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Part 2A of Form ADV: Firm Brochure
Bannerstone Capital Management, LLC
18258 Minnetonka Boulevard
Suite 105
Deephaven, Minnesota 55391
USA
952-249-8888
www.bannerstonecapital.com
This brochure was last updated April 29, 2025
This brochure provides information about the qualifications and business practices of Bannerstone Capital
Management. If you have any questions about the contents of this brochure, please contact us at 952-249-
8888 or by U.S. Mail at 18258 Minnetonka Boulevard Suite 105, Deephaven, Minnesota 55391 or by email:
info@bannerstonecapital.com The information in this brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any state securities authority.
Additional information about Bannerstone Capital Management also is available on the SEC’s website at
www.adviserinfo.sec.gov
Material Changes
The material changes in this brochure from the last annual updating amendment of Bannerstone Capital
Management, LLC on 01/27/2025 are described below. Material changes relate to Bannerstone Capital
Management, LLC’s policies, practices or conflicts of interests only.
• The firm has transitioned to registration with the United States Securities and Exchange Commission
from its prior registration at the state level.
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Table of Contents
Material Changes………………………………………………………………………………………. Page 2
Table of Contents………………………………………………………………………………………. Page 3
Advisor Business………………………………………………………………………………………. Page 4
Fees and Compensation………………………………………………………………………………...Page 5
Performance Based Fees and Side by Side Management……………………………………………. Page 6
Types of Clients…………………………………………………………………………………………Page 7
Methods of Analysis, Investment Strategies, Risk of Loss…………………………………………...Page 8
Disciplinary Information………………………………………………………………………………. Page 9
Other Financial Industry Activities and Affiliations………………………………………………. Page 10
Code of Ethics…………………………………………………………………………………………. Page 11
Brokerage Practices……………………………………………………………………………………Page 12
Review of Accounts……………………………………………………………………………………. Page 13
Client Referrals and Other Compensation…………………………………………………………...Page 14
Custody…………………………………………………………………………………………………Page 15
Investment Discretion…………………………………………………………………………………Page 16
Voting Clients’ Securities……………………………………………………………………………. Page 17
Financial Information…………………………………………………………………………………Page 18
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Advisory Business
Bannerstone Capital Management is an employee-owned investment advisory firm located in suburban
Minneapolis, Minnesota. The firm was founded in May, 2008 by its current owners, G. L. “Biff” Robillard III and
Scott D. Larson.
Bannerstone creates and manages client portfolios on a fee-only, discretionary basis. We are not a broker-dealer
and never collect commissions or mark-ups. Client portfolios are always segregated (never commingled) with our
capital and always held at a third-party qualified custodian. Our largest qualified custodian is currently Charles
Schwab. If a custodian charges fees of any kind, we do not benefit or participate financially in any way.
Client portfolios are generally customized collections of our strategies combined in response to our interpretation
of a client’s particular goals, risk tolerance and experience in the context of their entire financial circumstances.
We manage $141,136,011 all on a discretionary basis, as of December 31, 2024.
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Fees and Compensation
Bannerstone has adopted a fee structure which we believe is aligned with the economic interests of our clients.
Bannerstone is compensated for an advisory role in the management of a client’s portfolio. We do not charge
commissions, nor do we share in the commissions a client pays to a broker.
Our fees are negotiable. We typically charge our investors 1% per annum for managed equity accounts. Some
accounts pay no fees whatsoever. Fees are billed monthly and collected for the first time on the first business day
of the first full calendar month and on the first business day of each month thereafter. The fee is calculated as a
function of the account’s net worth on the last business day of the prior calendar month. It is generally collected
directly from the account which generated the fee. In some cases we collect from a different account and
occasionally we arrange to bill clients. Clients who terminate a management contract will pay only for the month
preceding the termination notice: the most recent regular monthly fee paid prior to notice of termination will be
refunded in its entirety. We do not typically collect a fee for any portion of a fractional first month. We reimburse
any fee collected for a fractional final month if necessary.
Commissions are, in some cases, collected by the broker-dealer providing transaction services. Commissions on
equity trades have all but disappeared industrywide (See Page 6 for more discussion regarding performance-based
fees). Options and fixed income are typically treated differently than equities with respect to commissions.
Options often experience conventional commissions. Some securities, especially fixed income, such as bonds,
may be “marked up” by the dealer from whom we buy the bond. All transaction expenses are born by the client’s
account. (Please see Page 12 ”Brokerage”.)
The primary source of revenue for Bannerstone Capital Management is the advisory fee income generated from
client accounts. Fees may be negotiable, particularly for advising fixed income portfolios.
We collect no commissions or compensation from investment banks, vendors, broker dealers, insurance
companies or mutual fund distributors.
We have acted as an expert witness, for a fee, in certain proceedings. We have no intention of resuming this
service.
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Performance-Based Fees and Side-By-Side Management
Bannerstone does not accept performance-based fees or other fees based on a share of capital gains on or capital
appreciation of the assets of a client.
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Types of Clients
Bannerstone’s clients are typically affluent individuals and their various affiliates.
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Methods of Analysis, Investment Strategies and Risk of Loss
Investing with Bannerstone involves significant risks for loss of principal. There can be no assurance investment
goals will be met and investors could suffer drastic and permanent losses of capital when investing with us. Past
performance is never a guarantee of future performance.
Bannerstone Capital is primarily an equity manager, although we also manage fixed income for many clients. We
have developed and maintain proprietary equity strategies we believe provide long term opportunities for long
term capital appreciation and total return. We are not a “fund of funds” manager, although we do aggregate and
manage a small number of accounts composed of mutual funds and exchange traded funds. It is not a significant
portion of our business.
We routinely utilize fundamental and technical analysis. We increasingly augment these traditional analysis
techniques with the findings of the emerging academic area called Behavioral Economics.
While we manage client’s assets on a custom, client-by-client basis, management often entails extensive use of
our two legacy equity portfolio strategies: Thales All Capitalization Total Return (aka “Thales”) and Alloy
Quantitative Total Return (aka “Alloy”).
We also maintain a Dividend Income and Growth (aka “DIG”) portfolio, a Large Cap Growth Portfolio, as well
as some other disparate, more customized portfolios to suit the needs of particular circumstances.
We can and do invest in almost every conceivable exchange-traded asset class and instrument, although our
largest concentration of assets is almost invariably equities. Our portfolios are frequently concentrated in a
relatively few positions which increases both volatility and potential risk of loss. We sometimes sell securities
“short”, a notoriously risky strategy for attempting to profit from falling (rather than rising) prices. Short sales
have unlimited potential risk.
We may use levered and inverse Exchange Traded Funds (ETFs) from time to time. These instruments are fairly
new to the investment community, have unique investment characteristics and short operational histories, making
them significantly riskier than even typical equity investing.
We can and do design and implement unique custom portfolios for clients with particular and unique investment
considerations. For example, a client’s investment criterion might include elements of so-called “Socially
Responsible Investing” or a wish to exclude companies considered non U.S. These are considered on a case by
case basis.
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Disciplinary Information
There has never been any regulatory or internal disciplinary action of any kind involving Bannerstone Capital
Management, its owners or employees.
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Other Financial Industry Activities and Affiliations
The principals and portfolio managers of Bannerstone Capital Management LLC also act as officers of Robillard
Capital Management LLC, an affiliate. Mr. Robillard is the sole owner of Robillard Capital Management.
Robillard Capital is a general partner of hedge funds (investment partnerships).
A potential for conflicts of interest can arise when the same management team is working for two entities, as we
do. We are both aware of and very sensitive to this issue. Our policies include a provision to always place the
interests of our Bannerstone Capital clients and accounts first. The investment objectives of our hedge funds are
different than the investment objectives for our Bannerstone accounts and therefore we typically do not own and
trade the same securities simultaneously, but we could. In the rare times this could happen, we have strict
policies in place which, among other things, are intended to ensure the hedge funds are “last in” and “last out”
whenever possible. Our small size and intimate working conditions currently make managing such conflicts or
potential conflicts a straightforward endeavor. (Please see Page 11 “Code of Ethics”)
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Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Bannerstone Capital maintains a written Code of Ethics which is part of our Policy Manual. This Code of Ethics
is available upon request by anyone. To the best of our knowledge, our Code of Ethics conforms to SEC Rule
204A-1. To obtain a copy, please call or email the Chief Compliance Officer: biff@bannerstonecapital.com (the
phone number appears on the cover page of this brochure).
The spirit of our code of ethics is extremely simple and straightforward: the customer’s interests always come
first. Our entire business is predicated on the welfare of our investors. We have designed the firm to prosper when
the client prospers.
The potential for conflicts of interest arise when advisors recommend and trade securities for clients which the
investment manager themselves may own. We have simple and strict policies to address this potential conflict.
The overriding consideration is the client’s performance and well being must be the sole consideration at all
times. Our policies include safeguards regarding the date and sequence of trades in the same security to minimize
any conflict.
The advisory business inherently has many areas where a conflict of interest may arise. Bannerstone Capital is
not, of course, immune to such potential conflicts. Transparency, trust and experience are important elements in
the effort to manage and eliminate these potential conflicts when they inevitably arise.
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Brokerage Practices
We are not a broker and therefore we must employ brokers to transact securities business. We typically advise
clients to custody at Charles Schwab and simply trade with their brokerage unit, although we can accommodate
other arrangements and occasionally do. We estimate over 90% of our trading occurs with Charles Schwab, with
some trading occurring at Wells Fargo and Morgan Stanley, and rarely a few others.
Conflicts of interest can arise in our selection of custodians and brokers. We strive to minimize and avoid these
conflicts.
We do not engage in any “soft-dollar” arrangements with brokers. “Soft-dollars” is a form of compensation for
directing trading to particular agents and is commonly done on Wall Street (and elsewhere). It is essentially a
rebate, but the rebate accrues to the asset manager (in this case Bannerstone), not a direct financial rebate to the
client (who paid the commissions, of course). Directing trading to any broker, including our primary broker
dealer Charles Schwab, results in a complicated collection of costs, benefits and tradeoffs. Of primary concern for
us is a low direct or indirect cost to the client. Commissions to brokers are a cost to both client and Bannerstone,
of course, since it is a cost which depletes the value of the accounts. Without the encumbrance of “soft-dollars”,
we believe selecting cost effective brokers for our business is made more straightforward.
Using any broker, especially in our case where we routinely choose to use almost exclusively one broker,
Schwab, does not guarantee the lowest transaction costs. If a client directs the trading to a particular broker other
than Schwab, for example, we may be unfamiliar with the total costs of the broker and therefore a client may
receive less, or more, favorable net pricing than other clients. This could affect performance.
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Review of Accounts
All Bannerstone clients receive regular statements directly from the account’s custodian. In most cases this is
from Charles Schwab. These are typically monthly, although some statements are quarterly. Clients may usually
specify receipt of account statements and performance summaries by e-delivery, U.S. Mail or both.
Clients can generally directly interrogate and review their Bannerstone-supervised portfolio at any time via the
Internet access provided by the custodian, usually Charles Schwab.
Most of our clients can receive a comprehensive quarterly performance summary which is generated from the
data provided on the Schwab statements via a third-party software concern. This performance summary is the
main basis for occasional account reviews where past performance and financial objectives are reviewed and
modified on an as-needed basis. This performance summary service is complementary to the client and is
available upon request.
We also provide a cloud-based performance “dashboard” via a third party (Advent), so clients can monitor
historical performance on an ongoing, continuous basis, if they choose to. Clients log in at our website. This
service is also free to the client.
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Client Referrals and Other Compensation
Bannerstone does not pay for client referrals, nor do we accept any payments (of any kind) for making referrals.
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Custody
Bannerstone Capital Management is never the physical custodian of client accounts. We never hold client assets
in- house in accounts in the Bannerstone name. All client assets are held in the client’s name at a qualified
custodian: a bank or a brokerage concern like Charles Schwab. We have a small number of clients at Wells Fargo
and Morgan Stanley. Clients may request a custodian other than Schwab. Provided the selected custodian will
permit Bannerstone to act as an advisor, we will consider the request. (See page 12 for important discussion of
brokerage selection.)
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Investment Discretion
We generally have complete discretion with respect to managing the client’s assets. Such authority may be
revoked at any time by notifying us in writing. Clients accept and assign this authority typically via our written
contract.
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Voting Client Securities
We generally vote the client securities via the various proxy votes. Clients may, of course, specify otherwise at
any time. Clients remain in complete control of the voting of their proxies and may direct the voting of they wish
by simply calling or emailing to let their wished be known. This can be for specific elections or all corporate
elections.
Our policy when voting client shares on their behalf is to simply vote shares in the best long term interest of our
client, the shareholder, to the best of our ability. These policies are described in our Policy Manual (as described
in Section 11) and are available to anyone upon request. Inquiries regarding our policies with respect to voting
client securities (the so-called rule 206(4)-6 of the Investment Advisers Act of 1940) should contact our Chief
Compliance Officer: biff@bannerstonecapital.com .
Clients who have questions about how Bannerstone may have already voted on their behalf should contact Scott
Larson at 952 249 8892 or email him scott@bannerstonecapital.com.
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Financial Condition
We have no financial condition which might reasonably impair our ability to meet contractual commitments to
our clients.
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