View Document Text
CRD# 114471
110 Oakwood Drive, Suite 480
Winston-Salem, North Carolina 27103
(336) 701-1600
www.ThreeMagnoliasFinancialAdvisors.com
September 25, 2025 Brochure
This brochure provides information about the qualifications and business practices of Three
Magnolias Financial Advisors (“Three Magnolias”). If you have any questions about the contents
of this brochure, please contact us at (336) 701-1600. The information in this brochure has not
been approved or verified by the United States Securities and Exchange Commission or by any
state authority.
Additional information about Three Magnolias also is available on the SEC’s website at
www.AdviserInfo.sec.gov. The searchable IARD/CRD number for Three Magnolias is 114471.
Item 2 - Summary of Material Changes
This Item will be used to provide our clients with a summary of new and/or updated information.
We will inform you of the revision(s) based on the nature of the updated information. In addition,
each version will contain a summary of material changes from the previous version. Since our
last Brochure dated March 20, 2024, the firm has had the following material changes:
• Changed the legal name of the firm to Three Magnolias Financial Advisors, LLC
Consistent with regulations, we will ensure that you receive a summary of any material changes
to this and subsequent Brochures within 120 days of the close of our business’ fiscal year.
Furthermore, we will provide you with other interim disclosures about material changes as
necessary. If you would like a copy of the complete brochure, please let us know and we will be
happy to provide one to you at no charge.
Page | 2
Item 3 - Table of Contents Page
Item 2 - Summary of Material Changes......................................................................................... 2
Item 3 - Table of Contents............................................................................................................. 3
Item 4 - Advisory Business ............................................................................................................ 4
Item 5 - Fees and Compensation................................................................................................... 6
Item 6 - Performance-Based Fees and Side-By-Side Management ...............................................8
Item 7 - Types of Clients.................................................................................................................8
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss ..........................................9
Item 9 - Disciplinary Information...................................................................................................11
Item 10 - Other Financial Industry Activities and Affiliations.........................................................11
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal Trading…11
Item 12 - Brokerage Practices .......................................................................................................12
Item 13 - Review of Accounts ........................................................................................................15
Item 14 - Client Referrals and Other Compensation......................................................................15
Item 15 - Custody..........................................................................................................................15
Item 16 - Investment Discretion....................................................................................................16
Item 17 - Voting Client Securities .................................................................................................17
Item 18 - Financial Information.....................................................................................................17
Page | 3
Item 4 - Advisory Business
General Information
In 2009, Three Magnolias Financial Advisors, LLC (formerly known as Blue Rock Advisors, LLC and
referred to hereinafter as “Three Magnolias”) succeeded Hunt Collins & Associates which was
founded in 2001. Three Magnolias provides financial planning, portfolio management and
general consulting services to its clients. At the outset of each client relationship, Three
Magnolias spends time with the client, asking questions, discussing the client’s investment
experience and financial circumstances, and broadly identifying major goals of the client.
Clients may elect to retain Three Magnolias to prepare a full financial plan. This written report is
presented to the client for consideration. In most cases, clients subsequently retain Three
Magnolias to manage the investment portfolio on an ongoing basis.
For those financial planning clients making this election, and for other clients who do not need
financial planning but retain Three Magnolias for portfolio management services, based on all
the information initially gathered, Three Magnolias generally develops with each client:
• a financial outline for the client based on the client’s financial circumstances and goals,
and the client’s risk tolerance level (the “Financial Profile”); and
the client’s investment objectives and guidelines (the “Investment Plan”).
•
The Financial Profile is a reflection of the client’s current financial picture and a look to the future
goals of the client. The Investment Plan outlines the types of investments Three Magnolias will
make on behalf of the client in order to meet those goals. The Profile and the Plan are discussed
regularly with each client but are not necessarily written documents. Finally, where Three
Magnolias provides only limited financial planning or general consulting services, Three
Magnolias will work with the client to prepare an appropriate summary of the specific project(s)
to the extent necessary or advisable under the circumstances.
Financial Planning
One of the services offered by Three Magnolias is Financial Planning, described below. This
service may be provided as a stand-alone service or may be coupled with ongoing portfolio
management.
Financial Planning may include advice that addresses one or more areas of a client's financial
situation, such as estate planning, risk management, budgeting and cash flow controls,
retirement planning, education funding, and
investment portfolio design and ongoing
management. Depending on a client’s particular situation, financial planning may include some
or all of the following:
• Gathering factual information concerning the client's personal and financial situation.
• Assisting the client in establishing financial goals and objectives;
• Analyzing the client's present situation and anticipated future activities in light of the
client's financial goals and objectives;
Page | 4
•
Identifying problems foreseen in the accomplishment of these financial goals and
objectives and offering alternative solutions to the problems;
• Making recommendations to help achieve retirement plan goals and objectives.
• Designing an investment portfolio to help meet the goals and objectives of the client;
• Providing estate planning;
• Assessing risk and reviewing basic health, life and disability insurance needs; or
• Reviewing goals and objectives and measuring progress toward these goals.
Once Financial Planning advice is given, the client may choose to have Three Magnolias
implement the client’s financial plan and manage the investment portfolio on an ongoing basis.
However, the client is under no obligation to act upon any of the recommendations made by
Three Magnolias under a Financial Planning engagement and/or engage the services of any
recommended professional.
Portfolio Management
As described above, at the beginning of a client relationship, Three Magnolias meets with the
client, gathers information, and performs research and analysis as necessary to develop the
client’s Investment Plan. The Investment Plan will be updated from time to time when requested
by the client, or when determined to be necessary or advisable by Three Magnolias based on
updates to the client’s financial or other circumstances.
To implement the client’s Investment Plan, Three Magnolias will manage the client’s investment
portfolio on a discretionary or non-discretionary basis, which is decided by the client giving
written instruction. By choosing discretionary authority, you may grant Three Magnolias
discretion over the amount of securities to be purchased or sold for your account(s) without
obtaining your consent or approval prior to each transaction. For non-discretionary accounts,
clients must be contacted prior to the execution of any trade in the account(s) under
management. This may result in a delay in executing recommended trades, which could adversely
affect the performance of the portfolio. The client retains the responsibility for the final decision
on all actions taken with respect to the portfolio.
Three Magnolias will primarily invest in mutual funds, ETF’s, annuities, REITs (Real Estate
Investment Trusts) and common stock and bonds.
Clients may impose certain written restrictions on Three Magnolias in the management of their
investment portfolios, such as prohibiting the inclusion of certain types of investments (e.g., “sin
stocks”) in an investment portfolio or prohibiting the sale of certain investments held in the
account at the commencement of the relationship. Each client should note, however, that
restrictions imposed by a client may adversely affect the composition and performance of the
client’s investment portfolios. Each client should also note that his or her investment portfolio is
treated individually by giving consideration to each purchase or sale for the client’s account. For
these and other reasons, performance of client investment portfolios within the same
investment objectives, goals and/or risk tolerance may differ, and clients should not expect that
Page | 5
the composition or performance of their investment portfolios would necessarily be consistent
with similar clients of Three Magnolias.
In addition to portfolio management services, in providing asset management services agreed
upon with the client, Three Magnolias may retain hereafter ("the sub-adviser"), an investment
adviser registered under applicable securities laws, as a sub-adviser to manage all or a portion of
the managed assets in the client's account. If this occurs, Three Magnolias will be responsible for
the continuing supervision of the client's account, and the actions of the sub-adviser in
connection with the client's account and the managed assets. Three Magnolias also will be
responsible for the payment of any advisory fee or other charges of the sub-adviser with respect
to the managed assets unless or except as specifically authorized in advance by the client. Three
Magnolias agrees that upon proper notice by the client, Three Magnolias will refrain from the
appointment of, or terminate as permitted under applicable contracts, any sub-adviser
appointed pursuant to this authority.
General Consulting
In addition to the foregoing services, Three Magnolias may provide general consulting services
to clients. These services are generally provided on a project basis, and may include, without
limitation, minimal cash flow planning for certain events such as education expenses or
retirement, estate planning analysis, income tax planning analysis and review of a client’s
insurance portfolio, as well as other matters specific to the client as and when requested by the
client and agreed to by Three Magnolias. The scope and fees for consulting services will be
negotiated with each client at the time of engagement for the applicable project.
Principal Owners
Jennifer W. Johnson is the principal owner of Three Magnolias. Please see Brochure Supplements
for more information on the principal owner and other individuals who formulate investment
advice and have direct contact with clients.
Type and Value of Assets Currently Managed
As of February 24, 2025, Three Magnolias managed approximately the following:
Discretionary Assets Under Management: $371,171,224
Non-Discretionary Assets Under Management: $43,029,776
Total Assets Under Management: $414,201,000
Item 5 - Fees and Compensation
General Fee Information
Some new clients open accounts with our broker-dealer/custodian Private Client Services, and
generally enter into one of two fee arrangements. Preferred Asset Management, or PAM
accounts, pay a management fee plus the cost of transactions in the account. Prime Portfolio
Services, or PRIME accounts, pay one inclusive fee that covers both management and brokerage
expenses. The PRIME accounts are known as “wrap accounts”, meaning the management fee and
Page | 6
brokerage expenses are wrapped together in one fee. Therefore, the PRIME fee schedule is
higher than the PAM fee schedule. There is a potential conflict of interest in selecting a PAM
versus PRIME account, as the IAR is responsible for transaction costs in PRIME accounts and
therefore will be compensated less the more the account is traded. This conflict is mitigated by
the fact that Registered Investment Advisors have a fiduciary duty to clients and will make
decisions in the best interest of the client.
In any case, these fees are separate and distinct from the fees and expenses charged by mutual
funds, ETFs (exchange traded funds) or other investment pools to their shareholders (generally
including a management fee and fund expenses, as described in each fund’s prospectus or
offering materials). The client should review all fees charged by funds, brokers, Three Magnolias
and others to fully understand the total amount of fees paid by the client for investment and
financial-related services.
Financial Planning Fees
Financial Planning is normally performed on an hourly basis, at the rate of $150 per hour. In most
instances, a minimum fee of $500 applies. The fee is due upon presentation of the financial plan
to the client.
Portfolio Management Fees
The annual fee schedule, based on a percentage of assets under management, is as follows:
Schwab Accounts:
Accounts held at Schwab are invoiced quarterly in advance. The annual fee schedule for these
services is as follows:
Assets Under Management
First $2,500,000
Next $2,500,000
Balance above $5,000,000
Annual Fee
1.50%
1.25%
1.00%
Accounts Managed by a Sub-Advisor:
For accounts that are managed by a Sub-Advisor, the fees are as follows:
Assets Under Management
First $2,500,000
Next $2,500,000
Balance above $5,000,000
Annual Fee
1.50%
1.25%
1.00%
The advisory fees above are for accounts that are managed by a Sub-Advisor. Fees may be paid
directly to both Three Magnolias and the Sub-Advisor, but total fees to the client will not exceed
the above fee schedule. The fees paid to Three Magnolias in these accounts are negotiable.
Page | 7
Three Magnolias may impose a minimum portfolio value of $100,000. Minimum annual fees of
$1,000 may apply. Three Magnolias may, at its discretion, make exceptions to the foregoing or
negotiate special fee arrangements where Three Magnolias deems it appropriate under the
circumstances.
As mentioned above, portfolio management fees are payable quarterly, either in advance or
arrears depending upon custodian of the account. If management begins after the start of a
quarter, fees will be prorated accordingly. Fees are normally debited directly from client
account(s) unless other arrangements are made.
Either Three Magnolias or the client may terminate their Investment Management Agreement at
any time, subject to any written notice requirements in the agreement. A client may terminate
an advisory agreement without being assessed any fees or expenses within five (5) days of its
signing. In the event of termination, any paid but unearned fees will be promptly refunded to
the client, and any fees due to Three Magnolias from the client will be invoiced or deducted from
the client’s account prior to termination.
General Consulting Fees
When Three Magnolias provides general consulting services to clients, these services are
generally separate from Three Magnolias’ financial planning and portfolio management services.
Fees for general consulting are negotiated at the time of the engagement for such services and
are normally based on an hourly rate of $150 and billed monthly in arrears.
Item 6 - Performance-Based Fees and Side-By-Side Management
Three Magnolias does not have any performance-based fee arrangements. “Side by Side
Management” refers to a situation in which the same firm manages accounts that are billed
based on a percentage of assets under management and at the same time manages other
accounts for which fees are assessed on a performance fee basis. Because Three Magnolias has
no performance-based fee accounts, it has no side-by-side management.
Item 7 - Types of Clients
Three Magnolias serves individuals, pension and profit-sharing plans, corporations, trusts,
estates and charitable organizations. With some exceptions, Three Magnolias may impose a
minimum portfolio value of $100,000 for asset management services. Minimum annual fees of
$1,000 may apply. Under certain circumstances and in its sole discretion, Three Magnolias may
negotiate such minimums.
Page | 8
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
In accordance with the Investment Plan, Three Magnolias will primarily invest in mutual funds,
ETF’s, annuities, REITs (Real Estate Investment Trusts) and common stock and bonds.
Mutual funds and ETFs are generally evaluated and selected based on a variety of factors,
including, without limitation, past performance, fee structure, portfolio manager, fund sponsor,
overall ratings for safety and returns, and other factors.
In selecting individual stocks for an account, Three Magnolias generally applies traditional
fundamental analysis including, without limitation, the following factors:
o Financial strength ratios;
o Price-to-earnings ratios;
o Dividend yields; and
o Growth rate-to-price earnings ratios
Three Magnolias will incorporate other methods of analysis, such as:
Technical Analysis – involves studying past price patterns and trends in the financial markets to
predict the direction of both the overall market and specific stocks.
Cyclical Analysis – is a type of technical analysis that involves evaluating recurring price patterns
and trends. Fixed income investments may be used as a strategic investment, as an instrument
to fulfill liquidity or income needs in a portfolio, or to add a component of capital preservation.
Three Magnolias may evaluate and select individual bonds or bond funds based on a number of
factors including, without limitation, rating, yield and duration.
Investment Strategies
Three Magnolias’ strategic approach is to invest each portfolio in accordance with the Plan that
has been developed specifically for each client. This means that the following strategies may be
used in varying combinations over time for a given client, depending upon the client’s individual
circumstances.
Long Term Purchases – securities purchased with the expectation that the value of those
securities will grow over a relatively long period of time, generally greater than one year.
Short Term Purchases – securities purchased with the expectation that they will be sold
within a relatively short period of time, generally less than one year, to take advantage of
the securities’ short-term price fluctuations.
Page | 9
Risk of Loss
While Three Magnolias seeks to diversify clients’ investment portfolios across various asset
classes consistent with their Investment Plans in an effort to reduce risk of loss, all investment
portfolios are subject to risks. Accordingly, there can be no assurance that client investment
portfolios will be able to fully meet their investment objectives and goals, or that investments
will not lose money.
Below is a description of several of the principal risks that client investment portfolios face.
Management Risks. While Three Magnolias manages client investment portfolios based on Three
Magnolias’ experience, research and proprietary methods, the value of client investment
portfolios will change daily based on the performance of the underlying securities in which they
are invested. Accordingly, client investment portfolios are subject to the risk that Three
Magnolias allocates assets to asset classes that are adversely affected by unanticipated market
movements, and the risk that Three Magnolias’ specific investment choices could underperform
their relevant indexes.
Risks of Investments in Mutual Funds, ETFs and Other Investment Pools. As described above,
Three Magnolias may invest client portfolios in mutual funds, ETFs and other investment pools
(“pooled investment funds”). Investments in pooled investment funds are generally less risky
than investing in individual securities because of their diversified portfolios; however, these
investments are still subject to risks associated with the markets in which they invest. In addition,
pooled investment funds’ success will be related to the skills of their particular managers and
their performance in managing their funds. Pooled investment funds are also subject to risks due
to regulatory restrictions applicable to registered investment companies under the Investment
Company Act of 1940.
Equity Market Risks. Three Magnolias will usually invest portions of client assets directly into
equity investments, primarily stocks, or into pooled investment funds that invest in the stock
market. As noted above, while pooled investments have diversified portfolios that may make
them less risky than investments in individual securities, funds that invest in stocks and other
equity securities are nevertheless subject to the risks of the stock market. These risks include,
without limitation, the risks that stock values will decline due to daily fluctuations in the markets,
and that stock values will decline over longer periods (e.g., bear markets) due to general market
declines in the stock prices for all companies, regardless of any individual security’s prospects.
Fixed Income Risks. Three Magnolias may invest portions of client assets directly into fixed
income instruments, such as bonds and notes, or may invest in pooled investment funds that
invest in bonds and notes. While investing in fixed income instruments, either directly or through
pooled investment funds, is generally less volatile than investing in stock (equity) markets, fixed
income investments nevertheless are subject to risks. These risks include, without limitation,
interest rate risks (risks that changes in interest rates will devalue the investments), credit risks
(risks of default by borrowers), or maturity risk (risks that bonds or notes will change value from
the time of issuance to maturity).
Page | 10
Foreign Securities Risks. Three Magnolias may invest portions of client assets into pooled
investment funds that invest internationally. While foreign investments are important to the
diversification of client investment portfolios, they carry risks that may be different from U.S.
investments. For example, foreign investments may not be subject to uniform audit, financial
reporting or disclosure standards, practices or requirements comparable to those found in the
U.S. Foreign investments are also subject to foreign withholding taxes and the risk of adverse
changes in investment or exchange control regulations. Finally, foreign investments may involve
currency risk, which is the risk that the value of the foreign security will decrease due to changes
in the relative value of the U.S. dollar and the security’s underlying foreign currency.
Item 9 - Disciplinary Information
Three Magnolias has no disciplinary events to report.
Item 10 - Other Financial Industry Activities and Affiliations
Three Magnolias executive officers and associates may also be Registered Representatives of
Private Client Services (“PCS”), 2225 Lexington Rd, Louisville, KY 40206, 800/966-9347, a
broker/dealer (member FINRA/SIPC) and may receive usual and customary commissions
associated with insurance and securities brokerage transactions. These individuals may also be
licensed and appointed with various insurance companies for the sale of health, disability, and
long-term care and annuity products.
Clients may choose to implement security-related investment advisory recommendations by
utilizing the services of any qualified advisory associate of Three Magnolias. Such transactions
may be affected through PCS, since Three Magnolias associates are registered representatives of
PCS. In connection with such transactions, the broker/dealer and the registered representatives
may receive compensation, and certain persons may receive compensation not only for
investment advisory services, but also for effecting securities transactions to implement such
services. Accounts held at Schwab or other custodians will generally have all trades executed by
that particular custodian, and no commissions are earned by any associate of Three Magnolias.
Clients are under no obligation to purchase securities, insurance, and/or other products through
the resources available to Three Magnolias, its officers, and associated persons. The client is free
to choose the source through which to implement advisory recommendations.
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Code of Ethics and Personal Trading
Three Magnolias has adopted a Code of Ethics (“the Code”), the full text of which is available to
you upon request. Three Magnolias’ Code has several goals. First, the Code is designed to assist
Three Magnolias in complying with applicable laws and regulations governing its investment
advisory business. Under the Investment Advisers Act of 1940, Three Magnolias owes fiduciary
Page | 11
duties to its clients. Pursuant to these fiduciary duties, the Code requires Three Magnolias
associated persons to act with honesty, good faith and fair dealing in working with clients. In
addition, the Code prohibits associated persons from trading or otherwise acting on insider
information.
Next, the Code sets forth guidelines for professional standards for Three Magnolias’ associated
persons (managers, officers and employees). Under the Code’s Professional Standards, Three
Magnolias expects its associated persons to put the interests of its clients first, ahead of personal
interests. In this regard, Three Magnolias associated persons are not to take inappropriate
advantage of their positions in relation to Three Magnolias clients.
Third, the Code sets forth policies and procedures to monitor and review the personal trading
activities of associated persons. From time to time Three Magnolias’ associated persons may
invest in the same securities recommended to clients. Under its Code, Three Magnolias has
adopted procedures designed to reduce or eliminate conflicts of interest that this could
potentially cause. The Code’s personal trading policies include procedures for limitations on
personal securities transactions of associated persons, reporting and review of such trading and
pre-clearance of certain types of personal trading activities. These policies are designed to
discourage and prohibit personal trading that would disadvantage clients. The Code also provides
for disciplinary action as appropriate for violations.
Participation or Interest in Client Transactions
Because associated persons may invest in the same securities as those purchased in client
accounts, Three Magnolias has established a policy requiring its associated persons to pre-clear
transactions in these securities with the Chief Compliance Officer. The goal of this policy is to
avoid any conflict of interest that may present itself in these situations. Certain securities, such
as CD’s, treasury obligations and open-end mutual funds are exempt from this pre-clearance
requirement. However, in the event of other identified potential trading conflicts of interest,
Three Magnolias’ goal is to place client interests first.
Consistent with the foregoing, Three Magnolias maintains policies regarding participation in
initial public offerings (IPOs) and private placements in order to comply with applicable laws and
avoid conflicts with client transactions. If a Three Magnolias associated person wishes to
participate in an IPO or invest in a private placement, he or she must submit a pre-clearance
request and obtain the approval of the Chief Compliance Officer. If associated persons trade with
client accounts (e.g., in a bundled or aggregated trade), and the trade is not filled in its entirety,
the associated person’s shares will be removed from the block, and the balance of shares will be
allocated among client accounts in accordance with Three Magnolias’ written policy.
Item 12 - Brokerage Practices
Best Execution and Brokerage Practices
Three Magnolias seeks “best execution” for client trades, which is a combination of a number of
factors, including, without limitation, quality of execution, services provided and commission
Page | 12
rates. Therefore, Three Magnolias may use or recommend the use of brokers who do not charge
the lowest available commission in the recognition of research and securities transaction
services, or quality of execution. Research services received with transactions may include
proprietary or third-party research (or any combination) and may be used in servicing any or all
of Three Magnolias’ clients. Therefore, research services received may not be used for the
account for which the particular transaction was affected.
Three Magnolias may recommend that clients establish brokerage accounts with the Schwab
Advisor Services division of Charles Schwab & Co., Inc. (Schwab), a FINRA registered broker-
dealer, member SIPC, to maintain custody of clients’ assets. Three Magnolias may also affect
trades for client accounts at Schwab, or may in some instances, consistent with Three Magnolias’
duty of best execution and specific agreement with each client, elect to execute trades
elsewhere. Although Three Magnolias may recommend that clients establish accounts at Schwab,
it is ultimately the client’s decision to custody assets with Schwab. Three Magnolias is
independently owned and operated and is not affiliated with Schwab.
Schwab provides Three Magnolias with access to its institutional trading and custody services,
which are typically not available to Schwab retail investors. These services generally are available
to independent investment advisors on an unsolicited basis, at no charge to them so long as
Three Magnolias maintains a pre-established minimum amount of client assets in accounts at
Schwab Advisor Services. Schwab’s brokerage services include the execution of securities
transactions, custody, research, and access to mutual funds and other investments that are
otherwise generally available only to institutional investors or would require a significantly higher
minimum initial investment.
For Three Magnolias client accounts maintained in its custody, Schwab generally does not charge
separately for custody services but is compensated by account holders through commissions and
other transaction-related or asset-based fees for securities trades that are executed through
Schwab or that settle into Schwab accounts. Schwab Advisor Services also makes available to
Three Magnolias other products and services that benefit Three Magnolias but may not directly
benefit its clients’ accounts. Many of these products and services may be used to service all or
some substantial number of Three Magnolias accounts, including accounts not maintained at
Schwab.
Schwab’s products and services that assist Three Magnolias in managing and administering
clients’ accounts include software and other technology that (i) provide access to client account
data (such as trade confirmations and account statements); (ii) facilitate trade execution and
allocate aggregated trade orders for multiple client accounts; (iii) provide research, pricing and
other market data; (iv) facilitate payment of Three Magnolias’ fees from its clients’ accounts; and
(v) assist with back-office functions, recordkeeping and client reporting.
Schwab Advisor Services also offers other services intended to help Three Magnolias manage and
further develop its business enterprise. These services may include: (i) compliance, legal and
business consulting; (ii) publications and conferences on practice management and business
Page | 13
succession; and (iii) access to employee benefits providers, human capital consultants and
insurance providers. Schwab may make available, arrange and/or pay third-party vendors for the
types of services rendered to Three Magnolias. Schwab Advisor Services may discount or waive
fees it would otherwise charge for some of these services or pay all or a part of the fees of a third-
party providing these services to Three Magnolias. Schwab Advisor Services may also provide
other benefits such as educational events or occasional business entertainment of Three
Magnolias personnel. In evaluating whether to recommend that clients custody their assets at
Schwab, Three Magnolias may take into account the availability of some of the foregoing
products and services and other arrangements as part of the total mix of factors it considers and
not solely on the nature, cost or quality of custody and brokerage services provided by Schwab,
which may create a potential conflict of interest.
Three Magnolias also participates in the Institutional service program of PCS. While there is no
direct link between the investment advice Three Magnolias provides and participation in the PCS
program, Three Magnolias receives certain economic benefits from the program. These benefits
may include software and other technology that provides access to client account data (such as
trade confirmations and account statements), facilitates trade execution (and allocation of
aggregated orders for multiple client accounts), provides research, pricing information and other
market data, facilitates the payment of Three Magnolias’ fees from its clients’ accounts, and
assists with back-office functions, recordkeeping and client reporting. Many of these services
may be used to service all or a substantial number of Three Magnolias’ accounts, including
accounts not held at PCS. PCS may also make available to Three Magnolias other services
intended to help Three Magnolias manage and further develop its business. These services may
include consulting, publications and conferences on practice management, information
technology, business succession, regulatory compliance and marketing. In addition, PCS may
make available, arrange and/or pay for these types of services to be rendered to Three Magnolias
by independent third parties. PCS may discount or waive fees it would otherwise charge for some
of these services, pay all or a part of the fees of a third-party providing these services to Three
Magnolias, and/or PCS may pay for travel expenses relating to participation in such training.
Finally, participation in the PCS program provides Three Magnolias with access to mutual funds
which normally require significantly higher minimum initial investments or are normally available
only to institutional investors.
The benefits received through participation in the PCS program does not necessarily depend
upon the proportion of transactions directed to PCS. The benefits are received by Three
Magnolias, in part because of commission revenue generated for PCS by Three Magnolias’ clients.
This means that the investment activity in client accounts is beneficial to Three Magnolias,
because PCS does not assess a fee to Three Magnolias for these services. This creates an incentive
for Three Magnolias to continue to recommend PCS to its clients. A potential conflict of interest
exists because advisory fees earned by Three Magnolias and paid by PCS are dependent on Three
Magnolias’ total assets under management. While it may be possible to obtain similar custodial,
execution and other services elsewhere at a lower cost, Three Magnolias believes that PCS
provide an excellent combination of these services.
Page | 14
Aggregated Trade Policy
Three Magnolias typically directs trading in individual client accounts as and when trades are
appropriate based on the client’s Investment Plan, without regard to activity in other client
accounts. However, from time to time, Three Magnolias may aggregate trades together for
multiple client accounts, most often when these accounts are being directed to sell the same
securities at the same time. If such an aggregated trade is not completely filled, Three Magnolias
will allocate shares received (in an aggregated purchase) or sold (in an aggregated sale) across
participating accounts on a pro rata or other fair basis; provided, however, that any participating
accounts that are owned by Three Magnolias or its officers, directors, or employees will be
excluded first.
Item 13 - Review of Accounts
Managed portfolios are reviewed at least quarterly but may be reviewed more often if requested
by the client, upon receipt of information material to the management of the portfolio, or at any
time such review is deemed necessary or advisable by Three Magnolias. These factors may
include, but are not limited to, the following: change in general client circumstances (marriage,
divorce, retirement); or economic, political or market conditions. Accounts are reviewed by the
advisory representative of record for the account.
For those clients to whom Three Magnolias provides separate financial planning and/or
consulting services, reviews are conducted on an as needed or agreed upon basis. Such reviews
are conducted by one of Three Magnolias’ investment adviser representatives or principals.
Account custodians are responsible for providing monthly or quarterly account statements which
reflect the positions (and current pricing) in each account as well as transactions in each account,
including fees paid from an account. Account custodians also provide prompt confirmation of all
trading activity, and year-end tax statements, such as 1099 forms. Three Magnolias will provide
additional written reports as needed or requested by the client.
Item 14 - Client Referrals and Other Compensation
Three Magnolias does not compensate any individual or firm for client referrals. In addition,
Three Magnolias does not receive compensation for referring clients to other professional service
providers.
Item 15 – Custody
Any investment advisor having custody or access to customer funds or securities must comply
with certain rules and regulations designed to protect the clients’ assets. Rule 206(4)-2 of the
Investment Advisers Act of 1940 details strict requirements governing investment advisors that
have “custody” over client securities or funds. Three Magnolias exercises limited custody due to
the following circumstances:
Page | 15
•
•
Three Magnolias directly debits fees from client accounts
Third Party Standing Letters of Authorization
Three Magnolias does not have physical custody of any client funds and/or securities. Client
funds and securities will be held with a bank, broker dealer, or other independent qualified
custodian. You will receive account statements from the independent, qualified custodian
holding your funds at least quarterly. The account statement from your custodian will indicate
the amount of advisory fees deducted from your account(s) each billing cycle. Clients should
carefully review statements received from the custodian.
Schwab and PCS are the custodians of nearly all client accounts at Three Magnolias. From time
to time; however, clients may select an alternate broker to hold accounts in custody. In any case,
it is the custodian’s responsibility to provide clients with confirmations of trading activity, tax
forms and at least quarterly account statements. Clients are advised to review this information
carefully, and to notify Three Magnolias of any questions or concerns. Clients are also asked to
promptly notify Three Magnolias if the custodian fails to provide statements on each account
held.
From time to time and in accordance with Three Magnolias’ agreement with clients, Three
Magnolias will provide additional reports. The account balances reflected in these reports should
be compared to the balances shown on the brokerage statements to ensure accuracy. At times
there may be small differences due to the timing of dividend reporting and pending trades.
Standing Letters of Authorization
Some clients may execute limited powers of attorney or other standing letters of authorization
that permit the firm to transfer money from their account with the client’s independent qualified
Custodian to third-parties. This authorization to direct the Custodian may be deemed to cause
our firm to exercise limited custody over your funds or securities and for regulatory reporting
purposes, we are required to keep track of the number of clients and accounts for which we may
have this ability. We do not have physical custody of any of your funds and/or securities. Your
funds and securities will be held with a bank, broker-dealer, or other independent, qualified
custodian. You will receive account statements from the independent, qualified custodian(s)
holding your funds and securities at least quarterly. The account statements from your
custodian(s) will indicate any transfers that may have taken place within your account(s) each
billing period. You should carefully review account statements for accuracy.
Item 16 - Investment Discretion
Before Three Magnolias can buy or sell securities on your behalf, the client must first sign our
discretionary management agreement, a limited power of attorney, and/or trading authorization
forms. By choosing to do so, the client may grant the firm discretion over the selection and
Page | 16
amount of securities to be purchased or sold for your account(s) without obtaining your consent
or approval prior to each transaction. Clients may impose limitations on discretionary authority,
such as frequency of trading, restrictions on investing in certain securities or types of securities
(such as a product type, specific companies, specific sectors, etc.), as well as other limitations as
expressed by the client. Limitations on discretionary authority are required to be provided to the
IAR in writing.
Item 17 - Voting Client Securities
As a policy and in accordance with Three Magnolias’ client agreement, Three Magnolias does not
vote proxies related to securities held in client accounts. The custodian of the account will
normally provide proxy materials directly to the client. Clients may contact Three Magnolias with
questions relating to proxy procedures and proposals; however, Three Magnolias generally does
not research particular proxy proposals. For accounts managed under PAM and PRIME
agreements with PCS, however, PCS may vote proxies on behalf of client accounts.
Item 18 - Financial Information
Three Magnolias does not require nor solicit prepayment of more than $1,200 in fees per client,
six months or more in advance, and therefore has no disclosure required for this item.
Page | 17