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Bluestone Private Wealth, LLC
Firm Brochure - Form ADV Part 2A
This brochure provides information about the qualifications and business practices of Bluestone Private Wealth,
LLC. If you have any questions about the contents of this brochure, please contact us at (216) 299-1883 or by email
at: info@bluestoneprivate.com. The information in this brochure has not been approved or verified by the United
States Securities and Exchange Commission or by any state securities authority.
Additional information about Bluestone Private Wealth, LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov. Bluestone Private Wealth, LLC’s CRD number is: 326055.
1382 West Ninth Street, Suite 205
Cleveland, OH 44113
(216) 299-1883
info@bluestoneprivate.com
Registration as an investment adviser does not imply a certain level of skill or training.
Version Date: 03/05/2026
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Item 2: Material Changes
The material changes in this brochure from the last annual updating amendment of Bluestone Private
Wealth, LLC on 02/18/2026 are described below. Material changes relate to Bluestone Private Wealth,
LLC’s policies, practices or conflicts of interests.
• Bluestone Private Wealth, LLC has updated its primary office address. (Cover Page)
• Bluestone Private Wealth, LLC has transitioned to registration with the United States Securities
and Exchange Commission from its prior registration at the state level.
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Item 3: Table of Contents
Item 1: Cover Page
Item 2: Material Changes ....................................................................................................................................... ii
Item 3: Table of Contents ...................................................................................................................................... iii
Item 4: Advisory Business ......................................................................................................................................2
Item 5: Fees and Compensation .............................................................................................................................5
Item 6: Performance-Based Fees and Side-By-Side Management ....................................................................7
Item 7: Types of Clients ..........................................................................................................................................7
Item 8: Methods of Analysis, Investment Strategies, & Risk of Loss ...............................................................7
Item 9: Disciplinary Information .........................................................................................................................12
Item 10: Other Financial Industry Activities and Affiliations .........................................................................13
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ...............13
Item 12: Brokerage Practices ................................................................................................................................14
Item 13: Review of Accounts ................................................................................................................................16
Item 14: Client Referrals and Other Compensation ..........................................................................................16
Item 15: Custody ....................................................................................................................................................17
Item 16: Investment Discretion ............................................................................................................................18
Item 17: Voting Client Securities (Proxy Voting) ..............................................................................................18
Item 18: Financial Information .............................................................................................................................18
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Item 4: Advisory Business
A. Description of the Advisory Firm
Bluestone Private Wealth, LLC (hereinafter “BPW”) is a Limited Liability Company
organized in the State of Ohio. The firm was formed in February 2023, and the principal
owners are Stephanie Sandle and Christopher Barr.
B. Types of Advisory Services
Wealth Advisory Oversight Services
BPW offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. BPW creates an Investment
Policy Statement for each client, which outlines the client’s current situation (income, tax
levels, and risk tolerance levels). Portfolio management services include, but are not
limited to, the following:
•
•
•
Investment strategy •
•
Asset allocation
•
Risk tolerance
Personal investment policy
Asset selection
Regular portfolio monitoring
BPW evaluates the current investments of each client with respect to their risk tolerance
levels and time horizon. BPW will request discretionary authority from clients in order to
select securities and execute transactions without permission from the client prior to each
transaction. Risk tolerance levels are documented in the Investment Policy Statement,
which is given to each client.
BPW provides wealth planning in addition to its portfolio management services.
Where appropriate, BPW also provides clients with integrated wealth advisory oversight
services, which can include general oversight and guidance on any or all of the following
services, among others:
• General Financial Oversight
• Insurance Review
• Wealth Transfer and Estate Planning
• Investment Planning
• Trust Advisory Services
• Concentrated Wealth Strategies
• Family Governance
• Investment Management
• Philanthropy
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In performing these services, BPW is not required to verify any information received from
the client or from the client’s other professionals (e.g., attorneys, accountants, etc.) and is
expressly authorized to rely on such information.
BPW recommends the services of itself or other professionals to implement its
recommendations. Clients are advised that a conflict of interest exists if clients engage
BPW to provide additional fee-based services (e.g. custom reporting, or special projects).
Clients retain absolute discretion over all decisions regarding implementation and are
under no obligation to act upon any of the recommendations made by BPW under a
wealth advisory oversight engagement or to engage the services of any such
recommended professionals, including BPW itself. Clients are advised that it remains
their responsibility to promptly notify the Firm of any change in their financial situation
or investment objectives for the purpose of reviewing, evaluating or revising BPW’s
previous recommendations and/or services.
Selection of Other Advisers
BPW may direct clients to third-party investment advisers to manage all or a portion of
the client's assets. Before selecting other advisers for clients, BPW will always ensure those
other advisers are properly licensed or registered as an investment adviser. BPW conducts
due diligence on any third-party investment adviser, which may involve one or more of
the following: phone calls, meetings and review of the third-party adviser's performance
and investment strategy. BPW then makes investments with a third-party investment
adviser by referring the client to the third-party adviser. These investments may be
allocated either through the third-party adviser's fund or through a separately managed
account managed by such third-party adviser on behalf of BPW's client. BPW may also
allocate among one or more private equity funds or private equity fund advisers. BPW
will review the ongoing performance of the third-party adviser as a portion of the client's
portfolio.
Financial Planning
Financial plans and financial planning may include but are not limited to: investment
planning; life insurance; tax concerns; retirement planning; education planning; and
debit/credit planning.
Services Limited to Specific Types of Investments
BPW generally limits its investment advice to mutual funds, fixed income securities, real
estate funds (including REITs), insurance products including annuities, equities, hedge
funds, private equity funds, ETFs (including ETFs in the gold and precious metal sectors),
treasury inflation protected/inflation linked bonds, commodities, non-U.S. securities,
venture capital funds and private placements. BPW may use other securities as well to
help diversify a portfolio when applicable.
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Written Acknowledgement of Fiduciary Status
When we provide investment advice to you regarding your retirement plan account or
individual retirement account, we are fiduciaries within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. The way we make money
creates some conflicts with your interests, so we operate under a special rule that
requires us to act in your best interest and not put our interest ahead of yours. Under
this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations
(give prudent advice);
• Never put our financial interests ahead of yours when making recommendations
(give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in
your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
C. Client Tailored Services and Client Imposed Restrictions
BPW will tailor a program for each individual client. This will include an interview session
to get to know the client’s specific needs and requirements as well as a plan that will be
executed by BPW on behalf of the client. BPW may use model allocations together with a
specific set of recommendations for each client based on their personal restrictions, needs,
and targets. Clients may impose restrictions in investing in certain securities or types of
securities in accordance with their values or beliefs. However, if the restrictions prevent
BPW from properly servicing the client account, or if the restrictions would require BPW
to deviate from its standard suite of services, BPW reserves the right to end the
relationship.
D. Wrap Fee Programs
A wrap fee program is an investment program where the investor pays one stated fee that
includes management fees and transaction costs. BPW does not participate in wrap fee
programs.
E. Assets Under Management
BPW has the following assets under management:
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Discretionary Amounts: Non-discretionary Amounts: Date Calculated:
$99,949,941
$90,460,193
December 2025
Item 5: Fees and Compensation
A. Fee Schedule
Wealth Advisory Oversight Fees
Total Assets Under Advisement
Annual Fees
All Assets
0.75%
BPW uses the value of the account as of the last business day of the billing period, after
taking into account deposits and withdrawals, for purposes of determining the market
value of the assets upon which the advisory fee is based.
The final fee schedule will be memorialized in the client’s advisory agreement. Clients
may terminate the agreement without penalty for a full refund of BPW's fees within five
business days of signing the Investment Advisory Contract. Thereafter, clients may
terminate the Investment Advisory Contract immediately upon written notice.
Selection of Other Advisers Fees
BPW may direct clients to third-party investment advisers. Clients will pay BPW its
standard fee in addition to the fee clients pay directly to the third-party adviser. The fees
will not exceed any limit imposed by any regulatory agency. BPW will always act in the
best interests of the client, including when determining which third-party investment
adviser to recommend to clients. BPW will ensure that all recommended advisers are
exempt, licensed or notice has been filed in the states in which BPW is recommending
them to clients.
Financial Planning Fees
Fixed Fees
There is no rate for creating client financial plans. Clients are charged a maximum of 0.75%
of assets under advisement which includes both services, investment management and
financial planning. The fees are negotiable, and the final fee schedule will be attached as
Exhibit II of the Financial Planning Agreement.
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B. Payment of Fees
Payment of Wealth Advisory Oversight Services Fees
Wealth Advisory Oversight Service fees are withdrawn directly from the client's accounts
with client's written authorization on a quarterly basis, or may be invoiced and billed
directly to the client on a quarterly basis. Clients may select the method in which they are
billed, either check or bank transfer. Fees are paid in arrears. If the agreement date is after
the first day of a quarter, Wealth Advisory Oversight fees will be prorated to only include
the remaining days in the quarter.
BPW, in its sole discretion, may negotiate to charge a lesser fee based upon certain criteria,
such as the complexity of the client’s portfolio, the level of expertise required to service
the account, the staff time involved in servicing the account, and dollar amount of assets
to be managed.
Payment of Other Advisers Fees
The timing, frequency, and method of paying fees to third-party managers will depend
on the specific third-party adviser.
Payment of Financial Planning Fees
Wealth Advisory Oversight Service fees are withdrawn directly from the client's accounts
with client's written authorization on a quarterly basis, or may be invoiced and billed
directly to the client on a quarterly basis.
C. Client Responsibility for Third Party Fees
Clients are responsible for the payment of all third-party fees (i.e. custodian fees,
brokerage fees, mutual fund fees, transaction fees, etc.). Those fees are separate and
distinct from the fees and expenses charged by BPW. Please see Item 12 of this brochure
regarding broker-dealer/custodian.
D. Prepayment of Fees
BPW collects its fees in arrears. It does not collect fees in advance.
E. Outside Compensation for the Sale of Securities to Clients
Neither BPW nor its supervised persons accept any compensation for the sale of
investment products, including asset-based sales charges or service fees from the sale of
mutual funds.
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Item 6: Performance-Based Fees and Side-By-Side Management
BPW does not accept performance-based fees or other fees based on a share of capital gains or
capital appreciation of the assets of a client.
Item 7: Types of Clients
BPW generally provides its Wealth Advisory Oversight services to High-Net-Worth
Individuals.
There is no account minimum for any of BPW’s services.
Item 8: Methods of Analysis, Investment Strategies, & Risk of
Loss
A. Methods of Analysis and Investment Strategies
Methods of Analysis
BPW’s methods of analysis include Charting analysis, Cyclical analysis, Fundamental
analysis, Modern portfolio theory, Quantitative analysis and technical analysis.
Charting analysis involves the use of patterns in performance charts. BPW uses this
technique to search for patterns used to help predict favorable conditions for buying
and/or selling a security.
Cyclical analysis involves the analysis of business cycles to find favorable conditions for
buying and/or selling a security.
Fundamental analysis involves the analysis of financial statements, the general financial
health of companies, and/or the analysis of management or competitive advantages.
Modern portfolio theory is a theory of investment that attempts to maximize portfolio
expected return for a given amount of portfolio risk, or equivalently minimize risk for a
given level of expected return, each by carefully choosing the proportions of various asset.
Quantitative analysis deals with measurable factors as distinguished from qualitative
considerations such as the character of management or the state of employee morale, such
as the value of assets, the cost of capital, historical projections of sales, and so on.
Technical analysis involves the analysis of past market data; primarily price and volume.
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Investment Strategies
BPW uses long term trading and options trading (including covered options, uncovered
options, or spreading strategies).
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
B. Material Risks Involved
Methods of Analysis
Charting analysis strategy involves using and comparing various charts to predict long
and short-term performance or market trends. The risk involved in using this method is
that only past performance data is considered without using other methods to crosscheck
data. Using charting analysis without other methods of analysis would be making the
assumption that past performance will be indicative of future performance. This may not
be the case.
Cyclical analysis assumes that the markets react in cyclical patterns which, once
identified, can be leveraged to provide performance. The risks with this strategy are two-
fold: 1) the markets do not always repeat cyclical patterns; and 2) if too many investors
begin to implement this strategy, then it changes the very cycles these investors are trying
to exploit.
Fundamental analysis concentrates on factors that determine a company’s value and
expected future earnings. This strategy would normally encourage equity purchases in
stocks that are undervalued or priced below their perceived value. The risk assumed is
that the market will fail to reach expectations of perceived value.
Modern portfolio theory assumes that investors are risk averse, meaning that given two
portfolios that offer the same expected return, investors will prefer the less risky one.
Thus, an investor will take on increased risk only if compensated by higher expected
returns. Conversely, an investor who wants higher expected returns must accept more
risk. The exact trade-off will be the same for all investors, but different investors will
evaluate the trade-off differently based on individual risk aversion characteristics. The
implication is that a rational investor will not invest in a portfolio if a second portfolio
exists with a more favorable risk-expected return profile – i.e., if for that level of risk an
alternative portfolio exists which has better expected returns.
Quantitative analysis Investment strategies using quantitative models may perform
differently than expected as a result of, among other things, the factors used in the models,
the weight placed on each factor, changes from the factors’ historical trends, and technical
issues in the construction and implementation of the models.
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Technical analysis attempts to predict a future stock price or direction based on market
trends. The assumption is that the market follows discernible patterns and if these
patterns can be identified then a prediction can be made. The risk is that markets do not
always follow patterns and relying solely on this method may not take into account new
patterns that emerge over time.
Investment Strategies
BPW's use of options trading generally holds greater risk, and clients should be aware
that there is a material risk of loss using any of those strategies.
Long-term trading is designed to capture market rates of both return and risk. Due to its
nature, the long-term investment strategy can expose clients to various types of risk that
will typically surface at various intervals during the time the client owns the investments.
These risks include but are not limited to inflation (purchasing power) risk, interest rate
risk, economic risk, market risk, and political/regulatory risk.
Options transactions involve a contract to purchase a security at a given price, not
necessarily at market value, depending on the market. This strategy includes the risk that
an option may expire out of the money resulting in minimal or no value, as well as the
possibility of leveraged loss of trading capital due to the leveraged nature of stock options.
Selection of Other Advisers: Although BPW will seek to select only money managers
who will invest clients' assets with the highest level of integrity, BPW's selection process
cannot ensure that money managers will perform as desired and BPW will have no control
over the day-to-day operations of any of its selected money managers. BPW would not
necessarily be aware of certain activities at the underlying money manager level,
including without limitation a money manager's engaging in unreported risks,
investment “style drift” or even regulatory breaches or fraud.
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
C. Risks of Specific Securities Utilized
BPW's use of options trading generally holds greater risk of capital loss. Clients should be
aware that there is a material risk of loss using any investment strategy. The investment
types listed below (leaving aside Treasury Inflation Protected/Inflation Linked Bonds)
are not guaranteed or insured by the FDIC or any other government agency.
Mutual Funds: Investing in mutual funds carries the risk of capital loss and thus you may
lose money investing in mutual funds. All mutual funds have costs that lower investment
returns. The funds can be of bond “fixed income” nature (lower risk) or stock “equity”
nature.
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Equity investment generally refers to buying shares of stocks in return for receiving a
future payment of dividends and/or capital gains if the value of the stock increases. The
value of equity securities may fluctuate in response to specific situations for each
company, industry conditions and the general economic environments.
Fixed income investments generally pay a return on a fixed schedule, though the amount
of the payments can vary. This type of investment can include corporate and government
debt securities, leveraged loans, high yield, and investment grade debt and structured
products, such as mortgage and other asset-backed securities, although individual bonds
may be the best-known type of fixed income security. In general, the fixed income market
is volatile and fixed income securities carry interest rate risk. (As interest rates rise, bond
prices usually fall, and vice versa. This effect is usually more pronounced for longer-term
securities.) Fixed income securities also carry inflation risk, liquidity risk, call risk, and
credit and default risks for both issuers and counterparties. The risk of default on treasury
inflation protected/inflation linked bonds is dependent upon the U.S. Treasury defaulting
(extremely unlikely); however, they carry a potential risk of losing share price value, albeit
rather minimal. Risks of investing in foreign fixed income securities also include the
general risk of non-U.S. investing described below.
Exchange Traded Funds (ETFs): An ETF is an investment fund traded on stock exchanges,
similar to stocks. Investing in ETFs carries the risk of capital loss (sometimes up to a 100%
loss in the case of a stock holding bankruptcy). Areas of concern include the lack of
transparency in products and increasing complexity, conflicts of interest and the
possibility of inadequate regulatory compliance. Risks in investing in ETFs include
trading risks, liquidity and shutdown risks, risks associated with a change in authorized
participants and non-participation of authorized participants, risks that trading price
differs from indicative net asset value (iNAV), or price fluctuation and disassociation from
the index being tracked. With regard to trading risks, regular trading adds cost to your
portfolio thus counteracting the low fees that are one of the typical benefits of ETFs.
Additionally, regular trading to beneficially “time the market” is difficult to achieve. Even
paid fund managers struggle to do this every year, with the majority failing to beat the
relevant indexes. With regard to liquidity and shutdown risks, not all ETFs have the same
level of liquidity. Since ETFs are at least as liquid as their underlying assets, trading
conditions are more accurately reflected in implied liquidity rather than the average daily
volume of the ETF itself. Implied liquidity is a measure of what can potentially be traded
in ETFs based on its underlying assets. ETFs are subject to market volatility and the risks
of their underlying securities, which may include the risks associated with investing in
smaller companies, foreign securities, commodities, and fixed income investments (as
applicable). Foreign securities in particular are subject to interest rate, currency exchange
rate, economic, and political risks, all of which are magnified in emerging markets. ETFs
that target a small universe of securities, such as a specific region or market sector, are
generally subject to greater market volatility, as well as to the specific risks associated with
that sector, region, or other focus. ETFs that use derivatives, leverage, or complex
investment strategies are subject to additional risks. Precious Metal ETFs (e.g., Gold,
Silver, or Palladium Bullion backed “electronic shares” not physical metal) specifically
may be negatively impacted by several unique factors, among them (1) large sales by the
official sector which own a significant portion of aggregate world holdings in gold and
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other precious metals, (2) a significant increase in hedging activities by producers of gold
or other precious metals, (3) a significant change in the attitude of speculators and
investors. The return of an index ETF is usually different from that of the index it tracks
because of fees, expenses, and tracking error. An ETF may trade at a premium or discount
to its net asset value (NAV) (or indicative value in the case of exchange-traded notes). The
degree of liquidity can vary significantly from one ETF to another and losses may be
magnified if no liquid market exists for the ETF’s shares when attempting to sell them.
Each ETF has a unique risk profile, detailed in its prospectus, offering circular, or similar
material, which should be considered carefully when making investment decisions.
Real estate funds (including REITs) face several kinds of risk that are inherent in the real
estate sector, which historically has experienced significant fluctuations and cycles in
performance. Revenues and cash flows may be adversely affected by: changes in local real
estate market conditions due to changes in national or local economic conditions or
changes in local property market characteristics; competition from other properties
offering the same or similar services; changes in interest rates and in the state of the debt
and equity credit markets; the ongoing need for capital improvements; changes in real
estate tax rates and other operating expenses; adverse changes in governmental rules and
fiscal policies; adverse changes in zoning laws; the impact of present or future
environmental legislation and compliance with environmental laws.
Annuities are a retirement product for those who may have the ability to pay a premium
now and want to guarantee they receive certain monthly payments or a return on
investment later in the future. Annuities are contracts issued by a life insurance company
designed to meet retirement or other long-term goals. An annuity is not a life insurance
policy. Variable annuities are designed to be long-term investments, to meet retirement
and other long-term goals. Variable annuities are not suitable for meeting short-term goals
because substantial taxes and insurance company charges may apply if you withdraw
your money early. Variable annuities also involve investment risks, just as mutual funds
do.
Hedge funds often engage in leveraging and other speculative investment practices that
may increase the risk of loss; can be highly illiquid; are not required to provide periodic
pricing or valuation information to investors; May involve complex tax structures and
delays in distributing important tax information; are not subject to the same regulatory
requirements as mutual funds; and often charge high fees. In addition, hedge funds may
invest in risky securities and engage in risky strategies.
Private equity funds carry certain risks. Capital calls will be made on short notice, and
the failure to meet capital calls can result in significant adverse consequences, including
but not limited to a total loss of investment.
Private placements carry a substantial risk as they are subject to less regulation than are
publicly offered securities, the market to resell these assets under applicable securities
laws may be illiquid, due to restrictions, and the liquidation may be taken at a substantial
discount to the underlying value or result in the entire loss of the value of such assets.
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Venture capital funds invest in start-up companies at an early stage of development in
the interest of generating a return through an eventual realization event; the risk is high
as a result of the uncertainty involved at that stage of development.
Commodities are tangible assets used to manufacture and produce goods or services.
Commodity prices are affected by different risk factors, such as disease, storage capacity,
supply, demand, delivery constraints and weather. Because of those risk factors, even a
well-diversified investment in commodities can be uncertain.
Options are contracts to purchase a security at a given price, risking that an option may
expire out of the money resulting in minimal or no value. An uncovered option is a type
of options contract that is not backed by an offsetting position that would help mitigate
risk. The risk for a “naked” or uncovered put is not unlimited, whereas the potential loss
for an uncovered call option is limitless. Spread option positions entail buying and selling
multiple options on the same underlying security, but with different strike prices or
expiration dates, which helps limit the risk of other option trading strategies. Option
transactions also involve risks including but not limited to economic risk, market risk,
sector risk, idiosyncratic risk, political/regulatory risk, inflation (purchasing power) risk
and interest rate risk.
Non-U.S. securities present certain risks such as currency fluctuation, political and
economic change, social unrest, changes in government regulation, differences in
accounting and the lesser degree of accurate public information available.
Past performance is not indicative of future results. Investing in securities involves a
risk of loss that you, as a client, should be prepared to bear.
Item 9: Disciplinary Information
A. Criminal or Civil Actions
There are no criminal or civil actions to report.
B. Administrative Proceedings
There are no administrative proceedings to report.
C. Self-regulatory Organization (SRO) Proceedings
There are no self-regulatory organization proceedings to report.
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Item 10: Other Financial Industry Activities and Affiliations
A. Registration as a Broker/Dealer or Broker/Dealer Representative
Neither BPW nor its representatives are registered as, or have pending applications to
become, a broker/dealer or a representative of a broker/dealer.
B. Registration as a Futures Commission Merchant, Commodity
Pool Operator, or a Commodity Trading Advisor
Neither BPW nor its representatives are registered as or have pending applications to
become either a Futures Commission Merchant, Commodity Pool Operator, or
Commodity Trading Advisor or an associated person of the foregoing entities.
C. Registration Relationships Material to this Advisory Business
and Possible Conflicts of Interests
Neither BPW nor its representatives have any material relationships to this advisory
business that would present a possible conflict of interest.
D. Selection of Other Advisers or Managers and How This Adviser
is Compensated for Those Selections
BPW may direct clients to third-party investment advisers. Clients will pay BPW its
standard fee in addition to the fee clients pay directly to the third-party adviser. The fees
will not exceed any limit imposed by any regulatory agency. BPW will always act in the
best interests of the client, including when determining which third-party investment
adviser to recommend to clients. BPW will ensure that all recommended advisers are
exempt, licensed or notice filed in the states in which BPW is recommending them to
clients.
Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
A. Code of Ethics
BPW has a written Code of Ethics that covers the following areas: Prohibited Purchases
and Sales, Insider Trading, Personal Securities Transactions, Exempted Transactions,
Prohibited Activities, Conflicts of Interest, Gifts and Entertainment, Confidentiality,
Service on a Board of Directors, Compliance Procedures, Compliance with Laws and
Regulations, Procedures and Reporting, Certification of Compliance, Reporting
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Violations, Compliance Officer Duties, Training and Education, Recordkeeping, Annual
Review, and Sanctions. BPW's Code of Ethics is available free upon request to any client
or prospective client.
B. Recommendations Involving Material Financial Interests
BPW does not recommend that clients buy or sell any security in which a related person
to BPW or BPW has a material financial interest.
C. Investing Personal Money in the Same Securities as Clients
From time to time, representatives of BPW may buy or sell securities for themselves that
they also recommend to clients. This may provide an opportunity for representatives of
BPW to buy or sell the same securities before or after recommending the same securities
to clients resulting in representatives profiting off the recommendations they provide to
clients. Such transactions may create a conflict of interest. BPW will always document any
transactions that could be construed as conflicts of interest and will never engage in
trading that operates to the client’s disadvantage when similar securities are being bought
or sold.
D. Trading Securities At/Around the Same Time as Clients’
Securities
From time to time, representatives of BPW may buy or sell securities for themselves at or
around the same time as clients. This may provide an opportunity for representatives of
BPW to buy or sell securities before or after recommending securities to clients resulting
in representatives profiting off the recommendations they provide to clients. Such
transactions may create a conflict of interest; however, BPW will never engage in trading
that operates to the client’s disadvantage if representatives of BPW buy or sell securities
at or around the same time as clients.
Item 12: Brokerage Practices
A. Factors Used to Select Custodians and/or Broker/Dealers
Custodians/broker-dealers will be recommended based on BPW’s duty to seek “best
execution,” which is the obligation to seek execution of securities transactions for a client
on the most favorable terms for the client under the circumstances. Clients will not
necessarily pay the lowest commission or commission equivalent, and BPW may also
consider the market expertise and research access provided by the broker-
dealer/custodian, including but not limited to access to written research, oral
communication with analysts, admittance to research conferences and other resources
provided by the brokers that may aid in BPW's research efforts. BPW will never charge a
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premium or commission on transactions, beyond the actual cost imposed by the broker-
dealer/custodian.
BPW recommends Schwab Institutional, a division of Charles Schwab & Co., Inc.
1. Research and Other Soft-Dollar Benefits
While BPW has no formal soft dollar’s program in which soft dollars are used to pay
for third party services, BPW may receive research, products, or other services from
custodians and broker-dealers in connection with client securities transactions (“soft
dollar benefits”). BPW may enter into soft-dollar arrangements consistent with (and
not outside of) the safe harbor contained in Section 28(e) of the Securities Exchange
Act of 1934, as amended. There can be no assurance that any particular client will
benefit from soft dollar research, whether or not the client’s transactions paid for it,
and BPW does not seek to allocate benefits to client accounts proportionate to any soft
dollar credits generated by the accounts. BPW benefits by not having to produce or
pay for the research, products or services, and BPW will have an incentive to
recommend a broker-dealer based on receiving research or services. Clients should be
aware that BPW’s acceptance of soft dollar benefits may result in higher commissions
charged to the client.
2. Brokerage for Client Referrals
BPW receives no referrals from a broker-dealer or third party in exchange for using
that broker-dealer or third party.
3. Clients Directing Which Broker/Dealer/Custodian to Use
BPW may permit clients to direct it to execute transactions through a specified broker-
dealer. If a client directs brokerage, then the client will be required to acknowledge in
writing that the client’s direction with respect to the use of brokers supersedes any
authority granted to BPW to select brokers; this direction may result in higher
commissions, which may result in a disparity between free and directed accounts; and
trades for the client and other directed accounts may be executed after trades for free
accounts, which may result in less favorable prices, particularly for illiquid securities
or during volatile market conditions. Not all investment advisers allow their clients to
direct brokerage.
B. Aggregating (Block) Trading for Multiple Client Accounts
BPW does not aggregate or bunch the securities to be purchased or sold for multiple
clients. This may result in less favorable prices, particularly for illiquid securities or during
volatile market conditions.
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Item 13: Review of Accounts
A. Frequency and Nature of Periodic Reviews and Who Makes
Those Reviews
All client accounts for BPW's advisory services provided on an ongoing basis are reviewed
at least Monthly by Christopher Barr, Partner, with regard to clients’ respective
investment policies and risk tolerance levels. All accounts at BPW are assigned to this
reviewer.
B. Factors That Will Trigger a Non-Periodic Review of Client
Accounts
Reviews may be triggered by material market, economic or political events, or by changes
in client's financial situations (such as retirement, termination of employment, physical
move, or inheritance).
C. Content and Frequency of Regular Reports Provided to Clients
Each client of BPW's advisory services provided on an ongoing basis will receive a
monthly report detailing the client’s account, including assets held, asset value, and
calculation of fees. This written report will come from the custodian. BPW will also
provide at least quarterly a separate written statement to the client.
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided by Third Parties for Advice
Rendered to Clients (Includes Sales Awards or Other Prizes)
BPW does not receive any economic benefit, directly or indirectly from any third party for
advice rendered to BPW's clients.
With respect to Schwab, BPW receives access to Schwab’s institutional trading and
custody services, which are typically not available to Schwab retail investors. These
services generally are available to independent investment advisers on an unsolicited
basis, at no charge to them so long as a total of at least $10 million of the adviser’s clients’
assets are maintained in accounts at Schwab Advisor Services. Schwab’s services include
brokerage services that are related to the execution of securities transactions, custody,
research, including that in the form of advice, analyses and reports, and access to mutual
funds and other investments that are otherwise generally available only to institutional
investors or would require a significantly higher minimum initial investment. For BPW
client accounts maintained in its custody, Schwab generally does not charge separately
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for custody services but is compensated by account holders through commissions or other
transaction-related or asset-based fees for securities trades that are executed through
Schwab or that settle into Schwab accounts.
Schwab also makes available to BPW other products and services that benefit BPW but
may not benefit its clients’ accounts. These benefits may include national, regional or BPW
specific educational events organized and/or sponsored by Schwab Advisor Services.
Other potential benefits may include occasional business entertainment of personnel of
BPW by Schwab Advisor Services personnel, including meals, invitations to sporting
events, including golf tournaments, and other forms of entertainment, some of which may
accompany educational opportunities. Other of these products and services assist BPW in
managing and administering clients’ accounts. These include software and other
technology (and related technological training) that provide access to client account data
(such as trade confirmations and account statements), facilitate trade execution (and
allocation of aggregated trade orders for multiple client accounts, if applicable), provide
research, pricing information and other market data, facilitate payment of BPW’s fees
from its clients’ accounts (if applicable), and assist with back-office training and support
functions, recordkeeping and client reporting. Many of these services generally may be
used to service all or some substantial number of BPW’s accounts. Schwab Advisor
Services also makes available to BPW other services intended to help BPW manage and
further develop its business enterprise. These services may include professional
compliance, legal and business consulting, publications and conferences on practice
management, information technology, business succession, regulatory compliance,
employee benefits providers, human capital consultants, insurance and marketing. In
addition, Schwab may make available, arrange and/or pay vendors for these types of
services rendered to BPW by independent third parties. Schwab Advisor Services may
discount or waive fees it would otherwise charge for some of these services or pay all or
a part of the fees of a third-party providing these services to BPW. BPW is independently
owned and operated and not affiliated with Schwab.
B. Compensation to Non – Advisory Personnel for Client Referrals
BPW does not directly or indirectly compensate any person who is not advisory personnel
for client referrals.
Item 15: Custody
When advisory fees are deducted directly from client accounts at client's custodian, BPW will be
deemed to have limited custody of client's assets and must have written authorization from the
client to do so. Clients will receive all account statements and billing invoices that are required in
each jurisdiction, and they should carefully review those statements for accuracy.
BPW may be deemed to have custody over the funds and securities of the trust(s) that BPW
manages and for which it or its related persons serve as trustee.
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Item 16: Investment Discretion
BPW provides discretionary and non-discretionary investment advisory services to clients. The
advisory contract established with each client sets forth the discretionary authority for trading.
Where investment discretion has been granted, BPW generally manages the client’s account and
makes investment decisions without consultation with the client as to when the securities are to
be bought or sold for the account, the total amount of the securities to be bought/sold, what
securities to buy or sell, or the price per share. In some instances, BPW’s discretionary authority
in making these determinations may be limited by conditions imposed by a client (in investment
guidelines or objectives, or client instructions otherwise provided to BPW.
Item 17: Voting Client Securities (Proxy Voting)
BPW will not ask for, nor accept voting authority for client securities. Clients will receive proxies
directly from the issuer of the security or the custodian. Clients should direct all proxy questions
to the issuer of the security.
Item 18: Financial Information
A. Balance Sheet
BPW neither requires nor solicits prepayment of more than $1,200 in fees per client, six
months or more in advance, and therefore is not required to include a balance sheet with
this brochure.
B. Financial Conditions Reasonably Likely to Impair Ability to
Meet Contractual Commitments to Clients
Neither BPW nor its management has any financial condition that is likely to reasonably
impair BPW’s ability to meet contractual commitments to clients.
C. Bankruptcy Petitions in Previous Ten Years
BPW has not been the subject of a bankruptcy petition in the last ten years.
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