Overview
Assets Under Management: $128 million
High-Net-Worth Clients: 30
Average Client Assets: $5 million
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Fee Structure
Primary Fee Schedule (ADV PART 2AB)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $5,000,000 | 1.25% |
| $5,000,001 | $15,000,000 | 1.00% |
| $15,000,001 | $25,000,000 | 0.75% |
| $25,000,001 | and above | 0.50% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $12,500 | 1.25% |
| $5 million | $62,500 | 1.25% |
| $10 million | $112,500 | 1.12% |
| $50 million | $362,500 | 0.72% |
| $100 million | $612,500 | 0.61% |
Clients
Number of High-Net-Worth Clients: 30
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 94.22
Average High-Net-Worth Client Assets: $5 million
Total Client Accounts: 129
Discretionary Accounts: 6
Non-Discretionary Accounts: 123
Regulatory Filings
CRD Number: 291108
Last Filing Date: 2025-02-20 00:00:00
Website: https://capitalachievements.com
Form ADV Documents
Primary Brochure: ADV PART 2AB (2025-07-25)
View Document Text
sItem 1 – Cover Page
Capital Achievements, LLC
4127 Herschel Ave, Dallas, TX 75219
(512) 399-3541
July 25, 2025
this Brochure, please
This Brochure provides information about the qualifications and business practices of Capital
Achievements, LLC (“Capital Achievements”, “us”, “we”, “our”). If you have any questions about the
contents of
(512) 399-3541 or via email at
contact us at
doug@capitalachievements.com. The information in this Brochure has not been approved or verified by
the United States Securities and Exchange Commission (“SEC”) or by any state securities authority.
information about Capital Achievements
is also available via the SEC’s website
Additional
www.adviserinfo.sec.gov. You can search this site by using a unique identifying number, known as a CRD
number. The CRD number for Capital Achievements is 291108. The SEC’s web site also provides
information about any persons affiliated with Capital Achievements who are registered, or are required
to be registered, as Investment Adviser Representatives of Capital Achievements.
Capital Achievements is a Registered Investment Adviser. Registration of an Investment Adviser does not
imply any level of skill or training. The oral and written communications of an Adviser provide you with
information that you may use to determine whether to hire or retain them.
Capital Achievements
ADV Part 2A
July 11, 2025
Page 1 of 20
Item 2 – Material Changes
Since our last filing on January 15, 2025, we have made the following material changes to our ADV Part
2A:
• We have updated our assets under management. (Item 4)
In the future, this section of the Brochure will discuss only the specific material changes that were made
to the Brochure and will provide you with a summary of all material changes that have occurred since the
last filing of this Brochure. This section will also identify the date of our last annual Brochure update.
We will ensure that you receive a summary of any material changes to this and subsequent Brochures
within 120 days of the close of our business’ fiscal year end which is December 31st. We will provide other
ongoing disclosure information about material changes as they occur. We will also provide you with
information on how to obtain the complete brochure. Currently, our Brochure may be requested at any
time, without charge, by contacting Ross Douglas Pauley at (512) 399-3541 or via email at
doug@capitalachievements.com.
Capital Achievements
ADV Part 2A
January 14, 2025
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Item 3 – Table of Contents
Item 1 – Cover Page ............................................................................................................................. 1
Item 2 – Material Changes ................................................................................................................... 2
Item 3 – Table of Contents ................................................................................................................... 3
Item 4 – Advisory Business Introduction .............................................................................................. 4
Item 5 – Fees and Compensation ......................................................................................................... 6
Item 6 – Performance Based Fee and Side by Side Management .......................................................... 9
Item 7 – Types of Client(s) .................................................................................................................... 9
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss .................................................. 9
Item 9 – Disciplinary Information ....................................................................................................... 11
Item 10 – Other Financial Industry Activities and Affiliations.............................................................. 11
Item 11 – Code of Ethics, Participation or Interest in Client Accounts and Personal Trading ............... 11
Item 12 – Brokerage Practices ............................................................................................................ 13
Item 13 – Review of Accounts ............................................................................................................ 15
Item 14 – Client Referrals and Other Compensation ........................................................................... 15
Item 15 – Custody .............................................................................................................................. 15
Item 16 – Investment Discretion ........................................................................................................ 15
Item 17 – Voting Client Securities ....................................................................................................... 16
Item 18 – Financial Information ......................................................................................................... 16
ADV Part 2B Brochure Supplement – Ross Douglas Pauley ................................................................. 17
Capital Achievements
ADV Part 2A
January 14, 2025
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Item 4 – Advisory Business Introduction
Our Advisory Business
Capital Achievements is a registered investment adviser. The Adviser was founded in 2017 by Ross (“R.”)
Douglas Pauley after 21 years with another firm which he had also founded. He is the Adviser’s principal
owner and serves as Managing Member and Chief Compliance Officer.
Services
Active Asset Management
Capital Achievements offers the following asset management services:
Capital Management Service (CMS)
This service includes:
• Financial goal planning and tracking
• Debt management
• Cash flow planning
• Employee benefits reviews and recommendations
• Retirement account planning and recommendations
•
Insurance needs analysis and recommendations
• Tax strategy planning and integration with portfolio management (Note: Since the Adviser is not
a Tax Attorney, Certified Public Accountant or Enrolled Agent, the firm cannot offer accounting or
specific tax advice. The tax strategy planning is intended to identify planning opportunities. Any
suggestions made should be discussed with a tax advisor prior to implementation.)
• Estate plan integration (Note: Since the Adviser is not an attorney and cannot offer legal advice
or prepare legal documents, the estate planning is intended to help identify gaps and/or planning
opportunities as well as integrating your estate plan into your financial plan. Any suggestions
made should be discussed with an attorney prior to implementation.)
Investment planning
Implementation and plan maintenance support
•
• Asset allocation
• Specific investment recommendations
• Rebalancing recommendations
•
• Ongoing access to the Adviser for the planning areas delineated above in this section
• Account establishment and/or account transfer assistance
• Online reporting
• Coordination with Client’s other advisers
Capital Growth Service (CGS)
This service includes:
• Financial goal planning and tracking
Capital Achievements
ADV Part 2A
January 14, 2025
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• Tax strategy planning and integration with portfolio management (Note: Since the Adviser is not
a Tax Attorney, Certified Public Accountant or Enrolled Agent, the firm cannot offer accounting or
specific tax advice. The tax strategy planning is intended to identify planning opportunities. Any
suggestions made should be discussed with a tax advisor prior to implementation.)
Investment planning
Implementation and plan maintenance support
•
• Asset allocation
• Specific investment recommendations
• Rebalancing recommendations
•
• Ongoing access to the Adviser for the planning areas delineated above in this section
• Account establishment and/or account transfer assistance
• Online reporting
• Coordination with Client’s other advisers
Capital Investments Service (CIS)
This service includes:
Investment planning
Implementation and plan maintenance support
•
• Asset allocation
• Specific investment recommendations
• Rebalancing recommendations
•
• Ongoing access to the Adviser for the planning areas delineated above in this section
• Account establishment and/or account transfer assistance
• Online reporting
• Coordination with Client’s other advisers
Investment services (CMS, CGS, and CIS) are provided on a non-discretionary basis and discretionary basis.
Discretion is agreed upon at inception of the client relationship. For non-discretionary accounts, no
transactions will be made without the Client’s prior approval.
As part of the active asset management process, we will meet with you to discuss your financial
circumstances, investment goals and objectives, and to determine your risk tolerance. Depending upon
your service choice, we will ask you to provide statements summarizing current investments, income and
other earnings, recent tax returns, retirement plan information, other assets and liabilities, wills and
trusts, insurance policies, and other pertinent information.
Based on the information you share with us, we will analyze your situation and recommend a portfolio
with appropriate asset allocations and investment strategy[ies]. We will monitor the account(s), trade as
necessary, and communicate regularly with you.
We will work with you on an ongoing basis to evaluate your asset allocation as well as rebalance your
portfolio to keep it in line with your allocation targets as necessary. We will be reasonably available to
help you with questions about your account.
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* Please note that pursuant to the investment advisory agreement you are obligated to notify us promptly
when your financial situation, goals, objectives, or needs change. *
You shall have the ability to impose reasonable restrictions on the management of your account, including
the ability to instruct us not to purchase certain mutual funds, exchange traded funds (ETFs), stocks or
other securities. These restrictions may be a specific company security, industry sector, asset class, or any
other restriction you request.
Terms of Service
The Client agrees to furnish all information required by the Adviser to perform the agreed upon services.
This entails not only the information required for the initial planning work but changes to that information
as it occurs. Without being advised of changes in the Client’s situation, the Adviser will be unable to fulfill
the services as agreed upon.
All analyses and recommendations will be on a “best effort” basis, based upon the information submitted
by the Client or the Client’s advisors. The Client may either follow or disregard wholly or partially any
information, recommendation, or advice given by the Adviser.
Assets Under Management
As of July 2025, we have $146,787,130 in assets under management. $49,145,201 is managed on a
discretionary basis and $97,641,929 is managed on a nondiscretionary basis.
Item 5 – Fees and Compensation
Capital Management Service Fee Schedule
Capital Achievements does not impose a minimum account balance for the opening of an account with
the Adviser. The fee we charge is for the Capital Management Service we provide, which includes financial
planning, as detailed above in Item 4.1 The fee charged is based upon the amount of money invested.
Multiple accounts of immediately-related family members, at the same mailing address, may be
considered one consolidated household for billing purposes. Fees are charged quarterly, in arrears.
Payments are due and normally will be assessed within the first month of each quarter, based on the
previous quarter ending balance of the account(s) under management for the preceding quarter. The
Adviser will not pro rate for deposits and withdrawals in the account during the billing period. Fees will
be calculated as follows:
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January 14, 2025
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Tiered fee Schedule
AUM
Quarterly Fee
Equivalent Annual
Rate
Up to $5,000,000
0.3125%
1.25%
1.00%
0.2500%
$5,000,000 through
$15,000,000
0.75%
0.1875%
$15,000,000 through
$25,000,000
0.50%
0.1250%
$25,000,000 bill and over
billed at
Capital Growth Service Fee Schedule
Capital Achievements does not impose a minimum account balance for the opening of an account with
the Adviser. The fee we charge for the Capital Investments Service is based upon the amount of money
invested. Multiple accounts of immediately-related family members, at the same mailing address, may
be considered one consolidated household for billing purposes. Fees are charged quarterly, in arrears.
Payments are due and normally will be assessed within the first month of each quarter, based on the
previous quarter ending balance of the account(s) under management for the preceding quarter. The
Adviser will not pro rate for deposits and withdrawals in the account during the billing period. Fees will
be calculated as follows:
Tiered fee Schedule
AUM
Quarterly Fee
Equivalent Annual
Rate
Up to $5,000,000
0.250%
1.00%
0.80%
0.200%
$5,000,000 through
$15,000,000
0.60%
0.150%
$15,000,000 through
$25,000,000
0.40%
0.100%
$25,000,000 bill and over
billed at
Capital Investments Service Fee Schedule
Capital Achievements does not impose a minimum account balance for the opening of an account with
the Adviser. The fee we charge for the Capital Investments Service is based upon the amount of money
invested. Multiple accounts of immediately-related family members, at the same mailing address, may
Capital Achievements
ADV Part 2A
January 14, 2025
Page 7 of 20
be considered one consolidated household for billing purposes. Fees are charged quarterly, in arrears.
Payments are due and normally will be assessed within the first month of each quarter, based on the
previous quarter ending balance of the account(s) under management for the preceding quarter. The
Adviser will not pro rate for deposits and withdrawals in the account during the billing period. Fees will
be calculated as follows:
Tiered fee Schedule
AUM
Quarterly Fee
Equivalent Annual
Rate
Up to $5,000,000
0.1875%
0.75%
0.50%
0.1250%
$5,000,000 through
$15,000,000
0.25%
0.0625%
$15,000,000 through
$25,000,000
0.10%
0.0250%
$25,000,000 bill and over
billed at
Fee Negotiability
All Fees are Negotiable at the discretion of the adviser. No negotiated rate shall exceed the tiered rate
listed herein for each service type (CMS, CGS, or CIS). No increase in the fee shall be effective without
prior written notification. Capital Achievements believes the advisory fee is reasonable considering the
fees charged by other investment advisers offering similar services/programs.
There is a minimum term for the advisory agreement of four quarters. The Client acknowledges and agrees
that the Adviser may charge for certain additional Assets advised upon for the Client by the Adviser, but
not held by the Custodian (i.e., annuities, mutual funds, 401(k), 403(b), 457, ETFs and life insurance cash
values).
Automatic Payment of Fee
The Client agrees to authorize the Custodian to pay directly to Capital Achievements the Accounts’
investment advisory services fee. Fee withdrawals will occur no more frequently than quarterly from the
Client's Account(s), unless specifically instructed otherwise by the Client.
The Custodian will provide to the Client a statement, at least quarterly, indicating all amounts disbursed
from the Account, including the fee paid directly to Capital Achievements. Capital Achievements' access
to the Assets of the Account will be limited to trading, movement between client-authorized linked
accounts, and the withdrawals authorized above. Additionally, Capital Achievements will provide via a
secure portal, the client’s invoices, plan rate, and the fee calculation methodology.
Capital Achievements
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Third-Party Fees
Our fees do not include brokerage commissions, transaction fees, and other related costs and expenses.
You may incur certain charges imposed by custodians and/or other third parties. These include fees
charged by managers, custodial fees, deferred sales charges, odd-lot differentials, transfer taxes, wire
transfer and electronic fund fees, and other fees and taxes on brokerage accounts and securities
transactions. Mutual funds, money market funds and exchange-traded funds (ETFs) also charge internal
management fees, which are disclosed in the fund’s prospectus. These fees may include, but are not
limited to, a management fee and other fund expenses. Certain strategies offered by us may involve
investment in mutual funds and/or ETFs. We do not receive any compensation from these fees. All of
these fees are in addition to the management fee you pay us. You should review all fees charged to fully
understand the total amount of fees you will pay. Services similar to those offered by us may be available
elsewhere for more or less than the amounts we charge. Our brokerage practices are discussed in more
detail under Item 12 – Brokerage Practices.
Capital Consulting Service (CCS)
The Adviser charges $475/hour for Financial Planning/Consulting outside the scope of the other services
the Adviser provides.
All recommendations developed by us are based upon our professional judgment. We cannot guarantee
the results of any of our recommendations.
Item 6 – Performance Based Fee and Side by Side Management
We do not charge performance-based fees. These are fees based on a share of capital gains on or capital
appreciation of the assets of a client.
Item 7 – Types of Client(s)
We provide investment advisory services to individuals and their families as well as trusts.
We have no minimum account opening balance.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
We use the following methods of analysis in formulating our investment advice and/or managing client
assets:
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Asset Allocation. Rather than focusing primarily on securities selection, we attempt to identify an
appropriate ratio of securities, fixed income, alternative investments, and cash suitable to your
investment goals and risk tolerance.
A risk of asset allocation is that you may not participate in sharp increases in a particular security,
industry or market sector. Another risk is that the ratio of securities, fixed income, alternative
investments, and cash will change over time due to stock and market movements and, if not corrected,
will no longer be appropriate for your goals.
Mutual Fund and/or ETF Analysis. A risk of mutual fund and/or ETF analysis is that, as in all securities
investments, past performance does not guarantee future results. A manager who has been successful
may not be able to replicate that success in the future. In addition, as we do not control the underlying
investments in a fund or ETF, managers of different funds held by the client may purchase the same
security, increasing the risk to the client if that security were to fall in value. There is also a risk that a
manager may deviate from the stated investment mandate or strategy of the fund or ETF, which could
make the holding(s) less suitable for your portfolio.
Risks for all forms of analysis. Our securities analysis methods rely on the assumption that the
companies whose securities we purchase and sell, the rating agencies that review these securities, and
other publicly-available sources of information about these securities, are providing accurate and
unbiased data. While we are alert to indications that data may be incorrect, there is always a risk that our
analysis may be compromised by inaccurate or misleading information.
INVESTMENT STRATEGIES
Our advice generally includes recommendations regarding the following securities:
• Exchange-listed securities
• Certificates of deposit
• Municipal securities
• Mutual fund shares
• Exchange-traded funds (ETFs)
Because some types of investments involve certain additional degrees of risk, they will only be
recommended when consistent with your stated investment objectives, tolerance for risk, liquidity and
suitability.
We use the following strategy in managing your account(s), provided that such strategy is appropriate to
your needs and consistent with your investment objectives, risk tolerance, and time horizons, among
other considerations:
Long-term purchases. We purchase securities with the idea of holding them in your account for a year
or longer. Typically, we employ this strategy when we want exposure to a particular asset class over time,
regardless of the current projection for this class.
A risk in a long-term purchase strategy is that by holding the security for this length of time, we may not
take advantage of short-term gains. Moreover, a security may decline sharply in value before we make
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the decision to sell. You are reminded that investing in any security entails risk of loss you must be willing
to bear.
Item 9 – Disciplinary Information
Registered Investment Advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to your evaluation of us or the integrity of our management.
We do not have any information to disclose concerning Capital Achievements or any of our IARs. We
adhere to high ethical standards for all IARs and associates.
Item 10 – Other Financial Industry Activities and Affiliations
Neither Capital Achievements nor any of its management persons are registered as a broker-dealer or
registered as a representative of a broker-dealer, nor does it have any pending application to register. In
addition, neither Capital Achievements nor its management persons are affiliated with any broker-dealer.
Capital Achievements and its management persons are not registering as a commodity pool operator,
futures commission merchant, or commodity trading adviser.
Item 11 – Code of Ethics, Participation or Interest in Client Accounts and
Personal Trading
General Information
We have adopted a Code of Ethics for all supervised persons of the firm describing its high standards of
business conduct, and fiduciary duty to you, our client. The Code of Ethics includes provisions relating to
the confidentiality of client information, a prohibition on insider trading, a prohibition of rumor
mongering, restrictions on the acceptance of significant gifts, and personal securities trading procedures.
All of our supervised persons must acknowledge the terms of the Code of Ethics annually, or as amended.
Participation or Interest in Client Accounts
Our Compliance policies and procedures prohibit anyone associated with Capital Achievements from
having an interest in a client account or participating in the profits of a client’s account without the
approval of the CCO.
The following acts are prohibited:
• Employing any device, scheme or artifice to defraud
• Making any untrue statement of a material fact
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• Omitting to state a material fact necessary in order to make a statement, in light of the
circumstances under which it is made, not misleading
• Engaging in any fraudulent or deceitful act, practice or course of business
• Engaging in any manipulative practices
Clients and prospective clients may request a copy of the firm's Code of Ethics by contacting the CCO.
Personal Trading
We may recommend securities to you that we will purchase for our own accounts. We may trade
securities in our account that we have recommended to you as long as we place our ‘market’ orders after
your ‘market’ orders. This policy is meant to prevent us from benefiting as a result of transactions placed
on behalf of advisory accounts.
Capital Achievements has a personal securities transaction policy in place to monitor the personal
securities transactions and securities holdings of “Access Persons”. The policy requires that an Access
Person of the firm provide the Chief Compliance Officer or his/her designee with a written report of their
current securities holdings within ten (10) days after becoming an Access Person. Additionally, each Access
Person must provide the Chief Compliance Officer or his/her designee with a written report of the Access
Person’s current securities holdings at least once each twelve (12) month period thereafter on a date the
Adviser selects; provided, however that at any time that the Adviser has only one Access Person, he or
she shall not be required to submit any securities report described above.
We have established the following restrictions in order to ensure our fiduciary responsibilities regarding
insider trading are met:
No securities for our personal portfolio(s) shall be bought or sold where this decision is
substantially derived, in whole or in part, from the role of IARs of Capital Achievements, unless the
information is also available to the investing public on reasonable inquiry. In no case, shall we put
our own interests ahead of yours.
Privacy Statement
We are committed to safeguarding your confidential information and hold all personal information
provided to us in the strictest confidence. These records include all personal information that we collect
from you or receive from other firms in connection with any of the financial services they provide. We
also require other firms with whom we deal with to restrict the use of your information. Our Privacy
Policy is available upon request.
Conflicts of Interest
Capital Achievements’ IARs may employ the same strategy for their personal investment accounts as it
does for its clients. However, IARs may not place their orders in a way to benefit from the purchase or
sale of a security.
We act in a fiduciary capacity. If a conflict of interest arises between us and you, we shall make every
effort to resolve the conflict in your favor. Conflicts of interest may also arise in the allocation of
investment opportunities among the accounts that we advise. We will seek to allocate investment
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opportunities according to what we believe is appropriate for each account. We strive to do what is
equitable and in the best interests of all the accounts we advise.
Item 12 – Brokerage Practices
Soft Dollars
Capital Achievements has elected to use a single custodian with which to serve clients, Charles Schwab &
Co, Inc (“Schwab”). Our decision is based on analysis of Schwab’s discounted commission structure, the
availability of mutual funds with no transaction fee, ETFs with no transaction fees, trading platforms,
electronic reporting, online access for our clients, and financial stability. Not all investment advisers
require their clients to open their accounts with a specific custodian. Our choice of one custodian through
which we execute our trades may affect our ability to achieve the most favorable execution of your
transactions, potentially increasing costs. In recommending Schwab as custodian and as the securities
brokerage firm responsible for executing transactions for your portfolios, we consider at a minimum its:
• existing relationship with us
•
financial strength
•
reputation
•
reporting capabilities
• execution capabilities
• pricing
•
types and quality of research.
The determining factor in the selection of a broker-dealer/custodian to execute transactions for your
accounts is not the lowest possible transaction cost, but whether they can provide what is in our view the
best qualitative execution for your account.
We participate in the institutional customer program offered by Schwab to independent investment
advisers which include custody of securities, trade execution, clearance and settlement of transactions.
We receive some benefits from Schwab through our participation in the program; however, we receive
no direct payments/remuneration from Schwab for it holding your account(s).
We participate in Schwab’s Institutional customer program and we recommend Schwab to our clients for
custody and brokerage services. There is no direct link between our firm's participation in the program
and the investment advice we give to our clients. Along with you, we receive economic benefits through
our participation in the program that are typically not available to Charles Schwab & Company (Schwab)
retail investors.
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These benefits include the following products and services (provided without cost or at a discount):
duplicate client statements and confirmations; research related products and tools; consulting services;
access to a trading desk serving adviser participants; the ability to have advisory fees deducted directly
from client accounts; access to an electronic communications network for client order entry and account
information; access to mutual funds and Exchange Traded Funds with no transaction fees and to certain
Institutional money managers; and discounts on compliance, marketing, research, and technology.
Some of the products and services made available by Schwab through the program may benefit us but
may not benefit our client accounts. These products or services may assist us in managing and
administering client accounts, including accounts not maintained at Schwab. The benefits we receive
through participation in the program do not depend on the amount of brokerage transactions directed to
Schwab. Clients should be aware, however, that our receipt of economic benefits creates a potential
conflict of interest and may indirectly influence our recommendation of Schwab for custody and
brokerage services. Capital Achievements may encourage their clients to custody their assets at Schwab
and whose client accounts are profitable to Schwab.
Schwab is a discount broker-dealer independent of and unaffiliated with Adviser and there is no employee
or agency relationship between Schwab and Capital Achievements.
Capital Achievements receipt of these benefits does not diminish our duty to act in the best interests of
our clients, including seeking best execution of trades for client accounts.
As a matter of policy and practice, Capital Achievements does not block client trades and, therefore, we
implement client transactions separately for each account. Consequently, certain client trades may be
executed before others, at a different price. Additionally, our clients may not receive volume discounts
available to advisers who block client trades. Many investment advisers do aggregate, or block trades for
you.
Brokerage for Client Referrals
In selecting and/or recommending broker-dealers, we do not take into consideration whether or not we
will receive client referrals from the broker-dealer or third party.
Directed Brokerage
Clients are permitted to use the custodian of their choosing. Not all advisory firms permit you to direct
brokerage. If you elect to select your own broker-dealer or custodian and direct us to use them, you may
pay higher or lower fees than what is available through our relationships. Generally, we will not negotiate
lower rates below the rates established by the executing broker-dealer or custodian for this type of
directed brokerage account, unless we believe that such rate is unfair or unreasonable for the size and
type of transaction. In all instances, we will seek best execution for you.
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Item 13 – Review of Accounts
Reviews
The underlying securities within our client accounts are monitored on an ongoing basis. Client accounts
are reviewed at least annually or as agreed to by us. Accounts are reviewed in the context of each client's
stated investment objectives and guidelines. More frequent reviews may be triggered by material
changes in variables such as the client's individual circumstances, the market, and the political or
economic environment. Additionally, we are happy to review the client's portfolio at any time upon
his/her request. These accounts are reviewed by: R. Douglas Pauley.
Reports
As a portfolio management services client, you will receive written or electronic statements (monthly or
quarterly) and confirmations of transactions from your custodian/broker-dealer.
In addition to the reports you will receive from the custodian, we provide supplemental reporting
electronically.
Item 14 – Client Referrals and Other Compensation
We do not receive any economic benefit from someone who is not a client for providing investment advice
or other advisory services to our clients nor do we directly or indirectly pay any compensation to another
person if they refer clients to us.
Item 15 – Custody
We do not have physical custody of any accounts or assets. However, we may be deemed to have custody
of your account(s) if we have the ability to deduct your advisory fees from the custodian. We recommend
Schwab as the custodian and/or broker-dealer for all your accounts. You should receive at least quarterly
statements from the broker-dealer or custodian that holds and maintains your investment assets. We
urge you to carefully review such statements.
We do not debit the client fees directly from your advisory account. We send information to your
custodian to debit your fees and to pay them to us. You authorized the custodian to pay us directly at the
onset of the relationship.
Item 16 – Investment Discretion
We manage assets on a discretionary and/or a non-discretionary basis.
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If you provide discretion authority, which will be evidenced via the written, discretionary agreement
between the client and the Adviser, we will have the authority to determine the following without your
consent:
• Securities to be bought or sold for your account (subject to written limitations imposed by you)
• Amount of securities to be bought or sold for your account (subject to written limitations imposed
by you)
When active asset management services are provided on a discretionary or non-discretionary basis, the
client will enter into a separate custodial agreement with the custodian. In either case, the custodian
agreement will include a limited power of attorney to trade in the client’s account(s) which authorizes the
custodian to take instructions from us regarding all investment decisions for your account.
If you do not give us the authority to manage your account on a discretionary basis, which will be
evidenced via the written, non-discretionary agreement between the client and the Adviser, then we will
not buy or sell any security in your account without your prior, express permission. Please be advised that
this could adversely affect the Adviser’s ability to take advantage of price swings when attempting to
purchase or sell securities in the client’s account, especially in instances where the Adviser is not able to
contact the client in a timely manner.
Item 17 – Voting Client Securities
As a matter of firm policy and practice, we do not have any authority to and do not vote proxies on behalf
of advisory clients. You retain the responsibility for receiving and voting proxies for any and all securities
maintained in your portfolios. We may provide advice to you regarding your voting of proxies. The
custodian will forward you copies of all proxies and shareholder communications relating to your account
assets.
Item 18 – Financial Information
We are required to provide you with certain financial information or disclosures about our financial
condition: We have no financial commitment that would impair our ability to meet any contractual and
fiduciary commitments to you, our client. We have not been the subject of any bankruptcy proceedings.
In no event shall we charge advisory fees that are both in excess of five hundred dollars and more than
six months in advance of advisory services rendered.
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ADV Part 2A
January 14, 2025
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ADV Part 2B Brochure Supplement – Ross Douglas Pauley
Item 1 – Cover Page
Ross Douglas Pauley
CRD #: 4443719
Capital Achievements, LLC
4127 Herschel Ave
Dallas, TX 75219
(512) 399-3541
July 25, 2025
This Brochure supplement provides information about Ross (“R.”) Douglas Pauley and supplements the
Capital Achievements (“Capital Achievements”) Brochure. You should have received a copy of that
Brochure. Please contact R. Douglas Pauley if you did not receive the Brochure or if you have any
questions about the contents of this supplement.
Additional information about R. Douglas Pauley, 4443719 is available on the SEC’s website at
www.adviserinfo.sec.gov.
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Item 2 – Educational Background and Business Experience
Full Legal Name: Ross Douglas Pauley
Year of Birth: 1958
Education
1988
MBA, Finance
Harvard Graduate School of Business Administration
1981
BS, Economics
United States Military Academy (USMA) at West Point
Designations
R. Douglas Pauley has earned the following designation(s) and is in good standing with the granting
authority:
• CERTIFIED FINANCIAL PLANNER (“CFP®”) Certificant; CERTIFIED FINANCIAL PLANNER Board of
Standards, Inc.; 1991
• Accredited Investment Fiduciary (“AIF®”); Center for Fiduciary Studies; 2005
• Certified Financial Counselor (“CFC™"); 2022
Description of designation requirements:
CERTIFIED FINANCIAL PLANNER (CFP®) designation:
The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP (with flame design)
marks (collectively, the “CFP® marks”) are professional certification marks granted in the United
States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial
planners to hold CFP® certification. It is recognized in the United States and a number of other countries
for its (1) high standard of professional education; (2) stringent code of conduct and standards of practice;
and (3) ethical requirements that govern professional engagements with clients.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following
requirements:
• Education – Complete an advanced college-level course of study addressing the financial planning
subject areas that CFP Board’s studies have determined as necessary for the competent and
professional delivery of financial planning services, and attain a Bachelor’s Degree from a
regionally accredited United States college or university (or its equivalent from a foreign
university). CFP Board’s financial planning subject areas include insurance planning and risk
management, employee benefits planning, investment planning, income tax planning, retirement
planning, and estate planning;
• Experience – Complete at least three years of full-time financial planning-related experience (or
the equivalent, measured as 2,000 hours per year); and
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ADV Part 2B
July 25
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• Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents
outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics
requirements in order to maintain the right to continue to use the CFP® marks:
• Continuing Education – Complete 30 hours of continuing education every two years, including
two hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to
maintain competence and keep up with developments in the financial planning field; and
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The
Standards prominently require that CFP® professionals provide financial planning services at a
fiduciary standard of care. This means CFP® professionals must provide financial planning services
in the best interests of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP
Board’s enforcement process, which could result in suspension or permanent revocation of their CFP®
certification.
Accredited Investment Fiduciary designation (AIF®):
• Complete Accredited Investment Fiduciary Training with course objectives of:
Articulate the basis for, and benefits of, fiduciary standards of excellence.
Identify when an individual or organization may be deemed to have fiduciary status.
Identify the legal standards that require fiduciaries to prudently manage investment
decisions.
Apply the Practices that define a prudent investment process for Investment Stewards
and Advisors and recognize the Practices for Investment Managers.
Strengthen own or clients’ fiduciary policies and procedures.
• Pass the course-ending exam with a score of 75% or better.
• Sign and agree to abide by a code of ethics.
• Complete six hours of continuing professional education annually, four of which are fi360
Training CE.
Certified Financial Counselor (CFC™):
The Certified Financial Counselor™ (CFC™) certification course equips financial professionals with the
knowledge to fulfill the role of financial counselor. In the past two decades, the burgeoning social science
of behavioral economics, technology, and the growing wealth of Americans further changed the nature of a
financial professional's job by making client relationships more collaborative and personal, compelling and
requiring today’s professionals to possess counseling skills. CFC™ certification requires successfully
completing 12 classes and assessments.
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ADV Part 2B
July 25
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Business History
November 2017 – Present
Managing Member and CCO at Capital Achievements, LLC
April 1996 – December 2017 Managing Principal at Pauley Financial Services, Inc.
May 1981 – April 1996
Army Officer at United States Army
Item 3 – Disciplinary History
Neither Capital Achievements nor R. Douglas Pauley has any disciplinary history to disclose.
Item 4 – Other Business Activities
R. Douglas Pauley does not have any Other Business Activities
Item 5 – Additional Compensation
R. Douglas Pauley does not receive any other compensation.
Item 6 – Supervision
R. Douglas Pauley is the CCO and performs all supervisory duties for his firm.
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