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Ballast, Inc.
Form ADV Part 2A - Disclosure Brochure
Effective: February 27, 2026
This Disclosure Brochure provides information about the qualifications and business practices of
Ballast, Inc. If you have any questions about the contents of this Disclosure Brochure, please contact
us at (859) 226-0625 or by email at info@ballastplan.com.
Ballast is a registered investment advisor with the U.S. Securities and Exchange Commission ("SEC").
The information in this Disclosure Brochure has not been approved or verified by the SEC or by any
state securities authority. Registration of an investment advisor does not imply any specific level of skill
or training. This Disclosure Brochure provides information about Ballast to assist you in determining
whether to retain the Advisor.
Additional information about Ballast and its advisory persons are available on the SEC's website at
www.adviserinfo.sec.gov.
Ballast, Inc.
CRD No: 152695
400 East Vine Street, Suite 400
Lexington, KY 40507
Phone: (859) 226-0625 * Fax: (859) 226-0623
www.ballastplan.com
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Item 2 Material Changes
Summary of Material Changes
Since the filing of our last annual updating amendment, dated February 28, 2025 we have no material
changes to report.
Future Changes
From time to time, we may amend this Disclosure Brochure to reflect changes in our business
practices, changes in regulations and routine annual updates as required by the securities regulators.
Consistent with the rules, we will ensure that clients receive this page which is a summary of any
material changes to this and subsequent Brochures within 120 days of the close of our business' fiscal
year if the Ballast, Inc. has material changes to report. Furthermore, we will provide clients with other
interim disclosures about material changes, as necessary.
At any time, you may view the current Disclosure Brochure on-line at the SEC's Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov.
You may also request a copy of this Disclosure Brochure, our Code of Ethics or our Privacy Policy at
any time, by contacting us at (859) 226-0625 or by email at info@ballastplan.com.
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Item 3 Table Of Contents
Item 1 Cover Page
Item 2 Material Changes
Item 3 Table Of Contents
Item 4 Advisory Services
Item 5 Fees and Compensation
Item 6 Performance-Based Fees and Side-By-Side Management
Item 7 Types of clients
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Item 9 Disciplinary Information
Item 10 Other Financial Industry Activities and Affiliations
Item 11 Code of Ethics, Participation or Interest in client Transactions and Personal Trading
Item 12 Brokerage Practices
Item 13 Review of Accounts
Review Reports
Item 14 Client Referrals and Other Compensation
Item 15 Custody
Item 16 Investment Discretion
Item 17 Voting client Securities
Item 18 Financial Information
Item 19 Additional Information
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Item 4 Advisory Services
Introduction and Firm Information
This Disclosure Brochure provides information regarding the qualifications, business practices, and the
advisory services provided by Ballast.
Ballast, Inc.is a Registered Investment Advisor with the U.S. Securities Exchange Commission
("SEC"). Ballast commenced operations in 2010. Ballast was organized as an S Corporation under the
laws of the Commonwealth of Kentucky in 2008 under the name Boardman Wealth Planning, Inc. and
changed its legal name to Ballast, Inc. on April 3, 2015. Ballast is owned and operated by John V.
Boardman, III (President), Andrew J. Reynolds (Vice President), Brian Burton (Treasurer), and
Cameron Hamilton (Secretary).
The following paragraphs describe our services and fees. Refer to the description of each investment
advisory service listed below for information on how we tailor our advisory services to your individual
needs. As used in this brochure, the words "we," "our," "us", "Ballast" refer to Ballast, Inc. and the
words "you," "your," and "client" refer to you as either a client or prospective client of our firm.
Investment Management Services
Ballast provides customized, discretionary investment advisory solutions for its clients. This is achieved
through continuous personal client contact and interaction. Ballast works with each client to identify
their investment goals and objectives as well as risk tolerance and financial situation in order to create
a portfolio allocation. Ballast will then construct a portfolio, consisting of some or all of the following:
mutual funds, exchange-traded funds ("ETFs"), individual stocks and bonds, and options. For clients
meeting the requirements intended for accredited investors and for which we believe are suitable, we
may recommend investments in alternative products. Alternative investments must be suitable for
client's stated investment goals, risk temperament and investment objectives. The alternative
investments can range from short term to long term investment vehicles that have various investment
objectives including real estate interests offered through public or a private REIT or limited partnership
interests.
Ballast's investment strategy is primarily long-term focused, but the Advisor may buy, sell or re-allocate
positions that have been held less than one year to meet the objectives of the client or due to market
conditions. Ballast will construct, implement and monitor the portfolio to ensure it meets the goals,
objectives, circumstances, and risk tolerance agreed to by the client. Each client will have the
opportunity to place reasonable restrictions on the types of investments to be held in their respective
portfolio, subject to the acceptance by the Advisor.
Pension and Retirement Consulting
Ballast provides investment advisory services to companies with various employee benefit and pension
plans ("Plan"). The level of services provided is separately contracted with each plan. We will work with
plan trustees/fiduciaries and the third-party administrators ("TPAs") selected by the plans providing
investment selection recommendations, periodic review investment selections, analyze the current
retirement plan structure, custodian, third party administrator, daily record-keeper, and fees. In
addition, Ballast will, if contracted by the Plan also provide a documented process for regular
benchmarking of retirement plan features, plan design, fees, and Plan Providers.
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The Adviser shall serve as an investment manager of the Plan as defined in Section 3(21) of the
Employee Retirement Income Security Act of 1974, as amended ("ERISA"), when it is providing the
services described above and acknowledges that it is a fiduciary to the Plan in providing such services.
The Adviser does not receive discretionary authority for qualified retirement plan advisory services.
Participant Services
Ballast provides investment advisory services to the participants of 403(b), 457(b) and 401(a) plans
custodied at TIAA-CREF and Fidelity. Ballast also provides investment advisory services to the
participants of 529 Plans through Bloomwell 529 Education Savings Plan. We have discretionary
authority, based on participant parameters regarding goals, risks and objectives to determine
reallocations as well as investment holdings (as determined by the Plan). In addition, we periodically
review investment selections within the plan.
Ballast also provides investment advisement services to the participants of retirement plans such as
401(k) plans, which are custodied outside of our normal custodial relationships. We recommend and
periodically review investment selections within the plan to help the participants select what is
appropriate for them.
Limited Engagement for Plan Participants
Clients may hire Ballast for non-discretionary investment advisory guidance on outside accounts.
Ballast provides guidance based on your personal situation and financial circumstances. Upon the
reasonable request of the Client, the Advisor will assist the Client in determining suitable investment
selections available in the Portfolio. In addition, upon the request of the Client, the Advisor will review
the Portfolio and will make and communicate to the Client recommendations as the Advisor deems
appropriate regarding the purchase, sale, investment, exchange, conversion, and trading of the
Portfolio. It is the Client's sole and ultimate responsibility of implementing the Advisor's
recommendations.
Additionally, for accounts which are custodied outside of our normal custodial relationships, clients
may hire Ballast to provide discretionary investment management services via a third party order
management system, FeeX. Through an arrangement with FeeX client's provide Ballast the ability to
process trades electronically via the client's custodian. Ballast will be responsible for the account
management constructing a portfolio, and entering trades as appropriate, based upon the client's
investment goals and objectives.
Financial Planning and Consulting Services
We offer financial planning and consulting services which typically involve providing a variety of
advisory services to clients regarding the management of their financial resources based upon an
analysis of their individual needs. These services can range from broad-based financial planning to
consultative or single subject planning. This planning or consulting may encompass one or more areas
of need, including, but not limited to investment planning, retirement planning, personal savings,
education savings and other areas of one's financial situation. Business consulting services are
customized to the needs of the business and its owners. Financial planning and business consulting
services are based on your situation.
If you retain our firm for financial planning or consulting services, we will meet with you to gather
information about your financial circumstances and objectives. Once we specify those long-term
objectives (both financial and non-financial), we will develop shorter-term, targeted objectives. Once
we review and analyze the information you provide to our firm and the data derived from our financial
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planning software, we will either deliver a written plan to you, or meet with you to discuss a plan,
designed to help you achieve your stated financial goals and objectives. Financial plans are based on
your financial situation at the time we present the plan to you, and on the financial information you
provide to us. You must promptly notify our firm if your financial situation, goals, objectives, or needs
change.
Financial planning service may be offered to clients on either a one-time service or on an hourly basis.
For consulting or ad-hoc engagements that do not encompass a complete plan, the Advisor generally
does not provide a written report.
Ballast does not provide legal or tax advice and clients should speak to their accountant, attorney or
other specialist, as appropriate for their unique situation. Plans or consultations are typically completed
within six months of contract date, assuming all information and documents requested are provided
promptly. Our firm will not charge a fee in excess of $1200 more than six months in advance of
services rendered.
You are under no obligation to act on our financial planning or consulting recommendations. Should
you choose to act on any of our recommendations, you are not obligated to implement the financial
plan through any of our other investment advisory services. Moreover, you may act on our
recommendations by placing securities transactions with any brokerage firm. Implementation of the
plan is solely at the client's discretion. Typically, as many Investment Advisers that offer financial
planning and investment management services, we will recommend clients execute the plan through
Ballast. These types of recommendations pose a potential conflict between the interests of our firm
and the interests of the client. For example, a recommendation to engage the advisor for investment
management services or to increase the level of investment assets with the advisor would pose a
conflict, as it would increase the advisory fees paid to the advisor. Clients are not obligated to
implement any recommendations made by Ballast or maintain an ongoing relationship with our firm.
Third Party Managed Account Programs
For a small number of accounts, Ballast may recommend to clients that all or a portion of their portfolio
be implemented by utilizing one or more unaffiliated money managers participating Charles Schwab &
Co., Inc's Managed Account Marketplace Platform, Envestnet (Program Sponsor) which is a wrapped
fee managed account program. Charles Schwab & Co., Inc. will act as the broker/dealer and custodian
for these services. The client will enter into a program and investment advisory agreement with the
Program Sponsor and the participating money manager[s]. The Advisor will assist and advise the client
in establishing investment objectives for the account[s], the selection of the money manager[s], and
defining any restrictions on the account[s]. Ballast will continue to provide oversight of the client
account[s] and ongoing monitoring of the activities of the unaffiliated money managers. Ballast, in most
cases will have discretion in choosing the third-party money manager and has authority, by written
agreement with the client, to switch managers inside the program.
The specific money manager will develop an investment strategy to meet the client's objectives by
identifying appropriate investments and monitoring such investments. In consideration for such
services, the Program Sponsor will charge a program fee that includes the investment advisory fee of
the money managers, the administration of the program and trading, clearance and settlement costs.
The client, prior to entering into an agreement with a Program Sponsor, will be provided with the
Program Sponsor's Form ADV Part 2 (or a brochure that makes the appropriate disclosures). In
addition, Ballast and its client will agree in writing that that selected Program Sponsor will manage the
client's account[s] on a discretionary basis.
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Types of Investments
We offer advice on equity securities, warrants, corporate debt securities, certificates of deposit,
municipal securities, annuities, mutual fund shares, United States government securities, options
contracts on securities, money market funds, real estate, REITs, ETFs, interests in partnerships
investing in real estate and interests in partnerships investing in oil and gas interests.
Additionally, we may advise you on various types of investments based on your stated goals and
objectives. We may also provide advice on any type of investment held in your portfolio at the inception
of our advisory relationship.
Since our investment strategies and advice are based on each client's specific financial situation, the
investment advice we provide to you may be different or conflicting with the advice we give to other
clients regarding the same security or investment.
IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's
Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the
following acknowledgment to you.
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. The way we make money creates some conflicts with your interests, so we operate under a
special rule that requires us to act in your best interest and not put our interest ahead of yours. Under
this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
your best interest.
Assets Under Management
As of December 31, 2025, Ballast manages the following assets:
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Discretionary Assets
$ 699,773,468
Non-Discretionary Assets $ 51,743,377
Total
$ 751,516,845
Item 5 Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided
by Ballast. Each client shall sign an investment advisory agreement, financial planning agreement, or
consulting agreement that details the responsibilities of Ballast and the client.
Fees for Advisory Services
Investment Management Services Fees
Ballast will receive an annualized investment management fee, paid quarterly, in advance of each
calendar quarter, pursuant to the terms of the investment advisory agreement. Investment
management fees are based on a tiered range from 1.75% to 1.15%. The following schedule is
negotiable based upon certain circumstances, at the discretion of the advisor: in certain circumstances,
Ballast will grandfather certain clients whose accounts were opened and remain effective through the
newly executed advisory contract.
Assets Under Management Maximum Fee
$0 - $100,000.00
1.75%
$100,000.01 - $250,000.00
1.60%
$250,000.01 - $500,000.00
1.50%
$500,000.01 - $1,000,000.00
1.35%
$1,000,000.01 - $3,000,000.00 1.25%
$3,000,000.01 - $5,000,000.00 1.15%
$5,000,000.01+
Negotiable
Clients have provided Ballast with written permission to direct qualified custodians to directly debit fees
from clients' accounts held with the qualified custodian. Under separate agreement, some clients may
have fees directly invoiced, where direct debiting would not be considered. Investment Management
Fees will be calculated and paid to Ballast each calendar quarter in advance based on the value of the
Portfolio on the last business day of the previous quarter. The Management Fee will be prorated for
deposits and withdrawals of $100,000 or more. If management of the Portfolio begins after the start of
a quarter, the Investment Management Fee will be prorated accordingly. Either Client or Adviser may
terminate the agreement upon 30 days written notice. In the event of termination, any paid but
unearned fees will be promptly refunded to the client based on the number of days that the Portfolio
was managed, and any fees due to the Adviser will be invoiced or deducted from the assets in the
Portfolio prior to termination. The client's fees will take into consideration the aggregate assets under
management with Advisor.
The University of Kentucky requires that all negotiated fees of University of Kentucky Non-ERISA
Plans be capped at a stated percentage. Ballast will adhere to the stated maximum fee and will not
charge more than the maximum fee on those specific accounts. As these accounts have a built-in cap,
the accounts will not be included for household breakpoint calculation of assets outside of the
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University of Kentucky plan. For purposes of the Investment Management Fee calculations, "value of
the Portfolio" means the sum of the fair market value of all of the billable holdings in the Portfolio.
Equity securities listed or traded on a national securities exchange or quoted on the over-the-counter
market are valued at the last sales price on the day of valuation or, if no sale price is reported, at the
last bid price. Other assets and securities for which market quotations are not readily available are
valued at fair market value as determined in good faith by the Adviser.
Accounts may be "householded" for billing purposes to help a client achieve a breakpoint in Ballast
fees. House- holding includes all accounts for a client and the client's family members, as indicated by
Ballast. Exceptions may occur at our sole discretion.
Clients should be aware that the investment management fee does not include transfer fees, or margin
interest and any commissions and mark-ups/mark-downs on transactions directed to other
broker/dealers as well as any specialized custodial account charges such as IRA account fees. This
amount may vary in special situations and will be disclosed to client. The fees charged are negotiable
in situations where client's portfolio size begins outside our published fee brackets or in other situations
deemed appropriate by us in our sole discretion.
Pension and Retirement Consulting Fees
In connection with its pension consulting services, Ballast charges annual asset-based fees, subject to
the fee schedule above, which is negotiable. Ballast's advisory fees for these customized services will
be negotiated with the plan sponsor or named fiduciary on a case-by-case basis. Negotiated fees are
generally based on the value of the plan's assets and the complexity of the plan. In lieu of asset-based
fees, we may agree to a fixed fee structure for pension consulting services, when specifically
requested by the Plan or as directed in plan documents.
You may terminate the pension consulting services agreement upon 30-day written notice to our firm.
You will incur a pro rata charge for services rendered prior to the termination of the agreement, which
means you will incur advisory fees only in proportion to the number of days in the quarter for which you
are a client. If you have pre-paid advisory fees that we have not yet earned, you will receive a prorated
refund of those fees.
As previously noted, fees are negotiated based on the size and complexity of the plan, among other
things. These fees are either directly debited from the Client's account by the record-keeper, TPA, or
custodian or billed directly to the Client, and are payable in advance or in arrears, as separately
negotiated with each client.
Participants in plans should note that the Plan's Third-Party Administrator ("TPA") or qualified
custodian sends a statement that includes the value of a participant's investments, our advisory fee,
and how it is calculated. TPAs and custodians do not verify the accuracy of fee calculations. Clients
should review these statements and compare them with the agreement to verify the accuracy of
calculation of our fees.
Limited Engagement for Plan Participants Fees
When clients hire Ballast for non-discretionary investment advisory guidance on outside accounts,
Ballast will charge a consulting fee for such advice. The fee may be a percentage of the account
value. All fees are negotiable and subject to the maximum fee schedule listed above in this section.
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For accounts which are custodied outside of our normal custodial relationships, where clients hire
Ballast to provide discretionary investment management services via a third party order management
system, FeeX, these clients accounts will be charged based upon the fee schedule listed above in this
section.
ERISA / Pension Protection Act of 2006 (PPA):
We may also have IRA accounts or other retirement accounts that are subject to the Pension
Protection Act of 2006 (PPA). In all cases, an "eligible investment advice arrangement" or advisory
agreement will be executed with the client. We will be considered a "fiduciary advisor" and will charge
fees to the retirement account based on a level fees basis which means the fees will not vary
depending on the basis of the investment option selected.
The amount of compensation and other consideration reasonably anticipated to be paid, directly or
indirectly, to us, our Affiliates or Related Entities for their services in connection with the
Recommendation(s) is not in excess of reasonable compensation within the meaning of 4975(d)(2) of
the Code and ERISA Section 408(b)(2).
Financial Planning Services
We charge a negotiable rate for broad based financial planning services based upon either an hourly
basis of $200 to $700 or flat fee (fixed fee) ranging between $1,000 and $10,000. The fee-paying
arrangements for Financial Planning service will be determined on a case-by-case basis and will be
detailed in the signed Financial Planning Agreement. Our rates are based on a variety of factors
including, but not limited to, the complexity of your financial situation and the scope of services
provided. The fee is negotiable depending upon the complexity and scope of the plan, your financial
situation, and your objectives. We do not require you to pay fees six or more months in advance and in
excess of $1,200. Should the engagement last longer than six months between acceptance of financial
planning agreement and delivery of the financial plan, any prepaid unearned fees will be promptly
returned to you less a pro rata charge for bona fide financial planning services rendered to date. We
require that you pay at least 50% of the fee in advance, and any remaining portion is due upon the
completion of the services rendered.
The hourly fee will be disclosed to you prior to services being provided and will also be included in the
client agreement. An estimate of the number of hours needed to complete the requested services will
also be provided to the client prior to establishing the advisory relationship. All financial planning fees
are agreed to in writing with the client prior to the start of the engagement. In limited circumstances,
the cost/time could potentially exceed the initial estimate. In such cases, we will notify you and request
that you approve the additional fee. We also offer advice on single subject financial planning services
at the same hourly rate.
Clients engaging Ballast for investment management services may have a portion or all of the financial
planning fee waived, at the sole discretion of the firm.
Clients may terminate the financial planning agreement upon 30 days written notice to our firm. In the
event that a client should wish to cancel the financial planning agreement under which any plan is
being created, the client shall be billed for actual hours logged on the planning project times the
agreed-upon hourly rate. Any surplus in the Advisor's possession as the result of collecting a deposit at
the time of signing the financial planning agreement will be returned to the client within 5 business
days of cancellation.
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Consulting Services
Consulting services are also separately negotiated with the clients and based upon the complexity and
size of the outlined project. The fee for these services is based upon a fee that ranges up to
$10,000/monthly or $30,000/quarterly. When hiring Ballast for consulting services, clients can elect to
pay 1) a quarterly or monthly retainer fee, payable in advance; 2) a quarterly or monthly retainer fee
based on a percentage of the client's agreed upon Net Worth, not to exceed a maximum of 1%; or 3) a
one-time fee, up to 50% payable in advance with the remainder due upon completion of the
project. Any outside investment asset accounts that are advised upon are identified within the Financial
Planning and Consulting Agreement. All consulting services are agreed to in writing with the client prior
to the start of the engagement and can be terminated by either party upon 30 day written notice. We
do not require you to pay fees six or more months in advance and in excess of $1,200. Should the
engagement last longer than six months between acceptance of Financial Planning and Consulting
Agreement and delivery of the services, any prepaid unearned fees will be promptly returned to you
less a pro rata charge for bona fide consulting services rendered to date.
Clients choosing a retainer-based fee arrangement for consulting services can elect to have the fee
based on the client's estimated net worth, as described previously and as agreed to by the client in
writing. This fee structure is offered to clients with outside assets that they wish to be advised on by
Ballast, as well as clients who need ongoing advice and guidance on other financial situations. Fees
assessed as a percent of net worth are calculated annually and charged quarterly or monthly. Fees are
due within thirty (30) days of the first day of the quarterly/monthly cycle, with the first installment
payable when this Agreement is executed. The Adviser will reassess the retainer fee net worth
calculation annually based on year-end data and an updated fee calculation will be agreed to in writing
by both parties, if necessary. Should a new relationship begin within the calendar year, the fee will be
prorated through the end quarter in which the contract is signed. Remaining quarters will be assessed
25% of the retainer fee through year-end. This consulting fee arrangement stays in effect until
terminated by either the client or Ballast.
The consulting servicing fees will generally be paid via direct debiting from a qualified custodian at
which the Client and Advisor both have a relationship or via directly billed to the client for payment.
Payment is authorized and outlined in writing in each client's Consulting Agreement.
In the event that a client should wish to cancel the consulting agreement, the client shall be billed for
actual work completed for a fixed/hourly fee arrangement. Any unearned fee as the result of collecting
a deposit at the time of signing the consulting agreement will be returned to the client within 5 business
days of cancellation. If the Client hires Ballast on a retainer basis, the fee collection will terminate upon
either party's 30-day notice to terminate the relationship. No further fees will be charged after the 30-
day period expires. In addition, the client may terminate the agreement within five (5) days of signing
the Advisor's consulting agreement at no cost to the client. After the five- day period, the client will
incur charges for bona fide advisory services rendered to the point of termination and such fees will be
due and payable by the client.
Third Party Managed Account Programs Fees
Fees for clients participating in third party managed account programs (described in Item 4) will be
charged a separate fee from the Program Sponsor, which includes the platform fee and the fees paid
the respective manager[s]. The Program Sponsor will generally calculate and deduct its fees quarterly
in arrears. The Program Sponsor will charge a program fee that includes the investment advisory fee
of the money managers, the administration of the program and trading, clearance and settlement
costs. The Program Sponsor and manager fees are billed separately from the Advisor's fee. The
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overall fee (including the Advisor's investment advisory fee) will not exceed 3% annually. Ballast does
not receive any compensation from these unaffiliated money managers or the Program Sponsor, other
than Ballast's investment advisory fee.
In the event that a client should wish to terminate their relationship with a managed accounts program
or unaffiliated investment advisor, the terms for termination will be set forth in the respective
agreements between the client and those third parties. Ballast will assist the client with the termination
and transition as appropriate.
Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties, other than Ballast, in connection
with investment made on behalf of the client's account[s]. The client is responsible for all custodial and
securities execution fees charged by the custodian and executing broker-dealer. The Investment
Advisory Fee charged by Ballast is separate and distinct from these custodian and execution fees.
Please refer to Item 12, Brokerage Practices for additional information concerning the Adviser's
brokerage and custodial arrangements.
In addition, all fees paid to Ballast for investment advisory services are separate and distinct from the
expenses charged by mutual funds and exchange-traded funds to their shareholders, if applicable.
These fees and expenses are described in each fund's prospectus. These fees and expenses will
generally be used to pay management fees for the funds, other fund expenses, account administration
(e.g., custody, brokerage and account reporting), and a possible distribution fee. A client could invest
in these products directly, without the services of Ballast, but would not receive the services provided
by Ballast which are designed, among other things, to assist the client in determining which products or
services are most appropriate to each client's financial situation and objectives. Accordingly, the client
should review both the fees charged by the fund[s] and the fees charged by Ballast to fully understand
the total fees to be paid.
Clients will also incur transaction charges and/or brokerage fees when purchasing or selling securities.
These charges and fees are typically imposed by the broker-dealer or custodian through whom clients
account transactions are executed. Ballast does not share in any portion of the brokerage
fees/transaction charges imposed by the broker-dealer or custodian. To fully understand the total cost
clients will incur, clients should review all the fees charged by mutual funds, exchange traded funds,
Ballast, and others. For information on our brokerage practices, refer to the Brokerage
Practices section of this brochure.
Advance Payment of Fees and Termination
Either party may terminate its respective agreement at any time by providing thirty (30) days written
notice to the other party. In addition, the client may terminate the agreement within five (5) days of
signing the Advisor's financial planning or consulting agreement at no cost to the client. After the five-
day period, the client will incur charges for bona fide advisory services rendered to the point of
termination and such fees will be due and payable by the client.
Where Ballast is compensated for its services in advance of the quarter in which investment advisory
services are rendered, clients may request to terminate their investment advisory agreement with
Ballast, in whole or in part, by providing thirty (30) days advance written notice. The client shall be
responsible for Investment Advisory Fees up to and including the effective date of termination. Upon
termination, the Advisor will refund any unearned, prepaid Investment Advisory Fees from the effective
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date of termination to the end of the quarter. Refunds will occur no greater than 30 days following the
quarter in which the termination occurred. The client's investment advisory agreement with the Advisor
is non-transferable without the client's written approval.
In the event that a client should wish to cancel the financial planning agreement under which any plan
is being created, the client shall be billed for actual hours logged on the planning project times the
agreed-upon hourly rate. Any surplus in the Advisor's possession as the result of collecting a deposit at
the time of signing the financial planning agreement will be returned to the client within 5 business
days of cancellation.
We will not require prepayment of a fee more than six months in advance and in excess of $1,200.
Compensation for Sales of Securities or Other Investment Products
Persons providing investment advice on behalf of our firm are licensed as independent insurance
agents. These persons will earn commission-based compensation for selling insurance products,
including insurance products they sell to you. Insurance commissions earned by these persons are
separate and in addition to our advisory fees. This practice presents a conflict of interest because
persons providing investment advice on behalf of our firm who are insurance agents have an incentive
to recommend insurance products to you for the purpose of generating commissions rather than solely
based on your needs. You are under no obligation, contractually or otherwise, to purchase insurance
products through any person affiliated with our firm.
Item 6 Performance-Based Fees and Side-By-Side Management
Ballast does not charge performance-based fees for its investment advisory services. The fees
charged by Ballast are as described in Item 5 - Fees and Compensation above and are not based
upon the capital appreciation of the funds or securities held by any client. Ballast does not manage any
proprietary investment funds or limited partnerships (for example, a mutual fund or a hedge fund) and
has no financial incentive to recommend any particular investment options to its clients.
Item 7 Types of clients
Ballast provides investment advisory services to the following types of clients:
Individuals
- private investors, investing their personal assets;
- such as accredited investors, endowments, trusts and
•
• High Net-Worth Individuals
estates;
- taxable business entities, investing cash reserves; and
- not limited to 401k, 403b and 457b.
• Corporations and Businesses
• Pensions and Profit-Sharing Plans
• Charitable Organization - Non-Profit Organization and Foundations
• 529 Plans
Ballast generally does not impose a minimum account size for establishing a relationship.
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Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Ballast primarily employs fundamental and technical analysis methods in developing investment
strategies for its clients. Research and analysis from Ballast is derived from numerous sources,
including financial media companies, third-party research materials, Internet sources, and review of
company activities, including annual reports, prospectuses, press releases and research prepared by
others.
Fundamental analysis is a method of evaluating a company or security by attempting to measure its
intrinsic value. In other words, fundamental analysts try to determine its true value by looking at all
aspects of the business, including both tangible factors (e.g., machinery, buildings, land, etc.) and
intangible factors (e.g., patents, trademarks, "brand" names, etc.). Fundamental analysis also involves
examining related economic factors (e.g., overall economy and industry conditions, etc.), financial
factors (e.g., company debt, interest rates, management salaries and bonuses, etc.), qualitative factors
(e.g., management expertise, industry cycles, labor relations, etc.), and quantitative factors (e.g., debt-
to-equity and price-to-equity ratios).
The end goal of performing fundamental analysis is to produce a value that an investor can compare
with the security's current price in hopes of figuring out what sort of position to take with that security
(underpriced = buy, overpriced = sell or short). This method of security analysis is considered to be the
opposite of technical analysis. Fundamental analysis is about using real data to evaluate a security's
value. Although most analysts use fundamental analysis to value stocks, this method of valuation can
be used for just about any type of security. Fundamental analysis criteria are generally ratios and
trends that may indicate the overall strength and financial viability of the entity being analyzed. While
this type of analysis helps the Advisor in evaluating a potential investment, it does not guarantee that
the investment will increase in value. Assets meeting the investment criteria utilized in the fundamental
analysis may lose value and may have negative investment performance. The Advisor monitors these
economic indicators to determine if adjustments to strategic allocations are appropriate.
Technical analysis is a method of evaluating securities by relying on the assumption that market data,
such as charts of price, volume and open interest can help predict future (usually short-term) market
trends. Technical analysis assumes that market psychology influences trading in a way that enables
predicting when a stock will rise or fall. The technical indicators that the firm may consider include, but
are not limited to, price, volume, momentum, relative strength, sector/group strength and moving
averages. Technical analysis does not consider the underlying financial condition of a company. This
presents a risk that a poorly-managed or financially unsound company may underperform regardless
of market movement.
Investment Strategies
As noted above, Ballast generally employs a long-term investment strategy for its clients, as consistent
with their financial goals. Ballast will typically hold all or a portion of a security for more than a year, but
may hold for shorter periods for the purpose of rebalancing a portfolio or meeting the cash needs of
clients. At times, Ballast may also buy and sell positions that are more short-term in nature, depending
on the goals of the client and/or the fundamentals of the security, sector or asset class.
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Using a long-term purchase strategy generally assumes the financial markets will go up in the long-
term which may not be the case. There is also the risk that the segment of the market that you are
invested in or perhaps just your particular investment will go down over time even if the overall
financial markets advance. Purchasing investments long-term may create an opportunity cost -
"locking-up" assets that may be better utilized in the short-term in other investments.
Tax Considerations
Our strategies and investments may have unique and significant tax implications. However, unless we
specifically agree otherwise, and in writing, tax efficiency is not our primary consideration in the
management of your assets. Regardless of your account size or any other factors, we strongly
recommend that you consult with a tax professional regarding the investing of your assets.
Custodians and broker-dealers must report the cost basis of equities acquired in client accounts. Your
custodian will default to the First-In First-Out ("FIFO") accounting method for calculating the cost basis
of your investments. You are responsible for contacting your tax advisor to determine if this accounting
method is the right choice for you. If your tax advisor believes another accounting method is more
advantageous, provide written notice to our firm immediately and we will alert your account custodian
of your individually selected accounting method. Decisions about cost basis accounting methods will
need to be made before trades settle, as the cost basis method cannot be changed after settlement.
Recommendation of Particular Types of Securities
We recommend various types of securities and we do not primarily recommend one particular type of
security over another since each client has different needs and different tolerance for risk. Each type of
security has its own unique set of risks associated with it and it would not be possible to list here all of
the specific risks of every type of investment. Even within the same type of investment, risks can vary
widely. However, in very general terms, the higher the anticipated return of an investment, the higher
the risk of loss associated with the investment. A description of the types of securities we may
recommend to you and some of their inherent risks are provided below.
Money Market Funds: A money market fund is technically a security. The fund managers attempt to
keep the share price constant at $1/share. However, there is no guarantee that the share price will stay
at $1/share. If the share price goes down, you can lose some or all of your principal. The U.S.
Securities and Exchange Commission ("SEC") notes that "While investor losses in money market
funds have been rare, they are possible." In return for this risk, you should earn a greater return on
your cash than you would expect from a Federal Deposit Insurance Corporation ("FDIC") insured
savings account (money market funds are not FDIC insured). Next, money market fund rates are
variable. In other words, you do not know how much you will earn on your investment next month. The
rate could go up or go down. If it goes up, that may result in a positive outcome. However, if it goes
down and you earn less than you expected to earn, you may end up needing more cash. A final risk
you are taking with money market funds has to do with inflation. Because money market funds are
considered to be safer than other investments like stocks, long-term average returns on money market
funds tends to be less than long term average returns on riskier investments. Over long periods of
time, inflation can eat away at your returns.
Commercial Paper: Commercial paper ("CP") is, in most cases, an unsecured promissory note that is
issued with a maturity of 270 days or less. Being unsecured the risk to the investor is that the issuer
may default. There is a less risk in asset based commercial paper (ABCP). The difference between
ABCP and CP is that instead of being an unsecured promissory note representing an obligation of the
issuing company, ABCP is backed by securities. Therefore, the perceived quality of the ABCP
depends on the underlying securities.
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Municipal Securities: Municipal securities, while generally thought of as safe, can have significant
risks associated with them including, but not limited to: the credit worthiness of the governmental entity
that issues the bond; the stability of the revenue stream that is used to pay the interest to the
bondholders; when the bond is due to mature; and, whether or not the bond can be "called" prior to
maturity. When a bond is called, it may not be possible to replace it with a bond of equal character
paying the same amount of interest or yield to maturity.
Stocks: There are numerous ways of measuring the risk of equity securities (also known simply as
"equities" or "stock"). In very broad terms, the value of a stock depends on the financial health of the
company issuing it. However, stock prices can be affected by many other factors including, but not
limited to the class of stock (for example, preferred or common); the health of the market sector of the
issuing company; and the overall health of the economy. In general, larger, better established
companies ("large cap") tend to be safer than smaller start-up companies ("small cap") are but the
mere size of an issuer is not, by itself, an indicator of the safety of the investment.
Mutual Funds and Exchange Traded Funds: Mutual funds and exchange traded funds ("ETF") are
professionally managed collective investment systems that pool money from many investors and invest
in stocks, bonds, short-term money market instruments, other mutual funds, other securities, or any
combination thereof. The fund will have a manager that trades the fund's investments in accordance
with the fund's investment objective. While mutual funds and ETFs generally provide diversification,
risks can be significantly increased if the fund is concentrated in a particular sector of the market,
primarily invests in small cap or speculative companies, uses leverage (i.e., borrows money) to a
significant degree, or concentrates in a particular type of security (i.e., equities) rather than balancing
the fund with different types of securities. ETFs differ from mutual funds since they can be bought and
sold throughout the day like stock and their price can fluctuate throughout the day. The returns on
mutual funds and ETFs can be reduced by the costs to manage the funds. Also, while some mutual
funds are "no load" and charge no fee to buy into, or sell out of, the fund, other types of mutual funds
do charge such fees which can also reduce returns. Mutual funds can also be "closed end" or "open
end". So-called "open end" mutual funds continue to allow in new investors indefinitely whereas
"closed end" funds have a fixed number of shares to sell which can limit their availability to new
investors.
ETFs may have tracking error risks. For example, the ETF investment adviser may not be able to
cause the ETF's performance to match that of its Underlying Index or other benchmark, which may
negatively affect the ETF's performance. In addition, for leveraged and inverse ETFs that seek to track
the performance of their Underlying Indices or benchmarks on a daily basis, mathematical
compounding may prevent the ETF from correlating with performance of its benchmark. In addition, an
ETF may not have investment exposure to all of the securities included in its Underlying Index, or its
weighting of investment exposure to such securities may vary from that of the Underlying Index. Some
ETFs may invest in securities or financial instruments that are not included in the Underlying Index, but
which are expected to yield similar performance.
Real Estate: Real estate is increasingly being used as part of a long-term core strategy due to
increased market efficiency and increasing concerns about the future long-term variability of stock and
bond returns. In fact, real estate is known for its ability to serve as a portfolio diversifier and inflation
hedge. However, the asset class still bears a considerable amount of market risk. Real estate has
shown itself to be very cyclical, somewhat mirroring the ups and downs of the overall economy. In
addition to employment and demographic changes, real estate is also influenced by changes in
interest rates and the credit markets, which affect the demand and supply of capital and thus real
estate values. Along with changes in market fundamentals, investors wishing to add real estate as part
of their core investment portfolios need to look for property concentrations by area or by property type.
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Because property returns are directly affected by local market basics, real estate portfolios that are too
heavily concentrated in one area or property type can lose their risk mitigation attributes and bear
additional risk by being too influenced by local or sector market changes.
Real Estate Investment Trust: A real estate investment trust ("REIT") is a corporate entity which
invests in real estate and/or engages in real estate financing. A REIT reduces or eliminates corporate
income taxes. REITs can be publicly or privately held. Public REITs may be listed on public stock
exchanges. REITs are required to declare 90% of their taxable income as dividends, but they actually
pay dividends out of funds from operations, so cash flow has to be strong or the REIT must either dip
into reserves, borrow to pay dividends, or distribute them in stock (which causes dilution). After 2012,
the IRS stopped permitting stock dividends. Most REITs must refinance or erase large balloon debts
periodically. The credit markets are no longer frozen, but banks are demanding, and getting, harsher
terms to re-extend REIT debt. Some REITs may be forced to make secondary stock offerings to repay
debt, which will lead to additional dilution of the stockholders. Fluctuations in the real estate market can
affect the REIT's value and dividends.
Limited Partnerships: A limited partnership is a financial affiliation that includes at least one general
partner and a number of limited partners. The partnership invests in a venture, such as real estate
development or oil exploration, for financial gain. The general partner has management authority and
unlimited liability. The general partner runs the business and, in the event of bankruptcy, is responsible
for all debts not paid or discharged. The limited partners have no management authority and their
liability is limited to the amount of their capital commitment. Profits are divided between general and
limited partners according to an arrangement formed at the creation of the partnership. The range of
risks are dependent on the nature of the partnership and disclosed in the offering documents if
privately placed. Publicly traded limited partnership have similar risk attributes to equities. However,
like privately placed limited partnerships their tax treatment is under a different tax regime from
equities. You should speak to your tax adviser in regard to their tax treatment.
Warrants: A warrant is a derivative (security that derives its price from one or more underlying
assets) that confers the right, but not the obligation, to buy or sell a security – normally an equity – at a
certain price before expiration. The price at which the underlying security can be bought or sold is
referred to as the exercise price or strike price. Warrants that confer the right to buy a security are
known as call warrants; those that confer the right to sell are known as put warrants. Warrants are in
many ways similar to options. The main difference between warrants and options is that warrants are
issued and guaranteed by the issuing company, whereas options are traded on an exchange and are
not issued by the company. Also, the lifetime of a warrant is often measured in years, while the lifetime
of a typical option is measured in months. Warrants do not pay dividends or come with voting rights.
Options Contracts
Investments in options contracts have the risk of losing value in a relatively short period of time. Option
contracts are leveraged instruments that allow the holder of a single contract to control many shares of
an underlying stock. This leverage can compound gains or losses.
Options are complex securities that involve risks and are not suitable for everyone. Option trading can
be speculative in nature and carry substantial risk of loss. It is generally recommended that you only
invest in options with risk capital. An option is a contract that gives the buyer the right, but not the
obligation, to buy or sell an underlying asset at a specific price on or before a certain date (the
"expiration date"). The two types of options are calls and puts:
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A call gives the holder the right to buy an asset at a certain price within a specific period of time. Calls
are similar to having a long position on a stock. Buyers of calls hope that the stock will increase
substantially before the option expires.
A put gives the holder the right to sell an asset at a certain price within a specific period of time. Puts
are very similar to having a short position on a stock. Buyers of puts hope that the price of the stock
will fall before the option expires.
Selling options is more complicated and can be even riskier.
The option trading risks pertaining to options buyers are:
• Risk of losing your entire investment in a relatively short period of time.
• The risk of losing your entire investment increases if, as expiration nears, the stock is below the
strike price of the call (for a call option) or if the stock is higher than the strike price of the put
(for a put option).
• European style options which do not have secondary markets on which to sell the options prior
to expiration can only realize its value upon expiration.
• Specific exercise provisions of a specific option contract may create risks.
• Regulatory agencies may impose exercise restrictions, which stops you from realizing value.
The option trading risks pertaining to options sellers are:
• Options sold may be exercised at any time before expiration.
• Covered Call traders forgo the right to profit when the underlying stock rises above the strike
price of the call options sold and continues to risk a loss due to a decline in the underlying
stock.
• Writers of Naked Calls risk unlimited losses if the underlying stock rises.
• Writers of Naked Puts risk unlimited losses if the underlying stock drops.
• Writers of naked positions run margin risks if the position goes into significant losses. Such
risks may include liquidation by the broker.
• Writers of call options could lose more money than a short seller of that stock could on the
same rise on that underlying stock. This is an example of how the leverage in options can work
against the option trader.
• Writers of Naked Calls are obligated to deliver shares of the underlying stock if those call
options are exercised.
• Call options can be exercised outside of market hours such that effective remedy actions
cannot be performed by the writer of those options.
• Writers of stock options are obligated under the options that they sold even if a trading market
is not available or that they are unable to perform a closing transaction.
• The value of the underlying stock may surge or ditch unexpectedly, leading to automatic
exercises.
Other option trading risks are:
• The complexity of some option strategies is a significant risk on its own.
• Option trading exchanges or markets and option contracts themselves are open to changes at
all times.
• Options markets have the right to halt the trading of any options, thus preventing investors from
realizing value.
If an options brokerage firm goes insolvent, investors trading through that firm may be affected.
• Risk of erroneous reporting of exercise value.
•
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Internationally traded options have special risks due to timing across borders.
•
Risks that are not specific to options trading include market risk, sector risk and individual stock risk.
Option trading risks are closely related to stock risks, as stock options are a derivative of stocks.
Short Sales
A short sale involves the sale of a security that the client does not own in the hope of purchasing the
same security at a later date at a lower price. To make delivery to the buyer, the client must borrow the
security and is obligated to return the security to the lender, which is accomplished by a later purchase
of the security. The client realizes a profit or a loss as a result of a short sale if the price of the security
decreases or increases respectively between the date of the short sale and the date on which the
client covers its short position, i.e., purchases the security to replace the borrowed security. A short
sale involves the theoretically unlimited risk of an increase in the market price of the security that would
result in a theoretically unlimited loss.
Alternative Investments (REITs and Limited Partnerships)
The performance of alternative investments such as REITs and limited partnerships, can be volatile
and these types of investments generally have very limited liquidity. An investor could lose all or a
substantial portion of their investment. Such investments often have concentrated positions and
investments that may carry higher risks. These types of investments are meant only for sophisticated
investors who are also considered "accredited" investors and have not less than one (1) million dollars
in investable assets with our firm.
Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value.
Clients should be prepared to bear the potential risk of loss. Ballast will assist clients in determining an
appropriate strategy based on their tolerance for risk and other factors noted above. However, there is
no guarantee that a client will meet their investment goals.
Other Risk Considerations
When evaluating risk, financial loss may be viewed differently by each client and may depend on many
different risks, each of which may affect the probability and magnitude of any potential loses. The
following risks may not be all-inclusive, but should be considered carefully by a prospective client
before retaining our services.
Liquidity Risk: The risk of being unable to sell your investment at a fair price at a given time due to high
volatility or lack of active liquid markets. You may receive a lower price or it may not be possible to sell
the investment at all.
Credit Risk: Credit risk typically applies to debt investments such as corporate, municipal, and
sovereign fixed income or bonds. A bond issuing entity can experience a credit event that could impair
or erase the value of an issuer's securities held by a client.
Inflation and Interest Rate Risk: Security prices and portfolio returns will likely vary in response to
changes in inflation and interest rates. Inflation causes the value of future dollars to be worth less and
may reduce the purchasing power of a client's future interest payments and principal. Inflation also
generally leads to higher interest rates which may cause the value of many types of fixed income
investments to decline.
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Horizon and Longevity Risk: The risk that your investment horizon is shortened because of an
unforeseen event, for example, the loss of your job. This may force you to sell investments that you
were expecting to hold for the long term. If you must sell at a time that the markets are down, you may
lose money. Longevity Risk is the risk of outliving your savings. This risk is particularly relevant for
people who are retired, or are nearing retirement.
Past performance is not a guarantee of future returns. Investing in securities and other investm
ents involve a risk of loss that each client should understand and be willing to bear. Clients are
reminded to discuss these risks with their designated Financial Advisor.
Item 9 Disciplinary Information
There are no legal, regulatory or disciplinary events involving Ballast or any of its employees.
Ballast and its advisory personnel value the trust you place in us. As we advise all clients, we
encourage you to perform the requisite due diligence on any advisor or service provider in which you
partner. Our backgrounds are on the Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov. To review the firm information contained in Form ADV Part 1, select the
option for "Investment Adviser Search", then selecting "Firm" and enter 152695 in the field labeled
"Firm Name or CRD# or SEC#". This will provide access to Form ADV Parts 1 and 2. Item 11 of the
Form ADV Part 1 lists legal and disciplinary disclosure questions.
Item 10 Other Financial Industry Activities and Affiliations
Ballast, Inc. is an independent investment advisor, unaffiliated with any other financial institution or
securities dealer or issuer unless specifically stated in this document.
Insurance Agency Affiliations
Advisory Persons of Ballast may also serve as sales agent for various insurance companies. This
activity is performed separate and apart from their advisory role with Ballast. As insurance
professionals, advisory persons may receive customary commissions and other related revenues from
the various insurance companies whose products are sold. Commissions generated by insurance
sales do not offset regular advisory fees. This may cause a conflict of interest in recommending certain
products of the insurance companies. Clients are under no obligation to implement any
recommendations made by the Advisor or its advisory persons.
Recommendation of Other Advisers
We may recommend that you use a third party money manager ("TPMM") based on your needs and
suitability. We will not receive separate compensation, directly or indirectly, from the TPMM for
recommending that you use their services. Moreover, we do not have any other business relationships
with the recommended TPMM(s). Refer to the Advisory Services section above for additional
disclosures on this topic.
Mitigation
We take the following steps to address conflicts of interest:
• we disclose to clients the existence of these types of material conflicts of interest,
including the potential for advisory persons to earn commissions from the sales of
securities and insurance products;
• we disclose to clients that they are not obligated to purchase recommended investment
products from our employees or affiliated companies;
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• we collect, maintain and document accurate, complete and relevant client background
information, including the client's financial goals, objectives and risk tolerance;
• our firm's management conducts regular reviews of each client account to verify that all
recommendations made to a client are suitable to the client's needs and circumstances;
• we periodically monitor these outside employment activities to verify that any conflicts of
interest continue to be properly addressed by our firm; and
• we educate our employees regarding the responsibilities of a fiduciary, including the
need for having a reasonable and independent basis for the investment advice and
recommendations provided to clients.
Ballast maintains relationships with several broker-dealers. While clients are free to choose any
broker-dealer or other service provider as their custodian, Ballast recommends clients establish an
account with a brokerage firm with which Ballast has an existing relationship. Such relationships may
include benefits provided to our firm, including but not limited to market information and administrative
services that help our firm manage client account(s). For more information on these brokerage
services please see below the section, Brokerage Practices.
Item 11 Code of Ethics, Participation or Interest in client Transactions and
Personal Trading
Code of Ethics
Ballast has implemented a Code of Ethics that defines our fiduciary commitment to each client. This
Code of Ethics applies to all persons associated with Ballast. The Code of Ethics was developed to
provide general ethical guidelines and specific instructions regarding our duties to you, our client.
Ballast and its personnel owe a duty of loyalty, fairness and good faith towards each client. It is the
obligation of Ballast associates to adhere not only to the specific provisions of the Code, but also to the
general principles that guide the Code. The Code of Ethics covers a range of topics that address
employee ethics and conflicts of interest. To request a copy of our Code of Ethics, please contact us at
(859) 226-0625 or via email at info@ballastplan.com.
Personal Trading with Material Interest
Ballast allows our employees to purchase or sell the same securities that may be recommended to and
purchased on behalf of clients. Ballast does not act as principal in any transactions. In addition, the
Advisor does not act as the general partner of a fund or advise an investment company. Ballast does
not have a material interest in any securities traded in client accounts.
Personal Trading in Same Securities as Clients
Ballast allows our employees to purchase or sell the same securities that may be recommended to and
purchased on behalf of clients. Owning the same securities we recommend (purchase or sell) to you
presents a potential conflict of interest that, as fiduciaries, we must disclose to you and mitigate
through policies and procedures. As noted above, we have adopted, consistent with Section 204A of
the Investment Advisers Act of 1940, a Code of Ethics, which addresses insider trading (material non-
public information controls) and personal securities reporting procedures. When trading for personal
accounts, employees of Ballast may have a conflict of interest if trading in the same securities. The
fiduciary duty to act in the best interest of its clients can potentially be violated if personal trades are
made with more advantageous terms than client trades, or by trading based on material non-public
information. This risk is mitigated by Ballast requiring reporting of personal securities trades by its
employees for review by the employee's supervisor or the CCO. We have also adopted written policies
and procedures to detect the misuse of material, non-public information.
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In addition, the Code of Ethics governs Gifts and Entertainment given by and provided to the Advisor,
outside employment activities of employees, Employee reporting, sanctions for violations of the Code
of Ethics, and records retention requirements for various aspects of the Code of Ethics.
Personal Trading at Same Time as Client
While Ballast allows our employees to purchase or sell the same securities that may be recommended
to and purchased on behalf of clients, such trades are typically aggregated with client orders or traded
afterwards.
At no time, will Ballast or any associated person of Ballast, transact
in any security to the detriment of any client.
Principal and Agency Cross Transactions
Ballast will not engage in any principal transactions (i.e., trade of any security from or to the Advisor's
own account[s]) or agency cross transactions with other client accounts (i.e., purchase of a security
into one client account from another client's account[s]).
Item 12 Brokerage Practices
Recommendation of Custodian[s]
We do not maintain custody of your assets that we manage, although we may be deemed to have
custody of your assets if you give us authority to withdraw assets from your account (see Item 15—
Custody, below). Your assets must be maintained in an account at a "qualified custodian," generally a
broker-dealer or bank. Although Ballast does not have discretionary authority to select the broker-
dealer/custodian for custodial and execution services, we typically recommend clients utilize Charles
Schwab &Co., Inc. For certain retirement accounts, Ballast will either be directed to use or recommend
the use of TIAA CREF or Fidelity. The client will select the broker- dealer or custodian (herein the
"custodian") to safeguard client assets and authorize Ballast to direct trades to this custodian as
agreed in the investment advisory agreement. Further, Ballast does not have the discretionary
authority to negotiate commissions on behalf of our clients on a trade-by-trade basis.
Ballast typically recommends to clients that they established their brokerage account[s] at Charles
Schwab &Co., Inc. (herein "Schwab"), TIAA CREF Financial Services ("CREF") or Fidelity Investments
("Fidelity"). Schwab, CREF and Fidelity are independent and unaffiliated SEC- registered broker-
dealers and FINRA/SIPC members. Schwab, CREF and Fidelity offer to independent investment
advisors their services, which include custody of securities, trade execution, clearance and settlement
of transactions. Ballast receives some benefits from Schwab, CREF and Fidelity through its
participation in their programs.
We do not open the account for you, although we may assist you in opening the account by gathering
the paperwork for your execution when opening the account. If you do not wish to place your assets
with Schwab, then we cannot manage your account. Not all advisors require their clients to use a
particular broker-dealer or other custodian selected by the advisor. Even though your account is
maintained at Schwab, we can still use other brokers to execute trades for your account as described
below (see "Your brokerage and custody costs").
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How we select brokers/custodians
We seek to recommend a custodian/broker that will hold your assets and execute transactions. When
considering whether the terms that Schwab, CREF, and Fidelity provides are, overall, most
advantageous to you when compared with other available providers and their services, we consider a
wide range of factors, including:
• Combination of transaction execution services and asset custody services (generally without a
separate fee for custody).
• Capability to execute, clear, and settle trades (buy and sell securities for your account).
• Capability to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payment, etc.).
• Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds
"[ETFs", etc.).
• Availability of investment research and tools that assist us in making investment decisions.
• Quality of services.
• Competitiveness of the price of those services (commission rates, margin interest rates, other
fees, etc.) and willingness to negotiate the prices.
• Reputation, financial strength, security, and stability.
• Availability of other products and services that benefit us, as discussed below (see "Products
and services available to us from Schwab").
Following are additional details regarding the brokerage practices of the Advisor:
Ballast will receive benefits from recommending Schwab, CREF or Fidelity, such as software and other
technology that (i) provide access to client account data (such as trade confirmations and account
statements); (ii) facilitate trade execution and allocate aggregated trade orders for multiple client
accounts; (iii) provide research, pricing and other market data; (iv) facilitate payment of fees from its
clients' accounts; and (v) assist with back- office functions, recordkeeping and client reporting.
Other services may include, but are not limited to, performance reporting, financial planning, contact
management systems, third party research, publications, access to educational conferences,
roundtables and webinars, practice management resources, access to consultants and other third
party service providers who provide a wide array of business related services and technology with
whom the Adviser may contract directly. Ballast utilizes these services for the benefit of all client
accounts and not just to those accounts held with the specific qualified custodian.
This non-monetary compensation may result in a conflict of interest between the Advisor and the client
as Ballast could have an incentive to cause clients to engage in more securities transactions than
would otherwise be optimal in order to generate brokerage compensation with which to acquire
products and services.
For our clients' accounts that Schwab maintains, Schwab generally does not charge you separately for
custody services but is compensated by charging you commissions or other fees on trades that it
executes or that settle into your Schwab account. Certain trades (for example, many mutual funds, and
U.S. exchange-listed equities and ETFs) may not incur Schwab commissions or transaction fees.
Schwab is also compensated by earning interest on the uninvested cash in your account in Schwab's
Cash Features/Bank Sweep Program.
We are not required to select the broker or dealer that charges the lowest transaction cost, even if that
broker provides execution quality comparable to other brokers or dealers. Although we are not required
to execute all trade through Schwab, we have determined that having Schwab execute most trades is
consistent with our duty to seek "best execution" of your trades. Best execution means the most
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favorable terms for a transaction based on all relevant factors, including those listed above (see "How
we select brokers/ custodians"). By using another broker or dealer you may pay lower transaction
costs.
Products and services available to us from Schwab
Schwab Advisor Services™ is Schwab's business serving independent investment advisory firms like
ours. They provide us and our clients with access to their brokerage services (trading, custody,
reporting, and related services), many of which are not typically available to Schwab retail customers.
Schwab also makes available various support services. Some of those services help us manage or
administer our clients' accounts, while others help us manage and grow our business. Schwab's
support services are generally available at no charge to us. The following are a more detailed
description of Schwab's support services:
Services that benefit you. Schwab's institutional brokerage services include access to a broad range
of investment products, execution of securities transactions (aggregation of trades for better price
execution), and custody of client assets. The investment products available through Schwab include
some to which we might not otherwise have access or that would require a significantly higher
minimum initial investment by our clients. Schwab's services described in this paragraph generally
benefit you and your account.
Services that do not directly benefit you. Schwab also makes available to us other products and
services that benefit us but do not directly benefit you or your account. These products and services
assist us in managing and administering our clients' accounts and operating our firm. They include
investment research, both Schwab's own and that of third parties. We use this research to service all
or a substantial number of our clients' accounts, including accounts not maintained at Schwab. In
addition to investment research, Schwab also makes available software and other technology that:
• Provide access to client account data (such as duplicate trade confirmations and account
statements).
• Facilitate trade execution and allocate aggregated trade orders for multiple client accounts.
• Provide pricing and other market data.
• Facilitate payment of our fees from our clients' accounts.
• Assist with back-office functions, record keeping, and client reporting.
Services that generally benefit only us. Schwab also offers other services intended to help us
manage and further develop our business enterprise, some of which we may take advantage of and
others for which we may be ineligible to take advantage of. These services include:
• Consulting on technology and business needs.
• Publications and conferences on practice management and business succession.
• Access to employee benefits providers, human capital consultants, and insurance providers.
• Marketing consulting and support.
Schwab provides some of these services itself. In other cases, it will arrange for third-party vendors to
provide the services to us. Schwab also discounts or waives its fees for some of these services or pays
all or a part of a third party's fees.
Our interest in Schwab's services
We do not pay for Schwab's services. However, the fact that we receive these benefts froo
Schwab is an incentive for us to recoooend the use of Schwab rather than oaking such
decisions based exclusively on your interest in receiving the best value in custody services
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and the oost favorable execution of your transactions. This is a confict of interest. We
believe, however, that taken in the aggregate, our recoooendation of Schwab as custodian
and broker is in the best interests of our clients. Our selection is prioarily supported by the
scope, quality, and price of Schwab's services (see "How we select brokers/custodians") and
not Schwab's services that beneft only us.
Such research products and services are provided to all investment advisers that utilize the institutional
services platforms of these firms, and are not considered to be paid for with soft dollars. However, you
should be aware that the commissions charged by a particular broker for a particular transaction or set
of transactions may be greater than the amounts another broker who did not provide research services
or products might charge.
• Best Execution - We have an obligation to seek best execution for you. In seeking best
execution, the determinative factor is not the lowest possible commission cost but whether the
transaction represents the best qualitative execution, taking into consideration the full range of
a broker-dealer's services, including the value of research provided, execution capability,
commission rates, reputation and responsiveness. Therefore, we will seek competitive
commission rates, but we may not obtain the lowest possible commission rates for account
transactions.
• Brokerage Referrals - Ballast does not receive any compensation from any third party in
connection with the recommendation for establishing a brokerage account.
• Directed Brokerage - Aside from the recommended qualified custodians previously discussed,
Ballast will on occasion accept and place trades within the established account[s] at the
custodian designated by the client. If you elect to select your own broker-dealer or custodian
and direct us to use them, you may pay higher or lower fees than what is available through our
relationships. Generally, we will not negotiate lower rates below the rates established by the
executing broker-dealer or custodian for this type of directed brokerage account, unless we
believe that such rate is unfair or unreasonable for the size and type of transaction. In all
instances, we will seek best execution for you. If you elect to select your own broker-dealer or
custodian and direct us to use them, you may pay higher or lower fees than what is available
through our relationships. Generally, we will not negotiate lower rates below the rates
established by the executing broker-dealer or custodian for this type of directed brokerage
account. Directed brokerage trades are usually executed separately and we may not aggregate
such transactions.
Aggregating and Allocating Trades
The primary objective in placing orders for the purchase and sale of securities for client accounts is to
obtain the most favorable net results taking into account such factors as 1) price, 2) size of order, and
3) difficulty of execution,. Ballast may aggregate orders in an aggregated trade when securities are
purchased or sold through the same broker-dealer for multiple (discretionary) accounts. If an
aggregated trade cannot be executed in full at the same price or time, the securities actually
purchased or sold by the close of each business day must be allocated in a manner that is consistent
with the initial pre-allocation or other written statement. This must be done in a way that does not
consistently advantage or disadvantage particular client accounts.
Accounts owned by our firm or persons associated with our firm may participate in aggregated trading
with your accounts; however, they will not be given preferential treatment.
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We do not aggregate trades for non-discretionary accounts. Accordingly, non-discretionary accounts
may pay different costs than discretionary accounts pay. If you enter into non-discretionary
arrangements with our firm, we may not be able to buy and sell the same quantities of securities for
you and you may pay higher commissions, fees, and/or transaction costs than clients who enter into
discretionary arrangements with our firm.
Mutual Fund Share Classes
Mutual funds are sold with different share classes, which carry different cost structures. Each available
share class is described in the mutual fund's prospectus. When we purchase, or recommend the
purchase of, mutual funds for a client, we select the share class that is deemed to be in the client's
best interest, taking into consideration the availability of advisory, institutional or retirement plan share
classes, initial and ongoing share class costs, transaction costs (if any), tax implications, cost basis
and other factors. We also review the mutual funds held in accounts that come under our management
to determine whether a more beneficial share class is available, considering cost, tax implications, and
the impact of contingent or deferred sales charges.
Item 13 Review of Accounts
Frequency of Reviews
Investment Management and Third-Party Managed Accounts are monitored on a regular and
continuous basis by the Director of Portfolio Research, the President, the Vice President and/or any
Financial Advocate of the Adviser. Formal reviews are generally conducted at least annually or more or
less frequently depending on the needs of the client.
Causes for Reviews
In addition to the investment monitoring noted above, each client account shall be reviewed depending
on the needs of the client. Reviews may be conducted more or less frequently at the client's request.
Accounts may be reviewed as a result of major changes in economic conditions, known changes in the
client's financial situation, and/or large deposits or withdrawals in the client's account[s]. The client is
encouraged to notify Ballast if changes occur in his/her personal financial situation that might adversely
affect his/her investment plan. Additional reviews may be triggered by material market, economic or
political events.
Review Reports
The client will receive trade confirmations, holdings and activity statements no less than quarterly from
their appointed qualified custodian or in the case of Plan Participants, the Plan. These statements are
sent directly from the qualified custodian to the client. The client may also establish electronic access
to the qualified custodian's website so that the client may view these reports and their account activity.
The Advisor may also provide clients with periodic reports regarding their holdings, allocations, and
performance, if separately contracted by the client, or upon client request.
Pension Plan Reviews and Reporting
Ballast, if separately contracted by the Plan, will provide quarterly performance reports to the Plan
Sponsors that detail the overall performance of the plan's assets and a detailed list of the investment
holdings. The reports track the progress of the mutual funds and money market funds selected as Plan
investment options with comparisons to appropriate peer groups and benchmark indices. Reports are
prepared and reviewed by the designated financial consultant working with the Plan.
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Financial Plans and Consulting Reviews and Reporting
Financial Planning clients will receive the plan, as contracted for in their separate agreement. No
further reviews will be provided, unless separately contracted for by the client. Consulting clients will
not receive reports unless separately contracted by in the client's agreement. As noted
above, consulting or ad-hoc engagements that do not encompass a complete plan, the Advisor
generally does not provide a written report.
Item 14 Client Referrals and Other Compensation
Compensation Received by Ballast
Insurance Agency Affiliations
Advisory persons may also serve as sales agents for various insurance companies. This activity is
done separate and apart from their advisory roles with the Ballast. As an insurance agent, an advisory
person may receive customary commissions and other related incentive payments, awards and
revenues from the various insurance companies whose products are sold. For information on the
conflicts of interest this presents, and how we address these conflicts, refer to the Fees and
Compensation section.
Client Referrals from Solicitors
Ballast does not receive any compensation from any third party in connection with providing
investment advice to you nor do we compensate any individual or firm for client referrals.
Refer to the Brokerage Practices section above for disclosures on research and other benefits we may
receive resulting from our relationship with your account custodian.
Item 15 Custody
All clients must place their assets with a qualified custodian, as directed in the client's agreement with
Ballast. The client's agreement permits Ballast to directly debit fees from the qualified custodian.
Ballast has no authority to debit accounts for any other purposes. This ability to deduct our advisory
fees from client accounts causes our firm to exercise limited custody client funds or securities. We do
not have physical custody of any of our client funds and/or securities. Client funds and securities will
be held with a qualified custodian. Also, clients will receive account statements from the qualified
custodian(s) holding their funds and securities at least quarterly. The account statements from client
custodian(s) will indicate the amount of our advisory fees deducted from client account(s) each billing
period. Clients should carefully review these statements for accuracy, as the custodian or bank does
not calculate the Ballast's fee. Any discrepancies or concerns should be promptly addressed with the
client's Financial Advocate or the Chief Compliance Officer.
If you have a question regarding your account statement, or if you did not receive a statement from
your custodian, contact us immediately at the telephone number on the cover page of this brochure.
Wire Transfer and/or Standing Letter of Authorization
Our firm, or persons associated with our firm, may effect wire transfers from client accounts to one or
more third parties designated, in writing, by the client without obtaining written client consent for each
separate, individual transaction, as long as the client has provided us with written authorization to do
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so. Such written authorization is known as a Standing Letter of Authorization. An adviser with authority
to conduct such third party wire transfers has access to the client's assets, and therefore has custody
of the client's assets in any related accounts.
However, we do not have to obtain a surprise annual audit, as we otherwise would be required to by
reason of having custody, as long as we meet the following criteria:
1. You provide a written, signed instruction to the qualified custodian that includes the third party's
name and address or account number at a custodian;
2. You authorize us in writing to direct transfers to the third party either on a specified schedule or
from time to time;
3. Your qualified custodian verifies your authorization (e.g., signature review) and provides a
transfer of funds notice to you promptly after each transfer;
4. You can terminate or change the instruction;
5. We have no authority or ability to designate or change the identity of the third party, the
address, or any other information about the third party;
6. We maintain records showing that the third party is not a related party to us nor located at the
same address as us; and
7. Your qualified custodian sends you, in writing, an initial notice confirming the instruction and an
annual notice reconfirming the instruction.
Item 16 Investment Discretion
Ballast generally has discretion over the selection and amount of securities to be bought or sold in
client accounts without obtaining prior consent or approval from the client. However, these purchases
or sales may be subject to specified investment objectives, guidelines, or limitations previously set
forth by the client and agreed to by Ballast. Discretionary authority will only be authorized upon full
disclosure to the client. The granting of such authority will be evidenced by the client's execution of an
investment advisory agreement containing all applicable limitations to such authority. All discretionary
trades made by Ballast will be in accordance with each client's investment objectives and goals. Ballast
does not have discretion over the accounts under the retainer services program. Refer to the Advisory
Business section in this brochure for more information on our discretionary management services.
If you enter into non-discretionary arrangements with our firm, we will obtain your approval prior to the
execution of any transactions for your account(s). You have an unrestricted right to decline to
implement any advice provided by our firm on a non-discretionary basis.
Item 17 Voting client Securities
Ballast does not accept proxy-voting responsibility for any client.
In most cases, you will receive proxy materials directly from the account custodian. However, in the
event we were to receive any written or electronic proxy materials, we would forward them directly to
you by mail, unless you have authorized our firm to contact you by electronic mail, in which case, we
would forward any electronic solicitations to vote proxies.
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Item 18 Financial Information
Neither Ballast, nor its management, have any adverse financial situations that would reasonably
impair the ability of Ballast to meet all obligations to its clients. Neither Ballast, nor any of its advisory
persons, has been subject to a bankruptcy or financial compromise. Ballast is not required to deliver a
balance sheet along with this Disclosure Brochure as the Advisor does not collect fees of $1,200 or
more for services to be performed six months or more in advance.
Item 19 Additional Information
Trade Errors
In the event a trading error occurs in your account, our policy is to restore your account to the position
it should have been in had the trading error not occurred. Depending on the circumstances, corrective
actions may include canceling the trade, adjusting an allocation, and/or reimbursing the account.
Class Action Lawsuits
We do not determine if securities held by you are the subject of a class action lawsuit or whether you
are eligible to participate in class action settlements or litigation nor do we initiate or participate in
litigation to recover damages on your behalf for injuries as a result of actions, misconduct, or
negligence by issuers of securities held by you.
IRA Rollover Considerations
As part of our investment advisory services to you, we may recommend that you withdraw the assets
from your employer's retirement plan and roll the assets over to an individual retirement account
("IRA") that we will manage on your behalf. If you elect to roll the assets to an IRA that is subject to our
management, we will charge you an asset based fee as set forth in the agreement you executed with
our firm. This practice presents a conflict of interest because persons providing investment advice on
our behalf have an incentive to recommend a rollover to you for the purpose of generating fee based
compensation rather than solely based on your needs. You are under no obligation, contractually or
otherwise, to complete the rollover. Moreover, if you do complete the rollover, you are under no
obligation to have the assets in an IRA managed by our firm.
Many employers permit former employees to keep their retirement assets in their company plan. Also,
current employees can sometimes move assets out of their company plan before they retire or change
jobs. In determining whether to complete the rollover to an IRA, and to the extent the following options
are available, you should consider the costs and benefits of:
1. Leaving the funds in your employer's (former employer's) plan.
2. Moving the funds to a new employer's retirement plan.
3. Cashing out and taking a taxable distribution from the plan.
4. Rolling the funds into an IRA rollover account.
Each of these options has advantages and disadvantages and before making a change we encourage
you to speak with your CPA and/or tax attorney.
If you are considering rolling over your retirement funds to an IRA for us to manage here are a few
points to consider before you do so:
1. Determine whether the investment options in your employer's retirement plan address your
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needs or whether you might want to consider other types of investments.
a. Employer retirement plans generally have a more limited investment menu than IRAs.
b. Employer retirement plans may have unique investment options not available to the
public such as employer securities, or previously closed funds.
2. Your current plan may have lower fees than our fees.
a. If you are interested in investing only in mutual funds, you should understand the cost
structure of the share classes available in your employer's retirement plan and how the
costs of those share classes compare with those available in an IRA.
b. You should understand the various products and services you might take advantage of
at an IRA provider and the potential costs of those products and services.
3. Our strategy may have higher risk than the option(s) provided to you in your plan.
4. Your current plan may also offer financial advice.
5. If you keep your assets titled in a 401k or retirement account, you could potentially delay your
required minimum distribution beyond age 70.5.
6. Your 401k may offer more liability protection than a rollover IRA; each state may vary.
a. Generally, federal law protects assets in qualified plans from creditors. Since 2005, IRA
assets have been generally protected from creditors in bankruptcies. However, there
can be some exceptions to the general rules so you should consult with an attorney if
you are concerned about protecting your retirement plan assets from creditors.
7. You may be able to take out a loan on your 401k, but not from an IRA.
8. IRA assets can be accessed any time; however, distributions are subject to ordinary income tax
and may also be subject to a 10% early distribution penalty unless they qualify for an exception
such as disability, higher education expenses or the purchase of a home.
9. If you own company stock in your plan, you may be able to liquidate those shares at a lower
capital gains tax rate.
10.Your plan may allow you to hire us as the manager and keep the assets titled in the plan name.
It is important that you understand the differences between these types of accounts and to decide
whether a rollover is best for you. Prior to proceeding, if you have questions contact your investment
adviser representative, or call our main number as listed on the cover page of this brochure.
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