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BARON WEALTH MANAGEMENT, LLC
CLIENT BROCHURE
This Brochure provides information about the qualifications and business
practices of Baron Wealth Management, LLC. If you have any questions
about the contents of this Brochure, please contact us at (248) 251-0161
or via email to info@baron-wealth.com.
The information in this Brochure has not been approved or verified by
the United States Securities and Exchange Commission (“SEC”).
Registration does not imply a certain level of skill or training.
Additional information about Baron Wealth Management, LLC is
available on the SEC’s website at www.Adviserinfo.sec.gov.
Baron Wealth Management’s SEC number is: 801-71168
The firm’s CRD number is: 153117
3150 Livernois Road
Suite 250
Troy, MI 48083
(248) 251-0161
Toll Free: 888-71-BARON (22766)
info@baron-wealth.com
www.baron-wealth.com
March 14, 2025
Item 1: Cover page
ITEM 2: MATERIAL CHANGES
Registered Investment Advisers are required to report updates in the business
and service information contained in their Form ADV 1 and ADV 2 Brochures
according to the following schedule: 1) Promptly throughout the year when changes
occur and 2) no less than annually, within 90 days of the Advisor’s fiscal year end.
On March 14, 2025, Baron Wealth Management, LLC (“BWM”) filed this Form ADV
2A Brochure with the United States Securities and Exchange Commission (“SEC”)
as required to complete its 2023 fiscal year end amendment. There were no material
changes to report.
Amendments within the past year: This Brochure was previously updated on March
22, 2024, to complete our 2023 fiscal year end filing. There are no material changes
to report.
We always enjoy hearing from our clients. If you have any questions, would like any
additional information about our services, or would like a copy of our Form ADV
Brochures and our Client Relationship Summary (Form CRS), please do not
hesitate to contact us.
Baron Wealth Management, LLC
3150 Livernois Road, Suite 250
Troy, MI 48083
(248) 251-0161
Toll Free: 888-71-BARON (22766)
info@baron-wealth.com
www.baron-wealth.com
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ITEM 3: TABLE OF CONTENTS
Cover Page
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Item 2: Material Changes
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Item 3: Table of Contents
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Item 4: Advisory Business
A. Description of the Advisory Firm
B. Types of Advisory Services
1. Wealth Management Services
2. Consultation Services
3. General Education Seminars / Workshops
4. Independent Managers
C. Client Tailored Services and Client Imposed Restrictions
D. Wrap Fee Programs
E. Amounts Under Management
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Item 5: Fees, Compensation and Termination of Services
A. Compensation
1. Wealth Management Services
2. Consultation Services
3. General Education Seminars/Workshops
4. Independent Managers
B. Payment of Fees
1. Wealth Management Services
2. Consultation Services
3. General Education Seminars/Workshops
4. Independent Managers
C. Clients Are Responsible for Third Party Fees
D. Prepayment of Fees
E. Outside Compensation for the Sale of Securities to Clients
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Item 6: Performance-Based Fees & Side-By-Side Management
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Item 7: Types of Clients and Minimum Account Size
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Item 8: Methods of Analysis, Investment Strategies, and Risk
of Investment Loss
A. Methods of Analysis and Investment Strategies
1. Advisor’s Methods and Strategies
B. Material Risks Involved
C. Risks of Specific Securities Utilized
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Item 9: Disciplinary Information
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Item 10: Other Financial Industry Activities and Affiliations
A. Registration as a Broker/Dealer (“BD”)or BD Representative
B. Registration as a Futures Commission Merchant, Commodity
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Pool Operator, or a Commodity Trading Advisor
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C. Relationships Material to this Advisory Business and Possible
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Conflicts of Interests / Other Business Activities
D. Selection of Other Advisors and Compensation for Selections
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Item 11: Code of Ethics, Participation or Interest in Client
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Transactions and Personal Trading
A. Code of Ethics
B. Recommendations Involving Material Financial Interests
C. Investing Personal Money in the Same Securities as Clients
D. Trading Securities at/Around the Same Time as Clients
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Item 12: Brokerage Practices
A. Factors Used to Select Custodians and/or Broker/Dealers
1. Research and Other Soft-Dollar Benefits
2. Brokerage for Client Referrals
3. Clients Directing Which Broker/Dealer/Custodian to Use
B. Aggregating (Block) Trading for Multiple Client Accounts
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Item 13: Reviews of Accounts
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A. Frequency and Nature of Periodic Reviews
B. Reviewers
C. Factors That Will Trigger Non-Periodic Account Reviews
D. Content and Frequency of Regular Reports to Clients
Item 14: Client Referrals and Other Compensation
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A. Economic Benefits Provided by Third Parties for Advice
Rendered to Clients (Sales Awards or Other Benefits)
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B. Compensation to Non-Advisory Personnel for Client Referrals
Item 15: Custody
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Item 16: Investment Discretion
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Item 17: Voting Client Securities (Proxy Voting)
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Item 18: Financial Information
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A. Balance Sheet
B. Financial Conditions Reasonably Likely to Impair Ability to
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Meet Contractual Commitments to Clients
C. Bankruptcy Petitions in Previous Ten Years
Privacy Policy
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ADV 2B Brochure(s) follow
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ITEM 4: ADVISORY BUSINESS
A. DESCRIPTION OF THE ADVISORY FIRM.
Baron Wealth Management, LLC (“Baron Wealth Management”, “BWM”, or “Advisor”)
has been in business since March 2010, when the Advisor was initially registered with
the United States Securities and Exchange Commission (“SEC”) and notice filed in
Michigan. Baron Wealth Management is headquartered in Troy, Michigan.
BWM is 100% owned by the Beth A. Zilka Revocable Living Trust. Beth Zilka is the
Advisor’s Chief Compliance Officer.
B. TYPES OF ADVISORY SERVICES
Baron Wealth Management offers professional fee-based Wealth Management and
Consultation Services and is a fiduciary to each of its clients. The Advisor can provide
customized services to individuals, pension and profit-sharing plans, trusts, estates,
charitable organizations, corporations, other investment professionals, and business
entities. The Advisor may also offer occasional general education seminars or
workshops and access to independent managers.
The term “fee-based” means that Baron Wealth Management is an independent
investment advisor and is compensated only in the form of advisory fees paid by
investors. Baron Wealth Management is not a broker/dealer or custodial firm. Client
accounts are held by an unaffiliated custodial firm of clients’ choosing.
“Investment Advisor Representatives” are those persons who are appropriately
registered and authorized by the Advisor to deliver financial and investment advisory
services. The Investment Advisor Representatives of Baron Wealth Management are
not registered representatives of a broker/dealer and do not accept commissions for
securities recommendations.
Baron Wealth Management is not an insurance agency. Beth Zilka is separately
engaged as an independently licensed insurance agent. Ms. Zilka may receive normal
commissions paid by insurance companies when clients purchase insurance. Clients
are welcome but are never obligated to utilize any insurance product or company that
may be recommended.
Baron Wealth Management is only compensated for advisory services through an
annual retainer arrangement or via hourly and project fees, depending upon the scope
of the engagement.
Baron Wealth Management offers a complimentary general consultation to discuss
services available, to give a prospective client time to review services desired, and to
determine the possibility of a potential Client-Advisor relationship. Services begin only
after the Client and Advisor formalize the relationship with a properly executed Client
Agreement.
After the formal engagement and depending upon the scope of the engagement, the
Advisor and client will share in a data gathering and discovery process in an effort to
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determine the client’s stated needs, goals, intentions, time horizons, risk tolerance and
investment objectives, based upon information provided by the client and the nature of
services requested. The client and Advisor may complete a risk assessment,
investment policy statement, or similar document, depending upon the nature and
scope of services to be provided. Baron Wealth Management’s categories of services
are:
Wealth Management Services are comprehensive in nature and provide for
financial planning services in addition to investment management services. Wealth
Management Services involve ongoing and continuous advice and services.
Consultation Services are hourly or project-based services and generally terminate
upon the delivery of services.
General Educational Workshops and Seminars are occasionally designed for
companies and individuals and do not provide for individualized advice or service.
In conjunction with its Wealth Management Services, Baron Wealth Management
can utilize the Independent Manager platforms available via Charles Schwab &
Co., Inc., and Fidelity Brokerage Services, which provide access to institutional
industry leading institutional money managers at low minimums and with
streamlined account administration. Please refer to Item 4.B(4) of this Brochure.
1. Wealth Management Services involve ongoing and continuous financial planning
and portfolio management services. Services can be comprehensive in nature and
encompass financial planning and asset management services via an annual retainer
arrangement rather than a billing arrangement based on a percentage of assets under
management.
Baron Wealth Management focuses on providing individualized services that are
tailored to meet the stated needs and objectives of the client. In the delivery of initial
and ongoing services and based upon the client’s level of participation, the Advisor will
normally include a comprehensive review of the overall aspects of a client’s current
financial situation and consider both long and short-term objectives and goals, or as
directed by the client. After an analysis and data-gathering process and depending
upon the nature of services desired, the Advisor may engage in the following:
A review of an existing financial plan (if a plan is currently in place)
Update an existing financial plan (if applicable)
Preparation of a new financial plan (if applicable)
Existing portfolio review and analysis
Preparation of asset allocation recommendations
Preparation of a customized investment policy with the client’s participation
Recommendation of specific investments
Implementation of an investment plan
Ongoing Wealth Management and Consultations in connection with the
client’s financial plan
Ongoing management of the client’s investment portfolio
Other services that may be requested and Baron Wealth Management
agrees to provide, as identified in the Advisor’s client agreement
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The Advisor’s Wealth Management Services are provided to clients invested in stocks,
mutual funds, exchange traded funds and other assets, as outlined in the designed
investment strategies. Services and investment recommendations in connection to
assets invested in corporate retirement plans are limited to those offered within the
plan and via the plan’s contracted service providers. Baron Wealth Management may
advise on or recommend investments in private placement securities when consistent
with accredited investors’ (as defined under Rule 501 of the Securities Act of 1933, as
amended) investment goals and objectives. In such cases, the Advisor receives no
additional compensation other than its normal investment management fees.
The ongoing Wealth Management Services provided are individualized and therefore
based upon the client’s stated unique individual needs. Clients engaging Wealth
Management Services must play an active role. The Advisor requires participation in
the financial and investment review, the development of a financial plan, the
development of an investment policy or similar document, the development of the
investment plan, and the ongoing advice and recommendations. During the course of
the engagement, clients may call the office at any time during business hours to
discuss their financial plan, their portfolio or to ask questions, but the Advisor
recommends that clients initiate a meeting no less than annually. However, clients are
obligated to immediately inform the Advisor of any changes in their financial situation
to provide the Advisor with the opportunity to review the portfolio to ensure it is still
structured to help meet the client’s stated needs and objectives.
The Advisor’s ongoing services are also based upon unique individual needs as
stated by the client. Once any recommendations have been implemented, Baron
Wealth Management provides ongoing review, advice, and recommendations. The
underlying portfolio assets will be reviewed internally on a frequent basis (generally
quarterly or more often), depending upon the types of investments, market conditions,
at the discretion of the Advisor, or as may be specifically requested by the client. Any
investments placed with Independent Managers for services will generally be reviewed
quarterly if part of the Advisor’s managed portfolio.
When financial planning discussions only focus on certain client interests, needs or is
otherwise limited, clients must understand that a client’s overall financial situation,
needs, liabilities, and objectives may not be considered as a result of time and/or
service restraints placed on the Advisor’s services. Implementation of any financial
planning advice or recommendations pertaining to securities or non-securities matters,
in whole or in part, is entirely at the client’s discretion via service provider(s) selected
by the client.
Clients requiring assistance on issues relating to matters outside of financial and
investment advisory topics should consult their personal tax Advisor, legal counsel, or
other professionals for expert opinions.
Clients may make additions to and withdrawals from the account at any time, subject
to the Advisor’s right to terminate an account (particularly where the account balance
dips significantly). Clients may withdraw account assets on notice to the Advisor,
subject to the usual and customary securities settlement procedures. The Advisor
generally designs client portfolios with a long-term view (unless otherwise directed by
the client) and asset withdrawals may impair the achievement of a client’s investment
objectives.
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Portfolio additions may be in cash, cash equivalents, and securities provided that the
Advisor reserves the right to liquidate any transferred securities or decline to accept
particular securities into a client’s account. The Advisor may consult with its clients
about the options and ramifications of transferring securities when provided pre-
notification of the client’s intentions. However, clients are hereby advised that when
transferred securities are liquidated, they are subject to transaction fees, fees
assessed at the mutual fund level (i.e., contingent deferred sales charge) and/or tax
ramifications.
2. Consultation Services. Baron Wealth Management is available on a limited basis
to provide Consultation Services on an hourly or project fee basis. The Advisor can
tailor services as desired by the client. Consultation Services may be comprehensive
in nature or may only focus on certain consultation needs as directed by the client.
Advice may be provided on general issues (such as one or more various components
of financial planning) relating to such topics as financial management, risk
management, asset allocation, investment research, financial issues relating to
divorce or marital issues, general tax issues, retirement planning, educational funding,
goal setting, business owner issues; general estate issues; or other needs as
identified by the client.
Where Consultation Services only focus on certain areas of client interests, needs, or
are otherwise limited, clients must understand that a client’s overall financial and
investment needs and objectives may not be considered as a result of time and/or
service restraints placed on the Advisor’s services.
Investment Advisor Representatives may suggest the client work closely with the
client’s attorney, accountant, insurance agent, and the client’s custodian. Clients
requiring assistance on issues relating to matters outside of investment advisory
topics should consult their personal tax advisor, legal counsel, or other professionals
for expert opinions.
Implementation of any advice or recommendations pertaining to securities and/or non-
securities matters (such as insurance), in whole or in part, is entirely at the client’s
discretion via the service provider(s) of the client’s choice.
The advice provided may include recommendations for updates and reviews and
these services can be obtained under a new or amended agreement at the client’s
discretion.
3. From time to time, Baron Wealth Management may conduct General Educational
Workshops and Seminars for companies and individuals. The content of
presentations may include general information relating to wealth management,
financial planning, retirement plans, insurance strategies, college funding, estate and
retirement preparation and planning topics. Baron Wealth Management provides these
services on a complimentary basis. Where services are provided to companies or
professional organizations, a fee may apply based upon complexity, materials
provided, time and effort and other factors. The fee is based upon the Advisor’s hourly
rate (minimum $250/hour) and agreed to at the time of engagement. In each case, the
Advisor’s general Educational Workshops and Seminars do not provide individualized
advice or services. Attendees are welcome but are never under any obligation to
engage Asset Advisors for individualized services.
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4. Independent Managers. When deemed appropriate and of interest to the client,
Baron Wealth Management may recommend the services of one or more third-party
investment managers (“Independent Managers”) that may offer investment programs
designed to help clients meet their goals and objectives. Baron Wealth Management
does not receive any additional compensation in connection with the services provided
by Independent Managers.
Baron Wealth Management can utilize the Independent Manager programs available
via Charles Schwab & Co., Inc., (“Managed Account Access™”) and Fidelity
Brokerage Services (Fidelity Separately Managed Accounts®), which provide access
to institutional industry leading institutional money managers at low minimums and
with streamlined account administration. These programs enable independent
Advisors to tap into popular managers without having to negotiate separate contracts,
fees, and minimum account sizes. Services include (respectively) Schwab's or
Fidelity’s custody and brokerage services.
Baron Wealth Management will determine which Independent Managers may be
appropriate, depending upon the client’s circumstances, stated goals and objectives,
strategy desired, account size, risk tolerance, and/or other factors. The terms and
conditions under which the client shall engage the Independent Manager(s) shall be
set forth in a separate agreement with the custodian(s). If the client and Advisor agree
in writing, the Advisor shall continue to render advisory services to the client relative to
the ongoing monitoring and review of account performance. As previously noted,
Baron Wealth Management does not receive any compensation from Independent
Managers that may be recommended.
Factors that the Advisor shall consider in recommending Independent Manager(s)
include the client’s stated investment objective(s), management style, performance,
reputation, financial strength, reporting, pricing, and research.
The investment management fees charged by the designated Independent
Manager(s), together with the fees charged by the wrap fee program sponsor and
corresponding designated broker-dealer/custodian of the client’s assets, are exclusive
of, and in addition to, the Advisor’s management fee for its services.
When recommending the services of Independent Managers, clients receive the
Independent Manager’s Form ADV Part 2 Brochure and compensation information.
Clients are never under any obligation to engage the services of any investment
management firm we may recommend but are welcome to do so under a separate
engagement with the unaffiliated firm.
The Independent Manager is responsible for portfolio management, portfolio reporting
services, best execution review, quarterly reporting, trade error resolution, custodial
reconciliations, and implementation of trades within their respective programs.
Certain Independent Managers require minimum portfolio conditions as outlined in
each Manager’s disclosure materials. In such cases, participation in the program may
raise potential conflicts of interest as the Advisor may have an incentive to
recommend that clients custody assets with Charles Schwab & Co. and Fidelity.
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C. CLIENT TAILORED SERVICES AND CLIENT IMPOSED RESTRICTIONS
Baron Wealth Management focuses on providing individualized services. The Advisor
can tailor services to focus only on certain portfolio components, depending upon the
client’s wishes and/or the nature of the engagement. However, where client services
or information are limited, clients must understand that comprehensive financial and/or
investment needs and objectives may not be fully considered due to the client’s option
to receive limited services, the lack of information received, and/or client disclosure.
Due to the nature of services, clients may not impose restrictions on investing in
certain investment sectors in accordance with their values or beliefs unless otherwise
agreed by the Advisor in writing. Clients are welcome to set parameters on the
Advisor’s limited discretionary authority in writing as to types of investments and
amounts purchased or sold.
Retirement Plan Accounts: When providing services in connection with retirement
plan investments, the advice and recommendations are limited to the products and
service provider(s) available within the plan.
Baron Wealth Management attempts to be conscious of tax-related investment
considerations. However, the Advisor is not a tax professional. Clients are encouraged
to seek the guidance of their tax professional in an effort to understand how their
investments (proposed or implemented) will affect their overall tax situation.
Retirement Plan Rollovers: Baron Wealth Management is a fiduciary to each of its
clients and fiduciary duties apply to investment advice in connection with your
retirement plan account or individual retirement account within the meaning of Title I of
the Employee Retirement Income Security Act and the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. The way our firm earns
compensation (asset-based fees for managed accounts) creates some conflicts with
your interests, Therefore, we must operate under a special rule that requires us to act
in your best interest and not put our interests ahead of yours. At the time of a rollover
recommendation, we will provide you with a written disclosure discussing the reasons
the rollover is in your best interests. Also, under this special rule’s provisions, we
must:
* Meet a professional standard of care when making investment recommendations
(give prudent advice).
* Never put our financial interests ahead of yours when making recommendations
(give loyal advice).
* Provide basic information about conflicts of interests and fees while avoiding
misleading statements about these topics and investments
* Follow policies and procedures designed to ensure that we give advice that is in
your best interest.
* Charge no more than is reasonable for our services
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A client or prospective client leaving an employer typically has four options regarding
an existing retirement plan (and may engage in a combination of these options): (i)
leave the money in the former employer’s plan, if permitted, (ii) roll over the assets to
the new employer’s plan, if one is available and rollovers are permitted, (iii) roll over to
an Individual Retirement Account (“IRA”), or (iv) cash out the account value (which
could, depending upon the client’s age, result in adverse tax consequences).
When Baron Wealth Management recommends that a client roll their retirement plan
assets from a retirement account into a new or existing account (e.g., rollover IRA) to
be managed by the Advisor, it serves as a fiduciary under the Employee Retirement
Income Security Act (ERISA) and this recommendation creates a conflict of
interest. The conflict of interest exists because Baron Wealth Management
will receive an investment management fee if the funds are rolled over. Obviously, the
conflict is eliminated if the recommendation is not accepted. Our clients are never
under any obligation to rollover retirement plan assets to an account managed by
Baron Wealth Management. Our chief compliance officer remains available to address
any questions that a client or prospective client may have regarding retirement assets,
rollover recommendations, and conflicts of interest.
Client directed assets: Certain clients may engage in client-directed transactions
(investing on their own) and in such cases, the Advisor will not provide investment
suitability and/or due diligence reviews or ongoing management services for these
types of investments unless specifically agreed in writing. In the event the Advisor
agrees to complete a client-directed transaction (as requested by a client), it will do so
only as a value-added service for the client.
D. WRAP FEE PROGRAMS
Baron Wealth Management is not a wrap fee program manager or sponsor.
E. AMOUNTS OF ASSETS UNDER MANAGEMENT
Baron Wealth Management’s fiscal year end assets under management as of the
close of business on 12/31/24, consisted of $702,121,597 in 670 managed
accounts. The managed assets are owned by individuals, high net worth individuals
and corporations or other business entities.
ITEM 5: FEES AND COMPENSATION
A. FEE SCHEDULES
Baron Wealth Management is only compensated for advisory services in the following
manner: An annual retainer, hourly fees, and project-based fees (which are
dependent upon the nature and scope of the engagement and billings are based upon
the number of project hours, using the Advisor’s hourly rate as a guide).
1. Fees for Wealth Management Services are calculated on an annual retainer basis
and invoiced semi-annually in advance of services.
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The annual fee for BWM’s Wealth Management Services ranges from $5000 to
$120,000 annually. Where a client’s net worth exceeds $50 million, the minimum
annual fee is $90,000. BWM offers personalized services and the Advisor’s annual fee
is dependent on total net worth, the scope, nature, and complexity of services. The
services to be provided and the annual fee are agreed upon at engagement. BWM’s
annual fee may be re-evaluated annually and revised based upon individual or special
circumstances, changes in the scope or complexity of engagement, or other factors
determined at the Advisor’s discretion. BWM’s minimum and maximum annual fee
may be modified at the discretion of the Advisor where special circumstances exist, for
pre-existing client relationships, and/or unique individual circumstances.
If during the engagement the scope of the requested services should change or if the
client’s circumstances or the requested services should alter dramatically, the Advisor
may adjust the Wealth Management fee with a 30-day written notice. Clients are
welcome to terminate services at any time.
2. Fees for Consultation Services are determined at the time of engagement
based upon the time and effort required and/or the nature and complexity of services.
Fees are determined at the time of engagement based upon the time and effort
required and/or the nature and complexity of services. The Advisor’s minimum hourly
fee is $250. For larger projects, the Advisor may propose a project-based fee which
will be calculated by multiplying the Advisor’s hourly fee by the proposed number of
hours required to complete the project taking into consideration the effort, scope of
engagement and complexity of services. Project-based fees are agreed to at the time
of engagement.
Baron Wealth Management may require a retainer equal to ½ the proposed project fee
in order to schedule services. In these cases, the project balance is due upon the
delivery of services.
Should the client’s condition change during the course of services such that new
advice, re-evaluations, recommendations, or research are required, or the Advisor
must re-work the advice, recommendations or other services, additional fees will
apply. The Advisor will not engage in additional services that result in fees without the
client’s approval.
3. The Advisor’s General Education Seminars and Workshops may be
complimentary. From time to time, the Advisor may charge a fee for Educational
Workshops or Seminars, depending upon the nature of services, complexity of
content, materials provided, location, or at the discretion of the Advisor.
Where services are provided to companies or professional organizations, a fee may
apply based upon complexity, materials provided, time and effort and other factors.
The fee will be based upon the Advisor’s hourly rate (minimum $250/hour) and agreed
to at the time of engagement.
In each case, the Advisor’s general Educational Workshops and Seminars do not
provide individualized advice or services. Attendees are welcome but are never under
any obligation to engage Asset Advisors for individualized services. All fees and the
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Advisor’s cancellation policy (as well as refund policy, if applicable) will be clearly
noted in the offering document or invitation.
4. Independent Managers. The terms and conditions under which the client shall
engage the Independent Manager(s) shall be set forth in separate written
agreements via the custodian. If the client and Advisor agree in writing, the
Advisor shall continue to render advisory services to the client relative to the
ongoing monitoring and review of account performance.
Baron Wealth Management does not receive any additional compensation in
connection with the recommendation of Independent Managers.
B. PAYMENT OF ADVISORY FEES
1. Wealth Management Services. The advisory fees for Wealth Management
Services are calculated on an annual retainer basis and are invoiced semi-annually in
advance of services. Invoices may be sent directly to the Client and payment may be
made to the Advisor directly or may be remitted via an authorized debit to the Client’s
custodial account.
2. Consultation Services are invoiced directly. Services are normally payable at the
conclusion of services. However, as outlined in this Brochure, Baron Wealth
Management may require a retainer equal to ½ the proposed project fee in order to
schedule services. In such cases, the project balance is due upon the delivery of
services.
3. General Education Workshops and/or Seminars may be complimentary. From
time to time, the Advisor may charge a fee for Educational Workshops or Seminars,
depending upon the nature of services, complexity of content, materials provided,
location, or at the discretion of the Advisor. These fees would be payable directly to
the Advisor in order to schedule the event or participate in the event and will be clearly
noted in the offering document or invitation along with the Advisor’s cancellation policy
and refund policy (if applicable).
4. Independent Managers. In such cases where Baron Wealth Management has
been engaged to render advisory services to the client relative to the ongoing
monitoring and review of account performance of an Independent Manager, the
Advisor does charge additional fees. Further, the Advisor does not accept
compensation from any Independent Manager(s).
C. FEES ASSOCIATED WITH INVESTING
Clients are responsible for the payment of all third-party fees associated with
investing. Clients may pay transaction and brokerage commission to their
broker/dealer or other service providers (“Financial Institution[s]) as well as any fees
associated with their particular accounts (e.g., account opening, maintenance,
transfer, termination, wire transfer, retirement plan, trust fees, and all such applicable
third party fees, deferred sales charges, oddlot differentials, transfer taxes, wire
transfer and electronic fund fees, and other fees and taxes on brokerage accounts
and securities transactions). All fees paid to the Advisor for advisory services are
separate from the fees and expenses charged to shareholders of ETF’s or mutual fund
shares offered by mutual fund companies. If a mutual fund previously purchased by or
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selected by a client should impose a sales charge, a client may pay an initial or
deferred sales charge. Baron Wealth Management does not receive any portion of
these investment-related fees. Such charges, fees and commissions are exclusive of
and in addition to the Advisor’s fees. A complete explanation of the expenses charged
by a mutual fund or ETF is contained in the respective mutual fund prospectus. Clients
are encouraged to read each prospectus and securities offering documents. Please
refer to Item 12 of this Brochure for brokerage information.
D. PREPAYMENT OF FEES
Baron Wealth Management’s fees for Wealth Management Services are invoiced
as a pre-paid retainer as outlined in the Client Agreement. These services are
ongoing until either party receives notice of termination. Either party may
immediately terminate services with written notice to the other. Where services are
terminated prior to the end of a calendar quarter, the Advisor will return a pro-rated
refund of pre-paid fees.
Consultation Services are normally invoiced in arrears at the conclusion of services.
However, the Advisor may require a retainer equal to ½ of the proposed project fee at
the time of engagement. In such cases, the balance of fees due is payable at the
conclusion of services. The engagement for Consultation Services automatically
terminates upon the delivery of services or at the conclusion of the project, unless
otherwise noted in the client agreement. Services will not include any portfolio
monitoring, reviews, follow-ups, or other services. If other services are desired, clients
are welcome to secure additional or follow-up services such as Wealth Management
Services via a new or amended agreement with the Advisor. Either party may
immediately terminate Consultation Services prior to the conclusion of services upon
written notice. In such cases, the client will only be invoiced for time incurred by the
Advisor up until the effective date of termination or prepaid but unearned fees will be
refunded.
Where fees apply for General Education Workshops or Seminars, they will be set
forth in the engagement with the client. Depending upon the scope and complexity of
the project, the Advisor may require a retainer equal to ½ of the proposed project fee
at the time of engagement. In such cases, the balance of fees due is payable at the
conclusion of services. These services may be terminated / cancelled upon written
notice to the Advisor as outlined in the written agreement. In such cases, any pre-paid
retainer will be returned, less time incurred for the preparation of the presentation, if
applicable, up until the notice of termination is received. Alternatively, the Advisor will
invoice for time and effort up until the effective date of termination, at the discretion of
the Advisor.
The Advisor’s fees for portfolio management services provided in conjunction with
Independent Managers shall be invoiced in advance or arrears as coordinated
through the Client’s selected Independent Manager. In such cases, clients are
welcome to terminate services at any time and in accordance with the Agreement
executed between the Client and the Independent Manager. Information
concerning services, fees, termination of services, and other information are
outlined in Independent Manager’s Agreement.
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E. OTHER COMPENSATION FOR THE SALE OF SECURITIES OR OTHER
INVESTMENT PRODUCTS TO CLIENTS
Baron Wealth Management is a fee-based Registered Investment Advisor. Neither the
Advisor nor its supervised persons accept any compensation or commission for the
recommendation of securities products including asset-based sales charges or service
fees from the sale of mutual funds.
Insurance products may be recommended to clients to minimize clients’ exposure to
identified risks and to meet personal and/or business needs. Beth Zilka is separately
engaged as an independently licensed insurance agent and in this capacity, may
recommend, on a fully disclosed commission basis, the purchase of certain insurance
products. Advisory fees are not reduced to offset the commissions. The time spent on
this outside business activity may vary throughout the year but may entail
approximately 2% of Ms. Zilka’s time.
Baron Wealth Management is a fiduciary to each of its clients. The Advisor and its
investment advisor representatives are required to act in the best interest of clients,
consistent with the Advisor’s fiduciary duties. When making a recommendation to
utilize services associated with outside business activities, we must exercise
reasonable due diligence, care, and skill in making such a recommendation, without
placing financial or other interest ahead of our client’s interests. In addition, Baron
Wealth Management has established, maintains, and enforces written policies and
procedures reasonably designed to address conflicts of interest and fiduciary
responsibilities. Further, the Advisor maintains records pertaining to client
recommendations and how conflicts of interest were addressed.
There is never an Obligation to Purchase Products. Clients are Welcome to
Utilize Their Preferred Service Providers. Our clients are never obligated to
purchase recommended insurance products from our investment advisor
representatives. Clients always have the option to purchase recommended products
through other insurance agents that are not affiliated with Baron Wealth Management.
Clients are also welcome to disregard recommendations in whole or in part, entirely at
their discretion.
ITEM 6: PERFORMANCE-BASED FEES
AND SIDE-BY-SIDE MANAGEMENT
Baron Wealth Management’s fees associated with advisory services are not
“performance based” (based upon a share of capital gains or capital appreciation, or
performance, for any portion of funds under an advisory contract). Performance-based
compensation relationships can create a conflict of interest between a firm’s
performance-based clients and those clients who pay a fixed fee rate. Since Baron
Wealth Management does not participate in performance-based fees, the Advisor
does not engage in side-by-side management arrangements.
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ITEM 7: TYPES OF CLIENTS
AND MINIMUM CONDITIONS
The Advisor’s services are primarily offered to individuals; pension and profit-sharing
plans; trusts, estates, and charitable organizations; corporations or other business
entities.
The Advisor desires a minimum portfolio size of $500,000 for clients seeking Wealth
Management Services. BWM’s minimum annual fee is $5,000, however where a
client’s net worth exceeds $50 million, the minimum annual fee is $90,000. As noted at
Item 5,A, fees are determined at engagement. The Advisor, at its sole discretion,
reserves the right to accept portfolios that do not meet the minimum where special
circumstances exist, for family members, charitable organizations, pre-existing
relationships or where the client has the ability to meet the minimum portfolio amount
within a reasonable time period.
Investment advisory services may not be appropriate for every type of investor. Baron
Wealth Management reserves the right to decline to offer services to any person or
firm at its sole discretion.
If an account is subject to the Employee Retirement Income Security Act of 1974, as
amended, (“ERISA”), the Advisor acknowledges that Advisor is a fiduciary within the
meaning of the Act and the ERISA Client is a named fiduciary with respect to the
control or management of the assets in the Account. In each instance, our plan client
will agree to obtain and maintain a bond satisfying the requirements of Section 412 of
ERISA and to include the Advisor and the Advisor’s principals, agents, and employees
under those insured under that bond and will deliver to the Advisor a copy of the
governing plan documents. If the Account assets for which the Advisor provides
services represent only a portion of the assets of an employee benefit plan, Client will
remain responsible for determining an appropriate overall diversification policy for the
assets of such plan.
ITEM 8: METHOD OF ANALYSIS, INVESTMENT
STRATEGIES AND RISK OF LOSS
A. METHODS OF ANALYSIS AND INVESTMENT STRATEGIES
The Advisor believes each client presents a unique set of goals, values, interests,
objectives, time horizons and challenges. Baron Wealth Management provides
individualized attention to each type of investor who engages the Advisor for
services.
The Advisor conducts various client interviews and data gathering activities in an effort
to help determine an investment plan or portfolio to best fit each client’s stated
individual situation. Client participation and the client’s delivery of accurate and
complete information are critical to the Advisor’s process.
In performing its services, the Advisor shall not be required to verify any information
received from the client or from the client’s other professionals (e.g., attorney,
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accountant, etc.) and is expressly authorized to rely on such information. The Advisor
may recommend the services of itself, its Advisor Representatives in their individual
capacities as investment managers, and other professionals to implement its
recommendations. Any professional referrals (i.e., insurance firms, accounting
professionals, legal professionals, etc.) are solely a courtesy and the Advisor receives
no direct or indirect compensation as a result of referrals. Clients are welcome but are
never under any obligation to act upon any of the recommendations made by the
Advisor or to engage the services of any such recommended service firm or
professional, including the Advisor itself.
Based upon information provided by the client, the Advisor attempts to evaluate an
investor’s risk tolerance, time horizon, goals and objectives through an interview and
data-gathering process in an effort to determine an investment plan or portfolio to best
fit the investor’s profile. Client participation and the client’s delivery of accurate and
complete information are critical to the Advisor’s process.
The Advisor seeks to take an independent, balanced approach to the management of
client investment portfolios. After working with the client to identify both short-term and
long-term financial goals, a strategic investment framework can be tailored to address
these objectives. This framework comprises target asset class ranges based on
factors including the Advisor’s analysis of expected asset class returns and a client’s
investing history, tolerance for portfolio volatility, threshold for permanent losses, and
short-term portfolio liquidity needs. Upon this framework, Baron Wealth Management
seeks to build and actively manage a customized investment portfolio, combining
internally researched securities with externally managed funds (open-end mutual
funds, closed-end mutual funds, exchange-traded funds, etc.). As discussed at Items
4 and 10.D, the Advisor may also recommend investment programs offered via
unaffiliated Independent Managers.
Investment concepts are based upon a variety of sources including internal research,
screening software, and publicly available materials. Third-party research is also
utilized by the Advisor.
Prospective investments are always considered in relation to the structure of the
overall portfolio and purchased only when the Advisor feels such purchase improves
the portfolio’s overall risk-adjusted expected return potential.
Funds are researched and monitored internally by the Advisor with a process that
emphasizes investment philosophy, management quality, and overall expense ratios.
The Advisor normally sells investments when conditions warrant based on the
Advisor’s analysis rather than in accordance with a preset timetable. Changing
conditions in the client’s financial life or significant changes in market conditions may
warrant a collaborative effort with the client to modify their strategic investment
framework, which consequently may also trigger changes to investment holdings
within the portfolio.
Clients may choose to make self-directed securities transactions, which are
investments that are not reviewed and/or not recommended by the Advisor. In such
cases, the Advisor has not passed on the suitability of said investments and while the
Advisor may assist with client-directed implementation as a value-added service at the
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client’s request, the Advisor will not generally manage these types of investments
unless agreed in writing.
While the Advisor makes every effort to consider tax consequences, the sale of
investments may cause taxable gain(s) or loss(es) to the client. Clients are welcome
to consult their independent personal tax Advisor about tax consequences resulting
from transactions or any particular investment held in their account.
The Advisor provides individualized Wealth Management Services to its clients. The
Advisor can provide advisory services for portfolios ranging from conservative to
aggressive; each designed to meet the varying needs of and within the direction set
forth by the investors. The Advisor selects the portfolio best suited to their individual
needs after clients have defined their objectives, risk tolerance and time horizons and
the selection is approved by the client.
1. Advisor’s Methods and Strategies. Baron Wealth Management’s investment
strategies may be based upon a number of concepts and determined by the type of
investor. Services are customized for each individual client.
The basis for Baron Wealth Management’s investment recommendations is the
Nobel Prize winning investment strategy called “Modern Portfolio Theory (“MPT”).
MPT is a sophisticated investment decision approach that permits an investor to classify,
estimate and control both the kind and the amount of anticipated risk and return.
Fundamental to MPT is the ability to statistically quantify the relationship between risk
and return, thus determining the extent of compensated risk.
MPT is not without its critics, but the theory has been in existence for more than sixty
years. MPT assumes that investors are always rational and risk-averse, which may
not always be the case. Additionally, MPT investing assumes access to the same
information at the same time, which is not correct. Even professionals can experience
times when investment-related data is not disseminated in a timely and accurate
manner. Some experts believe that MPT cannot be reduced to a sort of mathematical
model or relied upon as a sole basis for investment decisions. It can, however, serve
as a reference point for modeling the potential of an investment portfolio. Thus, MPT
adds a singular dimension within a more comprehensive investment management
process. The concept of asset allocation or spreading investments among a number of
asset classes (domestic equities v. foreign equities; large cap stocks v. small cap
stocks; growth stocks v. value stocks; municipal bonds v. corporate bonds v.
government bonds) is Baron Wealth Management’s guiding strategy.
Baron Wealth Management believes that risk reduction is a key element to long-term
investment success therefore Baron Wealth Management implements plans by using
strategic diversified asset allocation. Strategic Asset Allocation is a lifetime
investment approach, wherein selected asset classes and the weightings of these
asset classes focus on the overall investment objective and risk tolerance of the
client. Strategic Asset Allocation is a relatively passive investment style, wherein the
assets and weightings are set and remain relatively unchanged. This strategy places
a great emphasis on minimizing portfolio turnover and trading/transaction costs.
It is important that investors and their Advisors match their portfolio design with the
client’s stated appropriate risk profile. Beyond that, risk, and one’s willingness to
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assume more or less risk should be modified as the client grows older and/or client
circumstances change.
Recommendations for or purchases of investments will be based on publicly available
reports and analysis. In the case of mutual funds, recommendations will be based on
reports and analysis of performance and managers, and certain computerized models
for asset allocation and investment timing. Market timing, stock selection and track
record investing are generally discouraged.
Portfolio holdings or recommendations are generally judged by (managers’ or
investments’) experience, track record and performance of like-kind investments. The
Advisor will actively monitor and review each portfolio. Investors should expect to
remain fully invested within the ranges of their selected asset allocation plan at all times
unless restated by the client. The Advisor generally looks to the long-term when
developing advice and recommendations based upon information provided by the client.
All investment strategies involve risk and may result in a loss of an investor’s original
investment. Many of these risks apply equally to stocks, bonds and any other
investment or security. The Advisor cannot guarantee any level of performance or that
account assets will not be lost. The Advisor does not represent, warrant, or imply that
the services or method of analysis used can or will predict future results, successfully
identify market tops or bottoms, or insulate clients from major losses due to market
corrections or crashes. No promises or assumptions can be made that the advisory
services offered by Baron Wealth Management will provide a better return than other
investment managers or strategies.
Unaffiliated Manager Analysis. Baron Wealth Management examines the
experience, expertise, investment philosophies, and past performance of independent
unaffiliated investment managers (via the Schwab or Fidelity platforms) in an attempt
to determine if the manager has demonstrated an ability to invest over a period of time
and in different economic conditions. We monitor the manager’s underlying holdings,
strategies, concentrations, and leverage as part of our overall periodic risk
assessment. A risk of investing with an unaffiliated manager who has been successful
in the past is that the manager may not be able to replicate that success in the future.
In addition, as we do not control the underlying investments in a third-party manager’s
portfolio, there is also a risk that a manager may deviate from the stated investment
mandate or strategy of the portfolio, making it a less suitable investment for our
clients. Moreover, as we do not control the manager’s daily business and compliance
operations, we may be unaware of the lack of internal controls necessary to prevent
business, regulatory or reputational deficiencies. In the event the Advisor determines
the recommended manager is not performing as expected, the Advisor will
recommend the termination of the manager’s services.
It is important to understand that investing in securities involves a risk of loss that a
client should be prepared to bear.
B. MATERIAL RISKS INVOLVED
Stock markets and bond markets fluctuate substantially over time. In addition, as
recent global and domestic economic events have indicated, performance of any
investment is not guaranteed.
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Each client’s account is managed on the basis of the client’s stated financial situation,
investment objectives and instructions. The Advisor works with the client to obtain
sufficient information from the client to provide individualized investment advice and is
reasonably available to consult with the client on an ongoing basis.
Baron Wealth Management takes the general position that investors with diverse
portfolios have a better chance of making a profit because it is difficult to accurately
predict the movement of the economy. No single strategy can be relied upon to
outperform the market. Baron Wealth Management’s goal in its analysis is not to time
the market. The Advisor generally utilizes long-term trading and short-term trading and
does not attempt to time the market.
Baron Wealth Management seeks to utilize investment strategies that are designed to
capture market rates of both return and risk. It is the Advisor’s position that thoughtful
investment selections that meet a client’s stated goals and risk profile may help keep
individual risks at an acceptable level.
Frequent trading can affect investment performance, particularly through increased
brokerage and other transaction costs and taxes. Short sales, margin transactions and
options writing generally hold greater risk. As noted in the previous section, all
investors should be aware that there is a chance of material risk of loss using any
strategy. Below is a discussion of general but important risk topics:
Management Risk – There is no guarantee that the investment techniques, risk
analysis and professional judgment utilized will produce the intended investment
results. As noted in the above section, no strategy can guarantee success. Certain
market risks cannot be controlled, such as market or economic conditions. Some risks
can be controlled to a degree and some tactics can be deployed to help guard against
risks. Portfolios may be rebalanced, or the Advisor and client may agree to hold the
portfolio’s course.
Market Risk: The price of a security, bond, mutual fund, or other investment may drop
in reaction to tangible or intangible events and conditions at any time. Economic,
political and/or issuer-specific events may cause the value of securities to rise or fall.
Because the value of investment portfolios and holdings will fluctuate, there is the risk
that a client will lose money and their investments may be worth less upon liquidation
than it was at the time of purchase. Typical investment risks include market risks
typified by a drop in a security’s price due to company specific events (such as a poor
earnings announcement or downgrade in the credit rating of company bonds) or
general market activity (such as occurs in a “bear” market when stock values fall in
general). Stock markets, especially foreign markets, are volatile and can decline
significantly in response to adverse issuer, political, regulatory, market or economic
developments.
Business Risk – There can be certain risks associated with investing in a particular
industry or market sector. For example, investments in a fund which invests in energy
sector holdings may be affected by external political or economic events affecting oil-
producing companies or countries.
Credit Risk - Credit risk is the risk that the issuer of a security may be unable to make
interest payments and/or repay principal when due. A downgrade to an issuer’s credit
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rating or a perceived change in an issuer’s financial strength may affect a security’s
value and, thus, impact the performance of the issue – and any mutual fund or
exchange-traded fund which holds it.
Inflation: When any type of inflation is present, purchasing power may be eroding at
the rate of inflation. Also referred to as purchasing power risk, this risk also reflects the
possibility that the cash flows from an investment will not be worth as much in the
future due to changes in purchasing power due to inflation.
Interest Rate Risk – Fluctuations in interest rates may cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds may become
less attractive, causing their market values and the market value of any mutual fund or
exchange-traded fund holding those bonds to decline.
Capitalization Risk - Small-cap and mid-cap companies may be hindered due to
limited resources or less diverse products or services, and their stocks have
historically been more volatile than the stocks of larger, more established companies.
Category or Style Risk – An Advisor may design various investment models with
varying types of investments and strategies. During various periods of time, one
category or style of holdings may underperform or outperform other categories and
styles. For example, during certain periods of time value-oriented mutual funds may
outperform large cap growth funds, or vice versa. The Advisor’s designed models may
exclude certain securities for financial or nonfinancial reasons. Given this, a portfolio
may forgo some market opportunities available to portfolios that do not use a similar
criterion. The factors may impact the portfolio’s exposure to other industries, sectors,
and countries, which may impact its relative performance depending on market and
economic conditions, and the portfolio’s performance may at times be better or worse
than the performance of portfolios that do not use the model’s criteria.
Defensive Risk: To the extent that the strategy attempts to hedge or take
defensive measures such as holding a significant portion of its assets in cash or cash
equivalents, the objective may not be achieved.
Legal or Legislative Risk: Legislative changes or court rulings may impact the value of
investments, or the securities’ claim on the issuer’s assets and finances.
Foreign Securities and Currency Risk - Investments in international and emerging-
market securities include exposure to risks such as currency fluctuations, foreign
taxes and regulations, and the potential for illiquid markets and political instability.
There are risks inherent in international investments, which may make such
investments unsuitable for certain clients. These include, for example, economic,
political, currency exchange, rate fluctuations, and limited availability of information on
international securities.
Passive Investing - Clients invested in passive portfolios, or “Buy and Hold” portfolios,
have the risks associated with a portfolio that is not actively managed. In particular,
these portfolios may face large and sudden drawdowns during periods of extreme
market volatility.
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Reinvestment Risk – There is a risk that future proceeds from investments may have
to be reinvested at a potentially lower rate of return (for example, at a lower interest
rate). This risk is primarily related to fixed income securities.
Concentration Risk – While the Advisor may recommend a diverse strategy, client’s
may ask the Advisor to manage a certain portion of their overall investment holdings
or may be set on certain strategies that are not as diverse as the Advisor may
recommend. There is a risk associated with having too much invested in a given
sector, type of holding, or similar concentration. Concentration risk may be further
compounded by factors such as asset correlation or performance, and may be
compounded by certain securities, or types of securities, being held in various
investment vehicles in a portfolio.
Margin Transactions: Investors utilizing margin accounts must carefully review the
margin agreement provided by the selected brokerage firm. These firms charge
interest on the funds loaned to purchase securities on margin and an investor needs
to understand the additional charges he or she may incur by opening a margin
account. Additionally, risks associated with margin accounts include: The loss of more
funds that an investor deposits into the margin which may require the investor to
deposit additional funds to avoid the forced sale of securities in the account.
Additionally, if the equity in the account falls below the maintenance margin
requirements under the law or the firm’s higher "house" requirements, the firm can sell
the securities in the account to cover the margin deficiency. Investors are also
responsible for any short fall in the account after such a sale. Additionally, the selected
firm can sell the securities in the account without contacting the investor (although as
a courtesy many firms do attempt contact). Investors are not entitled to a time
extension on margin calls. While extensions are sometimes given under certain
conditions, investors do not automatically have a right to time extensions. An investor
does not have a right to an extension of time to meet a maintenance margin call.
It is important to understand that investing in securities involves a risk of loss that a
client should be prepared to bear.
C. RISKS OF SPECIFIC SECURITIES UTILIZED
Baron Wealth Management generally seeks investment strategies that do not involve
significant risk or unusual risk beyond that of the general domestic and / or
international equity markets.
Investments in individual stocks can be risky. Some risks can be controlled, and some
risks can be guarded against, but no investment strategy can carry guarantees from
loss. Certain market risks cannot be controlled, such as market or economic
conditions. Certain strategies may be employed to adjust portfolios, or the Advisor and
client may agree to hold the portfolio’s course. Baron Wealth Management designs
portfolio strategies for the long-term, unless otherwise specifically requested in writing.
Therefore, the Advisor does not attempt to time the market.
The following is a brief summary of potential risks associated with certain types of
investments, but this information is not intended to expound on all potential risks.
Equity Securities - The major risks associated with investing in equity securities relate
to the company’s capitalization, quality of the company’s management, quality and
22
cost of the company’s services, the company’s ability to manage costs, efficiencies in
the manufacturing or service delivery process, management of litigation risk and the
company’s ability to create shareholder value (e.g., increase the value of the
company’s stock price).
Exchange Traded Funds (ETFs) - are subject to risks similar to those of stocks and
can present market and liquidity risks. They are listed on a public securities exchange
and are purchased and sold via the exchange at the listed price, which will vary based
on current market conditions and may deviate from the net asset value of the
exchange-traded fund’s underlying portfolio. There may also be a lack of an active
market for certain funds, and/or losses from trading in secondary markets. Investment
returns will fluctuate and are subject to market volatility, so that when shares are sold,
they may be worth more or less than their original cost. ETF shares are bought and
sold at market price (not Net Asset Value) and are not individually redeemed from the
fund.
Fixed Income Mutual Funds: In addition to the risks associated with investing in equity
mutual funds, fixed income mutual funds also carry the following risks: (1) Credit Risk
– the risk that a company or bond issuer may fail to pay principal and interest
payments in a timely manner; (2) Interest Rate Risk – the risk that the market value of
the bonds will go down when interest rates rise; and (3) Prepayment Risk – the risk
that a bond will be paid off early.
Equity Mutual funds include in their prospectuses narrative disclosure describing the
principal risk factors associated with a fund in addition to detailed disclosures
concerning the risks of the individual securities in which they may invest, the fund’s
broad investment objectives, its strategies to reach those objectives and the portfolio
risks accompanying those strategies. The major risks associated with investing in
equity mutual funds is similar to the risks associated with investing directly in equity
securities, including market risk, which is the risk that investment returns will fluctuate
and are subject to market volatility, so that an investor’s shares, when redeemed or
sold, may be worth more or less than their original cost. Other risks include the quality
and experience of the portfolio management team and its ability to create fund value
by investing in securities that have positive growth, the amount of individual company
diversification, the type and amount of industry diversification and the type and
amount of sector diversification within specific industries. Mutual funds tend to be tax
inefficient, and investors may pay capital gains taxes on fund investments while not
having yet sold their shares in the fund.
Indexed Funds: Indexed Funds have the potential to be affected by “tracking error
risk” which means a deviation from a stated benchmark index. Since the core of a
portfolio may attempt to closely replicate a benchmark, the source of the tracking error
(deviation) may come from a “sample index” that may not closely align to the
benchmark. While many index mutual funds are known for their potential tax efficiency
and higher “qualified dividend income” (QDI) percentages, there are asset classes
within these funds or holding periods that may not benefit. Shorter holding periods, as
well as commodities and currencies that may be part of a fund’s portfolio, may be
considered “non-qualified” under certain tax code provisions.
Money Market Funds: A money market fund is not the same as a money market
account at a bank or credit union. Money market funds are mutual funds that invest in
securities, and they can potentially lose value. These funds are not FDIC-insured.
23
Different funds might have different underlying investments, so it is important to read
each fund’s prospectus. Investors could lose money in these funds and interest rates
may be low (and variable) compared to returns available via other investment
opportunities. Inflation, which makes money itself less valuable as a currency, can
impact the value of the funds in a money market account.
Performance of Underlying Managers - Baron Wealth Management may select mutual
funds and ETFs for a client’s portfolio based on a variety of criteria. However, we
depend on the manager of such funds to select individual investments in accordance
with their stated investment strategy (as outlined in the fund prospectus). Should a
fund manager deviate from such norms, it may take the fund off course.
Options: There are numerous risks associated with transactions in options on
securities or securities indexes. A decision as to whether, when and how to use
options involves the exercise of skill and judgment, and even a well-conceived
transaction may be unsuccessful to some degree because of market behavior or
unexpected events. Therefore, option investing is not suitable for certain investors.
Fixed income investments generally are utilized as a portfolio diversification element
as well as for income deriving investments outside of equity exposure. Fixed income
strategies are subject to interest rate risk and the inherent credit risk related to the
underlying credit worthiness of the various issues and the volatility of the bond market
in general.
There are certain risks involved with investing in bonds: Government, Municipal, and
Corporate and the following is an overview of the types of risks that one should
consider: Interest rate risk; reinvestment risk; inflation risk; market risk, selection risk,
timing risk, and price risk. Additional risks for some government agency, corporate and
municipal bonds may include Legislative risk (a change in the tax code could affect the
value of taxable/tax-exempt interest income); Call risk (some corporate, municipal and
agency bonds have a “call provision” entitling their issuers to redeem them at a
specified price on a date prior to maturity). Declining interest rates may accelerate the
redemption of a callable bond, causing an investor’s principal to be returned sooner
than expected. In that scenario, investors have to reinvest the principal at the lower
interest rates. If the bond is called at or close to par value, as is usually the case,
investors who paid a premium for their bond also risk a loss of principal. In reality,
prices of callable bonds are unlikely to move much above the call price if lower interest
rates make the bond likely to be called. Additionally, there may be a liquidity risk
involved if investors may have difficulty finding a buyer when they want to sell and
may be forced to sell at a significant discount to market value. Liquidity risk is greater
for thinly traded securities such as lower-rated bonds, bonds that were part of a small
issue, bonds that have recently had their credit rating downgraded or bonds sold by
an infrequent issuer. Bonds are generally the most liquid during the period right after
issuance when the typical bond has the highest trading volume. Additional risks for
corporate and municipal bonds may include Credit risk; default risk; event risk and
duration risk.
Bank obligations, including bonds and certificates of deposit, may be vulnerable to
setbacks or panics in the banking industry. Banks and other financial institutions are
highly dependent upon short-term interest rates and may be adversely affected by
downturns in the U.S. and foreign economies and/or changes in regulations.
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Securities purchased through private placements typically fall into the realm of
alternative assets. These investments often have a low correlation to public markets
and offer essential diversification to portfolios dominated by traditional stocks and
bonds. It is important to note that these investments carry a high degree of risk for
various reasons. Securities sold through private placements are not publicly traded
and therefore, are less liquid. Additionally, investors may receive restricted stock that
may be subject to holding period requirements. Companies seeking private placement
investments tend to be in earlier stages of development and have not yet been fully
tested in the public marketplace. As disclosed in the offering document(s), an offering
may present risks that are unique to the investment, including risks related to the
operation of the business. Investing in private placements requires high risk tolerance,
low liquidity concerns, and long-term commitments. Investors must be able to afford to
lose their entire investment. For those reasons, these offerings are generally available
only to certain institutional investors and high net worth individuals and entities
(“accredited investors”).
Clients are hereby advised to read each offering document carefully before investing.
Past performance is not a guarantee of future returns. Investing in securities involves
a risk of loss that all clients should be prepared to bear.
ITEM 9: DISCIPLINARY INFORMATION
Baron Wealth Management and its management have not been involved in any legal
or disciplinary events. The Advisor and its management have not been involved in any
criminal or civil actions; administrative proceedings before the SEC or any other
federal, state of foreign regulatory authority.
The Advisor and its management have not been involved in any self-regulatory
organization proceedings. The Advisor’s record does not reflect the existence of any
data that would be material to a client’s or prospective client’s evaluation of Baron
Wealth Management or the integrity of its management.
Information pertaining to the officer of the Advisor and your particular advisory
representative(s) is contained on ADV Part 2B which is attached to this section.
ITEM 10: OTHER FINANCIAL INDUSTRY
ACTIVITIES AND AFFILIATIONS
A. REGISTRATION AS BROKER/DEALER OR REPRESENTATIVE
Neither Baron Wealth Management nor its Advisor Representatives are registered as
a broker/dealer or as Representatives of a broker/dealer and no such registrations are
pending.
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B. REGISTRATION AS A FUTURES COMMISSION MERCHANT (FCM),
COMMODITY POOL OPERATOR (CPO) OR A COMMODITY TRADING
ADVISOR (CTA)
Neither the Advisor nor its Advisor Representatives are registered as an FCM, CPO or
a CTA and no such registration are pending.
C. REGISTRATION RELATIONSHIPS MATERIAL TO THIS ADVISORY BUSINESS
AND CONFLICTS OF INTEREST
Baron Wealth Management does not have affiliated entities that would present a
possible conflict of interest. The Advisor does not operate as nor is it related to a
hedge fund or other type of private pooled investment vehicle. The Advisor does not
maintain registration relationships with any of the following:
broker-dealer, municipal securities dealer, or government securities dealer or
broker
investment company or other pooled investment vehicle (including a mutual
fund, closed-end investment company, unit investment trust, private investment
company or “hedge fund,” and offshore fund)
other investment advisor or financial planner
futures commission merchant, commodity pool operator, or commodity trading
advisor
banking or thrift institution
accountant or accounting firm
lawyer or law firm
insurance company or agency
pension consultant
real estate broker or dealer
sponsor or syndicator of limited partnerships.
As discussed at Item 5.E of this Brochure. Beth Zilka is an independently licensed
insurance agent and, in this capacity, may recommend, on a fully disclosed
commission basis, the purchase of insurance products. The following information
pertains to annuity products:
Insurance agents are required to comply with "Best Interest" rules (as adopted by Michigan
and various states) and are required to act in the best interests of clients under the
circumstances known at the time an insurance-related recommendation is made. In addition,
the following requirements apply: Care obligation: In making recommendations, an agent must
exercise reasonable diligence, care, and skill to 1. Know the consumer's financial situation,
insurance needs and financial objectives; 2. Understand the available options after making a
reasonable inquiry into the products available to the agent; 3. Have a reasonable basis to
believe the recommended option effectively addresses the consumer's financial situation,
insurance needs and financial objectives over the life of the product, as evaluated in light of the
consumer profile information; and 4. Communicate the basis the recommendation.
In the case of an exchange or replacement of an annuity, the agent must consider the whole
transaction, which includes taking into consideration whether: 1. The client / consumer will
incur a surrender charge, be subject to the commencement of a new surrender period, lose
existing benefits, such as death, living or other contractual benefits, or be subject to increased
fees, investment advisory fees or charges for riders and similar product enhancements; 2. The
replacing product would substantially benefit the consumer in comparison to the replaced
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product over the life of the product; and 3. The consumer has had another annuity exchange or
replacement and, in particular, an exchange or replacement within the preceding 60 months.
Disclosures: 1. Prior to the recommendation or sale of an annuity, the agent shall provide
prominent written disclosure to the advisory client/consumer which contains: A description of
the scope and terms of the relationship with the consumer and the agent's role in the
transaction; 2. An affirmative statement that the agent, in her/his separate capacity as a
registered investment adviser representative engages in investment advisory services but does
not receive commissions in connection with securities recommendations (only insurance
products). 3. An affirmative statement describing the insurers she is authorized, contracted (or
appointed), or otherwise able to sell insurance products for. 4. A description of the sources and
types of cash and noncash compensation to be received, including compensation (if any) for
the sale of a recommended annuity by commission as part of premium or other remuneration
received from the insurer, intermediary, or other producer or by fee as a result of a contract for
advice or consulting services (in a separate capacity as an investment adviser representative);
and 5. A notice of the /consumer's right to request additional compensation information.
Upon request of the consumer or the consumer's designated representative, a licensed agent
shall disclose: 1. A reasonable estimate of the cash compensation to be received, in range of
amounts or percentages; and 2. Whether the compensation is a one-time or multiple
occurrence amount, and if the latter, the frequency and amount of the occurrence, which may
be stated as a range of amounts or percentages; and (3) Prior to or at the time of the
recommendation or sale of an annuity, the agent shall have a reasonable basis to believe the
consumer has been informed of various features of the annuity, such as: the potential
surrender period and surrender charge; potential tax penalty if the consumer sells, exchanges,
surrenders or annuitizes the annuity; mortality and expense fees; investment advisory fees;
any annual fees; potential charges for and features of riders or other options of the annuity;
limitations on interest returns; potential changes in nonguaranteed elements of the annuity;
insurance and investment components; and market risk.
As it pertains to clients interested in annuity products, the Adviser maintains policies and
procedures related to disclosure obligations.
D. SELECTION OF OTHER MANAGERS AND ADVISOR COMPENSATION
As disclosed in Item 4.B of this Brochure, when deemed appropriate and of interest to
the client, BWM may recommend the services of unaffiliated managers, (“Independent
Managers”) which may offer investment programs designed to help investors meet
their goals and objectives. BWM will determine which Independent Manager(s) may
be appropriate, depending upon the client’s stated circumstances, stated goals and
objectives, strategy desired, account size, risk tolerance, or other factors.
The terms and conditions under which the client shall engage the Independent
Manager(s) shall be set forth in a separate custodial service agreement. If the client
and BWM agree in writing, BWM shall continue to render advisory services to the
client relative to the ongoing monitoring and review of account performance. BWM
does not receive additional compensation in connection with assets managed by the
Independent Manager(s). Clients are welcome but are never under any obligation to
utilize a recommended Independent Manager or investment management program.
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ITEM 11: CODE OF ETHICS, PARTICIPATION/ INTEREST
IN CLIENT TRANSACTIONS AND PERSONAL TRADING
A. CODE OF ETHICS
Baron Wealth Management takes the issue of regulatory compliance seriously and is
committed to maintain compliance with federal and applicable state securities laws.
Additionally, Baron Wealth Management has a position of public trust, and it is our
goal to maintain that trust; provide excellent service, good investment performance;
and advice that is suitable.
Baron Wealth Management places great value on ethical conduct. Therefore, the
ultimate goal of our internal policies is to challenge our staff to live up not only to the
letter of the law, but also to the ideals set forth by the Advisor.
Clients may be familiar with the roles fiduciaries play in various legal situations and
in certain industries. As a Registered Investment Advisor, Baron Wealth
Management is a fiduciary to each and every client.
As fiduciaries, Investment Advisors owe their clients several specific duties. According
to the SEC, an Investment Advisor’s fiduciary duties include:
Providing advice that is suitable
Providing full disclosure of material facts and potential conflicts of
interest (such that the client has complete and honest disclosure in
order to make an informed decision about services of the Advisor and
about investment recommendations);
The utmost and exclusive loyalty and good faith
Best execution of transactions under the available circumstances
The Advisor’s reasonable care to avoid ever misleading clients
Only acting in the best interests of clients.
It is Baron Wealth Management’s policy to protect the interests of each of the
Advisor’s clients and to place the clients’ interests first and foremost in each and every
situation.
Baron Wealth Management will abide by honest and ethical business practices to
include, but is not limited to:
The Advisor will not induce trading in a client’s account that is
excessive in size or frequency in view of the financial resources and
character of the account.
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The Advisor will make investment decisions with reasonable grounds to
believe that the decisions are suitable for the client on the basis of
information furnished by the customer, and we will document suitability.
The Advisor and Advisor Representatives will not borrow money from
clients.
Baron Wealth Management will not recommend the purchase of a
security without the reasonable belief that the security is registered, or
the security or transaction is exempt from registration in states where
we provide investment advice and based upon information the Advisor
receives.
The Advisor will not recommend that clients place orders to purchase
or sell a security or engage in services through a broker/dealer or agent
that is not licensed, based upon information available to the Advisor.
The Advisor’s staff shall report all required personal securities
transactions to BWM’s Chief Compliance Officer as required by the
SEC. Reportable trades for this Advisor include all but the following
exceptions:
Transactions effected pursuant to an automatic investment plan
Securities held in accounts over which the access person has no
direct or indirect influence or control
Transactions and holdings in direct obligations of the
Government of the United States
Money market instruments — bankers' acceptances, bank
certificates of deposit, commercial paper, repurchase
agreements and other high quality short-term debt instruments
Shares of money market funds
Transactions and holdings in shares of mutual funds are not
reportable, since the Advisor does not have a material
relationship with an investment company which would otherwise
require reporting
Transactions in units of a unit investment trust are not reportable
if the unit investment trust is invested exclusively in unaffiliated
mutual funds.
Baron Wealth Management will not permit and has instituted controls against insider
trading. All applicable securities rules and regulations will be strictly enforced.
Investment advisor representatives and administrative personnel who do not follow the
Advisor’s Code of Ethics or who in any way violate securities rules and regulations, or
who fail to report known or suspected violations will be disciplined or terminated,
depending upon severity. Such persons could also face action by the SEC and/or state
securities regulators.
Clients are welcome to request a copy of the Advisor’s Code of Ethics by contacting the
Advisor’s office.
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The Advisor emphasizes the unrestricted right of clients to decline to implement any
advice rendered, in whole or part. Where the Advisor is granted discretionary authority
of the client’s accounts, clients are welcome to set investment parameters and/or
limitations in writing and such direction are followed until such time the client’s instructions
are amended in writing.
B. RECOMMENDATIONS INVOLVING MATERIAL FINANCIAL INTERESTS
Baron Wealth Management does not recommend that clients buy or sell any security
in which any of Baron Wealth Management’s related persons have a material financial
interest.
C. INVESTING PERSONAL MONIES IN THE SAME SECURITIES AS CLIENTS
Baron Wealth Management and/or individuals associated with Baron Wealth
Management may have similar investment goals and objectives and as a result may
buy or sell securities for their personal accounts that may be identical to or different
from those recommended to clients. Thus, at times the interests of the Advisor’s or
staff members’ accounts may coincide with the interests of clients’ accounts. However,
at no time will the Advisor or any related person receive an added benefit or
advantage over clients with respect to these transactions nor will the Advisor nor its
associated persons will not place itself in a position to have added benefit as a result
of advice given to clients.
D. TRADING SECURITIES AT / AROUND THE SAME TIME AS CLIENTS
Baron Wealth Management and its Advisor Representatives acknowledges the
Advisor’s fiduciary responsibility to place the investment needs of clients ahead of the
Advisor and its staff. The interests of clients are held in the highest regard. At no time
will the Advisor or any related person receive an added benefit or advantage over
clients with respect to these transactions. The Advisor and its associated persons will
not place itself in a position to have added benefit as a result of advice given to
clients.
The staff of Baron Wealth Management shall not buy or sell securities for their
personal portfolio(s) where their decision is substantially derived, in whole or in part,
by reason of his or her employment unless the information is also available to the
investing public on reasonable inquiry.
The Advisor has established trading policies for its access persons. The Advisor’s
Chief Compliance Officer is responsible for the monitoring of personal trading
conducted by staff.
ITEM 12: BROKERAGE PRACTICES
A. FACTORS USED TO SELECT CUSTODIANS AND/OR BROKER/DEALERS
Where clients retain authority to implement recommendations, they are welcome to do
so in whole or in part via the financial services provider(s) of their choice.
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BWM recommends Fidelity Brokerage Services, (“Fidelity”) and Charles Schwab &
Co., Inc., (“Charles Schwab & Co.”). The Advisor is enrolled in the Fidelity and Charles
Schwab & Co. institutional programs which provide custodial and account services to
independent registered investment Advisors.
Baron Wealth Management is independently owned and operated and has no
affiliation with either of the recommended custodial firms. The Advisor
Representatives of Baron Wealth Management are not registered representatives of
any broker/dealer firm.
Factors which the Advisor considers in recommending Fidelity, Charles Schwab &
Co., or any other broker-dealer, to clients include their respective financial strength,
reputation, execution, pricing, research, and service. Fidelity and Charles Schwab &
Co. enables the Advisor to obtain many cost-effective mutual funds as well as other
securities at reasonable transaction charges. The commissions and/or transaction
fees charged by Fidelity and Charles Schwab & Co. may be higher or lower than those
charged by other broker-dealers.
Our preferred custodians also offer services designed for investors and their adviser to
provide the ability to execute trades at broker-dealers other than the custodian,
(known as "executing brokers."). The custodians’ services and fees associated with
these services are discussed in the firms’ account forms.
The Advisor takes the position that excellent customer service and trade execution
available through its preferred service providers is superior to most non-service
oriented and internet-based brokers that may otherwise be available to the general
public. The Advisor’s recommended service providers feature broad lines of products
and services that may be suitable to many types of investors with varying investable
assets. Fidelity and Charles Schwab & Co. serve the needs of a great number of
independent advisors nationwide.
In addition to the above information, Baron Wealth Management recognizes its duty to
obtain best price and execution for its clients under the circumstances available. The
decision to recommend the preferred service provider is also based upon the overall
service provided to investors and the services available to the Advisor and providing
such recommendation is consistent with the Advisor’s fiduciary duty to the client. The
Advisor also considers its experience with the service provider, the provider’s
reputation, and the quality of execution services and costs. Clients should also
evaluate these service providers before opening an account. While it is possible that
clients may pay higher commissions or transaction fees through its preferred service
provider, the Advisor has determined it currently offers the best overall value to the
Advisor and clients for the brokerage and technology provided. The Advisor shall
periodically and systematically review its policies and procedures regarding
recommending broker-dealers to its client in light of its duty to obtain best execution.
Baron Wealth Management periodically reviews other alternatives that are available to
the Advisor market. However, Baron Wealth Management believes that excellent
customer service and trade execution is superior to most non-service oriented, deep-
discount and internet/web-based brokers that may otherwise be available to the
public. Fidelity and Charles Schwab & Co. feature a broad line of products and
services that are available to every investor, regardless of the amount of investable
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assets. Both firms carefully monitor trade execution and are large and sophisticated
order senders.
Clients should also evaluate service providers before opening an account since they
are welcome to select their preferred firm. While it is possible that clients may pay
higher commissions or transaction fees through its preferred service provider, the
Advisor has determined it currently offers the best overall value to the Advisor and
clients for the brokerage, service, and technology provided.
1. RESEARCH AND OTHER SOFT DOLLAR BENEFITS
Generally speaking, soft dollars are benefits (primarily investment research and brokerage
services) that investment advisors may receive in exchange for directing trade activity
to a particular brokerage firm. Baron Wealth Management receives general research,
business-related products, and back-office administrative support services in addition
to execution from its recommended broker/dealers in connection with client securities
transactions. Therefore, the Advisor does receive benefits from its selected custodial
firms that it would not otherwise receive if it were not a Registered Investment Advisor.
As fiduciaries, Investment Advisors are obligated to act in the best interest of their
clients and cannot use client assets (including client commissions) to benefit
themselves, absent client consent. Advisors who obtain brokerage and research
services with client commissions do not have to purchase those services with their
own funds, which creates a conflict of interest for the Advisors. However, Section
28(e) of the Securities Exchange Act of 1934 provides a safe harbor for firms that
exercise investment discretion over accounts to pay for research commission dollars
generated by account transactions (“soft dollars”).
The Advisor participates in the Fidelity and Charles Schwab & Co.’s institutional
programs for independent Investment Advisors. While there is no direct linkage
between the investment advice given and the participation in a custodial firm’s
institutional program, economic benefits are received which would not be otherwise if
the Advisor did not give advice to clients. The Advisor and its clients may pay slightly
more than the lowest rate of commissions available in order to obtain various
administrative and research services. However, Baron Wealth Management has
determined in good faith and after periodic (and ongoing) review, that the fees are
reasonable in relation to the full range and quality of the brokerage, administrative and
research services provided, viewed in terms of either particular transactions or the
Advisor’s overall responsibilities with respect to the accounts over which it exercises
investment discretion. The determinative factor is whether transaction fees represent
the best qualitative execution services for our managed accounts.
The needs of our clients, the quality of services provided to our clients, and the overall
benefit of placing trades with particular brokers are weighed carefully in each situation.
Additionally, in the course of determining fair and reasonable services, the Advisor
works to negotiate the most reasonable costs available in light of the services
provided.
Baron Wealth Management may receive certain added benefits for utilizing the
recommended custodian such as research, the ability to deduct advisory fees from clients’
custodial accounts, discounts on periodicals or materials, complimentary business and
compliance newsletters, and various other non-cash services. Any general research
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received is used for the benefit of all clients. The value of products, research and
services given if any, is negligible and not a material factor. However, any benefits
received from these institutions represent a conflict of interest because the Advisor is
inclined to recommend these service providers to its clients.
Services received that benefit clients include access to a broad range of investment
products, execution of securities transactions and custody of client assets. The
investment products available through Charles Schwab & Co. and Fidelity include
some which we might not otherwise have access or that would require a significantly
higher minimum investment by our clients. Fidelity and Charles Schwab & Co. provide
access to many no-load mutual funds without transaction charges and other no-load
funds at nominal transaction charges. Additionally, Fidelity and Charles Schwab & Co.
generally does not charge its advisor clients separately for custody services but is
compensated by account holders through commissions and other transaction-related
or asset-based fees for securities trades that are executed through the service
provider or that settle into the service provider’s accounts (i.e., transactions fees are
charged for certain no-load mutual funds, commissions are charged for individual
equity and debt securities transactions). The services described in this paragraph
generally benefit you and your account.
The Advisor receives certain considerations and services that benefit the Advisor and
indirectly benefits clients. The Advisor may receive from its preferred custodial firms
(Fidelity and Charles Schwab & Co. ), without cost to the Advisor, computer software
and related systems support, which allow the Advisor to better monitor client accounts
maintained at Fidelity and Charles Schwab & Co. The Advisor may receive the
software and related support at a discount or without cost because the Advisor renders
wealth management services to clients that maintain assets at Fidelity and Charles
Schwab & Co. The software and related systems support may benefit the Advisor, but
not its clients directly. Additionally, the Advisor may receive the following benefits from
Fidelity and Charles Schwab & Co.: Receipt of duplicate client confirmations and
bundled duplicate statements; access to a trading desk that exclusively services its
institutional advisor program participants; access to block trading which provides the
ability to aggregate securities transactions and then allocate the appropriate shares to
client accounts; and access to an electronic communication network for client order
entry and account information. These services assist the Advisor in coordinating its
services with the custodial firms in a more efficient manner.
Services that generally benefit only the Advisor are those other benefits intended to
help the Advisor manage and further develop its business enterprise. These services
include educational conferences and events as well as technology. Services include
general compliance, legal and business consulting as well as publications and
conferences on practice management and business succession. The service providers
may also offer access to employee benefits providers, human capital consultants and
insurance providers. Charles Schwab & Co. and Fidelity may provide these services
themselves and in other cases, they will arrange for third-party vendors to provide
services to the Advisor. These service providers may also discount or waive fees for
some services or pay all or a portion of a third-party’s fees. Our service providers may
also provide us with other benefits such as occasional business entertainment of our
personnel.
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It is possible that BWM and its Advisory Representatives may also receive travel,
meals and lodging when evaluating and performing due diligence on investment and
mutual fund managers. The Chief Compliance Officer monitors all gifts and other
considerations. The Advisor will not permit the acceptance of any entertainment
related events including, but not limited to, sporting events, concerts, or shows.
In fulfilling its duties to its clients, the Advisor endeavors at all times to put the interests
of its clients first. Clients should be aware however, that the Advisor’s receipt of
economic benefits from a broker-dealer or other service provider(s) creates a conflict
of interest since these benefits may influence the Advisor’s choice of broker-dealer
over another broker-dealer that does not furnish similar software, systems support, or
services.
2. BROKERAGE FOR CLIENT REFERRALS
Baron Wealth Management receives no referrals from a broker/dealer or third party in
exchange for using that broker/dealer or third party.
3. CLIENTS DIRECTING WHICH BROKER/DEALER/CUSTODIAN TO USE
Financial Planning and Consultation clients are welcome to utilize any service provider
they may choose and are welcome to implement any advice or recommendations in
whole or in part.
Clients are welcome to utilize the service provider of their choice, and in such cases,
will direct the Advisor to use their firm of choice (via written direction). If the client
requests the Advisor to arrange for the execution of securities brokerage
transactions for the client’s account, the Advisor shall direct such transactions
through their selected broker-dealer until alternative directions are provided in
writing. As disclosed in the Advisor’s Client Agreement, the Advisor cannot
guarantee best execution of transactions in these cases, due to limitations that may
be imposed by the client’s service provider either on the Advisor or in connection
with transactions.
In such cases, the client will negotiate terms and arrangements for the account with
that broker-dealer, and the Advisor will not seek better execution services or prices
from other broker-dealers or be able to “batch” client transactions for execution
through other broker-dealers with orders for other accounts managed by the Advisor
(as described below). As a result, the client may pay higher commissions or other
transaction costs or greater spreads, or receive less favorable net prices, on
transactions for the account than would otherwise be the case. Subject to its duty of
best execution, the Advisor may decline a client’s request to direct brokerage if, in the
Advisor’s sole discretion, such directed brokerage arrangements would result in
additional operational difficulties.
B. AGGREGATION (BLOCK) TRADING FOR MULTIPLE CLIENT ACCOUNTS
Transactions for each client generally will be effected independently, unless the
Advisor decides to purchase or sell the same securities for several clients at
approximately the same time. The Advisor may (but is not obligated to) combine or
“batch” such orders to obtain best execution, to negotiate more favorable commission
34
rates, or to allocate equitably among the Advisor’s clients, differences in prices and
commissions or other transaction costs that might have been obtained had such
orders been placed independently. Due to the individualized nature of services,
however, large orders of securities are not always consistent with the nature of the
Advisor’s services. Aggregation is undertaken in firms processing large orders of
securities in order to realize more effective trade execution and the cost efficiencies
that come from executing larger order sizes. In each case, the Advisor strives to
allocate investment opportunities or trades among its clients in a manner that is fair
and equitable and based on each client’s stated investment objectives.
Normally, under this procedure, transactions will generally be averaged as to price
and allocated according to the Advisor’s standard allocation procedure. This
procedure considers the circumstances of each trade and always strives for fairness
and cost-effectiveness to the client. In most cases when the Advisor executes only a
partial fill of a targeted buy order, allocations will prioritize complete fills for clients with
the most available cash as a percentage of portfolio assets. Likewise, when the
Advisor executes only a partial fill of a targeted sell order, allocations will prioritize
complete fills for clients with the least available cash as a percent of portfolio assets.
To the extent that the Advisor determines to aggregate client orders for the purchase
or sale of securities, including securities in which the Advisor’s Representatives may
invest, the Advisor shall normally do so in accordance with applicable rules
promulgated under the SEC’s Investment Advisors Act and no-action guidance
provided by the staff of the SEC. An allocation statement will be prepared, and any
special circumstances or conditions will be outlined in connection with each event. The
Advisor shall not receive any additional compensation or remuneration as a result of
the aggregation.
Certain issues may impact the Advisor’s allocation under the particular circumstances
and in such cases, the allocation will be made based upon other relevant factors,
which may include: (i) when only a small percentage of the order is executed, shares
may be allocated to the account with the smallest order or the smallest position or to
an account that is out of line with respect to security or sector weightings relative to
other portfolios, with similar mandates; (ii) allocations may be given to one account
when one account has limitations in its investment guidelines which prohibit it from
purchasing other securities which are expected to produce similar investment results
and can be purchased by other accounts; (iii) if an account reaches an investment
guideline limit and cannot participate in an allocation, shares may be reallocated to
other accounts (this may be due to unforeseen changes in an account’s assets after
an order is placed); (iv) in cases where a small proportion of an order is executed in all
accounts, shares may be allocated to one or more accounts on a random basis.
Baron Wealth Management receives no additional benefit as a result of the proposed
aggregation.
Trade error policy: The Advisor requires its personnel to carefully implement
investment decisions. Nevertheless, if a trade error occurs, it is the Advisor’s policy to
correct the error as soon as possible and in such a manner that the affected client is
not disadvantaged and bears no loss. The Advisor utilizes a trade-error account at
Fidelity and Charles Schwab & Co., as needed, to process trade error
reimbursements. For accounts that are held at Fidelity, any gains as the result of a
trade error will be retained by Fidelity and deposited into a separate account. Fidelity
35
donates these funds in accordance with their then-current donation policies. Charles
Schwab & Co. also retains gains from errors and donates the funds in accordance
with their then current internal policy.
Trading Away: Clients may incur transaction costs in addition to any commissions
charged by the broker-dealer when securities traded over the counter are effected on
their behalf through the broker-dealer on an agency basis. Broker custody of client
assets may limit or eliminate the Advisor’s ability to obtain best price and execution of
transactions in over-the counter securities.
ITEM 13: REVIEW OF ACCOUNTS
A. FREQUENCY AND NATURE OF PERIODIC REVIEWS / THE REVIEWERS
Wealth Management Services involve continuous and ongoing services to include
frequent monitoring and internal review of portfolio assets on a quarterly, monthly, or
perhaps a more frequent basis. The frequency of and processes for the internal
portfolio reviews are dependent upon the nature and complexity of the portfolio and at
the discretion of the Advisor. Reviews may also occur at the time of significant
deposits or withdrawals. Reviews generally entail analyzing securities, sensitivity to
various markets, investment results and other factors. The Advisor may also review a
portfolio if the client’s asset allocation deviates over the target acceptable limits, at
which time portfolio action is considered. Wealth Management clients also receive
ongoing guidance and recommendations regarding Financial Planning issues. Any
investments placed with Independent Managers for services will generally be reviewed
quarterly if part of the Advisor’s managed portfolio.
Individual reviews (with clients) are conducted as requested by the client, at the
Advisor’s discretion, or according to the interval agreed upon in the Client Agreement.
The timing of reviews conducted with clients are guided by the client’s stated
objectives or at the Advisor’s discretion, however, the Advisor prefers clients initiate
meetings at least annually. In addition, clients are obligated to contact the Advisor
when there exists a real or potential change in the clients’ financial condition. This
prompt notification gives the Advisor the opportunity to review the clients’ new
information and as a result the Advisor and client can help ensure the investment
strategies continue to be appropriate based on client’s data and stated objectives.
The Advisor is available to provide Consultation Services on an hourly or project
basis. These services are not ongoing in nature and terminate upon the conclusion of
services unless otherwise outlined in the Client Agreement. While the advice provided
may include a recommendation for reviews or meetings at a later date, the client is
welcome but never obligated to engage the Advisor for additional and/or future
services. In such cases, additional or follow-up services can be conducted via a new
or amended agreement.
B. REVIEWERS
Reviews are conducted by BWM’s investment advisor representatives under Beth
Zilka’s direction.
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C. FACTORS THAT MAY TRIGGER NON-PERIODIC ACCOUNT REVIEWS
The timing of Internal portfolio reviews may also be guided by the underlying assets of
the portfolio, individual circumstances as reasonably known by the Advisor, market
conditions and the request of the client. Reviews may also be triggered by material
market, economic or political events. As noted in Item B above, reviews may also be
triggered by reported changes in the client’s financial situation (which may include but
are not limited to: Termination of employment, physical relocation, inheritance, or
retirement).
D. CONTENT AND FREQUENCY OF REGULAR REPORTS
Clients can expect to receive confirmation statements from all transactions and a
monthly/quarterly statement, directly from their custodial firm. The custodian’s
quarterly reports detail account value, net change, portfolio holdings, and all account
activity. The Advisor may prepare additional portfolio data or post meeting
communications at the Advisor’s discretion.
ITEM 14: CLIENT REFERRALS
AND OTHER COMPENSATION
A. ECONOMIC BENEFITS PROVIDED BY THIRD PARTIES FOR ADVICE
RENDERED TO CLIENTS (INCLUDES SALES AWARDS OR OTHER PRIZES)
Baron Wealth Management does not receive any economic benefit, directly or
indirectly from any third party in connection with advice rendered to Baron Wealth
Management clients other than the custodial benefits described at Item 12.A(1).
As previously disclosed, Ms. Zilka is an independently licensed insurance agent and,
in this capacity, may recommend, on a fully disclosed commission basis, the
purchase of certain insurance products. Ms. Zilka does not participate in any
programs that offer sales awards, prizes, or other similar incentives.
B. COMPENSATION TO NON-ADVISORY PERSONNEL FOR REFERRALS
Baron Wealth Management does not directly or indirectly compensate any person
(who is not part of Baron Wealth Management’s advisory personnel) or firm in
exchange for client referrals.
ITEM 15: CUSTODY
Baron Wealth Management does not accept custody of client funds or securities with
the exception of its ability to deduct contractually agreed upon investment advisory
fees from client custodial accounts with the appropriate client authorization. Clients’
accounts are held at Fidelity or Charles Schwab & Co., Members FINRA/SIPC, or the
client’s selected custodial firm.
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The Advisor will only have access to custodial accounts where client authorization has
been granted, as needed to implement trades via written authorization and as noted
above, to deduct contractually agreed upon investment advisory fees. Access to client
accounts may be deemed custody by the SEC unless certain provisions are in place.
Clients can expect to receive regular and transactional account statements from their
custodian(s) and clients should carefully review those statements. If clients find that
statements are not being received directly or if statements contain any errors, they
should promptly contact Baron Wealth Management and their custodial firm. Clients
must also promptly report address changes to the Advisor and their custodial firm.
In all cases, clients have a direct and beneficial interest in their securities (individual
ownership), rather than an undivided interest in a pool of securities. Execution of
transactions and custody of client funds and securities are services provided by the
client’s selected brokerage/custodial services provider(s).
ITEM 16: INVESTMENT DISCRETION
Clients engaging the Advisor for Wealth Management Services have the ability to
leave standing instructions with the Advisor to refrain from investing in particular
industries, invest in limited amounts of securities and to re-balance portfolios (also
termed as “limited discretion”).
With the client’s authorization as provided in the custodial account forms and the
Baron Wealth Management’s Client Agreement, the Advisor will maintain limited
discretionary trading authority to execute securities transactions in the investor’s
portfolio within investor’s designated investment objectives, to include the securities to
be bought and sold, and the amount of securities to be bought and sold. The Advisor
will not hold full power of attorney, nor will the Advisor ever have authority to withdraw
funds or to take custody of investor funds or securities other than the ability to deduct
contractually agreed advisory fees via investor’s qualified custodian with the client’s
authorization.
The Advisor also may render non-discretionary management services to clients
relative to: (1) variable life/annuity products that they may own, and/or (2) their
individual accounts held through employer-sponsored retirement plans. In so doing,
the Advisor either directs or recommends the allocation of client assets among the
various mutual fund subdivisions that comprise the variable life/annuity product or the
retirement plan. The client assets shall be maintained at either the specific insurance
company that issued the variable life/annuity product, which is owned by the client, or
at the custodian designated by the sponsor of the client’s retirement plan. Investments
and service providers relative to Plan offerings are limited to only those available
through the respective Plans and are determined by the Plan Sponsor(s).
ITEM 17: VOTING CLIENT SECURITIES (PROXIES)
Clients retain the authority to vote proxies. The Advisor will not take action with
respect to any securities or other investments that become the subject of any legal
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proceedings, including bankruptcies. Since the Advisor does not vote proxies, its
policy is to not provide consultations relating to proxy issues.
ITEM 18: FINANCIAL INFORMATION
A. BALANCE SHEET
Baron Wealth Management does not require nor solicit prepayment of more than
$1200 in fees per client, six months or more in advance of services and therefore is
not required to include a balance sheet with this brochure.
B. FINANCIAL CONDITIONS REASONABLY LIKELY TO IMPAIR THE ADVISOR’S
ABILITY TO MEET CONTRACTUAL COMMITMENTS TO CLIENTS
Neither Baron Wealth Management nor its management have any financial conditions
that are reasonably likely to impair its ability to meet contractual commitments to
clients.
C. BANKRUPTCY PETITIONS IN PREVIOUS TEN YEARS
Baron Wealth Management has never been party to a bankruptcy.
PRIVACY POLICY
As an SEC regulated Registered Investment Advisor, Baron Wealth Management is
covered under the definition of a “financial institution” in the Federal Gramm-Leach-
Bliley Act (the “Act”). The Advisor is therefore subject to Act as well as the rules of
privacy imposed on Investment Advisors under the SEC’s Regulation S-P (the
“Privacy Rule”).
Privacy of nonpublic personal information is an issue that the staff of Baron Wealth
Management takes seriously. To maintain compliance with the Act and the Privacy
Rule, every broker, dealer, investment company and investment Advisor is required
to adopt policies and procedures reasonably designed to safeguard customer and
consumer records and information. Baron Wealth Management has adopted a
Privacy Policy to protect clients and consumers.
In its role as Investment Advisor, Baron Wealth Management routinely collects
nonpublic personal information from clients and prospective clients. This information
generally will include but is not limited to:
Information provided from applications, forms and other information
provided to us either verbally or in writing, and include but are not limited to
your name, address, phone number, account information, social security
number, assets, employment, income, and debt
Data about your accounts, transactions, and parties to transactions; health
and beneficiary information (such as may pertain to planning issues)
Information from other outside sources
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Any other data that is deemed to be nonpublic personal information as
defined by the Act and Regulation S-P.
Baron Wealth Management values our clients’ trust and confidence. We will never
sell the nonpublic personal information we obtain from consumers or clients.
All information provided by clients or prospective clients to the Advisor, (including
the Advisor’s personnel), and information and advice furnished by the Advisor to
clients, shall be treated as confidential and shall not be disclosed to unaffiliated
third parties, except as directed by clients with written authorization, by application
to facilitate the investment advisory services offered by the Advisor via an affiliated
or unaffiliated financial services provider (such as the client’s custodial firm or
broker/dealer), or as required by any rule, regulation or law to which the Advisor
and its staff may be subject.
Baron Wealth Management maintains clients records in a controlled environment
and records (electronic and otherwise) are only available to authorized persons of
the Advisor who have a need to access client information in order to deliver
services, provide administrative support, or to respond to client requests.
The Advisor has made reasonable efforts and conducts periodic tests to ensure
that its electronic network is secure.
Baron Wealth Management’s position on protecting non-public personal
information extends beyond the life of the Advisory Agreement. Client information
is retained in a protected manner for the time period required by regulators (five
years from the date of last use) and thereafter is safely destroyed via in-house
shredding or a contracted secure shredding service.
Consumers (not clients) who provide information during an initial consultation or for
other purposes but do not go on to become clients of the Advisor also receive
privacy protection. Original information will be promptly returned in person or via
the mail if the Advisor’s services are not engaged. Alternatively, if nonpublic
personal information is contained in copies of documents, notes or some other
media, this information will be securely filed for a period of up to one year
(depending upon likelihood of engagement) before being shredded in-house or via
our secure shredding service.
Clients are encouraged to discuss any questions regarding Baron Wealth
Management’s privacy policies and procedures with Beth Zilka or their investment
adviser representative.
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