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204Item 1
Cover Page
Brighton Jones, LLC
SEC File Number: 801 – 57087
ADV Part 2A, Firm Brochure
Dated: March 31, 2025
Contact: Christina Owens, Chief Compliance Officer
2030 1st Avenue, 3rd Floor
Seattle, Washington 98121
www.brightonjones.com
This Brochure provides information about the qualifications and business practices of Brighton
Jones, LLC. If you have any questions about the contents of this Brochure, please contact us at (206)
258-5000. The information in this Brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about Brighton Jones, LLC also is available on the SEC’s website at
www.adviserinfo.sec.gov.
References herein to Brighton Jones, LLC as a “registered investment adviser” or any reference to
being “registered” does not imply a certain level of skill or training.
Item 2
Material Changes
Since our last annual amendment dated March 29, 2024, this disclosure brochure has been amended as
follows:
•
•
Item 4 was updated to discuss our fiduciary obligation.
Items 4 and 10 were updated to include additional lines of business and investments and disclosure
detail and to remove reference to investment opportunities and services which are no longer offered.
Item 5 was updated to include detail about billing valuation and fees related to affiliated funds.
Item 12 was updated to reference trade errors.
•
•
Item 3
Table of Contents
Item 1 Cover Page .................................................................................................................................... 1
Item 2 Material Changes .......................................................................................................................... 2
Item 3 Table of Contents .......................................................................................................................... 2
Item 4 Advisory Business ........................................................................................................................ 3
Fees and Compensation ............................................................................................................... 9
Item 5
Item 6
Performance-Based Fees and Side-by-Side Management .......................................................... 12
Item 7 Types of Clients .......................................................................................................................... 12
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ................................................... 13
Item 9 Disciplinary Information ............................................................................................................. 18
Item 10 Other Financial Industry Activities and Affiliations ................................................................... 18
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .............. 20
Item 12 Brokerage Practices .................................................................................................................... 21
Item 13 Review of Accounts .................................................................................................................... 23
Item 14 Client Referrals and Other Compensation .................................................................................. 24
Item 15 Custody ....................................................................................................................................... 25
Item 16
Investment Discretion ................................................................................................................. 26
Item 17 Voting Client Securities .............................................................................................................. 26
Item 18 Financial Information .................................................................................................................. 26
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Item 4
Advisory Business
A. Brighton Jones, LLC (“Brighton Jones” or “We”) is a limited liability company formed on
December 21, 1999, in the state of Washington. Brighton Jones became registered as an
Investment Adviser in January 2000. Brighton Jones is principally owned by Charles
Brighton and Jon Jones. Brighton Jones also conducts business as OpenPlan, Lenora
Family Office, and through its subsidiary Lenora Capital. OpenPlan, offers individual
financial planning and retirement plan advisory services. Lenora Capital offers Brighton
Jones clients private investment services. It is important to note that responses from
Brighton Jones also pertain to OpenPlan and Lenora Capital unless specifically stated
otherwise.
B.
BRIGHTON JONES PERSONAL CFO (PCFO) SERVICES
For high-net-worth clients, Brighton Jones’ Personal Chief Financial Officer (PCFO)
offering provides comprehensive and ongoing strategic wealth management services
consisting of: financial planning and consulting; discretionary investment management;
and continuous monitoring, each of which are described in more detail below. These
services are provided on a fee-only basis, subject to the terms and conditions of an
agreement between Brighton Jones and the client.
Brighton Jones generally believes that these services should extend to a client’s entire
balance sheet, so that our advice considers their complete financial picture and aims to
enhance overall wealth. However, clients have the option to request, in writing or through
an addendum to their client service agreement, that certain assets be excluded (the
“Excluded Assets”) from our advisory scope. In such cases, Brighton Jones will not
incorporate these Excluded Assets into our financial planning and consulting or
discretionary investment management services, and clients will bear sole responsibility for
the performance of those assets. Excluded Assets are not subject to PCFO advisory fees.
If Brighton Jones determines in its sole discretion that the client requires services that
exceed the scope of the agreement, Brighton Jones will present the client with a separate
agreement or addendum to memorialize the applicable terms and conditions of a proposed
separate or expanded engagement.
Annual PCFO fees include the services described below:
Financial Planning and Consulting Services. Brighton Jones provides PCFO clients
dedicated teams led by experienced Lead Advisors, serving select client groups across the
United States. Our comprehensive approach involves thorough analysis of clients' total
balance sheets within our PCFO framework. We provide tailored recommendations aligned
with clients' investment objectives, values, risk tolerance, and financial and personal
circumstances. Please see Item 8 below for discussion on certain limitations applicable to
financial planning and consulting services.
Discretionary Investment Management Services. Brighton Jones also assumes full
discretionary authority over the investment and reinvestment of the client’s securities
accounts, unless otherwise noted in an addendum to their PCFO agreement. Brighton Jones
may buy, sell, trade and allocate in and among stocks, bonds, mutual funds, exchange
traded funds, cash / cash equivalents, sub-advisory accounts, investment subdivisions
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within variable annuity products, accounts with independent investment managers and/or
programs (with or without discretion, depending upon the independent investment manager
or program) and other securities or contracts relating to the same, on margin (only if written
authorization by the client has been granted) or otherwise, consistent with the client’s then-
current circumstances and investment objectives. As indicated in Item 16 below, clients
receiving discretionary management may, at any time, impose reasonable restrictions on
Brighton Jones’ discretionary authority.
Jones provides
Continuous Monitoring and Reporting Services. Brighton
comprehensive reporting services through its designated online client portal, which can
incorporate all of the client’s investment assets, including those investment assets that are
not part of the assets managed by Brighton Jones (the “Excluded Assets”). Should the client
receive such reporting services, the client acknowledges and understands that with respect
to the Excluded Assets, Brighton Jones’ service is limited to reporting services only and
does not include investment management, review, or monitoring services, nor investment
recommendations or advice. In the event the client desires that Brighton Jones provide
financial planning and consulting or discretionary investment management services with
respect to the Excluded Assets, the client may engage Brighton Jones to do so under the
terms and conditions of their service agreement, or for a separate and/or additional fee
pursuant to the terms and conditions of a separate agreement.
Independent Managers. Brighton Jones recommends that certain clients allocate a portion
of their investment assets among unaffiliated independent investment managers
(“Independent Manager(s)”) in accordance with each client’s designated investment
objective(s). In such situations, the Independent Manager(s) will have day-to-day
responsibility for the active discretionary management of the allocated assets. Brighton
Jones will continue to render investment supervisory services to the client relative to the
ongoing monitoring and review of account performance, asset allocation, and client
investment objectives. The investment management fees charged by the designated
Independent Manager(s) are exclusive of, and in addition to, Brighton Jones’ ongoing
investment advisory fee, subject to the terms and conditions of a separate agreement
between the client and the Independent Manager(s). Brighton Jones’ advisory fee is set
forth in the fee schedule at Item 5.
LENORA FAMILY OFFICE SERVICES
Brighton Jones offers comprehensive family wealth and legacy planning for ultra-high-net-
worth clients through its Lenora Family Office services.
Richer Life Legacy Plan. Lenora Family Office clients receive assistance with defining
family values, purpose, and passion plans, as well as structuring a holistic view of wealth
through cash flow planning, public and private investment strategy, tax planning, and
evaluation of debt and leverage. Additionally, Brighton Jones provides multigenerational
planning and estate planning support, including the development of base estate documents
such as revocable living trusts, pour-over wills, medical and financial powers of attorney,
and estate tax planning.
Administrative Services. Lenora Family Office clients have the option to receive mutually
agreed-upon administrative services, including bill payment services. These services may
include assembling and initiating bill payments, transaction booking, and reconciling bank
statements. Clients remain responsible for reviewing and approving all disbursements.
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Discretionary Investment Management Services. Lenora Family Office clients have the
option to delegate to Brighton Jones full discretionary authority over the investment and
reinvestment of the client’s securities accounts. These services are subject to the terms and
conditions of a separate addendum to the client’s Lenora Family Office Services
Consulting agreement. Brighton Jones may buy, sell, trade and allocate in and among
stocks, bonds, mutual funds, exchange traded funds, cash / cash equivalents, sub-advisory
accounts, investment subdivisions within variable annuity products, accounts with
independent investment managers and/or programs (with or without discretion, depending
upon the independent investment manager or program) and other securities or contracts
relating to the same, on margin (only if written authorization by the client has been granted)
or otherwise, consistent with the client’s then-current circumstances and investment
objectives. As indicated in Item 16 below, clients receiving discretionary management
may, at any time, impose reasonable restrictions on Brighton Jones’ discretionary
authority.
OPENPLAN INDIVIDUAL FINANCIAL PLANNING (IFP) SERVICES
Brighton Jones, through OpenPlan, provides initial and ongoing strategic wealth
management services consisting of: financial planning and consulting; optional
discretionary investment management; and continuous monitoring as part of its IFP
services for clients starting their wealth management journey. These services are provided
on a fee-only basis, subject to the terms and conditions of an agreement between OpenPlan
and the client. Unlike Brighton Jones’ PCFO service, OpenPlan clients are primarily
responsible for the execution of the investment strategy provided by OpenPlan advisors.
Financial Planning and Consulting Services. OpenPlan provides financial planning
services (including investment and non-investment related matters, such estate planning,
insurance planning, taxes, real estate, cash flow planning, etc.). Before engaging us to
provide planning services, clients are generally required to enter into an agreement with us
setting forth the terms and conditions of the engagement (including termination),
describing the scope of the services to be provided, and the portion of the fee that is due
from the client prior to OpenPlan commencing services. Please see Item 8 below for
discussion on certain limitations applicable to financial planning and consulting services.
Discretionary Investment Management Services. Clients have the option to delegate
discretionary investment management and execution of the investment plan to OpenPlan
for a portion or all their assets for which OpenPlan provides financial planning and
consulting services. These services are subject to the terms and conditions of a separate
agreement, and a separate fee for the assets under management. Clients acknowledge that
any assets for which OpenPlan is not specifically delegated as having discretionary
investment management over, are considered Excluded Assets, and not subject to
additional fees. As indicated in Item 16 below, clients receiving discretionary management
may, at any time, impose reasonable restrictions on Brighton Jones’ discretionary
authority.
Annual Monitoring and Reporting Services. All IFP clients are provided access to
eMoney, a third party financial planning software, so that they may continuously monitor
portfolio performance. On an annual basis, or as specifically requested by the client,
OpenPlan reviews client asset allocation as compared to client investment objectives. For
assets which the client has delegated discretionary authority, OpenPlan periodically
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executes or recommends execution of account transactions based upon such reviews. The
client acknowledges and understands that with respect to the Excluded Assets, our service
is limited to reporting services only and does not include investment management, review,
or monitoring services, nor investment recommendations or advice. As such, the client,
and not OpenPlan, shall be exclusively responsible for the investment performance of the
Excluded Assets. In the event the client desires that we provide discretionary investment
management services with respect to the Excluded Assets, the client may engage us to do
so for a separate and/or additional fee pursuant to the terms and conditions of a separate
agreement between us and the client.
OPENPLAN RETIREMENT PLAN ADVISORY (RPA) SERVICES
Brighton Jones, through OpenPlan, provides retirement plan consulting/management
services, pursuant to which it assists sponsors of pooled employer and self-directed
retirement plans organized under the Employee Retirement Security Act of 1974
(“ERISA”). The terms and conditions of the engagement shall be set forth in an agreement
between OpenPlan and the plan sponsor.
Retirement Plan Consulting/Management Services. If the plan sponsor engages the
OpenPlan in an ERISA Section 3(21) capacity, OpenPlan will, on a non-discretionary
basis, assist with the selection and/or monitoring of investment options (generally open-
end mutual funds and exchange traded funds) from which plan participants shall choose in
self-directing the investments for their individual plan retirement accounts. If the plan
sponsor chooses to engage OpenPlan in an ERISA Section 3(38) capacity, OpenPlan will
either provide the same services as described above, or will: create specific asset allocation
models that OpenPlan manages on a discretionary basis, which plan participants may
choose in managing their individual retirement account; and/or modify the investment
options made available to plan participants on a discretionary basis.
Financial Wellness Consulting. OpenPlan also provides Financial Wellness seminars to
a retirement plan’s participating employees on issues such as educational funding, life
insurance coverage, estate planning, retirement planning, and recent developments in the
financial services industry or regulations. The number and frequency of the seminars is
subject to negotiations between OpenPlan and the employer. Generally, before engaging
OpenPlan to provide Financial Wellness Consulting services, clients are required to enter
into an RPA agreement with us setting forth the terms and conditions of the engagement.
In some cases, we offer Financial Wellness Consulting services to non-RPA clients, subject
to the terms and conditions of a standalone agreement.
OTHER FINANCIAL SERVICES PROVIDED BY BRIGHTON JONES AND AFFILIATES
Brighton Jones provides financial planning and related consulting services regarding non-
investment related matters, such as estate planning, tax planning, insurance, etc. Brighton
Jones does not serve as an attorney or insurance agency, and no portion of its services
should be construed as legal or insurance brokerage services. Accordingly, Brighton Jones
does not prepare estate planning documents or sell insurance products. Brighton Jones in
certain cases recommends the services of other professionals for certain non-investment
implementation purpose (i.e. attorneys, accountants, insurance agents, etc.) including
certain of Brighton Jones representatives in their separate and individual capacities as
Certified Public Accountants or licensed attorneys as described in Item 10.C below.
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Clients are under no obligation to engage the services of any recommended professionals.
The client retains absolute discretion over all implementation decisions and is free to accept
or reject any recommendation from Brighton Jones. If the client engages any recommended
professional, and a dispute arises thereafter relative to the engagement, the client agrees to
seek recourse exclusively from and against the engaged professional. At all times, the
engaged licensed professional(s) (i.e. attorney, accountant, insurance agent, etc.), and not
Brighton Jones, shall be responsible for the quality and competency of the services
provided.
through Brighton Jones. Brighton Jones offers
Tax Preparation Services
comprehensive tax preparation and filing services. Brighton Jones charges clients a
separate fee (fixed or hourly) for tax preparation services, depending upon the scope and
complexity of the services required. To the extent that a client engages Brighton Jones to
provide such services, the client shall execute a separate agreement or an addendum to their
PCFO services agreement which will detail the services to be provided and the separate fee
paid by the client for those services.
Corporate Transparency Act (CTA) Filing Services through Brighton Jones. Upon
the client’s written request, Brighton Jones may arrange to support Client’s compliance
with the Corporate Transparency Act (“CTA”). Such services may be provided by Brighton
Jones at an additional cost and under the terms and conditions of a separate agreement or
an addendum to their PCFO services agreement.
Private Investments through Lenora Capital. Lenora Capital, LLC (“Lenora Capital”)
is a wholly owned subsidiary of Brighton Jones. Lenora Capital is the manager of various
private funds for which Brighton Jones serves as investment adviser. Brighton Jones, in
its capacity as investment adviser to advisory clients, recommends that certain clients
invest in private funds managed by Lenora Capital. For additional information about this
conflict of interest, please refer to Item 5 and 10 below.
Real Estate Consulting Services. We offer real estate consulting services that includes
manager selection and due diligence, investment review and property due diligence and
1031 exchange identification and administration services, investment and performance
monitoring and reinvestment planning. These consulting services are provided for an
additional fee that is specified in an addendum to the client agreement. Because Brighton
Jones may earn compensation from real estate consulting services that will exceed the fee
that Brighton Jones would earn under its standard asset-based fee schedule referenced in
Item 5 below, the recommendation that a client engage Brighton Jones for real estate
consulting services presents a conflict of interest and an incentive to recommend that
clients engage Brighton Jones for real estate consulting services over firms that Brighton
Jones does not have a financial interest in. Clients are free to engage Brighton Jones for
real estate consulting services or decline our recommendation, as they wish.
Private Debt and Income Fund. Brighton Jones intends to manage a registered private
debt and income fund that seeks diversified exposure to private credit markets, including
direct corporate loans and asset-based loans and offers redemptions on a quarterly basis of
up to 5% of the fund’s net asset value. For additional information about this conflict of
interest, please refer to Item 5 and 10 below.
BPC REIT and Blueprint Capital Services. Brighton Jones is the majority owner of
Blueprint Capital Services, LLC (“Blueprint”), the manager of the BPC REIT. Blueprint
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provides management services on a fee basis to the BPC REIT. For additional information
on this conflict of interest, please refer to Item 10 below.
Estate Planning Services through 2030 Law. Certain of Brighton Jones’ supervised
persons are also, in their separate and individual capacities, licensed attorneys. These
individuals offer their legal services, as attorneys of 2030 Law, separate and apart from
Brighton Jones. Clients with a net worth over $15 million may engage 2030 Law to provide
legal services subject to the terms and conditions of a separate agreement and service fee.
For additional information on this conflict of interest, please refer to Item 10 below.
Other Estate Planning Services through Brighton Jones. Brighton Jones utilizes
Wealth, Inc. as part of our commitment to providing comprehensive estate planning
services, enabling clients to effectively manage their legacy and ensure their wishes are
carried out according to their preferences. Resources offered by Wealth, Inc. include,
without limitation, creation of estate planning documents from templates and forms for
revocable trusts, pour-over wills, last will and testaments, financial power of attorneys,
advance health care directives, guardianship nominations, deed transfers through the
attorney consultation feature, and gift and estate tax projections with a visual report. Clients
may engage these services according to the terms and conditions specified in a separate
addendum to their client service agreement. Services are subject to a one-time only fee
which is variable depending on the complexity of the client’s needs. In these engagements,
Brighton Jones may be granted view-only access to a client’s estate planning progress, but
the underlying legal and estate planning services will be provided by Wealth.com or one
or more of the platform’s engaged professionals.
C. Brighton Jones shall provide investment advisory or management services specific to the
needs of each client. Before providing investment advisory or management services, an
investment adviser representative will ascertain each client’s investment objective(s).
Thereafter, Brighton Jones shall allocate and/or recommend that the client allocate
investment assets consistent with the designated investment objective(s). The client may,
at any time, impose reasonable restrictions, in writing, on Brighton Jones’ services.
We are restating here, in plain English, what it means for us to be a fiduciary to you.
When acting as your investment adviser, we are acting as your fiduciary. As such, we have
duties of care and of loyalty to you and are subject to obligations imposed on us by the
federal and state securities laws. As a result, you have certain rights that cannot be waived
or limited by any contracts between you and us. Nothing in our client agreement with you
should be interpreted as a limitation of our fiduciary obligations under federal and state
securities laws or as a waiver of any nonwaivable rights that you possess.
Our existing form of investment management agreements contain provisions about limited
circumstances in which we will not be liable to you. Those provisions do not prevent you
from asserting that we have not met our fiduciary obligations if you in fact believe that we
have not.
D. Brighton Jones does not participate in or sponsor a wrap fee program.
E. As of December 31, 2024, Brighton Jones had $ 14,881,717,560in assets under
management on a discretionary basis and $ 105,382,924in assets under management on a
non-discretionary basis.
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Fees and Compensation
Item 5
A.
BRIGHTON JONES PERSONAL CFO (PCFO) FEES
Brighton Jones’ annual investment advisory fee shall include: 1) financial planning and
consulting services; 2) discretionary investment management services; and 3) continuous
monitoring and reporting services. In the event that the client requires extraordinary
planning and/or consultation services (to be determined in the sole discretion of Brighton
Jones), we may determine to charge for such additional services, the dollar amount of
which shall be set forth in a separate written notice to the client.
Brighton Jones’ annual fee for PCFO services generally ranges between 0.35% and 1.25%
of total assets benefiting from Brighton Jones’ financial planning and consulting and/or
discretionary investment management services. This generally will apply to a client’s entire
investable net worth, except those assets that have been specifically designated as Excluded
Assets. Brighton Jones generally imposes a minimum annual fee of $10,000. For clients
whose circumstances involve greater complexity (such as broader balance sheet oversight,
advanced estate or tax planning needs, or substantial investable assets) Brighton Jones may
impose a higher minimum fee. Any such increased minimum will be determined at our
discretion and communicated clearly to the client prior to engagement. All fees are subject
to negotiation.
Brighton Jones’ fee shall vary depending upon various objective and subjective factors,
including but not limited to: the representative assigned to the account, the amount of assets
to be invested, the complexity of the engagement, the anticipated number of meetings and
servicing needs, related accounts, future earning capacity, anticipated future additional
assets, and negotiations with the client. As a result, similar clients could pay different fees,
which will correspondingly impact a client’s net account performance. Moreover, the
services to be provided by Brighton Jones to any particular client could be available from
other advisers at lower fees. All clients and prospective clients should be guided
accordingly.
Depending upon perceived or anticipated market conditions/events (there being no
guarantee that such anticipated market conditions/events will occur), Brighton Jones may
maintain cash and cash equivalent positions (such as money market funds) for defensive,
liquidity, and other purposes. Unless otherwise agreed in writing, all such cash positions
are included as part of assets under management for purposes of calculating Brighton
Jones’ investment advisory fee. Similarly, the value of any accrued interest and accrued
dividends will be included as part of assets under management for purposes of calculating
Brighton Jones’ investment advisory fee.
LENORA FAMILY OFFICE FEES
Fees for our family wealth and legacy planning services begin at $62,500 per calendar
quarter, billed in advance. These fees are subject to an annual adjustment on the anniversary
of the agreement’s effective date to account for changes in the Consumer Price Index for
All Urban Consumers (CPI-U), as published by the U.S. Bureau of Labor Statistics or a
successor index. The adjustment is based on the percentage change in the CPI-U over the
prior 12 months. Clients who pay Lenora Family Office fees will also receive discretionary
investment management services if they so desire.
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OPENPLAN INDIVIDUAL FINANCIAL PLANNING (IFP) FEES
OpenPlan charges a fixed fee for its: 1) financial planning and consulting services; and 2)
continuous monitoring and reporting services. This includes an implementation fee of
$2,500 and a monthly monitoring fee of $150. Fees are negotiable.
OpenPlan’s annual discretionary investment management fee generally ranges between
0.50% - 0.95% of total assets placed under our management, paid quarterly, in advance,
based upon the market value of the assets on the last business day of the previous quarter,
including any accrued interest. We may, at our discretion, charge a lower fee. This fee
only applies to clients who opt in to OpenPlan’s discretionary investment management
service and applies only to the assets the client has specifically requested this service for
in writing. The services to be provided by OpenPlan to any particular client could be
available from other advisers at lower fees. All clients and prospective clients should be
guided accordingly.
OPENPLAN RETIREMENT PLAN ADVISORY (RPA) FEES
OpenPlan also provides retirement consulting / management services, pursuant to which it
assists sponsors of self-directed retirement plans with the selection and/or monitoring of
investment alternatives from which plan participants shall choose in self-directing the
investments for their individual plan retirement accounts.
The terms and conditions of the retirement plan / pension consulting services engagement,
including the negotiable fee, shall be set forth in an agreement between OpenPlan and the
plan sponsor.
OpenPlan charges Financial Wellness Consulting Fees, which vary from engagement to
engagement. Typically, these engagements involve a fixed fee (generally ranging between
$5,000 and $25,000) and an hourly component (generally ranging between $150 and $300
per hour) subject to the terms and conditions of the agreement between the client and
OpenPlan. The total fees for Financial Wellness Consulting services will vary depending
on the number of seminars, length of the seminars, the number of employees participating
in the program and the professional providing the service.
B. PCFO clients may elect to have Brighton Jones’ advisory fees and any other fees deducted
from their custodial account. The applicable form of agreement between Brighton Jones
and the client, and the custodial/clearing agreement may authorize the custodian to debit
the client’s account for the amount of Brighton Jones’ investment advisory fee and to
directly remit that fee to Brighton Jones. In the limited event that Brighton Jones bills the
client directly, payment is due upon receipt of Brighton Jones’ invoice.
IFP clients who have determined to engage OpenPlan for financial planning and consulting
services only, monthly fees are paid using an unaffiliated third-party payment processor,
Stripe. IFP clients who have engaged OpenPlan for discretionary investment management
services, clients may elect to have OpenPlan’s investment management fees and any other
fees deducted from their custodial account. The applicable form of agreement between
OpenPlan and the client, and the custodial/clearing agreement may authorize the custodian
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to debit the client’s account for the amount of OpenPlan’s investment advisory fee and to
directly remit that fee to OpenPlan. In the limited event that OpenPlan bills the client
directly, payment is due upon receipt of OpenPlan’s invoice.
RPA clients typically negotiate OpenPlan fee terms and payment methods with their
retirement plan sponsor.
PCFO clients who request tax preparation services pay an annual fee based on the scope
and complexity of the required work. The fee amount is agreed upon between Brighton
Jones and the client and debited from a client account in four quarterly fee installments.
C. As discussed below, unless the client directs otherwise or an individual client’s
circumstances require, Brighton Jones shall generally recommend that Fidelity Investments
(“Fidelity”) serve as the broker-dealer/custodian for client investment management assets.
Broker-dealers such as Fidelity charge brokerage commissions and/or transaction fees for
effecting certain securities transactions. In addition, client accounts may invest in mutual
funds (including money market funds), ETFs and private investment funds that have
various internal fees and expenses (i.e. management fees and potentially carried interest),
which are paid by these funds but ultimately borne by clients as a fund shareholder. The
fees charged by the applicable broker-dealer/custodian, and the internal fees and expenses
imposed at the fund level, are in addition to Brighton Jones’ investment advisory fees
referenced in this Item 5.
D. Brighton Jones’ annual investment advisory fee shall be prorated and paid quarterly, in
advance, based upon the market value of the assets on the last business day of the previous
quarter, including any cash, accrued interest and accrued dividends. Investments that are
not managed on a discretionary basis (such private investment funds and private placement
REITs and held away accounts where we do not have log-in credentials) will generally be
valued for billing purposes by Brighton Jones in good faith using the most recently received
valuations from the client or the investment sponsor. The current value of these assets could
potentially be significantly more or less than the client or sponsor provided value. The
applicable form of agreement between Brighton Jones and the client will continue in effect
until terminated by either party by written notice in accordance with the terms of such
agreement.
Upon termination, Brighton Jones shall refund any unearned portion of the advance
advisory fee based upon the number of days that services were provided during the final
billing quarter (as applicable). Fees collected for completed tax preparation engagements
will not be refunded, and the full remaining balance must be paid prior to termination.
E. Neither Brighton Jones, nor its representatives accept compensation from the sale of
securities or other investment products.
Affiliated funds. Clients who invest in funds sponsored by Brighton Jones or its affiliates
will pay both investment advisory fees to Brighton Jones and the fees that are specified in
the marketing and offering documentation for the relevant funds. Private investment funds
pay management fees to Brighton Jones and carried interest to Lenora Capital. Registered
funds pay management fees to Brighton Jones. The additional layer of fees we or our
affiliates are entitled to receive creates a conflict of interest and incentive to recommend
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that clients invest in affiliated funds over unaffiliated funds where we or our affiliates will
not receive fund-level fees. We seek to mitigate this conflict by investing clients in
affiliated funds on a nondiscretionary basis and making only investments that meet the due
diligence standards we apply to unaffiliated investments. In addition, when a new fund is
offered, we will seek to charge fees we believe are similar to those charged by unaffiliated
funds.
Item 6
Performance-Based Fees and Side-by-Side Management
Brighton Jones does not charge any performance fees for its PCFO offering. OpenPlan
does not charge performance fees for its IFP or RPA offerings. Lenora Capital collects
carried interest on the performance of private investment funds. The structure and payment
of the carried interest to an affiliate of Brighton Jones is a conflict of interest in that the
carried interest could encourage Brighton Jones to make riskier or more speculative
investments than it otherwise would in the absence of a performance-fee arrangement.
Certain of Brighton Jones’ employees invest in Lenora Capital funds and therefore are
exposed to the same risks brought about by performance-based fees as Brighton Jones
clients who have invested in the fund.
Performance-based fees, such as carried interest, may only be offered to clients who meet
one of the following criteria:
• A natural person who or a company that immediately after entering into the
contract has at least $1,100,000 under the management of the investment adviser;
• A natural person who or a company that the investment adviser entering into the
contract (and any person acting on his behalf) reasonably believes, immediately
before entering into the contract, either:
o
o Has a net worth (together, in the case of a natural person, with assets held
jointly with a spouse, excluding principal residence) of more than
$2,200,000, at the time the contract is entered into; or
Is a qualified purchaser as defined in section 2(a)(51)(AA) of the
Investment Company Act of 1940 (15 U.S.C. 80a-2(51)(A)) at the time
the contract is entered into; or
• A natural person who immediately before entering into the contract is:
o An executive officer, director, trustee, general partner, or person serving
in similar capacity of the investment adviser; or
o An employee of the investment adviser (other than an employee
performing solely clerical, secretarial, or administrative functions with
regard to the investment adviser) who, in connection with his or her regular
functions or duties, participates in the investment activities of such
investment adviser, provided that such employee has been performing
such functions and duties for or on behalf of the investment adviser, or
substantially similar functions or duties for or on behalf of another
company for at least 12 months.
Item 7
Types of Clients
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Brighton Jones’ clients generally include: individuals, high net worth individuals, pooled
investment vehicles, pension and profit sharing plans, charitable organizations, business
entities, and trusts. For PCFO clients, Brighton Jones generally requires a minimum
quarterly fee of $2,500.00. Certain clients with more complex financial situations may be
subject to minimum quarterly fees that are substantially greater than this amount. Brighton
Jones may, in its sole discretion, waive or reduce its minimum quarterly fee.
OpenPlan’s clients generally include individuals, business entities, and trusts. For clients
who engage OpenPlan for investment management services, there is generally not a
minimum account size or quarterly fee requirement. For financial planning and consulting
clients, there is generally a monthly maintenance fee of $150.
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
A. Brighton Jones may utilize the following methods of security analysis:
•
•
•
Fundamental – (analysis performed on historical and present data,
with the goal of making financial forecasts)
Technical – (analysis performed on historical and present data,
focusing on price and trade volume, to forecast the direction of
prices)
Cyclical – (analysis performed on historical relationships between
price and market trends, to forecast the direction of prices)
Brighton Jones may utilize the following investment strategies when implementing
investment advice given to clients:
Long Term Purchases (securities held at least a year)
Short Term Purchases (securities sold within a year)
•
•
• Margin Transactions (use of borrowed assets to purchase financial instruments)
•
Options (contract for the purchase or sale of a security at a predetermined price
during a specific period of time)
Investment Risk. Investing in securities involves risk of loss that clients must be prepared
to bear, including the loss of principal investment. Past performance may not be indicative
of future results. Different types of investments involve varying degrees of risk, and it
should not be assumed that future performance of any specific investment or investment
strategy (including the investments and/or investment strategies recommended or
undertaken by Brighton Jones) will be profitable or equal any specific performance
level(s).
Investment strategies such as asset allocation, diversification, or rebalancing do not assure
or guarantee better performance and cannot eliminate the risk of investment losses. There
is no guarantee that a portfolio employing these or any other strategy will outperform a
portfolio that does not engage in such strategies. While asset values may increase and client
account values could benefit as a result, it is also possible that asset values may decrease
and client account values could suffer a loss.
Investors generally face the following types of investment risks:
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•
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate.
For example, when interest rates rise, yields on existing bonds become less attractive,
causing their market values to decline.
• Market Risk: The price of a security, bond, or mutual fund may drop in reaction to
tangible and intangible events and conditions. This type of risk may be caused by
external factors independent of the fund’s specific investments as well as due to the
fund’s specific investments. Additionally, each security’s price will fluctuate based on
market movement and emotion, which may, or may not be due to the security’s
operations or changes in its true value. For example, political, economic and social
conditions may trigger market events which are temporarily negative, or temporarily
positive.
•
Inflation Risk: When any type of inflation is present, a dollar today will not buy as much
as a dollar next year, because purchasing power is eroding at the rate of inflation.
• Reinvestment Risk: This is the risk that future proceeds from investments may have to
be reinvested at a potentially lower rate of return (i.e. interest rate). This primarily relates
to fixed income securities.
• Liquidity Risk: Liquidity is the ability to readily convert an investment into cash.
Generally, assets are more liquid if many traders are interested in a standardized product.
For example, Treasury Bills are highly liquid, while real estate properties are not.
• Financial Risk: Excessive borrowing to finance a business’ operations increases the risk
of profitability, because the company must meet the terms of its obligations in good times
and bad. During periods of financial stress, the inability to meet loan obligations may
result in bankruptcy and/or a declining market value.
Private Investment Funds. Brighton Jones recommends that certain clients invest in
affiliated and unaffiliated private investment funds. Brighton Jones’ role relative to the
unaffiliated private investment funds shall be limited to its initial and ongoing due diligence
and investment monitoring services. If a client determines to become an investor in a
private fund, then unless otherwise agreed, the amount of assets invested in any such
private fund will be included as part of “assets under management” for purposes of
Brighton Jones calculating its investment advisory fee. Brighton Jones’ clients are under
absolutely no obligation to consider or make an investment in any affiliated or unaffiliated
private investment fund.
Private investment funds and private placements generally involve various risk factors,
including, but not limited to, potential for complete loss of principal, liquidity constraints
and lack of transparency, a complete discussion of which is set forth in each fund’s offering
documents, which will be provided to each client for review and consideration. Unlike
liquid investments, private investment funds and private placements do not provide daily
liquidity or pricing. Each prospective client investor will be required to complete a
Subscription Agreement or similar offering document, pursuant to which the client shall
establish that he/she is qualified for investment in the fund or private placement security
and acknowledges and accepts the various risk factors that are associated with such an
investment.
Retirement Plan Rollovers. A client or prospective client leaving an employer typically
has four options regarding an existing retirement plan (and may engage in a combination
of these options): (i) leave the money in the former employer’s plan, if permitted, (ii) roll
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over the assets to the new employer’s plan, if one is available and rollovers are permitted,
(iii) roll over to an Individual Retirement Account (“IRA”), or (iv) cash out the account
value (which could, depending upon the client’s age, result in adverse tax consequences).
If Brighton Jones recommends that a client roll over their retirement plan assets into an
account to be managed by Brighton Jones, such a recommendation creates a conflict of
interest if Brighton Jones will earn an advisory fee on the rolled over assets. No client is
under any obligation to roll over retirement plan assets to an account managed by Brighton
Jones.
ERISA / IRC Fiduciary Acknowledgment. When Brighton Jones provides investment
advice to a client regarding the client’s retirement plan account or individual retirement
account, it does so as a fiduciary within the meaning of Title I of the Employee Retirement
Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable,
which are laws governing retirement accounts. The way Brighton Jones makes money
creates some conflicts with client interests, so Brighton Jones complies with impartial
conducts standards that requires it to act in the client’s best interest and not put its interests
ahead of the client’s.
Under the impartial conducts standards, Brighton Jones must:
• Meet a professional standard of care when making investment recommendations
(give prudent advice);
its financial
interests ahead of
the client’s when making
• Never put
recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
•
Follow policies and procedures designed to ensure that Brighton Jones gives
advice that is in the client’s best interest;
• Charge no more than is reasonable for Brighton Jones’ services; and
• Give the client basic information about conflicts of interest.
Use of Mutual Funds and Exchange Traded Funds. While Brighton Jones may
recommend allocating investment assets to mutual funds that are not available directly to
the public, Brighton Jones may also recommend that clients allocate investment assets to
publicly available mutual funds and exchange traded funds (“ETFs”) that the client could
obtain without engaging Brighton Jones as an investment adviser. However, if a client or
prospective client determines to allocate investment assets to publicly available mutual
funds and ETFs without engaging Brighton Jones as an investment adviser, the client or
prospective client would not receive the benefit of Brighton Jones’ initial and ongoing
investment advisory services.
Other mutual funds, such as those issued by Dimensional Fund Advisors (“DFA”), are
generally only available through registered investment advisers. Brighton Jones may
allocate client investment assets to DFA mutual funds. Therefore, upon the termination of
Brighton Jones’ services to a client, restrictions regarding transferability and/or additional
purchases of, or reallocation among DFA funds will apply. Brighton Jones’ Chief
Compliance Officer remains available to address any questions that a client or prospective
client may have regarding the above.
Portfolio Activity. Brighton Jones has a fiduciary duty to provide services consistent with
the client’s best interest. As part of its investment advisory services, Brighton Jones will
review client portfolios on an ongoing basis to determine if any changes are necessary
15
based upon various factors, including, but not limited to, investment performance, fund
manager tenure, style drift, account additions/withdrawals, and/or a change in the client’s
investment objective. Based upon these factors, there may be extended periods of time
when Brighton Jones determines that changes to a client’s portfolio are neither necessary
nor prudent. Clients nonetheless remain subject to the fees described in Item 5 below during
periods of account inactivity.
Non-Discretionary Service Limitations. Clients that determine to engage Brighton Jones
on a non-discretionary investment advisory basis must be willing to accept that Brighton
Jones cannot effect any account transactions without obtaining prior consent to such
transaction(s) from the client. Thus, in the event that Brighton Jones would like to make a
transaction for a client’s account (including in the event of an individual holding or general
market correction), and the client is unavailable, Brighton Jones will be unable to effect
the account transaction(s) (as it would for its discretionary clients) without first obtaining
the client’s consent.
Limitations of Financial Planning and Non-Investment Consulting/Implementation
Services. As indicated above, Brighton Jones may be engaged to provide financial
planning and related consulting services. Neither Brighton Jones nor its investment adviser
representatives assist clients with the implementation of any financial plan, unless they
have agreed to do so in writing. Unless otherwise agreed, Brighton Jones does not monitor
a client’s financial plan, and it is the client’s responsibility to revisit the financial plan with
Brighton Jones, if desired.
Client Obligations. Brighton Jones will not be required to verify any information received
from the client or from the client’s other professionals and is expressly authorized to rely
on the information in its possession. Clients are responsible for promptly notifying
Brighton Jones if there is ever any change in their financial situation or investment
objectives so that Brighton Jones can review, and if necessary, revise its previous
recommendations or services.
B. Every method of analysis has its own inherent risks. To perform an accurate market
analysis Brighton Jones must have access to current/new market information. Brighton
Jones has no control over the dissemination rate of market information; therefore,
unbeknownst to Brighton Jones, certain analyses may be compiled with outdated market
information, severely limiting the value of Brighton Jones’ analysis. Furthermore, an
accurate market analysis can only produce a forecast of the direction of market values.
There can be no assurances that a forecasted change in market value will materialize into
actionable and/or profitable investment opportunities.
Brighton Jones’ primary investment strategies – Long Term Purchases and Short-Term
Purchases – are fundamental investment strategies. However, every investment strategy
has its own inherent risks and limitations. For example, longer term investment strategies
require a longer investment time period to allow for the strategy to potentially develop.
Shorter term investment strategies require a shorter investment time period to potentially
develop but, as a result of more frequent trading, may incur higher transactional costs when
compared to a longer-term investment strategy.
In addition to the fundamental investment strategies discussed above, Brighton Jones may
– on a case by case basis – also implement and/or recommend – use of margin and/or
16
options transactions. Each of these strategies has a high level of inherent risk. (See
discussion below).
Margin is an investment strategy with a high level of inherent risk. A margin transaction
occurs when an investor uses borrowed assets to purchase financial instruments. The
investor generally obtains the borrowed assets by using other securities as collateral for the
borrowed sum. The effect of purchasing a security using margin is to magnify any gains or
losses sustained by the purchase of the financial instruments on margin.
To the extent that a client authorizes the use of margin, and margin is thereafter employed
by Brighton Jones in the management of the client’s investment portfolio, the market value
of the client’s account and corresponding fee payable by the client to Brighton Jones will
be increased as discussed above under Item 5. As a result, in addition to understanding
and assuming the additional principal risks associated with the use of margin, clients
authorizing margin are advised of the conflict of interest whereby the client’s decision to
employ margin will correspondingly increase the management fee payable to Brighton
Jones. Accordingly, the decision as to whether to employ margin is left totally to the
discretion of client.
The use of options transactions as an investment strategy involves a high level of inherent
risk. Option transactions establish a contract between two parties concerning the buying or
selling of an asset at a predetermined price during a specific period of time. During the
term of the option contract, the buyer of the option gains the right to demand fulfillment
by the seller. Fulfillment may take the form of either selling or purchasing a security
depending upon the nature of the option contract. Generally, the purchase or the
recommendation to purchase an option contract by Brighton Jones shall be with the intent
of offsetting/“hedging” a potential market risk in a client’s portfolio.
Although the intent of the options-related transactions that may be implemented by
Brighton Jones is to hedge against principal risk, certain of the options-related strategies
(i.e. straddles, short positions, etc.), may, in and of themselves, produce principal volatility
and/or risk. Thus, a client must be willing to accept these enhanced volatility and principal
risks associated with such strategies. In light of these enhanced risks, a client may direct
Brighton Jones, in writing, not to employ any or all such strategies for their accounts.
C. Currently, Brighton Jones primarily allocates client investment assets among various debt
(bonds and bond funds) and fixed income securities, individual equities, mutual funds,
and/or ETFs on a discretionary or non-discretionary basis in accordance with the client’s
designated investment objective(s). Brighton Jones may also allocate client investment
assets among one or more asset allocation strategies.
Brighton Jones may also allocate and/or recommend a client allocate investment assets in
Real Estate Investment Trusts (“REITs”). REITS are subject to risks generally associated
with investing in real estate, such as: possible declines in the value of real estate; adverse
general and local economic conditions; possible lack of availability of mortgage funds;
changes in interest rates; and environmental problems. In addition, REITs are subject to
certain other risks related specifically to their structure and focus such as: dependency upon
management skills; limited diversification; the risks of locating and managing financing
for projects; heavy cash flow dependency; possible default by borrowers; the costs and
potential losses of self-liquidation of one or more holdings; the possibility of failing to
17
maintain exemptions from securities registration; and, in many cases, relatively small
market capitalization, which may result in less market liquidity and greater price volatility.
than
that charged by other
Brighton Jones believes that its annual investment advisory fee is reasonable in relation to:
(1) the advisory services provided under the applicable form of agreement between the
client and Brighton Jones; and (2) the fees charged by other investment advisers offering
similar services/programs. However, Brighton Jones’ annual investment advisory fee may
be higher
investment advisers offering similar
services/programs. In addition to Brighton Jones’ annual investment advisory fee, the
client will also incur charges imposed directly at the mutual and ETF level (e.g.,
management fees and other fund expenses). Turnover Risk: Brighton Jones’ investment
programs may involve above-average portfolio turnover which could negatively impact
upon the net after-tax gain experienced by an individual client in a taxable account.
Item 9
Disciplinary Information
Brighton Jones has not been the subject of any disciplinary actions.
Other Financial Industry Activities and Affiliations
Item 10
A. Neither Brighton Jones, nor its representatives, are registered or have an application
pending to register, as a broker-dealer or a registered representative of a broker-dealer.
B. Neither Brighton Jones, nor its representatives, are registered or have an application
pending to register, as a futures commission merchant, commodity pool operator, a
commodity trading advisor, or a representative of the foregoing.
BPC REIT and Blueprint Capital Services. Because Brighton Jones and/or its affiliates
may earn compensation from the BPC REIT that will exceed the fee that Brighton Jones
would earn under its standard asset-based fee schedule referenced in Item 5 above, the
recommendation that a client become a BPC REIT investor presents a conflict of interest
and an incentive to recommend that clients invest in the BPC REIT over REITS that
Brighton Jones or its affiliates do not have a financial interest in. .
Lenora Capital, LLC and Affiliated Funds. As discussed under Item 5, Clients who
invest in funds sponsored by Brighton Jones or its affiliates will pay both investment
advisory fees to Brighton Jones and the fees that are specified in the marketing and offering
documentation for the relevant funds. Private investment funds directly or indirectly pay
management fees to Brighton Jones and carried interest to Lenora Capital. Registered
funds directly or indirectly pay management fees to Brighton Jones and carried interest to
Lenora Capital. The additional layer of fees we or our affiliates are entitled to receive
creates a conflict of interest and incentive to recommend that clients invest in affiliated
funds over unaffiliated funds where we or our affiliates will not receive fund-level fees.
We seek to mitigate this conflict by investing clients in affiliated funds on a
nondiscretionary basis and recommending only investments that meet the due diligence
standards we apply to unaffiliated investments. In addition, when a new fund is offered,
we will seek to charge fees we believe are similar to those charged by unaffiliated funds.
18
Prospective investors are advised to carefully consider the advisory fees and fund fees and
costs, as well as the resulting conflict of interest, prior to investment.
2030 Law. In the event that clients choose to engage these individuals to provide legal
services, services shall be provided through 2030 Law pursuant to a separate engagement.
We have a conflict of interest when we recommend that clients engage 2030 Law for legal
service and an incentive to recommend that clients engage 2030 Law over law firms that
are not owned by one of our supervised persons. Clients are free to engage 2030 Law or
decline our recommendation, as they wish.
ByAllAccounts Platform. In conjunction with the services provided by ByAllAccounts,
Inc., Brighton Jones may also provide periodic comprehensive reporting services, which
can incorporate all of the client’s investment assets including those investment assets that
are not part of the assets managed by Brighton Jones (the “Excluded Assets”). Brighton
Jones’ service relative to the Excluded Assets is limited to reporting services only, which
does not include investment implementation. Because Brighton Jones does not have trading
authority for the Excluded Assets, to the extent applicable to the nature of the Excluded
Assets (assets over which the client maintains trading authority), the client (and/or any
other investment professional involved in the management of those assets), and not
Brighton Jones, shall be exclusively responsible for directly implementing any
recommendations relative to the Excluded Assets. The client and/or their other advisors
that maintain trading authority, and not Brighton Jones, shall be exclusively responsible
for the investment performance of the Excluded Assets. Without limiting the above,
Brighton Jones shall not be responsible for any implementation error (timing, trading, etc.)
relative to the Excluded Assets. In the event the client desires that Brighton Jones provide
non-discretionary investment management services (whereby Brighton Jones would have
trading authority) with respect to the Excluded Assets, the client may engage Brighton
Jones to do so pursuant to the terms and conditions of the Investment Advisory Agreement
between Brighton Jones and the client.
RightCapital. The RightCapital platform also provides access to other types of
information, including financial planning concepts, which should not, in any manner
whatsoever, be construed as services, advice, or recommendations provided by OpenPlan.
Finally, OpenPlan shall not be held responsible for any adverse results a client may
experience if the client engages in financial planning or other functions available on the
RightCapital platform without OpenPlan’s assistance or oversight.
Wealth, Inc. Wealth, Inc. is a specialized third-party technology platform that Brighton
Jones employs exclusively for estate planning purposes. This platform is designed to assist
clients in organizing and managing their estate-related documents, assets, and beneficiary
information in a centralized and secure digital environment. Brighton Jones utilizes
Wealth.com as part of our commitment to enabling clients to effectively manage their
legacy and ensure their wishes are carried out according to their preferences. Any legal
services pertaining to this offering are provided by Wealth.com or one or more
professional(s) provided under the Wealth.com platform. Brighton Jones shall not be held
responsible for any adverse results a client may experience if the client engages in estate
planning or other functions available on the Wealth.com platform without Brighton Jones’
assistance or oversight.
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D. Brighton Jones does not receive, directly or indirectly, compensation from investment
advisers that it recommends or selects for its clients.
Item 11
Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
A. Brighton Jones maintains an investment policy relative to personal securities transactions.
This investment policy is part of Brighton Jones’ overall Code of Ethics, which serves to
establish a standard of business conduct for all of Brighton Jones’ Representatives that is
based upon fundamental principles of openness, integrity, honesty and trust, a copy of
which is available upon request.
In accordance with Section 204A of the Investment Advisers Act of 1940, Brighton Jones
also maintains and enforces written policies reasonably designed to prevent the misuse of
material non-public information by Brighton Jones or any person associated with Brighton
Jones.
As disclosed above, Brighton Jones and/or its affiliates have a financial interest in the
Funds. The terms and conditions for participation in the Funds, including management
fees, conflicts of interest, and risk factors, are set forth in the Funds’ offering documents.
B.
C. Brighton Jones and/or representatives of Brighton Jones may buy or sell securities that are
also recommended to clients. This practice may create a situation where Brighton Jones
and/or representatives of Brighton Jones are in a position to materially benefit from the
sale or purchase of those securities. Therefore, this situation creates a conflict of interest.
Practices such as “scalping” (i.e., a practice whereby the owner of shares of a security
recommends that security for investment and then immediately sells it at a profit upon the
rise in the market price which follows the recommendation) could take place if Brighton
Jones did not have adequate policies in place to detect such activities. In addition, this
requirement can help detect insider trading, “front-running” (i.e., personal trades executed
prior to those of Brighton Jones’ clients) and other potentially abusive practices.
Brighton Jones has a personal securities transaction policy in place to monitor the personal
securities transactions and securities holdings of each of Brighton Jones’ “Access Persons”.
Brighton Jones’ securities transaction policy requires that an Access Person of Brighton
Jones must provide the Chief Compliance Officer or his/her designee with a written report
of their current securities holdings within ten (10) days after becoming an Access Person.
Additionally, each Access Person must provide the Chief Compliance Officer or his/her
designee with a written report of the Access Person’s current securities holdings at least
once each twelve (12) month period thereafter on a date Brighton Jones selects.
Furthermore, Brighton Jones requires all employees and owners to report equity
transactions on a quarterly basis.
D. Brighton Jones and/or representatives of Brighton Jones may buy or sell securities, at or
around the same time as those securities are recommended to clients. This practice creates
a situation where Brighton Jones and/or representatives of Brighton Jones are in a position
to materially benefit from the sale or purchase of those securities. Therefore, this situation
creates a conflict of interest. As indicated above in Item 11.C, Brighton Jones has a personal
securities transaction policy in place to monitor the personal securities transaction and
securities holdings of each of Brighton Jones’ Access Persons.
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Item 12
Brokerage Practices
A. In the event that the client requests that Brighton Jones recommend a broker-
dealer/custodian for execution and/or custodial services (exclusive of those clients that may
direct Brighton Jones to use a specific broker-dealer/custodian), Brighton Jones generally
recommends that investment management accounts be maintained at Fidelity. Prior to
engaging Brighton Jones to provide investment management services, the client will be
required to enter into a formal agreement with Brighton Jones setting forth the terms and
conditions under which Brighton Jones shall manage the client’s assets, and a separate
custodial/clearing agreement with each designated broker-dealer/ custodian.
Factors that Brighton Jones considers in recommending Fidelity (or any other broker-
dealer/custodian to clients) include historical relationship with Brighton Jones, financial
strength, reputation, execution capabilities, pricing, research, and service. Although the
commissions and/or transaction fees paid by Brighton Jones’ clients shall comply with
Brighton Jones’ duty to seek best execution, a client may pay a commission that is higher
than another qualified broker-dealer might charge to effect the same transaction where
Brighton Jones determines, in good faith, that the commission/transaction fee is reasonable.
In seeking best execution, the determinative factor is not the lowest possible cost, but
whether the transaction represents the best qualitative execution, taking into consideration
the full range of a broker-dealer’s services, including, but not limited to, the value of
research provided, execution capability, commission rates, and responsiveness.
Accordingly, although Brighton Jones will seek competitive rates, it may not necessarily
obtain the lowest possible commission rates for client account transactions. The brokerage
commissions or transaction fees charged by the designated broker-dealer/custodian are
exclusive of, and in addition to, Brighton Jones’ investment advisory fee. Brighton Jones’
best execution responsibility is qualified if securities that it purchases for client accounts
are mutual funds that trade at net asset value as determined at the daily market close.
1. Fidelity Wealth Advisor Solutions® Program.
Brighton Jones participates in the Fidelity Wealth Advisor Solutions® Program, which
is a referral program designed to introduce high net worth investors to independent
registered investment advisors. Except for the fees discussed in Item 14 below,
Brighton Jones does not pay a fee to participate in the Wealth Advisor Solutions®
Program. Brighton Jones’ participation in the program may raise conflicts of interest
as described below, including that Brighton Jones is incentivized to recommend that
clients custody asset with Fidelity or its affiliates.
Non-Soft Dollar Research and Additional Benefits
Brighton Jones receives from Fidelity (and could potentially receive from other broker-
dealers, custodians, investment platforms, unaffiliated investment managers, vendors,
or fund sponsors) free or discounted support services and products. Certain of these
products and services assist Brighton Jones to better monitor and service client
accounts maintained at these institutions. The support services that Brighton Jones
obtains can include: investment-related research, pricing information and market data,
software and other technology that provide access to client account data, compliance
and/or practice management-related publications, discounted or free consulting
21
services, discounted or free gratis travel and attendance at conferences, meetings, and
other educational and/or social events, marketing support, computer hardware and/or
software and/or other products used by Brighton Jones in furtherance of its investment
advisory business operations.
Certain of the support services or products may assist Brighton Jones in managing and
administering client accounts. Others do not directly provide this assistance, but rather
assist Brighton Jones to manage and further develop its business enterprise. Brighton
Jones’ clients do not pay more for investment transactions effected or assets maintained
at Fidelity or other broker-dealers and custodians because of these arrangements. There
is no corresponding commitment made by Brighton Jones to any broker-dealer or
custodian or any other entity to invest any specific amount or percentage of client assets
in any specific mutual funds, securities or other investment products because of the
above arrangements.
Additional Benefits
Brighton Jones receives certain additional economic benefits (“Additional Benefits”)
from a broker-dealer/custodian, investment platform, and/or mutual fund sponsor
(collectively, the “Contributing Entities”) that may or may not be offered to Brighton
Jones again in the future. Specifically, the Additional Benefits include financial
contributions made by the Contributing Entities towards the cost of charitable and/or
marketing events sponsored by Brighton Jones. Each payment is non-recurring and
individually negotiated. Brighton Jones and the Contributing Entities have not entered
into any written agreement to govern the Additional Benefits. Brighton Jones has no
expectation that these Additional Benefits will be offered again; however, Brighton
Jones reserves the right to negotiate for these Additional Benefits in the future. The
Contributing Entities provide the Additional Benefits to Brighton Jones in their sole
discretion and at their own expense, and neither Brighton Jones nor its clients pay any
fees to the Contributing Entities to compensate for the Additional Benefits.
Trade Errors
Brighton Jones’ goal is to execute trades seamlessly and in the best interests of the
client. In the event a trade error occurs, Brighton Jones endeavors to identify the error
in a timely manner, correct the error so that the client’s account is in the position it
would have been had the error not occurred, and, after evaluating the error, assess what
action(s) might be necessary to prevent a recurrence of similar errors in the future.
Trade errors generally are corrected through the use of a “trade error” account or
similar account at the client’s custodian.
Corrections generally have a gain or loss resulting from market movement between the
time of the error and time of correction. Regarding errors corrected through a trade
error account at Fidelity, at the end of each quarter, gains and losses are netted. A net
gain will be sent to a charity of Fidelity’s choice. A net loss is the responsibility of
Brighton Jones. Conflicts of interest in maintaining a trade correction account are
mitigated by Brighton Jones’ policies and procedures designed to prevent and promptly
correct trade errors and the requirement that Fidelity approve the trade error correction.
2. As set forth in Item 12.A.1, Brighton Jones receives client referrals from Fidelity for
its participation in the Fidelity Wealth Advisor Solutions® Program. Please also refer
to Item 14.B. below for more information about this arrangement.
22
3. Directed Brokerage.
Brighton Jones does not generally accept directed brokerage arrangements (when a
client requires that account transactions be effected through a specific broker-dealer).
In such client directed arrangements, the client will negotiate terms and arrangements
for their account with that broker-dealer, and Brighton Jones will not seek better
execution services or prices from other broker-dealers or be able to “batch” the client’s
transactions for execution through other broker-dealers with orders for other accounts
managed by Brighton Jones. As a result, a client may pay higher commissions or other
transaction costs or greater spreads, or receive less favorable net prices, on transactions
for the account than would otherwise be the case.
In the event that the client directs Brighton Jones to effect securities transactions for
the client’s accounts through a specific broker-dealer, the client correspondingly
acknowledges that such direction may cause the accounts to incur higher commissions
or transaction costs than the accounts would otherwise incur had the client determined
to effect account transactions through alternative clearing arrangements that may be
available through Brighton Jones. Higher transaction costs adversely impact account
performance.
Transactions for directed accounts will generally be executed following the execution
of portfolio transactions for non-directed accounts.
B. To the extent that Brighton Jones provides investment management services to its clients,
the transactions for each client account generally will be effected independently, unless
Brighton Jones decides to purchase or sell the same securities for several clients at
approximately the same time. Brighton Jones may (but is not obligated to) combine or
“bunch” such orders to seek best execution, to negotiate more favorable commission rates
or to allocate equitably among Brighton Jones’ clients differences in prices and
commissions or other transaction costs that might have been obtained had such orders been
placed independently. Under this procedure, transactions will be averaged as to price and
will be allocated among clients in proportion to the purchase and sale orders placed for
each client account on any given day. Brighton Jones shall not receive any additional
compensation or remuneration as a result of such aggregation.
Item 13
Review of Accounts
A. For those clients to whom Brighton Jones provides wealth management services, account
reviews are conducted on an ongoing basis by Brighton Jones’ Principals and/or
representatives. All investment supervisory clients are advised that it remains their
responsibility to advise Brighton Jones of any changes in their investment objectives and/or
financial situation. All clients (in person or via telephone) are encouraged to review
financial planning issues (to the extent applicable), investment objectives and account
performance with Brighton Jones on an annual basis.
B. Brighton Jones may conduct account reviews on an other than periodic basis upon the
occurrence of a triggering event, such as a change in client investment objectives and/or
financial situation, market corrections and client request.
23
C. Clients are provided, at least quarterly, with written transaction confirmation notices and
regular written summary account statements directly from the broker-dealer/custodian
and/or program sponsor for the client accounts. Brighton Jones may also provide a written
periodic report summarizing account activity and performance.
Item 14
Client Referrals and Other Compensation
A. As referenced in Item 12.A.1 above, Brighton Jones receives certain benefits from Fidelity
including support services and/or products. Brighton Jones’ clients do not pay more for
investment transactions effected and/or assets maintained at Fidelity as a result of this
arrangement. There is no corresponding commitment made by Brighton Jones to Fidelity
or any other entity to invest any specific amount or percentage of client assets in any
specific mutual funds, securities or other investment products as a result of the above
arrangement.
B. If a client is introduced to Brighton Jones by either an unaffiliated or an affiliated solicitor,
Brighton Jones may pay that solicitor a referral fee in accordance with the requirements of
Rule 206(4)-1 of the Investment Advisers Act of 1940, as amended, and any corresponding
state securities law requirements. Any such referral fee shall be paid solely from Brighton
Jones’ investment advisory fee, and shall not result in any additional charge to the client.
If the client is introduced to Brighton Jones by an unaffiliated solicitor, the solicitor, at the
time of the solicitation, shall disclose the nature of their solicitor relationship, and shall
provide each prospective client with a copy of the written disclosure statement from the
solicitor to the client disclosing the terms of the solicitation arrangement between Brighton
Jones and the solicitor, including the compensation to be received by the solicitor from
Brighton Jones and the material conflicts of interest associated with the referral.
Fidelity Wealth Advisor Solutions®. In addition to the above, Brighton Jones participates
in the Fidelity Wealth Advisor Solutions® Program (the “WAS Program”), through which
Brighton Jones receives referrals from Strategic Advisers LLC (“Strategic Advisers”), a
registered investment adviser and Fidelity Investments company. Brighton Jones is
independent and not affiliated with Strategic Advisers or any Fidelity Investments
company. Strategic Advisers does not supervise or control Brighton Jones, and Strategic
Advisers has no responsibility or oversight for Brighton Jones’ provision of investment
management or other advisory services.
Under the WAS Program, Strategic Advisers acts as a solicitor for Brighton Jones, and
Brighton Jones pays referral fees to Strategic Advisers for each referral received based on
Brighton Jones’ assets under management attributable to each client referred by Strategic
Advisers or members of each client’s household. The WAS Program is designed to help
investors find an independent investment advisor, and any referral from Strategic Advisers
to Brighton Jones does not constitute a recommendation by Strategic Advisers of Brighton
Jones’ particular investment management services or strategies. More specifically,
Brighton Jones pays the following amounts to Strategic Advisers for referrals: the sum of
(i) an annual percentage of 0.10% of any and all assets in client accounts where such assets
are identified as “fixed income” assets by Strategic Advisers and (ii) an annual percentage
of 0.25% of all other assets held in client accounts. In addition, Brighton Jones has agreed
to pay Strategic Advisers an annual program fee of $50,000 to participate in the WAS
Program. These referral fees are paid by Brighton Jones and not the client.
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To receive referrals from the WAS Program, Brighton Jones must meet certain minimum
participation criteria, but Brighton Jones has been selected for participation in the WAS
Program as a result of its other business relationships with Strategic Advisers and its
affiliates, including Fidelity Brokerage Services, LLC (“FBS”). As a result of its
participation in the WAS Program, Brighton Jones has a conflict of interest with respect to
its decision to use certain affiliates of Strategic Advisers, including FBS, for execution,
custody and clearing for certain client accounts, and Brighton Jones has incentive to
suggest the use of FBS and its affiliates to its advisory clients, whether or not those clients
were referred to Brighton Jones as part of the WAS Program. Under an agreement with
Strategic Advisers, Brighton Jones has agreed that it will not charge clients more than the
standard range of advisory fees disclosed in this Form ADV 2A Brochure to cover
solicitation fees paid to Strategic Advisers as part of the WAS Program. Pursuant to these
arrangements, Brighton Jones has agreed not to solicit clients to transfer their brokerage
accounts from affiliates of Strategic Advisers or establish brokerage accounts at other
custodians for referred clients other than when Brighton Jones’ fiduciary duties would so
require, and Brighton Jones has agreed to pay Strategic Advisers a one-time fee equal to
0.75% of the assets in a client account that is transferred from Strategic Advisers affiliates
to another custodian; therefore, Brighton Jones has an incentive to suggest that referred
clients and their household members maintain custody of their accounts with affiliates of
Strategic Advisers, which presents a conflict of interest. However, participation in the
WAS Program does not limit Brighton Jones’ duty to select brokers on the basis of best
execution.
Item 15
Custody
Brighton Jones shall have the ability to have its advisory fee for each client debited by the
custodian on a quarterly basis. Clients are provided, at least quarterly, with written
transaction confirmation notices and regular written summary account statements directly
from the broker-dealer/custodian and/or program sponsor for the client accounts. Brighton
Jones may also provide a written periodic report summarizing account activity and
performance.
The account custodian does not verify the accuracy of Brighton Jones’ advisory fee
calculation. To the extent that Brighton Jones provides clients with periodic account
statements or reports, the client is urged to compare any statement or report provided by
Brighton Jones with the account statements received from the account custodian.
Brighton Jones engages in other practices and/or services on behalf of its clients that
require disclosure at the Custody section of Part 1 of Form ADV, which practices and/or
services are subject to an annual surprise CPA examination in accordance with the
requirements of Rule 206(4)-2 under the Investment Advisers Act of 1940.
Brighton Jones is also considered to have custody of its affiliated private funds. In
accordance with Rule 206(4)-2, Brighton Jones has retained an independent certified public
accounting firm that is a member of the Public Company Accounting Oversight board
(“PCAOB”) to conduct an annual audit of such funds’ financials. This audit will occur on
an annual basis, and audited financial statements will be delivered to all affiliated fund
investors within 120 days of the fund’s fiscal year-end.
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Item 16
Investment Discretion
The client can determine to engage Brighton Jones to provide investment advisory services
on a discretionary basis. Prior to Brighton Jones assuming discretionary authority over a
client’s account, the client shall be required to execute an agreement, naming Brighton
Jones as the client’s attorney and agent in fact, granting Brighton Jones full authority to
buy, sell, or otherwise effect investment transactions involving the assets in the client’s
name found in the discretionary account.
Clients who engage Brighton Jones on a discretionary basis may, at any time, impose
restrictions, in writing, on Brighton Jones’ discretionary authority (i.e. limit the
types/amounts of particular securities purchased for their account, exclude the ability to
purchase securities with an inverse relationship to the market, limit or proscribe Brighton
Jones’ use of margin, etc.).
Item 17
Voting Client Securities
A. Brighton Jones does not vote client proxies. Clients maintain exclusive responsibility for:
(1) directing the manner in which proxies solicited by issuers of securities owned by the
client shall be voted, and (2) making all elections relative to any mergers, acquisitions,
tender offers, bankruptcy proceedings or other type events pertaining to the client’s
investment assets. Brighton Jones will not be responsible, and each client has the right and
responsibility to take any action, and the right to initiate or pursue any legal proceeding
with respect to: transactions, securities or other investments held in the client’s account or
the issuers thereof. Brighton Jones is not obligated to render any advice or take any action
on a client’s behalf with respect to the above.
B. Clients will receive their proxies or other solicitations directly from their custodian. Clients
may contact Brighton Jones to discuss any questions they may have with a particular
solicitation.
Item 18
Financial Information
A. Brighton Jones does not solicit fees of more than $1,200, per client, six months or more in
advance.
B. Brighton Jones is unaware of any financial condition that is reasonably likely to impair its
ability to meet its contractual commitments relating to its discretionary authority over
certain client accounts.
C. Brighton Jones has not been the subject of a bankruptcy petition.
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