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BeManaged Financial Services, Inc.
SEC Form ADV Part 2A
Firm Brochure
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4280 Cascade Road SE
Grand Rapids, MI 49546
616.871.0751
www.bemanaged.com
March 31, 2026
This Firm Brochure (“Brochure”) provides information about the qualifications and business
practices of BeManaged Financial Services, Inc. (“BeManaged”). If you have any questions about
the contents of this Brochure, please contact us at telephone number 616.871.0751 or at e-mail
address info@bemanaged.com. The information in this Brochure has not been approved or
verified by the United States Securities and Exchange Commission or by any state securities
authority.
BeManaged is a Registered Investment Adviser. Registration of an Investment Adviser does not
imply any level of skill or training.
information about BeManaged
is available on
the SEC’s website at
Additional
www.adviserinfo.sec.gov.
This Item is used to provide our clients with a summary of new and/or updated
information. We will inform you of any revision(s) to this Brochure based on the
nature of the updated information.
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As of our most recent filing on March 27, 2025, we have no material changes to
disclose.
Consistent with the rules, we will ensure that you receive a summary of any
material changes to this and subsequent Brochures within 120 days of the close
of our business’ fiscal year. Furthermore, we will provide you with other interim
disclosures about material changes as necessary.
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Other information not specified in this summary has been revised since our most
recent filing. Consequently, we encourage you to read this Brochure in its entirety.
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Item 1 – Cover Page ........................................................................................................ i
Item 2 – Material Changes ............................................................................................. ii
Item 3 – Table of Contents ............................................................................................ iii
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Item 4 – Advisory Business ........................................................................................... 1
Item 5 – Fees and Compensation ................................................................................. 2
Item 6 ‐ Performance Based Fees and Side‐by‐Side Management .............................. 3
Item 7 – Types of Clients ............................................................................................... 5
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Item 8 ‐ Methods of Analysis, Investment Strategies and Risk of Loss ........................ 6
Item 9 – Disciplinary Information ................................................................................. 7
Item 10 ‐ Other Financial Activities and Affiliations ..................................................... 8
Item 11 ‐ Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading ............................................................................ 9
Item 12 – Brokerage Practices .................................................................................... 10
Item 13 – Review of Accounts .................................................................................... 11
Item 14 – Client Referrals and Other Compensation ................................................. 12
Item 15 – Custody ....................................................................................................... 12
Item 16 – Investment Discretion ................................................................................ 13
Item 17 – Voting Client Securities ............................................................................... 13
Item 18 – Financial Information .................................................................................. 14
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Under the BeManaged and BeAdvised product names, BeManaged offers investment
management services for participants in defined contribution plans. We also offer
discretionary portfolio management services for individuals’ outside accounts in
conjunction with retirement plans. We began our business in February 2006 in Grand
Rapids, Michigan. Our principal owners are Jay Jandasek, CFA and Jonathon Whaley.
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Each BeManaged or BeAdvised client has services tailored to their specific needs by
working with a Risk Counselor to determine the proper level of risk tolerance, define their
investment goals and to discuss any questions or concerns about their retirement. We
actively manage your account on a discretionary basis under the BeManaged program or
recommend changes to your portfolio based on the same criteria under the BeAdvised
program.
If you choose to enroll in either our BeManaged or BeAdvised service, you can expect the
following:
1. Investment Policy Statement: We outline your risk tolerance, how we will manage that
risk and a before and after report of the changes we implement on your behalf.
2. Portfolio Adjustments: We will rebalance your investment options, as needed, in order
to control the overall risk in your portfolio.
3. Ongoing, Personalized Updates: We keep you informed of developments in your
account via four to six personalized, written updates; in addition to generic newsletters
forwarded to existing clients.
4. Personal Annual Review: We provide you with an update of your Investment Policy
Statement (IPS), including retirement projections and your portfolio performance
compared to an appropriate benchmark.
In addition to individual account management, BeManaged offers financial counseling
services for individuals relative to various employee benefits offered by their employer.
Our services are offered by the contracting company as a company-paid employee
benefit; individuals do not provide us with any compensation for the delivery of these
services.
The services include financial advice related to contribution rates for their defined
contribution plans and health savings accounts. We also assist employees with retirement
income projections, including potential income to be received from assets held outside
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the employee’s defined contribution plan and from Social Security. Such advice is
delivered in group settings and/or individual participant meetings.
As of December 31, 2025, we managed, on a discretionary basis, a total of $395,500,000
in assets. In addition, we offer non-discretionary investment advice for assets totaling $0.
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More than 95% of revenues generated by our company come from account
management fees charged to individual participants who choose our service. We
do not receive compensation from the sale of individual securities in your portfolio
or from the sale of other investment products.
Our maximum charge is 0.15% quarterly, (0.60% annually) on that beginning
balance. The fee is charged in advance and calculated based on the beginning
account balance for the chargeable period. A plan sponsor may negotiate a lower
percentage fee based on average plan-wide balances, travel reimbursement, or
other factors. The sponsor may also arrange for fee processing on other than a
quarterly basis; some sponsors process fees twice a year or even annually. All fees
are deducted from your account balance.
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Any fees charged in advance for more than one three-month period are
refundable on a pro-rata basis should the individual participant choose to
terminate the relationship prior to the end of the chargeable period. For example,
if your account is charged $500 for twelve months of management services, and
you choose to cancel after three months, you may request a refund of $375, either
to your account, if arrangements can be made with the platform provider, or
directly to you via check.
For BeManaged’s financial counseling services, individual clients will not be
charged any fees. Instead, the employer or plan sponsor will negotiate and pay for
any fees related to those services with BeManaged. We had no such revenue in
2025.
BeManaged also charges hourly fees for Financial Planning and Financial Coaching
services. Our fee for these services is $150/hour. As of the filing of this Brochure,
we have not had any Clients utilize our Financial Planning service.
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BeManaged does not have any performance‐based fee arrangements and has no
intention to begin such fee arrangements in the future.
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Our client base is comprised of mostly individuals who are participants in defined
contribution accounts such as 401(k) plans and profit-sharing plans.
There is no minimum account size required to utilize our services. For example,
our smallest account balance is less than $1,000 and our largest account size
exceeds $1 million.
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BeManaged offers financial counseling services for individuals relative to various
employee benefits offered by their employer. Our services are offered by the
contracting company as a company-paid employee benefit; individuals do not
provide us with any compensation for the delivery of these services.
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BeManaged and BeAdvised investment processes utilize returns‐based mutual
fund style analysis and holdings‐based mutual fund style analysis utilizing data
available through Morningstar, Inc. and other subscription services.
Our investment management strategy is best defined as a fundamental strategy.
We build diversified portfolios designed to address your tolerance for risk and
your long-term investment goals. Portfolio allocations across equity funds, fixed
income funds, and cash/stable value offerings are adjusted in response to changes
to our 18‐24 month outlook for the various investment markets available to you
in your defined contribution plan. We would also change our asset class
allocations should you notify us of changes in your tolerance for risk, employment
status, or retirement goals. We do not utilize different strategies for different
clients.
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As with almost all investment strategies, there is a risk of loss of principal value in
all our management relationships. For example, in calendar year 2022, almost all
accounts under an investment management agreement with us lost some
principal value. Investing in securities involves risk of loss that clients should be
prepared to bear.
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There are no legal or disciplinary events to report regarding BeManaged or its
personnel.
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BeManaged participates in no other financial activities and has no financial
affiliations outside of its advisory business.
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Pursuant to Section 204A-1 of the Investment Advisers Act of 1940, BeManaged has
adopted a Code of Ethics (“Code”) which prohibits BeManaged and its employees
from engaging in fraudulent, deceptive or manipulative conduct. Compliance with this
Code involves more than acting with honesty and good faith alone. It means that
BeManaged has an affirmative duty of utmost good faith to act solely in the best
interest of its clients.
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This Code establishes rules of conduct for all employees of BeManaged and is
designed to, among other things; govern personal securities trading activities in the
accounts of employees, their immediate family/household accounts and accounts in
which an employee has a beneficial interest. The Code is based upon the principle that
BeManaged and its employees owe a fiduciary duty to BeManaged’s clients to
conduct their affairs, including their personal securities transactions, in such a manner
as to avoid (i) serving their own personal interests ahead of clients, (ii) taking
inappropriate advantage of their position with the Firm and (iii) any actual or potential
conflicts of interest or any abuse of their position of trust and responsibility.
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BeManaged and its employees are subject to the following specific fiduciary
obligations when dealing with clients:
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the duty to have a reasonable, independent basis for the investment advice
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the duty to ensure that investment advice is suitable to meeting the client’s
individual objectives, needs and circumstances; and
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• a duty to be loyal to clients.
In meeting its fiduciary responsibilities to its clients, BeManaged expects every
employee to demonstrate the highest standards of ethical conduct for continued
employment with BeManaged. Strict compliance with the provisions of the Code shall
be considered a basic condition of employment with BeManaged.
A copy of our Code of Ethics is available by contacting BeManaged at telephone
number (616)871-0751 or e-mail info@bemanaged.com. Additionally, you can
download a copy from our website at www.bemanaged.com/compliance.
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Our trading activity is limited to two types: a) a request for transactions through
the platform provider the plan sponsor selects; and b) a request for transactions
in outside accounts using only no-load, no transaction fee mutual funds. We have
no control over the methods utilized to execute those transactions, including the
selection of brokers or the compensation they receive.
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BeManaged provides each client with a formal review of its portfolio(s) upon
inception of the relationship and annually thereafter. More frequent informal reviews
are provided when discretionary changes are made to an account allocation or when
you provide us updated personal circumstances.
The formal review process is focused on the defined contribution portfolio being
managed. You will receive a written report of this review, which includes:
• A statement of your investment objectives, including an analysis of your
tolerance for risk;
• An analysis of your current investment portfolio upon inception of the
relationship;
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• Our allocation strategy for your assets;
• An analysis of your new investment portfolio after the initial changes,
including a style analysis of the equity and fixed income portion of your
account;
• Our procedures to monitor the progress of your account;
• A review of the risk assessment questionnaire you completed for us; and
• A review of your performance scorecard, including comparisons to an
appropriate benchmark.
Informal reviews are detailed in written reports which include descriptive analysis of
any portfolio changes we make on your behalf. We supply informal reviews
approximately two to four times a year as market and portfolio conditions dictate.
Formal and informal reviews are conducted by a portfolio manager and may also
include research and trading associates, customer service representatives and/or
customer service associates. All reviews are conducted under policies and procedures
developed under the responsibility of the Investment Committee and the Director of
Client Services. Reviews are conducted under a team approach; there are no
standards for the number of accounts assigned per reviewer.
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In late 2020, BeManaged engaged an independent solicitor to provide client
referrals. If a client is referred to us by a solicitor, this practice is disclosed to the
client in writing by the solicitor and the Advisor pays the solicitor out of its own
funds—specifically, the Advisor pays the solicitor a monthly fee for referrals in
certain areas of West Michigan. The use of solicitors is strictly regulated under
applicable federal and state law. The Advisor’s policy is to fully comply with the
requirements of Rule 206(4)-3, under the Investment Advisers Act of 1940, as
amended, and similar state rules, as applicable.
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The Advisor receives client referrals from the Dave Ramsey SmartVestor Group
(“SmartVestors”). SmartVestors is unaffiliated with the Advisor and there is no
employee relationship between them. Dave Ramsey established the SmartVestors
Network as a means of referring individuals and other investors seeking fiduciary
personal investment management services to independent investment advisors.
Dave Ramsey Group does not supervise the Advisor and has no responsibility for
the Advisor’s management of client portfolios or the Advisor’s other advice or
services. The Advisor pays an on-going fee for each territory it receives referrals
from. This fee ranges from $300/month to $700/month (“Solicitation Fee”)
depending on the size of the territory. The Advisor will not charge clients referred
through SmartVestors any fees or costs higher than its standard fee schedule
offered to its clients. For information regarding additional or other fees paid
directly or indirectly to SmartVestors, please refer to the SmartVestors Disclosure
and Acknowledgement Form.
Pursuant to Rule 206(4)-2 of the Investment Advisers Act of 1940, BeManaged has
implemented safeguards for client accounts over which we are deemed to have
‘Custody’.
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As a part of our Custody requirements, you will receive quarterly accounts
statements generated and sent to you by the platform provider or the custodian
for your assets managed outside of the defined contribution arrangement. We
encourage you to review your account statements on a regular basis, and compare
them to statements received from BeManaged, to determine whether account
transactions, including deductions to pay advisory fees, are proper.
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We offer two types of services to our clients. Under our BeManaged service, we take
limited discretionary authority (for trading purposes only) over your account, which
means we make all changes on your behalf. Each client has the authority to place
additional constraints on our discretion, such as constraints on holdings of company
stock.
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Discretionary authority is assumed upon execution of the Client Investment Advisory
Agreement. Each agreement describes the limit of our discretionary authority and
requires the information necessary for Actium to access client information.
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We do not have the authority, nor do we accept the authority, to vote client
securities. Clients will receive their proxies, or other solicitations, from the custodian.
If you have any questions about particular solicitations, you may contact BeManaged
by telephone at (616)871-0751 or e-mail info@bemanaged.com.
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We do not require or solicit prepayment of more than $1,200 in fees per client,
nor do we have any financial commitment that impairs our ability to meet
contractual and fiduciary commitments to clients. Additionally, we have not been
the subject of a bankruptcy proceeding within the past ten (10) years.
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