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Balanced Wealth Group, LLC
Form ADV Part 2A – Disclosure Brochure
Effective: April 15, 2025
This Form ADV Part 2A (“Disclosure Brochure”) provides information about the qualifications and business
practices of Balanced Wealth Group, LLC (“Balanced Wealth” or the “Advisor”). If you have any questions about
the content of this Disclosure Brochure, please contact the Advisor at (440) 871-6501.
Balanced Wealth is a registered investment advisor with U.S. Securities and Exchange Commission (“SEC”).
The information in this Disclosure Brochure has not been approved or verified by the SEC or by any state
securities authority. Registration of an investment advisor does not imply any specific level of skill or training.
This Disclosure Brochure provides information about Balanced Wealth to assist you in determining whether to
retain the Advisor.
Additional information about Balanced Wealth and its Advisory Persons is available on the SEC’s website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 328007.
Balanced Wealth Group, LLC
Sandusky Office
1604 E Perkins Avenue, Suite 201
Sandusky, Oh 44870
Westlake Office
1991 Crocker Road, Suite. 300
Westlake, OH 44145
Canton Office
4811 Whipple Ave. NW, Suite 103
Canton, OH 44718
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Item 2 – Material Changes
Form ADV 2 is divided into two parts: Part 2A (the "Disclosure Brochure") and Part 2B (the "Brochure
Supplement"). The Disclosure Brochure provides information about a variety of topics relating to an Advisor’s
business practices and conflicts of interest. The Brochure Supplement provides information about the Advisory
Persons of Balanced Wealth. For convenience, the Advisor has combined these documents into a single
disclosure document.
Balanced Wealth believes that communication and transparency are the foundation of its relationship with clients
and will continually strive to provide you with complete and accurate information at all times. Balanced Wealth
encourages all current and prospective clients to read this Disclosure Brochure and discuss any questions you
may have with the Advisor.
Material Changes
The following material changes have been made to this Disclosure Brochure since the last annual amendment
filing on February 8, 2024:
● The Advisor has updated their services to include legal and tax service fee coverage based on
assets under management within the Advisor’s Wealth Management Services. Please see Item
4 and Item 14 for further information.
Future Changes
From time to time, the Advisor may amend this Disclosure Brochure to reflect changes in our business practices,
changes in regulations or routine annual updates as required by the securities regulators. This complete
Disclosure Brochure or a Summary of Material Changes shall be provided to you annually and if a material
change occurs.
At any time, you may view the current Disclosure Brochure on-line at the SEC’s Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 328007. You
may also request a copy of this Disclosure Brochure at any time by contacting the Advisor at (440) 871-6501.
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 2
Item 3 – Table of Contents
Item 1 – Cover Page
1
Item 2 – Material Changes ....................................................................................................................................... 2
Item 3 – Table of Contents ....................................................................................................................................... 3
Item 4 – Advisory Services ....................................................................................................................................... 5
A. Firm Information ............................................................................................................................................ 5
B. Advisory Services Offered ............................................................................................................................ 5
C. Client Account Management ......................................................................................................................... 8
D. Wrap Fee Programs ....................................................................................................................................... 8
E. Assets Under Management ........................................................................................................................... 8
Item 5 – Fees and Compensation ............................................................................................................................ 9
A. Fees for Advisory Services ........................................................................................................................... 9
B. Fee Billing ..................................................................................................................................................... 10
C. Other Fees and Expenses ........................................................................................................................... 11
D. Advance Payment of Fees and Termination ............................................................................................. 11
E. Compensation for Sales of Securities ....................................................................................................... 12
Item 6 – Performance-Based Fees and Side-By-Side Management ..................................................................... 12
Item 7 – Types of Clients ....................................................................................................................................... 12
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ................................................................. 12
A. Methods of Analysis .................................................................................................................................... 12
B. Risk of Loss .................................................................................................................................................. 13
Item 9 – Disciplinary Information ............................................................................................................................ 14
Item 10 – Other Financial Industry Activities and Affiliations ................................................................................. 14
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .......................... 15
A. Code of Ethics .............................................................................................................................................. 15
B. Personal Trading with Material Interest ..................................................................................................... 15
C. Personal Trading in Same Securities as Clients ....................................................................................... 15
D. Personal Trading at Same Time as Client ................................................................................................. 15
Item 12 – Brokerage Practices ............................................................................................................................... 15
A. Recommendation of Custodian[s] ............................................................................................................. 15
B. Aggregating and Allocating Trades ........................................................................................................... 17
Item 13 – Review of Accounts ................................................................................................................................ 17
A. Frequency of Reviews ................................................................................................................................. 17
B. Causes for Reviews ..................................................................................................................................... 17
C. Review Reports ............................................................................................................................................ 17
Item 14 – Client Referrals and Other Compensation ............................................................................................. 17
A. Compensation Received by Balanced Wealth .......................................................................................... 17
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 3
B. Compensation for Client Referrals ............................................................................................................. 18
Item 15 – Custody .................................................................................................................................................. 18
Item 16 – Investment Discretion ............................................................................................................................. 18
Item 17 – Voting Client Securities .......................................................................................................................... 19
Item 18 – Financial Information .............................................................................................................................. 19
Form ADV Part 2A – Appendix 1 ........................................................................................................................... 20
Item 2 – Material Changes ..................................................................................................................................... 21
Item 3 – Table of Contents ..................................................................................................................................... 21
Item 4 – Services Fees and Compensation ........................................................................................................... 22
Item 5 – Account Requirements and Types of Clients ........................................................................................... 23
Item 6 – Portfolio Manager Selection and Evaluation ............................................................................................ 23
Item 7 – Client Information Provided to Portfolio Managers ................................................................................... 25
Item 8 – Client Contact with Portfolio Managers .................................................................................................... 25
Item 9 – Additional Information .............................................................................................................................. 25
Form ADV Part 2B – Brochure Supplement ........................................................................................................... 28
Form ADV Part 2B – Brochure Supplement ........................................................................................................... 31
Form ADV Part 2B – Brochure Supplement ........................................................................................................... 34
Form ADV Part 2B – Brochure Supplement ........................................................................................................... 37
Form ADV Part 2B – Brochure Supplement ........................................................................................................... 40
Form ADV Part 2B – Brochure Supplement ........................................................................................................... 43
Privacy Policy ......................................................................................................................................................... 45
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 4
Item 4 – Advisory Services
A. Firm Information
Balanced Wealth Group, LLC (“Balanced Wealth” or the “Advisor”) is a registered investment advisor with the
U.S. Securities and Exchange Commission (“SEC”). The Advisor is organized as a Limited Liability Company
(“LLC”) under the laws of the State of Ohio. Balanced Wealth was founded in October 2023.became a
Registered Investment Advisor in November 2023. Balanced Wealth is owned by Matthew C. Daugherty, CFP®,
CRPC® as majority owner, and Joshua R. Harrell, CFP®, CRPC® , ECA as minority owner. This Disclosure
Brochure provides information regarding the qualifications, business practices, and the advisory services
provided by Balanced Wealth.
B. Advisory Services Offered
Balanced Wealth offers advisory services to individuals, high net worth individuals, families, trusts, estates,
businesses, and retirement plans (each referred to as a “Client”). The Advisor provides financial planning
services, investment management services. These services may be obtained individually or contracted as part of
a combined wealth management engagement.
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Advisor upholds a duty of loyalty, fairness, and good faith towards each Client and seeks to mitigate conflicts
of interest. Balanced Wealth’s fiduciary commitment is further described in the Advisor’s Code of Ethics. For
more information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in
Client Transactions and Personal Trading.
Financial Planning Services
Balanced Wealth will typically provide a variety of financial planning and consulting services to Clients. Services
are offered in several areas of a Client’s financial situation, depending on their goals and objectives. Generally,
such financial planning services involve preparing a formal financial plan or rendering a specific financial
consultation based on the Client’s financial goals and objectives. This planning or consulting may encompass
one or more areas of need, including but not limited to:
● Cash flow and personal savings,
● Education planning,
● Retirement planning,
● Employee benefits planning and insurance need strategies,
● Tax planning and optimization strategies,
● Estate planning and investment planning
● Additional areas of a Client’s financial situation.
A financial plan or financial consultation rendered to the Client will usually include general recommendations for a
course of activity or specific actions to be taken by the Client. For example, recommendations may be made that
the Client start or revise their investment programs, commence or alter retirement savings, establish education
savings and/or charitable giving programs. Balanced Wealth may also refer Clients to an accountant, attorney, or
other specialists, as appropriate for their unique situation. For certain financial planning engagements, the
Advisor will provide a written summary of the Client’s financial situation, observations, and recommendations. For
project-based or ad-hoc engagements, the Advisor may not provide a written summary. Project-based financial
plans or consultations are typically completed within six (6) months of contract date, assuming all information and
documents requested are provided promptly.
Financial planning and consulting recommendations pose a conflict between the interests of the Advisor and the
interests of the Client. For example, the Advisor has an incentive to recommend that Clients engage the Advisor
for wealth management services or to increase the level of investment assets with the Advisor, as it would
increase the amount of advisory fees paid to the Advisor. Clients are not obligated to implement any
recommendations made by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 5
to act on any of the recommendations made by the Advisor, the Client is under no obligation to implement the
transaction through the Advisor.
Wealth Management and Investment Management Services
Balanced Wealth provides customized investment management and wealth management solutions for its Clients.
This is achieved through continuous personal Client contact and interaction while providing discretionary
management of client accounts. Clients who choose a wealth management solution will also obtain related
financial planning services as described below. Balanced Wealth works closely with each Client to identify their
investment goals and objectives as well as risk tolerance and financial situation in order to design a portfolio
strategy. Balanced Wealth will then construct an investment portfolio, consisting of exchange-traded funds
(“ETFs”) and/or mutual funds to achieve the Client’s investment goals. The Advisor may also utilize individual
stocks, individual bonds, unaffiliated money managers (See “Independent Managers” below), and/or other types
of investments, as appropriate, to meet the needs of the Client. The Advisor may retain other types of
investments from the Client’s legacy portfolio due to fit with the overall portfolio strategy, tax-related reasons, or
other reasons as identified between the Advisor and the Client.
Balanced Wealth will select, recommend and/or retain mutual funds on a fund by fund basis. Due to specific
custodial and/or mutual fund company constraints, material tax consideration, and/or systematic investment
plans, Balanced Wealth will select, recommend and/or retain a mutual fund share classes that do not have
trading costs when possible. These will in most cases be institutional share classes but in some cases may be
share classes with higher internal expense ratios than institutional share classes. Balanced Wealth will seek to
select the lowest cost share class available that is in the best interest of each Client weighing the expected
investment pattern, expense ratios and potential ticket charges, and will ensure the selection aligns with the
Client’s financial objectives and stated investment guidelines.
Balanced Wealth’s investment approach is primarily long-term focused, but the Advisor may buy, sell or re-
allocate positions that have been held for less than one year to meet the objectives of the Client or due to market
conditions. Balanced Wealth will construct, implement, and monitor the portfolio to ensure it meets the goals,
objectives, circumstances, and risk tolerance agreed to by the Client. Each Client will have the opportunity to
place reasonable restrictions on the types of investments to be held in their respective portfolio, subject to
acceptance by the Advisor.
Balanced Wealth evaluates and selects investments for inclusion in Client portfolios only after applying its
internal due diligence process. Balanced Wealth may recommend, on occasion, redistributing investment
allocations to diversify the portfolio. Balanced Wealth may recommend specific positions to increase sector or
asset class weightings. The Advisor may recommend employing cash positions as a possible hedge against the
market movement. Balanced Wealth may recommend selling positions for reasons that include, but are not
limited to, harvesting capital gains or losses, business or sector risk exposure to a specific security or class of
securities, overvaluation or overweighting of the position[s] in the portfolio, change in risk tolerance of the Client,
generating cash to meet Client needs, or any risk deemed unacceptable for the Client’s risk tolerance.
Use of Independent Managers – Balanced Wealth may recommend that Clients utilize one or more unaffiliated
investment managers or investment platforms (collectively “Independent Managers”) for all or a portion of a
Client’s investment portfolio, based on the Client’s needs and objectives. In certain instances, the Client may be
required to authorize and enter into a wealth management agreement with the Independent Manager[s] that
defines the terms in which the Independent Manager[s] will provide its services. The Advisor will perform initial
and ongoing oversight and due diligence over each Independent Manager to ensure the strategy remains aligned
with Clients investment objectives and overall best interests. The Advisor will also assist the Client in the
development of the initial policy recommendations and managing the ongoing Client relationship. The Client,
prior to entering into an agreement with an Independent Manager, will be provided with the Independent
Manager’s Form ADV Part 2A – Disclosure Brochure (or a brochure that makes the appropriate disclosures).
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 6
Retirement Plan Advisory Services
Balanced Wealth provides 3(21) retirement plan advisory services on behalf of the retirement plans (each a
“Plan”) and the company (the “Plan Sponsor”). The Advisor’s retirement plan advisory services are designed to
assist the Plan Sponsor in meeting its fiduciary obligations to the Plan and its Plan Participants. Each
engagement is customized to the needs of the Plan and Plan Sponsor.
Services generally include:
Investment Policy Statement (“IPS”) Design and Monitoring
Investment Oversight
● Vendor Analysis
● Plan Participant Enrollment and Education Tracking
●
●
● Ongoing Investment Recommendation and Assistance
These services are provided by Balanced Wealth serving in the capacity as a fiduciary under the Employee
Retirement Income Security Act of 1974, as amended (“ERISA”). In accordance with ERISA Section 408(b)(2),
the Plan Sponsor is provided with a written description of Balanced Wealth’s fiduciary status, the specific
services to be rendered and all direct and indirect compensation the Advisor reasonably expects under the
engagement.
Tax Preparation Assistance and Estate Planning Document Preparation Assistance – Where Client places assets
under Advisor’s management meeting the thresholds set forth in the schedule below1, Advisor shall make an
annual contribution towards payment of the costs and fees incurred by Client in connection with the preparation of
Client’s tax returns and/or estate planning documents. Where the Client wishes to opt-in to these benefits, the
Client shall be required to execute the Estate Planning Assistance Addendum or Tax Preparation Assistance
Addendum, as applicable. Client understands that all tax preparation services provided under this provision shall
be provided exclusively by certain third-party certified public accountants as may be recommended by Advisor
from time-to-time. Client further understands that all estate planning document preparation services provided under
this provision shall consist exclusively of Advisor’s administrative assistance to client in the use of certain third-
party estate planning software licensed by Advisor from time-to-time. For avoidance of doubt, Client’s election to
use any other service provider shall void Advisor’s obligation to make any contributions hereunder.
Please note, should the value provided by the Advisor not cover the full value of services provided by the Service
Provider(s), the Client will incur an additional invoice provided by the Service Provider(s). Balanced Wealth group
reserves the right to revoke these additional third-party services at any time, but will provide written notification to
the Client.
Assets Under Management
$0 to $2,999,999
$3,000,000 to $4,999,999
$5,000,000 and above
Advisor Annual Contribution (Tax Prep/Estate
Planning Costs)
Up to $2,000.00
$3,500.00
$7,500.00
No Client is obligated to utilize the services of Wealth.com, Henton & Associates, or Newcomb CPA, and should
the Client opt-out of these services, the Client will be responsible for rendering legal or tax services of their own
accord.
1 As measured at inception and at such subsequent dates as Advisor may determine in its sole discretion. If Client’s assets
under management fall below a given threshold during the subject year for any reason, Advisor reserves the right to
proportionally reduce or entirely discontinue its contribution towards the subject costs and fees. Excess unused portions of
Advisor annual contributions do not carry over from year-to-year.
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 7
Insurance Consulting - Balanced Wealth has a relationship with DPL Financial Partners, LLC (“DPL”). By working
with DPL, Balanced Wealth may provide insurance reviews/analyses, education, and insurance solutions in a
mitigated conflict manner. DPL is a third-party provider of a platform of insurance consultancy services to SEC &
State-registered investment advisers (“RIAs”) that have clients with a current or future need for insurance
products. DPL offers RIAs memberships to its platform for a fixed annual fee and, through its licensed insurance
agents who are also registered representatives of The Leaders Group, Inc. (“The Leaders Group”), an
unaffiliated SEC-registered broker-dealer and FINRA member, offers members a variety of services relating to
fee-based insurance products. These services include, among others, providing members with analyses of their
current methodology for evaluating client insurance needs, educating and acting as a resource to members
regarding insurance products generally and specific insurance products owned by their clients or that their clients
are considering purchasing, and providing members access to and product marketing support regarding fee-
based products that insurers have agreed to offer to members’ clients through DPL’s platform. For providing
platform services to RIAs, DPL receives service fees from the insurers that offer their fee-based products through
the platform. These service fees are based on the insurance premiums received by the insurers. DPL is licensed
as an insurance producer in Kentucky and other jurisdictions where required to perform the platform services. Its
representatives are also licensed as insurance producers, appointed as insurance agents of the insurers offering
their products through the platform, and registered representatives of The Leaders Group.
C. Client Account Management
Prior to engaging Balanced Wealth to provide advisory services, each Client is required to enter into a written
advisory agreement with the Advisor that define the terms, conditions, authority, and responsibilities of the
Advisor and the Client. These services may include:
● Establishing an Investment Strategy – Balanced Wealth, in connection with the Client, will develop a
strategy that seeks to achieve the Client’s goals and objectives.
● Asset Allocation – Balanced Wealth will develop a strategic asset allocation that is targeted to meet the
investment objectives, time horizon, financial situation, and tolerance for risk for each Client or unique
client goal.
● Portfolio Construction – Balanced Wealth will develop a portfolio for the Client that is intended to meet
the stated goals and objectives of the Client.
● Wealth Management and Supervision – Balanced Wealth will provide wealth management and ongoing
oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
Balanced Wealth may include, in addition to custodial costs, administrative fees, wire fees, trade away
transactions, other fees and expenses (herein “Covered Costs together with its investment advisory fees.
Including these fees into a single asset-based fee is considered a “Wrap Fee Program”. The Advisor customizes
its investment management services for its Clients. The Advisor sponsors the Balanced Wealth Wrap Fee
Program solely as a supplemental disclosure regarding the combination of fees. Depending on the level of
trading required for the Client’s account[s] in a particular year, the Client may pay more or less in total fees than if
the Client paid its own transaction fees. Please see Appendix 1 – Wrap Fee Program Brochure, which is included
as a supplement to this Disclosure Brochure.
E. Assets Under Management
As of December 31, 2024, Balanced Wealth Group manages over $419,910,000 in Client assets, all of which are
managed on a discretionary basis. The Advisor also has assets under advisement totaling $9,347,000 Clients
may request more current information at any time by contacting the Advisor.
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 8
Item 5 – Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided by the
Advisor. Each Client engaging the Advisor for services described herein shall be required to enter into a written
advisory agreement with the Advisor.
A. Fees for Advisory Services
Financial Planning Services
Financial planning fees are based on the scope and complexity of the services to be provided. One-time, project
based planning fees range up to $18,000. If additional financial planning services are required due to the Client’s
complexity, the fees will be negotiated between the Advisor and Client. Ongoing financial planning engagements
are negotiated based on the nature and complexity of the services to be provided and the overall relationship
with the Advisor. An estimate for total costs will be determined prior to engaging for these services.
Wealth Management Services
Fees are paid monthly in arrears based on the average daily balance in the accounts during the month. Fees
range from 0.50% to 2.00% annually, pursuant to the terms of the wealth management agreement or investment
management agreement. Fees are based on several factors, including: the scope and complexity of the services
to be provided; the level of assets to be managed; and the overall relationship with the Advisor. Relationships
with multiple objectives, specific reporting requirements, portfolio restrictions and other complexities may be
charged a higher fee.
The fee in the first month of service is prorated from the inception date of the account[s] to the end of the first
month. Fees may be negotiable at the sole discretion of the Advisor. In certain circumstances, the Advisor may
charge a fixed annual fee for its services. The Client’s fees will take into consideration the aggregate assets
under management with the Advisor across all accounts, unless otherwise agreed in writing. All securities held in
accounts managed by Balanced Wealth will be independently valued by the Custodian. The Advisor will conduct
periodic reviews of the Custodian’s valuation to ensure accurate billing.
Clients may make additions to and withdrawals from their account[s] at any time, subject to Balanced Wealth’
right to terminate an account. Additions may be in cash or securities provided that Balanced Wealth reserves the
right to liquidate any transferred securities or decline to accept particular securities into a Client’s account[s].
Clients may withdraw account assets on notice to Balanced Wealth, subject to the usual and customary
securities settlement procedures. However, Balanced Wealth designs its portfolios as long-term investments, and
the withdrawal of assets may impair the achievement of a Client’s investment objectives. Balanced Wealth may
consult with its Clients about the options and ramifications of transferring securities. However, Clients are
advised that when transferred securities are liquidated, they may be subject to transaction fees, fees assessed at
the mutual fund level (i.e. contingent deferred sales charge) and/or tax ramifications.
Investment Management Services
Fees are paid monthly in arrears based on the average daily balance in the accounts during the month. Fees
range from 0.50% to 1.75% annually, pursuant to the terms of the wealth management agreement or investment
management agreement. Fees are based on several factors, including: the scope and complexity of the services
to be provided; the level of assets to be managed; and the overall relationship with the Advisor. Relationships
with multiple objectives, specific reporting requirements, portfolio restrictions and other complexities may be
charged a higher fee.
The fee in the first month of service is prorated from the inception date of the account[s] to the end of the first
month. Fees may be negotiable at the sole discretion of the Advisor. In certain circumstances, the Advisor may
charge a fixed annual fee for its services. The Client’s fees will take into consideration the aggregate assets
under management with the Advisor across all accounts, unless otherwise agreed in writing. All securities held in
accounts managed by Balanced Wealth will be independently valued by the Custodian. Balanced Wealth will not
have the authority or responsibility to value portfolio securities. The Advisor will conduct periodic reviews of the
Custodian’s valuation to ensure accurate billing.
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 9
Clients may make additions to and withdrawals from their account[s] at any time, subject to Balanced Wealth’
right to terminate an account. Additions may be in cash or securities provided that Balanced Wealth reserves the
right to liquidate any transferred securities or decline to accept particular securities into a Client’s account[s].
Clients may withdraw account assets on notice to Balanced Wealth, subject to the usual and customary
securities settlement procedures. However, Balanced Wealth designs its portfolios as long-term investments, and
the withdrawal of assets may impair the achievement of a Client’s investment objectives. Balanced Wealth may
consult with its Clients about the options and ramifications of transferring securities. However, Clients are
advised that when transferred securities are liquidated, they may be subject to transaction fees, fees assessed at
the mutual fund level (i.e. contingent deferred sales charge) and/or tax ramifications.
Use of Independent Managers
As noted in Item 4, the Advisor may implement all or a portion of a Client’s investment portfolio utilizing one or
more Independent Managers. To eliminate any conflict of interest, the Advisor does not earn any compensation
from an Independent Manager. The Advisor will only earn its wealth management fee as described above.
Independent Managers typically do not offer any fee discounts but may have a breakpoint schedule which will
reduce the fee with an increased level of assets placed under management with an Independent Manager. The
Advisor will allocate a portion of the advisory fee collected to the Independent Manager pursuant to the terms of
the executed agreement between the Advisor and the Independent Manager. If the Client is required to authorize
and enter into a wealth management agreement with an Independent Manage then the terms of such fee
arrangements are included in the Independent Manager’s disclosure brochure and applicable contract[s] with the
Independent Manager. The total blended fee, including the Advisor’s fee and the Independent Manager’s fee, will
not exceed 2.00% annually.
Retirement Plan Advisory Services
Fees for retirement plan advisory services are charged an annual asset-based fee of up to 0.75% and are billed
in advance or arrears, pursuant to the terms of the retirement plan advisory agreement. Retirement plan fees are
based on the market value of assets under management in the Plan. Fees may be negotiable depending on the
size and complexity of the Plan.
Insurance Consulting
Fees for insurance consulting services are charged in accordance with the Client’s investment management or
wealth management services range of fees on either a monthly, quarterly, or annual basis, pursuant to the terms
of the client agreement. Insurance consulting fees are based on the market value of assets under management
in the contract. Fees may be negotiable depending on the size and complexity of the contract.
B. Fee Billing
Wealth Management and Investment Management Services
Fees are calculated by the Advisor or its delegate and deducted from the Client’s account[s] at the Custodian.
The Advisor shall send an invoice to the Custodian indicating the amount of the fees to be deducted from the
Client’s account[s]. The amount due is calculated by applying the monthly rate (Annual Rate divided by 12) to the
average daily assets under management with the Advisor.
Clients will be provided with a statement, generally monthly, from the Custodian reflecting the deduction of the
management fee. Clients provide written authorization permitting management fees to be deducted by Balanced
Wealth to be paid directly from their account[s] held by the Custodian as part of the wealth management
agreement and separate account forms provided by the Custodian.
Use of Independent Managers
For Client accounts implemented through an Independent Manager, the Client’s overall fees may include
Balanced Wealth’s management fee (as noted above) plus management fees and/or platform fees charged by
the Independent Manager[s], as applicable. In certain instances, the Independent Manager or the Advisor may
assume responsibility for calculating the Client’s fees and deduct all fees from the Client’s account[s].
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 10
Financial Planning Services
Project-based financial planning fees may be invoiced up to fifty percent (50%) of the expected total fee upon
execution of the financial planning agreement. The balance shall be invoiced upon completion of the agreed
upon deliverable[s]. Ongoing financial planning engagements are billed monthly or quarterly in arrears, pursuant
to the executed financial planning agreement.
Retirement Plan Advisory Services
Retirement plan advisory fees may be directly invoiced to the Plan Sponsor or deducted from the assets of the
Plan, depending on the terms of the retirement plan advisory agreement.
C. Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties in connection with investments made on behalf
of the Client’s account[s]. Balanced Wealth includes securities transactions fees, if applicable, as part of its
overall management fee through the Balanced Wealth Wrap Fee Program. Please see Item 4.D. above as well
as Appendix 1 – Wrap Fee Program Brochure.
In addition, all fees paid to Balanced Wealth for wealth management services or investment management
services are separate and distinct from the expenses charged by mutual funds and ETFs to their shareholders, if
applicable. These fees and expenses are described in each fund’s prospectus. These fees and expenses will
generally be used to pay management fees for the funds, other fund expenses, account administration (e.g.,
custody, brokerage and account reporting), and a possible distribution fee. A Client may be able to invest in
these products directly, without the services of Balanced Wealth but would not receive the services provided by
Balanced Wealth which are designed, among other things, to assist the Client in determining which products or
services are most appropriate for each Client’s financial situation and objectives. Accordingly, the Client should
review both the fees charged by the fund[s] and the fees charged by Balanced Wealth to fully understand the
total fees to be paid. Please refer to Item 12 – Brokerage Practices for additional information. Additionally, as
noted above, the Advisor will select share classes that do not have trading costs when possible. These will in
most cases be institutional share classes but in some cases may be share classes with higher internal expense
ratios than institutional share classes. Please refer to Item 12 – Brokerage Practices for additional information.
D. Advance Payment of Fees and Termination
Wealth Management and Investment Management Services
Balanced Wealth is compensated for its management services at the end of the month in which services are
rendered. Either party may terminate the wealth management agreement or investment management agreement,
at any time, by providing advance written notice to the other party. The Client may also terminate the agreement
within five (5) business days of signing the Advisor’s agreement at no cost to the Client. After the five-day period,
the Client will incur charges for bona fide advisory services rendered to the point of termination, and such fees
will be due and payable by the Client. Upon termination, the Advisor will refund any unearned, prepaid fees from
the effective date of termination through the end of the month. The Client’s agreement with the Advisor is non-
transferable without the Client’s prior consent.
Use of Independent Managers
In the event that the Advisor has determined that an Independent Manager is no longer in the Client’s best
interest or a Client should wish to terminate their relationship with the Independent Manager, the terms for the
termination will be set forth in the respective agreements between the Client or the Advisor and the Independent
Manager. Balanced Wealth will assist the Client with the termination and transition as appropriate.
Financial Planning Services
For project-based financial planning engagements, Balanced Wealth may be partially-compensated for its
financial planning services upon the execution of a financial planning agreement. For ongoing financial planning
engagements, Balanced Wealth is compensated following the end of each month, or each quarter, pursuant to
the Client’s financial planning agreement. Either party may terminate the financial planning agreement, at any
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 11
time, by providing advance written notice to the other party. The Client may also terminate the financial planning
agreement within five (5) business days of signing the Advisor’s agreement at no cost to the Client. After the five-
day period, the Client will incur charges for bona fide advisory services rendered to the point of termination and
such fees will be due and payable by the Client. Upon termination, the Client shall be billed for the percentage of
the engagement scope completed by the Advisor for a project-based engagement. For ongoing financial planning
engagements, the prorated fee is based on the number of days in the month/quarter, up to and including the
effective date of termination. The Client’s financial planning agreement with the Advisor is non-transferable
without the Client’s prior consent.
Retirement Plan Advisory Services
Balanced Wealth is compensated for its services at the either at the beginning or the end of the billing period.
Either party may request to terminate a retirement plan advisory agreement, at any time, by providing advance
written notice to the other party. The Client shall be responsible for investment advisory fees up to and including
the effective date of termination. If collected in advance, the Advisor will refund any unearned, prepaid
investment advisory fees from the effective date of termination to the end of the billing period. The Client’s
retirement plan services agreement with the Advisor is non-transferable without the Client’s prior consent.
E. Compensation for Sales of Securities
Balanced Wealth does not buy or sell securities to earn commissions and does not receive any compensation for
securities transactions in any Client account, other than the wealth management fees noted above.
Certain Advisory Persons are also licensed as independent insurance professionals. As an independent
insurance professional, an Advisory Person may earn commission-based compensation for selling insurance
products, including insurance products they sell to Clients. Insurance commissions earned by Advisory Persons
are separate and in addition to the Advisor’s fees. This practice presents a conflict of interest because as the
Advisory Person may have an incentive to recommend insurance products to a Client for the purpose of
generating commissions rather than solely based on the Client’s needs. Clients are under no obligation,
contractually or otherwise, to purchase insurance products through any Advisory Person affiliated with the
Advisor. Please see Item 10 below.
Item 6 – Performance-Based Fees and Side-By-Side Management
Balanced Wealth does not charge performance-based fees for its wealth management services. The fees
charged by Balanced Wealth are as described in Item 5 above and are not based upon the capital appreciation
of the funds or securities held by any Client.
Balanced Wealth does not manage any proprietary investment funds or limited partnerships (for example, a
mutual fund or a hedge fund) and has no financial incentive to recommend any particular investment options to
its Clients.
Item 7 – Types of Clients
Balanced Wealth offers advisory services to individuals, high net worth individuals, families, trusts, estates,
businesses, and retirement plans. Balanced Wealth generally does not impose a minimum relationship size.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis
Balanced Wealth primarily employs fundamental and technical analysis methods in developing investment
strategies for its Clients. Research and analysis from Balanced Wealth are derived from numerous sources,
including financial media companies, third-party research materials, professional data subscriptions, Internet
sources, and review of company activities, including annual reports, prospectuses, press releases and research
prepared by others.
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 12
Fundamental analysis utilizes economic and business indicators as investment selection criteria. This criteria
generally consists of ratios and trends that may indicate the overall strength and financial viability of the entity
being analyzed. Assets are deemed suitable if they meet certain criteria to indicate that they are a strong
investment with a value discounted by the market. While this type of analysis helps the Advisor in evaluating a
potential investment, it does not guarantee that the investment will increase in value. Assets meeting the
investment criteria utilized in the fundamental analysis may lose value and may have negative investment
performance. The Advisor monitors these economic indicators to determine if adjustments to strategic allocations
are appropriate. More details on the Advisor’s review process are included below in Item 13 – Review of
Accounts.
Technical analysis involves the analysis of past market data rather than specific company data in determining the
recommendations made to clients. Technical analysis may involve the use of charts to identify market patterns
and trends, which may be based on investor sentiment rather than the fundamentals of the company. The
primary risk in using technical analysis is that spotting historical trends may not help to predict such trends in the
future. Even if the trend will eventually reoccur, there is no guarantee that Balanced Wealth will be able to predict
such a reoccurrence accurately.
As noted above, Balanced Wealth generally employs a long-term investment strategy for its Clients, as
consistent with their financial goals. Balanced Wealth will typically hold all or a portion of a security for more than
a year but may hold for shorter periods for the purpose of rebalancing a portfolio or meeting the cash needs of
Clients. At times, Balanced Wealth may also buy and sell positions that are more short-term in nature, depending
on the goals of the Client and/or the fundamentals of the security, sector, or asset class.
B. Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients
should be prepared to bear the potential risk of loss. Balanced Wealth will assist Clients in determining an
appropriate strategy based on their tolerance for risk and other factors noted above. However, there is no
guarantee that a Client will meet their investment goals. Please see Item 8.B. for risks associated with the
Advisor’s investment strategies as well as general risks of investing.
While the methods of analysis help the Advisor in evaluating a potential investment, it does not guarantee that
the investment will increase in value. Assets meeting the investment criteria utilized in these methods of analysis
may lose value and may have negative investment performance. The Advisor monitors these economic
indicators to determine if adjustments to strategic allocations are appropriate. More details on the Advisor’s
review process are included below in Item 13 – Review of Accounts.
Each Client engagement will entail a review of the Client's investment goals, financial situation, time horizon,
tolerance for risk, and other factors to develop an appropriate strategy for managing a Client's account. Client
participation in this process, including full and accurate disclosure of requested information, is essential for the
analysis of a Client's account[s]. The Advisor shall rely on the financial and other information provided by the
Client or their designees without the duty or obligation to validate the accuracy and completeness of the provided
information. It is the responsibility of the Client to inform the Advisor of any changes in financial condition, goals,
or other factors that may affect this analysis.
The risks associated with a particular strategy are provided to each Client in advance of investing Client
accounts. The Advisor will work with each Client to determine their tolerance for risk as part of the portfolio
construction process. Following are some of the risks associated with the Advisor’s investment approach:
Market Risks
The value of a Client’s holdings may fluctuate in response to events specific to companies or markets, as well as
economic, political, or social events in the U.S. and abroad. This risk is linked to the performance of the overall
financial markets.
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 13
ETF Risks
The performance of ETFs is subject to market risk, including the possible loss of principal. The price of the ETFs
will fluctuate with the price of the underlying securities that make up the funds. In addition, ETFs have a trading
risk based on the loss of cost efficiency if the ETFs are traded actively and a liquidity risk if the ETFs have a large
bid-ask spread and low trading volume. The price of an ETF fluctuates based upon the market movements and
may dissociate from the index being tracked by the ETF or the price of the underlying investments. An ETF
purchased or sold at one point in the day may have a different price than the same ETF purchased or sold a
short time later.
Bond ETF Risks
Bond ETFs are subject to specific risks, including the following: (1) interest rate risks, i.e., the risk that bond
prices will fall if interest rates rise, and vice versa, the risk depends on two things, the bonds time to maturity, and
the coupon rate of the bond. (2) reinvestment risk, i.e., the risk that any profit gained must be reinvested at a
lower rate than was previously being earned, (3) inflation risk, i.e. the risk that the cost of living and inflation
increase at a rate that exceeds the income investment thereby decreasing the investors rate of return, (4) credit
default risk, i.e., the risk associated with purchasing a debt instrument which includes the possibility of the
company defaulting on its repayment obligation, (5) rating downgrades, i.e., the risk associated with a rating
agency’s downgrade of the company’s rating which impacts the investor’s confidence in the company’s ability to
repay its debt and (6) Liquidity Risks, i.e., the risk that a bond may not be sold as quickly as there is no readily
available market for the bond.
Mutual Fund Risks
The performance of mutual funds is subject to market risk, including the possible loss of principal. The price of
the mutual funds will fluctuate with the value of the underlying securities that make up the funds. The price of a
mutual fund is typically set daily; therefore, a mutual fund purchased at one point in the day will typically have the
same price as a mutual fund purchased later that same day.
Margin Borrowings
The use of short-term margin borrowings may result in certain additional risks to a Client. For example, if
securities pledged to brokers to secure a Client's margin accounts decline in value, the Client could be subject to
a "margin call", pursuant to which it must either deposit additional funds with the broker or be the subject of
mandatory liquidation of the pledged securities to compensate for the decline in value.
Past performance is not a guarantee of future returns. Investing in securities and other investments
involve a risk of loss that each Client should understand and be willing to bear. Clients are reminded to
discuss these risks with the Advisor.
Item 9 – Disciplinary Information
There are no legal, regulatory, or disciplinary events involving Balanced Wealth or its management
persons. Balanced Wealth values the trust Clients place in the Advisor. The Advisor encourages Clients to
perform the requisite due diligence on any advisor or service provider that the Client engages. The backgrounds
of the Advisor and its Advisory Persons are available on the Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 328007.
Item 10 – Other Financial Industry Activities and Affiliations
Except as noted below, Balanced Wealth does not maintain any affiliations with other firms, other than contracted
service providers to assist with the servicing of its Client’s accounts. Insurance Agency Affiliations
As noted in Item 5, certain Advisory Persons are also licensed insurance professionals. Implementations of
insurance recommendations are separate and apart from an Advisory Person’s role with Main Advisory. As an
insurance professional, the Advisory Person may receive customary commissions and other related revenues
from the various insurance companies whose products are sold. Advisory Persons are not required to offer the
products of any particular insurance company. Commissions generated by insurance sales do not offset regular
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 14
advisory fees. This may cause a conflict of interest in recommending certain products of the insurance
companies. Clients are under no obligation to implement any recommendations made by an Advisory Person.
Use of Independent Managers
As noted in Item 4, the Advisor may implement all or a portion of a Client’s investment portfolio with one or more
Independent Managers. The Advisor does not receive any compensation nor does this present a material conflict
of interest. The Advisor will only earn its wealth management fee as described in Item 5.A.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
A. Code of Ethics
Balanced Wealth has implemented a Code of Ethics (the “Code”) that defines the Advisor’s fiduciary commitment
to each Client. This Code applies to all persons associated with Balanced Wealth (“Supervised Persons”). The
Code was developed to provide general ethical guidelines and specific instructions regarding the Advisor’s duties
to the Client. Balanced Wealth and its Supervised Persons owe a duty of loyalty, fairness and good faith towards
each Client. It is the obligation of Balanced Wealth’ Supervised Persons to adhere not only to the specific
provisions of the Code, but also to the general principles that guide the Code. The Code covers a range of topics
that address employee ethics and conflicts of interest. To request a copy of the Code, please contact the Advisor
at (440) 871-6501.
B. Personal Trading with Material Interest
Balanced Wealth allows Supervised Persons to purchase or sell the same securities that may be recommended
to and purchased on behalf of Clients. Balanced Wealth does not act as a principal in any transactions. In
addition, the Advisor does not act as the general partner of a fund or advise an investment company. Balanced
Wealth does not have a material interest in any securities traded in Client accounts.
C. Personal Trading in Same Securities as Clients
Balanced Wealth allows Supervised Persons to purchase or sell the same securities that may be recommended
to and purchased on behalf of Clients. Owning the same securities that are recommended (purchase or sell) to
Clients presents a conflict of interest that, as fiduciaries, must be disclosed to Clients and mitigated through
policies and procedures. As noted above, the Advisor has adopted the Code to address insider trading (material
non-public information controls); gifts and entertainment; outside business activities and personal securities
reporting. When trading for personal accounts, Supervised Persons have a conflict of interest if trading in the
same securities. The fiduciary duty to act in the best interest of its Clients can be violated if personal trades are
made with more advantageous terms than Client trades, or by trading based on material non-public information.
This risk is mitigated by Balanced Wealth requiring reporting of personal securities trades by its Supervised
Persons for review by the Chief Compliance Officer (“CCO”). The Advisor has also adopted written policies and
procedures to detect the misuse of material, non-public information.
D. Personal Trading at Same Time as Client
While Balanced Wealth allows Supervised Persons to purchase or sell the same securities that may be
recommended to and purchased on behalf of Clients, such trades are typically aggregated with Client orders or
traded afterward. At no time will Balanced Wealth, or any Supervised Person of Balanced Wealth, transact
in any security to the detriment of any Client.
Item 12 – Brokerage Practices
A. Recommendation of Custodian[s]
Balanced Wealth does not have discretionary authority to select the broker-dealer/custodian for custody and
execution services. The Client will engage the broker-dealer/custodian (herein the "Custodian") to safeguard
Client assets and authorize Balanced Wealth to direct trades to the Custodian as agreed upon in the wealth
management agreement. Further, Balanced Wealth does not have the discretionary authority to negotiate
commissions on behalf of Clients on a trade-by-trade basis.
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 15
Where Balanced Wealth does not exercise discretion over the selection of the Custodian, it may recommend the
Custodian[s] to Clients for custody and execution services. Clients are not obligated to use the recommended
Custodian and will not incur any extra fee or cost associated with using a custodian not recommended by
Balanced Wealth. However, the Advisor may be limited in the services it can provide if the recommended
Custodian is not engaged. Balanced Wealth may recommend the Custodian based on criteria such as, but not
limited to, the reasonableness of commissions charged to the Client, services made available to the Client, and
its reputation and/or the location of the Custodian’s offices. Balanced Wealth will generally recommend that
Clients establish their account[s] at Fidelity Clearing and Custody Solutions and related divisions and entities of
Fidelity Investments, Inc., including National Financial Services LLC, and Fidelity Brokerage Services LLC
(collectively “Fidelity”), a FINRA-registered broker-dealer and member SIPC. Fidelity will serve as the Client’s
“qualified custodian.” Balanced Wealth maintains an institutional relationship with Fidelity, whereby the Advisor
receives economic benefits from Fidelity.
Balanced Wealth has established an institutional relationship with Fidelity to assist the Advisor in managing
Client account[s]. Access to the Fidelity platform is provided at no charge to the Advisor. The Fidelity platform
includes brokerage, custody, administrative support, record keeping, technology and related services designed
to support registered investment advisors like Balanced Wealth in serving Clients. These services are intended to
serve the best interests of the Advisor’s Clients.
Fidelity may charge brokerage commissions (securities transaction fees) for effecting certain securities
transactions. Fidelity enables the Advisor to obtain certain no-load mutual funds without securities transaction
fees and other no-load funds at nominal transaction charges. Fidelity’s commission rates are generally
considered discounted from customary retail commission rates. However, the commissions and transaction fees
charged by Fidelity may be higher or lower than those charged by other custodians and broker-dealers. Please
see Item 14 below for additional information.
Following are additional details regarding the brokerage practices of the Advisor:
1. Soft Dollars - Soft dollars are revenue programs offered by broker-dealers/custodians whereby an advisor
enters into an agreement to place security trades with a broker-dealer/custodian in exchange for research and
other services. Balanced Wealth does not participate in soft dollar programs sponsored or offered by any
broker-dealer/custodian. However, the Advisor receives certain economic benefits from the Custodian.
Please see Item 14 below.
2. Brokerage Referrals - Balanced Wealth does not receive any compensation from any third party in
connection with the recommendation for establishing an account.
3. Directed Brokerage - All Clients are serviced on a “directed brokerage basis,” where Balanced Wealth will
place trades within the established account[s] at the Custodian designated by the Client. Further, all Client
accounts are traded within their respective account[s]. The Advisor will not engage in any principal transactions
(i.e., trade of any security from or to the Advisor’s own account) or cross transactions with other Client accounts
(i.e., purchase of a security into one Client account from another Client’s account[s]). Balanced Wealth will not be
obligated to select competitive bids on securities transactions and does not have an obligation to seek the lowest
available transaction costs. These costs are determined by the Custodian.
A Client may pay a commission that is higher than another qualified custodian might charge to effect the same
transaction. The Advisor has determined in good faith that the commissions charged by Fidelity are reasonable in
relation to the value of the brokerage and research services received. In seeking best execution, the
determinative factor is not necessarily the lowest possible cost, but whether the transaction represents the best
qualitative execution, taking into consideration the full range of the Custodian’s services, including the value of
research provided, execution capability, commission rates, and responsiveness. Accordingly, although the
Advisor will seek competitive rates, to the benefit of all Clients, it may not necessarily obtain the lowest possible
commission rates for specific Client account transactions. Although the investment research products and
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 16
services that may be obtained by the Advisor will generally be used to service all of the Advisor’s Clients, they
may not equally benefit all Clients. Please also see Item 14.
B. Aggregating and Allocating Trades
The primary objective in placing orders for the purchase and sale of securities for Client accounts is to obtain the
most favorable net results taking into account such factors as 1) price, 2) size of the order, 3) difficulty of
execution, 4) confidentiality and 5) skill required of the Custodian. Balanced Wealth will execute its transactions
through the Custodian as authorized by the Client. Balanced Wealth may aggregate orders in a block trade or
trades when securities are purchased or sold through the Custodian for multiple (discretionary) accounts in the
same trading day. If a block trade cannot be executed in full at the same price or time, the securities actually
purchased or sold by the close of each business day must be allocated in a manner that is consistent with the
initial pre-allocation or other written statement. This must be done in a way that does not consistently advantage
or disadvantage any particular Clients’ accounts.
Item 13 – Review of Accounts
A. Frequency of Reviews
Securities in Client accounts are monitored on a regular and continuous basis by Advisory Persons of Balanced
Wealth and periodically by the CCO. Formal reviews are generally conducted at least annually or more frequently
depending on the needs of the Client.
B. Causes for Reviews
In addition to the investment monitoring noted in Item 13.A., each Client account shall be reviewed at least
annually. Reviews may be conducted more frequently at the Client’s request. Accounts may be reviewed as a
result of major changes in economic conditions, known changes in the Client’s financial situation, and/or large
deposits or withdrawals in the Client’s account[s]. The Client is encouraged to notify Balanced Wealth if changes
occur in the Client’s personal financial situation that might adversely affect the Client’s investment plan.
Additional reviews may be triggered by material market, economic, or political events.
C. Review Reports
The Client will receive brokerage statements generally monthly from the Custodian. These brokerage statements
are sent directly from the Custodian to the Client. The Client may also establish electronic access to the
Custodian’s website so that the Client may view these reports and their account activity. Client brokerage
statements will include all positions, transactions, and fees relating to the Client’s account[s]. The Advisor may
also provide Clients with periodic reports regarding their holdings, allocations, and performance.
Item 14 – Client Referrals and Other Compensation
A. Compensation Received by Balanced Wealth
Balanced Wealth is a fee-based advisory firm that is compensated solely by its Clients and not from any
investment product. Balanced Wealth does not receive commissions or other compensation from product
sponsors, broker-dealers or any unrelated third party. Balanced Wealth may refer Clients to various unaffiliated,
non-advisory professionals (e.g., attorneys, accountants, estate planners) to provide certain financial services
necessary to meet the goals of its Clients. Likewise, Balanced Wealth may receive non-compensated referrals of
new Clients from various third-parties.
Participation in Institutional Advisor Platform
As noted in item 12, Balanced Wealth has established an institutional relationship with Fidelity to assist the
Advisor in managing Client account[s]. As part of the arrangement, Fidelity also makes available to the Advisor,
at no additional charge to the Advisor, certain research and brokerage services, including research services
obtained by Fidelity directly from independent research companies. The Advisor may also receive additional
services and support from Fidelity. As a result of receiving such services for no additional cost, the Advisor may
have an incentive to continue to use or expand the use of Fidelity's services. The Advisor examined this potential
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 17
conflict of interest when it chose to enter into the relationship with Fidelity and has determined that the
relationship is in the best interests of the Advisor’s Clients and satisfies its Client obligations, including its duty to
seek best execution. Please see Item 12 above. The Advisor receives access to software and related support
without cost because the Advisor renders wealth management services to Clients that maintain assets at Fidelity
The software and related systems support may benefit the Advisor, but not its Clients directly. In fulfilling its
duties to its Clients, the Advisor endeavors at all times to put the interests of its Clients first. Clients should be
aware, however, that the receipt of economic benefits from a Custodian creates a conflict of interest since these
benefits may influence the Advisor's recommendation of this Custodian over one that does not furnish similar
software, systems support, or services. In addition, Fidelity has provided the Advisor with financial support in the
launch of the Advisor and reimbursements for various third-party service providers.
B. Compensation for Client Referrals
The Advisor does not compensate, either directly or indirectly, any persons who are not supervised persons, for
Client referrals.
Balanced Wealth group does recommend Henton & Associates and Newcomb CPA to Clients in need of tax
preparation services. The tax preparation services provided by Henton & Associates and Newcomb CPA are
separate and distinct from advisory services offered by the Advisor. These services require typical compensation.
There are no referral fee arrangements between the Advisor and Henton & Associates and Newcomb CPA. No
Balanced Wealth Group, LLC Client is obligated to use Henton & Associates or Newcomb CPA for any tax
preparation services and conversely no accounting client is obligated to use services of the Advisor. Henton &
Associates and Newcomb CPA do not include the authority to sign checks or otherwise disburse funds on any
Client’s behalf.
Balanced Wealth group does recommend using Wealth.com for basic estate planning services. The estate
planning services provided by Wealth.com are separate and distinct from advisory services. These services
require typical compensation. There are no referral fee arrangements between the Advisor and Wealth.com. No
Balanced Wealth Group, LLC Client is obligated to use Wealth.com for any estate document preparation services
and conversely no wealth.com client is obligated to use the services of the Advisor.
Item 15 – Custody
Balanced Wealth does not accept or maintain custody of Client accounts, except for the limited circumstances
outlined below:
Deduction of Advisory Fees - To ensure compliance with regulatory requirements associated with the deduction
of advisory fees, all Clients for whom Balanced Wealth exercises discretionary authority must hold their assets
with a "qualified custodian." Clients are responsible for engaging a “qualified custodian” to safeguard their funds
and securities and must instruct Balanced Wealth to utilize that Custodian for securities transactions on their
behalf. Clients are encouraged to review statements provided by the Custodian and compare to any reports
provided by Balanced Wealth to ensure accuracy, as the Custodian does not perform this review. For more
information about custodians and brokerage practices, see Item 12 – Brokerage Practices.
Money Movement Authorization - For instances where Clients authorize Balanced Wealth to move funds
between their accounts, Balanced Wealth and the Custodian have implemented safeguards to ensure that all
money movement activities are conducted strictly in accordance with the Client’s documented instructions.
Item 16 – Investment Discretion
Balanced Wealth generally has discretion over the selection and amount of securities to be bought or sold in
Client accounts without obtaining prior consent or approval from the Client. However, these purchases or sales
may be subject to specified investment objectives, guidelines, or limitations previously set forth by the Client and
agreed to by Balanced Wealth. The discretionary authority will only be authorized upon full disclosure to the
Client. The granting of such authority will be evidenced by the Client's execution of a wealth management
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 18
agreement containing all applicable limitations to such authority. All discretionary trades made by Balanced
Wealth will be in accordance with each Client's investment objectives and goals.
Item 17 – Voting Client Securities
Balanced Wealth does not accept proxy-voting responsibility for any Client. Clients will receive proxy statements
directly from the Custodian. The Advisor will assist in answering questions relating to proxies. However, the
Client retains the sole responsibility for proxy decisions and voting.
Item 18 – Financial Information
Neither Balanced Wealth, nor its management, have any adverse financial situations that would reasonably
impair the ability of Balanced Wealth to meet all obligations to its Clients. Neither Balanced Wealth, nor any of its
Advisory Persons, have been subject to a bankruptcy or financial compromise. Balanced Wealth is not required
to deliver a balance sheet along with this Disclosure Brochure as the Advisor does not collect advance fees of
$1,200 or more for services to be performed six months or more in the future.
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 19
Balanced Wealth Group, LLC
Form ADV Part 2A – Appendix 1
(“Wrap Fee Program Brochure”)
Effective: February 19, 2025
This Form ADV2A - Appendix 1 (“Wrap Fee Program Brochure”) provides information about the qualifications
and business practices for Balanced Wealth Group, LLC (“Balanced Wealth” or the “Advisor”) services when
offering services pursuant to a wrap program. This Wrap Fee Program Brochure shall always be accompanied by
the Balanced Wealth Disclosure Brochure, which provides complete details on the business practices of the
Advisor. If you did not receive the complete Balanced Wealth Disclosure Brochure or you have any questions
about the contents of this Wrap Fee Program Brochure or the Balanced Wealth Disclosure Brochure, please
contact the Advisor at (440) 871-6501.
Balanced Wealth is a registered investment advisor with the U.S. Securities and Exchange Commission (“SEC”).
The information in this Wrap Fee Program Brochure has not been approved or verified by the SEC or by any
state securities authority. Registration of an investment advisor does not imply any specific level of skill or
training. This Wrap Fee Program Brochure provides information about Balanced Wealth to assist you in
determining whether to retain the Advisor.
Additional information about Balanced Wealth and its advisory persons are available on the SEC’s website at
www.adviserinfo.sec.gov by searching the Advisor’s firm name or CRD# 328007.
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 20
Item 2 – Material Changes
Form ADV 2A - Appendix 1 provides information about a variety of topics relating to an Advisor’s business
practices and conflicts of interest. In particular, this Wrap Fee Program Brochure discusses the Wrap Fee
Program offered by the Advisor.
Material Changes
There have been no material changes to this Disclosure Brochure since the last annual amendment filing on
February 8, 2024.
Future Changes
From time to time, the Advisor may amend this Wrap Fee Program Brochure to reflect changes in business
practices, changes in regulations or routine annual updates as required by the securities regulators. This
complete Wrap Fee Program Brochure (along with the complete Balanced Wealth Disclosure Brochure) or a
Summary of Material Changes shall be provided to you annually and if a material change occurs in the business
practices of Balanced Wealth.
At any time, you may view this Wrap Fee Program Brochure and the current Disclosure Brochure on-line at the
SEC’s Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching for the Advisor’s
firm name or CRD# 328007. You may also request a copy of this Disclosure Brochure at any time, by contacting
the Advisor at (440) 871-6501.
Item 3 – Table of Contents
Item 2 – Material Changes
Item 3 – Table of Contents
Item 4 – Services Fees and Compensation
Item 5 – Account Requirements and Types of Clients
Item 6 – Portfolio Manager Selection and Evaluation
Item 7 – Client Information Provided to Portfolio Managers
Item 8 – Client Contact with Portfolio Managers
Item 9 – Additional Information
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Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 21
Item 4 – Services Fees and Compensation
A. Services
Balanced Wealth Group, LLC (Balanced Wealth” or the “Advisor”) provides customized wealth management
services for its Clients. This Wrap Fee Program Brochure is provided as a supplement to the Balanced Wealth
Disclosure Brochure (Form ADV 2A). This Wrap Fee Program Brochure is provided along with the complete
Disclosure Brochure to provide full details of the business practices and fees when selecting Balanced Wealth as
your investment advisor.
As part of the management fees noted in Item 5 of the Disclosure Brochure, Balanced Wealth includes securities
transaction fees (herein “Covered Costs”) as part of the overall management fee. Securities regulations often
refer to this combined fee structure as a “Wrap Fee Program”.
The sole purpose of this Wrap Fee Program Brochure is to provide additional disclosure relating the combination
of Covered Costs into a single “bundled” management fee. This Wrap Fee Program Brochure references back to
the Balanced Wealth Disclosure Brochure in which this Wrap Fee Program Brochure serves as an Appendix.
Please see Item 4 – Advisory Services of the Disclosure Brochure for details on Balanced Wealth’
investment philosophy and related services.
B. Program Costs
Management services provided by Balanced Wealth are offered in a wrap fee structure whereby Covered Costs
are included in the overall management fee paid to Balanced Wealth. As the level of activity in a Client’s
account[s] may vary from year to year, the annual cost to the Client may be more or less than engaging for
advisory services where the Covered Costs are borne separately by the Client. The cost of the Wrap Fee
Program varies depending on services to be provided to each Client, however, the Client is not charged more if
there is higher trading activity or other Covered Costs. A Wrap Fee structure presents a conflict of interest as the
Advisor is incentivized to limit the number of trades placed in the Client’s account[s] or to utilize securities that do
not have transaction fees. Therefore, the Advisor is incentivized to utilize ETFs and other equity securities to limit
the overall cost to the Advisor. The Advisor will only place Client assets into a Wrap Fee Program when it is
believed to be in the Client’s best interest. Please see Item 5 – Fees and Compensation of the Disclosure
Brochure for complete details on fees.
C. Fees
Fees are paid monthly in arrears based on the average daily balance in the accounts during the month. Fees
range from 0.50% to 1.50% annually, pursuant to the terms of the wealth management agreement or investment
management agreement. Fees are based on several factors, including: the scope and complexity of the services
to be provided; the level of assets to be managed; and the overall relationship with the Advisor. Relationships
with multiple objectives, specific reporting requirements, portfolio restrictions and other complexities may be
charged a higher fee.
The fee in the first month of service is prorated from the inception date of the account[s] to the end of the first
month. Fees may be negotiable at the sole discretion of the Advisor. In certain circumstances, the Advisor may
charge a fixed annual fee for its services. The Client’s fees will take into consideration the aggregate assets
under management with the Advisor across all accounts, unless otherwise agreed in writing. All securities held in
accounts managed by Balanced Wealth will be independently valued by the Custodian. Balanced Wealth will not
have the authority or responsibility to value portfolio securities. The Advisor will conduct periodic reviews of the
Custodian’s valuation to ensure accurate billing.
Clients may make additions to and withdrawals from their account[s] at any time, subject to Balanced Wealth’
right to terminate an account. Additions may be in cash or securities provided that Balanced Wealth reserves the
right to liquidate any transferred securities or decline to accept particular securities into a Client’s account[s].
Clients may withdraw account assets on notice to Balanced Wealth, subject to the usual and customary
securities settlement procedures. However, Balanced Wealth designs its portfolios as long-term investments, and
the withdrawal of assets may impair the achievement of a Client’s investment objectives. Balanced Wealth may
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 22
consult with its Clients about the options and ramifications of transferring securities. However, Clients are
advised that when transferred securities are liquidated, they may be subject to transaction fees, fees assessed at
the mutual fund level (i.e. contingent deferred sales charge) and/or tax ramifications.
As noted above, the Wrap Fee Program includes Covered Costs incurred in connection with the discretionary
management services provided by Balanced Wealth, as part of its overall management fee.
In addition, all fees paid to Balanced Wealth for management services or part of the Wrap Fee Program are
separate and distinct from the expenses charged by mutual funds and exchange-traded funds (“ETFs”) to their
shareholders, if applicable. These fees and expenses are described in each fund’s prospectus. These fees and
expenses will generally be used to pay management fees for the funds, other fund expenses, account
administration (e.g., custody, brokerage and account reporting), and a possible distribution fee. In connection
with the discretionary management services provided by Balanced Wealth, the Client will incur other costs
assessed by the Custodian or other third parties, other than the Covered Costs noted above, such as wire
transfer fees, fees for trades executed away from the Custodian, Independent Manager fees, and/or other fees.
The Advisor does not control nor share in these fees. The Client should review both the fees charged by the
fund[s] and the fees charged by Balanced Wealth to fully understand the total fees to be paid. Please see Item
5.C. – Other Fees and Expenses in the Disclosure Brochure (included with this Wrap Fee Program Brochure).
D. Compensation
Balanced Wealth is the sponsor and portfolio manager of this Wrap Fee Program. Balanced Wealth receives
wealth management fees paid by Clients for participating in the Wrap Fee Program and pays the Covered Costs
associated with the management of the Client’s account[s].
Item 5 – Account Requirements and Types of Clients
Balanced Wealth offers wealth management services and investment management services to individuals, high
net worth individuals, trusts, estates, charitable organizations, and businesses. Balanced Wealth generally does
not impose a minimum account size for establishing a relationship. Please see Item 7 – Types of Clients in the
Disclosure Brochure for additional information.
Item 6 – Portfolio Manager Selection and Evaluation
Portfolio Manager Selection
Balanced Wealth serves as sponsor and as portfolio manager for the services under this Wrap Fee Program.
Related Persons
Balanced Wealth personnel serve as portfolio managers for this Wrap Fee Program. Balanced Wealth does not
serve as a portfolio manager for any third-party Wrap Fee Programs.
Performance-Based Fees
Balanced Wealth does not charge performance-based fees for its wealth management services. The fees
charged by Balanced Wealth are as described in Item 5 above and are not based upon the capital appreciation
of the funds or securities held by any Client. Balanced Wealth does not manage any proprietary investment funds
or limited partnerships (for example, a mutual fund or a hedge fund) and has no financial incentive to recommend
any particular investment options to its Clients.
Supervised Persons
Balanced Wealth Advisory Persons serve as portfolio managers for all accounts, including the services described
in this Wrap Fee Program Brochure. Details of the advisory services provided are included in Item 4.A. of the
Disclosure Brochure.
Methods of Analysis
Please see Item 8 of the Disclosure Brochure (included with this Wrap Fee Program Brochure) for details on the
research and analysis methods employed by the Advisor.
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 23
Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients
should be prepared to bear the potential risk of loss. Balanced Wealth will assist Clients in determining an
appropriate strategy based on their tolerance for risk and other factors noted above. However, there is no
guarantee that a Client will meet their investment goals.
While the methods of analysis help the Advisor in evaluating a potential investment, it does not guarantee that
the investment will increase in value. Assets meeting the investment criteria utilized in these methods of analysis
may lose value and may have negative investment performance. The Advisor monitors these economic
indicators to determine if adjustments to strategic allocations are appropriate. More details on the Advisor’s
review process are included below in Item 13 – Review of Accounts.
Each Client engagement will entail a review of the Client's investment goals, financial situation, time horizon,
tolerance for risk and other factors to develop an appropriate strategy for managing a Client's account. Client
participation in this process, including full and accurate disclosure of requested information, is essential for the
analysis of a Client's account[s]. The Advisor shall rely on the financial and other information provided by the
Client or their designees without the duty or obligation to validate the accuracy and completeness of the provided
information. It is the responsibility of the Client to inform the Advisor of any changes in financial condition, goals
or other factors that may affect this analysis.
The risks associated with a particular strategy are provided to each Client in advance of investing Client
accounts. The Advisor will work with each Client to determine their tolerance for risk as part of the portfolio
construction process. Following are some of the risks associated with the Advisor’s investment strategies:
Market Risks
The value of a Client’s holdings may fluctuate in response to events specific to companies or markets, as well as
economic, political, or social events in the U.S. and abroad. This risk is linked to the performance of the overall
financial markets.
ETF Risks
The performance of ETFs is subject to market risk, including the possible loss of principal. The price of the ETFs
will fluctuate with the price of the underlying securities that make up the funds. In addition, ETFs have a trading
risk based on the loss of cost efficiency if the ETFs are traded actively and a liquidity risk if the ETFs have a large
bid-ask spread and low trading volume. The price of an ETF fluctuates based upon the market movements and
may dissociate from the index being tracked by the ETF or the price of the underlying investments. An ETF
purchased or sold at one point in the day may have a different price than the same ETF purchased or sold a
short time later. There is also a risk that Authorized Participants are unable to fulfill their responsibilities.
Authorized Participants are one of the major parties involved with ETF creation/redemption mechanism in the
markets. The Authorized Participants play a critical role in the liquidity of ETFs and essentially have the exclusive
right to change the supply of ETF shares in the market. If the Authorized Participants does not fulfill this expected
role, there could be an adverse impact on liquidity and the valuation of an ETF.
Bond Risks
Bonds are subject to specific risks, including the following: (1) interest rate risks, i.e. the risk that bond prices will
fall if interest rates rise, and vice versa, the risk depends on two things, the bond's time to maturity, and the
coupon rate of the bond. (2) reinvestment risk, i.e. the risk that any profit gained must be reinvested at a lower
rate than was previously being earned, (3) inflation risk, i.e. the risk that the cost of living and inflation increase at
a rate that exceeds the income investment thereby decreasing the investor’s rate of return, (4) credit default risk,
i.e. the risk associated with purchasing a debt instrument which includes the possibility of the company defaulting
on its repayment obligation, (5) rating downgrades, i.e. the risk associated with a rating agency’s downgrade of
the company’s rating which impacts the investor’s confidence in the company’s ability to repay its debt and (6)
Liquidity Risks, i.e. the risk that a bond may not be sold as quickly as there is no readily available market for the
bond.
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 24
Mutual Fund Risks
The performance of mutual funds is subject to market risk, including the possible loss of principal. The price of
the mutual funds will fluctuate with the value of the underlying securities that make up the funds. The price of a
mutual fund is typically set daily therefore a mutual fund purchased at one point in the day will typically have the
same price as a mutual fund purchased later that same day.
Margin Borrowings
The use of short-term margin borrowings may result in certain additional risks to a Client. For example, if
securities pledged to brokers to secure a Client's margin accounts decline in value, the Client could be subject to
a "margin call", pursuant to which it must either deposit additional funds with the broker or be the subject of
mandatory liquidation of the pledged securities to compensate for the decline in value.
Past performance is not a guarantee of future returns. Investing in securities and other investments
involve a risk of loss that each Client should understand and be willing to bear. Clients are reminded to
discuss these risks with the Advisor. Please see Item 8.B. – Risk of Loss in the Disclosure Brochure for
details on investment risks.
Proxy Voting
Balanced Wealth does not accept proxy-voting responsibility for any Client. Clients will receive proxy statements
directly from the Custodian. The Advisor will assist in answering questions relating to proxies, however, the Client
retains the sole responsibility for proxy decisions and voting.
Item 7 – Client Information Provided to Portfolio Managers
Balanced Wealth is the sponsor and sole portfolio manager for the Program. The Advisor does not share Client
information with other portfolio managers because it is the sole portfolio manager for this Wrap Fee Program.
Please also see the Balanced Wealth Privacy Policy (included after this Wrap Fee Program Brochure).
Item 8 – Client Contact with Portfolio Managers
Balanced Wealth is a full-service investment management advisory firm. Clients always have direct access to the
Portfolio Managers at Balanced Wealth.
Item 9 – Additional Information
A. Disciplinary Information and Other Financial Industry Activities and Affiliations
There are no legal, regulatory or disciplinary events involving Balanced Wealth or its management persons.
Balanced Wealth values the trust Clients place in the Advisor. The Advisor encourages Clients to perform the
requisite due diligence on any advisor or service provider that the Client engages. The backgrounds of the
Advisor or Advisory Persons are available on the Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 328007.
Please see Item 9 of the Balanced Wealth Disclosure Brochure as well as Item 3 of each Advisory Person’s
Brochure Supplement (included with this Wrap Fee Program Brochure) for additional information on how to
research the background of the Advisor and its Advisory Persons.
Other Financial Activities and Affiliations
Please see Item 10 – Other Financial Activities and Affiliation and Item 14 – Client Referrals and Other
Compensation of the Form ADV Part 2A – Disclosure Brochure (included with this Wrap Fee Program Brochure).
B. Code of Ethics, Review of Accounts, Client Referrals, and Financial Information
Balanced Wealth has implemented a Code of Ethics that defines the Advisor’s fiduciary commitment to each
Client. This Code of Ethics applies to all persons subject to Balanced Wealth’ compliance program (our
“Supervised Persons”). Complete details on the Balanced Wealth Code of Ethics can be found under Item 11 –
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 25
Code of Ethics, Participation in Client Transactions and Personal Trading in the Disclosure Brochure (included
with this Wrap Fee Program Brochure).
Investments in
Review of Accounts
Client accounts are monitored on a regular and continuous basis by Advisory Persons of Balanced Wealth
under the supervision of the Chief Compliance Officer (“CCO”). Details of the review policies and practices are
provided in Item 13 of the Form ADV Part 2A – Disclosure Brochure.
Other Compensation
Participation in Institutional Advisor Platform
Balanced Wealth will generally recommend that Clients establish their account[s] at Fidelity Clearing and
Custody Solutions and related divisions and entities of Fidelity Investments, Inc., including National Financial
Services LLC, and Fidelity Brokerage Services LLC (collectively “Fidelity”), a FINRA-registered broker-dealer and
member SIPC. Fidelity will serve as the Client’s “qualified custodian.” Balanced Wealth maintains an institutional
relationship with Fidelity, whereby the Advisor receives economic benefits from Fidelity.
Balanced Wealth has established an institutional relationship with Fidelity to assist the Advisor in managing
Client account[s]. Access to the Fidelity platform is provided at no charge to the Advisor. The Fidelity platform
includes brokerage, custody, administrative support, record keeping, technology and related services designed
to support registered investment advisors like Balanced Wealth in serving Clients. These services are intended to
serve the best interests of the Advisor’s Clients.
Balanced Wealth has established an institutional relationship with Fidelity to assist the Advisor in managing
Client account[s]. As part of the arrangement, Fidelity also makes available to the Advisor, at no additional
charge to the Advisor, certain research and brokerage services, including research services obtained by Fidelity
directly from independent research companies. The Advisor may also receive additional services and support
from Fidelity. As a result of receiving such services for no additional cost, the Advisor may have an incentive to
continue to use or expand the use of Fidelity's services. The Advisor examined this potential conflict of interest
when it chose to enter into the relationship with Fidelity and has determined that the relationship is in the best
interests of the Advisor’s Clients and satisfies its Client obligations, including its duty to seek best execution.
Please see Item 12 above. The Advisor receives access to software and related support without cost because
the Advisor renders wealth management services to Clients that maintain assets at Fidelity The software and
related systems support may benefit the Advisor, but not its Clients directly. In fulfilling its duties to its Clients, the
Advisor endeavors at all times to put the interests of its Clients first. Clients should be aware, however, that the
receipt of economic benefits from a Custodian creates a conflict of interest since these benefits may influence the
Advisor's recommendation of this Custodian over one that does not furnish similar software, systems support, or
services. In addition, Fidelity has provided the Advisor with financial support in the launch of the Advisor and
reimbursements for various third-party service providers.
Please see
Item 14 – Other Compensation in the Form ADV Part 2A – Disclosure Brochure (included with this Wrap Fee
Program Brochure) for details on additional compensation that may be received by Balanced Wealth or its
Advisory Persons. Each Advisory Person’s Brochure Supplement (also included with this Wrap Fee Program
Brochure) provides details on any outside business activities and the associated compensation.
Client Referrals from Solicitors
The Advisor does not compensate, either directly or indirectly, any persons who are not supervised persons, for
Client referrals.
Financial Information
Neither Balanced Wealth, nor its management, have any adverse financial situations that would reasonably
impair the ability of Balanced Wealth to meet all obligations to its Clients. Neither Balanced Wealth, nor any of its
Advisory Persons, have been subject to a bankruptcy or financial compromise. Balanced Wealth is not required
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 26
to deliver a balance sheet along with this Disclosure Brochure as the Advisor does not collect advance fees of
$1,200 or more for services to be performed six months or more in the future.
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 27
Form ADV Part 2B – Brochure Supplement
for
Matthew C. Daugherty, CFP®, CRPC®, ECA
CEO/President
Effective: April 15, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Matthew C. Daugherty, CFP®, CRPC®, ECA,(CRD# 4433690) in addition to the information contained in the
Balanced Wealth Group, LLC (“Balanced Wealth” or the “Advisor”, CRD# 328007) Disclosure Brochure. If you
have not received a copy of the Disclosure Brochure or if you have any questions about the contents of the
Balanced Wealth Disclosure Brochure or this Brochure Supplement, please contact us at (440) 871-6501.
Additional information about Mr. Daugherty is available on the SEC’s Investment Adviser Public Disclosure
website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 4433690.
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 28
Item 2 – Educational Background and Business Experience
Matthew C. Daugherty, CFP®, CRPC® ,ECA born in 1978, is dedicated to advising Clients of Balanced Wealth as
its CEO/President. Mr. Daugherty earned a Bachelors of Business Administration from Ohio University in 2001.
Additional information regarding Mr. Daugherty’s employment history is included below.
Employment History:
CEO/President, Balanced Wealth Group, LLC
Private Wealth Advisor, Ameriprise Financial Services, LLC
11/2023 to Present
07/2001 to 11/2023
CERTIFIED FINANCIAL PLANNER™ (“CFP®”)
The CERTIFIED FINANCIAL PLANNER™, CFP®, and federally registered CFP® (with flame design) marks
(collectively, the “CFP® marks”) are professional certification marks granted in the United States by CERTIFIED
FINANCIAL PLANNER™ Board of Standards, Inc. (“CFP® Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with clients. Currently, more than 87,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
● Education – Complete an advanced college-level course of study addressing the financial planning
subject areas that CFP Board’s studies have determined as necessary for the competent and
professional delivery of financial planning services, and attain a Bachelor’s Degree from a regionally
accredited United States college or university (or its equivalent from a foreign university). CFP Board’s
financial planning subject areas include insurance planning and risk management, employee benefits
planning, investment planning, income tax planning, retirement planning, and estate planning;
● Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case
studies and client scenarios designed to test one’s ability to correctly diagnose financial planning issues
and apply one’s knowledge of financial planning to real-world circumstances;
● Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
● Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents
outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
● Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
● Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards
prominently require that CFP® professionals provide financial planning services at a fiduciary standard of
care. This means CFP® professionals must provide financial planning services in the best interests of
their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP
Board’s enforcement process, which could result in suspension or permanent revocation of their CFP®.
Chartered Retirement Planning Counselor™ (“CRPC®”)
Individuals who hold the CRPC® designation have completed a course of study encompassing pre-and post-
retirement needs, asset management, estate planning, and the entire retirement planning process using models
and techniques from real client situations. Additionally, individuals must pass an end-of-course examination that
tests their ability to synthesize complex concepts and apply theoretical concepts to real-life situations. All
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 29
designees have agreed to adhere to Standards of Professional Conduct and are subject to a disciplinary
process. Designees renew their designation every two-years by completing 16 hours of continuing education,
reaffirming adherence to the Standards of Professional Conduct, and complying with self-disclosure
requirements.
Equity Compensation Associate (ECA)
Individuals who hold the ECA designation have completed the first level exam of the Certified Equity Professional
(CEP) certification process. By obtaining the ECA designation, the individual has shown a basic understanding of
corporations and the frameworks for; corporate governance and finance, an understanding of why corporations
use equity compensation, the ability to differentiate between types of equity compensation, a working knowledge
of the terminology of equity compensation plans, a familiarity with the basic administrative procedures necessary
to effectively administer an equity compensation program, and the ability to read and interpret plan documents. In
order to maintain the ECA, individuals are required to complete 30 hours of continuing education every 2 years to
ensure designees are up-to-date with their knowledge on the evolving equity compensation field.
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Daugherty. Mr. Daugherty has
never been involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits,
arbitration claims or administrative proceedings against Mr. Daugherty.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Daugherty.
However, we do encourage you to independently view the background of Mr. Daugherty on the Investment
Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with his full name or his Individual
CRD# 4433690.
Item 4 – Other Business Activities
Insurance Agency Affiliations
Mr. Daugherty is also a licensed insurance professional. Implementations of insurance recommendations are
separate and apart from Mr. Daugherty’s role with Balanced Wealth. As an insurance professional, Mr.
Daugherty will receive customary commissions and other related revenues from the various insurance
companies whose products are sold. Mr. Daugherty is not required to offer the products of any particular
insurance company. Commissions generated by insurance sales do not offset regular advisory fees. This
practice presents a conflict of interest in recommending certain products of the insurance companies. Clients are
under no obligation to implement any recommendations made by Mr. Daugherty or the Advisor. Mr. Daugherty
spends less than 10% of his time per month in this capacity.
Item 5 – Additional Compensation
Mr. Daugherty has additional business activities where compensation is received that are detailed in Item 4
above.
Item 6 – Supervision
Mr. Daugherty serves as the CEO/President of Balanced Wealth and is supervised by Michelle Taylor, the Chief
Compliance Officer. Ms. Taylor can be reached at (440) 871-6501.
Balanced Wealth has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of Balanced Wealth. Further, Balanced Wealth
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 30
is subject to regulatory oversight by various agencies. These agencies require registration by Balanced Wealth
and its Supervised Persons. As a registered entity, Balanced Wealth is subject to examinations by regulators,
which may be announced or unannounced. Balanced Wealth is required to periodically update the information
provided to these agencies and to provide various reports regarding the business activities and assets of the
Advisor.
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 31
Form ADV Part 2B – Brochure Supplement
for
Joshua R. Harrell, CFP®, CRPC® , ECA
Partner/Lead Advisor
Effective: April 15, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Joshua R. Harrell, CFP®, CRPC® , ECA, (CRD# 5556167) in addition to the information contained in the
Balanced Wealth Group, LLC (“Balanced Wealth” or the “Advisor”, CRD# 328007) Disclosure Brochure. If you
have not received a copy of the Disclosure Brochure or if you have any questions about the contents of the
Balanced Wealth Disclosure Brochure or this Brochure Supplement, please contact us at (440) 871-6501.
Additional information about Mr. Harrell is available on the SEC’s Investment Adviser Public Disclosure website
at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 5556167.
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 32
Item 2 – Educational Background and Business Experience
Joshua R. Harrell, CFP®, CRPC® , ECA, born in 1988, is dedicated to advising Clients of Balanced Wealth as a
Partner and Lead Advisor. Mr. Harrell earned a Bachelors in Business and Economics from The College of
Wooster in 2011. Additional information regarding Mr. Harrell’s employment history is included below.
Employment History:
Partner/Lead Advisor, Balanced Wealth Group, LLC
Financial Advisor, Ameriprise Financial Services, LLC
11/2023 to Present
04/2011 to 11/2023
CERTIFIED FINANCIAL PLANNER™ (“CFP®”)
The CERTIFIED FINANCIAL PLANNER™, CFP®, and federally registered CFP® (with flame design) marks
(collectively, the “CFP® marks”) are professional certification marks granted in the United States by CERTIFIED
FINANCIAL PLANNER™ Board of Standards, Inc. (“CFP® Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with clients. Currently, more than 87,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
● Education – Complete an advanced college-level course of study addressing the financial planning
subject areas that CFP Board’s studies have determined as necessary for the competent and
professional delivery of financial planning services, and attain a Bachelor’s Degree from a regionally
accredited United States college or university (or its equivalent from a foreign university). CFP Board’s
financial planning subject areas include insurance planning and risk management, employee benefits
planning, investment planning, income tax planning, retirement planning, and estate planning;
● Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case
studies and client scenarios designed to test one’s ability to correctly diagnose financial planning issues
and apply one’s knowledge of financial planning to real-world circumstances;
● Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
● Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents
outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
● Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
● Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards
prominently require that CFP® professionals provide financial planning services at a fiduciary standard of
care. This means CFP® professionals must provide financial planning services in the best interests of
their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP
Board’s enforcement process, which could result in suspension or permanent revocation of their CFP®.
Chartered Retirement Planning Counselor™ (“CRPC®”)
Individuals who hold the CRPC® designation have completed a course of study encompassing pre-and post-
retirement needs, asset management, estate planning, and the entire retirement planning process using models
and techniques from real client situations. Additionally, individuals must pass an end-of-course examination that
tests their ability to synthesize complex concepts and apply theoretical concepts to real-life situations. All
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 33
designees have agreed to adhere to Standards of Professional Conduct and are subject to a disciplinary
process. Designees renew their designation every two-years by completing 16 hours of continuing education,
reaffirming adherence to the Standards of Professional Conduct, and complying with self-disclosure
requirements.
Equity Compensation Associate (ECA)
Individuals who hold the ECA designation have completed the first level exam of the Certified Equity Professional
(CEP) certification process. By obtaining the ECA designation, the individual has shown a basic understanding of
corporations and the frameworks for; corporate governance and finance, an understanding of why corporations
use equity compensation, the ability to differentiate between types of equity compensation, a working knowledge
of the terminology of equity compensation plans, a familiarity with the basic administrative procedures necessary
to effectively administer an equity compensation program, and the ability to read and interpret plan documents. In
order to maintain the ECA, individuals are required to complete 30 hours of continuing education every 2 years to
ensure designees are up-to-date with their knowledge on the evolving equity compensation field.
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Harrell. Mr. Harrell has never been
involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration
claims or administrative proceedings against Mr. Harrell.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Harrell.
However, we do encourage you to independently view the background of Mr. Harrell on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD#
5556167.
Item 4 – Other Business Activities
Insurance Agency Affiliations
Mr. Harrell is also a licensed insurance professional. Implementations of insurance recommendations are
separate and apart from Mr. Harrell’s role with Balanced Wealth. As an insurance professional, Mr. Harrell will
receive customary commissions and other related revenues from the various insurance companies whose
products are sold. Mr. Harrell is not required to offer the products of any particular insurance company.
Commissions generated by insurance sales do not offset regular advisory fees. This practice presents a conflict
of interest in recommending certain products of the insurance companies. Clients are under no obligation to
implement any recommendations made by Mr. Harrell or the Advisor. Mr. Harrell spends less than 10% of his
time per month in this capacity.
Item 5 – Additional Compensation
Mr. Harrell has additional business activities where compensation is received that are detailed in Item 4 above.
Item 6 – Supervision
Mr. Harrell serves as a Partner/Lead Advisor of Balanced Wealth and is supervised by Michelle Taylor, the Chief
Compliance Officer. Ms. Taylor can be reached at (440) 871-6501.
Balanced Wealth has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of Balanced Wealth. Further, Balanced Wealth
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 34
is subject to regulatory oversight by various agencies. These agencies require registration by Balanced Wealth
and its Supervised Persons. As a registered entity, Balanced Wealth is subject to examinations by regulators,
which may be announced or unannounced. Balanced Wealth is required to periodically update the information
provided to these agencies and to provide various reports regarding the business activities and assets of the
Advisor.
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 35
Form ADV Part 2B – Brochure Supplement
for
Michelle L. Taylor, CRPC®
Chief Operations Officer
Chief Compliance Officer
Financial Advisor
Effective: February 19, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Michelle L. Taylor, CRPC® (CRD# 2638947) in addition to the information contained in the Balanced Wealth
Group, LLC (“Balanced Wealth” or the “Advisor”, CRD# 328007) Disclosure Brochure. If you have not received a
copy of the Disclosure Brochure or if you have any questions about the contents of the Balanced Wealth
Disclosure Brochure or this Brochure Supplement, please contact us at (440) 871-6501.
Additional information about Mrs. Taylor is available on the SEC’s Investment Adviser Public Disclosure website
at www.adviserinfo.sec.gov by searching with her full name or her Individual CRD# 2638947.
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 36
Item 2 – Educational Background and Business Experience
Michelle L. Taylor, CRPC®, born in 1972, is dedicated to advising Clients of Balanced Wealth as the Chief
Compliance Officer, Chief Operations Officer, and Financial Advisor. Mrs. Taylor earned a Bachelors of Business
Administration from University of Kentucky in 1994. Additional information regarding Mrs. Taylor’s employment
history is included below.
11/2023 to Present
Employment History:
Chief Operations Officer, Chief Compliance Officer, and Financial Advisor,
Balanced Wealth Group, LLC
Financial Advisor, Ameriprise Financial Services, LLC
Director of Coaching/Advisor, Skylight Financial Group
Advisor, Fairport Wealth/Luma Wealth
Branch Manager, Charles Schwab
Assistant Branch Manager, Fidelity Investments
01/2023 to 11/2023
01/2021 to 11/2022
10/2017 to 01/2021
07/2014 to 07/2017
05/2011 to 07/2014
Chartered Retirement Planning Counselor™ (“CRPC®”)
Individuals who hold the CRPC® designation have completed a course of study encompassing pre-and post-
retirement needs, asset management, estate planning, and the entire retirement planning process using models
and techniques from real client situations. Additionally, individuals must pass an end-of-course examination that
tests their ability to synthesize complex concepts and apply theoretical concepts to real-life situations. All
designees have agreed to adhere to Standards of Professional Conduct and are subject to a disciplinary
process. Designees renew their designation every two-years by completing 16 hours of continuing education,
reaffirming adherence to the Standards of Professional Conduct, and complying with self-disclosure
requirements.
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mrs. Taylor. Mrs. Taylor has never
been involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits,
arbitration claims or administrative proceedings against Mrs. Taylor.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mrs. Taylor.
However, we do encourage you to independently view the background of Mrs. Taylor on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching with her full name or her Individual CRD#
2638947.
Item 4 – Other Business Activities
Insurance Agency Affiliations
Mrs. Taylor is also a licensed insurance professional. Implementations of insurance recommendations are
separate and apart from Mrs. Taylor’s role with Balanced Wealth. As an insurance professional, Mrs. Taylor will
receive customary commissions and other related revenues from the various insurance companies whose
products are sold. Mrs. Taylor is not required to offer the products of any particular insurance company.
Commissions generated by insurance sales do not offset regular advisory fees. This practice presents a conflict
of interest in recommending certain products of the insurance companies. Clients are under no obligation to
implement any recommendations made by Mrs. Taylor or the Advisor. Mrs. Taylor spends less than a 10% of her
time per month in this capacity.
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 37
Board of Directors
Mrs. Taylor is also on a Board of Directors as the Trustee of Finance. Mrs. Taylor spends less than 5% of her
time a month in this capacity.
Co-Owner
Mrs. Taylor is also the Co-Owner of Enterprise Collaboration Systems. Mrs. Taylor spends less than 5% of her
time a month in the capacity.
Item 5 – Additional Compensation
Mrs. Taylor has additional business activities where compensation is received that are detailed in Item 4 above.
Item 6 – Supervision
Mrs. Taylor serves as Chief Operations Officer and Chief Compliance Officer of Balanced Wealth. Mrs. Taylor
can be reached at (440) 871-6501.
Balanced Wealth has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of Balanced Wealth. Further, Balanced Wealth
is subject to regulatory oversight by various agencies. These agencies require registration by Balanced Wealth
and its Supervised Persons. As a registered entity, Balanced Wealth is subject to examinations by regulators,
which may be announced or unannounced. Balanced Wealth is required to periodically update the information
provided to these agencies and to provide various reports regarding the business activities and assets of the
Advisor.
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 38
Form ADV Part 2B – Brochure Supplement
for
Matthew T. Gottshall, CFP® ,ECA
Financial Advisor
Effective: April 15, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Matthew T. Gottshall, CFP®, ECA (CRD# 6647963) in addition to the information contained in the Balanced
Wealth Group, LLC (“Balanced Wealth” or the “Advisor”, CRD# 328007) Disclosure Brochure. If you have not
received a copy of the Disclosure Brochure or if you have any questions about the contents of the Balanced
Wealth Disclosure Brochure or this Brochure Supplement, please contact us at (440) 871-6501.
Additional information about Mr. Gottshall is available on the SEC’s Investment Adviser Public Disclosure
website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 6647963.
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 39
Item 2 – Educational Background and Business Experience
Matthew T. Gottshall, CFP®, ECA, born in 1996, is dedicated to advising Clients of Balanced Wealth as a
Financial Advisor. Mr. Gottshall earned Bachelors of Science and Business Administration in Finance from The
Ohio State University in 2018. Additional information regarding Mr. Gottshall’s employment history is included
below.
Employment History:
Financial Advisor, Balanced Wealth Group, LLC
Paraplanner/Financial Advisor, Ameriprise Financial Services, LLC
Accounting Teaching Assistant, The Ohio State University
Financial Planning Intern, Daugherty, Sieverts Wealth Advisors
11/2023 to Present
06/2018 to 11/2023
08/2016 to 05/2018
06/2016 to 05/2018
CERTIFIED FINANCIAL PLANNER™ (“CFP®”)
The CERTIFIED FINANCIAL PLANNER™, CFP®, and federally registered CFP® (with flame design) marks
(collectively, the “CFP® marks”) are professional certification marks granted in the United States by CERTIFIED
FINANCIAL PLANNER™ Board of Standards, Inc. (“CFP® Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with clients. Currently, more than 87,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
● Education – Complete an advanced college-level course of study addressing the financial planning
subject areas that CFP Board’s studies have determined as necessary for the competent and
professional delivery of financial planning services, and attain a Bachelor’s Degree from a regionally
accredited United States college or university (or its equivalent from a foreign university). CFP Board’s
financial planning subject areas include insurance planning and risk management, employee benefits
planning, investment planning, income tax planning, retirement planning, and estate planning;
● Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case
studies and client scenarios designed to test one’s ability to correctly diagnose financial planning issues
and apply one’s knowledge of financial planning to real-world circumstances;
● Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
● Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents
outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
● Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
● Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards
prominently require that CFP® professionals provide financial planning services at a fiduciary standard of
care. This means CFP® professionals must provide financial planning services in the best interests of
their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP
Board’s enforcement process, which could result in suspension or permanent revocation of their CFP®.
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 40
Equity Compensation Associate (ECA)
Individuals who hold the ECA designation have completed the first level exam of the Certified Equity Professional
(CEP) certification process. By obtaining the ECA designation, the individual has shown a basic understanding of
corporations and the frameworks for; corporate governance and finance, an understanding of why corporations
use equity compensation, the ability to differentiate between types of equity compensation, a working knowledge
of the terminology of equity compensation plans, a familiarity with the basic administrative procedures necessary
to effectively administer an equity compensation program, and the ability to read and interpret plan documents. In
order to maintain the ECA, individuals are required to complete 30 hours of continuing education every 2 years to
ensure designees are up-to-date with their knowledge on the evolving equity compensation field.
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Gottshall. Mr. Gottshall has never
been involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits,
arbitration claims or administrative proceedings against Mr. Gottshall.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Gottshall.
However, we do encourage you to independently view the background of Mr. Gottshall on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD#
6647963.
Item 4 – Other Business Activities
Insurance Agency Affiliations
Mr. Gottshall is also a licensed insurance professional. Implementations of insurance recommendations are
separate and apart from Mr. Gottshall’s role with Balanced Wealth. As an insurance professional, Mr. Gottshall
will receive customary commissions and other related revenues from the various insurance companies whose
products are sold. Mr. Gottshall is not required to offer the products of any particular insurance company.
Commissions generated by insurance sales do not offset regular advisory fees. This practice presents a conflict
of interest in recommending certain products of the insurance companies. Clients are under no obligation to
implement any recommendations made by Mr. Gottshall or the Advisor. Mr. Gottshall spends less than 10% of
his time per month in this capacity.
Item 5 – Additional Compensation
Mr. Gottshall has additional business activities where compensation is received that are detailed in Item 4 above.
Item 6 – Supervision
Mr. Gottshall serves as a Financial Advisor of Balanced Wealth and is supervised by Michelle Taylor, the Chief
Compliance Officer. Ms. Taylor can be reached at (440) 871-6501.
Balanced Wealth has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of Balanced Wealth. Further, Balanced Wealth
is subject to regulatory oversight by various agencies. These agencies require registration by Balanced Wealth
and its Supervised Persons. As a registered entity, Balanced Wealth is subject to examinations by regulators,
which may be announced or unannounced. Balanced Wealth is required to periodically update the information
provided to these agencies and to provide various reports regarding the business activities and assets of the
Advisor.
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 41
Form ADV Part 2B – Brochure Supplement
for
Roger A. Potter, CRPC®
Associate Financial Advisor
Effective: February 19, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Roger A. Potter, CRPC® (CRD# 4548188) in addition to the information contained in the Balanced Wealth Group,
LLC (“Balanced Wealth” or the “Advisor”, CRD# 328007) Disclosure Brochure. If you have not received a copy of
the Disclosure Brochure or if you have any questions about the contents of the Balanced Wealth Disclosure
Brochure or this Brochure Supplement, please contact us at (440) 871-6501.
Additional information about Mr. Potter is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 4548188.
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 42
Item 2 – Educational Background and Business Experience
Roger A. Potter, CRPC®, born in 1963, is dedicated to advising Clients of Balanced Wealth as an Associate
Financial Advisor. Mr. Potter earned an Associate of Arts from Lorain County Community College in 1987.
Additional information regarding Mr. Potter’s employment history is included below.
Employment History:
Associate Financial Advisor, Balanced Wealth Group, LLC
Associate Financial Advisor, Ameriprise Financial Services, LLC
District Life and Financial Services Specialist, Farmers Financial Solutions
11/2023 to Present
07/2015 to 11/2023
05/2012 to 07/2015
Chartered Retirement Planning Counselor™ (“CRPC®”)
Individuals who hold the CRPC® designation have completed a course of study encompassing pre-and post-
retirement needs, asset management, estate planning, and the entire retirement planning process using models
and techniques from real client situations. Additionally, individuals must pass an end-of-course examination that
tests their ability to synthesize complex concepts and apply theoretical concepts to real-life situations. All
designees have agreed to adhere to Standards of Professional Conduct and are subject to a disciplinary
process. Designees renew their designation every two-years by completing 16 hours of continuing education,
reaffirming adherence to the Standards of Professional Conduct, and complying with self-disclosure
requirements.
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Potter. Mr. Potter has never been
involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration
claims or administrative proceedings against Mr. Potter.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Potter.
However, we do encourage you to independently view the background of Mr. Potter on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD#
4548188.
Item 4 – Other Business Activities
Insurance Agency Affiliations
Mr. Potter is also a licensed insurance professional. Implementations of insurance recommendations are
separate and apart from Mr. Potter’s role with Balanced Wealth. As an insurance professional, Mr. Potter will
receive customary commissions and other related revenues from the various insurance companies whose
products are sold. Mr. Potter is not required to offer the products of any particular insurance company.
Commissions generated by insurance sales do not offset regular advisory fees. This practice presents a conflict
of interest in recommending certain products of the insurance companies. Clients are under no obligation to
implement any recommendations made by Mr. Potter or the Advisor. Mr. Potter spends less than 10% of his time
per month in this capacity.
Item 5 – Additional Compensation
Mr. Potter has additional business activities where compensation is received that are detailed in Item 4 above.
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 43
Item 6 – Supervision
Mr. Potter serves as an Associate Financial Advisor of Balanced Wealth and is supervised by Michelle Taylor,
the Chief Compliance Officer. Ms. Taylor can be reached at (440) 871-6501.
Balanced Wealth has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of Balanced Wealth. Further, Balanced Wealth
is subject to regulatory oversight by various agencies. These agencies require registration by Balanced Wealth
and its Supervised Persons. As a registered entity, Balanced Wealth is subject to examinations by regulators,
which may be announced or unannounced. Balanced Wealth is required to periodically update the information
provided to these agencies and to provide various reports regarding the business activities and assets of the
Advisor.
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 44
Privacy Policy
Effective: February 19, 2025
Our Commitment to You
Balanced Wealth Group, LLC (“Balanced Wealth” or the “Advisor”) is committed to safeguarding the use of
personal information of our Clients (also referred to as “you” and “your”) that we obtain as your Investment
Advisor, as described here in our Privacy Policy (“Policy”).
Our relationship with you is our most important asset. We understand that you have entrusted us with your
private information, and we do everything that we can to maintain that trust. Balanced Wealth (also referred to as
"we", "our" and "us”) protects the security and confidentiality of the personal information we have and implements
controls to ensure that such information is used for proper business purposes in connection with the
management or servicing of our relationship with you.
Balanced Wealth does not sell your non-public personal information to anyone. Nor do we provide such
information to others except for discrete and reasonable business purposes in connection with the servicing and
management of our relationship with you, as discussed below.
Details of our approach to privacy and how your personal non-public information is collected and used are set
forth in this Policy.
Why you need to know?
Registered Investment Advisors (“RIAs”) must share some of your personal information in the course of servicing
your account. Federal and State laws give you the right to limit some of this sharing and require RIAs to disclose
how we collect, share, and protect your personal information.
What information do we collect from you?
Driver’s license number
Date of birth
Social security or taxpayer identification number Assets and liabilities
Name, address and phone number[s]
Income and expenses
E-mail address[es]
Investment activity
Account information (including other institutions)
Investment experience and goals
What Information do we collect from other sources?
Custody, brokerage and advisory agreements
Other advisory agreements and legal documents
Transactional information with us or others
Account applications and forms
Investment questionnaires and suitability
documents
Other information needed to service account
How do we protect your information?
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
Page 45
To safeguard your personal information from unauthorized access and use, we maintain physical, procedural,
and electronic security measures. These include such safeguards as secure passwords, encrypted file storage,
and a secure office environment. Our technology vendors provide security and access control over personal
information and have policies over the transmission of data. Our associates are trained on their responsibilities to
protect Client’s personal information.
We require third parties that assist in providing our services to you to protect the personal information they
receive from us.
How do we share your information?
An RIA shares Client personal information to effectively implement its services. In the section below, we list some
reasons we may share your personal information.
Basis For Sharing
Do we share?
Can you limit?
Yes
No
Servicing our Clients
We may share non-public personal information with non-affiliated third
parties (such as administrators, brokers, custodians, regulators, credit
agencies, other financial institutions) as necessary for us to provide
agreed upon services to you, consistent with applicable law, including but
not limited to: processing transactions; general account maintenance;
responding to regulators or legal investigations; and credit reporting.
No
Not Shared
Marketing Purposes
Balanced Wealth does not disclose, and does not intend to disclose,
personal information with non-affiliated third parties to offer you services.
Certain laws may give us the right to share your personal information with
financial institutions where you are a customer and where Balanced
Wealth or the client has a formal agreement with the financial institution.
We will only share information for purposes of servicing your
accounts, not for marketing purposes.
Yes
Yes
Authorized Users
Your non-public personal information may be disclosed to you and
persons that we believe to be your authorized agent(s) or
representative(s).
No
Not Shared
Information About Former Clients
Balanced Wealth does not disclose and does not intend to disclose, non-
public personal information to non-affiliated third parties with respect to
persons who are no longer our Clients.
Changes to our Privacy Policy
We will send you a copy of this Policy annually for as long as you maintain an ongoing relationship with us.
Periodically we may revise this Policy and will provide you with a revised Policy if the changes materially alter the
previous Privacy Policy. We will not, however, revise our Privacy Policy to permit the sharing of non-public
personal information other than as described in this notice unless we first notify you and provide you with an
opportunity to prevent the information sharing.
Any Questions?
You may ask questions or voice any concerns, as well as obtain a copy of our current Privacy Policy by
contacting us at (440) 871-6501.
Balanced Wealth Group, LLC
Westlake, OH | Sandusky, OH | Canton, OH
Phone: (440) 871-6501 | Fax: (440) 398-0477
Website: https://choosebalance.com
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