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ITEM 1 – COVER PAGE
Bonfire Financial, LLC
5755 Mark Dabling Blvd Ste 220
Colorado Springs, CO 80919
719-394-3900
www.bonfirefinancial.com
August 1, 2025
Part 2A Brochure
This brochure provides information about the qualifications and business practices of Bonfire Financial, LLC
(“Bonfire Financial”) If you have any questions about the contents of this brochure, please contact us at
719-510-6959. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority. Bonfire Financial is a Registered
Investment Adviser. Registration as an Investment Adviser with the United States Securities and Exchange
Commission or any state securities authority does not imply a certain level of skill or training.
information about Bonfire Financial, LLC
is available on
the SEC’s website at
Additional
www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known as a IARD
number. The IARD number for Bonfire Financial, LLC is 288522.
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ITEM 2 – MATERIAL CHANGES
Summary of Material Changes
This section of the Brochure will address only those “material changes” that have been
incorporated since our last delivery or posting of this document on the SEC’s public
disclosure website (IAPD) www.adviserinfo.sec.gov. The following are changes that were
made since the last Annual Amendment filing made on February 6, 2025:
- Effective August 1, 2025, our Fim’s new address is 5755 Mark Dabling Blvd Ste
220 Colorado Springs, CO 80919.
If you would like another copy of this Brochure, please download it from the SEC Website
as indicated above or you may contact our Chief Compliance Officer, Brian Colvert at 719-
394-3900.
We encourage you to read this document in its entirety.
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ITEM 3 – TABLE OF CONTENTS
ITEM 1 – COVER PAGE .............................................................................................................. 1
ITEM 2 – MATERIAL CHANGES .................................................................................................. 2
ITEM 3 – TABLE OF CONTENTS ................................................................................................. 3
ITEM 4 – ADVISORY BUSINESS ................................................................................................. 4
ITEM 5 - FEES AND COMPENSATION....................................................................................... 12
ITEM 6 - PERFORMANCE BASED FEES AND SIDE-BY-SIDE MANAGEMENT ............................... 18
ITEM 7 - TYPES OF CLIENTS ..................................................................................................... 18
ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS .................... 19
ITEM 9 - DISCIPLINARY INFORMATION ................................................................................... 26
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS .................................. 26
ITEM 11 - CODE OF ETHICS PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND
PERSONAL TRADING .............................................................................................................. 27
ITEM 12 - BROKERAGE PRACTICES .......................................................................................... 28
ITEM 13 - REVIEW OF ACCOUNTS ........................................................................................... 33
ITEM 14 - CLIENT REFERRALS AND OTHER COMPENSATION ................................................... 33
ITEM 15 - CUSTODY ................................................................................................................ 34
ITEM 16 - INVESTMENT DISCRETION ...................................................................................... 35
ITEM 17 - VOTING YOUR SECURITIES ...................................................................................... 36
ITEM 18 - FINANCIAL INFORMATION ...................................................................................... 36
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ITEM 4 – ADVISORY BUSINESS
This Disclosure document is being offered to you by Bonfire Financial, LLC (“Bonfire
Financial”) about the investment advisory services we provide. It discloses information
about the services that we provide and the way those services are made available to you,
the client.
We are an investment management firm located in Colorado. We specialize in investment
advisory services for individuals, high-net-worth individuals, small business owners,
pensions, trusts and retirement plans. The firm was established by Brian Colvert in 2017.
We are committed to helping clients build, manage, and preserve their wealth, and to
provide assistance that helps clients to achieve their stated financial goals. We will offer
an initial complimentary meeting upon our discretion; however, investment advisory
services are initiated only after you and Bonfire Financial execute an engagement letter or
client agreement.
Investment and Wealth Management and Supervision Services
We offer discretionary investment management and investment supervisory services for a
fee based on a percentage of your assets under management or on a dollar flat fee. These
services include investment analysis, allocation of investments, quarterly portfolio reports,
financial commentaries, and ongoing monitoring of client portfolios. We primarily allocate
client assets among various mutual funds, exchange-traded funds (“ETFs”), alternative
investments, structured notes, interval funds, cash, and in some cases individual debt
(bonds) and equity (stock) securities in accordance with their stated investment objectives.
Clients have the ability to place reasonable restrictions on the types of investments that
may be purchased in an account, however our Firm retains the right to decline to enter into
a management agreement with any clients whose investment are contrary to the firm’s
investment strategies. (Please see Item 16, Investment Discretion for additional
information concerning discretionary authority.)
We will work with you to obtain necessary information regarding your financial condition,
investment objectives, liquidity requirements, risk tolerance, time horizons, and any
restrictions on investing. This information enables us to determine the portfolio or model
best suited for your investment objective and needs.
In performing our services, we shall not be required to verify any information received from
you or from other professionals. If you request, we will recommend you engage the
services of other professionals for implementation purposes. You have the right to decide
whether or not to engage the services of any such recommended professional.
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Once we have determined the types of investments to be included in your portfolio and
allocated them, we will provide ongoing portfolio review and management services. This
approach requires us to review your portfolio at least quarterly.
We will rebalance the portfolio, as we deem appropriate, to meet your financial objectives.
We trade these portfolios and rebalance them based on the combination of our market
views and your objectives, using our investment process. We tailor our advisory services
to meet the needs of our clients and seek to ensure that your portfolio is managed in a
manner consistent with those needs and objectives. You will have the ability to leave
standing instructions with us to refrain from investing in particular industries or invest in
limited amounts of securities.
In all cases, you have a direct and beneficial interest in your securities, rather than an
undivided interest in a pool of securities. We do have limited authority to direct the
Custodian to deduct our investment advisory fees from your accounts, but only with the
appropriate written authorization from you.
Where appropriate, we provide advice about any type of legacy position or other
investment held in client portfolios. Clients will engage us to advise on certain investment
products that are not maintained at their primary custodian, such as variable life
insurance and annuity contracts and assets held in employer sponsored retirement plans
and qualified tuition plans (i.e., 529 plans).
You are advised and are expected to understand that our past performance is not a
guarantee of future results. Certain market and economic risks may exist that adversely
affect an account’s performance. This could result in capital losses in your account.
Held Away Discretionary Accounts Relationship with Pontera
Through our relationship with Pontera, our firm provides an additional service for accounts
not directly held with our recommended Custodian but where our firm does have
discretion and leverages an Order Management System to implement asset allocation or
rebalancing strategies on behalf of the client. These are primarily 401(k) accounts, 529
plans, variable annuities, and other assets not held with the recommended Custodian. Our
firm’s representatives regularly reviews the current holdings and available investment
options in these accounts, monitors the account, rebalances and implements our strategies
as necessary. The Firm is engaged with Pontera, an unaffiliated entity, to offer this service
to our clients.
Where appropriate, our Firm may utilize interval funds in client portfolios. An interval fund
is a non-traditional type of closed-end mutual fund that periodically offers to buy back a
percentage of outstanding shares from shareholders. Certain Traded Interval Funds can be
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purchased by Bonfire directly with the Client’s custodian without any prior authorization
from the client. In these cases, Bonfire will purchase these interval funds on a discretionary
basis only when it deems the investments to be suitable for the client. In other cases,
certain Non-Traded Interval Funds required the client to execute fund documents in order
to invest. In these situations, Bonfire will not be able to purchase the Non-Traded Interval
Funds on a discretionary basis. Both Traded and Non-Traded Interval Funds are subject to
all of the risks and limitations outlined in Item 8 below.
Where appropriate, our Firm may utilize Structured Notes in client portfolios. Structured
Notes are designed to facilitate highly customized risk-return objectives. While structured
products come in many different forms, they typically consist of a debt security that is
structured to make no interest payments but a principal payment based upon various
assets, rates, or formulas. Structured Notes can be purchased by Bonfire directly with the
Client’s custodian without any prior authorization from the client. Bonfire will purchase
Structured Notes on a discretionary basis only when it deems the investments to be
suitable for the client and will do so without notifying the client in advance of the specific
terms and conditions of each note. See additional disclosures in Item 8 below.
In certain cases, our Firm can recommend that a portion of the client’s assets be invested
in certain private investment funds, also known as private placements. Such funds are
described as hedge funds, real estate funds, private equity funds, venture capital funds,
and other types of private pooled investment vehicles (collectively “Private Funds”).
Depending on the type of fund, the Private Funds will invest in various types of investments,
many of which are not exchange traded. When determining which clients should receive a
recommendation to invest in a Private Fund, our Firm considers many factors, including,
but not limited to, the client’s investment sophistication, risk tolerances and qualifications,
investment objectives, liquidity needs, and the amount of available assets in the client's
account(s). Our goal is to allocate in a fair and balanced manner; however, given these
differing factors, the allocation of investment opportunities in Private Funds to our clients
is mainly subjective, and not all qualifying clients will be provided a particular private
investment opportunity.
For those clients that receive a recommendation to invest in Private Funds, it is important
to read each offering document (e.g., private placement memorandum) prior to investing
to fully understand the risks and potential conflicts of interest pertaining to the Private
Fund investment. (Please refer to Item 12 for further information on the allocation of
Private Fund investments).
Notably, some of the Private Funds, mutual funds and ETFs selected by our Firm will employ
alternative or riskier strategies (e.g., the use of leverage or derivatives). Leverage is the use
of debt to finance an activity. A private fund facilitating the purchase of a company using
a line of credit or a hedge fund using proceeds from shorting to make more investments
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are examples of leverage. Derivatives can, in certain instances, be riskier than other types
of investments because they can be more sensitive to changes in economic or market
conditions than other types of investments. In certain situations, derivatives can result in
losses that exceed the original investment. The use of derivatives, leverage, or other
alternative strategies may not be successful, resulting in investment losses, and the cost of
such strategies can reduce investment returns. Hedging, on the other hand, occurs when
an investment is made in order to reduce the risk of adverse price movements in a security.
For example, an investor could hedge a long position by shorting the same or similar
security. Please review these, and other, considerations carefully prior to investing. Please
also refer to Item 8 for detailed information regarding the Firm’s methods of analysis and
the risks surrounding such investments.
Financial Planning
Through our Financial Planning process, we strive to engage our clients in conversations
around the family’s goals, objectives, priorities, vision, and legacy – both for the near term
as well as for future generations. With the unique goals and circumstances of each family
in mind, we offer financial planning ideas and strategies to address the client’s holistic
financial picture, including estate, income tax, charitable, cash flow, wealth transfer and
family legacy objectives. Our team partners with our client’s other advisors (CPA, Estate
Attorney, Insurance broker, etc.) to ensure a coordinated effort of all parties toward the
client’s stated goals. Such services include various reports on specific goals and objectives
or general investment and/or planning recommendations, guidance to outside assets and
periodic updates.
Our specific services in preparing your plan may include:
• Review and clarification of your financial goals.
• Assessment of your overall financial position including cash flow, balance sheet,
investment strategy, risk management and estate planning.
• Creation of a unique plan for each goal you have including personal and business
real estate, education, retirement or financial independence, charitable giving,
estate planning, business succession and other personal goals.
• Development of a goal-oriented investment plan, with input from various advisors
to our clients around tax suggestions, asset allocation, expenses, risk and liquidity
factors for each goal. This includes IRA and qualified plans, taxable and trust
accounts that require special attention.
• Design of a risk management plan including risk tolerance, risk avoidance,
mitigation and transfer, including liquidity as well as various insurance and
possible company benefits.
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• Crafting and implementation of, in conjunction with your estate and/or corporate
attorneys as tax advisor, an estate plan to provide for you and/or your heirs in the
event of an incapacity or death.
A written evaluation of each client's initial situation or Financial Plan is provided to the
client. An annual review will be provided by the Adviser, if indicated by the Client and
Advisor per the Financial Planning Agreement. More frequent reviews occur but are not
necessarily communicated to the client unless immediate changes are recommended.
Retirement Plan Advisory Services
For employer-sponsored retirement plans with participant-directed investments, we
provide advisory services as an investment advisor as defined under Section 3(21) and
3(38) of the Employee Retirement Income Security Act of 1974, as amended (“ERISA”).
When serving as an ERISA 3(21) investment advisor, the plan sponsor and our firm share
fiduciary responsibility. The plan sponsor retains ultimate decision-making authority for
the investments and may accept or reject the recommendations in accordance with the
terms of a separate ERISA 3(21) Investment Advisor Agreement between our firm and the
plan sponsor. We provide the following services to the plan sponsor:
• Screen investments and make recommendations.
• Monitor
the
investments and suggests replacement
investments when
appropriate.
• Provide a quarterly monitoring report.
When serving as an ERISA 3(38) investment manager, the plan sponsor is relieved of all
fiduciary responsibility for the investment decisions made by our firm. We are the
discretionary investment manager in accordance with the terms of a separate ERISA 3(38)
Investment Management Agreement between our firm and the plan sponsor. Our
investment management is limited in that it has the discretion solely to replace funds in
plan fund lineups and initiate the transfer of existing balances to the replacements without
prior approval from the client.
We provide the following services to the plan sponsor:
• Select the investments.
• Monitor the investments and replace investments when appropriate.
• Provide a quarterly monitoring report.
• Develop a customized IPS.
Our goal in identifying the plan’s investment options is to provide a range of options that
will enable plan participants to invest according to varying risk tolerances, savings time
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horizons or other financial goals. The plan's investment options may consist of ETFs, CITs,
mutual funds, model portfolios, or other similar investment funds. The investment funds
from which our Firm will select from will be those that are available on the plan record-
keeper’s investment platform.
Retirement Plan Advisory Services consists of helping employer plan sponsors to establish,
monitor and review their company's retirement plan. As the needs of the plan sponsor
dictate, areas of advising could include: investment selection and monitoring, plan
structure, and participant education.
We will provide quarterly recommendations for the plan’s investment allocation. Upon
receipt we will review the investment options and provide positions for accounts in
accordance with the management style chosen by the client. Analysis is provided for each
fund held by the Plan. A report shows historical performance, asset allocation, and the
performance of each fund, including its performance in comparison to its appropriate
benchmark. The report also contains information regarding each Fund’s managers,
capitalization, investment style, expenses, portfolio composition and other qualitative
factors relevant to the Fund’s performance and adherence to the Plan’s Investment Policy
Statement. Clients are responsible for making the fund changes within the account.
Participant Level Education
We can also be engaged to provide financial education to plan participants. The scope of
education provided to participants will not constitute “investment advice” within the
meaning of ERISA and participant education will relate to general principles for investing
and information about the investment options currently in the plan. We may also
participate in initial enrollment meetings and periodic workshops and enrollment meetings
for new participants. We may meet with plan participants on a regular basis (quarterly,
semi-annually or annually) as agreed upon at the Client’s discretion to discuss the reports
and investment recommendations.
We provide Plan consulting services separately or combined with our 3(21) services. Clients
may choose to use any or all of these services as indicated on the Plan Sponsor Investment
Advisory Agreement with our Firm.
Betterment Institutional Platform
Bonfire Financial may recommend that certain Clients implement their investment
portfolios through Betterment Institutional, a division of Betterment LLC (herein
“Betterment Institutional” or the “Investment Platform”). Betterment Institutional is what
is often termed a “robo-advisor”, an online wealth management service that provides
automated, algorithm-based portfolio management advice. Robo-advisors use technology
to deliver similar services as traditional advisors, but generally only offer portfolio
management and do not get involved in a Client’s personal situation, such as taxes and
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retirement or estate planning. Bonfire Financial chose to affiliate with Betterment
Institutional due to the Investment Platform’s customized portfolio allocations, automated
rebalancing, and competitive fees. Bonfire Financial utilizes Betterment Institutional as a
complement to its comprehensive financial planning services to provide cost effective
investing coupled with personalized financial planning.
To establish accounts with Betterment Institutional, the Client will also enter into one or
more agreements with Betterment that provides the authority for discretionary
investment management by the Investment Platform. Bonfire Financial remains the
Client’s primary advisor and relationship contact and will select or construct a portfolio of
ETFs and/or cash equivalents from the universe of investments included on the Investment
Platform.
Bonfire Financial will have the discretionary authority to instruct Betterment Institutional
with respect to portfolio construction, asset allocation and other investment decisions,
subject to the limitations described herein. Betterment Institutional will implement the
portfolio and be responsible for the discretionary trading of the ETFs in the Client’s
portfolio, including the purchase and sale of investments and the automatic rebalancing
back to targets.
Bonfire Financial will work with each Client to construct a portfolio to meets the needs of
the Client. The Client has limited ability to put restrictions on its accounts. The account[s]
cannot contain investments that are not included in the Betterment Institutional universe
of ETFs and cash equivalents.
Betterment Institutional, under its discretionary authority, will automatically adjust and
rebalance the Client’s accounts daily based on the drift tolerance established for the
positions in the investment portfolio. The Advisor’s investment philosophy is long-term,
but Bonfire may make such tactical overrides to take advantage of market pricing
anomalies or strong market sectors. Bonfire does not actively trade in the Client’s
account[s] and is also limited to a enter one allocation change per account per trading day
through Betterment Institutional, the Client should be aware of these potential
disadvantages.
Prior to engaging Bonfire Financial to provide investment advisory services, each Client is
required to enter into an agreement with Bonfire that defines the terms, conditions,
authority and responsibilities. These services may include:
• Establishing an Investment Strategy – Bonfire Financial in connection with the
Client, will develop a strategy that seeks to achieve the Client’s goals and
objectives.
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• Asset Allocation – Bonfire Financial will develop a strategic asset allocation that is
targeted to meet the investment objectives, time horizon, financial situation and
tolerance for risk for each Client.
• Portfolio Construction – Bonfire Financial will develop a portfolio for the Client
that is intended to meet the stated goals and objectives of the Client.
•
Investment Management and Supervision – Bonfire Financial will provide
investment management and ongoing oversight of the Client’s investment
portfolio.
Disclosure Regarding Rollover Recommendations
A client or prospect leaving an employer typically has four options regarding an existing
retirement plan (and may engage in a combination of these options): (i) leave the money in
the former employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan,
if one is available and rollovers are permitted, (iii) rollover to an Individual Retirement Account
(“IRA”), or (iv) cash out the account value (which could, depending upon the client’s age,
result in adverse tax consequences). Our Firm may recommend an investor roll over plan
assets to an IRA for which our Firm provides investment advisory services. As a result, our
Firm and its representatives may earn an asset-based fee. In contrast, a recommendation that
a client or prospective client leave their plan assets with their previous employer or roll over
the assets to a plan sponsored by a new employer will generally result in no compensation to
our Firm. Our Firm therefore has an economic incentive to encourage a client to roll plan
assets into an IRA that our Firm will manage, which presents a conflict of interest. To mitigate
the conflict of interest, there are various factors that our Firm will consider before
recommending a rollover, including but not limited to: (i) the investment options available in
the plan versus the investment options available in an IRA, (ii) fees and expenses in the plan
versus the fees and expenses in an IRA, (iii) the services and responsiveness of the plan’s
investment professionals versus those of our Firm, (iv) protection of assets from creditors and
legal judgments, (v) required minimum distributions and age considerations, and (vi)
employer stock tax consequences, if any. All rollover recommendations are reviewed by our
Firm’s Chief Compliance Officer and remains available to address any questions that a client
or prospective client has regarding the oversight.
We are fiduciaries under the Investment Advisers Act of 1940 and when we provide
investment advice to you regarding your retirement plan account or individual retirement
account, we are also fiduciaries within the meaning of Title I of the Employee Retirement
Income Security Act and/or the Internal Revenue Code, as applicable, which are laws
governing retirement accounts. We have to act in your best interest and not put our interest
ahead of yours. At the same time, the way we make money creates some conflicts with your
interests.
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Consulting Services
We also provide clients investment advice on a more-limited basis on one-or-more isolated
areas of concern such as estate planning, real estate, retirement planning, or any other
specific topic. Additionally, we provide advice on non-securities matters about the
rendering of estate planning, insurance, real estate, and/or annuity advice or any other
business advisory / consulting services for equity or debt investments in privately held
businesses.
Assets
As of December 31, 2024, our Firm manages a total of $198,158,840 of regulatory assets
under management. The Firm manages $173,382,558 in discretionary assets and
$24,776,282 in non-discretionary assets.
ITEM 5 - FEES AND COMPENSATION
Investment Management Fees and Compensation
Bonfire Financial charges a fee as compensation for providing Investment Management
services on your account. These services include advisory services, trade entry, investment
supervision, and other account-maintenance activities. Our recommended custodian
charges may include transaction costs, custodial fees, redemption fees, retirement plan
and administrative fees or commissions. See Additional Fees and Expenses below for
additional details.
The fees for portfolio management are based on an annual percentage of assets under
management and are applied to the account asset value on a pro-rata basis and billed
monthly in advance. The initial fee will be based upon the date the account is accepted for
management by execution of the advisory agreement by Bonfire Financial or when the
assets are transferred through the last day of the current month. Thereafter, the monthly
fee will be calculated on an average daily balance of the prior month and billed in advance
for the upcoming month. The average daily balance will be determined as reported by the
Custodian. Fees are assessed on all assets under management, including securities, cash
and money market balances. When applicable and noted in Appendix A of the Investment
Management Agreement, legacy positions will also be excluded from the fee calculation.
Our maximum investment advisory fee is 1.20% or we may negotiate a flat dollar fee. The
specific advisory fees are set forth in your Investment Advisory Agreement. Fees may vary
based on the size of the account, complexity of the portfolio, extent of activity in the
account or other reasons agreed upon by us and you as the client. Our employees and
their family related accounts are charged a reduced fee for our services.
Unless otherwise instructed by the client, we will aggregate asset amounts in accounts
from your same household together to determine the advisory fee for all your accounts.
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We would do this, for example, where we also service accounts on behalf of your minor
children, individual and joint accounts for a spouse, and/or other types of related accounts.
This consolidation practice is designed to allow you the benefit of an increased asset total,
which could potentially cause your account(s) to be assessed a lower advisory fee.
The independent qualified custodian holding your funds and securities will debit your
account directly for the advisory fee and pay that fee to us. You will provide written
authorization permitting the fees to be paid directly from your account held by the qualified
custodian. Further, the qualified custodian agrees to deliver an account statement at least
quarterly directly to you indicating all the amounts deducted from the account including
our advisory fees. At our discretion, you may pay the advisory fees by check. You are
encouraged to review your account statements for accuracy.
The investment advisory Agreement may be terminated by the client without penalty. upon
written notice to the other party. The management fee will be pro-rated to the date of
termination, for the month in which the cancellation notice was given and the unearned
fee refunded to you. Upon termination, you are responsible for monitoring the securities
in your account, and we will have no further obligation to act or advise with respect to
those assets. In the event of client’s death or disability, Bonfire Financials will continue
management of the account until we are notified of client’s death or disability and given
alternative instructions by an authorized party.
Held Away Discretionary Accounts Relationship with Pontera
We charge an annual advisory fee for services provided to these held away accounts, which
is deducted on a quarterly basis. Fees are based on the value of the assets within these
held away accounts.
All advisory fee calculations for the held away discretionary account services are facilitated
through a third-party nonaffiliated service, Pontera. Bonfire Financial is responsible for
sending the final invoice to the Client and the Client sends advisory fee payment directly to
Bonfire Financial via check.
Financial Planning Fees
Bonfire Financial will negotiate the planning fees with you. Fees may vary based on the
extent and complexity of your individual or family circumstances and the amount of your
assets under our management. We will determine your fee for the designated financial
advisory services based on a fixed fee arrangement described below.
Under our fixed fee arrangement, any fee will be agreed in advance of services being
performed. The fee will be determined based on factors including the complexity of your
financial situation, agreed upon deliverables, and whether or not you intend to implement
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any recommendations through Bonfire Financial. Fixed fees for financial plans range from
$1,000 to $10,000.
Typically, we complete a plan within a month and will present it to you within 90 days of
the contract date, provided that you have provided us all information needed to prepare
the financial plan. Fees are billed sixty percent (60%) of the estimated fee will be due and
payable at the time you enter into the financial planning agreement, with the balance due
and payable at the time the financial plan is delivered. You may terminate the financial
planning agreement by providing us with written notice. Upon termination, fees will be
prorated to the date of termination and any unearned portion of the fee will be refunded
to you based on an hourly rate of $250.00. Services provided up to date of termination but
not yet paid to Bonfire Financial will be billed to you based on the hourly rate of $250.00.
We will not require prepayment of more than $1,200 in fees per client, six (6) or more
months in advance of providing any services.
In no case are our fees based on, or related to, the performance of your funds or
investments.
When both investment management or plan implementation and financial planning
services are offered, there is a conflict of interest since there is an incentive for us offering
financial planning services to recommend products or services for which Bonfire Financial
receives compensation. However, Bonfire Financial will make all recommendations
independent of such considerations and based solely on our obligations to consider your
objectives and needs. As a financial-planning client, you have the right not to act upon any
of our recommendations and not affect the transaction(s) through us if you decide to follow
the recommendations.
Retirement Plan Advisory Services
For Retirement Plan Advisory Services compensation, we charge an annual fee as
negotiated with the client and disclosed in the Investment Advisory Agreement. The
compensation method is explained and agreed upon in advance before any services are
rendered. Fees are 0.50% of assets under management.
Plan advisory services begin with the effective date of the Investment Advisory Agreement,
which is the date you sign the Investment Advisory Agreement. For that calendar quarter,
fees will be adjusted pro rata based upon the number of calendar days in the calendar
quarter that the Agreement was effective. Timing of the fee billing may vary depending on
the Custodian of the Plan. Our fee is billed in advance or arrears on the last business day
of the calendar quarter, as indicated on the Investment Advisory Agreement Appendix A.
For Plans where our fee is billed to the custodian, the fee is deducted pro-rata directly from
the Plan Assets. Written authorization permitting us to be paid directly from the custodial
account is outlined in the Investment Advisory Agreement.
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Either party may terminate the Agreement at any time upon 30 days written notice. You
are responsible to pay for services rendered until the termination of the agreement.
Use of Betterment Institutional Platform
For its services, Betterment Institutional will charge an asset-based fee that is in addition
to the advisory fee listed above. Betterment Institutional’s fee includes the securities
transaction fees for all trades. Bonfire will only receive its investment advisory fees as
detailed above and does not share in any fees earned by Betterment Institutional.
The Client, prior to entering into an agreement with the Investment Platform, will be
provided with the Investment Platform's Form ADV Part 2A (or a brochure that makes the
appropriate disclosures).
In the event that a client should wish to terminate their relationship with Betterment, the
terms for the termination will be set forth in the respective agreements between the Client
and that Independent Manager. Bonfire Financial will assist the Client with the termination
and transition as appropriate.
Consulting
Bonfire Financial provides consulting services for clients who need advice on a limited
scope of work. Bonfire Financial will negotiate consulting fees with you. Fees may vary
based on the extent and complexity of the consulting project. Fees will be billed as services
are rendered. Either party may terminate the agreement. Upon termination, fees will be
prorated to the date of termination and any unearned portion of the fee will be refunded
to you as described above.
AdvicePay
Fees can be paid via check to our Firm from your personal bank account or can be invoiced
and processed through a third-party nonaffiliated service, AdvicePay. Clients will be asked
to set up their bank account or credit card at AdvicePay to enable credit card or ACH
payments. While AdvicePay allows firms like Bonfire Financial to receive payments directly
from the client’s credit card or bank account, it does not give Bonfire Financial access to
the bank account itself, nor to any of the client’s credit card or bank account information.
Bonfire Financial is not able to initiate any additional payments via AdvicePay as agreed
upon and outlined in the Agreement.
Administrative Services Provided by Advyzon Investment Management LLC
We have contracted with Advyzon Investment Management LLC (referred to as “Advyzon”)
to utilize its technology platforms to support data reconciliation, performance reporting,
fee calculation and billing, research, client database maintenance, quarterly performance
evaluations, payable reports, web site administration, models, trading platforms, and
other functions related to the administrative tasks of managing client accounts. Due to this
arrangement, Advyzon will have access to information on the client accounts, but Advyzon
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will not serve as an investment advisor to our clients. Bonfire Financial and Advyzon are
non-affiliated companies. Advyzon charges our Firm an annual fee for each account
administered by Advyzon. Please note that the fee charged to the client will not increase
due to the annual fee Bonfire Financial pays to Advyzon, the annual fee is paid from the
portion of the management fee retained by Bonfire Financial.
Additional Fees and Expenses
In addition to the advisory fees paid to Bonfire Financial, clients may also incur certain
charges imposed by other third parties, such as broker-dealers, custodians, trust
companies, banks and other financial institutions (collectively “Financial Institutions”).
These additional charges may include securities brokerage commissions, transaction fees,
custodial fees, fees charged by the Independent Managers, charges imposed directly by a
mutual fund or ETF in a client’s account, as disclosed in the fund’s prospectus (e.g., fund
management fees and other fund expenses), deferred sales charges, odd-lot differentials,
transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage
accounts and securities transactions. Bonfire Financial’s brokerage practices are described
at length in Item 12, below. Neither our Firm nor its supervised persons accept
compensation for the sale of securities or other investment products. Further, our firm
does not share in any of these additional fees and expenses outlined above.
Periods of Inactivity
Bonfire has a fiduciary duty to provide services consistent with the client’s best interest. As
part of its investment advisory services, Bonfire will review client portfolios on an ongoing
basis to determine if any changes are necessary based upon various factors, including, but
not limited to, investment performance, fund manager tenure, style drift, and/or a change
in the client’s investment objective. Based upon these factors, there may be extended
periods of time when Bonfire determines that changes to a client’s portfolio are neither
necessary nor prudent. Of course, as indicated below, there can be no assurance that
investment decisions made by Bonfire will be profitable or equal any specific performance
level(s). Clients nonetheless remain subject to the fees described in Item 5 below during
periods of account inactivity.
OTHER ADDITIONAL FEES
Private Funds: Clients invested in Private Funds are subject to certain fees, such as a
management, performance or incentive fee and other fees and expenses, which are
outlined in the fund’s offering documents. It is important for clients to review the fund’s
offering documents to fully understand all the fees associated with the Fund. All the above
fees are in addition to the fees charged by Bonfire. It is important for clients to know all the
fees associated with their accounts; therefore, clients should review the fees charged by:
(i) certain investments, such as private funds and mutual funds, and (ii) third parties, such
as custodians, brokers and advisers, along with the fees charged by Bonfire to fully
understand the total amount of fees affecting the account. Neither Bonfire nor any of its
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supervised persons receives compensation for the purchase/sale/holding of securities or
other investment products.
Advisory Fees in General: Clients should note that similar advisory services may (or may
not) be available from other registered (or unregistered) investment advisers for similar or
lower fees.
Mutual Fund Fees: Mutual funds often offer multiple share classes with differing internal
fee and expense structures. Bonfire endeavors to identify and utilize the share class with
the lowest internal fee and expense structure for each mutual fund. However, instances
occur in which the lowest cost share class is not used. These instances include but are not
limited to: Instances in which a certain custodian has a share class available that has a lower
internal fee and expense structure than is available for the same mutual fund at other
custodians. In such instances, Bonfire will select the lowest cost share class available at the
custodian that holds your account even though a lower cost share class is available at
another custodian. Instances in which the custodian that holds your account offers others
a share class with a lower internal fee and expense structure than what is available to
Bonfire at the same custodian. In such instances, Bonfire will select the lowest cost share
class that the custodian makes available. This situation sometimes occurs because the
custodian places conditions on the availability of the lower cost share class that Bonfire has
determined are not appropriate to accept due to additional costs imposed by said
conditions. Instances in which a share class with a lower internal fee and expense structure
becomes available after the share class you hold was purchased. Bonfire periodically
monitors this circumstance. However, a share class with a lower internal fee may become
available between the time of your purchase and Bonfire’s next review. Instances in which
a share class with a lower internal fee and expense structure than the share class you
currently hold is available at your custodian, but where Bonfire is prevented by either the
custodian or the fund sponsor from converting to the lower cost share class. Additionally,
Bonfire does not convert to a share class with a lower internal fee and expense structure if
the conversion will cause a taxable event or other expense/cost to you that negates the
advantage of the lower cost share class.
Non-Transaction Fee (NTF) Mutual Funds: When selecting investments for our clients’
portfolios we might choose mutual funds on your account custodian’s Non-Transaction Fee
(NTF) list. This means that your account custodian will not charge a transaction fee or
commission associated with the purchase or sale of the mutual fund. The mutual fund
companies that choose to participate in your custodian’s NTF fund program pay a fee to be
included in the NTF program. The fee that a mutual fund company pays to participate in
the program is ultimately borne by the owners of the mutual fund including clients of our
Firm. When we decide whether to choose a fund from your custodian’s NTF list or not, we
consider our expected holding period of the fund, the position size and the expense ratio
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of the fund versus alternative funds. Depending on our analysis and future events, NTF
funds might not always be in your best interest.
Unmanaged Assets From time to time, a Client may decide to hold certain securities or
other property for which our Firm does not provide investment advisory services
("Unmanaged Assets") in the account(s) held at the Custodian or outside the Custodian.
Unmanaged assets will be shown on Bonfire reports as unmanaged assets. It is the client’s
sole responsibility to verify the accuracy of the Unmanaged status of any and all
investments in their accounts and to notify Bonfire in writing of any corrections or
adjustments that need to be made. Our Firm will have no duty, responsibility or liability
whatsoever with respect to these assets, and therefore, our Firm will not charge an
investment advisory fee. However, if you have an account that solely contains Unmanaged
Assets, the Custodian may charge an account maintenance fee as disclosed in the
Custodian account paperwork executed by the Client. In all cases, it is the clients sole
responsibility to monitor, manage, and transact all Unmanaged Assets (securities and/or
accounts).
Regulatory Fees To facilitate the execution of trades, regulatory Trading Activity Fees (TAF)
are added to applicable sales transactions. The Securities and Exchange Commission (SEC)
regulatory fee is assessed on client accounts for sell transactions, and a FINRA fee is
assessed on client accounts for sell transactions, for certain covered securities. This fee is
not charged by our Firm but is accessed and collected by the custodian. The Custodian
that our Firm uses, is a FINRA member firm. These fees recover the costs incurred by the
SEC and FINRA, for supervising and regulating the securities markets and securities
professionals. The fee rates vary depending on the type of transaction and the size of that
transaction. For more information on the SEC and FINRA fees, please visit their websites:
www.sec.gov/fast-answers/answerssec31htm.html or www.finra.org/industry/trading-
activity-fee.
ITEM 6 - PERFORMANCE BASED FEES AND SIDE-BY-SIDE MANAGEMENT
We do not charge advisory fees on a share of the capital appreciation of the funds or
securities in a client account (so-called performance-based fees) nor engage in side by side
management.
ITEM 7 - TYPES OF CLIENTS
We provide investment advice to individuals, high-net-worth individuals, small business
owners, pensions, trusts and retirement plans. We do not have a minimum initial account
value.
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ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
Investment Strategies
We seek to recommend investment strategies that will give a client a diversified portfolio
consistent with the client’s investment objective. We do this by analyzing the various
securities, investment strategies, and third-party management firms. The goal is to identify
a client’s risk tolerance, and then find an index or manager with the maximum expected
return for that level of risk.
Our investment strategies and advice may vary depending upon each client's specific
financial situation. As such, we determine investments and allocations based upon your
predefined objectives, risk tolerance, time horizon, financial horizon, financial information,
liquidity needs, and other various suitability factors. Your restrictions and guidelines may
affect the composition of your portfolio.
We utilize fundamental analysis. We gather our information from a broad array of financial
resources including financial newspapers, magazines, research prepared by others,
corporate rating services, company press releases, annual reports, prospectuses and filings
with the Securities and Exchange Commission.
We determine how to allocate assets among the various asset classes based on the
investment strategy chosen, prevailing economic conditions and our determination of
where we are in the economic cycle. Potential risks and opportunities are weighed to
determine to what degree the portfolio should be invested.
From time-to-time, market conditions may cause your account to vary from the established
allocation. To remain consistent with the asset allocation guidelines established, your
account is monitored on an ongoing basis and rebalanced to the original allocation, or if
deemed beneficial, to a new allocation based on the then prevailing economic conditions
and within the guidelines of the chosen investment strategy.
In addition to the rebalancing, overall market conditions and microeconomic factors that
affect specific holdings in your account may trigger changes in allocation. Your account
may also receive informal reviews more frequently.
Investment Philosophy
Prior to making recommendations, we determine your financial status, needs, time
horizon, investment objectives, risk tolerance, and tax status. From this, we create an
investor profile and general asset allocation target. While we believe asset allocation is a
key factor affecting long-term rate of return, we also believe fundamental research and
securities selection are vital. To that end, we select indexes first and then look at a narrow,
refined list of institutional fund managers known for excellence in their respective
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disciplines. We focus primarily on the people, processes, research, consistency, and culture
rather than simply recent “high performance” or “track record”.
As much as reasonably possible, we strive to:
• Diversify strategically
• Balance between growth and value styles.
• Rebalance as markets change.
• Manage for tax efficient returns wherever possible or as your goals and objectives
dictate.
Our Firm may include mutual funds and exchange traded funds, (“ETFs”) in our investment
strategies. Our policy is to purchase institutional share classes of those mutual funds
selected for the client’s portfolio. The institutional share class generally has the lowest
expense ratio. The expense ratio is the annual fee that all mutual funds or ETFs charge their
shareholders. It expresses the percentage of assets deducted each fiscal year for funds
expenses, including 12b-1 fees, management fees, administrative fees, operating costs,
and all other asset-based costs incurred by the fund. Some fund families offer different
classes of the same fund and one share class may have a lower expense ratio than another
share class. These expenses come from client assets which could impact the client’s
account performance. Mutual fund expense ratios are in addition to our fee, and we do
not receive any portion of these charges. If an institutional share class is not available for
the mutual fund selected, the adviser will purchase the least expensive share class available
for the mutual fund. As share classes with lower expense ratios become available, we may
use them in the client’s portfolio, and/or convert the existing mutual fund position to the
lower cost share class. Clients who transfer mutual funds into their accounts with our Firm
would bear the expense of any contingent or deferred sales loads incurred upon selling the
product. If a mutual fund has a frequent trading policy, the policy can limit a client’s
transactions in shares of the fund (e.g., for rebalancing, liquidations, deposits or tax
harvesting). All mutual fund expenses and fees are disclosed in the respective mutual fund
prospectus.
Risk of Loss
Clients must understand that past performance is not indicative of future results.
Therefore, current and prospective clients should never assume that future performance
of any specific investment or investment strategy will be profitable. Investing in securities
involves risk of loss. Further, depending on the different types of investments there will be
varying degrees of risk. Clients and prospective clients should be prepared to bear
investment loss including loss of original principal.
Because of the inherent risk of loss associated with investing, Bonfire Financial is unable to
represent, guarantee, or even imply that our services and methods of analysis can or will
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predict future results, successfully identify market tops or bottoms, or insulate you from
losses due to market corrections or declines.
Investors should be aware that accounts are subject to the following risks:
Market Risk — Even a long-term investment approach cannot guarantee a profit.
Economic, political and issuer-specific events will cause the value of securities to
rise or fall. Because the value of investment portfolios will fluctuate, there is the risk
that you will lose money and your investment may be worth more or less upon
liquidation.
Foreign Securities and Currency Risk — Investments in international and emerging-
market securities include exposure to risks such as currency fluctuations, foreign
taxes and regulations, and the potential for illiquid markets and political instability.
Capitalization Risk — Small-cap and mid-cap companies may be hindered as a result
of limited resources or less diverse products or services, and their stocks have
historically been more volatile than the stocks of larger, more established
companies.
Interest Rate Risk — In a rising rate environment, the value of fixed-income
securities generally declines and the value of equity securities may be adversely
affected.
Credit Risk — Credit risk is the risk that the issuer of a security may be unable to
make interest payments and/or repay principal when due. A downgrade to an
issuer’s credit rating or a perceived change in an issuer’s financial strength may
effect a security’s value and, thus, impact the fund’s performance.
Exchange-Traded Funds — ETFs face market-trading risks, including the potential
lack of an active market for shares, losses from trading in the secondary markets
and disruption in the creation/redemption process of the ETF. Any of these factors
may lead to the fund’s shares trading at either a premium or a discount to its “net
asset value.”
Performance of Underlying Managers — We select the mutual funds and ETFs in
the asset allocation models. However, we depend on the manager of such funds to
select individual investments in accordance with their stated investment strategy.
Alternative Risk— Investments classified as "alternative investments" may include
a broad range of underlying assets including, but not limited to, hedge funds,
private equity, venture capital, and registered, publicly traded securities. Alternative
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investments are speculative, not suitable for all clients and intended for only
experienced and sophisticated investors who are willing to bear the high risk of the
investment, which can include: loss of all or a substantial portion of the investment
due to leveraging, short-selling, or other speculative investment practices; lack of
liquidity in that there may be no secondary market for the fund and none expected
to develop; volatility of returns; potential for restrictions on transferring interest in
the fund; potential lack of diversification and resulting higher risk due to
concentration of trading authority with a single advisor; absence of information
regarding valuations and pricing; potential for delays in tax reporting; less regulation
and typically higher fees than other investment options such as mutual funds. The
SEC requires investors be accredited to invest in these more speculative alternative
investments. Investing in a fund that concentrates its investments in a few holdings
may involve heightened risk and result in greater price volatility.
Structured Notes - Structured products are designed to facilitate highly customized
risk-return objectives. While structured products come in many different forms,
they typically consist of a debt security that is structured to make interest and
principal payments based upon various assets, rates, or formulas. Many structured
products include an embedded derivative component. Structured products may be
structured in the form of a security, in which case these products may receive
benefits provided under federal securities law, or they may be cast as derivatives,
in which case they are offered in the over-the-counter market and are subject to
no regulation. Investment in structured products includes significant risks,
including valuation, liquidity, price, credit, and market risks. One common risk
associated with structured products is a relative lack of liquidity due to the highly
customized nature of the investment. Moreover, the full extent of returns from the
complex performance features is often not realized until maturity. As such,
structured products tend to be more of a buy-and-hold investment decision rather
than a means of getting in and out of a position with speed and efficiency. Another
risk with structured products is the credit quality of the issuer. Although the cash
flows are derived from other sources, the products themselves are legally
considered to be the issuing financial institution’s liabilities. The vast majority of
structured products are from high-investment-grade issuers only. Also, there is a
lack of pricing transparency. There is no uniform standard for pricing, making it
harder to compare the net-of-pricing attractiveness of alternative structured
product offerings than it is, for instance, to compare the net expense ratios of
different mutual funds or commissions among broker-dealers.
Cybersecurity Risk - In addition to the Material Investment Risks listed above,
investing involves various operational and “cybersecurity” risks. These risks include
both intentional and unintentional events at our Firm or one of its third-party
counterparties or service providers, that may result in a loss or corruption of data,
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result in the unauthorized release or other misuse of confidential information, and
generally compromise our Firm’s ability to conduct its business. A cybersecurity
breach may also result in a third-party obtaining unauthorized access to our clients’
information, including social security numbers, home addresses, account numbers,
account balances, and account holdings. Our Firm has established business
continuity plans and risk management systems designed to reduce the risks
associated with cybersecurity breaches. However, there are inherent limitations in
these plans and systems, including that certain risks may not have been identified,
in large part because different or unknown threats may emerge in the future. As
such, there is no guarantee that such efforts will succeed, especially because our
Firm does not directly control the cybersecurity systems of our third-party service
providers. There is also a risk that cybersecurity breaches may not be detected.
Digital Currency Risk - Our Firm’s use of digital currency is limited to instances
where clients are looking to request some exposure within their portfolio. Advice
is only rendered if a client does inquire about the use of digital assets within their
portfolio. The shares of certain Products are also publicly quoted on OTC Markets
and shares that have become unrestricted in accordance with the rules and
regulations of the SEC may be bought and sold throughout the day through any
brokerage account. Cryptocurrency (notably, bitcoin), often referred to as “virtual
currency”, “digital currency,” or “digital assets,” operates as a decentralized, peer-
to-peer financial exchange and value storage that is used like money. If deemed
appropriate, Clients may have exposure
to bitcoin, a cryptocurrency.
Cryptocurrency operates without central authority or banks and is not backed by
any government. Cryptocurrencies (i.e., bitcoin) may experience very high
volatility. Cryptocurrency is also not legal tender. Federal, state, or foreign
governments may restrict the use and exchange of cryptocurrency, and regulation
in the U.S. is still developing. The SEC has issued a public report stating U.S. federal
securities laws require treating some digital assets as securities. Cryptocurrency
exchanges may stop operating or permanently shut down due to fraud, technical
glitches, hackers, or malware. Due to its relatively recent launch, bitcoin has a
limited trading history, making it difficult for investors to evaluate investments in
this cryptocurrency. It is possible that another entity could manipulate the
blockchain in a manner that is detrimental to the bitcoin network. Bitcoin
transactions are irreversible such that an improper transfer can only be undone by
the receiver of the bitcoin agreeing to return the bitcoin to the original sender.
Digital assets are highly dependent on their developers and there is no guarantee
that development will continue or that developers will not abandon a project with
little or no notice. Third parties may assert intellectual property claims relating to
the holding and transfer of digital assets, including cryptocurrencies, and their
source code. Any threatened action that reduces confidence in a network’s long-
term ability to hold and transfer cryptocurrency may affect investments in
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cryptocurrencies. Investments in the Products are speculative investments that
involve high degrees of risk, including a partial or total loss of invested funds. The
shares of each Product are intended to reflect the price of the digital asset(s) held
by such Product (based on digital asset(s) per share), less such Product’s expenses
and other liabilities. Because each Product does not currently operate a
redemption program, there can be no assurance that the value of such Product’s
shares will reflect the value of the assets held by such Product, less such Product’s
expenses and other liabilities, and the shares of such Product, if traded on any
secondary market, may trade at a substantial premium over, or a substantial
discount to, the value of the assets held by such Product, less such Product’s
expenses and other liabilities, and such Product may be unable to meet its
investment objective.
Digital Assets. - Certain Accounts may enter into futures contracts based on Bitcoin
or other digital assets or may hold and/or invest in digital assets directly, including
Bitcoin. Digital assets,
including “blockchain” assets, digital “tokens” and
“cryptocurrencies”, are part of a new and rapidly evolving industry that is subject
to a high degree of volatility in value/price and regulatory uncertainty. Digital
currency is not issued or backed by any government, bank, or central organization,
but instead only exists on an online, peer-to-peer, distributed network that acts as
a public and immutable record of all transactions in the underlying digital currency.
Digital asset prices have been subject to periods of excessive volatility in the past,
and such periods can be expected to recur. Price volatility is influenced by many
unpredictable factors, such as market perception, the development of competing
digital assets, changes in government regulation, the occurrence of an adverse
incident relating to one or more digital assets (including digital assets not held by
Accounts), inflation rates, interest rate movements, and general economic and
political conditions. Changes in the governance of a digital asset network may not
receive sufficient support from users and miners, which may negatively affect that
digital asset network’s ability to grow and respond to challenges. Further, digital
asset networks face significant scaling challenges, and efforts to increase the
volume and speed of transactions may not be successful. If the digital asset award
for mining blocks and transaction fees for recording transactions on the Bitcoin
Network are not sufficiently high to incentivize miners, miners may cease
expanding processing power or demand high transaction fees, which could
negatively impact the value of Bitcoin. Digital assets such as Bitcoin were only
introduced within the past decade, and the medium-to-long term value of digital
assets are subject to a number of factors relating to the capabilities and
development of blockchain technologies and to the fundamental investment
characteristics of digital assets. Digital asset networks, including the Bitcoin
Network, are part of a new and rapidly evolving industry, and the value of digital
assets depends on the development and acceptance of these digital asset
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networks. The Bitcoin Network was first launched in 2009 and Bitcoins were the
first cryptographic digital assets created to gain global adoption and critical mass.
Although the Bitcoin Network is an established digital asset network, the Bitcoin
Network and other cryptographic and algorithmic protocols governing the issuance
of digital assets represent a new and rapidly evolving industry that is subject to a
variety of factors that are difficult to evaluate. Moreover, in the past, flaws in the
source code for digital assets have been exposed and exploited, including flaws that
disabled some functionality for users, exposed users’ personal information and/or
resulted in the theft of users’ digital assets. The cryptography underlying certain
digital assets including Bitcoin could prove to be flawed or ineffective, or
developments in mathematics and/or technology, including advances in digital
computing, algebraic geometry and quantum computing, could result in such
cryptography becoming ineffective. In any of these circumstances, a malicious
actor may be able to take an Account’s digital assets, which would adversely affect
the value of the Account. Moreover, functionality of a digital asset network may be
negatively affected such that it is no longer attractive to users, thereby dampening
demand for the applicable digital asset. In addition, if a digital asset held by an
Account is determined to be a “security,” it may adversely affect the value of the
digital asset. Accounts may trade digital assets on an over-the-counter basis or on
a digital asset exchange. Opportunities to trade digital assets OTC may be limited,
and OTC platforms may impose minimum trade size or other requirements that an
Account is unable to satisfy. Exchanges on which digital assets trade generally are
relatively new and largely unregulated, and may therefore be more exposed to
fraud, mismanagement and failure than established, regulated exchanges for other
products. The SEC, CFTC, certain state regulators and other U.S. and non-U.S.
government or quasigovernmental agencies have asserted authority over digital
assets. Those entities and other U.S. and non-U.S. government or quasi-
governmental agencies have recently and may, in the future, adopt laws,
regulations, directives or other guidance that affect digital assets. The effect of any
future U.S. federal or state or non-U.S. legal or regulatory changes is impossible to
predict, but such change could be substantial and adverse to the value of an
Account’s digital asset investments. Furthermore, the taxation of digital currencies
is uncertain in many jurisdictions and continuously evolving in others. Venues
through which digital assets trade are new and, in many cases, largely unregulated.
Furthermore, many such digital asset trading venues, including digital asset
exchanges and over the counter trading venues, do not provide the public with
significant information regarding their ownership structure, management teams,
corporate practices or regulatory compliance. As a result, the marketplace may lose
confidence in, or may experience problems relating to, digital asset trading venues.
Digital asset trading venues may impose daily, weekly, monthly or customer-
specific transaction or distribution limits or suspend withdrawals entirely,
rendering the exchange of digital assets for fiat currency difficult or impossible.
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Participation in digital asset trading venues requires users to take on credit risk by
transferring digital assets from a personal account to a third party’s account. Digital
assets are also subject to enhanced custodial risks associated with the unique
custodial safekeeping and trading attributes of these assets.
ITEM 9 - DISCIPLINARY INFORMATION
Bonfire Financial does not have any legal, financial or other “disciplinary” item to report.
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Insurance
Bonfire Insurance, LLC is a separate entity but affiliated by common ownership. IARs of
Bonfire Financial may act as agents appointed with various life, disability or other insurance
companies, receive commissions, trails, or other compensation from the respective
product sponsors and/or as a result of effecting insurance transactions for clients.
Compensation from the sale of insurance products is run through Bonfire Insurance, LLC.
Clients should note that they have the right to decide whether to act on the
recommendation and the right to purchase any insurance products through Bonfire
Insurance or its IAR or any licensed insurance agent not affiliated with Bonfire Financial.
This creates a conflict of interest. We recognize the fiduciary responsibility to act in the
best interest of our clients and have established policies in this regard to mitigate any
conflicts of interest.
Tax Services
Brian Colvert, managing member of Bonfire Financial, LLC, owns and operates Bonfire Tax,
LLC, a separate and affiliated limited liability corporation. Bonfire Tax, LLC offers tax
preparation and planning services. Mr. Colvert has an incentive to recommend tax
services and this incentive creates a conflict of interest between your interests and our
Firm. Any fees received through the tax services do not offset advisory fees the client may
pay for investment advisory services under Bonfire Financial.
Clients should be aware that the ability to receive additional compensation by our Firm and
its management persons or employees creates conflicts of interest that impair the
objectivity of the Firm and these individuals when making advisory recommendations. Our
Firm endeavors at all times to put the interest of its clients first as part of our fiduciary duty
as a registered investment adviser; we take the following steps, among others to address
this conflict:
• we disclose to clients the existence of all material conflicts of interest, including the
potential for the Firm and our employees to earn compensation from advisory
clients in addition to the Firm's advisory fees;
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• we disclose to clients that they have the right to decide to purchase recommended
investment products from our employees;
•
• we collect, maintain and document accurate, complete and relevant client
background information, including the client’s financial goals, objectives, and
liquidity needs;
the Firm conducts regular reviews of each client advisory account to verify that all
recommendations made to a client are in the best interest of the client’s needs and
circumstances;
• we require that our employees seek prior approval of any outside employment
activity so that we may ensure that any conflicts of interests in such activities are
properly addressed;
• we periodically monitor these outside employment activities to verify that any
conflicts of interest continue to be properly addressed by the Firm; and
• we educate our employees regarding the responsibilities of a fiduciary, including
the need for having a reasonable and independent basis for the investment advice
provided to clients.
Our Firm does not have an application pending to register, as a futures commission
merchant, commodity pool operator, a commodity trading adviser, or an associated person
of the foregoing entities.
Our firm nor any of its management persons are registered or have an application pending
to register as a broker-dealer or a registered representative of a broker-dealer.
ITEM 11 - CODE OF ETHICS PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND
PERSONAL TRADING
Bonfire Financial and persons associated with us are allowed to invest for their own
accounts or to invest in the same securities or other investments that we recommend or
acquire for your account, and may engage in transactions that are the same as or different
than transactions recommended to or made for your account. This creates a conflict of
interest. We recognize the fiduciary duty to place your interests first and have established
policies to act in your best interest and to mitigate conflicts of interest.
We have developed and implemented a Code of Ethics that sets forth standards of conduct
expected of our advisory personnel to mitigate this conflict of interest. The Code of Ethics
addresses, among other things, personal trading, gifts, the prohibition against the use of
inside information.
The Code of Ethics is designed to protect our clients to detect and deter misconduct,
educate personnel regarding the firm’s expectations and laws governing their conduct,
remind personnel that they are in a position of trust and must act with complete propriety
at all times, protect the reputation of Bonfire Financial, guard against violation of the
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securities laws, and establish procedures for personnel to follow so that we may determine
whether their personnel are complying with the firm’s ethical principles.
We have established the following restrictions to ensure our firm’s fiduciary
responsibilities:
1. No director, officer or supervised employee of Bonfire Financial shall prefer his or
her own interest to that of the advisory client. Trades for supervised employees are
traded alongside client accounts.
2. We maintain a list of all securities holdings of anyone associated with this advisory
practice with access to advisory recommendations. These holdings are reviewed
on a regular basis by an appropriate officer/individual of Bonfire Financial.
3. We emphasize the unrestricted right of the client to decline to implement any
advice rendered, except in situations where we are granted discretionary authority
of the client’s account.
4. We emphasize the unrestricted right of the client to select and choose any
custodian the client wishes (except in non-ERISA Plan accounts where we are
granted discretionary authority).
5. We require that all supervised individuals must act in accordance with all applicable
Federal and State regulations governing registered investment advisory practices.
6. Any supervised individual not in observance of the above may be subject to
termination.
You may request a complete copy of our Code by contacting us at the address, telephone
or email on the cover page of this Part 2; Attn: Chief Compliance Officer.
ITEM 12 - BROKERAGE PRACTICES
The Custodian and Brokers We Use
Investment Management Services
Clients must maintain assets in an account at a “qualified custodian,” generally a broker-
dealer or bank. We recommend that our clients use Charles Schwab & Co., Inc. Advisor
Services (“Schwab”), a registered broker-dealer, member SIPC, as the qualified custodian.
We are independently owned and operated, and unaffiliated with Schwab. Schwab will hold
client assets in a brokerage account, and buy and sell securities when we instruct them to.
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While we recommend that clients use Schwab as custodian/broker, client must decide
whether to do so and open accounts with Schwab by entering into account agreements
directly with them. The Client opens the accounts with Schwab. The accounts will always
be held in the name of the client and never in Bonfire Financial's name.
How We Select Brokers/Custodians
We seek to recommend a custodian/broker who will hold client assets and execute
transactions on terms that are, overall, most advantageous when compared to other
available providers and their services. We consider a wide range of factors, including,
among others:
1. Combination of transaction execution services and asset custody services (generally
without a separate fee for custody)
2. Capability to execute, clear, and settle trades (buy and sell securities for client
accounts)
3. Capability to facilitate transfers and payments to and from accounts (wire transfers,
check requests, bill payment, etc.)
4. Breadth of available investment products (stocks, bonds, mutual funds, exchange-
traded funds [ETFs], etc.)
5. Availability of investment research and tools that assist us in making investment
decisions
6. Quality of services
7. Competitiveness of the price of those services (commission rates, other fees, etc.)
and willingness to negotiate the prices
8. Reputation, financial strength, and stability
9. Prior service to Bonfire Financial and our other clients
10. Availability of other products and services that benefit us, as discussed below (see
Products and Services Available to Us from Schwab)
Client Brokerage and Custody Costs
For our clients’ accounts that Schwab maintains, Schwab generally does not charge
separately for custody services. However, Schwab receives compensation by charging ticket
charges or other fees on trades that it executes or that settle into clients’ Schwab accounts.
We have determined that having Schwab execute most trades is consistent with our duty
to seek “best execution” of client trades. Best execution means the most favorable terms
for a transaction based on all relevant factors, including those listed above (see How We
Select Brokers/Custodians).
Products and Services Available to Us from Schwab
Schwab Advisor Services™ (formerly called Schwab Institutional®) is Schwab’s business
serving independent investment advisory firms like us. They provide Bonfire Financial and
our clients with access to its institutional brokerage, trading, custody, reporting, and related
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services, many of which are not typically available to Schwab retail customers. Schwab also
makes available various support services. Some of those services help us manage or
administer our clients’ accounts; others help us manage and grow our business. Schwab’s
support services generally are available on an unsolicited basis (we do not have to request
them) and at no charge to us. These are considered soft dollar benefits because there is an
incentive to do business with Schwab. This creates a conflict of interest. We recognize the
fiduciary responsibility to act in your best interest and have established policies in this
regard to mitigate any conflicts of interest.
Following is a more detailed description of Schwab’s support services:
Services That Benefit Our Clients
Schwab’s institutional brokerage services include access to a broad range of investment
products, execution of securities transactions, and custody of client assets. The investment
products available through Schwab include some to which we might not otherwise have
access or that would require a significantly higher minimum initial investment by our
clients. Schwab’s services described in this paragraph generally benefit our clients and their
accounts.
Services That May Not Directly Benefit Our Clients
Schwab also makes available to us other products and services that benefit us but may not
directly benefit our clients or their accounts. These products and services assist us in
managing and administering our clients’ accounts. They include investment research, both
Schwab’s own and that of third parties. We may use this research to service all or a
substantial number of our clients’ accounts, including accounts not maintained at Schwab.
In addition to investment research, Schwab also makes available software and other
technology that:
1. Provide access to client account data (such as duplicate trade confirmations and
account statements)
2. Facilitate trade execution and allocate aggregated trade orders for multiple
client accounts
3. Provide pricing and other market data
4. Facilitate payment of our fees from our clients’ accounts
5. Assist with back-office functions, recordkeeping, and client reporting
Services That Generally Benefit Only Us
Schwab also offers other services intended to help us manage and further develop our
business enterprise.
These services include:
1. Educational conferences and events
2. Consulting on technology, compliance, legal, and business needs
3. Publications and conferences on practice management and business succession
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4. Access to employee benefits providers, human capital consultants, and
insurance providers
Schwab may provide some of these services itself. In other cases, it will arrange for third-
party vendors to provide the services to us. Schwab may also discount or waive its fees for
some of these services or pay all or a part of a third party’s fees. Schwab may also provide
us with other benefits, such as occasional business entertainment of our personnel.
Our Interest in Schwab’s Services
The availability of these services from Schwab benefits us because we do not have to
produce or purchase them. These services are not contingent upon us committing any
specific amount of business to Schwab in trading commissions. We believe that our
selection of Schwab as custodian and broker is in the best interests of our clients.
Some of the products, services and other benefits provided by Schwab benefit Bonfire
Financial and may not benefit our client accounts. Our recommendation or requirement
that you place assets in Schwab's custody may be based in part on benefits Schwab
provides to us, or our agreement to maintain certain Assets Under Management at
Schwab, and not solely on the nature, cost or quality of custody and execution services
provided by Schwab. This is a conflict of interest. We believe this arrangement is in the
clients best interest and have developed polices to mitigate this conflict.
We place trades for our clients' accounts subject to its duty to seek best execution and its
other fiduciary duties. Schwab's execution quality may be different than other custodians.
Brokerage for Client Referrals
Bonfire Financial does not receive client referrals from any custodian or third party in
exchange for using that custodian or third party.
Aggregation and Allocation of Transactions
Bonfire Financial may aggregate transactions if we believe that aggregation is consistent
with the duty to seek best execution for our clients and is consistent with the disclosures
made to clients and terms defined in the client investment advisory agreement. No
advisory client will be favored over any other client, and each account that participates in
an aggregated order will participate at the average share price (per custodian) for all
transactions in that security on a given business day. Bonfire Financial aggregates trades
of our personnel with those of client accounts.
If we do not receive a complete fill for an aggregated order, we will allocate the order on
a pro-rata basis. If we determine that a pro-rata allocation is not appropriate under the
particular circumstances, we will base the allocation on other relevant factors, which may
include:
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1. When only a small percentage of the order is executed, with respect to purchase
allocations, allocations may be given to accounts high in cash;
2. With respect to sale allocations, allocations may be given to accounts low in cash;
3. We may allocate shares to the account with the smallest order, or to the smallest
position, or to an account that is out of line with respect to security or sector
weightings, relative to other portfolios with similar mandates;
4. We may allocate to one account when that account has limitations in its investment
guidelines prohibiting it from purchasing other securities that we expect to produce
similar investment results and that can be purchased by other accounts in the
block;
5. If an account reaches an investment guideline limit and cannot participate in an
allocation, we may reallocate shares to other accounts. For example, this may be
due to unforeseen changes in an account’s assets after an order is placed;
6. If a pro-rata allocation of a potential execution would result in a de minimis
allocation in one or more accounts, we may exclude the account(s) from the
allocation and disgorge any profits. Generally, de minimis allocations do not exceed
5% of the total allocation. Additionally, we may execute the transactions on a pro-
rata basis.
7. We will document the reasons for any deviation from a pro-rata allocation.
Trade Errors
We have implemented procedures designed to prevent trade errors; however, trade errors
in client accounts cannot always be avoided. Consistent with our fiduciary duty, it is our
policy to correct trade errors in a manner that is in the best interest of the client. In cases
where the client causes the trade error, the client will be responsible for any loss resulting
from the correction. Depending on the specific circumstances of the trade error, the client
may not be able to receive any gains generated as a result of the error correction. In all
situations where the client does not cause the trade error, the client will be made whole
and we will absorb any loss resulting from the trade error if the error was caused by the
firm. If the error is caused by the custodian, the custodian will be responsible for covering
all trade error costs. If an investment gain results from the correcting trade, the gain will
be donated to charity. We will never benefit or profit from trade errors.
We do not routinely recommend, request or require that you direct us to execute
transaction through a specified custodian. Additionally, we typically do not permit you to
direct brokerage. We place trades for your account subject to our duty to seek best
execution and other fiduciary duties.
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ITEM 13 - REVIEW OF ACCOUNTS
Account Reviews and Reviewers – Investment Supervisory Services
The underlying securities within the investment supervisory services are monitored on at
least a monthly basis. These reviews will be made by the firm’s investment advisor
representatives. An annual review with the client is usually conducted in person or by
telephone.
The purpose of all these reviews is to ensure that the investment plan continues to be
implemented in a manner which matches your objectives and risk tolerances. More-
frequent reviews may be triggered by material changes in variables such as your individual
circumstances, or the market, political or economic environment. You are urged to notify
us of any changes in your personal circumstances.
Statements and Reports
Bonfire Financial will provide clients with quarterly Performance/Position summary
reports. Reports may also be provided at every client meeting. Communication to clients
will be done on an as needed basis with a minimum of 1 contact per calendar quarter.
The custodian for the individual client’s account will also provide clients with an account
statement at least quarterly. You are urged to compare the reports provided by Bonfire
Financial against the account statements you receive directly from your account custodian.
Financial Planning/Consulting clients (i.e. those who have no assets under management
with us in our advisory program) will receive no regular reports from the Firm.
ITEM 14 - CLIENT REFERRALS AND OTHER COMPENSATION
Bonfire Financial does not receive or pay out compensation for client referrals.
Our Firm may be asked to recommend a financial professional, such as an attorney,
accountant, or mortgage broker. In such cases, our Firm does not receive any direct
compensation in return for any referrals made to individuals or firms in our professional
network. Clients must independently evaluate these firms or individuals before engaging
in business with them and clients have the right to choose any financial professional to
conduct business. Individuals and firms in our financial professional network may refer
clients to our Firm. Again, our Firm does not pay any direct compensation in return for any
referrals made to our Firm. Our Firm does recognize the fiduciary responsibility to place
client interests first and have established policies in this regard to mitigate any conflicts of
interest.
From time to time, our Firm and our financial advisors receive referrals or leads of potential
clients from unaffiliated third parties in exchange for cash compensation (each a “third-
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party solicitation arrangement”). Any third-party solicitation arrangement entered into by
our Firm and a solicitor is operated pursuant to a written agreement in accordance with
Rule 206(4)-3 of the Advisers Act. Our Firm and our financial advisors may pay cash
compensation to the solicitor in the form of a flat fee or as a percentage of asset-based
advisory fees received from a referred client. The details of the particular solicitation
arrangement and compensation paid to the solicitor by us or our financial advisors will be
disclosed to each referred client through a separate written disclosure. The advisory fees
paid by any referred client are neither increased nor reduced because of the compensation
paid to a solicitor by our Firm or our financial advisors. The client must acknowledge receipt
of the Solicitors Disclosure describing the arrangements and nature of the relationship
between professional partner and the Firm prior to any such payments being made.
We receive an economic benefit from Schwab in the form of the support products and
services it makes available to us. These products and services, how they benefit us, and the
related conflicts of interest are described above under Item 12 Brokerage Practices. The
availability to us of Schwab’s products and services is not based on us giving particular
investment advice, such as buying particular securities for our clients.
ITEM 15 - CUSTODY
Custody has been defined by regulators as having access or control over client funds and/or
securities. Our firm does not have physical custody of funds or securities, as it applies to
investment advisors.
Deduction of Advisory Fees
Our firm has custody of the funds and securities solely as a consequence of its authority to
make withdrawals from client accounts to pay its advisory fee. For all accounts, our firm
has the authority to have fees deducted directly from client accounts. Our firm has
established procedures to ensure all client funds and securities are held at a qualified
custodian in a separate account for each client under that client’s name. Clients or an
independent representative of the client will direct, in writing, the establishment of all
accounts and therefore are aware of the qualified custodian’s name, address and the
manner in which the funds or securities are maintained. Finally, account statements are
delivered directly from the qualified custodian to each client, or the client’s independent
representative, at least quarterly. You should carefully review those statements and are
urged to compare the statements against reports received from our Firm. When you have
questions about your account statements, you should contact our Firm or the qualified
custodian preparing the statement. Please refer to Item 5 for more information about the
deduction of adviser fees.
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Standing Letters of Authorization
Our firm is also deemed to have custody of clients’ funds or securities when clients have
standing authorizations with their custodian to move money from a client’s account to a
third-party (“SLOA”) and, under that SLOA, it authorizes us to designate the amount or
timing of transfers with the custodian. The SEC has set forth a set of standards intended to
protect client assets in such situations, which we follow. We do not have a beneficial
interest on any of the accounts we are deemed to have Custody where SLOAs are on file.
In addition, account statements reflecting all activity on the account(s), are delivered
directly from the qualified custodian to each client or the client’s independent
representative, at least quarterly. You should carefully review those statements and are
urged to compare the statements against reports received from us. When you have
questions about your account statements, you should contact us, your Advisor or the
qualified custodian preparing the statement.
Please refer to Item 5 for more information about the deduction of advisor fees.
ITEM 16 - INVESTMENT DISCRETION
For all discretionary accounts, prior to engaging Bonfire Financial to provide investment
advisory services, you will enter a written Agreement with us granting the firm the
authority to supervise and direct, on an on-going basis, investments in accordance with
the client’s investment objective and guidelines. In addition, you will need to execute
additional documents required by the Custodian to authorize and enable Bonfire Financial,
in its sole discretion, without prior consultation with or ratification by you, to purchase,
sell or exchange securities in and for your accounts. We are authorized, in our discretion
and without prior consultation with you to: (1) buy, sell, exchange and trade any stocks,
bonds or other securities or assets and (2) determine the amount of securities to be bought
or sold and (3) place orders with the custodian. Any limitations to such authority will be
communicated by you to us in writing.
The limitations on investment and brokerage discretion held by Bonfire Financial for you
are:
1. For discretionary clients, we require that we be provided with authority to
determine which securities and the amounts of securities to be bought or sold.
2. Any limitations on this discretionary authority shall be in writing as indicated on the
Investment Advisory Agreement. You may change/amend these limitations as
required.
In some instance, we may not have discretion. We will discuss all transactions with you
prior to execution or you will be required to make the trades if in an employer sponsored
account.
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ITEM 17 - VOTING CLIENT SECURITIES
Bonfire Financial will not vote proxies on your behalf. You are welcome to vote proxies or
designate an independent third-party at your own discretion. You designate proxy voting
authority in the custodial account documents. You must ensure that proxy materials are
sent directly to you or your assigned third party. We do not take action with respect to any
securities or other investments that become the subject of any legal proceedings, including
bankruptcies. Clients are able to contact our office with questions about a particular proxy
solicitation by phone at 719-510-6959.
Class Action Suits - A class action is a procedural device used in litigation to determine the
rights of and remedies, if any, for large numbers of people whose cases involve common
questions of law and/or fact. Class action suits frequently arise against companies that
publicly issue securities, including securities recommended by investment advisors to
clients. With respect to class action suits and claims, you will have the responsibility for
class actions or bankruptcies, involving securities purchased for or held in your account.
We do not provide such services and are not obligated to forward copies of class action
notices we may receive to you.
ITEM 18 - FINANCIAL INFORMATION
This item is not applicable to this brochure. We do receive prepayment of more than
$1,200 in fees per client, six months or more in advance. Therefore, we are not required
to include a balance sheet for our most recent fiscal year. We are not subject to a financial
condition that is reasonably likely to impair our ability to meet contractual commitments
to clients. Finally, we have not been the subject of a bankruptcy petition at any time.
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