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Client Disclosure Brochure
(Part 2A of Form ADV)
January 21, 2026
Brilliant Advice, LLC
8044 Montgomery Road, Suite 700
Cincinnati, Ohio 45236
Telephone: 513-476-1970
www.brilliantadvice.net
This client disclosure brochure provides information about the qualifications and business practices of
Brilliant Advice, LLC (“Brilliant Advice”). This disclosure information should be carefully considered
before you become a client of Brilliant Advice. If you have any questions about the contents of this
brochure, please contact Michelle McCarthy, Chief Compliance Officer at 513-832-5447 or by email at
michelle.mccarthy@dinsmorecomplianceservices.com.
The information in this brochure has not been approved or verified by the United States Securities and
Exchange Commission (“SEC”) or by any state securities authority.
Brilliant Advice is a registered investment adviser. Registration of an Investment Adviser does not
imply any level of skill or training. The oral and written communications of an adviser provide you
with the information about which you may determine to hire or retain an adviser.
information about Brilliant Advice
is available on
the SEC’s web site at
Additional
www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known as the CRD
number. The CRD number for Brilliant Advice is 282891.
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Item 2
Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If an adviser is filing an annual updating amendment and there are any
material changes to an adviser’s disclosure brochure, the adviser is required to notify you and provide
you with a description of the material changes.
The last annual update of our Firm Brochure occurred on January 22, 2025.
As part of this annual update, this Brochure was revised to reflect the following material changes:
No material changes made.
charge.
Currently, our Brochure may be
requested by
We will provide you with a new Brochure as necessary based on changes or new information, at any
contacting:
time, without
michelle.mccarthy@dinsmorecomplianceservices.com.
information about Brilliant Advice
is also available via
Additional
the SEC’s web site
www.adviserinfo.sec.gov. The SEC’s web site also provides information about any persons affiliated with
Brilliant Advice who are registered, or are required to be registered, as investment adviser
representatives of Brilliant Advice.
Important Information: Throughout this document Brilliant Advice shall also be referred to as “Brilliant
Advice,” “the firm,” “our,” “we” or “us.” These terms are utilized for the reader’s ease of use while
reviewing the brochure and are not meant to imply the firm is larger than it may be at the time of
publication. The client or prospective client may be also referred to as “you,” “your,” etc., and refers to
a client engagement involving a single person as well as two or more persons or an organization. The
term “advisor” and “adviser” are used interchangeably where accuracy in identification is necessary
(URLs, etc.).
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Table of Contents
Item 2 Material Changes ......................................................................................................................... 2
Item 4 Advisory Business ........................................................................................................................ 4
Fees and Compensation ................................................................................................................ 9
Item 5
Types of Clients ......................................................................................................................... 11
Item 7
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss .................................................. 12
Item 9 Disciplinary Information ............................................................................................................ 17
Item 10 Other Financial Industry Activities and Affiliations .................................................................. 17
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............. 17
Item 12 Brokerage Practices .................................................................................................................... 19
Item 13 Review of Accounts ................................................................................................................... 23
Item 14 Client Referrals and Other Compensation ................................................................................. 23
Item 17 Voting Client Securities ............................................................................................................. 25
Item 18 Financial Information ................................................................................................................. 25
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Item 4
Advisory Business
Firm Description and Principal Owners
Brilliant Advice is a registered investment adviser with an office in Cincinnati, Ohio. Brilliant
Advice was founded as a limited liability company on January 14, 2016 in the state of
Delaware. Cern Basher, CFA is Brilliant Advice’s Chief Investment Officer. Brilliant Advice is
owned by Cern Basher, and Danya Karram. Brilliant Advice is registered with the United
States Securities and Exchange Commission as an investment adviser.
Brilliant Advice offers financial advice so that our clients can confidently live their lives.
To best serve clients, Brilliant Advice is committed to providing a great client experience by
utilizing a high-efficiency, technology driven service model, and providing transparent and
consistent pricing to all clients. Brilliant Advice only receives compensation – in one form –
directly from its clients. We desire to know our clients as individuals. We value regular
communication and contact with our clients.
Brilliant Advice provides unbiased wealth counseling and investment advisory services to its
clients based on their individual needs and circumstances. These services are provided to
individuals, families and their related entities, trusts and estates, and family businesses.
Brilliant Advice may also serve business entities, and profit sharing plans and charitable
organizations.
Assets under the direct management of Brilliant Advice are held by independent custodians,
including Charles Schwab & Co., Inc. “Schwab”) , National Financial Services, LLC and Fidelity
Brokerage Services, LLC (together with all affiliates “Fidelity”), TIAA-CREF, and others, in the
client’s name. Brilliant Advice does not act as a custodian of client assets.
Types of Advisory Services
Initial meetings are held to determine if our services can benefit you. Before we provide any
advisory services, we must first enter into a written agreement with you, our Client
Engagement Agreement. Thereafter, discussion and analysis will be conducted to determine
such things as your financial needs, goals, values and beliefs, risk tolerance and capacity,
holdings, and other financial and non-financial information. It is important that the
information and/or financial statements you provide are accurate, as these form the basis
of advice we will provide you. Our firm is not obligated to verify the information provided,
which will then be used in the advisory process.
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Wealth Counseling and Investment Advisory Services
Brilliant Advice’s wealth counseling services may include:
1. A discovery process that seeks to determine what is important to you and your
priorities, in an effort to help improve your financial decisions and outcomes. We
may consider factors such as your personal situation, income needs, time horizon,
liquidity needs, legal and tax constraints, risk tolerance, inter-generational issues,
and special needs.
2. A collaborative financial planning process that is designed to create a roadmap as
you seek to reach your priorities. The financial planning process may include a
review of your cash flow and expenses, income tax analysis, review and analysis
of employer benefits, life transitions and probability analysis, educational funding
analysis, estate planning analysis, risk management review and your unique
circumstances. Our models test how well your desired expenses match your
expected financial resources. Financial planning is a process not a product and
each client is unique. No additional fees are charged for this portion of the
process.
3. Financial data and documents into an online client portal that is accessible on any
device 24 hours per day, seven days per week. A portfolio position summary and
risk analysis.
4. Creating an investment plan that seeks to achieve your financial objectives.
5. On-demand reporting of investment results via your online client portal.
6. On-going review of progress towards goals and collaborating in making any
necessary adjustments.
Brilliant Advice’s Investment Advisory services may include:
1. Discretionary investment management of portfolios using a variety of asset
classes and investment vehicles that typically include mutual funds, exchange
traded funds (“ETFs”), equity securities, fixed income securities, and other types
of investment securities.
2. Implementation of the investment plan.
3. Continuous and active management of investment portfolios.
4. Apply discretion on the timing and the types of securities bought and sold, along
with the percentage allocation.
5. Reinvesting mutual fund capital gains distributions.
6. Directing trades to the custodial agent.
7. Perform on-going research on financial markets and specific investments.
8. Tax aware management of portfolios where taxes are a consideration, including
harvesting “tax losses” with the goal of reducing future tax liabilities and asset
location (seeking to place assets in the optimal location to minimize income tax
implications and/or maximize estate tax effectiveness).
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9. Periodically communicating thoughts and decisions regarding the financial
markets and/or individual investment selections.
Other services may include:
1. Interacting and coordinating with your other professionals.
2. Providing account and transaction data to a third-party for Class Action
Settlements.
3. Deducting management fees directly from the appropriate accounts.
Not every client makes use of all Brilliant Advice’s services, as some are not requested,
not necessary or are being provided by other professionals. In performing its services,
Brilliant Advice is not required to verify any information received from you or from your
other professionals. Please be advised that it remains your responsibility to promptly
notify Brilliant Advice when there is any change in your financial situation and/or financial
objectives for the purpose of reviewing, evaluating, or revising Brilliant Advice’s previous
recommendations and/or services.
Brilliant Advice and its investment advisor representatives will use its best judgment and
good faith effort in rendering its services. Brilliant Advice cannot warrant or guarantee
the achievement of a planning goal or any particular level of account performance or that
your account will be profitable over time. Although Brilliant Advice generally
recommends long-term investment strategies, we may recommend various short-term
investment strategies to accommodate certain client goals or objectives. Past
performance is not necessarily indicative of future results.
The Client Engagement Agreement you sign with our firm gives us discretionary authority
to manage your account(s). Discretionary authorization on your account(s) is also granted
by each account custodian, with your approval, by signing a limited power of attorney
and/or trading authorization forms. Discretionary authorization will allow our firm to
determine the specific securities, and the amount of securities, to be purchased and sold
for your account without your approval prior to each transaction. We are also authorized
to issue instructions to the account custodian(s) for operational matters of the account(s)
without your approval. You may limit our discretionary authority (for example, limiting
the types of securities that can be purchased for your account, or requesting the retention
or avoidance of specific securities) by providing our firm with your restrictions and
guidelines in writing. In an effort to efficiently and timely deliver our services to our
clients we do not offer non-discretionary services, except on specific accounts or for
specific legacy or client selected assets as part of an overall discretionary relationship. In
such situations, we may reduce our cost of services.
When Brilliant Advice provides investment advice to you regarding your retirement plan
account or individual retirement account, Brilliant Advice is a fiduciary within the meaning
of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue
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Code, as applicable, which are laws governing retirement accounts. The way Brilliant
Advice makes money creates some conflicts with your interests, so Brilliant Advice
operates under a special rule that requires Brilliant Advice to act in your best interest and
not put our interest ahead of yours.
Asset Management Services through Pontera:When appropriate, we use a third-party
platform to facilitate the discretionary management of held away assets. This includes the
utilization of Pontera’s order management system to implement asset allocation and
rebalancing strategies on behalf of the client. Accounts primarily include defined
contribution plan participant accounts, 401(k) accounts and other accounts as defined
under ERISA. The platform allows us to avoid deemed custody of client funds as defined
by the Securities and Exchange Commission as we do not have direct access to client log-
in credentials to effect trades. Brilliant Advice is not affiliated with the platform and we
receive no compensation from Pontera for using their platform. A link will be provided to
the client allowing them to connect their account(s) to the platform. Once a client
account(s) is connected to the platform, Brilliant Advice will review the current asset
allocations. When deemed necessary, Brilliant Advice will rebalance the account
considering client investment goals and risk tolerances. The securities utilized by Brilliant
Advice for investment in these particular client accounts are limited to the available
account options, over which Brilliant Advice has no control. Client account(s) will be
reviewed at least quarterly, and allocation changes will be made as deemed appropriate.
Limited Consulting/Implementation Services: To the extent specifically requested by the
client, Brilliant Advice may provide limited consultation services to its clients on
investment and non-investment related matters, such as estate planning, tax planning,
insurance, etc. Brilliant Advice shall not receive any separate or additional fee for any such
consultation services unless mutually agreed to prior to providing.
Brilliant Advice does not provide legal or tax advice, make loans, or offer accounting or
insurance services. Neither Brilliant Advice, nor any of its representatives, serves as an
attorney, accountant, or licensed insurance agent. Brilliant Advice may recommend other
professionals (e.g. lawyers, accountants, insurance agents, bankers, other advisors, etc.)
at your request. You are under no obligation to engage the services of any such
recommended professional. Please note that if you engage any such recommended
professional, and a dispute arises thereafter relative to such engagement, you agree to
seek recourse exclusively from and against the engaged professional. Where appropriate,
Brilliant Advice’s advisors will work with your other professionals to ensure effective
execution of suggested strategies. Brilliant Advice represents that there are no conflicts
of interest in this process, however, should any ever arise they will be disclosed to you
and managed in your best interest.
Client Obligations: In performing its services, Brilliant Advice shall not be required to
verify any information received from you or from your other professionals, and is
expressly authorized to rely upon the information so provided. Moreover, you are advised
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that it remains your responsibility to promptly notify Brilliant Advice if there is ever any
change in your financial situation or investment objectives so that Brilliant Advice, if
necessary, can re-evaluate or revise any previous recommendations or services we
provided to you.
Disclosure Statement: A copy of this Brochure will be provided to you prior to, or at the
same time as, the execution of the Client Engagement Agreement.
Securities Class Actions and Proofs of Claim: Brilliant Advice is not obligated to file, nor
will it act in any legal capacity with respect to class action settlements or related proofs
of claim. If requested by you, Brilliant Advice will do its best to provide you with the
required documentation, if available. For clients that would like assistance to help
monitor and file class action litigation claims, Brilliant Advice uses the services of Chicago
Clearing Corporation (“CCC”), a company that specializes in the field of Class Action
Claims. For clients that request the service, Brilliant Advice periodically provides CCC with
the transaction history for the client’s accounts and CCC subsequently monitors for any
claims activity related to the securities that have been purchased in the client’s account.
CCC will monitor each claim that applies to the client, collect the applicable
documentation, interpret the terms of each settlement, file the appropriate claim form,
interact with the administrators and distributes any award due for the client’s benefit.
For their services, CCC charges a contingency fee of 20%, which is subtracted from the
client’s award when it is paid. When a claim develops, CCC communicates directly with
the claims administrator to file the claim on the client’s behalf. CCC warrants that any
specific client information they receive will be maintained as confidential and will not be
used or disclosed for any reason, except for the completion of the claim itself.
Customized Services
Brilliant Advice provides investment advisory services specific to the needs of each client.
The selection of investment vehicles may vary from one client to another. Prior to providing
investment advisory services, an investment adviser representative will ascertain each
client’s
investment objective(s). Thereafter, Brilliant Advice shall allocate and/or
recommend that the client allocate investment assets consistent with the designated
investment objective(s). You may, at any time, impose reasonable restrictions, in writing, on
Brilliant Advice’s services.
Wrap Fee Program
Brilliant Advice does not participate in a wrap fee program. Under a typical wrap-fee
program, a client will pay the sponsor a single fee for management, brokerage, custody and
other services provided under the program.
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Regulatory Assets Under Management
As of December 31, 2025, Brilliant Advice managed $384,146,447 million in regulatory assets
under management. Discretionary assets totaled $380,733,720 and non-discretionary assets
totaled $3,412,727.
Item 5
Fees and Compensation
Brilliant Advice’s only sources of revenues are the fees that our clients pay us for our services.
The firm does not receive commissions based on the client’s purchase of any financial
product, including insurance. No commissions in any form are accepted. No referral fees
are paid or accepted. No benefits are received from account custodians based on client
securities transactions (“soft dollar benefits”). Please see Item 12 for information regarding
benefits that Brilliant Advice receives from Schwab and Fidelity that are not based on client
securities transactions.
Fees for Wealth Counseling and Investment Advisory Services
Individual Clients: Brilliant Advice’s annual wealth counsel and investment advisory services
fee is based upon a percentage (%) of the market value of the assets placed under Brilliant
Advice’s advisement. The fee is calculated as follows:
Assets Under Advisement
Annual Rate
0.90%
First $500,000
From $500,001 to $1,000,000
0.80%
From $1,000,001 to $2,000,000 0.70%
0.60%
From $2,000,001 to $3,000,000
0.50%
From $3,000,001 to $4,000,000
0.40%
From $4,000,001 to $5,000,000
0.30%
From $5,000,001
Fees are not negotiable. Our fees are extremely competitive relative to industry norms.
Brilliant Advice does not discount its fees because some clients ask for fee discounts or are
better negotiators. Any account level fee discounts offered will be applied to all clients.
Brilliant Advice does not charge a minimum annual fee. You will receive the benefit of
reduced fees when your aggregated assets across all of your accounts reach the above stated
assets under management breakpoints. There are multiple breakpoints, so that you have
many opportunities to benefit from reduced fees as your portfolio grows. Accounts for those
living at the same address may be considered one household (combined for breakpoint
calculation and fee billing purposes).
In rare occasions, Brilliant Advice may offer a fixed fee to a client.
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Exclusion of Certain Assets from Fees. From time to time and at our sole discretion, Brilliant
Advice may determine that specific assets should be excluded from our fee calculations. This
may occur in situations where, for example, we do not provide ongoing investment advisory
services for the asset, or the asset is otherwise subject to unique circumstances or
arrangements (e.g., certain legacy positions or assets in transition). Such exclusions are
determined on a case-by-case basis and do not constitute a fee reduction or negotiated
discount. Any decision to exclude assets from fees will be documented and disclosed to the
affected client(s).
Charitable entities: Although the fee schedule above is standard for all clients, in certain
circumstances a charitable fee schedule may be used at the advisors discretion. The fee is
calculated as follows:
Assets Under Advisement
Annual Rate
On all assets
0.10%
In offering this low fee rate is Brilliant Advice’s way of maximizing its charitable impact in our
community.
In certain circumstances, and at Brilliant Advice’s discretion, our fees may be reduced on
large cash balances or legacy positions. Brilliant Advice’s employees who have accounts
managed by the firm receive no fee discounts. Brilliant Advice's annual investment advisory
fee shall include wealth consulting and investment advisory services, and, to the extent
specifically requested by the client, some consulting services. In the event that the client
requires extraordinary planning and/or consultation services (to be determined in the sole
discretion of Brilliant Advice), Brilliant Advice may charge for such additional services, the
dollar amount of which shall be set forth in a separate written notice to the client and
mutually agreed to prior to the services being rendered.
For operational efficiency, Brilliant Advice requires clients to have their advisory fees debited
from their custodial account(s). In some situations, this may require setting up an account
specifically for debiting fees. Both Brilliant Advice's Client Engagement Agreement and the
custodial/clearing agreement may authorize the custodian to debit the account for the
amount of Brilliant Advice's investment advisory fee and to directly remit that management
fee to Brilliant Advice in compliance with regulatory procedures. Brilliant Advice shall deduct
fees and/or bill clients monthly or quarterly in arrears, based upon the average daily market
value of the assets during the billing period. Brilliant Advice does not collect any fees in
advance.
The Client Engagement Agreement between Brilliant Advice and the client will continue in
effect until terminated by either party upon 30 days written notice in accordance with the
terms of the Client Engagement Agreement. Upon termination, Brilliant Advice shall debit
the account for the pro-rated portion of the unpaid advisory fee based upon the number of
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days that services will be provided during the billing month or quarter.
In addition to our fees, clients may also pay additional charges imposed by their custodian,
other brokers, mutual fund managers, and other third parties. Those charges may include:
brokerage commissions, transaction fees, custodial fees, wire transfer and electronic fund
transfer fees, and other fees and taxes on brokerage accounts and securities transactions.
Brilliant Advice does not receive any portion of these commissions or fees. The Brokerage
Practices section, further describes the factors that Brilliant Advice considers in selecting or
recommending custodians for client accounts. Some other advisers may be compensated
by 12(b)-1 payments, which are paid directly by mutual fund companies (e.g., those advisers
also register as a broker/dealer). These advisers may choose to limit their mutual fund
selections only to those mutual funds that make such payments. We do not accept 12(b)-1
payments, so our mutual fund selections are not limited to those that have 12(b)-1 fee
arrangements. Furthermore, where Brilliant Advice utilizes third party investment managers
for client accounts, those client accounts may also pay the additional advisory and other
charges imposed by the selected third party manager(s).
A transaction cost is also charged by the SEC to sellers of securities that trade on stock
exchanges. These costs are from Section 31(b) of the Securities Exchange Act of 1934 and
are charged to recover the cost associated with the government’s supervision and regulation
of the securities markets and securities professionals.
Item 6 Performance-Based Fees and Side-By-Side Management
Brilliant Advice does not charge performance-based fees (fees based on a share of capital
appreciation / growth of the assets of a client, such as a hedge fund), nor do we offer side-
by-side management (we do not manage any proprietary investment funds or limited
partnerships). Performance-based compensation may create an incentive for the adviser to
recommend an investment that may carry a higher degree of risk to the client. However,
the nature of asset-based fees allows Brilliant Advice to participate in the growth of your
portfolio. This also means that our fees decline when your portfolio declines in value.
Item 7
Types of Clients
Brilliant Advice provides wealth management services to individuals, families and their
related entities, trusts and estates, and family businesses. Brilliant Advice also serves
charitable organizations and may also serve business entities, and profit sharing plans. We
have no minimum account requirement in order to become a client. We work best with
those clients who are a good fit with both our wealth counseling approach and investment
philosophy. We reserve the right to decline services to any prospective client for any non-
discriminatory reason.
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Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
Brilliant Advice’s investment philosophy serves as the basis for the investment strategies we
provide our clients and is predicated upon the following tenets:
1. Investment decisions should be made with a long-term perspective.
2. Valuation matters – what you pay for an investment greatly determines its long-term
return.
3. The future is unknowable and will always be – forecasting is fruitless. When building
a portfolio, it is important to balance the risks.
4. Discipline is vital – emotional reactions can lead to poor outcomes.
5. Global view – investment opportunities are increased with a global opportunity set.
6. Market volatility is here to serve us – lower prices today create the opportunity for
higher prices in the future.
Maximizing diversification and discipline, while minimizing expenses and emotion, are the
core methods Brilliant Advice applies in designing investment portfolios. The primary
investment strategy we use is often called strategic asset allocation, which includes investing
in various global asset classes with disciplined rebalancing over time. Brilliant Advice
primarily uses mutual funds and ETFs (rules-based indexing, market-capitalization indexing
and actively managed), but may use various individual equity (stocks), debt (bonds), and
other fixed income securities, closed-end funds, and private partnerships in accordance with
the client’s designated investment objective(s). Brilliant Advice may also at times utilize third
party investment managers who have specialized expertise in certain disciplines when
appropriate for the client.
Index investing simply seeks to track a stated index or benchmark as closely as possible less
applicable expenses. An investment vehicle that employs an index approach will not take
defensive measures such as moving out of investments. Strategies involving index investing
have the potential to be affected by “tracking error risk”; or a deviation from the benchmark.
One cannot invest in a benchmark and benchmarks do not include fees.
The investment strategy for a specific client is based upon the objectives, income needs, and
tax situation stated by the client during consultations. The client may change these objectives
at any time. The client’s goals and objectives are gathered and discussed during meetings
and via correspondence with the client. Each client portfolio is constructed solely for that
client and may not be constructed similarly to that of any other client.
Portfolios are generally globally diversified to increase the opportunity set to manage the risk
associated with investing. Some portfolios may be constructed to suit a particular need and
therefore may be less diversified. Brilliant Advice may utilize the following investment
strategies when implementing investment advice given to clients:
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Long Term Purchases (securities held at least a year) – the intent of most of the
securities Brilliant Advice purchases.
Short Term Purchases (securities sold within a year) – sometimes are the result of
some investment strategies Brilliant Advice pursues. Securities sold within a year are
caused by actions taken by Brilliant Advice (e.g. objectives met, tax loss harvesting,
moving to another more attractively priced security, etc.), or actions taken by others
(e.g. mergers and exchanges, instructions from the client, etc.).
Margin Transactions (use of borrowed assets to purchase securities).
Options (contract for the purchase or sale of a security at a predetermined price for a
specific period of time).
Methods of analysis for securities include fundamental security analysis. Fundamental
analysis examines a security’s historical and forecasted data. For individual securities, it
involves analyzing their financial statements, management, competitive advantages,
competitors and markets.
Risk of Loss: The progress of the capital markets is unpredictable, and our analysis is not able
to predict future investment returns. Different types of investments involve varying degrees
of risk, and it should not be assumed that future performance of any specific investment or
investment strategy (including the investments and/or investment strategies recommended
or undertaken by Brilliant Advice) will be profitable or equal any specific past or expected
performance level(s). All investments can lose value and certain asset classes and/or specific
securities that we choose may have poor returns for an extended period. A focus on long-
term returns could cause us to ignore or be less concerned with near-term economic or
market events. Your portfolio could lose money.
Brilliant Advice’s methods of analysis and investment strategies do not present any significant
or unusual risks. However, every method of analysis has its own inherent risks. To perform
an accurate market analysis Brilliant Advice must have access to current/new market
information. Brilliant Advice has no control over the dissemination rate of market
information; therefore, unbeknownst to Brilliant Advice, certain analyses may be compiled
with outdated market information, severely restricting the value of Brilliant Advice’s analysis.
Brilliant Advice’s primary investment strategy (i.e. Long Term Purchases) requires a longer
investment time period to allow for the strategy to develop. Shorter term investment
strategies (i.e. Short Term Purchases) require a shorter investment time period to develop
but, as a result of more frequent trading, may incur higher transactional costs and adverse
tax consequences when compared to a longer term investment strategy. Every investment
strategy has its own inherent risks and limitations.
In addition to the investment strategies discussed above, Brilliant Advice may also implement
and/or recommend - use of margin, and/or options transactions. Each of these strategies
generally has a higher level of inherent risk.
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Margin is an investment strategy with a high level of inherent risk. A margin transaction
occurs when an investor uses borrowed assets to purchase financial instruments. The
investor generally obtains the borrowed assets by using other securities as collateral for the
borrowed sum. The effect of purchasing a security using margin is to magnify any gains or
losses sustained by the purchase of the financial instruments on margin. Please Note: To the
extent that a client authorizes the use of margin, and margin is thereafter employed by
Brilliant Advice in the management of the client’s investment portfolio, the market value of
the client’s account and corresponding fee payable by the client to Brilliant Advice may be
increased. As a result, in addition to understanding and assuming the additional principal
risks associated with the use of margin, clients authorizing margin are advised of the potential
conflict of interest whereby the client’s decision to employ margin may correspondingly
increase the management fee payable to Brilliant Advice. Accordingly, the decision as to
whether to employ margin is left totally to the discretion of the client.
The use of options transactions as an investment strategy may involve a higher level of
inherent risk. Option transactions establish a contract between two parties concerning the
buying or selling of an asset at a predetermined price during a specific period of time. During
the term of the option contract, the buyer of the option gains the right to demand fulfillment
by the seller. Fulfillment may take the form of either selling or purchasing a security
depending upon the nature of the option contract. Generally, the purchase or the
recommendation to purchase an option contract by Brilliant Advice shall be with the intent
of offsetting or “hedging” a potential market risk in a client’s portfolio. Please Note: Although
the intent of the options-related transactions that may be implemented by Brilliant Advice is
to hedge against principal risk, certain of the options-related strategies (e.g. straddles, short
positions, etc.), may, in and of themselves, produce principal volatility and/or risk. Thus, a
client must be willing to accept the increased volatility and principal risks associated with
such strategies. Accordingly, the decision as to whether to employ option strategies is left
totally to the discretion of the client.
Market Timing: We do not seek to time markets by making large shifts between stocks,
bonds, alternatives, real estate, and cash. However, we may alter the asset mix of accounts
around a portfolio’s long-term targets in response to such things as ever-changing
relationships between interest rates, economic growth, earnings, exchange rates and stock
prices.
Sub-Advisory Arrangements: Brilliant Advice may engage sub-advisors for the purpose of
assisting Brilliant Advice with the management of its client accounts. The sub-advisor(s) shall
have discretionary authority for the day-to-day management of the assets that are allocated
to it by Brilliant Advice. The sub-advisor shall continue in such capacity until such
arrangement is terminated or modified by Brilliant Advice.
Private Investment Funds: Brilliant Advice may provide investment advice regarding private
investment funds. Brilliant Advice’s role relative to the private investment funds shall be
limited to its initial and ongoing due diligence and investment monitoring services. If a client
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determines to become a private fund investor, the amount of assets invested in the fund(s)
shall be included as part of “assets under management” for purposes of Brilliant Advice
calculating its investment advisory fee. Brilliant Advice’s clients are under absolutely no
obligation to consider or make an investment in a private investment fund(s).
Important Note: Risk Factors: Private investment funds generally involve various
risk factors, including, but not limited to, potential for complete loss of principal,
liquidity constraints and lack of transparency, a complete discussion of which is
set forth in each fund’s offering documents, which will be provided to each client
for review and consideration. Unlike other liquid investments that a client may
maintain, private investment funds may not provide daily liquidity or pricing. Each
prospective client investor will be required to complete a Subscription Agreement,
pursuant to which the client shall establish that he/she/it is qualified for
investment in the fund, and acknowledges and accepts the various risk factors that
are associated with such an investment. If you terminate your engagement with
us, you will remain subject to the terms of the partnership agreement governing
the private investment. Termination of your engagement with us does not
necessarily permit you to redeem your interest in such private investments.
Important Note: Valuation. In the event that Brilliant Advice references private
investment funds owned by the client on any supplemental account reports
prepared by Brilliant Advice, the value(s) for all such private investment funds shall
reflect either the initial purchase and/or the most recent valuation provided by
the fund sponsor. If the valuation reflects the initial purchase price (and/or a value
as of a previous date), the current value(s) (to the extent ascertainable) could be
significantly more or less than the original purchase price.
As detailed above, all investment strategies and methods of analysis carry the risk of loss
that a client must be prepared to bear. Across the spectrum of assets classes and
underlying investments that may be held in client accounts, the following additional risks
may be applicable.
Interest-Rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate. For
example, when interest rates rise, yields on existing bonds become less attractive, causing their
market values to decline.
Market Risk: The price of a security, bond, or mutual fund may drop in reaction to tangible and
intangible events and conditions. This type of risk is caused by external factors independent of a
security’s particular underlying circumstances. For example, political, economic and social
conditions may trigger market events.
Inflation Risk: When any type of inflation is present, a dollar today will not be as much as a dollar
next year, because purchasing power is eroding at the rate of inflation.
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Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar against
the currency of the investment’s originating country. This is also referred to as exchange rate
risk.
Reinvestment Risk: This is the risk that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e. interest rate). This primarily relates to fixed
income securities.
Business Risk: These risks are associated with a particular industry or a particular company within
an industry. For example, oil-drilling companies depend on finding oil and then refining it, a
lengthy process, before they can generate a profit. They carry a higher risk of profitability than
an electric company, which generates its income from a steady stream of customers who buy
electricity no matter what the economic environment is like.
Financial Risk: Excessive borrowing to finance a business’ operations increases the risk of
profitability, because the company must meet the terms of its obligations in good times and bad.
During periods of financial stress, the inability to meet loan obligations may result in bankruptcy
and/or a declining market value.
Liquidity Risk: Liquidity is the ability to readily convert an investment into cash. Generally, assets
are more liquid if many investors are interested in buying or selling a standardized product.
Investing in an illiquid (difficult to trade) security may restrict the ability to dispose of that
investment in a timely fashion or at an advantageous price, which may limit the ability to take
full advantage of market opportunities.
Fixed Income Risks: Investments in fixed income securities are subject to several general risks,
including interest rate risk, credit risk and market risk, which could reduce the yield that an
investor receives from his or her portfolio. These risks may occur from fluctuations in interest
rates, a change to an issuer’s individual situation or industry or events in the financial markets.
High-Yield Fixed-Income Securities Risk: Investments in high-yielding, non-investment grade
bonds (customarily referred to as “Junk Bonds”) involve higher risk than investment grade bonds.
Adverse conditions may affect the issuer’s ability to make timely interest and principal payments
on these securities.
Foreign, Emerging Markets Risk: Investments in these types of securities have considerable
risks. Risks associated with investing in foreign securities include fluctuations in the exchange
rates or foreign currencies that may affect the U.S. dollar value of a security, the possibility of
substantial price volatility as a result of political and economic instability in the foreign country,
less public information about issuers of securities, different securities regulation, different
accounting, auditing and financial reporting standards and less liquidity than in the U.S. markets.
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Small/Mid Cap Risk: Stocks of midsize or small emerging companies may have less liquidity of
those of larger, established companies and may be subject to greater price volatility and risk than
the overall stock market.
Item 9
Disciplinary Information
Brilliant Advice and its employees have not been involved in any legal or disciplinary events
related to past or present activities.
Item 10
Other Financial Industry Activities and Affiliations
A. Neither Brilliant Advice, nor its representatives, are registered or have an application
pending to register, as a broker-dealer or a registered representative of a broker-dealer.
B. Neither Brilliant Advice, nor its representatives, are registered or have an application
pending to register, as a futures commission merchant, commodity pool operator, a
commodity trading advisor, or a representative of the foregoing.
C. Brilliant Advice has no other relationship or arrangement with a related person that is
material to its advisory business.
D. Brilliant Advice does not receive, directly or indirectly, compensation from other
investment advisors that it may recommend or select for its clients. In addition, Brilliant
Advice does not have any other business relationships with any investment advisors that
Brilliant Advice may recommend or select for its clients.
Item 11
Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading
We have adopted a Code of Ethics for all employees of the firm describing our high standard
of business conduct, and fiduciary duty to our clients. The Code of Ethics includes provisions
relating to the compliance with regulatory and fiduciary obligations, prohibition of insider
trading, and personal securities trading procedures, among other things. All of our
employees must acknowledge the terms of the Code of Ethics annually, or as amended.
Our Code of Ethics requires, among other things, that employees:
1. Act with integrity, competence, diligence, respect, and in an ethical manner with the
in the
public, clients, prospective clients, employers, employees, colleagues
investment profession, and other participants in the global capital markets.
2. Place the integrity of the investment profession, the interest of clients, and the
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interests of the firm above one’s own personal interests;
3. Adhere to the fundamental standard that you should not take inappropriate
advantage of your position;
4. Avoid any actual or potential conflict of interest;
5. Conduct all personal securities transactions in a manner consistent with this policy;
6. Use reasonable care and exercise
investment analysis, making
independent professional judgment when
investment recommendations, taking
conducting
investment actions, and engaging in other professional activities;
7. Practice and encourage others to practice in a professional and ethical manner that
will reflect credit on oneself and the profession;
8. Promote the integrity of, and uphold the rules governing, capital markets;
9. Maintain and improve one’s professional competence and strive to maintain and
improve the competence of other investment professionals;
10. Comply with applicable provisions of the state and federal securities laws.
A complete copy of Brilliant Advice’s Code of Ethics is available to any client or prospective
client upon request to Michelle McCarthy at the contact information provided at the
beginning of this Brochure.
Brilliant Advice encourages its representatives to invest in the same securities it recommends
for its clients. Brilliant Advice and/or representatives of Brilliant Advice may buy or sell
securities that it also recommends to clients. This practice could create a situation where
Brilliant Advice and/or representatives of Brilliant Advice are in a position to materially
benefit from the sale or purchase of those securities. Therefore, this situation could create a
potential conflict of interest. Although unlikely, practices such as “scalping” (i.e. a practice
whereby the owner of shares of a security recommends that security for investment and then
immediately sells it at a profit upon the rise in the market price which follows the
recommendation) could take place if Brilliant Advice did not have adequate policies in place
to detect such activities. In addition, this requirement can help detect insider trading, “front-
running” (i.e. personal trades executed prior to those of Brilliant Advice’s clients) and other
potentially abusive practices. Furthermore, all Access Persons are required to report each
calendar quarter to the Chief Compliance Officer or his/her designee all reportable securities
transactions.
Brilliant Advice has a personal securities transaction policy in place to monitor the personal
securities transactions and securities holdings of each of Brilliant Advice’s Access Persons (i.e.
representatives who are involved in managing and trading in client accounts). Brilliant
Advice’s securities transaction policy requires that an Access Person of Brilliant Advice must
provide the Chief Compliance Officer or his/her designee with a written report of their
current securities holdings within ten (10) days after becoming an Access Person.
Additionally, each Access Person must provide the Chief Compliance Officer or his/her
designee with a written report of the Access Person’s current securities holdings at least once
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each twelve (12) month period thereafter on a date Brilliant Advice selects. Furthermore,
Access Persons must provide the Chief Compliance Officer with a written report of the Access
Person’s transactions in certain securities within thirty (30) days of the end of each calendar
quarter.
Brilliant Advice and/or representatives may buy or sell securities, at or around the same time
as those securities are recommended to clients. This practice creates a situation where
Brilliant Advice and/or representatives could potentially benefit from the sale or purchase of
those securities. Therefore, this situation could create a conflict of interest. As indicated
above in Item 11.C., Brilliant Advice has a personal securities transaction policy in place to
monitor the personal securities transaction and securities holdings of each of Brilliant
Advice’s Access Persons.
Item 12
Brokerage Practices
Wealth Counseling and Advisory Services
Brilliant Advice generally recommends that its investment management clients utilize the
custody and brokerage services of an unaffiliated broker-dealer custodian (“BD/Custodian”)
with which Brilliant Advice has an institutional relationship. Currently, this includes Charles
Schwab & Co., Inc. (“Schwab”) and National Financial Services, LLC and Fidelity Brokerage
Services LLC (together with all affiliates “Fidelity”) both of which are “qualified custodians” as
that term is described in Rule 206(4)-2 of the Advisers Act. Each BD/Custodian provides
custody of securities, trade execution and clearance and settlement of transactions placed
on behalf of clients by Brilliant Advice. If your accounts are custodied at Schwab and/or
Fidelity, Schwab and/or Fidelity will hold your assets in a brokerage account and buy and sell
securities when we instruct them to. Clients will pay fees to Schwab and/or Fidelity for
custody and the execution of securities transactions in their accounts.
In making BD/Custodian recommendations, Brilliant Advice will consider a number of
judgmental factors, including, without limitation: 1) clearance and settlement capabilities; 2)
quality of confirmations and account statements; 3) the ability of the BD/Custodian to settle
the trade promptly and accurately; 4) the financial standing, reputation and integrity of the
BD/Custodian; 5) the BD/Custodian’s access to markets, research capabilities, market
knowledge and any “value added” characteristics; 6) Brilliant Advice’s past experience with
the BD/Custodian; and 7) Brilliant Advice’s past experience with similar trades. Recognizing
the value of these factors, clients may pay a brokerage commission in excess of that which
another broker might have charged for effecting the same transaction.
In exchange for using the services of Schwab and Fidelity, Brilliant Advice may receive,
without cost, computer software and related systems support that allows Brilliant Advice to
monitor and service its clients’ accounts maintained with Schwab and Fidelity. Schwab and
Fidelity also make available to the Firm products and services that benefit the Firm but may
not directly benefit the client or the client’s account. These products and services assist
Brilliant Advice in managing and administering client accounts. They include investment
research, both Schwab’s and Fidelity’s own and that of third parties. Brilliant Advice may use
this research to service all or some substantial number of client accounts, including accounts
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not maintained at Schwab and/or Fidelity. In addition to investment research, Schwab and
Fidelity also make available software and other technology that:
• provide access to client account data (such as duplicate trade confirmations and
account statements);
•
facilitate trade execution and allocate aggregated trade orders for multiple client
accounts;
• provide pricing and other market data;
facilitate payment of our fees from our clients’ accounts; and
•
• assist with back-office functions, recordkeeping and client reporting.
Schwab and Fidelity also offer other services intended to help us manage and further develop
our business enterprise. These services may include:
• educational conferences and events;
technology, compliance, legal and business consulting;
•
• publications and conferences on practice management and business succession;
and
• access to employee benefits providers, human capital consultants and insurance
providers.
Schwab and Fidelity may provide some of these services itself. In other cases, it will arrange
for third-party vendors to provide the services to the Firm. Schwab and Fidelity may also
discount or waive its fees for some of these services or pay all or a part of a third party’s fees.
Schwab and Fidelity may also provide the Firm with other benefits such as occasional business
entertainment of Firm personnel.
The benefits received by Brilliant Advice through its participation in the Schwab and Fidelity
custodial platforms do not depend on the amount of brokerage transactions directed to
Schwab and Fidelity. In addition, there is no corresponding commitment made by Brilliant
Advice to Schwab and Fidelity to invest any specific amount or percentage of client assets in
any specific mutual funds, securities or other investment products as a result of participation
in the program. While as a fiduciary, we endeavor to act in our clients’ best interests, our
recommendation that clients maintain their assets in accounts at Schwab and Fidelity will be
based in part on the benefit to Brilliant Advice of the availability of some of the foregoing
products and services and not solely on the nature, cost or quality of custody and brokerage
services provided by Schwab and Fidelity. The receipt of these benefits creates a potential
conflict of interest and may indirectly influence Brilliant Advice’s choice of Schwab and
Fidelity for custody and brokerage services.
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Brilliant Advice will periodically review its arrangements with the BD/Custodians and other
broker-dealers against other possible arrangements in the marketplace as it strives to achieve
best execution on behalf of its clients. In seeking best execution, the determinative factor is
not the lowest possible cost, but whether the transaction represents the best qualitative
execution, taking into consideration the full range of a broker-dealer’s services, including, but
not limited to, the following:
• a broker-dealer’s trading expertise, including its ability to complete trades,
execute and settle difficult trades, obtain liquidity to minimize market impact and
accommodate unusual market conditions, maintain anonymity and account for its
trade errors and correct them in a satisfactory manner;
• a broker-dealer’s infrastructure, including order-entry systems, adequate lines of
communication, timely order execution reports, an efficient and accurate
clearance and settlement process and capacity to accommodate unusual trading
volume;
• a broker-dealer’s ability to minimize total trading costs while maintaining its
financial health, such as whether a broker-dealer can maintain and commit
adequate capital when necessary to complete trades, respond during volatile
market periods and minimize the number of incomplete trades;
• a broker-dealer’s ability to provide research and execution services, including
advice as to the value or advisability of investing in or selling securities, analyses
and reports concerning such matters as companies, industries, economic trends
and political factors or services incidental to executing securities trades, including
clearance, settlement and custody; and
• a broker-dealer’s ability to provide services to accommodate special transaction
needs, such as the broker-dealer’s ability to execute and account for client-
directed arrangements and soft dollar arrangements, participate in underwriting
syndicates and obtain initial public offering shares.
Brilliant Advice does not receive referrals from broker-dealers.
Brilliant Advice does not accept directed brokerage arrangements (when a client requires that
account transactions be effected through a specific broker-dealer).
Brilliant Advice does not engage in agency cross trades (when a transaction occurs between
two client accounts managed by the same investment advisor) or principal cross trades.
To the extent that Brilliant Advice provides investment management services to its clients,
the transactions for each client account generally will be effected independently, unless
Brilliant Advice decides to purchase or sell the same securities for several clients at
approximately the same time. Brilliant Advice may (but is not obligated to) combine or
“bunch” such orders to obtain best execution, to negotiate more favorable commission rates
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or to allocate equitably among Brilliant Advice’s clients may result in differences in prices and
commissions or other transaction costs that might have been obtained had such orders been
placed independently. Under this procedure, transactions will be averaged as to price and
will be allocated among clients in proportion to the purchase and sale orders placed for each
client account on any given day. Brilliant Advice shall not receive any additional compensation
or remuneration as a result of such aggregation.
Advisory Services for Plans
Selection of Plan Administrator: As detailed above, Brilliant Advice limits its investment advisory
activities to providing discretionary and non-discretionary investment management services to
Plans. Mutual funds are the only investment options for any Plan and Plan participants that are
subject to the investment advisory services of Brilliant Advice. Since mutual funds trade at net asset
value, which is determined at the daily market close, best execution responsibilities of Brilliant Advice
for securities transactions are not a factor. In addition, all transactions are executed on the
administration platform utilized by the Plan, rather than by or through any broker or dealer selected
by Brilliant Advice.
Brilliant Advice may, however, recommend various Plan administration platforms for Plan clients and
prospective Plan clients. These Plan administration organizations (the “Administrator”) provide all
of the required plan administration, reporting, recordkeeping and transaction activities necessary for
the operation of the Plan. The Plan contracts directly with the Administrator for the provision of the
services.
In determining what Administrator to recommend to a Plan Brilliant Advice looks at various factors.
These factors include, but are not limited to the following: (i) the Administrator’s operational
capacities, expertise and experience in providing plan administration services; (ii) the regulatory and
litigation history of the Administrator; (iii) the ability of the Administrator to support an open
architecture investment selection platform; (iv) the specific characteristics of the Plan and any special
administration requirements of the Plan; (v) Plan conversion and participant enrollment services
available from the Administrator; and (vi) pricing. The Administrator may also make available to
Brilliant Advice various research and other services that may assist Brilliant Advice in the providing
of its services to Plans. Brilliant Advice may consider the quality and usefulness of those services
when recommending an Administrator to a Plan or prospective Plan client. This consideration may
be considered to create a conflict of interest on the part of Brilliant Advice.
Brilliant Advice does not have any discretion or authority to choose the Administrator. It is the
responsibility of the Plan Sponsor/Trustees to review the services and qualifications of any
Administrator, to make an independent determination as to whether to engage the Administrator
and, thereafter, to enter into an agreement with the Administrator.
12b-1 Fees, Revenue Share and Other Mutual Fund Fees: In determining a Plan menu of investment
options, or otherwise in providing non-discretionary advice regarding Plan investment options,
Brilliant Advice primarily recommends no-load mutual funds and/or retirement plan class shares that
do not carry any sales loads, revenue share or 12b-1 fees. However, in any instance where a fund
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may be included in a Plan that has any type of load, revenue share or 12b-1 fee, Brilliant Advice does
not accept any of these charges in payment of its fees. In any of these instances Brilliant Advice seeks
to have the Administrator rebate any such load or fees to the Plan participants that are holders of
any such funds. Ultimately, the method and ability for rebate of these mutual fund fees is dependent
upon the capabilities of the Administrator and may be subject to the direction of the Plan
Sponsor/Trustees. Regardless, and as detailed above, Brilliant Advice does not accept any of these
fund fees and, therefore, Brilliant Advice is not presented with a conflict of interest in selecting or
recommending a fund line-up for a Plan.
Item 13
Review of Accounts
The underlying securities used in accounts are regularly monitored. Account reviews are
conducted on a periodic basis by Brilliant Advice's principals and/or representatives. All
investment supervisory clients are advised that it remains their responsibility to advise
Brilliant Advice of any changes in their investment objectives and/or financial situation. All
clients (in person or via telephone) are encouraged to review financial planning issues (to the
extent applicable), investment objectives and account performance with Brilliant Advice on
at least an annual basis.
Brilliant Advice may conduct account reviews on an other than periodic basis upon the
occurrence of a triggering event, such as a change in client investment objectives and/or
financial situation, market corrections, cash flows into and out of an account, and client
request.
Clients are provided, at least quarterly, with written transaction confirmation notices and
regular written summary account statements directly from the broker-dealer/custodian
and/or program sponsor for the client accounts.
Item 14
Client Referrals and Other Compensation
In order to maintain our independence and objectivity, we do not pay any party for the
referral of clients. We seek referrals on the merits of our services rather than upon a financial
benefit received by the referring party.
As referenced in Item 12 above, Brilliant Advice may receive an indirect economic benefit
from Schwab and Fidelity. Brilliant Advice, without cost (and/or at a discount), may receive
support services and/or products from Schwab and Fidelity or from third parties contracted
by Schwab and Fidelity. Brilliant Advice’s clients do not pay more for investment transactions
effected and/or assets maintained at Schwab and Fidelity as a result of this arrangement.
There is no corresponding commitment made by Brilliant Advice to Schwab or any other
entity to invest any specific amount or percentage of client assets in any specific mutual
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funds, securities or other investment products as result of the above arrangement. Also, any
benefits received by Brilliant Advice from Schwab or Fidelity do not depend on the amount
of brokerage transactions directed to Schwab or Fidelity.
Item 15
Custody
All clients must utilize a “qualified custodian,” which may include one of the Custodians as
detailed in Item 12. Clients are required to engage a qualified custodian to retain their funds
and securities and direct Brilliant Advice to utilize the qualified custodian for the client’s
securities transactions. Brilliant Advice’s agreement with clients and/or the clients’ separate
agreements with the qualified custodian may authorize Brilliant Advice through such qualified
custodian to debit the clients’ accounts for the amount of Brilliant Advice’s fee and to directly
remit that fee to Brilliant Advice in accordance with applicable custody rules. Also, in certain
instances a client may by a writing submitted to the qualified custodian instruct Brilliant
Advice to make certain limited payments on the client’s behalf to third parties from the
client’s account, subject to applicable custody rules and the procedures of the qualified
custodian. These written instructions are referred to as standing letters of authorization
(“SLOAs”). In both instances of fee debiting and SLOAs Brilliant Advice is deemed to have
custody, although limited custody, of client funds pursuant to applicable custody rules.
The Custodians recommended by Brilliant Advice have agreed to send a statement to the
client, at least quarterly, indicating all amounts disbursed from the account including the
amount of management fees paid directly to Brilliant Advice and distributions pursuant to a
SLOA. Brilliant Advice encourages clients to review the official statements provided by their
custodian, and to compare such statements with any investment reports received from
Brilliant Advice. For more information about custodians and brokerage practices, see “Item
12 - Brokerage Practices.”
Please Note: To the extent that Brilliant Advice provides clients with periodic account
statements or reports, the client is urged to compare any statement or report provided by
Brilliant Advice with the account statements received from the account custodian. The
account custodian does not verify the accuracy of Brilliant Advice’s advisory fee calculation.
Item 16
Investment Discretion
As part of its advisory services, Brilliant Advice is given the authority to exercise investment
discretion on behalf of its clients. Brilliant Advice is considered to exercise investment
discretion over a client’s account if it can effect transactions for the client without first having
to seek the client’s consent. Prior to Brilliant Advice assuming discretionary authority over a
client’s account, the client shall be required to execute a Client Engagement Agreement,
naming Brilliant Advice as the client’s limited power of attorney and agent in fact, granting
Brilliant Advice full authority to buy, sell, or otherwise effect investment transactions
- 24 -
involving the assets in the client’s name found in the discretionary account. Brilliant Advice’s
authority to withdraw funds on its own authority is limited to its management fee.
Clients who engage Brilliant Advice on a discretionary basis may, at any time, impose
restrictions,
limit the
in writing, on Brilliant Advice’s discretionary authority (e.g.
types/amounts of particular securities purchased for their account, limit or proscribe Brilliant
Advice’s use of margin or option strategies, etc.).
Item 17
Voting Client Securities
Brilliant Advice does not accept the authority to and does not vote proxies on behalf of
clients. Clients retain the responsibility for receiving and voting proxies for all and any
securities maintained in client portfolios.
Item 18
Financial Information
Brilliant Advice is not required to disclose any financial information pursuant to this item due
to the following:
A. Brilliant Advice does not require or solicit the prepayment of more than $1,200 in fees six
months or more in advance of rendering services;
B. Brilliant Advice is unaware of any financial condition that is reasonably likely to impair its
ability to meet its contractual commitments relating to its discretionary authority over
certain client accounts; and
C. Brilliant Advice has never been the subject of a bankruptcy petition.
ANY QUESTIONS: Brilliant Advice’s Chief Compliance Officer, Michelle McCarthy, remains
available to address any questions that a client or prospective client may have regarding the
above disclosures and arrangements.
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