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Item 1
Cover Page
Bush Wealth Management
Brochure
Dated: July 28, 2025
Courtney Gooding
Chief Compliance Officer
2918 North Oak Street; Suite B
Valdosta, Georgia 31602
www.bushwealthmanagement.com
This brochure provides information about the qualifications and business practices of Bush Investment
Group, LLC. If you have any questions about the contents of this brochure, please contact us at (229)
247-1474. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about Bush Investment Group, LLC also is available on the SEC’s website at
www.adviserinfo.sec.gov.
References herein to Bush Investment Group, LLC as a “registered investment adviser” or any
reference to being “registered” does not imply a certain level of skill or training.
Item 2 Material Changes
This version of Bush Wealth Management’s brochure dated July 28, 2025, is an interim updating amendment
brochure. The following are the material changes since Registrant’s last annual update dated March 13, 2025:
• Registrant revised Item 14 to explain details of its new “Promoter” relationship. For more
information, please see Item 14 of this Brochure.
Annually, Bush Wealth Management will ensure that clients receive either an amended brochure or a summary
of any material changes to this and any subsequent brochure within 120 days of the end of its fiscal year and
promptly at any time if any of the information herein becomes materially inaccurate.
the year. Please contact Courtney Gooding at
Bush Wealth Management will deliver a complete copy of its brochure upon a client’s request at any time
during
(229) 247-1474 or via email at
courtney@bushwealth.com to request a brochure.
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Item 3
Table of Contents
Fees and Compensation
Performance-Based Fees and Side-by-Side Management
Investment Discretion
Item 1 Cover Page
Item 2 Material Changes
Item 3 Table of Contents
Item 4 Advisory Business
Item 5
Item 6
Item 7 Types of Clients
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Item 9 Disciplinary Information
Item 10 Other Financial Industry Activities and Affiliations
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 12 Brokerage Practices
Item 13 Review of Accounts
Item 14 Client Referrals and Other Compensation
Item 15 Custody
Item 16
Item 17 Voting Client Securities
Item 18 Financial Information
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Item 4
Advisory Business
A. Bush Investment Group, LLC, doing business as Bush Wealth Management (the
“Registrant”), is a limited liability company formed in August 2004 in the state of Georgia.
The Registrant became registered as an Investment Adviser Firm in July 2019. The
Registrant is principally owned by Stacy Bush, the firm’s Managing Member. Courtney
Gooding and Kent Patrick became minority Members effective June 30, 2021.
B.
INVESTMENT MANAGEMENT SERVICES
The Registrant provides discretionary investment advisory services on a fee basis. The
Registrant’s annual investment advisory fee is based upon a percentage (%) of the market
value of the assets placed under the Registrant’s management.
Registrant shall monitor, on a continuous basis, the investments in the accounts over which
it has discretionary authority. Furthermore, it shall have the authority without prior
consultation with the client to buy, sell, trade and allocate the investments within the
account(s) consistent with the client’s investment objectives. The client may, at any time,
impose reasonable restrictions, in writing, on the Registrant’s services.
Registrant generally recommends that investment management accounts be maintained at
Charles Schwab, as further described below in Item 12. However, Registrant also offers
discretionary investment management services for clients with assets held away at other
qualified custodians, or “Held-Away Accounts.” For those clients who have elected to use
this service, they must also enter into a separate user agreement with Pontera Solutions Inc.
(“Pontera”), a third-party order management system software provider. Once the client has
established an online Pontera account and linked their Outside Account to Pontera,
Registrant is able to use Pontera’s system to view and manage the Outside Accounts.
Registrant does not have access to any client passwords as a result of this arrangement, nor
the ability to withdraw or direct the disposition of securities or funds to any person other
than the client.
Registrant also offers asset management services for fee-based fixed indexed annuity
insurance products. Registrant will directly manage these annuity insurance products by
reallocating buckets or sub-accounts within the annuities in accordance with the client’s
suitability profile. Clients who have elected to use this service must also enter into a
separate agreement with the product sponsor designating Registrant to manage the
accounts. Annuity products serviced by Registrant are charged an asset-based management
fee. Registrant does not receive any commissions on these products.
RETIREMENT PLAN CONSULTING SERVICES
The Registrant provides pension consulting services, in the capacity of a 3(21) and 3(38)
advisor, pursuant to which it assists sponsors of self-directed retirement plans with the
selection and/or monitoring of investment alternatives (generally open-end mutual funds)
from which plan participants shall choose in self-directing the investments for their
individual plan retirement accounts. In addition, to the extent requested by the plan
sponsor, the Registrant may also provide participant education designed to assist
participants in identifying the appropriate investment strategy for their retirement plan
accounts. The terms and conditions of the engagement shall generally be set forth in a
Retirement Plan Services Agreement between the Registrant and the plan sponsor.
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FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
The Registrant provides financial planning and/or consulting services (including
investment and non-investment related matters, including estate planning, insurance
planning, etc.) on a stand-alone separate fee basis. Registrant’s planning and consulting
fees are negotiable, but generally range from $1,000 to $15,000 on a fixed fee basis, and
from $200 to $400 on an hourly rate basis, depending upon the level and scope of the
service(s) required and the professional(s) rendering the service(s).
Prior to engaging the Registrant to provide planning or consulting services, clients are
generally required to enter into a Financial Planning and Consulting Agreement with
Registrant setting forth the terms and conditions of the engagement (including
termination), describing the scope of the services to be provided, and the portion of the fee
that is due from the client prior to Registrant commencing services. If requested by the
client, Registrant may recommend the services of other professionals, including certain of
the Registrant’s supervised persons in their separate individual capacities as licensed
insurance agents, for implementation purposes. The client is under no obligation to engage
the services of any such recommended professionals.
The client retains absolute discretion over all such implementation decisions and is free to
accept or reject any recommendation from the Registrant and/or its supervised persons. It
remains the client’s responsibility to promptly notify the Registrant if there is ever any
change in their financial situation or investment objectives for the purpose of reviewing,
evaluating or revising Registrant’s previous recommendations and/or services.
MISCELLANEOUS
Limitations of Financial Planning and Non-Investment Consulting/Implementation
Services. As indicated above, to the extent requested by a client, Registrant may provide
financial planning and related consulting services regarding non-investment related
matters, such as estate planning, tax planning, insurance, etc. for a separate and additional
fee per the terms and conditions of a Financial Planning and Consulting Agreement.
Registrant does not serve as an attorney or accountant, and no portion of its services should
be construed as legal or accounting services. Accordingly, Registrant does not prepare
estate planning documents or tax returns. To the extent requested by a client, Registrant
may recommend the services of other professionals for certain non-investment
implementation purpose (i.e. attorneys, accountants, insurance agents, etc.), including
certain of the Registrant’s supervised persons in their separate individual capacities as
licensed insurance agents. The client is under no obligation to engage the services of any
such recommended professional. The client retains absolute discretion over all such
implementation decisions and is free to accept or reject any recommendation from
Registrant and/or its supervised persons. At all times, the engaged licensed professional(s)
(i.e. attorney, accountant, insurance agent, etc.), and not Registrant, shall be responsible
for the quality and competency of the services provided.
Conflict of Interest: The recommendation by Registrant’s supervised persons that a client
purchase an insurance commission product through the Registrant, presents a conflict of
interest, as the receipt of commissions provides an incentive to recommend investment or
insurance products based on commissions to be received, rather than on a particular client’s
need. Registrant addresses this conflict of interest by requiring all supervised persons who
are licensed to offer insurance products to clients to assure that the issuing insurer reviews
the potential sale of any products for the purpose of determining adherence to applicable
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insurance suitability standards, requiring all supervised persons to seek prior approval of
any outside employment activity so that it may ensure that any conflicts of interest in such
activities are properly disclosed and fully disclosing to a client when a particular
transaction will result in the receipt of commissions or other associated fees. No client is
under any obligation to purchase any insurance commission products through the
Registrant. Clients are reminded that they may purchase insurance products recommended
by Registrant or its supervised persons through other, non-affiliated insurance agencies.
Registrant’s Chief Compliance Officer, Courtney Gooding, remains available to address
any questions that a client or prospective client may have regarding the above conflict of
interest.
Estately Services/Limitations: Registrant has engaged with FreeWill Co. (“FreeWill”) to
provide clients with access to Estately, an online automated estate planning service made
available by FreeWill. Estately provides Registrant’s clients with various self-directed
forms and templates that can be used to prepare initial drafts of wills, trust documents,
powers of attorney and other related estate planning documents. Estately also provides
clients with general estate planning information. In order to use Estately, clients must agree
to FreeWill’s Terms of Service, which include acknowledging that FreeWill is not a law
firm or accounting firm, that use of Estately does not constitute legal or tax advice, and that
Estately is not a substitute for the advice of an attorney or accountant. Similarly, Registrant
does not serve as an attorney or accountant, and no portion of its services should be
construed as legal or accounting services, including any services provided in connection
with Estately. Clients should consult a tax or legal professional on any such matters. The
documents produced using Estately are templates and should be reviewed by an attorney
prior to implementation.
Retirement Plan Rollovers – No Obligation/Conflict of Interest: When the Registrant
provides investment advice to clients regarding their retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee
Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which
are laws governing retirement accounts. The way Registrant makes money creates some
conflicts with our client’s interests, so we operate under a special rule that requires
Registrant to act in the client’s best interest and not put our interest ahead of the client.
Registrant may recommend that a client roll over their retirement assets into an account to
be managed by Registrant. A client or prospective client leaving an employer typically has
four options regarding an existing retirement plan (and may engage in a combination of
these options): (i) leave the money in the former employer’s plan, if permitted, (ii) roll over
the assets to the new employer’s plan, if one is available and rollovers are permitted, (iii)
roll over to an Individual Retirement Account (“IRA”), or (iv) cash out the account value
(which could, depending upon the client’s age, result in adverse tax consequences). If the
Registrant recommends that a client roll over their retirement assets into an account to
be managed by the Registrant, such a recommendation creates a conflict of interest if the
Registrant will earn an advisory fee on the rolled over assets. Registrant addresses this
conflict of interest by ensuring any such recommendations are in the client’s best interest.
No client is under any obligation to roll over retirement assets to an account managed by
Registrant.
Use of Mutual and Exchange Traded Funds: Most mutual funds and exchange traded
funds are available directly to the public. Thus, a prospective client can obtain many of the
funds that may be utilized by Registrant independent of engaging Registrant as an
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investment advisor. However, if a prospective client determines to do so, he/she will not
receive Registrant’s initial and ongoing investment advisory services.
In addition to Registrant’s investment advisory fee described below, and transaction and/or
custodial fees discussed below, clients will also incur, relative to all mutual fund and
exchange traded fund purchases, charges imposed at the fund level (e.g. management fees
and other fund expenses).
Use of DFA Mutual Funds: Certain mutual funds, such as those issued by Dimensional
Fund Advisors (“DFA”), are generally only available through selected registered
investment advisers. Registrant may allocate client investment assets to DFA mutual funds.
Therefore, upon the termination of Registrant’s services to a client, restrictions regarding
transferability and/or additional purchases of, or reallocation among DFA funds will apply.
Independent Managers. Registrant may allocate a portion of a client’s investment assets
among unaffiliated independent investment managers (“Independent Manager(s)”) in
accordance with the client’s designated investment objective(s). In such situations, the
Independent Manager(s) will have day-to-day responsibility for the active discretionary
management of the allocated assets. Registrant will continue to render investment
supervisory services to the client relative to the ongoing monitoring and review of account
performance, asset allocation, and client investment objectives. The Registrant generally
considers the following factors when recommending Independent Manager(s): the client’s
designated investment objective(s), management style, performance, reputation, financial
strength, reporting, pricing, and research. Unless otherwise agreed by client in a separate
written agreement, any fees paid to the designated Independent Manager(s) are included in
the Registrant’s annual Advisory Fee and will be paid by the Registrant. Registrant’s
Advisory Fee is set forth in the fee schedule at Item 5 below.
Orion Advisor Services – Reporting – Excluded Assets. In conjunction with the services
provided by Orion, the Registrant may also provide periodic reporting services, which can
incorporate all of the client’s investment assets including those investment assets that are
not part of the assets managed by the Registrant (the “Excluded Assets”). The Registrant’s
service relative to the Excluded Assets is limited to reporting services only, and does not
include investment implementation.
Because the Registrant does not have trading authority for the Excluded Assets, to the
extent applicable to the nature of the Excluded Assets (assets over which the client
maintains trading authority vs. trading authority designated to another investment
professional), the client (and/or the other investment professional), and not the Registrant,
shall be exclusively responsible for directly implementing any recommendations relative
to the Excluded Assets. The client and/or their other advisors that maintain trading
authority, and not the Registrant, shall be exclusively responsible for the investment
performance of the Excluded Assets. Without limiting the above, the Registrant shall not
be responsible for any implementation error (timing, trading, etc.) relative to the Excluded
Assets. In the event the client desires that the Registrant provide investment management
services with respect to the Excluded Assets, the client may engage the Registrant to do so
pursuant to the terms and conditions of an Investment Advisory Agreement between the
Registrant and the client.
eMoney Advisor Platform. Registrant provides its clients with access to an online
platform hosted by “eMoney Advisor” (“eMoney”) upon request. The eMoney platform
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allows a client to view their complete asset allocation, including those assets that Registrant
does not manage (the “Excluded Assets”). Registrant does not provide investment
management, monitoring, or implementation services for the Excluded Assets. Unless
otherwise specifically agreed to, in writing, Registrant’s service relative to the Excluded
Assets is limited to reporting only. Therefore, Registrant shall not be responsible for the
investment performance of the Excluded Assets. Rather, the client and/or their advisor(s)
that maintain management authority for the Excluded Assets, and not Registrant, shall be
exclusively responsible for such investment performance. Without limiting the above, the
Registrant shall not be responsible for any implementation error (timing, trading, etc.)
relative to the Excluded Assets. The client may choose to engage Registrant to manage
some or all of the Excluded Assets pursuant to the terms and conditions of an Investment
Advisory Agreement between Registrant and the client. The eMoney platform also
provides access to other types of information and applications including financial planning
concepts and functionality, which should not, in any manner whatsoever, be construed as
services, advice, or recommendations provided by Registrant. Finally, Registrant shall not
be held responsible for any adverse results a client may experience if the client engages in
financial planning or other functions available on the eMoney platform without
Registrant’s assistance or oversight.
Portfolio Activity. Registrant has a fiduciary duty to provide investment advisory services
consistent with the client’s best interest. As part of its investment advisory services,
Registrant will review client portfolios on an ongoing basis to determine if any changes are
necessary based upon various factors, including, but not limited to, investment
performance, fund manager tenure, style drift, account additions/withdrawals, and/or a
change in the client’s investment objective. Based upon these factors, there may be
extended periods of time when Registrant determines that changes to a client’s portfolio
are neither necessary nor prudent. Of course, as indicated below, there can be no assurance
that investment decisions made by Registrant will be profitable or equal any specific
performance level(s). Clients nonetheless remain subject to the fees described in Item 5
below during periods of account inactivity.
Cash Positions. The Registrant may maintain cash and cash equivalent positions (such as
money market funds) for defensive and liquidity purposes. Unless otherwise agreed in
writing, all cash and cash equivalent positions will be included as part of assets under
management for purposes of calculating the Registrant’s investment advisory fee.
Client Obligations. In performing its services, Registrant shall not be required to verify
any information received from the client or from the client’s other professionals, and is
expressly authorized to rely thereon. Moreover, each client is advised that it remains their
responsibility to promptly notify the Registrant if there is ever any change in their financial
situation or investment objectives for the purpose of reviewing, evaluating or revising
Registrant’s previous recommendations and/or services.
Disclosure Statement. A copy of the Registrant’s written Brochure as set forth on Part 2
of Form ADV shall be provided to each client prior to, or contemporaneously with, the
execution of the Investment Advisory Agreement, Retirement Plan Services Agreement or
Financial Planning and Consulting Agreement.
to providing
investment advisory services, an
C. The Registrant shall provide investment advisory services specific to the needs of each
client. Prior
investment adviser
representative will ascertain each client’s investment objective(s). Thereafter, the
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Registrant shall allocate and/or recommend that the client allocate investment assets
consistent with the designated investment objective(s). The client may, at any time, impose
reasonable restrictions, in writing, on the Registrant’s services.
D. The Registrant does not participate in a wrap fee program.
E. As of December 31, 2024, the Registrant had $213,112,663 in assets under management,
all of which is managed on a discretionary basis.
Item 5
Fees and Compensation
A.
to 2.00% of
the
total assets placed under
INVESTMENT MANAGEMENT SERVICES
The Registrant provides discretionary investment advisory services on a fee basis. The
Registrant’s annual investment advisory fee (hereinafter “Advisory Fee”) shall vary from
negotiable up
the Registrant’s
management/advisement and shall be based upon various objective and subjective factors.
These factors include, but are not limited to, the amount of the assets placed under the
Registrant’s management, the level and scope of the overall investment advisory services
to be rendered and the complexity of the engagement.
Registrant's annual investment advisory fee shall include investment advisory services,
and, to the extent specifically requested by the client, financial planning and consulting
services. In the event that the client requires extraordinary planning and/or consultation
services (to be determined in the sole discretion of the Registrant), the Registrant may
determine to charge for such additional services, the dollar amount of which shall be set
forth in a separate written notice to the client.
Registrant may recommend that all or a portion of the client’s assets be managed by a third-
party investment manager. Fees charged by any such third-party investment manager
and/or the provider of any platform through which the third-party investment manager is
made available will be fully disclosed to client on a separate disclosure document or
agreement between the client and the third-party investment manager, if applicable. Unless
otherwise agreed by client in a separate written agreement, all fees paid to third-party
investment managers are included in the annual Advisory Fee described above and will be
paid by the Registrant. Certain third-party model managers used by Registrant charge an
additional fee which is paid by the Registrant. This presents a conflict of interest in that the
additional fee for certain model managers creates an incentive for Registrant to recommend
other model managers who do not charge additional fees. Registrant manages this conflict
by ensuring its recommendations are based on the needs of the clients and the suitability
of the model manager recommended, rather than the cost to Registrant of making that
recommendation.
For client accounts managed using Pontera, the total annual Advisory Fee due to Adviser
shall consist of a base amount for services provided by Adviser plus an additional amount
charged to Adviser by Pontera (the “Pontera Fee”). The annual Pontera Fee shall consist
of 0.25%. This annual Pontera Fee is included in Adviser’s annual Advisory Fee described
above and will be paid by Adviser and not Client.
For client accounts managed within a fee-based annuity, neither Registrant nor its
investment adviser representatives receive a commission on these products. For these
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products, Registrant will be paid an annual Advisory Fee as described above and in
accordance with Registrant’s Agreement and/or the client’s written agreement with the
product sponsor.
Fee Differentials. The Registrant shall price its services based upon various objective and
subjective factors. As a result, the Registrant’s clients could pay diverse fees based upon
the market value of their assets, the complexity of the engagement, and the level and scope
of the overall financial planning and/or consulting services to be rendered. The services to
be provided by the Registrant to any particular client could be available from other advisers
at lower fees. All clients and prospective clients should be guided accordingly.
Conflict of Interest: Because Registrant’s annual Advisory Fee is calculated as a percentage
of client assets under management, the more assets clients have in their advisory account,
the more clients will pay Registrant for its investment management services. Therefore,
Registrant has an incentive to encourage clients to increase the assets maintained in
accounts managed by Registrant, which creates a conflict of interest. Registrant addresses
this conflict of interest by ensuring any such recommendations are in the best interest of its
clients.
RETIREMENT PLAN CONSULTING SERVICES
The Registrant provides pension consulting services, in the capacity of a 3(21) and 3(38)
advisor, pursuant to which it assists sponsors of self-directed retirement plans with the
selection and/or monitoring of investment alternatives from which plan participants shall
choose in self-directing the investments for their individual plan retirement accounts. The
Registrant’s annual fee for these services shall generally range from negotiable up to 1.00%
of the total assets maintained within the plan.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
The Registrant provides financial planning and/or consulting services (including
investment and non-investment related matters, including estate planning, insurance
planning, etc.) on a stand-alone fee basis. Registrant’s planning and consulting fees are
negotiable, but generally range from $1,000 to $15,000 on a fixed fee basis, and from $200
to $400 on an hourly rate basis, depending upon the level and scope of the service(s)
required and the professional(s) rendering the service(s). For clients who utilize Estately,
the cost of this service is covered by Registrant and there is no additional charge to clients.
B. Clients may elect to have the Registrant’s Advisory Fees deducted from their custodial
account. Both Registrant's Agreement and the custodial/clearing agreement may authorize
the custodian to debit the account for the amount of the Registrant's Advisory Fee and to
directly remit that management fee to the Registrant in compliance with regulatory
procedures. In the limited event that the Registrant bills the client directly, payment is due
upon receipt of the Registrant’s invoice. Advisory Fees payable for accounts managed
using Pontera will be deducted directly from another non-tax qualified account, as
authorized by the client in Registrant’s Agreement. In limited circumstances, the Registrant
may also invoice the client for accounts managed using Pontera.
C. As discussed below, unless the client directs otherwise or an individual client’s
circumstances require, the Registrant shall generally recommend that Charles Schwab &
Co., Inc., member FINRA/SIPC (“Schwab”), an independent and unaffiliated SEC-
registered broker-dealer and FINRA member, serve as the broker-dealer/custodian for
client investment management assets. Broker-dealers such as Schwab charge brokerage
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commissions and/or transaction fees for effecting certain securities transactions. All
clients will be delivered a current and accurate schedule of commissions, transaction and
other fees charged by the custodian, and are encouraged to carefully review those
documents. Those fees are subject to change by the custodian, as set forth in the client’s
custodial agreement with the custodian. Please see Item 12 of this brochure for additional
information on Registrant’s brokerage practices. In addition to Registrant’s investment
management fee, brokerage commissions and/or transaction fees, clients will also incur,
relative to all mutual fund and exchange traded fund purchases, charges imposed at the
fund level (e.g. management fees and other fund expenses). With regard to accounts
managed within a fee-based annuity insurance product, individual accounts will be
maintained at the insurance company that issued the annuity product. Clients are
responsible for certain fees charged by the insurance company, including early surrender
fees. These fees are in addition to and exclusive of Registrant’s Advisory Fee. The exact
charges will be specified in the client’s agreement with the product sponsor and the
product prospectus (if applicable). Clients are encouraged to review these documents
carefully.
For client accounts maintained at Schwab, Registrant negotiated lower transaction fee rates
with Schwab than its published fees for certain trades. These lower rates are not contingent
upon Registrant committing any specific amount of business to Schwab nor the use of any
specific products made available through Schwab, although they were extended in
anticipation of Registrant’s continued growth with Schwab. These lower rates benefit
Registrant’s clients because the fees clients pay for certain trades are lower than they would
be otherwise. However, Registrant has an incentive to recommend Schwab in order to
obtain these lower rates for its clients, which presents a conflict of interest. Registrant
addresses this conflict of interest through its best execution review, as further described in
Item 12.
In addition to commissions or other fees for trades executed in the accounts, Schwab
charges a flat dollar amount as a “prime broker” or “trade away” fee for each trade that it
has executed by a different broker-dealer but where the securities bought or the funds from
the securities sold are deposited (settled) into the client’s Schwab account. These fees are
in addition to the commissions or other compensation the client pays the executing broker-
dealer. Because of this, in order to minimize trading costs, Registrant has Schwab execute
most trades for client accounts maintained at Schwab. Registrant has determined that
having Schwab execute most trades is consistent with its duty to seek best execution of
client trades in client accounts maintained at Schwab. Please see Item 12 of this brochure
for additional information on Registrant’s brokerage practices.
D. The Registrant shall generally deduct fees and/or bill clients monthly in arrears, based upon
the average daily balance of the client’s assets under management during the preceding
month. In the instance that the Registrant has been engaged to provide Retirement Plan
Consulting Services, the Registrant shall deduct fees and/or bill clients monthly in arrears,
based upon the average daily balance of the Plan’s assets of the preceding month.
For client accounts managed within a fee-based annuity insurance product, fees are
typically billed quarterly in arrears. The Advisory Fee dollar amount is determined by
taking the annual percentage multiplied by the market value of the account on the last
business day of the calendar quarter, then divided by four.
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The Investment Advisory Agreement between the Registrant and the client will continue in
effect until terminated by either party by written notice in accordance with the terms of the
Investment Advisory Agreement.
E. Neither the Registrant, nor its representatives, accepts compensation from the sale of
securities or other investment product. The Registrant is separately licensed as an
insurance agency. Furthermore, certain of the Registrant’s supervised persons, in their
individual capacities, are licensed insurance agents. The Registrant and/or its supervised
persons may recommend the purchase of certain insurance-related products on a
commission basis. Please see Items 4 and 10 for additional information regarding this
conflict of interest, including how it is addressed.
Item 6
Performance-Based Fees and Side-by-Side Management
Neither the Registrant nor any supervised person of the Registrant accepts performance-
based fees.
Item 7
Types of Clients
The Registrant’s clients shall generally include individuals, business entities, trusts, estates
and charitable organizations. The Registrant has a minimum asset level of $250,000 for
investment advisory services, but the Registrant may waive the minimum at their
discretion. The Registrant, in its sole discretion, may charge a lesser investment
management fee based upon certain criteria (i.e. anticipated future earning capacity,
anticipated future additional assets, dollar amount of assets to be managed, related accounts,
account composition, negotiations with client, etc.).
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
A. The Registrant may utilize the following methods of security analysis:
• Fundamental - (analysis performed on historical and present data, with the goal of
making financial forecasts)
• Technical – (analysis performed on historical and present data, focusing on price
and trade volume, to forecast the direction of prices)
• Cyclical – (analysis performed on historical relationships between price and
market trends, to forecast the direction of prices)
The Registrant may utilize the following investment strategies when implementing
investment advice given to clients:
• Long Term Purchases (securities held at least a year)
• Short Term Purchases (securities sold within a year)
• Trading (securities sold within thirty (30) days)
The Registrant may also utilize a CD ladder strategy for certain clients with lower risk
tolerance. This strategy seeks to leverage the varying interest rates offered by CDs by
investing a portion of the client’s assets under management into various CDs with different
maturity dates.
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Investment Risk. Different types of investments involve varying degrees of risk, and it
should not be assumed that future performance of any specific investment or investment
strategy (including the investments and/or investment strategies recommended or
undertaken by the Registrant) will be profitable or equal any specific performance level(s).
Investing in securities involves risk of loss that clients should be prepared to bear.
B. The Registrant’s methods of analysis do not present any significant or unusual risks.
However, every method of analysis has its own inherent risks. To perform an accurate
market analysis, the Registrant must have access to current/new market information. The
Registrant has no control over the dissemination rate of market information; therefore,
unbeknownst to the Registrant, certain analyses may be compiled with outdated market
information, severely limiting the value of the Registrant’s analysis. Furthermore, an
accurate market analysis can only produce a forecast of the direction of market values.
There can be no assurances that a forecasted change in market value will materialize into
actionable and/or profitable investment opportunities.
The Registrant’s primary investment strategies - Long Term Purchases and Short Term
Purchases - are fundamental investment strategies. However, every investment strategy has
its own inherent risks and limitations. For example, longer term investment strategies
require a longer investment time period to allow for the strategy to potentially develop.
Shorter term investment strategies require a shorter investment time period to potentially
develop but, as a result of more frequent trading, may incur higher transactional costs when
compared to a longer term investment strategy. Trading, an investment strategy that
requires the purchase and sale of securities within a thirty (30) day investment time period,
involves a very short investment time period but will incur higher transaction costs when
compared to a short term investment strategy and substantially higher transaction costs
than a longer term investment strategy. CD ladder strategies are subject to interest rate risk,
purchasing power risk and early withdrawal penalties.
All investments involve risk, including but not limited to the following:
• Market Risks. Markets can, as a whole, go up or down on various news releases or
for no understandable reason at all. This sometimes means that the price of specific
securities could go up or down without real reason and may take some time to
recover any lost value. Adding additional securities does not help to minimize this
risk since all securities may be affected by market fluctuations.
•
• Currency Risk. Overseas investments are subject to fluctuations in the value of the
dollar against the currency of the investment’s originating country. This is also
referred to as exchange rate risk.
Interest Rate Risk. Movements in interest rates may directly cause prices of fixed
income securities fluctuate. For example, rising interest rates can cause “high
quality, relatively safe” fixed income investments to lose principal value.
• Credit Risk. If debt obligations held by an account are downgraded by ratings
agencies or go into default, or if management action, legislation or other
government action reduces the ability of issuers to pay principal and interest when
due, the value of those obligations may decline, and an account’s value may be
reduced. Because the ability of an issuer of a lower-rated or unrated obligation
(including particularly “junk” or “high yield” bonds) to pay principal and interest
when due is typically less certain than for an issuer of a higher-rated obligation,
13
lower rated and unrated obligations are generally more vulnerable than higher-
rated obligations to default, to ratings downgrades, and to liquidity risk.
• Purchasing Power Risk. Purchasing power risk is the risk that an investment’s
value will decline as the price of goods rises (inflation). The investment’s value
itself does not decline, but its relative value does. Inflation can happen for a variety
of complex reasons, including a growing economy and a rising money supply.
• Liquidity Risk. Liquidity is the ability to readily convert an investment into cash.
For example, Treasury Bills are highly liquid, while real estate properties are not.
Some securities are highly liquid while others are highly illiquid. Illiquid
investments carry more risk because it can be difficult to sell them.
• Political Risks. Most investments have a global component, even domestic stocks.
Political events anywhere in the world may have unforeseen consequences to
markets around the world.
• Regulatory Risk. Changes in laws and regulations from any government can
change the value of a given company and its accompanying securities. Certain
industries are more susceptible to government regulation. Changes in zoning, tax
structure or laws impact the return on these investments.
• Risks Related to Investment Term. If the client requires a liquidation of their
portfolio during a period in which the price of the security is low, the client will
not realize as much value as they would have had the investment had the
opportunity to regain its value, as investments frequently do, or had it been able to
be reinvested in another security.
• Business Risk. Many investments contain interests in operating businesses.
Business risks are risks are associated with a particular industry or a particular
company within an industry. For example, oil-drilling companies depend on
finding oil and then refining it, a lengthy process, before they can generate a profit.
They carry a higher risk of profitability than an electric company, which generates
its income from a steady stream of customers who buy electricity no matter what
the economic environment is like.
• Financial Risk. Many investments contain interests in operating businesses.
Excessive borrowing to finance a business’ operations decreases the risk of
profitability, because the company must meet the terms of its obligations in good
times and bad. During periods of financial stress, the inability to meet loan
obligations may result in bankruptcy and/or a declining market value.
• Default Risk. This risk pertains to the ability of a company to service their debt.
Ratings provided by several rating services help to identify those companies with
more risk. Obligations of the U.S. government are said to be free of default risk.
• Large-Cap Stock Risk. Investment strategies focusing on large-cap companies may
underperform other equity investment strategies as large cap companies may not
experience sustained periods of growth in the mature product markets in which
they operate.
• Small/Mid-Cap Stock Risk. Investment strategies focusing on small- and mid-cap
stocks involve more risk than strategies focused on larger more established
companies because small- and mid-cap companies may have smaller revenue,
narrower product lines, less management depth, small market share, fewer
financial resources and less competitive strength.
• Fixed-Income Market Risk. Economic and other market developments can
adversely affect fixed-income securities markets in Canada, the United States,
Europe and elsewhere. At times, participants in debt securities markets may
develop concerns about the ability of certain issuers to make timely principal and
14
interest payments, or they may develop concerns about the ability of financial
institutions that make markets in certain debt securities to facilitate an orderly
market which may cause increased volatility in those debt securities and/or
markets.
• Risks of Investment in Futures, Options and Derivatives. Such strategies present
unique risks. For example, should interest or exchange rates or the prices of
securities or financial indices move in an unexpected manner, Registrant may not
achieve the desired benefits of the futures, options and derivatives or may realize
losses. Thus, the client would be in a worse position than if such strategies had not
been used. In addition, the correlation between movements in the price of the
securities and securities hedged or used for cover will not be perfect and could
produce unanticipated losses.
• ETF Risk. The returns from the types of securities in which an ETF invests may
underperform returns from the various general securities markets or different asset
classes. The securities in the underlying indexes (the “Underlying Indexes”) may
underperform fixed-income investments and stock market investments that track
other markets, segments and sectors. Different types of securities tend to go
through cycles of out-performance and underperformance in comparison to the
general securities markets.
• Annuity Risk – An annuity is a form of insurance where the seller or issuer
(typically an insurance company) makes a series of future payments to a buyer
(annuitant) in exchange for the immediate payment of a lump sum (single-payment
annuity) or a series of regular payments (regular payment annuity). The payment
stream from the issuer to the annuitant has an unknown duration based principally
upon the date of death of the annuitant. At this point the contract will terminate
and the remainder of the fund accumulated forfeited unless there are other
annuitants or beneficiaries in the contract. Annuities can be purchased to provide
an income during retirement. Annuities typically impose a variety of fees and
expenses, in addition to sales and surrender charges and depending on the product,
such as: mortality and expense risk charges; rider fees; sub account fees;
administrative fees; underlying fund expenses; and charges for special features, all
of which can reduce the return. Earnings in an annuity do not provide all the tax
advantages of 401(k)s and other before-tax retirement plans. Once the investor
starts withdrawing money from their annuity, earnings are taxed at the ordinary
income rate, rather than at the lower capital gains rates applied to other non-tax-
deferred vehicles which are held for more than one year. If the investor withdraws
money from an annuity before a certain age, they may also have to pay a tax
penalty to the Internal Revenue Service.
• Fixed Indexed Annuity Risk. – Fixed indexed annuities provide returns linked to
the performance of a market index, such as the S&P 500 Index. The buyer typically
makes either a lump sum payment or a series of payments to the insurance
company which are allocated to one or more indexed investment options. The
insurance company credits the buyer’s account with a return that is based on the
indexed investment option’s return. Based on the contract terms and features, this
return may be lower than the actual index’s gain. The insurance company also
makes payments based in fixed amounts or in amounts that increase by a fixed
percentage. Often the interest rate is fixed for a number of years and then changes
periodically based on current rates. Payments in a fixed annuity typically do not
have cost-of-living adjustments to keep pace with inflation, so the value of
payments received may decline over time. Investment in an indexed annuity
15
contract is subject to both general market risk and the insurance company’s credit
risk. Investment in a fixed annuity contract is subject to the insurance company’s
credit risk.
i.
ii.
iii.
iv.
• Bitcoin ETF Risk. - Investments into Bitcoin and other digital asset products
involve a high degree of risk, including but not limited to the factors listed below:
Infancy of Asset - Bitcoin is an asset class that has only been in existence
since 2009. The medium to long term value is influenced by a wide variety
of factors that are uncertain and difficult to evaluate.
Extreme Volatility - Bitcoin is susceptible to severe events that may lead
to sudden and extreme volatility. Events leading to extreme volatility may
include changes to the Bitcoin supply or protocol, forks in the Bitcoin
network, the adoption of Bitcoin as a store of value or medium of
exchange, government monetary policy or regulation, among others.
These or other events could have a materially adverse effect on investment
interests, and they could lose all or substantially all of their value.
Protocol Development - Bitcoin transactions are irreversible, leaving users
unable to seek reimbursement for error or theft. Such losses could result
in adverse effects on the investment interests. Furthermore, because
participation in the Bitcoin network is voluntary to anyone with an internet
connection, advancements in cryptography and technology, such as
quantum computing, could present risks to the Bitcoin mining process that
could threaten the consensus mechanism that underpins the protocol.
These threats could create vulnerabilities such as various security breaches
and cyber-attacks in the Bitcoin network and result in materially adverse
effects on the investment interests.
Regulatory Uncertainty - Current guidance by regulatory bodies is subject
to change and future developments may have a materially adverse effect
on the value of the investment interests. Furthermore, regulations issued
by other country’s governments may restrict the usage of digital assets and
their networks, influencing global market and may have a materially
adverse effect on the investment interests.
vi.
vii.
v. Dependence on the Internet - Because the Bitcoin network and transaction
ledger is entirely digital, it relies on the internet to operate. A significant
disruption of internet connectivity could disrupt the Bitcoin network’s
functionality and operations until the disruption is resolved.
Custody and Insurance - iShares uses Coinbase Custody Trust Company,
LLC, a Virtual Asset Service Provider (VASP), to custody the underlying
asset, Bitcoin. VASPs such as Coinbase are not classified as broker-
dealers and the assets held on their platforms will not benefit from SIPC
insurance. Furthermore, VASPs are not classified or regulated as banking
institutions or other members of the FDIC and the assets custodied through
them will not benefit from the protections enjoyed by depositors with
FDIC insurance.
Adoption - The intrinsic value of Bitcoin relies on its adoption by the
public and approval of regulators. Bitcoin and other digital assets are not
yet widely accepted as a form of payment for goods and services in the
United States or most other countries. US banks and other regulated
financial institutions may refuse to process funds for digital asset
transactions or wires to and from VASPs, or to maintain accounts for
individuals and businesses transacting in digital assets, which may have a
materially adverse effect on the investment interests.
16
The Registrant primarily recommends the iShares Bitcoin ETFs issued by
BlackRock. Please refer to the iShares prospectus “Risk Factors” section for a
comprehensive list of risk factors at the link below:
https://www.blackrock.com/us/individual/resources/regulatory-
documents/stream-document?stream=reg&product=IUS-IBIT-
J&shareClass=NA&documentId=2212465&iframeUrlOverride=%2Fus%2Findiv
idual%2Fliterature%2Fprospectus%2Fp-ishares-bitcoin-trust-12-31.pdf
C. Currently, the Registrant primarily allocates client investment assets among various mutual
funds and exchange traded funds (“ETFs”), individual equities (stocks) and debt
instruments (bonds), on a discretionary basis in accordance with the client’s designated
investment objective(s).
The Registrant may also allocate investment management assets of its client accounts, on
a discretionary basis, among one or more of its asset allocation models described below.
Registrant’s asset allocation model administration has been designed to comply with the
requirements of Rule 3a-4 of the Investment Company Act of 1940. Rule 3a-4 provides
similarly managed investment programs with a non-exclusive safe harbor from the
definition of an investment company. In accordance with Rule 3a-4, the following
disclosure is applicable to Registrant’s management of client assets asset allocation
models:
Individual Treatment - the account is managed on the basis of the client’s financial
1.
Initial Interview – at the opening of the account, the Registrant, through its designated
representatives, shall obtain from the client information sufficient to determine the client’s
financial situation and investment objectives;
2.
situation and investment objectives;
3. Quarterly Notice – at least quarterly the Registrant shall notify the client to advise the
Registrant whether the client’s financial situation or investment objectives have changed,
or if the client wants to impose and/or modify any reasonable restrictions on the
management of the account;
4. Annual Contact – at least annually, the Registrant shall contact the client to determine
whether the client’s financial situation or investment objectives have changed, or if the
client wants to impose and/or modify any reasonable restrictions on the management of the
account;
5. Consultation Available – the Registrant shall be reasonably available to consult with
the client relative to the status of the account;
6. Quarterly Report – the client shall be provided with a quarterly report for the account
for the preceding period;
7. Ability to Impose Restrictions – the client shall have the ability to impose reasonable
restrictions on the management of the account, including the ability to instruct the
Registrant not to purchase certain securities;
8. No Pooling – the client’s beneficial interest in a security does not represent an undivided
interest in all the securities held by the custodian, but rather represents a direct and
beneficial interest in the securities which comprise the account;
9. Separate Account - a separate account is maintained for the client with the Custodian;
10. Ownership – each client retains indicia of ownership of the account (e.g. right to
withdraw securities or cash, exercise or delegate proxy voting, and receive transaction
confirmations).
17
The Registrant believes that its annual investment management fee is reasonable in relation
to: (1) the advisory services provided under the Investment Advisory Agreement; and (2)
the fees charged by other investment advisers offering similar services/programs.
However, Registrant’s annual investment advisory fee may be higher than that charged by
other investment advisers offering similar services/programs. In addition to Registrant’s
annual investment management fee, the client will also incur charges imposed directly at
the mutual and exchange traded fund level (e.g., management fees and other fund
expenses).
Registrant’s investment programs may involve above-average portfolio turnover which
could negatively impact upon the net after-tax gain experienced by an individual client in
a taxable account.
Item 9
Disciplinary Information
Neither the Registrant nor any of its supervised persons have been the subject of a
disciplinary action.
Item 10 Other Financial Industry Activities and Affiliations
A. Neither the Registrant, nor its representatives, are registered or have an application
pending to register, as a broker-dealer or a registered representative of a broker-dealer.
B. Neither the Registrant, nor its representatives, are registered or have an application pending
to register, as a futures commission merchant, commodity pool operator, a commodity
trading advisor, or a representative of the foregoing.
C. Neither Registrant, nor its representatives have any relationships or arrangements that are
considered material to our business or our clients, or that involve any material conflicts of
interest, with any broker-dealer, municipal securities dealer, government securities dealer
or broker, investment company or other pooled investment vehicle, other investment
adviser or financial planners, futures commission merchant, commodity pool operator,
commodity trading advisor, banking or thrift institution, accountant or accounting firm,
lawyer or law firm, insurance company or agency, pension consultant, real estate broker
or dealer, or sponsor or syndicator of limited partnerships, other than as disclosed herein.
Licensed Insurance Agency/Agents. The Registrant is separately licensed as an insurance
agency. Furthermore, certain of the Registrant’s supervised persons, in their individual
capacities, are licensed insurance agents. As referenced in Item 4.B above, the Registrant
and/or its supervised persons may recommend the purchase of certain insurance-related
products on a commission basis.
Conflict of Interest: The recommendation by supervised persons of the Registrant that a
client purchase an insurance commission product presents a conflict of interest, as the
receipt of commissions provides an incentive to recommend insurance products based on
commissions to be received, rather than on a particular client’s need. Registrant addresses
this conflict of interest by requiring all supervised persons who are licensed to offer
insurance products to clients to assure that the issuing insurer reviews the potential sale of
any products for the purpose of determining adherence to applicable insurance suitability
standards, requiring all supervised persons to seek prior approval of any outside
employment activity so that it may ensure that any conflicts of interest in such activities
18
are properly disclosed and fully disclosing to a client when a particular transaction will
result in the receipt of commissions or other associated fees. No client is under any
obligation to purchase any commission products from supervised persons of the Registrant
or through the Registrant in its capacity as a licensed insurance agency. Clients are
reminded that they may purchase insurance products recommended by Registrant or its
supervised persons through other, non- affiliated insurance agencies and/or agents. The
Registrant’s Chief Compliance Officer, Courtney Gooding, remains available to address
any questions that a client or prospective client may have regarding the above conflict of
interest.
D. The Registrant does not recommend or select other investment advisors for its clients for
which it receives a fee. The Registration may recommend unaffiliated independent
investment managers (“Independent Manager(s)”) to manage a portion of a client’s
investment assets in accordance with the client’s designated investment objective(s).
Registrant has a conflict of interest in that it will only use or recommend Independent
Managers that have a relationship with Registrant and have met the conditions of its due
diligence review. There may be other Independent Managers that may be suitable that
Registrant does not have a relationship with or that may be more or less costly. To address
this conflict, Registrant considers the best interests of clients in recommending
Independent Managers. Clients are under no obligation to utilize the services of the
Independent Managers recommended by Registrant. No guarantees can be made that
client’s financial goals or objectives will be achieved. Further, no guarantees of
performance can be offered.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading
A. The Registrant maintains an investment policy relative to personal securities transactions.
This investment policy is part of Registrant’s overall Code of Ethics, which serves to
establish a standard of business conduct for all of Registrant’s Representatives that is based
upon fundamental principles of openness, integrity, honesty and trust, a copy of which is
available upon request.
In accordance with Section 204A of the Investment Advisers Act of 1940, the Registrant
also maintains and enforces written policies reasonably designed to prevent the misuse of
material non-public information by the Registrant or any person associated with the
Registrant.
B. Neither the Registrant nor any related person of Registrant recommends, buys, or sells for
client accounts, securities in which the Registrant or any related person of Registrant has
a material financial interest.
C. The Registrant and/or representatives of the Registrant may buy or sell securities that are
also recommended to clients. This practice may create a situation where the Registrant
and/or representatives of the Registrant are in a position to materially benefit from the
sale or purchase of those securities. Therefore, this situation creates a conflict of interest.
Practices such as “scalping” (i.e., a practice whereby the owner of shares of a security
recommends that security for investment and then immediately sells it at a profit upon the
rise in the market price which follows the recommendation) could take place if the
Registrant did not have adequate policies in place to detect such activities. In addition,
this requirement can help detect insider trading, “front-running” (i.e., personal trades
executed prior to those of the Registrant’s clients) and other potentially abusive practices.
19
The Registrant mitigates the above conflicts of interest by having a personal securities
transaction policy in place to monitor the personal securities transactions and securities
holdings of each of the Registrant’s “Access Persons.” The Registrant’s securities
transaction policy requires that Access Person of the Registrant must provide the Chief
Compliance Officer or his/her designee with a written report of their current securities
holdings within ten (10) days after becoming an Access Person. Additionally, each Access
Person must provide the Chief Compliance Officer or his/her designee with a written report
of the Access Person’s current securities holdings at least once each twelve (12) month
period thereafter on a date the Registrant selects; provided, however that at any time that
the Registrant has only one Access Person, he or she shall not be required to submit any
securities report described above.
D. The Registrant and/or representatives of the Registrant may buy or sell securities, at or
around the same time as those securities are recommended to clients. This practice creates
a situation where the Registrant and/or representatives of the Registrant are in a position
to materially benefit from the sale or purchase of those securities. Therefore, this situation
creates a conflict of interest. As indicated above in Item 11C, the Registrant has a personal
securities transaction policy in place to monitor the personal securities transaction and
securities holdings of each of Registrant’s Access Persons.
Item 12 Brokerage Practices
A. In the event that the client requests that the Registrant recommend a broker-
dealer/custodian for execution and/or custodial services (exclusive of those clients that may
direct the Registrant to use a specific broker-dealer/custodian), Registrant generally
recommends that investment management accounts be maintained at Schwab. Prior to
engaging Registrant to provide investment management services, the client will be
required to enter into a formal Investment Advisory Agreement with Registrant setting forth
the terms and conditions under which Registrant shall manage the client's assets, and a
separate custodial/clearing agreement with each designated broker-dealer/ custodian.
B. Factors that the Registrant considers in recommending Schwab (or any other broker-
dealer/custodian to clients) include historical relationship with the Registrant, financial
strength, reputation, execution capabilities, pricing, research, and service. Although the
commissions and/or transaction fees paid by Registrant's clients shall comply with the
Registrant's duty to seek best execution, a client may pay a commission that is higher than
another qualified broker-dealer might charge to effect the same transaction where the
Registrant determines, in good faith, that the commission/transaction fee is reasonable. In
seeking best execution, the determinative factor is not the lowest possible cost, but
whether the transaction represents the best qualitative execution, taking into consideration
the full range of broker-dealer services, including the value of research provided,
execution capability, commission rates, and responsiveness. Accordingly, although
Registrant will seek competitive rates, it may not necessarily obtain the lowest possible
commission rates for client account transactions. The brokerage commissions or
transaction fees charged by the designated broker-dealer/custodian are exclusive of, and
in addition to, Registrant's investment management fee. The Registrant’s best execution
responsibility is qualified if securities that it purchases for client accounts are mutual funds
that trade at net asset value as determined at the daily market close.
1. Research and Additional Benefits
Although not a material consideration when determining whether to recommend that a
client utilize the services of a particular broker-dealer/custodian, Registrant receives
20
from Schwab (or another broker-dealer/custodian, investment platform, unaffiliated
investment manager, vendor, unaffiliated product/fund sponsor, or vendor) support
services and/or products, certain of which assist the Registrant to better monitor and
service client accounts maintained at such institutions. Included within the support
services that may be obtained by the Registrant may be investment-related research,
pricing information and market data, software and other technology that provide access
to client account data, facilitation of trade execution and allocation of aggregated trade
orders for multiple client accounts, facilitation of payment of management fees from
client accounts, assistance with recordkeeping and client reporting, access to employee
benefits providers or insurance providers, compliance and/or practice management-
related publications, discounted mailing services, discounted or gratis consulting
services, discounted and/or gratis attendance at conferences, meetings, and other
educational and/or social events, marketing support, computer hardware and/or
software and/or other products used by Registrant in furtherance of its investment
advisory business operations. Schwab provides some of these services directly or, in
other cases, arranges for third-party vendors to provide the services to Registrant.
Schwab may also discount or waive fees for some of these services or pay all or a part
of a third party’s fees. Schwab may also provide Registrant with other benefits, such
as occasional business entertainment of its personnel.
As indicated above, certain of the support services and/or products that may be received
may assist the Registrant in managing and administering client accounts. Others do not
directly provide such assistance, but rather assist the Registrant to manage and further
develop its business enterprise.
Registrant also participates in Schwab’s online Advisor Directory, which enables users
to search for local advisors that maintain custody with Schwab. Registrant does not pay
or receive any compensation from Schwab to include its listing in the Directory.
However, Registrant does have an incentive to recommend Schwab’s services in order
to be included in the Directory. Schwab does not endorse, recommend or refer any
advisor listed in the Directory
Registrant does not have to pay the broker-dealer for these services and no client is
charged for these services. Therefore, Registrant receives a benefit. This presents a
conflict of interest, as Registrant has an incentive to recommend the broker-dealer
because of its existing relationship and the benefits it receives, rather than on the
client’s interest in receiving most favorable execution. Registrant addresses this
conflict of interest by ensuring any such recommendations are in the best interests of
its clients and through its best execution review. There is no corresponding
commitment made by the Registrant to Schwab or any other entity to invest any
specific amount or percentage of client assets in any specific mutual funds, securities
or other investment products as a result of the above arrangement.
2. The Registrant does not receive referrals from broker-dealers.
3. The Registrant does not generally accept directed brokerage arrangements (when a
client requires that account transactions be effected through a specific broker-dealer).
In such client directed arrangements, the client will negotiate terms and arrangements
for their account with that broker-dealer, and Registrant will not seek better execution
services or prices from other broker-dealers or be able to "batch" the client's
transactions for execution through other broker-dealers with orders for other accounts
21
managed by Registrant. As a result, client may pay higher commissions or other
transaction costs or greater spreads, or receive less favorable net prices, on transactions
for the account than would otherwise be the case.
In the event that the client directs Registrant to effect securities transactions for the
client's accounts through a specific broker-dealer, the client correspondingly
acknowledges that such direction may cause the accounts to incur higher commissions
or transaction costs than the accounts would otherwise incur had the client determined
to effect account transactions through alternative clearing arrangements that may be
available through Registrant. Higher transaction costs adversely impact account
performance.
Transactions for directed accounts will generally be executed following the execution
of portfolio transactions for non-directed accounts
The Registrant’s Chief Compliance Officer, Courtney Gooding, remains available to
address any questions that a client or prospective client may have regarding the above
arrangement.
C. To the extent that the Registrant provides investment management services to its clients,
the transactions for each client account generally will be effected independently. If the
Registrant decides to purchase or sell the same securities for several clients at the same
time, the Registrant will generally combine or “bunch” such orders to seek best execution,
or to allocate equitably among the Registrant’s clients differences in prices or other
transaction costs that might have been obtained had such orders been placed
independently. Under this procedure, transactions will be averaged as to price and will be
allocated among clients in proportion to the purchase and sale orders placed for each client
account on any given day. The Registrant shall not receive any additional compensation
or remuneration as a result of such aggregation.
Item 13 Review of Accounts
A. For those clients to whom Registrant provides investment supervisory services, account
reviews are conducted on a periodic basis by the Registrant's Principal, at least annually.
All investment supervisory clients are advised that it remains their responsibility to advise
the Registrant of any changes in their investment objectives and/or financial situation. All
clients (in person or via telephone) are encouraged to review financial planning issues (to
the extent applicable), investment objectives and account performance with the Registrant
on an annual basis.
B. The Registrant may conduct account reviews on an other than periodic basis upon the
occurrence of a triggering event, such as a change in client investment objectives and/or
financial situation, market corrections and client request.
C. Clients are provided, at least quarterly, with written transaction confirmation notices and
regular written summary account statements directly from the broker-dealer/custodian
and/or program sponsor for the client accounts. The Registrant may also provide a written
periodic report summarizing account activity and performance. Clients are encouraged to
compare the information on any such reports prepared by Registrant against the
information in the statements provided directly from the account custodian and alert
Registrant of any discrepancies.
22
Item 14 Client Referrals and Other Compensation
A. As referenced in Item 12.A.1 above, Registrant recommends Schwab to clients for custody
and brokerage services.
Registrant receives an economic benefit from Schwab in the form of the support products
and services it makes available to Registrant and other independent investment advisors
whose clients maintain their accounts at Schwab. Clients do not pay more for assets
maintained at Schwab as a result of these arrangements. However, Registrant benefits from
the arrangement because the cost of these services would otherwise be borne directly by
Registrant. As part of its fiduciary duties to clients, Registrant endeavors at all times to put
the interests of its clients first. Clients should be aware, however, that the receipt of
economic benefits by Registrant or its related persons in and of itself creates a conflict of
interest and may indirectly influence the Registrant’s choice of Schwab for custody and
brokerage services. Clients should consider these conflicts of interest when selecting a
custodian. The products and services provided by Schwab and how these conflicts are
addressed are described above (see Item 12—Brokerage Practices).
Certain of our supervised persons, based upon their individual professional ability and firm
revenue, may receive a performance bonus from time-to-time for providing advisory
services to clients. Our supervised persons who are owners will also receive a percentage
of firm revenue as distributions. This presents a conflict of interest as our supervised
persons have an incentive to bring in new assets in order to increase the firm’s revenue and
potentially receive bonuses or distributions. We address this conflict of interest by ensuring
any such recommendations are in the client’s best interest.
B. Bush Investment Group, LLC (d/b/a Bush Wealth Management) (“Bush Wealth”) has
entered into a promoter agreement (the “Agreement”) with Willow Network, Inc. (d/b/a
Willow) (“Willow”) to refer potential clients to Bush Wealth for compensation. Pursuant
to the Agreement, Willow receives an annual fee of $2,800 for its services. Due to the
receipt of this compensation, Willow has a significant economic incentive to solicit
investors engage Bush Wealth for investment advisory services, resulting in a material
conflict of interest. Willow is not an advisory client of Bush Wealth.
Item 15 Custody
The Registrant shall have the ability to have its advisory fee for each client debited by the
custodian on a monthly basis. Clients are provided, at least quarterly, with written
transaction confirmation notices and regular written summary account statements directly
from the broker-dealer/custodian and/or program sponsor for the client accounts and should
carefully review those statements. The Registrant may also provide a written periodic
report summarizing account activity and performance.
To the extent that the Registrant provides clients with periodic account statements or
reports, the client is urged to compare any statement or report provided by the Registrant
with the account statements received from the account custodian. The account custodian
does not verify the accuracy of the Registrant’s advisory fee calculation.
The Registrant provides other services on behalf of its clients that require disclosure at
ADV Part 1, Item 9. In particular, certain clients have signed asset transfer authorizations
that permit the qualified custodian to rely upon instructions from the Registrant to transfer
client funds to “third parties.” In accordance with the guidance provided in the SEC Staff’s
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February 21, 2017 Investment Adviser Association No-Action Letter, the affected accounts
are not subjected to an annual surprise CPA examination.
Item 16
Investment Discretion
The client can determine to engage the Registrant to provide investment advisory services
on a discretionary basis. Prior to the Registrant assuming discretionary authority over a
client’s account, client shall be required to execute an Investment Advisory Agreement,
naming the Registrant as client’s attorney and agent in fact, granting the Registrant full
authority to buy, sell, or otherwise effect investment transactions involving the assets in
the client’s name found in the discretionary account.
Clients who engage the Registrant on a discretionary basis may, at any time, impose
restrictions, in writing, on the Registrant’s discretionary authority (i.e. limit the
types/amounts of particular securities purchased for their account, exclude the ability to
purchase securities with an inverse relationship to the market, limit or proscribe the
Registrant’s use of margin, etc.).
Item 17 Voting Client Securities
A. The Registrant does not vote client proxies. Clients maintain exclusive responsibility for:
(1) directing the manner in which proxies solicited by issuers of securities beneficially
owned by the client shall be voted, and (2) making all elections relative to any mergers,
acquisitions, tender offers, bankruptcy proceedings or other type events pertaining to the
client’s investment assets.
B. Clients will receive their proxies or other solicitations directly from their custodian. Clients
may contact the Registrant to discuss any questions they may have with a particular
solicitation.
Item 18 Financial Information
A. The Registrant does not solicit fees of more than $1,200, per client, six months or more in
advance.
B. The Registrant is unaware of any financial condition that is reasonably likely to impair its
ability to meet its contractual commitments relating to its discretionary authority over
certain client accounts.
C. The Registrant has not been the subject of a bankruptcy petition.
The Registrant’s Chief Compliance Officer, Courtney Gooding, remains available to
address any questions that a client or prospective client may have regarding the above
disclosures and arrangements.
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