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Item 1: Cover Page
Item 1: Cover Page
Brooklyn FI, LLC
33 Nassau Ave
Brooklyn, New York 11222
Form ADV Part 2A – Firm Brochure
(718)-690-3600
June 6, 2025
https://www.brooklynfi.com/
This Brochure provides information about the qualifications and business practices of Brooklyn FI, LLC, “Brooklyn
FI”. If you have any questions about the contents of this Brochure, please contact us at (718)-690-3600. The
information in this Brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority.
Brooklyn FI, LLC is registered as a New York-based Investment Adviser registered with the Securities and
Exchange Commission. Registration of an Investment Adviser does not imply any level of skill or training.
Additional information about Brooklyn FI is available on the SEC’s website at www.adviserinfo.sec.gov which can
be found using the firm’s identification number 292115.
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Item 2: Material Changes
Since the previous annual filing of this brochure on March 25, 2025, there have been no material changes
made to this version of the Disclosure Brochure. In the future, any material changes made during the year
will be reported here.
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Item 3: Table of Contents
Item 1: Cover Page
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Item 2: Material Changes
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Item 3: Table of Contents
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Item 4: Advisory Business
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Item 5: Fees and Compensation
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Item 6: Performance-Based Fees and Side-By-Side Management
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Item 7: Types of Clients
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Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
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Item 9: Disciplinary Information
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Item 10: Other Financial Industry Activities and Affiliations
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Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
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Item 12: Brokerage Practices
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Item 13: Review of Accounts
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Item 14: Client Referrals and Other Compensation
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Item 15: Custody
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Item 16: Investment Discretion
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Item 17: Voting Client Securities
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Item 18: Financial Information
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Form ADV Part 2B – Brochure Supplement
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Item 4: Advisory Business
Description of Advisory Firm
Brooklyn FI, LLC is registered as an Investment Adviser with the SEC (Securities and Exchange Commission). We
were founded in November 2017 and became a state-registered investment adviser in 2018. We became
SEC-registered in April, 2021. Shane Mason and Ally-Jane Ayers are managing members of Brooklyn FI, LLC; John
Owens is a member of Brooklyn FI, LLC.
Brooklyn FI reports $341,488,503 in discretionary, and $0 in non-discretionary Assets Under Management as of
December 31, 2024.
Types of Advisory Services
Investment Management Services
We are in the business of managing individually tailored investment portfolios. Our firm provides continuous
advice to a Client regarding the investment of Client funds based on the individual needs of the Client. We
manage assets on a household basis (rather than an individual basis), unless specifically requested by the Client.
Through personal discussions in which goals and objectives based on a Client's particular circumstances are
established, we develop a Client's personal investment policy or an investment plan with an asset allocation
target and create and manage a portfolio based on that policy and allocation targets. We will also review and
discuss a Client’s prior investment history, as well as family composition and background.
Account supervision is guided by the stated objectives of the Client (e.g., maximum capital appreciation, growth,
income, or growth, and income), as well as tax considerations. Clients may impose reasonable restrictions on
investing in certain securities, types of securities, or industry sectors. Fees pertaining to this service are outlined
in Item 5 of this brochure.
In cases where the Client chooses to have Brooklyn FI advise on assets that are not held at a qualified custodian
in which Brooklyn FI has an advisory relationship (See Item 12 of this Brochure) referred to as “held-away
accounts,” Brooklyn FI is able to provide investment management services of those held-away accounts by taking
custody (by way of maintaining client login credentials). These held-away accounts include 401(k) accounts, 529
plans, variable annuities, and other similar accounts.
These assets may be monitored using third party account aggregation software where the account values and
holdings are transmitted and viewed in our portfolio management software. These assets are included in
calculating the total assets under management when assessing the annual advisory fee (as described in Item 5 of
this brochure).
Use of Outside Managers
When appropriate, we utilize the services of third-party investment advisers (“Outside Managers”) to
assist with the management of Client accounts. We assist Clients in completing the Outside Managers’
investor profile, selecting an appropriate asset allocation model, interacting with the Outside Managers
and conducting an ongoing review of the Outside Managers’ investment offerings and investment
selection. Our review process and analysis of Outside Managers is further discussed in Item 8 of this
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Brochure. Additionally, we will meet with the Client on a periodic basis to discuss changes in their
personal or financial situation, suitability, and any new or revised restrictions to be applied to the
account.
Comprehensive Financial Planning
This service involves working one-on-one with a planner over an extended period of time. By paying a fixed
monthly fee, clients get to work with a planner who will work with them to develop and implement their plan.
The planner will monitor the plan, recommend any changes and ensure the plan is up to date.
Upon desiring a comprehensive plan, a client will be taken through establishing their goals and values around
money. They will be required to provide information to help complete the following areas of analysis: net worth,
cash flow, insurance, credit scores/reports, employee benefit, retirement planning, insurance, investments,
college planning and estate planning. Once the client’s information is reviewed, their plan will be built and
analyzed, and then the findings, analysis and potential changes to their current situation will be reviewed with
the client. Clients subscribing to this service will receive a written or an electronic report, providing the client
with a detailed financial plan designed to achieve his or her stated financial goals and objectives. If a follow up
meeting is required, we will meet at the client's convenience. The plan and the client’s financial situation and
goals will be monitored throughout the year and follow-up phone calls and emails will be made to the client to
confirm that any agreed upon action steps have been carried out. On an annual basis there will be a full review
of this plan to ensure its accuracy and ongoing appropriateness. Any needed updates will be communicated at
that time. Client is responsible for implementing any recommendations made by Planner during the financial
planning process.
Educational Seminars and Speaking Engagements
We may provide seminars on an “as announced” basis for groups seeking general advice on investments and
other areas of personal finance. The content of these seminars will vary depending upon the needs of the
attendees. These seminars are purely educational in nature and do not involve the sale of any investment
products. Information presented will not be based on any individual’s person’s need, nor does Brooklyn FI
provide individualized investment advice to attendees during these seminars.
Retirement Account Advice
When we provide investment advice to Clients regarding Client’s retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security
Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way we
make money creates some conflicts with Client’s interests, so we operate under a special rule that requires us to
act in your best interest and not put our interest ahead of yours.
Under this special rule’s provisions, we must:
● Meet a professional standard of care when making investment recommendations (give prudent advice);
● Never put our financial interests ahead of yours when making recommendations (give loyal advice);
● Avoid misleading statements about conflicts of interest, fees, and investments;
● Follow policies and procedures designed to ensure that we give advice that is in your best interest;
● Charge no more than is reasonable for our services; and
● Give you basic information about conflicts of interest.
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Client Tailored Services and Client Imposed Restrictions
We offer the same suite of services to all of our clients. However, specific client financial plans and their
implementation are dependent upon the client investment policy and/or investment plan which outlines each
client’s current situation (income, tax levels, and risk tolerance levels) and is used to construct a client specific
plan to aid in the selection of a portfolio that matches restrictions, needs, and targets.
Wrap Fee Programs
We do not participate in wrap fee programs.
Item 5: Fees and Compensation
Please note, unless a client has received the firm’s disclosure brochure at least 48 hours prior to signing the
investment advisory contract, the investment advisory contract may be terminated by the client within five (5)
business days of signing the contract without incurring any advisory fees. How we are paid depends on the type
of advisory service we are performing. Please review the fee and compensation information below.
Our fees are negotiable. The intent of negotiable fees is to allow Brooklyn FI to provide services at a reduced cost
(including pro bono) to those in financial duress.
Fees for preparation of the client(s) personal tax returns, any amendments to prior returns, trust and estate, gift,
and business tax returns will be billed separately, as will other tax work such as audit representation. Fees for
those services are separate and in addition to advisory fees paid to Brooklyn FI.
Investment Management Services
The standard advisory fee is based on the market value of the account and is calculated as follows:
Account Value
Brooklyn FI’s Annual
Advisory Fee
First $2,000,000
1.00%
Next $3,000,000
0.75%
Next $5,000,000
0.50%
Assets Above $10,000,000
0.30%
The annual fees are negotiable and are pro-rated and paid in arrears on a quarterly basis. The amount of
managed held-away assets and outside managed assets are included in the total account value that the advisory
fee is calculated on. The advisory fee is a blended fee and is calculated by assessing the percentage rates using
the predefined levels of assets as shown in the above chart and applying the fee to the gross account value as of
the average daily balance* over the previous billing period, resulting in a combined weighted fee. For example,
an account valued at $3,000,000 would pay an effective fee of 0.92% with the annual fee of $27,500. The
quarterly fee is determined by the following calculation: (($2,000,000 x 1.00%) + ($1,000,000 x 0.75%)) ÷ 4 =
$6,875. Advisor will notify the Client electronically 30 days in advance of any other fee increase. If no objection is
made by the Client within thirty (30) days following delivery of such notice, Brooklyn FI will assume the Client’s
inaction constitutes consent.
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*Outside Manager fees are applied to the account value as of the end of the previous quarter. When an Outside
Manager is used, both Brooklyn FI and the Outside Manager will debit the Client’s account for their own portion
of the fee.
Accounts initiated or terminated during a calendar quarter will be charged a pro-rated fee based on the amount
of time remaining in the billing period. An account may be terminated with written notice at any time. Since fees
are paid in arrears, no rebate will be needed upon termination of the account.
Comprehensive Financial Planning
Comprehensive Financial Planning consists of an annual fee that is paid in advance, at the rate of $500 - $2,000
per month based on complexity and needs of the client. We have a minimum annual fee typically ranging from
$6,000 to $24,000, based on client complexity. The minimum requirement and amount of the fee is negotiable at
the advisor’s discretion.
The annual fee shall be adjusted upwards every year on the anniversary of the Agreement in line with Consumer
Price Index for all Urban Consumers (CPI-U) to keep pace with inflation. The Client will receive an automatic,
electronic notice of this increase the month before it takes effect. Advisor will notify the Client electronically 30
days in advance of any other fee increase. If no objection is made by the Client within thirty (30) days following
delivery of such notice, Brooklyn FI will assume the Client’s inaction constitutes consent.
For clients with at least $500,000 in assets under management, Brooklyn FI may offer discounted monthly
planning fees.
Fixed fees may be pulled from the client's brokerage account(s), paid via credit card, or paid via ACH on a
monthly subscription basis. After the first 12 months, this service may be terminated at any time, with written
notice, effective immediately. Upon termination of any engagement, any prepaid, unearned fee will be refunded
to the client and any unpaid, earned fees will be billed to the client.
Educational Seminars/ Speaking engagements
Seminars are offered to organizations and the public on a variety of financial topics. Fees range from free to
$25,000 per seminar. Half of the fees are due prior to the engagement, and the other half are to be paid the day
of, no later than the conclusion of the event. The fee range is based on the content, amount of research
conducted, number of hours of preparation needed, and the number of attendees. In the event of inclement
weather or a flight cancellation, the Speaker shall make all reasonable attempts to make alternative travel
arrangements to arrive in time for the presentation. If travel proves impossible, or the event is otherwise
canceled, the Speaker’s fee is waived, but the Client will still be responsible for reimbursement of any
non-refundable travel expenses already incurred. In the event that the Client decides to cancel or change the
date of the event for any reason besides weather or similar unforeseen causes, the Client will still be responsible
for reimbursement of any non-refundable travel expenses already incurred, and will provide payment for 100%
of the Speaker’s fee if the cancellation occurs within 30 days of the event. In the event that the Speaker must
cancel due to health or similar unforeseen circumstances, the Speaker will make all attempts to find a reasonable
alternative engagement date and will absorb any incremental additional costs for obtaining alternative travel
arrangements. If an alternative date cannot be obtained, the Client will not be responsible for any travel costs
already incurred by the Speaker or any portion of the Speaker’s fee.
Educational Seminars and Speaking Engagements may be provided pro-bono at Brooklyn FI’s discretion.
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Other Types of Fees and Expenses
Our fees are exclusive of brokerage commissions, transaction fees, and other related costs and expenses which
may be incurred by the client. Clients may incur certain charges imposed by custodians, brokers, and other third
parties such as custodial fees, deferred sales charges, odd-lot differentials, transfer taxes, wire transfer and
electronic fund fees, and other fees and taxes on brokerage accounts and securities transactions. Mutual fund
and exchange traded funds also charge internal management fees, which are disclosed in a fund’s prospectus.
Such charges, fees and commissions are exclusive of and in addition to our fee, and we shall not receive any
portion of these commissions, fees, and costs.
Item 12 further describes the factors that we consider in selecting or recommending broker-dealers for client’s
transactions and determining the reasonableness of their compensation (e.g., commissions).
We do not accept compensation for the sale of securities or other investment products including asset-based
sales charges or service fees from the sale of mutual funds.
Item 6: Performance-Based Fees and
Side-By-Side Management
We do not offer performance-based fees.
Item 7: Types of Clients
We provide financial planning and portfolio management services to individuals and high net-worth individuals.
We do not have a minimum account size requirement.
Item 8: Methods of Analysis, Investment
Strategies and Risk of Loss
We complete an Investment Analysis (described in Item 4 of this brochure) as part of their financial plan, our
primary methods of investment analysis are Passive Investment Management/Selection of Other Advisors.
Passive Investment Management
We primarily practice passive investment management. Passive investing involves building portfolios that are
comprised of various distinct asset classes. The asset classes are weighted in a manner to achieve a desired
relationship between correlation, risk and return. Funds that passively capture the returns of the desired asset
classes are placed in the portfolio. The funds that are used to build passive portfolios are typically index mutual
funds or exchange traded funds.
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Passive investment management is characterized by low portfolio expenses (i.e. the funds inside the portfolio
have low internal costs), minimal trading costs (due to infrequent trading activity), and relative tax efficiency
(because the funds inside the portfolio are tax efficient and turnover inside the portfolio is minimal).
In contrast, active management involves a single manager or managers who employ some method, strategy or
technique to construct a portfolio that is intended to generate returns that are greater than the broader market
or a designated benchmark. Academic research indicates most active managers underperform the market.
Use of Outside Managers
We may refer Clients to Third Party Investment Advisers or advisory programs (“Outside Managers”). Our
analysis of Outside Managers involves the examination of the experience, expertise, investment philosophies,
and past performance of the Outside Managers in an attempt to determine if that Outside Manager has
demonstrated an ability to invest over a period of time and in different economic conditions. We monitor the
Outside Manager's underlying holdings, strategies, concentrations, and leverage as part of our overall periodic
risk assessment. Additionally, as part of our due diligence process, we survey the Outside Manager's compliance
and business enterprise risks. A risk of investing with an Outside Manager who has been successful in the past is
that they may not be able to replicate that success in the future. In addition, we do not control the underlying
investments in an Outside Manager's portfolio. There is also a risk that an Outside Manager may deviate from
the stated investment mandate or strategy of the portfolio, making it a less suitable investment for our Clients.
Moreover, as we do not control the Outside Manager's daily business and compliance operations, we may be
unaware of the lack of internal controls necessary to prevent business, regulatory or reputational deficiencies.
Direct Indexing by Outside Managers
Direct indexing is an approach to index investing that involves buying some of the individual stocks that
make up an index, with the aim of tracking the overall index. This is in contrast to buying an index mutual
fund or index exchange-traded fund (index ETF) that tracks the index. Direct indexing can provide greater
autonomy, control, and tax advantages to certain investors over owning an index mutual fund or an
index exchange-traded fund (index ETF).
Material Risks Involved
All investing strategies we offer involve risk and may result in a loss of your original investment which you
should be prepared to bear. Many of these risks apply equally to stocks, bonds, commodities and any other
investment or security. Material risks associated with our investment strategies are listed below.
Market Risk: Market risk involves the possibility that an investment’s current market value will fall because of a
general market decline, reducing the value of the investment regardless of the operational success of the issuer’s
operations or its financial condition.
Strategy Risk: The Advisor’s investment strategies and/or investment techniques may not work as intended.
Small and Medium Cap Company Risk: Securities of companies with small and medium market capitalizations
are often more volatile and less liquid than investments in larger companies. Small and medium cap companies
may face a greater risk of business failure, which could increase the volatility of the client’s portfolio.
Turnover Risk: At times, the strategy may have a portfolio turnover rate that is higher than other strategies. A
high portfolio turnover would result in correspondingly greater brokerage commission expenses and may result
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in the distribution of additional capital gains for tax purposes. These factors may negatively affect the account’s
performance.
Limited markets: Certain securities may be less liquid (harder to sell or buy) and their prices may at times be
more volatile than at other times. Under certain market conditions we may be unable to sell or liquidate
investments at prices we consider reasonable or favorable, or find buyers at any price.
Concentration Risk: Certain investment strategies focus on particular asset-classes, industries, sectors or types of
investment. From time to time these strategies may be subject to greater risks of adverse developments in such
areas of focus than a strategy that is more broadly diversified across a wider variety of investments.
Interest Rate Risk: Bond (fixed income) prices generally fall when interest rates rise, and the value may fall below
par value or the principal investment. The opposite is also generally true: bond prices generally rise when
interest rates fall. In general, fixed income securities with longer maturities are more sensitive to these price
changes. Most other investments are also sensitive to the level and direction of interest rates.
Legal or Legislative Risk: Legislative changes or Court rulings may impact the value of investments, or the
securities’ claim on the issuer’s assets and finances.
Inflation: Inflation may erode the buying-power of your investment portfolio, even if the dollar value of your
investments remains the same.
Risks Associated with Securities
Apart from the general risks outlined above which apply to all types of investments, specific securities may have
other risks.
Commercial Paper is, in most cases, an unsecured promissory note that is issued with a maturity of 270 days or
less. Being unsecured the risk to the investor is that the issuer may default.
Common stocks may go up and down in price quite dramatically, and in the event of an issuer’s bankruptcy or
restructuring could lose all value. A slower-growth or recessionary economic environment could have an adverse
effect on the price of all stocks.
Corporate Bonds are debt securities to borrow money. Generally, issuers pay investors periodic interest and
repay the amount borrowed either periodically during the life of the security and/or at maturity. Alternatively,
investors can purchase other debt securities, such as zero coupon bonds, which do not pay current interest, but
rather are priced at a discount from their face values and their values accrete over time to face value at maturity.
The market prices of debt securities fluctuate depending on such factors as interest rates, credit quality, and
maturity. In general, market prices of debt securities decline when interest rates rise and increase when interest
rates fall. The longer the time to a bond’s maturity, the greater its interest rate risk.
Bank Obligations including bonds and certificates of deposit may be vulnerable to setbacks or panics in the
banking industry. Banks and other financial institutions are greatly affected by interest rates and may be
adversely affected by downturns in the U.S. and foreign economies or changes in banking regulations.
Municipal Bonds are debt obligations generally issued to obtain funds for various public purposes, including the
construction of public facilities. Municipal bonds pay a lower rate of return than most other types of bonds.
However, because of a municipal bond’s tax-favored status, investors should compare the relative after-tax return
to the after-tax return of other bonds, depending on the investor’s tax bracket. Investing in municipal bonds
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carries the same general risks as investing in bonds in general. Those risks include interest rate risk, reinvestment
risk, inflation risk, market risk, call or redemption risk, credit risk, and liquidity and valuation risk.
Options and other derivatives carry many unique risks, including time-sensitivity, and can result in the complete
loss of principal. While covered call writing does provide a partial hedge to the stock against which the call is
written, the hedge is limited to the amount of cash flow received when writing the option. When selling covered
calls, there is a risk the underlying position may be called away at a price lower than the current market price.
Exchange Traded Funds prices may vary significantly from the Net Asset Value due to market conditions. Certain
Exchange Traded Funds may not track underlying benchmarks as expected. ETFs are also subject to the following
risks: (i) an ETF’s shares may trade at a market price that is above or below their net asset value; (ii) the ETF may
employ an investment strategy that utilizes high leverage ratios; or (iii) trading of an ETF’s shares may be halted if
the listing exchange’s officials deem such action appropriate, the shares are de-listed from the exchange, or the
activation of market-wide “circuit breakers” (which are tied to large decreases in stock prices) halts stock trading
generally. The Adviser has no control over the risks taken by the underlying funds in which client’s invest.
Investment Companies Risk. When a client invests in open end mutual funds or ETFs, the client indirectly bears
its proportionate share of any fees and expenses payable directly by those funds. Therefore, the client will incur
higher expenses, many of which may be duplicative. In addition, the client’s overall portfolio may be affected by
losses of an underlying fund and the level of risk arising from the investment practices of an underlying fund
(such as the use of derivatives).
Item 9: Disciplinary Information
Criminal or Civil Actions
Brooklyn FI and its management have not been involved in any criminal or civil action.
Administrative Enforcement Proceedings
Brooklyn FI and its management have not been involved in administrative enforcement proceedings.
Self-Regulatory Organization Enforcement Proceedings
Brooklyn FI and its management have not been involved in legal or disciplinary events that are material to a
client’s or prospective client’s evaluation of Brooklyn FI or the integrity of its management.
Item 10: Other Financial Industry Activities and
Affiliations
No Brooklyn FI employee is registered, or has an application pending to register, as a broker-dealer or a
registered representative of a broker-dealer.
No Brooklyn FI employee is registered, or has an application pending to register, as a futures commission
merchant, commodity pool operator or a commodity trading advisor.
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Shane Mason provides tax preparation services through Mason Tax, LLC d/b/a Brooklyn FI Tax and may refer
clients to Mason Tax, LLC d/b/a Brooklyn FI Tax when appropriate, to receive tax preparation services. Clients of
Brooklyn FI are never under any obligation to utilize Mason Tax, LLC d/b/a Brooklyn FI Tax for tax preparation
services. The tax preparation fee at Mason Tax, LLC d/b/a Brooklyn FI Tax may be waived.
Shane Mason and Ally “AJ” Ayers are equal owners of Guided Equity Management, Inc., a startup FinTech
software solution focused on equity compensation analysis. Guided Equity Management, Inc. is not affiliated
with Brooklyn FI, LLC. Shane Mason and Ally “AJ” Ayers spend less than 10% of their time on this other business.
Brooklyn FI, LLC occasionally receives compensation from Intuit, Inc. when Shane Mason provides consulting in
regard to their software products. There is no referral arrangement in place between Shane Mason / Brooklyn FI
and Intuit, Inc and the two entities are not affiliated.
Recommendations of Outside Managers - Brooklyn FI recommends Outside Managers to manage some
client accounts. In the event that we recommend an Outside Manager, we do not share in their advisory fee. Our
fee is separate and in addition to their compensation (as noted in Item 5 of this brochure).
Item 11: Code of Ethics, Participation or
Interest in Client Transactions and Personal
Trading
As a fiduciary, our firm and its associates have a duty of utmost good faith to act solely in the best interests of
each client. Our clients entrust us with their funds and personal information, which in turn places a high standard
on our conduct and integrity. Our fiduciary duty is a core aspect of our Code of Ethics and represents the
expected basis of all of our dealings. The firm also adheres to the Code of Ethics and Professional Responsibility
adopted by the CFP® Board of Standards Inc., and accepts the obligation not only to comply with the mandates
and requirements of all applicable laws and regulations but also to take responsibility to act in an ethical and
professionally responsible manner in all professional services and activities.
Code of Ethics Description
This code does not attempt to identify all possible conflicts of interest, and literal compliance with each of its
specific provisions will not shield associated persons from liability for personal trading or other conduct that
violates a fiduciary duty to advisory clients. A summary of the Code of Ethics' Principles is outlined below.
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Integrity - Associated persons shall offer and provide professional services with integrity.
•
Objectivity - Associated persons shall be objective in providing professional services to clients.
•
Competence - Associated persons shall provide services to clients competently and maintain the
necessary knowledge and skill to continue to do so in those areas in which they are engaged.
•
Fairness - Associated persons shall perform professional services in a manner that is fair and reasonable
to clients, principals, partners, and employers, and shall disclose conflict(s) of interest in providing such
services.
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•
Confidentiality - Associated persons shall not disclose confidential client information without the specific
consent of the client unless in response to proper legal process, or as required by law.
•
Professionalism - Associated persons’ conduct in all matter shall reflect credit of the profession.
•
Diligence - Associated persons shall act diligently in providing professional services.
We periodically review and amend our Code of Ethics to ensure that it remains current, and we require all firm
access persons to attest to their understanding of and adherence to the Code of Ethics at least annually. Our firm
will provide of copy of its Code of Ethics to any client or prospective client upon request.
Investment Recommendations Involving a Material Financial Interest and Conflicts of Interest -
Neither our firm, its associates or any related person is authorized to recommend to a client, or effect a
transaction for a client, involving any security in which our firm or a related person has a material financial
interest, such as in the capacity as an underwriter, advisor to the issuer, etc.
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of Interest - Our
firm, its access persons, and its related persons may buy or sell securities similar to, or different from, those we
recommend to Clients. In an effort to reduce or eliminate certain conflicts of interest, our Code of Ethics may
require that we restrict or prohibit access persons’ transactions in specific reportable securities. Any exceptions
or trading pre-clearance must be approved by Brooklyn FI, LLC’s Chief Compliance Officer in advance of the
transaction in an account. Brooklyn FI, LLC maintains a copy of access persons’ personal securities transactions as
required.
Trading Securities At/Around the Same Time as Client’s Securities - From time to time our firm, its access
persons, or its related persons may buy or sell securities for themselves at or around the same time as they buy
or sell securities for Clients’ account(s). To address this conflict, it is our policy that neither our firm or access
persons shall have priority over Clients’ accounts in the purchase or sale of securities.
Item 12: Brokerage Practices
Factors Used to Select Custodians and/or Broker-Dealers
Brooklyn FI, LLC does not have any affiliation with Broker-Dealers. Specific custodian recommendations are
made to client based on their need for such services. We recommend custodians based on the reputation and
services provided by the firm.
1. Research and Other Soft-Dollar Benefits
We currently receive soft dollar benefits by nature of our relationship with Charles Schwab.
2. Brokerage for Client Referrals
We receive no referrals from a broker-dealer or third party in exchange for using that broker-dealer or third
party.
3. Clients Directing Which Broker/Dealer/Custodian to Use
We do recommend a specific custodian for clients to use, however, clients may custody their assets at a
custodian of their choice. Clients may also direct us to use a specific broker-dealer to execute transactions. By
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allowing clients to choose a specific custodian, we may be unable to achieve most favorable execution of client
transactions and this may cost clients money over using a lower-cost custodian.
The Custodian and Brokers We Use (Charles Schwab)
The custodian and brokers we use maintain custody of your assets that we manage, although we may be deemed
to have limited custody of your assets due to our ability to withdraw fees from your account (see Item 15 –
Custody, below).
We recommend that our clients use Charles Schwab & Co., Inc. (“Schwab”), a registered broker-dealer, member
SIPC, as the qualified custodian. We are independently owned and operated and are not affiliated with Schwab.
Schwab will hold your assets in a brokerage account and buy and sell securities when we instruct them to. While
we recommend that you use Schwab as custodian broker, you will decide whether to do so and will open your
account with Schwab by entering into an account agreement directly with them. We do not open the account for
you, although we may assist you in doing so. Even though your account is maintained at Schwab, we can still use
other brokers to execute trades for your account as described below (see “Your brokerage and custody costs”)
How we select brokers/custodians We seek to recommend a custodian/broker that will hold your assets and
execute transactions on terms that are overall most advantageous when compared with other available
providers and their services. We consider a wide range of factors, including:
fee for custody)
● Combination of transaction execution services and asset custody services (generally without a separate
●
● Capability to execute, clear, and settle trades (buy and sell securities for your account)
● Capability to facilitate transfers and payments to and from accounts (wire transfers, check requests, bill
● payment, etc.)
● Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds (ETFs),
● etc.)
● Availability of investment research and tools that assist us in making investment decisions
● Quality of services
● Competitiveness of the price of those services (commission rates, margin interest rates, other fees,
● etc.) and willingness to negotiate the prices
● Reputation, financial strength, security and stability
● Prior service to us and our clients
● Availability of other products and services that benefit us, as discussed below (see “Products and
services available to us from Schwab”)
Your brokerage and custody costs For our clients’ accounts that Schwab maintains, Schwab generally does not
charge you separately for custody services but is compensated by charging you commissions or other fees on
trades that it executes or that settle into your Schwab account. Certain trades (for example, many mutual funds
and ETFs) may not incur Schwab commissions or transaction fees.
Products and services available to us from Schwab Schwab Advisor ServicesTM is Schwab’s business serving
independent investment advisory firms like us. They provide our clients and us with access to their institutional
brokerage services (trading, custody, reporting and related services), many of which are not typically available to
Schwab retail customers. Schwab also makes available various support services. Some of those services help us
manage or administer our clients’ accounts, while others help us manage and grow our business. Schwab’s
14
support services are generally available on an unsolicited basis (we don’t have to request them) and at no charge
to us. Following is a more detailed description of Schwab’s support services:
Services that benefit you Schwab’s institutional brokerage services include access to a broad range of investment
products, execution of securities transactions, and custody of client assets. The investment products available
through Schwab include some to which we might not otherwise have access or that would require a significantly
higher minimum initial investment by our clients. Schwab’s services described in this paragraph generally benefit
you and your account.
Services that may not directly benefit you Schwab also makes available to us other products and services that
benefit us but may not directly benefit you or your account. These products and services assist us in managing
and administering our clients’ accounts. They include investment research, both Schwab’s own and that of third
parties. We may use this research to service all or a substantial number of our clients’ accounts, including
accounts not maintained at Schwab. In addition to investment research, Schwab also makes available software
and other technology that:
facilitate trade execution and allocate aggregated trade orders for multiple client accounts
facilitate payment of our fees from our clients’ accounts
● provide access to client account data (such as duplicate trade confirmations and account statements)
●
● provide pricing and other market data
●
● assist with back-office functions, recordkeeping, and client reporting
Services that generally benefit only us Schwab also offers other services intended to help us manage and
further develop our business enterprise. These services include:
● Educational conferences and events
● Consulting on technology, compliance, legal, and business needs
● Publications and conferences on practice management and business succession
Aggregating (Block) Trading for Multiple Client Accounts
When available and appropriate, we combine multiple orders for shares of the same securities purchased for
advisory accounts we manage (this practice is commonly referred to as “block trading”). We will then distribute a
portion of the shares to participating accounts in a fair and equitable manner. The distribution of the shares
purchased is typically proportionate to the size of the account, but it is not based on account performance or the
amount or structure of management fees. Subject to our discretion, regarding particular circumstances and
market conditions, when we combine orders, each participating account pays an average price per share for all
transactions and pays a proportionate share of all transaction costs. Accounts owned by our firm or access
persons may participate in block trading with your accounts; however, they will not be given preferential
treatment.
Outside Managers used by Brooklyn, FI may block Client trades at their discretion. Their specific practices are
further discussed in their ADV Part 2A, Item 12.
Item 13: Review of Accounts
Client accounts with the Investment Management Service will be reviewed regularly on a quarterly basis. The
account is reviewed with regards to the client’s investment policies and risk tolerance levels. Events that may
15
trigger a special review would be unusual performance, addition or deletions of client imposed restrictions,
excessive draw-down, volatility in performance, or buy and sell decisions from the firm or per client's needs.
Clients will receive trade confirmations from the broker(s) for each transaction in their accounts as well as
monthly or quarterly statements and annual tax reporting statements from their custodian showing all activity in
the accounts, such as receipt of dividends and interest.
Brooklyn FI may provide written reports to Investment Management clients.
Item 14: Client Referrals and Other
Compensation
We do not receive any economic benefit, directly or indirectly, from any third party for advice rendered to our
clients. Brooklyn FI may compensate non-advisory persons for referring clients to Brooklyn FI. An agreement will
be entered into with any person or entity that Brooklyn FI agrees to compensate in exchange for client referrals.
We receive a benefit from Schwab in the form of the support products and services it makes available to us and
other independent investment advisors whose clients maintain their accounts at Schwab. These products and
services, how they benefit us, and the related conflicts of interest are described above in Item 12—Brokerage
Practices.
Item 15: Custody
Brooklyn FI accepts custody of certain client funds or securities when serving as that client’s investment manager
with the primary objective being the ability to access the client’s employee stock plan details and transact to
implement an agreed-upon trading plan with the client; and/or to direct trades in clients outside investment
accounts (i.e. Employer-sponsored 401(k) plan) in line with the clients portfolio strategy. Brooklyn FI maintains
robust custody policies and procedures and is in compliance with the annual surprise examination requirement.
For client accounts in which Brooklyn FI directly debits their advisory fee:
i.
ii.
iii.
Brooklyn FI will send a copy of its invoice to the custodian at the same time that it sends the client a
copy.
The custodian will send at least quarterly statements to the client showing all disbursements for the
account, including the amount of the advisory fee.
The client will provide written authorization to Brooklyn FI, permitting them to be paid directly for their
accounts held by the custodian.
Clients should receive at least quarterly statements from the broker dealer, bank or other qualified custodian
that holds and maintains the client's investment assets. We urge you to carefully review such statements and
compare such official custodial records to the account statements or reports that we may provide to you. Our
statements or reports may vary from custodial statements based on accounting procedures, reporting dates, or
valuation methodologies of certain securities.
16
Brooklyn FI can establish a standing letter of instructions or other similar asset transfer authorization
arrangements (“SLOA”) with qualified custodians in order for us to disburse funds to accounts as specifically
designated by the client. With a SLOA a client can typically authorize first-party and/or third- party transfers. For
all third-party SLOAs, the 7 safeguards outlined in the SEC’s no action letter dated February 21, 2017 to the
Investment Adviser Association are followed.
Item 16: Investment Discretion
For those client accounts where we provide investment advisory services, we may maintain discretion over client
accounts with respect to securities to be bought and sold and the amount of securities to be bought and sold
and will have discretion to instruct the outside manager (if applicable) to make changes to the client’s account
without requiring the client’s authorization each time. Investment discretion is explained to clients in detail when
an advisory relationship has commenced. At the start of the advisory relationship, the client will execute a
Limited Power of Attorney, which will grant our firm discretion over the account. Additionally, the discretionary
relationship will be outlined in the advisory contract and signed by the client.
Item 17: Voting Client Securities
We do not vote Client proxies. Therefore, Clients maintain exclusive responsibility for: (1) voting proxies, and (2)
acting on corporate actions pertaining to the Client’s investment assets. The Client shall instruct the Client’s
qualified custodian to forward to the Client copies of all proxies and shareholder communications relating to the
Client’s investment assets. If the client would like our opinion on a particular proxy vote, they may contact us at
the number listed on the cover of this brochure.
In most cases, you will receive proxy materials directly from the account custodian. However, in the event we
were to receive any written or electronic proxy materials, we would forward them directly to you by mail, unless
you have authorized our firm to contact you by electronic mail, in which case, we would forward you any
electronic solicitation to vote proxies.
Item 18: Financial Information
Registered Investment Advisers are required in this Item to provide you with certain financial information or
disclosures about our financial condition. We have no financial commitment that impairs our ability to meet
contractual and fiduciary commitments to clients, and we have not been the subject of a bankruptcy proceeding.
We do not require or solicit prepayment of more than $1,200 in fees per client six months in advance.
17
Brooklyn FI, LLC
33 Nassau Ave
Brooklyn, New York 11222
(718)-690-3600
June 6, 2025
Form ADV Part 2B – Brochure Supplement
Shane Mason - Individual CRD# 6906036
Managing Member
This brochure supplement provides information about Shane Mason that supplements the Brooklyn FI, LLC
(“Brooklyn FI”) brochure. A copy of that brochure precedes this supplement. Please contact John Owens if the
Brooklyn FI brochure is not included with this supplement or if you have any questions about the contents of this
supplement.
Additional information about Shane Mason is available on the SEC’s website at www.adviserinfo.sec.gov which
can be found using the identification number 6906036.
18
Item 2: Educational Background and Business
Experience
Shane Mason
Born: 1987
Educational Background
● 2009 - Bachelors of Science in Accountancy, University of Mississippi
● 2010 - Masters of Science in Accountancy, University of Mississippi
Business Experience
● 08/2022 - Present, Guided Equity Management, Inc., Co-Founder
● 11/2017 – Present, Brooklyn FI, LLC, Managing Member
● 05/2010 - Present, Mason Tax, LLC d/b/a Brooklyn FI Tax, Founder
● 08/2019 - 12/2024, In The Money Media, LLC, Co-founder
● 9/2020 - 12/2022, Global Equity Solutions, LLC, Member, Co-founder
● 7/2020 - 12/2022, Rise and Fi, LLC, Member, Co-founder
● 11/2017 - 08/2022, Brooklyn FI, LLC, CCO
● 01/2015 – 12/2017, Raich, Ende, Malter & Co, Supervisor
● 01/2014 – 04/2014, JD Pantzis, Accountant
● 08/2013 – 12/2014, Yours Sincerely, Manager
● 01/2013 – 07/2013, Traveling/Volunteering
● 08/2010 – 12/2013, PriceWaterhouseCoopers, Associate
● 05/2010 – 07/2010, RTW Financial Advisors, Intern
● 07/2005 – 04/2010, University of Mississippi, Student
Professional Designations, Licensing & Exams
CFP (Certified Financial Planner)®: The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP
(with flame design) marks (collectively, the “CFP® marks”) are professional certification marks granted in the
United States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial
planners to hold CFP® certification. It is recognized in the United States and a number of other countries for
its (1) high standard of professional education; (2) stringent code of conduct and standards of practice; and
(3) ethical requirements that govern professional engagements with clients. Currently, more than 71,000
individuals have obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
19
● Education – Complete an advanced college-level course of study addressing the financial planning subject
areas that CFP Board’s studies have determined as necessary for the competent and professional delivery of
financial planning services, and attain a Bachelor’s Degree from a regionally accredited United States college
or university (or its equivalent from a foreign university). CFP Board’s financial planning subject areas include
insurance planning and risk management, employee benefits planning, investment planning, income tax
planning, retirement planning, and estate planning;
● Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case studies
and client scenarios designed to test one’s ability to correctly diagnose financial planning issues and apply
one’s knowledge of financial planning to real world circumstances;
● Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
● Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents outlining
the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
● Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
● Ethics – Renew an agreement to be bound by the Standards of Professional Conduct.
The Standards prominently require that CFP® professionals provide financial planning services at a fiduciary
standard of care. This means CFP® professionals must provide financial planning services in the best interests
of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP
Board’s enforcement process, which could result in suspension or permanent revocation of their
CFP® certification.
Certified Public Accountant (CPA): the CPA is a license to provide accounting services to the public. It is awarded
by each of the 50 states for practice in that state. Additionally, almost every state (49 out of 50) has passed
mobility laws to allow CPAs from other states to practice in their state. State licensing requirements vary, but the
minimum standard requirements include passing the Uniform Certified Public Accountant Examination, 150
semester units of college education, and one year of accounting related experience.
Personal Financial Specialist (PFS): This designation is issued by the American Institute of Certified Public
Accountants (AICPA) and is granted to individuals who must meet all of the following prerequisites: a member of
the AICPA; hold an unrevoked CPA certificate issued by a state authority; earn at least 100 points under the PFS
point system; and have substantial business experience in personal financial planning related services. The
candidate is required to obtain personal financial planning specific education in addition to holding a valid CPA.
The candidate must take a final certification examination (proctored by the AICPA) and once issued the individual
must undergo Continuing Education in the form of 60 PFS points in personal financial planning experience as well
as qualified ‘life-long learning’ activities every three years.
Equity Compensation Associate (ECA) is the CEP Institute's new designation for individuals in equity
compensation. An ECA is qualified in the fundamentals of equity compensation taxation, plan design, law, and
20
very basic accounting, and can address these topics intelligently with equity plan participants. The ECA
designation is for individuals interacting with equity plan participants, whether working at a company that issues
equity compensation, an equity plan services organization, or a wealth management firm, and for individuals
who intend to become a CEP. For those who do not need full CEP certification, an ECA designation is a way to
demonstrate knowledge of equity compensation fundamentals. An ECA is qualified in the fundamentals of equity
compensation taxation, plan design, law, and very basic accounting, and can address these topics intelligently
with equity plan participants. The ECA exam is also the first test in the Certified Equity Professional (CEP) exam
series. It is a prerequisite for continuing on to the other two exams that lead to the CEP designation. ECAs are
required to do 30 hours of Continuing Education every two years. The continuing education requirement can be
satisfied by sitting for the CEP Level 2 and Level 3 exam or the Advanced Equity Compensation Accounting
Certificate exam. For those not continuing on to the other CEP exams, the necessary hours can be acquired at
industry conferences, NASPP and GEO chapter meetings, educational sessions offered by service providers, as
well as recorded CEP Institute Symposium sessions and webinars.
CPWA (Certified Private Wealth Advisor)® is an advanced credential created specifically for wealth managers
who work with high-net-worth individuals, focusing on the life cycle of wealth: accumulation, preservation, and
distribution. This designation is issued by the Investments and Wealth Institute. Candidates must complete a
six-month pre-study educational component and an in-class program at The University of Chicago Booth School
of business or online program through the Yale School of Management. Individuals holding this designation are
required to complete 40 hours of continuing education every two years.
Item 3: Disciplinary Information
No management person at Brooklyn FI, LLC has ever been involved in an arbitration claim of any kind or been
found liable in a civil, self-regulatory organization, or administrative proceeding.
Item 4: Other Business Activities
Shane Mason is currently the owner of Shane Mason, Inc. where he provides tax preparation. This activity
accounts for approximately 20% of his time.
Shane Mason is 50% owner of Guided Equity Management, Inc., a company based in Brooklyn, NY. Guided
Equity Management, Inc. is not affiliated with Brooklyn FI, LLC. This activity accounts for less than 10% of Shane’s
time.
Item 5: Additional Compensation
Shane Mason does not receive any economic benefit from any person, company, or organization, in exchange for
providing clients advisory services through Brooklyn FI.
21
Item 6: Supervision
John Owens, as Chief Compliance Officer of Brooklyn FI, is responsible for supervision. He may be contacted at
the phone number on this brochure supplement.
22
Brooklyn FI, LLC
33 Nassau Ave
Brooklyn, New York 11222
(718)-690-3600
June 6, 2025
Form ADV Part 2B – Brochure Supplement
Ally “AJ” Ayers - Individual CRD# 7192030
Managing Member, Investment Adviser Representative
This brochure supplement provides information about Ally “AJ” Ayers that supplements the Brooklyn FI, LLC
(“Brooklyn FI”) brochure. A copy of that brochure precedes this supplement. Please contact John Owens if the
Brooklyn FI brochure is not included with this supplement or if you have any questions about the contents of this
supplement.
Additional information about Ally “AJ” Ayers is available on the SEC’s website at www.adviserinfo.sec.gov which
can be found using the identification number Individual CRD# 7192030.
23
Item 2: Educational Background and Business
Experience
Ally “AJ” Ayers
Born: 1988
Educational Background
• 2010 – Bachelors of Arts, Skidmore
Business Experience
• 11/2024 – Present, Money Changes Everything (Sole Proprietor), Newsletter Author
• 08/2022 - Present, Guided Equity Management, Inc., Co-Founder
• 06/2018 – Present, Brooklyn FI, LLC, Managing Member,
• 01/2020 - Present, Mason Tax, LLC d/b/a Brooklyn FI Tax, Partner
• 08/2019 - 12/2024, In The Money Media, LLC, Co-founder
• 9/2020 - 12/2022, Global Equity Solutions, LLC, Member, Co-founder
• 7/2020 - 12/2022, Rise and FI, LLC, Member, Co-founder
• 04/2016 – 06/2018, Bandcamp, Senior Editor
• 11/2015 -- 04/2016, Word, Events Director
• 07/2010 – 11/2015, Bloomsbury, Commissioning Editor
Professional Designations, Licensing & Exams
CFP (Certified Financial Planner)®: The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP
(with flame design) marks (collectively, the “CFP® marks”) are professional certification marks granted in the
United States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1)
high standard of professional education; (2) stringent code of conduct and standards of practice; and (3)
ethical requirements that govern professional engagements with clients. Currently, more than 71,000
individuals have obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
● Education – Complete an advanced college-level course of study addressing the financial planning subject
areas that CFP Board’s studies have determined as necessary for the competent and professional delivery of
financial planning services, and attain a Bachelor’s Degree from a regionally accredited United States college
or university (or its equivalent from a foreign university). CFP Board’s financial planning subject areas include
insurance planning and risk management, employee benefits planning, investment planning, income tax
planning, retirement planning, and estate planning;
24
● Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case studies
and client scenarios designed to test one's ability to correctly diagnose financial planning issues and apply
one's knowledge of financial planning to real-world circumstances;
● Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
● Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents outlining
the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
● Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
● Ethics – Renew an agreement to be bound by the Standards of Professional Conduct.
The Standards prominently require that CFP® professionals provide financial planning services at a fiduciary
standard of care. This means CFP® professionals must provide financial planning services in the best interests
of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP Board’s
enforcement process, which could result in suspension or permanent revocation of their CFP® certification.
ENROLLED AGENT (EA): An Enrolled Agent (EA) is a federally-authorized tax practitioner who has technical
expertise in the field of taxation and who is empowered by the U.S. Department of the Treasury to represent
taxpayers before all administrative levels of the Internal Revenue Service for audits, collections, and appeals.
“Enrolled” means to be licensed to practice by the federal government, and “Agent” means authorized to appear
in the place of the taxpayer at the IRS. Only Enrolled Agents, attorneys, and CPAs may represent any taxpayer
before the IRS. The Enrolled Agent profession dates back to 1884 when, after questionable claims had been
presented for Civil War losses, Congress acted to regulate persons who represented citizens in their dealings with
the U.S. Treasury Department. The license is earned in one of two ways: by passing a comprehensive
examination which covers all aspects of the tax code, or having worked at the IRS for five years in a position
which regularly interpreted and applied the tax code and its regulations. All candidates are subjected to a
rigorous background check conducted by the IRS.
In addition to the stringent testing and application process, the IRS requires Enrolled Agents to complete 72
hours of continuing professional education, reported every three years, to maintain their Enrolled Agent status.
Because of the knowledge necessary to become an Enrolled Agent and the requirements to maintain the license,
there are only about 46,000 practicing Enrolled Agents. Unlike attorneys and CPAs, who may or may not choose
to specialize in taxes, all Enrolled Agents specialize in taxation. Enrolled Agents receive their right to practice
from the U.S. government (CPAs and attorneys are licensed by the states). Enrolled Agents are required to abide
by the provisions of the Department of Treasury’s Circular 230, which provides the regulations governing the
practice of Enrolled Agents before the IRS.
Certified Equity Professional (CEP): The Certified Equity Professional Institute (CEPI), at Santa Clara University, is
the only certification body for equity compensation professionals. The CEPI curriculum covers accounting;
corporate and securities laws; taxation; and design, analysis and administration, ensuring that CEP designees
25
have achieved a required level of expertise in all of the relevant areas of equity compensation.
The certification requires three exams: basic (ECA Exam), intermediate (Level II), and advanced (Level III).
Candidates must take all three exams to be awarded certification. The ECA Exam questions tend to be
definitional and basic concepts, whereas Level II and Level III questions tend to focus on application and the
synthesis of concepts. The examination questions cover a wide range of topics, and are developed from the
readings outlined by the course syllabi.
To protect and enhance the reputation of the Certified Equity Professional designation, CEP and ECAs are
required to report 30 hours of industry-related Continuing Education (CE) every two years in order to continue
using the designation.
Item 3: Disciplinary Information
No management person at Brooklyn FI, LLC has ever been involved in an arbitration claim of any kind or been
found liable in a civil, self-regulatory organization, or administrative proceeding.
Item 4: Other Business Activities
Ally “AJ” Ayers is currently employed by Mason Tax, LLC d/b/a Brooklyn FI Tax, a separate entity that provides tax
preparation services. This activity accounts for up to 30% of her time during normal business hours.
Ally “AJ” Ayers is 50% owner of Guided Equity Management, Inc., a company based in Brooklyn, NY. Guided
Equity Management, Inc. is not affiliated with Brooklyn FI, LLC. This activity accounts for less than 10% of AJ’s
time.
Ally “AJ” Ayers currently publishes a newsletter under the name Money Changes Everything, a sole
proprietorship. This activity accounts for less than 10% of AJ’s time.
Item 5: Additional Compensation
Ally “AJ” Ayers does not receive any economic benefit from any person, company, or organization, in exchange
for providing clients advisory services through Brooklyn FI.
Item 6: Supervision
John Owens, as Chief Compliance Officer of Brooklyn FI, is responsible for supervision. He may be contacted at
the phone number on this brochure supplement.
26
Brooklyn FI, LLC
33 Nassau Ave
Brooklyn, New York 11222
(718)-690-3600
June 6, 2025
Form ADV Part 2B – Brochure Supplement
John Owens - Individual CRD# 7041108
Managing Partner & Chief Compliance Officer
This brochure supplement provides information about John Owens that supplements the Brooklyn FI, LLC
(“Brooklyn FI”) brochure. A copy of that brochure precedes this supplement. Please contact John Owens if the
Brooklyn FI brochure is not included with this supplement or if you have any questions about the contents of this
supplement.
Additional information about John Owens is available on the SEC’s website at www.adviserinfo.sec.gov which can
be found using the identification number Individual CRD# 7041108.
27
Item 2: Educational Background and Business
Experience
John Owens
Born: 1992
Educational Background
• 2015 – Clarion University, Bachelors in Finance & Economics
Business Experience
• 08/2022 - Present, Brooklyn FI, LLC, Managing Partner & CCO
• 08/2020 – Present, Mason Tax, LLC d/b/a Brooklyn FI Tax, Managing Partner & CCO
• 08/2020 – 08/2022, Brooklyn FI, LLC, Director of Financial Planning
• 07/2016 – 07/2020, Vintage Financial Services LLC, Director of Financial Planning and Tax
• 06/2015 – 07/2016, UPMC, Financial Analyst
• 02/2008 – 12/2016, WMGH/WLSH Radio, Broadcaster & Account Rep
Professional Designations, Licensing & Exams
CFP (Certified Financial Planner)®: The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP
(with flame design) marks (collectively, the “CFP® marks”) are professional certification marks granted in the
United States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1)
high standard of professional education; (2) stringent code of conduct and standards of practice; and (3)
ethical requirements that govern professional engagements with clients. Currently, more than 71,000
individuals have obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
● Education – Complete an advanced college-level course of study addressing the financial planning subject
areas that CFP Board’s studies have determined as necessary for the competent and professional delivery of
financial planning services, and attain a Bachelor’s Degree from a regionally accredited United States college
or university (or its equivalent from a foreign university). CFP Board’s financial planning subject areas include
insurance planning and risk management, employee benefits planning, investment planning, income tax
planning, retirement planning, and estate planning;
● Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case studies
and client scenarios designed to test one's ability to correctly diagnose financial planning issues and apply
one's knowledge of financial planning to real-world circumstances;
28
● Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
● Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents outlining
the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
● Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
● Ethics – Renew an agreement to be bound by the Standards of Professional Conduct.
The Standards prominently require that CFP® professionals provide financial planning services at a fiduciary
standard of care. This means CFP® professionals must provide financial planning services in the best interests
of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP Board’s
enforcement process, which could result in suspension or permanent revocation of their CFP® certification.
ENROLLED AGENT (EA): An Enrolled Agent (EA) is a federally-authorized tax practitioner who has technical
expertise in the field of taxation and who is empowered by the U.S. Department of the Treasury to represent
taxpayers before all administrative levels of the Internal Revenue Service for audits, collections, and appeals.
“Enrolled” means to be licensed to practice by the federal government, and “Agent” means authorized to appear
in the place of the taxpayer at the IRS. Only Enrolled Agents, attorneys, and CPAs may represent any taxpayer
before the IRS. The Enrolled Agent profession dates back to 1884 when, after questionable claims had been
presented for Civil War losses, Congress acted to regulate persons who represented citizens in their dealings with
the U.S. Treasury Department. The license is earned in one of two ways: by passing a comprehensive
examination which covers all aspects of the tax code, or having worked at the IRS for five years in a position
which regularly interpreted and applied the tax code and its regulations. All candidates are subjected to a
rigorous background check conducted by the IRS.
In addition to the stringent testing and application process, the IRS requires Enrolled Agents to complete 72
hours of continuing professional education, reported every three years, to maintain their Enrolled Agent status.
Because of the knowledge necessary to become an Enrolled Agent and the requirements to maintain the license,
there are only about 46,000 practicing Enrolled Agents. Unlike attorneys and CPAs, who may or may not choose
to specialize in taxes, all Enrolled Agents specialize in taxation. Enrolled Agents receive their right to practice
from the U.S. government (CPAs and attorneys are licensed by the states). Enrolled Agents are required to abide
by the provisions of the Department of Treasury’s Circular 230, which provides the regulations governing the
practice of Enrolled Agents before the IRS.
Equity Compensation Associate (ECA) is the CEP Institute's new designation for individuals in equity
compensation. An ECA is qualified in the fundamentals of equity compensation taxation, plan design, law, and
very basic accounting, and can address these topics intelligently with equity plan participants.
The ECA designation is for individuals interacting with equity plan participants, whether working at a company
that issues equity compensation, an equity plan services organization, or a wealth management firm, and for
29
individuals who intend to become a CEP. For those who do not need full CEP certification, an ECA designation is a
way to demonstrate knowledge of equity compensation fundamentals.
An ECA is qualified in the fundamentals of equity compensation taxation, plan design, law, and very basic
accounting, and can address these topics intelligently with equity plan participants.
The ECA exam is also the first test in the Certified Equity Professional (CEP) exam series. It is a prerequisite for
continuing on to the other two exams that lead to the CEP designation.
ECAs are required to do 30 hours of Continuing Education every two years. The continuing education
requirement can be satisfied by sitting for the CEP Level 2 and Level 3 exam or the Advanced Equity
Compensation Accounting Certificate exam. For those not continuing on to the other CEP exams, the necessary
hours can be acquired at industry conferences, NASPP and GEO chapter meetings, educational sessions offered
by service providers, as well as recorded CEP Institute Symposium sessions and webinars.
CPWA (Certified Private Wealth Advisor)® is an advanced credential created specifically for wealth managers
who work with high-net-worth individuals, focusing on the life cycle of wealth: accumulation, preservation, and
distribution. This designation is issued by the Investments and Wealth Institute. Candidates must complete a
six-month pre-study educational component and an in-class program at The University of Chicago Booth School
of business or online program through the Yale School of Management. Individuals holding this designation are
required to complete 40 hours of continuing education every two years.
Item 3: Disciplinary Information
No management person at Brooklyn FI, LLC has ever been involved in an arbitration claim of any kind or been
found liable in a civil, self-regulatory organization, or administrative proceeding.
Item 4: Other Business Activities
John Owens is currently employed by Mason Tax, LLC d/b/a Brooklyn FI Tax, a separate entity that provides tax
preparation services. This activity accounts for up to 10% of his time during normal business hours.
Item 5: Additional Compensation
John Owens does not receive any economic benefit from any person, company, or organization, in exchange for
providing clients advisory services through Brooklyn FI.
Item 6: Supervision
John Owens, as Chief Compliance Officer of Brooklyn FI, is responsible for supervision. He may be contacted at
the phone number on this brochure supplement.
30
Brooklyn FI, LLC
33 Nassau Ave
Brooklyn, New York 11222
(718)-690-3600
June 6, 2025
Form ADV Part 2B – Brochure Supplement
Kurtis Rohlf - Individual CRD# 6973530
Senior Financial Planner
This brochure supplement provides information about Kurtis Rohlf that supplements the Brooklyn FI, LLC
(“Brooklyn FI”) brochure. A copy of that brochure precedes this supplement. Please contact John Owens if the
Brooklyn FI brochure is not included with this supplement or if you have any questions about the contents of this
supplement.
Additional information about Kurtis Rohlf is available on the SEC’s website at www.adviserinfo.sec.gov which can
be found using the identification number Individual CRD# 6973530.
31
Item 2: Educational Background and Business
Experience
Kurtis Rohlf
Born: 1988
Educational Background
• 2018 - Bachelor of Science, California State University, Sacramento
• 2016 - Associate of Science, Sacramento CIty College
Business Experience
• 10/2021 – Present, Brooklyn FI, LLC, Senior Financial Planner
• 10/2021 – Present, Mason Tax, LLC d/b/a Brooklyn FI Tax, Senior Financial Planner
• 04/2021 - 09/2021, Jeffrey N. Mehler CFP, LLC, Associate Financial Planner
• 01/2019 - 04/2021, Symphony Financial Planning, LLC, Client Service Specialist
• 06/2018 - 01/2019, WGG Wealth Partners, Administrative Assistant
• 06/2015 - 05/2018, Full-Time Student
• 09/2012 - 05/2015, P.F. Change, Server Trainer / Bartender
• 03/2011 - 09/2012, Jimmy Johns, General Manager
Professional Designations, Licensing & Exams
CFP (Certified Financial Planner)®: The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP
(with flame design) marks (collectively, the “CFP® marks”) are professional certification marks granted in the
United States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with clients. Currently, more than 71,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
● Education – Complete an advanced college-level course of study addressing the financial planning subject
areas that CFP Board’s studies have determined as necessary for the competent and professional delivery of
financial planning services, and attain a Bachelor’s Degree from a regionally accredited United States college
or university (or its equivalent from a foreign university). CFP Board’s financial planning subject areas include
insurance planning and risk management, employee benefits planning, investment planning, income tax
planning, retirement planning, and estate planning;
32
● Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case studies
and client scenarios designed to test one's ability to correctly diagnose financial planning issues and apply
one's knowledge of financial planning to real-world circumstances;
● Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
● Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents outlining
the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
● Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
● Ethics – Renew an agreement to be bound by the Standards of Professional Conduct.
The Standards prominently require that CFP® professionals provide financial planning services at a fiduciary
standard of care. This means CFP® professionals must provide financial planning services in the best interests
of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP Board’s
enforcement process, which could result in suspension or permanent revocation of their CFP® certification.
Equity Compensation Associate (ECA) is the CEP Institute's new designation for individuals in equity
compensation. An ECA is qualified in the fundamentals of equity compensation taxation, plan design, law, and
very basic accounting, and can address these topics intelligently with equity plan participants. The ECA
designation is for individuals interacting with equity plan participants, whether working at a company that issues
equity compensation, an equity plan services organization, or a wealth management firm, and for individuals
who intend to become a CEP. For those who do not need full CEP certification, an ECA designation is a way to
demonstrate knowledge of equity compensation fundamentals. An ECA is qualified in the fundamentals of equity
compensation taxation, plan design, law, and very basic accounting, and can address these topics intelligently
with equity plan participants. The ECA exam is also the first test in the Certified Equity Professional (CEP) exam
series. It is a prerequisite for continuing on to the other two exams that lead to the CEP designation. ECAs are
required to do 30 hours of Continuing Education every two years. The continuing education requirement can be
satisfied by sitting for the CEP Level 2 and Level 3 exam or the Advanced Equity Compensation Accounting
Certificate exam. For those not continuing on to the other CEP exams, the necessary hours can be acquired at
industry conferences, NASPP and GEO chapter meetings, educational sessions offered by service providers, as
well as recorded CEP Institute Symposium sessions and webinars.
Item 3: Disciplinary Information
During the review of Kurtis Rohlf's application to register as an Investment Adviser Representative in the state of
Florida, the State of Florida Office of Financial Regulation made the determination that Mr. Rohlf was in violation
of chapter 517 of the Florida Statutes due to not being registered while having a place of business in the State of
Florida. In February 2025, without admitting or denying the allegations, Mr. Rohlf agreed to an Order proposed
33
by the State of Florida Office of Financial Regulations agreeing to pay an administrative fine of $8,600 and cease
any future violations of the Statutes. No clients/customers were harmed as a result of this administrative error.
Item 4: Other Business Activities
Kurtis Rohlf is not involved in any other business activities.
Item 5: Additional Compensation
Kurtis Rohlf does not receive any economic benefit from any person, company, or organization, in exchange for
providing clients advisory services through Brooklyn FI.
Item 6: Supervision
John Owens, as Chief Compliance Officer of Brooklyn FI, is responsible for supervision. He may be contacted at
the phone number on this brochure supplement.
34
Brooklyn FI, LLC
33 Nassau Ave
Brooklyn, New York 11222
(718)-690-3600
June 6, 2025
Form ADV Part 2B – Brochure Supplement
Caitlin Fastiggi - Individual CRD# 7515241
Director of Financial Planning
This brochure supplement provides information about Caitlin Fastiggi that supplements the Brooklyn FI, LLC
(“Brooklyn FI”) brochure. A copy of that brochure precedes this supplement. Please contact John Owens if the
Brooklyn FI brochure is not included with this supplement or if you have any questions about the contents of this
supplement.
Additional information about Caitlin Fastiggi is available on the SEC’s website at www.adviserinfo.sec.gov which
can be found using the identification number Individual CRD# 7515241.
35
Item 2: Educational Background and Business
Experience
Caitlin Fastiggi
Born: 1988
Educational Background
• 2010 - BA in Economics and Political Science, Drew University - Madison, NJ
Business Experience
• 02/2022 – Present, Brooklyn FI, LLC, Director of Financial Planning
• 02/2022 – Present, Mason Tax, LLC d/b/a Brooklyn FI Tax, Director of Financial Planning
• 09/2021 - 02/2022, Unemployed
• 01/2014 - 09/2021, HFO Services Corp, Relationship Manager
• 05/2010 - 01/2014, HFO Services Corp, Associate Relationship Manager
Professional Designations, Licensing & Exams
CFP (Certified Financial Planner)®: The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP
(with flame design) marks (collectively, the “CFP® marks”) are professional certification marks granted in the
United States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial
planners to hold CFP® certification. It is recognized in the United States and a number of other countries for
its (1) high standard of professional education; (2) stringent code of conduct and standards of practice; and
(3) ethical requirements that govern professional engagements with clients. Currently, more than 71,000
individuals have obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
● Education – Complete an advanced college-level course of study addressing the financial planning subject
areas that CFP Board’s studies have determined as necessary for the competent and professional delivery of
financial planning services, and attain a Bachelor’s Degree from a regionally accredited United States college
or university (or its equivalent from a foreign university). CFP Board’s financial planning subject areas include
insurance planning and risk management, employee benefits planning, investment planning, income tax
planning, retirement planning, and estate planning;
● Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case studies
and client scenarios designed to test one’s ability to correctly diagnose financial planning issues and apply
one’s knowledge of financial planning to real world circumstances;
● Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
36
● Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents outlining
the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
● Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
● Ethics – Renew an agreement to be bound by the Standards of Professional Conduct.
The Standards prominently require that CFP® professionals provide financial planning services at a fiduciary
standard of care. This means CFP® professionals must provide financial planning services in the best interests
of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP
Board’s enforcement process, which could result in suspension or permanent revocation of their
CFP® certification.
CPWA (Certified Private Wealth Advisor)® is an advanced credential created specifically for wealth managers
who work with high-net-worth individuals, focusing on the life cycle of wealth: accumulation, preservation, and
distribution. This designation is issued by the Investments and Wealth Institute. Candidates must complete a
six-month pre-study educational component and an in-class program at The University of Chicago Booth School
of business or online program through the Yale School of Management. Individuals holding this designation are
required to complete 40 hours of continuing education every two years.
Equity Compensation Associate (ECA) is the CEP Institute's new designation for individuals in equity
compensation. An ECA is qualified in the fundamentals of equity compensation taxation, plan design, law, and
very basic accounting, and can address these topics intelligently with equity plan participants. The ECA
designation is for individuals interacting with equity plan participants, whether working at a company that issues
equity compensation, an equity plan services organization, or a wealth management firm, and for individuals
who intend to become a CEP. For those who do not need full CEP certification, an ECA designation is a way to
demonstrate knowledge of equity compensation fundamentals. An ECA is qualified in the fundamentals of equity
compensation taxation, plan design, law, and very basic accounting, and can address these topics intelligently
with equity plan participants. The ECA exam is also the first test in the Certified Equity Professional (CEP) exam
series. It is a prerequisite for continuing on to the other two exams that lead to the CEP designation. ECAs are
required to do 30 hours of Continuing Education every two years. The continuing education requirement can be
satisfied by sitting for the CEP Level 2 and Level 3 exam or the Advanced Equity Compensation Accounting
Certificate exam. For those not continuing on to the other CEP exams, the necessary hours can be acquired at
industry conferences, NASPP and GEO chapter meetings, educational sessions offered by service providers, as
well as recorded CEP Institute Symposium sessions and webinars.
37
Item 3: Disciplinary Information
No management person at Brooklyn FI, LLC has ever been involved in an arbitration claim of any kind or been
found liable in a civil, self-regulatory organization, or administrative proceeding.
Item 4: Other Business Activities
Caitlin Fastiggi is not involved in any other business activities.
Item 5: Additional Compensation
Caitlin Fastiggi does not receive any economic benefit from any person, company, or organization, in exchange
for providing clients advisory services through Brooklyn FI.
Item 6: Supervision
John Owens, as Chief Compliance Officer of Brooklyn FI, is responsible for supervision. He may be contacted at
the phone number on this brochure supplement.
38
Brooklyn FI, LLC
33 Nassau Ave
Brooklyn, New York 11222
(718)-690-3600
June 6, 2025
Form ADV Part 2B – Brochure Supplement
Eduard Zolotarev - Individual CRD# 6559331
Lead Financial Planner
This brochure supplement provides information about Eduard Zolotarev that supplements the Brooklyn FI, LLC
(“Brooklyn FI”) brochure. A copy of that brochure precedes this supplement. Please contact John Owens if the
Brooklyn FI brochure is not included with this supplement or if you have any questions about the contents of this
supplement.
Additional information about Eduard Zolotarev is available on the SEC’s website at www.adviserinfo.sec.gov
which can be found using the identification number Individual CRD# 6559331.
39
Item 2: Educational Background and Business
Experience
Eduard Zolotarev
Born: 1990
Educational Background
• 2017 - Taxation & Financial Planning, Widener University, Chester, PA
• 2012 - Accounting & FInance Degree, Temple University - Philadelphia, PA
Business Experience
• 08/2022 – Present, Brooklyn FI, LLC, Senior Financial Planner
• 08/2022 – Present, Mason Tax, LLC d/b/a Brooklyn FI Tax, Senior Financial Planner
• 08/2019 - 08/2022, Marcum LLP, Tax Manager
• 01/2019 - 08/2019, Gryphon Financial Wealth Advisors, LLC, Investment Adviser Representative
• 08/2016 - 08/2019, Morris J. Cohen & CO P.C., Tax Supervisor
• 12/2018 - 08/2019, 1st Global Capital Corp, Advisor
• 04/2016 - 08/2016, Widener University, Full-Time Student
• 06/2015 - 04/2016, Wipfli Hewins Financial, Associate Advisor
• 10/2012 - 06/2015, Ernst & Young, LLP, Tax Staff
Professional Designations, Licensing & Exams
CFP (Certified Financial Planner)®: The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP
(with flame design) marks (collectively, the “CFP® marks”) are professional certification marks granted in the
United States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with clients. Currently, more than 71,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
● Education – Complete an advanced college-level course of study addressing the financial planning subject
areas that CFP Board’s studies have determined as necessary for the competent and professional delivery of
financial planning services, and attain a Bachelor’s Degree from a regionally accredited United States college
or university (or its equivalent from a foreign university). CFP Board’s financial planning subject areas include
insurance planning and risk management, employee benefits planning, investment planning, income tax
planning, retirement planning, and estate planning;
40
● Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case studies
and client scenarios designed to test one’s ability to correctly diagnose financial planning issues and apply
one’s knowledge of financial planning to real world circumstances;
● Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
● Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents outlining
the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
● Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
● Ethics – Renew an agreement to be bound by the Standards of Professional Conduct.
The Standards prominently require that CFP® professionals provide financial planning services at a fiduciary
standard of care. This means CFP® professionals must provide financial planning services in the best interests
of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP
Board’s enforcement process, which could result in suspension or permanent revocation of their
CFP® certification.
Certified Public Accountant (CPA): the CPA is a license to provide accounting services to the public. It is awarded
by each of the 50 states for practice in that state. Additionally, almost every state (49 out of 50) has passed
mobility laws to allow CPAs from other states to practice in their state. State licensing requirements vary, but the
minimum standard requirements include passing the Uniform Certified Public Accountant Examination, 150
semester units of college education, and one year of accounting related experience.
Equity Compensation Associate (ECA) is the CEP Institute's new designation for individuals in equity
compensation. An ECA is qualified in the fundamentals of equity compensation taxation, plan design, law, and
very basic accounting, and can address these topics intelligently with equity plan participants. The ECA
designation is for individuals interacting with equity plan participants, whether working at a company that issues
equity compensation, an equity plan services organization, or a wealth management firm, and for individuals
who intend to become a CEP. For those who do not need full CEP certification, an ECA designation is a way to
demonstrate knowledge of equity compensation fundamentals. An ECA is qualified in the fundamentals of equity
compensation taxation, plan design, law, and very basic accounting, and can address these topics intelligently
with equity plan participants. The ECA exam is also the first test in the Certified Equity Professional (CEP) exam
series. It is a prerequisite for continuing on to the other two exams that lead to the CEP designation. ECAs are
required to do 30 hours of Continuing Education every two years. The continuing education requirement can be
satisfied by sitting for the CEP Level 2 and Level 3 exam or the Advanced Equity Compensation Accounting
Certificate exam. For those not continuing on to the other CEP exams, the necessary hours can be acquired at
industry conferences, NASPP and GEO chapter meetings, educational sessions offered by service providers, as
well as recorded CEP Institute Symposium sessions and webinars.
41
Item 3: Disciplinary Information
No management person at Brooklyn FI, LLC has ever been involved in an arbitration claim of any kind or been
found liable in a civil, self-regulatory organization, or administrative proceeding.
Item 4: Other Business Activities
Eduard Zolotarev is not involved in any other business activities.
Item 5: Additional Compensation
Eduard Zolotarev does not receive any economic benefit from any person, company, or organization, in exchange
for providing clients advisory services through Brooklyn FI.
Item 6: Supervision
John Owens, as Chief Compliance Officer of Brooklyn FI, is responsible for supervision. He may be contacted at
the phone number on this brochure supplement.
42
Brooklyn FI, LLC
33 Nassau Ave
Brooklyn, New York 11222
(718)-690-3600
June 6, 2025
Form ADV Part 2B – Brochure Supplement
Kody Sherlund - Individual CRD# 6835710
Senior Financial Planner
This brochure supplement provides information about Kody Sherlund that supplements the Brooklyn FI, LLC
(“Brooklyn FI”) brochure. A copy of that brochure precedes this supplement. Please contact John Owens if the
Brooklyn FI brochure is not included with this supplement or if you have any questions about the contents of this
supplement.
Additional information about Kody Sherlund is available on the SEC’s website at www.adviserinfo.sec.gov which
can be found using the identification number Individual CRD# 6835710.
43
Item 2: Educational Background and Business
Experience
Kody Sherlund
Born: 1994
Educational Background
• 2016 - B.S. in Applied Economic Management from Virginia Tech
Business Experience
• 03/2023 – Present, Brooklyn FI, LLC, Senior Financial Planner
• 03/2023 – Present, Mason Tax, LLC d/b/a Brooklyn FI Tax, Senior Financial Planner
• 06/2017 - 03/2023, Heritage Wealth Architects, Senior Integrated Wealth Manager
• 06/2016 - 05/2017, McLean Pool & Spa, Pool Technician
• 08/2012 - 05/2016, Virginia Tech, Full-Time Student
Professional Designations, Licensing & Exams
CFP (Certified Financial Planner)®: The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP
(with flame design) marks (collectively, the “CFP® marks”) are professional certification marks granted in the
United States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with clients. Currently, more than 71,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
● Education – Complete an advanced college-level course of study addressing the financial planning subject
areas that CFP Board’s studies have determined as necessary for the competent and professional delivery of
financial planning services, and attain a Bachelor’s Degree from a regionally accredited United States college
or university (or its equivalent from a foreign university). CFP Board’s financial planning subject areas include
insurance planning and risk management, employee benefits planning, investment planning, income tax
planning, retirement planning, and estate planning;
● Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case studies
and client scenarios designed to test one’s ability to correctly diagnose financial planning issues and apply
one’s knowledge of financial planning to real world circumstances;
● Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
44
● Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents outlining
the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
● Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
● Ethics – Renew an agreement to be bound by the Standards of Professional Conduct.
The Standards prominently require that CFP® professionals provide financial planning services at a fiduciary
standard of care. This means CFP® professionals must provide financial planning services in the best interests
of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP
Board’s enforcement process, which could result in suspension or permanent revocation of their
CFP® certification.
Equity Compensation Associate (ECA) is the CEP Institute's new designation for individuals in equity
compensation. An ECA is qualified in the fundamentals of equity compensation taxation, plan design, law, and
very basic accounting, and can address these topics intelligently with equity plan participants. The ECA
designation is for individuals interacting with equity plan participants, whether working at a company that issues
equity compensation, an equity plan services organization, or a wealth management firm, and for individuals
who intend to become a CEP. For those who do not need full CEP certification, an ECA designation is a way to
demonstrate knowledge of equity compensation fundamentals. An ECA is qualified in the fundamentals of equity
compensation taxation, plan design, law, and very basic accounting, and can address these topics intelligently
with equity plan participants. The ECA exam is also the first test in the Certified Equity Professional (CEP) exam
series. It is a prerequisite for continuing on to the other two exams that lead to the CEP designation. ECAs are
required to do 30 hours of Continuing Education every two years. The continuing education requirement can be
satisfied by sitting for the CEP Level 2 and Level 3 exam or the Advanced Equity Compensation Accounting
Certificate exam. For those not continuing on to the other CEP exams, the necessary hours can be acquired at
industry conferences, NASPP and GEO chapter meetings, educational sessions offered by service providers, as
well as recorded CEP Institute Symposium sessions and webinars.
Item 3: Disciplinary Information
No management person at Brooklyn FI, LLC has ever been involved in an arbitration claim of any kind or been
found liable in a civil, self-regulatory organization, or administrative proceeding.
Item 4: Other Business Activities
Kody Sherlund is not involved in any other business activities.
45
Item 5: Additional Compensation
Kody Sherlund does not receive any economic benefit from any person, company, or organization, in exchange
for providing clients advisory services through Brooklyn FI.
Item 6: Supervision
John Owens, as Chief Compliance Officer of Brooklyn FI, is responsible for supervision. He may be contacted at
the phone number on this brochure supplement.
46
Brooklyn FI, LLC
33 Nassau Ave
Brooklyn, New York 11222
(718)-690-3600
June 6, 2025
Form ADV Part 2B – Brochure Supplement
James McDougal - Individual CRD# 7359999
Senior Financial Planner
This brochure supplement provides information about James McDougal that supplements the Brooklyn FI, LLC
(“Brooklyn FI”) brochure. A copy of that brochure precedes this supplement. Please contact John Owens if the
Brooklyn FI brochure is not included with this supplement or if you have any questions about the contents of this
supplement.
Additional information about James McDougal is available on the SEC’s website at www.adviserinfo.sec.gov
which can be found using the identification number Individual CRD# 7359999.
47
Item 2: Educational Background and Business
Experience
James McDougal
Born: 1999
Educational Background
• 2020 - Bachelor of Economics from Texas A&M University in College Station, TX
Business Experience
• 04/2023 – Present, Brooklyn FI, LLC, Senior Financial Planner
• 04/2023 – Present, Mason Tax, LLC d/b/a Brooklyn FI Tax, Senior Financial Planner
• 03/2021 – 04/2023, Brighton Jones, Advisor
• 01/2021 – 03/2021, Blendin Coffe & Tea LLC, Barista
• 10/2020 – 11/2020, Gogh Gogh LLC, Barista
• 05/2019 – 10/2020, WMNUS LLC, Barista
• 05/2019 – 08/2019, Memorial Drive Presbyterian Church, Youth Intern
• 11/2017 – 05/2019, Sweet Eugene’s Inc, Barista
Professional Designations, Licensing & Exams
CFP (Certified Financial Planner)®: The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP
(with flame design) marks (collectively, the “CFP® marks”) are professional certification marks granted in the
United States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with clients. Currently, more than 71,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
● Education – Complete an advanced college-level course of study addressing the financial planning subject
areas that CFP Board’s studies have determined as necessary for the competent and professional delivery of
financial planning services, and attain a Bachelor’s Degree from a regionally accredited United States college
or university (or its equivalent from a foreign university). CFP Board’s financial planning subject areas include
insurance planning and risk management, employee benefits planning, investment planning, income tax
planning, retirement planning, and estate planning;
● Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case studies
and client scenarios designed to test one’s ability to correctly diagnose financial planning issues and apply
one’s knowledge of financial planning to real world circumstances;
48
● Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
● Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents outlining
the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
● Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
● Ethics – Renew an agreement to be bound by the Standards of Professional Conduct.
The Standards prominently require that CFP® professionals provide financial planning services at a fiduciary
standard of care. This means CFP® professionals must provide financial planning services in the best interests
of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP
Board’s enforcement process, which could result in suspension or permanent revocation of their
CFP® certification.
Equity Compensation Associate (ECA) is the CEP Institute's new designation for individuals in equity
compensation. An ECA is qualified in the fundamentals of equity compensation taxation, plan design, law, and
very basic accounting, and can address these topics intelligently with equity plan participants. The ECA
designation is for individuals interacting with equity plan participants, whether working at a company that issues
equity compensation, an equity plan services organization, or a wealth management firm, and for individuals
who intend to become a CEP. For those who do not need full CEP certification, an ECA designation is a way to
demonstrate knowledge of equity compensation fundamentals. An ECA is qualified in the fundamentals of equity
compensation taxation, plan design, law, and very basic accounting, and can address these topics intelligently
with equity plan participants. The ECA exam is also the first test in the Certified Equity Professional (CEP) exam
series. It is a prerequisite for continuing on to the other two exams that lead to the CEP designation. ECAs are
required to do 30 hours of Continuing Education every two years. The continuing education requirement can be
satisfied by sitting for the CEP Level 2 and Level 3 exam or the Advanced Equity Compensation Accounting
Certificate exam. For those not continuing on to the other CEP exams, the necessary hours can be acquired at
industry conferences, NASPP and GEO chapter meetings, educational sessions offered by service providers, as
well as recorded CEP Institute Symposium sessions and webinars.
Item 3: Disciplinary Information
No management person at Brooklyn FI, LLC has ever been involved in an arbitration claim of any kind or been
found liable in a civil, self-regulatory organization, or administrative proceeding.
49
Item 4: Other Business Activities
James McDougal is not involved in any other business activities.
Item 5: Additional Compensation
James McDougal does not receive any economic benefit from any person, company, or organization, in exchange
for providing clients advisory services through Brooklyn FI.
Item 6: Supervision
John Owens, as Chief Compliance Officer of Brooklyn FI, is responsible for supervision. He may be contacted at
the phone number on this brochure supplement.
50
Brooklyn FI, LLC
33 Nassau Ave
Brooklyn, New York 11222
(718)-690-3600
June 6, 2025
Form ADV Part 2B – Brochure Supplement
Melanie Taylor - Individual CRD# 7819722
Senior Financial Planner
This brochure supplement provides information about Melanie Taylor that supplements the Brooklyn FI, LLC
(“Brooklyn FI”) brochure. A copy of that brochure precedes this supplement. Please contact John Owens if the
Brooklyn FI brochure is not included with this supplement or if you have any questions about the contents of this
supplement.
Additional information about Melanie Taylor is available on the SEC’s website at www.adviserinfo.sec.gov which
can be found using the identification number Individual CRD# 7819722.
51
Item 2: Educational Background and Business
Experience
Melanie Taylor
Born: 2000
Educational Background
• 2021 – B.S. in Financial Planning, University of Georgia (Athens, GA)
• 2021 – B.S. in Consumer Economics, University of Georgia (Athens, GA)
Business Experience
• 09/2023 – Present, Brooklyn FI, LLC, Associate Financial Planner
• 09/2023 – Present, Mason Tax, LLC d/b/a Brooklyn FI Tax, Associate Financial Planner
• 05/2021 – 09/2023, Elwood & Goetz Wealth Advisory Group, LLC, Associate Financial Planner
• 01/2020 – 05/2021, Elwood & Goetz Wealth Advisory Group, LLC, Financial Planning Assistant
• 08/2018 – 05/2021, University of Georgia, Full-Time Student
• 08/2018 – 05/2019, Athens YMCA, Youth Athletics Coach
Professional Designations, Licensing & Exams
CFP (Certified Financial Planner)®: The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP
(with flame design) marks (collectively, the “CFP® marks”) are professional certification marks granted in the
United States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with clients. Currently, more than 71,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
● Education – Complete an advanced college-level course of study addressing the financial planning subject
areas that CFP Board’s studies have determined as necessary for the competent and professional delivery of
financial planning services, and attain a Bachelor’s Degree from a regionally accredited United States college
or university (or its equivalent from a foreign university). CFP Board’s financial planning subject areas include
insurance planning and risk management, employee benefits planning, investment planning, income tax
planning, retirement planning, and estate planning;
● Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case studies
and client scenarios designed to test one's ability to correctly diagnose financial planning issues and apply
one's knowledge of financial planning to real-world circumstances;
52
● Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
● Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents outlining
the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
● Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
● Ethics – Renew an agreement to be bound by the Standards of Professional Conduct.
The Standards prominently require that CFP® professionals provide financial planning services at a fiduciary
standard of care. This means CFP® professionals must provide financial planning services in the best interests
of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP Board’s
enforcement process, which could result in suspension or permanent revocation of their CFP® certification.
Equity Compensation Associate (ECA) is the CEP Institute's new designation for individuals in equity
compensation. An ECA is qualified in the fundamentals of equity compensation taxation, plan design, law, and
very basic accounting, and can address these topics intelligently with equity plan participants. The ECA
designation is for individuals interacting with equity plan participants, whether working at a company that issues
equity compensation, an equity plan services organization, or a wealth management firm, and for individuals
who intend to become a CEP. For those who do not need full CEP certification, an ECA designation is a way to
demonstrate knowledge of equity compensation fundamentals. An ECA is qualified in the fundamentals of equity
compensation taxation, plan design, law, and very basic accounting, and can address these topics intelligently
with equity plan participants. The ECA exam is also the first test in the Certified Equity Professional (CEP) exam
series. It is a prerequisite for continuing on to the other two exams that lead to the CEP designation. ECAs are
required to do 30 hours of Continuing Education every two years. The continuing education requirement can be
satisfied by sitting for the CEP Level 2 and Level 3 exam or the Advanced Equity Compensation Accounting
Certificate exam. For those not continuing on to the other CEP exams, the necessary hours can be acquired at
industry conferences, NASPP and GEO chapter meetings, educational sessions offered by service providers, as
well as recorded CEP Institute Symposium sessions and webinars.
Item 3: Disciplinary Information
No management person at Brooklyn FI, LLC has ever been involved in an arbitration claim of any kind or been
found liable in a civil, self-regulatory organization, or administrative proceeding.
Item 4: Other Business Activities
Melanie Taylor is not involved in any other business activities.
53
Item 5: Additional Compensation
Melanie Taylor does not receive any economic benefit from any person, company, or organization, in exchange
for providing clients advisory services through Brooklyn FI.
Item 6: Supervision
John Owens, as Chief Compliance Officer of Brooklyn FI, is responsible for supervision. He may be contacted at
the phone number on this brochure supplement.
54
Brooklyn FI, LLC
33 Nassau Ave
Brooklyn, New York 11222
(718)-690-3600
June 6, 2025
Form ADV Part 2B – Brochure Supplement
Gage Legare - Individual CRD# 6928529
Associate Financial Planner
This brochure supplement provides information about Gage Legare that supplements the Brooklyn FI, LLC
(“Brooklyn FI”) brochure. A copy of that brochure precedes this supplement. Please contact John Owens if the
Brooklyn FI brochure is not included with this supplement or if you have any questions about the contents of this
supplement.
Additional information about Gage Legare is available on the SEC’s website at www.adviserinfo.sec.gov which
can be found using the identification number Individual CRD# 6928529.
55
Item 2: Educational Background and Business
Experience
Gage Legare
Born: 1996
Educational Background
• 2022 – CFP Education from College of Financial Planning (online/virtual)
• 2019 – Bachelor’s Degree from Montana State University in Bozeman, MT
Business Experience
• 06/2024 – Present, Brooklyn FI, LLC, Associate Financial Planner
• 06/2024 – Present, Mason Tax, LLC d/b/a Brooklyn FI Tax, Associate Financial Planner
• 10/2019 – 06/2024, Stewart & Associates, PLLC, Associate Financial Planner
• 05/2019 – 10/2019, Trade Risk Guarantee, Junior Underwriter
• 09/2015 – 06/2019, Montana State University, Full-Time Student
• 03/2018 – 05/2019, Shore to Summit Wealth Management, Intern
Professional Designations, Licensing & Exams
CFP (Certified Financial Planner)®: The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP
(with flame design) marks (collectively, the “CFP® marks”) are professional certification marks granted in the
United States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with clients. Currently, more than 71,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
● Education – Complete an advanced college-level course of study addressing the financial planning subject
areas that CFP Board’s studies have determined as necessary for the competent and professional delivery of
financial planning services, and attain a Bachelor’s Degree from a regionally accredited United States college
or university (or its equivalent from a foreign university). CFP Board’s financial planning subject areas include
insurance planning and risk management, employee benefits planning, investment planning, income tax
planning, retirement planning, and estate planning;
● Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case studies
and client scenarios designed to test one's ability to correctly diagnose financial planning issues and apply
one's knowledge of financial planning to real-world circumstances;
56
● Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
● Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents outlining
the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
● Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
● Ethics – Renew an agreement to be bound by the Standards of Professional Conduct.
The Standards prominently require that CFP® professionals provide financial planning services at a fiduciary
standard of care. This means CFP® professionals must provide financial planning services in the best interests
of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP Board’s
enforcement process, which could result in suspension or permanent revocation of their CFP® certification.
Chartered Retirement Planning Counselor℠, CRPC®: The CHARTERED RETIREMENT PLANNING COUNSELOR℠,
and CRPC® are trademarks or registered service marks of the College for Financial Planning in the United States
and/or other countries.
The CRPC® designation is a voluntary designation; no federal or state law or regulation requires financial
planners to hold a CRPC® designation. Individuals who hold the CRPC® designation have completed a course of
study encompassing pre-and post-retirement needs, asset management, estate planning and the entire
retirement planning process using models and techniques from real Client situations.
To be entitled to use this CRPC® mark, candidates must successfully complete the specialized graduate-level
program that focuses exclusively on retirement planning and pass an examination, sign a code of professional
ethics and complete a disclosure form attesting to their adherence to the College for Financial Planning
“Standards of Professional Conduct” and to disclose any investigations or legal proceedings relating to
professional or business conduct. Designees must also acknowledge adherence to the College’s Terms and
Conditions governing the use of the College’s Marks. Authorization for continued use of the professional
designation must be renewed every two years at the end of the authorization period, with subsequent
authorization periods being two years in length. In addition, all CRPC® designees must sign a commitment to
ongoing continuing education to ensure that they receive up-to-date information about current issues impacting
the area of retirement planning. Every two years individuals must renew their right to continue using the CRPC®
designation by: completing 16 hours of continuing education and reaffirming to abide by the Standards of
Professional Conduct, Terms and Conditions, and self-disclose any criminal, civil, self-regulatory organization, or
governmental agency inquiry, investigation, or proceeding relating to their professional or business conduct.
Violations of the College’s Standards of Professional Conduct are subject to disciplinary procedures based on the
seriousness of the situation and may include, but are not limited to: Reprimand, Suspension and/or Revocation.
57
AWMA®, or Accredited Wealth Management AdvisorSM:
Education - The College offers several proprietary professional designation programs covering the asset
management, retirement planning, and financial planning sectors. Programs are offered in both self-study and
instructor-led formats and require the successful completion of a specific curriculum covering both theoretical
and practical application of the material. The curricula are developed by the College's full-time faculty with input
from the country's top investment firms.
Individuals who hold the AWMA® designation have completed a course of study encompassing wealth strategies,
equity-based compensation plans, tax reduction alternatives, and asset protection alternatives. The program is
designed for approximately 120-150 hours of self-study. The program is self-paced and must be completed within
one year from enrollment.
Examination - Individuals are required to pass an online, timed and proctored end-of-course examination with a
70% score or higher. The examination tests the individual's ability to relate complex concepts and apply
theoretical concepts to real-life situations. Individuals in the MPAS®designation program are required to
complete assignments, projects, research, and papers, and meet all graduation requirements for the Master of
Science degree.
Item 3: Disciplinary Information
No management person at Brooklyn FI, LLC has ever been involved in an arbitration claim of any kind or been
found liable in a civil, self-regulatory organization, or administrative proceeding.
Item 4: Other Business Activities
Gage Legare is not involved in any other business activities.
Item 5: Additional Compensation
Gage Legare does not receive any economic benefit from any person, company, or organization, in exchange for
providing clients advisory services through Brooklyn FI.
Item 6: Supervision
John Owens, as Chief Compliance Officer of Brooklyn FI, is responsible for supervision. He may be contacted at
the phone number on this brochure supplement.
58
Brooklyn FI, LLC
33 Nassau Ave
Brooklyn, New York 11222
(718)-690-3600
June 6, 2025
Form ADV Part 2B – Brochure Supplement
Crystal Kozlak - Individual CRD# 7935048
Senior Financial Planner
This brochure supplement provides information about Crystal Kozlak that supplements the Brooklyn FI, LLC
(“Brooklyn FI”) brochure. A copy of that brochure precedes this supplement. Please contact John Owens if the
Brooklyn FI brochure is not included with this supplement or if you have any questions about the contents of this
supplement.
Additional information about Melanie Taylor is available on the SEC’s website at www.adviserinfo.sec.gov which
can be found using the identification number Individual CRD# 7935048.
59
Item 2: Educational Background and Business
Experience
Crystal Kozlak
Born: 1994
Educational Background
• 2016 – Bachelor of Arts from University of British Columbia
Business Experience
• 05/2025 – Present, Brooklyn FI, LLC, Associate Financial Planner
• 05/2025 – Present, Mason Tax, LLC d/b/a Brooklyn FI Tax, Associate Financial Planner
• 06/2024 – 05/2025, Falcon Wealth Planning, Inc., Investment Adviser Representative
• 05/2023 – 05/2025, Falcon Wealth Planning, Inc., Relationship Manager
• 09/2016 – 05/2023, Animal Place, Food for Thought Program Manager
• 05/2021 – 10/2021, Self Employed
• 01/2020 – 04/2020, The Human League, Volunteer Recruitment and Retention Fellow
• 05/2016 – 08/2016, Alfa Greco Roman Cuisine, Dishwasher
• 05/2015 – 06/2015, Animal Place, Advocacy Intern
• 09/2012 – 05/2016, Full-Time Student
Professional Designations, Licensing & Exams
CFP (Certified Financial Planner)®: The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP
(with flame design) marks (collectively, the “CFP® marks”) are professional certification marks granted in the
United States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with clients. Currently, more than 71,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
● Education – Complete an advanced college-level course of study addressing the financial planning subject
areas that CFP Board’s studies have determined as necessary for the competent and professional delivery of
financial planning services, and attain a Bachelor’s Degree from a regionally accredited United States college
or university (or its equivalent from a foreign university). CFP Board’s financial planning subject areas include
insurance planning and risk management, employee benefits planning, investment planning, income tax
planning, retirement planning, and estate planning;
60
● Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case studies
and client scenarios designed to test one's ability to correctly diagnose financial planning issues and apply
one's knowledge of financial planning to real-world circumstances;
● Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
● Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents outlining
the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
● Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
● Ethics – Renew an agreement to be bound by the Standards of Professional Conduct.
The Standards prominently require that CFP® professionals provide financial planning services at a fiduciary
standard of care. This means CFP® professionals must provide financial planning services in the best interests
of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP Board’s
enforcement process, which could result in suspension or permanent revocation of their CFP® certification.
Item 3: Disciplinary Information
No management person at Brooklyn FI, LLC has ever been involved in an arbitration claim of any kind or been
found liable in a civil, self-regulatory organization, or administrative proceeding.
Item 4: Other Business Activities
Crystal Kozlak is not involved in any other business activities.
Item 5: Additional Compensation
Crystal Kozlak does not receive any economic benefit from any person, company, or organization, in exchange for
providing clients advisory services through Brooklyn FI.
Item 6: Supervision
John Owens, as Chief Compliance Officer of Brooklyn FI, is responsible for supervision. He may be contacted at
the phone number on this brochure supplement.
61