Overview
- Headquarters
- Bedford, NH
- Average Client Assets
- $3.0 million
- SEC CRD Number
- 169894
Fee Structure
Primary Fee Schedule (DISCLOSURE BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $500,000 | 1.12% |
| $500,001 | $1,000,000 | 0.92% |
| $1,000,001 | $2,000,000 | 0.52% |
| $2,000,001 | and above | 0.32% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $10,200 | 1.02% |
| $5 million | $25,000 | 0.50% |
| $10 million | $41,000 | 0.41% |
| $50 million | $169,000 | 0.34% |
| $100 million | $329,000 | 0.33% |
Clients
- HNW Share of Firm Assets
- 82.67%
- Total Client Accounts
- 1,205
- Discretionary Accounts
- 1,205
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Pension Consulting, Investment Advisor Selection
Regulatory Filings
Additional Brochure: DISCLOSURE BROCHURE (2026-03-30)
View Document Text
Item 1. Cover Page
40 South River Road
Bedford Place, Unit 15
Bedford, NH 03110
603-668-2303
Disclosure Brochure
March 30, 2026
This brochure provides information about the qualifications and business practices of Brophy Wealth
Management, LLC (hereinafter “BWM”). If you have any questions about the contents of this brochure, please
contact Steve A Brophy at 603-668-2303 or via email sbrophy@brophywealth.com The information in this
brochure has not been approved or verified by the United States Securities and Exchange Commission or by any
state securities authority. Additional
is available on the SEC’ website at
information about BWM
www.advisorinfo.sec.gov. BWM is a registered investment advisor. Registration does not imply any level of skill
or training.
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Item 2.
Material Changes
This section describes the material changes to our Form ADV Part 2A Brochure since the last annual
amendment of our Form ADV on March 27, 2025.
In 2026, James Brophy will become the majority member of Brophy Wealth Management, LLC.
Currently, Steve Brophy is the majority member. We expect that this ownership change will occur during
the second quarter of 2026. We are excited about this transition and the future of the firm.
We amended Item 5 to disclose our new, standard fee schedule. Clients have been separately
contacted to request that they sign a new Client Advisory Agreement implementing these changes.
We amended Item 4 to disclose that we now are responsible for the payment of brokerage and
execution fees that take place in your accounts maintained under our master account at Charles Schwab
& Co., Inc. We also prepared a Wrap Fee Program Brochure that is required by the instructions to Form
ADV. However, the way in which we provide advice and services to accounts under our master account
at Charles Schwab & Co., Inc. has not changed—aside from our payment of these fees.
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Item 3.
Table of Contents
Item 1. Cover Page ...................................................................................................................................................1
Item 2. Material Changes ....................................................................................................................................2
Item 3.
Table of Contents ....................................................................................................................................3
Item 4. Advisory Business ...............................................................................................................................4
Item 5. Fees and Compensation .....................................................................................................................7
Item 6.
Performance-Based Fees and Side-by-Side Management ......................................................................9
Item 7.
Types of Clients .......................................................................................................................................9
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss ......................................................... 10
Item 9. Disciplinary Information .................................................................................................................. 12
Item 10. Other Financial Industry Activities and Affiliations.......................................................................... 12
Item 11. Code of Ethics .................................................................................................................................. 13
Item 12. Brokerage Practices ......................................................................................................................... 14
Item 13. Review of Accounts ......................................................................................................................... 16
Item 14. Client Referrals and Other Compensation ....................................................................................... 17
Item 15. Custody ............................................................................................................................................ 17
Item 16. Investment Discretion ..................................................................................................................... 18
Item 17. Voting Client Securities .................................................................................................................... 18
Item 18. Financial Information ...................................................................................................................... 18
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Item 4. Advisory Business
Brophy Wealth Management, LLC (hereinafter referred to as “BWM” or the “Firm”) is an independent
financial planning and investment management firm, serving individuals, pension and profit-sharing
plans, trusts, estates, charitable organizations, corporations and business entities in the State of New
Hampshire and across
the nation. The Firm provides wealth advisory services based on
comprehensive or issue-specific financial analysis and the development of wealth plans. BWM
partners with clients to create, monitor, and adjust a financial plan and investment strategy designed to
achieve retirement and other financial life goals.
BWM’s investment advisory practice has been in operation since January 1995. The Firm is owned by
Stephen A. Brophy and James S. Brophy. Stephen A. Brophy is the founder and majority owner.
As of December 31, 2025, the Firm had approximately $532,526,394 in assets under management, all
of which were discretionary. Prior to engaging BWM to provide any of the following investment
advisory services, the client is required to enter into one or more written agreements with BWM setting
forth the terms and conditions under which BWM renders its services (each an “Agreement”).
Investment Management Services
Clients can engage BWM to manage all or a portion of their assets as designated in their Agreement
with BWM or an Independent Manager. BWM generally manages assets on a discretionary basis.
BWM primarily designs and implements investment planning strategies and recommends that the client
invest their assets using one or more Independent Managers.
The terms and conditions under which the client engages an Independent Manager are set forth in a
separate written agreement between BWM, the client, and the Independent Manager. BWM also
monitors and reviews the account performance and the client’s investment objectives. BWM receives
an advisory fee that is based upon a percentage of the market value of the assets that is managed by
the Independent Manager.
When recommending an Independent Manager for a client, BWM reviews information about the
Independent Manager such as its disclosure brochure and/or material supplied by the Independent
Manager for a description of the Independent Manager’s investment strategies, past performance and
risk results to the extent available. Factors that BWM considers in recommending an Independent
Manager include the client’s investment objectives, management style, performance, reputation,
financial strength, reporting, pricing, and research.
BWM sponsors a Wrap Fee Program that applies to all accounts managed by BWM and maintained at
Charles Schwab & Co., Inc. (“Schwab”). For those accounts, clients receive investment advice, trade
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execution, custody, and reporting all for the fee described in Item 5 below. All client accounts with an
Independent Manager will be maintained at Schwab and will participate in the Wrap Fee Program.
In addition to this brochure, the client also receives the written disclosure brochure of each Independent
Manager. Certain Independent Managers may impose more restrictive account requirements and
varying billing practices than BWM.
BWM retains the authority to hire or fire the other Independent Managers or recommend that the client
terminate its relationship with the Independent Manager.
BWM also provides advice about any type of investment held in a client's portfolios not directly
supervised or managed by BWM. In these events, BWM does not monitor or supervise these other
assets and clients are encouraged to review these holdings with BWM.
In other very limited circumstances, BWM directly manages the client’s assets on an ongoing basis.
BWM may also advise on certain investment products that are not maintained at Schwab, such as
variable life insurance and annuity contracts, and assets held in employer sponsored retirement plans
and qualified tuition plans (i.e., 529 plans). In these situations, BWM directs or recommends the
allocation of client assets among the various investment options available. These assets are generally
maintained at the underwriting insurance company or the custodian designated by the product’s
provider.
BWM tailors its advisory services to accommodate the needs of its individual clients and continuously
seeks to ensure that its clients’ portfolios are managed in a manner consistent with their specific
investment profiles. BWM consults with clients on an initial and ongoing basis to determine their specific
risk tolerance, time horizon, liquidity constraints and other factors relevant to the management of their
portfolios. Clients are advised to promptly notify BWM if there are changes in their financial situation or
if they wish to place any limitations on the management of their portfolios. Clients may impose
reasonable restrictions or mandates on the management of their accounts if BWM determines, in its
sole discretion, the conditions would not materially impact the performance of a management strategy
or prove overly burdensome to the firm’s management efforts.
Financial Consulting Services, Financial Analyses & Wealth Plans
BWM may provide its clients with a broad range of comprehensive financial consulting services. These
services may include advice on investments, insurance, retirement, education, tax, estate planning, and
cash flow needs of the client. These services may be included as part of BWM’s Investment
Management Services described above.
The Firm may also offer to provide quantitative and qualitative analysis to help generate financial
analysis and wealth plans. The Firm’s financial analysis and wealth plans are designed by BWM to
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make recommendations to help clients make financial decisions consistent with achieving their long-
term goals and also to recommend investment vehicles to help them reach their goals.
In providing the financial consulting services and financial analysis and wealth plans, a representative
will consult with the client to obtain information regarding the client’s assets, liabilities, present and
foreseeable future obligations, present and future income, financial goals, and other related data. For
certain engagements, BWM may also develop and deliver a comprehensive written financial analysis
and wealth plan to the client and meet with the client for a review of the document. After this review,
BWM’s obligations to the client shall terminate and any necessary updates to the financial analysis and
plan or execution of the recommendations made in the plan must be specifically requested by the
client.
In performing these services, BWM is not required to verify any information received from the client or
from the client’s other professionals (e.g., attorneys, accountants, etc.) and is expressly authorized to
rely on such information. BWM may recommend the services of itself and/or other professionals to
implement its recommendations. BWM’s representatives may also recommend that a client purchase
an insurance product or security in their capacity as registered representatives of APW Capital, Inc., a
registered broker-dealer and FINRA member. This relationship and the conflict of interest it creates are
described further in Item 5 under the heading “Commissions or Sales Charges for Recommendations of
Securities and Insurance Products”.
Clients are advised that a conflict of interest exists if BWM recommends its own services to financial
consulting services clients. Clients are under no obligation to act upon any of the recommendations
made by BWM under a financial planning or consulting engagement or to engage the services of any
such recommended professional, including BWM itself. Clients retain absolute discretion over all
decisions regarding implementation. Clients are advised that it remains their responsibility to promptly
notify the Firm if there is ever any change in their financial situation or investment objectives for the
purpose of reviewing, evaluating, or revising BWM’s previous recommendations and/or services.
Use of eMoney
BWM may provide its clients with access to an online platform hosted by “eMoney Advisor” (the
“platform”). This platform allows a client to view their complete asset allocation, including those assets
that BWM does not manage (the “Excluded Assets”). BWM does not provide investment management,
monitoring, or implementation services for the Excluded Assets. Unless otherwise specifically agreed to,
in writing, BWM’s service relative to the Excluded Assets is limited to reporting only. Therefore, BWM
shall not be responsible for the investment performance of the Excluded Assets. Rather, the client
and/or their advisor(s) that maintain management authority for the Excluded Assets, and not BWM,
shall be exclusively responsible for such investment performance.
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Item 5. Fees and Compensation
BWM offers its services on a fee basis, which may include fixed fees, hourly fees, as well as fees
based upon assets under management. Additionally, BWM’s Supervised Persons, in their individual
capacities, may offer securities brokerage services under a separate commission-based arrangement.
Investment Management Fees
BWM provides investment management services for an annual fee based upon a percentage of the
market value of the assets managed by BWM. Below is a schedule of the fees generally charged by
BWM.
Assets under
Management
On the first $500,000
On the next $500,000
On the next $1,000,000
On amounts thereafter
Advisory Fee
Rate
1.12 %
0.92%
0.52%
0.32%
The total portfolio value may include Assets Under Management from other members of a client’s
household, family, company 401k, or other individuals or institutions that they are connected with that
has/had a mutual association with Brophy Wealth Management, LLC. The Firm’s management fee is
prorated and charged quarterly, in advance (or arrears), as derived from the market value of the assets
managed by BWM on the last day of the previous billing period.
If assets are deposited into or withdrawn from an account after the inception of a billing period, the fee
payable with respect to such assets is typically adjusted to reflect the interim change in portfolio value.
For the initial term of an engagement, the fee is calculated on a pro rata basis. In the event the
Agreement is terminated, the fee for the final billing period is prorated through the effective date of the
termination and the outstanding balance is charged or refunded to the client, as appropriate. The
Independent Managers engaged to manage client assets generally charge investment advisory fees
that are separate from the Firm’s management fee and such Independent Managers and other turnkey
asset management platforms may employ billing practices that differ from those of BWM.
BWM, in its sole discretion, may negotiate to charge a lesser management fee based upon certain
criteria (i.e., anticipated future earning capacity, anticipated future additional assets, dollar amount of
assets to be managed, related accounts, account composition, pre-existing client, account retention, pro
bono activities, etc.).
Financial Consulting Services, Financial Analyses & Wealth Plans Fees
BWM may charge an hourly fee for financial consulting services and financial analysis and wealth
7
plans. These fees are negotiable, but generally range from $110 for administrative services to $500 for
senior advisor services, depending upon the level and scope of the services and the professional
rendering the financial planning and/or the consulting services.
Prior to engaging BWM to provide financial planning and/or consulting services, the client is required to
enter into a written agreement with BWM setting forth the terms and conditions of the engagement.
Generally, BWM requires the financial analysis and wealth plan fee (estimated hourly or fixed fee) upon
delivery of the financial analysis and/or wealth plan or the completion of the agreed upon services.
Additional Fees and Expenses
In addition to the advisory fees paid to BWM, clients may also incur certain charges imposed by other
third parties, such as broker-dealers, custodians, trust companies, banks and other financial institutions
(collectively “Financial Institutions”). These additional charges may include securities brokerage
commissions, transaction fees, custodial fees, fees charged by the Independent Managers, charges
imposed directly by a mutual fund or ETF in a client’s account, as disclosed in the fund’s prospectus
(e.g., fund management fees and other fund expenses), deferred sales charges, odd-lot differentials,
transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage accounts
and securities transactions. Fees charged by Independent Managers generally range from 25 bps to
95 bps (0.20% - 0.95%), per annum. These additional fees are separate, distinct and in addition to the
fees charged by BWM.
Fee Debit
BWM’s Agreement and the separate agreement with any Financial Institutions may authorize BWM or
the Independent Manager to debit the client’s account for the amount of BWM’s fee and to directly remit
that fee to BWM or the Independent Manager. Any Financial Institutions recommended by BWM have
agreed to send a statement to the client, at least quarterly, indicating all amounts disbursed from the
account, including the amount of management fees paid directly to BWM.
Account Additions and Withdrawals
Clients may make additions to and withdrawals from their account at any time, subject to BWM’s right
to terminate an account. Additions may be in cash or securities provided that the Firm reserves the
right to liquidate any transferred securities or decline to accept particular securities into a client’s
account. Clients may withdraw account assets on notice to BWM, subject to the usual and customary
securities settlement procedures. However, BWM designs its portfolios as long-term investments, and
the withdrawal of assets may impair the achievement of a client’s investment objectives. BWM may
consult with its clients about the options and implications of transferring securities. Clients are advised
that when transferred securities are liquidated, they may be subject to transaction fees, fees assessed
8
at the mutual fund level (i.e., contingent deferred sales charge) and/or tax ramifications.
Commissions or Sales Charges for Recommendations of Securities and Insurance Products
Clients can engage persons associated with BWM (but not BWM) to purchase securities or variable
insurance products on a commission basis. Clients are under no obligation to engage such persons
and may choose brokers or agents not affiliated with BWM. Under this arrangement, clients may
implement securities transactions or purchase variable insurance products through BWM’s Supervised
Persons in their respective individual capacities as registered representatives of APW Capital Inc.
(“APW Capital”) an SEC registered broker-dealer and member of FINRA. APW Capital may charge
brokerage commissions to affect these securities or variable insurance transactions and thereafter,
APW Capital will pay a portion of these commissions to the Supervised Persons. Prior to effecting any
transactions, clients are required to enter into a new account agreement with APW Capital. The
brokerage commissions charged by APW Capital may be higher or lower than those charged by other
broker-dealers. In addition, certain of BWM’s Supervised Persons will receive ongoing 12b-1 fees for
mutual fund purchases from the mutual fund company or receive a commission trail from a variable
insurance company during the period that the client maintains the mutual fund or variable insurance
investment that are purchased on a commission basis.
The ability of BWM’s associated persons to enter into transactions where a commission is charged
creates a conflict of interest. To mitigate this conflict of interest, BWM discloses it to clients. Also,
BWM does not charge an advisory fee on the same assets for which its Supervised Persons are
currently receiving trailing commissions.
Item 6.
Performance-Based Fees and Side-by-Side Management
BWM does not provide any services for performance-based fees.
Item 7.
Types of Clients
BWM provides its services to individuals, pension and profit-sharing plans, trusts, estates, charitable
organizations, corporations and business entities.
Minimums Imposed by Independent Managers
BWM does not impose a minimum portfolio size or minimum annual fee. Certain Independent
Managers may, however, impose more restrictive account requirements and varying billing practices
than BWM. In such instances, BWM may alter its corresponding account requirements and/or billing
practices to accommodate those of the Independent Managers.
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Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
BWM generally utilizes a combination of fundamental and technical methods of analysis, which are
based in large part on the research capabilities and due diligence efforts of certain third-party vendors.
Fundamental analysis involves an evaluation of the fundamental financial condition and competitive
position of a particular manager or issuer. This process typically involves an analysis of the
management team, investment strategies, style drift, past performance, reputation and financial strength
in relation to the asset class concentrations and risk exposures of the Firm’s model asset allocations. A
substantial risk in relying upon fundamental analysis is that while the overall health and position of a
company may be good, evolving market conditions may negatively impact overall performance.
Technical analysis involves the examination of past market data rather than specific issuer information
in determining the recommendations made to clients. Technical analysis may involve the use of
mathematical based indicators and charts, such as moving averages and price correlations, to identify
market patterns and trends which may be based on investor sentiment rather than the fundamentals of
the company. A substantial risk in relying upon technical analysis is that spotting historical trends may
not help to predict such trends in the future.
Investment Strategies
The primary investment strategy used on client accounts is strategic and tactical asset allocation.
Portfolios are generally globally diversified to control the risk associated with traditional markets. The
investment strategy for a specific client is based upon the objectives and risk tolerances stated by the
client during consultations. The client may change these objectives at any time.
Risks of Loss
Mutual Funds and ETFs
An investment in a mutual fund or ETF involves risk, including the loss of principal. Mutual fund and
ETF shareholders are necessarily subject to the risks stemming from the individual issuers of the fund’s
underlying portfolio securities. Such shareholders are also liable for taxes on any fund-level capital
gains, as mutual funds and ETFs are required by law to distribute capital gains in the event they sell
securities for a profit that cannot be offset by a corresponding loss.
Shares of mutual funds are generally distributed and redeemed on an ongoing basis by the fund itself
or a broker acting on its behalf. The trading price at which a share is transacted is equal to a fund’s
stated daily per share net asset value (“NAV”), plus any shareholders fees (e.g., sales loads, purchase
10
fees, redemption fees). The per share NAV of a mutual fund is calculated at the end of each business
day, although the actual NAV fluctuates with intraday changes to the market value of the fund’s
holdings.
Shares of ETFs are listed on securities exchanges and transacted at negotiated prices in the secondary
market. Generally, ETF shares trade at or near their most recent NAV, which is generally calculated at
least once daily for indexed-based ETFs and more frequently for actively managed ETFs. However,
certain inefficiencies may cause the shares to trade at a premium or discount to their pro rata NAV.
There is also no guarantee that an active secondary market for such shares will develop or continue to
exist. Generally, an ETF only redeems shares when aggregated as creation units (usually 50,000
shares or more). Therefore, if a liquid secondary market ceases to exist for shares of a particular ETF,
a shareholder may have no way to dispose of such shares.
Market Risks
The profitability of a significant portion of BWM’s recommendations may depend to a great extent upon
correctly assessing the future course of price movements of stocks and bonds. There can be no
assurance that BWM will be able to predict those price movements accurately.
Inflation Risk
When any type of inflation is present, a dollar today will not buy as much as a dollar next year, because
purchasing power is eroding at the rate of inflation.
Currency Risk
Overseas investments are subject to fluctuations in the value of the dollar against the currency of the
investment’s originating country. This is also referred to as exchange rate risk.
Reinvestment Risk
This is the risk that future proceeds from investments may have to be reinvested at a potentially lower
rate of return (i.e., interest rate). This primarily relates to fixed income securities.
Business Risk
These risks are associated with a particular industry or a particular company within an industry. For
example, oil-drilling companies depend on finding oil and then refining it, a lengthy process, before they
can generate a profit. They carry a higher risk of profitability than an electric company, which generates
its income from a steady stream of customers who buy electricity no matter what the economic
environment is like.
Liquidity Risk
Liquidity is the ability to readily convert an investment into cash. Generally, assets are more liquid if
11
many traders are interested in a standardized product. For example, Treasury Bills are highly liquid,
while real estate properties are not.
Financial Risk
Excessive borrowing to finance business operations increases the risk of profitability, because the
company must meet the terms of its obligations in good times and bad. During periods of financial
stress, the inability to meet loan obligations may result in bankruptcy and/or a declining market value.
Use of Independent Managers
BWM may recommend the use of Independent Managers. In these situations, BWM continues to do
ongoing due diligence of such managers, but such recommendations rely to a great extent on the
Independent Managers’ ability to successfully implement their investment strategies. In addition, BWM
generally may not have the ability to supervise the Independent Managers on a day-to-day basis.
General Risk of Loss
Investing in securities involves the risk of loss. Clients should be prepared to bear such loss.
Item 9. Disciplinary Information
BWM is required to disclose the facts of any legal or disciplinary events that are material to a client’s
evaluation of its advisory business or the integrity of management. BWM does not have any required
disclosures to this Item.
Item 10. Other Financial Industry Activities and Affiliations
BWM is required to disclose any relationship or arrangement that is material to its advisory business or
to its clients with certain related persons.
Registered Representatives of Broker Dealer
Neither BWM nor any of its associated persons are a broker dealer or have any application pending to
become a broker dealer. The Firm’s Supervised Persons are registered representatives of APW
Capital and will occasionally provide clients with securities brokerage services under a separate
commission-based arrangement. This arrangement is described at length in Item 5.
Use of other Investment Advisors
From time to time, we may recommend or select other investment advisers for you and in return, we
will receive compensation from those other investment advisers. In these cases, we will generally enter
into a formal, written agreement with such other investment advisers.
As a result of these such arrangements, we may be incentivized to recommend only the investment
advisers from whom we receive fees as opposed to another investment adviser from whom we do not
12
receive such fees (or those that will share the most amount of fees with us). We continually monitor
other investment advisers that we might recommend in the event that such investment advisers are not
meeting the standards that we believe meet your needs, we will seek other investment advisers that
may be a better fit for your specific management needs.
Additional details about any such arrangement can be found in the applicable disclosure document that
we are obligated to provide to each of our clients that we may refer to any other investment adviser
under one of these arrangements. You are always welcome to request a copy of our current disclosure
document for any investment adviser that we may have recommended or selected for you.
Item 11. Code of Ethics
BWM and persons associated with BWM (“Associated Persons”) are permitted to buy or sell securities
that it also recommends to clients consistent with BWM’s policies and procedures.
BWM has adopted a code of ethics that sets forth the standards of conduct expected of its associated
persons and requires compliance with applicable securities laws (“Code of Ethics”). BWM’s Code of
Ethics contains written policies reasonably designed to prevent the unlawful use of material non-public
information by BWM or any of its associated persons. The Code of Ethics also requires that certain of
BWM’s personnel (called “Access Persons”) report their personal securities holdings and transactions
and obtain pre-approval of certain investments such as initial public offerings and limited offerings.
When BWM is engaging in or considering a transaction in any security on behalf of a client, no Access
Person may affect for themselves or for their immediate family (i.e., spouse, minor children, and adults
living in the same household as the Access Person) a transaction in that security unless:
•
the transaction has been completed;
•
the transaction for the Access Person is completed as part of a batch trade (as defined below
in Item 12) with clients; or
•
a decision has been made not to engage in the transaction for the client.
These requirements are not applicable to: (i) direct obligations of the Government of the United States;
(ii) money market instruments, bankers’ acceptances, bank certificates of deposit, commercial paper,
repurchase agreements and other high quality short-term debt instruments, including repurchase
agreements; (iii) shares issued by mutual funds or money market funds; and (iv) shares issued by unit
investment trusts that are invested exclusively in one or more mutual funds.
This Code of Ethics has been established recognizing that some securities trade in sufficiently broad
markets to permit transactions by Access Persons to be completed without any appreciable impact on
the markets of such securities. Therefore, under certain limited circumstances, exceptions may be
made to the policies stated above.
13
Clients and prospective clients may contact BWM to request a copy of its Code of Ethics.
Item 12. Brokerage Practices
Except where otherwise required by a turnkey asset management program in which a client is being
serviced, BWM generally recommends that clients utilize the brokerage and clearing services of
Charles Schwab Inc. (“Schwab”) for investment management accounts.
Schwab
is an
independent and unaffiliated SEC-registered broker-dealer. Schwab offers
to
independent investment Advisors services which include custody of securities, trade execution,
clearance and settlement of transactions. BWM receives some benefits from Schwab through its
participation in the program.
Factors which BWM considers in recommending Schwab or any other broker-dealer to clients include
their respective financial strength, reputation, execution, pricing, research and service. Schwab enables
BWM to obtain many mutual funds and ETFs without transaction charges and other securities at
nominal transaction charges. The commissions and/or transaction fees charged by Schwab may be
higher or lower than those charged by other Financial Institutions.
The commissions paid by BWM’s clients comply with BWM’s duty to obtain “best execution.” Clients
may pay commissions that are higher than another qualified Financial Institution might charge to effect
the same transaction where BWM determines that the commissions are reasonable. In seeking best
execution, the determinative factor is not the lowest possible cost, but whether the transaction
represents the best qualitative execution, taking into consideration the full range of a Financial
Institution’s services, including among others, the value of research provided, execution capability,
commission rates, and responsiveness. BWM seeks competitive rates but may not necessarily obtain
the lowest possible commission rates for client transactions.
BWM periodically and systematically reviews its policies and procedures regarding its recommendation
of Financial Institutions in light of its duty to obtain best execution.
The client may direct BWM in writing to use a particular Financial Institution to execute some or all
transactions for the client. In that case, the client will negotiate terms and arrangements for the account
with that Financial Institution, and BWM will not seek better execution services or prices from other
Financial
Institutions or be able
to “batch” client
transactions
for execution through other
Financial Institutions with orders for other accounts managed by BWM (as described below). As a
result, the client may pay higher commissions or other transaction costs or greater spreads, or receive
less favorable net prices, on transactions for the account than would otherwise be the case. Subject to
its duty of best execution, BWM may decline a client’s request to direct brokerage if, in BWM’s sole
discretion, such directed brokerage arrangements would result in additional operational difficulties or
violate restrictions imposed by other broker-dealers (as further discussed below).
14
Transactions for each client generally will be effected independently, unless BWM decides to purchase
or sell the same securities for several clients at approximately the same time. BWM may (but is not
obligated to) combine or “batch” such orders to obtain best execution, to negotiate more favorable
commission rates, or to allocate equitably among BWM’s clients differences in prices and commissions
or other transaction costs that might not have been obtained had such orders been placed independently.
Under this procedure, transactions will generally be averaged as to price and allocated among BWM’s
clients pro rata to the purchase and sale orders placed for each client on any given day. To the extent
that BWM determines to aggregate client orders for the purchase or sale of securities, including
securities in which BWM’s Supervised Persons may invest, BWM generally does so in accordance with
applicable rules promulgated under the Advisers Act and no-action guidance provided by the staff of
the U.S. Securities and Exchange Commission. BWM does not receive any additional compensation or
remuneration as a result of the aggregation.
Commissions or Sales Charges for Recommendations of Securities
As discussed above, Supervised Persons of BWM in their individual capacities, are registered
representatives of APW Capital. These Supervised Persons are subject to FINRA Rule 3040 which
restricts registered representatives from conducting securities transactions away from their broker-
dealer unless APW Capital provides written consent. Therefore, clients are advised that certain
Supervised Persons may be restricted to conducting securities transactions through APW Capital
unless they first secure written consent from APW Capital to execute securities transactions though a
different broker- dealer. Absent such written consent or separation from APW Capital, these
Supervised Persons are prohibited from executing securities transactions through any broker-dealer
other than APW Capital under APW Capital internal supervisory policies. BWM is cognizant of its duty
to obtain best execution and has implemented policies and procedures reasonably designed in such
pursuit.
Software and Support Provided by Financial Institutions
BWM may receive from Schwab or AssetMark (or another custodian or investment platform), without cost
to BWM, computer software and related systems support, which allow BWM to better serve clients or
monitor client accounts.
BWM may receive the software and related support without cost because BWM renders investment
management services to clients that maintain assets at Schwab or AssetMark (or another custodian or
investment platform). The software and support is not provided in connection with securities transactions of
clients (i.e. not “soft dollars”). The software and related systems support may benefit BWM, but not its clients
directly. In fulfilling its duties to its clients, BWM endeavors at all times to put the interests of its clients first.
Clients should be aware, however, that BWM’s receipt of economic benefits from a custodian or asset
15
manager creates a conflict of interest since these benefits may influence BWM’s choice of one custodian,
manager, or investment platform over another that does not furnish similar software, systems support, or
services.
There is no direct link between BWM’s participation in the program and the investment advice it gives to
its clients, although BWM receives economic benefits through its participation in the program that are
typically not available to retail investors. Additionally, BWM may receive the following benefits from
Schwab through its registered investment adviser division: receipt of duplicate client confirmations and
bundled duplicate statements; access to a trading desk that exclusively services its Registered
Investment Adviser participants; access to block trading which provides the ability to aggregate
securities transactions and then allocate the appropriate shares to client accounts; access to an
electronic communication network for client order entry and account information; and discounts on
compliance, marketing, research, technology, and practice management products or services provided
to BWM by third party vendors.
These products or services may assist BWM in managing and administering client accounts, including
accounts not maintained at Schwab. Other services made available by Schwab or AssetMark (or
another custodian or investment platform) are intended to help BWM manage and further develop its
business enterprise. The benefits received by BWM’s participation in the program do not depend on
the amount of brokerage transactions directed to Schwab. Clients should be aware, however, that the
receipt of economic benefits by BWM or its related persons in and of itself creates a potential conflict of
interest and may indirectly influence BWM’s recommendation of Schwab for custody and brokerage
services.
Item 13. Review of Accounts
Account Reviews
BWM monitors the portfolios of its investment management clients as part of a continuous and ongoing
process, while regular management reviews are conducted at least quarterly. For those clients to
whom BWM provides financial planning and/or consulting services, reviews are conducted on an “as
needed” basis. Such reviews are conducted by one of BWM’s investment adviser representatives. All
investment advisory clients are encouraged to discuss their needs, goals, and objectives with BWM and
to keep BWM informed of any changes thereto. BWM contacts ongoing investment advisory clients at
least annually to review its previous services and/or recommendations and to discuss the impact
resulting from any changes in the client’s financial situation and/or investment objectives.
Account Statements and Reports
Unless otherwise agreed upon, clients are provided with transaction confirmation notices and regular
16
summary account statements directly from the Financial Institutions where their assets are custodied.
Periodically, investment advisory clients may also receive written or electronic reports from BWM and/or
an outside service provider, which contain certain account and/or market-related information, such as
an inventory of account holdings or account performance. Clients should compare the account
statements they receive from their custodian with any supplemental reports they receive from BWM or
an outside service provider.
Item 14. Client Referrals and Other Compensation
Client Referrals
BWM does not provide compensation to any third-parties for client referrals.
Other Economic Benefit
Clients should review Item 12 above for information about certain benefits that BWM receives from Schwab.
Direct and Indirect Support for Advisors
AssetMark, Morningstar, and Schwab may sponsor annual conferences for participating Financial
Advisory Firms and/or Financial Advisors designed to facilitate and promote the success of the
Financial Advisory Firm and/or Financial Advisor and/or AssetMark advisory services.
Discounted Fees for Financial Advisors
Financial Advisors may receive discounted pricing from AssetMark, Morningstar, and Schwab for
practice management and marketing related tools and services.
Item 15. Custody
All client assets are held by unaffiliated qualified custodians. The Firm does not take physical custody
of clients’ assets. Under government regulations, we are deemed to have custody of your assets in
certain situations as described below. One situation occurs when you authorize the custodian to deduct
our advisory fees directly from your account, even though custodian maintains actual custody of your
assets. A second situation occurs if you authorize us to direct checks or money transfers from your
accounts to third parties, all dependent upon the authorization given to custodian. In all cases, all
clients are provided, at least quarterly, with written transaction confirmation notices and/or regular
written summary account statements directly from the broker-dealer/custodian and/or program sponsor
for the client accounts. The Firm may also provide a written periodic report summarizing account activity
and performance. To the extent that The Firm provides clients with periodic account statements or
reports, the client is urged to compare any statement or report provided by The Firm with the account
statements received from the account custodian. The account custodian does not verify the accuracy of
The Firm’s advisory fee calculation.
17
Item 16. Investment Discretion
Clients may grant BWM the authority to exercise discretion on their behalf. BWM is considered to
exercise investment discretion over a client’s account if it can effect transactions for the client without
first having to seek the client’s consent. BWM is given this authority through a power-of-attorney
inclusive in the Agreement between BWM and the client. Clients may request a limitation on this
authority (such as certain securities not to be bought or sold).
In these situations, BWM may take discretion over the following activities:
• The securities to be purchased or sold;
• The amount of securities to be purchased or sold;
• When transactions are made; and
• The Independent Managers or strategies used to manage client accounts.
Item 17. Voting Client Securities
BWM does not accept the authority to vote clients’ securities (i.e., proxies) on their behalf. Clients receive
proxies directly from the Financial Institutions where their assets are custodied and may contact the
Firm at the number on the cover of this brochure with questions about proxies and/or other such
solicitations.
Item 18. Financial Information
BWM is not required to disclose any financial information pursuant to this Item due to the following:
• The Firm does not require or solicit the prepayment of more than $1,200 in fees six months or
more in advance;
• The Firm does not have a financial condition that is reasonably likely to impair its ability to meet
contractual commitments to clients; and
•
The Firm has not been the subject of a bankruptcy petition at any time during the past ten years.
18
Additional Brochure: WRAP FEE PROGRAM BROCHURE (2026-03-30)
View Document Text
Item 1.
Cover Page
40 South River Road
Bedford Place, Unit 15
Bedford, NH 03110
603-668-2303
Wrap Fee Program
Brochure
(Form ADV Part 2A
Appendix 1)
March 30, 2026
information about BWM
is available on
This Wrap Fee Program Brochure provides information about the qualifications and business practices of Brophy
Wealth Management, LLC (hereinafter “BWM”). If you have any questions about the contents of this brochure,
please contact Stephen. Brophy at 603-668-2303 or via email sbrophy@brophywealth.com The information in this
brochure has not been approved or verified by the United States Securities and Exchange Commission or by any
state securities authority. Additional
the SEC’s website at
www.advisorinfo.sec.gov. BWM is a registered investment advisor. Registration does not imply any level of skill or
training.
1
Item 2.
Material Changes
Annual Update
Form ADV Part 2A Appendix 1 requires registered investment advisers to amend their wrap fee program brochure
when there are material changes. If there are any material changes to an adviser’s brochure, the adviser is required
to notify you and provide you with a description of the material changes. The Material Changes section of this
brochure will be updated annually when material changes occur since the previous release of the Wrap Fee
Program Brochure.
This is the initial version of this Wrap Fee Program Brochure.
BWM’s Chief Compliance Officer, Stephen Brophy, remains available to address any questions regarding this
Wrap Fee Program Brochure.
2
Item 3.
Table of Contents
Item 1.
Cover Page ...........................................................................................................................................1
Item 2.
Material Changes ..................................................................................................................................2
Item 3.
Table of Contents ..................................................................................................................................3
Item 4. Services, Fees, and Compensation ......................................................................................................4
Item 5.
Account Requirements and Types of Clients........................................................................................7
Item 6.
Portfolio Manager Selection and Evaluation .........................................................................................7
Item 7.
Client Information Provided to Portfolio Managers ...............................................................................8
Item 8.
Client Contact with Portfolio Managers .................................................................................................8
Item 9.
Additional Information ...........................................................................................................................8
3
Item 4. Services, Fees, and Compensation
A. Brophy Wealth Management (“BWM”) is the sponsor of the BWM Wrap Fee Program (the “Program”). In
the Program, BWM provides investment advisory services inclusive of trade execution, custody, and
reporting. The services that BWM provides in the Program are the same as the services described in
BWM’s Form ADV Part 2A. This Wrap Fee Program Brochure is intended to serve as an appendix (or in
addition to) BWM’s Form ADV Part 2A. Certain information has been omitted from this Wrap Fee Program
Brochure to avoid duplication. Please review both brochures to ensure you understand all of BWM’s
services relating to the Program.
Investment Management Services
Clients can engage BWM to design and implement investment planning strategies and recommend one
or more Independent Managers to manage a client’s assets.
Not all client accounts participate in the Program. The Program is generally limited to accounts
maintained at Charles Schwab & Co., Inc. where BWM recommends an Independent Manager. Accounts
held at other custodians do not participate and clients will remain responsible for the payment of any
brokerage and transaction fees. In the Program, BWM is responsible for the payment of any brokerage
and transaction fees incurred by Independent Managers, and Schwab charges those fees directly to
BWM.
The terms and conditions under which the client engages an Independent Manager may be set forth in a
separate written agreement between BWM, the client, and the Independent Manager. BWM also
monitors and reviews the account performance and the client’s investment objectives. BWM receives an
advisory fee that is based upon a percentage of the market value of the assets that is managed by the
Independent Manager.
When recommending an Independent Manager for a client, BWM reviews information about the
Independent Manager such as its disclosure brochure and/or material supplied by the Independent
Manager for a description of the Independent Manager’s investment strategies, past performance and
risk results to the extent available. Factors that BWM considers in recommending an Independent
Manager include the client’s investment objectives, management style, performance, reputation, financial
strength, reporting, pricing, and research.
In addition to this brochure, the client also receives the written disclosure brochure of each Independent
Manager. Certain Independent Managers may impose more restrictive account requirements and
varying billing practices than BWM.
BWM also may provide advice about any type of investment held in a client's portfolios not directly
supervised or managed by BWM. In these events, BWM does not monitor or supervise these other assets
and clients are encouraged to review these holdings with BWM.
4
In other very limited circumstances, BWM directly manages the client’s assets on an ongoing basis.
BWM tailors its advisory services to accommodate the needs of its individual clients and continuously
seeks to ensure that its clients’ portfolios are managed in a manner consistent with their specific
investment profiles. BWM consults with clients on an initial and ongoing basis to determine their specific
risk tolerance, time horizon, liquidity constraints and other factors relevant to the management of their
portfolios. Clients are advised to promptly notify BWM if there are changes in their financial situation or
if they wish to place any limitations on the management of their portfolios. Clients may impose reasonable
restrictions or mandates on the management of their accounts if BWM determines, in its sole discretion,
the conditions would not materially impact the performance of a management strategy or prove overly
burdensome to the firm’s management efforts.
BWM may provide its clients with a broad range of comprehensive financial consulting services. These
services may include advice on investments, insurance, retirement, education, tax, estate planning, and
cash flow needs of the client. These services may be included as part of BWM’s Investment Management
Services described above.
Investment Management Fees
BWM provides investment management services for an annual fee based upon a percentage of the market
value of the assets managed by BWM. Below is a schedule of the fees generally charged by BWM.
Assets under
Management
On the first $500,000
On the next $500,000
On the next $1,000,000
On amounts thereafter
Advisory Fee
Rate
1.12 %
0.92%
0.52%
0.32%
The total portfolio value may include Assets Under Management from other members of a client’s
household, family, company 401k, or other individuals or institutions that they are connected with that
has/had a mutual association with Brophy Wealth Management, LLC. The Firm’s management fee is
prorated and charged quarterly, in advance (or arrears), as derived from the market value of the assets
managed by BWM on the last day of the previous billing period.
If assets are deposited into or withdrawn from an account after the inception of a billing period, the fee
payable with respect to such assets is typically adjusted to reflect the interim change in portfolio value.
For the initial term of an engagement, the fee is calculated on a pro rata basis. In the event the Agreement
is terminated, the fee for the final billing period is prorated through the effective date of the termination
and the outstanding balance is charged or refunded to the client, as appropriate. The Independent
Managers engaged to manage client assets generally charge investment advisory fees that are separate
5
from the Firm’s management fee and such Independent Managers and other turnkey asset management
platforms may employ billing practices that differ from those of BWM.
BWM, in its sole discretion, may negotiate to charge a lesser management fee based upon certain criteria
(i.e., anticipated future earning capacity, anticipated future additional assets, dollar amount of assets to
be managed, related accounts, account composition, pre-existing client, account retention, pro bono
activities, etc.).
Fee Debit
BWM’s Agreement and the separate agreement with any Financial Institutions may authorize BWM or
the Independent Manager to debit the client’s account for the amount of BWM’s fee and to directly remit
that fee to BWM or the Independent Manager. Any Financial Institutions recommended by BWM have
agreed to send a statement to the client, at least quarterly, indicating all amounts disbursed from the
account, including the amount of management fees paid directly to BWM.
Account Additions and Withdrawals
Clients may make additions to and withdrawals from their account at any time, subject to BWM’s right to
terminate an account. Additions may be in cash or securities provided that the Firm reserves the right to
liquidate any transferred securities or decline to accept particular securities into a client’s account. Clients
may withdraw account assets on notice to BWM, subject to the usual and customary securities settlement
procedures. However, BWM designs its portfolios as long-term investments, and the withdrawal of assets
may impair the achievement of a client’s investment objectives. BWM may consult with its clients about
the options and implications of transferring securities. Clients are advised that when transferred securities
are liquidated, they may be subject to transaction fees, fees assessed at the mutual fund level (i.e.,
contingent deferred sales charge) and/or tax ramifications.
B. Participation in the Program may cost more or less than purchasing such services separately. Also, the
Program fee charged by BWM for participation in the Program may be higher or lower than those charged
by other sponsors for comparable wrap fee programs.
Depending on the percentage wrap-fee charged by BWM, the amount of portfolio activity in the client's
account, and the value of custodial and other services provided, the wrap fee may or may not exceed the
aggregate cost of such services if they were to be provided separately or if BWM were to negotiate
transaction fees and seek best price and execution of transactions for the client's account. Clients are
solely responsible for determining which offering that they select or negotiate to enter, and BWM is under
no obligation to monitor or review whether a client would be better off in a different offering.
C. The Program’s wrap fee does not include certain charges and administrative fees, including, but not
limited to, fees charged by Independent Managers, transaction charges (excluding mark-ups and mark-
downs) resulting from trades effected through or with a broker-dealer other than Schwab, transfer taxes,
6
odd lot differentials, exchange fees, interest charges, and any charges, taxes or other fees mandated by
any federal, state or other applicable law or otherwise agreed to with regard to client accounts. Client
accounts may invest in mutual funds (including money market funds) and ETFs that have various internal
fees and expenses (i.e. management fees), which are paid by these funds but ultimately borne by clients
as a fund shareholder. These internal fees and expenses, and the previously discussed fees and
expenses, are in addition to the fees charged by BWM. Fees charged by Independent Managers
generally range from 25 bps to 95 bps (0.25% - 0.95%), per annum. Clients remain responsible for the
payment of Independent Managers, and these fees are separate, and in addition, to the fees charged by
BWM.
D. BWM related persons who recommend the Program to clients do not receive compensation because of
a client’s participation in the wrap fee program.
Item 5.
Account Requirements and Types of Clients
BWM provides its services to individuals, pension and profit-sharing plans, trusts, estates, charitable
organizations, corporations and business entities. Client relationships vary in scope and length of service.
BWM does not impose a minimum portfolio size or minimum annual fee. Certain Independent Managers
may, however, impose more restrictive account requirements and varying billing practices than BWM. In
such instances, BWM may alter its corresponding account requirements and/or billing practices to
accommodate those of the Independent Managers.
Item 6.
Portfolio Manager Selection and Evaluation
A. BWM generally recommends the use of Independent Managers. In these situations, BWM continues to
do ongoing due diligence of such managers, but such recommendations rely to a great extent on the
Independent Managers’ ability to successfully implement their investment strategies. In addition, BWM
generally may not have the ability to supervise the Independent Managers on a day-to-day basis.
B. BWM acts as the portfolio manager for the Program. Inasmuch as the execution costs for transactions
effected in the client account will be paid by BWM, a conflict of interest arises because BWM bears
certain transaction costs for participating accounts and BWM has an incentive to limit trading activity in
those accounts. In addition, the amount of compensation received by BWM as a result of the client’s
participation in the Program may be more than what BWM would receive if the client paid separately for
investment advice, brokerage and other services.
As the Program sponsor, the Registrant is responsible for the primary management of the Program,
including the selection and termination of all Independent Managers. Once selected, Independent
Managers will be responsible for day-to-day management and selection of securities for the account.
7
Item 7.
Client Information Provided to Portfolio Managers
BWM serves as the Program’s portfolio manager. BWM shall provide investment advisory services
specific to the needs of each client. Prior to providing investment advisory services, an investment
adviser representative will discuss with each client their particular investment objective(s). BWM shall
allocate each client’s investment assets consistent with their designated investment objective(s).
Clients may impose restrictions, in writing, on BWM services.
To the extent the Program uses Independent Manager(s), BWM shall provide the Independent
Manager(s) with each client’s particular investment objective(s). Any changes to the client’s financial
situation or investment objectives reported by the client to BWM shall be communicated to the
Independent Manager(s) within a reasonable period of time.
Item 8.
Client Contact with Portfolio Managers
The client shall have, without restriction, reasonable access to the Program’s portfolio manager.
Item 9.
Additional Information
Instead of reiterating the information in the Brochure that is found in Items 9 (Disciplinary Information), 10
(Other Financial Industry Activities and Affiliations) 11 (Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading), 13 (Review of Accounts), 14 (Client Referrals and Other
Compensation), and 18 (Financial Information), that information is incorporated by reference. Clients and
prospective clients should review those sections of the Brochure carefully.
8