Overview
- Headquarters
- Brooklyn, NY
- Average Client Assets
- $5.0 million
- SEC CRD Number
- 292115
Fee Structure
Primary Fee Schedule (BROOKLYN FI_FORM ADV PART 2A)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $2,000,000 | 1.00% |
| $2,000,001 | $5,000,000 | 0.75% |
| $5,000,001 | $10,000,000 | 0.50% |
| $10,000,001 | and above | 0.30% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $10,000 | 1.00% |
| $5 million | $42,500 | 0.85% |
| $10 million | $67,500 | 0.68% |
| $50 million | $187,500 | 0.38% |
| $100 million | $337,500 | 0.34% |
Clients
- HNW Share of Firm Assets
- 62.74%
- Total Client Accounts
- 373
- Discretionary Accounts
- 373
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Pension Consulting, Investment Advisor Selection, Educational Seminars
Regulatory Filings
Additional Brochure: BROOKLYN FI_FORM ADV PART 2A (2026-03-12)
View Document Text
Item 1: Cover Page
Item 1: Cover Page
Brooklyn FI, LLC
33 Nassau Ave
Brooklyn, New York 11222
Form ADV Part 2A – Firm Brochure
(718)-690-3600
March 12, 2026
https://www.brooklynfi.com/
This Brochure provides information about the qualifications and business practices of Brooklyn FI, LLC, “Brooklyn
FI”. If you have any questions about the contents of this Brochure, please contact us at (718)-690-3600. The
information in this Brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority.
Brooklyn FI, LLC is registered as a New York-based Investment Adviser registered with the Securities and
Exchange Commission. Registration of an Investment Adviser does not imply any level of skill or training.
Additional information about Brooklyn FI is available on the SEC’s website at www.adviserinfo.sec.gov which can
be found using the firm’s identification number 292115.
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Item 2: Material Changes
Since the previous annual filing of this brochure on March 25, 2025, there have been no material changes
made to this version of the Disclosure Brochure. In the future, any material changes made during the year
will be reported here.
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Item 3: Table of Contents
Item 1: Cover Page
Item 2: Material Changes
Item 3: Table of Contents
Item 4: Advisory Business
Item 5: Fees and Compensation
Item 6: Performance-Based Fees and Side-By-Side Management
Item 7: Types of Clients
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Item 9: Disciplinary Information
Item 10: Other Financial Industry Activities and Affiliations
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 12: Brokerage Practices
Item 13: Review of Accounts
Item 14: Client Referrals and Other Compensation
Item 15: Custody
Item 16: Investment Discretion
Item 17: Voting Client Securities
Item 18: Financial Information
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Item 4: Advisory Business
Description of Advisory Firm
Brooklyn FI, LLC is registered as an Investment Adviser with the SEC (Securities and Exchange Commission). We
were founded in November 2017 and became a state-registered investment adviser in 2018. We became
SEC-registered in April, 2021. Shane Mason and Ally-Jane Ayers are managing members of Brooklyn FI, LLC; John
Owens is a member of Brooklyn FI, LLC.
Brooklyn FI reports $ 563,098,081 in discretionary, and $0 in non-discretionary Assets Under Management as of
December 31, 2025.
Types of Advisory Services
Investment Management Services
We are in the business of managing individually tailored investment portfolios. Our firm provides continuous
advice to a Client regarding the investment of Client funds based on the individual needs of the Client. We
manage assets on a household basis (rather than an individual basis), unless specifically requested by the Client.
Through personal discussions in which goals and objectives based on a Client's particular circumstances are
established, we develop a Client's personal investment policy or an investment plan with an asset allocation
target and create and manage a portfolio based on that policy and allocation targets. We will also review and
discuss a Client’s prior investment history, as well as family composition and background.
Account supervision is guided by the stated objectives of the Client (e.g., maximum capital appreciation, growth,
income, or growth, and income), as well as tax considerations. Clients may impose reasonable restrictions on
investing in certain securities, types of securities, or industry sectors. Fees pertaining to this service are outlined
in Item 5 of this brochure.
In cases where the Client chooses to have Brooklyn FI advise on assets that are not held at a qualified custodian
in which Brooklyn FI has an advisory relationship (See Item 12 of this Brochure) referred to as “held-away
accounts,” Brooklyn FI is able to provide investment management services of those held-away accounts by taking
custody (by way of maintaining client login credentials). These held-away accounts include 401(k) accounts, 529
plans, variable annuities, and other similar accounts.
These assets may be monitored using third party account aggregation software where the account values and
holdings are transmitted and viewed in our portfolio management software. These assets are included in
calculating the total assets under management when assessing the annual advisory fee (as described in Item 5 of
this brochure).
Use of Outside Managers
When appropriate, we utilize the services of third-party investment advisers (“Outside Managers”) to
assist with the management of Client accounts. We assist Clients in completing the Outside Managers’
investor profile, selecting an appropriate asset allocation model, interacting with the Outside Managers
and conducting an ongoing review of the Outside Managers’ investment offerings and investment
selection. Our review process and analysis of Outside Managers is further discussed in Item 8 of this
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Brochure. Additionally, we will meet with the Client on a periodic basis to discuss changes in their
personal or financial situation, suitability, and any new or revised restrictions to be applied to the
account.
Comprehensive Financial Planning
This service involves working one-on-one with a planner over an extended period of time. By paying a fixed
monthly fee, clients get to work with a planner who will work with them to develop and implement their plan.
The planner will monitor the plan, recommend any changes and ensure the plan is up to date.
Upon desiring a comprehensive plan, a client will be taken through establishing their goals and values around
money. They will be required to provide information to help complete the following areas of analysis: net worth,
cash flow, insurance, credit scores/reports, employee benefit, retirement planning, insurance, investments,
college planning and estate planning. Once the client’s information is reviewed, their plan will be built and
analyzed, and then the findings, analysis and potential changes to their current situation will be reviewed with
the client. Clients subscribing to this service will receive a written or an electronic report, providing the client
with a detailed financial plan designed to achieve his or her stated financial goals and objectives. If a follow up
meeting is required, we will meet at the client's convenience. The plan and the client’s financial situation and
goals will be monitored throughout the year and follow-up phone calls and emails will be made to the client to
confirm that any agreed upon action steps have been carried out. On an annual basis there will be a full review
of this plan to ensure its accuracy and ongoing appropriateness. Any needed updates will be communicated at
that time. Client is responsible for implementing any recommendations made by Planner during the financial
planning process.
Educational Seminars and Speaking Engagements
We may provide seminars on an “as announced” basis for groups seeking general advice on investments and
other areas of personal finance. The content of these seminars will vary depending upon the needs of the
attendees. These seminars are purely educational in nature and do not involve the sale of any investment
products. Information presented will not be based on any individual’s person’s need, nor does Brooklyn FI
provide individualized investment advice to attendees during these seminars.
Retirement Account Advice
When we provide investment advice to Clients regarding Client’s retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security
Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way we
make money creates some conflicts with Client’s interests, so we operate under a special rule that requires us to
act in your best interest and not put our interest ahead of yours.
Under this special rule’s provisions, we must:
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Meet a professional standard of care when making investment recommendations (give prudent advice);
Never put our financial interests ahead of yours when making recommendations (give loyal advice);
Avoid misleading statements about conflicts of interest, fees, and investments;
Follow policies and procedures designed to ensure that we give advice that is in your best interest;
Charge no more than is reasonable for our services; and
Give you basic information about conflicts of interest.
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Client Tailored Services and Client Imposed Restrictions
We offer the same suite of services to all of our clients. However, specific client financial plans and their
implementation are dependent upon the client investment policy and/or investment plan which outlines each
client’s current situation (income, tax levels, and risk tolerance levels) and is used to construct a client specific
plan to aid in the selection of a portfolio that matches restrictions, needs, and targets.
Wrap Fee Programs
We do not participate in wrap fee programs.
Item 5: Fees and Compensation
Please note, unless a client has received the firm’s disclosure brochure at least 48 hours prior to signing the
investment advisory contract, the investment advisory contract may be terminated by the client within five (5)
business days of signing the contract without incurring any advisory fees. How we are paid depends on the type
of advisory service we are performing. Please review the fee and compensation information below.
Our fees are negotiable. The intent of negotiable fees is to allow Brooklyn FI to provide services at a reduced cost
(including pro bono) to those in financial duress.
Fees for preparation of the client(s) personal tax returns, any amendments to prior returns, trust and estate, gift,
and business tax returns will be billed separately, as will other tax work such as audit representation. Fees for
those services are separate and in addition to advisory fees paid to Brooklyn FI.
Investment Management Services
The standard advisory fee is based on the market value of the account and is calculated as follows:
Account Value
Brooklyn FI’s Annual
Advisory Fee
First $2,000,000
1.00%
Next $3,000,000
0.75%
Next $5,000,000
0.50%
Assets Above $10,000,000
0.30%
The annual fees are negotiable and are pro-rated and paid in arrears on a quarterly basis. The amount of
managed held-away assets and outside managed assets are included in the total account value that the advisory
fee is calculated on. The advisory fee is a blended fee and is calculated by assessing the percentage rates using
the predefined levels of assets as shown in the above chart and applying the fee to the gross account value as of
the average daily balance* over the previous billing period, resulting in a combined weighted fee. For example,
an account valued at $3,000,000 would pay an effective fee of 0.92% with the annual fee of $27,500. The
quarterly fee is determined by the following calculation: (($2,000,000 x 1.00%) + ($1,000,000 x 0.75%)) ÷ 4 =
$6,875. Advisor will notify the Client electronically 30 days in advance of any other fee increase. If no objection is
made by the Client within thirty (30) days following delivery of such notice, Brooklyn FI will assume the Client’s
inaction constitutes consent.
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*Outside Manager fees are applied to the account value as of the end of the previous billing period. When an
Outside Manager is used, both Brooklyn FI and the Outside Manager will debit the Client’s account for their own
portion of the fee.
Accounts initiated or terminated during a calendar quarter will be charged a pro-rated fee based on the amount
of time remaining in the billing period. An account may be terminated with written notice at any time. Since fees
are paid in arrears, no rebate will be needed upon termination of the account.
Comprehensive Financial Planning
Comprehensive Financial Planning consists of an annual fee that is paid in advance, at the rate of $500 - $2,000
per month based on complexity and needs of the client. We have a minimum annual fee typically ranging from
$6,000 to $24,000, based on client complexity. The minimum requirement and amount of the fee is negotiable at
the advisor’s discretion.
The annual fee shall be adjusted upwards every year on the anniversary of the Agreement in line with Consumer
Price Index for all Urban Consumers (CPI-U) to keep pace with inflation. The Client will receive an automatic,
electronic notice of this increase the month before it takes effect. Advisor will notify the Client electronically 30
days in advance of any other fee increase. If no objection is made by the Client within thirty (30) days following
delivery of such notice, Brooklyn FI will assume the Client’s inaction constitutes consent.
For clients with at least $500,000 in assets under management, Brooklyn FI may offer discounted monthly
planning fees.
Fixed fees may be pulled from the client's brokerage account(s), paid via credit card, or paid via ACH on a
monthly subscription basis. After the first 12 months, this service may be terminated at any time, with written
notice, effective immediately. Upon termination of any engagement, any prepaid, unearned fee will be refunded
to the client and any unpaid, earned fees will be billed to the client.
Educational Seminars/ Speaking engagements
Seminars are offered to organizations and the public on a variety of financial topics. Fees range from free to
$25,000 per seminar. Half of the fees are due prior to the engagement, and the other half are to be paid the day
of, no later than the conclusion of the event. The fee range is based on the content, amount of research
conducted, number of hours of preparation needed, and the number of attendees. In the event of inclement
weather or a flight cancellation, the Speaker shall make all reasonable attempts to make alternative travel
arrangements to arrive in time for the presentation. If travel proves impossible, or the event is otherwise
canceled, the Speaker’s fee is waived, but the Client will still be responsible for reimbursement of any
non-refundable travel expenses already incurred. In the event that the Client decides to cancel or change the
date of the event for any reason besides weather or similar unforeseen causes, the Client will still be responsible
for reimbursement of any non-refundable travel expenses already incurred, and will provide payment for 100%
of the Speaker’s fee if the cancellation occurs within 30 days of the event. In the event that the Speaker must
cancel due to health or similar unforeseen circumstances, the Speaker will make all attempts to find a reasonable
alternative engagement date and will absorb any incremental additional costs for obtaining alternative travel
arrangements. If an alternative date cannot be obtained, the Client will not be responsible for any travel costs
already incurred by the Speaker or any portion of the Speaker’s fee.
Educational Seminars and Speaking Engagements may be provided pro-bono at Brooklyn FI’s discretion.
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Other Types of Fees and Expenses
Our fees are exclusive of brokerage commissions, transaction fees, and other related costs and expenses which
may be incurred by the client. Clients may incur certain charges imposed by custodians, brokers, and other third
parties such as custodial fees, deferred sales charges, odd-lot differentials, transfer taxes, wire transfer and
electronic fund fees, and other fees and taxes on brokerage accounts and securities transactions. Mutual fund
and exchange traded funds also charge internal management fees, which are disclosed in a fund’s prospectus.
Such charges, fees and commissions are exclusive of and in addition to our fee, and we shall not receive any
portion of these commissions, fees, and costs.
Item 12 further describes the factors that we consider in selecting or recommending broker-dealers for client’s
transactions and determining the reasonableness of their compensation (e.g., commissions).
We do not accept compensation for the sale of securities or other investment products including asset-based
sales charges or service fees from the sale of mutual funds.
Item 6: Performance-Based Fees and
Side-By-Side Management
We do not offer performance-based fees.
Item 7: Types of Clients
We provide financial planning and portfolio management services to individuals and high net-worth individuals.
We do not have a minimum account size requirement.
Item 8: Methods of Analysis, Investment
Strategies and Risk of Loss
We complete an Investment Analysis (described in Item 4 of this brochure) as part of their financial plan, our
primary methods of investment analysis are Passive Investment Management/Selection of Other Advisors.
Passive Investment Management
We primarily practice passive investment management. Passive investing involves building portfolios that are
comprised of various distinct asset classes. The asset classes are weighted in a manner to achieve a desired
relationship between correlation, risk and return. Funds that passively capture the returns of the desired asset
classes are placed in the portfolio. The funds that are used to build passive portfolios are typically index mutual
funds or exchange traded funds.
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Passive investment management is characterized by low portfolio expenses (i.e. the funds inside the portfolio
have low internal costs), minimal trading costs (due to infrequent trading activity), and relative tax efficiency
(because the funds inside the portfolio are tax efficient and turnover inside the portfolio is minimal).
In contrast, active management involves a single manager or managers who employ some method, strategy or
technique to construct a portfolio that is intended to generate returns that are greater than the broader market
or a designated benchmark. Academic research indicates most active managers underperform the market.
Use of Outside Managers
We may refer Clients to Third Party Investment Advisers or advisory programs (“Outside Managers”). Our
analysis of Outside Managers involves the examination of the experience, expertise, investment philosophies,
and past performance of the Outside Managers in an attempt to determine if that Outside Manager has
demonstrated an ability to invest over a period of time and in different economic conditions. We monitor the
Outside Manager's underlying holdings, strategies, concentrations, and leverage as part of our overall periodic
risk assessment. Additionally, as part of our due diligence process, we survey the Outside Manager's compliance
and business enterprise risks. A risk of investing with an Outside Manager who has been successful in the past is
that they may not be able to replicate that success in the future. In addition, we do not control the underlying
investments in an Outside Manager's portfolio. There is also a risk that an Outside Manager may deviate from
the stated investment mandate or strategy of the portfolio, making it a less suitable investment for our Clients.
Moreover, as we do not control the Outside Manager's daily business and compliance operations, we may be
unaware of the lack of internal controls necessary to prevent business, regulatory or reputational deficiencies.
Direct Indexing by Outside Managers
Direct indexing is an approach to index investing that involves buying some of the individual stocks that
make up an index, with the aim of tracking the overall index. This is in contrast to buying an index mutual
fund or index exchange-traded fund (index ETF) that tracks the index. Direct indexing can provide greater
autonomy, control, and tax advantages to certain investors over owning an index mutual fund or an
index exchange-traded fund (index ETF).
Separately Managed Accounts by Outside Managers for Municipal Bond Investments
Municipal Bond SMAs generally seek to provide federally tax-exempt interest income (and, in certain
cases, state/local tax-exempt income) by investing primarily in municipal securities. Outside Managers
may employ various approaches, which can include (without limitation) ladders and barbell structures,
duration/curve positioning, credit selection, sector and geographic allocations, use of taxable municipals,
opportunistic trading, and tax-aware trading intended to manage after-tax outcomes.
Separately Managed Accounts by Outside Managers (Options-Based Lending/Borrowing) using Box
Spreads
For certain clients, we may recommend or implement financing transactions using listed options,
commonly referred to as “box spreads” (or “box spread trades”). A box spread generally involves
entering into a combination of call and put options with the same expiration date but different strike
prices, designed to create a defined payout at expiration. Depending on how the box spread is structured
and priced at execution, the transaction may function economically as (i) a means of borrowing funds
(receiving cash upfront in exchange for an obligation to repay a larger amount at expiration) or (ii) a
means of lending funds (paying cash upfront in exchange for receiving a larger amount at expiration). We
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may use box spreads to manage liquidity needs, fund investment activity, potentially reduce financing
costs relative to other sources of credit, or seek incremental yield on cash.
Material Risks Involved
All investing strategies we offer involve risk and may result in a loss of your original investment which you
should be prepared to bear. Many of these risks apply equally to stocks, bonds, commodities and any other
investment or security. Material risks associated with our investment strategies are listed below.
Market Risk: Market risk involves the possibility that an investment’s current market value will fall because of a
general market decline, reducing the value of the investment regardless of the operational success of the issuer’s
operations or its financial condition.
Strategy Risk: The Advisor’s investment strategies and/or investment techniques may not work as intended.
Small and Medium Cap Company Risk: Securities of companies with small and medium market capitalizations
are often more volatile and less liquid than investments in larger companies. Small and medium cap companies
may face a greater risk of business failure, which could increase the volatility of the client’s portfolio.
Turnover Risk: At times, the strategy may have a portfolio turnover rate that is higher than other strategies. A
high portfolio turnover would result in correspondingly greater brokerage commission expenses and may result
in the distribution of additional capital gains for tax purposes. These factors may negatively affect the account’s
performance.
Limited markets: Certain securities may be less liquid (harder to sell or buy) and their prices may at times be
more volatile than at other times. Under certain market conditions we may be unable to sell or liquidate
investments at prices we consider reasonable or favorable, or find buyers at any price.
Concentration Risk: Certain investment strategies focus on particular asset-classes, industries, sectors or types of
investment. From time to time these strategies may be subject to greater risks of adverse developments in such
areas of focus than a strategy that is more broadly diversified across a wider variety of investments.
Interest Rate Risk: Bond (fixed income) prices generally fall when interest rates rise, and the value may fall below
par value or the principal investment. The opposite is also generally true: bond prices generally rise when
interest rates fall. In general, fixed income securities with longer maturities are more sensitive to these price
changes. Most other investments are also sensitive to the level and direction of interest rates.
Legal or Legislative Risk : Legislative changes or Court rulings may impact the value of investments, or the
securities’ claim on the issuer’s assets and finances.
Inflation : Inflation may erode the buying-power of your investment portfolio, even if the dollar value of your
investments remains the same.
Risks Associated with Securities
Apart from the general risks outlined above which apply to all types of investments, specific securities may have
other risks.
Alternative Investments. Though it is not Brooklyn FI's primary investment strategy, Brooklyn FI and its
representative may from time to time recommend less traditional assets (sometimes called “alternative
investments”) in combination with more traditional assets like stocks and bonds, when suitable. Alternative
investments can include: commodities, currency hedging, direct lending, hedge funds, precious metals, private
equity,, private credit, venture capital, among others. Alternative investments may be accessed in multiple ways,
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including, but not limited to, Direct Investment, Pooled Investment Vehicles, and Private Investment Funds.
Clients should be aware of the risk should Client implement Brooklyn FI’s recommendations.
Alternative investments generally involve various risk factors, including, but not limited to the following. A more
in-depth discussion of risks that must be considered is set forth in each investment’s offering documents or
similar disclosure document, which will be provided to each Client for review and consideration prior to
investing.
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Potential for complete loss of principal, meaning that you may lose your entire investment
Liquidity constraints
Lack of transparency
Difficulty obtaining price evaluation
Limited or no secondary market
Long term investment commitment
Volatility of returns
High internal and operating costs
Restrictions on withdrawals
Complex tax structures and delays in tax reporting
Less regulation
Commercial Paper is, in most cases, an unsecured promissory note that is issued with a maturity of 270 days or
less. Being unsecured the risk to the investor is that the issuer may default.
Common stocks may go up and down in price quite dramatically, and in the event of an issuer’s bankruptcy or
restructuring could lose all value. A slower-growth or recessionary economic environment could have an adverse
effect on the price of all stocks.
Corporate Bonds are debt securities to borrow money. Generally, issuers pay investors periodic interest and
repay the amount borrowed either periodically during the life of the security and/or at maturity. Alternatively,
investors can purchase other debt securities, such as zero coupon bonds, which do not pay current interest, but
rather are priced at a discount from their face values and their values accrete over time to face value at maturity.
The market prices of debt securities fluctuate depending on such factors as interest rates, credit quality, and
maturity. In general, market prices of debt securities decline when interest rates rise and increase when interest
rates fall. The longer the time to a bond’s maturity, the greater its interest rate risk.
Bank Obligations including bonds and certificates of deposit may be vulnerable to setbacks or panics in the
banking industry. Banks and other financial institutions are greatly affected by interest rates and may be
adversely affected by downturns in the U.S. and foreign economies or changes in banking regulations.
Municipal Bonds are debt obligations generally issued to obtain funds for various public purposes, including the
construction of public facilities. Municipal bonds pay a lower rate of return than most other types of bonds.
However, because of a municipal bond’s tax-favored status, investors should compare the relative after-tax return
to the after-tax return of other bonds, depending on the investor’s tax bracket. Investing in municipal bonds
carries the same general risks as investing in bonds in general. Those risks include interest rate risk, reinvestment
risk, inflation risk, market risk, call or redemption risk, credit risk, and liquidity and valuation risk.
Options and other derivatives carry many unique risks, including time-sensitivity, and can result in the complete
loss of principal. While covered call writing does provide a partial hedge to the stock against which the call is
written, the hedge is limited to the amount of cash flow received when writing the option. When selling covered
calls, there is a risk the underlying position may be called away at a price lower than the current market price.
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Exchange Traded Funds prices may vary significantly from the Net Asset Value due to market conditions. Certain
Exchange Traded Funds may not track underlying benchmarks as expected. ETFs are also subject to the following
risks: (i) an ETF’s shares may trade at a market price that is above or below their net asset value; (ii) the ETF may
employ an investment strategy that utilizes high leverage ratios; or (iii) trading of an ETF’s shares may be halted if
the listing exchange’s officials deem such action appropriate, the shares are de-listed from the exchange, or the
activation of market-wide “circuit breakers” (which are tied to large decreases in stock prices) halts stock trading
generally. The Adviser has no control over the risks taken by the underlying funds in which client’s invest.
Investment Companies Risk . When a client invests in open end mutual funds or ETFs, the client indirectly bears
its proportionate share of any fees and expenses payable directly by those funds. Therefore, the client will incur
higher expenses, many of which may be duplicative. In addition, the client’s overall portfolio may be affected by
losses of an underlying fund and the level of risk arising from the investment practices of an underlying fund
(such as the use of derivatives).
Item 9: Disciplinary Information
Criminal or Civil Actions
Brooklyn FI and its management have not been involved in any criminal or civil action.
Administrative Enforcement Proceedings
Brooklyn FI and its management have not been involved in administrative enforcement proceedings.
Self-Regulatory Organization Enforcement Proceedings
Brooklyn FI and its management have not been involved in legal or disciplinary events that are material to a
client’s or prospective client’s evaluation of Brooklyn FI or the integrity of its management.
Item 10: Other Financial Industry Activities and
Affiliations
No Brooklyn FI employee is registered, or has an application pending to register, as a broker-dealer or a
registered representative of a broker-dealer.
No Brooklyn FI employee is registered, or has an application pending to register, as a futures commission
merchant, commodity pool operator or a commodity trading advisor.
Shane Mason provides tax preparation services through Mason Tax, LLC d/b/a Brooklyn FI Tax and may refer
clients to Mason Tax, LLC d/b/a Brooklyn FI Tax when appropriate, to receive tax preparation services. Clients of
Brooklyn FI are never under any obligation to utilize Mason Tax, LLC d/b/a Brooklyn FI Tax for tax preparation
services. The tax preparation fee at Mason Tax, LLC d/b/a Brooklyn FI Tax may be waived.
Shane Mason and Ally “AJ” Ayers are equal owners of Guided Equity Management, Inc., a startup FinTech
software solution focused on equity compensation analysis. Guided Equity Management, Inc. is not affiliated
with Brooklyn FI, LLC. Shane Mason and Ally “AJ” Ayers spend less than 10% of their time on this other business.
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Brooklyn FI, LLC occasionally receives compensation from Intuit, Inc. when Shane Mason provides consulting in
regard to their software products. There is no referral arrangement in place between Shane Mason / Brooklyn FI
and Intuit, Inc and the two entities are not affiliated.
Recommendations of Outside Managers - Brooklyn FI recommends Outside Managers to manage some
client accounts. In the event that we recommend an Outside Manager, we do not share in their advisory fee. Our
fee is separate and in addition to their compensation (as noted in Item 5 of this brochure).
Item 11: Code of Ethics, Participation or
Interest in Client Transactions and Personal
Trading
As a fiduciary, our firm and its associates have a duty of utmost good faith to act solely in the best interests of
each client. Our clients entrust us with their funds and personal information, which in turn places a high standard
on our conduct and integrity. Our fiduciary duty is a core aspect of our Code of Ethics and represents the
expected basis of all of our dealings. The firm also adheres to the Code of Ethics and Professional Responsibility
adopted by the CFP® Board of Standards Inc., and accepts the obligation not only to comply with the mandates
and requirements of all applicable laws and regulations but also to take responsibility to act in an ethical and
professionally responsible manner in all professional services and activities.
Code of Ethics Description
This code does not attempt to identify all possible conflicts of interest, and literal compliance with each of its
specific provisions will not shield associated persons from liability for personal trading or other conduct that
violates a fiduciary duty to advisory clients. A summary of the Code of Ethics' Principles is outlined below.
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Integrity - Associated persons shall offer and provide professional services with integrity.
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Objectivity - Associated persons shall be objective in providing professional services to clients.
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Competence - Associated persons shall provide services to clients competently and maintain the
necessary knowledge and skill to continue to do so in those areas in which they are engaged.
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Fairness - Associated persons shall perform professional services in a manner that is fair and reasonable
to clients, principals, partners, and employers, and shall disclose conflict(s) of interest in providing such
services.
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Confidentiality - Associated persons shall not disclose confidential client information without the specific
consent of the client unless in response to proper legal process, or as required by law.
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Professionalism - Associated persons’ conduct in all matter shall reflect credit of the profession.
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Diligence - Associated persons shall act diligently in providing professional services.
We periodically review and amend our Code of Ethics to ensure that it remains current, and we require all firm
access persons to attest to their understanding of and adherence to the Code of Ethics at least annually. Our firm
will provide of copy of its Code of Ethics to any client or prospective client upon request.
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Investment Recommendations Involving a Material Financial Interest and Conflicts of Interest -
Neither our firm, its associates or any related person is authorized to recommend to a client, or effect a
transaction for a client, involving any security in which our firm or a related person has a material financial
interest, such as in the capacity as an underwriter, advisor to the issuer, etc.
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of Interest - Our
firm, its access persons, and its related persons may buy or sell securities similar to, or different from, those we
recommend to Clients. In an effort to reduce or eliminate certain conflicts of interest, our Code of Ethics may
require that we restrict or prohibit access persons’ transactions in specific reportable securities. Any exceptions
or trading pre-clearance must be approved by Brooklyn FI, LLC’s Chief Compliance Officer in advance of the
transaction in an account. Brooklyn FI, LLC maintains a copy of access persons’ personal securities transactions as
required.
Trading Securities At/Around the Same Time as Client’s Securities - From time to time our firm, its access
persons, or its related persons may buy or sell securities for themselves at or around the same time as they buy
or sell securities for Clients’ account(s). To address this conflict, it is our policy that neither our firm or access
persons shall have priority over Clients’ accounts in the purchase or sale of securities.
Item 12: Brokerage Practices
Factors Used to Select Custodians and/or Broker-Dealers
Brooklyn FI, LLC does not have any affiliation with Broker-Dealers. Specific custodian recommendations are
made to client based on their need for such services. We recommend custodians based on the reputation and
services provided by the firm.
1. Research and Other Soft-Dollar Benefits
We currently receive soft dollar benefits by nature of our relationship with Charles Schwab.
2. Brokerage for Client Referrals
We receive no referrals from a broker-dealer or third party in exchange for using that broker-dealer or third
party.
3. Clients Directing Which Broker/Dealer/Custodian to Use
We do recommend a specific custodian for clients to use, however, clients may custody their assets at a
custodian of their choice. Clients may also direct us to use a specific broker-dealer to execute transactions. By
allowing clients to choose a specific custodian, we may be unable to achieve most favorable execution of client
transactions and this may cost clients money over using a lower-cost custodian.
The Custodian and Brokers We Use (Charles Schwab)
The custodian and brokers we use maintain custody of your assets that we manage, although we may be
deemed to have limited custody of your assets due to our ability to withdraw fees from your account (see Item
15 – Custody, below).
We recommend that our clients use Charles Schwab & Co., Inc. (“Schwab”), a registered broker-dealer, member
SIPC, as the qualified custodian. We are independently owned and operated and are not affiliated with Schwab.
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Schwab will hold your assets in a brokerage account and buy and sell securities when we instruct them to. While
we recommend that you use Schwab as custodian broker, you will decide whether to do so and will open your
account with Schwab by entering into an account agreement directly with them. We do not open the account for
you, although we may assist you in doing so. Even though your account is maintained at Schwab, we can still use
other brokers to execute trades for your account as described below (see “Your brokerage and custody costs”)
How we select brokers/custodians We seek to recommend a custodian/broker that will hold your assets and
execute transactions on terms that are overall most advantageous when compared with other available
providers and their services. We consider a wide range of factors, including:
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Combination of transaction execution services and asset custody services (generally without a separate
fee for custody)
Capability to execute, clear, and settle trades (buy and sell securities for your account)
Capability to facilitate transfers and payments to and from accounts (wire transfers, check requests, bill
payment, etc.)
Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds (ETFs),
etc.)
Availability of investment research and tools that assist us in making investment decisions
Quality of services
Competitiveness of the price of those services (commission rates, margin interest rates, other fees,
etc.) and willingness to negotiate the prices
Reputation, financial strength, security and stability
Prior service to us and our clients
Availability of other products and services that benefit us, as discussed below (see “Products and
services available to us from Schwab”)
Your brokerage and custody costs For our clients’ accounts that Schwab maintains, Schwab generally does not
charge you separately for custody services but is compensated by charging you commissions or other fees on
trades that it executes or that settle into your Schwab account. Certain trades (for example, many mutual funds
and ETFs) may not incur Schwab commissions or transaction fees.
Products and services available to us from Schwab Schwab Advisor ServicesTM is Schwab’s business serving
independent investment advisory firms like us. They provide our clients and us with access to their institutional
brokerage services (trading, custody, reporting and related services), many of which are not typically available to
Schwab retail customers. Schwab also makes available various support services. Some of those services help us
manage or administer our clients’ accounts, while others help us manage and grow our business. Schwab’s
support services are generally available on an unsolicited basis (we don’t have to request them) and at no charge
to us. Following is a more detailed description of Schwab’s support services:
Services that benefit you Schwab’s institutional brokerage services include access to a broad range of investment
products, execution of securities transactions, and custody of client assets. The investment products available
through Schwab include some to which we might not otherwise have access or that would require a significantly
higher minimum initial investment by our clients. Schwab’s services described in this paragraph generally benefit
you and your account.
Services that may not directly benefit you Schwab also makes available to us other products and services that
benefit us but may not directly benefit you or your account. These products and services assist us in managing
and administering our clients’ accounts. They include investment research, both Schwab’s own and that of third
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parties. We may use this research to service all or a substantial number of our clients’ accounts, including
accounts not maintained at Schwab. In addition to investment research, Schwab also makes available software
and other technology that:
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provide access to client account data (such as duplicate trade confirmations and account statements)
facilitate trade execution and allocate aggregated trade orders for multiple client accounts
provide pricing and other market data
facilitate payment of our fees from our clients’ accounts
assist with back-office functions, recordkeeping, and client reporting
Services that generally benefit only us Schwab also offers other services intended to help us manage and
further develop our business enterprise. These services include:
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Educational conferences and events
Consulting on technology, compliance, legal, and business needs
Publications and conferences on practice management and business succession
Aggregating (Block) Trading for Multiple Client Accounts
When available and appropriate, we combine multiple orders for shares of the same securities purchased for
advisory accounts we manage (this practice is commonly referred to as “block trading”). We will then distribute a
portion of the shares to participating accounts in a fair and equitable manner. The distribution of the shares
purchased is typically proportionate to the size of the account, but it is not based on account performance or the
amount or structure of management fees. Subject to our discretion, regarding particular circumstances and
market conditions, when we combine orders, each participating account pays an average price per share for all
transactions and pays a proportionate share of all transaction costs. Accounts owned by our firm or access
persons may participate in block trading with your accounts; however, they will not be given preferential
treatment.
Outside Managers used by Brooklyn, FI may block Client trades at their discretion. Their specific practices are
further discussed in their ADV Part 2A, Item 12.
Item 13: Review of Accounts
Client accounts with the Investment Management Service will be reviewed regularly on a quarterly basis. The
account is reviewed with regards to the client’s investment policies and risk tolerance levels. Events that may
trigger a special review would be unusual performance, addition or deletions of client imposed restrictions,
excessive draw-down, volatility in performance, or buy and sell decisions from the firm or per client's needs.
Clients will receive trade confirmations from the broker(s) for each transaction in their accounts as well as
monthly or quarterly statements and annual tax reporting statements from their custodian showing all activity in
the accounts, such as receipt of dividends and interest.
Brooklyn FI may provide written reports to Investment Management clients.
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Item 14: Client Referrals and Other
Compensation
We do not receive any economic benefit, directly or indirectly, from any third party for advice rendered to our
clients. Brooklyn FI may compensate non-advisory persons for referring clients to Brooklyn FI. An agreement will
be entered into with any person or entity that Brooklyn FI agrees to compensate in exchange for client referrals.
We receive a benefit from Schwab in the form of the support products and services it makes available to us and
other independent investment advisors whose clients maintain their accounts at Schwab. These products and
services, how they benefit us, and the related conflicts of interest are described above in Item 12—Brokerage
Practices.
Item 15: Custody
Brooklyn FI accepts custody of certain client funds or securities when serving as that client’s investment manager
with the primary objective being the ability to access the client’s employee stock plan details and transact to
implement an agreed-upon trading plan with the client; and/or to direct trades in clients outside investment
accounts (i.e. Employer-sponsored 401(k) plan) in line with the clients portfolio strategy. Brooklyn FI maintains
robust custody policies and procedures and is in compliance with the annual surprise examination requirement.
For client accounts in which Brooklyn FI directly debits their advisory fee:
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Brooklyn FI will send a copy of its invoice to the custodian at the same time that it sends the client a
copy.
The custodian will send at least quarterly statements to the client showing all disbursements for the
account, including the amount of the advisory fee.
The client will provide written authorization to Brooklyn FI, permitting them to be paid directly for their
accounts held by the custodian.
Clients should receive at least quarterly statements from the broker dealer, bank or other qualified custodian
that holds and maintains the client's investment assets. We urge you to carefully review such statements and
compare such official custodial records to the account statements or reports that we may provide to you. Our
statements or reports may vary from custodial statements based on accounting procedures, reporting dates, or
valuation methodologies of certain securities.
Brooklyn FI can establish a standing letter of instructions or other similar asset transfer authorization
arrangements (“SLOA”) with qualified custodians in order for us to disburse funds to accounts as specifically
designated by the client. With a SLOA a client can typically authorize first-party and/or third- party transfers. For
all third-party SLOAs, the 7 safeguards outlined in the SEC’s no action letter dated February 21, 2017 to the
Investment Adviser Association are followed.
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Item 16: Investment Discretion
For those client accounts where we provide investment advisory services, we may maintain discretion over client
accounts with respect to securities to be bought and sold and the amount of securities to be bought and sold
and will have discretion to instruct the outside manager (if applicable) to make changes to the client’s account
without requiring the client’s authorization each time. Investment discretion is explained to clients in detail
when an advisory relationship has commenced. At the start of the advisory relationship, the client will execute a
Limited Power of Attorney, which will grant our firm discretion over the account. Additionally, the discretionary
relationship will be outlined in the advisory contract and signed by the client.
Item 17: Voting Client Securities
We do not vote Client proxies. Therefore, Clients maintain exclusive responsibility for: (1) voting proxies, and (2)
acting on corporate actions pertaining to the Client’s investment assets. The Client shall instruct the Client’s
qualified custodian to forward to the Client copies of all proxies and shareholder communications relating to the
Client’s investment assets. If the client would like our opinion on a particular proxy vote, they may contact us at
the number listed on the cover of this brochure.
In most cases, you will receive proxy materials directly from the account custodian. However, in the event we
were to receive any written or electronic proxy materials, we would forward them directly to you by mail, unless
you have authorized our firm to contact you by electronic mail, in which case, we would forward you any
electronic solicitation to vote proxies.
Item 18: Financial Information
Registered Investment Advisers are required in this Item to provide you with certain financial information or
disclosures about our financial condition. We have no financial commitment that impairs our ability to meet
contractual and fiduciary commitments to clients, and we have not been the subject of a bankruptcy proceeding.
We do not require or solicit prepayment of more than $1,200 in fees per client six months in advance.
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