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Firm Brochure – Form ADV Part 2A
This brochure provides information about the qualifications and business practices of Beacon Financial Advisory
LLC. If you have any questions about the contents of this brochure, please contact us at (216) 910-1850 or by email
at: info@beaconplanners.com. The information in this brochure has not been approved or verified by the United
States Securities and Exchange Commission or by any state securities authority.
Additional information about Beacon Financial Advisory LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov. Beacon Financial Advisory LLC’s CRD number is: 174334.
25825 Science Park Drive Suite 110
Cleveland, OH, 44122
(216) 910-1850
info@beaconplanners.com
www.beaconplanners.com
Registration does not imply a certain level of skill or training.
Version Date: 02/15/2025
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Item 2: Material Changes
The material changes in this brochure from the last annual updating amendment of Beacon
Financial Advisory LLC on 03/15/2025 are described below. Material changes relate to Beacon
Financial Advisory LLC’s policies, practices or conflicts of interests.
10/15/2024
• Some or all of the Investment Adviser Representatives (IARs) of Beacon FA are also
licensed as IARs of Lincoln Investment Planning, LLC, a registered investment adviser.
02/05/2025
• Beacon FA no longer participates in an institutional advisor program through TD
Ameritrade.
• TD Ameritrade has been removed as a custodian.
• Tropp O’Toole James Private Wealth has been added as a DBA for Beacon FA. Beacon
CFO, Tartan Wealth Management, and Pistone Wealth Advisors are no longer DBAs for
Beacon Financial Advisory.
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Item 3: Table of Contents
Contents
Item 2: Material Changes .......................................................................................................................................................................... 2
Item 3: Table of Contents .................................................................................................................................... 3
Item 4: Advisory Business ................................................................................................................................... 5
A. Description of the Advisory Firm ................................................................................................................................................. 5
B. Types of Advisory Services ............................................................................................................................................................ 5
Selection of Other Advisers ........................................................................................................................................................... 6
C. Client Tailored Services and Client Imposed Restrictions ......................................................................................................... 6
D. Wrap Fee Programs ........................................................................................................................................................................ 6
E. Annual Tax Preparation .................................................................................................................................................................. 7
F. Assets Under Management ............................................................................................................................................................. 7
Item 5: Fees and Compensation ............................................................................................................................ 8
A. Fee Schedule .................................................................................................................................................................................... 8
B. Payment of Fees ............................................................................................................................................................................. 10
Payment of Third-Party Advisers Fees ...................................................................................................................................... 10
C. Client Responsibility For Third Party Fees ................................................................................................................................ 11
D. Prepayment of Fees ....................................................................................................................................................................... 11
E. Outside Compensation For the Sale of Securities to Clients .................................................................................................... 11
Item 6: Performance-Based Fees and Side-By-Side Management .............................................................................. 12
Item 7: Types of Clients .................................................................................................................................... 12
Item 8: Methods of Analysis, Investment Strategies, and Risk of Investment Loss ....................................................... 13
A.
Methods of Analysis and Investment Strategies ............................................................................................................... 13
B.
Material Risks Involved ....................................................................................................................................................... 13
C.
Risks of Specific Securities Utilized .................................................................................................................................... 15
Item 9: Disciplinary Information ........................................................................................................................ 17
A.
Criminal or Civil Actions ..................................................................................................................................................... 17
B.
Administrative Proceedings ................................................................................................................................................ 17
C.
Self-regulatory Organization (SRO) Proceedings ............................................................................................................. 17
Item 10: Other Financial Industry Activities and Affiliations ................................................................................... 17
A.
Registration as a Broker/Dealer or Broker/Dealer Representative ............................................................................... 17
B.
Registration as a Futures Commission Merchant, Commodity Pool Operator, or a Commodity Trading Advisor 17
C.
Registration Relationships Material to this Advisory Business and Possible Conflicts of Interests .......................... 17
D.
Selection of Other Advisers or Managers and How This Adviser is Compensated for Those Selections ................. 21
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ...................................... 21
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A.
Code of Ethics........................................................................................................................................................................ 21
B.
Recommendations Involving Material Financial Interests .............................................................................................. 21
C.
Investing Personal Money in Similar Securities as Clients .............................................................................................. 21
D.
Trading Securities At/Around the Same Time as Clients’ Securities ............................................................................ 22
Item 12: Brokerage Practices .............................................................................................................................. 22
A.
Factors Used to Select Custodians and/or Broker/Dealers ............................................................................................ 22
Research and Other Soft-Dollar Benefits .................................................................................................................................... 22
Brokerage for Client Referrals ..................................................................................................................................................... 22
Clients Directing Which Broker/Dealer/Custodian to Use .................................................................................................... 22
B.
Aggregating (Block) Trading for Multiple Client Accounts ............................................................................................ 23
Item 13: Reviews of Accounts ............................................................................................................................ 24
A.
Frequency and Nature of Periodic Reviews and Who Makes Those Reviews ............................................................. 24
B.
Factors That Will Trigger a Non-Periodic Review of Client Accounts .......................................................................... 24
C.
Content and Frequency of Regular Reports Provided to Clients ................................................................................... 24
Economic Benefits Provided by Third Parties for Advice Rendered to Clients (Includes Sales Awards or Other
A.
Prizes) 24
B.
Compensation to Third Party Personnel for Client Referrals ......................................................................................... 25
Item 15: Custody ............................................................................................................................................. 26
Item 16: Investment Discretion ........................................................................................................................... 27
Item 17: Voting Client Securities (Proxy Voting) .................................................................................................... 27
Item 18: Financial Information ........................................................................................................................... 27
A.
Balance Sheet ......................................................................................................................................................................... 27
B.
Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual Commitments to Clients .............. 27
C.
Bankruptcy Petitions in Previous Ten Years ..................................................................................................................... 27
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Item 4: Advisory Business
A. Description of the Advisory Firm
Beacon Financial Advisory LLC (hereinafter “Beacon FA”) is a Limited Liability Company
organized in the State of Ohio.
Beacon FA was formed in December 2014, and the principal owner is Gregory Giller
Randall.
B. Types of Advisory Services
Portfolio Management Services
Beacon FA offers periodic portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. Beacon FA gathers pertinent
client information and then constructs a plan to aid in the selection of a portfolio that
matches each client's specific situation. Portfolio management services include, but are
not limited to, the following:
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•
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Investment strategy •
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Asset allocation
•
Risk tolerance
Personal investment policy
Asset selection
Regular portfolio monitoring
Beacon FA evaluates the current investments of each client with respect to their risk
tolerance levels and time horizon. Beacon FA will request discretionary authority from
clients in order to select securities and execute transactions without permission from the
client prior to each transaction. Beacon FA may also utilize third-party investment
advisers/turn-key asset management programs for certain clients.
Beacon FA seeks to provide that investment decisions are made in accordance with the
fiduciary duties owed to its accounts and without consideration of Beacon FA’s economic,
investment or other financial interests. To meet its fiduciary obligations, Beacon FA
attempts to avoid, among other things, investment or trading practices that systematically
advantage or disadvantage certain client portfolios, and accordingly, Beacon FA’s policy
is to seek fair and equitable allocation of investment opportunities/transactions among
its clients to avoid favoring one client over another over time. It is Beacon FA’s policy to
allocate investment opportunities and transactions it identifies as being appropriate and
prudent among its clients on a fair and equitable basis over time.
Retirement Plan Advisory & Consulting Services
Beacon FA offers ongoing consulting services to pension or other employee benefit plans
(including but not limited to 401(k) plans). The ongoing consulting services will be based
on the collective and at times, individual demographics, goals, objectives, time horizon,
and/or risk tolerance of the plan’s participants.
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Financial Planning
Financial plans and financial planning may include, but are not limited to: investment
planning; life insurance; tax concerns; retirement planning; college planning; and debt
/credit planning.
Selection of Other Advisers
Beacon FA may also utilize third-party investment advisers/turn-key asset management
programs for certain clients. Before selecting other advisers for clients, Beacon FA will
always ensure those other advisers are properly licensed or registered as investment
advisers.
Written Acknowledgement of Fiduciary Status
When we provide investment advice to you regarding your retirement plan account or
individual retirement account, we are fiduciaries within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. The way we make money
creates some conflicts with your interests, so we operate under a special rule that
requires us to act in your best interest and not put our interest ahead of yours. Under
this special rule’s provisions, we must:
•
•
•
•
•
•
Meet a professional standard of care when making investment recommendations
(give prudent advice);
Never put our financial interests ahead of yours when making recommendations
(give loyal advice);
Avoid misleading statements about conflicts of interest, fees, and investments;
Follow policies and procedures designed to ensure that we give advice that is in
your best interest;
Charge no more than is reasonable for our services; and
Give you basic information about conflicts of interest.
C. Client Tailored Services and Client Imposed Restrictions
Beacon FA will tailor a program for each individual client. This will include an interview
session to get to know the client’s specific needs and requirements as well as a plan that
will be executed by Beacon FA on behalf of the client. Beacon FA may use “model
portfolios” together with a specific set of recommendations for each client based on their
personal restrictions, needs, and targets. Clients may impose restrictions in investing in
certain securities or types of securities in accordance with their values or beliefs. However,
if the restrictions prevent Beacon FA from properly servicing the client account, or if the
restrictions would require Beacon FA to deviate from its standard suite of services, Beacon
FA reserves the right to end the relationship.
D. Wrap Fee Programs
Beacon FA sponsors a wrap fee program, which is an investment program where the
investor pays one stated fee that includes management fees, custodian fees, brokerage
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fees, mutual fund shareholder servicing fees, transaction fees, and other administrative
fees. Beacon FA manages the investments in the wrap fee program but does not manage
those wrap fee accounts any differently than non-wrap fee accounts. Fees paid under the
wrap fee program will be given to Beacon FA as a management fee.
Fees paid under the wrap fee program are not based directly upon the actual transaction
or execution costs for the transactions within an investor’s account. Depending on the
underlying investments in an investor’s wrap fee program account and how much trading
an investors expects to do within the wrap fee program account, the investor may pay
more for a wrap fee program account than if the investor chooses another Beacon FA
advisory program that is not part of a wrap fee program, or if the investor chooses to pay
separately for all of the transaction costs (e.g., pay the advisory fee plus all commissions).
Wrap Fee Program Disclosures
• The benefits under a wrap fee program depend, in part, upon the size of the
account, the costs associated with managing the account, and the frequency or
type of securities transactions executed in the account.
•
• For example, a wrap fee program may not be suitable for all accounts,
including but not limited to accounts holding primarily, and for any
substantial period of time, cash or cash equivalent investments, fixed income
securities or no-transaction-fee mutual funds, or any other type of security that
can be traded without commissions or other transaction fees.
In order to evaluate whether a wrap fee arrangement is appropriate for you,
you should compare the agreed-upon Wrap Program Fee and any other costs
associated with participating in our Wrap Fee Program with the amounts that
would be charged by other advisers, broker-dealers, and custodians, for
advisory fees, brokerage and execution costs, and custodial services
comparable to those provided under the Wrap Fee Program.
Beacon FA offers both wrap fee portfolio management and non-wrap portfolio
management to its clients.
E. Annual Tax Preparation
Beacon Advisers may offer annual tax preparation as part of their services.
F. Assets Under Management
Beacon FA has the following assets under management:
Date Calculated:
Discretionary
Amounts:
Non-discretionary
Amounts:
$677,635,130
12/2024
$ 0
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Item 5: Fees and Compensation
A. Fee Schedule
Asset-Based Fees for Portfolio Management
Wrap Fee Portfolio Management
Total Assets Under Management
Maximum -Total Fee
1.80%
$0 - $1,000,000
1.45%
$1,000,001 - $2,000,000
Negotiable
$2,000,001 – And Up
Non-Wrap Portfolio Management
Total Assets Under Management
Total Fee
1.61%
$0 - $1,000,000
1.31%
$1,000,001 - $2,000,000
Negotiable
$2,000,001 – And Up
Beacon FA bills based on the ending quarterly account balance preceding the billing
period. Beacon FA may also utilize third-party investment advisers/turn-key asset
management programs for certain clients, and these fees are charged to the client in
addition to the fee schedule set forth above.
These fees are generally negotiable and the final fee schedule is attached as Exhibit II of
the client contract. Clients may terminate the agreement without penalty for a full refund
of Beacon FA's fees within five business days of signing the client contract. Thereafter,
clients may terminate the client contract generally with 30 days' written notice.
Conflict of Interest.
When managing a client's account on a wrap fee basis, we receive as compensation for
our investment advisory services, the balance of the total wrap fee you pay after custodial,
trading and other management costs (including execution and transaction fees) have been
deducted. Accordingly, we have a conflict of interest because we have a financial incentive
to maximize our compensation by seeking to reduce or minimize the total costs incurred
in your account(s) subject to a wrap fee.
• Beacon FA pays Schwab transaction costs for each executed trade in wrap fee
accounts. As a result, Beacon FA has a financial incentive to limit orders for wrap
fee accounts because trades increase our transaction costs. Thus, an incentive exists
to trade less frequently in a wrap fee program.
• Additionally, Schwab generally does not charge commissions [or transaction fees]
for online trades of U.S. exchange-listed equities, U.S. exchange-listed ETFs, and
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no-transaction-fee (“NTF”) mutual funds. This means that, in most cases, when we
buy these types of securities, we can do so without paying commissions to Schwab.
We are available to discuss Schwab’s execution related pricing with you so that
you can compare the total costs of entering into a wrap fee arrangement versus a
non-wrap fee arrangement. If you choose to enter into a wrap fee arrangement,
your total cost to invest could exceed the cost of paying for brokerage and advisory
services separately.
Retirement Plan Advisory & Consulting Services Fees
Asset-Based Fees
Total Assets
Annual Fee
$0 - $1,000,000
1.00%
$1,000,001 - $10,000,000
0.50%
$10,000,001 – And Up
0.25%
Beacon FA uses the ending quarterly balance in the total plan’s account
throughout the billing period, after taking into account deposits and withdrawals,
for purposes of determining the market value of the assets upon which the
advisory fee is based.
Fixed Fees
The rate for creating retirement & consulting plans is between $1,250 and $100,000.
These fees are generally negotiable and the final fee schedule is attached as Exhibit II of
the client contract. Clients may terminate the agreement without penalty for a full refund
of Beacon FA's fees within five business days of signing the client contract. Thereafter,
clients may terminate the client contract generally with 30 days' written notice.
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Financial Planning Fees
Fixed Fees
The negotiated fixed rate for creating client financial plans is between $250 and
$20,000.00.
Hourly Fees
The negotiated hourly fee for these services is based upon the engagement of the
Beacon FA advisor and is between $100 and $300.
Clients may terminate the agreement without penalty for a full refund of Beacon FA's fees
within five business days of signing the Financial Planning Agreement. Thereafter, clients
may terminate the Financial Planning Agreement generally upon written notice.
B. Payment of Fees
Payment of Asset-Based Portfolio Management Fees
Asset-based portfolio management fees are withdrawn directly from the client's accounts
with client's written authorization on a quarterly basis. Fees are paid in advance. Beacon
FA bills based on the ending quarterly account balance preceding the billing period.
Payment of Asset-Based Retirement Plan Advisory & Consulting Fees
Asset-based Retirement Plan Advisory & Consulting fees are withdrawn directly from the
plans account with the plan's written authorization on a quarterly basis, or may be
invoiced and billed directly to the plan on a quarterly basis. Plans may select the method
in which they are billed. Fees are paid in arrears.
Payment of Fixed Retirement Plan Advisory & Consulting Services Fees
Fixed Retirement Plan Advisory & Consulting fees are paid via check. These fees are paid
50% in advance, but never more than six months in advance, with the remainder due upon
presentation of the plan.
Payment of Third-Party Advisers Fees
Beacon FA may direct clients to third-party investment advisers. Beacon FA will receive
its contracted investment advisory fee on top of the fee paid to the third party adviser.
This relationship will be memorialized in each contract between Beacon FA and each
third-party adviser. The fees will not exceed any limit imposed by any regulatory agency.
The notice of termination requirement and payment of fees for third-party investment
advisers will depend on the specific third-party adviser selected.
Payment of Financial Planning Fees
Financial planning fees are paid via check. Fixed financial planning fees are paid 50-100%
in advance, but never more than nine months in advance. The remainder of fees are paid
in arrears after the plan is delivered. Hourly financial planning fees are paid in advance
or in arrears.
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C. Client Responsibility For Third Party Fees
For Beacon FA clients participating in a wrap fee program, Beacon FA will charge clients
one fee that includes the financial advisor and management fee and will pay all
transaction fees using the fee collected from the client.
For Beacon FA clients not participating in wrap fee programs, the client will be responsible
for all third-party fees (i.e. custodian fees, brokerage fees, mutual fund shareholder
servicing fees, transaction fees, and other administrative fees.) Please note, some mutual
funds may offer different share classes. Different share classes of the same fund represent
the same underlying investments. The differences between share classes may reflect
different sales charges, transactions fees, and ongoing fees which could affect client’s
overall investment returns. Beacon FA will recommend investments it believes are in the
best interest of its clients.
D. Prepayment of Fees
Beacon FA collects certain fees in advance and certain fees in arrears, as indicated above.
Refunds for fees paid in advance will be returned within fourteen days to the client via
check or return deposit back into the client’s account.
In the event of the termination of a relationship after either party provides 30 days written
notice, for all asset-based fees paid in advance, the fee refunded will be equal to the
balance of the fees collected in advance minus the daily rate* times the number of days
elapsed in the billing period up to and including the day of termination. (*The daily rate
is calculated by dividing the annual asset-based fee rate by 365.)
Fixed fees that are collected in advance will be refunded based on the prorated amount of
work completed at the point of termination.
For hourly fees that are collected in advance, the fee refunded will be the balance of the
fees collected in advance minus the hourly rate times the number of hours of work that
has been completed up to and including the day of termination.
E. Outside Compensation For the Sale of Securities to Clients
Beacon FA or its supervised persons may accept compensation for the sale of securities or
other investment products, including asset-based sales charges or services fees from the
sale of mutual funds.
IAR’s of Beacon Financial Advisory are also registered representatives of a broker-dealer
and are also insurance agents.
1. This is a Conflict of Interest
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Supervised persons may accept compensation for the sale of securities or other
investment products, including asset based sales charges or service fees from the sale
of mutual funds or alternative investments, including but not limited to real estate
investments trusts, business development companies, and private placements to
Beacon FA's clients. This presents a conflict of interest and gives the supervised person
an incentive to recommend products based on the compensation received rather than
on the client’s needs. When recommending the sale of securities or investment
products for which the supervised persons receives compensation, Beacon FA will
document the conflict of interest in the client file and inform the client of the conflict
of interest.
2. Clients Have the Option to Purchase Recommended Products From Other Brokers
Clients always have the option to purchase Beacon FA recommended products
through other brokers or agents that are not affiliated with Beacon FA.
3. Commissions are not the Primary Source of Income for Beacon FA
Commissions are not Beacon FA’s primary source of compensation. However, the
associated persons of Beacon FA, as registered representatives and insurance agents
may receive commissions.
4. Advisory Fees in Addition to Commissions or Markups
Advisory fees that are charged to clients are not reduced to offset the commissions or
markups on securities or investment products recommended to clients.
Item 6: Performance-Based Fees and Side-By-Side Management
Beacon FA does not accept performance-based fees or other fees based on a share of capital gains
on or capital appreciation of the assets of a client.
Item 7: Types of Clients
Beacon FA generally provides advisory services to the following types of clients:
Individuals
High-Net-Worth Individuals
Pension and Profit Sharing Plans
Minimum Account Size
There is no account minimum for any of Beacon FA’s services.
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Item 8: Methods of Analysis, Investment Strategies, and Risk of Investment Loss
A. Methods of Analysis and Investment Strategies
Methods of Analysis
Beacon FA’s methods of analysis include charting analysis, fundamental analysis,
technical analysis, quantitative analysis and modern portfolio theory.
• Charting analysis involves the use of patterns in performance charts. Beacon FA
uses this technique to search for patterns used to help predict favorable conditions
for buying and/or selling a security.
• Fundamental analysis involves the analysis of financial statements, the general
financial health of companies, and/or the analysis of management or competitive
advantages.
• Technical analysis involves the analysis of past market data; primarily price and
volume.
• Quantitative analysis deals with measurable factors as distinguished from
qualitative considerations such as the character of management or the state of
employee morale, such as the value of assets, the cost of capital, historical
projections of sales, and so on.
• Modern portfolio theory is a theory of investment that attempts to maximize
portfolio expected return for a given amount of portfolio risk, or equivalently
minimize risk for a given level of expected return, each by carefully choosing the
proportions of various asset.
Investment Strategies
Beacon FA uses long term trading, short term trading, short sales, margin transactions
and options trading (including covered options, uncovered options, or spreading
strategies).
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
B. Material Risks Involved
Methods of Analysis
• Charting analysis strategy involves using and comparing various charts to predict
long and short term performance or market trends. The risk involved in using this
method is that only past performance data is considered without using other
methods to crosscheck data. Using charting analysis without other methods of
analysis would be making the assumption that past performance will be indicative
of future performance. This may not be the case.
• Fundamental analysis concentrates on factors that determine a company’s value
and expected future earnings. This strategy would normally encourage equity
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purchases in stocks that are undervalued or priced below their perceived value.
The risk assumed is that the market will fail to reach expectations of perceived
value.
• Technical analysis attempts to predict a future stock price or direction based on
market trends. The assumption is that the market follows discernible patterns and
if these patterns can be identified then a prediction can be made. The risk is that
markets do not always follow patterns and relying solely on this method may not
take into account new patterns that emerge over time.
• Quantitative Model Risk: Investment strategies using quantitative models may
perform differently than expected as a result of, among other things, the factors
used in the models, the weight placed on each factor, changes from the factors’
historical trends, and technical issues in the construction and implementation of
the models.
• Modern Portfolio Theory assumes that investors are risk adverse, meaning that
given two portfolios that offer the same expected return, investors will prefer the
less risky one. Thus, an investor will take on increased risk only if compensated
by higher expected returns. Conversely, an investor who wants higher expected
returns must accept more risk. The exact trade-off will be the same for all investors,
but different investors will evaluate the trade-off differently based on individual
risk aversion characteristics. The implication is that a rational investor will not
invest in a portfolio if a second portfolio exists with a more favorable risk-expected
return profile – i.e., if for that level of risk an alternative portfolio exists which has
better expected returns.
Investment Strategies
Beacon FA's use of short sales, margin transactions and options trading generally holds
greater risk, and clients should be aware that there is a material risk of loss using any of
those strategies.
• Long term trading is designed to capture market rates of both return and risk. Due
to its nature, the long-term investment strategy can expose clients to various types
of risk that will typically surface at various intervals during the time the client
owns the investments. These risks include but are not limited to inflation
(purchasing power) risk, interest rate risk, economic risk, market risk, and
political/regulatory risk.
• Short term trading risks include liquidity, economic stability, and inflation, in
addition to the long term trading risks listed above. Frequent trading can affect
investment performance, particularly through increased brokerage and other
transaction costs and taxes.
• Short sales entail the possibility of infinite loss. An increase in the applicable
securities’ prices will result in a loss and, over time, the market has historically
trended upward.
• Margin transactions use leverage that is borrowed from a brokerage firm as
collateral. When losses occur, the value of the margin account may fall below the
brokerage firm’s threshold thereby triggering a margin call. This may force the
account holder to either allocate more funds to the account or sell assets on a
shorter time frame than desired.
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• Options transactions involve a contract to purchase a security at a given price, not
necessarily at market value, depending on the market. This strategy includes the
risk that an option may expire out of the money resulting in minimal or no value,
as well as the possibility of leveraged loss of trading capital due to the leveraged
nature of stock options.
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
C. Risks of Specific Securities Utilized
Beacon FA's use of short sales, margin transactions and options trading generally holds
greater risk of capital loss. Clients should be aware that there is a material risk of loss
using any investment strategy. The investment types listed below (leaving aside Treasury
Inflation Protected/Inflation Linked Bonds) are not guaranteed or insured by the FDIC or
any other government agency.
o Mutual Funds: Investing in mutual funds carries the risk of capital loss and thus
you may lose money investing in mutual funds. All mutual funds have costs that
lower investment returns. The funds can be of bond “fixed income” nature or stock
“equity” nature.
o Equity investment generally refers to buying shares of stocks in return for
receiving a future payment of dividends and/or capital gains if the value of the
stock increases. The value of equity securities may fluctuate in response to specific
situations for each company, industry conditions and the general economic
environments.
o Fixed income investments generally pay a return on a fixed schedule, though the
amount of the payments can vary. This type of investment can include corporate
and government debt securities, leveraged loans, high yield, and investment grade
debt and structured products, such as mortgage and other asset-backed securities,
although individual bonds may be the best known type of fixed income security.
In general, the fixed income market is volatile and fixed income securities carry
interest rate risk. (As interest rates rise, bond prices usually fall, and vice versa.
This effect is usually more pronounced for longer-term securities.) Fixed income
securities also carry inflation risk, liquidity risk, call risk, and credit and default
risks for both issuers and counterparties. The risk of default on treasury inflation
protected/inflation linked bonds is dependent upon the U.S. Treasury defaulting
(extremely unlikely); however, they carry a potential risk of losing share price
value, albeit rather minimal. Risks of investing in foreign fixed income securities
also include the general risk of non-U.S. investing described below.
o Exchange Traded Funds (ETFs): An ETF is an investment fund traded on stock
exchanges, similar to stocks. Investing in ETFs carries the risk of capital loss. Areas
of concern include the lack of transparency in products and increasing complexity,
conflicts of interest and the possibility of inadequate regulatory compliance.
Precious Metal ETFs (e.g., Gold, Silver, or Palladium Bullion backed “electronic
shares” not physical metal) specifically may be negatively impacted by several
unique factors, among them (1) large sales by the official sector which own a
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significant portion of aggregate world holdings in gold and other precious metals,
(2) a significant increase in hedging activities by producers of gold or other
precious metals, (3) a significant change in the attitude of speculators and
investors.
o Real Estate funds (including REITs) face several kinds of risk that are inherent in
the real estate sector, which historically has experienced significant fluctuations
and cycles in performance. Revenues and cash flows may be adversely affected
by: changes in local real estate market conditions due to changes in national or
local economic conditions or changes in local property market characteristics;
competition from other properties offering the same or similar services; changes
in interest rates and in the state of the debt and equity credit markets; the ongoing
need for capital improvements; changes in real estate tax rates and other operating
expenses; adverse changes in governmental rules and fiscal policies; adverse
changes in zoning laws; the impact of present or future environmental legislation
and compliance with environmental laws.
o Annuities are a retirement product for those who may have the ability to pay a
premium now and want to guarantee they receive certain monthly payments or a
return on investment later in the future. Annuities are contracts issued by a life
insurance company designed to meet retirement or other long-term goals. An
annuity is not a life insurance policy. Variable annuities are designed to be long-
term investments, to meet retirement and other long-range goals. Variable
annuities are not suitable for meeting short-term goals because substantial taxes
and insurance company charges may apply if you withdraw your money early.
Variable annuities also involve investment risks, just as mutual funds do.
o Private placements carry a substantial risk as they are subject to less regulation
than are publicly offered securities. The market to resell these assets may not exist
and therefore the ability to value these assets is diminished and liquidation of
these assets may be subject to a substantial discount.
o Commodities are tangible assets used to manufacture and produce goods or
services. Commodity prices are affected by different risk factors, such as disease,
storage capacity, supply, demand, delivery constraints and weather. Because of
those risk factors, even a well-diversified investment in commodities can be
uncertain.
o Options are contracts to purchase or sell a security at a given price, risking that an
option may expire out of the money resulting in minimal or no value or it could
expire in the money and cause the holder to deliver the security. An uncovered
call option is a type of options contract that is not backed by an offsetting position.
The risk for a “naked” or uncovered put is not unlimited, whereas the potential
loss for an uncovered call option is limitless. Spread option positions entail buying
and selling multiple options on the same underlying security, but with different
strike prices or expiration dates, which helps hedge the risk of other option trading
strategies. Option transactions also involve risks including but not limited to
economic risk, market risk, sector risk, idiosyncratic risk, political/regulatory risk,
inflation (purchasing power) risk and interest rate risk.
Past performance is not indicative of future results. Investing in securities involves a
risk of loss that you, as a client, should be prepared to bear.
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Item 9: Disciplinary Information
A. Criminal or Civil Actions
There are no criminal or civil actions to report.
B. Administrative Proceedings
There are no administrative proceedings to report.
C. Self-regulatory Organization (SRO) Proceedings
There are no self-regulatory organization proceedings to report.
Item 10: Other Financial Industry Activities and Affiliations
A. Registration as a Broker/Dealer or Broker/Dealer Representative
IAR’s of Beacon Financial Advisors may be registered representatives of Lincoln
Investment and IAR’s of Capital Analysts or Lincoln Investment, and are independent
licensed insurance agents.
B. Registration as a Futures Commission Merchant, Commodity Pool Operator,
or a Commodity Trading Advisor
Neither Beacon FA nor its representatives are registered as or have pending applications
to become either a Futures Commission Merchant, Commodity Pool Operator, or
Commodity Trading Advisor or an associated person of the foregoing entities.
C. Registration Relationships Material to this Advisory Business and Possible
Conflicts of Interests
As a fiduciary, Beacon Financial Advisory LLC is required to act in the best interest of the
client and clients are in no way required to utilize the services of any representative of
Beacon Financial Advisory LLC in connection with such individual’s activities outside of
Beacon Financial Advisory LLC.
Investment Adviser Representatives acting as insurance agents and/or registered
representatives of a broker-dealer.
Some or all of the Investment Adviser Representatives (IARs) of Beacon FA are also
licensed as registered representatives of Lincoln Investment. (Lincoln Investment), a
registered broker-dealer. As such, your IAR may also act as agent and offer you securities
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(such as mutual funds, stocks, or bonds). Your IAR may also offer insurance products,
including fixed annuities and life insurance sales, either through Lincoln, another
insurance agency, or as independent agents. If you choose to engage with your IAR in
these other services or products, the IAR may receive additional compensation typically
in the form of commissions. Clients should be aware that services that pay a commission
or other compensation create a conflict of interest, as commissionable products conflict
with the fiduciary duties of a registered investment adviser. Beacon FA always acts in the
best interest of the client, including with respect to the sale of commissionable products
to advisory clients. Clients are in no way required to utilize the services of any IAR of
Beacon FA in such individual’s outside capacities.
Your IAR and Beacon FA must disclose or make available to Lincoln, confidential
information about its customers. Lincoln shall only use this information for supervisory
purposes. Your IAR and Beacon FA have entered into a confidentiality agreement with
Lincoln to ensure your information is protected.
Supervised person of Beacon Financial Advisory are licensed insurance agents and
appointed with various unaffiliated insurance carriers . Further information about these
other activities is described in each person’s accompanying Form ADV part 2B brochure
supplement.
These activities create a conflict of interest as supervised persons have an incentive to
recommend insurance products based on commissions or other benefits received from
the insurance company, rather than on the client’s needs. Additionally, the offer and
sale of insurance products by supervised persons of Beacon Financial Advisory are not
made in their capacity as a fiduciary, and products are limited to only those offered by
insurance.
Beacon Financial Advisory addresses this conflict of interest by requiring its supervised
persons to act in the best interest of the client at all times, including when acting as an
insurance agent. Beacon Financial Advisory periodically reviews recommendations by
its supervised persons to assess whether they are based on an objective evaluation of each
client’s risk profile and investment objectives rather than on the receipt of any
commissions or other benefits. Beacon Financial Advisory will disclose in advance how
it or its supervised persons are compensated and will disclose conflicts of interest
involving any advice or service provided. At no time will there be tying between business
practices and/or services; a condition where a client or prospective client would be
required to accept one product or service conditioned upon the selection of a second,
distinctive tied product or service.
No client is ever under any obligation to purchase any insurance product. Insurance
products recommended by Beacon Financial Advisory supervised persons may also be
available from other providers on more favorable terms, and clients can purchase
insurance products recommended through other, un-affiliated insurance agencies.
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Investment Adviser Representatives acting as Investment Adviser Representatives for
another Registered Investment Adviser.
Some or all of the Investment Adviser Representatives (IARs) of Beacon FA are also
licensed as IARs of Capital Analyst LLC and Lincoln Investment Planning, LLC,
registered investment advisers. As such, your IAR may also offer clients advice or
products from those activities and clients should be aware that these services may involve
a conflict of interest in choosing with which Registered Investment Adviser to utilize as
the amount of compensation may change based on which adviser was chosen. Beacon FA
always acts in the best interest of the client and clients always have the right to decide
whether or not to utilize the services of any IAR in any capacity.
Beacon FA is not affiliated with Lincoln Investment, or Capital Analysts Inc. and is
separately responsible for complying with the rules and regulations of the Investment
Advisers Act of 1940 and/or any applicable states' rules and regulations relating to
investment advisory activities. Neither Lincoln Investment or Capital Analysts conducts
due diligence of the Beacon FA’s advisory services nor endorses any advisory services
offered by Beacon FA.
Investment Adviser Representatives acting as accountants individually or for an
accounting firm.
Some Investment Adviser Representatives (IARs) are also accountants. From time to
time, they will offer clients advice or products from this activity either individually as
accountants, through a separate entity, or as part of the financial planning services
provided by Beacon FA. When this activity is included as part of the financial planning
services, there is no additional compensation or fee for providing tax/accounting services.
In some cases, this activity will be completed outside their scope as IARs of Beacon FA
and will receive additional compensation. When this happens, a conflict of interest exists
because this activity creates additional compensation for the accountants. Clients will be
made aware of the additional compensation. Beacon FA always acts in the best interest
of the clients. Clients are in no way required to utilize the services of any IAR of Beacon
FA in their capacity as an accountant. The additional accounting firms include: Pease &
Co
Investment Adviser Representatives operating under other business names.
Some Investment Adviser Representatives (IARs) may market and operate under a
different business name other than Beacon FP. While not considered an outside business
activity, they may offer services through this other business name. These names include:
Beacon Financial Partners, FNA Wealth Management LTD, and Tropp O’Toole James
Private Wealth Management. Other marketing names for advisory business and other
activities include Buckeye Deferred Comp and Raymond Tropp Financial Advisory.
Investment Adviser Representatives operating as an attorney.
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Joseph C Randazzo is a lawyer. From time to time, he will offer clients advice on basic
estate planning and document drafting. As a fiduciary, Randazzo Law Office and Beacon
FA are required to act in the best interest of the client. Clients are in no way required to
utilize the services of any representative of Beacon FA or Randazzo Law Office in their
capacity as a lawyer.
Life Settlement Activity
Some Investment Adviser Representatives (IARs) are involved in life settlements. As
such, your IAR may also act as agent and offer to you an investment in a life settlement
contract. If you choose to engage with your IAR in this activity, the IAR may receive
additional compensation typically in the form of commissions. Clients should be aware
that services that pay a commission or other compensation create a conflict of interest, as
commissionable products conflict with the fiduciary duties of a registered investment
adviser. Beacon FA always acts in the best interest of the client, including with respect to
the sale of commissionable products to advisory clients. Clients are in no way required to
utilize the services of any IAR of Beacon FA in such individual’s outside capacities.
Other Business Activities
Gregory Randall is the sole owner of the Registrant and he is also the sole owner of Beacon
Financial Partners, LLC (“BFP”). BFP serves as an Office of Supervisory jurisdiction for
Lincoln Investment and may also offer financial planning services to the Registrant’s
advisory clients.
Some Investment Adviser Representatives (IARs) are involved in real estate rentals. As
such, your IAR may receive additional rental income from tenants. This would only create
a conflict of interest if you were solicited to become tenants. Beacon FA always acts in the
best interest of the clients. Clients are in no way required to utilize the services of any IAR
of Beacon FA in their capacity as a renter for residential or business. purposes.
Volunteer Activities
Some Investment Adviser Representatives also serve in various volunteer positions that
pay no compensation and do not create a conflict of interest. These activities will be more
thorough disclosed on the representatives ADV Part 2B. Some of these activities include
such things as board positions, trustee positions and committee positions.
The Designated Supervisor or his or her designee will periodically review the investment
advisory activities, client communications, and your advisor’s adherence to the registered
investment adviser’s Code of Ethics. In addition, the Designated Supervisor will monitor
the advice being provided to ensure that your advisor is providing the services for which
the advisor was engaged.
As a fiduciary, Beacon Financial Advisory LLC is required to act in the best interest of the
client and clients are in no way required to utilize the services of any representative of
Beacon FA in connection with such individual’s activities outside of Beacon FA.
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D. Selection of Other Advisers or Managers and How This Adviser is
Compensated for Those Selections
Beacon FA may utilize third-party investment advisers, third party platforms, or turn-key
asset management programs for certain clients, including, but not limited to, Symmetry
Partners and SEI. This relationship will be memorialized in each contract between Beacon
FA and each third-party advisor. The fees shared will not exceed any limit imposed by
any regulatory agency. This creates a conflict of interest in that Beacon FA has an incentive
to direct clients to the third-party investment advisers that charge Beacon FA and/or its
clients a lower fee. Beacon FA will always act in the best interests of the client, including
when selecting third-party investment advisers/turn-key asset management programs.
Beacon FA will ensure that all recommended advisers are exempt, licensed or notice filed
in the states in which Beacon FA is utilizing them.
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
A. Code of Ethics
Beacon FA has a written Code of Ethics that covers the following areas: Prohibited
Purchases and Sales, Insider Trading, Personal Securities Transactions, Exempted
Transactions, Prohibited Activities, Conflicts of Interest, Gifts and Entertainment,
Confidentiality, Service on a Board of Directors, Compliance Procedures, Compliance
with Laws and Regulations, Procedures and Reporting, Certification of Compliance,
Reporting Violations, Compliance Officer Duties, Training and Education,
Recordkeeping, Annual Review, and Sanctions. Beacon FA's Code of Ethics is available
free upon request to any client or prospective client.
B. Recommendations Involving Material Financial Interests
Beacon FA does not recommend that clients buy or sell any security in which a related
person to Beacon FA or Beacon FA has a material financial interest.
C. Investing Personal Money in Similar Securities as Clients
From time to time, representatives of Beacon FA may buy or sell securities for themselves
that they also recommend to clients. This may provide an opportunity for representatives
of Beacon FA to buy or sell the same securities before or after recommending the same
securities to clients resulting in representatives profiting off the recommendations they
provide to clients. Such transactions may create a conflict of interest. Beacon FA will
monitor any transactions that could be construed as conflicts of interest and will ensure
clients transactions are executed first.
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D. Trading Securities At/Around the Same Time as Clients’ Securities
From time to time, representatives of Beacon FA may buy or sell securities for themselves
at or around the same time as clients. This may provide an opportunity for representatives
of Beacon FA to buy or sell securities before or after recommending securities to clients
resulting in representatives profiting off the recommendations they provide to clients.
Such transactions may create a conflict of interest; however, Beacon FA will ensure clients
receive the best price.
Item 12: Brokerage Practices
A. Factors Used to Select Custodians and/or Broker/Dealers
Custodians/broker-dealers will be recommended based on Beacon FA’s duty to seek
“best execution,” which is the obligation to seek execution of securities transactions for a
client on the most favorable terms for the client under the circumstances. Clients will not
necessarily pay the lowest commission or commission equivalent, and Beacon FA may
also consider the market expertise and research access provided by the broker-
dealer/custodian, including but not limited to access to written research, oral
communication with analysts, admittance to research conferences and other resources
provided by the brokers that may aid in Beacon FA's research efforts. Beacon FA will
never charge a premium or commission on transactions, beyond the actual cost imposed
by the broker-dealer/custodian.
Beacon FA will recommend that clients use Charles Schwab & Co., Inc. Advisor Services,
Fidelity Investments.
Research and Other Soft-Dollar Benefits
Beacon FA does not receive products or services other than execution (“soft dollar
benefits”) from a broker-dealer or third-party for generating commissions, but does
receive additional economic benefits described in Item 14.
Brokerage for Client Referrals
Beacon FA receives no referrals from a broker-dealer or third party in exchange for
using that broker-dealer or third party.
Clients Directing Which Broker/Dealer/Custodian to Use
Beacon FA will recommend that clients use a specific broker-dealer, but will allow
direct brokerage. By directing brokerage, Beacon FA may be unable to achieve most
favorable execution of client transactions which could cost clients’ money in trade
execution. Not all advisers require or allow their clients to direct brokerage.
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B. Aggregating (Block) Trading for Multiple Client Accounts
If Beacon FA buys or sells the same securities on behalf of more than one client, then it
may (but would be under no obligation to) aggregate or bunch such securities in a single
transaction for multiple clients in order to seek more favorable prices, lower brokerage
commissions, or more efficient execution. In such case, Beacon FA would place an
aggregate order with the broker on behalf of all such clients in order to ensure fairness for
all clients; provided, however, that trades would be reviewed periodically to ensure that
accounts are not systematically disadvantaged by this policy. Beacon FA would determine
the appropriate number of shares and select the appropriate brokers consistent with its
duty to seek best execution, except for those accounts with specific brokerage direction (if
any).
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Item 13: Reviews of Accounts
A. Frequency and Nature of Periodic Reviews and Who Makes Those Reviews
All client accounts for Beacon FA's advisory services provided on an ongoing basis are
reviewed at least annually by the adviser and supervised by Deborah Lynn George, Chief
Compliance Officer (CCO), with regard to clients’ respective investment policies and risk
tolerance levels.
All financial planning accounts are reviewed upon financial plan creation and plan
delivery by Deborah Lynn George, CCO. There is only one level of review for financial
planning, and that is the total review conducted to create the financial plan.
B. Factors That Will Trigger a Non-Periodic Review of Client Accounts
Reviews may be triggered by material market, economic or political events, or by changes
in client's financial situations (such as retirement, termination of employment, physical
move, or inheritance).
With respect to financial plans, Beacon FA’s services will generally conclude upon
delivery of the financial plan unless the client chooses to engage Beacon FA for portfolio
management services.
C. Content and Frequency of Regular Reports Provided to Clients
Each client of Beacon FA's advisory services provided on an ongoing basis will receive a
at least a quarterly statement detailing the client’s account, including assets held, asset
value, and calculation of fees. This written report will come from the custodian.
Each financial planning client will receive the financial plan upon completion.
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided by Third Parties for Advice Rendered to Clients
(Includes Sales Awards or Other Prizes)
Charles Schwab & Co., Inc. Advisor Services provides Beacon FA with access to Charles
Schwab & Co., Inc. Advisor Services’ institutional trading and custody services, which are
typically not available to Charles Schwab & Co., Inc. Advisor Services retail investors.
These services generally are available to independent investment advisers on an
unsolicited basis, at no charge to them so long as a total of at least $10 million of the
adviser’s clients’ assets are maintained in accounts at Charles Schwab & Co., Inc. Advisor
Services. Charles Schwab & Co., Inc. Advisor Services includes brokerage services that are
related to the execution of securities transactions, custody, research, including that in the
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form of advice, analyses and reports, and access to mutual funds and other investments
that are otherwise generally available only to institutional investors or would require a
significantly higher minimum initial investment. For Beacon FA client accounts
maintained in its custody, Charles Schwab & Co., Inc. Advisor Services generally does not
charge separately for custody services but is compensated by account holders through
commissions or other transaction-related or asset-based fees for securities trades that are
executed through Charles Schwab & Co., Inc. Advisor Services or that settle into Charles
Schwab & Co., Inc. Advisor Services accounts.
Charles Schwab & Co., Inc. Advisor Services also makes available to Beacon FA other
products and services that benefit Beacon FA but may not benefit its clients’ accounts.
These benefits may include national, regional or Beacon FA specific educational events
organized and/or sponsored by Charles Schwab & Co., Inc. Advisor Services. Other
potential benefits may include occasional business entertainment of personnel of Beacon
FA by Charles Schwab & Co., Inc. Advisor Services personnel, including meals,
invitations to sporting events, including golf tournaments, and other forms of
entertainment, some of which may accompany educational opportunities. Other of these
products and services assist Beacon FA in managing and administering clients’ accounts.
These include software and other technology (and related technological training) that
provide access to client account data (such as trade confirmations and account
statements), facilitate trade execution (and allocation of aggregated trade orders for
multiple client accounts, if applicable), provide research, pricing information and other
market data, facilitate payment of Beacon FA’s fees from its clients’ accounts (if
applicable), and assist with back-office training and support functions, recordkeeping and
client reporting. Many of these services generally may be used to service all or some
substantial number of Beacon FA’s accounts. Charles Schwab & Co., Inc. Advisor Services
also makes available to Beacon FA other services intended to help Beacon FA manage and
further develop its business enterprise. These services may include professional
compliance, legal and business consulting, publications and conferences on practice
management, information technology, business succession, regulatory compliance,
employee benefits providers, and human capital consultants, insurance and marketing. In
addition, Charles Schwab & Co., Inc. Advisor Services may make available, arrange
and/or pay vendors for these types of services rendered to Beacon FA by independent
third parties. Charles Schwab & Co., Inc. Advisor Services may discount or waive fees it
would otherwise charge for some of these services or pay all or a part of the fees of a third-
party providing these services to Beacon FA. Beacon FA is independently owned and
operated and not affiliated with Charles Schwab & Co., Inc. Advisor Services.
B. Compensation to Third Party Personnel for Client Referrals
Beacon FA compensates third party promoters for client referrals. All compensation with
respect to the foregoing will be fully disclosed to each client to the extent required by
applicable law.
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Item 15: Custody
When advisory fees are deducted directly from client accounts at client's custodian, Beacon FA
will be deemed to have limited custody of client's assets and must have written authorization
from the client to do so. Clients will receive all account statements and billing invoices that are
required in each jurisdiction, and they should carefully review those statements for accuracy.
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Item 16: Investment Discretion
Beacon FA provides discretionary and non-discretionary investment advisory services to clients.
The client contract established with each client sets forth the discretionary authority for trading.
Where investment discretion has been granted, Beacon FA generally manages the client’s account
and makes investment decisions without consultation with the client as to when the securities are
to be bought or sold for the account, the total amount of the securities to be bought/sold, what
securities to buy or sell, or the price per share. In some instances, Beacon FA’s discretionary
authority in making these determinations may be limited by conditions imposed by a client (in
investment guidelines or objectives, or client instructions otherwise provided to Beacon FA.
Item 17: Voting Client Securities (Proxy Voting)
Beacon FA will not ask for, nor accept voting authority for client securities. Clients will receive
proxies directly from the issuer of the security or the custodian. Clients should direct all proxy
questions to the issuer of the security.
Item 18: Financial Information
A. Balance Sheet
Beacon FA neither requires nor solicits prepayment of more than $1,200 in fees per client,
six months or more in advance, and therefore is not required to include a balance sheet
with this brochure.
B. Financial Conditions Reasonably Likely to Impair Ability to Meet
Contractual Commitments to Clients
Neither Beacon FA nor its management has any financial condition that is likely to
reasonably impair Beacon FA’s ability to meet contractual commitments to clients.
C. Bankruptcy Petitions in Previous Ten Years
Beacon FA has not been the subject of a bankruptcy petition in the last ten years.
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