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Item 1 – Cover Page
Brand Asset Management Group, Inc.
16090 Swingley Ridge Road, Suite 620
Chesterfield, MO 63017
(636) 532-7333
www.brandamg.com
August 2025
Form ADV, Part 2A, our “Disclosure Brochure” or “Brochure,” as required by the U.S.
Securities and Exchange Commission is a very important document between Clients
(you, your) and Brand Asset Management Group, Inc. (BAMG, us, we, our). BAMG’s
IARD firm number is 106162.
This Brochure provides information about our qualifications and business practices. If you
have any questions about the contents of this brochure, please contact us at (636) 532-
7333. The information in this brochure has not been approved or verified by the U.S.
Securities and Exchange Commission (SEC) or by any state securities authority.
We are a registered investment adviser with the U.S. Securities and Exchange
Commission. Our registration as an Investment Adviser does not imply any level of skill
or training. Additional information about BAMG is available on the SEC’s website at
www.adviserinfo.sec.gov (click on the link, select “investment adviser firm” and type in
our firm name). Results will provide you with both Parts 1 and 2 of our Form ADV.
Item 2 – Material Changes
This section of the Brochure will address only those “material changes” that have been
incorporated since our last delivery or posting of this document on the SEC’s public
disclosure website (IAPD) www.adviserinfo.sec.gov.
Since the last filing, the following has been amended:
• As of August 1, 2025, BAMG has named Roseann Higgins as its Chief Compliance
Officer.
• BAMG has updated Item 17 to clarify that the Firm does not vote proxies on behalf
of clients.
We may, at any time, update this Brochure and send a copy to you, or offer to send you
a copy (either by electronic means (email) or in hard copy form).
If you would like another copy of this Brochure, please download it from the SEC website
as indicated above or you may contact our Chief Compliance Officer, Roseann Higgins
at (513) 977-8459, Roseann.Higgins@DinsmoreComplianceServices.com, or mail to our
office located at 16090 Swingley Ridge Road, Suite 620, Chesterfield, MO 63017.
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Item 3 – Table of Contents
Item 1 – Cover Page ........................................................................................................................................
Item 2 – Material Changes ............................................................................................................................. i
Item 3 – Table of Contents ............................................................................................................................ ii
Item 4 – Advisory Business ........................................................................................................................... 2
Item 5 – Fees and Compensation ................................................................................................................. 6
Item 6 – Performance-Based Fees and Side-By-Side Management ........................................................... 10
Item 7 – Types of Clients ............................................................................................................................. 11
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ...................................................... 12
Item 9 – Disciplinary Information ............................................................................................................... 16
Item 10 – Other Financial Industry Activities and Affiliations .................................................................... 17
Item 11 – Code of Ethics ............................................................................................................................. 18
Item 12 – Brokerage Practices .................................................................................................................... 19
Item 13 – Review of Accounts..................................................................................................................... 23
Item 14 – Client Referrals and Other Compensation .................................................................................. 24
Item 15 – Custody ....................................................................................................................................... 26
Item 16 – Investment Discretion ................................................................................................................ 27
Item 17 – Voting Client Securities (i.e., Proxy Voting) ................................................................................ 28
Item 18 – Financial Information .................................................................................................................. 29
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Item 4 – Advisory Business
Brand Asset Management Group, Inc. (BAMG, us, we, our) is a corporation organized
under the laws of the State of Missouri on March 2, 1992. Todd H. Brand is the principal
owner and Phil Daniels is the Chief Operating Officer of BAMG. BAMG’s advisory
services are made available to clients primarily through individuals associated with BAMG
as investment adviser representatives (“IARs”). For more information about the IARs
providing advisory services, clients should refer to the Brochure Supplement for his or her
IAR. The Brochure Supplement is a separate document that is provided by the IAR along
with this Brochure before or at the time the client engages the IAR.
We offer investment advisory services to individuals including high net worth individuals,
trusts and estates, pension and profit sharing plans, charitable organizations, and
corporations. This Disclosure Brochure provides you with information regarding our
qualifications, business practices, and the nature of advisory services that should be
considered before becoming our advisory client.
Please contact Roseann Higgins, Chief Compliance Officer, if you have any questions
about this Brochure.
Individuals associated with us will provide our investment advisory services. These
individuals are appropriately licensed and qualified to provide advisory services on our
behalf. Such individuals are known as Investment Adviser Representatives (Advisors).
Below is a description of the investment advisory services we offer. For more detail on
any product or service please reference the advisory agreement or speak with your
Advisor.
DESCRIPTION OF SERVICES PROVIDED
funds), equities, exchanged
traded
BAMG emphasizes continuous personal client consultation and interaction when
providing discretionary investment advisory services. We will work with our clients to
identify their investment goals, objectives, and risk tolerance in order to create an initial
portfolio allocation designed to reach those goals and objectives. We typically create a
portfolio consisting of a variety of securities, including but not limited to, mutual funds
(including closed-end
funds, bonds, U.S.
governments, municipals, unit investment trusts (UITs), no-load variable annuities, and
life insurance.
Investment strategies vary based on your investment objectives and risk tolerance and at
times include long-term buy and hold trading, short-term trading and/or margin
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transactions. Each portfolio will be designed to meet your particular investment goals,
objectives, circumstances, and risk tolerance. Each client will have the opportunity to
place reasonable written restrictions on the types of investments to be held in the portfolio.
You also should notify us in writing of any changes in your financial status, investment
objectives, policies, or restrictions. It could adversely affect the investment decisions we
make on your behalf if we do not have complete and accurate information.
Mosaic Wealth Management©
BAMG undertakes to provide each client with objective setting and asset allocation
services and assistance and the means to utilize the multi-asset, multi-style, multi-
manager diversification techniques used by the large institutional pools of assets. BAMG
prepares periodic reports concerning the investment programs and portfolios of each
client.
BAMG manages a client’s account on a discretionary basis; such discretion is granted by
you in writing when you sign our investment advisory agreement. We have the authority
to make investment decisions without consultation with you. These decisions would
involve determinations regarding which securities are bought and sold, the total amount
of securities to be bought or sold, and the price per share. Our discretionary authority in
making these determinations will be limited by conditions imposed by you in your
investment guidelines, objectives, or instructions otherwise provided to us.
In certain situations, the Mosaic option will be offered as a turnkey wealth management
service allowing advisory clients to pay one fee that can include BAMG’s advisory
services, most routine estate planning, and accounting services under an arrangement
established by BAMG with a certified public accounting firm and a law firm.
Brand Family Office
As an extension to our Mosaic Wealth Management© service offering, some clients
engage BAMG or our strategic partners to provide additional services for their families.
Brand Family Office services include (but are not limited to) the following:
• Cash Flow planning
•
Investment planning (both private & public)
• Goals based planning
• Multi-Generational Estate planning *
• Philanthropy planning & implementation
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•
Income Tax planning *
• Family Education & Legacy discussions
• Locating or negotiating sources of refinancing or borrowing
• Bill pay services *
• Concierge medicine and health planning *
*BAMG may utilize trusted outsourced providers to implement strategies that may require
a separate contract to be executed.
Institutional Advisory
BAMG provides trusted counsel to Qualified Retirement Plans working with retirement
plan sponsors to efficiently design your plan and ensure that it is high functioning towards
the objective of making successful retirees out of your people.
As an investment fiduciary, we work closely with your investment committee to create and
manage a retirement plan that reduces your fiduciary risk, utilizes the lowest-cost strategy
that will accomplish the job, provides completely transparent and full fee disclosure, and
emphasizes defined and continuous participant education.
BAMG brings completely tailored investment counsel and education to fiduciaries and
plan participants. Our solutions involve the creation of customized investment strategies
using the lowest cost available share classes of institutional quality investments.
Sub-Advisor Selection
BAMG may also select and appoint one or more Sub-Advisor(s) to provide Sub-Advisor
Services to Client’s Account. Such Sub-Advisor Services will be as determined by BAMG.
Such Sub-Advisor(s), in providing Sub-Advisor Services, shall have all of the same
authority relating to the management, including fee deduction authority, of Client’s
Account as is granted to BAMG. In addition, at BAMG’s discretion, BAMG may grant such
Sub-Advisor(s) full authority to further delegate such discretionary investment authority to
other Money Managers. Client will also agree to such authority within BAMG’s Advisory
Agreement or through a similar document directly with the Sub-Advisor(s) selected. All
fees paid by Client to BAMG are exclusive, and in addition to the fees paid to Sub-Advisor.
Presentation Services and Special Projects
We have provided educational programs to organizations and associations for more than
25 years. BAMG offers keynote speaking on a variety of topics such as behavioral
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economics, asset location and allocation principles, avoiding the six most common
investment mistakes, how to integrate active and passive management in a portfolio, tax
strategies to help you keep more of what your investments earn, determining an
appropriate lifestyle and the means of funding it, understanding global capital markets,
and how to talk to your heirs about money.
We also provide two to eight hour programs on understanding personal finance. These
programs typically include education, materials and action plans in the areas of financial
goal setting, net worth analysis, investment types and uses, portfolio design and asset
allocation, financial independence, income generation, savings and cash flow strategies,
insurance needs analysis, estate planning concepts, and educational funding strategies.
We provide all necessary equipment and materials and can tailor our comments to the
needs of your organization or group.
As of December 31, 2024, we had approximately $893,230,618 of assets under
management on a discretionary basis and $37,120,157 on a non-discretionary basis.
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Item 5 – Fees and Compensation
Fee Schedules
BAMG’s fee schedule is based on the market value of the client’s portfolio. The fee
schedule is as follows:
Mosaic Wealth Management© & Institutional Advisory
Portfolio Value
First $ 3,000,000
Next $ 3,000,000
Next $ 4,000,000
Over $10,000,000
Annual Fee*
1.00%
0.80%
0.60%
0.40%
*Subject to a Minimum Quarterly Fee of $7,500
In scenarios where BAMG acquires clients from an unaffiliated investment adviser, some
fee schedules are carried over from when serviced by the other investment adviser.
These fee schedules differ from the above fee structure and may provide for a higher total
fee rate.
Brand Family Office
Portfolio Value
First $ 20,000,000
Next $ 30,000,000
Over $ 50,000,000
Annual Fee**
0.40%
0.20%
0.15%
**A separate agreement is required for family office services.
Exclusive, and in addition to the fees above which are based on Portfolio Value, BAMG
charges an ongoing fixed fee for family office services. Prior to the engagement, Client
will be provided an estimated plan fee which will be based on the complexity of the
engagement. Services provided are charged quarterly in advance. Services will continue
year over year until canceled, in writing, by either BAMG or the Client. If the client cancels,
any unearned fees for services provided by BAMG will be refunded to the Client prorated
on the days service was provided in the given billing period. Services provided by a third
party may require a direct engagement by Client, are subject to the provider’s terms, and
an additional fee may apply.
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Payment of Fees
The fee for investment management will be based on the ending value of the account on
the last business day of the previous quarter and is payable quarterly in advance. The
first advisory fee will be assessed on a pro-rata basis taking into account the time for
which the account was not managed by BAMG and the time left in the quarter. Intra-
quarter fee adjustments are made when deposits or withdrawals are significant. Fees,
including the minimum quarterly fee, are negotiable. While this fee schedule is typical,
negotiability of fees will be based on such factors as services you require, type of assets
held in the account, prior relationships and related account holdings, and intention to have
us manage additional assets in the future.
Fees are automatically deducted from the account pursuant to the advisory agreement.
You will be provided with a quarterly statement from the account custodian reflecting
deduction of the advisory fee.
Termination of Contracts
The advisory agreement may be terminated by either party at any time by written notice.
Fees paid in advance will be prorated to the date of termination and any unearned portion
of the fee will be refunded to the client.
We provide applicable disclosure brochure(s) or the Form ADV Part 2 (including Form
CRS) to you and prospective clients before or at the time you enter into an advisory
contract.
Mosaic Wealth Management©
The Mosaic option is a turnkey wealth management service allowing advisory clients to
pay one fee that can include BAMG’s advisory services, most routine estate planning,
and accounting services under an arrangement established by BAMG with a certified
public accounting firm and a law firm.
Solicitor Services
BAMG has entered into a Solicitor Agreement with various Third-Party Managers (TPMs)
to refer Clients to. The fees charged will be disclosed to the Client in a separate
agreement executed directly with the referred TPM.
Generally, all fees are withdrawn from the Client’s account unless otherwise noted. The
referred TPM will receive written authorization from the Client to deduct advisory fees
from their account held by a qualified custodian. The TPM will then remit to BAMG their
agreed upon fee as BAMG does not have access to deduct Client fees.
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Presentation Services and Special Projects
Presentation services and project assistance fees are negotiable and charged as a flat
fee on a case-by-case basis, depending on the nature and complexities of the service
provided. Prior to the commencement of services, you and BAMG will enter into a written
agreement that sets forth the terms and conditions of the engagement, describes the
scope of the services to be provided, and the portion of the fee that is due from you prior
to our commencing and upon finalizing services.
Additionally, at times clients require special assistance with projects on an “ad hoc” basis
for which BAMG charges a fixed fee. Project assistance fees are negotiable, depending
on the nature and complexities of the service provided, and are agreed upon in advance
with you.
Additional Information Concerning Fees
Below are general characteristics regarding “other” fees incurred, payment of fees, and
termination of contracts that will affect your account(s).
• All clients retain BAMG by entering into a written agreement for services, which
contains a more complete discussion and disclosure regarding the Account’s services
and fee structure.
• By mutual consent, these fee schedules will be modified to reflect special
circumstances. For purpose of fee calculation, certain accounts are aggregated.
• The advisory fee does not cover charges imposed by third parties for investments held
in the Account, such as contingent deferred sales charges or 12b-1 trails on mutual
funds. In addition, investment advisers to mutual funds charge asset management
fees, which are in addition to the advisory fees charged by us. The fees charged by
such funds are disclosed in each fund’s prospectus or current offering materials.
• BAMG’s advisory fee does not cover debit balances or related margin interest,
commissions, or SEC fees or other fees or taxes required by law.
• You could invest in a mutual fund directly, without our services. In that case, you would
not receive the services provided by us which are designed, among other things, to
assist in determining which mutual fund or funds are most appropriate for your
financial condition, goals, and objectives. Accordingly, you should review both the fees
charged by the funds and the fees charged by us to fully understand the total amount
of fees to be paid and to thereby evaluate the advisory services being provided.
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• Advisory recommendations are based on your financial situation at the time the
services are provided and are based on financial information disclosed by you. We
incorporate information about trends and performance of securities, the market and
the economy into our recommendations, which are designed toward meeting your
specific goals, objectives, and needs. Past performance is in no way an indication of
future performance. As your financial situation, goals, objectives, or needs change,
you must notify us promptly.
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Item 6 – Performance-Based Fees and Side-By-Side Management
We do not charge advisory fees on a share of the capital gains or capital appreciation of
the funds or securities in a client account (so-called performance based fees). Our
compensation structure is disclosed in detail in Item 5 Fees & Compensation above.
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Item 7 – Types of Clients
Mosaic Wealth Management© and Institutional Advisory Clients
We provide investment advisory services to individuals including high net worth
individuals, trusts and estates, pension and profit sharing plans, charitable organizations,
and corporations. New clients accepted for management will generally have assets under
management in excess of $2 million. We can waive this minimum account size at our
discretion. Such factors involved in our determination to waive the minimum account size
include, but are not limited to, services you require, type of assets held in the account,
prior relationships and related account holdings, and intention to have us manage
additional assets in the future. BAMG also has the discretion to waive the requirement
that this minimum account size be maintained.
Brand Family Office
As an extension to Mosaic Wealth Management©, some clients engage BAMG or our
strategic partners to provide additional services for their families. Clients who engage
BAMG for family office services generally have $20,000,000 in assets under management
or a net worth of $30,000,000. We can waive this criterion at our discretion. BAMG also
has the discretion to waive the requirement that this criterion be maintained.
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Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
As described in Item 4 Advisory Business above, our investment strategies at times
include long term buy and hold strategies and rarely if ever short-term trading strategies
and incorporate margin transactions.
We use strategic allocation principles to evaluate your overall allocation and we compare
this to target allocations designed to better achieve your investment objectives. We will
assist you in repositioning investments from existing portfolio positions. Evaluation of
individual issues, mutual funds, portfolio managers, etc., will be drawn from internal team
members and a variety of third party sources believed to be, but not guaranteed, reliable.
Pre-existing investment vehicles may be utilized in the building and maintaining of client
portfolios. For example, investments owned by clients prior to, or since, retaining our
services, if deemed suitable, will be retained in the portfolios. Similarly, assets that for
reasons of income tax liabilities, surrender penalties, etc., which are deemed appropriate,
will be retained.
As noted above, our Advisors at times incorporate margin transactions for client’s
accounts. The use of margin will result in interest charges as well as all other fees and
expenses associated with the security or account involved, including our advisory fees.
There are inherent risks involved for each investment strategy or method of analysis we
use and the particular type of security we recommend. Investing in securities involves risk
of loss which you should be prepared to bear.
• Market Risk. Prices of securities in which an account invests tend to be volatile in
response to certain events taking place around the world, including: those directly
involving the companies whose securities are owned by an account; conditions
affecting the general economy; overall market changes; local, regional or global
political, social or economic instability; and currency, interest rate and commodity price
fluctuations. Clients should have a long-term perspective and be able to tolerate
potentially sharp declines in market value.
• Equity Risk. Equity securities tend to be more volatile than other asset classes. The
value of an individual stock, mutual fund, or ETF can be more volatile than the market
as a whole. This volatility affects the value of the client’s overall portfolio. Small- and
mid-cap companies are subject to additional risks. Smaller companies tend to
experience greater volatility, higher failure rates, more limited markets, product lines,
financial resources, and less management experience than larger companies.
• Fixed Income Risk. The issuer of a fixed income security may not be able to make
interest and principal payments when due. Generally, the lower the credit rating of a
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security, the greater the risk that the issuer will default on its obligation. If a rating
agency gives a debt security a lower rating, the value of the debt security tends to
decline because investors demand a higher rate of return. As nominal interest rates
rise, the value of fixed income securities is likely to decrease. A nominal interest rate
is the sum of a real interest rate and an expected inflation rate.
• Junk Bond Risk. A client’s portfolio may be invested in mutual funds and ETFs that
are subject to greater levels of interest rate and credit risk as a result of such funds’
investments in high-yield securities and unrated securities of similar credit quality
(commonly known as “junk bonds”) than funds that do not invest in such securities.
Junk bonds are considered predominately speculative with respect to the issuer’s
continuing ability to make principal and interest payments. An economic downturn or
period of rising interest rates could adversely affect the market for these securities
and reduce the client’s ability to sell these securities (liquidity risk). If the issuer of a
security is in default with respect to interest or principal payments, the client’s portfolio
may lose its entire investment.
• Mutual Fund and ETF Risk. Open-end and closed-end mutual funds and ETFs invest
in a broad range of equity and fixed income securities, including foreign securities and
securities of issuers located in emerging markets. Underlying funds also invest in
equity securities of any market capitalization including micro-, small- and mid-cap
companies, real estate, commodities-related assets, fixed income securities of any
maturity or credit quality, including high-yield, high-risk debt securities, and they
engage in leveraged or derivative transactions. We have no control over the
investment strategies, policies, or decisions of the underlying funds and, in the event
of dissatisfaction with such a fund, our only option would be to liquidate clients’
investments in that fund. Mutual funds and ETFs charge their own management fees
and expenses, which can be duplicative.
•
Interval Fund Risk. Interval funds tend to be heavily invested in illiquid assets that
cannot be quickly sold at fair market price. Funds invested in whole loans and other
alternative lending-related securities have values dependent on the borrowers’
continued and timely payments. If the borrower fails to make interest payments or
repay principal when due on a loan in which the fund has investment exposure, the
value of the fund’s investments will be adversely affected. There can be no assurance
that payments due on underlying loans will be made. Funds invested in private growth
companies can adversely affect the determination of the fund’s valuation since
investments are generally not in publicly traded securities which causes uncertainty
regarding the fair market value of the investments. Mutual funds and ETFs charge
their own management fees and expenses, which can be duplicative. We strongly
urge clients to carefully review the funds’ prospectus for a clear understanding of the
risks involved with these investments.
• Cryptocurrency. BAMG does not recommend to its clients that they invest in
cryptocurrency. Cryptocurrency is any form of virtual currency that uses a
decentralized ledger to record transactions and manage the issuance of new units.
Cryptocurrency is part of an emerging marketplace and is highly speculative. Investing
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in cryptocurrency is for investors who can bear the economic risk of loss of their
investments. As with all investments, past performance or price movements are not
guarantees of future price movements. Cryptocurrency investing is volatile and
involves a high degree of risk. Risks associated with investing in cryptocurrency
include, but are not limited to, investment risk, volatility risk, liquidity risk, risks of
disruption or interruption of access to your account, custody risk, regulatory risk, and
cybersecurity breaches. Cryptocurrencies are not legal tender and not backed by the
government. Legislation and regulation (or lack thereof) of cryptocurrency or crypto
exchanges can change any time which may adversely affect the use, transfer,
exchange, and/or value of cryptocurrencies. Once executed, a cryptocurrency
transaction may be irreversible, and accordingly, losses due to fraudulent or
accidental transactions may not be recoverable. Some cryptocurrency transactions
shall be deemed to be made when recorded on a public ledger (e.g., a blockchain),
which is not necessarily the date or time that the client initiates the transaction. The
value of cryptocurrency may be derived from the continued willingness of market
participants to exchange fiat currency for cryptocurrency, which may result in the
potential for permanent and total loss of value of a particular cryptocurrency should
the market for cryptocurrencies collapse. Cryptocurrency is a digital currency and
therefore intangible. This means that, like any other digital system, cryptocurrencies
are at risk of fraud, cyber-attacks, and being affected by technical problems or
difficulties which could result in the client losing crypto assets or delaying or preventing
the ability to access or use them. Clients should carefully consider their financial
circumstances and risk tolerance before investing in cryptocurrency, as it is highly
volatile and can quickly rise and fall dramatically. We strongly urge clients to carefully
review the risks involved with cryptocurrencies prior to making an investment.
• Foreign Securities Risk. Mutual funds or ETFs in which clients invest can invest in
foreign securities. Foreign securities are subject to additional risks not typically
associated with investments in domestic securities. These risks include, among
others, currency risk, country risks (political, diplomatic, regional conflicts, terrorism,
war, social and economic instability, currency devaluations and policies that have the
effect of limiting or restricting foreign investment or the movement of assets), different
trading practices, less government supervision, less publicly available information,
limited trading markets and greater volatility. To the extent that underlying funds invest
in issuers located in emerging markets, the risk tend to be heightened by political
changes, changes in taxation, or currency controls that could adversely affect the
values of these investments. Emerging markets have been more volatile than the
markets of developed countries with more mature economies.
• U.S. Government Securities. BAMG may recommend securities issued by the U.S.
Government and by U.S. Government agencies and instrumentalities. Only U.S.
Government securities are supported by the full faith and credit of the United States.
• Cybersecurity Risk. BAMG and its service providers may be subject to operational and
information security risks resulting from cyberattacks. Cyberattacks include, among
other behaviors, stealing or corrupting data maintained online or digitally, denial of
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service attacks on websites, the unauthorized release of confidential information or
various other forms of cybersecurity breaches. Cybersecurity attacks affecting BAMG
and its service providers may adversely impact Clients. For instance, cyberattacks
may interfere with the processing of transactions, cause the release of private
information about Clients, impede trading, subject BAMG to regulatory fines or
financial losses, and cause reputational damage. Similar types of cybersecurity risks
are also present for issuers of securities in which Clients may invest in, qualified
custodians, governmental and other regulatory authorities, exchange and other
financial market operators, or other financial institutions. Cybersecurity incidents that
could ultimately cause them to incur losses, including for example: financial losses,
cost and reputational damages, and loss from damage or interruption of systems.
Although BAMG has established its systems to reduce the risk of these incidents from
coming to fruition, there is no guarantee that these efforts will always be successful,
especially considering that BAMG does not directly control the cybersecurity
measures and policies employed by third party service providers.
• Alternative Investments. When appropriate for a Client’s objective, risk tolerance and
qualifications, BAMG may recommend the client participate in private issues, such as
single purpose vehicles, funds of funds, private equity, and hedge funds. These may
be structured as limited partnerships with differing minimum investments, liquidity,
fees and carries.
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Item 9 – Disciplinary Information
We do not have any legal, financial or other “disciplinary” item to report. We are obligated
to disclose any disciplinary event that would be material to you when evaluating us to
initiate a Client / Adviser relationship, or to continue a Client / Adviser relationship with
us.
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Item 10 – Other Financial Industry Activities and Affiliations
Neither BAMG nor its employees are registered, or have an application pending to
register as a broker-dealer, futures commission merchant, commodity pool operator,
commodity trading advisor or an associated person (or registered representative) of the
foregoing entities.
In addition, neither BAMG nor its employees have any arrangement that is material to its
advisory business or to our clients with an affiliated person that is a:
• Broker-dealer,
•
Investment Company or other pooled investment vehicle,
• Other investment adviser or financial planner,
• Futures commission merchant (or commodity pool operator or commodity trading
advisor),
• Banking or thrift institution,
• Accountant or accounting firm,
• Lawyer or law firm,
• Pension consultant, or
• Real estate broker or dealer.
•
Insurance company or agency
• Sponsor or syndicator of limited partnerships
BAMG may select and appoint one or more Sub-Advisor(s) to provide Sub-Advisor
Services to Client Accounts. When selecting Sub-Advisors, the Client’s best interest will
be the main determining factor of BAMG. BAMG ensures that before selecting other Sub-
Advisors that they are properly licensed or registered as an investment advisor.
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Item 11 – Code of Ethics
BAMG has adopted a Code of Ethics which is based on the principle that BAMG and its
employees owe a fiduciary duty to clients. In complying with this duty, advisory personnel
must avoid activities or interests that might interfere with making decisions in the best
interest of clients.
Our Code of Ethics includes policies and procedures for the review of quarterly securities
transactions reports as well as initial and annual securities holdings reports that must be
submitted by BAMG’s access persons. The Code of Ethics also requires the prior
approval of any acquisition of securities in a limited offering (e.g., private placement) or
an initial public offering. It also contains oversight, enforcement and recordkeeping
provisions.
In addition, each person subject to the Code of Ethics is required to report all violations
of which such person becomes aware to BAMG’s President and/or Chief Compliance
Officer. BAMG will provide a copy of its Code of Ethics, free of charge, upon the written
or oral request of any client or prospective client. You may request a copy by email sent
to Roseann.Higgins@DinsmoreComplianceServices.com or by calling 513-977-8459.
Our Advisors will buy or sell for their own accounts, securities that are also held by their
clients. Conversely, they will buy and sell securities for client accounts which they
themselves own. Such transactions are permitted if in compliance with our Policy on
Personal Securities Transactions. Reports of personal transactions in securities by our
Advisors are reviewed by the firm’s Compliance Department quarterly or more frequently
if required.
BAMG will not simultaneously engage in purchasing or selling securities or investment
products, with the exception of mutual funds or index securities, for its own account or its
principals if such securities are being traded for clients. The principals are required to
disclose any securities transaction on a regular basis to BAMG and such reports are
reviewed regularly. In order to ensure that each of our officers and employees strictly
adheres to the highest standards of conduct and integrity in conducting business on
behalf of our clients, we have each officer and employee sign our Code of Ethics and
Personal Trading Policy.
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Item 12 – Brokerage Practices
Although, we have no formal soft dollar arrangements or directed brokerage
arrangements at this time, our approved custodians provide BAMG with certain brokerage
and research products and services that qualify as “brokerage or research services”
under Section 28(e) of the Securities Exchange Act of 1934.
BAMG’s fundamental policy is to seek for its clients what, in its judgment, will be the best
overall execution of purchase or sale orders and favorable net prices in securities
transactions consistent with its judgment as to the business qualifications of the various
broker/dealer firms with which BAMG does business. Our decisions with respect to the
market in which the transaction is to be completed, the form of transaction, and the
allocation of orders among broker/dealers are made in accordance with this policy.
In selecting brokers/dealers to effect transactions, consideration is given to the proven
integrity and financial responsibility of the various firms as well as to the demonstrated
execution, experience and capability generally and in regard to particular markets or
securities and to the competitiveness of the commission rates they charge.
With respect to any brokerage commissions charged by executing broker/dealers, BAMG
will regularly review such charges within the foregoing criteria and such other comparative
standards that it regards as pertinent for purposes of evaluating the reasonableness of
such commissions.
As permitted by law, BAMG can cause its clients to pay broker/dealers an amount of
commission for executing a portfolio transaction order on behalf of its clients which is in
excess of commissions other broker/dealers would have charged for effecting such a
transaction. In order to do so, BAMG must determine in good faith that the higher
commission is reasonable in relationship to the value of the services provided by the
executing broker/dealer viewed in terms of either a particular transaction or BAMG’s
overall responsibilities to the clients.
Our clients have the option to choose between two qualified custodians:
• National Financial Services LLC and Fidelity Brokerage Services LLC (collectively,
and together with all affiliates, “Fidelity”), a FINRA-registered broker-dealer,
member SIPC
• Charles Schwab & Co., Inc. (“CS&Co”), a FINRA-registered broker-dealer,
member SIPC
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BAMG has an arrangement with Fidelity through which Fidelity provides BAMG with
“institutional platform services.” The institutional platform services include, among others,
brokerage, custody, and other related services. Fidelity’s institutional platform services
that assist BAMG in managing and administering clients’ accounts include software and
other technology that (i) provide access to client account data (such as trade
confirmations and account statements); (ii) facilitate trade execution and allocate
aggregated trade orders for multiple clients’ accounts; (iii) provide research, pricing and
other market data; (iv) facilitate payment of fees from its clients’ accounts; and (v) assist
with back-office functions, recordkeeping and client reporting.
Fidelity also offers other services intended to help BAMG manage and further develop its
advisory practice. Such services include, but are not limited to, third party research,
publications, access to educational conferences, roundtables and webinars, practice
management resources, access to consultants and other third party service providers
who provide a wide array of business related services and technology with whom BAMG
may contract directly.
BAMG is independently operated and owned and is not affiliated with Fidelity.
Fidelity generally does not charge its advisor clients separately for custody services but
is compensated by account holders through commissions and other transaction-related
or asset-based fees for securities trades that are executed through Fidelity or that settle
into Fidelity accounts (i.e., transactions fees are charged for certain no-load mutual funds,
commissions are charged for individual equity and debt securities transactions). Fidelity
provides access to many no-load mutual funds without transaction charges and other no-
load funds at nominal transaction charges.
BAMG has an arrangement with Schwab Advisor Services (formerly called Schwab
Institutional) which is Schwab’s business serving independent advisory firms like us.
Through Schwab Advisor Services, CS&Co provides us and our clients with access to its
institutional brokerage – trading, reporting and related services – many of which are not
typically available to CS&Co retail customers. CS&Co also makes available various
support services. Some of those services help us manage or administer our clients’
accounts while others help us manage and grow our business.
CS&Co also makes available to us other products and services that assist us in managing
and administering our clients’ accounts. They include investment research, both
Schwab’s own and that of third parties. We use this research to service all or some
substantial number of our clients’ accounts, including accounts not maintained at CS&Co.
In addition to investment research, CS&Co also makes available software and other
technology that: (i) provides access to client account data (such as duplicate trade
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confirmations and account statements); (ii) facilitate trade execution and allocate
aggregated trade orders for multiple client accounts; (iii) provide pricing and other market
data; (iv) facilitate payment of our fees from our clients’ accounts; and (v) assist with back-
office functions, recordkeeping and client reporting.
Schwab’s institutional brokerage services include access to a broad range of investment
products, execution of security transactions, and custody of client assets. The investment
products available through Schwab include some to which we might not otherwise have
access or that would require a significantly higher minimum initial investment by our
clients. Schwab’s services described in this paragraph generally benefit you and your
account.
CS&Co also offers other services intended to help us manage and further develop our
business enterprise. These services include: (i) educational conferences and events; (ii)
technology, compliance, legal, and business consulting; (iii) publications and conferences
on practice management and business succession; and (iv) access to employee benefit
providers, human capital consultants and insurance providers. CS&Co provides some of
these services itself. In other cases, it will arrange for third-party vendors to provide the
services to us. CS&Co may also discount or waive its fees for some of these services or
pay all or a part of a third party’s fees. CS&Co also provides us with other benefits such
as occasional business entertainment of our personnel.
The availability of services from CS&Co. benefits us because we do not have to produce
or purchase them. We don’t have to pay for these services, and they are not contingent
upon us committing any specific amount of business to CS&Co. in trading commissions
or assets in custodyAs part of our fiduciary duty to our clients, our firm will endeavor at all
times to put the interests of our clients first. Clients should be aware, however, that the
receipt of economic benefits by our firm or our related persons creates a potential conflict
of interest and may indirectly influence our firm’s choice of CS&Co as a custodial
recommendation. Our firm examined this potential conflict of interest when our firm chose
to recommend CS&Co and have determined that the recommendation is in the best
interest of our firm’s clients and satisfies our fiduciary obligations, including our duty to
seek best execution.
BAMG is independently operated and owned and is not affiliated with Schwab.
For our clients’ accounts it maintains, Schwab generally does not charge you separately
for custody services but is compensated by charging you commissions or other fees on
trades that it executes or that settle into your Schwab account. This commitment benefits
you because the overall commission rate you pay are lower than they would be if we had
not made the commitment. In addition to commissions, Schwab charges you a flat dollar
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amount as a “prime broker” or “trade away” fee for each trade that we have executed by
a different broker-dealer but where the securities are bought or the funds from the
securities are sold are deposited (settled) into your Schwab account. These fees are in
addition to the commissions or other compensation you pay the executing broker-dealer.
Because of this, in order to minimize your trading costs, we have Schwab execute most
trades for your account.
As Fidelity and Schwab do not offer every investment available, BAMG will, from time to
time, establish relationships with other providers of financial products, or any other bank,
trust company or other custodian as agreed upon between the client and BAMG.
It is BAMG’s policy to ensure clients are made whole following any trade error. BAMG will
reimburse you when BAMG causes a trade error to occur in your account that results in
a loss. If the trade error results in a gain, our policy is to follow custodian guidelines.
Fidelity requires all trade corrections to be processed using BAMG’s trade correction
account, which is netted at the end of each quarter. Any net gains are donated to charity.
Schwab’s policy is to have gains remain in your account unless certain criteria is met (e.g.
you sign proper documentation rejecting the gain, the error is a mutual fund trade and the
mutual fund company’s policies do not readily allow retention of gains as part of correcting
the error, the same error involved other client account(s) that should have received the
gain, etc.). If the gain is not retained in your account, Schwab will retain the gain. For
errors with a gain of $100 or more, Schwab will donate it to the Charles Schwab
Foundation, which is done on a monthly basis. For gains less than $100, Schwab will
keep the gain to offset its own administrative time and expense to process advisor trade
errors.
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Item 13 – Review of Accounts
Reviews: Advisors perform regular, periodic reviews which include monitoring the
performance of investments in the account, a comparison of the client’s portfolio to the
diversification and asset allocation of the account as compared with the client’s
investment objectives, and an evaluation of the investment strategy in light of any change
in the client’s circumstances.
You are provided with monthly or quarterly account statements from the custodian,
depending on the activity in the account. Our reports include details of your holdings,
asset allocation, and other transaction information. Comparisons to market indices and
account performance will be used to evaluate account performance.
BAMG will provide to you written reports it prepares regarding your portfolio. You are
encouraged to review these reports and compare them against reports received from the
independent custodian that services your advisory account. You should immediately
inform us of any discrepancy noted between the custodian records and the reports you
receive from us.
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Item 14 – Client Referrals and Other Compensation
Client Referrals:
When providing investment advisory services to our clients, BAMG emphasizes a team
approach. We connect clients with legal, accounting and risk management services as
part of our “Mosaic Wealth Management©” services, when requested by clients or if we
believe that such services are in the best interest of the client. BAMG typically
recommends specific attorneys, accountants, insurance agents or asset management
firms to clients, and these service providers, in turn, may recommend BAMG to their
clients for investment advisory services. As a result, BAMG will have a conflict of interest
in making these recommendations because it could receive referrals from professionals
recommended to advisory clients. BAMG attempts to refer other professionals to clients
only when we believe that the services provided by the professional would best suit our
client’s needs.
We have entered a solicitor relationship with an investment advisor in which BAMG
receives compensation for referring clients to that advisor. If you are introduced to the
investment advisor by BAMG, we, at the time of the solicitation shall disclose the nature
of the solicitor relationship, and shall provide each prospective client with a copy of the
investment adviser’s written disclosure brochure, together with a copy of the written
disclosure brochure from us, as solicitor, disclosing the terms of the solicitation
arrangement, including the compensation we receive.
BAMG typically refers its advisory clients to qualified custodians and broker-dealers,
including Charles Schwab and Fidelity, for custody and brokerage services. BAMG has a
conflict of interest in making these referrals because BAMG receives economic benefits,
regulatory compliance assistance and other benefits from these broker-dealers, which
benefits generally are available to all financial advisers that utilize the broker-dealer’s
professional adviser platform. For a description of these products and services, how they
benefit BAMG, and related conflicts of interest, see Item 12 Brokerage Practices. Fidelity
and Schwab’s products and services offered to BAMG are not based on BAMG’s
agreement to recommend any particular type of investment, although the benefits
provided to BAMG could increase as clients’ assets under management custodied by
these broker-dealers increase.
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BAMG, in some instances, may compensate third-party solicitors for Client referrals. The
solicitor’s agreements entered into by BAMG comply with Rule 206(4)-1 under the
Investment Advisers Act of 1940.
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Item 15 – Custody
BAMG is deemed to have custody of certain client funds and securities within the meaning
of Rule 206(4)-2 of the Advisors Act where the clients grant us the authority to deduct our
advisory fees directly from their account, and/or to the extent that our clients have signed
standing letters of authorization with their custodians that allow us to transfer funds at the
client’s request, and where the clients grant access. For instance, access will occur with
clients who seek advice in their employer-based retirement accounts, e.g. 401(k). Each
client receives account statements, at least quarterly, directly from the client’s custodian
that identify the amount of funds and each security in the account at the end of the quarter,
and setting forth all transactions in the account during that quarter, including the amount
of advisory fees paid directly to us. We urge our clients to carefully compare the
information provided in these statements with any reports received from us to ensure that
all account transactions, holdings and advisory fees deducted are correct and current.
You should immediately inform us of any discrepancy noted between the custodian
records and the reports you receive from us.
SEC registered investment advisors that are deemed to have custody must obtain an
annual surprise examination of client assets by an independent registered public
accountant. BAMG has engaged Armanino, LLP to complete this exam. At the completion
of the examination, Armanino, LLP will file a report with the SEC attesting to BAMG’s
compliance with the regulatory requirements of custody.
All client assets are held with custodians who are “qualified custodians” under the
applicable SEC rules. BAMG utilizes the custodial and trading services of Fidelity
Brokerage Services and Charles Schwab & Co., Inc. with whom we have contractual
relationships. While Fidelity and Schwab do not offer every investment available, BAMG
will, from time to time, establish relationships with other providers of financial products, or
any other bank, trust company or other custodian as agreed upon between the client and
BAMG.
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Item 16 – Investment Discretion
As described in the details in Item 4 Advisory Business, you give BAMG discretionary
authority to actively manage your assets and assist you in implementing your investment
strategy. This authority is disclosed in the advisory agreement entered into between you
and BAMG. This authority grants us the discretion to determine the types of securities to
be bought or sold, the total amount of securities to be bought or sold, and the brokers or
dealers through whom securities are to be bought or sold. You will have the right to place
reasonable restrictions on such authority. Any restrictions must be submitted in writing to
us.
We do not actively recommend or acquire new individual securities, but will monitor and
often assist clients with sell strategies for legacy positions held in a Clients account.
Clients may have stock accounts not under our management. Atypically some clients will
retain discretion over the repositioning of assets in their accounts.
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Item 17 – Voting Client Securities (i.e., Proxy Voting)
We do not accept authority from clients to vote proxies relating to securities held in their
accounts. Clients will receive proxy statements directly from the Custodian. BAMG will
assist in answering questions relating to proxies, however, the Client retains the sole
responsibility for proxy decisions and voting.
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Item 18 – Financial Information
We have no financial condition that is reasonably likely to impair our ability to meet
contractual commitments to you given that we do not have custody of client funds or
securities, or require or solicit prepayment of fees more than $1,200 per client and six
months or more in advance. In addition, we are not currently subject of a bankruptcy
petition.
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