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I T E M 1 – C O V E R P A G E
8050 Rowan Road, Suite 401
Cranberry Twp., PA 16066
P: 724-658-4211
2656 Ellwood Rd, Suite 114
New Castle, PA 16101
6715 Tippecanoe Road, B-201-202
Canfield, OH 44406
P: 330-533-2174
Form ADV Part 2A Brochure
July 1, 2025
This brochure provides information about the qualifications and business practices of Capital A Wealth
Management, LLC, (“Capital A”). If you have any questions about the contents of this brochure, please contact us
at 724-658-4211. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission (“SEC”) or by any state securities authority. Capital A is a Registered
Investment Advisor. Registration as an Investment Advisor with the United States Securities and Exchange
Commission or any state securities authority does not imply a certain level of skill or training.
Additional information about Capital A is available on the SEC’s website at www.adviserinfo.sec.gov. You can
search this site by a unique identifying number, known as an IARD number. The IARD number for Capital A is CRD
#328863.
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I T E M 2 - M A T E R I A L C H A N G E S
MATERIAL CHANGES SINCE THE LAST ANNUAL UPDATE
Capital A Wealth Management, LLC was established as a new Registered Investment Advisor in October
2023 with the Securities and Exchange Commission (“SEC”), under the rules and regulations of the US
Investment Advisers Act of 1940, as amended (the "Advisers Act"). Capital A will provide updates to this
document annually within 120 days of the close of the fiscal year, or more frequently in the event of
material changes.
The following material changes have occurred since our previous annual amendment filing, dated February
14, 2025:
• Brandon Domenick is Chief Compliance Officer of the firm.
• The firm added the office location: 2656 Ellwood Road, Suite 114 New Castle, PA 16101.
• 8050 Rowan Road, Suite 401 Cranberry, Twp. Cranberry Twp., PA 16101 serves as the
firm’s headquarters.
ANNUAL UPDATE
The Material Changes section of this brochure will be updated annually or when material changes occur
since the previous release of the Firm Brochure. Each year, we will ensure that you receive a summary of
any material changes to this and subsequent brochures by April 30th. We will further provide you with
our most recent brochure at any time at your request, without charge. You may request a brochure by
contacting us at 724-658-4211.
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I T E M 3 - T A B L E O F C O N T E N T S
Item 1 – Cover Page .................................................................................................................................................................................... 1
Item 2-Material Changes .......................................................................................................................................................................... 2
Item 3- Table of Contents......................................................................................................................................................................... 3
Item 4- Advisory Business ........................................................................................................................................................................ 4
Item 5- Fees and Compensation ......................................................................................................................................................... 10
Item 6- Performance-Based Fees and Side-By-Side Management...................................................................................... 13
Item 7 - Types of Clients ........................................................................................................................................................................ 13
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss ............................................................................ 13
Item 9-Disciplinary Information ......................................................................................................................................................... 18
Item 10-Other Financial Industry Activities and Affiliations ................................................................................................ 19
Item 11- Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ................... 22
Item 12-Brokerage Practices ............................................................................................................................................................. 22
Item 13-Review of Accounts ............................................................................................................................................................. 25
Item 14-Client Referrals and Other Compensation ......................................................................................................... 26
Item 15 -Custody ................................................................................................................................................................................... 27
Item 16- Discretion ............................................................................................................................................................................... 28
Item 17-Voting Client Securities ................................................................................................................................................. 28
Item 18- Financial Information ...................................................................................................................................................... 28
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I T E M 4 - A D V I S O R Y B U S I N E S S
This Disclosure document is being offered to you by Capital A Wealth Management, LLC (“Firm” or “Capital A”)
about the investment advisory services we provide. It discloses information about our services and the way those
services are made available to you, the client.
We are an investment management firm located in New Castle, PA. Capital A was registered with the SEC in
November 2023. David Domenick, Sr., David Domenick, Jr., Brandon Domenick, and Joseph Palimino are the
owners of the Firm. Brandon Domenick is Chief Compliance Officer of the firm.
We are committed to helping clients build, manage, and preserve their wealth, and to provide guidance that helps
clients to achieve their stated financial goals. We specialize in retirement investing and income generation. We
will offer an initial complimentary meeting upon our discretion; however, investment advisory services are
initiated only after you and Capital A execute an Investment Management Agreement. Certain individuals of the
firm may market their investment advisory services under the marketing name of Kiefer Financial Services.
INVESTMENT MANAGEMENT SERVICES
We manage advisory accounts on a discretionary basis. Once we determine a client’s profile, income need, and
investment plan, we execute the day-to- day transactions with or without prior consent, depending on the client’s
agreement with our firm. Account supervision is guided by the client’s written profile and investment plan. We
may accept accounts with certain restrictions if circumstances warrant. We primarily allocate client assets among
various mutual funds, exchange-traded funds (“ETFs”), cash, and individual debt (bonds) and equity securities in
accordance with their stated investment objectives. In some cases, our Firm does utilize pre-built portfolios for
clients based on their risk tolerance and time horizon.
In personal discussions with clients, we determine their objectives, time horizons, risk tolerance and liquidity and
income needs. As appropriate, we also review their prior investment history, as well as family composition and
background. Based on client needs, we develop the client’s personal profile and investment plan. We then create
and manage the client’s investments based on that policy and plan. It is the client’s obligation to notify us
immediately if circumstances have changed with respect to their goals and income needs.
As determined through our Firm’s initial due diligence with the client, we will determine if clients are seeking an
actively managed investment strategy for their account(s). Our Firm will provide ongoing investment review and
management services. This approach requires us to periodically review client portfolios.
With our discretionary relationship, we will make changes to the portfolio, as we deem appropriate, to meet your
financial objectives. We trade these portfolios based on the combination of our market views and your objectives,
using our investment philosophy and strategies as described in Item 8 of this Brochure. We tailor our advisory
services to meet the needs of our clients and seek to ensure that your portfolio is managed in a manner consistent
with those needs and objectives. You will have the ability to leave standing instructions with us to refrain from
investing in particular industries or invest in limited amounts of securities.
You are advised and are expected to understand that our past performance is not a guarantee of future results.
Certain market and economic risks exist that adversely affect an account’s performance. This could result in
capital losses in your account.
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USE OF MODEL MANAGERS AND PLATFORM PROVIDER
The determination to use a particular model or models is based on each client’s individual investment goals,
objectives and mandates. Our Firm has entered into an agreement with AE Wealth Management, LLC (“AEWM”),
an SEC registered investment adviser, to provide asset management services that include:
• model money managers
• portfolio managers
• strategists.
As part of the AEWM program, Clients provide our Firm and AEWM discretion to select third party, non-affiliated
investment managers (“Model Managers”) to design and manage model portfolios.
Capital A has access to AEWM’s reporting systems, client relationship management systems and workflow
systems to assist clients to establish an advisory account. Due to this arrangement, AEWM will have access to
client information, but AEWM will not serve as an investment advisor to our clients. Capital A and AEWM are
non-affiliated companies. AEWM charges our Firm an annual fee for each account administered by AEWM. The
annual fee is paid from the portion of the management fee retained by us. Clients receive continuous investment
advice based on investment objective, risk profile and time-horizon. While investment strategies and
recommendations are tailored to the individual needs of each client, they consist of an asset allocation consistent
as outlined in Item 8 of this Brochure.
We will not enter into an investment adviser relationship with a prospective client whose investment objectives
are considered incompatible with our investment philosophy or strategies or where the prospective client seeks
to impose unduly restrictive investment guidelines. However, Clients have the ability to impose reasonable
restrictions on the management of their accounts, including the ability to instruct the firm not to purchase certain
securities.
We do have limited authority to direct the Custodians to deduct our investment advisory fees from accounts, but
only with the appropriate written authorization from clients.
Clients may engage us to advise on certain investment products that are not maintained at our Firm’s
recommended custodian, such as variable life insurance, annuity contracts, and assets held in employer sponsored
retirement plans. Where appropriate, we provide advice about any type of held away account that is part of a client
portfolio.
You are advised and are expected to understand that our past performance is not a guarantee of future results.
Certain market and economic risks exist that adversely affect an account’s performance. This could result in capital
losses in your account.
FINANCIAL PLANNING SERVICES
We include financial planning services as part of our investment management engagement. However, if requested,
we offer standalone financial planning services. Through the financial planning process, our team strives to engage
our clients in conversations around the family’s goals, objectives, priorities, vision, and legacy – both for the near
term as well as for future generations. With the unique goals and circumstances of each family in mind, our team
will offer financial planning ideas and strategies to address the client’s holistic financial picture, including estate,
income tax (Capital A is not a tax services Firm and you should always consult a tax professional), charitable, cash
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flow, wealth transfer, and family legacy objectives. Our team partners with our client’s other advisors (CPAs,
Enrolled Agents, Estate Attorneys, Insurance Brokers, etc.) to ensure a coordinated effort of all parties toward the
client’s stated goals. Such services include various reports on specific goals and objectives or general investment
and/or planning recommendations, guidance to outside assets, and periodic updates.
Our specific services in preparing your plan may include:
PERSONAL: We can review family records, budgeting, personal liability, estate information and
financial goals.
TAX & CASH FLOW: We can analyze the client's income tax and spending and planning for past,
current and future years; then illustrate the impact of various investments on the client's current
income tax and future tax liability. Keep in mind, Capital A is not a tax services Firm and clients should
consult a tax professional for specific tax questions and advice.
INVESTMENTS: We can analyze investment alternatives and their effect on the client's portfolio.
INSURANCE: We can review existing policies to ensure proper coverage for life, health, disability,
long-term care, liability, home and automobile.
RETIREMENT: We can analyze current strategies and investment plans to help the client achieve his
or her retirement goals.
DEATH & DISABILITY: We can review the client's cash needs at death, income needs of surviving
dependents, estate planning and disability income.
ESTATE: Some personnel that are appropriately licensed can assist the client in assessing and
developing long-term strategies, including as appropriate, living trusts, wills, review estate tax,
powers of attorney, asset protection plans, nursing homes, Medicaid and elder law.
A written evaluation of each client's initial situation or Financial Plan is provided to the client. Our financial
planning and consulting services do not involve implementing any transaction on your behalf or the active and
ongoing monitoring or management of your investments or accounts. Clients have the sole responsibility for
determining whether to implement our financial planning and consulting recommendations. To the extent that
the client would like to implement any of our investment recommendations through Capital A or retain us to
actively monitor and manage your investments, the client must execute a separate written investment advisory
services agreement with Capital A.
If requested by client, a written financial plan is presented to the client within three (3) months of the contract
date, provided that all information needed to prepare the written financial plan has been accurately and promptly
provided by the client.
TAX PLANNING & PREPARATION SERVICES
Our firm’s affiliated entity, Capital A Tax Solutions LLC, offers tax planning and preparation for individuals and
business owners. These services are provided to the client for a separate fee and separate agreement directly with
Capital A Tax Solutions, LLC. The accounting services performed by these tax professionals will be separate and
distinct from our investment advisory services.
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TYPES OF RETIREMENT PLAN SERVICES
Our Firm offers (1) Discretionary Investment Management Services, (2) Non-Discretionary Investment Advisory
Services and/or (3) Retirement Plan Consulting Services to employer-sponsored retirement plans and their
participants. Depending on the type of Plan and the specific arrangement with the Sponsor, we may provide one
or more of these services. Prior to being engaged by the Sponsor, we will provide a copy of this Form ADV Part 2A
along with a copy of our Privacy Policy and Plan Sponsor Investment Management Agreement ("Agreement") that
contains the information required under Sec. 408(b)(2) of the Employee Retirement Income Security Act
("ERISA") as applicable.
The Agreement authorizes our Investment Advisor Representatives ("IARs") to deliver one or more of the
following services:
Discretionary Investment Management Services
These services are designed to allow the Plan fiduciary to delegate responsibility for managing, acquiring and
disposing of Plan assets that meet the requirements of the Employee Retirement Income Security Act of 1974
("ERISA"). We will perform these investment management services through our IARs and charge fees as described
in this Form ADV and the Agreement. If the Plan is subject to ERISA, we will perform these services as an
“investment manager” as defined under ERISA Section 3(38) and as a “fiduciary” to the Plan as defined under
ERISA Section 3(21). Our Firm will review with Sponsor the investment objectives, risk tolerance and goals of the
Plan and provide to Sponsor an Investment Policy Statement (“IPS”) that contains criteria from which we will
select, monitor and replace the Plan's designated investments. Once approved by Sponsor, our Firm will review
the investment options available to the Plan and will select the Plan's investment options in accordance with the
criteria set forth in the IPS. On a periodic basis, we will monitor and evaluate the plan investments and replace any
that no longer meet the IPS criteria.
Non-Discretionary Investment Management Services
These services are designed to allow the Sponsor to retain full discretionary authority or control over assets of the
Plan. We will solely be making recommendations to the Sponsor. We will perform these Non-Discretionary
investment advisory services through our IARs and charge fees as described in this Form ADV and the Agreement.
If the Plan is covered by ERISA, we will perform these investment advisory services to the Plan as a "fiduciary"
defined under ERISA Section 3(21). Our Firm will review with Sponsor the investment objectives, risk tolerance
and goals of the Plan. If the Plan does not have an IPS, we will provide recommendations to Sponsor to assist with
establishing an IPS. If the Plan has an existing IPS, our Firm will review it for consistency with the Plan's objectives.
If the IPS does not represent the objectives of the Plan, we will recommend to Sponsor revisions to align the IPS
with the Plan's objectives. Based on the Plan's IPS or other guidelines established by the Plan, our Firm will review
the investment options available to the Plan and will make recommendations to assist Sponsor with selecting
investments to be offered to Plan participants. Once Sponsor selects the investment options, we will, on a periodic
basis and/or upon reasonable request, provide reports and information to assist Sponsor with monitoring the
Plan’s investments. If a investment option is required to be removed, our Firm will provide recommendations to
assist Sponsor with replacing the investment.
PARTICIPANT INVESTMENT ADVICE
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Our Firm will meet with Plan participants, upon reasonable request, to collect information necessary to identify
the Plan participant's investment objectives, risk tolerance, time horizon, etc. We will provide written
recommendations to assist the Plan participant with creating a portfolio using the Plan's investment options or
Models, if available. The Plan participant retains sole discretion over the investment of his/her account.
Retirement Plan Consulting Services
Retirement Plan Consulting Services are designed to allow our IARs to assist the Sponsor in meeting his/her
fiduciary duties to administer the Plan in the best interests of Plan participants and their beneficiaries. Retirement
Plan Consulting Services are performed so that they would not be considered “investment advice” under ERISA.
The Sponsor may elect for our IARs to assist with any of the following services:
• Administrative Support
o Assist Sponsor in reviewing objectives and options available through the Plan
o Review Plan committee structure and administrative policies/procedures
o Recommend Plan participant education and communication policies under ERISA 404(c)
o Assist with development/maintenance of fiduciary audit file and document retention policies
o Deliver fiduciary training and/or education periodically or upon reasonable request
o Recommend procedures for responding to Plan participant requests
• Service Provider Support
o Assist fiduciaries with a process to select, monitor and replace service providers
o Assist fiduciaries with review of Covered Service Providers ("CSP") and fee benchmarking
o Provide reports and/or information designed to assist fiduciaries with monitoring CSPs
o Coordinate and assist with CSP replacement and conversion
•
Investment Monitoring Support
o Periodic review of investment policy in the context of Plan objectives
o Assist the Plan committee with monitoring investment performance
o Educate Plan committee members, as needed, regarding replacement of DIA(s) and/or QDIA(s)
• Participant Services
o Facilitate group enrollment meetings and coordinate investment education
o Assist Plan participants with financial wellness education, retirement planning and/or gap analysis
Potential Additional Retirement Services Provided Outside of the Agreement
We and our IARs, in the course of providing Retirement Plan Services or otherwise, may establish a client
relationship with one or more plan participants or beneficiaries. Such client relationships develop in various ways,
including, without limitation:
• as a result of a decision by the plan participant or beneficiary to purchase services from us not involving
the use of plan assets;
• as part of an individual or family financial plan for which any specific recommendations concerning the
allocation of assets or investment recommendations relating to assets held outside of a plan; or
•
through a rollover of an Individual Retirement Account ("IRA Rollover").
In providing these optional services, we may offer employers and employees information on other financial and
retirement products or services offered by us and our IARs. If we are providing Retirement Plan Services to a plan,
IARs may, when requested by a participant or beneficiary, arrange to provide services to that participant or
beneficiary through a separate agreement.
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When a participant requests assistance with an IRA Rollover from his/her plan to an account advised or managed
by us, we will have a conflict of interest if our fees are reasonably expected to be higher than those we would
otherwise receive in connection with the Retirement Plan Services. For participants invested in plans which we
do not advise, we also have a conflict of interest given that we may not earn any compensation if they remain
invested in their current plan. We will disclose relevant information about the applicable fees charged by us prior
to opening an IRA account. Any decision to affect the rollover or about what to do with the rollover assets remain
that of the plan participant or beneficiary alone.
DISCLOSURE REGARDING ROLLOVER RECOMMENDATIONS
When a client or prospect leaves an employer, they typically have five options regarding their existing retirement
plan: (i) leave the money in the former employer’s plan, if permitted; (ii) roll over the assets to the new employer’s
plan, if one is available and rollovers are permitted; (iii) rollover to a brokerage (self-directed) Individual Retirement
Account (“IRA”); (iv) roll over the assets to an advisory IRA; or (v) cash out the account value (which could,
depending upon the client’s age, result in adverse tax consequences). Clients contemplating rolling over
retirement funds to an IRA for us to manage are encouraged to first speak with their CPA or tax attorney.
There is an inherent financial incentive for your IAR to recommend that you roll over your assets into one or more
accounts, because the enrollment will generate compensation based on the increase in your IAR’s total assets
under management. We address these financial compensation conflicts by including the disclosure of the conflicts
in this brochure and by requiring your IAR to recommend investment advisory programs, investment securities,
and services that are in the best interest of each client based upon the client’s investment objectives, risk
tolerance, financial situation, and cost. As fiduciaries of the Investment Advisers Act of 1940, we have to act in
your best interest and not put our interest ahead of yours. At the same time, the way Capital A makes money
creates some conflicts with your interests. Clients are under no obligation, contractually or otherwise, to complete
the rollover. Furthermore, if the client does complete the rollover, the client is under no obligation to have the
assets in an account managed by us.
WRAP FEE PROGRAM
Capital A is the sponsor and manager of Wrap Program (the “Program”), a wrap fee program (i.e., an arrangement
where brokerage commissions and transaction costs are absorbed by the Firm). The fee covers transaction costs
or commissions resulting from the management of your accounts, however, most investments trade without
transaction fees today, so our payment of these and other incidental custodial related expenses should not be
considered a significant factor in determining the relative value of our wrap program. Participants in the Program
may pay a higher aggregate fee than if brokerage services are purchased separately. Additional information about
the Program is available in Capital A’s Wrap Brochure, which appears as Part 2A Appendix 1 of the Firm’s Form
ADV.
ASSETS
As of, December 31, 2024, Capital A has $ 412,329,590 of discretionary assets under management and $0 of non-
discretionary assets under management.
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I T E M 5 - F E E S A N D C O M P E N S A T I O N
INVESTMENT MANAGEMENT SERVICES
Capital A charges a fee as compensation for providing Investment Management services. These services include
advisory and consulting services, trade entry, investment supervision, and other account-maintenance activities.
Your custodian may charge transaction costs, custodial fees, redemption fees, retirement plan and administrative
fees or commissions. See Additional Fees and Expenses below for additional details.
Capital A’s annual fees are based upon a percentage of assets under management not to exceed 2.00%. Investment
advisory fees of Capital A are charged based on a percentage of assets under management, billed in arrears (at the
end of the billing period) on a monthly basis, and calculated based on the average daily balance of the Account
during the current billing period. If services are commenced in the middle of the billing period, then the prorated
fee for that billing period and any fees due to the Firm will be deducted from the Client’s account prior to
termination.
Although Capital A has established a maximum annual fee as stated above, we retain the discretion to negotiate
alternative fees on a client-by-client basis. Client facts, circumstances and needs are considered in determining
the fee schedule. These factors include the complexity of the client, assets to be placed under management,
anticipated future additional assets, related accounts, portfolio style, account composition, reports, among others.
The specific annual fee schedule is identified in the contract between the adviser and the client. Fees are assessed
on all assets under management, including securities, cash and money market balances. When invested in a
managed model there is typically a small percentage invested in cash as part of that model (i.e., 1%). That “cash”
will be included in the AUM fee. Cash held in other types of accounts, such as a stand-alone money market, a
“contribution distribution sleeve” or “non-managed” account (used for purposes of scheduled distributions or
flexibility of withdrawals) is “not” included in the fee.
At our discretion, we may aggregate asset amounts in accounts from your same household together to determine
the advisory fee for all your accounts. We may do this, for example, where we also service accounts on behalf of
your minor children, individual and joint accounts for a spouse, and/or other types of related accounts. This
consolidation practice is designed to allow the client the benefit of an increased asset total, which could potentially
cause your account(s) to be assessed a lower advisory fee based on the asset levels under management with
Capital A.
The independent qualified custodian holding your funds and securities will debit your account directly for the
advisory fee and pay that fee to us. The client will provide written authorization permitting the fees to be paid
directly from the account held by the qualified custodian. Further, the qualified custodian agrees to deliver an
account statement at least quarterly directly to client indicating all the amounts deducted from the account
including our advisory fees. Refer to Item 15 for details. Clients are encouraged to review your account statements
for accuracy.
Either Capital A or the client may terminate the management agreement immediately upon written notice to the
other party. The management fee will be pro-rated to the date of termination. Upon termination, the client is
responsible for monitoring the securities in your account, and we will have no further obligation to act or advise
with respect to those assets.
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USE OF MODEL MANAGERS AND PLATFORM PROVIDER -AE WEALTH MANAGEMENT, LLC (AEWM)
Through an administrative platform arrangement, we have contracted with AEWM to utilize its technology
platforms to support data reconciliation, performance reporting, fee calculation and billing, client database
maintenance, quarterly performance evaluations, payable reports, and other functions related to the
administrative tasks of managing client accounts. Due to this arrangement, AEWM will have access to client
information. Capital A and AEWM are non-affiliated companies. AEWM receives a portion of our advisory fee for
each account. AEWM will not serve as the discretionary investment advisor to our clients. Please note that the
fee charged to the client will not increase due to the annual fee Capital A pays to AEWM, the fee is paid from the
portion of the management fee retained by our Firm.
For accounts where AEWM is engaged as a platform provider, clients’ fees will be calculated and deducted from your
account by AEWM with our portion of the overall fee paid directly by AEWM to our firm. Fees are billed monthly
in arrears based on the average daily balance by the 5th business day of each month. Billing will begin after the
account has trade activity or after two full monthly billing cycles, whichever is sooner.
Under our fee billing described above, only one rate is charged against all of the client’s assets under management
in this program. AEWM retains a portion of the advisory fee charged. For some “Model Managers”, their fee is
included in the portion retained directly by AEWM and others receive a fee separate in addition to the fee retained
by AEWM. Our Firm does not adjust the overall Program fee depending on selected Model Managers.
The client will provide written authorization permitting the fees to be paid directly from the account held by the
qualified custodian through AEWM. The qualified custodian agrees to deliver an account statement at least
quarterly directly to the client indicating all the amounts deducted from the account including our advisory fees.
Refer to Item 15 for details. Clients are encouraged to review your account statements for accuracy.
FINANCIAL PLANNING FEES
Financial Planning services are included in the investment management fee described above. However, if
requested, we can offer standalone financial plan. On occasion, our Firm is asked to provide financial planning
services for a separate fee if a client chooses not to select our Firm for its investment management services
described above. In this circumstance, we will negotiate the planning fees with you. Fees may vary based on the
extent and complexity of your individual or family circumstances and the amount of your assets under our
management. Our fee will be agreed in advance of services being performed. The fee will be determined based on
factors including the complexity of your financial situation, agreed upon deliverables, and whether or not you
intend to implement any recommendations through Capital A. Financial Planning fees are fixed fees only and range
from $3,500 to $5,000. The specific fixed fee for your financial plan is specified in your planning agreement with
Capital A.
Typically, we complete a plan within a month and will present it to you within 90 days of the contract date, if you
have provided us all information needed to prepare the financial plan. Fees are billed and payable at the time the
financial plan is delivered to you.
If you choose to terminate the financial planning agreement by providing us with written notice. Upon termination,
fees will be prorated to the date of termination and any earned portion of the fee will be billed to you based on the
hours that our Firm has spent on creating your financial plan prior to termination. The hourly rate used for this
purpose is $400/hour. The hourly rate would be stated in your executed Financial Planning Agreement.
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We will not require prepayment of more than $1,200 in fees per client, six (6) or more months in advance of
providing any services.
In no case are our fees based on, or related to, the performance of your funds or investments.
OTHER ADDITIONAL FEES
Advisory Fees in General: Clients should note that similar advisory services may (or may not) be available from
other registered (or unregistered) investment advisers for similar or lower fees.
Mutual Fund Fees: Mutual funds often offer multiple share classes with differing internal fee and expense
structures. Capital A endeavors to identify and utilize the share class with the lowest internal fee and expense
structure for each mutual fund. However, instances occur in which the lowest cost share class is not used. These
instances include but are not limited to: Instances in which a certain custodian has a share class available that has
a lower internal fee and expense structure than is available for the same mutual fund at other custodians. In such
instances, Capital A will select the lowest cost share class available at the custodian that holds your account even
though a lower cost share class is available at another custodian. Instances in which the custodian that holds your
account offers others a share class with a lower internal fee and expense structure than what is available to Capital
A at the same custodian. In such instances, Capital A will select the lowest cost share class that the custodian
makes available. This situation sometimes occurs because the custodian places conditions on the availability of
the lower cost share class that Capital A has determined are not appropriate to accept due to additional costs
imposed by said conditions. Instances in which a share class with a lower internal fee and expense structure
becomes available after the share class you hold was purchased. Capital A periodically monitors this circumstance.
However, a share class with a lower internal fee may become available between the time of your purchase and
Capital A’s next review. Instances in which a share class with a lower internal fee and expense structure than the
share class you currently hold is available at your custodian, but where Capital A is prevented by either the
custodian or the fund sponsor from converting to the lower cost share class. Additionally, Capital A does not
convert to a share class with a lower internal fee and expense structure if the conversion will cause a taxable event
or other expense/cost to you that negates the advantage of the lower cost share class. Instances in which a
Strategist selects a share class for inclusion in a model that is not the lowest cost share class available. Whenever
possible, Capital A works with Strategists to ensure they are selecting the lowest cost share class available for
inclusion in their model portfolios. However, certain Strategists make their investment selections without any
input from Capital A. In such cases, Capital A implements the models as directed by the Strategist and does not
screen for the lowest mutual fund share class available. Instances in which you are a TPRIA Program Client or a
Co-Adviser Program Client. In such circumstances, Capital A implements the mutual fund selection instructions
provided by your TPRIA or Co-Adviser Program Adviser and does not screen for the lowest mutual fund share
class available. Instances in which you make your own investment selections in a Client-Directed Account. In such
circumstances, Capital A does not screen for the lowest mutual fund share class available.
Regulatory Fees To facilitate the execution of trades, regulatory Trading Activity Fees (TAF) are added to
applicable sales transactions. The Securities and Exchange Commission (SEC) regulatory fee is assessed on client
accounts for sell transactions, and a FINRA fee is assessed on client accounts for sell transactions, for certain
covered securities. This fee is not charged by our Firm but is accessed and collected by the custodian. The
Custodian that our Firm uses, is a FINRA member firm. These fees recover the costs incurred by the SEC and
FINRA, for supervising and regulating the securities markets and securities professionals. The fee rates vary
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depending on the type of transaction and the size of that transaction. For more information on the SEC and FINRA
fees,
please
visit
their
websites:
www.sec.gov/fast-answers/answerssec31htm.html
or
www.finra.org/industry/trading-activity-fee
NON-TRANSACTION FEE (NTF) MUTUAL FUNDS
When selecting investments for our clients’ portfolios we might choose mutual funds on your account custodian’s
Non-Transaction Fee (NTF) list. This means that your account custodian will not charge a transaction fee or
commission associated with the purchase or sale of the mutual fund. The mutual fund companies that choose to
participate in your custodian’s NTF fund program pay a fee to be included in the NTF program. The fee that a
mutual fund company pays to participate in the program is ultimately borne by the owners of the mutual fund
including clients of our Firm. When we decide whether to choose a fund from your custodian’s NTF list or not, we
consider our expected holding period of the fund, the position size and the expense ratio of the fund versus
alternative funds. Depending on our analysis and future events, NTF funds might not always be in your best
interest.
I T E M 6 - P E R F O R M A N C E - B A S E D F E E S A N D S I D E -
B Y - S I D E M A N A G E M E N T
Capital A does not engage in performance-based fees. No supervised person is compensated by performance-
based fees. Performance-based fees may create an incentive for the advisor to recommend an investment that
may carry a higher degree of risk.
I T E M 7 - T Y P E S O F C L I E N T S
Capital A works with the following types of clients: individuals, high net-worth individuals, foundations, trusts,
estates, corporations, charitable organizations and employer -sponsored retirement plans.
Our Firm does impose an account minimum account of $50,000 to initiate the advisory and asset management
services. This minimum account value is negotiable with the Firm.
I T E M 8 - M E T H O D S O F A N A L Y S I S , I N V E S T M E N T
S T R A T E G I E S A N D R I S K O F L O S S
Capital A takes a macro-environmental approach to tactical asset allocation with sector rotation and uses a relative
growth/value framework in determining sub-asset classes. This top-down method allows Capital A to assess the
investing landscape and provide recommendations as to when and where it may be advantageous to modify
exposures within the asset classes, market segments, and sectors.
GROWTH STRATEGIES: Capital A’s growth strategies consist of investments spanning a broad range of asset
classes that are selected for their long-term risk/return characteristics as well as their correlation to the overall
markets and appropriateness for each client’s portfolio. The resulting blended allocation is used as the foundation
for the client's growth portfolio. Portfolio rebalancing is discretionary and will be based on individual portfolio
considerations. There is no guarantee as to the number of times a portfolio is rebalanced each year. Other asset
classes and opportunistic investments are added to the growth portfolio to create a customized allocation that is
appropriate for client’s investment objectives, time horizon, and risk tolerance. Examples of investments which
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may be included as part of Capital A’s growth strategies include individual equities and exchange traded funds
(ETFs).
FIXED INCOME STRATEGIES: Fixed income investments such as bonds, notes, and certificates of deposit are
intended to provide diversification, generate income, and to preserve and protect assets. Generally, the stabilizing
influence of fixed income comes at the cost of lower returns relative to growth investments. Capital A’s fixed
income portfolios generally consist of high quality domestically issued bonds, both taxable and tax-free. Examples
of investments which may be included as part of Capital A’s fixed income strategies include individual government,
municipal, and corporate bonds, certificates of deposits, exchange traded funds (ETFs), and money markets.
METHODS OF ANALYSIS
While there may be some similarities in the portfolios created by our Firm, we understand that every client has
their own unique planning needs. We have the ability and flexibility to create portfolios to help our client achieve
their goals. We may utilize the following forms of analysis:
Fundamental Analysis: We attempt to measure the intrinsic value of a security by looking at economic
and financial factors (including the overall economy, industry conditions, and the financial condition and
management of the company itself) to determine if the company is underpriced (indicating it may be a
good time to buy) or overpriced (indicating it may be time to sell). Fundamental analysis does not attempt
to anticipate market movements. This presents a potential risk, as the price of a security can move up or
down along with the overall market regardless of the economic and financial factors considered in
evaluating the stock.
Quantitative Analysis: We use mathematical ratios and other performance appraisal methods in an
attempt to obtain more accurate measurements of a model manager’s investment acumen, idea
generation, consistency of purpose and overall ability to outperform their stated benchmark throughout a
full market cycle. Additionally, we perform periodic measurements to assess the authenticity of returns. A
risk in using quantitative analysis is that the models used may be based on assumptions that prove to be
incorrect.
Technical Analysis: We use this method of evaluating securities by analyzing statistics generated by
market activity, such as past prices and volume. Technical analysts do not attempt to measure a security's
intrinsic value, but instead use charts and other tools to identify patterns that can suggest future activity.
Technical analysts believe that the historical performance of stocks and markets are indications of future
performance. Technical analysis is even more subjective than fundamental analysis in that it relies on
proper interpretation of a given security's price and trading volume data. A decision might be made based
on a historical move in a certain direction that was accompanied by heavy volume; however, that heavy
volume may only be heavy relative to past volume for the security in question, but not compared to the
future trading volume. Therefore, there is the risk of a trading decision being made incorrectly, since future
trading volume is unknown. Technical analysis is also done through observation of various market
sentiment readings, many of which are quantitative. Market sentiment gauges the relative degree of
bullishness and bearishness in a given security, and a contrarian investor utilizes such sentiment
advantageously. When most traders are bullish, then there are very few traders left in a position to buy the
security in question, so it becomes advantageous to sell it ahead of the crowd. When most traders are
bearish, then there are very few traders left in a position to sell the security in question, so it becomes
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advantageous to buy it ahead of the crowd. The risk in utilization of such sentiment technical measures is
that a very bullish reading can always become more bullish, resulting in lost opportunity if the money
manager chooses to act upon the bullish signal by selling out of a position. The reverse is also true in that
a bearish reading of sentiment can always become more bearish, which may result in a premature purchase
of a security.
Asset Allocation: Rather than focusing primarily on securities selection, we attempt to identify an
appropriate ratio of securities, fixed income, and cash suitable to the client’s investment goals and risk
tolerance. A risk of asset allocation is that the client may not participate in sharp increases in a particular
security, industry or market sector. Another risk is that the ratio of securities, fixed income, and cash will
change over time due to stock and market movements and, if not corrected, will no longer be appropriate
for the client’s goals.
MUTUAL FUND SHARE CLASS
Generally, our Firm does not recommend mutual funds holdings in our client portfolios/investment strategies,
however, some clients may hold mutual funds in their accounts for various reasons including tax strategies or
legacy assets. If we need to render advice on mutual fund holdings, our Firm will purchase institutional share
classes of those mutual funds. The institutional share class generally has the lowest expense ratio. The expense
ratio is the annual fee that all mutual funds or ETFs charge their shareholders. It expresses the percentage of
assets deducted each fiscal year for a fund’s expenses, including 12b-1 fees, management fees, administrative fees,
operating costs, and all other asset-based costs incurred by the fund. Some fund families offer different classes of
the same fund, and one share class may have a lower expense ratio than another share class. These expenses come
from client assets which could impact the client’s account performance. Mutual fund expense ratios are in addition
to our fee, and we do not receive any portion of these charges. If an institutional share class is not available for the
mutual fund selected, the adviser will purchase the least expensive share class available for the mutual fund. As
share classes with lower expense ratios become available, we may use them in the client’s portfolio, and/or convert
the existing mutual fund position to the lower cost share class. Clients who transfer mutual funds into their
accounts with our Firm would bear the expense of any contingent or deferred sales loads incurred upon selling the
product. If a mutual fund has a frequent trading policy, the policy can limit a client’s transactions in shares of the
fund (e.g., for rebalancing, liquidations, deposits, or tax harvesting). All mutual fund expenses and fees are
disclosed in the respective mutual fund prospectus.
RISK OF LOSS
A client’s investment portfolio is affected by general economic and market conditions, such as interest rates,
availability of credit, inflation rates, economic conditions, changes in laws and national and international political
circumstances.
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients
should be prepared to bear the potential risk of loss. Capital A will assist Clients in determining an appropriate
strategy based on their tolerance for risk.
Each Client engagement will entail a review of the Client’s investment goals, financial situation, time horizon,
tolerance for risk and other factors to develop an appropriate strategy for managing a Client’s account. Client
participation in this process, including full and accurate disclosure of requested information, is essential for the
analysis of a Client’s account(s). Capital A shall rely on the financial and other information provided by the Client
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or their designees without the duty or obligation to validate the accuracy and completeness of the provided
information. It is the responsibility of the Client to inform Capital A of any changes in financial condition, goals or
other factors that may affect this analysis.
Our methods rely on the assumption that the underlying companies within our security allocations are accurately
reviewed by the rating agencies and other publicly available sources of information about these securities, are
providing accurate and unbiased data. While we are alert to indications that data may be incorrect, there is always
a risk that our analysis may be compromised by inaccurate or misleading information.
Investors should be aware that accounts are subject to the following risks:
MARKET RISK - Even a long-term investment approach cannot guarantee a profit. Economic, political, and issuer-
specific events will cause the value of securities to rise or fall. Because the value of investment portfolios will
fluctuate, there is the risk that you will lose money and your investment may be worth more or less upon
liquidation.
FOREIGN SECURITIES AND CURRENCY RISK - Investments in international and emerging-market securities include
exposure to risks such as currency fluctuations, foreign taxes and regulations, and the potential for illiquid markets
and political instability.
CAPITALIZATION RISK - Small-cap and mid-cap companies may be hindered as a result of limited resources or less
diverse products or services. These stocks have historically been more volatile than the stocks of larger, more
established companies.
INTEREST RATE RISK - In a rising rate environment, the value of fixed-income securities generally declines, and the
value of equity securities may be adversely affected.
CREDIT RISK - Credit risk is the risk that the issuer of a security may be unable to make interest payments and/or
repay principal when due. A downgrade to an issuer’s credit rating or a perceived change in an issuer’s financial
strength may affect a security’s value and thus, impact the fund’s performance.
LIQUIDITY RISK: Liquidity risk is the risk that there may be limited buyers for a security when an investor wants to
sell. Typically, this results in a discounted sale price in order to attract a buyer.
DEFAULT RISK - A default occurs when an issuer fails to make payment on a principal or interest payment.
EVENT RISK - Event risk is difficult to predict because it may involve natural disasters such as earthquakes or
hurricanes, as well as changes in circumstance from regulators or political bodies.
POLITICAL RISK - Political risk is the risk associated with the laws of the country, or to events that may occur there.
Particular political events such as a government’s change in policy could restrict the flow of capital.
DURATION RISK - Duration is a way to measure a bond's price sensitivity to changes in interest rates. The duration
of a bond is determined by its maturity date, coupon rate, and call feature. Duration is a method to compare how
different bonds will react to interest rate changes. If a bond has a duration of five (5) years it means that the value
of that security will decline by approximately five percent (5%) for every one percent (1%) increase in interest
rates.
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REINVESTMENT RISK: Reinvestment risk is the risk that future interest and principal payments may be reinvested
at lower yields due to declining interest rates.
TAX RISK: For municipal bonds, depending on the client’s state of residence, the interest earned on certain bonds
may not be tax-exempt at the state level. Also, changes in federal tax policy may impact the tax treatment of
interest and capital gains of an investment.
REGULATORY RISK: Market participants are subject to rules and regulations imposed by one or more regulators.
Changes to these rules and regulations could have an adverse effect on the value of an investment.
CONCENTRATION RISK: The risk of amplified losses that may occur from having a large portion of your holdings in
a particular investment, asset class or market segment relative to your overall portfolio.
SECURITIES LENDING RISK - Securities lending involves the risk that the fund loses money because the borrower
fails to return the securities in a timely manner or at all. The fund could also lose money if the value of the collateral
provided for loaned securities, or the value of the investments made with the cash collateral, falls. These events
could also trigger adverse tax consequences for the fund.
EXCHANGE-TRADED FUNDS - ETFs face market-trading risks, including the potential lack of an active market for
shares, losses from trading in the secondary markets, and disruption in the creation/redemption process of the
ETF. Any of these factors may lead to the fund’s shares trading at either a premium or a discount to its “net asset
value.”
CYBERSECURITY RISK - In addition to the Material Investment Risks listed above, investing involves various
operational and “cybersecurity” risks. These risks include both intentional and unintentional events at our Firm or
one of its third-party counterparties or service providers, that may result in a loss or corruption of data, result in
the unauthorized release or other misuse of confidential information, and generally compromise our firm’s ability
to conduct its business. A cybersecurity breach may also result in a third-party obtaining unauthorized access to
our clients’ information, including social security numbers, home addresses, account numbers, account balances,
and account holdings. Our Firm has established business continuity plans and risk management systems designed
to reduce the risks associated with cybersecurity breaches. However, there are inherent limitations in these plans
and systems, including that certain risks may not have been identified, in large part because different or unknown
threats may emerge in the future. As such, there is no guarantee that such efforts will succeed, especially because
our Firm does not directly control the cybersecurity systems of our third-party service providers. There is also a
risk that cybersecurity breaches may not be detected.
COMMODITIES RISK - Exposure to commodities in Adviser Clients accounts is in non-physical form, such as ETFs
or mutual funds, there are risks associated with the movement in gold prices and the ability of the fund or trust
manager to respond or deal with those price movements. There also may be initial charges as well as annual
management fees associated with the fund or trust.
EXCHANGE-TRADED FUND (“ETF”) AND MUTUAL FUND RISK - Investments in ETFs and mutual funds have unique
characteristics, including, but not limited to, the ETF or mutual fund’s expense structure. Investors of ETFs and
mutual funds held within Capital A client accounts bear both their Capital A portfolio’s advisory expenses and,
indirectly, the ETF’s or mutual fund’s expenses. Because the expenses and costs of an underlying ETF or mutual
fund are shared by its investors, redemptions by other investors in the ETF or mutual fund could result in
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decreased economies of scale and increased operating expenses for such ETF or mutual fund. Additionally, the
ETF or mutual fund may not achieve its investment objective. Actively managed ETFs or mutual funds may
experience significant drift from their stated benchmark.
STRUCTURED NOTES - Structured products are designed to facilitate highly customized risk- return objectives.
While structured products come in many different forms, they typically consist of a debt security that is structured
to make interest and principal payments based upon various assets, rates, or formulas. Many structured products
include an embedded derivative component. Structured products may be structured in the form of a security, in
which case these products may receive benefits provided under federal securities law, or they may be cast as
derivatives, in which case they are offered in the over-the-counter market and are subject to no regulation.
Investment in structured products includes significant risks, including valuation, liquidity, price, credit, and market
risks. One common risk associated with structured products is a relative lack of liquidity due to the highly
customized nature of the investment. Moreover, the full extent of returns from the complex performance features
is often not realized until maturity. As such, structured products tend to be more of a buy-and-hold investment
decision rather than a means of getting in and out of a position with speed and efficiency. Another risk with
structured products is the credit quality of the issuer. Although the cash flows are derived from other sources, the
products themselves are legally considered to be the issuing financial institution’s liabilities. The vast majority of
structured products are from high-investment- grade issuers only. Also, there is a lack of pricing transparency.
There is no uniform standard for pricing, making it harder to compare the net-of-pricing attractiveness of
alternative structured product offerings than it is, for instance, to compare the net expense ratios of different
mutual funds or commissions among broker-dealers.
ALTERNATIVE INVESTMENTS: Investments classified as "alternative investments" may include a broad range of
underlying assets including, but not limited to, hedge funds, private equity, venture capital, and registered, publicly
traded securities. Alternative investments are speculative, not suitable for all clients and intended for only
experienced and sophisticated investors who are willing to bear the high risk of the investment, which can include:
loss of all or a substantial portion of the investment due to leveraging, short-selling, or other speculative
investment practices; lack of liquidity in that there may be no secondary market for the fund and none expected
to develop; volatility of returns; potential for restrictions on transferring interest in the fund; potential lack of
diversification and resulting higher risk due to concentration of trading authority with a single advisor; absence of
information regarding valuations and pricing; potential for delays in tax reporting; less regulation and typically
higher fees than other investment options such as mutual funds. The SEC requires investors be accredited to
invest in these more speculative alternative investments. Investing in a fund that concentrates its investments in
a few holdings may involve heightened risk and result in greater price volatility.
I T E M 9 - D I S C I P L I N A R Y I N F O R M A T I O N
We are required to disclose any legal or disciplinary events that are material to a client's or prospective client's
evaluation of our advisory business or the integrity of our management. Our Firm and our management personnel
have no material reportable disciplinary events to disclose. You may visit advisorinfo.sec.gov to review each
investment advisors’ individual disclosures or Capital A’s disclosures.
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I T E M 1 0 - O T H E R F I N A N C I A L I N D U S T R Y A C T I V I T I E S
A N D A F F I L I A T I O N S
Our management personnel and investment advisor representatives may engage in outside business activities. As
such, these individuals can receive separate, yet customary commission compensation resulting from
implementing product transactions on behalf of investment advisory Clients. Clients are not under any obligation
to engage these individuals when considering the implementation of these outside recommendations. The
implementation of any or all recommendations is solely at the discretion of the Client.
Capital A does not have an application pending to register, as a futures commission merchant, commodity pool
operator, a commodity trading adviser, or an associated person of the foregoing entities. Neither our Firm nor any
of its management persons are registered or have an application pending to register as a broker-dealer.
BROKER DEALER
Certain IARs of Capital A are registered representatives of Madison Avenue Securities, LLC a securities broker-
dealer and will be compensated for effecting securities transactions or providing advisory services. A portion of
the time of Capital A and these IARs is spent in connection with broker/dealer activities.
As a broker-dealer, Madison Avenue Securities, LLC engages in a broad range of activities normally associated
with securities brokerage firms. Pursuant to the investment advice given by Capital A or its IARs, investments in
securities may be recommended for clients. If Madison Avenue Securities, LLC is selected as the broker-dealer,
Madison Avenue Securities, LLC and its registered representatives, including IARs of Capital A, may receive
commissions for executing securities transactions. When IARs of Capital A receive commissions in connection
with the advice given to advisory clients, Capital A may reduce a portion of its fees by the amount of the
commissions earned by Capital A IARs. Clients that purchase any products resulting in commission to the
registered representative will not be assessed an advisory fee on those products sold through the broker-dealer.
You are advised that if Madison Avenue Securities, LLC is selected as the broker-dealer, the transaction charges
may be higher or lower than the charges you may pay if the transactions were executed at other broker/dealers.
You should note, however, that you have the right to decide to purchase products through the broker dealer. If
you do decide to purchase products, you have the right to choose from whom you will purchase the products.
Capital A may provide advice regarding mutual fund securities. You should be aware that, in addition to the
advisory fees you pay in connection with any Capital A program, each investment company also pays its own
separate investment advisory fees and other expenses. Mutual funds also charge their own internal separate fees
for investing in their fund. Such fees and expenses are disclosed in the mutual fund’s prospectus. In addition,
clients should be aware that mutual funds may be purchased separately, independent of the investment
management services of Capital A and fees of Capital A.
Moreover, you should note that under the rules and regulations of FINRA, Madison Avenue Securities, LLC has
an obligation to maintain certain client records and perform other functions regarding certain aspects of the
investment advisory activities of its registered representatives. These obligations require Madison Avenue
Securities, LLC to coordinate with and have the cooperation of its registered representatives that operate as, or
are otherwise associated with, investment advisors other than Madison Avenue Securities, LLC.
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THIRD PARTY MARKETING ORGANIZATION (IMO) – ADVISORS EXCEL
The Firm will utilize the services of Advisors Excel, a third-party insurance marketing organization ("IMO") to
select appropriate products. Advisors Excel is an affiliate of AE Wealth Management and our decision to work
with AE Wealth Management is significantly based on our IMO relationship with Advisors Excel. IMO’s offers
special incentive compensation to meet certain overall sales goals by placing annuities and/or other insurance
products through the IMO. The receipt of commissions and additional incentive compensation itself creates a
conflict of interest. Clients are not required to purchase any insurance products through us in our separate capacity
as insurance agents. The purpose of the IMO is to assist us to find the insurance company that best fits the client’s
situation.
Advisors Excel and Advisors Excel Wealth Management provides marketing assistance and business development
tools to acquire new clients, technology with the goal of improving the client experience and our firm’s efficiency,
back office and operations support to assist in the processing of our insurance (through Advisors Excel) and
investment services (Advisors Excel Wealth Management) for clients, business succession planning, business
conferences and incentive trips for our firm. Although some of these services can benefit a client, other services
obtained by us from Advisors Excel such as marketing assistance, business development and incentive trips will
not benefit an existing client. The Firm can also receive bonus payments from an insurance company for selling a
targeted number of annuities during a specified period of time which creates a conflict of interest. Our Firm has
taken steps to manage these conflicts of interest by requiring that each investment adviser representative:
• only recommend insurance and annuities when in the best interest of the client and without regard to the
financial interest of our Firm and its investment adviser representative.
• not recommend insurance and/or annuities which result in its investment adviser representative and/or
our Firm receiving unreasonable compensation related to the recommendation; and,
• disclose material conflicts of interest related to insurance or annuity recommendations.
INSURANCE
Some of our IARs are also licensed insurance agents and sell various life insurance products. Compensation from
insurance sales is received through Capital A Insurance, LLC. Capital A Insurance, LLC is under the same common
ownership as the Firm. Because we are under common ownership and our firm’s IARs are licensed Insurance
agents there is a conflict of interest to clients because our Firm and our IARs receive compensation (commissions,
trails, or other compensation from the respective insurance products) as a result of effecting insurance
transactions for clients. Commissions generated by insurance sales do not offset regular advisory fees. The Firm
and the IAR have an incentive to recommend insurance products and this incentive creates a conflict of interest
between your interests and our Firm. We mitigate this conflict by disclosing to clients they have the right to decide
whether or not to engage the services of our IARs. Further, clients should note they have the right to decide
whether to act on the recommendations and the right to choose any professional to execute the advice for any
insurance products through our IAR or any licensed insurance agent not affiliated with our Firm. We recognize
the fiduciary responsibility to place the client’s interests first and have established policies in this regard to avoid
any conflicts of interest.
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TAX SERVICES
The Firm has an affiliated entity, Capital A Tax Solutions, LLC which provides tax preparation and planning
services. The Firm recommends its services to investment advisory clients. It charges separate fees from
investment advisory fees. The adviser has an incentive to recommend tax services and this incentive creates a
conflict of interest between your interests and the Firm. Clients should note that they have the right to decide
whether or not to engage the services of our IARs. Further, clients should note they have the right to decide
whether to act on the recommendations and the right to choose any professional to execute the advice for any
tax services through our IAR or any licensed tax agent not affiliated with our Firm. We recognize the fiduciary
responsibility to place your interests first and have established policies in this regard to avoid any conflicts of
interest.
OTHER AFFILIATES
Capital A1 Marketing, LLC and Capital A1 Properties, LLC are under the same common ownership as the Firm.
Capital A1 Marketing, LLC is a separate entity used for general marketing purposes such as hosting client events.
Capital A1 Properties, LLC is currently a dormant entity used for ownership in real estate property. No clients are
involved with either entity.
DISCLOSURE OF CONFLICTS OF INTEREST
Clients should be aware that the ability to receive additional compensation by our Firm and its management
persons or employees creates inherent conflicts of interest in the objectivity of the Firm and these individuals
when making advisory recommendations. Our Firm endeavors at all times to put the interest of its clients first as
part of our fiduciary duty as a registered investment adviser; we take the following steps, among others to address
this conflict:
• we disclose to clients the existence of all material conflicts of interest, including the potential for the Firm,
investment advisors, and our employees to earn compensation from advisory clients in addition to the
Firm's advisory fees.
• we disclose to clients that they have the right to decide to purchase recommended investment products
from our employees.
• we collect, maintain and document accurate, complete and relevant client background information,
•
including the client’s financial goals, objectives, and liquidity needs.
the Firm conducts regular reviews of each client advisory account to verify that all recommendations made
to a client are in the best interest of the client’s needs and circumstances.
• we require that our investment advisors and employees seek prior approval of any outside employment
activity so that we may ensure that any conflicts of interests in such activities are properly addressed.
• we periodically review these outside employment activities of the investment advisor to verify that any
conflicts of interest continue to be properly disclosed by the investment advisor; and
• we educate our investment advisors regarding the responsibilities of a fiduciary, including the need for
having a reasonable and independent basis for the investment advice provided to clients.
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I T E M 1 1 - C O D E O F E T H I C S , P A R T I C I P A T I O N O R
I N T E R E S T I N C L I E N T T R A N S A C T I O N S A N D
P E R S O N A L T R A D I N G
Capital A has adopted a Code of Ethics which sets forth high ethical standards of business conduct that we
require of our investment advisors and employees, including compliance with applicable federal securities
laws. Capital A and its investment advisors owe a duty of loyalty, fairness and good faith towards our clients,
and have an obligation to adhere not only to the specific provisions of the Code of Ethics but to the general
principles that guide the Code. Our Code of Ethics includes policies and procedures for the reporting and review
of personal securities transactions reports by our Firm’s investment advisors and employees. In addition, our
Code of Ethics also requires the prior approval of any acquisition of securities in a limited offering (e.g., private
placement) or an initial public offering. Our code also provides for oversight, enforcement and recordkeeping
provisions.
Capital A’s Code of Ethics further includes the Firm's policy prohibiting the use of material non-public
information. While we do not believe that we have any particular access to non-public information, all
investment advisors are reminded that such information may not be used in a personal or professional
capacity. Capital A and its investment advisors are prohibited from engaging in principal transactions and
agency cross transactions.
Our Code of Ethics is designed to assure that the personal securities transactions, activities and interests of our
investment advisors will not interfere with (i) making decisions in the best interest of advisory clients and (ii)
implementing such decisions while, at the same time, allowing investment advisors to invest for their own
accounts. Our Firm and/or investment advisors or employees may buy or sell for their personal accounts
securities that are identical to or different from those recommended to our clients. In addition, any related
person(s) may have an interest or position in a certain security(ies) which may also be recommended to a
client. It is the expressed policy of our Firm that no investment advisor may purchase or sell any security
prior to a transaction(s) being implemented for an advisory account, thereby preventing such investment
advisor(s) from benefiting from transactions placed on behalf of advisory accounts.
A copy of our Code of Ethics is available to our advisory clients and prospective clients. Clients may request a
copy by calling us at 724-658-4211.
I T E M 1 2 - B R O K E R A G E P R A C T I C E S
THE CUSTODIANS AND BROKERS WE USE
Clients must maintain assets in an account at a “qualified custodian,” generally a broker-dealer or bank. We
recommend that our clients use Charles Schwab & Co., Inc. or Fidelity Institutional Wealth Services (“Schwab”
“Fidelity”, collectively “the Custodians”), which are Members FINRA/SIPC, registered broker-dealers, and qualified
custodians. We are independently owned and operated, and unaffiliated with Schwab and Fidelity. The Custodians
will hold client assets in a brokerage account and buy and sell securities when we instruct them to.
While we recommend that clients use our recommended Custodians, clients must decide whether to do so and
open accounts with the Custodians by entering into account agreements directly with Schwab and Fidelity. The
accounts will always be held in the name of the client and never in our firm’s name. Even though clients maintain
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accounts at Schwab and Fidelity, we can still use other brokers to execute trades for client accounts (see Client
Brokerage and Custody Costs, below).
HOW WE SELECT BROKERS/CUSTODIANS
We seek to recommend a custodian/broker who will hold client assets and execute transactions on terms that are,
overall, most advantageous when compared to other available providers and their services. We consider a wide
range of factors, including:
1. Combination of transaction execution services and asset custody services (generally without a separate
fee for custody)
2. Capability to buy and sell securities for client accounts
3. Capability to facilitate transfers and payments to and from accounts (wire transfers, check requests, bill
payment, etc.)
4. Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds, etc.)
5. Availability of investment research and tools that assist us in making investment decisions
6. Quality of services
7. Competitiveness of the price of those services (commission rates, other fees, etc.) and willingness to
negotiate the prices
8. Reputation, financial strength, and stability
9. Prior service to our Firm and our other clients
10. Availability of other products and services that benefit us, as discussed below (see Products and Services
Available to Us from Schwab)
CLIENT BROKERAGE AND CUSTODY COSTS
For client accounts that the Custodians maintains, the Custodians generally does not charge separately for
custody services. However, the Custodians receive compensation by charging ticket charges or other fees on
trades that it executes or that settle into clients’ Custodian accounts. In addition to commissions, the Custodians
charge a flat dollar amount as a “prime broker” or “trade away” fee for each trade that we have executed by a
different custodian but where the securities bought or the funds from the securities sold are deposited (settled)
into a client’s Custodian account. These fees are in addition to the ticket charges or other compensation the client
pays the executing custodian. To minimize these trading costs, we have the Custodians execute most trades for
client accounts. We have determined that having Custodians execute most trades is consistent with our duty to
seek “best execution” of client trades. Best execution means the most favorable terms for a transaction based on
all relevant factors, including those listed above (see How We Select Brokers/Custodians).
PRODUCTS AND SERVICES AVAILABLE TO US FROM CUSTODIAN
The Custodians will provide our Firm and our clients with access to institutional brokerage, trading, custody,
reporting, and related services. The custodians also makes available various support services which help us manage
or administer our clients’ accounts and help us manage and grow our business. Schwab and Fidelity’s support
services generally are available on an unsolicited basis (we do not have to request them) and at no charge to us.
These are considered soft dollar benefits because there is an incentive to do business with Schwab and Fidelity.
This creates a conflict of interest. We recognize the fiduciary responsibility to place clients’ interests first and
have established policies in this regard to mitigate any conflicts of interest. Following is a more detailed description
of Schwab and Fidelity’s support services:
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SERVICES THAT BENEFIT OUR CLIENTS
Schwab and Fidelity’s institutional brokerage services include access to a broad range of investment products,
execution of securities transactions, and custody of client assets. The investment products available through
Schwab and Fidelity include some to which we might not otherwise have access or that would require a
significantly higher minimum initial investment by our clients. Schwab and Fidelity’s services described in this
paragraph generally benefit our clients and their accounts.
SERVICES THAT MAY NOT DIRECTLY BENEFIT OUR CLIENTS
The Custodians also make available to us other products and services that benefit us but may not directly benefit
our clients or their accounts. These products and services assist us in managing and administering our clients’
accounts. They include investment research, both Schwab and Fidelity’s own and that of third parties. We may
use this research to service all or a substantial number of our clients’ accounts, including accounts not maintained
at Schwab or Fidelity. In addition to investment research, the Custodians also makes available software and other
technology that:
1. Provides access to client account data (positions, trades, statements, cost basis, etc).
2. Facilitates trade execution and allocates aggregated trade orders for multiple client accounts.
3. Provides pricing and other market data.
4. Facilitates payment of our fees from our clients’ accounts.
5. Assists with back-office functions, recordkeeping, and client reporting.
SERVICES THAT GENERALLY BENEFIT ONLY US
The custodians also offer other services intended to help us manage and further develop our business enterprise.
These services include:
1. Educational conferences and events
2. Consulting on technology, compliance, legal, and business needs
3. Publications or conferences on practice management & business succession
4. Access to employee benefits providers, human capital consultants, and insurance providers
The custodians may provide some of these services itself. In other cases, it will arrange for third-party vendors
to provide the services to us. The Custodians may also discount or waive its fees for some of these services or
pay all or part of a third party’s fees. The Custodians may also provide us with other benefits, such as occasional
business entertainment for our personnel. The Custodians provide these additional services and support to
Advisor in its sole discretion and at its own expense, and Advisor does not pay any fees to the Custodians for
this. As part of our fiduciary duties to clients, we always endeavor to put the interests of our clients first.
Clients should be aware, however, that the receipt of economic benefits by our Firm or our related persons in
and of itself creates a potential conflict of interest and may indirectly influence our choice of the Custodians
for custody and brokerage services. The Custodians may discount or waive fees it would otherwise charge for
some of these services or pay all or a part of the fees of a third-party providing these services to us.
OUR INTEREST IN SCHWAB’S SERVICES
The availability of these services from Custodians benefit us because we do not have to produce or purchase them.
These services are not contingent upon us committing any specific amount of business to Schwab or Fidelity. We
believe that our selection of the Custodians as custodians and brokers are in the best interest of our clients.
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Some of the products, services and other benefits provided by the Custodians benefit our Firm and may not benefit
our client accounts. Our recommendation or requirement that clients place assets in Schwab or Fidelity's custody
may be based in part on benefits Custodians provides to us, or our agreement to maintain certain Assets Under
Management at Schwab or Fidelity, and not solely on the nature, cost or quality of custody and execution services
provided by Schwab or Fidelity.
BROKERAGE FOR CLIENT REFERRALS
Our Firm does not receive client referrals from any custodian or third party in exchange for using that custodian
or third party.
AGGREGATION AND ALLOCATION OF TRANSACTIONS
Transactions for each client will be effected independently unless we decide to purchase or sell the same securities
for several clients at approximately the same time. We may, but are not obligated to, combine multiple orders for
shares of the same securities purchased for advisory accounts we manage (this practice is commonly referred to
as "aggregated trading"). We will then distribute a portion of the shares to participating accounts in a fair and
equitable manner. If you participate in our wrap fee program described above, you will not pay any portion of the
transaction costs in addition to the program fee. In the event an order is only partially filled, the shares will be
allocated to participating accounts in a fair and equitable manner, typically in proportion to the size of each client's
order. Accounts owned by our firm or persons associated with our firm may participate in aggregated trading with
your accounts; however, they will not be given preferential treatment. We combine multiple orders for shares of
the same securities purchased for discretionary accounts.
TRADE ERRORS
We have implemented procedures designed to prevent trade errors; however, trade errors in client accounts
cannot always be avoided. Consistent with our fiduciary duty, it is our policy to correct trade errors in a manner
that is in the best interest of the client. In cases where the client causes a trade error, the client will be responsible
for any loss resulting from the correction. Depending on the specific circumstances of the trade error, the client
may not be able to receive any gains generated as a result of the error correction. In all situations where the client
does not cause the trade error, the client will be made whole, and we will absorb any loss resulting from the trade
error if the error was caused by the firm. If the error is caused by the custodian, the custodians will be responsible
for covering all trade error costs. We will never benefit or profit from trade errors.
DIRECTED BROKERAGE
Capital A does not routinely require that clients direct us to execute transactions through a specified broker dealer.
Additionally, we typically do not permit clients to direct brokerage. We place trades for your account subject to
our duty to seek best execution and other fiduciary duties.
I T E M 1 3 - R E V I E W O F A C C O U N T S
ACCOUNT REVIEWS AND REVIEWERS
Our Investment Adviser Representatives will monitor investment management client accounts on a regular basis
and perform annual reviews with each client. All accounts are reviewed for consistency with client investment
strategy, asset allocation, risk tolerance, and performance relative to the appropriate benchmark. More frequent
reviews may be triggered by changes in an account holder’s personal, tax, or financial status. Geopolitical and
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macroeconomic specific events may also trigger reviews. Clients are urged to notify us of any changes in your
personal circumstances.
While reviews may occur at different stages depending on the nature and terms of the specific engagement,
typically no formal reviews will be conducted for Financial Planning clients unless otherwise contracted for.
STATEMENTS AND REPORTS
Performance reports from our Firm are generated for clients on an annual basis or as requested.
The custodians for the individual client’s account will also provide clients with an account statement at least
quarterly. Clients are urged to compare the reports provided by Capital A against the account statements the
clients receive directly from your account custodian.
Financial Planning clients will receive a completed financial plan. Additional reports will not typically be provided
unless otherwise contracted for.
I T E M 1 4 - C L I E N T R E F E R R A L S A N D O T H E R
C O M P E N S A T I O N
Our firm does not receive direct compensation for client referrals.
Affiliated or unaffiliated persons (“promoters”) may, from time to time, refer, solicit, or introduce clients to our
Firm. Our Firm may compensate certain promoters consistent with the requirements of applicable law and
regulation, including the Advisers Act as well as applicable state/local laws and regulations. We may pay a
promoter a recurring fee, a one-time fee or a portion of the advisory fees or revenues that we earn for managing
client or investor assets referred to us by the promoter. The costs of such referral fees are typically paid entirely
by our Firm and do not result in any additional charges to the client or investor.
Lead Generation Provider
The Firm pays a fee to participate in an online matching program that seeks to match prospective advisory clients
with investment advisers. The program provides information about investment advisory firms to persons who
have expressed an interest in such firms. The program also provides the name and contact information of such
persons to the advisory firms as potential leads. The fee we pay for being provided with potential leads varies
based on certain factors, including the size of the person’s portfolio, and the fee is payable regardless of whether
the prospect becomes our advisory client.
Advisors Excel provides our Firm with bonus compensation based on the amount of annuity sales which is a
conflict of interest. They also provide indirect compensation by providing marketing assistance and business
development tools to acquire new clients, technology with the goal of improving the client experience and our
firm’s efficiency, back office and operations support to assist in the processing of our insurance (through Advisors
Excel) services for clients, business succession planning, business conferences and incentive trips for our firm.
Although some of these services can benefit a client, other services obtained by us from Advisors Excel such as
marketing assistance, business development and incentive trips will not benefit an existing client and is a conflict
of interest. The Firm can receive bonus payments from an insurance company for selling a targeted number of
annuities during a specified period of time which creates a conflict of interest.
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Our Firm received an economic benefit from AE Wealth Management, LLC in the form of a non-forgivable loan
($250,000), if our Firm meets certain conditions in terms of maintaining a relationship with AE Wealth
Management, LLC. The amount of the loan, paid to the Firm in October 2023, represents a substantial payment.
Receipt of the loan, in whole or in part, is conditioned on Capital A remaining affiliated with AE Wealth
Management, LLC and is based on the majority of our firm’s client assets being maintained with AE Wealth
Management and as such, our representatives have a financial incentive to recommend that its clients maintain
their accounts with AE Wealth Management.
At times, we will receive expense reimbursement for travel and/or marketing expenses from distributors of
investment and/or insurance products. Travel expense reimbursements are a result of attendance at due diligence
and/or investment training events hosted by product sponsors. Marketing expense reimbursements are the result
of informal expense sharing arrangements in which product sponsors will underwrite costs incurred for marketing
such as client appreciation events, advertising, publishing, and seminar expenses. Receipt of these travel and
marketing expense reimbursements are dependent upon specific sales quotas, the product sponsor
reimbursements are made by those sponsors for which sales have been made or for which it is anticipated sales
will be made. This creates a conflict of interest in that there is an incentive to recommend certain products and
investments based on the receipt of this compensation instead of what is in the best interest of our clients. We
attempt to control this conflict by always basing investment decisions on the individual needs of our clients. Our
Firm and our supervised persons do not accept or receive compensation based on the sale of securities. Supervised
people can be compensated for obtaining prospective clients through marketing initiatives.
Capital A may be asked to recommend a financial professional, such as an attorney, accountant or mortgage
broker. In such cases, our Firm does not receive any direct compensation in return for any referrals made to
individuals or firms in our professional network. Clients must independently evaluate these firms or individuals
before engaging in business with them and clients have the right to choose any financial professional to conduct
business. Individuals and firms in our financial professional network may refer clients to our Firm. Again, our Firm
does not pay any direct compensation in return for any referrals made to our firm. Our Firm does recognize the
fiduciary responsibility to place your interests first and have established policies in this regard to mitigate any
conflicts of interest.
It is Capital A's policy not to accept or allow our related persons to accept any form of compensation, including
cash, sales awards, or other prizes, from a non-client in conjunction with the advisory services we provide to our
clients.
I T E M 1 5 - C U S T O D Y
Capital A does not have physical custody of any client funds and/or securities and does not take custody of client
accounts at any time. Client funds and securities will be held with a bank, broker dealer, or other independent
qualified custodian.
DEDUCTION OF ADVISORY FEES
Capital A is deemed to have limited custody of client funds and securities whenever Capital A is given the authority
to have fees deducted directly from client accounts. It should be noted that authorization to trade in client
accounts is not deemed by regulators to be custody. Account statements are delivered directly from the qualified
custodian to each client, or the client’s independent representative, at least quarterly. Clients should carefully
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review those statements and are urged to compare the statements against reports received from Capital A. When
the client has questions about their account statements, the client should contact Capital A or the qualified
custodian preparing the statement.
I T E M 1 6 - D I S C R E T I O N
Before Capital A can buy or sell securities on your behalf, the client must first sign our discretionary management
agreement, a limited power of attorney, and/or trading authorization forms. By choosing to do so, the client may
grant the Firm discretion over the selection and number of securities to be purchased or sold for the client’s
account(s) without obtaining your consent or approval prior to each transaction. Clients may impose limitations
on discretionary authority for investing in certain securities or types of securities (such as a product type, specific
companies, specific sectors, etc.), as well as other limitations as expressed by the client. Limitations on
discretionary authority are required to be provided to the IAR in writing. Please refer to the “Advisory Business”
section of this Brochure for more information on our discretionary management services.
In some instances, Capital A may not have discretion. Capital A will discuss all transactions with the client prior
to execution or the client will be required to make the trades in an employer sponsored account.
I T E M 1 7 - V O T I N G C L I E N T S E C U R I T I E S
As a matter of Capital A policy, Capital A does not vote proxies on behalf of clients. Therefore, it is your
responsibility to vote for all proxies for securities held in your Account. The client will receive proxies directly from
the qualified custodian or transfer agent; we will not provide the client with the proxies. Although we do not vote
client proxies, if the client does have a question about a particular proxy feel free to contact the custodian directly.
I T E M 1 8 - F I N A N C I A L I N F O R M A T I O N
As an advisory Firm that maintains discretionary authority for client accounts, Capital A is also required to disclose
any financial condition that is reasonably likely to impair our ability to meet our contractual obligations. Capital A
has no such financial circumstances to report. Under no circumstances do we require or solicit payment of fees in
excess of $1,200 per client more than six (6) months in advance of services rendered. Therefore, we are not
required to include a financial statement. Capital A has not been the subject of a bankruptcy petition at any time
during the past ten (10) years.
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