CANNON WEALTH MANAGEMENT SERVICES, LLC

CANNON WEALTH MANAGEMENT SERVICES, LLC FORM ADV PART 2A, APPENDIX 1 WRAP FEE PROGRAM BROCHURE Item 1 – Cover Page 2160 Country Club Road Winston Salem, NC 27104 (336) 231-6844 This wrap fee program brochure provides information about the qualifications and business practices of Cannon Wealth Management Services, LLC. If you have any questions regarding the contents of this brochure, please contact our Chief Compliance Officer, Michelle McCarthy, by telephone at (513) 832- 5447 or by email at michelle.mccarthy@dinsmorecomplianceservices.com. The information in this brochure has not been approved or verified by the United States Securities and Exchange Commission or by any state securities authority. Cannon Wealth Management Services, LLC is a registered investment adviser. Registration with the United States Securities and Exchange Commission or any state securities authority does not imply a certain level of skill or training. Additional information about Cannon Wealth Management Services, LLC is available on the SEC’s website at www.adviserinfo.sec.gov. January 30, 2026  Cannon Wealth Management Services, LLC Wrap Fee Program Brochure Item 2 – Material Changes Form ADV Part 2A requires registered investment advisers to amend their wrap fee program brochure when information becomes materially inaccurate. If there are any material changes to an adviser’s wrap fee program brochure, the adviser is required to notify you and provide you with a description of the material changes. The last annual update of our Firm Brochure occurred on February 13, 2025. As part of this annual update, this Brochure was revised to reflect the following material changes: No material changes made. . 2  Item 3 - Table of Contents Item 1 – Cover Page ...................................................................................................................................... 1 Item 2 – Material Changes ............................................................................................................................ 2 Item 3 - Table of Contents ............................................................................................................................ 3 Item 4 – Services, Fees and Compensation ................................................................................................... 4 Item 5 – Account Requirments and Types of Clients ................................................................................... 6 Item 6 – Portfolio Manager Selection and Evaluation .................................................................................. 6 Item 7 – Client Information Provided to Portfolio Managers ..................................................................... 14 Item 8 – Client Contact with Portfolio Managers ....................................................................................... 14 Item 9 – Additional Information ................................................................................................................. 14  Cannon Wealth Management Services, LLC Wrap Fee Program Brochure Item 4 – Services, Fees and Compensation Cannon Wealth Management Services, LLC (“CWMS” or the “Firm”) is a limited liability company organized in the State of North Carolina. CWMS is an investment advisory firm registered with the United States Securities and Exchange Commission (“SEC”). CWMS is wholly owned by William Amburn, Matthew Hearn, Joseph Perkins and Raymond Wilcox. The CWMS Wrap Fee Program (the “Program”) is an investment advisory program sponsored by CWMS. This Brochure describes the Program as it relates to clients receiving services through the Program. The Program is only made available to clients of CWMS who received advisory services from CWMS personnel while such personnel were investment adviser representatives of a non-affiliated investment adviser (the “Transition Clients”). The provision of investment management services through the CWMS Wrap Fee Program is limited to the Transition Clients. In addition to the Program, the Firm offers a variety of advisory services, which include financial planning and consulting services, family office services and investment management services under different arrangements then those described in this Brochure. Information about these services is contained in the Firm’s Form ADV Part 2A. New clients of CWMS, who are not Transition Clients, are not provided investment management and other services through the Program. Description of the Program A. CWMS provides investment management services as the sponsor and manager of the Program. The Program utilizes registered mutual funds and exchange traded funds (“ETFs”), but will also utilize equity securities, corporate bonds, REITS, private funds/alternative investments and variable annuities, among others, if we determine such investments fit within a client’s objectives and are in the best interest of our clients. Under the Program the client pays a single fee (“Program Fee”) for CWMS’s investment advice, custody and commissions for securities transactions executed through the Program custodian/broker-dealer, as described below. See Additional Fees and Expenses below for information regarding fees and expenses not included in the Program Fee. As part of the Program, CWMS may further recommend to clients that all or a portion of their investment portfolio be managed on a discretionary basis by one or more unaffiliated money managers or investment platforms (“External Managers”). The client may be required to enter into a separate agreement with the External Manager(s), which will set forth the terms and conditions of the client’s engagement of the External Manager. CWMS generally renders services to the client relative to the discretionary selection of External Managers. CWMS also assists in establishing the client’s investment objectives for the assets managed by External Managers, monitors and reviews the account performance and defines any restrictions on the account. The investment management fees charged by the designated External Managers, are exclusive of, and in addition to, the annual advisory fee charged by CWMS. Commissions for securities transactions at the direction of an External Manager executed at Schwab, as defined below, are included in the Program Fee. Any commissions for securities transactions at the direction of an External Manager executed at a broker-dealer/custodian other than Schwab are in addition to the Program Fee. 4  Cannon Wealth Management Services, LLC Wrap Fee Program Brochure Prior to receiving services under the Program, clients are required to enter into a written agreement with CWMS setting forth the relevant terms and conditions of the advisory relationship. Client must also open a securities brokerage account and complete a new account agreement with Charles Schwab & Co., Inc. (“Schwab”), which is a “qualified custodian” as that term is described in Rule 206(4)-2 of the Investment Advisers Act of 1940. Note for IRA and Retirement Plan Clients: When CWMS provides investment advice to you regarding your retirement plan account or individual retirement account, CWMS is a fiduciary within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way CWMS makes money creates some conflicts with your interests, so CWMS operates under a special rule that requires CWMS to act in your best interest and not put CWMS’s interest ahead of yours. The Program Fee B. The Program Fee covers CWMS’s advisory services, custody and commissions for securities transactions effected through Schwab, whether on the instruction of CWMS or an External Manager. The Program Fee does not cover the investment management fees charged by the designated External Managers. The number of transactions made in clients’ accounts, the size of the accounts, and the securities used to construct a portfolio, as well as the commissions charged for each transaction, determines the relative cost of the Program versus paying for execution on a per transaction basis and paying a separate fee for advisory services. Participants in the Program may pay a higher or lower aggregate fee than if the investment management and brokerage services are purchased separately. CWMS does not charge its clients higher advisory fees based on their trading activity, but clients should be aware that CWMS may have an incentive to limit its trading activities in client accounts because CWMS is charged for executed trades. CWMS addresses this conflict of interest by this disclosure and by its policies and procedures which work to ensure that accounts are managed in accordance with clients’ goals and objectives without consideration of trading costs incurred by CWMS. Cash Positions At any specific point in time, depending upon perceived or anticipated market conditions or events (there being no guarantee that such anticipated market conditions/events will occur), CWMS may maintain cash positions for defensive or other purposes. All cash positions (money markets, etc.) will be included as part of assets under management for purposes of calculating the Program Fee. Additional Fees and Expenses In addition to the Program Fee, clients will be responsible for transfer taxes, odd lot differentials, exchange fees, interest charges, ADR processing fees and any charges, taxes or other fees mandated by any federal, state or other applicable law, retirement plan account fees (where applicable), electronic fund and wire fees. Furthermore, CWMS fees do not cover transaction fees or “trade away” fees imposed for trades placed away from Schwab. Fee Schedule 5  Cannon Wealth Management Services, LLC Wrap Fee Program Brochure CWMS charges an annual Program Fee that is agreed upon with each client and set forth in an agreement executed by CWMS and the client. The Program Fee is based on a percentage of the value of assets under management and the Program Fee for the initial month shall be paid, on a pro rata basis, in arrears, based on the average daily balance of the net billable assets under management at the end of such initial month. For subsequent months, the Program Fee shall be paid, in arrears, based on the average daily balance of the net billable assets under management at the end of that month, as provided by third-party sources, such as pricing services, custodians, fund administrators, and client-provided sources. The maximum annual Program Fee is 1.80%. As described above, the Program is only made available to Transition Clients. The Program Fee for Transition Clients are a continuation of each individual Transition Client’s fee schedule with the non-affiliate investment adviser through which CWMS personnel previously provided investment advisory services pursuant to a wrap fee program. The Program Fee charged by the Firm will apply to all of the client’s assets in the Program, unless specifically excluded in the client agreement. The Program Fee does not cover the investment management fees charged by the designated External Managers. Although CWMS believes that its fees are competitive, clients should understand that lower fees for comparable services may be available from other sources and firms. Compensation for Recommending the Program C. CWMS does not have any arrangements where it receives an economic benefit from a third party for recommending the Program. Item 5 – Account Requirments and Types of Clients CWMS offers investment advisory services to individuals, including high net worth individuals, and entities, including, but not limited to, family offices, trusts, estates, private foundations, and qualified retirement plans. CWMS does not impose a minimum portfolio size or a minimum initial investment to open a Program account. However, CWMS does reserve the right to accept or decline a potential client for any reason in its sole discretion. In addition, as described above the Program is only made available to Transition Clients. Item 6 – Portfolio Manager Selection and Evaluation A. Selection and Review of Portfolio Managers As referenced above, CWMS may utilize the advisory services of External Managers. In utilizing External Managers as portfolio managers for the Program, CWMS reviews External Managers based on the following factors: investment philosophy; • past performance; • cost; • • market outlook; • experience of portfolio managers and executive team; • opinions of third party analysts; and 6  Cannon Wealth Management Services, LLC Wrap Fee Program Brochure • disciplinary, legal and regulatory histories of the firm and its associates. CWMS does not calculate External Manager’s portfolio management performance. Instead, CWMS relies upon the performance figures based on the client’s account statements or reports provided to CWMS by the External Managers. CWMS does not verify the accuracy of such performance information or its compliance with presentation standards. As a result, performance information may not be calculated on a uniform and consistent basis. Advisory Services Offered by CWMS B. See Item 4 of this Wrap Fee Program Brochure for a full description of the Program. In addition to the Program, CWMS provides investment management on a non-wrap fee basis, financial planning and consulting services, as well as investment management services to retirement plans. Investment Management Services CWMS offers investment management services on a discretionary basis and non-discretionary basis in a non-wrap fee format. All investment advice provided is customized to each client’s investment objectives and financial needs. The information provided by the client, together with any other information relating to the client’s overall financial circumstances, will be used by CWMS to determine the appropriate portfolio asset allocation and investment strategy for the client. Financial planning services also are provided, depending on the needs of the client. Investment Management Services to Retirement Plans CWMS offers discretionary and non-discretionary advisory services to qualified plans, including 401k plans. These services include, depending upon the needs of the plan client, recommending, or for discretionary clients selecting, investment options for plans to offer to participants, ongoing monitoring of a plan’s investment options, assisting plan fiduciaries in creating and/or updating the plan’s written investment policy statements, working with plan service providers, and providing general investment education to plan participants. Financial Planning and Consulting Services CWMS offers personal comprehensive financial planning services to set forth goals, objectives and implementation strategies for the client over the long-term. Depending upon individual client requirements, the comprehensive financial plan will include recommendations for retirement planning, educational planning, estate planning, cash flow planning, tax planning and insurance needs and analysis. CWMS prepares and provides the financial planning client with a written comprehensive financial plan and performs quarterly, semi-annual or annual reviews of the plan with the client, dependent on the client’s needs in accordance with the financial planning agreement. In addition, CWMS provides financial planning services that are completed upon the delivery of the financial plan to the client. In such situations, CWMS does not provide any ongoing reviews of the client’s financial plan. Clients should notify us promptly anytime there is a change in their financial situation, goals, objectives, or needs and/or if there is any change to the financial information initially provided to us. Clients are under no obligation to implement any of the recommendations provided in their written financial plan. However, should a client decide to proceed with the implementation of the 7  Cannon Wealth Management Services, LLC Wrap Fee Program Brochure investment recommendations then the client can either have CWMS implement those recommendations or utilize the services of any investment adviser or broker-dealer of their choice. CWMS cannot provide any guarantees or promises that a client’s financial goals and objectives will be met. Client Tailored Advisory Services C. Clients may impose reasonable restrictions on the management of their accounts if CWMS determines, in its sole discretion, that the conditions would not materially impact the performance of a management strategy or prove overly burdensome for CWMS’s management efforts. The Program D. As described above, CWMS and External Managers serve as the portfolio managers of the Program. CWMS provides investment management services to Transition Clients through the Program. See Item 4 above for a description of the Program and the other advisory services offered by CWMS. Clients may impose reasonable restrictions on the management of their accounts if CWMS determines, in its sole discretion, that the conditions would not materially impact the performance of a management strategy or prove overly burdensome for CWMS’s management efforts. As described above in Item 4, CWMS receives all of the Program Fee after the payment of the brokerage, execution and custodian fees and expenses. In addition, as described in Item 4, the Program Fee does not cover the investment management fees charged by the designated External Managers. Performance-Based Fees and Side-By-Side Management E. CWMS does not charge performance-based fees or participate in side-by-side management. Performance- based fees are fees that are based on a share of capital gains or capital appreciation of a client’s account. Side-by-side management refers to the practice of managing accounts that are charged performance-based fees while at the same time managing accounts that are not charged performance-based fees. CWMS’s fees are calculated as described in Item 5 above. F. Methods of Analysis, Investment Strategies and Risk of Loss Methods of Analysis, Investment Strategies A primary step in CWMS’s investment strategy is getting to know the clients – to understand their financial condition, risk profile, investment goals, tax situation, liquidity constraints – and assemble a complete picture of their financial situation. To aid in this understanding, CWMS offers clients financial planning that is highly customized and tailored. This comprehensive approach is integral to the way that CWMS does business. Once CWMS has a true understanding of its clients’ needs and goals, the investment process can begin, and the Firm can recommend strategies and investments that it believes are aligned with the client’s goals and risk profile. CWMS primarily employs fundamental analysis methods in developing investment strategies for its clients. Research and analysis from CWMS is based on numerous sources, including third-party research materials and publicly-available materials, such as company annual reports, prospectuses, and press releases. CWMS generally employs a long-term investment strategy for its clients, as consistent with their financial goals. At times, the Firm may also buy and sell positions that are more short-term in 8  Cannon Wealth Management Services, LLC Wrap Fee Program Brochure nature, depending on the goals of the client and/or the fundamentals of the security, sector or asset class. Client portfolios with similar investment objectives and asset allocation goals may own different securities and investments. The client’s portfolio size, tax sensitivity, desire for simplicity, income needs, long-term wealth transfer objectives, time horizon and choice of custodian are all factors that influence CWMS’s investment recommendations. Investing in securities involves a risk of loss. A client can lose all or a substantial portion of his/her investment. A client should be willing to bear such a loss. Some investments are intended only for sophisticated investors and can involve a high degree of risk. Material Risks Involved Investing in securities involves a significant risk of loss which clients should be prepared to bear. CWMS’s investment recommendations are subject to various market, currency, economic, political and business risks, and such investment decisions will not always be profitable. Clients should be aware that there may be a loss or depreciation to the value of the client’s account. There can be no assurance that the client’s investment objectives will be obtained and no inference to the contrary should be made. Generally, the market value of equity stocks will fluctuate with market conditions, and small- stock prices generally will fluctuate more than large-stock prices. The market value of fixed income securities will generally fluctuate inversely with interest rates and other market conditions prior to maturity. Fixed income securities are obligations of the issuer to make payments of principal and/or interest on future dates, and include, among other securities: bonds, notes and debentures issued by corporations; debt securities issued or guaranteed by the U.S. government or one of its agencies or instrumentalities, or by a non-U.S. government or one of its agencies or instrumentalities; municipal securities; and mortgage-backed and asset-backed securities. These securities may pay fixed, variable, or floating rates of interest, and may include zero coupon obligations and inflation-linked fixed income securities. The value of longer duration fixed income securities will generally fluctuate more than shorter duration fixed income securities. Investments in overseas markets also pose special risks, including currency fluctuation and political risks, and it may be more volatile than that of a U.S. only investment. Such risks are generally intensified for investments in emerging markets. In addition, there is no assurance that a mutual fund or ETF will achieve its investment objective. Past performance of investments is no guarantee of future results. Additional risks involved in the securities recommended by CWMS pursuant to the Program include, among others: • • Stock market risk, which is the chance that stock prices overall will decline. The market value of equity securities will generally fluctuate with market conditions. Stock markets tend to move in cycles, with periods of rising prices and periods of falling prices. Prices of equity securities tend to fluctuate over the short term as a result of factors affecting the individual companies, industries or the securities market as a whole. Equity securities generally have greater price volatility than fixed income securities. Sector risk, which is the chance that significant problems will affect a particular sector, or that returns from that sector will trail returns from the overall stock market. Daily 9  Cannon Wealth Management Services, LLC Wrap Fee Program Brochure • • • • • • • • fluctuations in specific market sectors are often more extreme than fluctuations in the overall market. Issuer risk, which is the risk that the value of a security will decline for reasons directly related to the issuer, such as management performance, financial leverage, and reduced demand for the issuer's goods or services. Non-diversification risk, which is the risk of focusing investments in a small number of issuers, industries or foreign currencies, including being more susceptible to risks associated with a single economic, political or regulatory occurrence than a more diversified portfolio might be. Value investing risk, which is the risk that value stocks not increase in price, not issue the anticipated stock dividends, or decline in price, either because the market fails to recognize the stock’s intrinsic value, or because the expected value was misgauged. If the market does not recognize that the securities are undervalued, the prices of those securities might not appreciate as anticipated. They also may decline in price even though in theory they are already undervalued. Value stocks are typically less volatile than growth stocks, but may lag behind growth stocks in an up market. Smaller company risk, which is the risk that the value of securities issued by a smaller company will go up or down, sometimes rapidly and unpredictably as compared to more widely held securities. Investments in smaller companies are subject to greater levels of credit, market and issuer risk. Foreign (non-U.S.) investment risk, which is the risk that investing in foreign securities result in the portfolio experiencing more rapid and extreme changes in value than a portfolio that invests exclusively in securities of U.S. companies. Risks associated with investing in foreign securities include fluctuations in the exchange rates of foreign currencies that may affect the U.S. dollar value of a security, the possibility of substantial price volatility as a result of political and economic instability in the foreign country, less public information about issuers of securities, different securities regulation, different accounting, auditing and financial reporting standards and less liquidity than in the U.S. markets. Interest rate risk, which is the chance that prices of fixed income securities decline because of rising interest rates. Similarly, the income from fixed income securities may decline because of falling interest rates. Credit risk, which is the chance that an issuer of a fixed income security will fail to pay interest and principal in a timely manner, or that negative perceptions of the issuer’s ability to make such payments will cause the price of that fixed income security to decline. Exchange Traded Fund (ETF) risk, which is the risk of an investment in an ETF, including the possible loss of principal. ETFs typically trade on a securities exchange and the prices of their shares fluctuate throughout the day based on supply and demand, which may not correlate to their net asset values. Although ETF shares will be listed on an exchange, there can be no guarantee that an active trading market will develop or continue. Owning an ETF generally reflects the risks of owning the underlying securities it is designed to track. ETFs are also subject to secondary market trading risks. In addition, an ETF may not replicate exactly the performance of the index it seeks to track for a number of reasons, including transaction costs incurred by the ETF, the temporary unavailability of certain securities in the secondary market, 10  Cannon Wealth Management Services, LLC Wrap Fee Program Brochure • • • • • or discrepancies between the ETF and the index with respect to weighting of securities or number of securities held. Management risk, which is the risk that the investment techniques and risk analyses applied by CWMS may not produce the desired results and that legislative, regulatory, or tax developments, affect the investment techniques available to CWMS. There is no guarantee that a client’s investment objectives will be achieved. Real Estate risk, which is the risk that an investor’s investments in Real Estate Investment Trusts (“REITs”) or real estate-linked derivative instruments will subject the investor to risks similar to those associated with direct ownership of real estate, including losses from casualty or condemnation, and changes in local and general economic conditions, supply and demand, interest rates, zoning laws, regulatory limitations on rents, property taxes and operating expenses. An investment in REITs or real estate-linked derivative instruments subject the investor to management and tax risks. Investment Companies (“Mutual Funds”) risk, when an investor invests in mutual funds, the investor will bear additional expenses based on his/her pro rata share of the mutual fund’s operating expenses, including the management fees. The risk of owning a mutual fund generally reflects the risks of owning the underlying investments the mutual fund holds. Commodity risk, generally commodity prices fluctuate for many reasons, including changes in market and economic conditions or political circumstances (especially of key energy-producing and consuming countries), the impact of weather on demand, levels of domestic production and imported commodities, energy conservation, domestic and foreign governmental regulation (agricultural, trade, fiscal, monetary and exchange control), international politics, policies of OPEC, taxation and the availability of local, intrastate and interstate transportation systems and the emotions of the marketplace. The risk of loss in trading commodities can be substantial. Cybersecurity risk, which is the risk related to unauthorized access to the systems and networks of CWMS and its service providers. The computer systems, networks and devices used by CWMS and service providers to us and our clients to carry out routine business operations employ a variety of protections designed to prevent damage or interruption from computer viruses, network failures, computer and telecommunication failures, infiltration by unauthorized persons and security breaches. Despite the various protections utilized, systems, networks or devices potentially can be breached. A client could be negatively impacted as a result of a cybersecurity breach. Cybersecurity breaches can include unauthorized access to systems, networks or devices; infection from computer viruses or other malicious software code; and attacks that shut down, disable, slow or otherwise disrupt operations, business processes or website access or functionality. Cybersecurity breaches cause disruptions and impact business operations, potentially resulting in financial losses to a client; impediments to trading; the inability by us and other service providers to transact business; violations of applicable privacy and other laws; regulatory fines, penalties, reputational damage, reimbursement or other compensation costs, or other compliance costs; as well as the inadvertent release of confidential information. Similar adverse consequences could result from cybersecurity breaches affecting issues of securities in which a client invests; governmental and other regulatory authorities; exchange and other financial market operators, banks, brokers, dealers and other financial institutions; and other parties. In addition, substantial costs may be incurred by those entities in order to prevent any cybersecurity breaches in the 11  Cannon Wealth Management Services, LLC Wrap Fee Program Brochure • future. Alternative Investments / Private Funds risk, investing in alternative investments is speculative, not suitable for all clients, and intended for experienced and sophisticated investors who are willing to bear the high economic risks of the investment, which can include: • • • • • • • • • loss of all or a substantial portion of the investment due to leveraging, short-selling or other speculative investment practices; lack of liquidity in that there may be no secondary market for the investment and none expected to develop; volatility of returns; restrictions on transferring interests in the investment; potential lack of diversification and resulting higher risk due to concentration of trading authority when a single adviser is utilized; absence of information regarding valuations and pricing; delays in tax reporting; less regulation and higher fees than mutual funds; risks associated with the operations, personnel, and processes of the manager of the funds investing in alternative investments. • Closed-End Funds risk, Closed-end funds typically use a high degree of leverage. They may be diversified or non-diversified. Risks associated with closed-end fund investments include liquidity risk, credit risk, volatility and the risk of magnified losses resulting from the use of leverage. Additionally, closed-end funds may trade below their net asset value. • Structured Notes risk - • Complexity. Structured notes are complex financial instruments. Clients should understand the reference asset(s) or index(es) and determine how the note’s payoff structure incorporates such reference asset(s) or index(es) in calculating the note’s performance. This payoff calculation may include leverage multiplied on the performance of the reference asset or index, protection from losses should the reference asset or index produce negative returns, and fees. Structured notes may have complicated payoff structures that can make it difficult for clients to accurately assess their value, risk and potential for growth through the term of the structured note. Determining the performance of each note can be complex and this calculation can vary significantly from note to note depending on the structure. Notes can be structured in a wide variety of ways. Payoff structures can be leveraged, inverse, or inverse-leveraged, which may result in larger returns or losses. Clients should carefully read the prospectus for a structured note to fully understand how the payoff on a note will be calculated and discuss these issues with CWMS. • Market risk. Some structured notes provide for the repayment of principal at maturity, which is often referred to as “principal protection.” This principal protection is subject to the credit risk of the issuing financial institution. Many structured notes do not offer this feature. For structured notes that do not offer principal protection, the performance of the linked asset or index may cause clients to lose some, or all, of their principal. Depending on the nature of the linked asset or index, the market risk of the structured note may include changes in equity or commodity prices, changes in interest rates or foreign exchange rates, and/or market volatility. 12  Cannon Wealth Management Services, LLC Wrap Fee Program Brochure • Issuance price and note value. The price of a structured note at issuance will likely be higher than the fair value of the structured note on the date of issuance. Issuers now generally disclose an estimated value of the structured note on the cover page of the offering prospectus, allowing investors to gauge the difference between the issuer’s estimated value of the note and the issuance price. The estimated value of the notes is likely lower than the issuance price of the note to investors because issuers include the costs for selling, structuring and/or hedging the exposure on the note in the initial price of their notes. After issuance, structured notes may not be re-sold on a daily basis and thus may be difficult to value given their complexity. • Liquidity. The ability to trade or sell structured notes in a secondary market is often very limited, as structured notes (other than exchange-traded notes known as ETNs) are not listed for trading on securities exchanges. As a result, the only potential buyer for a structured note may be the issuing financial institution’s broker-dealer affiliate or the broker-dealer distributor of the structured note. In addition, issuers often specifically disclaim their intention to repurchase or make markets in the notes they issue. Clients should, therefore, be prepared to hold a structured note to its maturity date, or risk selling the note at a discount to its value at the time of sale. • Credit risk. Structured notes are unsecured debt obligations of the issuer, meaning that the issuer is obligated to make payments on the notes as promised. These promises, including any principal protection, are only as good as the financial health of the structured note issuer. If the structured note issuer defaults on these obligations, investors may lose some, or all, of the principal amount they invested in the structured notes as well as any other payments that may be due on the structured notes. There also are risks surrounding various insurance products that are recommended to CWMS clients from time to time. Such risks include, but are not limited to loss of premiums. Prior to purchasing any insurance product, clients should carefully read the policy and applicable disclosure documents. Clients are advised that they should only commit assets for management that can be invested for the long term, that volatility from investing can occur, and that all investing is subject to risk. CWMS does not guarantee the future performance of a client’s portfolio, as investing in securities involves the risk of loss that clients should be prepared to bear. Past performance of a security or a fund is not necessarily indicative of future performance or risk of loss. 13  Cannon Wealth Management Services, LLC Wrap Fee Program Brochure Voting Client Securities G. CWMS does not accept the authority to and does not vote proxies on behalf of clients. Clients retain the responsibility for receiving and voting proxies for all and any securities maintained in client Program portfolios. Item 7 – Client Information Provided to Portfolio Managers CWMS and External Managers are the portfolio managers under the Program. External Managers have access to client information due to their access, for trading purposes, to the custodian’s system. CWMS does not provide information otherwise to the External Managers. Item 8 – Client Contact with Portfolio Managers Clients may contact CWMS personnel during regular business hours to discuss the Program and their Program accounts. Therefore, no restrictions are placed on a client’s ability to contact or consult with CWMS. Clients are not provided the opportunity to contact and consult with External Managers. Item 9 – Additional Information Disciplinary Information A. Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events that would be material to a client’s evaluation of the adviser and the integrity of the adviser’s management. CWMS has no information applicable to this Item. B. Other Financial Industry Activities and Affiliations Registered Representative Activities Certain advisory persons of CWMS are registered representatives with PCS. PCS is a registered broker-dealer and member of FINRA. In this capacity, such representatives of CWMS offer securities or alternative investments and receive normal and customary fees or commissions as a result of these transactions. In addition, these individuals receive additional ongoing 12b- 1 fees for mutual fund purchases from the mutual fund company during the period that the client maintains the mutual fund investment. As a result of this relationship, PCS has access to certain confidential information (e.g., financial information, investment objectives, transactions and holdings) about clients, even if a client does not establish an account through PCS. If you would like a copy of the PCS privacy policy, please contact CWMS as described on the cover page of this brochure. Clients should be aware that the receipt of additional compensation itself creates an inherent conflict of interest, and may affect the judgment of these individuals when making recommendations. CWMS and PCS are separate, nonaffiliated entities. Nevertheless, to the extent that a CWMS representative recommends the purchase of securities or other investment products where the representative receives commissions for doing so, a conflict of interest exists because the representative is incentivized to make recommendations based on the compensation received 14  Cannon Wealth Management Services, LLC Wrap Fee Program Brochure rather than on a client’s needs. CWMS has adopted certain procedures designed to mitigate the effects of this conflict. As part of CWMS’ fiduciary duty to clients, CWMS and its representatives endeavor at all times to put the interests of clients first, and recommendations will only be made to the extent that they are reasonably believed to be in the best interests of clients. Additionally, the conflicts presented by this relationship are disclosed to clients through this brochure, client agreement and/or verbally prior to or at the time of entering into an Agreement. Clients are not obligated to implement recommended transactions through any CWMS representative or any particular broker-dealer. Clients have the option to purchase any recommended investment through broker-dealers other than PCS. CWMS clients should understand that lower fees and/or commissions for comparable services may be available from other broker-dealers. Insurance Agent Activities Advisory persons of CWMS are licensed as insurance professionals. Such persons earn commission-based compensation for selling insurance products to clients. Insurance commissions earned by advisory persons who are insurance professionals are separate from and in addition to CWMS’s advisory fee. This practice presents a conflict of interest as an advisory person who is an insurance professional has an incentive to recommend insurance products for the purpose of generating commissions rather than solely based on client needs. CWMS addresses this conflict through disclosure and strives to make recommendations which are in the best interests of its clients. Clients are under no obligation to purchase insurance products through any person affiliated with CWMS. CWMS clients should understand that lower fees and/or commissions for comparable services may be available from other insurance providers. Code of Ethics, Participation or Interest in Client Transactions and Personal Trading C. CWMS has a Code of Ethics (the “Code”) which requires CWMS’s employees (“supervised persons”) to comply with their legal obligations and fulfill the fiduciary duties owed to the Firm’s clients. Among other things, the Code of Ethics sets forth policies and procedures related to conflicts of interest, outside business activities, gifts and entertainment, compliance with insider trading laws and policies and procedures governing personal securities trading by supervised persons. Personal securities transactions of supervised persons present potential conflicts of interest with the price obtained in client securities transactions or the investment opportunity available to clients. The Code addresses these potential conflicts by prohibiting securities trades that would breach a fiduciary duty to a client and requiring, with certain exceptions, supervised persons to report their personal securities holdings and transactions to CWMS for review by the Firm’s Chief Compliance Officer. The Code also requires supervised persons to obtain pre-approval of certain investments, including initial public offerings and limited offerings. CWMS will provide a copy of the Code of Ethics to any client or prospective client upon request. Review of Accounts D. While Program accounts are monitored on an ongoing basis, CWMS’s investment adviser representatives seek to have at least one annual meeting with each client to conduct a formal review of the clients’ accounts. Program accounts are reviewed for consistency with the investment strategy and other parameters set forth for the account and to determine if any adjustments need to be made. 15  Cannon Wealth Management Services, LLC Wrap Fee Program Brochure Other Reviews and Triggering Factors In addition to the periodic reviews described above, reviews may be triggered by changes in a Program account holder’s personal, tax or financial status. Other events that may trigger a review of a Program account are material changes in market conditions as well as macroeconomic and company-specific events. Program clients are encouraged to notify CWMS of any changes in his/her personal financial situation that might affect his/her investment needs, objectives, or time horizon. Regular Reports Written brokerage statements are generated no less than quarterly and are sent directly from the qualified custodian. These reports list the account positions, activity in the account over the covered period, and other related information. Clients are also sent confirmations following each brokerage account transaction unless confirmations have been waived. CWMS may also determine to provide account statements and other reporting to clients on a periodic basis. CWMS also provides account reports during client meetings. Clients are urged to carefully review all custodial account statements and compare them to any statements and reports provided by CWMS. CWMS statements and reports may vary from custodial statements based on accounting procedures, reporting dates, or valuation methodologies of certain securities. E. Client Referrals and Other Compensation Client Referrals CWMS seeks to enter into agreements with individuals and organizations, some of whom may be affiliated or unaffiliated with CWMS for the referral of clients to us. All such agreements will be in writing and comply with the applicable state and federal regulations. If a client is introduced to CWMS by a solicitor, CWMS will pay that solicitor a fee in accordance with the applicable federal and state securities law requirements. While the specific terms of each agreement may differ, generally, the compensation will be based upon CWMS’s engagement of new clients and the retention of those clients and would be calculated using a varying percentage of the fees paid to CWMS by such clients until the account is closed by written authorization from the client. Any such fee shall be paid solely from CWMS’s fees, and shall not result in any additional charge to the client. As described above, the Program is only made available to Transition Clients. Therefore, any referred “new” clients of CWMS are provided investment management and other services pursuant to other programs and service models maintained by CWMS. Other Compensation As described above, CWMS requires that Program clients utilize Schwab as the custodian/broker- dealer for their Program account(s). In exchange for using or otherwise recommending the services of Schwab, CWMS may receive, without cost, computer software and related systems support that allows CWMS to monitor and service its clients’ accounts maintained with Schwab. Schwab also makes available to the Firm products and services that benefit the Firm but may not directly benefit the client or the client’s account. These products and services assist CWMS in managing and 16  Cannon Wealth Management Services, LLC Wrap Fee Program Brochure administering client accounts. They include investment research, both Schwab’s own and that of third parties. CWMS may use this research to service all or some substantial number of client accounts, including accounts not maintained at Schwab. In addition to investment research, Schwab also makes available software and other technology that: • provide access to client account data (such as duplicate trade confirmations and account statements); facilitate trade execution and allocate aggregated trade orders for multiple client accounts; facilitate payment of our fees from our clients’ accounts; and assist with back-office functions, recordkeeping, and client reporting. • • provide pricing and other market data; • • Schwab also offers other services intended to help us manage and further develop our business enterprise. These services include: educational conferences and events; technology, compliance, legal, and business consulting; access to employee benefits providers, human capital consultants, and insurance providers. • • • publications and conferences on practice management and business succession; and • In addition, CWMS receives financial support from Schwab up to capped dollar amount to be used toward qualifying marketing, technology, consulting and/or research expenses incurred by CWMS in registering and launching the operations of CWMS. This financial support is available to CWMS during the first 12 months from the start of CWMS clients having assets custodied at Schwab, and the ultimate amount payable by Schwab is dependent upon the amount of CWMS client assets custodied at Schwab. Furthermore, Schwab has agreed to reimburse account termination fees charged to CWMS clients by the former custodian of the clients’ accounts up to a capped dollar amount. This reimbursement is available during an initial 12 month period. Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors to provide the services to the Firm. Schwab may also discount or waive its fees for some of these services or pay all or a part of a third party’s fees. Schwab may also provide the Firm with other benefits such as occasional business entertainment of Firm personnel. The benefits received by CWMS through its participation in the Schwab custodial platform do not depend on the amount of brokerage transactions directed to Schwab. In addition, there is no corresponding commitment made by CWMS to Schwab to invest any specific amount or percentage of client assets in any specific mutual funds, securities or other investment products as a result of participation in the program. While as a fiduciary, we endeavor to act in our clients’ best interests, our requirement that Program clients maintain their assets in accounts at Schwab will be based in part on the benefit to CWMS of the availability of some of the foregoing products and services and not solely on the nature, cost or quality of custody and brokerage services provided by Schwab. The receipt of these benefits creates a potential conflict of interest and may indirectly influence CWMS’s choice of Schwab for custody and brokerage services. Financial Information F. CWMS is not required to disclose any financial information pursuant to this item due to the following: 17  Cannon Wealth Management Services, LLC Wrap Fee Program Brochure a) CWMS does not require or solicit the prepayment of more than $1,200 in fees six months or more in advance of rendering services; b) CWMS is unaware of any financial condition that is reasonably likely to impair its ability to meet its contractual commitments relating to its discretionary authority over certain client accounts; and c) CWMS has never been the subject of a bankruptcy petition. 26045977.2 18 

CANNON WEALTH MANAGEMENT SERVICES, LLC FORM ADV PART 2A BROCHURE Item 1 – Cover Page 2160 Country Club Road Winston Salem, NC 27104 336-231-6844 This brochure provides information about the qualifications and business practices of Cannon Wealth Management Services, LLC. If you have any questions regarding the contents of this brochure, please do not hesitate to contact our Chief Compliance Officer, Michelle McCarthy, by telephone at (513) 832-5447 or by email at michelle.mccarthy@dinsmorecomplianceservices.com. The information in this brochure has not been approved or verified by the United States Securities and Exchange Commission or by any state securities authority. Cannon Wealth Management Services, LLC is a registered investment adviser. Registration with the United States Securities and Exchange Commission or any state securities authority does not imply a certain level of skill or training. Additional information about Cannon Wealth Management Services, LLC is available on the SEC’s website at www.adviserinfo.sec.gov. January 30, 2026  Item 2 – Material Changes Form ADV Part 2A requires registered investment advisers to amend their brochure when information becomes materially inaccurate. If there are any material changes to an adviser’s disclosure brochure, the adviser is required to notify you and provide you with a description of the material changes. The last annual update of our Firm Brochure occurred on February 23, 2025. As part of this annual update, this Brochure was revised to reflect the following material changes: No material changes made  Item 3 - Table of Contents Item 1 – Cover Page ...................................................................................................................................... 1 Item 2 – Material Changes ............................................................................................................................ 2 Item 3 - Table of Contents ............................................................................................................................ 3 Item 4 - Advisory Business ........................................................................................................................... 5 A. Description of the Advisory Firm .................................................................................................... 5 B. Types of Advisory Services ............................................................................................................. 5 C. Client-Tailored Advisory Services .................................................................................................. 6 D. Information Received From Clients ................................................................................................. 6 E. Assets Under Management .............................................................................................................. 7 Item 5 - Fees and Compensation ................................................................................................................... 7 A. Financial Planning and Investment Management Services .............................................................. 7 B. Payment of Fees ............................................................................................................................... 9 C. Clients Responsible for Fees Charged by Financial Institutions and External Money Managers ... 9 D. Prepayment of Fees ........................................................................................................................ 10 E. Outside Compensation for the Sale of Securities or Other Investment Products to Clients .......... 10 Item 6 - Performance-Based Fees and Side-by-Side Management ............................................................. 10 Item 7 - Types of Clients ............................................................................................................................ 10 Item 8 - Methods of Analysis, Investment Strategies, and Risk of Loss .................................................... 10 A. Methods of Analysis and Risk of Loss .......................................................................................... 10 B. Material Risks Involved ................................................................................................................. 11 Item 9 – Disciplinary Information .............................................................................................................. 15 Item 10 – Other Financial Industry Activities and Affiliations .................................................................. 15 Item 11 – Code of Ethics, Participation or Interest in Client Transactions ................................................. 17 A. Description of Code of Ethics ........................................................................................................ 17 Item 12 – Brokerage Practices .................................................................................................................... 17 A. Factors Used to Select Custodians and/or Broker-Dealers ............................................................ 17 B. Trade Aggregation ......................................................................................................................... 21 Item 13 – Review of Accounts .................................................................................................................... 21 Item 14 – Client Referrals and Other Compensation .................................................................................. 22 A. Economic Benefits Provided by Third Parties for Advice Rendered to Clients ............................ 22 B. Compensation to Non-Supervised Persons for Client Referrals .................................................... 22 C. Other Compensation ...................................................................................................................... 22  Cannon Wealth Management Services Disclosure Brochure Item 15 – Custody ....................................................................................................................................... 23 Item 16 – Investment Discretion ................................................................................................................. 23 Item 17 – Voting Client Securities .............................................................................................................. 24 Item 18 – Financial Information ................................................................................................................. 24 4  Cannon Wealth Management Services Disclosure Brochure Item 4 - Advisory Business A. Description of the Advisory Firm Cannon Wealth Management Services, LLC (“CWMS” or the “Firm”) is a limited liability company organized in the State of North Carolina. CWMS is an investment advisory firm registered with the United States Securities and Exchange Commission (“SEC”). CWMS is owned by William Amburn, Matthew Hearn, Joseph Perkins and Raymond Wilcox. B. Types of Advisory Services CWMS provides personalized financial planning and discretionary and non-discretionary investment advisory services to individuals, including high net worth individuals, and entities, including, but not limited to, family offices, trusts, estates, private foundations, and qualified retirement plans. Investment Management Services CWMS offers investment management services on a discretionary basis and non-discretionary basis. All investment advice provided is customized to each client’s investment objectives and financial needs. The information provided by the client, together with any other information relating to the client’s overall financial circumstances, will be used by CWMS to determine the appropriate portfolio asset allocation and investment strategy for the client. Financial planning services also are provided, depending on the needs of the client. There are clients of CWMS who received advisory services from CWMS personnel while such personnel were investment adviser representatives of a non-affiliated investment adviser (the “Transition Clients”). Many of these Transition Clients receive investment management services through a wrap fee program (the “CWMS Wrap Fee Program”). The provision of investment management services through the CWMS Wrap Fee Program is limited to the Transition Clients. For additional information regarding the CWMS Wrap Fee Program refer to CWMS’s Form ADV Part 2A Appendix 1 – Wrap Fee Program Brochure. The securities utilized by CWMS for investment in client accounts consist of registered mutual funds and exchange traded funds (ETFs), but we will also invest in equity securities, corporate bonds, REITS, private funds/alternative investments and variable annuities, among others, if we determine such investments fit within a client’s objectives and are in the best interest of our clients. CWMS may further recommend to clients that all or a portion of their investment portfolio be managed on a discretionary basis by one or more unaffiliated money managers or investment platforms (“External Managers”). The client may be required to enter into a separate agreement with the External Manager(s), which will set forth the terms and conditions of the client’s engagement of the External Manager. CWMS generally renders services to the client relative to the discretionary selection of External Managers. CWMS also assists in establishing the client’s investment objectives for the assets managed by External Managers, monitors and reviews the account performance and defines any restrictions on the account. The investment management fees charged by the designated External Managers, together with the fees charged by the corresponding designated broker-dealer/custodian of the client’s assets, are exclusive of, and in addition to, the annual advisory fee charged by CWMS. 5  Cannon Wealth Management Services Disclosure Brochure Investment Management Services to Retirement Plans CWMS offers discretionary and non-discretionary advisory services to qualified plans, including 401k plans. These services include, depending upon the needs of the plan client, recommending, or for discretionary clients selecting, investment options for plans to offer to participants, ongoing monitoring of a plan’s investment options, assisting plan fiduciaries in creating and/or updating the plan’s written investment policy statements, working with plan service providers, and providing general investment education to plan participants. Financial Planning and Consulting Services CWMS offers personal comprehensive financial planning services to set forth goals, objectives and implementation strategies for the client over the long-term. Depending upon individual client requirements, the comprehensive financial plan will include recommendations for retirement planning, educational planning, estate planning, cash flow planning, tax planning and insurance needs and analysis. CWMS prepares and provides the financial planning client with a written comprehensive financial plan and performs quarterly, semi-annual or annual reviews of the plan with the client, dependent on the client’s needs in accordance with the financial planning agreement. In addition, CWMS provides financial planning services that are completed upon the delivery of the financial plan to the client. In such situations, CWMS does not provide any ongoing reviews of the client’s financial plan. Clients should notify us promptly anytime there is a change in their financial situation, goals, objectives, or needs and/or if there is any change to the financial information initially provided to us. Clients are under no obligation to implement any of the recommendations provided in their written financial plan. However, should a client decide to proceed with the implementation of the investment recommendations then the client can either have CWMS implement those recommendations or utilize the services of any investment adviser or broker-dealer of their choice. CWMS cannot provide any guarantees or promises that a client’s financial goals and objectives will be met. Note for IRA and Retirement Plan Clients: When CWMS provides investment advice to you regarding your retirement plan account or individual retirement account, CWMS is a fiduciary within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way CWMS makes money creates some conflicts with your interests, so CWMS operates under a special rule that requires CWMS to act in your best interest and not put CWMS’s interest ahead of yours. C. Client-Tailored Advisory Services Clients may impose reasonable restrictions on the management of their accounts if CWMS determines, in its sole discretion, that the conditions would not materially impact the performance of a management strategy or prove overly burdensome for CWMS’s management efforts. D. Information Received From Clients CWMS will not assume any responsibility for the accuracy or the information provided by clients. CWMS is not obligated to verify any information received from a client or other professionals (e.g., attorney, 6  Cannon Wealth Management Services Disclosure Brochure accountant) designated by a client, and CWMS is expressly authorized by the client to rely on such information provided. Under all circumstances, clients are responsible for promptly notifying CWMS in writing of any material changes to the client’s financial situation, investment objectives, time horizon, or risk tolerance. E. Assets Under Management As of December 31, 2025 CWMS had $245,163,421 in assets with $240,593,311 managed on a discretionary basis and $4,570,110 managed on a non-discretionary basis. Item 5 - Fees and Compensation CWMS charges fees based on a percentage of assets under management as well as fixed fees, depending on the particular types of services to be provided. The specific fees charged by CWMS for services provided will be set forth in each client’s Agreement. A. Financial Planning and Investment Management Services Fees for Financial Planning and Consulting Services Clients that are receiving financial planning services only are charged a fixed fee ranging up to $25,000, depending on the complexity of a client’s plan and services provided. For clients receiving ongoing financial planning services, initially, 25% of the annual fee is due upon entering into the agreement with the Firm and the remainder of the annual fee is charged monthly thereafter based on a calendar quarter. For financial planning services that are completed upon the delivery of the financial plan to the client, initially 25% of the fee is due upon entering the agreement with the Firm and the remainder of the fee is charged upon delivery of the completed financial plan. In addition, some financial planning clients may be subject to hourly fee rate charges, ranging up to $400, rather than a fixed fee. Actual fees charged are clearly outlined in the financial planning agreement and clients receive invoices reflecting the amount of the fee due and payable. Please refer to “Additional Information Regarding Fees” below for more detailed information regarding fees paid by CWMS clients. Fees for Investment Management Services CWMS charges an annual advisory fee that is agreed upon with each client and set forth in an agreement executed by CWMS and the client. If fixed, the advisory fee will be specified on the fee schedule as set forth in the agreement executed by CWMS and the client. If based on a percentage of the value of assets under management, the advisory fee for the initial month shall be paid, on a pro rata basis, in arrears, based on the average daily balance of the net billable assets under management at the end of such initial month. For subsequent months, the advisory fee shall be paid, in arrears, based on the average daily balance of the net billable assets under management at the end of that month, as provided by third-party sources, such as pricing services, custodians, fund administrators, and client-provided sources. Following is CWMS’s asset based fee schedule for Investment Management Services: 7  Cannon Wealth Management Services Disclosure Brochure FEE SCHEDULE Market Value of Assets up to $99,999 $100,000 to $249,999 $250,000 to $499,999 $500,000 to $999,999 $1,000,000 to $1,999,999 $2,000,000 to $2,999,999 $3,000,000 to $3,999,999 $4,000,000 to $4,999,999 $5,000,000 to $7,499,999 $7,500,000 to $9,999,999 $10,000,000 to $12,499,999 $12,500,000 to $14,999,999 $15,000,000 – no maximum Rate 1.800% 1.675% 1.550% 1.425% 1.300% 1.175% 1.050% 0.925% 0.800% 0.675% 0.550% 0.425% 0.300% Such fees are incremental and accordingly are charged on a “waterfall.” By way of example, a client with $499,999 in assets under management would be charged: 1.800% on the first $99,999; 1.675% on the next $149,999; and 1.550% on the remaining assets under management. Notwithstanding the foregoing, CWMS and the client may choose to negotiate an annual advisory fee that varies from the ranges and schedules set forth above. Factors upon which a different annual advisory fee may be based include, but are not limited to, the size and nature of the relationship, the services rendered, the nature and complexity of the products and investments involved, time commitments, and travel requirements. The advisory fee charged by the Firm will apply to all of the client’s assets under management, unless specifically excluded in the client agreement. The advisory fee may include the financial planning services described above. In addition, the Transition Clients have fee schedules that are a continuation of their fee schedules with the non-affiliate investment adviser through whom CWMS personnel previously provided investment advisory services. The fee schedules for the Transition Clients are different than the fee schedules and ranges set forth above, range up to an annualized fee of 1.80%, and may be applied in a different manner. Although CWMS believes that its fees are competitive, clients should understand that lower fees for comparable services may be available from other sources and firms. The investment advisory agreement between CWMS and the client may be terminated at will by either CWMS or the client upon written notice. CWMS does not impose termination fees when the client terminates the investment advisory relationship, except when agreed upon in advance. Additional Fees and Expenses Certain personnel of CWMS serve as Certified Public Accountants (namely through affiliate Cannon & Company LLP), and occasionally render services in this area. As a result, these 8  Cannon Wealth Management Services Disclosure Brochure personnel may charge normal and customary fees for services related to accounting and tax work. These fees or expenses are separate from fees charged for investment advisor services. B. Payment of Fees CWMS generally deducts its advisory fee from a client’s investment account(s) held at his/her custodian. Upon engaging CWMS to manage such account(s), a client grants CWMS this limited authority through a written instruction to the custodian of his/her account(s). The client is responsible for verifying the accuracy of the calculation of the advisory fee; the custodian will not determine whether the fee is accurate or properly calculated. See Section A herewith for further information on fee billing. A client may utilize the same procedure for financial planning or consulting fees if the client has investment accounts held at a custodian. Although clients generally are required to have their investment advisory fees deducted from their accounts, in some cases, CWMS will directly bill a client for investment advisory fees if it determines that such billing arrangement is appropriate given the circumstances. The custodian of the client’s accounts provides each client with a statement, at least quarterly, indicating separate line items for all amounts disbursed from the client's account(s), including any fees paid directly to CWMS. Clients may make additions to and withdrawals from their account at any time, subject to CWMS’s right to terminate an account. Additions may be in cash or securities provided that the Firm reserves the right to liquidate transferred securities or decline to accept particular securities into a client’s account. Clients may withdraw account assets at any time on notice to CWMS, subject to the usual and customary securities settlement procedures. However, the Firm generally designs its portfolios as long-term investments and the withdrawal of assets may impair the achievement of a client’s investment objectives. CWMS may consult with its clients about the options and implications of transferring securities. Clients are advised that when transferred securities are liquidated, they may be subject to transaction fees, short-term redemption fees, fees assessed at the mutual fund level (e.g. contingent deferred sales charges) and/or tax ramifications. C. Clients Responsible for Fees Charged by Financial Institutions and External Money Managers In connection with CWMS’s management of an account, a client will incur fees and/or expenses separate from and in addition to CWMS’s advisory fee. These additional fees may include transaction charges and the fees/expenses charged by any custodian, subadvisor, mutual fund, ETF, separate account manager (and the manager’s platform manager, if any), limited partnership, or other advisor, transfer taxes, odd lot differentials, exchange fees, interest charges, ADR processing fees, and any charges, taxes or other fees mandated by any federal, state or other applicable law, retirement plan account fees (where applicable), margin interest, brokerage commissions, mark-ups or mark-downs and other transaction-related costs, electronic fund and wire fees, and any other fees that reasonably may be borne by a brokerage account. For External Managers, clients should review each manager’s Form ADV 2A disclosure brochure and any contract they sign with the External Manager (in a dual contract relationship). The client is responsible for all such fees and expenses. Please see Item 12 of this brochure regarding brokerage practices. 9  Cannon Wealth Management Services Disclosure Brochure D. Prepayment of Fees As noted in Item 5(B) above, CWMS’s advisory fees generally are paid in arrears. If in any instance CWMS’s advisory or other fees are paid in advance, upon the termination of a client’s advisory relationship CWMS will issue a refund equal to any unearned management fee for the remainder of the billing period. The client may specify how he/she would like such refund issued (i.e., a check sent directly to the client or a check sent to the client’s custodian for deposit into his/her account). E. Outside Compensation for the Sale of Securities or Other Investment Products to Clients CWMS does not buy or sell securities and does not receive any compensation for securities transactions in any client account, other than the investment advisory fees noted above. However, as further described in Item 10, certain personnel of CWMS, in their individual capacities, are registered representatives of Private Client Services, LLC (“PCS”). In this capacity these individuals will engage in various types of securities or investment products transactions and will receive separate and typical compensation for doing so. In addition, representatives of CWMS, in their individual capacities, are also are licensed as insurance professionals. Such persons earn commission-based compensation for selling insurance products to clients. Item 6 - Performance-Based Fees and Side-by-Side Management CWMS does not charge performance-based fees or participate in side-by-side management. Performance-based fees are fees that are based on a share of a capital gains or capital appreciation of a client’s account. Side-by-side management refers to the practice of managing accounts that are charged performance-based fees while at the same time managing accounts that are not charged performance- based fees. CWMS’s fees are calculated as described in Item 5 above. Item 7 - Types of Clients CWMS offers investment advisory services to individuals, including high net worth individuals, families, family offices, trusts, businesses, charitable foundations, and retirement/profit-sharing plans. CWMS does not impose a minimum portfolio size or a minimum initial investment to open an account. However, CWMS does reserve the right to accept or decline a potential client for any reason in its sole discretion. Item 8 - Methods of Analysis, Investment Strategies, and Risk of Loss A. Methods of Analysis and Risk of Loss A primary step in CWMS’s investment strategy is getting to know the clients – to understand their financial condition, risk profile, investment goals, tax situation, liquidity constraints – and assemble a complete picture of their financial situation. To aid in this understanding, CWMS offers clients financial planning that is highly customized and tailored. This comprehensive approach is integral to the way that CWMS 10  Cannon Wealth Management Services Disclosure Brochure does business. Once CWMS has a true understanding of its clients’ needs and goals, the investment process can begin, and the Firm can recommend strategies and investments that it believes are aligned with the client’s goals and risk profile. CWMS primarily employs fundamental analysis methods in developing investment strategies for its clients. Research and analysis from CWMS is based on numerous sources, including third-party research materials and publicly-available materials, such as company annual reports, prospectuses, and press releases. CWMS generally employs a long-term investment strategy for its clients, as consistent with their financial goals. At times, the Firm may also buy and sell positions that are more short-term in nature, depending on the goals of the client and/or the fundamentals of the security, sector or asset class. Client portfolios with similar investment objectives and asset allocation goals may own different securities and investments. The client’s portfolio size, tax sensitivity, desire for simplicity, income needs, long-term wealth transfer objectives, time horizon and choice of custodian are all factors that influence CWMS’s investment recommendations. Investing in securities involves a risk of loss. A client can lose all or a substantial portion of his/her investment. A client should be willing to bear such a loss. Some investments are intended only for sophisticated investors and can involve a high degree of risk. B. Material Risks Involved Investing in securities involves a significant risk of loss which clients should be prepared to bear. CWMS’s investment recommendations are subject to various market, currency, economic, political and business risks, and such investment decisions will not always be profitable. Clients should be aware that there may be a loss or depreciation to the value of the client’s account. There can be no assurance that the client’s investment objectives will be obtained and no inference to the contrary should be made. Generally, the market value of equity stocks will fluctuate with market conditions, and small- stock prices generally will fluctuate more than large-stock prices. The market value of fixed income securities will generally fluctuate inversely with interest rates and other market conditions prior to maturity. Fixed income securities are obligations of the issuer to make payments of principal and/or interest on future dates, and include, among other securities: bonds, notes and debentures issued by corporations; debt securities issued or guaranteed by the U.S. government or one of its agencies or instrumentalities, or by a non-U.S. government or one of its agencies or instrumentalities; municipal securities; and mortgage-backed and asset-backed securities. These securities may pay fixed, variable, or floating rates of interest, and may include zero coupon obligations and inflation-linked fixed income securities. The value of longer duration fixed income securities will generally fluctuate more than shorter duration fixed income securities. Investments in overseas markets also pose special risks, including currency fluctuation and political risks, and it may be more volatile than that of a U.S. only investment. Such risks are generally intensified for investments in emerging markets. In addition, there is no assurance that a mutual fund or ETF will achieve its investment objective. Past performance of investments is no guarantee of future results. Additional risks involved in the securities recommended by CWMS include, among others: 11  Cannon Wealth Management Services Disclosure Brochure • Stock market risk, which is the chance that stock prices overall will decline. The market value of equity securities will generally fluctuate with market conditions. Stock markets tend to move in cycles, with periods of rising prices and periods of falling prices. Prices of equity securities tend to fluctuate over the short term as a result of factors affecting the individual companies, industries or the securities market as a whole. Equity securities generally have greater price volatility than fixed income securities. • • Sector risk, which is the chance that significant problems will affect a particular sector, or that returns from that sector will trail returns from the overall stock market. Daily fluctuations in specific market sectors are often more extreme than fluctuations in the overall market. Issuer risk, which is the risk that the value of a security will decline for reasons directly related to the issuer, such as management performance, financial leverage, and reduced demand for the issuer's goods or services. • Non-diversification risk, which is the risk of focusing investments in a small number of issuers, industries or foreign currencies, including being more susceptible to risks associated with a single economic, political or regulatory occurrence than a more diversified portfolio might be. • Value investing risk, which is the risk that value stocks not increase in price, not issue the anticipated stock dividends, or decline in price, either because the market fails to recognize the stock’s intrinsic value, or because the expected value was misgauged. If the market does not recognize that the securities are undervalued, the prices of those securities might not appreciate as anticipated. They also may decline in price even though in theory they are already undervalued. Value stocks are typically less volatile than growth stocks, but may lag behind growth stocks in an up market. • Smaller company risk, which is the risk that the value of securities issued by a smaller company will go up or down, sometimes rapidly and unpredictably as compared to more widely held securities. Investments in smaller companies are subject to greater levels of credit, market and issuer risk. • • Foreign (non-U.S.) investment risk, which is the risk that investing in foreign securities result in the portfolio experiencing more rapid and extreme changes in value than a portfolio that invests exclusively in securities of U.S. companies. Risks associated with investing in foreign securities include fluctuations in the exchange rates of foreign currencies that may affect the U.S. dollar value of a security, the possibility of substantial price volatility as a result of political and economic instability in the foreign country, less public information about issuers of securities, different securities regulation, different accounting, auditing and financial reporting standards and less liquidity than in the U.S. markets. Interest rate risk, which is the chance that prices of fixed income securities decline because of rising interest rates. Similarly, the income from fixed income securities may decline because of falling interest rates. • Credit risk, which is the chance that an issuer of a fixed income security will fail to pay interest and principal in a timely manner, or that negative perceptions of the issuer’s ability to make such payments will cause the price of that fixed income security to decline. • Exchange Traded Fund (ETF) risk, which is the risk of an investment in an ETF, including the possible loss of principal. ETFs typically trade on a securities exchange and the prices of their shares fluctuate throughout the day based on supply and demand, which may not correlate to their net asset values. Although ETF shares will be listed on an exchange, there can be no guarantee that an active trading market will develop or continue. Owning an ETF generally reflects the risks of owning the underlying securities it is designed to track. ETFs are also subject to secondary market trading risks. In addition, an ETF may not replicate 12  Cannon Wealth Management Services Disclosure Brochure exactly the performance of the index it seeks to track for a number of reasons, including transaction costs incurred by the ETF, the temporary unavailability of certain securities in the secondary market, or discrepancies between the ETF and the index with respect to weighting of securities or number of securities held. • Management risk, which is the risk that the investment techniques and risk analyses applied by CWMS may not produce the desired results and that legislative, regulatory, or tax developments, affect the investment techniques available to CWMS. There is no guarantee that a client’s investment objectives will be achieved. • • Real Estate risk, which is the risk that an investor’s investments in Real Estate Investment Trusts (“REITs”) or real estate-linked derivative instruments will subject the investor to risks similar to those associated with direct ownership of real estate, including losses from casualty or condemnation, and changes in local and general economic conditions, supply and demand, interest rates, zoning laws, regulatory limitations on rents, property taxes and operating expenses. An investment in REITs or real estate-linked derivative instruments subject the investor to management and tax risks. Investment Companies (“Mutual Funds”) risk, when an investor invests in mutual funds, the investor will bear additional expenses based on his/her pro rata share of the mutual fund’s operating expenses, including the management fees. The risk of owning a mutual fund generally reflects the risks of owning the underlying investments the mutual fund holds. • Commodity risk, generally commodity prices fluctuate for many reasons, including changes in market and economic conditions or political circumstances (especially of key energy-producing and consuming countries), the impact of weather on demand, levels of domestic production and imported commodities, energy conservation, domestic and foreign governmental regulation (agricultural, trade, fiscal, monetary and exchange control), international politics, policies of OPEC, taxation and the availability of local, intrastate and interstate transportation systems and the emotions of the marketplace. The risk of loss in trading commodities can be substantial. • Cybersecurity risk, which is the risk related to unauthorized access to the systems and networks of CWMS and its service providers. The computer systems, networks and devices used by CWMS and service providers to us and our clients to carry out routine business operations employ a variety of protections designed to prevent damage or interruption from computer viruses, network failures, computer and telecommunication failures, infiltration by unauthorized persons and security breaches. Despite the various protections utilized, systems, networks or devices potentially can be breached. A client could be negatively impacted as a result of a cybersecurity breach. Cybersecurity breaches can include unauthorized access to systems, networks or devices; infection from computer viruses or other malicious software code; and attacks that shut down, disable, slow or otherwise disrupt operations, business processes or website access or functionality. Cybersecurity breaches cause disruptions and impact business operations, potentially resulting in financial losses to a client; impediments to trading; the inability by us and other service providers to transact business; violations of applicable privacy and other laws; regulatory fines, penalties, reputational damage, reimbursement or other compensation costs, or other compliance costs; as well as the inadvertent release of confidential information. Similar adverse consequences could result from cybersecurity breaches affecting issues of securities in which a client invests; governmental and other regulatory authorities; exchange and other financial market operators, banks, brokers, dealers and other financial institutions; and other parties. In addition, substantial costs may be incurred by those entities in order to prevent any cybersecurity breaches in the future. • Alternative Investments / Private Funds risk, investing in alternative investments is speculative, not suitable for all clients, and intended for experienced and sophisticated investors who are willing 13  Cannon Wealth Management Services Disclosure Brochure to bear the high economic risks of the investment, which can include: • • • • • • • • • loss of all or a substantial portion of the investment due to leveraging, short-selling or other speculative investment practices; lack of liquidity in that there may be no secondary market for the investment and none expected to develop; volatility of returns; restrictions on transferring interests in the investment; potential lack of diversification and resulting higher risk due to concentration of trading authority when a single adviser is utilized; absence of information regarding valuations and pricing; delays in tax reporting; less regulation and higher fees than mutual funds; risks associated with the operations, personnel, and processes of the manager of the funds investing in alternative investments. • Closed-End Funds risk, Closed-end funds typically use a high degree of leverage. They may be diversified or non-diversified. Risks associated with closed-end fund investments include liquidity risk, credit risk, volatility and the risk of magnified losses resulting from the use of leverage. Additionally, closed-end funds may trade below their net asset value. • Structured Notes risk - • Complexity. Structured notes are complex financial instruments. Clients should understand the reference asset(s) or index(es) and determine how the note’s payoff structure incorporates such reference asset(s) or index(es) in calculating the note’s performance. This payoff calculation may include leverage multiplied on the performance of the reference asset or index, protection from losses should the reference asset or index produce negative returns, and fees. Structured notes may have complicated payoff structures that can make it difficult for clients to accurately assess their value, risk and potential for growth through the term of the structured note. Determining the performance of each note can be complex and this calculation can vary significantly from note to note depending on the structure. Notes can be structured in a wide variety of ways. Payoff structures can be leveraged, inverse, or inverse-leveraged, which may result in larger returns or losses. Clients should carefully read the prospectus for a structured note to fully understand how the payoff on a note will be calculated and discuss these issues with CWMS. • • Market risk. Some structured notes provide for the repayment of principal at maturity, which is often referred to as “principal protection.” This principal protection is subject to the credit risk of the issuing financial institution. Many structured notes do not offer this feature. For structured notes that do not offer principal protection, the performance of the linked asset or index may cause clients to lose some, or all, of their principal. Depending on the nature of the linked asset or index, the market risk of the structured note may include changes in equity or commodity prices, changes in interest rates or foreign exchange rates, and/or market volatility. Issuance price and note value. The price of a structured note at issuance will likely be higher than the fair value of the structured note on the date of issuance. Issuers now generally disclose an estimated value of the structured note on the cover page of the offering prospectus, allowing investors to gauge the difference between the issuer’s estimated value of the note and the issuance price. The estimated value of the notes is likely lower than the issuance price of the note to investors because issuers include the costs for selling, structuring and/or hedging the 14  Cannon Wealth Management Services Disclosure Brochure exposure on the note in the initial price of their notes. After issuance, structured notes may not be re-sold on a daily basis and thus may be difficult to value given their complexity. • Liquidity. The ability to trade or sell structured notes in a secondary market is often very limited, as structured notes (other than exchange-traded notes known as ETNs) are not listed for trading on securities exchanges. As a result, the only potential buyer for a structured note may be the issuing financial institution’s broker-dealer affiliate or the broker-dealer distributor of the structured note. In addition, issuers often specifically disclaim their intention to repurchase or make markets in the notes they issue. Clients should, therefore, be prepared to hold a structured note to its maturity date, or risk selling the note at a discount to its value at the time of sale. • Credit risk. Structured notes are unsecured debt obligations of the issuer, meaning that the issuer is obligated to make payments on the notes as promised. These promises, including any principal protection, are only as good as the financial health of the structured note issuer. If the structured note issuer defaults on these obligations, investors may lose some, or all, of the principal amount they invested in the structured notes as well as any other payments that may be due on the structured notes. There also are risks surrounding various insurance products that are recommended to CWMS clients from time to time. Such risks include, but are not limited to loss of premiums. Prior to purchasing any insurance product, clients should carefully read the policy and applicable disclosure documents. Clients are advised that they should only commit assets for management that can be invested for the long term, that volatility from investing can occur, and that all investing is subject to risk. CWMS does not guarantee the future performance of a client’s portfolio, as investing in securities involves the risk of loss that clients should be prepared to bear. Past performance of a security or a fund is not necessarily indicative of future performance or risk of loss. Use of External Managers CWMS may select certain External Managers to manage a portion of its clients’ assets. In these situations, the success of such recommendations relies to a great extent on the External Managers’ ability to successfully implement their investment strategies. In addition, CWMS generally may not have the ability to supervise the External Managers on a day-to-day basis. Item 9 – Disciplinary Information Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events that would be material to a client’s evaluation of the adviser and the integrity of the adviser’s management. CWMS has no information applicable to this Item. Item 10 – Other Financial Industry Activities and Affiliations Registered Representative Activities 15  Cannon Wealth Management Services Disclosure Brochure As mentioned above in Item 5, certain representatives of CWMS are also registered representatives with PCS. PCS is a registered broker-dealer and member of FINRA. In this capacity, such representatives of CWMS offer securities or alternative investments and receive normal and customary fees or commissions as a result of these transactions. In addition, these individuals receive additional ongoing 12b-1 fees for mutual fund purchases from the mutual fund company during the period that the client maintains the mutual fund investment. As a result of this relationship, PCS has access to certain confidential information (e.g., financial information, investment objectives, transactions and holdings) about clients, even if a client does not establish an account through PCS. If you would like a copy of the PCS privacy policy, please contact CWMS as described on the cover page of this brochure. Clients should be aware that the receipt of additional compensation itself creates an inherent conflict of interest, and may affect the judgment of these individuals when making recommendations. CWMS and PCS are separate, nonaffiliated entities. Nevertheless, to the extent that a CWMS representative recommends the purchase of securities or other investment products where the representative receives commissions for doing so, a conflict of interest exists because the representative is incentivized to make recommendations based on the compensation received rather than on a client’s needs. CWMS has adopted certain procedures designed to mitigate the effects of this conflict. As part of CWMS’ fiduciary duty to clients, CWMS and its representatives endeavor at all times to put the interests of clients first, and recommendations will only be made to the extent that they are reasonably believed to be in the best interests of clients. Additionally, the conflicts presented by this relationship are disclosed to clients through this brochure, client agreement and/or verbally prior to or at the time of entering into an Agreement. Clients are not obligated to implement recommended transactions through any CWMS representative or any particular broker-dealer. Clients have the option to purchase any recommended investment through broker-dealers other than PCS. CWMS clients should understand that lower fees and/or commissions for comparable services may be available from other broker-dealers. Licensed Insurance Agents Advisory persons of CWMS are licensed as insurance professionals. Such persons earn commission-based compensation for selling insurance products to clients. Insurance commissions earned by advisory persons who are insurance professionals are separate from and in addition to CWMS’advisory fee. This practice presents a conflict of interest as an advisory person who is an insurance professional has an incentive to recommend insurance products for the purpose of generating commissions rather than solely based on client needs. CWMS addresses this conflict through disclosure and strives to make recommendations which are in the best interests of its clients. Clients are under no obligation to purchase insurance products through any person affiliated with CWMS. CWMS’ clients should understand that lower fees and/or commissions for comparable services may be available from other insurance providers. Licensed Tax Professionals Cannon & Company, LLP is owned by Joseph Perkins and William Amburn, owners of Cannon Wealth Management Services, LLC. Cannon & Company specializes in preparing and filing individual and corporate tax returns for a fee based on forms and complexity. The service is not exclusinve to CWMS 16  Cannon Wealth Management Services Disclosure Brochure clients, nor must a client have an advisory account with CWMS. CWMS Clients are under no obligation to utilize Cannon & Company. Certain employees of CWMS are contract employees of Cannon & Company, and as a result a conflict of interest may exist to the extent that CWMS clients utilize the tax preparation and planning services as the owner of CWMS would directly benefit from the receipt of service fees paid by customers. Client data may be shared if the client has an advisory relationship with CWMS and utilizes Cannon & Company for their services. If clients do not utilize both services, their information is not shared between the groups. Recommendation of External Managers CWMS may recommend that clients use External Managers based on clients’ needs and suitability. CWMS does not receive separate compensation, directly or indirectly, from such External Managers for recommending that clients use their services. CWMS does not have any other business relationships with the recommended External Managers. Item 11 – Code of Ethics, Participation or Interest in Client Transactions A. Description of Code of Ethics CWMS has a Code of Ethics (the “Code”) which requires CWMS’s employees (“supervised persons”) to comply with their legal obligations and fulfill the fiduciary duties owed to the Firm’s clients. Among other things, the Code of Ethics sets forth policies and procedures related to conflicts of interest, outside business activities, gifts and entertainment, compliance with insider trading laws and policies and procedures governing personal securities trading by supervised persons. Personal securities transactions of supervised persons present potential conflicts of interest with the price obtained in client securities transactions or the investment opportunity available to clients. The Code addresses these potential conflicts by prohibiting securities trades that would breach a fiduciary duty to a client and requiring, with certain exceptions, supervised persons to report their personal securities holdings and transactions to CWMS for review by the Firm’s Chief Compliance Officer. The Code also requires supervised persons to obtain pre-approval of certain investments, including initial public offerings and limited offerings. CWMS will provide a copy of the Code of Ethics to any client or prospective client upon request. Item 12 – Brokerage Practices A. Factors Used to Select Custodians and/or Broker-Dealers CWMS generally recommends that its investment management clients utilize the custody and brokerage services of an unaffiliated broker/dealer custodians (a “BD/Custodian”) with which CWMS has an 17  Cannon Wealth Management Services Disclosure Brochure institutional relationship. Currently, this includes Charles Schwab & Co., Inc. (“Schwab”), a FINRA- registered broker-dealer, member SIPC, which is a “qualified custodian” as that term is described in Rule 206(4)-2 of the Advisers Act. Each BD/Custodian provides custody of securities, trade execution, and clearance and settlement of transactions placed on behalf of clients by CWMS. If your accounts are custodied at Schwab, Schwab will hold your assets in a brokerage account and buy and sell securities when we instruct them to. Clients will pay fees to Schwab for custody and the execution of securities transactions in their accounts. In making BD/Custodian recommendations, CWMS will consider a number of judgmental factors, including, without limitation: 1) clearance and settlement capabilities; 2) quality of confirmations and account statements; 3) the ability of the BD/Custodian to settle the trade promptly and accurately; 4) the financial standing, reputation and integrity of the BD/Custodian; 5) the BD/Custodian’s access to markets, research capabilities, market knowledge, and any “value added” characteristics; 6) CWMS’s past experience with the BD/Custodian; and 7) CWMS’s past experience with similar trades. Recognizing the value of these factors, clients may pay a brokerage commission in excess of that which another broker might have charged for effecting the same transaction. In exchange for using the services of Schwab, CWMS may receive, without cost, computer software and related systems support that allows CWMS to monitor and service its clients’ accounts maintained with Schwab. Schwab also makes available to the Firm products and services that benefit the Firm but may not directly benefit the client or the client’s account. These products and services assist CWMS in managing and administering client accounts. They include investment research, both Schwab’s own and that of third parties. CWMS may use this research to service all or some substantial number of client accounts, including accounts not maintained at Schwab. In addition to investment research, Schwab also makes available software and other technology that: • provide access to client account data (such as duplicate trade confirmations and account statements); facilitate trade execution and allocate aggregated trade orders for multiple client accounts; facilitate payment of our fees from our clients’ accounts; and assist with back-office functions, recordkeeping, and client reporting. • • provide pricing and other market data; • • Schwab also offers other services intended to help us manage and further develop our business enterprise. These services include: educational conferences and events; technology, compliance, legal, and business consulting; access to employee benefits providers, human capital consultants, and insurance providers. • • • publications and conferences on practice management and business succession; and • In addition, CWMS receives financial support from Schwab up to capped dollar amount to be used toward qualifying marketing, technology, consulting and/or research expenses incurred by CWMS in registering and launching the operations of CWMS. This financial support is available to CWMS during the first 12 18  Cannon Wealth Management Services Disclosure Brochure months from the start of CWMS clients having assets custodied at Schwab, and the ultimate amount payable by Schwab is dependent upon the amount of CWMS client assets custodied at Schwab. Furthermore, Schwab has agreed to reimburse account termination fees charged to CWMS clients by the former custodian of the clients’ accounts up to a capped dollar amount. This reimbursement is available during an initial 12 month period. Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors to provide the services to the Firm. Schwab may also discount or waive its fees for some of these services or pay all or a part of a third party’s fees. Schwab may also provide the Firm with other benefits such as occasional business entertainment of Firm personnel. The benefits received by CWMS through its participation in the Schwab custodial platform do not depend on the amount of brokerage transactions directed to Schwab. In addition, there is no corresponding commitment made by CWMS to Schwab to invest any specific amount or percentage of client assets in any specific mutual funds, securities or other investment products as a result of participation in the program. While as a fiduciary, we endeavor to act in our clients’ best interests, our recommendation that clients maintain their assets in accounts at Schwab will be based in part on the benefit to CWMS of the availability of some of the foregoing products and services and not solely on the nature, cost or quality of custody and brokerage services provided by Schwab. The receipt of these benefits creates a potential conflict of interest and may indirectly influence CWMS’s choice of Schwab for custody and brokerage services. CWMS will periodically review its arrangements with the BD/Custodians and other broker-dealers against other possible arrangements in the marketplace as it strives to achieve best execution on behalf of its clients. In seeking best execution, the determinative factor is not the lowest possible cost, but whether the transaction represents the best qualitative execution, taking into consideration the full range of a broker- dealer’s services, including, but not limited to, the following: • • • • • a broker-dealer’s trading expertise, including its ability to complete trades, execute and settle difficult trades, obtain liquidity to minimize market impact and accommodate unusual market conditions, maintain anonymity, and account for its trade errors and correct them in a satisfactory manner; a broker-dealer’s infrastructure, including order-entry systems, adequate lines of communication, timely order execution reports, an efficient and accurate clearance and settlement process, and capacity to accommodate unusual trading volume; a broker-dealer’s ability to minimize total trading costs while maintaining its financial health, such as whether a broker-dealer can maintain and commit adequate capital when necessary to complete trades, respond during volatile market periods, and minimize the number of incomplete trades; a broker-dealer’s ability to provide research and execution services, including advice as to the value or advisability of investing in or selling securities, analyses and reports concerning such matters as companies, industries, economic trends and political factors, or services incidental to executing securities trades, including clearance, settlement and custody; and a broker-dealer’s ability to provide services to accommodate special transaction needs, such as the broker-dealer’s ability to execute and account for client-directed arrangements 19  Cannon Wealth Management Services Disclosure Brochure and soft dollar arrangements, participate in underwriting syndicates, and obtain initial public offering shares. CWMS’s clients may utilize qualified custodians other than Schwab for certain accounts and assets, particularly where clients have a previous relationship with such qualified custodians. Brokerage Referrals CWMS does not select or recommend BD/Custodians based solely on whether or not it may receive client referrals from a BD/Custodian or third party. Client-Directed Brokerage Generally, in the absence of specific instructions to the contrary, for brokerage accounts that clients engage CWMS to manage on a discretionary basis, CWMS has full discretion with respect to securities transactions placed in the accounts. This discretion includes the authority, without prior notice to the client, to buy and sell securities for the client’s account and establish and affect securities transactions through the BD/Custodian of the client’s account or other broker-dealers selected by CWMS. In selecting a broker- dealer to execute a client’s securities transactions, CWMS seeks prompt execution of orders at favorable prices. A client, however, may instruct CWMS to custody his/her account at a specific broker-dealer and/or direct some or all of his/her brokerage transactions to a specific broker-dealer. In directing brokerage transactions, a client should consider whether the commission expenses, execution, clearance, settlement capabilities, and custodian fees, if any, are comparable to those that would result if CWMS exercised its discretion in selecting the broker-dealer to execute the transactions. Directing brokerage to a particular broker-dealer may involve the following disadvantages to a directed brokerage client: • CWMS’s ability to negotiate commission rates and other terms on behalf of such clients • could be impaired; such clients could be denied the benefit of CWMS’s experience in selecting broker-dealers that are able to efficiently execute difficult trades; • opportunities to obtain lower transaction costs and better prices by aggregating (batching) • the client’s orders with orders for other clients could be limited; and the client could receive less favorable prices on securities transactions because CWMS may place transaction orders for directed brokerage clients after placing batched transaction orders for other clients. In addition to accounts managed by CWMS on a discretionary basis where the client has directed the brokerage of his/her account(s), certain institutional accounts may be managed by CWMS on a non- discretionary basis and are held at custodians selected by the institutional client. The decision to use a particular custodian and/or broker-dealer generally resides with the institutional client. CWMS endeavors to understand the trading and execution capabilities of any such custodian and/or broker-dealer, as well as its costs and fees. CWMS may assist the institutional client in facilitating trading and other instructions to the custodian and/or broker-dealer in carrying out CWMS’s investment recommendations. 20  Cannon Wealth Management Services Disclosure Brochure Trade Errors CWMS’s goal is to execute trades seamlessly and in the best interests of the client. In the event a trade error occurs, CWMS endeavors to identify the error in a timely manner, correct the error so that the client’s account is in the position it would have been had the error not occurred, and, after evaluating the error, assess what action(s) might be necessary to prevent a recurrence of similar errors in the future. Trade errors generally are corrected through the use of a “trade error” account or similar account at Schwab, or another BD, as the case may be. In the event an error is made in a client account custodied elsewhere, CWMS works directly with the broker in question to take corrective action. In all cases, CWMS will take the appropriate measures to return the client’s account to its intended position. B. Trade Aggregation To the extent that the Firm determines to aggregate client orders for the purchase or sale of securities, including securities in which the Firm’s supervised persons may invest, the Firm will generally do so in a fair equitable manner in accordance with applicable rules promulgated under the Advisers Act and guidance provided by the staff of the SEC and consistent with policies and procedures established by the Firm. Item 13 – Review of Accounts A. Periodic Reviews Financial Planning and Consulting Services Account Reviews Upon completion of the initial financial plan, ongoing annual review services are established, if provided for in the client agreement. Generally, we meet with our clients on an annual basis; however, more frequent reviews are not uncommon. The nature of the annual review is to evaluate the client’s progress from the previous year based on their goals and objectives. CWMS will collaborate with the client to update their financial information (i.e. insurance, investments, assets, income and expenses) and craft their yearly financial planning reports. Financial planning reports are written and may consist of a net worth statement, cash flow statement, estimated tax projections, education analysis, retirement analysis, insurance needs analysis, estate tax calculation, and an investment analysis. Reviews are conducted by an advisor of CWMS who is appropriately licensed to provide financial planning services. In addition, CWMS provides financial planning services that are completed upon the delivery of the financial plan to the client. In such situations, CWMS does not provide any ongoing reviews of the client’s financial plan. Investment Management Account Reviews While investment management accounts are monitored on an ongoing basis, CWMS’s investment adviser representatives seek to have at least one annual meeting with each client to conduct a formal review of the clients’ accounts. Accounts are reviewed for consistency with the investment strategy and other parameters set forth for the account and to determine if any adjustments need to be made. B. Other Reviews and Triggering Factors In addition to the periodic reviews described above, reviews may be triggered by changes in an account holder’s personal, tax or financial status. Other events that may trigger a review of an account are material changes in market conditions as well as macroeconomic and company- specific events. Clients 21  Cannon Wealth Management Services Disclosure Brochure are encouraged to notify CWMS of any changes in his/her personal financial situation that might affect his/her investment needs, objectives, or time horizon. C. Regular Reports Written brokerage statements are generated no less than quarterly and are sent directly from the qualified custodian. These reports list the account positions, activity in the account over the covered period, and other related information. Clients are also sent confirmations following each brokerage account transaction unless confirmations have been waived. CWMS may also determine to provide account statements and other reporting to clients on a periodic basis. CWMS also provides account reports during client meetings. Clients are urged to carefully review all custodial account statements and compare them to any statements and reports provided by CWMS. CWMS statements and reports may vary from custodial statements based on accounting procedures, reporting dates, or valuation methodologies of certain securities. Item 14 – Client Referrals and Other Compensation A. Economic Benefits Provided by Third Parties for Advice Rendered to Clients CWMS does not receive benefits from third parties for providing investment advice to clients. B. Compensation to Non-Supervised Persons for Client Referrals CWMS seeks to enter into agreements with individuals and organizations, some of whom may be affiliated or unaffiliated with CWMS for the referral of clients to us. All such agreements will be in writing and comply with the applicable state and federal regulations. If a client is introduced to CWMS by a solicitor, CWMS will pay that solicitor a fee in accordance with the applicable federal and state securities law requirements. While the specific terms of each agreement may differ, generally, the compensation will be based upon CWMS’s engagement of new clients and the retention of those clients and would be calculated using a varying percentage of the fees paid to CWMS by such clients until the account is closed by written authorization from the client. Any such fee shall be paid solely from CWMS’s fees, and shall not result in any additional charge to the client. Each prospective client who is referred to CWMS under such an arrangement will receive disclosure in accordance with the requirements of Rule 206(4)-1 under the Advisers Act. In any case, applicable state laws may require these persons to become licensed either as representatives of CWMS or as an independent investment adviser. C. Other Compensation 22  Cannon Wealth Management Services Disclosure Brochure As noted above in Item 10, certain personnel of CWMS who engage in accounting and tax activities, are also also contract employees of Cannon & Company, LLP. See Item 10 for information regarding these individual activites. Item 15 – Custody All clients must utilize a “qualified custodian” as detailed in Item 12. Clients are required to engage the custodian to retain their funds and securities and direct CWMS to utilize the custodian for the client’s securities transactions. CWMS’s agreement with clients and/or the clients’ separate agreements with the B/D Custodian may authorize CWMS through such BD/Custodian to debit the clients’ accounts for the amount of CWMS’s fee and to directly remit that fee to CWMS in accordance with applicable custody rules. The BD/Custodian recommended by CWMS has agreed to send a statement to the client, at least quarterly, indicating all amounts disbursed from the account including the amount of management fees paid directly to CWMS. CWMS encourages clients to review the official statements provided by the custodian, and to compare such statements with any reports or other statements received from CWMS. For more information about custodians and brokerage practices, see “Item 12 - Brokerage Practices.” CWMS is also deemed to have constructive custody over those client accounts where it is able to deduct fees directly from the account. Additionally, certain clients have signed, and can in the future, sign a Standing Letter of Authorization (SLOA) that gives the firm the authority to transfer funds to a third‐party as directed by the client in the SLOA. In these cases, the Firm has constructive custody of those assets. Firms with custody must take the following steps: 1. Ensure clients’ managed assets are maintained by a qualified custodian; 2. Have a reasonable belief, after due inquiry, that the qualified custodian will deliver an account statement directly to the client at least quarterly; 3. Confirm that account statements from the custodian contain all transactions that took place in the client’s account during the period covered and reflect the deduction of advisory fees; and 4. Obtain a surprise audit by an independent accountant on the clients’ accounts for which the advisory firm is deemed to have custody. However, the rules governing the direct debit of client fees and SLOAs exempts the Firm from the surprise audit rules if certain conditions (in addition to steps 1 through 3 above) are met. Those conditions are as follows: 1. When debiting fees from client accounts, the firm must receive written authorization from clients permitting advisory fees to be deducted from the client’s account. 2. In the case of SLOAs, the Firm must: (i) confirm that the name and address of the third party is included in the SLOA, (ii) document that the third‐party receiving the transfer is not related to the firm, and (ii) ensure that certain requirements are being performed by the qualified custodian. Item 16 – Investment Discretion Clients have the option of providing CWMS with investment discretion on their behalf, pursuant to a grant of a limited power of attorney contained in CWMS’s client agreement. By granting CWMS investment discretion, a client authorizes CWMS to direct securities transactions and determine which securities are bought and sold, the total amount to be bought and sold, and the costs at which the transactions will be effected. Clients may impose reasonable limitations in the form of specific constraints on any of these 23  Cannon Wealth Management Services Disclosure Brochure areas of discretion with the consent and written acknowledgement of CWMS if CWMS determines, in its sole discretion, that the conditions would not materially impact the performance of a management strategy or prove overly burdensome for CWMS. See also Item 4(C), Client-Tailored Advisory Services. Item 17 – Voting Client Securities CWMS does not accept the authority to and does not vote proxies on behalf of clients. Clients retain the responsibility for receiving and voting proxies for all and any securities maintained in client portfolios. Item 18 – Financial Information CWMS is not required to disclose any financial information pursuant to this item due to the following: a) CWMS does not require or solicit the prepayment of more than $1,200 in fees six months or more in advance of rendering services; b) CWMS is unaware of any financial condition that is reasonably likely to impair its ability to meet its contractual commitments relating to its discretionary authority over certain client accounts; and c) CWMS has never been the subject of a bankruptcy petition. 24