Overview
- Headquarters
- Houston, TX
- Average Client Assets
- $4.1 million
- Minimum Account Size
- $10,000
- SEC CRD Number
- 290555
Fee Structure
Primary Fee Schedule (BANORTE ASSET MANAGEMENT, INC. - B.A.M. DIGITAL WRAP FEE BROCHURE (APPENDIX 1))
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $100,000 | 1.85% |
| $100,001 | $200,000 | 1.75% |
| $200,001 | $300,000 | 1.50% |
| $300,001 | $1,000,000 | 1.25% |
| $1,000,001 | and above | 1.00% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $13,850 | 1.38% |
| $5 million | $53,850 | 1.08% |
| $10 million | $103,850 | 1.04% |
| $50 million | $503,850 | 1.01% |
| $100 million | $1,003,850 | 1.00% |
Clients
- HNW Share of Firm Assets
- 57.85%
- Total Client Accounts
- 869
- Discretionary Accounts
- 838
- Non-Discretionary Accounts
- 31
Services Offered
Services: Portfolio Management for Individuals, Investment Advisor Selection
Regulatory Filings
Additional Brochure: BANORTE ASSET MANAGEMENT, INC. - B.A.M. DIGITAL WRAP FEE BROCHURE (APPENDIX 1) (2026-03-25)
View Document Text
Item 1 – Cover Page
BANORTE ASSET MANAGEMENT, INC.
Part 2A of Form ADV, Appendix 1 – Wrap Fee Program Brochure For
B.A.M. Digital
March 24, 2026
This Wrap Fee Program Brochure provides information about the qualifications and business
practices of Banorte Asset Management, Inc. (hereinafter sometimes referred to as “BAM,”
“Banorte Wealth Advisors,” or the “Firm”), a Registered Investment Advisor. Registration does
not imply a certain level of skill or training. If you have any questions about the contents of
this brochure, please contact us at 713-980-4600 or compliance@banorteusa.com
The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission (“U.S. SEC”), by any state securities authority, or any
other regulatory body.
Additional information about Banorte Asset Management, Inc., doing business as Banorte
Wealth Advisors, is available on the SEC’s website at www.adviserinfo.sec.gov. You may
search this site using our CRD number: 290555.
Doing Business As: Banorte Wealth Advisors
Operating an online digital investment platform known as "B.A.M. Digital"
5075 Westheimer, Suite 975W
Houston, TX 77056
Phone: 713-980-4600
Email: compliance@banorteusa.com
Web Address: https://bam.globalinvest.us/
PART 2A OF FORM ADV: APPENDIX 1
Item 2 – Material Changes
This section summarizes the material changes made to Part 2A of the Form ADV Appendix 1
since the last update, which was filed on March 28, 2025. We encourage clients to review the
entire Brochure for a complete understanding of our services, practices, and policies. The
following material changes have occurred since our last update:
References to the firm’s digital wrap fee program have been updated from “BAM Digital” to
“B.A.M. Digital.” This change reflects a naming clarification only and does not affect the
services provided, program structure, or fees charged to the clients.
Obtain a copy of this Firm Brochure, in its most updated version, by contacting us at 713- 980-
4600 or through e-mail, by contacting: compliance@banorteusa.com
Page 2 of 11
PART 2A OF FORM ADV: APPENDIX 1
Item 3 – Table of Contents
ITEM 1 – COVER PAGE ....................................................................................................................................... 1
ITEM 2 – MATERIAL CHANGES ...................................................................................................................... 2
ITEM 3 – TABLE OF CONTENTS .................................................................................................................... 3
ITEM 4 – SERVICES, FEES AND COMPENSATION ................................................................................ 4
ITEM 5 – ACCOUNT REQUIREMENTS AND TYPES OF CLIENTS ...................................................... 6
ITEM 6 – PORTFOLIO MANAGER SELECTION AND EVALUATION ................................................. 7
ITEM 7 – CLIENT INFORMATION PROVIDED TO PORTFOLIO MANAGERS .............................. 10
ITEM 8 – CLIENT CONTACT WITH PORTFOLIO MANAGERS............................................................. 11
Page 3 of 11
PART 2A OF FORM ADV: APPENDIX 1
Item 4 – Services, Fees, and Compensation
B.A.M. Digital Wrap Fee Program Description
The B.A.M. Digital Wrap Fee Program is an online digital investment platform offered by
Banorte Asset Management, Inc. (“BAM”), with investment management sub-advisory services
provided by BCP Advisors LLC, doing business as (“BCP Global”). The program bundles
investment advisory, brokerage, custody, clearance, settlement, and other administrative
services into a single, "wrap" fee, which is based on the value of assets under management.
BAM serves as the sponsor of the program and receives a portion of the wrap fee charged to
the client.
About the Sub-Advisor: BCP Global
BCP Advisors LLC (“BCP Advisors”) is a limited liability company organized under the laws of
the State of Florida on December 6, 2010. Since May 23, 2018, BCP Advisors has been
registered as an Investment Adviser with the SEC. Registration of an investment adviser does
not imply any level of skill or training. The company updated its business structure. BCP
Advisors is wholly owned by BCP Global LLC (“BCP Global”), a Delaware limited liability
company.
BCP Global is a sub-advisor to BAM and provides discretionary investment management for
B.A.M. Digital clients. For inquiries related to the B.A.M. Digital platform, clients can contact
BCP Global directly at (305) 415-0060. The firm's CRD number is 157973, and more
information is available on the SEC’s website at www.adviserinfo.sec.gov.
BCP Global’s Advisory Services on the B.A.M. Digital Platform
BCP Global provides investment advisory services on a continuous and regular basis through
the B.A.M. Digital platform, using a virtual, technology-driven interaction model. These
discretionary advisory services are offered through BCP Global's proprietary online
technology, accessible via the B.A.M. Digital website and mobile application. This service is
tailored based on client profiles and preferences, which are integrated into BCP Global's
platform.
Directed Brokerage and Arrangements with Interactive Brokers
Under the B.A.M. Digital program, clients establish a discretionary investment management
relationship with Banorte Asset Management, Inc. (BAM) and BCP Global. This arrangement
requires clients to open a brokerage and custody account with Interactive Brokers, LLC
(IBKR), a FINRA-registered broker-dealer.
IBKR acts as the custodian for all assets within B.A.M. Digital accounts, ensuring secure
custody, settlement, and administration of client assets. Clients must maintain a cash account
at IBKR, where all assets will be held and managed as part of the wrap fee program.
While Banorte Asset Management, BCP Global, and IBKR are separate and unaffiliated entities,
BAM and BCP Global have established a sub-advisory relationship to deliver online advisory
services through the B.A.M. Digital platform, in coordination with IBKR’s brokerage and
custody services.
The terms of these relationships, including services, fees, and responsibilities, are specified in
the agreements between BAM, BCP Global, and IBKR (collectively referred to as the
Page 4 of 11
PART 2A OF FORM ADV: APPENDIX 1
“Agreements”).
Fees and Compensation
Banorte Asset Management, Inc. (BAM) authorizes BCP Global to charge clients for B.A.M.
Digital investment management services. Clients are charged an advisory fee on a monthly
basis, billed in arrears, according to a tiered fee structure based on the total assets under
management (AUM) in the client account. The fee is calculated daily, using the Net Liquidation
Value (NLV) of the account, based on 252 business days per year. The NLV for each day equals
the account’s ending equity value for that day.
Tiered Fee Structure
Up to $100,000
Maximum annual fee of 1.85% of the account’s NLV
$100,001 to $200,000
Maximum annual fee of 1.75% of the account’s NLV
$200,001 to $300,000
Maximum annual fee of 1.50% of the account’s NLV
$300,001 to $1,000,000
Maximum annual fee of 1.25% of the account’s NLV
$1,000,001 and above
Maximum annual fee of 1.00% of the account’s NLV
The fee applies incrementally across each tier. For example, an account with $500,000 in AUM
will have fees calculated as:
1.85% on the first $100,000
1.75% on the next $100,000
1.50% on the next $100,00
1.25% on the remaining $200,000
•
•
•
•
Fees are automatically deducted monthly from client accounts held by the custodian,
Interactive Brokers. If services are provided for less than a full month, the fee will be prorated
based on the number of business days in which services are provided.
Commissions for trade execution, charged by Interactive Brokers, are absorbed by BCP
Global. Clients may authorize BAM to receive advisory fees directly from their accounts at
Interactive Brokers. If this authorization is not granted, BAM will bill clients directly.
The Investment Advisory Agreement may be terminated by either party at any time with
written notice. Termination does not affect:
1. The validity of actions taken before termination,
2. Liabilities or obligations from transactions initiated before termination, or
3. The client's obligation to pay advisory fees, which will be prorated up to the date of
termination.
Page 5 of 11
PART 2A OF FORM ADV: APPENDIX 1
Item 5 – Account Requirements and Types of Clients
The minimum amount of assets to be invested in the Account is $10,000.00. Should the
market value of the Account fall below the stated minimum, Banorte Asset Management shall
have the right to require that additional monies or securities be promptly deposited to bring
the Account value up to the required minimum or to close the Account.
The B.A.M. Digital platform only allows accounts to be opened by individuals. Accounts cannot
be opened for entities (e.g., corporations, trusts, or other non-individual entities).
Additionally: Politically Exposed Persons (PEPs), including individuals associated with PEPs,
are not permitted to open accounts on the platform.
Page 6 of 11
PART 2A OF FORM ADV: APPENDIX 1
Item 6 – Portfolio Manager Selection and Evaluation
Account Registration and Client Profile
can
open
an
account
via
Clients
the B.A.M. Digital website
online
(https://bam.globalinvest.us/) or through the mobile application. The Sub-Adviser, BCP
Global, manages client accounts within the B.A.M. Digital platform by issuing trading
instructions to Interactive Brokers (IBKR/Custodian) to align the account with the
recommended asset allocation. This allocation is based on information provided by the client
through the online questionnaire. Based on client responses, the platform uses an Algorithm
to analyze the data and recommend a suitable portfolio designed to meet the client’s
investment needs. Clients can switch between suitable portfolios offered by B.A.M. Digital at
any time.
Algorithm-Driven Recommendations
BCP Global maintains the Algorithm but does not override it to provide alternative
recommendations based on additional client information, market conditions, or other factors.
The Algorithm relies exclusively on the client's responses to questions about risk tolerance,
investment objectives, and investment time horizon provided in the Questionnaire.
Clients should be aware that:
• The Algorithm uses only the information captured in the Questionnaire to make
recommendations.
• BCP Global does not consider additional client information outside the Questionnaire
for portfolio selection.
Firm representatives qualified to do so are available to provide support services to clients as
needed.
BlackRock’s Role
While BlackRock provides model portfolios, it does not have the authority to place orders,
execute transactions, or issue instructions to BCP Global regarding specific B.A.M. Digital
client accounts.
BCP Global is solely responsible for:
1. Determining the appropriateness and suitability of model portfolios and individual
securities for each client.
2. Making discretionary decisions about which securities to buy and sell within each
account.
Model Portfolios Construction Process
Variables in Optimization
The construction of B.A.M. Digital Model Portfolios is driven by three key variables: Return,
Risk, and Efficiency. The process includes:
• Systematic Approach: Portfolios are created through a proprietary optimization
process that translates investor goals into diversified asset allocations.
Page 7 of 11
PART 2A OF FORM ADV: APPENDIX 1
• Discretionary Evaluation: Risks and opportunities across asset classes are assessed to
identify attractive investments.
• Cost-Effective Selection: Portfolios focus on selecting cost-efficient and high-quality
holdings.
• Continuous Monitoring: A dedicated team actively monitors portfolios to adapt quickly
to changing market conditions.
Investment Vehicles
The B.A.M. Digital Model Portfolios are built to achieve global diversification using a range of
uncorrelated asset classes, represented exclusively by Undertakings for Collective Investment
in Transferable Securities (UCITS) Exchange-Traded Funds (ETFs). The UCITS ETFs are
regularly reviewed to ensure they provide optimal liquidity, tracking accuracy, and tax
efficiency.
• UCITS ETFs: These funds generally track an index or a basket of stocks, bonds, or other
assets. They trade like stocks but are designed to mirror the performance of specific
benchmarks, such as the Dow Jones Industrial Average or the S&P 500.
• B.A.M. Digital Model Portfolios exclusively utilize passive UCITS ETFs that aim to
replicate their benchmarks, ensuring consistent diversification and alignment with the
intended asset class exposure.
Asset Allocation
The asset allocation process, led by BlackRock’s Model Portfolio Solutions, involves a
comprehensive analysis of each asset class. The goal is to create an optimal mix that
maximizes returns while minimizing risk, respecting the client’s risk tolerance. The portfolios
aim to achieve a balance of Return, Risk, and Cost.
Portfolio Offerings and Asset Allocation
The B.A.M. Digital platform offers six (6) model portfolios designed to meet various investment
objectives:
1. Ultra Short Duration Portfolio
2. Fixed Income Portfolio
3. Conservative Portfolio
4. Moderate Portfolio
5. Growth Portfolio
6. Equity Portfolio
BCP Global oversees the B.A.M. Digital platform, but Banorte Asset Management, Inc.
collaborates with BlackRock’s Model Portfolio Solutions. BlackRock is responsible for selecting
a balanced mix of Undertakings for Collective Investment in Transferable Securities (UCITS)
for each portfolio. UCITS are mutual funds regulated under a unified European framework,
offering global diversification and liquidity for investors.
Monthly Rebalancing and Portfolio Adjustments
BlackRock periodically provides updated asset allocations for the model portfolios, detailing
the appropriate balance of UCITS. BCP Global uses this information to execute necessary
transactions via Interactive Brokers, ensuring that each portfolio remains aligned with the
specified allocation mix. This approach helps optimize returns relative to the desired level of
Page 8 of 11
PART 2A OF FORM ADV: APPENDIX 1
risk. For more information about the available portfolios, please visit:
https://bam.globalinvest.us/portfolios.
Page 9 of 11
PART 2A OF FORM ADV: APPENDIX 1
Item 7 – Client Information Provided to Portfolio Managers
The mobile application and website use the information provided by clients through the
Questionnaire to generate personalized investment recommendations. In addition to this data,
we may access non-public personal information to provide additional support to clients of the
wrap fee program.
In compliance with applicable privacy regulations, we maintain the confidentiality of all client
information. Our portfolio managers are available to assist clients as needed, ensuring that
sensitive data is protected at all times.
To determine suitable investment strategies, we gather and review relevant financial
information and assess each client’s financial situation, risk tolerance, and short- and long-
term investment objectives. We encourage clients to inform us of any changes in their financial
situation, investment goals, or any requests to establish or modify restrictions on account
management.
Page 10 of 11
PART 2A OF FORM ADV: APPENDIX 1
Item 8 – Client Contact with Portfolio Managers
While the mobile application and website primarily use information from the Questionnaire to
provide investment recommendations, there are no restrictions on clients’ ability to contact
and consult with either Customer Support or Investment Advisor Representatives. Clients are
encouraged to reach out directly for assistance or consultation whenever needed.
Page 11 of 11
Primary Brochure: BANORTE ASSET MANAGEMENT, INC. - BAM TRADITIONAL DISCRETIONARY AND NON-DISCRETIONARY ACCOUNTS WRAP FEE BROCHURE (APPENDIX 1) (2026-03-25)
View Document Text
Item 1 – Cover Page
BANORTE ASSET MANAGEMENT, INC.
Part 2A of Form ADV, Appendix 1 – Wrap Fee Program Brochure For
BAM Traditional Discretionary and Non-Discretionary Accounts
March 24, 2026
This Wrap Fee Program Brochure provides information about the qualifications and business
practices of Banorte Asset Management, Inc. (hereinafter referred to as “BAM” or “Banorte
Wealth Advisors”). If you have any questions about the contents of this brochure, please
contact us at 713-980-4600 or compliance@banorteusa.com. The information in this
brochure has not been approved or verified by the United States Securities and Exchange
Commission (SEC), by any state securities authority, or any other regulatory body. Additional
information about BAM is available on the SEC’s website at www.adviserinfo.sec.gov. Search
for BAM using our CRD number: 290555.
Doing Business As: Banorte Wealth Advisors
5075 Westheimer, Suite 975W
Houston, TX 77056
Phone: 713-980-4600
Email: compliance@banorteusa.com
PART 2A OF FORM ADV: APPENDIX 1
Item 2 – Material Changes
There have been no material changes to this Wrap Fee Program Brochure since the last
update, which was filed on March 28, 2025. We review this Brochure at least annually and will
update it promptly when material changes occur.
Obtain a copy of this Firm Brochure, in its most updated version, by contacting us at 713- 980-
4600 or through e-mail, by contacting: compliance@banorteusa.com.
Page 2 of 10
PART 2A OF FORM ADV: APPENDIX 1
Item 3 – Table of Contents
ITEM 1 – COVER PAGE ....................................................................................................................................... 1
ITEM 2 – MATERIAL CHANGES ...................................................................................................................... 2
ITEM 3 – TABLE OF CONTENTS .................................................................................................................... 3
ITEM 4 – SERVICES, FEES, AND COMPENSATION ................................................................................. 4
ITEM 5 – ACCOUNT REQUIREMENTS AND TYPES OF CLIENTS ...................................................... 5
ITEM 6 – PORTFOLIO MANAGER SELECTION AND EVALUATION ................................................. 6
ITEM 7 – CLIENT INFORMATION PROVIDED TO PORTFOLIO MANAGERS ................................. 8
ITEM 8 – CLIENT CONTACT WITH PORTFOLIO MANAGERS............................................................. 9
ITEM 9 – ADDITIONAL INFORMATION – CONFLICTS OF INTEREST ............................................ 10
Page 3 of 10
PART 2A OF FORM ADV: APPENDIX 1
Item 4 – Services, Fees, and Compensation
Overview Of BAM Traditional Wrap Fee Program
BAM, doing business as Banorte Wealth Advisors, is registered with the SEC as an investment
adviser with its principal place of business located in Houston, Texas, USA. BAM began
conducting business in 2001.
The BAM Traditional Wrap Fee Program offers two distinct services:
Discretionary Investment Management
BAM has the authority to make investment decisions and execute trades without prior client
consent, based on the client’s objectives.
Non-Discretionary Investment Management
BAM provides recommendations, but all trades require client approval.
Both programs are provided as part of a bundled fee that covers investment management,
trade execution, custody, and other administrative services. BAM’s affiliated broker, Banorte
Securities International Ltd. (BSI), serves as the executing broker, and Pershing LLC acts as
the custodian.
Fees and Compensation
Discretionary Accounts
Fees are based on a tiered fee structure as follows:
$0 - $500,000
1.35%
$500,001 - $1,000,000
1.20%
$1,000,001 - $2,000,000
1.10%
$2,000,001+
1.00%
The fee applies incrementally across each tier. For example, an account with $1,200,000 in
AUM will have fees calculated as:
1.35% on the first $500,000
1.20% on the next $500,000
1.10% on the remaining $200,000
•
•
•
A flat fee percentage based on the total AUM is available with management approval.
Non-Discretionary Accounts
A flat fee percentage based on the total of AUM applies, calculated quarterly based on the
account’s Net Liquidation Value (NLV) at the end of the quarter.
Additional Fees
No separate commissions are charged by BSI, but nominal ticket charges and other custodial
fees may apply.
Page 4 of 10
PART 2A OF FORM ADV: APPENDIX 1
Item 5 – Account Requirements and Types of Clients
BAM’s client base primarily consists of clients residing in Latin America, with a significant
portion being Mexican citizens. These clients typically include:
Individuals
•
• High-net-worth individuals
• Trusts
• Estates
• Charitable organizations
• Corporations
• Other business entities
BAM’s services are tailored to meet the needs of these clients, offering both discretionary and
non-discretionary advisory services as well as access to institutional share classes of mutual
funds.
Account Requirements
• Discretionary Accounts: Minimum investment of $50,000.
• Non-Discretionary Accounts: Minimum investment of $1,500,000.
Page 5 of 10
PART 2A OF FORM ADV: APPENDIX 1
Item 6 – Portfolio Manager Selection and Evaluation
Discretionary Portfolios
Under BAM’s discretionary investment advisory services, BAM is authorized to manage client
assets without prior consultation with the client. This includes the authority to buy, sell, trade,
and allocate all or a portion of the assets among various securities, including:
• UCITS-Compliant funds, U.S. -domiciled ETFs
• Mutual Funds
• Corporate debt securities
• U.S. government securities
• ETNs (Exchange-Traded Notes)
• Alternatives
• Structured notes
• Third-party investment models
• Separate Managed Accounts
• Similarly traded instruments (“Securities”).
These transactions are made in accordance with the client’s designated investment objectives,
as set forth on Schedule B or as otherwise provided in writing by the client to BAM, subject
to amendment from time to time.
Unless specifically restricted by the client in writing, BAM assumes full discretion over
managing the assets. BAM is responsible for:
• Recommending and implementing an appropriate asset allocation
• Evaluating and selecting securities within each asset class
• Executing the investment strategy, including trading and rebalancing
• Monitoring asset performance and making changes as necessary to ensure alignment
with client objectives
Non-Discretionary Portfolios
BAM manages portfolios on a non-discretionary basis, where clients have the final say on all
investment decisions. These portfolios may include a variety of securities, such as:
• UCITS-Compliant funds, U.S. -domiciled ETFs
• Mutual Funds
• Corporate debt securities
• U.S. government securities
• ETNs (Exchange-Traded Notes)
• Alternatives
• Structured notes
• Third-party investment models
• Separate Managed Accounts
• Similarly traded instruments (“Securities”).
For non-discretionary investment advisory services, BAM is responsible for:
Page 6 of 10
PART 2A OF FORM ADV: APPENDIX 1
• Recommending an appropriate asset allocation
• Monitoring and evaluating the client’s assets to ensure alignment with the client’s
chosen investment objectives
• Providing investment recommendations and maintaining ongoing communication
regarding portfolio management
However, BAM cannot effect any transaction in the account without obtaining prior verbal or
written consent from the client for each transaction. The client maintains ultimate control
over all investment decisions in non-discretionary accounts, with BAM providing guidance
and recommendations to support the client’s investment strategy.
Page 7 of 10
PART 2A OF FORM ADV: APPENDIX 1
Item 7 – Client Information Provided to Portfolio Managers
To ensure that client portfolios are managed in alignment with each client’s unique financial
objectives, risk tolerance, and investment preferences, Banorte Asset Management, Inc.
("BAM") collects and reviews detailed information at the onset of the advisory relationship
and on an ongoing basis as needed.
Information Collection and Review Process
Initial Information Gathering
During account opening, clients provide essential information, including age, financial
situation, investment experience, goals, objectives, and risk tolerance. This information is
gathered through comprehensive client questionnaires and discussions with Investment
Advisor Representatives (IARs) to ensure an accurate understanding of the client’s profile.
Ongoing Updates
Clients are encouraged to inform BAM of any significant changes in their financial situation,
investment objectives, or any specific preferences or restrictions they wish to impose. Clients
can update their information at any time by contacting their IAR.
Periodic Reviews
BAM conducts periodic reviews of client accounts to confirm that the investment strategy
and asset allocation remain aligned with the client’s current financial profile and objectives.
Clients may also receive outreach from BAM representatives to review and confirm account
settings and objectives, especially during periods of market volatility or as part of an annual
review process.
Use of Client Information in Portfolio Management
Discretionary Accounts
For clients in the discretionary program, BAM uses the collected information to make
investment decisions on behalf of the client, aiming to meet the stated objectives while
adhering to any restrictions. Portfolio managers may adjust allocations and rebalance as
needed to respond to market conditions or changes in the client’s profile.
Non-Discretionary Accounts
In non-discretionary accounts, BAM uses the client’s information to provide tailored
investment recommendations. Each recommendation is reviewed to ensure consistency with
the client’s objectives, and BAM requires client approval before implementing any trade or
adjustment. Clients may also request specific types of securities or asset classes, provided
they are suitable and consistent with BAM's investment approach.
BAM is committed to maintaining the confidentiality of all non-public personal information
received from clients. All information provided to BAM’s portfolio managers is handled in
accordance with applicable privacy regulations, and BAM’s Privacy Policy is available to clients
upon request.
Page 8 of 10
PART 2A OF FORM ADV: APPENDIX 1
Item 8 – Client Contact with Portfolio Managers
Clients can contact Investment Advisor Representatives (IARs) to discuss any changes to their
financial situation, goals, or restrictions. BAM encourages regular communication to ensure
appropriate portfolio management.
Page 9 of 10
PART 2A OF FORM ADV: APPENDIX 1
Item 9 – Additional Information – Conflicts of Interest
Investment Adviser Representatives (IARs) of BAM are also registered representatives of BSI
and may be licensed insurance agents with third-party insurance companies. IARs spend the
majority of their professional time offering securities and insurance products through these
affiliations and receive compensation in the form of commissions and/or other compensation,
such as fees or incentives for the sale of securities or insurance products.
This affiliate relationship and the dual registration of IARs create inherent conflicts of interest.
Specifically, IARs may have an incentive to maximize their compensation by recommending
brokerage or insurance products alongside advisory services. This may result in splitting client
investments between advisory accounts and brokerage accounts to earn higher
compensation.
BAM may offer or recommend bonds issued by our parent company, Grupo Financiero
Banorte S.A.B. de C.V, located in Mexico, as part of our advisory services when appropriate
for your financial goals. While we are not involved in the underwriting or issuance of these
bonds, and we only recommend them when they align with your investment objectives, this
affiliation may create a conflict of interest. When we offer or recommend a proprietary
product to you, BAM and our financial professionals do not receive additional compensation
or other types of financial benefits.
BAM reviews these conflicts internally through management and compliance oversight.
Internal controls, including upfront review processes, monitoring of transactional activity, and
adherence to strict compliance standards, are used to address conflicts that cannot be
mitigated. These conflicts are disclosed to clients through a variety of disclosure documents
provided prior to or at the time an account is recommended, such as Form CRS and this Firm
Brochure.
Page 10 of 10
Additional Brochure: BANORTE ASSET MANAGEMENT, INC. - FIRM BROCHURE (PART 2A) (2026-03-25)
View Document Text
Item 1 – Cover Page
BANORTE ASSET MANAGEMENT, INC.
Part 2A of Form ADV: Firm Brochure
March 24, 2026
This brochure provides information about the qualifications and business practices of Banorte
Asset Management, Inc. (hereinafter sometimes referred to as “BAM,” “Banorte Wealth
Advisors,” or the “Firm”), a Registered Investment Advisor. Registration does not imply a
certain level of skill or training. If you have any questions about the contents of this brochure,
please contact us at 713-980-4600 or compliance@banorteusa.com
The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission (SEC), by any state securities authority, or any other
regulatory body.
Additional information about Banorte Asset Management, Inc., doing business as Banorte
Wealth Advisors, is available on the SEC’s website at www.adviserinfo.sec.gov. You may
search this site using our CRD number: 290555.
Doing Business As: Banorte Wealth Advisors
5075 Westheimer, Suite 975W
Houston, TX 77056
Phone: 713-980-4600
Email: compliance@banorteusa.com
Page 1 of 28
PART 2A OF FORM ADV: FIRM BROCHURE
Item 2 – Material Changes
This section summarizes the material changes made to Part 2A of the Form ADV Firm
Brochure since the last update, which was filed on March 28, 2025. We encourage clients to
review the entire Brochure for a complete understanding of our services, practices, and
policies. The following material changes have occurred since our last update:
Item 4 – Advisory Business
We updated the description of BAM Traditional advisory services to provide additional detail
regarding account supervision, onboarding, and internal compliance oversight. These updates
clarify the Firm’s supervisory review of advisory agreements, escalation and review of
non
standard arrangements, and the role of written supervisory and compliance procedures
in the management of discretionary and non
discretionary accounts.
‑
‑
We also refined the description of the investment strategies and asset classes available under
the BAM Traditional program. In addition, we updated regulatory assets under management
to reflect figures as of December 31, 2025.
References to the firm’s digital wrap fee program have been updated from “BAM Digital” to
“B.A.M. Digital.” This change reflects a naming clarification only and does not affect the
services provided, program structure, or fees charged to the clients.
Item 5 – Fees and Compensation
We enhanced the termination provisions applicable to advisory relationships to provide
additional detail regarding circumstances under which the Firm may terminate an advisory
agreement, the effect of termination on advisory services, and the treatment of fees, custodial
arrangements, and client responsibilities following termination. These changes were made to
improve clarity and transparency and do not represent a change in fee structure.
Item 10 – Other Financial Industry Activities and Affiliations
We expanded and clarified disclosures regarding affiliated entities to include additional detail
about affiliated investment advisers and the potential conflicts of interest arising from
common ownership, dual registration, and multiple roles held by Firm personnel. We also
added corresponding mitigation language describing supervisory controls and compliance
oversight designed to manage these conflicts.
Page 2 of 28
PART 2A OF FORM ADV: FIRM BROCHURE
Item 3 – Table of Contents
ITEM 1 – COVER PAGE ....................................................................................................................................... 1
ITEM 2 – MATERIAL CHANGES ...................................................................................................................... 2
ITEM 3 – TABLE OF CONTENTS .................................................................................................................... 3
ITEM 4 – ADVISORY BUSINESS ..................................................................................................................... 4
ITEM 5 – FEES AND COMPENSATION ........................................................................................................ 6
ITEM 6 – PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT ........................... 10
ITEM 7 – TYPES OF CLIENTS .......................................................................................................................... 11
ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS ............. 12
ITEM 9 – DISCIPLINARY INFORMATION ................................................................................................... 15
ITEM 10 – OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS ................................16
ITEM 11 - CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS
AND PERSONAL TRADING ............................................................................................................................ 18
ITEM 12 – BROKERAGE PRACTICES ......................................................................................................... 20
ITEM 13 – REVIEW OF ACCOUNTS ............................................................................................................. 22
ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION....................................................... 23
ITEM 15 – CUSTODY ........................................................................................................................................ 24
ITEM 16 – INVESTMENT DISCRETION ........................................................................................................ 26
ITEM 17 – VOTING CLIENT SECURITIES .................................................................................................... 27
ITEM 18 – FINANCIAL INFORMATION ....................................................................................................... 28
Page 3 of 28
PART 2A OF FORM ADV: FIRM BROCHURE
Item 4 – Advisory Business
BAM, doing business as Banorte Wealth Advisors, is registered with the SEC as an investment
adviser with its principal place of business located in Houston, Texas, USA. BAM began
conducting business in 2001.
Listed below are the Firm’s principal shareholders (entities controlling 25% or more of the
company):
• Banorte Securities Holdings International Inc. – Sole shareholder of BAM.
The following information identifies publicly held subsidiaries that indirectly own 25% or more
of the Firm:
• Casa de Bolsa Banorte S.A. de C.V. – Sole shareholder of AFIN International Holdings,
Inc.
• Grupo Financiero Banorte, S.A.B. de C.V. – Sole shareholder of Casa de Bolsa Banorte
S.A. de C.V.
BAM, also operating as Banorte Wealth Advisors, offers the following products and services
to our clients:
Advisory Services – Portfolio Management
The Firm provides continuous asset management of client assets. Our services are available
through two main offerings: BAM Traditional and B.A.M. Digital.
BAM Traditional
We manage client advisory accounts on both a discretionary and non-discretionary basis.
Account supervision for BAM Traditional accounts is guided by the client’s stated investment
objectives (e.g., growth,
income, speculation, etc.). We offer customized portfolio
management services based on these objectives, using a variety of investment strategies and
asset classes, including individual equities, SMAs, fixed income securities, ETFs, mutual funds,
model portfolios developed by third-party investment managers, structured notes, private
investments, or similarly traded instruments (“Securities”).
Advisory accounts are opened and maintained in accordance with the Firm’s supervisory and
compliance policies and procedures. Advisory account documentation and advisory
agreements are reviewed and executed by authorized supervisory personnel using approved
disclosures and agreement templates. The Firm maintains written procedures to ensure
appropriate supervisory oversight of advisory account onboarding, including escalation of
exceptions, conflicts, or non-standard arrangements for additional review.
For further details regarding the BAM Traditional program offering, including fees and other
terms, please refer to our Wrap Fee Program Brochure available in the IARD.
B.A.M. Digital
B.A.M. Digital is a fully digital investment advisory platform offered by Banorte Asset
Management, Inc. B.A.M. Digital functions as a discretionary account management program
offering within BAM’s broader investment advisory services. B.A.M. Digital is not a separate
legal entity or division but rather an investment advisory program utilizing investment
management sub-advisory services provided by BCP Advisors LLC, doing business as (“BCP
Global”). This program is offered as a white-label service using BCP Global’s proprietary
platform, including its portfolio management algorithms. The platform is accessible to clients
Page 4 of 28
PART 2A OF FORM ADV: FIRM BROCHURE
via a website and mobile application.
For further details regarding the B.A.M. Digital, including fees and other terms, please refer to
our Wrap Fee Program Brochure available in the IARD.
Limitations
BAM may offer or recommend bonds issued by our parent company, located in Mexico, as
part of our advisory services when appropriate for your financial goals. While we are not
involved in the underwriting or issuance of these bonds, and we only recommend them when
they align with your investment objectives, this affiliation may create a conflict of interest.
Individuals of BAM are registered as representatives of an affiliated broker-dealer. While this
set of arrangements may suggest that a conflict of interest could exist, strict procedures,
including ongoing compliance monitoring, training, and adherence to fiduciary obligations, are
in place to ensure that BAM’s Investment Advisor Representatives (“IAR”) act in the best
interest of their clients and place the clients’ interests above their own and that of the firms
they represent.
Amount of Managed Assets
As of December 31, 2025, BAM managed the following client assets:
• Discretionary: $516,791,604
• Non-Discretionary: $144,397,658
• Total (Discretionary and Non-Discretionary): $661,189,262
Page 5 of 28
PART 2A OF FORM ADV: FIRM BROCHURE
Item 5 – Fees and Compensation
Portfolio Management Services Fees
Our annual fees for Portfolio Management Services are based upon the assets under
management (AUM). The fee structure varies depending on the type of advisory agreement:
BAM Traditional Discretionary agreements
Fees are charged on a tiered fee schedule based on the value of AUM. However, a flat fee
percentage based on the total AUM is available with management approval.
BAM Traditional Non-Discretionary agreements
Fees are based on a flat fee percentage of the total AUM.
The required minimum account size for BAM Traditional advisory services is as follows:
• Discretionary agreements: $50,000.
• Non-Discretionary agreements: $1,500,000.
In both cases, the minimum account size may be negotiable under certain circumstances. More
information regarding the BAM Traditional Wrap Fee Program can be found in Appendix 1.
The Adviser’s annual fee for investment management services is computed based on the Net
Liquidation Value (“NLV”) of the account, applied daily on a 365-day basis. The NLV of the
account for any given day is equal to the ending equity value of the account on that day. This
annual fee is prorated and paid quarterly, in arrears, based upon the AUM held in the account
on the last business day of the previous quarter. All fees may be collected by the Adviser from
available cash in the Account(s), from contributions or transfers, or by liquidating assets held
in the account(s) as necessary to pay such fees in full.
B.A.M. Digital platform wrap fee program
Fees are charged on a tiered fee schedule based on the value of AUM.
For the B.A.M. Digital platform wrap fee program, the minimum account size is $10,000. More
information regarding the B.A.M. Digital Wrap Fee program can be found in Appendix 1.
General Information
Termination of the Advisory Relationship
This Agreement will continue in effect until terminated by either party by written notice to the
other, which written notice must be signed by the terminating party. Termination of this
Agreement by Client shall take effect no later than the seventh (7th) business day following
receipt by Adviser of written notice of termination. Termination of this Agreement by Adviser
shall take effect at least thirty (30) calendar days following receipt by Client of written notice
of termination.
Termination of this Agreement will not affect:
1. The validity of any action previously taken by Adviser under this Agreement;
2. Liabilities or obligations of the parties from transactions initiated before termination; or
3. The Client’s obligation to pay advisory fees (prorated through the date of termination).
Upon termination of this Agreement, Adviser will have no obligation to recommend or take
Page 6 of 28
PART 2A OF FORM ADV: FIRM BROCHURE
any action regarding the securities, cash, or other investments in the Account, and any
unearned advisory fees will be refunded.
The Adviser reserves the right to terminate the advisory relationship under certain
circumstances, including, but not limited to:
• Failure to maintain the required account minimum,
• Client’s full withdrawal of all the assets in the account,
• Non-compliance with account documentation or disclosure requirements, or
• Situations where the account activity or client information presents potential
compliance or AML risks as determined by the Adviser in accordance with applicable
regulations.
The Adviser will provide written notice to the client at least 30 days prior to the termination
date, except where immediate termination is necessary due to suspected fraud, regulatory or
AML/CFT compliance concerns, or material non-compliance with account terms.
Upon termination of the advisory agreement:
• The Adviser will no longer provide monitoring, rebalancing, or any other investment
management services for the client’s account as of the termination date.
• The Adviser will calculate and prorate advisory fees through the effective date of
termination.
• The Adviser will notify the executing broker and the custodian of the termination,
confirming the cessation of the Adviser’s discretionary authority over the account.
• The client’s brokerage account will remain open unless separately terminated by the
client. Any fees charged by the executing broker will continue to apply, as outlined in
the agreements between the client and the broker.
• The client’s assets will remain custodied with the current custodian, subject to the
custodian’s terms and conditions. The client will assume full responsibility for managing
the account or assigning a new adviser to the account.
Termination of the advisory agreement does not absolve the client of any obligations incurred
prior to the termination date, including fees due for services rendered or outstanding costs
associated with custodial or third-party services.
Mutual Fund Fees
Since all BAM advisory accounts are structured as wrap fee accounts, the firm exclusively
offers institutional share classes to clients, ensuring the lowest available cost structure for
mutual fund investments. Under the wrap fee arrangement, brokerage, custodial services, and
investment advisory services are bundled into a single fee. While nominal ticket charges may
apply for transactions, the custodian charges only minimal fees for additional custodial
services, providing clients with a cost-effective and transparent investment solution.
As a fiduciary, BAM prioritizes the best interests of its clients by avoiding higher-cost share
classes and ensuring full transparency in the mutual fund share class selection process. BAM
does not offer or recommend mutual fund share classes that involve 12b-1 fees or other
compensation arrangements that may create a conflict of interest.
All fees paid to BAM for investment advisory services are separate from the internal fees and
Page 7 of 28
PART 2A OF FORM ADV: FIRM BROCHURE
expenses charged by institutional mutual funds or ETFs to their shareholders. These fees are
described in each fund’s prospectus and typically include management fees and other fund
expenses. Clients should carefully consider both institutional share class fees and BAM’s
advisory fees to understand the total fees paid.
Fixed Income Securities – Conflicts of Interest
We may purchase bonds for client accounts that are issued by our parent company. Although
this represents a conflict of interest, we mitigate this by not requiring clients to purchase these
bonds. We believe these bonds are high-quality, and we do not charge different fees or
commissions compared to other non-Banorte bonds.
Wrap Fee Programs and Unified Managed Account Fees
Clients participating in Unified Managed Account programs may incur various program fees
in addition to BAM's advisory fee. These fees can include the investment advisory fees of
independent advisers, which may be part of a wrap fee arrangement. Under a wrap fee
arrangement, clients pay a single fee that covers advisory, brokerage, and custodial services.
Portfolio transactions are typically executed without additional commissions, though nominal
ticket charges and custodial fees may apply. Clients should carefully consider whether the
wrap fee arrangement is more cost-effective compared to the aggregate costs of obtaining
these services separately. For more details on the Wrap Fee Program, please refer to
Appendix 1 of this brochure
Additional Fees and Expenses
Clients are responsible for fees charged by custodians and broker-dealers, including but not
limited to ticket charges, paper fees, wire fees, and non-U.S. foreign account fees. Please refer
to Item 12 – Brokerage Practices for additional details.
Advisory Fees in General
Clients should note that similar advisory services may be available from other registered or
unregistered investment advisers for lower fees.
Limited Prepayment of Fees
We do not require or solicit payment of fees in excess of $1,200 more than six months in
advance.
Compensation for Dual Roles and Conflicts of Interest
BAM’s Investment Advisor Representative (IARs), who provide advisory services to clients,
are also registered representatives of our affiliated broker-dealer, Banorte Securities
International Ltd. (BSI), and may be licensed insurance agents offering insurance products
through Banorte Enterprises Ltd., an affiliated general lines agency, which operates under the
DBA Banorte Wealth Strategies. IARs may receive commissions or other compensation based
on the sale of securities and insurance products. This creates a conflict of interest because
IARs have an incentive to recommend products that generate additional compensation for
them, which may not always align with your best interests.
Additional Compensation
Certain service providers for BAM's advisory programs, such as clearing firms and custodians,
may share part of the revenue, such as sweep in a money market fund, they earn from client
assets with BAM's affiliated broker-dealer, Banorte Securities International Ltd. (BSI).
Page 8 of 28
PART 2A OF FORM ADV: FIRM BROCHURE
Although BAM does not receive this revenue, this arrangement creates an incentive for BAM
to select or recommend these providers for client advisory accounts and encourage clients to
increase account assets.
Page 9 of 28
PART 2A OF FORM ADV: FIRM BROCHURE
Item 6 – Performance-Based Fees and Side-by-Side
Management
BAM does not charge any performance-based fees. All advisory fees are based on assets
under management (AUM) as outlined in Item 5 – Fees and Compensation. BAM’s fee structure
ensures transparency and avoids potential conflicts of interest that may arise from
performance-based fee arrangements.
BAM also does not engage in side-by-side management. Side-by-side management typically
refers to a situation where a firm manages both accounts that charge performance-based fees
and those that do not, which may create a potential conflict of interest. Since BAM does not
charge performance-based fees and does not manage accounts under such an arrangement,
this conflict is avoided.
Page 10 of 28
PART 2A OF FORM ADV: FIRM BROCHURE
Item 7 – Types of Clients
BAM’s client base primarily consists of clients residing in Latin America, with a significant
portion being Mexican citizens. These clients typically include:
Individuals
•
• High-net-worth individuals
• Trusts
• Estates
• Charitable organizations
• Corporations
• Other business entities
BAM’s services are tailored to meet the needs of these clients, offering both discretionary and
non-discretionary advisory services as well as access to institutional share classes of mutual
funds.
Page 11 of 28
PART 2A OF FORM ADV: FIRM BROCHURE
Item 8 - Methods of Analysis, Investment Strategies and Risk
of Loss
Investment Strategy Overview and Methods of Analysis
BAM’s investment strategy is summarized below and detailed in the governing documents as
negotiated with each Client.
BAM seeks to produce superior, risk adjusted returns through customized portfolio
management services based on these objectives, using a variety of investment strategies and
asset classes, including individual equities, fixed income securities, ETFs, mutual funds, UCITS,
model portfolios developed by third-party investment managers, structured notes, private
investments, or similarly traded instruments (“Securities”).
For discretionary accounts, clients are consulted to assess their individual circumstances,
needs, and investment objectives. An Investment Policy Statement is developed to establish
the groundwork for portfolio construction and investment strategy.
BAM offers seven (7) model portfolios that clients may use in varying percentage allocations
to meet their investment goals. Clients may also customize their portfolios with their
Investment Adviser Representative (IAR). The seven (7) model portfolios include:
Short Duration Portfolio
Diversified exposure to very short-term government and corporate bonds.
Fixed Income (100RF) Portfolio
Global Bonds with exposure to government, corporate and high yield securities
20RF/80RV Portfolio
Multi-Asset portfolios that seek to achieve optimal risk-adjusted returns over the long term by
combining fixed income and equities.
40RF/60RV Portfolio
Multi-Asset portfolios that seek to achieve optimal risk-adjusted returns over the long term by
combining fixed income and equities.
60RF/40RV Portfolio
Multi-Asset portfolios that seek to achieve optimal risk-adjusted returns over the long term by
combining fixed income and equities.
80RF/20RV Portfolio
Multi-Asset portfolios that seek to achieve optimal risk-adjusted returns over the long term by
combining fixed income and equities.
Equities (100RV) Portfolio
Global equities across a variety of sectors and styles.
BAM also offers non-discretionary asset management services as agreed upon in writing with
the client. These services are consistent with the client's investment objectives, risk tolerance,
and time horizon, among other considerations. For non-discretionary accounts, all strategies
Page 12 of 28
PART 2A OF FORM ADV: FIRM BROCHURE
are discussed with the client before executing any orders.
Digital Asset Investments
Banorte Asset Management, Inc. (“BAM”) does not invest in, recommend, or provide advisory
services related to digital assets, including but not limited to cryptocurrencies, tokens, or other
blockchain-based investments. BAM does not include digital assets in its investment strategies
and does not conduct research, analysis, or risk assessments for these assets.
Clients should be aware that digital assets are highly speculative and involve significant risks,
including but not limited to:
• Extreme Volatility: Digital assets experience frequent and unpredictable price
fluctuations that may result in significant losses.
• Liquidity Risks: Some digital assets may have limited trading markets, making it
difficult to buy or sell positions at desirable prices.
• Regulatory and Legal Uncertainty: The regulatory landscape for digital assets is
evolving, and changes in regulations may impact the viability and legality of digital
asset investments.
• Cybersecurity Risks: Digital assets are susceptible to hacking, fraud, and other
security breaches that may lead to theft or loss of assets.
Lack of Institutional Protections: Unlike traditional financial assets, digital assets may not have
the same level of investor protections, such as insurance or regulatory oversight. Clients who
wish to discuss the implications of digital asset investments or have questions about BAM’s
investment strategies should contact their assigned investment adviser representative.
Risk of Loss
BAM informs clients that all forms of analysis and investment strategies carry risk. No
guarantee or representation is made that BAM’s methods will result in successful trading
programs or prevent capital loss. Key risks include:
Risks of Analysis
BAM’s investment decisions rely on information provided by companies, rating agencies, and
publicly available sources. Inaccurate or misleading information could compromise the
analysis.
Investment and Trading Risks
All securities investments bear the risk of capital loss. There is no assurance that any trading
strategy will result in profits or prevent losses.
Market Risk and Investment Judgment
BAM’s profitability depends significantly on accurately predicting price movements in the
market. There can be no assurance that BAM will always make correct predictions.
Inflation
Significant inflation may negatively affect BAM’s strategies. While stocks are traditionally
considered a hedge against inflation, this is not always the case.
Page 13 of 28
PART 2A OF FORM ADV: FIRM BROCHURE
Foreign Investment Risk
Foreign investments are subject to increased illiquidity, greater price volatility, and potential
political, regulatory, tax, or currency risks.
Availability of Suitable Investments
While BAM believes there are currently attractive investment opportunities, there can be no
assurance that these will remain available or continue to meet client investment criteria.
Custody Risk
When clients' assets are held by sub-custodians in certain non-U.S. jurisdictions, the primary
custodian may not be responsible for any losses resulting from the misconduct, bankruptcy,
or insolvency of the sub-custodian.
Margin Risk
Clients borrowing funds through a margin account should be aware of higher risks due to
leveraging. Margin accounts can result in losing more funds than deposited and being fully
liable for borrowed funds. Additional risks include:
• Forced sale of securities without client consent
• Broker-dealers increasing margin requirements without notice
• No guarantee of extension for margin maintenance calls
• Unlimited liability from short sales
• Variable interest rates on margin debit balances
THE LIST OF RISK FACTORS ABOVE IS NOT INTENDED TO BE A COMPLETE LIST OR
EXPLANATION OF ALL RISKS INVOLVED IN BAM’S METHODS OF ANALYSIS AND
INVESTMENT STRATEGIES USED IN FORMULATING INVESTMENT ADVICE OR MANAGING
ASSETS.
Page 14 of 28
PART 2A OF FORM ADV: FIRM BROCHURE
Item 9 – Disciplinary Information
We are required to disclose any legal or disciplinary events that are material to a client's or
prospective client's evaluation of our advisory business or the integrity of our management.
On August 22, 2023, Banorte Asset Management, Inc. submitted an offer of settlement to the
SEC in connection with a matter involving compliance with the Amended Marketing Rule
under the Advisers Act (Rule 206(4)-1). The SEC accepted the settlement offer on September
11, 2023.
This matter concerned Banorte’s failure, during the Relevant Period after November 4, 2022,
to comply with the amendments to Rule 206(4)-1 by advertising hypothetical performance on
its public website without adopting and implementing policies and procedures reasonably
designed to ensure that the hypothetical performance was relevant to the likely financial
situation and investment objectives of the intended audience. As a result, Banorte violated
Section 206(4) of the Advisers Act and Rule 206(4)-1(d)(6) thereunder.
This matter is now closed and was settled on September 14, 2023. Banorte Asset Management,
Inc. has since adopted revised policies and procedures related to marketing and has removed
all hypothetical performance advertising from its website.
Page 15 of 28
PART 2A OF FORM ADV: FIRM BROCHURE
Item 10 – Other Financial Industry Activities and Affiliations
Banorte Asset Management, Inc. (“BAM”), doing business as Banorte Wealth Advisors, is part
of the Banorte Group of companies. BAM maintains relationships with several affiliated entities
that operate in other areas of the financial services industry. These affiliations create potential
conflicts of interest that are disclosed below.
Dealer – Banorte Securities International Ltd. d/b/a
Affiliated Broker
Banorte Securities International
‑
‑
Banorte Securities International Ltd. (“BSI”) is an affiliated broker
dealer registered with the
Financial Industry Regulatory Authority (FINRA). Certain investment adviser representatives
(“IARs”) of BAM are also registered representatives of BSI. When advisory clients buy or sell
securities, transactions may be executed through BSI.
Conflict of Interest
Because BSI is an affiliate, BAM and its personnel have an incentive to route transactions
through BSI rather than an unaffiliated broker
dealer.
‑
Mitigation
BAM monitors execution quality, including price, speed, and overall execution efficiency, and
periodically reviews broker
dealer performance to ensure that the use of BSI remains
consistent with BAM’s fiduciary duty to seek best execution.
‑
Affiliated Insurance Agency – Banorte Enterprises Ltd. d/b/a
Banorte Wealth Strategies
Banorte Enterprises Ltd., doing business as Banorte Wealth Strategies, is an affiliated
insurance agency licensed as a General Lines Agency in the State of Texas. Certain BAM IARs
may also be licensed insurance agents and may offer insurance products through this affiliate.
Conflict of Interest: Insurance products generate commissions or other compensation to the
insurance agency and the licensed agents involved, which creates an incentive to recommend
such products.
Mitigation
BAM addresses this conflict through disclosure, supervisory oversight, and by recommending
insurance products only when appropriate based on a client’s financial circumstances,
objectives, and needs.
Affiliated Investment Adviser – Banorte Ventures Ltd. d/b/a
BInvesting
‑
Banorte Ventures Ltd., doing business as BInvesting, is an affiliated investment adviser that
operates a digital investment advisory platform (robo
advisor). BInvesting provides
automated portfolio management services through an online interface using model portfolios
aligned with client risk profiles and investment objectives.
Conflict of Interest
Because BAM and BInvesting are affiliates under common ownership, the firms may have an
Page 16 of 28
PART 2A OF FORM ADV: FIRM BROCHURE
incentive to promote services offered by affiliated advisers.
Mitigation
Each firm operates as a separate legal entity with distinct advisory programs and supervisory
structures, and recommendations are made only when consistent with a client’s investment
objectives and best interests.
Dual Registration of Personnel
Certain management and compliance personnel of BAM also serve in supervisory or
compliance roles for affiliated entities. Additionally, some BAM IARs are registered
representatives of BSI and may also be licensed insurance agents. These multiple roles create
potential conflicts of interest because personnel may receive different types of compensation
depending on the capacity in which they act.
Mitigation
BAM has adopted policies and procedures reasonably designed to identify, disclose, and
manage these conflicts, including supervisory review, internal escalation procedures, and
compliance monitoring.
Proprietary or Affiliated Products
BAM may offer or recommend securities issued by its parent company, Grupo Financiero
Banorte, S.A.B. de C.V., when such investments are appropriate for a client’s financial goals.
Conflict of Interest: Recommending securities associated with an affiliated issuer may create
a perceived conflict of interest.
Mitigation
BAM does not participate in the underwriting or issuance of these securities and does not
receive additional compensation for recommending them. Such recommendations are made
only when consistent with the client’s investment objectives.
‑
BAM reviews these conflicts through management and compliance oversight. Internal
controls, including pre
trade reviews, monitoring of transactional activity, and adherence to
established compliance policies, are used to address conflicts that cannot be fully mitigated.
These conflicts are disclosed to clients through various documents, including this Firm
Brochure and Form CRS.
Page 17 of 28
PART 2A OF FORM ADV: FIRM BROCHURE
Item 11 - Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
Banorte Asset Management, Inc. (“BAM”) has adopted a comprehensive Code of Ethics in
accordance with SEC Rule 204A-1 under the Advisers Act. This Code sets high standards of
business conduct, compliance with federal securities laws, and fiduciary principles. It is
designed to prevent fraud, insider trading, and conflicts of interest, ensuring that all associated
persons act in the best interests of BAM’s clients.
A copy of our Code of Ethics is available to clients or prospective clients upon request.
Key Provisions of the Code of Ethics
Fiduciary Principles
The Code of Ethics prohibits access persons from placing their own interests or BAM’s
interests ahead of the clients. It also restricts the use of information about BAM’s trading
practices or client accounts for personal benefit or any advantage that would otherwise be
available to the firm’s clients.
Personal Trading Policy
BAM requires all access persons to disclose their personal securities transactions in Reportable
Securities at least quarterly. Access persons must also report all personal trading accounts of
themselves and their immediate family members living in the same household that hold, or
have the capacity to hold, securities. Initial holdings reports must be submitted within 10 days
of becoming an access person, and annual holdings reports are required thereafter.
Additionally, the Code mandates:
• Pre-approval for access persons’ investments in Initial Public Offerings (IPOs) and
private placements.
• Quarterly monitoring of personal securities transactions by the Chief Compliance
Officer (CCO) to ensure compliance with the Code.
Distribution, Acknowledgment, and Training
The Code of Ethics is distributed to all supervised persons upon onboarding and annually.
Each supervised person must sign an acknowledgment of receipt initially and annually. BAM
provides initial and annual training to ensure that all supervised persons understand their
responsibilities under the Code, including reporting and disclosure requirements.
Annual Review and Updates
BAM’s CCO conducts an annual review of the Code of Ethics to ensure its adequacy and
alignment with current regulations and business practices. The Code is updated as needed in
response to regulatory changes or business developments.
Prohibition of Certain Transactions
BAM and individuals associated with the firm are prohibited from engaging in principal
transactions and agency cross transactions.
Page 18 of 28
PART 2A OF FORM ADV: FIRM BROCHURE
Recordkeeping
BAM maintains comprehensive records of the Code of Ethics, including:
• Acknowledgment forms
•
Identification of supervised persons, with specific designation of access persons where
applicable.
Initial and annual holdings reports
•
• Quarterly personal securities transactions reports
• Records of violations and sanctions
Client Access to the Code of Ethics
BAM offers to provide a copy of its Code of Ethics to any client or prospective client upon
request. Clients may request a copy by emailing compliance@banorteusa.com or by calling
713-980-4600.
Commitment to Ethical Conduct
As a matter of policy, BAM is committed to avoiding even the appearance of improper benefit
from client information or trading relationships. BAM’s supervisory practices include controls
to detect and prevent insider trading, conflicts of interest, and potential regulatory violations.
Page 19 of 28
PART 2A OF FORM ADV: FIRM BROCHURE
Item 12 – Brokerage Practices
Soft Dollar Arrangements
BAM does not have any soft-dollar arrangements and does not receive any soft-dollar
benefits.
As a matter of policy and practice, Banorte Asset Management, Inc. (BAM) does not engage
in formal or informal arrangements or commitments to utilize research, research-related
products, or other services obtained from broker-dealers or third parties on a soft dollar
commission basis. BAM is committed to transparency in its trading practices and upholding
the highest fiduciary standards for its clients.
BAM uses its affiliate, Banorte Securities International Ltd. (BSI), to execute all trade
recommendations for clients. BSI has a transaction clearing and custody agreement with
Pershing LLC, a BNY company, where BAM client assets are custodied. This business
relationship provides BSI and BAM with economic benefits that BAM would not receive if BAM
did not use BSI and Pershing LLC for trade execution, clearing, settlement, and/or custody.
Clients should be aware that there is an inherent conflict of interest in BAM using BSI for trade
execution because the charges levied by BSI may, in some cases, be greater than those of
other broker-dealers. While BAM seeks best execution, the use of BSI for brokerage
transactions may not always result in the lowest possible costs for clients. This conflict exists
due to BAM’s affiliation with BSI and the economic benefits derived from this arrangement.
Directed Brokerage
BAM accepts directed brokerage instructions only with respect to Banorte Securities
International, Ltd. (“BSI”), BAM’s affiliate broker-dealer. Unless approved through a committee
on an extraordinary exception basis, BAM does not engage in directed brokerage
arrangements with any other broker-dealers.
Committee Approval for Exceptions
Any client requests to direct trades through broker-dealers other than BSI must be reviewed
and approved by an internal committee. These requests undergo detailed analysis to ensure
compliance with regulatory requirements and best execution standards.
Ongoing Monitoring and Compliance Reviews
BAM’s Chief Operating Officer (COO) and compliance teams continuously monitor all directed
brokerage arrangements to ensure compliance with client agreements and regulatory
obligations. Periodic compliance reviews are conducted to address any issues that may arise
from directed brokerage practices.
Record Keeping
BAM maintains comprehensive records of all directed brokerage agreements, committee
approvals, and related compliance reviews, in accordance with SEC record-keeping
requirements.
Best Execution Practices
BAM is committed to ensuring best execution in client transactions. The firm has adopted
procedures to implement its best execution policy, which is reviewed and updated, as
Page 20 of 28
PART 2A OF FORM ADV: FIRM BROCHURE
necessary. Key elements of BAM’s best execution practices include:
Best Execution Review Group
BAM has established a Best Execution Review Group to oversee the firm’s trading practices.
The committee monitors broker-dealer services, execution capability, commission rates, and
research, and ensures compliance with technological and regulatory developments.
Annual Best Execution Review
BAM conducts a comprehensive annual review of broker-dealer performance, focusing on
execution quality, commission rates, and overall cost-effectiveness. Although BAM uses BSI
exclusively, the firm ensures that BSI continues to meet best execution standards.
Ongoing Monitoring
BAM continuously monitors broker-dealer performance, considering factors such as execution
speed, ability to handle large orders, and financial stability.
Documentation of Best Execution
BAM documents its best execution practices, including reviews and analyses, in a Best
Execution File for internal and regulatory review.
Technology and Regulation
BAM assesses the technological capabilities of broker-dealers to ensure optimal results for
client transactions and updates its practices as needed to comply with any new regulations,
including the SEC’s Regulation Best Execution.
Trading and Principal Trading Policies
Trading Policy
BAM does not participate in Initial Public Offerings (IPOs) or Secondary Public Offerings
(SPOs). This policy of non-participation is disclosed to ensure transparency with clients and
regulatory authorities.
Aggregated Trading
BAM may aggregate client trades where appropriate and permissible under applicable
regulations. Trade aggregation allows clients to benefit from potential pricing improvements
and reduced transaction costs associated with executing larger block trades. Allocations of
aggregated trades are made in a fair and equitable manner, ensuring no client is favored over
another.
Principal Trading
BAM does not engage in principal transactions. As a fiduciary, BAM adheres to the highest
ethical standards and ensures that conflicts of interest related to principal trading are avoided,
in compliance with the anti-fraud provisions under the Advisers Act.
Page 21 of 28
PART 2A OF FORM ADV: FIRM BROCHURE
Item 13 – Review of Accounts
Reviews
The underlying securities within Individual Portfolio Management Services accounts are
continually monitored. These accounts are reviewed on a trade date basis through the review
of applicable order tickets and again on a quarterly basis through the review of customer
account statements. Accounts are reviewed in the context of each client’s stated investment
objectives and guidelines. More frequent reviews may be triggered by material changes in
variables such as the client’s individual circumstances, or the market, political, or economic
environment.
Account reviews are conducted by a member of BAM’s Investment Solutions department,
under the supervision of the Chief Investment Officer and a member of the Office of
Compliance.
Reports
Clients receive periodic statements from the custodian, which include details on all
disbursements, including the Adviser’s fees. These statements are provided on a monthly basis
when there has been activity in our disbursements from the account; otherwise, they are sent
quarterly.
Additionally, clients may receive customized performance reports directly from BAM upon
request. These reports provide a detailed overview of portfolio performance, asset allocation,
and any relevant commentary on market conditions and investment strategy adjustments.
Client Communication and Updates
BAM maintains open communication with clients to ensure transparency and responsiveness.
Clients are encouraged to schedule periodic review meetings (e.g., quarterly, or annually) with
their Investment Adviser Representatives to discuss portfolio performance, market conditions,
and any updates to their financial situation or objectives. These meetings can be conducted
in person, by phone, or via virtual conferencing.
Page 22 of 28
PART 2A OF FORM ADV: FIRM BROCHURE
Item 14 – Client Referrals and Other Compensation
Client Referrals
BAM does not compensate unaffiliated third parties for referring potential clients for advisory
services. If BAM were to enter into such arrangements in the future, it would provide
appropriate disclosure in its Form ADV.
BAM also does not maintain a direct referral arrangement with Banco Mercantil del Norte
("Banco Mercantil"), an affiliated bank located in Mexico.
However, under the Banorte Wealth Management corporate brand, which represents Banorte
Securities International Ltd. ("BSI"), BAM, and other affiliated entities, referrals from Banco
Mercantil are typically made to Wealth Advisors operating under BWM. These Wealth
Advisors are dually registered as Investment Adviser Representatives (IARs) and broker-
dealer representatives (RRs) with BSI. If a referred client expresses interest in investment
advisory services, a Wealth Advisor may recommend an advisory account with BAM in their
capacity as an IAR under BWM, rather than in their role as an RR for BSI.
BAM does not compensate Banco Mercantil, its private bankers, or any referring entities for
these referrals. Additionally, BAM does not provide any non-cash compensation to Banco
Mercantil’s private bankers.
As part of its broader business strategy, Banorte Wealth Management may invite private
bankers from Banco Mercantil to educational events. These events focus on training in
investment solutions, market trends, and regulatory developments. Any associated non-cash
benefits provided in connection with these events are modest in nature and do not exceed
$1,000 per private banker within any 12-month period.
Other Compensation
BAM does not receive any other forms of compensation, such as soft-dollar benefits, from
third parties in connection with providing investment advisory services to clients. As outlined
in Item 12, BAM avoids conflicts of interest related to compensation and adheres to fiduciary
standards in its business practices.
Page 23 of 28
PART 2A OF FORM ADV: FIRM BROCHURE
Item 15 – Custody
BAM does not accept, hold or maintain custody of client funds or securities, except for its
limited authority to instruct the custodian to deduct advisory fees from client accounts. As
disclosed in Item 5 – Fees and Compensation, BAM’s billing process involves notifying the
custodian of the fee amount to be deducted from client accounts. BAM does not hold, directly
or indirectly, client funds or securities, except as related to direct debiting of fees.
Use of Qualified Custodians
All client funds and securities are maintained with qualified custodians, unaffiliated with BAM,
as required by the SEC Custody Rule (Rule 206(4)-2). BAM ensures that qualified custodians
send periodic account statements directly to clients, at least quarterly, which detail all
disbursements, including advisory fees.
Prohibition of Physical Custody
BAM and its employees do not physically hold or accept custody of client funds or securities
under any circumstances. BAM also prohibits:
• Employees from having signatory power over client accounts.
• Access to client accounts using clients' personal credentials.
• Authority to unilaterally transfer funds from client accounts.
Inadvertent Custody
If BAM inadvertently receives client funds or securities (e.g., a client sends a check to BAM),
the funds or securities are returned to the client within three business days to prevent BAM
from being deemed to have custody. BAM requires employees to notify the Chief Compliance
Officer (CCO) immediately if client funds or securities are received.
Annual Reviews and Fee-Billing Controls
BAM conducts periodic reviews of its fee-billing procedures to ensure compliance with the
Custody Rule. These reviews include:
• Sampling of client fee calculations for accuracy.
• Annual testing to ensure that fees are reasonable relative to assets under management.
• Segregation of duties among employees responsible for billing, processing, and
reviewing client transactions.
Encouragement to Review Custodial Statements
BAM advises clients to carefully review custodial statements received from qualified
custodians and to compare them with any reports provided by BAM. BAM’s reports will
include a legend encouraging clients to conduct such comparisons to verify the accuracy of
all transactions and fee deductions.
Digital Assets
BAM currently does not engage in the management of digital assets. However, BAM actively
monitors regulatory developments related to digital assets and will establish specific custody
Page 24 of 28
PART 2A OF FORM ADV: FIRM BROCHURE
procedures if it decides to include digital assets in its advisory services in the future.
Surprise Examinations
BAM is exempt from the surprise examination requirement for independent verification
because its only form of custody is its limited authority to direct custodians to deduct advisory
fees from client accounts. This exemption is in accordance with SEC Rule 206(4)-2 under the
Investment Advisers Act.
If BAM’s custody status changes—such as obtaining authority to move client funds or
securities beyond fee debiting—it will engage an independent public accountant to conduct a
surprise examination. The results of such an examination will be filed on Form ADV-E within
120 days, as required by SEC regulations.
Page 25 of 28
PART 2A OF FORM ADV: FIRM BROCHURE
Item 16 – Investment Discretion
“BAM Traditional” offers both discretionary and non-discretionary investment advisory
services, with each service tailored to meet the client's specific investment objectives.
Discretionary Investment Advisory Services
Under BAM’s discretionary investment advisory services, BAM is authorized to manage client
assets without prior consultation with the client. This includes the authority to buy, sell, trade,
and allocate all or a portion of the assets among various securities, including:
• UCITs-Compliant funds, U.S. -domiciled ETFs
• Mutual Funds
• Corporate debt securities
• U.S. government securities
• ETNs (Exchange-Traded Notes)
• Alternatives
• Structured notes
• Third-party investment models
• Separate Managed Accounts
• Similarly traded instruments (“Securities”).
These transactions are made in accordance with the client’s designated investment objectives,
as set forth on Schedule B or as otherwise provided in writing by the client to BAM, subject
to amendment from time to time.
Unless specifically restricted by the client in writing, BAM assumes full discretion over
managing the assets. BAM is responsible for:
• Recommending and implementing an appropriate asset allocation
• Evaluating and selecting securities within each asset class
• Executing the investment strategy, including trading and rebalancing
• Monitoring asset performance and making changes as necessary to ensure alignment
with client objectives
Non-Discretionary Investment Advisory Services
For non-discretionary investment advisory services, BAM is responsible for:
• Recommending an appropriate asset allocation
• Monitoring and evaluating the client’s assets to ensure alignment with the client’s
chosen investment objectives
• Providing investment recommendations and maintaining ongoing communication
regarding portfolio management
However, BAM cannot effect any transaction in the account without obtaining prior verbal or
written consent from the client for each transaction. The client maintains ultimate control over
all investment decisions in non-discretionary accounts, with BAM providing guidance and
Page 26 of 28
PART 2A OF FORM ADV: FIRM BROCHURE
recommendations to support the client’s investment strategy.
Item 17 – Voting Client Securities
Banorte Asset Management, Inc. (“BAM”) does not accept or exercise authority to vote
proxies on behalf of advisory clients. As a matter of policy and practice, BAM expressly
disclaims any obligation to take action or render advice regarding the voting of proxies
solicited by or with respect to securities held in client accounts. Clients retain full authority
and responsibility for voting proxies related to securities in their accounts.
While BAM does not vote proxies, it may provide assistance or guidance to clients upon
request. For instance, BAM may help clients understand proxy materials or offer context on
the matters being voted upon. Any such assistance will be limited to educational support and
will be documented to ensure compliance with BAM’s policy of maintaining no proxy voting
authority.
Client Disclosures
BAM discloses its no-proxy-voting policy in this Form ADV Part 2A and any applicable Wrap
Fee Program Brochure.
Advisory agreements explicitly state that clients are responsible for voting proxies.
Client onboarding documents further inform clients of their full responsibility for proxy voting.
Client Education
BAM may periodically inform clients about the importance of proxy voting as a shareholder
right, emphasizing that clients maintain full responsibility for voting proxies related to their
investments.
Page 27 of 28
PART 2A OF FORM ADV: FIRM BROCHURE
Item 18 – Financial Information
Banorte Asset Management, Inc. (“BAM”) has no additional financial circumstances to report
that would be reasonably likely to impair its ability to meet contractual commitments to
clients.
Advance Fee Collection
BAM does not require or solicit payment of fees in excess of $1,200 per client, more than six
months in advance of services rendered. As a result, BAM is not required to include a balance
sheet or financial statement in this Brochure.
Bankruptcy Disclosure
BAM has not been the subject of a bankruptcy petition at any time during the past ten years.
Page 28 of 28