Overview
- Headquarters
- Scottsdale, AZ
- Average Client Assets
- $2.9 million
- Minimum Account Size
- $250,000
- SEC CRD Number
- 131808
Fee Structure
Primary Fee Schedule (BRADLEY WEALTH BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $250,000 | 1.95% |
| $250,001 | $500,000 | 1.80% |
| $500,001 | $1,000,000 | 1.60% |
| $1,000,001 | $2,000,000 | 1.30% |
| $2,000,001 | and above | 1.00% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $17,375 | 1.74% |
| $5 million | $60,375 | 1.21% |
| $10 million | $110,375 | 1.10% |
| $50 million | $510,375 | 1.02% |
| $100 million | $1,010,375 | 1.01% |
Clients
- HNW Share of Firm Assets
- 75.88%
- Total Client Accounts
- 1,006
- Discretionary Accounts
- 1,006
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients, Investment Advisor Selection
Regulatory Filings
Primary Brochure: BRADLEY WEALTH BROCHURE (2026-03-18)
View Document Text
AUM
BROCHURE
(Form ADV Part 2A)
BRADLEY WEALTH LLC
Corporate Offices
16430 N Scottsdale Road Suite 230
Scottsdale, Arizona 85254
Office: 480-800-8638Fax:
480-779-3692 Web:
www.bradleywealth.com
Firm Contact: Michael V. Bradley
Email: michael@bradleywealth.com
March 18, 2026
This brochure (“Brochure”) provides you with information about the qualifications and business practices of
Bradley Wealth LLC. It contains information that you should consider before becoming a client of our firm. If
you have questions about the content of this Brochure, please email or call the contact person listed above.
The information contained herein has not been approved or verified by any governmental authority. Our firm
is an investment adviser registered pursuant to the U.S. Securities and Exchange Commission. Registration of
an investment adviser does not imply a certain level of skill or training. We have only filed the requisite
registration documents in the proper jurisdictions and with the respective governmental entities.
Additional information about Bradley Wealth (CRD No. 131808) can be found on the Investment Adviser
Public Disclosure Website at www.adviserinfo.sec.gov by a search using the firm’s CRD number.
MATERIAL CHANGES
Bradley Wealth Material Changes
This version of our Brochure, dated March 18, 2026, is an annual amendment. The
following are the changes to our business practices since our amendment dated March 28,
2025.
• We have added Betterment Securities as a custodian in Item 12.
• We have removed our California office (Cover Page).
• We have updated our phone number (Cover Page).
• We have updated our fax number (Cover Page).
• We have updated our firm ownership (Item 4).
• We do business as Bleum Wealth through Betterment (Item 4).
BRADLEY WEALTH BROCHURE
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TABLE OF CONTENTS
Contents
MATERIAL CHANGES ................................................................................................................................................................... 2
ADVISORY SERVICES .................................................................................................................................................................... 4
FEES AND COMPENSATION ........................................................................................................................................................ 6
PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT ..................................................................................... 9
TYPES OF CLIENTS ........................................................................................................................................................................ 9
METHODS OF ANALYSIS, INVESTMENT STRATEGIES, AND RISK OF LOSS ....................................................................... 9
INVESTING IN SECURITIES INVOLVES A RISK OF LOSS THAT CLIENTS SHOULD BE PREPARED TO BEAR. ............ 10
DISCIPLINARY INFORMATION .................................................................................................................................................. 14
OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS ........................................................................................ 14
CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS, AND PERSONAL TRADING.............. 16
BROKERAGE PRACTICES ............................................................................................................................................................ 16
REVIEW OF ACCOUNTS ............................................................................................................................................................... 18
CLIENT REFERRALS AND OTHER COMPENSATION .............................................................................................................. 19
CUSTODY ....................................................................................................................................................................................... 19
INVESTMENT DISCRETION ....................................................................................................................................................... 20
FINANCIAL INFORMATION ....................................................................................................................................................... 20
ADDITIONAL DISCLOSURES ...................................................................................................................................................... 21
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ADVISORY SERVICES
About Our Business
Bradley Wealth LLC (referred to herein as “we,” “us,” or “our”), formerly known as Bradley Wealth
Management, LLC, was formed in September of 2009 as a California limited liability company. In June of 2021,
we moved our corporate offices to Arizona and re-organized as Bradley Wealth, an Arizona limited liability
company. We are registered pursuant to the investment advisor regulations of the U.S. Securities and Exchange
Commission.
Michael V. Bradley is the managing member of Bradley Wealth. He is also an investment advisor representative
and the chief compliance officer.
Types of Advisory Services
We are a wealth management firm that provides customized investment advisory services, recommendations
regarding third-party asset management platforms, and advice regarding alternative investments. Additionally,
we provide comprehensive, goals-based financial planning and related consulting services. A detailed
explanation of our services is as follows:
1. Investment Management Services
We offer discretionary investment portfolio management services that incorporate personalized asset
allocations to help our clients meet long-term investment goals and objectives. We provide investment advice
regarding common stocks, preferred stocks, mutual funds, passively managed exchange-traded funds, actively
managed exchange-traded funds, alternative exchange-traded funds, fixed-income securities, publicly-traded
real estate investment trusts, and alternative investments (e.g., hedge funds, private equities, limited
partnerships, and privately-held real estate investment trusts). We typically recommend stocks, bonds, mutual
funds, exchange-traded funds, real estate investment trusts, and if suitable alternative investments for portfolio
holdings.
Our investment management services also apply to a client’s employer-sponsored retirement plans, including
but not limited to 401(k)s, 403(b)s, 401(a)s, and 457(b)s (referred to herein collectively as “retirement savings
accounts or assets”). Typically, employers choose the account custodian for the employer-sponsored retirement
plan. Also, accessing a client’s retirement savings accounts or assets can be difficult and create circumstances
that violate advisory regulations.
To access a client’s retirement savings accounts or assets for advice, monitoring, and allocation of assets among
the various retirement plan options, we have implemented the use of Pontera, an interactive account
aggregation platform. Use of the Pontera platform is voluntary and subject to availability. Additionally, the
employer-sponsored retirement plan must have an agreement with Pontera that permits access to retirement
savings accounts or assets. Clients must also sign a user agreement with Pontera.
Clients who elect to allow our firm to access their retirement savings accounts and assets through Pontera will
be notified via email when we access the accounts to reallocate assets utilizing the platform.
PLEASE NOTE: Clients are not obligated to use the Pontera platform. See the Fees and Compensation Section
for details regarding billing.
Fees for services relating to outside held retirement accounts, such as accounts held at Pontera, may be collected
from a client's Betterment account or other custodial account as agreed to with the client.
2. Third-Party Asset Management Services
We analyze, select, and recommend advisory platforms of other investment advisors with managed strategies
to meet our client’s needs and objectives. These third-party money managers are institutional investment
advisors who offer investment management services through multi-managers platforms, select model
portfolios, and asset allocation programs with specific investment strategies.
The model portfolios or strategies include offerings of traditional asset blends and variations of offers in
exchange-traded funds, mutual funds, variable annuities, alternative investments, stocks, bonds, and other
securities. We access these programs or platforms by sub-advisory agreements or solicitor’s arrangements.
Moreover, although third-party asset managers are granted discretionary authority to manage client assets, we
are responsible for monitoring and re-balancing our client’s holdings to ensure that the strategies remain
aligned with a client’s investment objectives and risk tolerance. Our offering of third-party asset management
programs generally consists of the following:
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Nationwide Advisory Solutions (formerly known as Jefferson National Corporation Monument Advisor)
Nationwide Advisory Solutions, or variable annuity platform, offers flat-rate variable annuity investment
solutions for retirement income, annuity rescue, jumbo tax-deferral, and principal protection. Details regarding
the managed program are fully described in the Nationwide Advisory Solutions Brochure.
Avory & Company, LLC (Avory & Co.)
Avory & Co. offers three concentrated investment portfolios, Durable Cash (Fixed Income), Premier (Equity),
and Core Multi-Asset (All security types). These strategies provide individual investors with various equity,
fixed-income, and research solutions to meet short-term or long-term goals. The strategies are managed for
absolute returns and are not personalized to specific client needs. Each strategy has the flexibility to invest in
individual securities, exchange-traded funds, mutual funds, and options. More details regarding the investment
strategies are fully described in the Avory & Co Brochure.
We reserve the right to offer other third-party asset management programs that meet the needs of our clients.
3. Automated Investment Advisory Services
We (Bradley Wealth d/b/a Bleum Wealth) may recommend a goal-based digital investment management
platform through Betterment LLC (“Betterment”), a registered investment advisor which serves as a sub-advisor,
allowing our firm and you to identify multiple investment goals, each with specific portfolio allocations. The
platform allows you to complete an online personal risk tolerance assessment and provide additional information
about your financial goals. We utilize the platform to construct model portfolios typically consisting of Exchange
Traded Funds (“ETFs”), access and review your responses to a risk profile questionnaire and map risk profiles
and investment objectives to a specific model portfolio. You can also submit or modify risk preferences,
investment objectives, investment size and any other restrictions for your accounts directly through the online
platform. Our firm will periodically rebalance your model portfolios based upon your individual needs, stated
goals and objectives. Betterment’s website and mobile application provide you and our firm access to view your
account, and deliver account statements, documentation, and notices.
4. Financial Planning & Consultation Services
We also provide comprehensive financial planning services. Upon engagement, we construct financial plans to
assist clients in reaching their financial goals. Our written financial plans are developed by evaluating data
relative to each client’s financial circumstances (whether of basic complexity, moderately complex, or an
exceedingly complex nature), investment goals and objectives, and tax status.
Depending on a client’s particular financial situation, comprehensive financial planning services may include
all or some of the following matters, as applicable, information relative to cash flow analysis, consumption and
debt planning, retirement planning, and analysis, review of current investments, college planning, risk
management (life, disability, and long-term care insurance needs) review, and estate planning issues. We also
provide one-time (or ongoing) consultations for modular financial planning matters such as education savings,
charitable giving, debt management, or plans for significant purchases.
We will not be responsible for implementing any recommendations in the written financial plan prepared by
our firm or supervising the implementation of such recommendations unless a client enters into a separate
agreement for investment management services.
Clients who agree to enter into a separate engagement for investment management services are advised that
our receipt of fees for financial planning services and investment management services creates conflicts of
interest due to the receipt of fees for both services. Please note that clients are not obligated to implement our
financial planning recommendations. Moreover, if a client elects to implement our financial planning advice,
there is no obligation to implement the recommendations through our firm. Clients may implement
recommendations with any professional advisor.
5. Retirement Plan Advisory Services
We provide ERISA non-fiduciary plan consulting services to plan participants. Our services generally consist
of educational services that assist retirement plan participants in understanding the investment options offered
by the Plan. We also provide education regarding selecting and allocating the retirement plan’s available
investment options. Our services also include plan fee and expense evaluations and general assistance with
group enrollment meetings.
6. Alternative Investments Advisement Services
We recommend unaffiliated third-party alternative investments to augment our clients’ investment portfolios.
Such alternative investments include but are not limited to liquid alternatives such as business development
companies, publicly-traded REITs, American Depository Receipts (ADRs), and illiquid alternative investments
such as interests in private equity funds, hedge funds, fund of funds, structured notes, debentures, promissory
notes, etc. These investments are recommended to clients who meet the financial, net worth, or initial
BRADLEY WEALTH BROCHURE
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investment requirements of an accredited investor defined in Regulation D of the Securities Act of 1933. We
provide initial and ongoing due diligence of such investments and continuous monitoring services for clients
who hold positions in alternative investments. Clients are under absolutely no obligation to invest in any
alternative investment.
• Please Note: Certain Risks are Applicable. Investments in alternatives involve various risks,
including but not limited to liquidity constraints, lack of transparency, and the potential for complete loss
of the principal amount invested. We thoroughly discuss the risks associated with any alternative
investment recommendation with clients. Clients are also provided disclosure documents outlining the
risks of such investments to review and consider. Unlike publicly traded investments, alternative
investments do not provide daily liquidity or pricing. Clients who decide to invest in alternative investments
must complete the issuer’s subscription agreement. Our clients (prospective investors) substantiate
meeting the financial parameters of an accredited investor as a requisite for becoming an alternative
investment investor. These parameters are disclosed beforehand and fully detailed in the subscription
agreement for each alternative investment offering. Clients (investors) also acknowledge and accept the
various risk factors associated with such alternative investments.
• Please Note: Valuation Limitations Apply. As indicated, alternative investments have limited
valuations, and it can be challenging to obtain accurate pricing. Reports prepared by our firm that reference
alternative investments held by clients generally reflect either the initial purchase or a value as of a previous
date, and the current value(s), to the extent ascertainable, could be significantly more or less than the
original purchase price or the most recent valuation provided by the issuer, management company, or
account custodian.
Please also review the Material Risks of Methods of Analysis and Investment Strategies section for information
regarding additional risks.
7. Financial Education Seminars
We also conduct seminars that focus on various financial education matters. Our seminar topics may include
general topics covering the economy, financial markets, budgeting, investments, risk management, etc.
Tailored Services
Our advice and services are based on the individual needs of a client after analyzing and thoroughly evaluating
the client’s goals, objectives, investment horizon, and risk tolerance. Clients may impose restrictions on
investing in certain asset classes or specific types of securities by advising their investment advisor
representative of such limitations.
Wrap Fee Programs
We are not a participant in any wrap fee program.
Assets under Management
We manage a total of $ 196,723,672 in client assets on a discretionary basis. *Our asset values are based on
calculations as of December 31, 2025.
FEES AND COMPENSATION
Advisory Fees
We earn fees and compensation by providing investment management services, selecting separately managed
programs, recommending alternative investments, and offering financial planning and consultation services.
Our standard fees for services are as follows:
1. Investment Management Services
Our fee schedule for investment management services is as indicated below:
Market Value of Portfolio
First $ 250,000
Next $ 250,000
Next $ 500,000
Next $1,000,000
Over $2,000,000
Max. Annual Fee
1.95%
1.80%
1.60%
1.30%
1.00%
Quarterly Fee Calculation Formula
(Blended Annual Rate) x (Value of Assets under Management at calendar quarter-end)/365
x (The number of days in the calendar quarter)
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Our fee schedule for investment management services is negotiable. The final fee is outlined in our investment
management agreement. Please also review the Types of Clients section for more details regarding our
minimum investment value of $250,000. We also reserve the right to accept investment accounts of lesser
value based upon specific criteria such as the anticipation of additional assets, the dollar amount of assets to be
managed, related accounts, account composition, etc., that we deem pertinent.
• Please Note. There is no Pontera Platform Subscription Fee. Clients will not pay Pontera
subscription or platform fees for the retirement savings accounts and assets we access through the platform.
The value of the retirement accounts or assets managed on the platform will be included in a client’s
aggregate asset under management for advisory fee billing purposes.
2. Third-Party Asset Management Services
Depending on the program, the aggregate fee for third-party asset management services ranges from 1.25% to
1.95% per annum. The fees are based on the account value and rate determined by the specific third-party asset
manager. Generally, the per annum amount includes the fees assessed by our firm. The final fee and other
charges are outlined in the third-party asset manager’s Brochure (Form ADV Part 2A), management agreement,
and other disclosure documents. Our arrangements with third-party asset managers are typically sub-advisory
or referral-based (i.e., pursuant to a solicitor’s arrangement). When we receive referral fees from a third-party
asset manager, clients must acknowledge receipt of a disclosure statement that outlines the referral
compensation.
3. Automated Investment Advisory Services
Our annual fee for this platform is an asset-based fee not to exceed 1.50% which is shared between our firm and
Betterment. This fee will be prorated and billed on a monthly basis in arrears, based on your average daily
balance for the prior month. Betterments share of the fee is a wrap fee that includes all the services provided by
Betterment and Betterment Securities through the Betterment for Advisors platform, including advisory
services, custody of assets, execution and clearing of transactions, and account reporting. Betterment collects
wrap fees directly from you pursuant to the terms of the sub-advisory agreement between Betterment and you.
We also pay a fixed monthly fee to Betterment for the use of the platform.
4. Financial Planning & Consultation Services
Our fees for financial planning and consultation services are assessed at either fixed fees or an hourly rate. The
annual fixed fees generally range from $2,500 to $10,000, and hourly fees are assessed at a fixed rate of $150.
Our annual fees for financial planning services are negotiable; however, the hourly rate is non-negotiable.
If, after the first year, a client chooses ongoing financial planning services, we will assess fees for financial
planning and consultation services annually. The annual fees for ongoing financial planning services are
assessed at the most beneficial fee structure (i.e., fixed fees or an hourly rate) as determined by the client’s
financial circumstances, particular ongoing needs of a client, value of investable assets, scope of services, the
complexity of a client’s financial situation, and frequency of the planning/consultative sessions required.
We assess fees for ongoing financial planning services on the first anniversary of the client’s initial engagement,
and on each anniversary, the financial planning agreement remains in effect.
5. Retirement Plan Advisory Services
Our retirement plan consulting services fees are assessed at an annual rate of up to 1 basis point (0.01%). The
fees are based on a percentage of the market value of includable retirement plan assets. Our fees for retirement
plan advisory services are negotiable.
6. Alternative Investment Advisement Services
Fees for alternative investment advisement are assessed in accordance with the investment management fee
schedule herein. When calculating advisory fees, the value of any alternative investment, which generally
reflects the initial purchase (or the most recent valuation reported by the issuer or account custodian), is
included as a part of a client’s aggregate “assets under management” (i.e., included with the value of all advisory
accounts).
7. Financial Education Seminars
There are no fees for financial education seminars.
Billing Procedures
The specific details of our billing procedures are as follows:
1. Investment Management Services
Our fees for investment management services are billed and due quarterly in arrears (i.e., at the end of each
calendar quarter). Accordingly, we will electronically transmit our advisory fee calculations to the account
custodian no later than two weeks after the end of each calendar quarter. Concurrently, we send an electronic
notification advising clients that advisory fee invoices have been posted to their portal. Client invoices for the
BRADLEY WEALTH BROCHURE
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billing period are itemized to include details regarding the amount of the advisory fee to be withdrawn, the value
of the assets on which the fee is based, and the formula used to calculate the advisory fee.
Advisory fee calculations are based on the value of the account(s) as listed on a national securities exchange or
the principal market where the securities are traded, at the closing price, as of the last business day of each
calendar quarter. Additionally, regarding fixed-income securities, billing valuations often include accrued
interest. Also, margin interest, if applicable, will accrue monthly.
For billing purposes, by agreement and a client’s written authorization incorporated in our investment
management agreement, our advisory fees are generally deducted directly from the client’s specified account(s).
Under limited circumstances and mutual agreement, clients may pay advisory fees for investment management
services by mailing a check to our address. In such instances, payment is due upon receipt of our advisory fee
invoice.
• Please note. Billing Procedures for Pontera Platform. There are no separate billing procedures for
retirement savings accounts or assets accessed through the Pontera platform. The value of a client’s
retirement savings accounts or assets managed on the Pontera platform is included in a client’s aggregate
assets under management. We use this value to calculate advisory fees in accordance with our Investment
Management Services fee schedule as outlined in the Fees and Compensation section above.
2. Third-party Asset Management Services
Generally, the aggregate fee for third-party asset management services is deducted directly from the client’s
accounts pursuant to written authorization incorporated into the third-party asset manager’s management
agreement. Fees for these services are typically assessed quarterly in advance by the third-party asset manager.
Correspondingly, third-party asset managers pay our firm its portion of the aggregate fee deduction. Our firm
does not charge additional fees for third-party asset management. Generally, the advisory fees are calculated
based on the value of all the assets in the account(s). However, each third-party asset manager on the platform
may calculate its fee based on the value of those assets in the client’s account(s) on the last business of the
preceding quarter for which the asset manager provided management services.
3. Automated Investment Advisory Services
Betterment will collect both its and our fee from you and remit your portion of our fee directly to us. Additional
information regarding Betterment’s fees and compensation is described in Betterment’s Form ADV Part 2A /
Wrap Brochure.
4. Financial Planning & Consultation Services
We provide an advisory fee invoice for anticipated services upon a client’s engagement for initial financial
planning or consultation services. Fees for initial financial planning services are required to be paid in full upon
receipt of our invoice. We complete initial financial plans or planning reports within five (5) months of receipt
of payment. Clients who choose ongoing annual financial planning services are billed on the first anniversary
of the original engagement date. We will provide an invoice for annual services, and payment is due upon
receipt. Clients may pay ongoing (annual) financial planning fees by direct debit from a taxable account
managed by our firm or by mailing a check to our address. Fees for consultation services are due upon
completing consultative session(s) or other mutually agreed terms.
5. Retirement Plan Advisory Services
Our retirement plan advisory services fees are billed and due quarterly in advance. Plan sponsors generally
provide written authorization for our advisory fees to be deducted directly from the plan assets for direct
remittance to our firm.
6. Alternative Investment Fund Advisement Services
There are no separate billing procedures for the management of alternative investments. The valuations for
such investments are included in a client’s aggregate assets under management to calculate fees per our fee
schedule for Investment Management Services as outlined in the Fees and Compensation section.
7. Financial Education Seminars
As indicated previously, there are no fees for financial education seminars; therefore, billing procedures do
not apply.
Other Fees & Expenses
Clients will also incur additional third-party fees and expenses (“third-party fees”) related to managing
investments and advisory service provisions. These fees may include but are not limited to no-load mutual fund
ticket charges, brokerage transaction costs, deferred sales charges on previously purchased mutual funds, IRA
maintenance fees, and other legal or transfer fees. The account custodians, broker-dealers, mutual fund
companies, and others who provide account services charge these fees, and clients are responsible for payment
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of all third-party fees and expenses. Although, as of the date of this Brochure, our account custodian does not
charge transaction costs for trades in equity securities (i.e., stocks, exchange-traded funds, etc.).
Additionally, there are more expenses when client assets are invested in mutual funds, exchange-traded funds,
money market mutual funds, closed-end funds, and other investment company securities. These are direct
internal expenses of the investment company that issues the security but a cost borne by investors (clients). The
specific fees and expenses are outlined in the prospectus for each investment company security.
Advisory fees paid to our firm are separate from the third-party fees detailed above. Please also refer to the
Brokerage Practices section for information regarding the qualified account custodian that provides custody
and safekeeping services for our clients’ accounts.
Termination Provisions & Refund Policy
Clients may terminate any of our advisory agreements at any time by providing written notice. Termination of
our investment management agreement requires thirty (30) days’ advance notice.
Clients can terminate our agreement for financial planning services at any time by providing written notice to
our firm. Additionally, as specifically outlined in the agreement governing such services, third-party asset
managers generally require at least sixty (60) days’ advance written notice to terminate services.
Upon receipt of a client’s termination request, we will assess fees pro rata to the date of termination. If
applicable, we will refund any unearned portion of prepaid fees within ten (10) business days of the date of
termination. Our firm will collect balances for any unpaid fees due prior to the disbursement of refunds, if
applicable. Also, if we are unable to deduct final fees from the account(s) under management, such as in the
case of an account transfer, we will transmit a final advisory fee invoice to the client. Final advisory fee invoices
are due upon receipt. Clients pay final advisory fee invoices by mailing a check to our address.
Clients who have agreed to use the Pontera platform may terminate its use at any time. Upon receipt of a client’s
termination request, we will advise Pontera. Our firm assesses advisory fees in arrears; therefore, advisory fee
refunds are not typically applicable; however, in any instance that an advisory fee refund is applicable, we will
issue a pro-rata refund based on the number of days remaining in the quarter. Client advisory fee refunds are
issued within ten (10) business days of the date of termination.
Other Compensation
Neither our firm nor investment advisor representatives accept any compensation for the sale of securities or
other investment products. Our investment advisor representatives are not registered in any investment or
securities sales capacity.
PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
We do not charge performance-based fees or conduct side-by-side investment product management.
TYPES OF CLIENTS
Types of Clients
Our firm generally provides investment advice to individuals, high net-worth individuals, pensions, profit-
sharing plans, corporations, trusts, estates, charitable organizations, and other business entities.
Investment Management Services
We prefer that clients make an initial minimum investment of $250,000. Nonetheless, we reserve the right to
waive our minimum requirement based on other criteria (e.g., pre-existing relationships, related accounts, the
anticipation of additional assets, etc.) that we deem pertinent.
Third-party Investment Management Services
Notwithstanding our minimum investment value stated herein, the minimum investment value for third-party
asset management services may vary according to the program or platform.
METHODS OF ANALYSIS, INVESTMENT STRATEGIES, AND RISK OF LOSS
Methods of Analysis and Investment Strategies
We generally use fundamental analysis methods to evaluate individual securities. Our primary sources of
information include, but are not limited to, research materials prepared by others, the inspection of corporate
activities, financial newspapers and magazines, annual reports, prospectuses, and corporate press releases.
Fundamental analysis consists of calculating financial ratios and reviewing cyclical trends of industries in
conjunction with monetary policy indicators to assess the overall performance and profitability of markets and
companies.
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Our investment management strategies consist of strategic asset allocation, diversification, and risk
management. Based on a client’s financial circumstances, investment objectives, and risk tolerance, we typically
recommend stocks, bonds, mutual funds, exchange-traded funds, real estate investment trusts, third- party
asset managers, and if suitable alternative investments for portfolio holdings.
Depending on a client’s financial circumstances and the suitability of the strategy, we may also recommend
third-party asset managers, alternative investments, and more tactical and short-term strategies.
As a part of our analysis method and due diligence of third-party asset managers, we review and evaluate the
investment style or methodology, years in the business, assets under management, regulatory status, and
relative portfolio costs. After determining that a third-party asset manager meets our initial selection
requirements, we continue to monitor the performance of the third-party asset managers to ensure that the
platforms are continually providing the performance and value for which they were initially selected. We will
provide clients with a copy of each third-party asset manager’s Brochure (Form ADV Part 2A), which includes
information regarding methods of analysis and investment strategies.
As a part of our due diligence for alternative investments, we review, amongst other factors, the investment
strategy, performance, reputation, financial strength, reporting methodologies, and pricing criteria of the issuer
or company that manages the alternative investment.
When considering alternative investments as a part of a client portfolio, we consider the client’s net worth or
annual income, other financial circumstances, and comprehensive investment goals. Clients must also
acknowledge an understanding of the various risk factors that are associated with such investments. Alternative
strategies are optional, and clients are under no obligation to consider or accept our recommendations relative
to any investment in an alternative strategy.
Material Risks of Methods of Analysis and Investment Strategies
INVESTING IN SECURITIES INVOLVES A RISK OF LOSS THAT CLIENTS SHOULD BE
PREPARED TO BEAR.
Notwithstanding the method of analysis or investment strategy employed, there is no guarantee that portfolio
holdings or investment assets will achieve the desired investment objectives. Clients could experience losses by
investing based on our strategies, and the client alone will bear such losses. The value of investment assets may
be affected by one or more of the following risks, any of which could cause an investment’s return, price of
shares, or yield to fluctuate:
• General Market Risk. Markets can, as a whole, go up or down on various news releases or for no
explanation. This uncertainty means that, at times, the price of specific securities could go up or down
without real cause and may take some time to recover any lost value. Adding additional securities may not
help minimize this risk since market fluctuations generally affect all securities. Therefore, market
fluctuations will ultimately affect a client’s portfolio holdings.
•
Interest Rate Risk. Changes in interest rates will affect the value of a portfolio’s holdings invested in
fixed-income securities. The value of fixed-income securities is more inclined to decrease as interest rates
increase. This decrease in value may not be offset by income from new investments or other portfolio
holdings. Interest rate risk is generally greater for fixed-income securities with longer maturities.
• Credit Risk. An issuer or guarantor of a fixed-income security may be unable or unwilling to make timely
payments of interest or principal or honor its obligations otherwise. The issuer or guarantor may default,
causing a loss of the entire principal amount of a security. An issuer’s credit rating reflects the degree of
risk for a particular security. There is the possibility that the credit rating of a fixed-income security may
be downgraded after purchase, which will adversely affect its value and a client’s portfolio holdings.
• Liquidity Risk. Liquidity risks exist when portfolio holdings or assets are illiquid. Liquidity is the ability
to convert an investment into cash readily at fair market value. Investments that lack liquidity are difficult
to buy or sell at an advantageous price. Some investment vehicles are highly liquid, while others are illiquid.
For example, Treasury Bills are highly liquid, while real estate is not. An illiquid investment carries more
risk than other types of securities because it can be difficult to sell at a fair market price.
• Financial Risk. All companies have exposure to financial risks. Excessive borrowing to finance business
operations decreases profitability because a company must meet its obligations in good and bad economic
times. During periods of financial stress, the inability to meet loan obligations may result in bankruptcy or
the declining market value of a company’s securities. All businesses are susceptible to financial risks at
some point in a business cycle. When we invest in companies with excessive debt, the financial risk of that
company could affect a client’s portfolio holdings negatively.
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• Asset Allocation Risk. The asset classes represented in a client’s portfolio holdings can perform
differently from each other at any given time, as well as over the long term. A client’s portfolio holdings will
be affected by the allocation among equity securities, fixed-income securities, cash equivalents, and
alternative investments. If any asset class that comprises a client’s holdings underperforms, the
performance of other asset classes may experience losses.
• Time Horizon Risk. A client may require the liquidation of portfolio holdings at a time earlier than the
anticipated stated time horizon. If liquidations occur when portfolio values are low, the client will not
realize as much value as he/she would have, had the portfolio holdings had the opportunity to gain value
(or regain its value) as investments frequently do.
• Third-party Asset Managers/Sub-Advisors/Separately Managed Portfolios Risk. Investing
clients’ assets with another investment advisor involves risks. Such risks include the realization that the
money managers are not as qualified as we believe them to be, that the securities or investment strategies
that the money managers use are not as liquid as we would normally use in client’s portfolios, or that the
money manager’s risk management guidelines are more liberal than we would typically employ.
Additionally, the investment strategy implemented by a third-party money manager may involve an above-
average portfolio turnover that could negatively impact the net after-tax gain experienced by a client. Also,
portfolio holdings used in a money manager’s investment strategy are usually exchanged or transferred
without regard to a client’s personal tax ramifications.
• Fixed‐Income Securities Risk. Fixed‐income securities are government bonds and debt securities
issued by corporations, such as corporate bonds, debentures, etc. The market value of fixed‐income
securities is sensitive to changes in interest rates. In general, when interest rates rise, the value of fixed
Usually, the longer the remaining maturity of a fixed-income security, the greater the effect of interest rate
changes on the market value. In addition, changes in the issuer’s ability to make payments of interest and
principal and the market’s perception of an issuer’s creditworthiness can affect the market value of its fixed‐
income securities. Fixed‐income securities may also be subject to yield curve risk.
Additionally, fixed‐income securities are subject to inflation, liquidity, and reinvestment risks. Inflation
risk is the risk that inflation will erode the purchasing power of the cash flows generated by debt securities.
Fixed‐rate debt securities are more susceptible to inflation risk than floating-rate debt securities. Liquidity
risk is the risk that certain fixed-income securities may be difficult to sell at a particular time or at an
acceptable price, which may cause a client’s portfolio to hold these securities for longer periods than
planned or forgo other investment opportunities.
• Municipal Securities Risk. Municipal securities issuers may face local economic or business conditions
(including bankruptcy) and litigation, legislation, or other political events that could significantly affect the
ability of the municipality to make payments on the interest or principal of its municipal bonds.
Municipalities issue municipal securities to finance projects, such as education, healthcare, transportation,
infrastructure, and public services, and conditions in those sectors can affect the overall municipal bond
market. Moreover, changes in the financial condition of one municipality may affect the overall municipal
bond market. The municipal obligations in which clients invest are subject to credit risk, market risk,
interest rate risk, credit spread risk, selection risk, call and redemption risk, and tax risk, and the occurrence
of any one of these risks may materially and adversely affect the value of a client’s portfolio holdings or
assets.
•
• Equity Securities Risk. Equity securities such as common stock and preferred stock are subject to
changes in value attributable to market perception of a particular issuer or general stock market fluctuations
that affect all issuers. Investments in equity securities may be more volatile than other types of investments.
Additionally, the value of a company’s preferred stock is typically subject to an inverse relationship with
interest rates.
Investment Company Security Risk. Investments in investment company securities (“mutual funds”)
and exchange-traded funds (“ETFs”) have risks. This risk disclosure focuses on mutual funds. See specific
details regarding ETF risks below. The risks associated with investing in mutual funds involve substantially
the same risks as investing directly in the underlying securities (i.e., general market risks, interest rate risks,
financial risks, time-horizon risks, liquidity risks, etc.). There is also a risk that a mutual fund may not
achieve its investment objective or execute its investment strategy effectively, which may adversely affect
the performance of a client’s portfolio. Additionally, clients pay a pro-rata portion of the fees and expenses
associated with mutual funds, which will likely impact the value of a client’s portfolio holdings.
• Exchange-Traded Funds Risk. Risks associated with investing in exchange-traded funds (ETFs) may
be unrecognized. ETFs are offered for all asset classes, industries, sectors, markets, etc. There are two (2)
general management styles for ETFs, passive and active. Details regarding the management techniques and
associated risks are as follows:
Passively Managed ETFs represent an interest in a portfolio of securities designed to track an underlying
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benchmark or index. These ETFs typically seek to track an underlying benchmark or index; the ETF may
or may not hold all securities in the underlying benchmark or index. ETFs are also subject to price
variations. ETFs trade throughout the day and market prices are generally at or near the most recent net
asset value (NAV). However, certain market inefficiencies may cause the shares to trade at a premium or
discount to the stated NAV. For example, a high volume of market sells may cause ETFs to trade below the
value of the underlying NAV.
Actively Managed ETFs are designed to outperform an index. These portfolios generally expose a high
percentage of its net assets to a fixed list of investments (e.g., U.S. exchange-listed equity securities, U.S.
exchange-traded funds that provide exposure to U.S. exchange-listed equity securities, U.S. exchange-listed
equity securities of non-U.S. issuers, including the securities of non-U.S. issuers traded on U.S. exchanges
in the form of depository receipts, etc.). The ETF may also have exposure to futures, other derivatives, and
long and short positions, all of which may not perform as expected. These securities are subject to the risk
that they may not effectively outperform the index, industry, or other markets that it intends to outperform.
In addition to the risk that expenses reduce returns, that ETF portfolio managers’ strategies are not
successful, and that the investment is illiquid and has low trading volume, there is the risk that the
investment may not perform as expected, resulting in losses.
Moreover, as with any security, there is no guarantee that an active secondary market for such ETF shares
will continue to exist. Also, the redemption of ETFs can be limited. Only an authorized participant
(generally broker-dealers that act as liquidity providers) may engage in the creation or redemption
transactions of an ETF. Furthermore, ETFs typically have a limited number of broker-dealers that may act
as authorized participants. To the extent that authorized participants exit the business or are unable to
proceed with creation or redemption orders, and no other authorized participant can step forward, the
liquidity of an ETF is likely to be impacted and could face trading halts or delisting.
• Non-traditional Exchange-Traded Funds Risk. Non-traditional exchange-traded funds (ETFs)
include leveraged, inverse, or inverse-leveraged ETFs. Levered ETFs seek to deliver multiples of the
performance of an underlying index or benchmark for a specified period (usually a single day). Inverse
ETFs are generally “short positions” seeking to deliver the opposite of an underlying index or benchmark
for a specified period of time. Inverse-leveraged ETFs seek to deliver multiples of the opposite of an
underlying index or benchmark for a specified period. Due to the effect of compounding, their performance
over more extended periods of time can differ significantly from the performance, which can be magnified
in volatile markets. Inverse ETFs reset daily and are designed to achieve their stated objectives daily.
Non-traditional ETFs are not long-term investments. They are extremely speculative in nature and can be
quite volatile. Investments in non-traditional ETFs should be monitored daily to ensure that risks
associated with such investments remain appropriate for a client’s portfolio holdings, especially during
volatile markets when risks intensify.
• Margin Risks. Margin is a loan issued to clients that permits leverage of current portfolio holdings,
increases buying power for additional positions/investments, facilitates advanced trading strategies (e.g.,
options, short sales, etc.), or uses it as a line of credit. When margin is used as leverage, clients seek to
enhance returns through the use of leverage. Leverage can be described as exposure to changes in the price
of an investment at a ratio greater than 1:1 relative to the amount invested.
Clients who elect to trade on margin will enter into a separate agreement directly with the account
custodian’s clearing firm. If a client requests margin and the strategy aligns with the investment goals that
our firm has implemented, we will instruct the client to complete and submit the account custodian’s
margin application for approval.
Using margin as leverage magnifies both the favorable and unfavorable effects of price movements in the
investments placed on margin, which may subject the portfolio holdings to a substantial risk of loss. If there
is a sudden, steep drop in the value of one or more portfolio holdings, the aggregate value of a client’s
holdings may also decline. An additional risk is that we may be unable to liquidate assets quickly enough
to meet margin or borrowing obligations during market declines. The obligation to meet additional margin
or other payment requirements could worsen as the value of portfolio holdings decline.
Also, because acquiring and maintaining portfolio holdings on margin allows clients to hold positions that
are worth significantly more than the investment in those positions, the amount that a client stands to lose
in the event of adverse price movements is higher in relation to the amount of his/her investment. Also,
since margin is a loan subject to interest, using margin increases account expenses.
Clients should refer to the margin agreement with the account custodian’s clearing firm for all terms and
conditions of a margin arrangement, including all related fees and expenses.
• Alternative Investment Risks. Alternative investments include liquid alternatives such as business
development companies, publicly-traded REITs, and American Depository Receipts (ADRs). Illiquid
alternatives include interests in private equity funds, hedge funds, fund of funds, structured notes,
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debentures, promissory notes, etc. Alternative investments are customarily illiquid. Generally, these
investments are issued by companies that are not publicly traded, and consequently, in most cases, there is
no public market for the shares or interests. Alternative investments are long-term investment vehicles that
are highly speculative and only suitable for clients whose financial circumstances can endure significant
losses. Investments in alternative strategies involve various additional risk factors, including, but not
limited to, the potential for complete loss of principal, liquidity constraints, and lack of transparency.
• Risks Related to Real Estate Securities. Investing in real-estate related securities includes, among
others, the following risks: possible declines in the value of real estate; risks related to general and local
economic conditions, including increases in the rate of inflation; potential lack of availability of mortgage
funds; overbuilding; extended vacancies of properties; increases in competition, property taxes, and
operating expenses; changes in zoning laws; costs resulting from the cleanup of, and liability to third parties
for damages arising from environmental problems; casualty or condemnation losses; uninsured damages
from floods, earthquakes or other natural disasters; limitations on and variations in rents; and changes in
interest rates. Likewise, investing in real estate investment trusts (REITs) involves certain unique risks in
addition to those associated with investing in the real estate industry in general. REITs are dependent upon
management skills, are not diversified, and are subject to heavy cash flow dependency, default by borrowers,
and self-liquidation.
• Risks Related to Private Funds. Private Funds are faced with regulatory risks in that interests in
the Private Funds generally are not registered under federal or state securities laws, nor are they subject to
regulation by the SEC or other regulators. In addition, when investing in Private Funds, Clients may not be
protected by federal or state securities laws other than certain anti-fraud provisions of those laws. There
are also concentration risks, in that certain Private Funds may not establish concentration limits with
respect to particular securities, industries, or sectors. Investment strategy risk exists in that Private
Funds may concentrate their investments in a limited number of securities or other interests, including
securities that are not publicly registered, listed, or publicly traded, which invests in Private Funds highly
speculative and risky. Private Funds also lack liquidity because interests are generally illiquid, and no
market may exist for the Private Funds’ interests. There are substantial restrictions with respect to their
transferability and resale. There are also risks related to the lack of transparency. Private Fund
investors may receive limited information due to proprietary or confidentiality concerns.
Additional information about applicable risks is outlined in a Private Fund’s Term Sheet, private placement
memorandum, or other offering document or disclosure document provided in connection with an
investment in such Private Fund. Clients are encouraged to read those risk disclosures carefully. This
information is qualified in its entirety by reference to the respective risk disclosures, and in the event of any
conflict or inconsistency, clients and investors should rely on the respective risk disclosures.
• Risks Related to Public Health Issues. Our advisory business could be adversely affected materially
by pandemics, epidemics, and global or regional outbreaks of disease, such as COVID-19, Ebola, H1N1 flu,
H7N9 flu, H5N1 flu, or Severe Acute Respiratory Syndrome (SARS). More specifically, COVID-19 has
spread rapidly worldwide since its initial emergence in December 2019 and has severely affected the global
economy and equity markets. Although we are unable to predict the long-term effects or consequences of
COVID-19 or other epidemics, pandemics, and outbreaks of disease, previous occurrences of other
pandemics, epidemics, and outbreaks of disease have had a material adverse effect on the economies and
markets of those countries and regions in which they were most prevalent.
Significant public health issues, including any occurrence or recurrence (or continued spread) of an
outbreak of any epidemic, infectious disease, or virus, could cause a slowdown in the levels of economic
activity generally (or cause the global economy to enter into a recession or depression), which would
adversely affect our advisory business, financial condition, and operations. Should these or other major
public health issues arise or spread further (or continue to spread or materially impact the day-to-day lives
of persons around the globe), our firm could be adversely affected by more stringent travel restrictions,
additional limitations on operations, or business and/or governmental actions limiting the movement of
people between regions and other activities or operations.
• Cybersecurity Risk. Our advisory services depend on various computer and telecommunication
technologies, many of which are provided by or are dependent on third-party service providers. Our ability
to successfully operate could be severely compromised by a system or component failure, delays in data
transmission, telecommunication failure, power loss, a software-related system crash, unauthorized system
access or use (such as “hacking”), computer viruses, worms, and similar programs, fire or water damage,
human errors in using or accessing relevant systems, or various other events or circumstances. These events
may impact trading processes for client advisory accounts. Providing comprehensive and foolproof
protection against all such events is impossible. We cannot provide any assurance about the ability of
applicable service providers to continue providing services.
Any event that interrupts our computers, telecommunication systems, or operations could compromise our
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services for an extended time period and cause client advisory accounts to experience losses, including
preventing trading, modifying, liquidating, and/or monitoring the portfolios.
Cyber incidents can generally result from deliberate attacks or unintentional events and are not limited to
gaining unauthorized access to digital systems, misappropriating assets or sensitive information,
corrupting data, or causing operational disruption, including denial-of-service attacks on websites.
Cybersecurity failures or breaches that affect our advisory services or service providers have the ability to
cause disruptions to our operations, potentially causing clients to experience financial losses, the inability
to access advisory accounts, and other damages.
• Reliance on Advisor. The performance of client portfolio holdings depends on the skill and expertise of
our professional staff to make appropriate investment decisions. The success of client portfolios depends
on our firm’s ability to develop and implement investment strategies and apply investment techniques and
risk analyses to achieve a client’s investment objectives. Our firm’s subjective decisions may cause
portfolios to incur losses or miss profit opportunities that may otherwise have been capitalized. For
example, our portfolio strategies may include custom investment attributes that may impact the
implementation of certain investment strategies, including allocations to fixed-income securities or
alternatives. Additionally, as financial markets evolve, we may invest in other securities if consistent with
the client’s specific portfolio strategy.
• Digital / Automated Investment Management Risks. Betterment provides investment advisory
services primarily over the internet. Clients input information about themselves and their investing goals
in Betterment’s online interface and our software generates recommendations and constructs and manages
portfolios based on information provided. Although Betterment has standards governing the design,
development, and testing of software before it is put into production with client assets, there is a risk that
software may not perform as intended or as disclosed. Betterment’s algorithms may not perform as
intended for a variety of reasons, including but not limited to incorrect assumptions, changes in the market,
available liquidity, and/or changes to data inputs. Betterment periodically modifies its algorithms, or a
computer system’s code or underlying assumptions, and these changes may have unintended consequences.
Betterment conducts testing designed to ensure that our algorithms continue to function as intended when
new code is introduced, and existing code is updated. Although such testing is intended to ensure that code
changes do not create unintended consequences, clients should understand that testing, no matter how
comprehensive, cannot guarantee the absence of code-related issues with our algorithms.
• Business Continuity Risk. In the event of a significant business disruption, unforeseeable event, or
natural disaster that causes a total or partial outage affecting our offices or a technical problem affecting
applications or networks, our advisory activities may be adversely impacted. Service providers may also fail
to perform, and our ability to conduct business may be curtailed by any disruption in the infrastructure that
supports our operations.
To mitigate such risks, we have adopted a business continuity plan to implement recovery strategies
designed to maintain critical functions and limit the impact of any business interruption or disaster on
client activities or business transactions.
While the foregoing information provides a synopsis of the risks that may affect investments, many other
circumstances not described herein could adversely affect the value of investments and portfolio holdings and
prevent a portfolio from reaching its objective.
THERE ARE INHERENT RISKS ASSOCIATED WITH INVESTING, AND DEPENDING ON THE
RISK OCCURRENCE, CLIENTS MAY LOSE ALL OR A SUBSTANTIAL AMOUNT OF THEIR
INVESTMENT.
Recommendation of Specific Types of Securities
Our advice is not limited to specific types of securities. We typically recommend and incorporate equities,
mutual funds, exchange-traded funds, and fixed-income securities in our investment strategies, alongside third-
party asset management programs and alternative investments.
DISCIPLINARY INFORMATION
There are no legal or disciplinary events to report
OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Financial Industry Activities
We are not a registered broker-dealer, and we do not have an application pending for registration as a broker-
dealer. Additionally, neither our management personnel nor investment advisor representatives are registered
as or have applications pending to register as registered representatives of a broker-dealer.
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Financial Industry Affiliations
Neither our management personnel nor investment advisor representatives are registered as a Futures
Commission Merchant, Commodity Pool Operator, or Commodity Trading Advisor, nor have applications
pending to register as the foregoing or associated persons thereof.
Other Material Relationships
Bradley Wealth is not an insurance agency; however, some investment advisor representatives are licensed as
insurance agents who offer and sell insurance products for asset and income protection and risk management
needs. An investment advisor representative can only offer insurance products covered by his license. Some
investment advisor representatives offer life, disability, long-term care, group life insurance, and fixed
annuities, while others only offer life insurance. Insurance products are sold through separate vendors. If an
investment advisor representative is also a licensed insurance agent, this outside business activity is fully
disclosed in the Other Business Activities section of his Brochure supplement.
Acting in dual roles (insurance agent and investment advisor representative) and receiving compensation create
conflicts of interest. When working in an insurance agent’s capacity, our investment advisor representatives
will receive separate yet customary compensation for insurance product sales. Receipt of commissions for
insurance sales may provide an incentive to recommend investment products based on the compensation
received rather than on a particular client’s need. If advisory fees and insurance commissions are received, the
investment advisor representative’s compensation will be higher than if purchased separately or absent of the
advisory fee component. More specifically, advisory fees are not offset by insurance commissions earned;
therefore, insurance products may be available through more cost-effective channels. Clients are not obligated
to purchase insurance products recommended by our investment advisor representatives.
Accordingly, this is our notification of the conflicts of interest that result from the sale of insurance products.
We will disclose other applicable conflicts in writing prior to providing additional services that create conflicts
of interest.
Note to Clients: Our investment advisor representatives will not offer insurance products unless properly
licensed in a state or jurisdiction. Information regarding an investment advisor representative’s insurance
license(s) is found in the Outside Business Activities section of his Brochure supplement. Please review this
section for details.
Bradley Wealth’s Chief Compliance Officer, Michael V. Bradley, remains available to address
any questions that prospective clients or clients may have regarding the above-referenced
conflicts of interest.
We do not have an affiliated entity. Furthermore, we do not have any arrangement or relationship that is
material to our business or clients with a related person that is a broker-dealer, municipal securities dealer,
government securities dealer or broker, investment company, or other pooled investment vehicle (including a
mutual fund, closed-end investment company, unit investment trust, private investment company or “hedge
fund,” and offshore fund), other investment advisor or financial planner, futures commission merchant,
commodity pool operator, commodity trading adviser, banking or thrift institution, accountant or accounting
firm, lawyer or law firm, pension consultant, real estate broker or dealer, sponsor or syndicate of limited
partnerships not already disclosed herein. Please review the Other Business Activities section of each
investment advisor representative’s Brochure supplement for information regarding other business activities,
if any.
Other Investment Advisers
We select and recommend the services of other investment advisors that offer institutional investment
management services through multi-manager platforms, select model portfolios, and asset allocation programs.
Please review the Third-party Asset Management Services section for more details. Our third-party asset
management service offerings are governed by sub-advisory agreements or solicitor’s arrangements. As a result,
clients enter into a separate agreement with the third-party asset management platform or program.
As indicated in the Fees and Compensation section, the advisory fees payable to our firm are either (1) pursuant
to a sub-advisory agreement, in accordance with our stated advisory fee schedule, which is separate from and
in addition to the fees payable to the third-party asset management platform, or (2) as a result of a solicitor’s
arrangement whereby we receive a referral fee (a portion of the collective advisory fee assessment) from the
third-party asset manager. It is important to note that clients do not incur any additional charges. We do not
charge additional fees for recommending or referring clients to any third-party asset management program.
Our responsibility is to ensure that no conflicts of interest exist between our firm and the third-party investment
management program selected (i.e., no substantial concentration of products and services creates a direct or
indirect benefit to our firm). Our Chief Compliance Officer evaluates programs and platforms periodically for
the existence of conflicts of interest.
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CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS, AND
PERSONAL TRADING
Code of Ethics
We require that all employees of Bradley Wealth act ethically and professionally. Our management persons,
investment advisor representatives, and other employees (collectively, “personnel”) subscribe to a strict code of
ethics. Our Code of Ethics is constructed to comply with the investment advisory laws and regulations that
require firms to act as fiduciaries in transactions with their clients. Our inherent fiduciary duty requires that
we act solely in our clients’ best interests and adhere to standards of utmost integrity in our communications
and transactions. These standards ensure that clients’ interests are given precedence.
Accordingly, we have implemented comprehensive policies, guidelines, and procedures that promote ethical
conduct and practices by all personnel. The foregoing has been compiled and is collectively referred to as our
Code of Ethics. We adopted our Code of Ethics to specify and prohibit certain types of transactions that create
conflicts of interest (or perceived conflicts of interest) and establish reporting requirements and enforcement
procedures related to our personnel’s personal securities transactions.
Our Code of Ethics, which specifically deals with our fiduciary duty, professional standards, insider trading,
personal trading, and gifts and entertainment, establishes our ideals for ethical conduct based upon
fundamental principles of openness, integrity, honesty, and trust.
We will provide a copy of our complete Code of Ethics to any client or prospective client upon request.
Participation or Interest in Client Transactions
We do not recommend that clients buy or sell any security in which we or a related person has a material
financial interest.
Personal Trading
Proprietary Trading
At times, we will buy or sell securities for our employees that we have also recommended to clients. We will
always document any transactions that could be construed as a conflict of interest. Conflicts of interest relative
to trades for our employees (“personal accounts”) may present in many different contexts. Some conflicts of
interest related to personal trades include trading ahead to obtain a better transaction execution price than
clients, recommendations or trades based on financial interest, trading on information that is not available to
the public, or structuring transactions in a manner so that the results are profitable for employees’ accounts. To
mitigate or remedy any conflicts of interest or perceived conflicts, we monitor internal trading reports for
adherence to our Code of Ethics.
Simultaneous Trading
We are likely to buy or sell investments for personal accounts of our employees at or around the same time as
clients. As summarized above, our Code of Ethics requires us to (1) act in accordance with all applicable federal
and state regulations, (2) act in the best interest of clients, (3) pre-clear transactions in private placements or
initial public offerings, and (4) review personal securities transactions by employees to confirm adherence. Our
chief compliance officer performs the personal securities transaction reviews.
In any instance where similar securities are purchased or sold, we will uphold our fiduciary duty by ensuring
that transactions benefit our clients’ interests.
BROKERAGE PRACTICES
Selection and Recommendation
We make the recommendation of account custodians after evaluating several factors. These factors include but
are not limited to relatively low fees and expenses, execution capabilities, reputation, access to securities
markets, and expertise in handling brokerage support processes. Our firm maintains a custodial services
agreement with Shareholders Services Group, Inc. (hereinafter, “SSG”). SSG is a registered broker-dealer,
member of FINRA and SIPC, Altruist Financial LLC (CRD#299274), an unaffiliated SEC- registered broker
dealer and FINRA/SIPC member and Betterment Securities (CRD#4778) an unaffiliated SEC- registered broker
dealer and FINRA/SIPC member .
Custody, clearing, and execution services are provided by Altruist Financial LLC as a self-clearing broker-dealer.
We are also participants of the SSG advisory platform for independent investment advisors. Please note that
SSG utilizes Pershing LLC as its clearing firm.
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SSG provides brokerage, operational support, and other custodial services to our firm. As a result of our
established service agreement, cost implications, operational support, and custodial services provided, SSG
receives preferential status in the recommendation as an account custodian for our clients’ advisory
transactions.
Altruist provides brokerage, operational support, and other custodial services to our firm. We maintain an
institutional relationship with Altruist whereby Altruist provides certain benefits to us, including a fully digital
account opening process and integration with software tools which can benefit our clients.
Our firm is independently owned and operated and is not affiliated with SSG nor Altruist. Moreover, although
SSGAltruist, and Betterment are registered broker-dealers, neither custodians, nor any other, are responsible
for supervising our firm’s advisory representatives or advisory activities.
We recommend Directed IRA, a self-directed individual retirement account administrator and account
custodian, to clients who hold alternative investments in qualified accounts.
When engaging with our firm, clients must enter into a separate custodial agreement with the mutually agreed
upon account custodian(s) unless the client has a pre-existing relationship with an account custodian or directs
us otherwise. Notwithstanding the foregoing, we reserve the right to use other or additional firms for custodial
services.
With respect to third-party asset management services, third-party asset managers have established
arrangements with specific account custodians. This information is fully disclosed in the third-party asset
manager’s disclosure documents for the respective programs.
1. Soft Dollar Benefits
We have not entered into any arrangement to receive research or other products or services (i.e., soft dollar
benefits) other than execution from an account custodian, broker-dealer, or any other third party.
Nonetheless, although not a material consideration when determining whether to recommend that clients
utilize the services of a particular account custodian, we receive ancillary support benefits from SSG or any other
account custodian at no additional costs, support services, and products that assist our firm in monitoring and
servicing client accounts. Such support services may include investment-related research, pricing information
and market data, software and other technology that provide access to client account data, compliance or
practice management-related publications, discounted or gratis consulting services, discounted or gratis
attendance at conferences, meetings, and other educational and social events, marketing support, computer
hardware, software and other products used by us in furtherance of our advisory operations. These services are
not soft dollar arrangements but are benefits of being participants of the institutional platform for independent
investment advisors offered by SSG or other account custodians that are otherwise generally not available to
retail clients.
More importantly, our receipt of ancillary soft dollar benefits through an account custodian’s advisory platform
does not diminish our duty to act in the best interests of clients, which includes, among other things, seeking
best execution of trades for client accounts.
Bradley Wealth’s Chief Compliance Officer, Michael V. Bradley, remains available to address
questions that prospective clients or clients may have regarding the above arrangement and any
perceived conflicts of interest such arrangements may create.
2. Brokerage for Client Referrals
We do not receive client referrals from any broker-dealers or any other third party in exchange for using any
specific broker-dealer.
3. Directed Brokerage
(a) As previously stated, we recommend that clients mutually agree to utilize SSG. Our service agreement with
SSG is designed to maximize trading efficiencies and cost-effectiveness on behalf of our clients. By
recommending that clients use SSG as an account custodian, we seek to achieve the most favorable results
relative to trading costs, allocating funds, and re-balancing clients’ investments.
(b) We also permit clients to direct brokerage. If a client prefers a particular account custodian, we will notify
the custodian of our advisor-client relationship and proceed accordingly. However, under such arrangements,
we are typically limited in negotiating transaction costs or obtaining best execution. More importantly, there
are likely to be higher costs associated with brokerage transactions under a directed arrangement.
Bradley Wealth’s Chief Compliance Officer, Michael V. Bradley, remains available to address
any questions that prospective clients or clients may have regarding directed brokerage
arrangements.
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Order Aggregation
Order aggregation is not a part of our ordinary course of business. Trades for client accounts are entered
separately.
Nonetheless, if we decide that order aggregation is in the best interest of clients, we may (but are not obligated
to) block or aggregate orders for advisory accounts to execute transactions in a more timely, equitable, cost-
effective, and efficient manner. This practice is reasonably likely to result in more administrative convenience
for our firm and an overall economic benefit to clients. Clients benefit relatively with averaged purchase or sale
execution prices, lower transaction expenses, beneficial timing of transactions, or a combination of these and
other factors. Account transactions will be averaged as to price and allocated among clients in proportion to the
purchase and sale orders placed for each client account on any given day. The chief compliance officer will
review transactions periodically to detect and prevent trading inefficiencies and determine the necessity to
employ order aggregation.
REVIEW OF ACCOUNTS
Periodic Reviews
Our criteria for reviewing client accounts are as follows:
1. Investment Management Services
Given the parameters set for a client’s asset allocation, we continually monitor accounts and re-balance them
as appropriate. We conduct formal reviews of client investment account(s) under management and retirement
savings accounts or assets no less than annually; however, clients may request reviews more frequently. Our
chief compliance officer will conduct reviews to determine whether a client’s investment and strategies continue
to align with the stated financial goals and objectives. If reallocation is necessary, we will buy or sell investment
assets and/or adjust retirement plan account allocations as appropriate for a client’s goals and objectives.
2. Third-party Asset Management Services
We review the activity of third-party asset managers no less than annually. Our chief compliance officer
performs detailed client portfolio reviews to ensure that the third-party manager’s investment allocation and
risk tolerance continuously align with the client’s investment goals and objectives. Our review process includes
reviewing the various asset classes, investment management styles, and specified risk/return requirements of
the portfolio or program. If reallocation is necessary, we may select or recommend various portfolios or third-
party asset managers.
3. Financial Planning & Consultation Services
Clients who engage us for comprehensive financial planning services at an annual fixed fee are provided updates
to financial plans or planning reports through several meetings (e.g., in-person, by telephone, video
conferencing, or any other communication method) throughout the year. We request client updates regarding
previously provided financial information or data during reviews. The client’s responsibility is to ensure that
we are provided with the most up-to-date financial information to ensure the accuracy of the projections in the
financial plan or planning reports. Updates to financial planning reports for clients who engage our firm on an
hourly basis are available for an additional fee. Please review the Fees and Compensation section for details
regarding our financial planning fee schedule.
4. Retirement Plan Advisory Services
Reviews for retirement plan consulting services are limited. Plan participants will not receive scheduled reviews
or ongoing reports. These services are provided on a global basis and do not include personalized investment
advice.
5. Alternative Investment Fund Advisement Services
Reviews of alternative investment holdings are conducted in accordance with the Investment Management
Service section. Please review that section for details.
6. Financial Education Seminar
Reviews are not applicable to financial education seminars.
Intermittent Review Factors
Substantial market fluctuation, economic, business, or political events, or changes in a client’s financial status
(such as retirement, termination of employment, relocation, or inheritance) will prompt us to conduct ad hoc
reviews of holdings and accounts. Clients are urged to notify us promptly if material changes affect the financial
information that we rely on to provide advice and recommendations.
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Client Reports
We provide clients with electronic access to quarterly performance reports regarding their accounts. In addition
to performance data, these reports include statements of gains and losses and a financial market summary.
Please review our performance statements carefully, comparing the asset values in our reports to those indicated
in the account statements issued by the account custodian.
In addition to our performance reports, clients receive transaction confirmations from the account custodian
shortly after trading activity (buys or sells). The account custodian also sends monthly statements for each
month in which there is trading activity. If there is no trading activity during any month, clients receive
quarterly account statements detailing account activity.
CLIENT REFERRALS AND OTHER COMPENSATION
Economic Benefits for Advisory Services
Other than ancillary soft dollar benefits disclosed in the Brokerage Practices section, we do not have any
arrangement to receive economic benefits from any third party for providing advisory services to our clients.
Compensation for Client Referrals
We receive solicitor referral compensation or sub-advisory fees from third-party money managers for offering
specific separately managed portfolio services to our advisory clients. Please review the Types of Advisory
Services, Fees and Compensation, and Other Financial Industry Activities and Affiliations sections herein
relative to Third-party Asset Management Services. Our solicitor and sub-advisory compensation, agreements,
and disclosures comply with Rule 206(4)-1 and other applicable advisory regulations governing such referral or
fee-sharing arrangements.
Our firm does not compensate any person for client referrals. Nonetheless, when the need arises, we will likely
refer clients to other professionals such as accountants, attorneys, private bankers, etc. Unless disclosed
otherwise, we do not receive any compensation for such referrals.
Moreover, clients are under no obligation to engage the services of such professionals. Clients retain absolute
discretion over all such engagements and can accept or reject our firm’s referrals. If a client engages any such
professional, and a dispute arises thereafter relative to such engagement, the client agrees to seek recourse
exclusively from and against the engaged professional.
CUSTODY
Custodian of Assets
We do not hold physical custody of client funds or securities. We require that qualified account custodians hold
client assets. Please review the Brokerage Practices section for more information regarding the account
custodian that provides custody and safekeeping services for our clients’ accounts. Please note that our firm is
independently owned and operated and is not affiliated with the account custodians. Moreover, the account
custodians (e.g., SSG, etc.) noted in the Brokerage Practices section are not responsible for supervising our
firm’s representatives or advisory activities.
Our firm has indirect custody of client funds and securities because of our authorization and ability to deduct
advisory fees directly from our clients’ account(s). We also have indirect custody due to utilizing asset
movement authorizations to process client requests for account disbursements (e.g., checks, journals, ACH
requests, wires, etc.) from their portfolios.
Nonetheless, in all instances of indirect custody, we have implemented the safeguard requirements of state
regulations by ensuring the safekeeping of clients’ funds and securities by a qualified account custodian and
implementing the account custodian’s internal controls.
Account Statements
At least quarterly, clients receive account statements by mail or electronically from the account custodian.
Clients are advised to carefully review account statements, comparing asset values, activity, holdings,
allocations, performance, and advisory fees on current statements to those in previously received confirmations,
statements, and advisory fee invoices.
It is important for clients to carefully review the account statements to verify the accuracy of advisory fee
calculations, among other data. Clients should contact us directly regarding any account statement or billing
invoice errors in the account statements or billing invoices.
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INVESTMENT DISCRETION
Discretionary Authority
It is customary for our firm to exercise discretionary trading authority to manage and direct clients’ investment
assets (i.e., accounts, funds, and securities). This authority is granted upon a client’s execution of our
investment advisory agreement.
Discretionary trading authority is used to implement investment decisions regarding a client’s investment
assets without prior consultation with the client. Such investment decisions include determining the types and
dollar amounts or percentages of securities bought or sold and reinvesting investment assets. All investment
decisions implemented under discretionary authority are made in accordance with a client’s documented
investment objectives and risk tolerance. Upon a client’s request, we may also use margin if the client has
completed a margin application. We can also instruct the account custodian, broker-dealer, or trustee of the
client’s investment assets to accept and deliver securities or other assets to the client.
Clients may advise us of limitations on our discretionary authority in writing at any time during our advisory
engagement. Clients may impose restrictions on investing in securities in specific industries or countries and
limit the dollar amounts or percentages of investments in any asset class.
While we allow clients to advise us of the desire to impose restrictions, such restrictions will generally not apply
to the management of the underlying securities in mutual funds and exchange-traded fund portfolio holdings,
if applicable. Also, onerous limitations may adversely affect the third-party investment management platform’s
ability to manage a client’s investment assets. Therefore, clients may be limited in imposing limitations because
some restrictions may affect the outcome of our recommended portfolio management strategies. When clients
impose onerous restrictions, we may exercise our option to terminate services as outlined in the Refund Policy
section. We will address each request on a case-by-case basis.
VOTING CLIENT SECURITIES
Our firm does not cast proxy votes on behalf of clients. We may provide information to clarify the issues in
proxy solicitation materials; however, our clients are responsible for casting proxy votes. Clients are also
responsible for directing shareholder action items relative to mergers, acquisitions, tender offers, bankruptcy
proceedings, and other types of events about the securities held in accounts managed by us.
Clients receive proxy solicitation and information regarding shareholder action items by mail or electronically
from the account custodian or issuer’s transfer agent. Clients must follow the instructions for voting or directing
the shareholder action outlined in the mailing or electronic delivery.
FINANCIAL INFORMATION
Balance Sheet Requirement
We do not require or solicit prepayment of more than $1,200 in advisory fees per client, six (6) months or more
in advance. Moreover, our firm does not meet any custody requirement that would require us to submit our
balance sheet with this filing.
Discretionary Authority, Custody of Client Funds or Securities, and Financial Condition
We use discretionary trading authority to supervise and direct the investments of clients’ accounts. Additionally,
we have indirect custody of client funds and securities because of our authorization and ability to deduct
advisory fees directly from clients’ accounts. We also have indirect custody when we process clients’ requests
for asset disbursements (e.g., journals, checks, ACH requests, wires, etc.) from their portfolios.
On May 3, 2020, we received a loan in the amount of $124,884 under the Paycheck Protection Program (PPP).
The coronavirus pandemic economically impacted our firm, and the loan proceeds were used to pay staff salaries
and prevent layoffs during these challenging times. We do not anticipate any further liquidity needs and do not
anticipate taking additional loans. Neither the loans nor economic conditions should impair our firm’s ability
to meet contractual commitments to clients. Furthermore, the PPP loan was forgiven on June 29, 2021.
More importantly, our firm has no financial condition that will impair our ability to meet contractual
commitments to clients.
Bankruptcy Petition Filings
Our firm has not been the subject of a bankruptcy petition during the past ten (10) years.
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ADDITIONAL DISCLOSURES
This section covers other information related to our advisory business but not specifically mentioned previously.
Important Information Regarding Retirement Accounts
ERISA Fiduciary Advisor
As a result of providing fiduciary investment advice to plan sponsors, plan participants, and IRA owners, our
firm is a Fiduciary Advisor under Title I of the Employee Retirement Income Security Act of 1974, as amended
(ERISA) and as applicable, the Internal Revenue Code of 1986, as amended (the Code). For details regarding
our services, please review the Types of Advisory Services section. We will provide additional disclosures at the
time of providing advice or making recommendations regarding any retirement savings account.
Retirement Account Rollover Options
Clients have options regarding retirement account rollovers. Existing clients or new clients leaving an employer
typically have four (4) options regarding assets in an existing retirement plan. They may:
1.
roll over the assets to the new employer’s plan, if available, and rollovers are permitted;
2.
leave the assets in the former employer’s plan, if permitted;
3. roll over the assets to an Individual Retirement Account (“IRA”); or
4. cash out the account value (tax consequences generally apply).
If our firm recommends that a client roll over retirement assets into an account that we will manage, such a (or
this) recommendation creates a conflict of interest because our firm will earn fees as a result of the rollover. As
a Fiduciary Advisor, our firm mitigates this conflict of interest by disclosing it and ensuring that a
recommendation to roll over retirement savings is in a client’s best interest.
No client is under any obligation to roll over retirement savings to an account managed by our firm.
PRIVACY NOTICE
Our firm does not disclose nonpublic personal information about clients or former clients to any person other
than as described herein.
We collect nonpublic personal information about clients (such as name, address, social security number, assets,
income, etc.) from discussions with clients, documents that clients deliver to us (such as account applications),
and in the course of providing advisory services.
In providing advisory services, we provide nonpublic personal information to unaffiliated service providers that
need such information to provide support services. Clients provide informed consent to share such information
with unaffiliated service providers. In the foregoing instances, any organization that receives this information
will only use it for the services disclosed herein and as allowed by applicable law. These organizations are not
permitted to share or use this information for any other purpose, and organizations must agree to keep all
nonpublic personal information confidential.
This notice summarizes our privacy practices. We will provide a copy of our complete Privacy Policy Notice to
all prospective clients and clients.
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