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Item 1: Cover Page
Firm Brochure
(Part 2A of form ADV)
Bravias Capital Group, LLC
33 Wood Avenue South,
6th Floor Iselin, NJ 08830
732.702.2600
www.braviasfinancial.com
March 31, 2026
This Brochure provides information about the qualifications and investment advisory business practices of Bravias
Capital Group, LLC (doing business as “Bravias Financial” and hereinafter referred to as “BCG”). If you have any
questions about the contents of this Brochure, please contact us at 732-702-2600 or rich@braviasfinancial.com. The
information in this Brochure has neither been approved nor verified by the Securities and Exchange Commission
(“SEC”) nor by any state securities authority.
information about our
investment advisory business
is also available on the
Additional
internet at
www.adviserinfo.sec.gov. You can view our information on this website by searching for “Bravias Capital Group” by
name or by using the Firm’s CRD number. The CRD number for the Firm is 289589.
*Registration as an investment adviser does not imply a certain level of skill or training.
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Item 2: Material Changes
Bravias Capital Group (“BCG” or the “Firm”) had any material changes to report since its last Form ADV Annual
Updating Amendment filed on March 7, 2025.
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Item 3: Table of Contents
Item 1: Cover Page ........................................................................................................................................................... 1
Item 2: Material Changes ................................................................................................................................................ 2
Item 3: Table of Contents ................................................................................................................................................ 3
Item 4: Advisory Business ................................................................................................................................................ 4
Item 5: Fees and Compensation....................................................................................................................................... 7
Item 6: Performance-Based Fees and Side-By-Side Management ................................................................................... 9
Item 7: Types of Clients .................................................................................................................................................. 10
Item 8: Methods of Analysis, Investment Strategies, and Risk of Investment Loss ....................................................... 10
Item 9: Disciplinary Information .................................................................................................................................... 17
Item 10: Other Financial Industry Activities and Affiliations .......................................................................................... 18
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .................................... 18
Item 12: Brokerage Practices ......................................................................................................................................... 19
Item 13: Reviews of Accounts ........................................................................................................................................ 21
Item 14: Client Referrals and Other Compensation ....................................................................................................... 21
Item 15: Custody ............................................................................................................................................................ 22
Item 16: Investment Discretion ...................................................................................................................................... 22
Item 17: Voting Client Securities (Proxy Voting) ............................................................................................................ 22
Item 18: Financial Information ....................................................................................................................................... 22
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Item 4: Advisory Business
4(A) Description of the Advisory Firm
Bravias Capital Group, LLC (doing business as “Bravias Financial” and hereinafter referred to as “BCG” or
the “Firm”) is a limited liability company organized in the state of New York with its principal office and
place of business located in the state of New Jersey (“New Jersey”). BCG’s registration as an investment
adviser became effective with New Jersey became effective in October 2017. In July of 2023, the Firm
transitioned to registration as an investment adviser with the Securities and Exchange Commission1. BCG
is wholly owned by Mr. Richard Zeitz, President and CEO.
The Firm provides discretionary investment management services and financial planning services to
clients. The “Description of Advisory Services” below provides more detailed information about these
services.
4(B) Description of Advisory Services
Investment Management Services (“IMS”) are the Firm’s core offering. IMS clients receive Financial Planning
Services (“FPS”) and no additional charge. For this reason, the Firm believes that their IMS offering presents
the best value for clients that have a need for investment management and financial planning. Alternatively,
clients that do not have a need or interest in BCG’s IMS offering may engage the Firm for stand-alone FPS
on a fee basis. IMS or stand-alone FPS (collectively, the “Services”) are available to clients. A detailed
description of the Services is covered in the sections that follow.
4(B)1 Investment Management Services
BCG provides discretionary and non-discretionary investment management of client accounts which
entails the ongoing supervision of client assets. In other words, Firm continuously monitors client
accounts, makes recommendations, and executes transactions when and if appropriate. For more detailed
information, please see “Item 8. Methods of Analysis, Investment Strategies, and Risk of Loss”, “Material
Risks of Securities”.
4(C)1 Investment Management Services Tailored to the Individual Needs of Each Client
BCG’s Investment Management Services are tailored to the individual needs of each client. At the onset of
the investment management relationship, the Firm will discuss personal financial circumstances, current
investments, goals, risk tolerance, and time horizon. Clients may also impose investment restrictions on the
management of their accounts. Reasonable restrictions may be applied at the asset class level, sector, or
industry level, or restrict the purchase of individual securities. The IAR managing the relationship will be
responsible for assisting the Client in creating a custom-tailored portfolio and establishing restrictions.
1 Neither registration with the Securities and Exchange Commission nor any state securities authority is intended to imply any level of skill or training.
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4(B)2 Financial Planning Services
BCG’s standard practice is to provide Investment Management Services and Financial Planning Services to
its clients. In other words, the Firm does not generally provide stand-alone FPS to clients without IMS.
However, BCG does offer stand-alone FPS if desired by clients or when appropriate.
BCG’s Financial Planning Services entail the review and management of client financial resources based
upon an analysis of individual client needs. Financial plans may be holistic, covering the totality of a client
situation or modular, covering only select topics as agreed. Topics covered in a financial plan may include
one or more of the following modules:
•
Cash Flow/Balance Sheets
Review and develop a personal cash flow statement. This information may be utilized to identify
the capacity for future wealth accumulation and anticipate future cash flow needs
•
Income Planning
Coordination of pensions, social security, passive income, annuity income, and income produced by
investments defined contribution plans
•
Educational Funding
Review of funding alternatives, including analysis and explanation of § 529 college saving plans
•
Review of Assets Held Away
A comprehensive review of personal investments, including both full service and self-directed
accounts/assets. The review and analysis may cover asset allocation, management fees, risk
tolerance, desired goals, and integration of investments and its associated strategy
•
Insurance Planning
Includes an inventory of insurance policies, including life insurance, long-term care (if you have
reached a certain age), and annuities. You may also receive an analysis of your needs and your
family’s needs in the event of your death or need for long-term care.
•
Personal Catastrophic Planning
An examination of various risks to clients and their families’ financial security, including
recommendations to help protect against associated risks
•
Retirement Planning
Analysis of current/or projected qualified retirement benefits, including company-sponsored plans
such as thrift savings plans, 401(k) plans, 403(b) plans, 457 plans, profit sharing, and pension plans.
An analysis of Social Security and its benefits may also be provided.
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•
Tax Planning
An Individual or business tax analysis and strategy; this may include consultation with an
independent tax professional. BCG does not provide tax advice. We urge you to consult with your
tax adviser before the implementation of any tax strategy.
•
Estate Management and Wealth Transfer
This may include asset protection and wealth preservation, estate and income tax on the estate,
efficient titling, and transfer to beneficiaries. A discussion may consist of an evaluation by a
contracted estate and tax attorney. BCG does not provide legal advice. We urge you to consult
with a tax and estate planning attorney before the implementation of any estate planning or
wealth transfer strategy.
•
Philanthropy
Analysis, organization, and development of gifting strategies that benefit the charity, donor, and
the donor’s family. If appropriate, BCG may consult with an independently contracted philanthropy
specialist.
Financial planning services generally recommend the implementation of the financial plan through
the purchase and sale of securities, insurance, and annuity products. BCG may also recommend its
investment management services (please see “4(B)2 – Investment Management Services”) to
implement part of its financial plan, implementation of the financial plan through the purchase and
sale of securities and insurance products by recommending and utilizing its affiliated insurance
agency, Bravias Financial LLC. Since financial planning generally recommends additional products
and services offered by BCG or Bravias Financial LLC, a conflict exists between the interests of BCG
and its clients. Clients are under no obligation to act upon BCG’s recommendations, and if the client
elects to act on any recommendations, clients are under no obligation to effect transactions through
the investment adviser. For more information on material conflicts of interest, please refer to the
following Items: “Item 5 – Fees and Compensation”, “Item 10 – Other Financial Industry Activities
and Affiliations”, and “Item 12 – Brokerage Practices”.
4(C)2 Financial Planning Services Tailored to the Individual Needs of Each Client
By its very nature, all financial planning services offered by BCG are tailored to the specific needs of each
client.
4(D) Wrap Fee Programs
BCG is not a participant in a wrap fee program, nor does the Firm offer any wrap fee programs.
4(E) Assets Under Management
The amount of client assets managed by BCG totaled $212,025,113 as of December 31, 2025.
$209,520,850 are managed on a discretionary basis, and $2,504,263 are managed on a non-discretionary
basis. (Please see “Item 16 – Investment Discretion for more information).
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Item 5: Fees and Compensation
The Firm has increased its advisory fees. Please see the fee table under the “Description of Fees for Investment
Management Services”. Existing clients are subject to the fee structure as outlined in their investment advisory
agreement. Fees will not increase for existing clients without their express written consent.
5(A)1 Description of Fees for Investment Management Services
BCG’s fee structure is calculated based upon the value of assets under management (“AUM”). AUM is based
on the account value of each account. Lower fees for comparable services may be available from other
investment advisers. Fees may be negotiable. The exact fee and services agreed upon are detailed in your
investment management agreement.
Assets Under Management
Maximum Annualized Fee
Up to $750,000
1.50%
Over $750,000 to $2,000,000
1.40%
Over $2,000,000
1.30%
Note the “Annualized Fee” excludes brokerage costs such as commissions, markups,
markdowns, ticket charges, and underlying expenses associated with exchange-
traded funds and mutual funds.
Generally, the Firm will exclusively recommend one (1) of nine (9) model portfolios as part of its Investment
Management Services offering. Model portfolios may be implemented by purchasing individual securities (e.g.,
equity and debt) or may purchase exchange-traded funds (“ETFs”) and mutual funds. ETFs and mutual funds in
investment management portfolios subject clients to two layers of fees: 1) Direct Advisory Fees as disclosed in the
fee table above, and 2) Indirect Advisory Fees (that is, the advisory fee paid by the ETF or mutual fund to the adviser
of the ETF or mutual fund. For a detailed treatment of brokerage costs, please carefully review “Item 12. Brokerage
Practices”.
5(B)1 Payment Methods
Fees for investment management services are deducted on a monthly basis in arrears. Valuations are based
on the weighted average market value of all client assets in each account.
The Firm recommends Schwab Advisor Services2 (“Schwab”) as its qualified custodian. When utilizing
Schwab, fees are deducted directly from client accounts. Following the fee deduction by Schwab, BCG
sends its invoice or statement to the client. All clients are urged to compare the fee deduction on
Schwab’s custody statement to the invoice or statement provided by BCG for any discrepancies. Should
there be any discrepancies, please contact BCG immediately to resolve this issue. The custody statement
provided by Schwab is the official statement. Should the client choose a qualified custodian other than
Schwab, fees may not be able to be directly deducted from client accounts; instead, clients will be invoiced
2 Schwab Advisor Services, a division of Charles Schwab & Co., Inc. (“Schwab”). Schwab Advisor Services provides custody, trading, and the support services of
Schwab, member FINRA and SIPC, to independent investment advisers. Neither BCG nor its affiliated insurance agency, Bravias Financial Group are owned by,
affiliated with, or supervised by Schwab or any of its divisions or related companies.
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or billed directly for the advisory fee. Please contact BCG for further details.
5(C)1 Other Fees and Expenses
In connection with investment management services, implementation may include the purchase and sale
of securities. Implementation will incur additional costs such as custodial fees and brokerage fees, which
prospective clients should carefully review. BCG does not receive any portion of brokerage or custodial fees
charged by Schwab or any other broker-dealer or custodian utilized by the Firm. Please refer to “Item
12. Brokerage Practices” for more complete information.
5(D)1 Termination Provisions, Refunds, and Assignments
Before providing investment management services, the client will be required to enter into a written
investment management agreement, which sets forth the terms and conditions of the engagement; and
describes the scope of services to be provided. New clients may terminate their investment management
agreements without penalty within five (5) business days of executing the investment advisory agreement.
Each client agreement is ongoing and may be terminated by providing thirty (30) day advance written
notice. Since fees are payable in arrears (as opposed to in advance), a refund of prepaid fees is not
applicable. However, since client fees are payable in arrears at the end of each calendar month, the fee
earned by BCG will be calculated on a pro-rata basis; and the assets will be valued on the business day when
the termination notice is received, or if on a non-business day, the first business day following receipt of a
termination notice.
Neither BCG nor the client may assign the investment management agreement without the consent of the
other party. Transactions that do not result in a change of actual control or management of BCG shall not
be deemed an assignment.
5(A)2 Fees for Financial Planning Services
It is not the Firm’s standard practice to charge a separate fee for financial planning services. However,
depending upon the complexity of the situation and the needs of the client, BCG may charge a fee for
financial planning services at an hourly rate or as a flat fee for a financial plan. The range for hourly financial
planning is $100 to $350, while a flat fee for a financial plan generally falls within the scope of $1,000 to
$2,500. Financial planning fees are negotiable and disclosed before the start of the engagement. The actual
fee schedule is detailed in the Financial Planning Agreement (“Agreement”). Fees are paid in arrears upon
completion.
5(B)2 Payment Methods
Clients are invoiced monthly in arrears for financial planning services performed on an hourly basis. When
entering into a flat fee arrangement for a financial plan, BCG generally invoices in arrears following the
review of the plan with the client. Payments for financial planning services are satisfied via personal checks
made payable to BCG.
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5(C)2 Other Fees and Expenses
Financial planning services generally recommend the implementation of the financial plan through the
purchase or sale of securities, investment management services, and insurance products. Implementation
of a financial plan will incur additional costs such as custodial fees, brokerage commissions, investment
management fees, or insurance commissions in which prospective clients should review carefully.
Furthermore, if or when appropriate, BCG may recommend its investment management service or
insurance products offered by its affiliate, Bravias Financial LLC; this represents a material conflict of
interest. Please refer to “Item 12 – Brokerage Practices” for more complete information.
5(D)2 Termination Provisions, Refunds, and Assignments
Since fees are charged in arrears, a refund policy is not applicable. However, should the Client decide to
terminate the agreement before completion of a financial plan, BCG will invoice the client for BCG’s earned
portion of the fee. Clients may terminate the Agreement without penalty within five (5) business days of
executing the Agreement.
5(E)1 and 5(E)2 Compensation from the sale of Securities and Other Investment Products
1.
In connection with BCG’s Financial Planning Services, the Firm will generally recommend the
implementation of the financial plan by entering into an investment management agreement with BCG and
the purchase of insurance products through its affiliated insurance agency, Bravias Financial LLC (“Bravias
Financial”). This represents a material conflict of interest as both BCG and Bravias Financial are wholly
owned by Mr. Richard Zeitz, President and CEO.
2.
Clients entering into an investment management services agreement with BCG should be aware that other
investment advisers may offer lower-cost alternatives. Clients may want to evaluate investment
management services offered by other investment advisers before entering into an investment
management agreement with the Firm.
Clients implementing a financial plan through BCG should be aware that lower cost investment management
services and insurance products may be available from other sources. Clients are not obligated to implement a
financial plan through BCG by entering into a separate investment management agreement or through the purchase
of insurance products through BCG’s affiliated insurance agency, Bravias Financial LLC. Clients may evaluate
alternative means of implementing their financial plans by reviewing offerings by other investment advisers and
insurance agencies.
Should the Firm recommend entering into a separate investment management agreement with BCG or through the
purchase of insurance products through the Firm’s affiliated insurance agency, Mr. Zeitz may receive two additional
forms of compensation: 1. Investment Management fees; 2. Insurance-based compensation. This means that more
than 50% of the sole owner’s combined compensation may be earned from investment management fees and
insurance-based compensation.
Investment advisory fees are not reduced or offset by insurance-based compensation received by Bravias Financial
LLC, BCG’s affiliated insurance agency.
Item 6: Performance-Based Fees and Side-By-Side Management
The Firm does not charge or accept performance-based fees.
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Item 7: Types of Clients
BCG currently provides or offers to provide investment advice individuals and high net worth individuals.
Minimum Account Size
The Firm does not require an absolute minimum to establish an advisory account.
Item 8: Methods of Analysis, Investment Strategies, and Risk of Investment Loss
8(A) Methods of Analysis
The Firm utilizes diverse sources of material which aid its decision-making process. Research and analysis
may be derived from numerous sources, including financial media third-party research materials, internet
sources, prospectuses, and subscription services.
8(A) Investment Strategies
BCG utilizes a stringent process in order to construct and implement an investment portfolio for its Clients.
As part of the process, each Client completes a FactFinder. The FactFinder collects detailed financial
information about the client which includes, but is not limited to:
Goals and objectives
•
Assets and liabilities
•
Income and expenses
•
Retirement plans
•
Insurance coverage
•
Real estate holdings
•
After a detailed review and discussion of the Client’s FactFinder, BCG will have the Client complete an Investor Risk
Assessment. The Investor Risk Assessment will help the Firm understand and establish a risk tolerance score for
the Client.
Review of Risk Tolerance Score and Necessary Adjustments
After utilizing the Investor Risk Assessment to create a risk tolerance score, the IAR managing the account
will have a detailed discussion with the Client regarding risk and make any necessary adjustments to the risk
tolerance score.
Model Portfolios and Risk Tolerance Score
Once a risk tolerance score is established, the IAR will select the optimal model portfolio for the client.
BCG maintains a broad range of model portfolios from very conservative to very aggressive. A model
portfolio is a diversified group of assets designed to achieve an expected return with a corresponding level
of risk. A model portfolio blends asset classes and investment strategies to achieve diversification. IARs
may select a combination of mutual funds, exchange-traded funds, and individual securities to construct a
model portfolio.
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Reasonable Restrictions and Custom-Tailored to Individual Needs
Once a model portfolio is established, the IAR can assist the Client in utilizing reasonable restrictions, so
each portfolio is custom-tailored to each client's individual needs.
Asset Classes Employed by BCG
BCG believes in broad asset class diversification, and by utilizing exchange-traded funds, mutual funds, and
individual securities (e.g., stocks, and bonds), the Firm will generally employ the following asset classes:
U.S. Equities
•
International Equities
•
Fixed Income Securities
•
Commodities
•
Real Estate
•
Precious Metals
•
Cryptocurrency ETFs
•
Cash and Cash Equivalents
•
Asset classes can be further divided into sub-categories (e.g., U.S. large-cap, U.S. mid-cap, and U.S. small-
cap).
After the asset allocation decision has been determined, BCG may utilize exchange-traded funds, mutual
funds, or individual securities (e.g., stocks, bonds) for each asset class represented client portfolios.
Investing in securities involves risk of loss that clients should be prepared to bear.
8(B) Material Risk of Methods of Analysis
As stated previously, the Firm incorporates various sources of material and methods of analysis in its investment
decision-making process. All methods of analysis/source materials have disadvantages. Disadvantages or risks of
source materials the Firm utilizes may include:
•
•
Vulnerability to wrong data, including assumptions
If a corporation incorrectly reports information or data is misinterpreted, an incorrect conclusion
may be drawn
Overreliance on past data
Historical or past data uses historical numbers to make an educated guess about the future.
•
•
Bad timing
Research may determine that a company is grossly overvalued. That company can remain
undervalued for extended periods (months or even years) until investors come to the same
conclusion and drive the price of the stock upwards.
Positions contrary to the market
A security may be purchased because it is believed to be undervalued. Essentially, a position taken
in that security may be contrary to thousands or millions of investors, many of which may be highly
sophisticated investors with the same data.
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8(C) Material Risk of Securities
•
Business Risk
When purchasing equity securities or stocks, investors are purchasing a piece of ownership of a
company. With a bond, you are loaning money to a company. Returns from both types of securities
that the company stays in business. If a company goes bankrupt and its assets are liquidated,
common stockholders are the last in line to share in the proceeds. If there are assets, the company’s
bondholders will be paid first, then holders of preferred stock. If you are a common stockholder,
you get whatever is left, which may be nothing.
•
Volatility Risk
Even when companies are not in danger of failing, their stock price may fluctuate up or down.
Market fluctuations can be unnerving to some investors. A stock’s price can be affected by factors
inside the company, such as a faulty product, or by events the company has no control over, such
as political or market events.
•
Inflation Risk
Inflation is a general upward movement of prices. Inflation reduces purchasing power, which is a
risk for investors receiving a fixed rate of interest. The principal concern for individuals investing in
cash equivalents is that inflation will erode returns.
•
Interest Rate Risk
Interest rate changes can affect a bond’s value. If bonds are held to maturity, the investor will
receive the face value, plus interest. If sold before maturity, the bond may be worth more or less
than face value. Rising interest rates will make newly issued bonds more appealing to investors
because the newer bonds will have a higher rate of interest than older ones. To sell an older bond
with a lower rate, you might have to sell it at a discount.
Liquidity Risk
•
Liquidity risk refers to the risk that investors will not find a market for their securities; potentially,
preventing them from buying or selling when they want.
BCG provides investment advice on equity securities, fixed income securities, mutual funds, exchange-
traded funds, and foreign securities. The following is an overview of the primary risks associated with each
type of investment product offered by the Firm:
•
Equity Securities
Equity Securities or stocks offer investors the greatest potential for growth (capital appreciation)
over the long haul. Investors willing to stick with stocks over long periods, generally have been
rewarded with positive returns. However, stock prices move down as well as up. There is no
guarantee that the company whose stock you hold will grow and do well, so you can make money
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when you invest in stocks. If a company goes bankrupt and its assets are liquidated, common
stockholders are the last in line to share in the proceeds. The company’s bondholders will be paid
first, then holders of preferred stock. If you are a common stockholder, you get whatever is left,
which may be nothing. Market fluctuations can be unnerving to some investors. A stock’s price can
be affected by factors inside the company, such as a faulty product, or by events the company has
no control over, such as political or market events.
Fixed Income Securities
•
Bonds can provide a means of preserving capital and earning a predictable return. Bond investments
provide steady streams of income from interest payments before maturity. However, as with any
investment, bonds have risks. These risks include:
o
Credit risk
The issuer may fail to timely make interest or principal payments and thus default on its
bonds.
Interest rate risk
o
Interest rate changes can affect a bond’s value. If bonds are held to maturity, the investor
will receive the face value, plus interest. IF sold before maturity, the bond may be worth
more or less than the face value. Rising interest rates will make newly issued bonds more
appealing to investors because the newer bonds will have a higher interest rate than older
ones. To sell an older bond with a lower interest rate, you might have to sell it at a discount.
Inflation risk
o
Inflation is a general upward movement in prices. Inflation reduces purchasing power,
which is a risk for investors receiving a fixed rate of interest.
Liquidity risk
o
This refers to the risk that investors will not find a market for the bond, potentially
preventing them from buying or selling when they want.
o
Call risk
The possibility that a bond issuer retires a bond before its maturity date, something an
issuer might do if interest rates decline, much like a homeowner might refinance a mortgage
to benefit from lower interest rates.
•
Mutual Funds
Mutual funds are investment companies that pool money from investors and invest it based on
specific investment goals of the fund. Mutual funds raise money by selling their shares to investors.
The money is used to purchase a portfolio of stocks, bonds, money-market instruments, other
securities or assets, or some combination of these investments. Each share represents an ownership
piece in the fund and gives the investor proportional right, based on the number of shares he or she
owns, to income and capital gains that the fund generates from its investments.
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The particular investments a fund makes are determined by its objectives and, in the case of an
actively managed fund, by the investment style and skill of the fund’s professional manager or
managers. The holdings of the mutual fund are known as its underlying investments, and the
performance of those investments, minus fund fees, determines the fund’s investment return.
While there are thousands of individual mutual funds, there are only a handful of major fund
categories:
• Stock funds invest in stocks
• Bond funds invest in bonds
• Balanced funds invest in a combination of stocks and bonds
• Money market funds invest in very short-term investments and are sometimes
described as cash equivalents.
You can find all of the details about a mutual fund, including its investment strategy, risk profile,
performance history, management, and fees in a fund’s prospectus. You should always read the
prospectus carefully before investing in a fund.
Exchange-Traded Funds
Exchange-traded funds (“ETFs”) combine aspects of mutual funds and common stocks. Like a mutual fund,
an ETF is a pooled investment fund that offers an investor an interest in a professionally managed,
diversified portfolio of investments. But unlike mutual funds, ETF shares trade like stocks on stock exchanges
and can be bought or sold throughout the trading day at fluctuating prices.
The Mechanics of ETFs
Unlike mutual funds, ETFs do not sell shares to or redeem shares from retail investors directly. To make it
possible for investors to buy and sell shares on an exchange, ETFs follow a unique format. An ETF enters into
contracts with financial institutions (typically large brokerage firms) to act as Authorized Participants (APs).
APs purchase and redeem shares directly with the ETF in large blocks of shares called Creation Units. APs
typically sell some or all of their shares on an exchange. This enables investors to buy and sell ETF shares
like the shares of any publicly traded company.
Buying and Selling ETFs
Investors purchasing or selling shares in an ETF typically pay a brokerage commission on each transaction.
When you buy or sell ETF shares, you receive the market price on the exchange at the time the order is
placed. This price may fluctuate throughout the trading day. A mutual fund, on the other hand, determines
its net asset value at the close of each trading day. When you purchase or redeem mutual fund shares, you
receive the price based on the net asset value next computed after you submitted your order. The intraday
pricing of ETFs tends to provide investors with greater trading flexibility because you can monitor how the
price is doing and do not have to wait until the end of the day to know your purchase or sale price.
As with other investments, you can make money with ETFs if you sell your shares for more than you paid.
You also benefit if the securities in an ETF holds pay interest or dividends. That income may either be
reinvested or paid to shareholders quarterly or annually, depending on the way the ETF is structured. An
ETF may also decline in value. Of course, if the value falls and you sell, you may have a loss.
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ETF Expenses
In addition to any brokerage commission you may pay, ETFs have expense ratios, like mutual funds,
calculated as a percentage of the assets you have invested. ETFs do not have loads or 12b-1 fees (fees that
are taken out of a mutual fund’s assets annually to cover the costs of marketing and distributing the fund
to investors).
In general, actively managed ETFs cost more than passively managed index ETFs. Before purchasing ETF
shares, carefully read all of an ETF’s available information, including its prospectus. All ETFs will deliver a
prospectus upon request.
ETFs and Taxes
You can own ETFs in taxable, tax-deferred, or tax-free accounts. In taxable accounts, any capital gains you
realize from selling fund shares are taxed in the year you realize them, though the rate that applies may be
your long-term capital gains rate.
In contrast, in a tax-deferred account, any gains become part of the total assets in the account and are taxed
as ordinary income when you withdraw them at some point in the future. In a tax-free account, any gains
or income will not be taxed if you follow the rules for withdrawals.
While ETFs held in a taxable account will generally result in less tax liability than if you held a similarly
invested mutual fund in the same account, there can be exceptions. For example, certain emerging market
funds and funds that invest in precious metals, which are considered “collectibles” by the IRS, taxed as
ordinary income for short-term gains and 28 percent for long-term gains. For more information about the
tax treatment of a particular ETF, make sure to read the prospectus.
Cryptocurrency Exchange-Traded Funds
BCG may utilize cryptocurrency ETFs as part of its investment strategies for clients when deemed
appropriate. Cryptocurrency ETFs provide clients with exposure to the price movement of various
cryptocurrencies without the need to directly purchase, store, or mange the cryptocurrencies themselves.
These ETFs are designed to track the price of one or more cryptocurrencies and offer clients a more
traditional and regulated investment vehicle for gaining exposure to this asset class. However, clients
should be aware that investing in cryptocurrency ETFs carries unique risks, including:
• Volatility: Investing in digital assets, such as cryptocurrencies, involves significant risks due to their
extreme price volatility and the potential for loss, theft, or compromise of private keys.
Cryptocurrencies have experienced periods of exceptional performance as well as significant
drawdowns compared to other major asset classes.
• Acceptance and adoption: The value of the shares is closely tied to the acceptance, industry
developments, and governance changes, making them susceptible to market sentiment. Changes
in market sentiment, competition form other cryptocurrencies or financial initiatives, and
technological challenges could adversely affect the value of cryptocurrency ETFs.
• Regulatory risks: The regulatory landscape for cryptocurrencies and related investment products is
still evolving, and future changes in regulations could impact the performance and availability of
cryptocurrency ETFs.
• Security risk: Digital assets represent a new and rapidly evolving industry, and the value of the
shares depends on the acceptance of cryptocurrencies. Changes in the governance of a digital
currency asset network may not receive sufficient support from users and miners, which may
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negatively affect the digital asset network’s ability to grow and respond to challenges.
Cryptocurrency ETFs may be subject to security threats like breaches and hacking, negative
sentiment among speculators, and competition form central bank digital currencies and financial
initiatives using blockchain technology. A disruption of the internet or a digital asset network
would affect the ability to transfer digital assets, including cryptocurrencies, and consequently,
would impact their value.
•
Limited history: Cryptocurrencies and cryptocurrency ETFs have limited trading history compared
to more established asset classes, which may make it difficult to evaluate their long-term
performance and potential risks.
• Valuation risks: The valuation of cryptocurrencies and related investment products can be
challenging due to the decentralized nature of the cryptocurrency market and the lack of
standardized valuation methodologies.
•
Index tracking: Cryptocurrency ETFs track specific indices that aim to represent the price of one or
more cryptocurrencies. The EFT’s performance could be adversely affected if the index fails to
accurately track the global cryptocurrency prices. Clients should be aware that these indices may
have limited history, and a failure of the index price could negatively impact the value of the
cryptocurrency ETF shares.
Clients should carefully consider their investment objectives, risk tolerance, and financial situation before
investing in cryptocurrency ETFs. As with any investment, there is a risk of loss, and past performance
does not guarantee future results. BCG encourages clients to discuss with us the potential risks and
benefits of incorporating cryptocurrency ETFs into their portfolio.
International or Foreign Securities
Investors in the United States have access to a wide selection of investment opportunities. These
opportunities include international investments that give investors international exposure. The two main
reasons individuals invest in international investments and investments with international exposure are:
o
Diversification (spreading investment risk among foreign companies and markets in addition to U.S.
companies and markets); and
o
Growth (taking advantage of the potential for growth in some foreign economies, particularly in
emerging markets).
International or foreign investment returns may move in a different direction, or at a different pace, than
U.S. investment returns. In that case, including exposure to both domestic and foreign securities in a
portfolio may reduce the risk that an investor will lose money if there is a drop in U.S. investment returns,
and a portfolio’s overall investment returns over time may have less volatility. Keep in mind, though, that
this is not always true and that with globalization, markets are increasingly intertwined across brokers.
While investing in any security requires careful consideration, international investing raises some special
issues and risks. These include:
o
Access to different information
In some jurisdictions, the information provided by foreign companies is different than the
information provided by U.S. companies.
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o
Costs of international investments
International investing can be more expensive than investing in U.S. companies.
o
Changes in currency exchange rates and currency controls
Foreign investment also has foreign currency exchange risk. When the exchange rate between the
foreign currency and the U.S. dollar changes, it can increase or reduce an investment return in a
foreign security.
o
Changes in market value
All securities markets can experience dramatic changes in market value, whether foreign or
domestic.
o
Political, economic, and social events
Depending on the country or region, it can be more difficult for investors to obtain information
about and comprehensively analyze all the political, economic, and social factors that influence a
particular foreign market.
o
Different levels of liquidity
Some foreign markets may have lower trading volumes for securities, or fewer listed companies
than U.S. markets.
o
Legal remedies
The jurisdiction in which investors purchase a security can affect whether they have, and where
they can pursue, legal remedies against foreign companies, or any other foreign-based entities
involved in a transaction.
o
Different market operations
Foreign markets may operate differently from the major U.S. trading markets. For example, there
may be different periods for clearance and settlement of securities transactions.
Past performance is not a guarantee of future returns. Investing in securities and other investments
involve a risk of loss that each Client should understand and be willing to bear. Clients are reminded
to discuss these risks with BCG.
Item 9: Disciplinary Information
There are no legal, regulatory, or disciplinary events involving BCG or its principal owner, Mr. Richard Zeitz.
Page 17
Item 10: Other Financial Industry Activities and Affiliations
(A)
Bravias Financial LLC (“BF”) is an insurance agency and affiliated entity of BCG. Both BF and BCG are wholly
owned by Mr. Richard Zeitz. Mr. Zeitz is also a licensed insurance agent of BF.
(B)
Neither BCG nor any of its management persons are registered as broker-dealers, futures commission
merchants, commodity pool operators, a commodity-trading adviser, or an associated person of any of
these entities named here. Furthermore, neither the firm nor any management persons have such a
registration pending.
(C)
BCG routinely recommends the use of its affiliated insurance agency, BF. This represents a material conflict
of interest in that both BCG and BF are both under common ownership. Mr. Zeitz owns 100% of both BCG
and BF. The nature of the recommendations may vary, depending upon whether you engage BCG for
financial planning services or investment management services.
(D)
Neither BCG nor its affiliated insurance agency, Bravias Financial LLC recommend the use of any other
investment advisers.
Item 11: Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
A. Code of Ethics
As a fiduciary, the Firm has an affirmative duty to render continuous, unbiased investment advice, and at all times,
act in the Clients’ best interest. To maintain this ethical responsibility to Clients, the Firm has adopted a Code of
Ethics (“COE”) that establishes the fundamental principles of conduct and professionalism expected by all officers and
employees in discharging their duties. A copy of the Firm’s COE is made available upon request. Requests may be
made via telephone, regular mail, or email using the contact information provided on the Cover Page.
BCG’s COE is designed to deter inappropriate behavior and heighten awareness as to what is fair and equitable by
promoting:
• Honest and ethical conduct
• Full, fair and accurate disclosure
• Compliance with applicable rules and regulations
• Reporting of any violations of the COE
• Accountability
B. Personal Trading with Material Interest
While BCG allows access persons to buy and sell open-end mutual funds, ETFs, and individual stocks, the Firm does
not act as principal in any transaction. “Access Persons” are defined as any of the Firm’s supervised persons who
have access to nonpublic information regarding any clients’ purchase or sale of securities, or nonpublic information
regarding the portfolio holdings of any reportable fund, or who is involved in making securities recommendations
to clients, or who has access to such recommendations that are nonpublic. Furthermore, BCG does not act as a
general partner of a fund or advise an investment company. The Firm does not have a material interest in any
securities traded in client accounts.
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C. Personal Trading in the Same Securities as Clients
As previously stated, BCG allows Access Persons to buy and sell open-end mutual funds, ETFs, and individual
securities (“securities”) recommended to clients. Access Persons may also buy or sell securities at or about the same
time securities are recommended to clients. However, the Firm has adopted a Code of Ethics to address various
conflicts of interest. Our fiduciary duty is to act in the best interest of clients, and it could be violated if any of our
access persons purchase securities on more advantageous terms than clients, or by trading ahead based on material
non-public information. We attempt to mitigate this risk by enforcing and adhering to BCG’s Code of Ethics.
D. Personal Trading at the Same Time as Clients
As previously addressed under “C. Personal Trading in the Same Securities as Clients”, the Firm allows Access
Persons to buy or sell the same securities recommended to Clients. Access Persons may also purchase the same
securities at or about the same time these securities are bought or sold for Clients. BCG’s Code of Ethics (“COE”)
addresses trading ahead of clients in the same securities, insider trading (material non-public information), and
personal securities reporting. The COE prohibits Access Persons from buying or selling securities on more
advantageous terms than its Clients. Should a conflict arise, BCG will take the following course of action:
Investigate the transaction(s) further;
•
• Discuss the transaction with the Access Person(s)
• Adjust the price received by the Access Person(s) or Client(s), so no Client(s) is disadvantaged;
• Should repeat personal trading violations of the COE occur, BCG may consider termination of the Access
Person(s)
Item 12: Brokerage Practices
A.
Selection and Recommendation for Client Transactions
We seek to select broker-dealers() who execute transactions on terms that are, overall, most advantageous
when compared to other service providers. We consider a wide range of factors, including among others:
• Combination of transaction execution services and custody services (generally without a separate
fee for custody)
• Capability to execute, clear, and settle trades (buy and sell securities for your account)
• Capability to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payments, etc.)
• Breadth of available investment products (stocks, bonds, mutual funds, ETFs)
• Availability of investment research and tools that assist us in making investment decisions
• Quality of services
• Competitiveness of the prices of those services (commission rates, margin interest rates, other
fees, etc.)
• Reputation, financial strength, and stability
• Prior service to us and our other Clients
• Availability of other products that may benefit BCG (Please see “Item 14 – Client Referrals and
Other Compensation”)
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1.
Research and Other Soft Dollar Benefits
BCG does not receive any research or any other soft dollar benefits for directing client transactions
to broker-dealers for trade execution.
2.
Brokerage for Client Referrals
BCG does not receive any client referrals for directing client transactions to broker-dealers for trade
execution.
3.
BCG Directed Brokerage
A. Charles Schwab & Co. Inc.
BCG almost exclusively3 directs all client securities transactions to Charles Schwab & Co., Inc.
(“Schwab”) for execution. Schwab is a registered broker-dealer and BCG’s sole custodian
relationship safeguarding client assets. Not all advisers require their clients to direct securities
transactions to a single broker-dealer. By directing all brokerage transactions to Schwab , clients
may be unable to achieve the most favorable execution of client transactions; and this practice
may cost clients more money.
B. Fixed Income Orders
While BCG exclusively recommends Schwab as custodian for Client assets, the Firm may utilize
other executing broker-dealers for fixed income securities orders. The Firm will only utilize other
executing broker-dealers after careful evaluation of a broker’s ability to seek and achieve best
execution. Note, when assets are held in custody at Schwab, but executed at a different broker,
Schwab will generally charge a “trade away fee” for each transaction. This “trade-away fee”
generally will result in higher execution costs.
4.
Financial Planning Services, Investment Management Services, and Insurance and Annuity
Products Offerings
As part of
its Financial Planning Services offering, BCG will generally recommend the
implementation of the financial plan by engaging BCG for its Investment Management Services
offering and the purchase of insurance and annuity products through its affiliated insurance agency,
Bravias Financial LLC (“BF”). Investment Management Services and insurance and annuity products
directly benefit Mr. Zeitz as the sole owner of both BCG and BF. This represents a material conflict
of interest. Lower cost alternative investment management services and insurance and annuity
products may be available through other investment advisers and insurance agencies.
B.
Aggregating (Block) Trading for Multiple Client Accounts
When or if the opportunity is available, BCG may aggregate orders for multiple client accounts. By
aggregating orders, this generally allows for more favorable pricing and reduced transaction costs (e.g.,
commissions) for client accounts. However, due to timing, BCG may not have the opportunity to aggregate
client orders, which generally may result in less favorable pricing and increased transaction costs.
3 In limited circumstances, BCG may direct certain fixed income securities orders to other broker-dealers for execution.
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Item 13: Reviews of Accounts
A.
Periodic Review of Client Accounts
Client accounts are monitored regularly by the IAR servicing the account. All financial plans are reviewed by
the IAR servicing the account before being presented to the client. Financial plans are then reviewed with
the client. Financial plans are updated periodically or as changes to a client’s financial position or goals dictate.
B.
Non-Periodic Review of Client Accounts
Non-periodic reviews may be triggered by material market, economic or political events, or by changes in a
client's financial situation (e.g., change in investment objective or risk tolerance, retirement, termination of
employment, relocation, inheritance, or any other concern prompted by a client).
As President / CEO and Chief Compliance Officer, Mr. Zeitz or his designee conducts all reviews.
Item 14: Client Referrals and Other Compensation
A1. Economic Benefits of Utilizing Schwab Advisor Services Platform
BCG has established an institutional relationship with Schwab Advisor Services (“SAS”), a division of
Charles Schwab & Co., Inc. (“Schwab”). Schwab Advisor Services provides custody, trading, and the
support services of Schwab, member FINRA and SIPC, to independent investment advisers. Neither BCG
nor its affiliated insurance agency, Bravias Financial Group are owned by, affiliated with, or supervised by
Schwab or any of its divisions or related companies.
As an investment adviser utilizing SAS’s platform, the BCG receives access to software and related support
without cost because BCG’s Clients custody their assets at Schwab and utilize Schwab exclusively as its sole
executing broker-dealer4. Services provided by Schwab benefit many, but not all of BCG Clients. The
receipt of economic benefits from Schwab as a custodian creates a potential conflict of interest since
these benefits influence BCG’s recommendation of Schwab as its custodian and sole executing broker-
dealer.
A2. Services that May Only Benefit BCG
Schwab also offers other services to BCG that may not benefit BCG Clients. These services include
educational conferences and events, ongoing support, consulting services, and discounts for various
service providers. Access to these services creates an incentive for the Firm to recommend Schwab, which
represents a conflict of interest.
B1. No Compensation Received for Referrals to Service Providers
BCG does not receive any compensation for Client referrals. However, the Firm may refer Clients to
unaffiliated service providers such as attorneys, tax preparers, accountants, estate planners, and real estate
agents, and loan officers (“Service Providers”). BCG does not receive any compensation for these referrals.
In turn, these Service Providers may refer clients to BCG. Whether the Firm receives a Client referral or
refers a Client to a Service Provider, no compensation is received or paid.
4 In very limited circumstances, BCG may direct fixed income orders to other executing broker-dealers. For further detail, please see “Item 12 – Brokerage
Practices” under the heading of “Fixed Income Orders.”
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B2. Client Referrals from Solicitors
BCG does not compensate any person directly or indirectly for Client referrals.
Item 15: Custody
The Firm recommends Schwab as the as the qualified custodian for Client assets. Neither BCG nor Bravias Financial
LLC are affiliated with Schwab or any qualified custodian.
As a qualified custodian, Schwab provides Clients with account statements on quarterly basis at a minimum,
indicating all amounts disbursed, including management fees paid directly to BCG. For additional information on
payment methods, please see “Item 5 - Payment Methods.”
In the event of a discrepancy between Schwab’s account statements (which include the deduction of fees) and
invoices provided by BCG, Schwab account statements take precedence. Clients should contact BCG promptly
should they believe there is a discrepancy.
Item 16: Investment Discretion
BCG accepts authority to manage client assets on a discretionary or non-discretionary basis depending on the
client's needs and the applicable services agreement. For discretionary accounts, BCG executes transactions
without prior client approval. For non-discretionary accounts, BCG executes transactions only with prior client
approval.
Item 17: Voting Client Securities (Proxy Voting)
BCG does not vote proxies for securities held in client accounts. Clients retain the responsibility for receiving and
voting proxies for all securities maintained in client portfolios. Proxies are sent by the custodian or transfer agent
directly to the client. Clients should direct all proxy questions to the issuer of the security.
Item 18: Financial Information
BCG does not require the payment of fees in the amount of $1,200 or more six months or more in advance. There
exists no financial condition of which the Firm is currently aware that would impair BCG’s ability to meet contractual
commitments to clients. The Firm has not been the subject of a bankruptcy petition within the past ten years.
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