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Item 1 – Cover Page
BCR Wealth Strategies
1952 Urban Center Parkway Vestavia, AL 35242-2594
(205) 298-1234
www.bcrwealth.com
July 23, 2025
This Brochure provides information about the qualifications and business practices of
BCR® Wealth Strategies. If you have any questions about the contents of this Brochure, please
contact us at (205) 298-1234 or at lbirchfield@bcrwealth.com. The information in this
Brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority.
BCR Wealth Strategies is a registered investment adviser. Registration of an Investment
Adviser does not imply any level of skill or training. The oral and written communications of
an Adviser provide you with information about which you determine to hire or retain an
Adviser.
Additional information about BCR Wealth Strategies also is available on the SEC’s website at
www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known as a
CRD number. The CRD number for BCR Wealth Strategies is 119670.
Item 2 – Material Changes
This Item of the Brochure will discuss only specific material changes that were made to this
Brochure since the last annual update. We had no material changes since the last annual
update of our Brochure was January 1, 2025.
Currently, our Brochure may be requested by contacting Lindsay Birchfield, Chief Compliance
Officer at (205) 298- 1234 or lbirchfield@bcrwealth.com. Additional information about BCR
Wealth Strategies including the firm’s Brochure is also available via the SEC’s website
www.adviserinfo.sec.gov.
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Item 3 -Table of Contents
Item 1 – Cover Page .................................................................................................................................................i
Item 2 – Material Changes ................................................................................................................................... ii
Item 3 -Table of Contents ................................................................................................................................... iii
Item 4 – Advisory Business ................................................................................................................................. 1
Item 5 – Fees and Compensation ...................................................................................................................... 3
Item 6 – Performance-Based Fees and Side-By-Side Management ..................................................... 5
Item 7 – Types of Clients ...................................................................................................................................... 5
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ............................................. 5
Item 9 – Disciplinary Information .................................................................................................................... 7
Item 10 – Other Financial Industry Activities and Affiliations .............................................................. 7
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading ........................................................................................................................................................................ 8
Item 12 – Brokerage Practices ........................................................................................................................... 8
Item 13 – Review of Accounts ............................................................................................................................ 9
Item 14 – Client Referrals and Other Compensation .............................................................................. 10
Item 15 – Custody ................................................................................................................................................. 11
Item 16 – Investment Discretion .................................................................................................................... 11
Item 17 – Voting Client Securities .................................................................................................................. 11
Item 18 – Financial Information ..................................................................................................................... 12
Marshall Peter Rathmell..................................................................................................................................... 13
Sandra Mitchell Cleveland ................................................................................................................................. 16
Harold Sasnowitz .................................................................................................................................................. 19
Timothy Robert Jones ......................................................................................................................................... 22
Lindsay Walker Birchfield ................................................................................................................................. 25
Spencer E. Lawson ................................................................................................................................................ 27
James H. McCown .................................................................................................................................................. 29
Annalise Sutherland ............................................................................................................................................. 31
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Item 4 – Advisory Business
Marshall Rathmell is majority owner of BCR Wealth Strategies which has been providing
advisory services since 2002. As of January 11, 2025, BCR Wealth Strategies managed
$404,481,198 on a discretionary basis.
BCR Wealth Strategies offers financial planning and wealth management, consulting and
investment management services to individuals, pension and profit sharing plans, trust
estates, charitable organizations, corporations and business entities. BCR Wealth Strategies,
depending upon the engagement, offers its services on a fee basis which may include hourly
and/or fixed fees as well as fees based upon assets under management.
Prior to engaging BCR Wealth Strategies to provide any of the foregoing investment
advisory services, the client will be required to enter into one or more written agreements
with BCR Wealth Strategies setting forth the terms and conditions under which BCR Wealth
Strategies shall render its services.
Financial Planning and Consulting
BCR Wealth Strategies offers a broad range of financial planning and consulting services
(which may include tax-related services, litigation support and expert witness services as well
as other non-investment related matters). A financial plan consists of the following topics as
applicable: clarifying and prioritizing goals, cash management, retirement planning, education
planning, risk management, income tax planning, estate tax planning and investment planning.
BCR Wealth Strategies may recommend the services of itself and/or other professionals to
implement financial planning and consulting recommendations. Clients are advised that a
conflict of interest exists if BCR Wealth Strategies recommends its own services. A client is
under no obligation to act upon any of the recommendations made by BCR Wealth
Strategies under a financial planning/consulting engagement and/or engage the services of
any such recommended professional, including BCR Wealth Strategies. The client retains
absolute discretion over the implementation of all such financial planning/consulting
decisions and is free to accept or reject any of BCR Wealth Strategies’ recommendations.
Investment Management Services
Based on a client’s individual circumstances, BCR Wealth Strategies will manage a client
portfolio(s) of investment assets. Clients may grant BCR Wealth Strategies discretionary
authority to manage client portfolios by arranging for the purchase and sale of client
investments through the client’s investment account(s), or BCR Wealth Strategies may
provide nondiscretionary services requiring the consent of the client prior to BCR Wealth
Strategies arranging for the purchase or sale of any investment.
BCR Wealth Strategies will primarily allocate clients’ investment management assets among
mutual funds and exchange traded funds. BCR Wealth Strategies may also exercise
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discretionary authority provided by the client to select a third party, unaffiliated investment
manager to the extent it determines necessary for specific investment management services,
primarily involving the management of large fixed income securities portfolios.
BCR Wealth Strategies also may render non-discretionary advice to clients relative to: (1)
variable life/annuity products that they may own, and/or (2) their individual employer-
sponsored retirement plans. In so doing, BCR Wealth Strategies either directs or recommends
the allocation of client assets among the various mutual funds available within the variable
life/annuity product or retirement plan. The client assets shall be maintained at either the
specific insurance company that issued the variable life/annuity product which is owned by
the client, or at the custodian designated by the sponsor of the client’s retirement plan.
When we provide investment advice to you regarding your retirement plan account or
individual retirement account, we are fiduciaries within the meaning of Title I of the Employee
Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are
laws governing retirement accounts. The way we make money creates some conflicts with
your interests, so we operate under a special rule that requires us to act in your best interest
and not put our interests ahead of yours.
Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations
(give prudent advice);
•
Never put our financial interests ahead of yours when making recommendations
(give loyal advice);
•
Avoid misleading statements about conflicts of interest, fees, and investments;
•
Follow policies and procedures designed to ensure that we give advice that is in your
best interest;
•
Charge no more than is reasonable for our services; and
•
Give you basic information about conflicts of interest.
Retirement Plan Consulting
BCR Wealth Strategies provides consulting services in connection with a “participant
directed” retirement plan established pursuant to Section 404(c) of Employee Retirement
Income Security Act (“ERISA”). BCR Wealth Strategies provides services on either a
discretionary or non-discretionary basis based on the consulting agreement.
Information for all clients:
Each client is advised that it remains such person’s responsibility to promptly notify BCR
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Wealth Strategies if there is ever any change in such person’s financial situation or
investment objectives for the purpose of reviewing, evaluating, or revising BCR Wealth
Strategies’ previous recommendations and/or services.
Item 5 – Fees and Compensation
Financial Planning and Consulting
BCR Wealth Strategies will charge a fixed fee and/or hourly fee for these services. BCR
Wealth Strategies’ financial planning and consulting fees are negotiable, but generally
range from a fixed fee of $1,500 to $10,000, or up to $500 on an hourly rate basis,
depending upon the level and scope of the services and the BCR Wealth Strategies
professional rendering the financial planning and/or the consulting services. Certain clients
that require more complex financial planning and consulting may be subject to additional
fees.
The annual fee for investment management services provided are based upon a percentage
(%) of the market value of the Assets under management in accordance with the fee
schedule in the Agreement signed by the Client. BCR Wealth Strategies considers cash to be
an asset class and part of Assets under management and subject to the same fee calculation
as the Client’s non-cash investments.
For financial planning and/or consulting services, BCR Wealth Strategies requires one-half
of the financial planning/consulting fee (estimated hourly or fixed) payable upon entering
the written agreement. The balance is generally due upon delivery of the financial plan or
completion of the agreed upon services. Either party may terminate the agreement by
written notice to the other. In the event the client terminates BCR Wealth Strategies’
financial planning and/or consulting services, any additional balance may be negotiated
between BCR Wealth Strategies and the client.
Investment Management Services
In the event the client determines to engage BCR Wealth Strategies to provide investment
management services, BCR Wealth Strategies shall do so on a fee-only basis. If engaged, BCR
Wealth Strategies shall charge an annual fee, up to 1.25%, based upon a percentage of the
market value of the assets being managed by BCR Wealth Strategies. BCR Wealth Strategies’
annual fee shall be prorated and charged quarterly, in advance, based upon the market
value of the assets on the last day of the previous quarter. In some cases, fees are
negotiable.
BCR Wealth Strategies requires a minimum fee of $6,250 per year and may be charged an
annual administrative fee of $300. BCR Wealth Strategies retains the discretion to
negotiate the minimum fee on a client-by-client basis. Client facts, circumstances and needs
are considered in determining the fee schedule. These include the complexity of the client,
assets to be placed under management, anticipated future additional assets; related
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accounts; portfolio style, account composition, reports, among other factors. The specific
annual fee schedule is identified in the contract between the adviser and each client.
BCR Wealth Strategies may offset all or a portion of fees charged to a client for financial
planning/consulting services if a client elects, based on such services, to retain BCR Wealth
Strategies for investment management services.
BCR Wealth Strategies may only implement its investment management recommendations
after the client has arranged for and furnished BCR Wealth Strategies with all information
and authorization regarding accounts with appropriate custodians.
In its agreement with BCR Wealth Strategies, clients may authorize BCR Wealth Strategies to
debit the client’s custodial account(s) for the amount of BCR Wealth Strategies’ fee. BCR
Wealth Strategies may also invoice clients for fees.
The client may make additions to and withdrawals from account(s) at any time, subject to
BCR Wealth Strategies’ right to terminate an account. If assets are deposited into or
withdrawn from an account after the inception of a quarter, the fee payable with respect to
such assets will not be adjusted or prorated based on the number of days remaining in the
quarter. Clients may withdraw account assets on notice to BCR Wealth Strategies. BCR
Wealth Strategies designs its portfolios as long-term investments and assets withdrawals
may impair the achievement of a client’s investment objectives.
An Agreement between BCR Wealth Strategies and the client will continue in effect until
terminated by either party pursuant to the terms of the Agreement. BCR Wealth Strategies’
annual fee shall be prorated through the date of termination and any remaining balance
shall be charged or refunded to the client, as appropriate, in a timely manner.
Additions may be in cash or securities provided that BCR Wealth Strategies reserves the
right to liquidate any transferred securities, or decline to accept particular securities into a
client’s account. BCR Wealth Strategies may consult with its clients about the options and
ramifications of transferring securities. However, clients are advised that when transferred
securities are liquidated, they are subject to transaction fees, fees assessed at the mutual
fund level (i.e. contingent deferred sales charge), and/or tax ramifications.
Retirement Plan Consulting
BCR Wealth Strategies is compensated by the Plan Sponsor and/or from each participant’s
account for its consulting services, as determined by the Plan Sponsor, in accordance with
the fee schedule included in the agreement signed by both parties.
Additional General Information
BCR Wealth Strategies’ fees are exclusive of brokerage commissions, transaction fees, and
other related costs and expenses which shall be incurred by the client. Clients may incur
certain charges imposed by custodians, brokers, third party investment and other third
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parties such as fees charged by managers, custodial fees, deferred sales charges, odd-lot
differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes
on brokerage accounts and securities transactions. Mutual funds and exchange-traded
funds also charge internal management fees, which are disclosed in a fund’s prospectus.
Such charges, fees and commissions are exclusive of and in addition to BCR Wealth
Strategies’ fee, and BCR Wealth Strategies shall not receive any portion of these
commissions, fees (except an investment manager’s fees as previously discussed), and
costs. See Item 12 for more information about brokerage transactions. In addition, the
selection of third party investment manager for fixed income portfolios will result in the
additional fees of such manager being charged to a client’s account(s). In some cases,
clients may be separately charged for required custody audit and related expenses incurred
as a result of providing Trustee services.
Item 6 – Performance-Based Fees and Side-By-Side Management
BCR Wealth Strategies does not charge any performance-based fees (fees based on a share
of capital gains on or capital appreciation of the assets of a client). All fees are calculated as
described above and are not charged on the basis of income or capital gains or capital
appreciation of the funds or any portion of the funds of an advisory client.
Item 7 – Types of Clients
BCR Wealth Strategies provides financial planning, consulting and investment management
services to individuals, pension and profit sharing plans, trust estates, charitable
organizations, corporations and business entities.
As a condition for starting and maintaining an investment management relationship, BCR
Wealth Strategies shall generally impose a minimum portfolio size of $500,000. BCR Wealth
Strategies, in its sole discretion, may accept clients with smaller portfolios based upon
certain criteria including anticipated future earning capacity, anticipated future additional
assets, dollar amount of assets to be managed, related accounts, account composition, pre-
existing client, account retention, and pro bono activities. BCR Wealth Strategies shall only
accept clients with less than the minimum portfolio size if, in the sole opinion of BCR
Wealth Strategies, the smaller portfolio size will not cause a substantial increase of
investment risk beyond the client’s identified risk tolerance. BCR Wealth Strategies may
aggregate the portfolios of family members to meet the minimum portfolio size.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis and Investment Strategy
BCR Wealth Strategies' services are based on long-term investment strategies incorporating
the principles of Modern Portfolio Theory. BCR Wealth Strategies' investment approach is
firmly rooted in the belief that markets are "efficient" over periods of time and that investors'
long-term returns are determined principally by asset allocation decisions, rather than
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market timing or stock picking. BCR Wealth Strategies recommends diversified portfolios.
Although all investments involve risk, BCR Wealth Strategies' investment advice seeks to
limit risk through broad diversification among asset classes and, as appropriate for
particular clients. BCR Wealth Strategies' investment philosophy is designed for investors
who desire a buy and hold strategy. Frequent trading of securities increases brokerage and
other transaction costs that BCR Wealth Strategies’ strategy seeks to minimize.
In addition to mutual funds and exchange trade funds, clients may hold or retain other
types of assets as well, and BCR Wealth Strategies may offer advice regarding those various
assets as part of its services. Advice regarding such assets will generally not involve asset
management services but may help to more generally assist the client.
BCR Wealth Strategies’ strategies do not utilize securities that BCR Wealth Strategies
believes would be classified as having any unusual risks, and BCR Wealth Strategies does not
recommend frequent trading, which can increase brokerage and other costs and taxes.
Analysis of a Client’s Financial Situation
In the development of investment plans for clients, including the recommendation of an
appropriate asset allocation, BCR Wealth Strategies relies on an analysis of the client’s
financial objectives, current and estimated future resources, and tolerance for risk. To
derive a recommended asset allocation, BCR Wealth Strategies may use a Monte Carlo
simulation, a statistical approach for dealing with uncertainty. As with any other methods
used to make projections into the future, there are several risks associated with this
method, which may result in the client not being able to achieve their financial goals. They
include:
• The risk that expected future cash flows will not match those used in the analysis
• The risk that future rates of return will fall short of the estimates used in the
simulation
• The risk that inflation will exceed the estimates used in the simulation
• For taxable clients, the risk that tax rates will be higher than was assumed in the
analysis
Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear.
All investments present the risk of loss of principal – the risk that the value of securities
(mutual funds, ETFs and individual bonds), when sold or otherwise disposed of, may be less
than the price paid for the securities. Even when the value of the securities when sold is
greater than the price paid, there is the risk that the appreciation will be less than inflation.
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In other words, the purchasing power of the proceeds may be less than the purchasing
power of the original investment.
The mutual funds and ETFs utilized by BCR Wealth Strategies may include funds invested in
domestic and international equities, including real estate investment trusts (REITs), fixed
income securities and commodities. Mutual funds and ETF shares invested in fixed income
securities are subject to the same interest rate, inflation and credit risks associated with the
underlying bond holdings.
Among the riskiest mutual funds used in BCR Wealth Strategies’ investment strategies
funds are the U.S. and International small capitalization and small capitalization value
funds, emerging markets funds, and commodity futures funds. Conservative fixed income
securities have lower risk of loss of principal, but most bonds (with the exception of
Treasury Inflation Protected Securities, or TIPS) present the risk of loss of purchasing
power through lower expected return. This risk is greatest for longer-term bonds.
Certain funds utilized by BCR Wealth Strategies may contain international securities.
Investing outside the United States involves additional risks, such as currency fluctuations,
periods of illiquidity and price volatility. These risks may be greater with investments in
developing countries.
The firm typically completes all quarterly rebalancing before the last week of the quarter to
prevent settling over two months/quarters.
More information about the risks of any particular market sector can be reviewed in
representative mutual fund prospectuses within each applicable sector.
Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any
legal or disciplinary events that would be material to your evaluation of BCR Wealth
Strategies or the integrity of the Firm’s management. BCR Wealth Strategies does not have
any disciplinary information applicable to this Item to disclose.
Item 10 – Other Financial Industry Activities and Affiliations
Neither BCR Wealth Strategies, nor its representatives, are registered or have an
application pending to register, as a broker-dealer or a registered representative of a
broker-dealer.
Neither BCR Wealth Strategies, nor its representatives, are registered or have an
application pending to register, as a futures commission merchant, commodity pool
operator, a commodity trading advisor, or a representative of the foregoing.
BCR Wealth Strategies does not have any relationship or arrangement that is material to its
advisory business or to its clients with any related person.
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Item 11 – Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
BCR Wealth Strategies has adopted a Code of Ethics expressing its commitment to ethical
conduct. BCR Wealth Strategies’ Code of Ethics describes its fiduciary duties and
responsibilities to clients and sets forth BCR Wealth Strategies’ practice of supervising the
personal securities transactions of employees with access to client information. Individuals
associated with BCR Wealth Strategies may buy and sell mutual funds for their personal
accounts identical or different than those recommended to clients. It is the expressed policy
of BCR Wealth Strategies that no person employed by BCR Wealth Strategies shall prefer his
or her own interest to that of an advisory client or make personal investment decisions
based on investment decisions of advisory clients.
To supervise compliance with its Code of Ethics, BCR Wealth Strategies requires that anyone
associated with its advisory practice with access to advisory recommendations provide annual
securities holdings reports and quarterly transaction reports to the Chief Compliance Officer.
BCR Wealth Strategies’ Code of Ethics further includes a policy prohibiting the use of
material nonpublic information and protecting the confidentiality of client information. BCR
Wealth Strategies requires that all individuals must act in accordance with all applicable
Federal and State regulations governing registered investment advisory practices. Any
individual not in observance of the above may be subject to discipline.
BCR Wealth Strategies will provide a complete copy of its Code of Ethics to any client, or
prospective client, upon request.
Item 12 – Brokerage Practices
BCR Wealth Strategies recommends Pershing LLC (“Pershing”) member FINRA/SIPC.
Pershing is an independent and unaffiliated SEC-registered broker-dealer. Pershing offers to
independent investment Advisors services which include custody of securities, trade
execution, clearance and settlement of transactions. Factors which BCR Wealth Strategies
considers in recommending Pershing or any other broker-dealer/custodian to clients include
their respective financial strength, reputation, execution, pricing, research, and service.
For BCR Wealth Strategies to offer its investment management services, clients must
generally agree to name Pershing as the custodian of the client accounts. Clients must further
agree to direct that transactions in Pershing accounts will be arranged by BCR Wealth
Strategies only through Pershing. The commissions and/or transaction fees charged by
Pershing may be higher or lower than those charged by other broker-dealers.
BCR Wealth Strategies attempts to negotiate for clients reasonable commission rates and
other fees charged by Pershing. Pershing receives its compensation from such fees. Clients’
fees charged by Pershing, nevertheless, are subject to the clients’ agreement with Pershing,
or another custodian.
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A client must direct BCR Wealth Strategies in writing to use a particular broker-dealer to
execute transactions for the client. BCR Wealth Strategies will not seek better execution
services or prices from other broker-dealers. As a result, the client may pay higher
commissions or other transaction costs or greater spreads, or receive less favorable net
prices on transactions for the account than would otherwise be the case. BCR Wealth
Strategies may decline a client’s request to direct brokerage to a broker/custodian other
than Pershing, if in BCR Wealth Strategies’ sole discretion, such directed brokerage
arrangements would result in additional operational difficulties.
BCR Wealth Strategies does and may assist clients with the management of certain
investments and funds at additional other custodians of client assets. For example, clients
may provide BCR Wealth Strategies with the authority to assist with the management of
investment products and retirement assets that are held at or by specific third parties.
BCR Wealth Strategies does not generally aggregate any client securities transactions with
other client transactions. BCR Wealth Strategies would engage in such batching based on a
specific situation in which BCR Wealth Strategies determined that clients would receive a
benefit, subject to the authority from clients, to arrange securities transactions at the same
brokers as other clients.
BCR Wealth Strategies will refund to clients any losses it causes related to trade errors
while arranging securities transactions. Gains resulting from trade errors will be donated to
charity.
Item 13 – Review of Accounts
Investment Management Services:
For those clients to whom BCR Wealth Strategies provides investment management
services, BCR Wealth Strategies’ Investment Advisor Representatives monitor those
portfolios as part of an ongoing process while regular account reviews are conducted on at
least a quarterly basis.
Financial Planning and Consulting Services:
For those clients to whom BCR Wealth Strategies provides financial planning and/or
consulting services, reviews are conducted on an “as needed” basis.
Regular Reports Provided to Clients:
Investment Management Services:
Those clients to whom BCR Wealth Strategies provides investment management services
will receive a report from BCR Wealth Strategies that will include account and/or market-
related information such as an inventory of account holdings and account performance on a
quarterly basis.
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Financial Planning and Consulting Services:
Those clients to whom BCR Wealth Strategies provides financial planning and/or
consulting services will receive reports from BCR Wealth Strategies summarizing its
analysis and conclusions as requested by the client or otherwise agreed to in writing by
BCR Wealth Strategies.
Item 14 – Client Referrals and Other Compensation
Pershing provides BCR Wealth Strategies with access to institutional trading and custody
services, which are typically not available to retail investors. The services include
brokerage, custody, research, and access to mutual funds and other investments that may
not otherwise be generally available only to institutional-type investors. These services
generally are available to independent investment advisors at certain charges to the
investment adviser by Pershing.
As disclosed under Item 12 above, BCR Wealth Strategies participates in Pershing’s
institutional customer program and Advisor may recommend Pershing to Clients for
custody and brokerage services. There is no direct link between BCR Wealth Strategies’
participation in the program and the investment advice it gives to its Clients, although BCR
Wealth Strategies receives economic benefits through its participation in the program that
are typically not available to Pershing retail investors. These benefits include the following
products and services (provided without cost or at a discount): receipt of duplicate Client
statements and confirmations; research related products and tools; consulting services;
access to a trading desk serving BCR Wealth Strategies participants; access to block trading
(which provides the ability to aggregate securities transactions for execution and then
allocate the appropriate shares to Client accounts); the ability to have advisory fees
deducted directly from Client accounts; access to an electronic communications network
for Client order entry and account information; access to mutual funds with no transaction
fees and to certain institutional money managers; and discounts on compliance, marketing,
research, technology, and practice management products or services provided to BCR
Wealth Strategies by third party vendors. Pershing may also have paid for business
consulting and professional services received by BCR Wealth Strategies’ related persons.
Some of the products and services made available by Pershing through the program may
benefit BCR Wealth Strategies but may not benefit its Client accounts. These products or
services may assist Advisor in managing and administering Client accounts, including
accounts not maintained at Pershing. Other services made available by Pershing are
intended to help BCR Wealth Strategies manage and further develop its business
enterprise. The benefits received by BCR Wealth Strategies or its personnel through
participation in the program do not depend on the amount of brokerage transactions
directed to Pershing.
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As part of its fiduciary duties to clients, BCR Wealth Strategies endeavors at all times to put
the interests of its clients first. Clients should be aware, however, that the receipt of
economic benefits by BCR Wealth Strategies or its related persons in and of itself creates a
potential conflict of interest and may indirectly influence the BCR Wealth Strategies’ choice
of Pershing for custody and brokerage services.
Item 15 – Custody
BCR Wealth Strategies has entered into an independent service agreement with Pershing by
which Pershing agrees to execute clients’ securities transactions, and report to the client
directly, regarding all transactions and quarterly statements of accounts. Clients should
expect to receive these from Pershing either in paper or electronically. The client will make
this selection for account information directly with Pershing, or another custodian.
All clients should receive at least quarterly statements from the broker dealer, bank or
other qualified custodian that holds and maintains clients’ investment assets. BCR Wealth
Strategies urges clients to carefully review such statements and compare such official
custodial records to the account statements that BCR Wealth Strategies may provide to you.
Our statements may vary from custodial statements based on accounting procedures,
reporting dates, or valuation methodologies of certain securities. If you are not receiving at
least quarterly custodial account statements, please contact our Chief Compliance Officer at
(205) 298-1234.
BCR Wealth Strategies is deemed to have custody of clients’ funds as a result of holding
client “login information” to access client accounts. As a result the firm is required to
undergo a surprise audit on an annual basis by an independent public accountant that is
registered with, and is subject to regular inspection by, the Public Company Accounting
Oversight Board.
For accounts where the client requests the use of third party SLOAs, the firm is deemed to
have custody of client funds or securities. BCR Wealth Strategies is not required to obtain a
surprise annual examination of client assets; however, we are required to list these
accounts in Item 9 of ADV Part 1.
Item 16 – Investment Discretion
For discretionary accounts, BCR Wealth Strategies requires that it be provided with written
authority by each client to determine which securities and the amounts of securities that
are bought or sold. BCR Wealth Strategies receives this discretion in advisory agreements
with clients. Any limitations on this discretionary authority must be provided to BCR
Wealth Strategies in writing.
Item 17 – Voting Client Securities
As a matter of firm policy and practice, BCR Wealth Strategies does not have any authority
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to and does not vote proxies on behalf of advisory clients. Clients retain the responsibility
for receiving and voting proxies for any and all securities maintained in client portfolios.
BCR Wealth Strategies may provide advice to clients regarding the clients’ voting of
proxies.
Item 18 – Financial Information
Registered investment advisers are required in this Item to provide you with certain
financial information or disclosures about their financial condition. BCR Wealth Strategies
has no financial commitment that impairs its ability to meet contractual and fiduciary
commitments to clients, and has not been the subject of a bankruptcy proceeding.
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Item 1- Cover Page
Marshall Peter Rathmell
BCR Wealth Strategies, LLC
1952 Urban Center Parkway, Vestavia, AL 35242-2594
205-298-1234
July 23, 2025
This Brochure Supplement provides information about Marshall Rathmell that
supplements the BCR Wealth Strategies Brochure. You should have received a copy of
that Brochure. Please contact us at (205) 298-1234 or at lbirchfield@bcrwealth.com,
if you did not receive BCR Wealth Strategies’ Brochure or if you have any questions
about the contents of this supplement.
Additional information about Marshall Rathmell is available on the SEC’s website at
www.adviserinfo.sec.gov. Mr. Rathmell’s CRD number is 5657799.
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Item 2- Educational Background and Business Experience
MARSHALL RATHMELL, CFP®, CPA, PFS
BORN: 1980
EDUCATION:
• Graduated from the University of Alabama in 2005 with a Master’s degree in
Accounting and in 2004 with a B.S. in Commerce and Business Administration.
BUSINESS EXPERIENCE:
• Managing Member, BCR Wealth Strategies, LLC 09/2011 to Present. Financial
Planner, 02/2009 to 09/2011.
• Owner and Member, RCB Properties, 2013 to Present.
• Accounting Policy Manager, Compass Bank, 07/2007 to 02/2009
• Auditor, Deloitte & Touche, LLP, 09/2005 to 07/2007
CFP – Certified Financial Planner Minimum Qualifications
Prerequisites/Experience Required: Candidate must meet the following requirements:
• A bachelor’s degree (or higher) from an accredited college or university, and
• 3 years of full-time personal financial planning experience
Educational Requirements: Candidate must complete a CFP-board registered program, or
hold one of the following:
• CPA
• ChFC
• Chartered Life Underwriter (CLU)
• CFA
• Ph.D. in business or economics
• Doctor of Business Administration
• Attorney's License
Examination Type: CFP Certification Examination
Continuing Education/Experience Requirements: 30 hours every 2-years
Certified Public Accountant (CPA) is the title of qualified accountants in the United States
14
who have passed the Uniform Certified Public Accountant Examination and have met
additional state education and experience requirements for certification as a CPA.
PFS - Personal Financial Specialist Minimum Qualifications
Issued by: The American Institute of Certified Public Accountants (AICPA)
Prerequisites/Experience Required: Candidate must meet all of the following
requirements:
• Be a member of the AICPA;
• Hold an unrevoked CPA certificate issued by a state authority;
• Earn at least 100 points under the PFS point system. For example, 30 points are
awarded for each year of 1,200 hours of experience; up to 40 points are awarded for
passing various exams; one point is awarded for three CPE credits, etc. (See the PFS
Credential Handbook for more on earning PFS points);
o Substantiate business experience in personal financial planning-related services
Educational Requirements: CPA plus personal financial planning specific
education (See the PFS Credential Handbook)
Examination Type: Final Certification Exam
Continuing Education/Experience Requirements: A combined total of 60 PFS points in
personal financial planning business experience and qualified "life-long learning" activities
every 3 years. The PFS point system is described in the PFS Credential Handbook.
Item 3- Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any
legal or disciplinary events that would be material to your evaluation of each supervised
person providing investment advice. No information is applicable to this Item.
Item 4- Other Business Activities
No other business activities.
Item 5- Additional Compensation
No compensation from third parties for providing advisory services.
Item 6 - Supervision
Mr. Rathmell is the Managing Member of BCR Wealth. Client accounts are subject to regular
review and verification that asset balances are being managed in accordance with a client’s
investment guidelines. If you need to contact another person at BCR Wealth please contact
Sandra Cleveland at 1952 Urban Center Parkway, Vestavia, AL 35242-2594. Telephone
number: 205-298-1234.
15
Item 1- Cover Page
Sandra Mitchell Cleveland
BCR Wealth Strategies, LLC
1952 Urban Center Parkway, Vestavia, AL 35242-2594
205-298-1234
July 23, 2025
This Brochure Supplement provides information about Sandra Cleveland that
supplements the BCR Wealth Strategies Brochure. You should have received a copy of
that Brochure. Please contact us at (205) 298-1234 or at lbirchfield@bcrwealth.com,
if you did not receive BCR Wealth Strategies’ Brochure or if you have any questions
about the contents of this supplement.
Additional information about Sandra Cleveland is available on the SEC’s website at
www.adviserinfo.sec.gov. Ms. Cleveland’s CRD number is 4570085.
16
Item 2- Educational Background and Business Experience
SANDRA CLEVELAND, CCPS, CFP®
BORN: 1949
EDUCATION:
• University of Alabama – 1971, BS, Mathematics
• Birmingham Southern College – 1996, MPPM
EMPLOYMENT HISTORY:
• Member, BCR Wealth Strategies, 09/2011 to present. Financial Planner, 01/2006 to
09/2011.
• Owner and Member of Financial Management Group, LLC from 04/2007 to 2014.
• Owner and Member, RCB Properties, 2013 to Present.
• Registered Representative, Ameritas Investment Corp./Nowlin and Associates,
10/2003 to 03/2006.
CFP® – Certified Financial Planner Minimum Qualifications
Prerequisites/Experience Required: Candidate must meet the following requirements:
• A bachelor’s degree (or higher) from an accredited college or university, and
• 3 years of full-time personal financial planning experience
Educational Requirements: Candidate must complete a CFP-board registered program, or
hold one of the following:
• CPA
• ChFC
• Chartered Life Underwriter (CLU)
• CFA
• Ph.D. in business or economics
• Doctor of Business Administration
• Attorney's License
Examination Type: CFP Certification Examination
Continuing Education/Experience Requirements: 30 hours every 2-years
17
CCPS - Certified College Planning Specialist – Minimum Qualifications
Designation
Certified College Planning Specialist
Designation Status
• Currently offered and recognized by the issuing organization
Acronym
CCPS
Issuing Organization
• National Institute of Certified College
Planners
Prerequisites/Experience Required
Candidate must meet one of the following requirements:
• Professional financial certification/designation or
• Professional financial license (securities, insurance, accounting, etc.), or
• A combination of education and experience deemed satisfactory by the NICCP
Advisory Council
Educational Requirements
• Self-study course (three modules totaling 18 to 25 hours)
Examination Type
• Final course exam for each module
Continuing Education/Experience Requirements
12 hours per year
Item 3- Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any
legal or disciplinary events that would be material to your evaluation of each supervised
person providing investment advice. No information is applicable to this Item.
Item 4- Other Business Activities
No other business activities.
Item 5- Additional Compensation
No compensation from third parties for providing advisory services.
Item 6 - Supervision
Ms. Cleveland is a Member of BCR Wealth. Client accounts are subject to regular review and
verification that asset balances are being managed in accordance with a client’s investment
guidelines. If you need to contact another person at BCR Wealth please contact Marshall Rathmell
at 1952 Urban Center Parkway, Vestavia, AL 35242- 2594. Telephone number: 205-298-1234.
18
Item 1- Cover Page
Harold Sasnowitz
22 Lenox Avenue, Clifton, NJ 07012
Telephone: 607-238-7718
BCR Wealth Strategies, LLC
1952 Urban Center Parkway, Vestavia, AL 35242-2594
205-298-1234
July 23, 2025
This Brochure Supplement provides information about Harold Sasnowitz that
supplements the BCR Wealth Strategies Brochure. You should have received a copy of
that Brochure. Please contact us at (205) 298-1234 or at lbirchfield@bcrwealth.com,
if you did not receive BCR Wealth Strategies’ Brochure or if you have any questions
about the contents of this supplement.
Additional information about Harold Sasnowitz is available on the SEC’s website at
www.adviserinfo.sec.gov. Mr. Sasnowitz’s CRD number is 5313969.
19
Item 2- Educational Background and Business Experience
HAROLD SASNOWITZ, CFP®
BORN: 1946
EDUCATION:
• Cornell University – 1969, Bachelor of Electrical Engineering
• Binghamton University – 1974, MS, Computer Science
• University of Phoenix – 1999, MBA
BUSINESS EXPERIENCE:
• Financial Planner, BCR Wealth Strategies, 06/2007 to Present
• Program Manager, Lockheed Martin Federal Systems, 04/1993 to 12/2006
CFP – Certified Financial Planner Minimum Qualifications
Prerequisites/Experience Required: Candidate must meet the following requirements:
• A bachelor’s degree (or higher) from an accredited college or university, and
• 3 years of full-time personal financial planning experience
Educational Requirements: Candidate must complete a CFP-board registered program, or
hold one of the following:
• CPA
• ChFC
• Chartered Life Underwriter (CLU)
• CFA
• Ph.D. in business or economics
• Doctor of Business Administration
• Attorney's License
Examination Type: CFP Certification Examination
Continuing Education/Experience Requirements: 30 hours every 2-years
Item 3- Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any
legal or disciplinary events that would be material to your evaluation of each supervised
20
person providing investment advice. No information is applicable to this Item.
Item 4- Other Business Activities
No other business activities.
Item 5- Additional Compensation
No compensation from third parties for providing advisory services.
Item 6 - Supervision
Mr. Sasnowitz is supervised by Marshall Rathmell, the Managing Member and Sandra
Cleveland, a Member of BCR Wealth. Mr. Sasnowitz’s client accounts are subject to regular
review and verification that asset balances are being managed in accordance with a client’s
investment guidelines. Mr. Rathmell and Ms. Cleveland can be reached at 1952 Urban
Center Parkway, Vestavia, AL 35242-2594. Telephone number: 205-298-1234.
21
Item 1- Cover Page
Timothy Robert Jones
BCR Wealth Strategies, LLC
1952 Urban Center Parkway, Vestavia, AL 35242-2594
205-298-1234
July 23, 2025
This Brochure Supplement provides information about Tim Jones that supplements
the BCR Wealth Strategies Brochure. You should have received a copy of that
Brochure. Please contact us at (205) 298-1234 or at lbirchfield@bcrwealth.com, if
you did not receive BCR Wealth Strategies’ Brochure or if you have any questions
about the contents of this supplement.
Additional information about Tim Jones is available on the SEC’s website at
www.adviserinfo.sec.gov. Mr. Jones’ CRD number is 5767989.
22
Item 2- Educational Background and Business Experience
Timothy Robert Jones, CFP®
BORN: 1988
EDUCATION:
• University of Mississippi – 2011, Bachelor of Business Administration with a
concentration in Finance
BUSINESS EXPERIENCE:
• Vice President, Financial Planner, BCR Wealth Strategies, 04/2021 to Present
• Branch Manager, Pershing, Inc., 02/2018 to 01/2021
• Stockbroker, Scottrade, Inc., 08/2011 to 02/2018
CFP – Certified Financial Planner Minimum Qualifications
Prerequisites/Experience Required: Candidate must meet the following requirements:
• A bachelor’s degree (or higher) from an accredited college or university, and
• 3 years of full-time personal financial planning experience
Educational Requirements: Candidate must complete a CFP-board registered program, or
hold one of the following:
• CPA
• ChFC
• Chartered Life Underwriter (CLU)
• CFA
• Ph.D. in business or economics
• Doctor of Business Administration
• Attorney's License
Examination Type: CFP Certification Examination
Continuing Education/Experience Requirements: 30 hours every 2-years
Item 3- Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any
legal or disciplinary events that would be material to your evaluation of each supervised
person providing investment advice. No information is applicable to this Item.
23
Item 4- Other Business Activities
No other business activities.
Item 5- Additional Compensation
No compensation from third parties for providing advisory services.
Item 6 – Supervision
Mr. Jones is supervised by Marshall Rathmell, the Managing Member and Sandra Cleveland,
a Member of BCR Wealth. Mr. Jones’ client accounts are subject to regular review and
verification that asset balances are being managed in accordance with a client’s investment
guidelines. Mr. Rathmell and Ms. Cleveland can be reached at 1952 Urban Center Parkway,
Vestavia, AL 35242-2594. Telephone number: 205-298-1234.
24
Item 1- Cover Page
Lindsay Walker Birchfield
BCR Wealth Strategies, LLC
1952 Urban Center Parkway, Vestavia, AL 35242-2594
205-298-1234
July 23, 2025
This Brochure Supplement provides information about Lindsey Birchfield that
supplements the BCR Wealth Strategies Brochure. You should have received a copy of
that Brochure. Please contact us at (205) 298-1234 or at lbirchfield@bcrwealth.com,
if you did not receive BCR Wealth Strategies’ Brochure or if you have any questions
about the contents of this supplement.
Additional information about Lindsey Birchfield is available on the SEC’s website at
www.adviserinfo.sec.gov. Ms. Birchfield’s CRD number is 6808602.
25
Item 2- Educational Background and Business Experience
LINDSAY BIRCHFIELD
BORN: 1995
EDUCATION:
• Samford University – 2017, BS, Business Administration
EMPLOYMENT HISTORY:
• Vice President, Investment Analyst, BCR Wealth Strategies, 05/2019 to present.
• Registered Person, The Vanguard Group, 06/2017 to 04/2019.
Item 3- Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any
legal or disciplinary events that would be material to your evaluation of each supervised
person providing investment advice. No information is applicable to this Item.
Item 4- Other Business Activities
No other business activities.
Item 5- Additional Compensation
No compensation from third parties for providing advisory services.
Item 6 – Supervision
Ms. Birchfield is supervised by Marshall Rathmell, the Managing Member and Sandra
Cleveland, a Member of BCR Wealth. Ms. Birchfield’s client accounts are subject to regular
review and verification that asset balances are being managed in accordance with a client’s
investment guidelines. Mr. Rathmell and Ms. Cleveland can be reached at 1952 Urban
Center Parkway, Vestavia, AL 35242-2594. Telephone number: 205-298-1234.
26
Item 1- Cover Page
Spencer E. Lawson
BCR Wealth Strategies, LLC
1952 Urban Center Parkway, Vestavia, AL 35242-2594
205-298-1234
July 23, 2025
This Brochure Supplement provides information about Spencer Lawson that
supplements the BCR Wealth Strategies Brochure. You should have received a copy of
that Brochure. Please contact us at (205) 298-1234 or at lbirchfield@bcrwealth.com,
if you did not receive BCR Wealth Strategies’ Brochure or if you have any questions
about the contents of this supplement.
Additional information about Spencer Lawson is available on the SEC’s website at
www.adviserinfo.sec.gov. Mr. Lawson’s CRD number is 7744920.
27
Item 2- Educational Background and Business Experience
SPENCER E. LAWSON, CFP®
BORN: 1999
EDUCATION:
• University of Alabama – 2022, B.S. Business Administration (Finance)
BUSINESS EXPERIENCE:
• Financial Analyst, BCR Wealth Strategies, 06/2022 to Present
Item 3- Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any
legal or disciplinary events that would be material to your evaluation of each supervised
person providing investment advice. No information is applicable to this Item.
Item 4- Other Business Activities
No other business activities.
Item 5- Additional Compensation
No compensation from third parties for providing advisory services.
Item 6 - Supervision
Mr. Lawson is supervised by Marshall Rathmell, the Managing Member and Sandra
Cleveland, a Member of BCR Wealth. Mr. Lawson’s client accounts are subject to regular
review and verification that asset balances are being managed in accordance with a client’s
investment guidelines. Mr. Rathmell and Ms. Cleveland can be reached at 1952 Urban
Center Parkway, Vestavia, AL 35242-2594. Telephone number: 205-298-1234.
28
Item 1- Cover Page
James H. McCown
BCR Wealth Strategies, LLC
1952 Urban Center Parkway, Vestavia, AL 35242-2594
205-298-1234
July 23, 2025
This Brochure Supplement provides information about James McCown that
supplements the BCR Wealth Strategies Brochure. You should have received a copy of
that Brochure. Please contact us at (205) 298-1234 or at lbirchfield@bcrwealth.com,
if you did not receive BCR Wealth Strategies’ Brochure or if you have any questions
about the contents of this supplement.
Additional information about James McCown is available on the SEC’s website at
www.adviserinfo.sec.gov. Mr. McCown’s CRD number is 7980033.
29
Item 2- Educational Background and Business Experience
JAMES H. McCOWN
BORN: 2001
EDUCATION:
• Birmingham Southern College – 2024, B.S. Business Administration
BUSINESS EXPERIENCE:
• Financial Analyst, BCR Wealth Strategies, 06/2024 to Present
Item 3- Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any
legal or disciplinary events that would be material to your evaluation of each supervised
person providing investment advice. No information is applicable to this Item.
Item 4- Other Business Activities
No other business activities.
Item 5- Additional Compensation
No compensation from third parties for providing advisory services.
Item 6 - Supervision
Mr. McCown is supervised by Marshall Rathmell, the Managing Member and Sandra
Cleveland, a Member of BCR Wealth. Mr. McCown’s client accounts are subject to regular
review and verification that asset balances are being managed in accordance with a client’s
investment guidelines. Mr. Rathmell and Ms. Cleveland can be reached at 1952 Urban
Center Parkway, Vestavia, AL 35242-2594. Telephone number: 205-298-1234.
30
Item 1- Cover Page
Annalise Sutherland
BCR Wealth Strategies, LLC
1952 Urban Center Parkway, Vestavia, AL 35242-2594
205-298-1234
July 23, 2025
This Brochure Supplement provides information about Annalise Sutherland that
supplements the BCR Wealth Strategies Brochure. You should have received a copy of
that Brochure. Please contact us at (205) 298-1234 or at lbirchfield@bcrwealth.com,
if you did not receive BCR Wealth Strategies’ Brochure or if you have any questions
about the contents of this supplement.
Additional information about Annalise Sutherland is available on the SEC’s website at
www.adviserinfo.sec.gov. Ms. Sutherland’s CRD number is 8132697.
31
Item 2- Educational Background and Business Experience
ANNALISE SUTHERLAND
BORN: 2003
EDUCATION:
• Auburn University – 2025, BSBA, Finance
EMPLOYMENT HISTORY:
• Financial Analyst, BCR Wealth Strategies, 05/2025 to present.
Item 3- Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any
legal or disciplinary events that would be material to your evaluation of each supervised
person providing investment advice. No information is applicable to this Item.
Item 4- Other Business Activities
No other business activities.
Item 5- Additional Compensation
No compensation from third parties for providing advisory services.
Item 6 – Supervision
Ms. Sutherland is supervised by Marshall Rathmell, the Managing Member and Sandra
Cleveland, a Member of BCR Wealth. Ms. Sutherland’s client accounts are subject to regular
review and verification that asset balances are being managed in accordance with a client’s
investment guidelines. Mr. Rathmell and Ms. Cleveland can be reached at 1952 Urban
Center Parkway, Vestavia, AL 35242-2594. Telephone number: 205-298-1234.
32
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