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Buttonwood Financial Group, LLC
Part 2A of Form ADV – Brochure
BUTTONWOOD FINANCIAL GROUP, LLC
3013 Main Street
Kansas City, MO 64108
(816) 285-9000
w ww.ButtonwoodFG.com
April 30, 2025
This Brochure provides information about the qualifications and business practices of Buttonwood Financial
Group, LLC. If you have any questions about the contents of this Brochure, you may contact us at (816) 285-
9000 or jon@buttonwoodfg.com to obtain answers and additional information.
Buttonwood Financial Group, LLC is a registered investment adviser with the United States Securities and
Exchange Commission (“SEC”). Registration as an investment adviser does not imply any level of skill or
training. The information in this Brochure has not been approved or verified by the SEC or by any state
securities authority.
Additional information about Buttonwood Financial Group, LLC is available on the SEC’s website at
www.adviserinfo.sec.gov.
Part 2A - i
Buttonwood Financial Group, LLC
Part 2A of Form ADV – Brochure
Item 2 Material Changes
This Brochure dated April 30, 2025, updates and replaces the previously published Brochure for
Buttonwood Financial Group, LLC dated March 31, 2025.
These changes below are reflected in this April 30, 2025 version:
Extensive updates were made to Items 4, 5, 6, 7, 8, 10, 12, 13, and 16 mainly due to changes in our
business services and fees. We urge you to read this document in its entirety and call us at 816-285-
9000, should you have any questions.
The changes below were reflected in the March 31, 2025 version:
Item 4 – Advisory Business – updated to: (i) reflect our assets under management as of February 28,
2025, and (ii) remove information on our Wrap Program, which is no longer offered to clients.
Item 5 – Fees and Compensation – updated to reflect our new fee schedule for investment
management fees and enhance disclosures regarding our billing practices pertaining to those fees.
Item 14 - Client Referrals and Other Compensation – updated to reflect that beginning in 2025,
Buttonwood representatives no longer receive compensation for bringing in new clients and no longer
shares in the advisory fees paid by the clients they service.
Item 16 – Investment Discretion – updated to clarify when Buttonwood has discretionary authority
of clients’ managed assets.
Item 17 – Voting Client Securities – updated to add disclosures that Buttonwood has will have voting
authority for certain ERISA Plans when the firm serves as Section 3(38) fiduciary and such authority
has been delegated via the Plan documents.
Please note we also removed reference to our Wrap Program in other sections of this Brochure.
The changes below were reflected in the December 18, 2024 version:
Item 7 – Types of Clients – updated to clarify that the firm does not require a minimum account size
and does not charge a minimum advisory fee.
Item 10 – Other Financial Industry Activities and Affiliations – removed disclosures regarding an
arrangement with 55 International Partners, LLC through Black Rock, as Buttonwood no longer has
such an arrangement in place
Item 12 – Brokerage Practices – updated to include details regarding prime brokerage arrangements,
including the additional associated costs. Also added disclosures regarding the firm’s soft dollar and
best execution practices.
Part 2A - ii
Buttonwood Financial Group, LLC
Part 2A of Form ADV – Brochure
Item 14 – Client Referrals and Other Compensation – updated to: (i) clarify that Buttonwood does
not provide direct or indirect compensation to any clients or unaffiliated third parties for referring
prospective clients to the firm, and (ii) reflect that Buttonwood’s investment adviser representatives
do receive compensation for client referrals and share in the advisory fees paid by the clients they
service.
We made additional non-material updates to other sections in this Brochure, so we encourage each
client to review the complete Brochure carefully and to contact us with any questions you may have.
Pursuant to SEC rules, we will provide you with a summary of any material changes to this and
subsequent Brochures within 120 days of the close of our business’ fiscal year. We may further provide
other ongoing disclosure information about material changes as necessary. All such information will
be provided to you free of charge.
Currently, our Brochure may be requested by contacting Jon McGraw, President and Chief Compliance
Officer of Buttonwood Financial Group, LLC at (816) 285-9000 or jon@buttonwoodfg.com.
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Buttonwood Financial Group, LLC
Part 2A of Form ADV – Brochure
Item 3 Table of Contents
P age
Item 1
Cover Page ................................................................................................................................. A - i
Item 2
Material Changes ............................................................................................................................. ii
Item 3
Table of Contents .......................................................................................................................... iii
Item 4
Advisory Business ................................................................................................................. 2A - 5
Item 5
Fees and Compensation ............................................................................................................... 11
Item 6
Performance-based Fees and Side-by-Side Management ....................................................... 15
Item 7
Types of Clients ............................................................................................................................ 15
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss .............................................. 16
Item 9
Disciplinary Information ............................................................................................................. 22
Item 10
Other Financial Industry Activities and Affiliations ............................................................... 22
Item 11
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ... 24
Item 12
Brokerage Practices ....................................................................................................................... 25
Item 13
Review of Accounts ...................................................................................................................... 29
Item 14
Client Referrals and Other Compensation ............................................................................... 30
Item 15
Custody ........................................................................................................................................... 30
Item 16
Investment Discretion .................................................................................................................. 31
Item 17
Voting Client Securities ................................................................................................................ 31
Item 18
Financial Information ................................................................................................................... 32
Part 2A - iv
Buttonwood Financial Group, LLC
Part 2A of Form ADV – Brochure
Item 4 Advisory Business
Buttonwood Financial Group, LLC (“Buttonwood” “we”, “us”, or “the firm”) is an independent SEC
registered investment advisory firm located in Kansas City, Missouri. The firm has been in business
since 2002 and has been registered with the SEC as an independent investment advisory firm since
2009. Jon McGraw is the primary owner and President of the firm.
A. Buttonwood’s Wealth Management Services
Buttonwood offers comprehensive Wealth Management Services designed to assist clients with
coordination and simplification of their financial lives by serving in the role of primary financial
advisor and administrator. We strive to organize, formalize, implement and monitor financial
strategies in a manner consistent with our clients’ multi-generational life goals and objectives. As each
client’s individual situation and needs can vary, we tailor each engagement to meet the needs of the
individual client. Below are the services Buttonwood can perform on a client’s behalf as mutually
discussed and agreed to:
1. Family CFO Planning Services
• Financial Planning – includes a review of the client’s current and future financial needs
and outlook.
• Financial Independence/Retirement Planning – includes consideration of senior issues,
assisted living and savings for retirement, and cash flow needs.
• Business Strategy – The firm can provide business strategy related general consulting in
areas such as entity structure, startup funding, operations workflows, employee benefits,
business valuation.
• Tax Strategy – The firm can provide tax strategy related services which include tax return
•
coordination, , tax loss harvesting, and general tax reduction tactics.
Insurance Planning – The firm can provide insurance planning services including review
of life insurance, disability insurance, long term care insurance, health insurance, employer
insurance coordination, and home, auto, and business insurance coordination.
• Multigenerational Wealth and Education Planning - including gifting, funding, estate
planning, transfer strategies, family governance, family meeting coordination and
mentoring.
• Lifecycle Roadmaps – The firm can provide lifecycle consulting services related to
education, generational planning, retirement, senior issues, and assisted living, among
others.
• Estate & Legacy – The firm can provide estate and legacy consulting services related to
plan implementation, philanthropic and foundation management, estate settlement and
transfer, asset titling.
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Part 2A of Form ADV – Brochure
2. Investment Management Services
We offer discretionary or non-discretionary investment management1 which includes:
• Development of client specific strategic asset allocation plans
• Selection and transaction of securities on a fully discretionary basis (unless otherwise
noted)
Investment allocation reviews
Integrated tax management with investment selection
• Due diligence of investment opportunities
•
•
• Monitoring and portfolio rebalancing activities
• Ongoing supervision of investments
• Regular client investment and performance reporting
Please refer to Item 4.C.2 below for information on the types of securities we
recommend/utilize in clients’ investment portfolios.
For accounts we manage, clients may impose reasonable restrictions on investing in certain
securities or types of securities. Clients may also request that we hold specific non-
recommended securities on their behalf. We feel that client input and involvement are critical
parts of not only the financial planning process, but also the implementation of investment
decisions.
3. Simplicity360 Services:
In addition to our Family CFO Planning and Investment Management Services outlined
above, our Simplicty360 Services are available to our clients.
Simplicity360 Services can include the below:
• Bill pay services
• Business payroll and benefits coordination
• Business marketing review
• Business strategic planning with output of a strategic plan, which includes
mission/vision/values/goals for the business for the year
• Concierge assistance for personal and business financial, insurance, legal, and tax needs
• Consultation regarding business sales and exit strategies
• Coordination of annual business filings with relevant states
• Customized investment strategies to accompany model investments including private
real estate, bond portfolios, private debt and equity
• Family legacy planning
1 Please refer to Item 16 of this Disclosure Brochure for descriptions of discretionary and non-discretionary investment management.
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• Family meeting coordination
• Multigenerational strategy planning
• Philanthropic consultation and strategy
• Private aircraft and watercraft coordination and consulting
• Private family foundation management
• Professional employer organization consultation
• Property management services
• QuickBooks: online set up, monthly reconciliation, and/or accounting coordination
• Tax: quarterly estimated tax payment services
• Tax: payment of Federal and State taxes
• Tax: proactive coordination of the entire tax process with client’s preferred CPA
• Trust: corporate trustee services
• Trust: interface with or serving as corporate trustee
Buttonwood works with each client in selecting the Simplicity360 services that best meet their specific
needs.
B. ERISA Plan Section 3(38) Services
Buttonwood offers investment management services as a Section 3(38) investment manager to ERISA
plans, which can include 401K retirement plans, defined contribution plans, and defined benefit plans.
As a Section 3(38) investment manager, Buttonwood will have full discretionary authority to manage,
acquire, or dispose of ERISA plan assets, which shall include the selection, monitoring, and changing
of investments.
As an Investment Manager and Fiduciary to an ERISA Plan, Buttonwood will:
• Evaluate, monitor, change, and select plan investment options
• Not vote proxies on behalf of a client’s account(s), unless the Plan directs Adviser to vote
proxies
• Complete all necessary compliance filings (such as Forms 13) with the U.S. Securities and
Exchange Commission
In addition, Buttonwood will provide the following non-discretionary advisory services to an ERISA
Plan client, and we will not have any decision-making authority when providing such service(s) on
behalf of the Plan:
• Assistance with development and implementation of an Investment Policy Statement
• Assistance with oversight of the Plan
• Limited assistance with administration of the Plan and development of Plan terms
• Assistance with evaluation and selection of the Plan’s investment platform and plan
administrator
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Buttonwood also will assist in other non-advisory, non-fiduciary functions, including:
• Enrollment and educational meetings with Plan participants
• General market and retirement plan industry updates
Buttonwood will not be responsible for functions not detailed above, such as:
• Monitoring or evaluating any self-directed participant brokerage accounts within the Plan
• Monitoring or evaluating an ERISA Plan client’s company stock
• Plan recordkeeping and reporting to participants
• DOL or IRS required document compliance or form filings
C. Additional Important Information About Buttonwood’s Services
1. Gathering Specific Client Information
The advice and services provided by us are tailored to each client’s individual needs and stated
objectives. At the beginning of an engagement, we discuss with each client in detail critically important
information such as the client’s risk tolerance, time horizon, projected future liquidity needs, current
balance sheet items, tax considerations, personal views and other factors in order to formulate a
comprehensive multigenerational financial strategy. This information is gathered and put into a
customized Investment Policy Statement for each client and then discussed during ongoing meetings
to help us adapt strategy to each client’s changing life. Through our Family CFO Planning Services,
we will create a comprehensive financial strategy, which we will review with our clients on an ongoing
basis. Because each client is unique, we require that they be involved in the initial planning and ongoing
review processes. Such involvement does not need to be time-consuming, but we want our clients to
remain informed and have a sense of awareness about their investments.
Our clients are encouraged to review their goals, situation, and plans regularly and to communicate
with us regarding any changes in their circumstances, goals and objectives. Buttonwood relies upon
the information provided by clients, so it is very important for clients to not only initially provide
accurate and complete information, but to also promptly notify Buttonwood of any material changes
in their financial circumstances, including investment needs, investment guidelines, risk tolerances,
and any other applicable information that becomes inaccurate or changes due to various
circumstances.
2. Types of Investments
As part of our Investment Management services, Buttonwood creates a portfolio for each client, which
is based on the client’s Investment Policy Statement and can consist of various types of securities.
We generally provide advice regarding the following securities: (i) fixed income securities, (ii) open-
end mutual funds, (iii) exchange traded funds (“ETFs”), (iv) fixed and variable annuities, and (v)
private investment funds (“Private Funds”).2
2 Private Funds can include, but not be limited to hedge funds, real estate funds, private equity funds, and venture capital funds, and
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Part 2A of Form ADV – Brochure
Please refer to Item 8 below for further information on the types of investments we recommend
and/or utilize in clients’ accounts, along with the associated material risks.
3. Buttonwood’s Fiduciary Responsibility
Because Buttonwood is a registered investment adviser, we have a fiduciary duty to our clients, which
includes a duty of care and a duty of loyalty. Additionally, when we provide investment advice related
to a retirement plan account or an individual retirement account, we are considered fiduciaries within
the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue
Code, as applicable, which are laws governing retirement accounts.
As a fiduciary, we are required to act in the best interests of our clients and we must always put their
interest ahead of our own. Buttonwood cannot waive, limit, or otherwise put restrictions on our
fiduciary duty. Please refer to Items 7 and 11 for further information regarding our fiduciary duty.
4. Implementation of Buttonwood Recommendations
We view our clients as the Family “CEO”, and we serve in the role of Family “CFO”. After our initial
review, clients will direct us whether to implement the Plan(s) for the commencement of our
Investment Management and optional Simplicity 360 Services. Also, upon client direction,
Buttonwood will work with a client’s outside professional advisors (such as accountants, lawyers and
third-party managers) to assist with strategy development and/or implementation.
Clients should note that they always retain the right to decide whether to act upon any of our
recommendations and are free to select any advisory firm to implement the recommendations (i.e.,
provide investment management services and/or family office services). Clients also are not obligated
in any way to invest in any Private Fund recommended by Buttonwood. Should a client decide to
invest in a recommended Private Fund, the client will be required by the issuer of the Private Fund to
complete and execute the subscription agreement and other Offering Documents. We will work with
the client to help facilitate the completion and the delivery of the documents and implementation of
the transaction, and then once invested we will provide ongoing monitoring and oversight of the
investment.
Buttonwood has conflicts of interest when making certain recommendations since we will receive
advisory fees and other benefits should the client implement investment and other recommendations
through Buttonwood. Importantly, as part of Buttonwood’s fiduciary duty to clients, both the firm
and our representatives endeavor at all times to put the interests of the clients first; therefore,
recommendations will only be made to the extent that we believe them to be in the best interests of
our clients. Further details regarding conflicts of interest associated with the services provided by
Buttonwood are outlined in various sections of this Disclosure Brochure. We encourage both
prospective and current clients to read this document in its entirety.
will only be discussed with Buttonwood clients that meet the applicable regulatory qualification definition (i.e., accredited investor,
qualified client, and/or qualified investor) and such potential investment is suitable for the qualified client and in line with their
Investment Policy Statement.
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5. Margin Accounts and Other Types of Securities Backed Loans
A client’s managed account(s) can either be a cash account or a margin account. Unlike a cash account,
a margin account allows the client to borrow money against the portfolio assets.
While we do not encourage clients to borrow money via their margin account, there have been times
in the past, and can be in the future, where we recommend use of a margin account for a client’s short-
term borrowing needs. However, in accordance with our fiduciary duty to our clients, we only suggest
the use of margin in cases where we believe it is in the client’s best interest.
Also, depending on the needs of a client or upon a client’s request, the Firm will recommend that a
client consider obtaining a securities-backed loan or line of credit with an unaffiliated third-party bank
or brokerage firm. These types of loans are generally referred to as SBLs and SBLOCs and are not
suitable for all investors and carry a number of risks. Clients should not obtain such a loan or line of
credit without fully understanding the benefits and risks. Please refer to Item 8 below for details on
applicable risks. There also is a conflict of interest surrounding the Firm’s recommendation to obtain
such a loan, mainly due to the fact that the loan proceeds may be used in place of a client having to
withdraw assets from their account managed by the Firm. Therefore, the Firm continues to receive
fees on the securities in the account even though they are used as collateral. To address this conflict,
the Firm has processes in place to help ensure that all recommendations being provided to clients are
suitable and the clients are aware of all material risks and conflicts.
Buying securities on margin or utilizing a securities-backed loan or line of credit subjects clients to
additional costs and risks that should be carefully considered before opening a margin account or
obtaining a securities backed loan or line of credit. For further details on the risks, please refer to Item
8 of this Disclosure Brochure.
6. Wealth Management Services Agreement
New clients are required to enter into a written agreement with Buttonwood (“Client Agreement”),
which will outline the services to be provided, the fees to be charged and the terms and conditions
under which we will render our services.
Buttonwood will provide a copy of this Disclosure Brochure and the applicable Brochure Supplements
(Form ADV Part 2B) to each new client prior to or upon execution of our written Client Agreement.
Our advisory relationship with a client will continue until terminated by the client or Buttonwood in
accordance with the provisions of the executed Client Agreement.
D. Wrap Fee Programs
Buttonwood no longer offers a wrap program where the firm serves as sponsor and has not and
currently does not participate in a wrap program as a portfolio manager.
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E. Assets Under Management
As of February 28, 2025, we managed approximately $696,762,721 in regulatory assets under
management, with $551,062,199 being managed on a discretionary basis and $145,700,522 managed
on a non- discretionary basis.
Item 5 – Fees and Compensation
A. Buttonwood Fees
As mentioned above, Buttonwood offers Wealth Management Services, which includes Family CFO
Planning Services, Investment Management Services, and Simplicity 360 Services.
1. Family CFO Planning Fee
Family CFO Planning Fees are negotiable and are quoted as a fixed annual fee ranging from $1,000
to $100,000 based on the scope and complexity of the engagement. We generally bill this fee quarterly
in advance.
Fees may be paid by us deducting the amount from a client’s checking account or the client directing
us to deduct the fee from their managed account(s) upon our submission of an invoice to the
applicable custodian. Payment of fees through fee deduction may result in the liquidation of a client's
securities if there is insufficient cash in the account. Clients are required to provide us with
instructions on or about the 10th day of the month following the close of each calendar quarter. At
account opening, Family CFO Planning Services fees are prorated based on the number of days that
the Account(s) are open during the quarter, and the first payment is due upon the effective date of the
Client Agreement.
On rare occasions, we will charge an hourly fee in lieu of a flat rate, depending on the services to be
performed. Generally, the billing process is the same, except that hourly fees are charged in arrears.
Below are our basic hourly rates:
$600 per hour for Firm Principal or senior Advisor
$450 per hour for Lead Advisor
$300 per hour for Wealth Management Strategist
$200 per hour for Operations Staff
$125 per hour for Client Services
$75 per hour for Admin
2. Investment Management Fee
Buttonwood charges an annualized management fee (“Investment Management Fee”) based on multi-
generational assets3 under management (“AUM”) based on the value of a client’s managed account(s)
3 For fee billing purposes only, Buttonwood will aggregate all a client’s account(s) and will group those account(s) associated with client
(such as Client’s relatives (e.g., grandparents, parents, spouse, children), associated businesses or accounts for which client serves as a
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(inclusive of cash, cash equivalents), as of the close of business on the last business day of the quarter.
At account opening, Investment Management Fees are prorated based on the number of days that the
Account(s) are open during the quarter. The first payment is due within the first 30 days from the
effective date of the client agreement or upon the account’s transference and will be based upon the
market value in the account(s) as of 30 days after the effective date. Fees are assessed in accordance
with the following tiered fee schedule.
Investment Management Fees Based on Client’s Aggregated Assets Under Management
(AUM)
AUM Tier
$0 - $2,500,000
$2,500,001 - $5,000,000
$5,000,001 - $10,000,000
Over $10,000,001
Annualized Fee Rate
0.80%
0.65%
0.50%
0.40%
The Investment Management Fee is calculated by taking the Aggregated AUM as reported by each
applicable custodian of all client accounts (in effect at the time) and applying the annualized fee rate(s)
above. Annual fee rates above are divided by four (4) to arrive at a prorated quarterly rate.
Our fees will be paid directly to Buttonwood from each applicable designated account(s) by the
custodian upon written authorization by the client or may be billed separately to a client or business.
Under these circumstances, Buttonwood will provide the Bank and/or Custodian with the amount to
be deducted from each applicable designated account(s).
Accounts terminated during a quarter are pro-rated up to the date we discontinue servicing the
account (subject to the termination notice provisions of the client agreement), and any unearned fees
paid in advance will be promptly refunded.
Buttonwood’s Investment Management Fee schedule can be amended from time to time by the firm
upon 30-day written notice to clients.
Payment of fees could result in the liquidation of a client's securities if there is insufficient cash in the
account. Buttonwood also reserves the right to decline accepting a new account or to waive or
negotiate advisory fees with clients in our sole discretion. For family and friends of the Firm,
Buttonwood will discount its advisory fee for managing their accounts. For employees and
spouses/domestic partners of employees, we will waive our advisory fee for managing their accounts.
3. Simplicity360 Services
Annual fees for these services range from $1,000 to $100,000 for various terms and conditions, and
dependent upon the services selected by a client. Generally, tailored pricing is negotiated with a client
Power of Attorney or For the Benefit Of a related client account) for the purpose of determining the aggregated account value/assets
under management.
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once the services are selected and will be reflected in the Client Agreement.
We bill this fee quarterly in arrears and clients can pay us from any account they choose. For example,
a client can instruct us to deduct the fee from their checking account, a business account, or the client
can direct us to deduct the fee from their account(s) managed by Buttonwood upon our submission
of an invoice to the applicable custodian. Payment of fees through fee deduction from an investment
account may result in the liquidation of a client's securities if there is insufficient cash in the account.
Clients are required to provide us with payment instructions on or about the 10th day of the month
following the close of each calendar quarter.
4. ERISA Plan Section 3(38) Services
The annual fee for this service is 0.50% of the ERISA Plan assets and will be calculated and deducted
by the plan’s administrator and paid to us, as authorized by the ERISA Plan client in the Client
Agreement.
5. Negotiability of Buttonwood Fees
Buttonwood has discretion to negotiate alternative fees on a case by case basis. The specific annual
fee will be outlined within the Client Agreement. Buttonwood has clients that have different fee
schedules/arrangements than the ones reflected in this Disclosure Brochure. In addition, discounts
not generally available to our advisory clients are offered to family members and friends of the firm
and our supervised persons. Also, we have in the past waived fees for friends and family members,
and we reserve the right to do so in the future.
6. Other Fees and Expenses
In addition to our fees referenced above, our clients will incur other charges, as applicable, imposed
by custodians, brokers, and other third parties. These fees can include but not limited to custodian
fees, brokerage fees, retirement plan administration fees, margin interest, debit balance interest, bank
service fees, transaction related fees (including markups and markdowns), , odd-lot differentials,
transfer taxes, wire transfer and electronic fund fees, and other fees and taxes.
A client’s managed account that is invested in mutual funds and/or ETFs will be subject to certain
fees and expenses. Each mutual fund and ETF charge fees to shareholders/investors, which are
described in their respective prospectus. For open-end mutual funds, the fees and expenses usually
include a management fee, administrative and operational fees, and certain distribution (e.g., 12b-1
fees) and/or redemption fees. These fees are generally referred to as a fund’s “expense ratio” and the
fees are deducted at the mutual fund level when calculating the fund’s net asset value (“NAV”) and
has a direct bearing on the performance of the mutual fund. Certain open-ended mutual funds also
charge an up-front (at time of purchase) or back-end (at time of redemption) sales charge. In addition,
some open-end mutual funds offer different share classes of the same fund, and one share-class can
have a higher expense ratio than another share class. ETFs generally do not have 12b-1 distribution
fees or redemption fees but charge certain administrative and operational expenses. Mutual fund and
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ETF expense ratios vary by mutual fund and ETF, so it is important to read the applicable prospectus
to fully understand all the fees charged.
Buttonwood continually strives to invest our clients in the most economical mutual fund share class
available. However, determining the most economical share class will depend on certain factors,
including but not limited to client facts and circumstances, such as the amount of time the shares are
held by a client and the amount a client will be investing. In addition, there have been times in the
past, and can be in the future, when Buttonwood does not have access to lower-cost share classes for
a mutual fund that the firm is investing in for clients. This typically occurs when the client’s custodian
(e.g., Schwab) does not offer a lower cost share class for investment, or the total investment amount
at time of purchase does not meet the minimum investment requirement for the lower cost share
class. Currently, Schwab does not charge a transaction fee on any mutual funds bought and sold
through Schwab for Buttonwood clients that have their managed assets custodied at Schwab. Please
refer to Item 12 for further details on our custodian and brokerage arrangement with Schwab.
Buttonwood monitors clients’ open-end mutual fund investments in their managed accounts on an
ongoing basis and performs at least semi-annual reviews of share class availability for lower cost shares.
For new clients that hold any mutual funds upon account opening, Buttonwood will first determine
whether such mutual fund(s) remains suitable and in line with the client’s Investment Policy Statement.
If we believe the client should remain invested, we will check to see if a lower cost share class of the
particular mutual fund is available, as applicable, and if allowed by the client’s custodian and believed
to be economical for the client, we will implement a transfer into the lower cost share class.
Client assets invested in Private Funds are also subject to management fees, performance fees, and
other expenses as described in each Private Fund’s offering documents (i.e., private placement
memorandum, partnership/operating agreement, and subscription agreement). These fees and
expenses are also separate from and in addition to the advisory fees charged by Buttonwood. Clients
should carefully review a Private Fund’s offering documents prior to investing to fully understand the
total amount of fees that will be paid.
Fee based variable annuities also carry fees that are in addition to Buttonwood’s fees. While the fees
are outlined in an annuity’s prospectus, they can include, but not be limited to administrative fees,
surrender charges, mortality expenses, transfer fees, distribution fees, contract fees, underwriting fees
and fees associated with the underlining portfolio investments, such as mutual fund fees. Some of
these additional fees are included in the expense ratio and reflected in the per share value of the
annuity, while other fees are deducted from the client’s assets invested in the annuity.
In addition, Buttonwood’s fees do not include any services provided by outside professionals.
Although Buttonwood can, upon client’s direction, participate and liaise with the client’s outside
professionals and assist with negotiations for such services, clients are responsible for the negotiation
and payment of outside services and fees.
For those clients who have selected Schwab as their custodian, trading and other associated transaction
costs assessed by Schwab are paid by Buttonwood in our sole discretion.
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For those clients who have selected custodians outside of Schwab, trading and other associated
transaction costs will be passed down to client.
In all cases, account transition costs, wire fees, overnight delivery fees, reorg fees and other fees and
costs assessed by the client’s qualified custodian are passed on to the client.
Item 12 describes the factors that we consider in recommending broker-dealers for client transactions
and determining the reasonableness of their compensation.
It is important for clients to understand that all the fees charged to their managed accounts lowers the
overall performance of the accounts. Therefore, clients should review all applicable direct and indirect
fees charged, including but not limited to custodian fees, transaction fees, fees associated with
investments (e.g., mutual funds, ETFs, Private Funds), and any other third-party fees, along with our
advisory fees to fully understand the total amount of fees to be paid. For further information, please
refer to the SEC’s Investor Bulletin at https://www.investor.gov/introduction-investing/general-
resources/news-alerts/alerts-bulletins/investor-bulletins/updated
Item 6 – Performance-Based Fees and Side-By-Side Management
We do not charge or participate in any performance-based fees (fees based on a share of capital gains
on, or on capital appreciation of, the assets of a client) and consequently do not simultaneously manage
performance-based and non-performance-based accounts.
However, some of the Private Funds that Buttonwood’s clients invest in do charge performance or
incentive-based fees, which are outlined in the respective Private Fund’s offering documents and
should be reviewed by investors prior to investing. Buttonwood does not receive any portion of these
fees.
Item 7 – Types of Clients
We offer services to individuals, families, businesses, corporate pension and profit-sharing plans,
defined benefit and defined contribution plans, charitable institutions, foundations, endowments and
trust programs.
We do not currently require a minimum account size but reserve the right to do so in the future. We
also reserve the right to decline accepting an account or to waive a fee depending on the circumstances.
When Buttonwood and our advisory personnel provide investment advice to a client regarding the
client’s retirement plan account or IRA account, Buttonwood and our personnel are fiduciaries within
the meaning of Title I of the ERISA and/or the Internal Revenue Code, as applicable, which are laws
governing retirement accounts. The way we make money creates some conflicts with our clients’
interests, so Buttonwood operates under a special rule that requires us to act in our clients’ best
interests and not put our interest ahead of theirs. Under this special rule’s provisions, Buttonwood
must:
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• Meet a professional standard of care when making investment recommendations (give
prudent advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Adhere to impartial conduct standards, whereby Buttonwood:
o Provides advice and follows policies and procedures designed to ensure that we give
advice that is in our clients’ best interests;
o Charges no more than is reasonable for our services; and
o Avoids making any materially misleading statements to our clients regarding our services
and recommendations, fees and compensation, conflicts of interest, and any other matters
relevant to our clients’ investment decisions.
When recommending a rollover of a retirement account to a client, Buttonwood will document the
reasons that the rollover recommendation is in the best interest of the client and provide a copy of
the documentation to the client.
If a client receiving investment management services is a pension or other employee benefit plan
governed by the Employee Retirement Income Security Act of 1974, as amended (“ERISA”),
Buttonwood will provide certain required disclosures to the “responsible plan fiduciary” (as such term
is defined in ERISA) in accordance with Section 408(b)(2), regarding the services we provide and the
direct and indirect compensation we receive by such clients. Generally, these disclosures are contained
in this Form ADV Part 2A, the client agreement and/or in a separate ERISA disclosure document
and are designed to enable the ERISA plan’s fiduciary to: (1) determine the reasonableness of all
compensation received by Buttonwood; (2) identify any potential conflicts of interest; and (3) satisfy
reporting and disclosure requirements to plan participants.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
A. Method of Analysis
Our methods of analysis, sources of information and investment strategies vary substantially by
security or product type, asset class, investment risk, and other factors. In addition to traditional
methods such as fundamental and technical analysis, our analysis and sourcing may be supported by
phone calls, correspondence or other means of direct and indirect communication with investment
managers, third party opinions, investment conference materials and continuing education courses.
Other sources of information include traditional research materials such as financial newspapers and
magazines, annual reports, prospectuses, filings with the SEC, research materials prepared by others,
and company press releases. We also subscribe to various professional publications.
B. Investment Strategies and Risk of Loss
The primary investment strategies used to implement investment advice given to clients include long-
term (held at least one year) and short-term (sold within a year) securities purchases and sales.
Investment securities and strategies are implemented in consideration of the client’s risk management
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and risk reduction objectives, and tax strategies, rather than for speculation. The firm’s general
investment strategy, consistent with the tenets of modern portfolio theory, is to attempt to reduce
overall portfolio risk and volatility by building globally diversified portfolios rather than
recommending only a particular type of security or specialized strategy. While open-end mutual funds,
bonds (fixed income), and ETFs are the primary investment vehicles used in or recommended for
client accounts, we also from time to time recommend Private Funds and fee-based Variable
Annuities, when deemed suitable and appropriate. In certain circumstances, if requested by a client
we can also provide research on investments that were not recommended by us, and/or are not part
of a client’s recommended portfolio.
Fixed Income: The most common type of fixed-income security is a bond. Bonds are issued by federal
governments, local municipalities, and major corporations. Bonds are debt securities, so the primary
risk associated with fixed-income investments is the borrower defaulting on making payments. Fixed-
income securities are usually recommended for investors seeking a “balanced” type of portfolio;
however, the percentage of the portfolio dedicated to fixed income will depend on an investor’s
personal investment objectives.
Bonds are usually rated by a national rating company (e.g., Moody’s and Fitch Ratings), which assesses
the creditworthiness of the bond and the issuer. The interest payment on fixed-income securities is
considered regular income and is determined based on the creditworthiness of the borrower and
current market rates.
In general, bonds with longer-dated maturities pay a higher rate, also referred to as the coupon rate,
because they are considered riskier. The longer the security is on the market, the more time it has to
lose its value and/or default. At the end of the bond term, or at bond maturity, the borrower returns
the amount borrowed, also referred to as the principal or par value.
Exchange Traded Funds: A number of ETFs are designed to track an index, so their performance is close
to that of the selected index. There are also actively managed ETFs, which is an ETF that has one or
more managers making investment decisions on the ETF’s underlining portfolio holdings.
Some benefits of investing in ETFs include: (a) their underlining portfolio is professionally managed
by an investment adviser who researches, selects, and monitors the performance of the securities
purchased by the ETF; (b) they usually do not have a dollar amount minimum for any purchases or
sells; (c) they have continuous pricing since they are traded on an exchange and can be bought and
sold on the exchange any time throughout the trading day; and (d) they usually have lower
management and expense fees than open-end mutual funds.
Some disadvantages and risks include: (a) investors pay transaction costs, management and
administrative fees, and/or other expenses regardless of how the ETF performs; (b) investors cannot
directly influence which securities the ETF manager buys and sells or the timing of those trades; (c)
ETFs can have lower dividend yields than open-end mutual funds and individual stocks, and (d) their
trading price is subject to both market volatility and the volatility of the securities in the ETFs
underlining portfolio.
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Open-End Mutual Funds: An open-end mutual fund is a company that pools money from many
investors into a portfolio and invests the money in a variety of differing security types based on the
objectives of the mutual fund. The portfolio of the mutual fund consists of the combined holdings it
owns. Each mutual fund share purchased represents the investor’s proportionate ownership of the
mutual fund’s holdings and the income those holdings generate. The price that investors pay for
mutual fund shares is the fund’s per share net asset value (“NAV”) plus any shareholder fees that the
fund imposes at the time of purchase (such as sales loads).
Some benefits of investing in open-end mutual funds include: (a) their underlining portfolio is
professionally managed by an investment adviser who researches, selects, and monitors the
performance of the securities purchased by the fund; (b) they typically have a diversified portfolio; (c)
some mutual funds accommodate investors who do not have a lot of money to invest by setting
relatively low dollar amounts for initial purchases, subsequent monthly purchases, or both; and (d) at
any time, mutual fund investors can readily redeem their shares at the current NAV, less any fees and
charges assessed on redemption.
Some disadvantages and risks include: (a) investors pay sales charges, annual management and
administrative fees, and/or other expenses regardless of how the mutual fund performs; (b) investors
cannot directly influence which securities the fund manager buys and sells or the timing of those
trades; and (c) the price at which an investor purchases or redeem shares of an open-end mutual fund
will depend on the fund’s NAV, which is not calculated until the close of the stock market each day.
When investors buy and hold an individual stock or bond, the investor must pay income tax each year
on the dividends or interest the investor receives. However, the investor will not have to pay any
capital gains tax until the investor actually sells and makes a profit. Open-end mutual funds are
different. When an investor buys and holds mutual fund shares, the investor will owe income tax on
any ordinary dividends and/or capital gains distributed by the mutual fund in a calendar year to
investors.
Private Fund Investments: As mentioned in Item 4 above, Buttonwood recommends Private Funds to
certain qualified clients. Private Funds are unregistered securities that are usually structured as a limited
partnership or limited liability company. Similar to mutual funds, Private Funds pool money received
from investors into a portfolio and invests the money based on the objectives of the Private Fund.
Initially, Buttonwood will review the investment opportunity and relevant documentation and then
determine whether the Private Fund is suitable and in line with any of our qualified clients’ Investment
Policy Statement. For the Private Funds where we provide ongoing monitoring and oversight, we will
perform periodic due diligence and reviews on these investments, which can include but not be limited
to, obtaining and reviewing reports and valuation information from the issuer, such as investor
reports, audited financials, and certain regulatory filings, as applicable, and performing due
diligence/research on the investment manager and certain other key service providers to the fund.
Private Fund investments present special risks for clients, including without limitation, liquidity issues,
higher fees, volatile performance, heightened risk of loss, limited transparency, special tax
considerations, subjective valuations and limited regulatory oversight. In addition, investors in Private
Funds are subject to the risks of each Fund’s underlining investments, which depending on the type
of investment can be significant. Therefore, Private Funds are usually not suitable for all our clients
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and, as a result, will only be offered to certain qualifying clients for whom an investment therein is
determined to be suitable.
Fee-Based Variable Annuities: A variable annuity it an insurance product that offers a range of investment
options. These types of investment products are exposed to the risks associated with operations of
the issuing life insurance company, such as insurance pricing, asset liability management and interest
rate risk, and other operational risks, along with the risks applicable to the types of investments in the
annuity’s underlining portfolio (“sub-account”). For example, an annuity that has mutual funds in the
sub-account is subject to the risks of investing in a mutual fund. In addition, for some annuities, the
allowable investments in a sub-account may be limited and, in some cases, certain riders can cause
additional restrictions.
The investment management process is administered by the firm’s Investment Policy Committee
which meets regularly to conduct structured and ongoing evaluation, implementation, monitoring,
and adjusting of investment models and strategies.
We often allocate client accounts for consistency with Buttonwood “model” portfolios. The
development and maintenance of our model portfolios is materially supported by BlackRock Fund
Advisors and/or its affiliates, including BlackRock Investments, LLC (collectively, “BlackRock”),
which provides us with investment research, model recommendations and marketing support at no
cost. Research and recommendations provided by BlackRock to us, however, predominantly favor
the use of iShares ETFs, which are distributed by BlackRock. While we are under no obligation to
utilize iShares ETFs in the management of our model portfolios, such model portfolios will
predominantly and sometimes exclusively utilize iShares ETFs in their construction. This creates a
material conflict of interest for us as the receipt of such services from BlackRock reduces our
operating costs, which creates an incentive for us to recommend and utilize products sponsored or
distributed by BlackRock in the management of all client accounts. Please see the “Item 10 – Other
Financial Industry Activities and Affiliations” section for additional information regarding BlackRock.
Securities and strategies have varying degrees of risk and will only be recommended when suitable and
appropriate for a particular client’s situation.
Additional Material Risks
As fiduciaries to our clients, we use our best judgment and good faith efforts in rendering services.
However, any investment in securities involves a risk of loss that clients should be prepared to bear.
Not e very investment decision or recommendation made by us will be profitable. We cannot warrant
or guarantee any particular level of account performance, or that an account will be profitable over
time.
Some additional investment risks applicable to investing in securities a client should be aware of
include, but are not limited, to the following:
Market Risk: The price of a stock, bond, mutual fund or other security can drop in reaction to tangible
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and intangible events and conditions. This type of risk is caused by external factors independent of a
security’s particular underlying circumstances.
Equity Risk: Equity securities are subject to the risk that stock prices can fall over short or extended
periods of time. Historically, the equity markets have moved in cycles, and the value of equity securities
can fluctuate significantly from day-to-day. Individual companies may report poor results or be
negatively affected by industry and/or economic trends and developments. The prices of securities
issued by such companies can suffer a decline in response. These factors contribute to price volatility,
which is the principal risk of investing in the strategies we offer.
Foreign Risk: Investments in overseas markets (international securities) pose special risks, including
currency fluctuation and political risks, and such investments can be more volatile than that of a U.S.
only investment. The risks are generally intensified for investments in emerging markets.
Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar against the
currency of the investment’s originating country. This is also referred to as exchange rate risk.
Political and Legislative Risk: Companies face a complex set of laws and circumstances in each country
in which they operate. The political and legal environment can change rapidly and without warning,
with significant impact, especially for companies operating outside of the United States or those
companies who conduct a substantial amount of their business outside of the United States.
Reinvestment Risk: This is the risk that future proceeds from investments may have to be reinvested at
a potentially lower rate of return (i.e. interest rate). This primarily relates to fixed income securities.
Business Risk: These risks are associated with a particular industry or a particular company within an
industry. For example, oil-drilling companies depend on finding oil and then refining it, a lengthy
process, before they can generate a profit. They carry a higher risk of profitability than an electric
company, which generates its income from a steady stream of customers who buy electricity no matter
what the economic environment is like.
Liquidity Risk: Liquidity is the ability to readily convert an investment into cash. Generally, assets are
more liquid if many traders are interested in a standardized product.
Financial Risk: Excessive borrowing to finance a business’ operations increases the risk of profitability,
because the company must meet the terms of its obligations in good times and bad. During periods
of financial stress, the inability to meet loan obligations may result in bankruptcy and/or a declining
market value.
Concentration Risk: Having too much exposure to one type of investment or sector increases the
potential for loss due to various factors, including but not limited to liquidity constraints, company
financial issues, and market movement.
Variable Annuities: Risks and restrictions are outlined in each respective annuity’s prospectus and
statement of additional information and should be read carefully. Also, please refer to the SEC’s
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Investor Bulletin, which provides additional risk details at https://www.sec.gov/oiea/investor-alerts-
and-bulletins/ib_variableannuities#Annuity_Fees.
Private Fund Risk: Private investment funds represent speculative investments and involve a high
degree of risk. An investor could lose all or a substantial portion of his/her investment. Investors
must have the financial ability, sophistication/experience and willingness to bear the risks of an
investment in a private investment fund. Any investment in private investment funds should be
discretionary capital set aside strictly for speculative purposes. An investment in a private investment
fund is not suitable or desirable for all clients. Only qualified eligible clients can invest in private
investment funds. An investment in a private investment fund is usually illiquid and there can be
significant restrictions on selling or transferring interests in a private investment fund.
information,
please
to
the
SEC
Investor Bulletin
Additionally, private investment funds, including the Private Funds that Buttonwood recommends
are usually exempt from registration as a security under Regulation D of the Securities Act of 1933,
which means they are not regulated by the U.S. Securities and Exchange Commission, which carries
risk. For more
at
refer
https://www.investor.gov/introduction-investing/general-resources/news-alerts/alerts-
bulletins/investor-bulletins/private.
Margin Account Risks: Clients with margin accounts should be aware that there are a number of
additional risks that need to be considered. The risks associated with margin accounts include, but are
not limited to, the following:
• Clients can lose more assets than you deposit in the margin account. A decline in the value of
securities in a margin account can require you to provide additional funds to the brokerage firm
that has made the loan to avoid the forced sale of securities in a client’s account.
• The lending brokerage firm/custodian is allowed to force a sale of securities in a client’s margin
account. If the equity in a client’s account falls below the maintenance margin requirements
under the law—or the lending brokerage firm’s higher “house” requirements—the brokerage
firm/custodian can sell the securities in a client’s account to cover the margin deficiency. A
client will also be responsible for any short fall in their account after such a sale.
by
the
SEC
at
It is important that clients take time to learn about the risks involved with borrowing on margin, and
clients should consult with Buttonwood’s advisers regarding any concerns they may have with their
margin accounts. For further information about these types of loans, please refer to the Investor
Bulletin
https://www.sec.gov/oiea/investor-alerts-and-
issued
bulletins/ib_marginaccount.
Securities Backed Loans and Lines of Credit: These types of loans are not suitable for all investors and
carry a number of risks, which include: (i) failure to perform by the lender due to financial instability,
(ii) tax consequences and loss of appreciation due to premature sale of the securities used as collateral,
(iii) lack of funds to repay the loan, and (iv) high cost and high-interest rate charges. For further
information about these securities-backed loans and lines of credit, please refer to the Investor Alert
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issued by the SEC at https://www.investor.gov/introduction-investing/general-resources/news-
alerts/alerts-bulletins/investor-alerts/investor-28
Clients assume all market risk involved in the investment of account assets. Investments are subject
to various market, currency, interest rate, economic, political and business risks. Buttonwood does not
represent, guarantee, or imply that the services or methods of analysis employed by us can or will
predict future results or insulate any clients from losses due to declining markets.
Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary event that would be material to your evaluation of our firm or the integrity of our
management.
On September 23, 2021, following an exam and investigation, the Securities and Exchange
Commission ("SEC") initiated a civil action alleging that Buttonwood and its President Jon McGraw
violated certain provisions of the Investment Advisers Act of 1940 ("Advisors Act") related to
adequacy of disclosures to its clients with respect to mutual fund investments and related conflict of
interests with respect to transaction costs. On October 10, 2023, the SEC agreed to and did dismiss
with prejudice its claim that Buttonwood and Mr. McGraw acted with scienter, that is, that they
committed knowing or reckless misconduct. Also on October 10, 2023, the firm and Mr. McGraw
reached a settlement with the SEC of the remaining claims in that civil action without admitting or
denying such claims. On November 21, 2023, the U.S. District Court for the Western District of
Missouri (Case No. 21-00686-CV-W-BP) approved that settlement in a final judgment. Pursuant to
that final judgment approving the settlement: (i) the firm and Mr. McGraw were prospectively and
permanently enjoined from violating Sections 206(2) and 206(4) of the Advisers Act; (ii) the firm was
required to pay $139,073 in disgorgement and $16,107.13 in interest (of which Mr. McGraw was jointly
and severally liable for $79,966.98 and $9,261.60 respectively); (iii) the firm was also required to pay
a $100,000 civil penalty; and (iv) Mr. McGraw was also required to pay a $45,000 civil penalty.
Item 10 – Other Financial Industry Activities and Affiliations
I nsurance Activities
From time to time, Buttonwood advisors will recommend that a client purchase one or more types of
insurance, depending on the needs of the client. Should a client decide to implement the
recommendation and does not have an insurance agent or agency that they work with, Buttonwood
will recommend such to the client and at times help facilitate the purchase of the insurance.
Buttonwood does not receive any type of compensation for such referrals and/or assistance, and we
do not share in any commissions received by the agent or agency should a client purchase the
insurance. Clients are free at all times to use any insurance agency or agent they choose.
O ther Financial Industry Activities - Arrangement with Mutual Securities, Inc.
Our firm has entered into an agreement with Mutual Group (formerly known as Mutual Securities
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Inc.), member FINRA/SIPC, whereby Mutual Group will provide operational support services as a
platform provider of clients directly held investments. These holdings might include variable annuities,
among others. This contractual engagement does not include exercising discretionary authority over
Mutual Group brokerage accounts or directly held investments, although we do provide limited
monitoring of certain directly held investments. Clients will be solicited to utilize Mutual Group but
are under no obligation to move their variable annuities or other securities. For clients of Mutual
Group who provide Mutual Group with written consent requesting ongoing investment advisory
services, our firm will be engaged to provide ongoing investment-related advisory services on a non-
discretionary basis to Mutual Group which may include a general review of client investment holdings,
general investment advice, and specific securities recommendations on certain directly held
investment holdings. Buttonwood will however consider client directly held investments as part of its
Family CFO Services regardless of whether or not client contracts with Mutual Group. For our
advisory services provided to Mutual Group, our firm is compensated by Mutual Group through a
percentage of the overall assets under advisement not to exceed 0.50%.
Clients should be aware that the receipt of these advisory revenues creates a conflict of interest for us
as it creates an incentive for us to recommend the use of Mutual Group. Buttonwood addresses these
conflicts of interest by (1) providing disclosure of the relationship and the associated conflicts of
interest to clients in this Form ADV Part 2A Brochure, and (2) reminding clients that they are under
no obligation to use Mutual Group.
O ther Financial Industry Activities - Arrangement with BlackRock Fund Advisors
Our firm has an arrangement with BlackRock Fund Advisors (“BlackRock”, CRD No. 105247)
whereby BlackRock provides our firm ongoing consultation, through their Custom Model Solutions
group, around portfolio risk and asset management strategy. BlackRock CMS partially bases their
strategy upon data from BlackRock's Aladdin® Platform, a portfolio management and risk analytics
operating system. BlackRock also provides our firm with access to various BlackRock software tools
as well as both standard BlackRock and custom model portfolios. Through our relationship, they have
also provided our firm marketing support at no cost to us.
Investment allocations, strategy and models provided by BlackRock are used by us in the development
and maintenance of our investment allocations for clients’ managed accounts. Investment models that
contain mutual funds and ETFs can predominantly and sometimes exclusively utilize mutual funds
and ETFs, which are sponsored, distributed and/or advised by BlackRock. These include iShares
ETFs and open-end mutual funds that contain “BlackRock” in the fund name.
Buttonwood’s acceptance of investment research, models, trading tools and/or technology paid for
or provided by BlackRock creates a conflict of interest for us because the acceptance of these benefits
reduces our operating costs, which, in turn, creates an incentive for us to recommend and/or use
iShares ETFs and/or other BlackRock products in the investment management of client accounts.
BlackRock does not provide and is not responsible for providing investment advice to clients of
Buttonwood, does not participate in or make any investment decisions on behalf of Buttonwood or
clients of Buttonwood, does not endorse any investment decision or recommendation made by
Buttonwood or its representatives, and has no obligation to continue to provide us with its investment
models and/or access either to the Aladdin® Platform or trading tools. In addition to the
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aforementioned benefits, from time to time, BlackRock provides Buttonwood personnel discounted
or free attendance to conferences, meetings and other educational or social events, which has in the
past and may in the future include full coverage of travel expenses to such events. Clients should be
aware that the receipt of these benefits creates a conflict of interest for us as it creates another incentive
for us to recommend the use of iShares ETFs and/or other BlackRock products in the investment
management of client accounts. Buttonwood addresses these conflicts of interest by (1) providing
disclosure of the relationship and the associated conflicts of interest to clients in this Form ADV Part
2A Brochure, (2) reminding clients that they have the ability to impose reasonable restrictions on the
securities or types of securities to be held in their portfolios, including a restriction on the purchase
and/or use of investment products associated with BlackRock, and (3) periodically reviewing
(generally on an annual basis) our Investment Policy Committee process, partnerships and providers,
which includes assessing the scope of services and resources provided, costs, communications, and
other factors of a particular provider, relative to various other similar service providers which may be
available.
Additional information about either BlackRock can be found in the applicable firm’s Form ADV Part
2 Disclosure Brochure which is available upon request or can be found on the SEC’s website at
www.adviserinfo.sec.gov.
Item 11 – Code of Ethics, Participation or Interest in Client Transaction & Personal Trading
C ode of Ethics
Buttonwood has a Code of Ethics which all employees are required to follow. The Code of Ethics
outlines our high standard of business conduct and fiduciary duty to Clients. The Code of Ethics
includes provisions relating to the confidentiality of Client information, a prohibition on insider
trading, and personal securities trading procedures, among other things. A copy of the Code of Ethics
is available to any Client or prospective Client upon request by contacting Jon McGraw at (816) 285-
9000 or jon@buttonwoodfg.com.
P ersonal Trading and Conflicts of Interest
We do not have any interest in, own, or manage companies that we advise our clients to buy.
From time to time, Buttonwood and/or individuals associated with our firm buy and sell many of the
same securities for their own account that we buy and sell for our clients. When individuals associated
with Buttonwood do own the same securities as our clients, we will purchase or sell securities for
Clients before or at the same time as purchasing the same for our account or allowing representatives
to purchase or sell the same for their own account. In some cases, Buttonwood or representatives
may buy or sell securities for their own account for reasons not related to the strategies adopted for
our clients. Our employees are required to follow the Code of Ethics when making trades for their
own accounts in securities which are recommended to and/or purchased for Clients. The Code of
Ethics is designed to help assure that the personal securities transactions will not interfere with
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decisions made in the best interest of advisory Clients while at the same time, allowing employees to
invest their own accounts.
Buttonwood will disclose to advisory Clients any material personal trading conflict of interest relating
to us, our representatives, or any of our employees which could reasonably be expected to impair the
rendering of unbiased and objective advice.
Item 12 – Brokerage Practices
T he Custodians and Brokers We Use
Buttonwood does not maintain possession of client assets. Instead, we require all client assets be
maintained in an account at a non-affiliated “qualified custodian,” generally a broker-dealer or bank.
The qualified custodian we generally use for clients’ managed accounts is Charles Schwab & Co.
(referred to herein as “Schwab” or our “primary custodian”), Inc., a registered broker-dealer and
member of the Financial Services Regulatory Authority (FINRA). However, clients ultimately decide
what custodian(s) to use and will open an account with the custodian by entering into an account
agreement directly with them. We do not actually open accounts for you, although we can assist you
in doing so. We also make other custodian recommendations from time to time.
H ow We Select Custodians and Brokers
In determining whether to recommend a custodian or broker to our advisory clients, we consider many
different factors including quality of service, types of services offered, overall capability, execution
quality, competitiveness of transaction costs, availability of investment research, reputation and stability
of the firm, and their financial resources, and stability, among other things. In determining the
reasonableness of a broker’s compensation, we consider the overall cost to you relative to the benefits
you receive, both directly and indirectly, from the broker. Although you may direct us to use another
broker or custodian, this may result in less favorable execution quality and or may result in greater
transaction and other costs.
Y our Brokerage and Custody Costs
Our clients receive various services directly from our custodians and our brokers. For our clients’
accounts that are custodied at Schwab, Schwab generally does not charge separately for custody
services.
Schwab is compensated by platform fees, mutual fund and money market fees, transaction fees, and
other fees generated from our client assets Transaction fees applicable to our clients’ accounts were
negotiated based on the condition that our clients collectively maintain a certain level of assets at
Schwab. In addition to transaction fees, Schwab charges a flat dollar amount when serving as a
“prime broker” for each trade that Buttonwood has executed by a different broker-dealer but where
the securities bought, or the funds from the securities sold, are deposited (settled) into a client’s
Schwab account. Please also refer to “Prime Brokerage Arrangements” below for further information
on trade execution and costs.
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P roducts and Services Available to Us from Brokers/Custodians
Our custodians and our brokers provide us and our clients with access to institutional brokerage
services like trading, custody, reporting, and related services, many of which are not typically available
to retail customers. Our custodians and brokers also make available various support services, some of
which help us manage or administer our clients’ accounts, while others help us manage and grow our
business.
Our custodians’ and brokers’ institutional brokerage services which benefit you directly may include
access to a broad range of investment products, execution of securities transactions, and asset custody.
The investment products available through them include some which we might not otherwise have
access to or that would require a significantly higher minimum initial investment by our clients.
Our primary custodian, Charles Schwab, also makes available to us other products and services that
benefit us but do not directly benefit you or your account. These products and services assist us in
managing and administering our clients’ accounts. They include investment research, both our
custodian’s own and that of third parties. We can use this research to service all or a substantial number
of our clients’ accounts, including accounts not maintained at our primary custodian. In addition to
investment research, our primary custodian also makes available software and other technology that
provide access to client account data, facilitates trade execution for multiple client accounts, provides
pricing and other market data, facilitates payment of our fees from our clients’ accounts, and assists
with back- office functions, recordkeeping, and client reporting.
Our primary custodian and brokers also offer other services intended to help us manage and further
develop our business. These services include educational conferences and events, consulting on
technology, compliance, Cyber Security, legal, and business needs, publications and conferences on
practice management and business succession, and access to employee benefits providers, human
capital consultants, and insurance providers.
The availability of these services from our custodians and brokers benefits us because we do not have
to spend as much time researching and in certain situations, purchasing them. This gives us an
incentive to recommend that you maintain your account with Schwab based on our interests rather
than yours, which is a conflict of interest. We believe, however, that our selection of our custodians
and our brokers is in the best interests of our clients, and is primarily supported by the scope, quality,
and price of their services that benefit you and not the services that benefit only us. We assess our
custodians as part of our normal trading and review process and through periodic testing.
Prime Brokerage Arrangements
While we mainly place transactions for client accounts with the client’s custodian (e.g., Schwab) for
execution, there are times when we use an alternative broker-dealer to provide execution of certain
securities transactions. This takes place under a “prime brokerage” or trade away arrangement and
usually requires Buttonwood and/or the applicable clients to enter into an agreement (e.g., Prime
Brokerage Agreement) with the custodian.
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Typically, we use a prime brokerage arrangement for transactions in fixed income securities, such as
municipal bonds, when the custodian does not have the ability to obtain the security, or we believe
that best execution for such a transaction can be achieved outside the custodian.
Clients are under no obligation to enter into a Prime Brokerage Agreement with their custodian and
should ensure that they fully read and understand the terms and conditions of such arrangement prior
to entering into such an agreement. In addition, in order for a client to participate in a prime brokerage
arrangement, the client is required to maintain a minimum net equity of cash and securities in their
custodian account, as determined by the custodian.
Buttonwood only uses executing brokers that meet our standards with respect to execution and
research capabilities. Each of the executing brokers also enters into a Prime Brokerage Agreement
with the client’s custodian. An account will be opened with the executing broker in the name of the
custodian (e.g., Schwab) as Prime Broker designated for the benefit of the Buttonwood client or
Buttonwood on behalf of its clients. This allows the executing broker to execute the trade and then
send the trade to the custodian as the Prime Broker for settlement.
Buttonwood clients receive confirmations and account statements from their custodian, which
include, among other things, a description of each executed transaction, the transaction fees charged
(when applicable), including the Prime Broker fee (which is in addition to transaction fees) that is
charged by the custodian and the identification of the broker used for execution, along with other
required information. Please note that confirmations and statements received by clients with accounts
held at Schwab where we pay transaction costs will not reflect the transaction and prime broker fees
since they are paid by Buttonwood.
Prime brokerage arrangements give Buttonwood more access to fixed income securities beyond the
custodian’s inventory and helps us seek better execution by having greater flexibility to, in most cases,
negotiate price and transactions costs with the executing broker. Usually, when trading in bonds under
the prime brokerage arrangement, the executing broker will add an amount to the execution price of
the bond vs. charging a transaction fee or commission. This is referred to as a “markup” and the
typical amount charged by the executing broker(s) used by Buttonwood is 0.0025%. That cost is in
addition to the fee that the custodian charges for prime brokerage transactions. As referenced above,
for clients with accounts custodied at Schwab, any transaction fees charged by the executing broker
and the prime brokerage fees charged by Schwab are paid by Buttonwood. However, for fixed income
transactions, since the markup amount is embedded into the price of the bond, that cost is borne by
the client.
Importantly, Buttonwood will only place prime brokerage transactions when the firm believes such
transactions will provide overall best execution for the participating clients.
Soft Dollar Considerations
Section 28(e) of the Exchange Act (“Section 28(e)”) generally allows investment advisers to use client
commissions to pay for certain brokerage and research services under certain circumstances without
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breaching their fiduciary duties to clients. Therefore, we do in circumstances in which we feel that
execution is comparable, place certain trades with a third-party broker that is providing brokerage and
research services to us (“Research Broker”). Brokerage and research services provided by Research
Brokers include, among other things, effecting securities transactions and performing services
incidental thereto (such as clearance, settlement and custody) and providing research, such as
information regarding the economy, industries, securities, sectors of securities, statistical information,
and more. Such research services can be received in various forms, including written reports,
telephone conversations, and meetings with security analysts and/or individual company management
and attending conferences. In addition, the research provided by a Research Broker may be proprietary
(i.e., research created by the broker) and/or provided by a third party (i.e. originates from a party
independent from the broker providing the execution services, which is commonly referred to as a
third-party soft dollar arrangement).
In selecting a Research Broker, we make a good faith determination that the amount of the
commission charged is reasonable in relation to the value of the brokerage and research services
received, viewed in terms of either the specific transactions or our overall responsibility to the accounts
for which we exercise investment discretion.
Research provided by Research Brokers can be used by us in servicing any or all of our clients, as
permitted by Section 28(e). The receipt of brokerage and research services from any broker executing
transactions for our clients will not result in a reduction of our customary and normal research
activities. Nevertheless, the receipt of such research may be deemed to be the receipt of an economic
benefit by us, and although customary, may be deemed to create a conflict of interest between
Buttonwood and our clients. Therefore, we believe it is important for clients to be aware of the issues
surrounding soft dollars. To address the conflicts inherent in soft dollar arrangements, Buttonwood
monitors and reviews transaction results to evaluate the quality of execution provided in order to
determine that compensation rates are competitive and otherwise to evaluate the reasonableness of
the compensation paid to the executing broker-dealer(s) in light of all the factors described above and
that our clients are receiving the best overall deal considering the prevailing facts and circumstances.
Currently, Buttonwood does not have any third-party soft dollar arrangements in place.
Best Execution
To ensure that custodians and brokers recommended by Buttonwood are conducting overall best
qualitative execution, we periodically (and no less often than annually) evaluate the trading process
and custodians and brokers utilized. Our evaluation considers the full range of brokerage services
offered by the custodians and brokers, which will include, as applicable, execution price, transaction
fees, research, ability to aggregate trades, capital strength and stability, reliable and accurate
communications and settlement processing, use of automation, knowledge of other buyers or sellers,
custody, and any services provided to client and/or Buttonwood.
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A ggregation of Transactions
While not required, we will aggregate trades for clients in managed accounts, when we have the
opportunity, and we believe it is in the best interest of the clients that can participate in an aggregated
trade. For aggregated trades that are filled in their entirety, each participating account will receive the
average share price. If the aggregated trade is only partially filled, we will allocate the securities traded
among participating clients on a pro-rata basis unless we believe the partial fill is not meaningful;
then we will allocate in a manner that the Firm considers equitable to all the participating accounts.
It is expected that this trade aggregation and allocation policy will be applied consistently. However,
if the application of this policy is impractical or results in unfair or inequitable treatment to some or
all of our clients, we may deviate from this policy.
Item 13 – Review of Accounts
R eview of Clients Accounts
While the underlying securities within managed accounts are continually monitored by us, managed
accounts are reviewed with clients on a regular basis, but no less than annually. Account reviews are
performed by registered investment advisory representatives of the firm in the context of each client's
stated investment objectives and guidelines. In some instances, however, we may hold certain
securities in managed accounts which are held at a client’s direction and are not subject to
Buttonwood’s review.
More frequent reviews may be triggered by a change in client's investment objectives; tax considerations;
and/or changes in the economic climate, or other factors.
The type and frequency of review when providing financial planning services will vary depending on
client needs.
R eports Provided to Clients
Investment advisory accounts clients receive account statements from the custodian of their account(s)
on a monthly or quarterly basis, as determined by the custodian. We may also provide clients with
periodic written reports summarizing account activity and performance.
Financial Planning Only clients will generally receive some form of written financial plan. However
additional reports will not typically be provided unless otherwise provided for under the terms of the
engagement.
We strongly recommend that all Clients carefully review statements from the custodian and compare
these to reports that we provide. Our reports usually vary from custodial statements based on the
type of report provided (e.g., performance report vs. account statement), time period covered in the
report, and pricing service used for securities valuations.
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Item 14 – Client Referrals and Other Compensation
R eferral Arrangements
The majority of our new clients come from introductions made by existing clients. However, Buttonwood
does not provide any direct or indirect compensation to any client or unaffiliated third party for client
referrals. Should Buttonwood decide in the future to provide compensation to a client or unaffiliated
third party for client referrals, the firm will only do so in accordance with the requirements of Rule 206(4)-
1 of the Advisers Act and any applicable corresponding state securities laws.
Our investment adviser representatives are not directly compensated for bringing in new clients.
O ther Economic Benefits
Buttonwood receives economic benefits from our custodians in the form of the support products and
services that are made available to us and to other independent investment advisors. These products and
services, how they benefit us, and the related conflicts of interest are described in Item 12 above. The
availability to us of our custodian’s products and services is not based on us giving particular investment
advice, such as buying specific securities for our clients.
Buttonwood also utilizes the services of various outside service providers and vendors to assist us in
managing investment accounts for Clients and providing Family CFO Services to Clients. In determining
whether to use an outside service provider or vendor, we consider many different factors including quality
of service, types of services offered, overall capability, cost, reputation, stability, etc. In some cases, we
bear the full cost of such outsourcing, but in some cases, clients may have fees and costs. Although such
service providers and vendors may earn compensation from our clients in addition to what we pay them,
we do not share in such additional compensation. We may however receive cost discounts related to
volume commitments which would be a conflict of interest in that we could save incremental costs be
making larger volume commitments. We feel though that these commitments benefit not just us but also
our Clients in that they allow us to provide various services at a lower overall cost. Furthermore, we believe
that that our selection of our outside service providers and vendors is in the best interests of our clients,
and is primarily supported by the scope, quality, and price of their services that benefit both our clients
and us.
Item 15 – Custody
As mentioned in Item 12 above, we do not hold client assets but instead require that they be held by
a third party “qualified custodian.” We do however have limited control in some instances to trade on
your behalf, to deduct our advisory fees from your account with your authorization, and/or to request
disbursements at your direction (although various types of written authorizations are required
depending on the type of account and the type of disbursements).
You will receive account statements directly from your custodian, which will be sent to the email or
postal mailing address you provide. We strongly recommend that you carefully review these custodial
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statements when you receive them and compare them to reports you receive from us. Our reports
may vary from custodial statements based on accounting procedures, reporting dates, or valuation
methodologies of certain securities.
Item 16 – Investment Discretion
For discretionary Investment Management Services, the client grants Buttonwood limited power-of-
attorney with discretionary trading authority to effect investment transactions involving the client’s
account(s), including the authority to buy, sell, and execute its investment recommendations for the
client in accordance with the client’s investment goals, objectives and risk tolerance, amd without
obtaining the client's prior approval of any proposed transaction. Under this authority, Buttonwood
can invest, sell, and reinvest proceeds in a client’s account, at our discretion, give instructions in
furtherance of such trading authority to brokers, dealers and/or other parties necessary to effect such
transactions on behalf of the account, select service providers (including sub-advisers) who are assisting
with the service of client’s account, and act on behalf of the client in all matters necessary or incidental
to the management of the account(s).
For non-discretionary Investment Management Services, Buttonwood can only invest, sell, and
reinvest client’s account assets on behalf of the client upon obtaining the client’s prior consent before
taking any proposed action. In these circumstances, no transactions will be placed for execution
without the client’s prior consent and approval.
Clients may impose reasonable restrictions on investing in certain securities or types of securities and
may request that non-recommended securities be held at the client’s direction in their account.
Item 17 – Voting Client Securities
Buttonwood does not accept authority to vote proxies on behalf of clients for securities held in clients’
accounts, with the exception of certain ERISA Plan clients (see below). In addition, Buttonwood will not
be responsible for making any elections in regard to any mergers, acquisitions, tender offers, bankruptcy
proceedings, class actions, or other corporate accounts.
Clients will receive proxies and other solicitations directly from their custodian or transfer agent. If
any proxy materials are received by us on behalf of a client, they will be sent directly to the client or a
designated representative of the client, who is responsible for voting the proxy.
For ERISA Plan clients where Buttonwood serves as a Section 3(38) fiduciary, Buttonwood will vote
proxies if the firm has specifically been delegated the responsibility to vote proxies in the ERISA
Plan’s documents.
A copy of our Proxy Voting Policy is available upon request by contacting us (please see contact
information on the cover page of this Brochure).
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Item 18 – Financial Information
Registered investment advisers are required in some cases to provide certain financial information
and/or disclosures about their financial condition. For example, if the firm requires prepayment of
fees for six months in advance, has discretionary authority or custody of client funds, or has a
condition that is reasonably likely to impair its ability to meet its contractual commitments to its clients,
it must provide certain financial information and make certain disclosures.
Buttonwood has no financial or operating conditions which trigger such additional reporting
requirements.
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