Overview
- Headquarters
- Clarksdale, MS
- Average Client Assets
- $0.7 million
- SEC CRD Number
- 142944
Fee Structure
Primary Fee Schedule (BARNES PETTEY FINANCIAL ADVISORS, LLC ADV BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $1,000,000 | 1.25% |
| $1,000,001 | $2,000,000 | 1.10% |
| $2,000,001 | $5,000,000 | 0.95% |
| $5,000,001 | $10,000,000 | 0.80% |
| $10,000,001 | and above | 0.65% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $12,500 | 1.25% |
| $5 million | $52,000 | 1.04% |
| $10 million | $92,000 | 0.92% |
| $50 million | $352,000 | 0.70% |
| $100 million | $677,000 | 0.68% |
Clients
- HNW Share of Firm Assets
- 50.87%
- Total Client Accounts
- 3,303
- Discretionary Accounts
- 3,021
- Non-Discretionary Accounts
- 282
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Pension Consulting, Investment Advisor Selection
Regulatory Filings
Additional Brochure: BARNES PETTEY FINANCIAL ADVISORS, LLC FIRM BROCHURE 3-17-26 (2026-03-19)
View Document Text
FORM ADV PART 2A
FIRM BROCHURE
Item 1 – Cover Page
252 Sunflower Avenue
Clarksdale, MS 38614
Telephone: 662-627-2225
Facsimile: 662-627-2088
www.barnespettey.com
This brochure provides information about the qualifications and business practices of Barnes Pettey
Financial Advisors, LLC. If you have any questions regarding the contents of this brochure, please do not
hesitate to contact our Chief Compliance Officer, Christy Fabian, by telephone at 813-543-9862 or by email
at christy.fabian@dinsmorecomplianceservices.com. The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission or by any state securities
authority.
Barnes Pettey Financial Advisors, LLC is a registered investment adviser. Registration with the United
States Securities and Exchange Commission or any state securities authority does not imply a certain
level of skill or training. Additional information about Barnes Pettey Financial Advisors, LLC, is available
on the SEC’s website at www.adviserinfo.sec.gov.
March 18, 2026
Item 2 – Material Changes
Form ADV Part 2A requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser’s disclosure brochure, the
adviser is required to notify you and provide you with a description of the material changes.
Since the last annual amendment filed on April 4, 2025, the following material changes were made to this
brochure:
Barnes Pettey Financial Advisors, LLC executive officers have changed, Janea Burgess has been replaced
as Chief Compliance Officer by Christy Fabian. Christy Fabian is available by telephone at 813-543-9862 or
by email at christy.fabian@dinsmorecomplianceservices.com.
Barnes Pettey Financial Advisors, LLC has updated their AUM listed in Item 4.
Barnes Pettey Financial Advisors, LLC no longer offers or has any WRAP clients and does not offer a WRAP
program, previously listed in Item 4.
Barnes Pettey Financial Advisors, LLC will no longer have persons affiliated with our firm that are
registered representatives of Raymond James Financial Services, Inc. (RJFS), a registered broker/dealer,
member of FINRA/SIPC, and a wholly owned subsidiary of Raymond James Financial, Inc. (RJF), previously
listed in Item 4.
Barnes Pettey Financial Advisors, LLC no longer offers compensation to non-supervised persons for
referrals, Item 14.
Item 3 - Table of Contents
Item 1 – Cover Page ...................................................................................................................................... 1
Item 2 – Material Changes ............................................................................................................................ 2
Item 3 - Table of Contents ............................................................................................................................ 3
Item 4 - Advisory Business ............................................................................................................................ 4
Item 5 - Fees and Compensation .................................................................................................................. 6
Item 6 - Performance-Based Fees and Side-by-Side Management .............................................................. 9
Item 7 - Types of Clients ................................................................................................................................ 9
Item 8 - Methods of Analysis, Investment Strategies, and Risk of Loss ........................................................ 9
Item 9 – Disciplinary Information ............................................................................................................... 15
Item 10 – Other Financial Industry Activities and Affiliations .................................................................... 15
Item 11 – Code of Ethics, Participation or Interest in Client Transactions ................................................. 16
Item 12 – Brokerage Practices .................................................................................................................... 16
Item 13 – Review of Accounts..................................................................................................................... 19
Item 14 – Client Referrals and Other Compensation .................................................................................. 20
Item 15 – Custody ....................................................................................................................................... 20
Item 16 – Investment Discretion ................................................................................................................ 21
Item 17 – Voting Client Securities ............................................................................................................... 21
Item 18 – Financial Information .................................................................................................................. 21
Barnes Pettey Financial Advisors, LLC
Disclosure Brochure
Item 4 - Advisory Business
Description of the Advisory Firm
Barnes Pettey Financial Advisors, LLC (“Barnes Pettey” or the “Firm”) is a limited liability company
organized in the State of Mississippi. Barnes Pettey is an investment advisory firm registered with the
United States Securities and Exchange Commission (“SEC”), and has been providing advisory services since
2007. Barnes Pettey is owned indirectly by Holmes Pettey, Andrew Yee, Art Smith, Ryan Barnes, Richard
DeVoe, Julie Flowers, Joey Friend, and Daniel Myrick.
Types of Advisory Services
Barnes Pettey provides personalized investment consulting, financial planning on a non-discretionary
basis, and discretionary and non-discretionary investment management services to individuals, including
high net worth individuals, and entities, including, but not limited to trusts, estates, charitable
organizations, corporations, and other business entities. Barnes Pettey also provides non-discretionary
consulting services to retirement, pension and profit-sharing plans.
Investment Management Services
Barnes Pettey offers investment management services on a discretionary basis and non-discretionary
basis. All investment advice provided is customized to each client’s investment objectives, risk tolerance,
and financial needs. The information provided by the client, together with any other information relating
to the client’s overall financial circumstances, will be used by Barnes Pettey to determine the appropriate
portfolio asset allocation and investment strategy for the client. Financial planning services are also
provided, depending on the needs of the client.
The securities utilized by Barnes Pettey for investment in client accounts can consist of registered mutual
funds and exchange traded funds (“ETFs”), but Barnes Pettey will also invest in equity securities,
corporate bonds, REITS, variable annuities, Separately Managed Accounts (“SMAs”), private
funds/alternative investments, closed end funds and structured notes, amongst others, if Barnes Pettey
determines such investments fit within a client’s objectives and are in the best interest of our clients.
Barnes Pettey may further recommend to clients that all or a portion of their investment portfolio be
managed on a discretionary basis by one or more unaffiliated money managers or investment platforms
(“External Managers”). The client may be required to enter into a separate agreement with the External
Manager(s), which will set forth the terms and conditions of the client’s engagement of the External
Manager. Barnes Pettey generally renders services to the client relative to the selection of External
Managers. Barnes Pettey also assists in establishing the client’s investment objectives for the assets
managed by External Managers, monitors and reviews the account performance and defines any
restrictions on the account. The investment management fees charged by the designated External
Managers, together with the fees charged by the corresponding designated broker-dealer/custodian of
the client’s assets, are exclusive of, and in addition to, the annual advisory fee charged by Barnes Pettey.
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Financial Planning and Consulting Services
Barnes Pettey offers personal comprehensive financial planning services to set forth goals, objectives, and
implementation strategies for the client over the long-term. Depending upon individual client
requirements, the comprehensive financial plan may include financial and cash flow statements, personal
budgets, estate taxes, educational needs of dependents, life insurance needs, income tax analysis,
investment analysis, disability analysis, charitable giving, employee benefits analysis and retirement plan
objectives. In some circumstances, Clients may only require advice on a single aspect of the management
of their financial resources. For these Clients, Barnes Pettey offers general consulting services that address
only the specific areas of interest or concern. Barnes Pettey prepares and provides the financial planning
client with a written comprehensive financial plan and performs periodic reviews of the plan with the
client, as agreed upon with the client. In addition, Barnes Pettey provides financial planning services that
are completed upon the delivery of the financial plan to the client. Clients should notify Barnes Pettey
promptly anytime there is a change in their financial situation, goals, objectives, or needs and/or if there
is any change to the financial information initially provided to Barnes Pettey.
Barnes Pettey will not assume any responsibility for the accuracy, or the information provided by clients.
Barnes Pettey is not obligated to verify any information received from a client or other professionals (e.g.,
attorney, accountant) designated by a client, and Barnes Pettey is expressly authorized by the client to
rely on such information provided. Under all circumstances, clients are responsible for promptly notifying
Barnes Pettey in writing of any material changes to the client’s financial situation, investment objectives,
time horizon, or risk tolerance.
Clients are under no obligation to implement any of the recommendations provided in their written
financial plan. However, should a client decide to proceed with the implementation of the investment
recommendations then the client can either have Barnes Pettey implement those recommendations, or
utilize the services of any investment adviser or broker-dealer of their choice. In providing financial
planning services, Barnes Pettey may additionally recommend our services and/or our Associated Persons
services in their separate capacity as licensed insurance agents. A conflict of interest exists when Barnes
Pettey makes such recommendations.
Barnes Pettey cannot provide any guarantees or promises that a client’s financial goals and objectives
will be met.
Consulting Services to Retirement Plans
Barnes Pettey offers consulting services to qualified plans, including 401k plans, and as well as profit-
sharing and pension plans. These services include, depending upon the needs of the plan client,
recommending investment options for plans to offer to participants, ongoing monitoring of a plan’s
investment options, assisting plan fiduciaries in creating and/or updating the plan’s written investment
policy statements, working with plan service providers, and providing general investment education to
plan participants. For retirement plans, services may include an existing plan review, formation of an
Investment Policy Statement, evaluation of existing vs. other alternatives, evaluation of plan vendors,
initial creation of or advice on model portfolios, plan participant enrollment and education, performance
reporting of plan assets and reviews of model portfolios on at least an annual basis and annual due
diligence reviews on third party money managers.
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Note for IRA and Retirement Plan Clients: When Barnes Pettey provides investment advice to you
regarding your retirement plan account or individual retirement account, Barnes Pettey is a fiduciary
within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue
Code, as applicable, which are laws governing retirement accounts. The way Barnes Pettey makes money
creates some conflicts with your interests. To mitigate the conflict of interest, Barnes Pettey operates
under a special rule that requires Barnes Pettey to act in your best interest and not put Barnes Pettey’s
interest ahead of yours.
Note Regarding Tax or Legal Advice: In providing services, Barnes Pettey does not offer or otherwise
provide tax or legal advice. Barnes Pettey will, at a client’s direction and approval, work with a client’s
existing tax or legal professionals to assist in the provision of the services. Fees charged by any tax, legal
or other third-party professionals are the responsibility of the client. Barnes Pettey may refer
professionals; however, there is no compensation to Barnes Pettey for these referrals, and clients are
under no obligation to use the referred service providers.
Client-Tailored Advisory Services
Clients may impose reasonable restrictions on the management of their accounts if Barnes Pettey
determines, in its sole discretion, that the conditions would not materially impact the performance of a
management strategy or prove overly burdensome for Barnes Pettey’s management efforts.
Assets Under Management
As December 31, 2025, Barnes Pettey has $1,310,474,780 in assets under management. $1,239,287,611
of these assets are discretionary client assets, $71,187,169 are non-discretionary assets including 529
accounts.
Item 5 - Fees and Compensation
Barnes Pettey charges fees based on a percentage of assets under management as well as fixed fees and
hourly fees, depending on the particular types of services to be provided. The specific fees charged by
Barnes Pettey for services provided will be set forth in each client’s agreement.
Financial Planning and Investment Management Services
Fees for Investment Management Services
Barnes Pettey charges an annual advisory fee that is agreed upon with each client and set forth in an
agreement executed by Barnes Pettey and the client. Barnes Pettey will bill clients quarterly, unless
otherwise agreed upon. The advisory fee for the initial quarter shall be paid, on a pro rata basis, in arrears,
based on the average daily balance of the assets in the client’s accounts for such initial quarter. For
subsequent months, the advisory fee shall be paid, in advance, based on the average daily balance of the
client’s accounts as of the last business day of the month as provided by third-party sources, such as
pricing services, custodians, fund administrators, and client-provided sources. For purposes of fee
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calculation, the asset value of client accounts includes cash and cash equivalents, as well as margined
securities and interest. Barnes Pettey does not reduce management fees for margin borrowing, regardless
of whether the assets are in cash or other securities, and bills on the absolute market value of the
margined assets. Barnes Pettey has a financial incentive to recommend that clients borrow money for the
purchase of additional securities for the client’s account managed by Barnes Pettey or otherwise not
liquidate some or all the assets Barnes Pettey manages, resulting in additional fees and interest charges.
Barnes Pettey addresses this conflict of interest by this disclosure and working to ensure that any
recommendation to a client regarding the use of margin is suitable for the client.
Following is Barnes Pettey’s asset-based fee schedule for Investment Management Services:
FEE SCHEDULE
Market Value of Assets
Rate
1.25%
1.10%
0.95%
0.80%
0.65%
Up to $1,000,000
Over $1,000,000 to $2,000,000
Over $2,000,000 to $5,000,000
Over $5,000,000 to $10,000,000
Over $10,000,000
The percentage for the highest range of Managed Asset value
achieved applies to all Managed Assets, not just Managed Assets
within that range.
Barnes Pettey’s policy is to include all related client accounts, specifically the accounts of direct family
members sharing the same residence address and can include others that are “householded” for
purposes of determining a client’s market value of assets.
Fees for Financial Planning and Consulting Services
Clients that are receiving financial planning services are charged only a fixed fee ranging from $750 to
$3,000, depending upon the complexity of a client’s plan and services provided. In the alternative clients
that are receiving financial planning services may only be charged an hourly fee rate up to $200. For clients
receiving ongoing financial planning services the annual fee is charged quarterly. For financial planning
services that are completed upon the delivery of the financial plan to the client, the fixed or hourly fee
can be charged in monthly or quarterly installments, as mutually agreed upon, or otherwise in full upon
delivery of the completed financial plan. Actual fees charged are clearly outlined in the financial planning
agreement and clients receive invoices reflecting the amount of the fee due and payable.
Notwithstanding the foregoing, Barnes Pettey and the client may choose to negotiate an annual advisory
fee that varies from the schedules set forth above. Factors upon which a different annual advisory fee
may be based include, but are not limited to, the size and nature of the relationship, the services rendered,
the nature and complexity of the products and investments involved, time commitments, and travel
requirements. The advisory fee charged by the Firm will apply to all of the client’s assets under
management, unless specifically excluded in the client agreement. The advisory fee may include the
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financial planning services described above. Although Barnes Pettey believes that its fees are competitive,
clients should understand that lower fees for comparable services may be available from other sources
and firms.
The investment advisory agreement between Barnes Pettey and the client may be terminated at will by
either Barnes Pettey or the client upon written notice. Barnes Pettey does not impose termination fees
when the client terminates the investment advisory relationship, except when agreed upon in advance.
Payment of Fees
Barnes Pettey generally deducts its advisory fee from a client’s investment account(s) held at his/her
custodian. Upon engaging Barnes Pettey to manage such account(s), a client grants Barnes Pettey this
limited authority through a written instruction to the custodian of his/her account(s). The client is
responsible for verifying the accuracy of the calculation of the advisory fee; the custodian will not
determine whether the fee is accurate or properly calculated. A client may utilize the same procedure for
financial planning or consulting fees if the client has investment accounts held at a custodian.
Although clients generally are required to have their investment advisory fees deducted from their
accounts, in some cases, Barnes Pettey will directly bill a client for investment advisory fees if it
determines that such billing arrangement is appropriate given the circumstances.
The custodian of the client’s accounts provides each client with a statement, at least quarterly, indicating
separate line items for all amounts disbursed from the client's account(s), including any fees paid directly
to Barnes Pettey.
Clients may make additions to and withdrawals from their account at any time, subject to Barnes Pettey’s
right to terminate an account. Additions may be in cash or securities provided that the Firm reserves the
right to liquidate transferred securities or decline to accept particular securities into a client’s account.
Clients may withdraw account assets at any time on notice to Barnes Pettey, subject to the usual and
customary securities settlement procedures. However, the Firm generally designs its portfolios as long-
term investments, and the withdrawal of assets may impair the achievement of a client’s investment
objectives. Barnes Pettey may consult with its clients about the options and implications of transferring
securities. Clients are advised that when transferred securities are liquidated, they may be subject to
transaction fees, short-term redemption fees, fees assessed at the mutual fund level (e.g., contingent
deferred sales charges) and/or tax ramifications.
Clients Responsible for Fees Charged by Financial Institutions and External Money Managers
In connection with Barnes Pettey’s management of an account, a client will incur fees and/or expenses
separate from and in addition to Barnes Pettey’s investment management services fee. These additional
fees may include transaction charges and the fees/expenses charged by any custodian, subadvisor, mutual
fund, ETF, separate account manager (and the manager’s platform manager, if any), limited partnership,
or other advisor, transfer taxes, odd lot differentials, exchange fees, interest charges, ADR processing fees,
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and any charges, taxes or other fees mandated by any federal, state or other applicable law, retirement
plan account fees (where applicable), margin interest, brokerage commissions, mark-ups or mark-downs
and other transaction-related costs, electronic fund and wire fees, and any other fees that reasonably
may be borne by a brokerage account. For External Managers, clients should review each manager’s Form
ADV 2A disclosure brochure and any contract they sign with the External Manager (in a dual contract
relationship). The client is responsible for all such fees and expenses. Please see Item 12 of this brochure
regarding brokerage practices.
Prepayment of Fees
As noted in Item 5(A) above, Barnes Pettey’s advisory fees generally are paid in advance. Upon the
termination of a client’s advisory relationship, Barnes Pettey will issue a refund equal to any unearned
management fee for the remainder of the quarter. The client may specify how he/she would like such
refund issued (i.e., a check sent directly to the client, or a check sent to the client’s custodian for deposit
into his/her account).
Outside Compensation for the Sale of Securities or Other Investment Products to Clients
Barnes Pettey does not buy or sell securities and does not receive any compensation for securities
transactions in any client account, other than the investment advisory fees noted above. However,
representatives of Barnes Pettey, in their individual capacities, are also licensed as insurance
professionals. Such persons can earn commission-based compensation for selling insurance products to
clients.
Item 6 - Performance-Based Fees and Side-by-Side Management
Barnes Pettey does not charge performance-based fees or participate in side-by-side management.
Performance-based fees are fees that are based on a share of capital gains or capital appreciation of a
client’s account. Side-by-side management refers to the practice of managing accounts that are charged
performance-based fees, while at the same time managing accounts that are not charged performance-
based fees. Barnes Pettey’s fees are calculated as described in Item 5 above.
Item 7 - Types of Clients
Barnes Pettey offers investment advisory services to individuals, including high net worth individuals,
families, trusts, estates, charitable organizations, corporations, and other business entities. Barnes Pettey
does not impose a minimum portfolio size or a minimum initial investment to open an account. However,
Barnes Pettey does reserve the right to accept or decline a potential client for any reason in its sole
discretion.
Item 8 - Methods of Analysis, Investment Strategies, and Risk of Loss
Methods of Analysis and Risk of Loss
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A primary step in Barnes Pettey’s investment strategy is getting to know the clients – to understand their
financial condition, risk profile, investment goals, tax situation, liquidity constraints – and assemble a
complete picture of their financial situation. To aid in this understanding, Barnes Pettey offers clients
financial planning that is highly customized and tailored. This comprehensive approach is integral to the
way that Barnes Pettey does business. Once Barnes Pettey has a true understanding of its clients’ needs
and goals, the investment process can begin, and the Firm can recommend strategies and investments
that it believes are aligned with the client’s goals and risk profile. Barnes Pettey uses one or more of the
following analysis methods to determine its client’s investment strategy:
Fundamental Analysis - involves analyzing individual companies and their industry groups,
by looking at economic and financial factors, including the overall economy, industry
conditions, and the health of the company itself, financially. This data is used to measure
the intrinsic value of the company's stock compared to the current market value to
determine if it is a good time to buy or sell.
Technical Analysis - involves studying past price patterns and trends in the financial
markets to predict the direction of both the overall market and specific stocks.
Long Term Purchases - a strategy where securities are purchased with the expectation
that the value of those securities will grow over a relatively long period of time, generally
greater than one year.
Short Term Purchases - a strategy where securities are purchased with the expectation
that they will be sold within a relatively short period of time, generally less than one year,
to take advantage of the securities' short-term price fluctuations.
Margin Transactions - a securities transaction in which an investor borrows money to
purchase a security, in which case the security serves as collateral on the loan.
Option Writing/Trading - a securities transaction that involves buying or selling (writing)
an option. If you write an option, and the buyer exercises the option, you are obligated
to purchase or deliver a specified number of shares at a specified price at the expiration
of the option regardless of the market value of the security at expiration of the option.
Buying an option gives you the right to purchase or sell a specified number of shares at a
specified price until the date of expiration of the option regardless of the market value of
the security at expiration of the option.
Barnes Pettey’s investment strategies may vary depending on multiple unique factors, including but not
limited to objectives, risk tolerance, time horizon, financial information, and liquidity needs.
Client portfolios with similar investment objectives and asset allocation goals may own different securities
and investments. The client’s portfolio size, tax sensitivity, desire for simplicity, income needs, long-term
wealth transfer objectives, and time horizon, and custodian are all factors that influence Barnes Pettey’s
investment recommendations.
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Investing in securities involves a risk of loss. A client can lose a substantial portion, or all of his/her
investment. A client should be willing to bear such a loss. Some investments are intended only for
sophisticated investors and can involve a high degree of risk.
Material Risks Involved
Investing in securities involves a significant risk of loss which clients should be prepared to bear. Barnes
Pettey’s investment recommendations are subject to various market, currency, economic, political and
business risks, and such investment decisions will not always be profitable. Clients should be aware that
there may be a loss or depreciation to the value of the client’s account. There can be no assurance that
the client’s investment objectives will be obtained and no inference to the contrary should be made.
Generally, the market value of equity stocks will fluctuate with market conditions, and small-stock prices
generally will fluctuate more than large-stock prices. The market value of fixed income securities will
generally fluctuate inversely with interest rates and other market conditions prior to maturity. Fixed
income securities are obligations of the issuer to make payments of principal and/or interest on future
dates, and include, among other securities: bonds, notes and debentures issued by corporations; debt
securities issued or guaranteed by the U.S. government or one of its agencies or instrumentalities, or by a
non-U.S. government or one of its agencies or instrumentalities; municipal securities; and mortgage-
backed and asset-backed securities. These securities may pay fixed, variable, or floating rates of interest,
and may include zero coupon obligations and inflation-linked fixed income securities. The value of longer
duration fixed income securities will generally fluctuate more than shorter duration fixed income
securities. Investments in overseas markets also pose special risks, including currency fluctuation and
political risks, and it may be more volatile than that of a U.S. only investment. Such risks are generally
intensified for investments in emerging markets. In addition, there is no assurance that a mutual fund or
ETF will achieve its investment objective. Past performance of investments is no guarantee of future
results.
Additional risks involved in the securities recommended by Barnes Pettey include, among others:
• Stock market risk, which is the chance that stock prices overall will decline. The market value of
equity securities will generally fluctuate with market conditions. Stock markets tend to move in
cycles, with periods of rising prices and periods of falling prices. Prices of equity securities tend
to fluctuate over the short term as a result of factors affecting the individual companies,
industries or the securities market as a whole. Equity securities generally have greater price
volatility than fixed income securities.
•
• Sector risk, which is the chance that significant problems will affect a particular sector, or that
returns from that sector will trail returns from the overall stock market. Daily fluctuations in
specific market sectors are often more extreme than fluctuations in the overall market.
Issuer risk, which is the risk that the value of a security will decline for reasons directly related
to the issuer, such as management performance, financial leverage, and reduced demand for
the issuer's goods or services.
• Non-diversification risk, which is the risk of focusing investments in a small number of issuers,
industries or foreign currencies, including being more susceptible to risks associated with a
single economic, political or regulatory occurrence than a more diversified portfolio might be.
• Value investing risk, which is the risk that value stocks do not increase in price, not issue the
anticipated stock dividends, or decline in price, either because the market fails to recognize the
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stock’s intrinsic value, or because the expected value was misgauged. If the market does not
recognize that the securities are undervalued, the prices of those securities might not appreciate
as anticipated. They also may decline in price even though in theory they are already
undervalued. Value stocks are typically less volatile than growth stocks but may lag behind
growth stocks in an up market.
• Smaller company risk, which is the risk that the value of securities issued by a smaller company
will go up or down, sometimes rapidly and unpredictably as compared to more widely held
securities. Investments in smaller companies are subject to greater levels of credit, market and
issuer risk.
•
• Foreign (non-U.S.) investment risk, which is the risk that investing in foreign securities result in
the portfolio experiencing more rapid and extreme changes in value than a portfolio that
invests exclusively in securities of U.S. companies. Risks associated with investing in foreign
securities include fluctuations in the exchange rates of foreign currencies that may affect the
U.S. dollar value of a security, the possibility of substantial price volatility as a result of political
and economic instability in the foreign country, less public information about issuers of
securities, different securities regulation, different accounting, auditing and financial reporting
standards and less liquidity than in the U.S. markets.
Interest rate risk, which is the chance that prices of fixed income securities decline because of
rising interest rates. Similarly, the income from fixed income securities may decline because of
falling interest rates.
• Margin risk, which is the risk that margin borrowing will result in increased gain if the value of
the securities in the account goes up, but will result in increased losses if the value of the
securities in the account goes down. The custodian, acting as the Client’s creditor, will have
the authority to liquidate all or part of the account to repay any portion of the margin loan,
even if the timing would be disadvantageous to the Client. For performance illustration
purposes, the margin interest charge will be treated as a withdrawal and will, therefore, not
negatively impact the performance figures reflected on the quarterly advisory reports.
• Credit risk, which is the chance that an issuer of a fixed income security will fail to pay interest
and principal in a timely manner, or that negative perceptions of the issuer’s ability to make
such payments will cause the price of that fixed income security to decline.
• Exchange Traded Fund (ETF) risk, which is the risk of an investment in an ETF, including the
possible loss of principal. ETFs typically trade on a securities exchange and the prices of their
shares fluctuate throughout the day based on supply and demand, which may not correlate
to their net asset values. Although ETF shares will be listed on an exchange, there can be no
guarantee that an active trading market will develop or continue. Owning an ETF generally
reflects the risks of owning the underlying securities it is designed to track. ETFs are also
subject to secondary market trading risks. In addition, an ETF may not replicate exactly the
performance of the index it seeks to track for a number of reasons, including transaction
costs incurred by the ETF, the temporary unavailability of certain securities in the secondary
market, or discrepancies between the ETF and the index with respect to weighting of
securities or number of securities held.
• Management risk, which is the risk that the investment techniques and risk analyses applied
by Barnes Pettey may not produce the desired results and that legislative, regulatory, or tax
developments, affect the investment techniques available to Barnes Pettey. There is no
guarantee that a client’s investment objectives will be achieved.
• Real Estate risk, which is the risk that an investor’s investments in Real Estate Investment Trusts
(“REITs”) or real estate-linked derivative instruments will subject the investor to risks similar to
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•
those associated with direct ownership of real estate, including losses from casualty or
condemnation, and changes in local and general economic conditions, supply and demand,
interest rates, zoning laws, regulatory limitations on rents, property taxes and operating
expenses. An investment in REITs or real estate-linked derivative instruments subject the investor
to management and tax risks.
Investment Companies (“Mutual Funds”) risk, when an investor invests in mutual funds, the
investor will bear additional expenses based on his/her pro rata share of the mutual fund’s
operating expenses, including the management fees. The risk of owning a mutual fund generally
reflects the risks of owning the underlying investments the mutual fund holds.
• Commodity risk, generally commodity prices fluctuate for many reasons, including changes in
market and economic conditions or political circumstances (especially of key energy-producing
and consuming countries), the impact of weather on demand, levels of domestic production and
imported commodities, energy conservation, domestic and foreign governmental regulation
(agricultural, trade, fiscal, monetary and exchange control), international politics, policies of
OPEC, taxation and the availability of local, intrastate and interstate transportation systems and
the emotions of the marketplace. The risk of loss in trading commodities can be substantial.
• Cybersecurity risk, which is the risk related to unauthorized access to the systems and networks
of Barnes Pettey and its service providers. The computer systems, networks and devices used by
Barnes Pettey and service providers to Barnes Pettey and our clients to carry out routine business
operations employ a variety of protections designed to prevent damage or interruption from
computer viruses, network failures, computer and telecommunication failures, infiltration by
unauthorized persons and security breaches. Despite the various protections utilized, systems,
networks or devices potentially can be breached. A client could be negatively impacted as a
result of a cybersecurity breach. Cybersecurity breaches can include unauthorized access to
systems, networks or devices; infection from computer viruses or other malicious software code;
and attacks that shut down, disable, slow or otherwise disrupt operations, business processes or
website access or functionality. Cybersecurity breaches cause disruptions and impact business
operations, potentially resulting in financial losses to a client; impediments to trading; the
inability by Barnes Pettey and other service providers to transact business; violations of
laws; regulatory fines, penalties, reputational damage,
applicable privacy and other
reimbursement or other compensation costs, or other compliance costs; as well as the
inadvertent release of confidential information. Similar adverse consequences could result from
cybersecurity breaches affecting issues of securities in which a client invests; governmental and
other regulatory authorities; exchange and other financial market operators, banks, brokers,
dealers and other financial institutions; and other parties. In addition, substantial costs may be
incurred by those entities in order to prevent any cybersecurity breaches in the future.
• Alternative Investments / Private Funds risk, investing in alternative investments is speculative,
not suitable for all clients, and intended for experienced and sophisticated investors who are
willing to bear the high economic risks of the investment, which can include:
•
•
loss of all or a substantial portion of the investment due to leveraging, short-selling or
other speculative investment practices;
lack of liquidity in that there may be no secondary market for the investment and none
expected to develop;
restrictions on transferring interests in the investment;
• volatility of returns;
•
• potential lack of diversification and resulting higher risk due to concentration of trading
authority when a single adviser is utilized;
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• absence of information regarding valuations and pricing;
• delays in tax reporting;
•
•
less regulation and higher fees than mutual funds;
risks associated with the operations, personnel, and processes of the manager of the funds
investing in alternative investments.
• Closed-End Funds risk, Closed-end funds typically use a high degree of leverage. They may be
diversified or non-diversified. Risks associated with closed-end fund investments include liquidity
risk, credit risk, volatility and the risk of magnified losses resulting from the use of leverage.
Additionally, closed-end funds may trade below their net asset value.
• Structured Notes risk, Structured notes are complex financial instruments. Clients should
understand the reference asset(s) or index(es) and determine how the note’s payoff structure
incorporates such reference asset(s) or index(es) in calculating the note’s performance. This
payoff calculation may include leverage multiplied on the performance of the reference asset or
index, protection from losses should the reference asset or index produce negative returns, and
fees. Structured notes may have complicated payoff structures that can make it difficult for clients
to accurately assess their value, risk and potential for growth through the term of the structured
note. Determining the performance of each note can be complex and this calculation can vary
significantly from note to note depending on the structure. Notes can be structured in a wide
variety of ways. Payoff structures can be leveraged, inverse, or inverse-leveraged, which may
result in larger returns or losses. Clients should carefully read the prospectus for a structured
note to fully understand how the payoff on a note will be calculated and discuss these issues with
Barnes Pettey.
•
• Market risk, Some structured notes provide for the repayment of principal at maturity,
which is often referred to as “principal protection.” This principal protection is subject to
the credit risk of the issuing financial institution. Many structured notes do not offer this
feature. For structured notes that do not offer principal protection, the performance of
the linked asset or index may cause clients to lose some, or all, of their principal.
Depending on the nature of the linked asset or index, the market risk of the structured
note may include changes in equity or commodity prices, changes in interest rates or
foreign exchange rates, and/or market volatility.
Issuance price and note value, The price of a structured note at issuance will likely be
higher than the fair value of the structured note on the date of issuance. Issuers now
generally disclose an estimated value of the structured note on the cover page of the
offering prospectus, allowing investors to gauge the difference between the issuer’s
estimated value of the note and the issuance price. The estimated value of the notes is
likely lower than the issuance price of the note to investors because issuers include the
costs for selling, structuring and/or hedging the exposure on the note in the initial price
of their notes. After issuance, structured notes may not be re-sold on a daily basis and
thus may be difficult to value given their complexity.
• Liquidity, The ability to trade or sell structured notes in a secondary market is often very
limited, as structured notes (other than exchange-traded notes known as ETNs) are not
listed for trading on securities exchanges. As a result, the only potential buyer for a
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structured note may be the issuing financial institution’s broker-dealer affiliate or the
broker-dealer distributor of the structured note. In addition, issuers often specifically
disclaim their intention to repurchase or make markets in the notes they issue. Clients
should, therefore, be prepared to hold a structured note to its maturity date, or risk selling
the note at a discount to its value at the time of sale.
• Credit risk, Structured notes are unsecured debt obligations of the issuer, meaning that
the issuer is obligated to make payments on the notes as promised. These promises,
including any principal protection, are only as good as the financial health of the
structured note issuer. If the structured note issuer defaults on these obligations,
investors may lose some, or all, of the principal amount they invested in the structured
notes as well as any other payments that may be due on the structured notes.
There also are risks surrounding various insurance products that are recommended to Barnes Pettey
clients from time to time. Such risks include, but are not limited to, loss of premiums. Prior to purchasing
any insurance product, clients should carefully read the policy and applicable disclosure documents.
Clients are advised that they should only commit assets for management that can be invested for the long
term, that volatility from investing can occur, and that all investing is subject to risk. Barnes Pettey does
not guarantee the future performance of a client’s portfolio, as investing in securities involves the risk of
loss that clients should be prepared to bear.
Past performance of a security or a fund is not necessarily indicative of future performance or risk of loss.
Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary
events that would be material to a client’s evaluation of the adviser and the integrity of the adviser’s
management. Barnes Pettey has no information applicable to this Item.
Item 10 – Other Financial Industry Activities and Affiliations
Accounting Firm
Richard DeVoe is a managing partner of DeVoe Carr, PLLC, an accounting firm. If you require accounting
services, Barnes Pettey may recommend that you use DeVoe Carr, PLLC. There are no referral fee
arrangements between our firms for the recommendation. Our advisory services and related fees are
separate and distinct from the compensation paid to DeVoe Carr, PLLC for their services. You are under
no obligation to use DeVoe Carr, PLLC or Mr. DeVoe for accounting related services, and may obtain
comparable services and/or lower fees through other firms.
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Item 11 – Code of Ethics, Participation or Interest in Client Transactions
Description of Code of Ethics
Barnes Pettey has a Code of Ethics (the “Code”) which requires Barnes Pettey’s employees (“supervised
persons”) to comply with their legal obligations and fulfill the fiduciary duties owed to the Firm’s clients.
Among other things, the Code of Ethics sets forth policies and procedures related to conflicts of interest,
outside business activities, gifts and entertainment, compliance with insider trading laws and policies and
procedures governing personal securities trading by supervised persons.
Personal securities transactions of supervised persons present potential conflicts of interest with the price
obtained in client securities transactions or the investment opportunity available to clients. The Code
addresses these potential conflicts by prohibiting securities trades that would breach a fiduciary duty to
a client and requiring, with certain exceptions, supervised persons to report their personal securities
holdings and transactions to Barnes Pettey for review by the Firm’s Chief Compliance Officer. The Code
also requires supervised persons to obtain pre-approval of certain investments, including initial public
offerings and limited offerings.
Barnes Pettey will provide a copy of the Code of Ethics to any client or prospective client upon request.
Item 12 – Brokerage Practices
Factors Used to Select Custodians and/or Broker-Dealers
Barnes Pettey generally recommends that its investment management clients utilize the custody and
brokerage services of an unaffiliated broker/dealer custodians (a “BD/Custodian”) with which Barnes
Pettey has an institutional relationship. Currently, this includes Raymond James & Associates, Inc. (“RJA”
or “Raymond James”), which is a “qualified custodian” as that term is described in Rule 206(4)-2 of the
Advisers Act. Each BD/Custodian provides custody of securities, trade execution, and clearance and
settlement of transactions placed on behalf of clients by Barnes Pettey. If your accounts are custodied at
RJA, RJA will hold your assets in a brokerage account and buy and sell securities when Barnes Pettey
instructs them to. The clients will pay fees, which are withheld directly from the client’s advisory fee, to
Raymond James for custody and the execution of securities transactions in their accounts.
In making BD/Custodian recommendations, Barnes Pettey will consider a number of judgmental
factors, including, without limitation: 1) clearance and settlement capabilities; 2) quality of
confirmations and account statements; 3) the ability of the BD/Custodian to settle the trade promptly
and accurately; 4) the financial standing, reputation and integrity of the BD/Custodian; 5) the
BD/Custodian’s access to markets, research capabilities, market knowledge, and any “value added”
characteristics; 6) Barnes Pettey’s past experience with the BD/Custodian; and 7) Barnes Pettey’s past
experience with similar trades. Recognizing the value of these factors, clients may pay a brokerage
expenses in excess of that which another broker might have charged for effecting the same transaction.
In exchange for using the services of Raymond James, Barnes Pettey may receive, without cost, computer
software and related systems support that allows Barnes Pettey to monitor and service its clients’
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accounts maintained with Raymond James. Raymond James also makes available to the Firm products
and services that benefit the Firm but may not directly benefit the client or the client’s account. These
products and services assist Barnes Pettey in managing and administering client accounts. They include
investment research, both RJA’s own and that of third parties. Barnes Pettey may use this research to
service all or some substantial number of client accounts, including accounts not maintained with
Raymond James. In addition to investment research, Raymond James also makes available software and
other technology that:
provide access to client account data (such as duplicate trade confirmations and account
statements);
facilitate trade execution and allocate aggregated trade orders for multiple client
accounts;
facilitate payment of our fees from our clients’ accounts; and
provide pricing and other market data;
assist with back-office functions, recordkeeping, and client reporting.
Raymond James also offers other services intended to help Barnes Pettey manage and further develop
our business enterprise. These services may include:
technology, compliance, legal, and business consulting;
educational conferences and events;
publications and conferences on practice management and business succession; and
Raymond James may provide some of these services itself. In other cases, it will arrange for third-party
vendors to provide the services to the Firm. Raymond James may also discount or waive its fees for some
of these services or pay all or a part of a third party’s fees. Raymond James may also provide the Firm with
other benefits such as occasional business entertainment of Firm personnel.
The benefits received by Barnes Pettey through its participation in the Raymond James custodial platform
do not depend on the amount of brokerage transactions directed to Raymond James. In addition, there
is no corresponding commitment made by Barnes Pettey to Raymond James to invest any specific amount
or percentage of client assets in any specific mutual funds, securities or other investment products as a
result of participation in the program. While as a fiduciary, we endeavor to act in our clients’ best
interests, our requirement that Program clients maintain their assets in accounts at RJA will be based in
part on the benefit to Barnes Pettey of the availability of some of the foregoing products and services and
not solely on the nature, cost or quality of custody and brokerage services provided by Raymond James.
The receipt of these benefits creates a potential conflict of interest and may indirectly influence Barnes
Pettey’s choice of Raymond James for custody and brokerage services.
Barnes Pettey will periodically review its arrangements with the BD/Custodians and other broker-dealers
against other possible arrangements in the marketplace as it strives to achieve best execution on behalf
of its clients. In seeking best execution, the determinative factor is not the lowest possible cost, but
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whether the transaction represents the best qualitative execution, taking into consideration the full range
of a broker-dealer’s services, including, but not limited to, the following:
a broker-dealer’s trading expertise, including its ability to complete trades, execute and
settle difficult trades, obtain liquidity to minimize market impact and accommodate
unusual market conditions, maintain anonymity, and account for its trade errors and
correct them in a satisfactory manner;
a broker-dealer’s infrastructure, including order-entry systems, adequate lines of
communication, timely order execution reports, an efficient and accurate clearance and
settlement process, and capacity to accommodate unusual trading volume;
a broker-dealer’s ability to minimize total trading costs while maintaining its financial
health, such as whether a broker-dealer can maintain and commit adequate capital when
necessary to complete trades, respond during volatile market periods, and minimize the
number of incomplete trades;
a broker-dealer’s ability to provide research and execution services, including advice as
to the value or advisability of investing in or selling securities, analyses and reports
concerning such matters as companies, industries, economic trends and political factors,
or services incidental to executing securities trades, including clearance, settlement and
custody; and
a broker-dealer’s ability to provide services to accommodate special transaction needs,
such as the broker-dealer’s ability to execute and account for client-directed
arrangements and soft dollar arrangements, participate in underwriting syndicates, and
obtain initial public offering shares.
Brokerage for Client Referrals
Barnes Pettey does not select or recommend BD/Custodians based solely on whether or not it may receive
client referrals from a BD/Custodian or third party.
Trade Errors
Barnes Pettey’s goal is to execute trades seamlessly and in the best interests of the client. In the event a
trade error occurs, Barnes Pettey endeavors to identify the error in a timely manner, correct the error so
that the client’s account is in the position it would have been had the error not occurred, and, after
evaluating the error, assess what action(s) might be necessary to prevent a recurrence of similar errors in
the future.
Trade errors generally are corrected through the use of a “trade error” account or similar account at RJA,
as the case may be. Barnes Pettey will work with the custodian to take the appropriate measures to return
the client’s account to its intended position.
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Trade Aggregation
To the extent that the Firm determines to aggregate client orders for the purchase or sale of securities,
including securities in which the Firm’s supervised persons may invest, the Firm will generally do so in a
fair equitable manner in accordance with applicable rules promulgated under the Advisers Act and
guidance provided by the staff of the SEC and consistent with policies and procedures established by the
Firm.
Item 13 – Review of Accounts
Periodic Reviews
Investment Management Account Reviews
While investment management accounts are monitored on an ongoing basis, Barnes Pettey’s investment
adviser representatives seek to have at least one annual meeting with each client to conduct a formal
review of the clients’ accounts. Accounts are reviewed for consistency with the investment strategy and
other parameters set forth for the account and to determine if any adjustments need to be made.
Financial Planning and Consulting Services Account Reviews
Upon completion of the initial financial plan, ongoing annual review services are established, if provided
for in the client agreement. Generally, Barnes Pettey meets with clients on an annual basis; however, more
frequent reviews are not uncommon. The nature of the annual review is to evaluate the client’s progress
from the previous year based on their goals and objectives. Barnes Pettey will collaborate with the client
to update their financial information (i.e. insurance, investments, assets, income and expenses) and craft
their yearly financial planning reports. Financial planning reports are written and may consist of a net
worth statement, cash flow statement, estimated tax projections, education analysis, retirement analysis,
insurance needs analysis, estate tax calculation, and an investment analysis. Reviews are conducted by an
advisor of Barnes Pettey who is appropriately licensed to provide financial planning services. In addition,
Barnes Pettey provides financial planning services that are completed upon the delivery of the financial
plan to the client. In such situations, Barnes Pettey does not provide any ongoing reviews of the client’s
financial plan.
Other Reviews and Triggering Factors
In addition to the periodic reviews described above, reviews may be triggered by changes in an account
holder’s personal, tax or financial status. Other events that may trigger a review of an account are material
changes in market conditions as well as macroeconomic and company- specific events. Clients are
encouraged to notify Barnes Pettey of any changes in personal financial situation that might affect their
investment needs, objectives, or time horizon.
Regular Reports
Written brokerage statements are generated no less than quarterly and are sent directly from the
qualified custodian. These reports list the account positions, activity in the account over the covered
period, and other related information. Clients are also sent confirmations following each brokerage
account transaction unless confirmations have been waived.
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Barnes Pettey may also determine to provide account statements and other reporting to clients on a
periodic basis. Clients are urged to carefully review all custodial account statements and compare them
to any statements and reports provided by Barnes Pettey. Barnes Pettey statements and reports may vary
from custodial statements based on accounting procedures, reporting dates, or valuation methodologies
of certain securities.
Item 14 – Client Referrals and Other Compensation
Economic Benefits Provided by Third Parties for Advice Rendered to Clients
As disclosed in Item 5 - Fees and Compensation above, some individuals providing investment advice on
behalf of our firm are licensed insurance agents. For information on the compensation these individuals
receive, the conflicts of interest this presents, and how Barnes Pettey addresses these conflicts, refer to
Item 5 above.
As disclosed in Item 12 - Brokerage Practices above, Barnes Pettey receives an economic benefit from RJA
and their affiliates in the form of support products and services made available to Barnes Pettey and other
independent investment advisors whose clients maintain accounts at RJA. These products and services,
how they benefit Barnes Pettey, and the related conflicts of interest are described in Item 12 above. The
availability of RJA's products and services to Barnes Pettey is based solely on our participation in the
programs and not on the provision of any particular investment advice.
Barnes Pettey does not receive benefits from third parties for providing investment advice to clients.
Compensation to Non-Supervised Persons for Client Referrals
Barnes Pettey does not enter into agreements with individuals or organizations for the referral of clients.
Item 15 – Custody
All clients must utilize a “qualified custodian” as detailed in Item 12. Clients are required to engage the
custodian to retain their funds and securities and direct Barnes Pettey to utilize the custodian for the
client’s securities transactions. Barnes Pettey’s agreement with clients and/or the clients’ separate
agreements with the B/D Custodian may authorize Barnes Pettey through such BD/Custodian to debit the
clients’ accounts for the amount of Barnes Pettey’s fee and to directly remit that fee to Barnes Pettey in
accordance with applicable custody rules. Barnes Pettey is also deemed to have custody pursuant to the
authority granted by the client through standing letters of authorization (SLOAs”) to move money from
their account to a third-party.
The BD/Custodian recommended by Barnes Pettey has agreed to send a statement to the client, at least
quarterly, indicating all amounts disbursed from the account including the amount of management fees
paid directly to Barnes Pettey. Barnes Pettey encourages clients to review the official statements provided
by the custodian, and to compare such statements with any reports or other statements received from
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Barnes Pettey. For more information about custodians and brokerage practices, see “Item 12 - Brokerage
Practices.”
Item 16 – Investment Discretion
Clients have the option of providing Barnes Pettey with investment discretion on their behalf, pursuant
to a grant of a limited power of attorney contained in Barnes Pettey’s client agreement. By granting Barnes
Pettey investment discretion, a client authorizes Barnes Pettey to direct securities transactions and
determine which securities are bought and sold, the total amount to be bought and sold, and at what
price to execute trades. Clients may impose reasonable limitations in the form of specific constraints on
any of these areas of discretion with the consent and written acknowledgement of Barnes Pettey if Barnes
Pettey determines, in its sole discretion, that the conditions would not materially impact the performance
of a management strategy or prove overly burdensome for Barnes Pettey. Non-discretionary agreements
prevent Barnes Pettey from executing trades without the approval of the Client. The Client has the
unrestricted right to implement or decline any advice provided by Barnes Pettey.
See also Item 4(C), Client-Tailored Advisory Services.
Item 17 – Voting Client Securities
Barnes Pettey does not accept the authority to and does not vote proxies on behalf of clients. Clients
retain the responsibility for receiving and voting proxies for all and any securities maintained in client
portfolios.
Item 18 – Financial Information
Barnes Pettey is not required to disclose any financial information pursuant to this item due to
the following:
a) Barnes Pettey does not require or solicit the prepayment of more than $1,200 in fees six
months or more in advance of rendering services;
b) Barnes Pettey is unaware of any financial condition that is reasonably likely to impair its
ability to meet its contractual commitments relating to its discretionary authority over
certain client accounts; and
c) Barnes Pettey has never been the subject of a bankruptcy petition.
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