of the billing period) on a monthly calendar
basis and calculated based on the fair market value of your account as of the last business day of the
current billing period. Both asset management options are billed under the same asset based fee
schedule. Fees are prorated (based on the number of days service is provided during the initial billing
period) for your account opened at any time other than the beginning of the billing period. If asset
management services are commenced in the middle of the billing period, then the prorated fee for that
billing period will be billed in arrears at the end of that billing period.
The investment advisory services continue in effect until terminated by either party (i.e., B.A. Schrock
Wealth Management or you) by providing written notice of termination to the other party. When fees are
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billed in arrears, B.A. Schrock Wealth Management will prorate the final fee payment based on the
number of days services are provided during the final period. The amount of client assets on the
termination date will be used to determine the final fee payment.
Fees charged for our investment advisory services are negotiable based on the type of client, the
complexity of the client's situation, the composition of the client's account (i.e., equities versus mutual
funds), the potential for additional account deposits, the relationship of the client with the investment
adviser representative, and the total amount of assets under management for the client.
For my asset management services, clients will be charged an annual fee based upon the amount of
assets under management. Each asset tier shall be assessed a fee percentage in accordance with the
schedule shown below.
Assets Under Management
Maximum Fee
$0-$500,000
1.80%
$500,001-$1,000,000
1.50%
$1,000,001 and Above
1.0%
B.A. Schrock Wealth Management believes that its annual fee is reasonable in relation to: (1) services
provided and (2) the fees charged by other investment advisers offering similar services/programs.
However, our annual investment advisory fee may be higher than that charged by other investment
advisers offering similar services/programs. In addition to our compensation, you may also incur charges
imposed at the mutual fund level (e.g., advisory fees and other fund expenses).
The investment advisory fees will be deducted from your account and paid directly to our firm by the
qualified custodian(s) of your account. You will authorize the qualified custodian(s) of your account to
deduct fees from your account and pay such fees directly to our firm. Our firm will send you a billing
statement prior to time that fee deduction instruction is sent to the qualified custodian(s) of your account.
The billing statement will detail the formula used to calculate the fee, the assets under management and
the time period covered. See Item 15 – Custody for more details.
You should review your account statements received from the qualified custodian(s) and verify that
appropriate investment advisory fees are being deducted. The qualified custodian(s) will not verify the
accuracy of the investment advisory fees deducted.
You may incur certain charges imposed by third parties other than B.A. Schrock Wealth Management in
connection with investments made through your account including, but not limited to, mutual fund sales
loads, 12(b)-1 fees and surrender charges, IRA and qualified retirement plan fees. Management fees
charged by B.A. Schrock Wealth Management are separate and distinct from the fees and expenses
charged by investment company securities that may be recommended to you. A description of these fees
and expenses are available in each investment company security’s prospectus.
To the extent B.A. Schrock Wealth Management engages an outside professional (i.e. attorney,
independent investment adviser or accountant) while providing financial planning services to you, B.A.
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Schrock Wealth Management will be responsible for the payment of the fees for the services of such an
outside professional, and you will not be required to reimburse B.A. Schrock Wealth Management for
such payments. To the extent that you personally engage such an outside professional, you will be
responsible for the payment of the fees for the services of such an outside professional, and B.A. Schrock
Wealth Management will not be required to reimburse Client for such payments. Fees for the services of
an outside professional (i.e. attorney, independent investment adviser or accountant) will be in addition to
and separate from the fees charged by B.A. Schrock Wealth Management, and you will be responsible for
the payment of the fees for the services of such an outside professional. In no event will the services of
an outside professional be engaged without your express approval.
It should be noted that lower fees for comparable services may be available from other sources.
Third-Party Money Managers
Third-party managers generally have fee schedules and account minimum requirements that will vary
among third-party money managers. Fees for asset management services provided by Third-Party
Managers will range up to a maximum of 2.5%. The management fee charged includes the management
fee charged by B.A. Schrock and the management fee charged by the Third-Party Money Manager
chosen to manage your assets. The actual fee charged to you will vary depending on the third-party
money manager. All fees are calculated and collected by the third-party money manager who will be
responsible for delivering our portion of the fee paid by you to us. Account minimums are generally higher
on fixed income accounts than for equity-based accounts. A complete description of the third-party money
manager’s services, fee schedules and account minimums will be disclosed in the third-party money
manager’s client agreement and disclosure brochure which will be provided to you prior to or at the time
an agreement for services is executed and the account is established.
Under this program, you could incur additional charges including but not limited to, mutual fund sales
loads, 12b-1 fees and surrender charges, and IRA and qualified retirement plan fees.
We have a conflict of interest by only offering those third-party money managers that have agreed to pay
a portion of their advisory fee to us and have met the conditions of our due diligence review. There may
be other third-party money managers that may be suitable for you that may be more or less costly. No
guarantees can be made that your financial goals or objectives will be achieved. Further, no guarantees
of performance can be offered.
Seminars
No separate fees are charged for attending seminars presented by the firm.
Item 6 – Performance-Based Fees and Side-By-Side Management
Performance-based fees are defined as fees based on a share of capital gains on or capital appreciation
of the assets held in a client’s account. Item 6 is not applicable to this Disclosure Brochure because we
do not charge or accept performance-based fees.
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Item 7 – Types of Clients
B.A. Schrock Wealth Management generally provides investment advice to the following types of clients:
Individuals
•
• High net worth individuals
• Trusts, estates, or charitable organizations
• Corporations or business entities other than those listed above
You are required to execute a written agreement with B.A. Schrock Wealth Management specifying the
particular advisory services in order to establish a client arrangement with B.A. Schrock Wealth
Management.
Minimum Investment Amounts Required
There are no minimum investment amounts or conditions required for establishing an account managed
by B.A. Schrock Wealth Management. However, all clients are required to execute an agreement for
services in order to establish a client arrangement with B.A. Schrock Wealth Management and/or the
third-party money manager or the sponsor of third-party money manager platforms.
Third-party money managers may have minimum account and minimum fee requirements in order to
participate in their programs. Each-third party money manager will disclose its minimum account size and
fees in its Form ADV Part 2A Disclosure Brochure.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
B.A. Schrock Wealth Management uses the following methods of analysis in formulating investment
advice:
Cyclical – This method analyzes the investments sensitive to business cycles and whose
performance is strongly tied to the overall economy. For example, cyclical companies tend to
make products or provide services that are in lower demand during downturns in the economy
and in higher demand during upswings. Examples include the automobile, steel, and housing
industries. The stock price of a cyclical company will often rise just before an economic upturn
begins and fall just before a downturn begins. Investors in cyclical stocks try to make the largest
gains by buying the stock at the bottom of a business cycle, just before a turnaround begins.
While most economists and investors agree that there are cycles in the economy that need to be
respected, the duration of such cycles is generally unknown. An investment decision to buy at
the bottom of a business cycle may actually turn out to be a trade that occurs before or after the
bottom of the cycle. If done before the bottom, then downside price action can result prior to any
gains. If done after the bottom, then some upside price action may be missed. Similarly, a sell
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decision meant to occur at the top of a cycle may result in missed opportunity or unrealized
losses.
Fundamental – This is a method of evaluating a security by attempting to measure its intrinsic
value by examining related economic, financial and other qualitative and quantitative factors.
Fundamental analysts attempt to study everything that can affect the security's value, including
macroeconomic factors (like the overall economy and industry conditions) and individually
specific factors (like the financial condition and management of a company). The end goal of
performing fundamental analysis is to produce a value that an investor can compare with the
security's current price in hopes of figuring out what sort of position to take with that security
(underpriced = buy, overpriced = sell or short). Fundamental analysis is considered to be the
opposite of technical analysis. Fundamental analysis is about using real data to evaluate a
security's value. Although most analysts use fundamental analysis to value stocks, this method of
valuation can be used for just about any type of security.
The risk associated with fundamental analysis is that it is somewhat subjective. While a
quantitative approach is possible, fundamental analysis usually entails a qualitative assessment
of how market forces interact with one another in their impact on the investment in question. It is
possible for those market forces to point in different directions, thus necessitating an
interpretation of which forces will be dominant. This interpretation may be wrong and could
therefore lead to an unfavorable investment decision.
Technical – This is a method of evaluating securities by analyzing statistics generated by market
activity, such as past prices and volume. Technical analysts do not attempt to measure a
security's intrinsic value, but instead use charts and other tools to identify patterns that can
suggest future activity. Technical analysts believe that the historical performance of stocks and
markets are indications of future performance.
Technical analysis is even more subjective than fundamental analysis in that it relies on proper
interpretation of a given security's price and trading volume data. A decision might be made
based on a historical move in a certain direction that was accompanied by heavy volume;
however, that heavy volume may only be heavy relative to past volume for the security in
question, but not compared to the future trading volume. Therefore, there is the risk of a trading
decision being made incorrectly, since future trading volume is an unknown. Technical analysis
is also done through observation of various market sentiment readings, many of which are
quantitative. Market sentiment gauges the relative degree of bullishness and bearishness in a
given security, and a contrarian investor utilizes such sentiment advantageously. When most
traders are bullish, then there are very few traders left in a position to buy the security in question,
so it becomes advantageous to sell it ahead of the crowd. When most traders are bearish, then
there are very few traders left in a position to sell the security in question, so it becomes
advantageous to buy it ahead of the crowd. The risk in utilization of such sentiment technical
measures is that a very bullish reading can always become more bullish, resulting in lost
opportunity if the money manager chooses to act upon the bullish signal by selling out of a
position. The reverse is also true in that a bearish reading of sentiment can always become more
bearish, which may result in a premature purchase of a security.
There are risks involved in using any analysis method.
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To conduct analysis, B.A. Schrock Wealth Management gathers information from financial newspapers
and magazines, inspection of corporate activities, research materials prepared by others, corporate rating
services, timing services, annual reports, prospectuses and filings with the SEC, and company press
releases.
Investment Strategies
B.A. Schrock Wealth Management uses the following investment strategies when managing client assets
and/or providing investment advice:
Long term purchases. Investments held at least a year.
Short term purchases. Investments sold within a year.
Value Investing. We also follow a value-investing strategy that attempts to acquire at reasonable
valuations publicly traded businesses that can deliver sustainable excess returns. We focus on a
long-only strategy. Long term strategies are designed to identify and select investments to be
held for multiple years. We will also invest in value oriented special situations with shorter
expected holding periods.
Value Investing can be described as a strategy of selecting stocks that trade for less than their
intrinsic values. Value investors typically seek stocks of companies that they believe the market
has undervalued. They believe the market overreacts to good and bad news, resulting in stock
price movements that do not correspond with the company's long-term fundamentals. The result
is an opportunity for value investors to profit by buying when the price is deflated. Often, value
investors select stocks with lower-than-average price-to-book or price-to-earnings ratios and/or
high dividend yields. The risks associated with value-investing include incorrectly analyzing and
overestimating the intrinsic value of a business, concentration risk, under performance relative to
major benchmarks, macro-economic risks, investing in value traps i.e. businesses that remain
perpetually undervalued, and lost purchasing power on cash holdings in the case of inflation.
Tactical asset allocation. Allows for a range of percentages in each asset class (such as Stocks =
40-50%). The ranges establish minimum and maximum acceptable percentages that permit the
investor to take advantage of market conditions within these parameters. Thus, a minor form
of market timing is possible, since the investor can move to the higher end of the range when
stocks are expected to do better and to the lower end when the economic outlook is bleak.
Strategic asset allocation. Calls for setting target allocations and then periodically rebalancing
the portfolio back to those targets as investment returns skew the original asset allocation
percentages. The concept is akin to a “buy and hold” strategy, rather than an active trading
approach. Of course, the strategic asset allocation targets may change over time as the client’s
goals and needs change and as the time horizon for major events such as retirement and college
funding grow shorter.
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The investment strategies utilized by any Third-Party Managers utilized to manage your assets will vary
dependent upon the firm selected. Please refer to the Third-Party Manager’s ADV Part 2 Disclosure
Brochure for more information.
Primarily Recommend One Type of Security
We do not primarily recommend one type of security to clients. Instead, we recommend any product that
may be suitable for each client relative to that client’s specific circumstances and needs.
Risk of Loss
Past performance is not indicative of future results. Therefore, you should never assume that future
performance of any specific investment or investment strategy will be profitable. Investing in securities
(including stocks, mutual funds, and bonds, etc.) involves risk of loss. Further, depending on the different
types of investments there may be varying degrees of risk. You should be prepared to bear investment
loss including loss of original principal.
Because of the inherent risk of loss associated with investing, our firm is unable to represent, guarantee,
or even imply that our services and methods of analysis can or will predict future results, successfully
identify market tops or bottoms, or insulate you from losses due to market corrections or declines. There
are certain additional risks associated with investing in securities through our investment management
program, as described below:
• Market Risk – Either the stock market as a whole, or the value of an individual company,
goes down resulting in a decrease in the value of client investments. This is also referred
to as systemic risk.
• Equity (stock) market risk – Common stocks are susceptible to general stock market
fluctuations and to volatile increases and decreases in value as market confidence in and
perceptions of their issuers change. If you held common stock, or common stock
equivalents, of any given issuer, you would generally be exposed to greater risk than if
you held preferred stocks and debt obligations of the issuer.
• Company Risk. When investing in stock positions, there is always a certain level of
company or industry specific risk that is inherent in each investment. This is also referred
to as unsystematic risk and can be reduced through appropriate diversification. There is
the risk that the company will perform poorly or have its value reduced based on factors
specific to the company or its industry. For example, if a company’s employees go on
strike or the company receives unfavorable media attention for its actions, the value of
the company may be reduced.
• Fixed Income Risk. When investing in bonds, there is the risk that the issuer will default
on the bond and be unable to make payments. Further, individuals who depend on set
amounts of periodically paid income face the risk that inflation will erode their spending
power. Fixed-income investors receive set, regular payments that face the same inflation
risk.
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• Options Risk. Options on securities may be subject to greater fluctuations in value than
an investment in the underlying securities. Purchasing and writing put and call options
are highly specialized activities and entail greater than ordinary investment risks.
• ETF and Mutual Fund Risk – When investing in an ETF or mutual fund, you will bear
additional expenses based on your pro rata share of the ETF’s or mutual fund’s operating
expenses, including the potential duplication of management fees. The risk of owning an
ETF or mutual fund generally reflects the risks of owning the underlying securities the
ETF or mutual fund holds. You will also incur brokerage costs when purchasing ETFs.
• Management Risk – Your investment with our firm varies with the success and failure of
our investment strategies, research, analysis and determination of portfolio securities. If
our investment strategies do not produce the expected returns, the value of the
investment will decrease.
Item 9 – Disciplinary Information
Item 9 is not applicable to this Disclosure Brochure because there are no legal or disciplinary events that
are material to a client’s or prospective client’s evaluation of our business or integrity.
Item 10 – Other Financial Industry Activities and Affiliations
B.A. Schrock Wealth Management is not and does not have a related person that is a broker/dealer,
municipal securities dealer, government securities dealer or broker, an investment company or other
pooled investment vehicle (including a mutual fund, closed-end investment company, unit investment
trust, private investment company or "hedge fund," and offshore fund), another investment adviser or
financial planner, a futures commission merchant, commodity pool operator, or commodity trading
advisor, a banking or thrift institution, an accountant or accounting firm, a lawyer or law firm, a pension
consultant, a real estate broker or dealer, and a sponsor or syndicator of limited partnerships.
We are an independent registered investment adviser and only provide investment advisory services. We
are not engaged in any other business activities and offer no other services except those described in this
Disclosure Brochure. However, while we do not sell products or services other than investment advice,
our representatives may sell other products or provide services outside of their role as investment adviser
representatives with us.
Third-Party Money Managers
B.A. Schrock Wealth Management has developed several programs, previously described in Item 5 of
this disclosure brochure, designed to allow us to recommend and select third-party money managers for
you. Once you select the third-party money manager to manage all or a portion of your assets, the third-
party money manager will pay us a portion of the fees you are charged. Please refer to Items 4 and 5 for
full details regarding the programs, fees, conflicts of interest and materials arrangements when B.A.
Schrock Wealth Management selects other investment advisers.
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Affiliated Insurance Agency
The company’s managing Member and owner Benjamin A. Schrock is also the owner of B.A. Schrock
Financial Group an Ohio licensed insurance agency.
Through this agency you may work with your investment adviser representative in his or her separate
capacity as an insurance agent. When acting in his or her separate capacity as an insurance agent, the
investment adviser representative may sell, for commissions, general disability insurance, life insurance,
annuities, and other insurance products to you. As such, your investment adviser representative in his or
her separate capacity as an insurance agent, may suggest that you implement recommendations of B.A.
Schrock Wealth Management by purchasing disability insurance, life insurance, annuities, or other
insurance products. This receipt of commissions creates an incentive for the representative to
recommend those products for which your investment adviser representative will receive a commission in
his or her separate capacity as an insurance agent. Consequently, the advice rendered to you could be
biased. You are under no obligation to implement any insurance or annuity transaction through your
investment adviser representative.
Item 11 – Code of Ethics, Participation in Client Transactions and Personal Trading
Code of Ethics Summary
An investment adviser is considered a fiduciary and has a fiduciary duty to all clients. B.A. Schrock
Wealth Management has established a Code of Ethics to comply with the requirements of the securities
laws and regulations that reflects its fiduciary obligations and those of its supervised persons. The Code
of Ethics also requires compliance with federal securities laws. B.A. Schrock Wealth Management’s
Code of Ethics covers all individuals that are classified as “supervised persons”. All employees, officers,
directors and investment adviser representatives are classified as supervised persons. B.A. Schrock
Wealth Management requires its supervised persons to consistently act in your best interest in all
advisory activities. B.A. Schrock Wealth Management imposes certain requirements on its affiliates and
supervised persons to ensure that they meet the firm’s fiduciary responsibilities to you. The standard of
conduct required is higher than ordinarily required and encountered in commercial business.
This section is intended to provide a summary description of the Code of Ethics of B.A. Schrock Wealth
Management. If you wish to review the Code of Ethics in its entirety, you should send us a written
request and upon receipt of your request, we will promptly provide a copy of the Code of Ethics to you.
Affiliate and Employee Personal Securities Transactions Disclosure
B.A. Schrock Wealth Management or associated persons of the firm buy and sell for their personal
accounts, investment products identical to those recommended to clients. This creates a conflict of
interest. It is the express policy of B.A. Schrock Wealth Management that all persons associated in any
manner with our firm must place clients’ interests ahead of their own when implementing personal
investments. As is required by our internal procedures manual, B.A. Schrock Wealth Management and its
associated persons will not buy or sell securities for their personal account(s) where their decision is
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derived, in whole or in part, by information obtained as a result of employment or association with our firm
unless the information is also available to the investing public upon reasonable inquiry.
We are now and will continue to be in compliance with applicable state and federal rules and regulations.
To mitigate conflicts of interest that can occur when access persons manage their personal accounts at
the same time B.A. Schrock Wealth Management manages client accounts, we have developed written
supervisory procedures that include personal investment and trading policies for our representatives,
employees and their immediate family members (collectively, associated persons):
• Associated persons cannot prefer their own interests to that of the client.
• Associated persons cannot purchase or sell any security for their personal accounts prior to
implementing transactions for client accounts.
• Associated persons cannot buy or sell securities for their personal accounts when those
decisions are based on information obtained as a result of their employment, unless that
information is also available to the investing public upon reasonable inquiry.
• Associated persons are prohibited from purchasing or selling securities of companies in which
any client is deemed an “insider”.
• Associated persons are discouraged from conducting frequent personal trading.
• Associated persons are generally prohibited from serving as board members of publicly traded
companies unless an exception has been granted to the Chief Compliance Officer of B.A.
Schrock Wealth Management.
Any associated person not observing our policies is subject to sanctions up to and including termination.
Item 12 – Brokerage Practices
If B.A. Schrock Wealth Management assists in the implementation of any recommendations, we are
responsible to ensure that the client receives the best execution possible. Best execution does not
necessarily mean that clients receive the lowest possible commission costs but that the qualitative
execution is best. In other words, all conditions considered, the transaction execution is in your best
interest. When considering best execution, we look at a number of factors besides prices and rates
including, but not limited to:
• Execution capabilities (e.g., market expertise, ease/reliability/timeliness of execution,
responsiveness, integration with our existing systems, ease of monitoring investments)
• Products and services offered (e.g., investment programs, back office services, technology,
regulatory compliance assistance, research and analytic services)
• Financial strength, stability and responsibility
• Reputation and integrity
• Ability to maintain confidentiality
We exercise reasonable due diligence to make certain that best execution is obtained for all clients when
implementing any transaction by considering the back-office services, technology and pricing of services
offered.
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Brokerage Recommendations
You are under no obligation to act on the financial planning recommendations of B.A. Schrock Wealth
Management. If we assist you in the implementation of any recommendations, we are responsible to
ensure that you receive the best execution possible.
B.A. Schrock Wealth Management recommends that you establish brokerage accounts with TD
Ameritrade through their Institutional Platform. TD Ameritrade, Inc. (“TD Ameritrade”) is a member of
FINRA/SIPC. TD Ameritrade is an independent (and unaffiliated) SEC-registered broker-dealer and is
recommended by B.A. Schrock Wealth Management to maintain custody of clients' assets and to effect
trades for their accounts.
At least annually, we will review alternative custodians in the marketplace for comparison to the currently
used custodian, evaluating criteria such as overall expertise, cost competitiveness, and financial
condition. Quality of execution for custodians will be reviewed through trade journal evaluations.
B.A. Schrock Wealth Management is independently owned and operated and not affiliated with TD
Ameritrade.
The primary factor in suggesting a broker/dealer or custodian is that the services of the recommended
firm are provided in a cost-effective manner. While quality of execution at the best price is an important
determinant, best execution does not necessarily mean lowest price and it is not the sole consideration.
The trading process of any broker/dealer and money manager suggested by B.A. Schrock Wealth
Management must be efficient, seamless, and straight-forward. Overall custodial support services, trade
correction services, and statement preparation are some of the other factors determined when suggesting
a broker/dealer.
TD Ameritrade, Inc. provides us with access to their institutional trading and custody services, which are
typically not available to retail investors. These services generally are available to independent
investment advisors at no charge to them so long as the independent investment advisors maintain a
minimum amount of assets with the custodian.
TD Ameritrade does not charge separately for custody but is compensated by account holders through
commissions or other transaction-related fees for securities trades that are executed by recommended
money managers through the custodian or that settle into a custodian account.
These benefits include, but are not necessarily limited to: receipt of duplicate client confirmations and
bundled duplicate statements; access to a trading desk; access to block trading which provides the ability
to aggregate securities transactions and allocate the appropriate shares to client accounts; the ability to
have investment advisory fees deducted directly from client accounts; access to an electronic
communications network for client order entry and account information; and access to mutual funds that
generally require significantly higher minimum initial investments or are generally only available to
institutional investors.
TD Ameritrade, Inc. also makes available to us other products and services that benefit our firm but may
not benefit clients' accounts. Some of these other products and services assist us in managing and
administering clients' accounts. These include software and other technology that provide access to client
account data (such as trade confirmation and account statements); provide research, pricing information
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and other market data; facilitate payment of the firm’s fees from its clients' accounts; and assist with back-
office functions; record keeping and client reporting. Many of these services generally may be used to
service all or a substantial number of our accounts, including accounts not maintained at a recommended
custodian. B.A. Schrock Wealth Management is also providing other services intended to help our firm
manage and further develop our business enterprise. These services may include consulting, publications
and conferences on practice management, information technology, business succession, regulatory
compliance and marketing.
Specifically, B.A. Schrock Wealth Management participates in the TD Ameritrade Institutional program.
TD Ameritrade Institutional is a division of TD Ameritrade, Inc. TD Ameritrade offers to independent
investment Advisors services which include custody of securities, trade execution, clearance and
settlement of transactions. Adviser receives some benefits from TD Ameritrade through its participation in
the program. (Please see the disclosure under Item 14 below.)
The custodian and brokerage practices utilized by any Third-Party Managers utilized to manage your
assets will vary dependent upon the firm selected. Please refer to the Third-Party Manager’s ADV Part 2
Disclosure Brochure for more information.
Directed Brokerage
Clients should understand that not all investment advisors require the use of a particular broker/dealer or
custodian. Some investment advisors allow their clients to select whichever broker/dealer the client
decides. By requiring clients to use a particular broker/dealer, B.A. Schrock Wealth Management may
not achieve the most favorable execution of client transactions and the practice requiring the use of
specific broker/dealers may cost clients more money than if the client used a different broker/dealer or
custodian. However, for compliance and operational efficiencies, B.A. Schrock Wealth Management has
decided to require my clients to use broker/dealers and other qualified custodians determined by the firm.
Soft Dollar Benefits
An investment adviser receives soft dollar benefits from a broker-dealer when the investment adviser
receives research or other products and services in exchange for client securities transactions or
maintaining an account balance with the broker-dealer.
B.A. Schrock Wealth Management does not have a soft dollar agreement with a broker-dealer or a third-
party.
Block Trading Policy
We may elect to purchase or sell the same securities for several clients at approximately the same time.
This process is referred to as aggregating orders, batch trading or block trading and is used by our firm
when B.A. Schrock Wealth Management believes such action may prove advantageous to clients. If and
when we aggregate client orders, allocating securities among client accounts is done on a fair and
equitable basis. Typically, the process of aggregating client orders is done in order to achieve better
execution, to negotiate more favorable commission rates or to allocate orders among clients on a more
equitable basis in order to avoid differences in prices and transaction fees or other transaction costs that
might be obtained when orders are placed independently.
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B.A. Schrock Wealth Management uses the average price allocation method for transaction allocation.
Under this procedure B.A. Schrock Wealth Management will calculate the average price for each
transaction included in a block order and assign the average price and transaction charge to each
allocated transaction executed for the client’s account.
If and when we determine to aggregate client orders for the purchase or sale of securities, including
securities in which B.A. Schrock Wealth Management or our associated persons may invest, we will do so
in accordance with the parameters set forth in the SEC No-Action Letter, SMC Capital, Inc. Neither we
nor our associated persons receive any additional compensation as a result of block trades.
Agency Cross Transactions
Our associated persons are prohibited from engaging in agency cross transactions, meaning we cannot
act as brokers for both the sale and purchase of a single security between two different clients and cannot
receive compensation in the form of an agency cross commission or principal mark-up for the trades.
Item 13 – Review of Accounts
Account Reviews and Reviewers
Managed accounts are reviewed at least quarterly. While the calendar is the main triggering factor,
reviews can also be conducted at your request. Account reviews will include investment strategy and
objectives review and making a change if strategy and objectives have changed. Reviews are conducted
by the investment adviser representative assigned to the client account, with reviews performed in
accordance with your investment goals and objectives.
Accounts established and maintained with other third-party money managers are reviewed at least
quarterly, usually when statements and/or reports are received from the money manager.
Our financial planning services terminate upon the presentation of the written plan. Our financial planning
services do not include monitoring the investments of your account(s), and therefore, there is no ongoing
review of your account(s) under such services.
Statements and Reports
For our asset management services, you are provided with transaction confirmation notices and regular
quarterly account statements in writing directly from the qualified custodian.
Whether reports by an outside money manager are provided to you will depend upon the outside money
manager.
Financial planning clients do not receive any report other than the written plan originally contracted for
and provided by B.A. Schrock Wealth Management.
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You are encouraged to always compare any reports or statements provided by us or third-party money
manager against the account statements delivered from the qualified custodian. When you have
questions about your account statement, you should contact our firm and the qualified custodian
preparing the statement.
Item 14 – Client Referrals and Other Compensation
B.A. Schrock Wealth Management does not directly or indirectly compensate any person for client
referrals.
The only compensation received from advisory services is the fees charged for providing investment
advisory services as described in Item 5 of this Disclosure Brochure. B.A. Schrock Wealth Management
receives no other forms of compensation in connection with providing investment advice.
B.A. Schrock Wealth Management does not directly or indirectly compensate anybody for client referrals.
However, as disclosed under Item 12 above, B.A. Schrock Wealth Management participates in TD
Ameritrade’s institutional customer program and Adviser may recommend TD Ameritrade to Clients for
custody and brokerage services. There is no direct link between B.A. Schrock Wealth Management’s
participation in the program and the investment advice it gives to its Clients, although we receive
economic benefits that are typically not available to TD Ameritrade retail investors through our
participation in the program. These benefits include the following products and services (provided without
cost or at a discount): receipt of duplicate Client statements and confirmations; research related products
and tools; consulting services; access to a trading desk serving our participants; access to block trading
(which provides the ability to aggregate securities transactions for execution and then allocate the
appropriate shares to Client accounts); the ability to have advisory fees deducted directly from Client
accounts; access to an electronic communications network for Client order entry and account information;
access to mutual funds with no transaction fees and to certain institutional money managers; and
discounts on compliance, marketing, research, technology, and practice management products or
services provided to B.A. Schrock Wealth Management by third-party vendors. TD Ameritrade may also
have paid for business consulting and professional services received by our related persons. Some of the
products and services made available by TD Ameritrade through the program may benefit B.A. Schrock
Wealth Management but may not benefit your accounts. These products or services may assist B.A.
Schrock Wealth Management in managing and administering Client accounts, including accounts not
maintained at TD Ameritrade. Other services made available by TD Ameritrade are intended to help B.A.
Schrock Wealth Management manage and further develop its business enterprise. The benefits received
by B.A. Schrock Wealth Management or our personnel through participation in the program do not
depend on the amount of brokerage transactions directed to TD Ameritrade. As part of its fiduciary duties
to clients, we endeavor at all times to put clients’ interests first. You should be aware, however, that the
receipt of economic benefits by B.A. Schrock Wealth Management or our related persons in and of itself
creates a conflict of interest and may indirectly influence B.A. Schrock Wealth Management’s choice of
TD Ameritrade for custody and brokerage services.
Please see Item 5, Fees and Compensation, Item 10, Other Financial Industry Activities and Affiliations
and Item 12, Brokerage Practices, for additional discussion concerning other compensation.
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Item 15 – Custody
Custody, as it applies to investment advisors, has been defined by regulators as having access or control
over client funds and/or securities. In other words, custody is not limited to physically holding client funds
and securities. If an investment adviser has the ability to access or control client funds or securities, the
investment adviser is deemed to have custody and must ensure proper procedures are implemented.
B.A. Schrock Wealth Management is deemed to have custody of client funds and securities whenever
B.A. Schrock Wealth Management is given the authority to have fees deducted directly from client
accounts. However, this is the only form of custody B.A. Schrock Wealth Management will ever maintain.
It should be noted that authorization to trade in client accounts is not deemed by regulators to be custody.
For accounts in which B.A. Schrock Wealth Management is deemed to have custody, we have
established procedures to ensure all client funds and securities are held at a qualified custodian in a
separate account for each client under that client’s name. Clients or an independent representative of the
client will direct, in writing, the establishment of all accounts and therefore are aware of the qualified
custodian’s name, address and the manner in which the funds or securities are maintained. Finally,
account statements are delivered directly from the qualified custodian to each client, or the client’s
independent representative, at least quarterly. Clients should carefully review those statements and are
urged to compare the statements against reports received from B.A. Schrock Wealth Management.
When clients have questions about their account statements, they should contact B.A. Schrock Wealth
Management or the qualified custodian preparing the statement.
When fees are deducted from an account, B.A. Schrock Wealth Management is responsible for
calculating the fee and delivering instructions to the custodian. At the same time B.A. Schrock Wealth
Management instructs the custodian to deduct fees from your account; B.A. Schrock Wealth Management
will send you an invoice itemizing the fee. Itemization will include the formula used to calculate the fee,
the amount of assets under management the fee is based on, and the time period covered by the fee.
Item 16 – Investment Discretion
When providing asset management services, B.A. Schrock Wealth Management maintains trading
authorization over your Account and can provide management services on a discretionary basis. When
discretionary authority is granted, we will have the authority to determine the type of securities and the
amount of securities that can be bought or sold for your portfolio without obtaining your consent for each
transaction.
If you decide to grant trading authorization on a non-discretionary basis, we will be required to contact
you prior to implementing changes in your account. Therefore, you will be contacted and required to
accept or reject our investment recommendations including:
• The security being recommended
• The number of shares or units
• Whether to buy or sell
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Once the above factors are agreed upon, we will be responsible for making decisions regarding the timing
of buying or selling an investment and the price at which the investment is bought or sold. If your
accounts are managed on a non-discretionary basis, you need to know that if we are not able to reach
you or you are slow to respond to our request, it can have an adverse impact on the timing of trade
implementations and we may not achieve the optimal trading price.
You will have the ability to place reasonable restrictions on the types of investments that may be
purchased in your Account. You may also place reasonable limitations on the discretionary power
granted to B.A. Schrock Wealth Management so long as the limitations are specifically set forth or
included as an attachment to the client agreement.
Item 17 – Voting Client Securities
Clients are given the option to vote proxies themselves or have B.A. Schrock Wealth Management vote
proxies on their behalf.
With respect to assets managed by a third-party money manager, we will not vote the proxies associated
with these assets. You will need to refer to each third-party money manager’s disclosure brochure to
determine whether the third-party money manager will vote proxies on your behalf. You may request a
complete copy of third-party money manager’s proxy voting policies and procedures as well as
information on how your proxies were voted by contacting the third-party money manager or by
contacting B.A. Schrock Wealth Management at the address or phone number indicated on Page 1 of this
disclosure document.
Item 18 – Financial Information
This Item 18 is not applicable to this brochure. B.A. Schrock Wealth Management does not require or
solicit prepayment of more than $500 in fees per client, six months or more in advance. Therefore, we
are not required to include a balance sheet for the most recent fiscal year. We are not subject to a
financial condition that is reasonably likely to impair our ability to meet contractual commitments to clients.
Finally, B.A. Schrock Wealth Management has not been the subject of a bankruptcy petition at any time.
Item 19 – Requirements for State-Registered Advisers
Executive Officer and Management Personnel
Benjamin A. Schrock
Educational Background:
College of Wooster, Bachelor of Arts: 2008
Business Experience:
B.A. Schrock Wealth Management, Inc., Managing Member, 10/2019 to Present;
B.A. Schrock Financial Group, Owner, 08/2012 to Present;
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Form ADV Part 2A Disclosure Brochure
AE Wealth Management, Investment Advisor Representative, 05/2016 to 02/2021
Other Business Activities
See Item 10 – Other Financial Industry Activities and Affiliations.
No Performance Based Fees
As previously disclosed in Item 6, B.A. Schrock Wealth Management does not charge or accept
performance-based fees.
No Arbitrations
B.A. Schrock Wealth Management or any of its associated persons have not been the subject of any
client arbitrations or similar legal disputes.
No Arrangement with Issuer of Securities
B.A. Schrock Wealth Management and its management do not have any relationship or arrangement with
any issuer of securities.
Customer Privacy Policy Notice
In November of 1999, Congress enacted the Gramm-Leach-Bliley Act (GLBA). The GLBA requires
certain financial institutions, such as investment advisor firms, to protect the privacy of customer
information. In situations where a financial institution does disclose customer information to non-affiliated
third parties, other than permitted or required by law, customers must be given the opportunity to opt out
or prevent such disclosure. B.A. Schrock Wealth Management. does not share or disclose customer
information to non-affiliated third parties except as permitted or required by law.
B.A. Schrock Wealth Management. is committed to safeguarding the confidential information of its clients.
B.A. Schrock Wealth Management. holds all personal information provided by clients in the strictest
confidence and it is the objective of B.A. Schrock Wealth Management. to protect the privacy of all clients.
Except as permitted or required by law, B.A. Schrock Wealth Management. does not share confidential
information about clients with non-affiliated parties. In the event that there were to be a change in this
policy, B.A. Schrock Wealth Management. will provide clients with written notice and clients will be
provided an opportunity to direct B.A. Schrock Wealth Management. as to whether such disclosure is
permissible.
To conduct regular business, B.A. Schrock Wealth Management. may collect personal information from
sources such as:
•
•
Information reported by the client on applications or other forms the client provides to B.A.
Schrock Wealth Management.
Information about the client’s transactions implemented by B.A. Schrock Wealth Management. or
others
Information developed as part of financial plans, analyses or investment advisory services
•
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To administer, manage, service and provide related services for client accounts, it is necessary for B.A.
Schrock Wealth Management. to provide access to customer information within the firm and to non-
affiliated companies with whom B.A. Schrock Wealth Management. has entered into agreements. To
provide the utmost service, B.A. Schrock Wealth Management. may disclose the information below
regarding customers and former customers, as necessary, to companies to perform certain services on
B.A. Schrock Wealth Management’s’ behalf.
•
•
•
•
Information B.A. Schrock Wealth Management. receives from the client on applications (name,
Social Security number, address, assets, etc.)
Information about the client’s transactions with B.A. Schrock Wealth Management. or others
(account information, payment history, parties to transactions, etc.)
Information concerning investment advisory account transactions
Information about a client’s financial products and services transaction with B.A. Schrock Wealth
Management.
Since B.A. Schrock Wealth Management. shares non-public information solely to service client accounts,
B.A. Schrock Wealth Management. does not disclose any non-public personal information about B.A.
Schrock Wealth Management. customers or former customers to anyone, except as permitted by law.
However, B.A. Schrock Wealth Management. may also provide customer information outside of the firm
as required by law, such as to government entities, consumer reporting agencies or other third parties in
response to subpoenas. In the event that B.A. Schrock Wealth Management. has a change to its
customer privacy policy that would allow it to disclose non-public information not covered under
applicable law, B.A. Schrock Wealth Management. will allow its clients the opportunity to opt out of such
disclosure.
Business Continuity Plan
B.A. Schrock Wealth Management has a business continuity and contingency plan in place designed to
respond to significant business disruptions. These disruptions can be both internal and external. Internal
disruptions will impact our ability to communicate and do business, such as a fire in the office building.
External disruptions will prevent the operation of the securities markets or the operations of a number of
firms, such as earthquakes, wildfires, hurricanes, terrorist attack or other wide-scale, regional disruptions.
Our continuity and contingency plan has been developed to safeguard employees’ lives and firm property,
to allow a method of making financial and operational assessments, to quickly recover and resume
business operations, to protect books and records, and to allow clients to continue transacting business.
The plan includes the following:
• Alternate locations to conduct business;
• Hard and electronic back-ups of records;
• Alternative means of communications with employees, clients, critical business constituents
and regulators; and
• Details on the firms’ employee succession plan
Our business continuity and contingency plan is reviewed and updated on a regular basis to ensure that
the policies in place are sufficient and operational.
B.A. Schrock Wealth Management, Inc.
Page 26
Form ADV Part 2A Disclosure Brochure
FORM ADV PART 2B BROCHURE SUPPLEMENT - Benjamin A. Schrock
Item 1 – Cover Page
B.A. Schrock Wealth Management, Inc.
Page 27
Form ADV Part 2A Disclosure Brochure
Benjamin A. Schrock
B.A. Schrock Wealth Management, Inc.
131 College Street
Wadsworth, OH 44281
330-473-1060
www.baschrock-fg.com
Date of Supplement: February 2022
This brochure supplement provides information about Benjamin A. Schrock that supplements the
B.A. Schrock Wealth Management, Inc. (“B.A. Schrock Wealth Management”) disclosure brochure.
You should have received a copy of that brochure. Please contact Benjamin A. Schrock at 330-
473-1060 or at ben@baschrock-fg.com if you did not receive B.A. Schrock Wealth Management’s
brochure or if you have any questions about the contents of this supplement.
Additional information about Benjamin A. Schrock is available on the SEC’s website at
www.adviserinfo.sec.gov.
Item 2 – Educational Background and Business Experience
Benjamin A. Schrock
Born 1986; CRD # 5636427
Post-Secondary Educational Background:
College of Wooster, Bachelor of Arts: 2008
Business Background:
B.A. Schrock Wealth Management, President, 10/2019 to Present;
B.A. Schrock Financial Group, Owner, 08/2012 to Present;
AE Wealth Management, Investment Advisor Representative, 05/2016 to 02/2021;
Professional Designation:
Behavioral Financial Advisor (BFA)
The BFA designation is sponsored by Kaplan Financial Education This designation program provides
participants with training in how to mentor and coach clients in their financial decisions, transition to
advice-based fees, and offer a holistic approach to strengthen the advisor-client relationship. Using an
integrated approach founded on self-awareness, the program demonstrates how traditional finance
practices are influenced by psychology and neuroscience. To obtain the BFA Designation, candidates
must two qualification exams and a certification final exam. In order to maintain the BFA designation BFA
designees must complete twenty hours of continuing professional education every two years.
Item 3 – Disciplinary Information
Benjamin A. Schrock has no legal or disciplinary events to report.
B.A. Schrock Wealth Management, Inc.
Page 28
Form ADV Part 2A Disclosure Brochure
Item 4 – Other Business Activities
Insurance Agent
Benjamin A. Schrock is independently licensed to sell insurance and annuity products through various
insurance companies. When acting in this capacity, Benjamin A. Schrock will receive commissions for
selling insurance and annuity products.
Benjamin A. Schrock may also receive other incentive awards for the recommendation/sale of annuities
and other insurance products. The receipt of compensation and other incentive benefits could affect the
judgment of Benjamin A. Schrock when recommending products to its clients. While Benjamin A.
Schrock endeavors at all times to put the interest of his clients first as a part of B.A. Schrock Wealth
Management’s overall fiduciary duty to clients, clients should be aware that the receipt of commissions
and additional compensation itself creates a conflict of interest, and could affect Benjamin A. Schrock ’s
decision making process when making recommendations.
Clients are never obligated or required to purchase insurance products from or through Benjamin A.
Schrock and may choose any independent insurance agent and insurance company to purchase
insurance products. Regardless of the insurance agent selected, the insurance agent or agency will
receive normal commissions from the sale.
Real Estate Ownership
Benjamin A. Schrock a part owner of MLR & Schrock LLC. A company formed to hold title to personal
real estate investments.
Item 5 – Additional Compensation
In addition to the description of additional compensation provided in Item 4, Benjamin A. Schrock can
receive additional benefits.
Certain product sponsors provide Benjamin A. Schrock with other economic benefits as a result of his
recommendation or sale of the product sponsors’ investments. The economic benefits received by
Benjamin A. Schrock from product sponsors can include but are not limited to, financial assistance or the
sponsorship of conferences and educational sessions, marketing support, incentive awards, payment of
travel expenses, and tools to assist Benjamin A. Schrock in providing various services to clients.
Although B.A. Schrock Wealth Management and Benjamin A. Schrock endeavor at all times to put the
interest of its clients ahead of its own or those of its officers, directors, or representatives (“affiliated
persons”), these arrangements could affect the judgment of Benjamin A. Schrock when recommending
investment products. These situations present a conflict of interest that affect the judgment of affiliated
persons including Benjamin A. Schrock.
Item 6 – Supervision
B.A. Schrock Wealth Management, Inc.
Page 29
Form ADV Part 2A Disclosure Brochure
Benjamin A. Schrock is the Chief Compliance Officer of B.A. Schrock Wealth Management. He is
responsible for overseeing and enforcing the firm’s compliance programs that have been established to
monitor and supervise the activities and services provided by the firm and its representatives. Benjamin
A. Schrock can be contacted at 330-473-1060.
Item 7 – Requirements for State-Registered Advisers
Benjamin A. Schrock has not been involved in an arbitration award and has not been found liable in an
arbitration claim alleging damages in excess of $2,500. He has not been involved in any award or found
liable in any civil, self-regulatory organization, or administrative proceeding. Additionally, he has not been
the subject of a bankruptcy petition.
FORM ADV PART 2B BROCHURE SUPPLEMENT - Colleen G Goodwillie
B.A. Schrock Wealth Management, Inc.
Page 30
Form ADV Part 2A Disclosure Brochure
Item 1 – Cover Page
Colleen G Goodwillie
B.A. Schrock Wealth Management, Inc.
131 College Street
Wadsworth, OH 44281
330-473-1060
www.baschrock-fg.com
Date of Supplement: June 2025
This brochure supplement provides information about Colleen G Goodwillie that supplements the
B.A. Schrock Wealth Management, Inc. (“B.A. Schrock Wealth Management”) disclosure brochure.
You should have received a copy of that brochure. Please contact Benjamin A. Schrock at 330-
473-1060 or at ben@baschrock-fg.com if you did not receive B.A. Schrock Wealth Management’s
brochure or if you have any questions about the contents of this supplement.
Additional information about Colleen G Goodwillie is available on the SEC’s website at
www.adviserinfo.sec.gov.
Item 2 – Educational Background and Business Experience
Colleen G Goodwillie
Born 1988; CRD # 6322015
Post-Secondary Educational Background:
College of Wooster, Bachelor of Arts: 2010
The American College, Chartered Financial Consultant (ChFC®) designation, 2020
Business Background:
B.A. Schrock Wealth Management, Investment Advisor Representative, 01/2019 to Present;
B.A. Schrock Financial Group, Insurance Professional, 01/2014 to Present;
AE Wealth Management, Investment Advisor Representative, 05/2016 to 02/2021;
Global Financial Private Capital, Investment Advisor Representative 04/2014 to 05/2016.
Professional Designation:
Chartered Financial Consultant ChFC®_
The Chartered Financial Consultant (ChFC®) designation is issued by The American College and is
granted to individuals who have at least 3 years of full-time business experience within the 5 years
preceding the awarding of the designation. The candidate is required to take 7 mandatory courses which
include the following disciplines: financial, insurance, retirement and estate planning; income taxation,
investments and application of financial planning; as well as two elective courses involving the application
of the aforementioned disciplines. Each course has a final proctored exam and once issued, the individual
is required to submit 30 hours of continuing education every 2 years.
B.A. Schrock Wealth Management, Inc.
Page 31
Form ADV Part 2A Disclosure Brochure
Behavioral Financial Advisor (BFA)
The BFA designation is sponsored by Kaplan Financial Education. This designation program provides
participants with training in how to mentor and coach clients in their financial decisions, transition to
advice-based fees, and offer a holistic approach to strengthen the advisor-client relationship. Using an
integrated approach founded on self-awareness, the program demonstrates how traditional finance
practices are influenced by psychology and neuroscience. To obtain the BFA Designation, candidates
must two qualification exams and a certification final exam. In order to maintain the BFA designation BFA
designees must complete twenty hours of continuing professional education every two years.
Item 3 – Disciplinary Information
Colleen G Goodwillie has no legal or disciplinary events to report.
Item 4 – Other Business Activities
Insurance Agent
Colleen G Goodwillie is independently licensed to sell insurance and annuity products through various
insurance companies. When acting in this capacity, Colleen G Goodwillie will receive commissions for
selling insurance and annuity products.
Colleen G Goodwilliemay also receive other incentive awards for the recommendation/sale of annuities
and other insurance products. The receipt of compensation and other incentive benefits could affect the
judgment of Colleen G Goodwillie when recommending products to its clients. While Colleen G
Goodwillie endeavors at all times to put the interest of her clients first as a part of B.A. Schrock Wealth
Management’s overall fiduciary duty to clients, clients should be aware that the receipt of commissions
and additional compensation itself creates a conflict of interest and could affect Colleen G Goodwillie’S
decision making process when making recommendations.
Clients are never obligated or required to purchase insurance products from or through Colleen G
Goodwillie and may choose any independent insurance agent and insurance company to purchase
insurance products. Regardless of the insurance agent selected, the insurance agent or agency will
receive normal commissions from the sale.
Item 5 – Additional Compensation
In addition to the description of additional compensation provided in Item 4, Colleen G Goodwillie can
receive additional benefits.
Certain product sponsors provide Colleen G Goodwillie with other economic benefits as a result of her
recommendation or sale of the product sponsors’ investments. The economic benefits received by
Colleen G Goodwillie from product sponsors can include but are not limited to, financial assistance or the
sponsorship of conferences and educational sessions, marketing support, incentive awards, payment of
travel expenses, and tools to assist Colleen G Goodwillie in providing various services to clients.
B.A. Schrock Wealth Management, Inc.
Page 32
Form ADV Part 2A Disclosure Brochure
Although B.A. Schrock Wealth Management and Colleen G Goodwillie endeavor at all times to put the
interest of its clients ahead of its own or those of its officers, directors, or representatives (“affiliated
persons”), these arrangements could affect the judgment of Colleen G Goodwillie when recommending
investment products. These situations present a conflict of interest that affect the judgment of affiliated
persons including Colleen G Goodwillie.
Item 6 – Supervision
Benjamin A. Schrock is the Chief Compliance Officer of B.A. Schrock Wealth Management. She is
responsible for overseeing and enforcing the firm’s compliance programs that have been established to
monitor and supervise the activities and services provided by the firm and its representatives including
Colleen G Goodwillie. Benjamin A. Schrock can be contacted at 330-473-1060.
Item 7 – Requirements for State-Registered Advisers
Colleen G Goodwillie has not been involved in an arbitration award and has not been found liable in an
arbitration claim alleging damages in excess of $2,500. She has not been involved in any award or found
liable in any civil, self-regulatory organization, or administrative proceeding. Additionally, she has not
been the subject of a bankruptcy petition.
FORM ADV PART 2B BROCHURE SUPPLEMENT - Keith E. Lockwood
B.A. Schrock Wealth Management, Inc.
Page 33
Form ADV Part 2A Disclosure Brochure
Item 1 – Cover Page
Keith E. Lockwood
B.A. Schrock Wealth Management, Inc.
131 College Street
Wadsworth, OH 44281
330-473-1060
www.baschrock-fg.com
Date of Supplement: February 2022
This brochure supplement provides information about Keith E. Lockwood that supplements the
B.A. Schrock Wealth Management, Inc. (“B.A. Schrock Wealth Management”) disclosure brochure.
You should have received a copy of that brochure. Please contact Benjamin A. Schrock at 330-
473-1060 or at ben@baschrock-fg.com if you did not receive B.A. Schrock Wealth Management’s
brochure or if you have any questions about the contents of this supplement.
Additional information about Keith E. Lockwood is available on the SEC’s website at
www.adviserinfo.sec.gov.
Item 2 – Educational Background and Business Experience
Keith E. Lockwood
Born 1978; CRD # 4555040
Post-Secondary Educational Background:
Ashland University, BSBA Economics and Finance; 2002
Stetson University, Attended 08/1997 to 08/1998, No Degree Conferred
Business Background:
B.A. Schrock Wealth Management, Investment Advisor Representative, 06/2019 to Present;
B.A. Schrock Financial Group, Insurance Professional, 01/2019 to Present;
AE Wealth Management, Investment Advisor Representative, 01/2019 to 02/2021;
AXA Advisors LLC, Financial Advisor, 01/2003 to 01/2019.
Item 3 – Disciplinary Information
Keith E. Lockwood has no legal or disciplinary events to report.
Item 4 – Other Business Activities
Insurance Agent
Keith E. Lockwood is independently licensed to sell insurance and annuity products through various
insurance companies. When acting in this capacity, Keith E. Lockwood will receive commissions for
selling insurance and annuity products.
B.A. Schrock Wealth Management, Inc.
Page 34
Form ADV Part 2A Disclosure Brochure
Keith E. Lockwood may also receive other incentive awards for the recommendation/sale of annuities
and other insurance products. The receipt of compensation and other incentive benefits could affect the
judgment of Keith E. Lockwood when recommending products to its clients. While Keith E. Lockwood
endeavors at all times to put the interest of his clients first as a part of B.A. Schrock Wealth
Management’s overall fiduciary duty to clients, clients should be aware that the receipt of commissions
and additional compensation itself creates a conflict of interest and could affect Keith E. Lockwood’s
decision-making process when making recommendations.
Clients are never obligated or required to purchase insurance products from or through Keith E.
Lockwood and may choose any independent insurance agent and insurance company to purchase
insurance products. Regardless of the insurance agent selected, the insurance agent or agency will
receive normal commissions from the sale.
Item 5 – Additional Compensation
In addition to the description of additional compensation provided in Item 4, Keith E. Lockwood can
receive additional benefits.
Certain product sponsors provide Keith E. Lockwood with other economic benefits as a result of his
recommendation or sale of the product sponsors’ investments. The economic benefits received by Keith
E. Lockwood from product sponsors can include but are not limited to, financial assistance or the
sponsorship of conferences and educational sessions, marketing support, incentive awards, payment of
travel expenses, and tools to assist Keith E. Lockwood in providing various services to clients.
Although B.A. Schrock Wealth Management and Keith E. Lockwood endeavor at all times to put the
interest of its clients ahead of its own or those of its officers, directors, or representatives (“affiliated
persons”), these arrangements could affect the judgment of Keith E. Lockwood when recommending
investment products. These situations present a conflict of interest that affect the judgment of affiliated
persons including Keith E. Lockwood.
Item 6 – Supervision
Benjamin A. Schrock is the Chief Compliance Officer of B.A. Schrock Wealth Management. He is
responsible for overseeing and enforcing the firm’s compliance programs that have been established to
monitor and supervise the activities and services provided by the firm and its representatives including
Keith E. Lockwood. Benjamin A. Schrock can be contacted at 330-473-1060.
Item 7 – Requirements for State-Registered Advisers
Keith E. Lockwood has not been involved in an arbitration award and has not been found liable in an
arbitration claim alleging damages in excess of $2,500. He has not been involved in any award or found
liable in any civil, self-regulatory organization, or administrative proceeding. Additionally, he has not been
the subject of a bankruptcy petition.
FORM ADV PART 2B BROCHURE SUPPLEMENT – Daniel J. Oaklief
B.A. Schrock Wealth Management, Inc.
Page 35
Form ADV Part 2A Disclosure Brochure
Item 1 – Cover Page
Daniel J. Oaklief
B.A. Schrock Wealth Management, Inc.
131 College Street
Wadsworth, Ohio 44281
330-473-1060
www.baschrock-fg.com
Date of Supplement: February 2022
This brochure supplement provides information about Daniel J. Oaklief that supplements the B.A.
Schrock Wealth Management, Inc. (“B.A. Schrock Wealth Management”) disclosure brochure. You
should have received a copy of that brochure. Please contact Benjamin A. Schrock at 330-473-
1060 or at ben@baschrock-fg.com if you did not receive B.A. Schrock Wealth Management’s
brochure or if you have any questions about the contents of this supplement.
Additional information about Daniel J. Oaklief is available on the SEC’s website at
www.adviserinfo.sec.gov.
Item 2 – Educational Background and Business Experience
Daniel J. Oaklief
Born 1994; CRD # 6674204
Post-Secondary Educational Background:
Maryville College, BS Finance/Accounting; 2016
Business Background:
B.A. Schrock Wealth Management, Investment Advisor Representative, 07/2020 to Present;
Equitable Advisors, LLC, Registered Representative, 08/2016 to 07/2020;
AXA Advisors LLC, Registered Representative, 08/2016 to 06/2020;
Unemployed, 05/2016 to 08/2016;
Student, 01/2006 to 05/2016
Professional Designations:
Retirement Income Certified Professional (RICP)
The American College of Financial Services awards the Retirement Income Certified Professional
(“RICP”)® designations to individuals who successfully complete all courses in the selected program and
who have three-plus years of full-time business experience within the five years preceding the date of the
award. An undergraduate or graduate degree from an accredited educational institution qualifies as one
year of business experience. Applicants must pass the exam and adhere to The American College’s
Code of Ethics. Continued use of the RICP® designation is subject to completing 30 hours of Continuing
Education credits every two years.
Certified Plan Fiduciary Advisor (CPFA)
B.A. Schrock Wealth Management, Inc.
Page 36
Form ADV Part 2A Disclosure Brochure
The National Association of Plan Advisors (NAPA) awards the Certified Plan Fiduciary Advisor (“CPFA”)
designations to individuals who must pass the NAPA CPFA examination after completing course
modules. The exam covers an array of topics including fiduciary roles and responsibilities, fiduciary
oversight, plan investment management, and plan management. In order to maintain the CPFA
designation, CPFAs must complete the continuing education credits which is 10 credits every year.
Item 3 – Disciplinary Information
Daniel J. Oaklief has no legal or disciplinary events to report.
Item 4 – Other Business Activities
Daniel J. Oaklief has no other business activities to disclose.
Item 5 – Additional Compensation
Certain product sponsors provide Daniel J. Oaklief with other economic benefits as a result of his
recommendation or sale of the product sponsors’ investments. The economic benefits received by Daniel
J. Oaklief from product sponsors can include but are not limited to, financial assistance or the
sponsorship of conferences and educational sessions, marketing support, incentive awards, payment of
travel expenses, and tools to assist Daniel J. Oaklief in providing various services to clients.
Although B.A. Schrock Wealth Management and Daniel J. Oaklief endeavor at all times to put the interest
of its clients ahead of its own or those of its officers, directors, or representatives (“affiliated persons”),
these arrangements could affect the judgment of Daniel J. Oaklief when recommending investment
products. These situations present a conflict of interest that affect the judgment of affiliated persons
including Daniel J. Oaklief.
Item 6 – Supervision
Benjamin A. Schrock is the Chief Compliance Officer of B.A. Schrock Wealth Management. He is
responsible for overseeing and enforcing the firm’s compliance programs that have been established to
monitor and supervise the activities and services provided by the firm and its representatives including
Daniel J. Oaklief. Benjamin A. Schrock can be contacted at 330-473-1060.
Item 7 – Requirements for State-Registered Advisers
Daniel J. Oaklief has not been involved in an arbitration award and has not been found liable in an
arbitration claim alleging damages in excess of $2,500. He has not been involved in any award or found
liable in any civil, self-regulatory organization, or administrative proceeding. Additionally, he has not been
the subject of a bankruptcy petition.
B.A. Schrock Wealth Management, Inc.
Page 37
Form ADV Part 2A Disclosure Brochure
FORM ADV PART 2B BROCHURE SUPPLEMENT - Joseph A. Rodella
Item 1 – Cover Page
Joseph A. Rodella
B.A. Schrock Wealth Management, Inc.
131 College Street
Wadsworth, OH 44281
330-473-1060
www.baschrock-fg.com
Date of Supplement: August 2022
This brochure supplement provides information about Joseph A. Rodella that supplements the
B.A. Schrock Wealth Management, Inc. (“B.A. Schrock Wealth Management”) disclosure brochure.
You should have received a copy of that brochure. Please contact Benjamin A. Schrock at 330-
473-1060 or at ben@baschrock-fg.com if you did not receive B.A. Schrock Wealth Management’s
brochure or if you have any questions about the contents of this supplement.
Additional information about Joseph A. Rodella is available on the SEC’s website at
www.adviserinfo.sec.gov.
Item 2 – Educational Background and Business Experience
Joseph A. Rodella
Born 1988; CRD # 7604015
Post-Secondary Educational Background:
The College of Wooster, Bachelor of Arts; Political Science 2011
Capital University, Master of Business Administration, 2017
Business Background:
B.A. Schrock Wealth Management, Investment Advisor Representative, 06/2022 to Present;
B.A. Schrock Financial Group, Insurance Professional, 06/2022 to Present;
CoverMyMeds, Manager, 05/2019 to Present;
Randstad, Managing Director, 12/2018 to 04/2019;
Maxim Healthcare Services, Business Development Manager, 07/2011 to 12/2018 .
Item 3 – Disciplinary Information
Joseph A. Rodella has no legal or disciplinary events to report.
Item 4 – Other Business Activities
Insurance Agent
B.A. Schrock Wealth Management, Inc.
Page 38
Form ADV Part 2A Disclosure Brochure
Joseph A. Rodella is independently licensed to sell insurance and annuity products through various
insurance companies. When acting in this capacity, Joseph A. Rodella will receive commissions for
selling insurance and annuity products.
Joseph A. Rodella may also receive other incentive awards for the recommendation/sale of annuities
and other insurance products. The receipt of compensation and other incentive benefits could affect the
judgment of Joseph A. Rodella when recommending products to its clients. While Joseph A. Rodella
endeavors at all times to put the interest of his clients first as a part of B.A. Schrock Wealth
Management’s overall fiduciary duty to clients, clients should be aware that the receipt of commissions
and additional compensation itself creates a conflict of interest and could affect Joseph A. Rodella’s
decision-making process when making recommendations.
Clients are never obligated or required to purchase insurance products from or through Joseph A. Rodella
and may choose any independent insurance agent and insurance company to purchase insurance
products. Regardless of the insurance agent selected, the insurance agent or agency will receive normal
commissions from the sale.
Other Business Activity
Joseph A. Rodella is also employed as a manager at CoverMyMeds, LLC. and spends the majority of his
time on that activity.
Item 5 – Additional Compensation
In addition to the description of additional compensation provided in Item 4, Joseph A. Rodella can
receive additional benefits.
Certain product sponsors provide Joseph A. Rodella with other economic benefits as a result of his
recommendation or sale of the product sponsors’ investments. The economic benefits received by
Joseph A. Rodella from product sponsors can include but are not limited to, financial assistance or the
sponsorship of conferences and educational sessions, marketing support, incentive awards, payment of
travel expenses, and tools to assist Joseph A. Rodella in providing various services to clients.
Although B.A. Schrock Wealth Management and Joseph A. Rodella endeavor at all times to put the
interest of its clients ahead of its own or those of its officers, directors, or representatives (“affiliated
persons”), these arrangements could affect the judgment of Joseph A. Rodella when recommending
investment products. These situations present a conflict of interest that affect the judgment of affiliated
persons including Joseph A. Rodella.
Item 6 – Supervision
Benjamin A. Schrock is the Chief Compliance Officer of B.A. Schrock Wealth Management. He is
responsible for overseeing and enforcing the firm’s compliance programs that have been established to
monitor and supervise the activities and services provided by the firm and its representatives including
Joseph A. Rodella. Benjamin A. Schrock can be contacted at 330-473-1060.
Item 7 – Requirements for State-Registered Advisers
B.A. Schrock Wealth Management, Inc.
Page 39
Form ADV Part 2A Disclosure Brochure
Joseph A. Rodella has not been involved in an arbitration award and has not been found liable in an
arbitration claim alleging damages in excess of $2,500. He has not been involved in any award or found
liable in any civil, self-regulatory organization, or administrative proceeding. Additionally, he has not been
the subject of a bankruptcy petition.
B.A. Schrock Wealth Management, Inc.
Page 40
Form ADV Part 2A Disclosure Brochure